{"id":50792,"date":"2026-06-05T11:59:52","date_gmt":"2026-06-05T09:59:52","guid":{"rendered":"https:\/\/www.investglass.com\/?p=50792"},"modified":"2026-05-27T12:02:04","modified_gmt":"2026-05-27T10:02:04","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%9f%ba%e4%ba%8e%e8%b4%a6%e5%8f%b7%e7%9a%84%e8%90%a5%e9%94%80%ef%bc%88abm%ef%bc%89%ef%bc%8c%e5%ae%83%e5%af%b9%e7%8e%b0%e4%bb%a3%e4%bc%81%e4%b8%9a%e5%a6%82%e4%bd%95","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/zh\/what-is-account-based-marketing-and-how-does-it-work-for-modern-enterprises\/","title":{"rendered":"\u4ec0\u4e48\u662f\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08ABM\uff09\uff0c\u5b83\u5982\u4f55\u9002\u7528\u4e8e\u73b0\u4ee3\u4f01\u4e1a\uff1f"},"content":{"rendered":"<p 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>\u4e3b\u8981\u6536\u83b7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff08ABM\uff09\u662f\u4e00\u79cd\u9ad8\u5ea6\u805a\u7126\u7684\u7b56\u7565\uff0c\u5c06\u5355\u4e2a\u9ad8\u4ef7\u503c\u5ba2\u6237\u89c6\u4e3a\u72ec\u7acb\u7684\u5e02\u573a\uff0c\u5e76\u534f\u540c\u9500\u552e\u4e0e\u8425\u9500\u529b\u91cf\u6765\u5438\u5f15\u4ed6\u4eec\u3002.<\/li><li>\u4e0e\u4f20\u7edf\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u4e0d\u540c\uff0c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u4f18\u5148\u8003\u8651\u8d28\u91cf\u800c\u975e\u6570\u91cf\uff0c\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u5177\u6709\u6700\u5927\u6536\u5165\u6f5c\u529b\u7684\u3001\u9ad8\u4ef7\u503c\u7684\u76ee\u6807\u8d26\u6237\u4e0a\u3002.<\/li><li>\u6210\u529f\u7684\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff08ABM\uff09\u9700\u8981\u5bf9\u76ee\u6807\u5ba2\u6237\u6709\u6df1\u5165\u7684\u4e86\u89e3\u3001\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u4ee5\u53ca\u9500\u552e\u4e0e\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u65e0\u7f1d\u534f\u4f5c\u3002.<\/li><li>\u6280\u672f\uff0c\u5c24\u5176\u662fInvestGlass\u7b49\u5148\u8fdb\u7684CRM\u548c\u81ea\u52a8\u5316\u5e73\u53f0\uff0c\u5bf9\u4e8e\u8bc6\u522b\u3001\u5438\u5f15\u548c\u57f9\u80b2\u76ee\u6807\u5ba2\u6237\u81f3\u5173\u91cd\u8981\u3002.<\/li><li>\u5b9e\u65bd\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff08ABM\uff09\u53ef\u4ee5\u5e26\u6765\u6bd4\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3001\u66f4\u597d\u7684\u9500\u552e\u4e0e\u8425\u9500\u534f\u540c\u3001\u66f4\u77ed\u7684\u9500\u552e\u5468\u671f\u4ee5\u53ca\u66f4\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb\u3002.<\/li><li>InvestGlass \u7684\u745e\u58eb\u4e3b\u6743\u786e\u4fdd\u60a8\u5b9d\u8d35\u7684\u8d26\u6237\u6570\u636e\u53d7\u5230\u4fdd\u62a4\uff0c\u4e3a\u60a8\u5b9e\u65bd ABM \u8ba1\u5212\u63d0\u4f9b\u5b89\u5168\u7684\u57fa\u7840\u3002.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Exactly_is_Account_Based_Marketing_and_Why_Does_it_Matter\"><\/span>\u4ec0\u4e48\u662f\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff08ABM\uff09\uff0c\u5b83\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08\u901a\u5e38\u7b80\u79f0\u4e3aABM\uff09\u662f\u4e00\u79cd\u6218\u7565\u65b9\u6cd5\uff0c\u5728\u6b64\u65b9\u6cd5\u4e2d\uff0c\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u534f\u540c\u5408\u4f5c\uff0c\u901a\u8fc7\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u6d3b\u52a8\u6765\u9501\u5b9a\u7279\u5b9a\u7684\u9ad8\u4ef7\u503c\u8d26\u53f7\u3002ABM\u5e76\u6ca1\u6709\u6492\u4e0b\u5927\u7f51\u4ee5\u5c3d\u53ef\u80fd\u591a\u5730\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\uff0c\u800c\u662f\u98a0\u5012\u4e86\u4f20\u7edf\u7684\u8425\u9500\u6f0f\u6597\u3002\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u6700\u6709\u53ef\u80fd\u5e26\u6765\u56de\u62a5\u7684\u76ee\u6807\u8d26\u53f7\uff0c\u7136\u540e\u91cf\u8eab\u5b9a\u5236\u8425\u9500\u5de5\u4f5c\u4ee5\u5438\u5f15\u8fd9\u4e9b\u7279\u5b9a\u7684\u516c\u53f8\u3002\u8fd9\u662f\u5173\u4e8e\u8d28\u91cf\u800c\u975e\u6570\u91cf\uff0c\u5c06\u60a8\u5b9d\u8d35\u7684\u8d44\u6e90\u96c6\u4e2d\u5728\u80fd\u5e26\u6765\u6700\u663e\u8457\u56de\u62a5\u7684\u8d26\u53f7\u4e0a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u8fd9\u4e3a\u4f55\u5982\u6b64\u91cd\u8981\uff1f\u7b80\u800c\u8a00\u4e4b\uff0c\u8fd9\u5173\u4e4e\u6548\u7387\u548c\u6210\u6548\u3002\u5728\u8fd9\u4e2a\u4fe1\u606f\u6cdb\u6ee5\u7684\u4e16\u754c\u91cc\uff0c\u5343\u7bc7\u4e00\u5f8b\u7684\u8425\u9500\u4fe1\u606f\u5f80\u5f80\u4f1a\u88ab\u6df9\u6ca1\u3002ABM \u901a\u8fc7\u5c06\u76f8\u5173\u3001\u53ca\u65f6\u4e14\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u76f4\u63a5\u4f20\u9012\u7ed9\u76ee\u6807\u5ba2\u6237\u4e2d\u7684\u51b3\u7b56\u8005\uff0c\u4ece\u800c\u7a81\u7834\u4fe1\u606f\u566a\u97f3\u7684\u5305\u56f4\u3002 \u7814\u7a76\u6570\u636e\u5370\u8bc1\u4e86\u8fd9\u4e00\u70b9\uff1a84%\u91c7\u7528ABM\u7684\u4f01\u4e1a\u8868\u793a\uff0c\u5176\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u9ad8\u4e8e\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\uff1b87%\u7684B2B\u8425\u9500\u4eba\u5458\u4e5f\u8ba4\u540cABM\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u8f6c\u5316\u7387\uff0c\u8fd8\u80fd\u4e0e\u60a8\u6700\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u5efa\u7acb\u66f4\u6df1\u539a\u3001\u66f4\u6709\u610f\u4e49\u7684\u5173\u7cfb\u3002 \u5bf9\u4e8e\u5e0c\u671b\u6700\u5927\u5316\u8425\u9500\u6295\u5165\u5e76\u52a0\u901f\u8425\u6536\u589e\u957f\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u7406\u89e3\u5e76\u5b9e\u65bd ABM \u5df2\u4e0d\u518d\u662f\u53ef\u9009\u9879\uff0c\u800c\u662f\u6218\u7565\u8981\u52a1\u3002\u5e7f\u6cdb\u7684\u9700\u6c42\u751f\u6210\u6709\u52a9\u4e8e\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u800c ABM \u5219\u5c06\u8425\u9500\u548c\u9500\u552e\u8d44\u6e90\u96c6\u4e2d\u4e8e\u5173\u952e\u5ba2\u6237\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_ABM_Differ_from_Traditional_Marketing_Approaches\"><\/span>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u4e0e\u4f20\u7edf\u8425\u9500\u65b9\u6cd5\u6709\u4f55\u4e0d\u540c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u771f\u6b63\u9886\u4f1a\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08ABM\uff09\u7684\u529b\u91cf\uff0c\u5c06\u5176\u4e0e\u4f20\u7edf\u7684\u5165\u7ad9\u548c\u51fa\u7ad9\u8425\u9500\u7b56\u7565\u8fdb\u884c\u5bf9\u6bd4\u4f1a\u5f88\u6709\u5e2e\u52a9\u3002\u867d\u7136\u8fd9\u4e9b\u5e38\u89c4\u65b9\u6cd5\u5f53\u7136\u6709\u5176\u7528\u6b66\u4e4b\u5730\uff0c\u4f46ABM\u7684\u8fd0\u4f5c\u524d\u63d0\u622a\u7136\u4e0d\u540c\uff0c\u4ece\u800c\u5e26\u6765\u4e86\u72ec\u7279\u7684\u4f18\u52bf\u5e76\u9700\u8981\u601d\u7ef4\u6a21\u5f0f\u7684\u8f6c\u53d8\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f20\u7edf\u8425\u9500\u901a\u5e38\u4ee5\u5e7f\u6cdb\u7684\u53d7\u4f17\u4e3a\u8d77\u70b9\uff0c\u65e8\u5728\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u3001\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5e7f\u544a\u5438\u5f15\u5927\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u8fd9\u662f\u4e00\u79cd\u66f4\u5e7f\u6cdb\u7684\u9700\u6c42\u521b\u9020\u65b9\u6cd5\uff0c\u7528\u4e8e\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u5efa\u7acb\u9500\u552e\u6f0f\u6597\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u9500\u552e\u6f0f\u6597\u4e0d\u65ad\u88ab\u7b5b\u9009\u548c\u57f9\u80b2\uff0c\u76f4\u5230\u5176\u4e2d\u6781\u5c11\u4e00\u90e8\u5206\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u5176\u6838\u5fc3\u5173\u6ce8\u70b9\u662f\u5728\u6f0f\u6597\u9876\u7aef\u4ea7\u751f\u5927\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5bc4\u5e0c\u671b\u4e8e\u5176\u4e2d\u4e00\u4e9b\u6700\u7ec8\u80fd\u6210\u4e3a\u5ba2\u6237\u3002\u5bf9\u4e8e\u67d0\u4e9b\u5546\u4e1a\u6a21\u5f0f\u800c\u8a00\uff0c\u8fd9\u53ef\u80fd\u662f\u6709\u6548\u7684\uff0c\u4f46\u5b83\u5f80\u5f80\u4f1a\u5728\u4e0d\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u8eab\u4e0a\u9020\u6210\u5927\u91cf\u7684\u8d44\u6e90\u6d6a\u8d39\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u53cd\uff0cABM\uff08\u8d26\u6237\u57fa\u4e8e\u8425\u9500\uff09\u5219\u4ece\u4e00\u7ec4\u7cbe\u786e\u5b9a\u4e49\u7684\u76ee\u6807\u8d26\u6237\u5f00\u59cb\u3002\u8fd9\u4e9b\u516c\u53f8\u662f\u6839\u636e\u884c\u4e1a\u3001\u89c4\u6a21\u3001\u8425\u6536\u3001\u6280\u672f\u6808\u548c\u6218\u7565\u5951\u5408\u5ea6\u7b49\u6807\u51c6\uff0c\u88ab\u8ba4\u5b9a\u4e3a\u5177\u6709\u6700\u9ad8\u6f5c\u5728\u4ef7\u503c\u7684\u4f01\u4e1a\uff0c\u4e14\u5b83\u4eec\u662f\u5728\u8d26\u6237\u5c42\u9762\u88ab\u8bc4\u4f30\u4e3a\u5408\u683c\u8d26\u6237\uff0c\u800c\u975e\u5355\u4e2a\u6f5c\u5728\u5ba2\u6237\uff0c\u6709\u65f6\u4e5f\u88ab\u79f0\u4e3a\u2018\u8425\u9500\u5408\u683c\u8d26\u6237\u2019\uff08MQA\uff09\u3002 \u4e00\u65e6\u9009\u5b9a\u8fd9\u4e9b\u5ba2\u6237\uff0c\u5e02\u573a\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u5c06\u901a\u529b\u5408\u4f5c\uff0c\u5236\u5b9a\u9ad8\u5ea6\u5b9a\u5236\u5316\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u65e8\u5728\u6e17\u900f\u5e76\u5438\u5f15\u8fd9\u4e9b\u7279\u5b9a\u7ec4\u7ec7\u5185\u7684\u5173\u952e\u51b3\u7b56\u8005\u3002 \u4ece\u6700\u521d\u7684\u63a5\u89e6\u5230\u5185\u5bb9\u6d88\u8d39\u4ee5\u53ca\u9500\u552e\u5bf9\u8bdd\uff0c\u6574\u4e2a\u8fc7\u7a0b\u5747\u7ecf\u8fc7\u91cf\u8eab\u5b9a\u5236\u3002\u8fd9\u4e0e\u5176\u8bf4\u662f\u2018\u6492\u7f51\u6355\u9c7c\u2019\uff0c\u4e0d\u5982\u8bf4\u662f\u201c\u6301\u77db\u6f5c\u6c34\u201d\uff0c\u65e8\u5728\u6355\u83b7\u6700\u5927\u7684\u4e00\u6761\u9c7c\u3002\u5b9e\u8df5\u8868\u660e\uff0c\u4e0e\u4f20\u7edf\u8425\u9500\u65b9\u6cd5\u76f8\u6bd4\uff0cABM \u80fd\u4f7f\u9500\u552e pipeline \u589e\u957f 25%\uff0c\u5e76\u5e26\u6765\u66f4\u9ad8\u7684\u53c2\u4e0e\u7387\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_Your_ABM_Foundation_Identifying_and_Selecting_Target_Accounts\"><\/span>\u6784\u5efa\u60a8\u7684ABM\u57fa\u7840\uff1a\u8bc6\u522b\u4e0e\u9009\u62e9\u76ee\u6807\u5ba2\u6237<\/i><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff08ABM\uff09\u7b56\u7565\u7684\u6210\u529f\uff0c\u90fd\u53d6\u51b3\u4e8e\u5bf9\u76ee\u6807\u5ba2\u6237\u7684\u7cbe\u5fc3\u8bc6\u522b\u4e0e\u9009\u62e9\u3002\u7b2c\u4e00\u6b65\u662f\u8bc6\u522b\u6700\u6709\u53ef\u80fd\u4ea7\u751f\u6700\u9ad8\u56de\u62a5\u7684\u91cd\u70b9\u5ba2\u6237\uff0c\u7136\u540e\u5c06\u76ee\u6807\u9501\u5b9a\u5728\u5176\u4e2d\u7684\u5173\u952e\u5ba2\u6237\u3002\u8fd9\u9879\u4efb\u52a1\u4e0d\u5bb9\u5c0f\u89d1\uff1b\u5b83\u9700\u8981\u6df1\u5165\u7406\u89e3\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u753b\u50cf\uff08ICP\uff09\uff0c\u5e76\u9700\u8981\u9500\u552e\u3001\u5e02\u573a\u751a\u81f3\u4ea7\u54c1\u56e2\u961f\u4e4b\u95f4\u7684\u534f\u4f5c\u3002\u4e0d\u59a8\u5c06\u5176\u60f3\u8c61\u4e3a\u6469\u5929\u5927\u697c\u7684\u5960\u57fa\u2014\u2014\u8584\u5f31\u7684\u5730\u57fa\u4e0d\u53ef\u907f\u514d\u5730\u4f1a\u5bfc\u81f4\u65e5\u540e\u7684\u7ed3\u6784\u6027\u95ee\u9898\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u60a8\u9700\u8981\u5b9a\u4e49\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u753b\u50cf\u3002\u8fd9\u8d85\u8d8a\u4e86\u57fa\u672c\u7684\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81\u3002\u8003\u8651\u8bf8\u5982\u884c\u4e1a\u3001\u516c\u53f8\u89c4\u6a21\u3001\u8425\u4e1a\u6536\u5165\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6240\u89e3\u51b3\u7684\u5177\u4f53\u75db\u70b9\u3001\u6280\u672f\u6808\u3001\u589e\u957f\u6f5c\u529b\uff0c\u751a\u81f3\u662f\u6587\u5316\u5951\u5408\u5ea6\u7b49\u56e0\u7d20\u3002\u60a8\u6700\u6210\u529f\u4e14\u76c8\u5229\u7684\u73b0\u6709\u8d26\u6237\u6709\u54ea\u4e9b\u5171\u540c\u7279\u5f81\uff1f\u54ea\u4e9b\u7279\u8d28\u5b9a\u4e49\u4e86\u60a8\u6700\u5177\u76c8\u5229\u80fd\u529b\u7684\u9ad8\u4ef7\u503c\u5ba2\u6237\uff1f\u8fd9\u4e9b\u89c1\u89e3\u6781\u5176\u5b9d\u8d35\u3002\u60a8\u53ef\u4ee5\u5229\u7528\u73b0\u6709\u7684CRM\u6570\u636e\uff08\u4e5f\u8bb8\u662f\u5728InvestGlass\u8fd9\u6837\u7684\u5f3a\u5927\u5e73\u53f0\u4e2d\uff09\uff0c\u5206\u6790\u8fc7\u53bb\u7684\u6210\u529f\u7ecf\u9a8c\uff0c\u5e76\u8bc6\u522b\u5173\u952e\u8d26\u6237\u548c\u5408\u683c\u8d26\u6237\u4e4b\u95f4\u7684\u5171\u540c\u7279\u5f81\u3002\u8fd9\u79cd\u5206\u6790\u65b9\u6cd5\u6709\u52a9\u4e8e\u60a8\u8d85\u8d8a\u5047\u8bbe\uff0c\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u5e76\u5c06\u8425\u9500\u8d44\u6e90\u96c6\u4e2d\u5728\u6b63\u786e\u7684\u76ee\u6807\u516c\u53f8\u4e0a\uff0c\u7279\u522b\u662f\u5f53\u60a8\u5e94\u7528\u7ed3\u6784\u5316\u65b9\u6cd5\u65f6 <a href=\"https:\/\/www.investglass.com\/zh\/the-4-best-lead-scoring-models-in-2023-examples\/\" target=\"_self\">\u7528\u4e8e\u4f18\u5148\u5904\u7406\u5ba2\u6237\u7684\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u6a21\u578b<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u660e\u786e\u4e86\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u753b\u50cf\uff08ICP\uff09\uff0c\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u8bc6\u522b\u7b26\u5408\u8be5\u753b\u50cf\u7684\u5177\u4f53\u516c\u53f8\u3002\u8fd9\u901a\u5e38\u9700\u8981\u7ed3\u5408\u5185\u90e8\u6570\u636e\u5206\u6790\u3001\u5e02\u573a\u7814\u7a76\u4ee5\u53ca\u5229\u7528\u7b2c\u4e09\u65b9\u6570\u636e\u63d0\u4f9b\u5546\u3002\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u5e2e\u52a9\u5206\u6790\u5ba2\u6237\u6570\u636e\uff0c\u4ee5\u8bc6\u522b\u9ad8\u4ef7\u503c\u76ee\u6807\u5ba2\u6237\u5e76\u6784\u5efa\u76ee\u6807\u5ba2\u6237\u540d\u5355\u3002\u9500\u552e\u56e2\u961f\u901a\u8fc7\u4e0e\u5ba2\u6237\u7684\u76f4\u63a5\u4e92\u52a8\uff0c\u5728\u8fd9\u65b9\u9762\u662f\u4fe1\u606f\u7684\u91d1\u77ff\u3002\u4ed6\u4eec\u6709\u52a9\u4e8e\u8bc6\u522b\u76ee\u6807\u8d26\u6237\u3001\u6d6e\u73b0\u5173\u952e\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u627e\u51fa\u54ea\u4e9bABM\u8d26\u6237\u6700\u5951\u5408\u3002\u4ed6\u4eec\u77e5\u9053\u54ea\u4e9b\u516c\u53f8\u6b63\u5728\u82e6\u607c\u4e8e\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u6240\u80fd\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u4ee5\u53ca\u54ea\u4e9b\u516c\u53f8\u62e5\u6709\u9884\u7b97\u548c\u51b3\u7b56\u6743\u6765\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u3002\u968f\u540e\uff0c\u5e02\u573a\u8425\u9500\u56e2\u961f\u53ef\u4ee5\u901a\u8fc7\u516c\u53f8\u7279\u5f81\uff08firmographics\uff09\u548c\u6280\u672f\u7279\u5f81\uff08technographics\uff09\u6570\u636e\u6765\u4e30\u5bcc\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4ece\u800c\u4e3a\u6bcf\u4e2a\u6f5c\u5728\u76ee\u6807\u6784\u5efa\u5168\u9762\u7684\u753b\u50cf\u3002\u8fd9\u79cd\u534f\u4f5c\u8fc7\u7a0b\u786e\u4fdd\u4e86\u6240\u9009\u7684\u8d26\u6237\u4e0d\u4ec5\u975e\u5e38\u5951\u5408\uff0c\u800c\u4e14\u662f <em>\u6700\u4f73<\/em> \u5951\u5408\uff0c\u4f18\u5148\u8003\u8651\u57fa\u4e8e\u6536\u5165\u6f5c\u529b\u7684\u6218\u7565\u5ba2\u6237\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Upgrade_The_Power_of_Data_in_ABM\"><\/span>\u5185\u5bb9\u5347\u7ea7\uff1aABM \u4e2d\u7684\u6570\u636e\u529b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u6548\u7684\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08ABM\uff09\u672c\u8d28\u4e0a\u662f\u6570\u636e\u9a71\u52a8\u7684\u3002\u4ece\u786e\u5b9a\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u753b\u50cf\uff08ICP\uff09\u5230\u4e2a\u6027\u5316\u5185\u5bb9\u4ee5\u53ca\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u4e0e\u5426\uff0c\u6570\u636e\u90fd\u80fd\u63d0\u4f9b\u60a8\u6240\u9700\u7684\u6d1e\u5bdf\u3002InvestGlass \u63d0\u4f9b\u5f3a\u5927\u7684\u5206\u6790\u548c\u62a5\u544a\u529f\u80fd\uff0c\u53ef\u8ba9\u60a8\u7ec6\u5206\u5ba2\u6237\u7fa4\u3001\u8ddf\u8e2a\u7279\u5b9a\u8d26\u53f7\u7684\u4e92\u52a8\u60c5\u51b5\uff0c\u5e76\u8861\u91cf ABM \u5de5\u4f5c\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002\u8fd9\u786e\u4fdd\u60a8\u7684\u7b56\u7565\u59cb\u7ec8\u4ee5\u5b9e\u65f6\u8868\u73b0\u4e3a\u4f9d\u636e\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crafting_Personalised_Experiences_Content_and_Engagement_Strategies\"><\/span>\u6253\u9020\u4e2a\u6027\u5316\u4f53\u9a8c\uff1a\u5185\u5bb9\u4e0e\u4e92\u52a8\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u60a8\u786e\u5b9a\u4e86\u76ee\u6807\u516c\u53f8\uff0c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u771f\u6b63\u7684\u827a\u672f\u5c31\u5f00\u59cb\u4e86\uff1a\u7cbe\u5fc3\u6253\u9020\u80fd\u591f\u5f15\u53d1\u6574\u4e2a\u8d26\u6237\u5171\u9e23\u7684\u9ad8\u5ea6\u4e2a\u6027\u5316\u4f53\u9a8c\u3002\u8fd9\u6b63\u662fABM\u771f\u6b63\u5927\u653e\u5f02\u5f69\u7684\u5730\u65b9\uff0c\u5b83\u8d85\u8d8a\u4e86\u901a\u7528\u7684\u4fe1\u606f\u4f20\u9012\uff0c\u8f6c\u800c\u63d0\u4f9b\u76f4\u63a5\u5207\u4e2d\u8d2d\u4e70\u59d4\u5458\u4f1a\u591a\u540d\u6210\u5458\u7279\u5b9a\u9700\u6c42\u3001\u6311\u6218\u548c\u613f\u671b\u7684\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u3002\u8fd9\u662f\u4e3a\u4e86\u8ba9\u4ed6\u4eec\u611f\u53d7\u5230\u88ab\u5173\u6ce8\u3001\u88ab\u7406\u89e3\u548c\u88ab\u91cd\u89c6\u3002ABM\u8fd8\u80fd\u5e2e\u52a9\u516c\u53f8\u5e94\u5bf9\u590d\u6742\u7684\u591a\u7ebf\u4ea4\u6613\u5468\u671f\uff0c\u5728\u8fd9\u4e9b\u5468\u671f\u4e2d\uff0c\u8d2d\u4e70\u51b3\u7b56\u901a\u5e38\u7531\u59d4\u5458\u4f1a\u800c\u975e\u4e2a\u4eba\u505a\u51fa\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e\u8d26\u6237\u8425\u9500\uff08ABM\uff09\u4e2d\u7684\u4e2a\u6027\u5316\u8fdc\u4e0d\u6b62\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u7b80\u5355\u63d2\u5165\u516c\u53f8\u540d\u79f0\u3002\u5b83\u9700\u8981\u7406\u89e3\u6bcf\u4e2a\u76ee\u6807\u8d26\u6237\u72ec\u7279\u7684\u4e1a\u52a1\u80cc\u666f\u3001\u5176\u4e2d\u51b3\u7b56\u8005\u7684\u89d2\u8272\u4e0e\u804c\u8d23\uff0c\u4ee5\u53ca\u4ed6\u4eec\u8bd5\u56fe\u89e3\u51b3\u7684\u5177\u4f53\u75db\u70b9\u3002\u8fd9\u79cd\u6df1\u5165\u7684\u7406\u89e3\u4f7f\u60a8\u80fd\u591f\u9488\u5bf9\u540c\u4e00\u8d26\u6237\u5185\u7684\u4e0d\u540c\u5229\u76ca\u76f8\u5173\u8005\uff0c\u901a\u8fc7\u4e2a\u6027\u5316\u7684\u4fe1\u606f\u548c\u76f8\u5173\u5185\u5bb9\uff0c\u521b\u4f5c\u51fa\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u2014\u2014\u5305\u62ec\u6848\u4f8b\u7814\u7a76\u3001\u767d\u76ae\u4e66\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u751a\u81f3\u662f\u5b9a\u5236\u7684\u65b9\u6848\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u77e5\u9053\u67d0\u4e2a\u76ee\u6807\u8d26\u6237\u6b63\u5728\u4e3a\u5408\u89c4\u6027\u95ee\u9898\u82e6\u607c\uff0c\u60a8\u7684\u5185\u5bb9\u5c31\u5e94\u8be5\u7a81\u51fa\u60a8\u7684\u89e3\u51b3\u65b9\u6848\uff08\u6216\u8bb8\u901a\u8fc7InvestGlass\u63d0\u4f9b\u7684\u529f\u80fd\uff09\u5982\u4f55\u80fd\u591f\u7b80\u5316\u5176\u5408\u89c4\u6d41\u7a0b\u5e76\u964d\u4f4e\u98ce\u9669\u3002\u8fd9\u79cd\u9ad8\u5ea6\u7684\u5177\u4f53\u6027\u5c55\u793a\u4e86\u771f\u6b63\u7684\u4ef7\u503c\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e92\u52a8\u7b56\u7565\u4e5f\u5e94\u8be5\u662f\u591a\u6e20\u9053\u4e14\u76f8\u4e92\u534f\u8c03\u7684\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u4e2a\u6027\u5316\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u5728\u51b3\u7b56\u8005\u7ecf\u5e38\u8bbf\u95ee\u7684\u5e73\u53f0\u4e0a\u6295\u653e\u57fa\u4e8e\u8d26\u53f7\u7684\u5e7f\u544a\uff08ABV\uff09\u3001\u76f4\u90ae\u8425\u9500\u3001\u9ad8\u7ba1\u6d3b\u52a8\uff0c\u751a\u81f3\u662f\u901a\u8fc7\u9ad8\u5ea6\u5b9a\u5236\u7684\u9500\u552e\u5916\u547c\u6765\u5438\u5f15\u76ee\u6807\u8d26\u53f7\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u9ad8\u6548\u5730\u8fdb\u884c\u7edf\u7b79\uff1a <a href=\"https:\/\/www.investglass.com\/zh\/\" target=\"_self\">\u4e00\u4f53\u5316 InvestGlass \u9500\u552e\u81ea\u52a8\u5316\u5e73\u53f0<\/a>. \u5173\u952e\u5728\u4e8e\u786e\u4fdd\u6240\u6709\u63a5\u89e6\u70b9\u7684\u4fe1\u606f\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u4e3a\u60a8\u7684 ABM \u8d26\u6237\u8425\u9020\u4e00\u4e2a\u8fde\u8d2f\u7684\u6574\u4f53\u53d9\u4e8b\u3002\u9500\u552e\u4ee3\u8868\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u8fdb\u884c\u53ca\u65f6\u7684\u5916\u5c55\uff0c\u4ece\u800c\u4fc3\u8fdb\u5173\u7cfb\u5efa\u7acb\u3002\u60a8\u7684\u9500\u552e\u56e2\u961f\u501f\u52a9 CRM \u4e2d\u7684\u6d1e\u5bdf\uff0c\u968f\u540e\u80fd\u591f\u5f00\u5c55\u6709\u610f\u4e49\u7684\u5bf9\u8bdd\uff0c\u5efa\u7acb\u878d\u6d3d\u5173\u7cfb\u4e0e\u4fe1\u4efb\u3002\u6b63\u5982 InvestGlass \u9996\u5e2d\u6267\u884c\u5b98\u4e9a\u5386\u5c71\u5927\u00b7\u52a0\u62c9\u5c14\uff08Alexandre Gaillard\uff09\u7ecf\u5e38\u8bc4\u8bba\u7684\u90a3\u6837\uff1a\u201c\u5728 B2B \u9886\u57df\uff0c\u4fe1\u4efb\u662f\u7ec8\u6781\u786c\u901a\u8d27\u3002ABM \u8ba9\u6211\u4eec\u80fd\u591f\u901a\u8fc7\u5c55\u73b0\u5bf9\u5ba2\u6237\u72ec\u7279\u4e16\u754c\u7684\u6df1\u523b\u7406\u89e3\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u63a8\u9500\u4ea7\u54c1\u6765\u5efa\u7acb\u8fd9\u79cd\u4fe1\u4efb\u3002\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aligning_Sales_and_Marketing_The_ABM_Dream_Team\"><\/span>\u9500\u552e\u4e0e\u5e02\u573a\u534f\u540c\uff1aABM \u68a6\u5e7b\u56e2\u961f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u5b9e\u65bd\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08ABM\uff09\u6700\u5173\u952e\u5374\u53c8\u5f80\u5f80\u6700\u5177\u6311\u6218\u6027\u7684\u65b9\u9762\u4e4b\u4e00\uff0c\u5c31\u662f\u5b9e\u73b0\u56e2\u961f\u4e4b\u95f4\u771f\u6b63\u7684\u5e02\u573a\u4e0e\u9500\u552e\u534f\u540c\u3002\u5728\u4f20\u7edf\u6a21\u5f0f\u4e0b\uff0c\u8fd9\u4e24\u4e2a\u90e8\u95e8\u6709\u65f6\u4f1a\u5404\u81ea\u4e3a\u653f\uff0c\u5bfc\u81f4\u6548\u7387\u4f4e\u4e0b\u548c\u9519\u5931\u826f\u673a\u3002ABM\u7684\u672c\u8d28\u8981\u6c42\u4fdd\u6301\u4e00\u81f4\u5bf9\u5916\uff0c\u5c06\u5b83\u4eec\u8f6c\u53d8\u4e3a\u4e00\u4e2a\u5177\u6709\u5171\u540c\u76ee\u6807\u548c\u8d23\u4efb\u7684\u7d27\u5bc6\u7ed3\u5408\u7684\u2018\u8425\u9500\u9500\u552e\u4e00\u4f53\u5316\u2019\uff08smarketing\uff09\u56e2\u961f\uff0c\u5e76\u5e2e\u52a9\u9500\u552e\u56e2\u961f\u56f4\u7ed5\u5171\u540c\u7684\u8d26\u53f7\u4f18\u5148\u7ea7\u8fbe\u6210\u4e00\u81f4\u3002\u8fd9\u79cd\u534f\u540c\u4f5c\u7528\u4e0d\u4ec5\u6709\u76ca\uff0c\u800c\u4e14\u5bf9\u4e8eABM\u7684\u84ec\u52c3\u53d1\u5c55\u7edd\u5bf9\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u4f7fABM\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff09\u53d1\u6325\u4f5c\u7528\uff0c\u9500\u552e\u548c\u5e02\u573a\u90e8\u95e8\u5fc5\u987b\u5c31\u51e0\u4e2a\u57fa\u672c\u65b9\u9762\u8fbe\u6210\u4e00\u81f4\u3002\u9996\u5148\uff0c\u4ed6\u4eec\u5fc5\u987b\u534f\u540c\u5b9a\u4e49\u7406\u60f3\u5ba2\u6237\u753b\u50cf\uff08ICP\uff09\uff0c\u5e76\u5171\u540c\u9009\u62e9\u76ee\u6807\u5ba2\u6237\uff0c\u6784\u5efa\u76ee\u6807\u5ba2\u6237\u5217\u8868\uff0c\u5c06\u8425\u9500\u8d44\u6e90\u548c\u9500\u552e\u7cbe\u529b\u96c6\u4e2d\u5728\u9ad8\u4ef7\u503c\u7684\u76ee\u6807\u5ba2\u6237\u4e0a\u3002\u8fd9\u786e\u4fdd\u4e86\u4e24\u4e2a\u56e2\u961f\u90fd\u5728\u8ffd\u6c42\u76f8\u540c\u7684\u9ad8\u4ef7\u503c\u673a\u4f1a\u3002\u5176\u6b21\uff0c\u4ed6\u4eec\u9700\u8981\u5efa\u7acb\u6e05\u6670\u7684\u6c9f\u901a\u6e20\u9053\u548c\u6d41\u7a0b\uff0c\u4ee5\u5171\u4eab\u89c1\u89e3\u548c\u53cd\u9988\u3002\u5e02\u573a\u90e8\u95e8\u9700\u8981\u4e86\u89e3\u9500\u552e\u56e2\u961f\u5728\u4e0e\u7279\u5b9a\u5ba2\u6237\u4e92\u52a8\u65f6\u9762\u4e34\u7684\u6311\u6218\u548c\u53d6\u5f97\u7684\u6210\u529f\uff0c\u800c\u9500\u552e\u90e8\u95e8\u5219\u9700\u8981\u4e86\u89e3\u6b63\u5728\u5f00\u5c55\u7684\u5e02\u573a\u6d3b\u52a8\u548c\u6b63\u5728\u5f00\u53d1\u7684\u5185\u5bb9\u3002\u8bf8\u5982InvestGlass\u4e4b\u7c7b\u7684\u5171\u4eabCRM\u5e73\u53f0\u6210\u4e3a\u8fd9\u79cd\u534f\u4f5c\u7684\u4e2d\u67a2\u795e\u7ecf\u7cfb\u7edf\uff0c\u4e3a\u6240\u6709\u4e0e\u5ba2\u6237\u76f8\u5173\u7684\u4fe1\u606f\u63d0\u4f9b\u5355\u4e00\u771f\u5b9e\u6570\u636e\u6e90\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u8003\u6838\u6307\u6807\u548c\u6fc0\u52b1\u673a\u5236\u5e94\u4fdd\u6301\u4e00\u81f4\u3002\u4e0d\u5e94\u4ec5\u7531\u5e02\u573a\u90e8\u8d1f\u8d23\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\uff0c\u800c\u7531\u9500\u552e\u90e8\u8d1f\u8d23\u6210\u4ea4\u8ba2\u5355\uff0c\u800c\u5e94\u6839\u636e\u5ba2\u6237\u4e92\u52a8\u5ea6\u3001\u9500\u552e\u7ba1\u9053\u63a8\u8fdb\u901f\u5ea6\u4ee5\u53ca\u6700\u7ec8\u7684\u5ba2\u6237\u6536\u5165\u6765\u8bc4\u4f30\u4e24\u4e2a\u56e2\u961f\u7684\u8868\u73b0\u3002\u8fd9\u6709\u52a9\u4e8e\u57f9\u517b\u5171\u540c\u8d23\u4efb\u611f\uff0c\u5e76\u9f13\u52b1\u4e24\u4e2a\u90e8\u95e8\u671d\u7740\u76f8\u540c\u7684\u6218\u7565\u76ee\u6807\u52aa\u529b\u3002 \u5f3a\u5927\u7684\u9500\u552e\u534f\u540c\u8fd8\u80fd\u5e2e\u52a9\u56e2\u961f\u66f4\u9ad8\u6548\u5730\u63a8\u52a8\u5ba2\u6237\u8d26\u6237\u5728\u9500\u552e\u6d41\u7a0b\u4e2d\u63a8\u8fdb\uff0c\u5e76\u7f29\u77ed\u9500\u552e\u5468\u671f\u3002\u6839\u636eSiriusDecisions\u57282023\u5e74\u7684\u4e00\u9879\u6700\u65b0\u7814\u7a76\uff0c\u9500\u552e\u4e0e\u8425\u9500\u7d27\u5bc6\u534f\u540c\u7684\u4f01\u4e1a\uff0c\u5176\u8425\u6536\u589e\u957f\u901f\u5ea6\u63d0\u9ad8\u4e8619%\uff0c\u76c8\u5229\u80fd\u529b\u63d0\u5347\u4e8615%\u3002 \u8fd9\u4e00\u6570\u636e\u51f8\u663e\u4e86\u7edf\u4e00\u7b56\u7565\u7684\u6df1\u8fdc\u5f71\u54cd\u3002\u5f53\u9500\u552e\u4e0e\u8425\u9500\u50cf\u4e00\u53f0\u8fd0\u8f6c\u987a\u7545\u7684\u673a\u5668\u4e00\u6837\u534f\u540c\u8fd0\u4f5c\u65f6\uff0c\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u5c06\u53d8\u5f97\u66f4\u52a0\u987a\u7545\u3001\u9ad8\u6548\u4e14\u663e\u8457\u6709\u6548\uff0c\u56e0\u4e3a\u534f\u8c03\u4e00\u81f4\u7684\u8425\u9500\u4e0e\u9500\u552e\u4e3e\u63aa\u80fd\u66f4\u597d\u5730\u652f\u6301\u6bcf\u4e2a\u9636\u6bb5\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_Technology_Powering_Your_ABM_Strategy_with_InvestGlass\"><\/span>\u6280\u672f\u7684\u4f5c\u7528\uff1a\u7528 InvestGlass \u8d4b\u80fd\u60a8\u7684 ABM \u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9e\u65bd\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08ABM\uff09\u8fd9\u6837\u590d\u6742\u7684\u7b56\u7565\uff0c\u5982\u679c\u6ca1\u6709\u5408\u9002\u7684\u6280\u672f\u57fa\u7840\u8bbe\u65bd\uff0c\u5c31\u50cf\u4ec5\u7528\u624b\u5934\u5de5\u5177\u53bb\u5efa\u9020\u4e00\u53f0\u590d\u6742\u7684\u673a\u5668\u4e00\u6837\u3002\u5c3d\u7ba1\u5e76\u975e\u4e0d\u53ef\u80fd\uff0c\u4f46\u6548\u7387\u6781\u4f4e\u4e14\u5bb9\u6613\u51fa\u9519\u3002\u73b0\u4ee3ABM\u9700\u8981\u529f\u80fd\u5f3a\u5927\u3001\u96c6\u6210\u5ea6\u9ad8\u7684\u5e73\u53f0\uff0c\u80fd\u591f\u81ea\u52a8\u5316\u4efb\u52a1\u3001\u63d0\u4f9b\u6df1\u5165\u7684\u6d1e\u5bdf\u5e76\u4fc3\u8fdb\u65e0\u7f1d\u534f\u4f5c\u3002\u5408\u9002\u7684\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\u5de5\u5177\u901a\u8fc7\u652f\u6301\u4ece\u8d26\u53f7\u8bc6\u522b\u3001\u6d1e\u5bdf\u6536\u96c6\u5230\u591a\u6e20\u9053\u53c2\u4e0e\u7684\u7ed3\u6784\u5316\u3001\u6570\u636e\u9a71\u52a8\u7684\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4f7f\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\u5f97\u4ee5\u987a\u5229\u8fd0\u884c\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u50cf InvestGlass \u8fd9\u6837\u5f3a\u5927\u4e14\u96c6\u6210\u7684 CRM \u548c\u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\u6210\u4e3a\u4e86\u4e0d\u53ef\u6216\u7f3a\u7684\u8d44\u4ea7\uff0c\u5145\u5f53\u4e86\u6574\u4e2a ABM \u8fd0\u8425\u7684\u4e2d\u67a2\u795e\u7ecf\u7cfb\u7edf\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u63d0\u4f9b\u4e86\u6267\u884c\u9ad8\u6548 ABM\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff09\u7b56\u7565\u6240\u9700\u7684\u57fa\u7840\u529f\u80fd\u3002\u9996\u5148\uff0c\u5176\u5168\u9762\u7684 CRM \u529f\u80fd\u4f7f\u60a8\u80fd\u591f\u7ec6\u81f4\u5730\u7ba1\u7406\u76ee\u6807\u8d26\u6237\uff0c\u5305\u62ec\u8ffd\u8e2a ABM \u8d26\u6237\u4ee5\u53ca\u5728\u8d26\u6237\u5c42\u9762\u8bc6\u522b\u5408\u683c\u8d26\u6237\u3002\u60a8\u53ef\u4ee5\u5b58\u50a8\u4e30\u5bcc\u7684\u4f01\u4e1a\u753b\u50cf\u548c\u6280\u672f\u753b\u50cf\u6570\u636e\uff0c\u8ffd\u8e2a\u6240\u6709\u4e92\u52a8\uff08\u4ece\u90ae\u4ef6\u6253\u5f00\u7387\u3001\u7f51\u7ad9\u8bbf\u95ee\u5230\u9500\u552e\u7535\u8bdd\uff09\uff0c\u5e76\u83b7\u5f97\u6bcf\u4e2a\u8d26\u6237\u7684 360 \u5ea6\u5168\u666f\u89c6\u56fe\u3002\u8fd9\u79cd\u8be6\u7ec6\u7684\u6d1e\u5bdf\u5bf9\u4e8e\u4e2a\u6027\u5316\u60a8\u7684\u5916\u5c55\u6d3b\u52a8\u4ee5\u53ca\u4e86\u89e3\u8d26\u6237\u7684\u8f6c\u5316\u5386\u7a0b\u81f3\u5173\u91cd\u8981\u3002\u60a8\u8fd8\u53ef\u4ee5\u5229\u7528 InvestGlass \u6839\u636e\u5404\u79cd\u6807\u51c6\u5bf9\u8d26\u6237\u8fdb\u884c\u7ec6\u5206\uff0c\u786e\u4fdd\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u59cb\u7ec8\u9488\u5bf9\u6700\u76f8\u5173\u7684\u7fa4\u4f53\uff0c\u5e2e\u52a9\u56e2\u961f\u4ee5\u66f4\u9ad8\u7684\u7cbe\u51c6\u5ea6\u4e0e\u8d26\u6237\u4e92\u52a8\uff0c\u540c\u65f6\u5c06\u8425\u9500\u8d44\u6e90\u96c6\u4e2d\u5728\u6700\u80fd\u4ea7\u751f\u5f71\u54cd\u7684\u5730\u65b9\u3002\u4e86\u89e3 <a href=\"https:\/\/www.investglass.com\/zh\/%e5%a6%82%e4%bd%95%e6%88%90%e5%8a%9f%e4%bd%bf%e7%94%a8%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e7%ae%a1%e7%90%86%e7%b3%bb%e7%bb%9f\/\" target=\"_self\">\u5982\u4f55\u6210\u529f\u4f7f\u7528CRM\u7cfb\u7edf<\/a> \u5bf9\u4e8eABM\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u6b21\uff0cInvestGlass \u7684\u81ea\u52a8\u5316\u529f\u80fd\u5bf9\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08ABM\uff09\u800c\u8a00\u5177\u6709\u98a0\u8986\u6027\u610f\u4e49\u3002\u60a8\u53ef\u4ee5\u81ea\u52a8\u5316\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u5e8f\u5217\u3001\u5728\u8d26\u53f7\u8868\u73b0\u51fa\u9ad8\u4e92\u52a8\u65f6\u89e6\u53d1\u9500\u552e\u8b66\u62a5\uff0c\u751a\u81f3\u6839\u636e\u8d26\u53f7\u7684\u884c\u4e3a\u81ea\u52a8\u63a8\u9001\u7279\u5b9a\u5185\u5bb9\u3002\u7a0b\u5e8f\u5316 ABM\uff081\u5bf9\u591a\uff09\u901a\u8fc7\u5229\u7528\u610f\u5411\u6570\u636e\uff0c\u5728\u6570\u767e\u4e2a\u76ee\u6807\u8d26\u53f7\u4e2d\u5b9e\u73b0\u4e2a\u6027\u5316\u81ea\u52a8\u63a8\u9001\uff0c\u8fdb\u4e00\u6b65\u6269\u5c55\u4e86\u8fd9\u4e00\u4f18\u52bf\u3002\u8fd9\u4e9b\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\u7b56\u7565\u901a\u8fc7\u5e73\u53f0\u6267\u884c\uff0c\u4ee5\u652f\u6301\u5927\u89c4\u6a21\u3001\u53ca\u65f6\u4e14\u76f8\u5173\u7684\u5916\u5c55\u6d3b\u52a8\u3002\u8fd9\u89e3\u653e\u4e86\u60a8\u7684\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e13\u6ce8\u4e8e\u9ad8\u4ef7\u503c\u7684\u6218\u7565\u6d3b\u52a8\uff0c\u800c\u4e0d\u662f\u91cd\u590d\u7684\u624b\u5de5\u4efb\u52a1\u3002\u8be5\u5e73\u53f0\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7684\u80fd\u529b\u786e\u4fdd\u4e86\u60a8\u7684 ABM \u6d3b\u52a8\u80fd\u591f\u6301\u7eed\u4e14\u9ad8\u6548\u5730\u6267\u884c\uff0c\u5728\u4e0d\u589e\u52a0\u5458\u5de5\u6570\u91cf\u7684\u60c5\u51b5\u4e0b\u6269\u5927\u4e1a\u52a1\u89c4\u6a21\uff0c\u5e76\u5e2e\u52a9\u63a8\u52a8\u76ee\u6807\u8d26\u53f7\u987a\u5229\u5b8c\u6210\u9500\u552e\u6d41\u7a0b\u3002\u4f8b\u5982\uff0c, <a href=\"https:\/\/www.investglass.com\/zh\/%e6%9c%ba%e5%99%a8%e4%ba%ba%e6%b5%81%e7%a8%8b%e8%87%aa%e5%8a%a8%e5%8c%96-rpa-%e5%a6%82%e4%bd%95%e6%94%b9%e5%8f%98%e6%82%a8%e7%9a%84%e4%b8%9a%e5%8a%a1\/\" target=\"_self\">\u673a\u5668\u4eba\u6d41\u7a0b\u81ea\u52a8\u5316\uff08RPA\uff09\uff1a\u5b83\u5982\u4f55\u53d8\u9769\u60a8\u7684\u4e1a\u52a1<\/a> \u53ef\u8fdb\u884c\u96c6\u6210\u4ee5\u8fdb\u4e00\u6b65\u7b80\u5316\u60a8\u7684ABM\u6d41\u7a0b\uff0c\u5e76\u76f8\u8f85\u76f8\u6210 <a href=\"https:\/\/www.investglass.com\/zh\/%e5%a6%82%e4%bd%95%e8%87%aa%e5%8a%a8%e8%bf%9b%e8%a1%8c-kyc-%e9%aa%8c%e8%af%81-%e8%87%aa%e5%8a%a8%e5%bc%80%e5%8f%91%e6%b8%b8%e6%88%8f\/\" target=\"_self\">\u81ea\u52a8\u5316KYC\u9a8c\u8bc1\uff0c\u5b9e\u73b0\u66f4\u5feb\u3001\u5408\u89c4\u7684\u5ba2\u6237\u5165\u9a7b<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0cInvestGlass \u7684\u745e\u58eb\u6570\u636e\u4e3b\u6743\u63d0\u4f9b\u4e86\u72ec\u7279\u7684\u4f18\u52bf\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u5728\u9ad8\u5ea6\u53d7\u76d1\u7ba1\u884c\u4e1a\u4e2d\u8fd0\u8425\u7684\u4f01\u4e1a\u800c\u8a00\u3002\u6570\u636e\u5b89\u5168\u5730\u5b58\u50a8\u5728\u745e\u58eb\uff0c\u60a8\u5c06\u53d7\u76ca\u4e8e\u4e16\u754c\u4e0a\u6700\u4e25\u683c\u7684\u4e00\u4e9b\u6570\u636e\u4fdd\u62a4\u6cd5\u5f8b\uff0c\u8fd9\u5728\u4ee5\u4e0b\u60c5\u51b5\u4e0b\u53d8\u5f97\u65e5\u76ca\u91cd\u8981\uff1a <a href=\"https:\/\/www.investglass.com\/zh\/ai-%e5%af%b9%e4%b8%ad%e5%a4%ae%e9%93%b6%e8%a1%8c%e8%b4%a7%e5%b8%81%e6%94%bf%e7%ad%96%e5%92%8c%e5%86%b3%e7%ad%96%e8%bf%87%e7%a8%8b%e7%9a%84%e5%bd%b1%e5%93%8d\/\" target=\"_self\">\u4e2d\u592e\u94f6\u884c\u548c\u76d1\u7ba1\u673a\u6784\u63a2\u7d22\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u91d1\u878d\u57fa\u7840\u8bbe\u65bd<\/a>. \u8fd9\u786e\u4fdd\u4e86\u60a8\u654f\u611f\u7684\u8d26\u6237\u6570\u636e\uff08\u4f5c\u4e3a ABM \u7b56\u7565\u7684\u6838\u5fc3\uff09\u80fd\u591f\u53d7\u5230\u6700\u9ad8\u6807\u51c6\u7684\u9690\u79c1\u548c\u5b89\u5168\u4fdd\u62a4\u3002\u8fd9\u79cd\u5bf9\u6570\u636e\u4e3b\u6743\u7684\u5b89\u5168\u627f\u8bfa\u8ba9\u60a8\u9ad8\u6795\u65e0\u5fe7\uff0c\u5e76\u6811\u7acb\u4e86\u5ba2\u6237\u7684\u4fe1\u4efb\uff0c\u56e0\u4e3a\u4ed6\u4eec\u77e5\u9053\u81ea\u5df1\u7684\u4fe1\u606f\u5f97\u5230\u4e86\u6700\u59a5\u5584\u7684\u5904\u7406\u3002\u5728\u60a8\u8003\u8651\u4ee5\u4e0b\u95ee\u9898\u65f6\uff0c\u8fd9\u662f\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u8003\u91cf\u56e0\u7d20\uff1a <a href=\"https:\/\/www.investglass.com\/zh\/2023-%e5%b9%b4%e5%a6%82%e4%bd%95%e9%80%89%e6%8b%a9%e4%bc%81%e4%b8%9a%e8%b5%84%e6%ba%90%e8%a7%84%e5%88%92%e7%b3%bb%e7%bb%9f\/\" target=\"_self\">\u5982\u4f55\u9009\u62e92023\u5e74CRM\u7cfb\u7edf<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_Success_Key_Metrics_and_ROI_in_ABM\"><\/span>\u8861\u91cf\u6210\u529f\uff1aABM \u4e2d\u7684\u5173\u952e\u6307\u6807\u4e0e\u6295\u8d44\u56de\u62a5\u7387 (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4efb\u4f55\u8425\u9500\u5de5\u4f5c\u4e2d\uff0c\u8bc1\u660e\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u90fd\u81f3\u5173\u91cd\u8981\uff0c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u4e5f\u4e0d\u4f8b\u5916\u3002\u7136\u800c\uff0c\u7528\u4e8e\u8bc4\u4f30ABM\u6210\u529f\u4e0e\u5426\u7684\u6307\u6807\u5f80\u5f80\u4e0d\u540c\u4e8e\u4f20\u7edf\u8425\u9500\uff0c\u8fd9\u53cd\u6620\u4e86\u8be5\u7b56\u7565\u5bf9\u9ad8\u4ef7\u503c\u8d26\u6237\u548c\u66f4\u6df1\u5c42\u6b21\u4e92\u52a8\u7684\u72ec\u7279\u5173\u6ce8\u3002\u7406\u89e3\u8fd9\u4e9b\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u4ee5\u53ca\u8d26\u6237\u5c42\u9762\u7684\u6b63\u786e\u8425\u9500\u6307\u6807\uff08\u800c\u4e0d\u4ec5\u4ec5\u662f\u4f20\u7edf\u7684\u7ebf\u7d22\u6307\u6807\uff09\uff0c\u5bf9\u4e8e\u4f18\u5316\u60a8\u7684\u6d3b\u52a8\u548c\u8bc1\u660eABM\u6295\u8d44\u7684\u4ef7\u503c\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u5728\u7ebf\u7d22\u6570\u91cf\u6216\u5355\u6761\u7ebf\u7d22\u6210\u672c\u7b49\u4f20\u7edf\u6307\u6807\u5728 ABM\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff09\u8bed\u5883\u4e0b\u7684\u76f8\u5173\u6027\u4f1a\u964d\u4f4e\u3002\u76f8\u53cd\uff0c\u60a8\u5e94\u8be5\u5173\u6ce8\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6307\u6807\u3002. <strong>\u8d26\u6237\u4e92\u52a8<\/strong> \u662f\u4e00\u4e2a\u4e3b\u8981\u6307\u6807\u3002\u8fd9\u5305\u62ec\u8ddf\u8e2a\u76ee\u6807\u5ba2\u6237\u5185\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u5728\u5404\u4e2a\u6e20\u9053\u4e0a\u7684\u4e92\u52a8\u60c5\u51b5\u2014\u2014\u7f51\u7ad9\u8bbf\u95ee\u3001\u5185\u5bb9\u4e0b\u8f7d\u3001\u90ae\u4ef6\u6253\u5f00\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u51fa\u5e2d\u4ee5\u53ca\u9500\u552e\u901a\u8bdd\u2014\u2014\u8986\u76d6\u6574\u4e2a\u5ba2\u6237\u8d26\u6237\u3002\u8d26\u6237\u5185\u591a\u4e2a\u4e2a\u4f53\u8868\u73b0\u51fa\u66f4\u9ad8\u7684\u53c2\u4e0e\u5ea6\uff0c\u8868\u660e\u60a8\u7684\u4e2a\u6027\u5316\u8425\u9500\u548c\u9500\u552e\u52aa\u529b\u6b63\u5728\u4ea7\u751f\u5171\u9e23\uff0c\u5e76\u4e14\u8be5\u5ba2\u6237\u6b63\u5728\u63a8\u8fdb\u8d2d\u4e70\u5386\u7a0b\u3002InvestGlass \u4e2d\u7684\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u8fd9\u79cd\u53c2\u4e0e\u5ea6\u7684\u5168\u9762\u89c6\u56fe\uff0c\u8ba9\u60a8\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u6700\u6709\u6548\uff0c\u54ea\u4e9b\u5229\u76ca\u76f8\u5173\u8005\u6700\u6d3b\u8dc3\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u6b21\uff0c, <strong>\u6e20\u9053\u6d41\u8f6c\u901f\u5ea6\u4e0e\u4ef7\u503c<\/strong> \u81f3\u5173\u91cd\u8981\u3002ABM \u65e8\u5728\u901a\u8fc7\u4e13\u6ce8\u4e8e\u5177\u6709\u5f3a\u5927\u521b\u6536\u6f5c\u529b\u7684\u9884\u5148\u7b5b\u9009\u7684\u9ad8\u6f5c\u529b\u5ba2\u6237\uff0c\u6765\u7f29\u77ed\u9500\u552e\u5468\u671f\u5e76\u63d0\u9ad8\u4ea4\u6613\u89c4\u6a21\u3002\u56e0\u6b64\uff0c\u8ffd\u8e2a\u76ee\u6807\u5ba2\u6237\u5728\u9500\u552e\u6f0f\u6597\u4e2d\u7684\u63a8\u8fdb\u901f\u5ea6\uff0c\u4ee5\u53ca\u901a\u8fc7 ABM \u52aa\u529b\u5173\u95ed\u7684\u4ea4\u6613\u7684\u5e73\u5747\u5408\u540c\u4ef7\u503c\uff0c\u80fd\u591f\u4e3a\u6210\u529f\u63d0\u4f9b\u76f4\u63a5\u7684\u8bc1\u636e\u3002\u60a8\u8fd8\u5e94\u8be5\u76d1\u63a7 <strong>\u8d26\u6237\u6e17\u900f<\/strong>, \uff0c\u8be5\u6307\u6807\u7528\u4e8e\u8861\u91cf\u60a8\u5df2\u6210\u529f\u63a5\u89e6\u5230\u76ee\u6807\u5ba2\u6237\u4e2d\u7684\u591a\u5c11\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u3002\u5728\u67d0\u4e2a\u7ec4\u7ec7\u5185\u90e8\u8986\u76d6\u66f4\u5e7f\u7684\u8303\u56f4\u901a\u5e38\u4e0e\u66f4\u9ad8\u7684\u6210\u5355\u6982\u7387\u4ee5\u53ca\u552e\u540e\u4e1a\u52a1\u62d3\u5c55\u5448\u6b63\u76f8\u5173\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u540e\uff0cABM\u6210\u529f\u7684\u7ec8\u6781\u8861\u91cf\u6807\u51c6\u662f <strong>\u8d26\u6237\u6536\u5165\u4e0e\u751f\u547d\u5468\u671f\u4ef7\u503c<\/strong>. \u901a\u8fc7\u805a\u7126\u9ad8\u4ef7\u503c\u5ba2\u6237\uff0cABM \u8ba1\u5212\u65e8\u5728\u521b\u9020\u53ef\u89c2\u7684\u6536\u5165\u5e76\u5efa\u7acb\u957f\u671f\u5408\u4f5c\u5173\u7cfb\u3002\u8ffd\u8e2a\u76ee\u6807\u5ba2\u6237\u5e26\u6765\u7684\u6536\u5165\u60c5\u51b5\u2014\u2014\u5305\u62ec\u521d\u671f\u6536\u5165\u548c\u957f\u671f\u6536\u5165\u2014\u2014\u80fd\u6700\u6e05\u6670\u5730\u53cd\u6620\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u300279% \u7684\u8425\u9500\u4eba\u5458\u8868\u793a\uff0c\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\u6240\u5e26\u6765\u7684\u6295\u8d44\u56de\u62a5\u7387\u9ad8\u4e8e\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u3002 \u91c7\u7528ABM\u7684\u4f01\u4e1a\u8fd8\u8868\u793a\uff0c\u5176\u6295\u8d44\u56de\u62a5\u7387\u6bd4\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u9ad8\u51fa84%\u3002\u901a\u8fc7\u5229\u7528InvestGlass\u7684\u5206\u6790\u80fd\u529b\uff0c\u60a8\u53ef\u4ee5\u7ec6\u81f4\u5730\u8ffd\u8e2a\u8fd9\u4e9b\u6307\u6807\uff0c\u4ece\u800c\u6e05\u6670\u5730\u8bc1\u660eABM\u9879\u76ee\u5bf9\u4f01\u4e1a\u5229\u6da6\u7684\u5f71\u54cd\u3002\u8fd9\u79cd\u6301\u7eed\u7684\u8861\u91cf\u4e0e\u4f18\u5316\uff0c\u786e\u4fdd\u60a8\u7684ABM\u5de5\u4f5c\u59cb\u7ec8\u80fd\u521b\u9020\u6700\u5927\u4ef7\u503c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Upgrade_ABM_for_Financial_Services\"><\/span>\u5185\u5bb9\u5347\u7ea7\uff1a\u9762\u5411\u91d1\u878d\u670d\u52a1\u7684ABM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u91d1\u878d\u670d\u52a1\u884c\u4e1a\u5177\u6709\u590d\u6742\u7684\u9500\u552e\u5468\u671f\u548c\u9ad8\u4ef7\u503c\u7684\u5ba2\u6237\uff0c\u7279\u522b\u9002\u5408\u91c7\u7528\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff08ABM\uff09\u3002\u4e2a\u6027\u5316\u4e92\u52a8\u3001\u6570\u636e\u5b89\u5168\u548c\u5408\u89c4\u6027\u81f3\u5173\u91cd\u8981\uff0c\u8fd9\u4e5f\u662f\u8bb8\u591a\u516c\u53f8\u4f9d\u8d56 <a href=\"https:\/\/www.investglass.com\/zh\/%e7%bb%8f%e7%ba%aa%e4%ba%ba%e7%9a%84-crm\/\" target=\"_self\">\u91d1\u878d\u670d\u52a1\u4e13\u7528 CRM<\/a>. InvestGlass \u51ed\u501f\u5176 <a href=\"https:\/\/www.investglass.com\/zh\/%e7%91%9e%e5%a3%ab%e5%88%b6%e9%80%a0%e7%9a%84%e8%bd%af%e4%bb%b6-investglass-crm\/\" target=\"_self\">\u745e\u58eb\u5236\u9020\u7684\u8f6f\u4ef6<\/a> \u5e76\u5177\u6709\u5f3a\u5927\u7684\u529f\u80fd\uff0c\u4e3a\u5e0c\u671b\u5b9e\u65bd\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff08ABM\uff09\u7684\u91d1\u878d\u673a\u6784\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u786e\u4fdd\u7cbe\u51c6\u5b9a\u4f4d\u5e76\u4e25\u683c\u9075\u5b88\u6570\u636e\u4fdd\u62a4\u6807\u51c6\u3002\u5728\u8003\u8651\u4ee5\u4e0b\u65b9\u9762\u65f6\uff0c\u8fd9\u4e00\u70b9\u5c24\u4e3a\u91cd\u8981 <a href=\"https:\/\/www.investglass.com\/zh\/%e9%93%b6%e8%a1%8c%e4%b8%9a%e5%a6%82%e4%bd%95%e5%ae%9e%e6%96%bd-crm\/\" target=\"_self\">CRM\u5728\u94f6\u884c\u4e1a\u4e2d\u7684\u5b9e\u65bd\u60c5\u51b5<\/a> \u4ee5\u53ca\u5982\u4f55 <a href=\"https:\/\/www.investglass.com\/zh\/%e5%88%a9%e7%94%a8%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e6%8e%8c%e6%8f%a1%e6%8a%95%e8%b5%84%ef%bc%8c%e4%bc%98%e5%8c%96%e6%8a%95%e8%b5%84%e7%bb%84%e5%90%88\/\" target=\"_self\">\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u63d0\u5347\u6295\u8d44\u7ec4\u5408\u7ba1\u7406\u8868\u73b0<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overcoming_Challenges_Common_Pitfalls_and_Best_Practices_in_ABM_Implementation\"><\/span>\u514b\u670d\u6311\u6218\uff1aABM \u5b9e\u65bd\u4e2d\u7684\u5e38\u89c1\u8bef\u533a\u4e0e\u6700\u4f73\u5b9e\u8df5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08ABM\uff09\u7684\u597d\u5904\u663e\u800c\u6613\u89c1\uff0c\u4f46\u5b9e\u65bd ABM \u7b56\u7565\u5e76\u975e\u6ca1\u6709\u6311\u6218\u3002\u8bb8\u591a\u7ec4\u7ec7\u90fd\u4f1a\u9047\u5230\u4ece\u5185\u90e8\u534f\u540c\u95ee\u9898\u5230\u6280\u672f\u9650\u5236\u7b49\u5404\u79cd\u969c\u788d\u3002\u8bc6\u522b\u8fd9\u4e9b\u5e38\u89c1\u9677\u9631\u5e76\u91c7\u7528\u6700\u4f73\u5b9e\u8df5\u53ef\u4ee5\u663e\u7740\u63d0\u9ad8\u60a8\u7684\u6210\u529f\u51e0\u7387\uff0c\u5e76\u786e\u4fdd\u66f4\u5e73\u7a33\u5730\u8fc7\u6e21\u5230\u4ee5\u8d26\u53f7\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\u3002\u8fd9\u5173\u4e4e\u4ee5\u8fdc\u89c1\u548c\u6218\u7565\u89c4\u5212\u6765\u5f15\u9886\u8fd9\u6bb5\u65c5\u7a0b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5e38\u89c1\u7684\u6311\u6218\u4e4b\u4e00\u662f\u7f3a\u4e4f\u771f\u6b63\u7684\u9500\u552e\u4e0e\u5e02\u573a\u534f\u540c\u3002\u6b63\u5982\u6240\u8ba8\u8bba\u7684\uff0cABM\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff09\u9700\u8981\u4e00\u4e2a\u6df1\u5ea6\u6574\u5408\u7684\u2018\u9500\u5e02\u4e00\u4f53\u2019\uff08smarketing\uff09\u56e2\u961f\u3002\u5982\u679c\u6ca1\u6709\u6e05\u6670\u7684\u6c9f\u901a\u3001\u5171\u4eab\u7684\u76ee\u6807\u4ee5\u53ca\u5bf9\u76ee\u6807\u5ba2\u6237\u7684\u7edf\u4e00\u89c6\u56fe\uff0c\u5404\u9879\u5de5\u4f5c\u5c31\u4f1a\u53d8\u5f97\u652f\u79bb\u7834\u788e\u4e14\u6548\u7387\u4f4e\u4e0b\u3002\u4e3a\u4e86\u514b\u670d\u8fd9\u4e00\u95ee\u9898\uff0c\u5e94\u5efa\u7acb\u5b9a\u671f\u7684\u8054\u5408\u4f1a\u8bae\uff0c\u5b9a\u4e49\u5171\u4eab\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\uff0c\u5e76\u786e\u4fdd\u4e24\u4e2a\u56e2\u961f\u90fd\u80fd\u8bbf\u95ee\u76f8\u540c\u7684\u6570\u636e\u548c\u6d1e\u5bdf\uff0c\u6700\u597d\u901a\u8fc7\u50cf InvestGlass \u8fd9\u6837\u7684\u96c6\u4e2d\u5f0f\u5e73\u53f0\u6765\u5b9e\u73b0\u3002\u53e6\u4e00\u4e2a\u9677\u9631\u662f\u4e2a\u6027\u5316\u4e0d\u8db3\u3002\u4ec5\u4ec5\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u79f0\u547c\u516c\u53f8\u8054\u7cfb\u4eba\u662f\u8fdc\u8fdc\u4e0d\u591f\u7684\u3002\u771f\u6b63\u7684\u4e2a\u6027\u5316\u9700\u8981\u6df1\u5165\u7814\u7a76\u5ba2\u6237\u7684\u5177\u4f53\u6311\u6218\u3001\u5f71\u54cd\u4ed6\u4eec\u7684\u884c\u4e1a\u8d8b\u52bf\u4ee5\u53ca\u51b3\u7b56\u8005\u7684\u4e2a\u4eba\u89d2\u8272\u3002\u6295\u8d44\u4e8e\u80fd\u591f\u5b9e\u73b0\u8fd9\u79cd\u6df1\u5ea6\u6d1e\u5bdf\u7684\u5de5\u5177\u548c\u6d41\u7a0b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6280\u672f\u5c40\u9650\u6027\u4e5f\u4f1a\u963b\u788dABM\u7684\u6210\u529f\u3002\u8bb8\u591a\u4f20\u7edf\u7cfb\u7edf\u5e76\u975e\u4e3a\u652f\u6301ABM\u6240\u9700\u7684\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6570\u636e\u7ba1\u7406\u548c\u81ea\u52a8\u5316\u800c\u8bbe\u8ba1\u3002\u6295\u8d44\u4e8e\u73b0\u4ee3\u5316\u7684\u3001\u96c6\u6210\u7684 <a href=\"https:\/\/www.investglass.com\/zh\/%e7%a7%81%e4%ba%ba%e9%93%b6%e8%a1%8c-crm\/\" target=\"_self\">\u9762\u5411\u94f6\u884c\u548c\u91d1\u878d\u673a\u6784\u7684 CRM<\/a> \u5e76\u4e14\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u81f3\u5173\u91cd\u8981\u3002\u4f8b\u5982\uff0cInvestGlass \u63d0\u4f9b\u4e86\u8d26\u6237\u7ec6\u5206\u3001\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u6267\u884c\u4ee5\u53ca\u7efc\u5408\u5206\u6790\u7b49\u5de5\u5177\uff0c\u8fd9\u4e9b\u90fd\u662f\u53ef\u6269\u5c55\u7684 ABM\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff09\u9879\u76ee\u5fc5\u4e0d\u53ef\u5c11\u7684\uff0c\u5e76\u4e14\u53ef\u4ee5\u8f7b\u677e\u9002\u5e94 <a href=\"https:\/\/www.investglass.com\/zh\/%e7%89%99%e7%a7%91%e8%af%8a%e6%89%80%e7%9a%84-crm\/\" target=\"_self\">\u4e13\u4e3a\u7259\u79d1\u8bca\u6240\u5b9a\u5236\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf<\/a>. \u6b64\u5916\uff0c\u4e0d\u8981\u4f4e\u4f30\u53d8\u9769\u7ba1\u7406\u7684\u91cd\u8981\u6027\u3002\u4ece\u4ee5\u7ebf\u7d22\u4e3a\u4e2d\u5fc3\u7684\u5fc3\u6001\u8f6c\u53d8\u4e3a\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u5fc3\u6001\uff0c\u9700\u8981\u5728\u6574\u4e2a\u7ec4\u7ec7\u5185\u8fdb\u884c\u57f9\u8bad\u3001\u6e05\u6670\u7684\u6c9f\u901a\u548c\u6301\u7eed\u7684\u5f3a\u5316\u3002\u4ece\u8bd5\u70b9\u9879\u76ee\u5f00\u59cb\uff0c\u5c55\u793a\u65e9\u671f\u6210\u679c\uff0c\u5e76\u9010\u6b65\u5efa\u7acb\u52bf\u5934\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u4f73\u5b9e\u8df5\u5305\u62ec\u4ece\u6570\u91cf\u53ef\u63a7\u7684\u76ee\u6807\u8d26\u6237\u5c0f\u89c4\u6a21\u8d77\u6b65\uff0c\u6839\u636e\u6027\u80fd\u6570\u636e\u6301\u7eed\u4f18\u5316\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u753b\u50cf\uff08ICP\uff09\uff0c\u4ee5\u53ca\u57f9\u517b\u6301\u7eed\u5b66\u4e60\u548c\u9002\u5e94\u7684\u6587\u5316\u3002\u4f01\u4e1a\u901a\u5e38\u5c06\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7b56\u7565\u5206\u4e3a\u4e09\u4e2a\u5c42\u7ea7\uff1a\u6218\u7565\u578b ABM\uff081:1\uff09\u3001\u8f7b\u91cf\u578b ABM\uff081:Few\uff09\u548c\u7a0b\u5e8f\u5316 ABM\uff081:Many\uff09\uff0c\u5728\u5229\u7528\u2026\u2026\u65f6\u4e5f\u53ef\u4ee5\u5e94\u7528\u8fd9\u4e9b\u76f8\u540c\u7684\u539f\u5219\u3002 <a href=\"https:\/\/www.investglass.com\/zh\/%e6%b2%bb%e7%96%97%e5%b8%88%e7%9a%84-crm\/\" target=\"_self\">\u9762\u5411\u6cbb\u7597\u5e08\u548c\u8bca\u6240\u7684\u5782\u76f4\u9886\u57df\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf<\/a>. ABM Lite \u6709\u52a9\u4e8e\u5927\u89c4\u6a21\u89e6\u8fbe\u5ba2\u6237\u3002\u5b83\u9488\u5bf9\u4e00\u5c0f\u6279\u76f8\u4f3c\u7684\u6218\u7565\u5ba2\u6237\u91c7\u7528\u8f7b\u5ea6\u5b9a\u5236\u7684\u62d3\u5c55\u65b9\u5f0f\uff0c\u5e2e\u52a9\u56e2\u961f\u9ad8\u6548\u96c6\u4e2d\u8425\u9500\u8d44\u6e90\u3002\u5b9a\u671f\u5ba1\u67e5\u60a8\u7684\u5ba2\u6237\u4e92\u52a8\u6307\u6807\uff0c\u6536\u96c6\u9500\u552e\u548c\u8425\u9500\u90e8\u95e8\u7684\u53cd\u9988\uff0c\u5e76\u51c6\u5907\u597d\u8fed\u4ee3\u60a8\u7684\u7b56\u7565\u3002\u6b63\u5982 InvestGlass \u9996\u5e2d\u6267\u884c\u5b98\u4e9a\u5386\u5c71\u5927\u00b7\u52a0\u62c9\u5fb7 (Alexandre Gaillard) \u6240\u5efa\u8bae\u7684\u90a3\u6837\uff0c\u201cABM \u4e0d\u662f\u4e00\u79cd\u2018\u4e00\u52b3\u6c38\u9038\u2019\u7684\u7b56\u7565\u3002\u5b83\u662f\u4e0e\u60a8\u6700\u73cd\u8d35\u7684\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u7684\u6301\u7eed\u5bf9\u8bdd\uff0c\u9700\u8981\u4e0d\u65ad\u6539\u8fdb\u548c\u81f4\u529b\u4e8e\u7406\u89e3\u4ed6\u4eec\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u3002\u6211\u4eec\u7684\u5e73\u53f0\u65e8\u5728\u4fc3\u8fdb\u8fd9\u79cd\u52a8\u6001\u4e92\u52a8\uff0c\u786e\u4fdd\u60a8\u59cb\u7ec8\u9886\u5148\u4e00\u6b65\u3002\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_ABM_Trends_and_Evolution\"><\/span>ABM\u7684\u672a\u6765\uff1a\u8d8b\u52bf\u4e0e\u6f14\u53d8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\u5e76\u975e\u4e00\u4e2a\u9759\u6001\u7684\u6982\u5ff5\uff1b\u5b83\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u7531\u6280\u672f\u8fdb\u6b65\u3001\u4e70\u5bb6\u884c\u4e3a\u7684\u53d8\u5316\u4ee5\u53ca\u5bf9\u8d85\u7ea7\u4e2a\u6027\u5316\u7684\u65e5\u76ca\u9700\u6c42\u6240\u9a71\u52a8\u3002\u7d27\u8ddf\u8fd9\u4e9b\u8d8b\u52bf\u5bf9\u4e8e\u786e\u4fdd\u60a8\u7684 ABM \u7b56\u7565\u4fdd\u6301\u6709\u6548\u5e76\u6301\u7eed\u5728\u77ac\u606f\u4e07\u53d8\u7684\u5e02\u573a\u4e2d\u4ea4\u4ed8\u5353\u8d8a\u6210\u679c\u81f3\u5173\u91cd\u8981\u3002ABM \u7684\u672a\u6765\u6709\u671b\u5b9e\u73b0\u66f4\u9ad8\u7684\u7cbe\u51c6\u5ea6\u3001\u81ea\u52a8\u5316\u548c\u6574\u5408\u5ea6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u663e\u8457\u7684\u8d8b\u52bf\u662f\u5d1b\u8d77 <strong>\u4eba\u5de5\u667a\u80fd\u4e0e\u673a\u5668\u5b66\u4e60<\/strong> \u5728ABM\uff08\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff09\u4e2d\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u5e9e\u5927\u7684\u6570\u636e\u96c6\u6765\u66f4\u7cbe\u51c6\u5730\u9501\u5b9a\u7406\u60f3\u5ba2\u6237\u753b\u50cf\u3001\u9884\u6d4b\u54ea\u4e9b\u8d26\u6237\u6700\u6709\u53ef\u80fd\u8f6c\u5316\uff0c\u751a\u81f3\u63a8\u8350\u6700\u6709\u6548\u7684\u4e92\u52a8\u5185\u5bb9\u4e0e\u6e20\u9053\u3002\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u8fd8\u53ef\u4ee5\u5b9e\u65f6\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\uff0c\u6839\u636e\u8d26\u6237\u4e92\u52a8\u60c5\u51b5\u8c03\u6574\u4fe1\u606f\u4f20\u9012\u548c\u6295\u653e\u65b9\u5f0f\u3002\u8fd9\u79cd\u9884\u6d4b\u6027\u5206\u6790\u548c\u81ea\u52a8\u5316\u6c34\u5e73\u5c06\u4f7fABM\u66f4\u52a0\u9ad8\u6548\u548c\u5f3a\u5927\uff0c\u8ba9\u8425\u9500\u4eba\u5458\u80fd\u591f\u4e13\u6ce8\u4e8e\u6218\u7565\u76d1\u7763\uff0c\u800c\u4e0d\u662f\u624b\u52a8\u4f18\u5316\u3002\u5c06\u4eba\u5de5\u667a\u80fd\u6574\u5408\u5230InvestGlass\u7b49\u5e73\u53f0\u4e2d\uff0c\u5c06\u8fdb\u4e00\u6b65\u8d4b\u80fd\u4f01\u4e1a\u6267\u884c\u9ad8\u5ea6\u590d\u6742\u7684ABM\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u4e2a\u5173\u952e\u53d1\u5c55\u662f\u5bf9\u2026\u2026\u7684\u65e5\u76ca\u91cd\u89c6 <strong>\u8d2f\u7a7f\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u7684\u534f\u540c\u7f16\u6392<\/strong>. ABM \u6b63\u5728\u8d85\u8d8a\u5355\u7eaf\u7684\u83b7\u5ba2\uff0c\u5ef6\u4f38\u81f3\u73b0\u6709\u5ba2\u6237\u7684\u7ef4\u7cfb\u4e0e\u62d3\u5c55\u3002\u8fd9\u610f\u5473\u7740\u4e0d\u4ec5\u8981\u4e3a\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd8\u8981\u4e3a\u73b0\u6709\u5ba2\u6237\u534f\u8c03\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u786e\u4fdd\u4ed6\u4eec\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u4e2d\u83b7\u5f97\u76f8\u5173\u7684\u6c9f\u901a\u4e0e\u652f\u6301\u3002\u8fd9\u79cd\u88ab\u79f0\u4e3a\u57fa\u4e8e\u8d26\u6237\u7684\u4f53\u9a8c\uff08ABX\uff09\u7684\u6574\u4f53\u65b9\u6cd5\u65e8\u5728\u6bcf\u4e2a\u63a5\u89e6\u70b9\u521b\u9020\u65e0\u7f1d\u4e14\u79ef\u6781\u7684\u4f53\u9a8c\uff0c\u57f9\u517b\u5fe0\u8bda\u5ea6\uff0c\u652f\u6301\u5ba2\u6237\u83b7\u53d6\uff0c\u5e76\u901a\u8fc7\u5bf9\u73b0\u6709\u8d26\u6237\u7684\u62d3\u5c55\u7b56\u7565\u63a8\u52a8\u4ea4\u53c9\u9500\u552e\u548c\u5347\u7ea7\u673a\u4f1a\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u50cf InvestGlass \u8fd9\u6837\u7ba1\u7406\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u7684\u7efc\u5408\u5e73\u53f0\u53d8\u5f97\u5f25\u8db3\u73cd\u8d35\u3002\u6b64\u5916\uff0c\u2026\u2026\u7684\u91cd\u8981\u6027 <a href=\"https:\/\/www.investglass.com\/zh\/%e6%95%b0%e6%8d%ae%e4%b8%bb%e6%9d%83%e5%92%8c%e7%bd%91%e7%bb%9c%e5%ae%89%e5%85%a8%e7%9a%84%e5%9f%ba%e6%9c%ac%e8%a7%81%e8%a7%a3%e5%92%8c%e6%9c%80%e4%bd%b3%e5%81%9a%e6%b3%95\/\" target=\"_self\">\u6570\u636e\u4e3b\u6743\u548c\u7f51\u7edc\u5b89\u5168<\/a> \u53ea\u4f1a\u4e0d\u65ad\u589e\u957f\uff0c\u8fd9\u4f7f\u5f97 InvestGlass \u7684\u745e\u58eb\u4e3b\u6743\uff08\u5c5e\u6027\uff09\u6210\u4e3a\u4e00\u4e2a\u66f4\u5177\u5438\u5f15\u529b\u7684\u547d\u9898\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u540e\uff0c\u96c6\u6210 <strong>\u610f\u5411\u6570\u636e<\/strong> \u5c06\u53d8\u5f97\u66f4\u52a0\u6210\u719f\u3002\u4e86\u89e3\u54ea\u4e9b\u8d26\u6237\u6b63\u5728\u79ef\u6781\u7814\u7a76\u5e76\u8868\u73b0\u51fa\u8d2d\u4e70\u610f\u5411\uff0c\u80fd\u591f\u5b9e\u73b0\u6781\u5176\u53ca\u65f6\u4e14\u76f8\u5173\u7684\u5916\u5c55\u3002\u901a\u8fc7\u5c06\u610f\u5411\u6570\u636e\u4e0e\u60a8\u73b0\u6709\u7684\u516c\u53f8\u5c5e\u6027\u548c\u884c\u4e3a\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u60a8\u53ef\u4ee5\u8bc6\u522b\u51fa\u5bf9\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u6709\u2018\u5e02\u573a\u9700\u6c42\u2019\u7684\u8d26\u6237\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u6765\u5438\u5f15\u76ee\u6807\u8d26\u6237\u4ee5\u53ca\u5df2\u7ecf\u5904\u4e8e\u5e02\u573a\u4e2d\u7684\u8d26\u6237\u3002\u8fd9\u79cd\u524d\u77bb\u6027\u7684\u65b9\u6cd5\u53ef\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u65e0\u6548\u52aa\u529b\u5e76\u6700\u5927\u5316\u8f6c\u5316\u7387\u3002\u5728 InvestGlass \u7b49\u5e73\u53f0\u7684\u652f\u6301\u4e0b\uff0cABM \u7684\u6301\u7eed\u6f14\u8fdb\u786e\u4fdd\u4e86\u4f01\u4e1a\u80fd\u591f\u901a\u8fc7\u65e0\u4e0e\u4f26\u6bd4\u7684\u7cbe\u51c6\u5ea6\u548c\u6709\u6548\u6027\u6765\u63a5\u89e6\u5176\u6700\u6709\u4ef7\u503c\u7684\u8d26\u6237\uff0c\u4ece\u800c\u4fdd\u6301\u7ade\u4e89\u4f18\u52bf\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Upgrade_Maximising_Your_Sales_Pipeline_with_ABM\"><\/span>\u5185\u5bb9\u5347\u7ea7\uff1a\u5229\u7528 ABM \u6700\u5927\u5316\u60a8\u7684\u9500\u552e\u6f0f\u6597<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e\u8d26\u53f7 Marketing (ABM) \u4e0e\u4f18\u5316\u9500\u552e\u6f0f\u6597\u672c\u8d28\u4e0a\u606f\u606f\u76f8\u5173\u3002\u901a\u8fc7\u805a\u7126\u9ad8\u4ef7\u503c\u5ba2\u6237\uff0c\u60a8\u53ef\u4ee5\u7f29\u77ed\u9500\u552e\u5468\u671f\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u4e86\u89e3\u66f4\u591a\u5173\u4e8e <a href=\"https:\/\/www.investglass.com\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e9%94%80%e5%94%ae%e7%ae%a1%e9%81%93%ef%bc%8c%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e9%94%80%e5%94%ae%e7%ae%a1%e9%81%93\/\" target=\"_self\">\u4ec0\u4e48\u662f\u9500\u552e\u6f0f\u6597\u53ca\u5982\u4f55\u642d\u5efa\u9500\u552e\u6f0f\u6597<\/a> \u4ee5\u53ca ABM \u7b56\u7565\u5982\u4f55\u80fd\u591f\u6781\u5927\u5730\u63d0\u5347\u60a8\u7684\u8425\u9500\u6548\u679c\uff0c\u4ece\u800c\u5e26\u6765\u66f4\u53ef\u9884\u6d4b\u7684\u6536\u5165\u589e\u957f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_Embracing_Precision_with_Account_Based_Marketing\"><\/span>\u7ed3\u8bba\uff1a\u62e5\u62b1\u57fa\u4e8e\u5ba2\u6237\u7684\u7cbe\u51c6\u8425\u9500<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u4ee3\u8868\u4e86\u4f01\u4e1a\u5bf9\u5f85\u5176\u6700\u6709\u4ef7\u503c\u5ba2\u6237\u7684\u65b9\u5f0f\u7684\u6839\u672c\u8f6c\u53d8\u3002\u5b83\u4ece\u5e7f\u6cdb\u4e14\u5f80\u5f80\u6548\u7387\u4f4e\u4e0b\u7684\u7fa4\u4f17\u8425\u9500\u7b56\u7565\uff0c\u8f6c\u5411\u9ad8\u5ea6\u805a\u7126\u3001\u4e2a\u6027\u5316\u548c\u534f\u4f5c\u6027\u7684\u6218\u7565\u3002\u901a\u8fc7\u5c06\u6bcf\u4e2a\u9ad8\u4ef7\u503c\u8d26\u6237\u89c6\u4e3a\u552f\u4e00\u7684\u5e02\u573a\uff0c\u7ec4\u7ec7\u53ef\u4ee5\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u6700\u5177\u5f71\u54cd\u529b\u7684\u5730\u65b9\uff0c\u4ece\u800c\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u5173\u7cfb\u3001\u7f29\u77ed\u9500\u552e\u5468\u671f\u5e76\u663e\u8457\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u8fd9\u662f\u4e3a\u4e86\u5728\u8ffd\u6c42\u6536\u5165\u589e\u957f\u7684\u8fc7\u7a0b\u4e2d\u66f4\u806a\u660e\u5730\u5de5\u4f5c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u66f4\u5356\u529b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u5b9e\u65bdABM\u7684\u65c5\u7a0b\u9700\u8981\u6df1\u5165\u7406\u89e3\u5ba2\u6237\u3001\u521b\u4f5c\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u5185\u5bb9\uff0c\u4ee5\u53ca\u81f3\u5173\u91cd\u8981\u7684\u9500\u552e\u4e0e\u5e02\u573a\u56e2\u961f\u4e4b\u95f4\u7684\u65e0\u7f1d\u534f\u540c\u3002\u5b83\u8fd8\u9700\u8981\u5408\u9002\u7684\u6280\u672f\u652f\u6491\u3002\u8bf8\u5982InvestGlass\u4e4b\u7c7b\u7684\u5e73\u53f0\u63d0\u4f9b\u4e86\u8bc6\u522b\u3001\u4e92\u52a8\u3001\u57f9\u80b2\u548c\u8861\u91cf\u76ee\u6807\u5ba2\u6237\u6240\u9700\u7684\u5173\u952e\u5de5\u5177\uff0c\u540c\u65f6\u901a\u8fc7InvestGlass\u7684\u745e\u58eb\u6570\u636e\u4e3b\u6743\u786e\u4fdd\u6700\u9ad8\u6807\u51c6\u7684\u6570\u636e\u5b89\u5168\u3002\u62e5\u62b1ABM\u4e0d\u4ec5\u4ec5\u662f\u91c7\u7528\u4e00\u79cd\u65b0\u7684\u8425\u9500\u7b56\u7565\uff0c\u66f4\u662f\u8981\u8f6c\u53d8\u60a8\u7684\u6574\u4e2a\u8d70\u5411\u5e02\u573a\u6218\u7565\uff0c\u4ee5\u5b9e\u73b0\u65e0\u4e0e\u4f26\u6bd4\u7684\u7cbe\u51c6\u5ea6\u5e76\u63a8\u52a8\u4e1a\u52a1\u7684\u53ef\u6301\u7eed\u589e\u957f\u3002B2B\u4e92\u52a8\u7684\u672a\u6765\u662f\u4e2a\u6027\u5316\u3001\u6218\u7565\u5316\u548c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\uff0c\u501f\u52a9ABM\uff0c\u60a8\u5c06\u5177\u5907\u5f15\u9886\u672a\u6765\u7684\u5f3a\u5927\u5b9e\u529b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_Account_Based_Marketing\"><\/span>\u5173\u4e8e\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\u7684\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_the_primary_difference_between_ABM_and_inbound_marketing\"><\/span>1. ABM \u4e0e\u5165\u7ad9\u8425\u9500\uff08inbound marketing\uff09\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ABM\uff08\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff09\u4e13\u6ce8\u4e8e\u901a\u8fc7\u91cf\u8eab\u5b9a\u5236\u7684\u6d3b\u52a8\u6765\u9501\u5b9a\u7279\u5b9a\u7684\u3001\u9884\u5148\u8bc6\u522b\u7684\u9ad8\u4ef7\u503c\u8d26\u6237\uff0c\u672c\u8d28\u4e0a\u662f\u4ece\u4e0b\u81f3\u4e0a\u8fd0\u4f5c\u3002\u76f8\u53cd\uff0c\u5165\u7ad9\u8425\u9500\u65e8\u5728\u901a\u8fc7\u5185\u5bb9\u548cSEO\u5438\u5f15\u5e7f\u6cdb\u7684\u53d7\u4f17\uff0c\u4ece\u4e0a\u5230\u4e0b\u5c06\u6f5c\u5728\u5ba2\u6237\u5438\u5f15\u5230\u6f0f\u6597\u4e2d\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Is_Account_Based_Marketing_only_suitable_for_large_enterprises\"><\/span>2. \u8d26\u53f7\u5316\u8425\u9500\u53ea\u9002\u7528\u4e8e\u5927\u578b\u4f01\u4e1a\u5417\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136ABM\u901a\u5e38\u4e0e\u5927\u578b\u4f01\u4e1a\u8054\u7cfb\u5728\u4e00\u8d77\uff0c\u4f46\u5b83\u5bf9\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\u90fd\u975e\u5e38\u6709\u6548\uff0c\u7279\u522b\u662f\u90a3\u4e9b\u62e5\u6709\u9ad8\u4ef7\u503c\u4ea7\u54c1\u6216\u670d\u52a1\u4ee5\u53ca\u660e\u786e\u5b9a\u4e49\u7684\u7406\u60f3\u5ba2\u6237\u753b\u50cf\u7684\u4f01\u4e1a\u3002\u5173\u952e\u5728\u4e8e\u8c03\u6574ABM\u7684\u6295\u5165\u89c4\u6a21\uff0c\u4f7f\u5176\u4e0e\u60a8\u7684\u8d44\u6e90\u548c\u76ee\u6807\u5e02\u573a\u76f8\u5339\u914d\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_How_long_does_it_take_to_see_results_from_an_ABM_strategy\"><\/span>3. \u770b\u5230ABM\uff08\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff09\u7b56\u7565\u7684\u6548\u679c\u9700\u8981\u591a\u957f\u65f6\u95f4\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ABM\u89c1\u5230\u6210\u6548\u7684\u65f6\u95f4\u5468\u671f\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u60a8\u53ef\u80fd\u4f1a\u57283\u52306\u4e2a\u6708\u5185\u5f00\u59cb\u770b\u5230\u521d\u6b65\u7684\u4e92\u52a8\u548c\u9500\u552e\u6f0f\u6c34\u7ba1\u7ebf\uff08pipeline\uff09\u7684\u8fdb\u5c55\u3002\u968f\u7740\u5173\u7cfb\u7684\u52a0\u6df1\u548c\u4ea4\u6613\u7684\u8fbe\u6210\uff0c\u663e\u8457\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u901a\u5e38\u4f1a\u57286\u523012\u4e2a\u6708\u5185\u663e\u73b0\u51fa\u6765\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_What_are_the_most_important_tools_for_an_ABM_strategy\"><\/span>4. \u5b9e\u65bdABM\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff09\u6218\u7565\u6700\u91cd\u8981\u7684\u5de5\u5177\u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u5f3a\u5927\u7684CRM\u7cfb\u7edf\u662f\u57fa\u7840\uff0c\u4e5f\u662f\u6700\u91cd\u8981\u7684\u4e00\u73af <strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5de5\u5177<\/strong> \u8fd8\u5305\u62ec\u8425\u9500\u81ea\u52a8\u5316\u3001\u5ba2\u6237\u667a\u80fd\u548c\u5e7f\u544a\u529f\u80fd\u3002\u8fd9\u4e9b\u7cfb\u7edf\u5e2e\u52a9\u56e2\u961f\u7ba1\u7406 <strong>\u76ee\u6807\u5ba2\u6237\u5217\u8868<\/strong> \u5e76\u6267\u884c <strong>\u57fa\u4e8e\u8d26\u53f7\u7684\u5e7f\u544a<\/strong>. InvestGlass \u5c06\u8bb8\u591a\u8fd9\u4e9b\u57fa\u672c\u529f\u80fd\u6574\u5408\u5230\u4e00\u4e2a\u5355\u4e00\u7684\u96c6\u6210\u5e73\u53f0\u4e2d\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_How_do_sales_and_marketing_teams_collaborate_effectively_in_ABM\"><\/span>5. \u9500\u552e\u56e2\u961f\u548c\u5e02\u573a\u56e2\u961f\u5982\u4f55\u5728 ABM \u4e2d\u8fdb\u884c\u6709\u6548\u534f\u4f5c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u6548\u7684\u534f\u4f5c\u5305\u62ec\u5171\u540c\u7684\u76ee\u6807\u3001\u8054\u5408\u9009\u62e9\u5ba2\u6237\u3001\u5b9a\u671f\u7684\u6c9f\u901a\uff0c\u4ee5\u53ca\u901a\u8fc7\u5171\u540c\u7684\u5e73\u53f0\u5b9e\u73b0\u5ba2\u6237\u6570\u636e\u7684\u7edf\u4e00\u89c6\u56fe\u3002\u4e24\u4e2a\u56e2\u961f\u90fd\u9700\u8981\u7406\u89e3\u5e76\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u652f\u6301\u5f7c\u6b64\u7684\u89d2\u8272\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Can_ABM_be_used_for_customer_retention_and_expansion_not_just_acquisition\"><\/span>6. ABM\u662f\u5426\u53ef\u4ee5\u7528\u4e8e\u5ba2\u6237\u7559\u5b58\u548c\u589e\u8d2d\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u83b7\u5ba2\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b8c\u5168\u6b63\u786e\u3002ABM \u7684\u539f\u5219\u5bf9\u4e8e\u7ef4\u7cfb\u73b0\u6709\u5ba2\u6237\u5173\u7cfb\u3001\u8bc6\u522b\u8ffd\u52a0\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u673a\u4f1a\u3001\u786e\u4fdd\u957f\u671f\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff08\u5305\u62ec\u62d3\u5c55\u6218\u7565\u5ba2\u6237\uff09\u975e\u5e38\u6709\u6548\u3002\u8fd9\u79cd\u65b9\u6cd5\u901a\u5e38\u88ab\u79f0\u4e3a\u57fa\u4e8e\u8d26\u53f7\u7684\u4f53\u9a8c (ABX)\uff0c\u5b83\u8fd8\u53ef\u4ee5\u901a\u8fc7\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5e02\u573a\u8425\u9500\u548c\u9500\u552e\u52aa\u529b\u6765\u63a8\u52a8\u73b0\u6709\u8d26\u53f7\u7684\u4e1a\u52a1\u589e\u957f\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_What_kind_of_content_works_best_for_ABM_campaigns\"><\/span>7. \u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u6700\u9002\u5408 ABM\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff09\u6d3b\u52a8\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u548c\u9488\u5bf9\u91c7\u8d2d\u59d4\u5458\u4f1a\u4e0d\u540c\u6210\u5458\u7684\u5177\u4f53\u8d26\u6237\u6311\u6218\u7684\u4e2a\u6027\u5316\u6d88\u606f\u4f20\u9012\u662f\u6700\u6709\u6548\u7684\uff0c\u5176\u76ee\u6807\u662f\u5728\u6574\u4e2a\u8d26\u6237\u4e2d\u63d0\u4f9b\u76f8\u5173\u5185\u5bb9\u3002\u8fd9\u53ef\u4ee5\u5305\u62ec\u5b9a\u5236\u7684\u6848\u4f8b\u7814\u7a76\u3001\u7279\u5b9a\u884c\u4e1a\u7684\u767d\u76ae\u4e66\u3001\u91cf\u8eab\u5b9a\u5236\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\u4ee5\u53ca\u5b9a\u5236\u7684\u63d0\u6848\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_How_do_you_measure_the_ROI_of_an_ABM_programme\"><\/span>8. \u60a8\u5982\u4f55\u8861\u91cfABM\uff08\u8d26\u6237\u57fa\u4e8e\u8425\u9500\uff09\u9879\u76ee\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ABM \u4e2d\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u662f\u901a\u8fc7\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6307\u6807\u6765\u8861\u91cf\u7684\uff0c\u4f8b\u5982\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3001\u9500\u552e\u6f0f\u6597\u6d41\u8f6c\u901f\u5ea6\u3001\u5e73\u5747\u4ea4\u6613\u989d\u3001\u5ba2\u6237\u6e17\u900f\u7387\uff0c\u4ee5\u53ca\u6700\u7ec8\u4ece\u76ee\u6807\u5ba2\u6237\u90a3\u91cc\u4ea7\u751f\u7684\u6536\u5165\u3002\u4f20\u7edf\u7684\u7ebf\u7d22\u6307\u6807\u76f8\u5173\u6027\u8f83\u4f4e\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_What_is_the_role_of_data_in_a_successful_ABM_strategy\"><\/span>9. \u6570\u636e\u5728\u6210\u529f\u7684ABM\u6218\u7565\u4e2d\u626e\u6f14\u4ec0\u4e48\u89d2\u8272\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u636e\u5728ABM\uff08\u57fa\u4e8e\u5ba2\u6237\u7684\u8425\u9500\uff09\u7684\u6bcf\u4e2a\u9636\u6bb5\u90fd\u81f3\u5173\u91cd\u8981\uff1a\u4ece\u8bc6\u522b\u7406\u60f3\u5ba2\u6237\u753b\u50cf\uff08ICP\uff09\u3001\u5229\u7528\u4e92\u52a8\u548c\u4f01\u4e1a\u7279\u5f81\u4fe1\u53f7\u6765\u8bc6\u522b\u76ee\u6807\u8d26\u6237\u3001\u5bf9\u8425\u9500\u5408\u683c\u8d26\u6237\uff08MQA\uff09\u8fdb\u884c\u8bc4\u5206\u5e76\u4f18\u5148\u5904\u7406\u9ad8\u4ef7\u503c\u76ee\u6807\u8d26\u6237\uff0c\u5230\u4e2a\u6027\u5316\u5185\u5bb9\u3001\u8ffd\u8e2a\u4e92\u52a8\u4ee5\u53ca\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff1b\u5b83\u8fd8\u652f\u6301\u5728\u76ee\u6807\u516c\u53f8\u5185\u90e8\u7b5b\u9009\u5173\u952e\u6f5c\u5728\u5ba2\u6237\u3002\u6570\u636e\u4e3a\u7cbe\u51c6\u5b9a\u4f4d\u548c\u4f18\u5316\u63d0\u4f9b\u4e86\u6240\u9700\u7684\u6d1e\u5bdf\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Why_is_InvestGlass_Swiss_sovereignty_important_for_ABM\"><\/span>10. \u4e3a\u4ec0\u4e48 InvestGlass \u7684\u745e\u58eb\u4e3b\u6743\u5bf9 ABM \u81f3\u5173\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u745e\u58eb\u6570\u636e\u4e3b\u6743\u786e\u4fdd\u60a8\u7684\u5b9d\u8d35\u8d26\u6237\u6570\u636e\u5728\u4e16\u754c\u4e0a\u6700\u4e25\u683c\u7684\u6570\u636e\u4fdd\u62a4\u6cd5\u5f8b\u4e0b\u8fdb\u884c\u5b58\u50a8\u548c\u5904\u7406\u3002\u8fd9\u63d0\u4f9b\u4e86\u66f4\u9ad8\u7684\u5b89\u5168\u6027\u548c\u9690\u79c1\u6027\uff0c\u8fd9\u5bf9\u4e8e\u4e0e\u9ad8\u51c0\u503c\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\u4ee5\u53ca\u9075\u5b88\u4e25\u683c\u7684\u6cd5\u89c4\uff08\u5c24\u5176\u662f\u5728\u91d1\u878d\u670d\u52a1\u7b49\u884c\u4e1a\uff09\u81f3\u5173\u91cd\u8981\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Imagine you are a master archer, standing before a vast forest. Your goal is to hit a specific, prized target hidden deep within. Would you loose a thousand arrows indiscriminately, hoping one might find its mark, or would you meticulously scout the terrain, identify the precise location of your target, and then craft a single, [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":46571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[39],"class_list":["post-50792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Account-Based Marketing: A Strategic Approach | InvestGlass<\/title>\n<meta name=\"description\" content=\"Discover Account-Based Marketing and learn how to target high-value accounts effectively for better B2B results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/zh\/\u4ec0\u4e48\u662f\u57fa\u4e8e\u8d26\u53f7\u7684\u8425\u9500\uff08abm\uff09\uff0c\u5b83\u5bf9\u73b0\u4ee3\u4f01\u4e1a\u5982\u4f55\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Account-Based Marketing and How Does It Work for Modern Enterprises?\" \/>\n<meta property=\"og:description\" content=\"Imagine you are a master archer, standing before a vast forest. 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