Indeed, the pandemic has disrupted the health and life sciences industry to the extreme and tighten the pressure on CRM
adoption in the healthcare industry. For years, health care services’ interest in CRM was increasing for multiple reasons. First, the communication prior, during, and after the care is always cumbersome. Second, assessing electronic medical records and the identification process is complex and errors may occur. Third, monitoring performance from healthcare staff is extremely difficult and time-consuming. In addition, the medical team can use the healthcare CRM as a task management tool and improve patient care. Finally, automation
is a huge component needed by the industry to enhance efficiency.
The CRM has been built to connect with your legacy systems while making sure that medical teams will find all services needed such as automated messaging frees, marketing tools, medical history, and a clear patient data screening solution. Making InvestGlass a complete healthcare CRM system.
The current health and social crisis have augmented the importance of digital transformation and efficient time and team management from healthcare companies. One of the main concerns remains, however, the question of data security and compliance, even if healthcare CRM systems may be the best tool to protect patients’ health information.