How To Use InvestGlass CRM For Client Onboarding

InvestGlass CRM centralises digital onboarding, KYC, and client data in a Swiss hosted environment to satisfy strict banking and wealth management regulations

Users can launch onboarding in a few clicks by sending InvestGlass Forms, collecting KYC documents, and triggering automated approval workflows

Compliance teams can configure KYC, AML, and risk scoring rules without code, ensuring every new client is screened before account opening

Relationship managers gain a 360 degree client view from the first interaction, including questionnaires, risk profiles, and suitability preferences

InvestGlass integrates onboarding with portfolio management, marketing automation, and the client portal for a full client lifecycle journey

Introduction To Client Onboarding With InvestGlass CRM

The pressure on banks, wealth managers, and insurers has never been greater. Regulators demand rigorous documentation. Clients expect to open accounts from their smartphones. And every day spent shuffling paper forms is a day your competitors are moving faster.

InvestGlass is a Swiss sovereign crm platform designed precisely for this reality. Built for regulated entities that require secure onboarding, the platform hosts data in Switzerland or on premise to meet data residency and GDPR requirements. This is not a generic sales tool adapted for finance. It is purpose built for financial institutions navigating complex compliance landscapes.

This article walks you step by step through a typical onboarding process inside InvestGlass. From the first contact through to account activation and portfolio setup, you will discover how to replace paper forms, scattered emails, and manual spreadsheets with a streamlined digital workflow. InvestGlass combines CRM records, no code forms, automated workflows, and AI assistance to create a seamless experience for both your team and your clients.

This guide is written from the InvestGlass perspective and focuses on practical use cases rather than generic CRM theory. Whether you work at a private bank in Geneva, manage assets for institutional investors, or run compliance at an insurance firm, the principles here apply directly to your business.

Preparing Your InvestGlass CRM For Onboarding

Before onboarding your first client, proper configuration sets the foundation for everything that follows. A few hours of thoughtful setup saves hundreds of hours down the road.

Defining Onboarding Pipelines

InvestGlass uses pipelines to visualise where each prospect or client stands in their journey. For a typical financial institution, stages might include:

Pipeline Stage	Description
Prospect	Initial contact captured, no forms sent yet
KYC Started	Client has received onboarding forms
KYC Approved	Compliance has validated all documents
Account Opened	Core banking system has assigned account number
First Funding	Initial deposit or transfer received
Fully Active	Client is operational with portal access

These stages allow relationship managers to focus on the right priorities while giving management clear visibility into conversion rates and bottlenecks.

Customising CRM Fields

Administrators can customise fields in InvestGlass to capture the specific data points your institution requires:

• Tax residency and nationality information
• MiFID II or LSFin classifications
• Investment objectives and risk appetite
• Source of wealth and source of funds documentation
• Politically exposed person declarations

This customisation ensures that every data element collected during customer onboarding feeds directly into your compliance and reporting systems.

Configuring User Roles and Permissions

Not everyone needs to see everything. InvestGlass allows granular permission settings so that:

• Relationship managers access their assigned clients and opportunities
• Compliance officers review all KYC documentation and approval queues
• Back office staff manage account setup without viewing investment details
• Management dashboards show aggregated metrics without exposing individual client data

Connecting to Core Systems

For maximum efficiency, connect InvestGlass to your core banking or portfolio systems via API. This synchronisation means that when an account number is created in your banking platform, the onboarding status in InvestGlass updates automatically. No manual reconciliation required.

Designing Digital Onboarding And KYC Forms

InvestGlass Forms are no code digital forms used to collect onboarding data and KYC documents from private banking, retail banking, and institutional clients. The form builder allows compliance, marketing, and operations teams to collaborate on design without programming expertise.

Building a Wealth Management Onboarding Form

Consider a practical example for a wealth management client in Switzerland. Your form might collect:

Identity Section

• Full legal name and date of birth
• Passport or national ID number
• Current residential address with proof of address upload

Financial Profile Section

• Annual income range
• Net worth excluding primary residence
• Source of wealth explanation
• Investment experience by asset class

Suitability Section

• Investment horizon (short, medium, long term)
• Risk tolerance questionnaire
• Liquidity needs
• Specific investment restrictions or preferences

Using Dynamic Fields and Conditional Logic

The real power emerges with conditional logic. A corporate account form can automatically ask for:

• Beneficial owners with more than 25% ownership
• Director and signatory information
• Company registration documents
• Corporate structure diagrams

Meanwhile, a retail client sees a simplified version focused on individual details. This dynamic behaviour keeps forms concise while ensuring you collect precisely what regulations require.

Mandatory Fields and Document Uploads

Forms can enforce mandatory fields for critical KYC data:

• Passport number or national ID
• Tax identification number
• PEP declaration and sanctions screening questions
• Signed terms and conditions acknowledgement

File upload fields allow clients to attach documents directly into InvestGlass. ID copies, proof of address, bank statements, and source of wealth evidence all flow into a single client record without email attachments.

Launching A New Client Onboarding Journey

Here is exactly what happens when a relationship manager starts a new digital onboarding in InvestGlass.

Step 1: Create the Contact Record

The relationship manager creates a new lead or contact record in the crm. They log the initial meeting or call, note the client’s stated objectives, and assign the prospect to the appropriate onboarding pipeline.

Step 2: Select and Send the Onboarding Form

Based on the product type, the manager selects the right InvestGlass Form template:

• Discretionary mandate for clients delegating investment decisions
• Advisory mandate for clients wanting recommendations before trading
• Insurance policy application for protection products
• Custody account for clients managing their own investments

The form is sent via secure link or directly through the client portal. No sensitive data travels through unencrypted email.

Step 3: Client Completes the Digital Experience

The client receives a branded experience where they can:

• Complete forms on desktop or mobile
• Save progress and return later
• Upload required documents in supported formats
• Sign digitally without printing anything

For retail clients, the entire process typically takes 10 to 30 minutes. With the mobile app, some straightforward accounts complete in as little as 5 minutes.

Step 4: Automated Reminders

InvestGlass can send automatic email or SMS reminders to clients who have not yet submitted their form or are missing documents. This automation eliminates the awkward follow up calls and keeps momentum without manual effort.

Automating Compliance, KYC, And AML Checks

InvestGlass serves regulated financial institutions that must comply with KYC, AML, LSFin, and MiFID II guidelines. The platform embeds compliance into every step rather than treating it as an afterthought.

Automatic Data Mapping

When a client submits their form, the data automatically maps into the CRM record. Compliance officers can review complete profiles in a single screen rather than chasing documents across emails and folders.

Risk Scoring and Screening Workflows

InvestGlass workflows can trigger:

• Automated risk scoring based on configurable criteria
• PEP and sanctions screening integration
• High risk client routing to manual review queues
• Enhanced due diligence task assignment

Approval Workflows

No account can be marked as opened until designated approvers have digitally signed off. These approval workflows operate in serial or parallel modes:

Workflow Type	How It Works
Serial	Compliance approves first, then management, then operations
Parallel	Multiple teams vote simultaneously on contacts, documents, and accounts
Hybrid	Certain approvals run in parallel, others require sequential sign off

Rejections automatically prompt targeted document requests back to clients or relationship managers, creating a closed loop until consensus.

Real World Example

A commercial bank in Zurich used InvestGlass to ensure every new client passes an AML checklist before a portfolio is funded. The result? Account opening time dropped from 40 days to just 2 days. Audit findings related to incomplete documentation virtually disappeared.

Using AI And Automation To Streamline Onboarding

InvestGlass integrates AI, including large language models, to reduce repetitive tasks for front office and compliance teams during onboarding.

AI Powered Risk Summaries

AI can summarise long KYC questionnaires into a concise risk profile that appears in the client record. Before a welcome call, the relationship manager sees a clear overview rather than scrolling through pages of raw responses.

Automated Task Assignment

Configurable automation in InvestGlass can:

• Assign follow up tasks when specific conditions are met
• Schedule welcome calls automatically after KYC approval
• Trigger internal notifications when a client completes their digital application
• Escalate stalled onboardings to supervisors

Personalised Communications

AI assists in generating personalised welcome messages or investment policy summaries consistent with the information collected during onboarding. These are not generic templates but tailored communications that reference the client’s stated preferences.

Swiss Data Protection

All automation runs within the controlled InvestGlass environment. Swiss data protection rules are respected, and there is no uncontrolled data sharing with external tools. Your client information stays where it belongs.

Connecting Onboarding To Portfolio Management And Client Portal

Onboarding is not finished until the client can see their accounts, manage their investments, and interact with your institution. This is where InvestGlass truly differentiates itself.

Seamless Portfolio Integration

Once compliance approves the file, InvestGlass pushes client data to portfolio management software modules. Instruments, models, and mandates are created without retyping information. The platform can pre fill 20 to 44 percent of fields automatically, eliminating redundant data entry.

Client Portal Activation

The client portal in InvestGlass activates directly from the CRM. Clients gain secure access to:

• Their onboarding documents and signed agreements
• Suitability questionnaires and risk profiles
• Portfolio reports and performance analytics
• Secure messaging with their relationship manager

Marketing Automation Integration

Marketing automation flows connect so that new clients receive educational content in the first 30 days. This might include:

• Market condition updates relevant to their portfolio
• Platform tutorials and feature introductions
• Regulatory disclosures required by your jurisdiction
• Invitations to webinars or client events

This tight integration reduces errors, accelerates time to first investment, and creates a continuous digital journey instead of a one off onboarding event.

Best Practices For Successful Client Onboarding With InvestGlass

Technology alone does not transform your operations. Process design matters just as much when deploying InvestGlass.

Standardise Templates by Segment

Create distinct onboarding templates for different client types:

Client Segment	Template Focus
High Net Worth Individuals	Comprehensive suitability, source of wealth, complex structures
Retail Clients	Streamlined KYC, faster completion, mobile optimised
SMEs and Corporates	Beneficial ownership, directors, authorised signatories
Institutional Investors	Due diligence questionnaires, mandate documentation

Monitor Dashboards for Bottlenecks

Regularly review onboarding data in InvestGlass dashboards. Key metrics to track include:

• Average time between form sent and KYC approval
• Completion rate by form type
• Most common rejection reasons
• Drop off points in the client journey

These insights help you understand where friction exists and continuously improve your processes.

Train Your Teams

Ensure relationship managers and compliance staff fully adopt InvestGlass features:

• Notes and activity logging
• Task creation and assignment
• Workflow triggers and approvals
• Reporting and dashboard usage

A tool is only as powerful as the people using it.

Start with a Pilot

Rather than rolling out across your entire organisation at once, start with a pilot in one region or business line. Gather feedback from the frontline team. Refine your forms and workflows. Then extend InvestGlass across the organisation with confidence.

FAQ

Can InvestGlass CRM handle multi jurisdictional onboarding requirements

InvestGlass allows institutions to configure different onboarding templates, checklists, and workflows for clients in distinct jurisdictions such as Switzerland, the European Union, the Middle East, or Asia. Fields and mandatory documents adapt per country, helping teams comply with local KYC and tax regulations without maintaining separate systems. Approval flows can also vary by jurisdiction so that higher risk or cross border relationships receive additional review steps. This flexibility makes the solution ideal for asset managers and banks operating across borders.

How long does it take to implement InvestGlass for onboarding

Implementation timelines depend on complexity, but many firms can configure core onboarding processes, basic forms, and user roles within a few weeks. Larger banks planning integrations with core banking, portfolio tools, and identity providers typically run a phased project over several months. Preparing your existing forms, KYC policies, and data models in advance shortens implementation and testing time significantly.

Is InvestGlass suitable only for private banks

While many private banks use InvestGlass, the platform is designed for retail banks, external asset managers, family offices, insurers, real estate companies, and even public sector agencies. Any regulated organisation that needs secure digital onboarding, structured workflows, and Swiss data hosting can benefit. For example, an insurance broker can digitise policyholder onboarding with InvestGlass, ensuring smooth document collection and compliance tracking throughout the process.

How does InvestGlass protect client data during onboarding

InvestGlass hosts data in Swiss data centres or on premise deployments, enforcing encryption in transit and at rest. Granular permissions, audit trails, and approval logs help institutions demonstrate compliance during regulatory audits. Clients complete forms through secure links or portals, reducing the need to send personal documents by unencrypted email. This approach reflects the future of data protection in regulated industries.

Can InvestGlass integrate with existing identity verification tools

InvestGlass connects via API to external identity verification providers, digital signature platforms, and core banking systems. This integration allows automatic population of verification results back into the CRM, which compliance teams can review without leaving the platform. During discovery, institutions should discuss their current vendors with InvestGlass to design an appropriate integration plan that fits their technology stack.

InvestGlass revolutionize the way financial institutions approach client onboarding. By combining Swiss data sovereignty with powerful automation, the platform helps you grow your client base while maintaining the compliance standards regulators demand. Whether you want to manage complex private banking relationships or streamline retail account openings, InvestGlass provides the service and infrastructure to make it happen.

Ready to explore how InvestGlass can transform your onboarding? Start your free trial today and discover why leading banks and asset managers across Switzerland and beyond trust InvestGlass to power their client journeys.