Top 5 HubSpot Alternatives for 2025
Looking for HubSpot alternatives? This article covers the best CRM systems and tools, highlighting the best CRM options for 2025 (including a range of CRM tools), comparing their features, pricing, and ideal use cases. Find the right fit for your business needs.
Overview of the Best HubSpot Alternatives
Navigating the CRM landscape can be overwhelming, but we’re here to simplify it. The best HubSpot CRM alternative for 2025 is rated between 4.5 and 4.6 out of 5 and offers affordable, user-friendly features. Each platform excels in different areas, catering to various business needs, including HubSpot CRM alternatives:
- Best for Sales Pipeline Management and Sovereign CRM: InvestGlass
- Best for Enterprise-Level Customization: Salesforce
- Best for Marketing Automation: ActiveCampaign
- Best for Comprehensive Features: Zoho CRM
- Best for SMBs: Freshsales
Many of these alternatives are especially well-suited for the needs of a small business owner looking for scalable solutions, as well as for marketing teams seeking collaboration, automation, and integration tailored to marketing workflows.
These platforms are powerful marketing tools that cater to specific business requirements, making them worthy contenders to a sales platform like HubSpot.
Benefits of Using a HubSpot Alternative
Exploring a HubSpot alternative isn’t just smart—it’s transformational for businesses ready to revolutionize their sales and marketing operations. The most compelling advantage? Massive cost savings that put enterprise-level power within reach. Game-changing alternatives like Zoho CRM and Freshsales deliver affordable pricing structures and generous free plans, making sophisticated marketing automation accessible to ambitious small businesses and hungry startups. You don’t just save money—you gain access to advanced features like sales automation, customer data management, and automated workflows that drive real results without breaking the bank.
The second game-changer is specialized features crafted for your unique business DNA. When your marketing team lives and breathes email marketing automation, platforms like ActiveCampaign become your secret weapon with robust email templates and automation tools designed to supercharge marketing campaigns and skyrocket customer engagement. Sales-focused CRMs like Pipedrive excel where it matters most—sales pipeline management with intuitive drag and drop interfaces and customizable sales workflows that empower sales teams to capture leads and close deals with unprecedented efficiency.
User experience becomes your competitive edge with alternatives designed for simplicity and immediate impact. These platforms deliver user-friendly dashboards and seamless onboarding processes that eliminate friction and accelerate success. This proves invaluable for small business owners and teams without extensive technical expertise, dramatically reducing the learning curve and fast-tracking your time to value.
Flexibility and scalability transform growing businesses into industry leaders. With modular pricing and scalable CRM capabilities, you start with essential core features and expand strategically as your sales and marketing requirements evolve. Solutions like EngageBay offer comprehensive plan options, including generous free plans, allowing businesses to scale their marketing efforts and sales processes at their own pace while maintaining complete control.
Choosing the right HubSpot alternative doesn’t just give you software—you gain a strategic partner that empowers you to harness powerful marketing automation, streamline sales pipeline management, and deliver exceptional customer engagement experiences. You maintain complete cost control while adapting seamlessly to changing business demands. Whether you’re a small business seeking an affordable CRM solution or a marketing team demanding advanced automation capabilities, there’s a HubSpot alternative ready to help you achieve ambitious goals and accelerate sustainable business growth.
InvestGlass – Best for Sales Pipeline Management and Sovereign CRM
Price: Contact for pricing
Pros:
- Customizable sales pipelines
- Intuitive visual pipeline
- Strong reporting features
- Cost-effective solution
- Data stays within Swiss regulation
Cons:
- Limited to sales teams
- May not offer extensive marketing features
InvestGlass excels in project management and sales pipeline management with customizable pipelines that allow teams to tailor each stage to their unique sales cycle and sales strategies, ensuring managing leads alignment with business goals.
The intuitive visual pipeline provides a clear view of deal statuses, simplifying sales process management. Strong reporting tools aid in tracking performance and informing sales team decisions, ensuring seamless integration.
A notification system alerts users when deals stagnate, ensuring opportunities are not missed. InvestGlass is cost-effective and is highly valued by sales-driven teams. It is also known as the best Swiss and European Sovereign CRM, with data staying within Swiss regulation for added security.
Rating:
- Price: 4.5
- Design: 4.6
- Features: 4.7
- User Experience: 4.6
- All the features are well-rated.
Salesforce – Best for Enterprise-Level Customization
Price: Contact for pricing
Pros:
- Extensive customization capabilities
- Wide array of customizable dashboards and reporting options to create custom reports and custom reports
- Suitable for large enterprises with complex needs
- AI-driven automation and integration
Cons:
- Can be expensive for small businesses
- Steep learning curve
Salesforce is recognized as a leader among CRM systems, known for its deep customization capabilities, ideal for large enterprises with complex needs. Its extensive configurability allows businesses to tailor the CRM to specific requirements, ensuring adaptability to various business processes.
Salesforce’s standout feature is its wide array of customizable reporting options that enhance data analysis and decision-making. Its AI integration improves business operations through automation and seamless tool integration. Salesforce also offers advanced sales assistant capabilities, such as AI-powered virtual assistants that help automate sales tasks and provide actionable insights. In addition, Salesforce provides robust sales forecasting tools, enabling businesses to predict revenue and support sales strategy and pipeline management. While ideal for large enterprises, Salesforce’s features and customization make it a strong tool for any business looking to optimize CRM processes.
Rating:
- Price: 4.0
- Design: 4.5
- Features: 4.8
- User Experience: 4.3
ActiveCampaign – Best for Marketing Automation
Price: $29/month (Lite Plan), $49/month (Plus Plan), $149/month (Professional Plan), Customized pricing (Enterprise Plan)
Specifications:
- Lite Plan: Starts at $29/month for 1 user, unlimited email marketing and automation
- Plus Plan: Starts at $49/month for 3 users, includes CRM and landing pages
- Professional Plan: Starts at $149/month for 5 users, includes advanced features
Pros:
- Powerful automation features
- High deliverability rates
- Flexible integrations with 900+ tools
- User-friendly interface
- Excellent testing features
Cons:
- Basic CRM is limited for larger teams
- Complex pricing structure
- Short 14-day free trial
ActiveCampaign leads in powerful marketing automation with robust marketing automation tool for cross-channel marketing, including email marketing campaigns, SMS, and WhatsApp marketing campaigns. It excels in automating email marketing automation processes with advanced segmentation and personalized messaging to optimize campaigns.
In addition to its automation and integrations, ActiveCampaign provides a variety of customizable landing page templates that integrate seamlessly with its marketing automation tools, allowing users to easily create, edit, and split test professional landing pages without technical expertise.
Its powerful automation capabilities enable users to create advanced automation email and SMS workflows easily, making it ideal for businesses looking to streamline marketing efforts and improve customer engagement through workflow automation. However, its basic CRM software is limited for larger teams, and the complex pricing structure might be confusing. Businesses may want to explore the right marketing automation tool or crm alternatives to find a better fit.
However, the range of features and capabilities justifies the cost for businesses that require advanced email marketing functionalities. The platform also offers various pricing plans to cater to different business needs, making it a versatile option for small to medium-sized businesses.
Rating:
- Price: 4.2
- Design: 4.5
- Features: 4.8
- User Experience: 4.6
Zoho CRM – Best for Comprehensive Features
Price: Free plan, Standard plan at $14/user/month, Professional plan at $23/user/month, Enterprise plan at $40/user/month, Ultimate plan at $52/user/month.
Pros:
- Powerful core features for managing customer relationships
- Robust contact management for storing, organizing, and interacting with customer information
- Automation capabilities for sales and marketing processes
- User-friendly interface
- Scalable pricing options
- Key features that enhance overall functionality
Cons:
- User interface can be confusing and frustrating
- Some users find the quoting system inadequate
Zoho CRM is known for its comprehensive customer relationship management features, making it a strong choice for businesses seeking a robust solution. Its contact management capabilities allow users to efficiently store, organize, and interact with customer data, forming the foundation for effective automation and workflows that unify sales, marketing, and support tasks, simplifying operations. With pricing starting at $14 per user per month and scalable options, Zoho CRM is an affordable crm for small to medium businesses.
Despite its strengths, some users find the user interface cumbersome and not user-friendly. While Zoho CRM offers powerful tools for managing customer relationships, the complexity may require a learning curve for new users. Overall, it remains a viable option for enhancing customer engagement strategies, highlighting some of the zoho crm pros.
Rating:
- Price: 4.5
- Design: 4.0
- Features: 4.6
- User Experience: 4.2
Freshsales – Best for SMBs
Price: Free tier; Growth plan at $9 per user per month; Pro plan at $39 per user per month; Enterprise plan at $59 per user per month
Specifications:
- Free tier: Basic features for up to 3 users
- Growth plan: $9 per user per month
- Pro plan: $39 per user per month
- Enterprise plan: $59 per user per month
- 21-day free trial for premium levels
Pros:
- Affordable base plan
- Intuitive interface
- Excellent onboarding support
- Lots of integrations
Cons:
- Base plan limits to one sales pipeline
- Other CRMs offer more advanced features
Freshsales is tailored for small and mid sized businesses, offering a user-friendly interface that simplifies sales processes and sales management. Features like AI-powered lead scoring, automated workflows, sales workflows, and visual sales pipelines enhance sales team efficiency with a sales focused crm and marketing and sales automation.
Freshsales stands out as a free CRM option for small businesses, providing essential features in its free tier such as contact management, integrations, and automation capabilities for up to three users. The competitive pricing model, with a free plan for up to three users, makes it accessible for small businesses. The intuitive design and extensive onboarding support help new users navigate the system and utilize its premium features effectively.
While the base plan limits users to one sales pipeline, the platform’s affordability and robust feature set make it an attractive option for SMBs looking to enhance their sales and marketing efforts without breaking the bank.
Rating:
- Price: 4.7
- Design: 4.5
- Features: 4.2
- User Experience: 4.6
How to Choose the Right HubSpot Alternative
Choosing the right HubSpot alternative involves evaluating key factors to meet your business needs. Assess the HubSpot CRM capabilities to ensure they align with your sales and marketing strategies. Look for features that enhance workflow, such as automation tools, reporting capabilities, and the right HubSpot CRM alternative.
Pricing flexibility is crucial. Look for a scalable CRM with modular pricing that lets you pay for only the features you need, and be aware of potential hidden costs. Scalability is essential for growing businesses; choose a CRM that can accommodate expanding needs without a complete system overhaul.
Integration options are vital. Ensure the CRM integrates with your existing tools and platforms for seamless integrations to avoid workflow disruptions. When choosing a HubSpot alternative, businesses should also prioritize solid customer support to ensure reliable assistance and smooth onboarding. Lastly, user reviews provide valuable insights into the CRM’s performance and reliability, including customer data, customer support capabilities, ease of use, and overall user experience.
Carefully evaluate these factors to make an informed decision and choose the best HubSpot alternative to drive your business success.
Summary
In summary, choosing the right CRM is essential for optimizing your business operations and achieving your sales and marketing goals. The top HubSpot alternatives for 2025 offer a range of features and capabilities, ensuring that there’s a suitable option for every business need.
InvestGlass excels in sales pipeline management and is ideal for sales-driven teams. Salesforce offers unparalleled customization capabilities, making it perfect for large enterprises. ActiveCampaign is a leader in marketing automation, providing powerful tools to enhance your marketing efforts. Zoho CRM offers comprehensive features and scalability, making it a robust solution for small to medium businesses. Freshsales is designed for SMBs, offering intuitive features and affordability.
Ultimately, the right CRM will depend on your specific business requirements. By evaluating the key factors discussed in this blog post, you can make an informed decision and choose the CRM that will best support your business growth.
Frequently Asked Questions
What is the #1 CRM in the world?
Salesforce is considered the #1 CRM in the world because it meets customers’ demands for quick, personalized responses and seamless service across channels. Its capabilities outshine traditional tools, making it the go-to choice for many businesses.
What is the best CRM for sales pipeline management?
InvestGlass is a great choice for managing your sales pipeline; it provides customizable pipelines and robust reporting features that can really enhance your workflow.
Which CRM is best for enterprise-level customization?
Salesforce is your go-to CRM for enterprise-level customization, as it offers extensive features tailored to meet complex business needs. You’ll find it’s great for adapting to your specific requirements!
What is the most cost-effective CRM for small businesses?
Freshsales is a great choice for small businesses looking for a cost-effective CRM, especially since it offers a free plan for up to three users. It’s an excellent way to get started without breaking the bank!
Which CRM is best for comprehensive features?
Zoho CRM stands out as the best option for comprehensive features, thanks to its powerful automation and workflows that cater to diverse business needs. It’s definitely worth considering if you’re looking for a feature-rich solution!