What is a marketing campaign and why is it important?
Do you remember the last advertising campaign that you saw? Maybe it was for a new product release from your favorite company or an upcoming sale at your favorite store. Whatever the case may be, marketing campaigns are a big part of most businesses. But what ARE marketing campaigns? And how can you create one that will be successful for your business? In this blog post, we’ll answer those questions and more! So keep reading to learn all about marketing campaigns and how to create your own.👇🏼
What are Marketing Campaigns?
Marketing campaigns are a series of marketing activities that are planned and executed together to achieve a specific goal. That might sound a little confusing, so let’s break it down. It’s important to look into other companies marketing for new ideas. Any small business can create a short video and start high contrast message.
Targeting the right audience will be a challenge for new companies. There are three main types of marketing campaigns: brand awareness campaigns, lead generation campaigns, and sales or conversion campaigns.
Brand awareness campaigns
Brand awareness campaigns are designed to increase awareness of your company and its products or services. They typically involve advertising and public relations efforts, such as TV commercials, radio ads, newspaper and magazine ads, website banner ads, and social media posts.
Lead generation campaigns
Lead generation campaigns are designed to generate leads (i.e., potential customers) for your business. They typically involve marketing activities that encourage people to provide their contact information, such as subscribing to a newsletter, filling out a form on your website, or calling you to schedule a consultation.
Conversation campaigns are designed to encourage people who have expressed interest in your products or services to buy them. They typically involve email marketing, paid search engine advertising, and retargeting.graTA business could run campaigns that
Targeting an audience can be a very expensive job. I remember buying expensive add words, going to Linkedin or Facebook clueless about my audience. Yes, an ad agency would have been welcomed … but it’s entrepreneurship right?
How to Run a Successful Marketing Campaign
To run a successful marketing campaign, a business should take the time to plan extensively. First, you have to make a difference between your prospects and your loyal customers.
Prospects are individuals who have not bought anything from you, while customers are individuals who have already made at least one purchase. Once you’ve identified your target audience, you need to come up with a messaging strategy that will resonate with them. Your messaging should be clear, concise, and relevant to your target audience.
Small businesses have big potential
Small companies don’t have the same issues as large coca-cola like companies. They can easily increase brand awareness with A/B testing. With InvestGlass digital forms, you can build in less than 10 minutes a web form to collect leads information or ask questions in the form of a test. Drive engagement is made easy with simple and short questionnaires.
You can also add those web forms inside your blog and website where you grab attention. Online marketing is a great way to start small businesses because it’s affordable and measurable. Once you’ve developed your messaging, you need to create a plan for how you will execute your campaign.
Useful Tools for Marketing Campaigns
With InvestGlass we built a unique all-in-one tool. You will find a fully customizable CRM. A CRM is a system that helps you keep track of your leads and customers. You can also use it to store your customer’s contact information, purchase history, and other important data. The web forms are then connected directly to the CRM to collect information with no code, no paper…
Then sales reps can select the audience they want to target, the products they want to promote, and then add those contacts into a list – campaign list. The campaign is set with a pipeline, a stage, and a default form if you wish to use the campaign tool for systematic telephone interaction.
SMS and marketing campaigns
SMS is very useful too to reach your customers. You can use SMS for notifications (payment, delivery, reservation…), for marketing or for customer retention. Depending on the country where you operate you might need some special authorization to use SMS. We have built great examples of SMS marketing with banks and KYC remediation companies.
More customers appreciate having an SMS instead of an email. Plus email can be lost in the SPAM folders. Not everyone can have access to email but everyone will have access to s SMS.
Email and your marketing teams
With the COVID situation, social distancing made email a core tool for marketing campaigns and KYC remediations. Email is an easy way to send messages for a loyalty program, pride month, or event marketing for instance. With the InvestGlass form, you can send the individual form with password protection to make sure that it will be the right contact opening the right form. This tool is extremely powerful to build an effective marketing campaign. The message is obviously longer than a simple SMS. Furthermore, you can add “canned” variables inside the email. Then emails are customized with fields you previously collected… dear Mr… dear Mme… your business #… this is what we call user-generated content.
Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Elements can be added into your emails.
Make sure that you have the right strategy with your email as your ranking can be reduced with direct mail that would be considered by the algo spams. Make sure that you target current customers with full GDPR authorization.
Phone and marketing strategy
When your intended audience represents a complex process, share a limited edition opportunity or you want to make sure you will provoke positive emotions, then you will go for the phone solution. InvestGlass is working with VOIP tools like Aircall, Skype, Genesys. The tools are directly connected to InvestGlass CRM which means that interactions are recorded inside a contact report. This is very handy to calculate the return on your marketing costs.
A good campaign gets people talking. We suggest you add with bespoke button and digital forms a ready-made questionnaire. Those questionnaires can drive buying decisions with the pre-built sales processes and pitches.
In conclusion, don’t limit yourself to one channel, multiply distribution channels to reach a wider audience, and make sure that your message will deliver compelling experiences.
Robotic process automation is a must in 2022
Robotic process automation is a term for software that can partially or completely automate the work of a human. It is related to artificial intelligence and machine learning, which are other terms used to describe computer systems that can learn and work on their own, without being explicitly programmed.
Automating email marketing is a great way to improve campaign efficiency and increase ROI. It’s no secret that automating routine tasks can help you focus on more important things, but what about marketing? Is automating email marketing a good idea? The answer is a resounding yes! InvestGlass CRM will help you with reporting tools to measure the success of your marketing campaign. Marketing efforts, but the campaign itself would retain that one sole purpose of generating leads, and that one sole purpose only.
Examples of Good Marketing Campaigns
Good marketing campaigns will first address customers’ problems. Therefore your message has to be simple and direct. Make sure that this little sentence, this image or video will perfectly serve your campaign’s goal. The campaign goals should align upward with the overall company goals
A new concept can be tested with an A/B strategy but your should make sure that you will reach your ultimate goal. Therefore you should conduct market research before you shoot.
If you are pushing a new product, fund, bank, product launch campaign is a question of calendar and agenda. You have also to make sure that you will contact with public relations campaign specialist and journalist.
Final Thoughts about the best marketing campaigns
If you’re ready to take your business to the next level and start leveraging all of the amazing marketing tools that InvestGlass has to offer, then sign up for a Swiss Cloud account today. Our team is standing by to help you get started and make the most of our platform. With everything from lead management and tracking to social media monitoring and content optimization, we have everything you need to turbocharge your digital marketing strategy.