Tag: CRM

man using MacBook

How a KYC risk rating can help your company?

How a KYC risk rating can help your company?

If you’re working in the financial business you obviously know what KYC means KYC means Know Your Customer. This is an important process that allows financial institutions and any business to verify the reputation of their prospects and customers.

This type of process is extremely important to make sure that the parties you’re working with. It is also a way to reduce high-risk prospects and terrorist financing. Terrorist groups need money to sustain themselves and to carry out terrorist acts. Terrorist financing encompasses the means and methods used by terrorist organizations to finance their activities.  Institutions gather as much data as they can about their customers, and they then compile this into a portfolio.

Medium Risk (CDD – Customer due diligence) or CDD is the key part of anti-money laundering requirements. 

man using MacBook

What is KYC Risk Rating? It’s not for financial institutions only!

KYC risk rating is a way to calculate the business risk. Each question will find an answer with a number of points. By adding or multiplying those points, you will measure the prospect risk level. This process is obviously used for politically exposed persons, dangerous customer activity, transaction monitoring and electronic identity verification. We have been working also with ScoreChain affect that measured reputation of digital wallets.

Once the portfolio is completed, they closely analyze the information that they have obtained, and they determine the KYC risk rating of that specific client. 

InvestGlass digital onboarding forms are fully customizable to adapt your process with your KYC compliance regulations and any global regulations. We work with your legal department or external consultants to help you adapt those forms to your diligence program.

With the new European directive on anti-money laundering, most companies should check financial transactions above a threshold of €10,000. A risk-based approach will vary based on your industry but we believe that anti-money laundering screening will be a common process in most industries.

woman in gray hoodie wearing white face mask

How KYC Risk Rating Works

Anyone in your company from your senior management to fresh interns should understand financial crime basics. Financial institutions are required to closely monitor clients’ activities. Obviously, it’s not that easy to measure ongoing monitoring, and risk rating is a smart way to prevent a discriminative approach. Risk factors should be identified with a scoring. Each country has its own risk assessment and KYC risk rating. A deep understanding of the risk identified might not be needed by all your colleagues. Therefore we suggest you digitalize as much as possible with InvestGlass. The customers’ risk profile will then be stored directly into InvestGlass CRM. If you’re using a third-party solution such as ARDIS POLIXIS, the CRM will also store automated risk assessments by this third-party contact. Customer data and then stored into a banking grade CRM.

KYC Risk Rating: Automation vs. Manual – make customer due diligence affordable

Financial crime is not only about the reputation of your customer. Financial crime it’s also enhanced due diligence on transactions. KYC risk rating allows for financial institutions and your business to quickly and efficiently lower risk. Only automation can filter risk for vast amounts of data.

The entire process should be as automated as possible. Having no tomato process it’s also a way to reduce the financial action task force. I remember Bank telling me that they included assets in the management by X10 and their compliance staff the same. Spotting abnormal transactions is quite easy as the InvestGlass portfolio management tool can measure abnormal transactions.

If a client’s transactions begin to diverge significantly from the institution’s predictions, the institution will be notified and they will be able to further analyze the transactions for suspicious behavior.

The portfolio management monitoring looks into financial institution feeds collected and processes the information with threshold filtering. Thanks to this collection of feeds, Investglass can automate customer screening. Artificial intelligence automatically features customers by high-risk, medium risk, low risk. All your customers are automatically reviewed by the machine. Based on a routine that you can set up on a monthly or annual basis, clients’ accounts are closely monitored. Obviously, there might be some money launderers that will not be visible. Therefore, a randomized manual check will always be priceless to make sure that automated KYC procedures are effective.

KYC Reasonable Reassurance and customer risk


Compliance officers and ledges straighter’s will always push for a deeper understanding of national governments intentions. Checking accounts should be seen as a cost and if a KYC rating is too complex the prospect, nowadays, would obviously know that it’s going to be complex to proceed with an account opening. Diligence measures will be applied to what cost?

Financial crimes will definitely be spotted as easily as a politically exposed person. Understanding the entire client portfolio and transaction will also be easy to access. But there will be some risk levels too difficult to spot. And your business should quickly reject high-risk customers to reduce the cost to reporting entities. This can be an ongoing process, as existing customers have the potential to transition into higher-risk categories over time; in that context, conducting periodic due diligence assessments on existing customers can be beneficial. 

Making Predictions with KYC Risk Rating and money laundering

KYC risk rating once properly used with InvestGlass tour will help you to predict prospects’ quality. Financial crimes-related prospects Will automatically reach your maximum risk ratings thresholds. And then compliance professionals will help you to find an average risk tolerance that will be suitable.

Financial institutions will therefore future customer risk based on the origin of the assets and risk factors that are unusual or suspicious will automatically receive a higher risk. As you’re collecting customer data, enhanced due diligence will be possible and you will adapt your digital onboarding forms.

The transaction monitoring as well as the digital onboarding forms have configurable rules engine to monitor patterns of suspicious behavior. InvestGlass compliance solution is made for early-stage companies and large institutions.

automation, CRM, KYC

doctor holding red stethoscope

How to Build a Healthcare CRM in Simple Steps: a Guide

If you are looking for a healthcare CRM that is easy to use and can make your business more efficient, then this article is for you. This particular guide has been written with the beginner in mind and we hope that it will help those who are new or struggling when it comes to building their own health care CRM systems. We have compiled an in-depth guide to building a healthcare CRM that will help you get started.

What is a healthcare CRM: A customer relationship management software enabling professionals in hospitals and private clinics to cater to the customers better and enhance their communication paradigms with existing patients. This category of crm software applications allows a caring environment where patients are more closely involved in their own healthcare, particularly in deciding and choosing the medical crm software provider they want.

Below we will explain further what are the steps in creating a successful healthcare crm software in order to automate the business processes so that to increase patient satisfaction within the healthcare industry.

Step 1) Healthcare CRM software development

If you choose to outsource the crm development company, you need to clearly identify what are your needs and how your CRM will look like. Another issue that might arise is the outsourcing destination. In which country the development and maintenance of your crm system will be held. The main criteria for evaluating and selecting the best outsourcing destination are agency rates, time differences, approaches to work, cultural differences, and English language knowledge. On the positive side, having a custom crm will give you the freedom to create exactly the crm system you are dreaming of.

Step 2) CRM system budgeting

In order to build a successful healthcare crm system, you need to clearly identify your costs. By setting a specific budget you are always in control of the potential costs and can give an approximation of the maximum budget for specific services, for example software development. When selecting for a software development company, you need to put quality first. There might be a company that charges more but puts quality first and prevents you from having to pay twice later.

Step 3) Features and customer relationship management

Hospitals and clinics are not the same, the same applies to their needs. There is no one-size-fits-all set of features to include in every healthcare CRM. You should carefully make a market analysis and identify what are the features needed for your target audience. From electronic health records and patient data management to appointment management among the healthcare providers. Another point to keep in mind is the crm implementation among the staff of the companies. There needs to be sufficient training in order to familiarise with the crm platform.

Step 4) Build a talented team

In order to build and also sustain a successful business in the CRM industry, you need to invest in people. You should find experienced developers creating custom crm solutions and updating the system. Additionally, you should invest in your custom crm development by finding a great sales team to expand your business.

The global healthcare CRM market is lately developing at a higher rate than previously. This is created by CRM solutions recognizing the current necessities of healthcare providers and healthcare professionals to cope with business data. The current pandemic exacerbated the trend and healthcare organization demands electronic health records.

InvestGlass approval processes can automate the entire workflow and ease staff administrative burden. Monitoring characteristics can also help assess staff performance as well as their involvement and feedback. Post appointment feedback surveys can automatically be filled and send to patients as well as automating the creation of contact reports for each stage of the patient’s journey. The CRM tools are bundled to a patient portal which is key to collect patient intake and share medical billing, medical histories, and more. Indeed the patient is king! Patient records are easily accessible for existing patients and the creation of records is quick and effortless. 

If you are looking to create your own healthcare CRM and improve your company’s customer relationship management efforts, InvestGlass digital tools give you the ability to create custom CRM software for your needs without any coding knowledge required. InvestGlass’s adaptability is key when considering the platform’s role in the healthcare industry. Contact us Today!

automation, CRM, fintech, sales automation

person sitting while using laptop computer and green stethoscope near

6 Steps on How to Create a Successful Professional Invoice

It is important to create professional invoice templates for your business so that you can make a sale. In this blog post, we will go over six steps on how to create an invoice that is both easy and affordable!

An invoice is a document that records an organization’s income. It details what was sold and how much the sale price was. This post will teach you how to create a professional invoice template in 6 easy steps!

1) Invoice templates

Determine the type of document needed – do you need a formal or informal document? Creating invoices formally is typically used when there have been sales made between two businesses with different levels of authority. When you create invoices are typically used for personal transactions like buying something at the store, these are called informal invoice. There are online, multiple free invoice templates to choose from in order to be able to start building your own invoice for your business.

2) Customize your business template

In the past, a small business didn’t have access to an online free invoice template. Nowadays, there are numerous online sources where you can customize your personal or company invoice. You can change the color, the format, the spacing; but also the contact information or add your company logo.

3) Invoice number

If you want to write an invoice you should always include the invoice number. The best way to organize your business and accounting office is by invoice numbers. Through this process, usually performed by invoice software, you can have a business better organized, more efficient who gets paid faster.

Decide what information needs to be included on the form – depending on which type of document you’re creating, there may be certain pieces of information required by law or necessary in order for someone else to pay you. You should also specify your payment details and terms. You can set your payment terms to be due upon receipt of the invoice, early payment, net 30 days, or some other arrangement you have with your client., for example, overdue invoices for a specific payment due date.

5) Invoice date and signature

If you want to create professional invoices, the company name and address is required; however, if it’s a personal transaction then just the first name of the person needs to be included here. Your date and stamp will let your clients know when they are expected to pay, so this is crucial for all invoices! You’ll also want to include a place where you signThere, are the three main types of payments terms small businesses use.

6) Notes on professional invoices

By deploying invoicing software to your business you can also incorporate a personal note at the end of your invoice. Write a simple and personalized note to leave a good impression on the client and increase the chance of an invoice getting paid faster. There you will include payment instructions, warranty information, or discount details.

It can be hard to keep up with all the tasks that are required when it comes to creating and invoicing your customers and clients. With InvestGlass digital tools, we make this process simple for any business or freelance professional by providing our invoice generator and CRM tools. Now there’s no excuse not to have professional-looking invoices on hand at all times when you need them most.

Let us know how we can help, through our contact form today!

automation, business process, CRM, invoice

woman in white shirt wearing black and brown fedora hat

Generation Z: How Millennials are different and what we should know?

Millennials are at the forefront of marketing and advertising. They’re easy to understand, they have high purchasing power, and they’re tech-savvy. But there’s a new generation on the horizon: Generation Z, the generation born after 1995. This new group is about to enter adulthood in the next decade or so–and it’s time marketers start getting ready for them. Are you looking to build a neo bank for generation Z?

What do we know about this new generation?

We will present in this article eight pivotal differences. They are also known as post-millennials and they are a bit different than millennials. There’s a lot to be learned about this group of consumers, so here are some things you should know if you’re marketing to them:

1) Generation Z is much more entrepreneurial than previous generations – 43% want to start their own business

Gen Z is a generation hungry for entrepreneurship and pursues the creation of its own impact in society and the business world. They prefer to have their own workspace, they are digital natives, they prefer offline workplace communications and flat organizational structure. They also tend to seek employers with a similar on-demand culture and do-it-yourself mentality. They are the only generation that deeply wants to impact organizational structure, they explore education alternatives, and firm understanding while always prefer to communicate face to face. Gen Z understands that 0 paper business is key.

person holding babys hand

2) Generation Z (Gen Z) has been described as “civic” or “global citizens” because they care about social issues and problems in the world.

Generation Z is different from the Millennial generation when it comes to significant global events related to environmental and social issues. They not only care for their own people and country but also for young adults and young people from around the world. They are the most sensible generation with regards to ESG factors from any other generation that is precedent. InvestGlass portfolio management tool has been built to offer “template” for each customer segments. Like this you can offer a different view for clients looking for ESG or bond investors.

3) The majority of generation z prefer face-to-face communication over digital platforms

Gen z is the post-millennial generation, and the only group of the young generation, that are the digital natives of the digital age. They are the first global generation that they were born in the era of multiple digital communication tools, search engines, how-to youtube tutorials, on-demand video, and instant messaging. But in contrast to younger generations of today that live online forever, they also prefer to live in the physical world.

tezos coin

4) Realistic (Gen z) vs Optimistic (Baby Boomers)

Seventy-seven percent of Generation Z expect to work harder than previous generations. Millennials became optimistic thanks to their encouraging Baby Boomer parents and growing up in a time of prosperity and opportunity. Generation Z will be realistic thanks to their skeptical and straight-shooting Generation X parents while growing up in a recession. You sales approach and sales cycle will be different.

5) More trust to government than in businesses.

Gen Z is more likely than older generations to look to government to solve problems, rather than businesses and individuals. Fully seven-in-ten Gen Zers say the government should do more to solve problems, while 29% say the government is doing too many things better left to businesses and individuals. On the other hand, older generations place more trust in individuals and their global peers compared to generation z.

6) Private life vs Public life

Gen z has pivotal differences from the Millennials and Baby Boomers generation in many ways. One of those being their attitudes towards privacy and personal information on social networks. Millennials were digital pioneers in the modern age. They witnessed the introduction and rise of social media, instant messaging, smartphones, search engines, and the mobile revolution. Generation Z did not witness these innovations, but rather, they were born into them. Ubiquitous connectivity, powerful mobile devices, highly curated global information, and 24/7 news cycles are native to Generation Z. Seventy percent of Generation Z would rather share personal information with their pet than with their boss.

three women walking on brown wooden dock near high rise building during daytime

7) Lower birthrate with regards to generation Z’s parents

This emerging generation will be a smaller group than their older counterparts due to birth rates being at an all-time low. This will result in a smaller target group that is at the moment only 12% of the Western population. This is an issue that most probably will continue to the next generation too. COVID can still change the behavior but millennials and gen z will be looking for different marketing campaigns.

8) Sharing information

Findings show that while Gen Z is the next generation that has view significant global events, and although they are very open to sharing information, their attitudes towards online safety and security are mixed. For marketers who might be wondering how best to approach generation z consumers, one thing seems certain: Teens don’t care about privacy, but they should because it could affect them in the future in many ways.

This is no silent generation, generations differ but there is no ideal generation for your business…. it’s time to act! Members of gen z will anticipate challenges working with large companies and will certainly be more careful at large student debt. Gen Z employees will also consider their leisure in a different way and you will feel it when managing your human resources and retaining talents. Generational differences are shrinking so investing in your digital tools it’s not a generational bet.

Luckily for you, InvestGlass has invested heavily in knowledge to help businesses like yours understand what it takes to convert these consumers successfully so that your company can grow with them! With tools and services designed specifically for GenZers and millennials, we’re confident that you’ll be able to meet their demands while still maintaining an excellent experience through every step of the funnel–all without breaking the bank on marketing budgets or hiring new employees. Are you ready?

Start your free trial of InvestGlass App today!

CRM, Digital onboarding

sales rep in july

July is a Slow Month? It’s time to re-think the stages of the customer life cycle!

It’s a slow July ? It’s to refresh your CRM and choose a simple CRM to build your customer life cycle. The three stages of the customer life cycle are :

1. Customer acquisition stage 

The beginning of the life cycle; a customer enters into contact with a business for the first time. A sale is not necessary for this phase, but new customers can be acquired through advertising or word-of-mouth. It is also known as “Top of the funnel”.

When a customer makes contact, the acquisition stage of buying should look very different from when they call. You must then offer the best products or services to satisfy the needs of the customer. There is also an important way to offer information to the customer’s needs. 

2. Sales Conversion Stage 

During this period, prospects are converted into clients or customers through traditional sales tactics such as cold calling or trade shows and conferences. This stage includes lead generation. It is also known as ‘Middle of the funnel’.

This is your chance to reach the customer while they’re deliberating. social media marketing, SEO, and other inbound and outbound methods should place your brand on the customer’s radar. This stage is successful when the customer reaches out for more information, looking to either educate themselves further or get a definitive price. A customer is comparing products across competing brands (including yours), carrying out research, and reading customer reviews, to be successful in this stage of ‘reaching’ It’s also a chance to contact the customer via social media or search engine marketing, such as search engine optimization, to get to this stage.

3. Post-sales conversion 

In this stage, existing customers are retained via retention strategies that strengthen brand loyalty and generate repeat purchases thus preventing defection to competitors’ products/service 

Customer retention starts by asking how your product or service feels. Customers share their feedback about what you’ve done with them. 24/7 customer support, discounts, and referral bonuses can help your customer reach out and get back on the line. You must also make the best use of customer feedback to build a “Voice of the Customer” program for the first time and improve the quality of your services and customer service experience for the second time. This program record customer feel to make sure that customer relationships are effective.

How do you start your lead nurturing and sales funnel?

Lead nurturing is made through an automated work of lead nurturing. It generally involves segmenting the leads based on their stage. Leads are nurtured accordingly for each stage of the customer lifecycle.For example, if you have a product/service, you know your potential customers will be little more than novices. So going by experience,you will do something to educate them about your product/service and thus that is called lead nurturing or Lead Education.To contact with customers in this particular phase is known there should not be any middle man involved such as call center personnel which will help build trust automatically between the company and their potential clients or customers. Remember that the customer must feel like they are having a personal touch.

What is the customer life cycle in InvestGlass CRM or customer relationship management?

InvestGlass CRM are core to a successful customer life cycle as they are all about consistent marketing and relationship management. InvestGlass CRM is your sales rep best friend.

This important process will take your business to the next level as it’s designed to make things easier for you in terms of growing customer base, gaining customers loyalty and building strong relationships.

InvestGlass CRM helps you manage every phase of the Customer Life Cycle from acquisition, retention to loyalty through a variety of ways such as an effective InvestGlass CRM strategy, loyalty programs,marketing automation etc.

There are various phases of customer life cycle in any kind of business or organization such that there cannot be a single definition for all industries but a set of definitions may differ based on industry requirements. 

In the banking industry, the challenge will be different if you’re building a new bank or if you’re a traditional bank. Customers’ journey on a new bank will be made through an application usually download it from the App Store. While for private banking it would be mostly word of mouth or business relations. 

In the retail banking or retail insurance segments, potential clients are used to looking for product reviews. Customer lifecycle management is, therefore, more aggressive. Your financial or insurance products will have to pitch by your sales managers and your sales rep with more aggressivity. We are not talking of “valuable customers” anymore and here it’s the KPI – key performance indicator world. Sales reps will have to use exclusive offers arguments. 

What are the phases of customer sales cycle?

Customer retention is a widely used method of making customers feel that they are indispensable to your business or brand. There are several strategies for customer retention. A good customer retention strategy would be a combination of offers and incentives,cross-selling products as well as introducing additional services to the original purchase. loyalty given by the customer shall make them beneficial for both parties in terms of reducing costs, improved relationship spreading awareness about your company, you may know more about it here.

Looking at the phases through which most customers move before buying you can create an effective marketing plan according to these phases.

The acquisition is about targeting potential customers with your marketing message by using different techniques, such as advertising media like print ads, radio, TV commercials etc.

But first, you will have to consider the ideal customer or buyer personas. Your prospective customer should look similar to your repeat business client. If you have an idea over this stage, you can move to the next one.

The next step is conversion. You should attract or convert your prospective customer by giving them the right marketing message for your product or service so that they will ask themselves ‘why not buy from me?’. If you are able to make them think like that and then push them towards buying something from you, you are on a successful path.

This has been shown effective in many businesses through internet marketing . Once they think why not I try it! It’s my choice whether I want it or not and if they decide for buying, that’s also a big benefit of targeting the right audience and convey TRUST..

Why email marketing is important for the retention stage?

Email marketing is a common way to exchange information with your prospects and clients. Email marketing will help you advertise your products and services. It’s a quick and effective way for building your brand name as well as credibility. Email marketing can help you build trust among your customers. When they receive anything from your side, whether it is a promotional offer or product update, they will surely trust you more if you do it via email than any other platform like social media or a general blog post. Each email should present new ideas, it should state exactly what customers should do, and show one purchase or one click-to-action link.

Decision maker might not have time to read your email so make sure you have a PDF or video communication to show how much value offers your product or service. Decision maker might participate later in sales cycle stages. Your sales team should be ready to start again the sales cycle with them.

While developing the email marketing campaign,you should make sure that what step of the customer lifecycle is being targeted at this stage? This is a very important part to be considered while developing an email marketing strategy within the context of InvestGlass CRM.

For each customer lifecycle model, you have series of emails. Sales pitch is calibrated based on typical stages success and you should handle objections with those emails. The biggest challenge is to feel natural while using templates to handle common objections.

Make digital marketing ‘always on’ coordinated

Customers are still in a relationship when they make their first contact with them. Companies need to build relationships through a planned always-on marketing approach. Customer lifecycle marketing focuses on prospects and customers’ path-to-purchase. This has been dubbed ‘lifecycle marketing’ on the rise of customer engagement, conversion and retention by marketers. Here we give you the best tools and share a customer journey map. Use the tool to help you review the gap between prospectus activities you could be working on and current ones you are currently working on. Find out more about customer engagement and the best practices for best practices via our toolkit. Learn how the analysis can be applied to…

Sales process automation in 2021 

 With this never-ending Covid situation, customer lifecycle analyzes have been very difficult. No one is to blame but you have to keep your sales reps smiling. Look for brand advocates. Some communication channel might be crowded with stupid messages but you have to resume your communication with relevant content. The customer journey can be shorter and lifecycle stages reduced to less stages as before because customers are eager to consume quickly. 

Your sales pitch should be transparent and your sales staff very empathic particularly for B2B qualified leads. The future customer will be digital-friendly so it’s your chance to use digital onboarding and automate customers’ journey. Automation can help you increase sales with fewer resources. You don’t have to spend money on useless marketing campaigns with low ROI. Automation does not mean a lesser quality customer experience. Loyal customers will appreciate that answers are delivered quickly. Nevertheless, always get an escape if sales team automation is clueless.

Think about and test the freemium model? Start your sales process as soon as possible and involve potential customers in it if you can just give away a product or service for free with a clear action from their side to convert. It’s your way how you grow future customers base and generate repeat purchases even before they become registered users. Keep them satisfied after they make the first purchase and provide some great user experience at each stage of the lifecycle. They will return back to you when they need more, but don’t spam them with products or services they do not need! Add automated emails like triggered welcome, follow-up reminders, in case something went wrong! 

Get ready with InvestGlass free trial today !

CRM, customer life management, customer lifecycle, email marketing

Wanna Be A Unicorn? Start with Invoicing Automation

Ever wondered how much time you are losing not automating processes that could be done faster and better by a machine? The administrative burden has become an inefficient killing method for employees and companies. More especially, the management of payments and invoices is time-consuming and demands an automating workflow. 

The manual invoicing process can create many issues which can be summarized around the following flaws: 

  • Workforce: manual invoicing demands employees and human power which could have been used for another more efficient task.
  • Time management: invoice management and approvals take time.
  • Data monitoring: data has to be entered manually which increases the risk of false entry and missing or wrong contact information.
  • Costs: Data issues can generate additional costs as well as missing revenue.
  • Lack of clarity: Manual invoicing process lead to unclear invoice status and issues in text assessment. 

An obvious solution can help with these issues. This article focuses on automation and how to develop an automated invoicing process.

Create invoices: the influence of accounting!

Business processes and online payments usually imply paper invoices and extensive administrative burdens. Whether you are using paper or electronic invoices, all your invoices can be derived into two types:

  • The accounts receivables and unpaid invoices
  • The receipts and business finances

Accounts receivables

Even if small businesses and business owners usually work with quotes, the common usage is to send invoices when dealing with B2B professionals. Invoices work as payment requests, represent the amount due by the client to the company, and explain the details of the operation, the due date, and the late fees, if applicable. An invoicing system before payment is usually used to improve forecasting and, thus, improve cash flow.

In accounting, the invoice represents the “accounts receivable” for the company and the “accounts payable” for the client. The invoice essentially works as a payment request to be completed within a certain period (15 or 30 days for example). Late payments are subject to penalties and discounts are usually applied for paid-early customers which push clients to pay faster.

Receipts and payments

Receipts are usually used to guarantee to the customer that the transaction occurred correctly without any issue. On the company side, it allows correct accounting, record keeping, and acknowledgment of the transaction. The receipts are common in multiple commerce such as grocery stores or online shopping.

Ways to automate tasks within your invoicing process

There are multiple ways to automate your invoicing process and enhance efficiency. Depending on your business needs, you may want to:

  • Use an all in one solution like InvestGlass,
  • Use a dedicated automation tool, or
  • Rely on native integrations and features present in some of the apps you already use.

The plurality of method enables you to select the one which makes the most sense according to your business model and size. Keeping this in mind, this article introduces six ways to automate your invoice management system.

1. Store data

During the sales process, sales teams usually gather an important amount of information on customers, prospects, and clients. This information is then used to minimize the work of other team members such as invoicing clerks. This is where automation and more especially a CRM software will move in. Sales automation via forms shifts the work to the client instead of the employee. Besides, gathering data and payment data within a CRM will prevent double entry by reusing this data in a later stage of the sales process.

A CRM is a customer relationship management software easing team management, task management, contact management, and invoice management.

Connecting your invoicing tool directly to your CRM, via API or integration, will save valuable time as the invoice management system will directly feed on data coming from the CRM, removing double entries by employees when creating invoices.

This will impact directly time management, data management, and correctness as avoiding human error in data recopy/entry. 

2. Generate PDF and store for bookkeeping

The corner point of an efficient invoice management system is to keep a trail of your financial operations, be it on paper or electronically. Indeed, keeping record ensure payment, secure auditing, and transparency. Having a clear view of your receivables enhances:

  • your capacity to send follow-ups and reminders,
  • your ease to match auditing requirements, and 
  • your transparency in front of your customers and governing bodies.

Automation software will do all that for you automatically by saving invoices into PDFs in the relevant folders. You can then access the necessary information at all times, from anywhere.

This is where a complete CRM becomes interesting as the software can save invoices in the relevant contact to which they belong. Additionally, it saves an audit trail in case of accidental invoice removal or deletion. 

InvestGlass automation feature enables generating PDF automatically from invoices and storing them where needed. The platform can also send them to an email address or portal for safekeeping or to share with clients.

3. Automate Invoice Creation

Within integrated solutions as well as adds-on, forms are a core feature. Indeed, they enable easy data submission and, sometimes, shift the workload to the client. However, when shifting the workload, great care and focus should be put upon client experience and engagement.

Besides being usually filled by the clients forms are also delivering other benefits such as consistency, user-friendliness, and custom designs. Digital form information is directly mapped within the CRM and can be easily reused by your employees’ team, while the custom design and the simplicity of data entry will keep the client engaged.

From these forms, invoices can be automatically generated via an automation feature. The only mandatory information is:

  • the currency, which can be selected per default to avoid issues,
  • the due date, which can be decided upon form submission, and
  • the invoice number, which can be generated randomly.

Once this information is filled in, the invoice is generated and can be communicated to clients or prospects.

Recurring invoices

Using InvestGlass’s automation possibilities, recurring invoices can be set up for long-term clients on a periodic basis such as on a monthly basis. This helps as avoiding errors and forgetting to send them. Yet, this also prevents retyping the information. The time period, as well as recurrence, can be decided manually for each client. 

This automation has an importing effect on accounting and budgeting. Forecasting the cash flow and keeping a healthy cash flow has never been that easy.

4. Automatically send emails 

Sending an invoice when generated may seem like an easy and straightforward task. Yet, human error exists and time consumption has to be considered.

This repetitive task can be easily avoided and automated by creating and sending emails automatically upon invoice generation. Your employees can automatically generate and create an invoices-based email with customizing variables using the contact information. Yet, the email body and subject have still to be specified using a pre-made or customized template.

Once the email is sent using information from the accounting software, the relationship manager in charge of the relevant contact will receive instant notifications.

5. Set up tasks and reminders

Emails ensure that accurate invoices are received promptly. Automation can be created to send automatic reminders to avoid late payments. Whenever a payment is not paid, an automatic reminder may be sent, instead of manually creating and executing a late payment workflow.

Besides sending automatic reminders per email to the clients, reminders can also be notified to company members. This enables them to check with the customer whether everything is fine on their end.

Invoicing tasks can also be automatically recorded upon invoice generation and completed once the invoice is paid. Admin tasks and other tasks are simply notified to the employee.

This type of automation is important as unpaid invoices can negatively affect your cash flow.

Bonus: The perfect Invoice management system

The ideal invoice management system would regroup all your invoicing tools and sales tools in general. CRMs and all-in-one solutions regroup invoicing systems and sales marketing automation/data management offering the best alternative to companies aiming at invoice automation.

InvestGlass can be applied to your entire company and help to monitor your employees’ performance via time tracking. This is increasingly important for invoicing as the response time can be assessed and the workflow adapted.

At the same time, while improving your invoicing, a CRM will replace your google sheets or your google spreadsheet used to manage to send invoices. Send invoices simply and add business tips and discounts when necessary.


Automating invoices is an important part of the accounting process and doesn’t need to get in the way. At the end of the day, business is about providing services and products for your customers. We hope the tips will help you focus on what matters most. To automate, you’ll have to keep an eye out for details about how to work around your accounting. 

Wonder how to automate your invoicing process within an all-in-one solution? Contact us today for a demo!

automation, CRM, invoice

assorted seashell lot

What is a SPAC Special Purpose Acquisition Company and how does it work?

Many people are excited about the rise of SPACs. This is a new form of a public company that is looking to change investing for the better. In this blog post, we will discuss how companies should go about fundraising and why SPACs can be good for your portfolio.

SPAC means Special Purpose Acquisition Company. It is a company that has been created to buy other companies, but will not be around for very long. Prior to an IPO, a company is considered a private company, usually with a small number of investors (founders, friends, family, and business investors such as venture capitalists or angel investors). If a SPAC is not required to provide shareholders with a proxy or information statement (for example, when a SPAC is not required to obtain shareholder approval of the transaction), you will receive a tender offer statement that contains information about the target business and your redemption rights.

Once the special purpose acquisition companies management team and the shareholders of the acquisition target company have agreed on the conditions of the acquisition and the merger of the target company into the SPAC, the SPAC shareholders need to approve the envisaged acquisition.

Since the SPAC is only a shell company, the founders become the selling point when sourcing funds from investors.

There are many benefits to SPACs and they can offer some great opportunities in the marketplace.

Some of these advantages include:

  • Low cost financing
  • Favorable capital gains tax rates
  • Better than IPO – provide a faster and less expensive way of taking a company public

According to a March 2021 study – A Sober Look at SPACs, 6 SPACs failed to merge. Those SPACs had to be liquidated when 47 successfully merged! This amounts to a failure rate of 11% from January 2019 through June 2020.

red love neon light signage

What is a Special Purpose Acquisition Company and how does it work?

Europe has been slow to catch on to the boom in blank check companies. We see oversaturation in the United States but not in Europe.

European sponsors have previously been more inclined to list their SPACs in the US than domestically. Recent examples include German investor Rocket Internet, which launched Rocket Internet Growth Opportunities in March, and former Credit Suisse CEO Tidjane Thiam, who co-founded Freedom Acquisition I Corp.

SPACs would look for EBITDA-positive companies. Since 2020, things seem to have become more flexible.

Collect all your SPAC business into the InvestGlass deal flow management pipeline. The CRM is used to target companies and collect enough data to analyze the potential for your next raise capital campaign. With InvestGlass email marketing you will send targeted emails to investors..

How InvestGlass can help you raise money for your SPAC?

1. InvestGlass a complete CRM solution and enforce due diligence

InvestGlass Swiss Cloud, our private markets software, offers to industry #1 tested tools to meet the needs of General Partner firms of all sizes. Private equity and venture capital firms in growth mode can quickly replace spreadsheets with a turn-key solution. InvestGlass is customer-centric and data-solution to help you make investment decisions faster, at scale, raise money.

InvestGlass approval process system will enforce due diligence on the SPAC you decide to distribute to investors . The approval process will reduce email and paperwork while enforcing a transparent decision process for your teams.

2. InvestGlass offers a powerful campaign suite

InvestGlass offers marketing automation and a campaign suite to track your investors’ interests and engage them while staying on the same page. Campaign management software is a powerful tool that helps sales and marketing professionals create, launch, and maintain investment campaigns. InvestGlass marketing automation tools assist teams in automating repetitive tasks such as email, social media, and other digital advertising practices. With InvestGlass FORMS you can collect investors interest and book the trade into InvestGlass portfolio management tool.

3. InvestGlass is a Swiss sovereign solution

As a non-US-based company, InvestGlass offers a unique alternative to Salesforce and Microsoft. Most CRM on the market for under the cloud act 2018 regulation. InvestGlass is a Swiss-based company and runs on its own code. Therefore your data are safer with InvestGlass.

Get your InvestGlass free trial today.

CRM, due diligence, invest in spac, raise money

brown wooden blocks on white surface

Do you know what is Myers-Briggs type indicator?

The Myers-Briggs Type Indicator (MBTI) is a personality test that helps people learn more about themselves and how they interact with others. This can be helpful for those who are planning on going into the workplace, considering starting a new business, or just want to gain an understanding of their own personal preferences. The MBTI was developed by mother and daughter Katherine Cook Briggs and Isabel Myers in the 1940s during World War II as part of a larger effort to help women who were entering the workforce find jobs that suited them best.

Personality type invented by Isabel Briggs Myers

Both Myers and Briggs were fascinated by Jung’s theory of psychological types and recognized that the theory could have real-world applications. Jung archetype theories are still used today to describe personality types and how people interact with one another.

The MBTI is a questionnaire that measures four sets of traits:

E – Extraversion vs Introversion; N – iNtuition vs Sensing; T- Thinking vs Feeling, J-Judging vs Perceiving. There are 16 different personalities.

The Myers Briggs theory reveal 16 types

Each type is then listed by its four-letter code:

ISTJ – The Inspector

ISTP – The Crafter

ISFJ – The Protector

ISFP – The Artist

INFJ – The Advocate

INFP – The Mediator

INTJ – The Architect

INTP – The Thinker

ESTP – The Persuader

ESTJ – The Director

ESFP – The Performer

ESFJ – The Caregiver

ENFP – The Champion

ENFJ – The Giver

ENTP – The Debater

ENTJ – The Commander

Taking the Myers-Briggs Type Indicator can provide a lot of insight into your personality, which is probably why the instrument has become so enormously popular. Even without taking the formal questionnaire, you can probably immediately recognize some of these tendencies in yourself.

Matching personality types is key to build a stable team. You can collect this data by building with InvestGlass digital forms personality preferences. Building personality tests is easy can also help your team understanding personality type in a ludic way.

With only a few questions you can suggest career planning for your team as the test will reveal a unique personality. Most people will enjoy answering those questions.

The current version of the Myers-Briggs Type Indicator includes 93 forced-choice questions in the North American version and 88 forced-choice questions in the European version. For each question, there are two different options from which the respondent must choose.

Turn your MBTI into digital with InvestGlass Digital Forms

No programming is needed to build onboarding forms. Indeed, onboarding, which is cumbersome and time exhaustive, becomes fast and easy with InvestGlass. The personalization of forms and surveys, as well as the already available templates, convey an easy process in which efficiency is maximized for financial platforms.

InvestGlass’s experience and wide range of clients have impacted positively on realizing the need for a customizable offer. This feature is a latent component in the onboarding process that tailor your needs as you wish. 

Onboarding can be made solely digitally, solely manually (written by hand), or a combination of both. Incorporated into the CRM, few different well-know digital signatures are available. Yet, paper trails can remain under the condition that you type the relevant written add-on manually.

Get started with InvestGlass Digital Forms today!

CRM, form, myers briggs type indicator

How to automate your travel request process?

The current health crisis has shadow doubts and limitations over many activities set up a new normal. Travelling has been one of the most affected sectors of the economy and individuals have seen great restrictions on their movements. Besides the inability to travel due to closed borders, PCR tests and quarantines have to hinder travels due to the additional travel expenses they represent and the hassle they create. 

Focusing on businesses and employees, business trips have become rarer and rarer. Yet, as the world will slowly reopen, so will business travel. Management teams demand employees and team members to submit travel request forms in order to decide upon the relevance of such demand. This article will focus on explaining the travel request process and the efficiency enhancement of using automation software to digitalize the travel request approval workflow.

Travel Request Form

What is a travel request form? A request form for business trips is a mean of record-keeping in the world of corporate travel and business travel. Employees fill in the form with travel details, travel costs, travel itinerary, accommodation requirements, and the key information relevant for their trip. This travel request form is then submitted and an approval process is launched.

Travel expenses

Travel expenses are the core and focal points of travel requests. The cost center needs to assess the veracity of the expenses via extensive manual processes. This is why the submitted request for the upcoming trip needs to be as detailed as possible. Besides, travel requests are usually linked to an invoice number. This invoice explains precisely the budgeted costs to the finance department. When an invoice is produced, data entry may create a human error due to repetitive tasks. Yet, such an invoice system remains the most used workflow by employees and managers.

Travel request approval process

Once the travel request form is submitted with all the necessary information required, including invoice numbers. The travel demand is assessed by the approvers. Approvers may be the person’s manager, the employee in charge of travel policies, or any person decided by the company.

This approval process can include electronic signatures from the approvers and 2FA via mobile devices. Yet, this process is usually simple and demands at least 2 approvers.

Once the travel request approval is granted, a data limitation is usually imposed on the person leaving.

Temporary data limitations

Once the project details and trip details are finalized, the start date is set, and the contacts to be visited are decided, the travel request approval process launches an automatic temporary data limitation for the duration of the trip. This automation reduces errors and avoids letting your employee have access to your data when on leave.

Challenges of NOT using a travel request system

A lack of a proper travel request digitalization workflow poses many and various challenges:

  • Time management and human errors
  • Keep track of key information
  • No control over travel costs
  • Risk of data leakage
  • Poor management visibility

The combination of these challenges has a negative impact on your teams’ efficiency and stress levels.

Automate and Digitalize

Digital processing speeds up the process and cuts out errors by integrating with existing systems. 72% of business leaders agree that digital processing makes businesses more resilient. An affordable, low-code workflow automation platform, like InvestGlass, makes it simple for anyone on the team to build sophisticated workflows to make and approve travel requests. It’s easy to use and intuitive for everyone, meaning less training and quicker implementation.

A requester simply specifies the purpose of the business trip along with the plans, estimated cost, and various details. The travel request is automatically routed for approval to the appropriate signing authority or authorities, based on the estimated total cost and travel advance demanded.

The system collects enough data to give you insights into how the approval workflow can be made faster and more efficient. You can find metrics on the average approval time, the time taken by users to complete their tasks, and other information to know which employees are lacking efficiency. 

automation, CRM

multicolored cyclops painting

5 cold email templates that will generate warm leads for your sales team

Sales people and company founders are eager to find the perfect cold email template. COVID19 did not change the benefits of email marketing. To those saying that it does not work… I say that the most important part is to be able to adapt quickly templates based on the feedback and the responses. In this article, we will share with you the 5 cold email templates we’ve been using. To scale your business you will need to develop a solid sales process with powerful sales emails.

What do you want to achieve with cold emails?

The goal of your cold email should be either to set up a meeting or a call with a prospect or to get referred to a person. It should not be anything else. In each email, a question or call to action should stand out clearly. If you are sending a cold email do you want to find the fastest way to reach the decision-maker within an organization without a pre-existing relationship?

A sales guy should ask himself the following questions :

  1. Who is receiving your email?
  2. Who is your perfect customer?
  3. How do you find the ideal customer?

The more specific you are and better the chances that you will succeed in your email outreach. It is easier to write it in English than in French. As you know that in French, like Spanish, Chinese, and Russian too, we have more specificities when writing to someone we don’t know. Nevertheless, you can still write a broad enough message that will touch anyone just put the company name and a positive message.

To write effective cold emails you have to focus on an industry-specific first and then move on to the next vertical.

  • In your sales emails, you want to specify something special about the industry with higher precision.
  • In your email, you want also to speak in the same language tone so let your sales rep speak freely.
  • Then you want to make sure that you spot the right type of decision-maker. The decision-maker can vary based on the company size.

Where to find email addresses?

There are four ways to get email addresses.

  1. The first highest quantity/lowest quality is to buy lists.
  2. The second high quantity/low quality is web scraping.
  3. The third low quantity/high quality is outsourced, lead generation team.
  4. The fourth lowest quantity/highest quality is to create customer profiles.

You can also scan your card with CamCard, export the list from Linkedin, and enrich them with Dropcontact…

Another way to do it is just to look into your most successful customers. When I mean by successful customers it is customers that give you must value to your solution. They pay you the most or just simply endorse the DNA of your company. If you find a DNA match then this is the ideal customer you’re looking to harvest.

What are their common denominators:

● How large is the company?

● How many staff do they have?

● What other software tools do they use?

● What are the titles of all the employees?

● What kind of social media do they use?

● Where are they located?

● What’s their average deal size?

● How long have they already been in business?

● How did they hear about you?

● How did we acquire them?

Based on those elements, you will find a way to write effective cold emails. Then you will try to find 5 to 30 other businesses that have the same DNA in their core values. You don’t need hundreds of thousands of prospects just focus on 30 to 50 companies per month. Then try to focus on the right response rates gaining some insights about the latest flavor, the rights problem they have and this is how you will convince decision-makers to contact you.

If you’re asking the higher-ups for a referral down at some point someone will forward your message your phone call to the right person in the organization.

Test, measure, and optimize your emails

You have to capture positive responses from prospects to expand your strategy to the next targeted audience. It is important to optimize your templates to create a better result in your niche market. InvestGlass keeps track of all your email and phone communications and has powerful reporting and analytics features that allow you to show open and response rates for all of your templates.

Here are the metrics that you should care about and your sales team too:

  1. What’s your open rate? You should expect a +45% open rate.
  2. What’s your response rate? You should expect a 15% response rate.
  3. What kind of position/title responds to your emails?
  4. How do responses convert into qualified leads?
  5. Do not include undeliverable emails in your stats. If you send out 600 emails and get 100 undeliverable messages, use 400 for your calculations. If 40 people respond, you’ll calculate that as a X% response rate.)

Your email template will have only one goal. You want to make sure they understand exactly what to do. The cold email template should have only one link to click for example:

  • Click this link…
  • If you’re the appropriate person to speak with, what does your calendar look like? If not, who do you recommend I talk to?
  • Please refer me to the person responsible for media buying.
white and orange letter b logo

When to send cold emails?

Well, some people say the best time to send emails is between Tuesday through Thursday. I would say that there’s never a good time or bad time to send an email. Definitely, Mondays or holidays are not the best days. Then Friday it’s a complex day because people are out at least in their minds. Sunday could be also a good day … but if you are dealing with people in the Gulf this day is their Mondays.

Your email should be smartphone-friendly emails

You should keep your email short and also you should try not to add any pictures to your email to prevent any additional spam blockers. Your email should appear to be a real email sent by a real person. Therefore we should avoid any complex HTML designs. It’s a called email template right this is not a blog post.

How to respond to responses?

If you get an answer… well done!!! How do you respond? You should have some pre-defined answers. Here are some examples :

  • Positive set up call/meeting
  • Not interested
  • Not interested right now
  • Send me more information
  • We are already working with someone
  • I told the right person about you, and they’ll get back to you if they are interested
  • Out of office notifications

“Urs Gaillard from buying is the person you want to talk to…”

Dear {{contact.first_name}},

Just following up, does it make sense to talk about this? If not, who would be the right

person to talk to?


Kind regards,

A good cold email template starts with a clear subject line

Your subject line should be short and clear such as “who is responsible for this”, “who is responsible for that”, perhaps you can also put into the subject line the company name.

Let’s say you asked for a referral to the right person. When you write your subject – the correspondent should know if you are prospecting or selling. In an ideal world, you don’t want to let account execs and sales reps prospect do the same job and therefore the subject line will be different.

When it comes to subject lines try those ideas:

  1. Use their name/company name in the subject line when it makes sense.
  2. Make the subject line as specific as possible—the more personal the subject line, the higher the open rate.
  3. If you wonder if it sounds too much like a marketing email then bingo it’s a marketing email.
  4. Experiment with questions in subject lines.

Cold email subject lines that get open rates of +50%

1. “Introduction: {Name}” or “Introduction {your name/company} <> {their


2. “quick request”

3. “Trying to connect”

4. “{Name of their company}”

This subject line is not only a promise that the message will be relevant – it’s a key factor for a higher open rate. Try not to be misleading but sharp and short to get your emails opened.

multicolored cyclops painting

Cold email template body wording

Using the right – prose – words is an art ! It should be a short sweet and precise request – no more than 4 sentences.

There are two approaches to cold emails:

  1. You are emailing someone high up in the company and asking for a referral down to the right person
  2. You are emailing the decision-maker directly, pitching them to sign up, set up a call

With InvestGlass.com you can copy and paste those texts directly into your email template so if you’re an InvestGlass.com happy user, you can copy and paste them directly into InvestGlass.com as an email template.


Cold email: Referral V1

Short subject line

Dear {{contact.first_name}},

My name is {{user.first_name}} and I head up business development efforts with {{organization.name}}. We recently launched a new platform that [one sentence pitch].

However, based on your LinkedIn online profile, you appear to be an appropriate person to connect with… or point me in the right direction.

I would like to speak with someone from {{lead.name}} who is responsible for [handling something that’s relevant to my product/service].

If it is you, are you open to a fifteen-minute call on [time and date] to discuss ways the {{organization.name}} platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help,

Kind regards,



Cold email: Referral V2

Short subject line

Dear {{contact.first_name}},

I hope I’m not bothering you. Could you please refer me to the person in charge of [something that’s relevant to your product]?

Thanks for your time,

Kind regards,



Cold email: Referral V3

Short subject line

Dear {{contact.first_name}},

My name is {{user.first_name}} and I’m with {{organization.name}}. We work with organizations like {{lead.name}} to [one sentence pitch].

One sentence unique benefit.

Could you direct me to the right person to talk to about this at {{lead.name}} so we can explore if this would be something valuable to incorporate into your events?

Kind regards,



Subject line : Can you point me in the right direction?

Dear {{contact.first_name}},

Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer OR insert function like “sales” or “recruiting”] and how I might get in touch with them?

Thank you,

Kind regards,


Organization cold email referral are short – i saw your company online doing this and that … can we talk… time and date cheers.. and a call to action.


Cold email: Selling V1

Short subject line

Dear {{contact.first_name}},

I hope this email finds you well. I wanted to reach out because [explain how you got their contact information and how you relate to them: talked to a colleague, saw their company online, etc.] {{organization.name}} has a new platform that will help [their team] at {{lead.name}}. [One sentence pitch of benefits.]

We do this by:

  • Benefit/Feature 1
  • Benefit/Feature 2

Let’s explore how {{organization.name}} can specifically help your business. Are you available for a quick call [time and date]?

Kind regards,



Cold email: Selling V2

Short subject line

Dear {{contact.first_name}},

I hope this email finds you well! I wanted to reach out because [explain how you got their contact information and how you relate to them: talked to a colleague, saw their

company online, etc.].

{{organization.name}} has a new platform that will help [their team] at {{lead.name}}. [One

sentence pitch of benefits.]

I know that {{organization.name}} will be able to help {{lead.name}} [insert high-level


Are you available for a quick call [time and date]?

Kind regards,


Let’s get them all with InvestGlass Email and Marketing automation

Now you know the secrets to successful cold email templates. Actionable sales advice gets real when you test them. You have to adapt the templates until you find your own magic sauce.

InvestGlass team is glad to share with you more CRM sales tips and resources so don’t hesitate to contact us. Email subject lines cold test first then measure your result inside InvestGlass.com CRM. Engaging a quality prospect is better than a large quantity. Effective cold email templates contain only one call to action!

Your sales teams are now ready to engage in a quality prospect strategy. Don’t forget to match your ideal customer to the right email template.

Start your free trial of the InvestGlass email marketing tool.

CRM, email marketing, Robotic process automation

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