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Industry-specific CRM solutions

Connect every client journey with CRM software built around your industry

InvestGlass brings together digital onboarding, CRM, workflow automation, portfolio management and portal experiences, so your teams can design a connected journey for the people they serve.

One connected operating model

Design a clear path from first contact to ongoing service.

01

Capture the right data and documents from the start.

02

Give teams a shared view of the client journey.

03

Route work and approvals with clear ownership.

04

Create a more consistent experience across channels.

Embarquement numérique

Logic-based forms and document collection for client journeys.

Connected CRM

Client information, interactions and activities in one operating model.

Configurable workflows

Repeatable routing, approvals and follow-up work for your teams.

A direct answer for buyers

What is an industry-specific CRM platform?

An industry-specific CRM is a customer relationship management platform configured around the data, workflows and client journeys that matter in a particular sector. Instead of forcing your teams into generic processes, it gives you a practical way to connect customer information, onboarding, collaboration and service work around how your organisation operates.

Start with the journey

Focus your evaluation on a real workflow rather than a feature checklist alone.

Connect the hand-offs

Map how information moves between the client, your teams and your systems.

Configure for relevance

Use forms, records, rules and views that match your industry context.

Expand with confidence

Begin with a priority use case, learn from adoption, then extend the model.

Choose your solution pathway

What industries does InvestGlass support?

InvestGlass provides industry CRM pathways for organisations that need a more connected approach to customer acquisition, onboarding, relationship management and service. Select the route closest to your operating model to explore more relevant workflows and conversations.

Services financiers

Services financiers

Connect prospect information, client relationships and workflow coordination across a relationship-led financial-services journey.

Explore financial services
Banque

Services bancaires aux entreprises

Give corporate-banking teams a clearer way to coordinate relationship activity, client information and operational follow-up.

Explore corporate banking
Banque

Banque privée

Organise high-touch client interactions and connect portfolio, relationship and onboarding work around a more complete client view.

Explore private banking
Banque

Retail banking

Design more consistent acquisition, onboarding and service experiences across the channels used by retail-banking customers.

Explore retail banking
Assurance

Assurance

Bring customer information, forms, documents and team follow-up into a configurable journey for insurance operations.

Explore insurance CRM
Public sector

Government and public sector

Support structured service requests, constituent journeys and cross-team coordination with a shared operational view.

Explore public sector CRM
Mission-led organisations

Nonprofit and fundraising

Organise supporter, donor and stakeholder journeys with relevant information, communications and follow-up activities.

Explore fundraising CRM
Énergie

Energy and utilities

Bring relationship data, service activity and workflow coordination into one clearer view for energy-focused teams.

Explore energy CRM
Commerce

Retail and online business

Connect audience, customer and service workflows so commercial teams can manage a more coherent customer experience.

Explore retail CRM
Propriété

Immobilier

Coordinate investor, buyer and stakeholder interactions through clearer records, communication and portal-led experiences.

Explore real estate
Life sciences

Healthcare and life sciences

Structure relationship data and team workflows around the people, information and requests that matter to your organisation.

Explore healthcare CRM
Les médias

Media and communications

Coordinate contacts, campaigns and relationship activity through a flexible CRM approach for audience-facing teams.

Explore media CRM

A connected client journey

  • 01. Capture
    Collect relevant information and documents.
  • 02. Review & route
    Assign work and coordinate decisions.
  • 03. Manage
    Maintain a shared relationship record.
  • 04. Serve & grow
    Continue relevant, timely interactions.

From first contact to ongoing service

How does InvestGlass connect the client lifecycle?

InvestGlass can bring your digital onboarding, CRM, automation, portfolio-management and portal requirements into one designed client journey.

A strong solution starts with the work that is currently fragmented. Map the information you collect, the decisions that follow, the people who own each hand-off and the experience you want the client to receive.

  • Digital onboarding: collect targeted details and documents with logic-based forms.
  • CRM give teams a shared record of interactions, activity and relationship context.
  • Workflow automation: route the right next step to the right team at the right time.
  • Client portal: create a more connected digital experience for appropriate client interactions.
Explore digital onboarding

Build around real work

Which capabilities should an industry CRM solution include?

The right industry CRM should let you make the client journey clearer for both customers and teams. Prioritise capabilities that reflect your data needs, operating rules and the experience you intend to deliver, rather than adding features without a defined use case.

Relevant data capture

Use targeted forms and records that request the information relevant to your products, services and client type.

Document-aware onboarding

Design a process for collecting required documents and coordinating the work that follows their submission.

Clear routing and ownership

Make actions, reviews and approvals easier to follow through explicit assignments and workflow stages.

Shared relationship context

Help authorised teams work from consistent client information and recent interaction history.

Configurable communication

Support relevant outreach and follow-up based on the client journey your teams have designed.

Room to evolve

Start with a priority process, measure adoption and expand your operating model when the team is ready.

Make the buying decision practical

How should you evaluate an industry CRM platform?

Evaluate an industry CRM against a real client journey, not a generic product tour. The most useful demonstration should show how the platform handles your data, documents, hand-offs and follow-up in a scenario your teams recognise.

Industry CRM evaluation framework
Zone d'évaluationQuestion to askWhat a useful answer looks like
Client journeyCan the solution demonstrate one of our real workflows?The journey shows the people, information, decisions and hand-offs your teams manage today.
Data and documentsCan we collect the right information without creating unnecessary friction?Forms, records and document requests reflect the specific details your process requires.
Team workflowHow will work be assigned, reviewed and progressed?Ownership, status and next actions are clear across the teams involved.
Expérience clientWhat will the client see and do at each stage?The experience supports a straightforward path, relevant communication and appropriate digital access.
Adoption and scaleCan we start with a priority use case and build from it?The implementation focuses on a defined first outcome, with a clear plan for iteration.

Astuce de pro : Bring an anonymised form, a sample client journey and one difficult hand-off to your product conversation. These materials turn a vague software discussion into a test of whether the solution fits the work that matters.

A practical first step

Start with one high-value workflow, then expand

You do not need to redesign every client process at once. Begin with a journey that has visible friction, meaningful business value and a clearly accountable team. Use the result to establish a repeatable approach for the next workflow.

01. Prioritise

Choose the journey

Select a process such as enquiry capture, onboarding, service requests or periodic review where better coordination would be valuable.

02. Design

Map the operating model

Identify the information, people, documents, decisions and client touchpoints that define the journey.

03. Improve

Learn and extend

Review adoption and workflow outcomes with the team, then apply the lessons to the next priority journey.

Questions fréquemment posées

Questions about industry CRM solutions

These answers explain how to think about InvestGlass industry solutions. For a tailored assessment, bring your workflow, data and client-experience requirements to a conversation with an InvestGlass specialist.

Parler à un expert
  • What is an industry-specific CRM?

    An industry-specific CRM is a customer relationship management platform configured around the data, workflows and client journeys that matter in a particular sector. It helps teams replace generic processes with relevant forms, approvals, records and customer interactions.

  • Which industries can use InvestGlass?

    InvestGlass provides industry CRM pathways for financial services, corporate banking, private banking, retail banking, insurance, government, nonprofit, energy, retail, real estate, healthcare, and media. The right starting point depends on your client journey and operating workflow.

  • How does InvestGlass support digital onboarding?

    InvestGlass digital onboarding uses personalised, logic-based forms to collect relevant information and request documents. Teams can configure the journey to guide prospects, route reviews and coordinate follow-up work.

  • Can I connect CRM, onboarding and a client portal?

    InvestGlass brings product areas including CRM, digital onboarding, workflow automation, portfolio management and client portal experiences into a connected operating model. Your solution design should be scoped with an InvestGlass specialist around your selected workflows.

  • Can we begin with one workflow?

    Yes. A practical starting point is a single high-value journey, such as enquiry capture, client onboarding, service requests or periodic review. Define the people, information, decisions and hand-offs involved, then expand based on adoption and operational priorities.

  • What should I evaluate in an industry CRM platform?

    Evaluate the platform against your actual client journey, user roles, data model, document needs, approvals, automation opportunities, integrations and reporting requirements. Ask vendors to demonstrate the workflow using a realistic scenario rather than a generic product tour.

  • Does InvestGlass offer CRM for banks?

    InvestGlass has dedicated pages for banking, corporate banking, private banking and retail banking. These pathways help banking teams explore relevant CRM, onboarding, portfolio and workflow capabilities with an InvestGlass specialist.

  • Can InvestGlass support insurance client journeys?

    InvestGlass offers an insurance CRM solution pathway focused on organising customer information and supporting connected customer journeys. The final workflow design should reflect your organisation’s products, decision processes and systems.

  • How do I choose the right InvestGlass industry solution?

    Choose the pathway closest to your organisation’s client lifecycle, then use a discovery conversation to map the first journey you want to improve. Bring examples of forms, documents, approval rules and reporting needs so the solution can be assessed against real work.

  • How can I request an InvestGlass demonstration?

    You can request a conversation with InvestGlass through the contact page or begin with the free-start option. Explain your industry, the workflow you want to improve and the outcomes you need to evaluate.

Make your next workflow easier to run

Build an industry CRM solution around the journey that matters most

Tell us which industry you serve, what clients experience today and where teams lose time. We can start the conversation with a workflow that is specific to your organisation.