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Loan simulator for retail bank

How to Create a Lead Generation Website with InvestGlass

In today’s digital age, crafting a lead-generating website is pivotal for businesses aiming to boost their sales and expand their customer base. InvestGlass, the #1 Swiss cloud solution for best lead generation websites for banks and other business verticals, offers an unparalleled platform for creating a high-performing lead generation website. Here’s how to leverage this platform to attract potential customers, capture leads, and convert them into paying customers.

Understanding Lead Generation

Lead generation is the process of attracting visitors and converting them into a qualified lead, someone interested in your company’s products or services. A good lead generation website acts as a powerful tool in your digital marketing arsenal, designed to generate leads and guide them through the sales funnel until they become sales-qualified leads.

Key Elements of a Lead Generation Website

  • Landing Pages: The cornerstone of any lead-generating website. These are designed to capture leads through compelling calls-to-action (CTAs) and lead forms.
  • Search Engine Optimization (SEO): Vital for making your website visible on search engines, thereby attracting more site visitors.
  • Lead Magnets: Free tools or pieces of valuable content offered in exchange for contact details.
  • Mobile Optimization: Ensuring your site is user-friendly for mobile users to capture the ever-growing segment of potential leads browsing on mobile devices.

Building a Lead Generation Website with InvestGlass

InvestGlass provides a seamless approach to build a lead generation strategy and website tailored to attract your target audience effectively.

Step 1: Identify Your Target Audience

Before you begin, define your ideal customers. Knowing your target audience helps tailor your content, marketing strategy, and lead generation tactics to attract the most qualified quality leads around.

Step 2: Create Compelling Content

Develop relevant content that addresses the needs and challenges of your potential customers. Blog posts, free consultations, and valuable guides are great ways to offer solutions, thereby attracting user attention, more leads, and generating new leads.

Step 3: Optimize for Search Engines

Utilize SEO techniques such as keyword research and Google Search Console to ensure your blog post or web page ranks well in search results, driving more traffic to your site.

Step 4: Design User-Friendly Landing Pages

InvestGlass helps you create landing pages that are not only visually appealing but also optimized for conversion. Ensure these pages have clear CTAs, minimal render-blocking JavaScript code, and a simple, user-friendly design. InvestGlass helps you build different of onboarding for banking use cases as well. Here the onboarding is a sumulator where the look and feel matches the bank’s CSS.

Loan simulator for retail bank
Loan simulator for retail bank

Step 5: Implement Lead Capture Mechanisms

Contact forms, lead forms, and other lead capture tools are essential for a good lead generation website. They should be easy to fill out and prominently placed on lead form, landing pages and site pages.

Step 6: Follow Up with Leads Promptly

Once you capture leads, the next step is to nurture them into paying customers. InvestGlass’s sales automation platform allows for efficient follow-up with potential leads, the sales team ensuring no opportunity is missed.

Lead Generation Tactics and Best Practices

  • Utilize Paid Advertising: To attract more qualified leads by targeting your ideal customers through paid channels.
  • Leverage Existing Customers: Use testimonials and case studies to attract potential customers by showcasing the success of existing customers.
  • Optimize Page Speed: Ensure your website loads quickly to improve user experience and retain site visitors.
  • Continuous Testing and Optimization: Regularly test different aspects of your lead generation pages and strategies to find what works best for your audience.

How InvestGlass Pipeline and CRM Enhance Lead Generation

InvestGlass’s pipeline and CRM functionalities stand out as essential tools for business owners keen on refining their lead generation process. This system is designed with customization and flexibility at its core, catering to the unique needs of each business. It effectively manages website visitors from the moment they land on your lead generation page or landing page, ensuring every potential customer is nurtured towards becoming a sales qualified lead.

With its robust CRM capabilities, InvestGlass allows for the detailed tracking and analysis of each new lead, enabling businesses to optimize their strategies for the most leads. The platform’s intuitive web design and website builder tools empower business owners to create their own website that not only captures the essence of their unique selling proposition but also is optimized to attract user attention and drive traffic.

Here are a few tips on leveraging InvestGlass for demand generation:

  • Customization: Tailor your landing pages to reflect your brand and speak directly to your target audience, increasing conversion rates by offering what matters most to your potential customers.
  • Conversion: Utilize InvestGlass’s CRM to monitor the journey of each lead, applying data-driven insights to convert more website visitors into paying customers.
  • Engagement: Offer free consultations or samples of your product/service as part of your lead magnets to demonstrate value and foster trust.
  • Analysis: Use InvestGlass analytics to identify which strategies yield the best conversion rates, from attracting more traffic to converting leads.

By implementing these strategies, InvestGlass users can ensure their website not only serves as a powerful tool for generating leads but also maximizes the efficiency of converting those leads into paying customers. InvestGlass’s pipeline and CRM offer a comprehensive solution for business owners looking to streamline their lead generation process, enhance their digital presence, and ultimately, secure a higher return on investment through increased sales.


Creating a lead generation website with InvestGlass is a strategic move towards achieving your business goals. By focusing on attracting potential customers, generating leads, and converting them into sales qualified leads, you set the stage for your website’s success and business growth. Implement these strategies to build a best lead generation website that not only drives traffic but converts visitors into loyal customers, maximizing the return on your digital marketing investments.

Remember, the most effective lead generation websites are those that are continuously optimized and updated to meet the evolving needs of their target audience. With a free tool from InvestGlass, you have all the tools at your fingertips to create a dynamic, high-performing lead generation website that stands out in the digital landscape.