Many financial advisors struggle to attract new clients due to limited time and expertise in developing their own robo-advisor platforms. However, collaborating with established robo-advisory firms can provide a viable solution. For instance, Betterment offers a digital platform for advisors, enabling them to manage client assets with built-in financial advice without developing proprietary systems (Betterment – Wikipedia). Similarly, SigFig partners with major financial institutions like Wells Fargo and UBS to provide customer engagement software, allowing advisors to leverage advanced technology for enhanced client services (SigFig – Wikipedia). By utilizing such partnerships, financial advisors can expand their client base without the complexities of building their own robo-advisory platforms.
