{"id":41806,"date":"2024-12-29T07:48:37","date_gmt":"2024-12-29T06:48:37","guid":{"rendered":"https:\/\/www.investglass.com\/?p=41806"},"modified":"2025-04-01T07:28:56","modified_gmt":"2025-04-01T05:28:56","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%94%af%e6%9f%b1%e9%a1%b5%e9%9d%a2%ef%bc%8c%e4%b8%ba%e4%bb%80%e4%b9%88%e5%ae%83%e5%af%b9%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%88%98%e7%95%a5%e8%87%b3","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/zh\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/","title":{"rendered":"\u4ec0\u4e48\u662f\u652f\u67f1\u9875\u9762\uff0c\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u81f3\u5173\u91cd\u8981\uff1f"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u5728\u5f53\u4eca\u7684\u6570\u5b57\u65f6\u4ee3\uff0c\u521b\u5efa\u4e00\u4e2a\u5f3a\u5927\u7684\u5728\u7ebf\u5f62\u8c61\u5bf9\u4e8e\u4f01\u4e1a\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u968f\u7740\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u6218\u7565\u5fc5\u987b\u4e0d\u65ad\u9002\u5e94\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u7684\u53d8\u5316\uff0c\u4ee5\u4fdd\u6301\u6709\u6548\u6027\u3002\u5176\u4e2d\u4e00\u79cd\u8fd1\u5e74\u6765\u65e5\u76ca\u7a81\u51fa\u7684\u7b56\u7565\u5c31\u662f\u4f7f\u7528\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f\u3002 \u652f\u67f1\u9875\u9762<\/strong>.<\/p>\n\n\n\n

\u6839\u636e\u4e00\u9879\u00a0HubSpot<\/strong>\u00a0\u7814\u7a76\u53d1\u73b0\uff0c\u5b9e\u65bd\u652f\u67f1\u548c\u96c6\u7fa4\u5185\u5bb9\u6218\u7565\u7684\u7f51\u7ad9\u5728\u4ee5\u4e0b\u65b9\u9762\u53d6\u5f97\u4e86\u663e\u8457\u6210\u6548\u00a0\u6709\u673a\u6d41\u91cf\u589e\u52a0 40%<\/strong>\u00a0\u5728\u516d\u4e2a\u6708\u5185\u3002\u6b64\u5916\u3001,\u00a0\u8425\u9500\u4eba\u5458 95%<\/strong>\u00a0\u4ed6\u4eec\u4e00\u81f4\u8ba4\u4e3a\uff0c\u56f4\u7ed5\u652f\u67f1\u9875\u9762\u548c\u4e3b\u9898\u7fa4\u7ec4\u7ec4\u7ec7\u5185\u5bb9\u53ef\u4ee5\u6539\u5584\u00a0\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6027\u80fd\u548c\u7528\u6237\u4f53\u9a8c<\/strong>\u00a0<\/a>(\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240\uff0c2023 \u5e74\uff09\u3002.<\/p>\n\n\n\n

\u652f\u67f1\u9875\u9762\u4e0d\u4ec5\u4ec5\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u754c\u7684\u4e00\u4e2a\u6d41\u884c\u8bcd\uff0c\u5b83\u8fd8\u662f\u4e00\u79cd\u6218\u7565\u6027\u5de5\u5177\uff0c\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u7f51\u7ad9\u7684\u641c\u7d22\u5f15\u64ce\u53ef\u89c1\u5ea6\u548c\u7528\u6237\u4f53\u9a8c\u3002\u6b64\u5916\uff0c\u652f\u67f1\u9875\u9762\u8fd8\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u5168\u9762\u3001\u6709\u5e8f\u7684\u5185\u5bb9\u6765\u6ee1\u8db3\u641c\u7d22\u8005\u7684\u9700\u6c42\uff0c\u4ece\u800c\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff08SERP\uff09\u4e0a\u7684\u53ef\u89c1\u5ea6\u3002\u672c\u6587\u5c06\u63a2\u8ba8\u4ec0\u4e48\u662f\u652f\u67f1\u9875\u9762\u3001\u5b83\u4eec\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u53ca\u5982\u4f55 \u5728\u5185\u5bb9\u6218\u7565\u4e2d\u6709\u6548\u5b9e\u65bd<\/a>.<\/p>\n\n\n\n

\u4e86\u89e3\u652f\u67f1\u9875\u9762<\/h2>\n\n\n\n

\u4e2d\u5fc3\u652f\u67f1\u9875\u9762\u662f\u6df1\u5165\u63a2\u8ba8\u4e00\u4e2a\u5e7f\u6cdb\u4e3b\u9898\u7684\u5927\u91cf\u8be6\u7ec6\u5185\u5bb9\u3002\u5b83\u662f\u76f8\u5173\u5b50\u4e13\u9898\u7684\u4e2d\u5fc3\u67a2\u7ebd\u6216\u951a\u70b9\uff0c\u8fd9\u4e9b\u5b50\u4e13\u9898\u5728\u4e13\u9898\u96c6\u7fa4\u9875\u9762\u4e2d\u5f97\u5230\u66f4\u8be6\u7ec6\u7684\u9610\u8ff0\u3002\u8fd9\u5c31\u5f62\u6210\u4e86\u4e00\u4e2a\u4e3b\u9898\u96c6\u7fa4\uff0c\u8fd9\u662f\u4e00\u79cd\u7ed3\u6784\u5316\u7684\u5185\u5bb9\u7ec4\u7ec7\u65b9\u5f0f\uff0c\u4e2d\u5fc3\u652f\u67f1\u9875\u9762\u94fe\u63a5\u5230\u5404\u79cd\u76f8\u5173\u7684\u5b50\u4e3b\u9898\u9875\u9762\u3002\u8fd9\u4e9b\u96c6\u7fa4\u9875\u9762\u94fe\u63a5\u56de\u652f\u67f1\u9875\u9762\uff0c\u5f62\u6210\u4e00\u4e2a\u76f8\u4e92\u5173\u8054\u7684\u5185\u5bb9\u7f51\uff0c\u4ece\u800c\u589e\u5f3a\u7f51\u7ad9\u7684\u6574\u4f53\u7ed3\u6784\u548c\u5bfc\u822a\u529f\u80fd\u3002.<\/p>\n\n\n\n

\u652f\u67f1\u9875\u9762\u7684\u7279\u70b9<\/h3>\n\n\n\n
    \n
  1. \u5e7f\u6cdb\u7684\u4e3b\u9898\u8986\u76d6\u9762<\/strong>:\u652f\u67f1\u9875\u9762\u6d89\u53ca\u4e0e\u60a8\u76f8\u5173\u7684\u5e7f\u6cdb\u4e3b\u9898\u3002 \u4ea7\u4e1a<\/a> \u6216\u4e1a\u52a1\u3002\u5b83\u5bf9\u4e3b\u9898\u5185\u5bb9\u8fdb\u884c\u4e86\u5168\u9762\u6982\u8ff0\uff0c\u786e\u4fdd\u8bfb\u8005\u5bf9\u4e3b\u9898\u6709\u6df1\u523b\u7684\u7406\u89e3\u3002.<\/li>\n\n\n\n
  2. \u6df1\u5ea6\u5185\u5bb9<\/strong>:\u867d\u7136\u652f\u67f1\u9875\u9762\u6db5\u76d6\u4e86\u4e00\u4e2a\u5e7f\u6cdb\u7684\u4e3b\u9898\uff0c\u4f46\u5b83\u6df1\u5165\u5177\u4f53\uff0c\u63d0\u4f9b\u4e86\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u548c\u4fe1\u606f\u3002\u8fd9\u79cd\u6df1\u5165\u7684\u652f\u67f1\u5185\u5bb9\u53ef\u4ee5\u6811\u7acb\u4f60\u5728\u8be5\u4e3b\u9898\u4e0a\u7684\u6743\u5a01\u6027\u548c\u4e13\u4e1a\u6027\u3002.<\/li>\n\n\n\n
  3. \u5185\u90e8\u94fe\u63a5<\/strong>:\u652f\u67f1\u9875\u9762\u7684\u4e00\u4e2a\u4e3b\u8981\u7279\u70b9\u662f\u6218\u7565\u6027\u5730\u4f7f\u7528\u5185\u90e8\u94fe\u63a5\u3002\u5b83\u4eec\u4e0e\u96c6\u7fa4\u5185\u5bb9\u9875\u9762\u4e4b\u95f4\u76f8\u4e92\u94fe\u63a5\uff0c\u96c6\u7fa4\u5185\u5bb9\u9875\u9762\u6db5\u76d6\u4e86\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u5b50\u4e3b\u9898\u3002\u8fd9\u79cd\u94fe\u63a5\u7ed3\u6784\u53ef\u5f15\u5bfc\u8bfb\u8005\u8bbf\u95ee\u76f8\u5173\u5185\u5bb9\uff0c\u4ece\u800c\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u3002.<\/li>\n\n\n\n
  4. \u641c\u7d22\u5f15\u64ce\u53cb\u597d<\/strong>:\u652f\u67f1\u9875\u9762\u7684\u8bbe\u8ba1\u8003\u8651\u5230\u4e86\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u5b83\u4eec\u901a\u5e38\u9488\u5bf9\u4e0e\u4e2d\u5fc3\u4e3b\u9898\u76f8\u5173\u7684\u5927\u91cf\u5173\u952e\u8bcd\u548c\u77ed\u8bed\uff0c\u4ece\u800c\u63d0\u9ad8\u9875\u9762\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u5ea6\u3002.<\/li>\n<\/ol>\n\n\n\n

    \u4e3a\u4ec0\u4e48\u652f\u67f1\u9875\u9762\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6218\u7565\u81f3\u5173\u91cd\u8981\uff1f<\/h2>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u5728\u5185\u5bb9\u6218\u7565\u4e2d\u5b9e\u65bd\u652f\u67f1\u9875\u9762\u53ca\u5176\u76f8\u5173\u7684\u96c6\u7fa4\u5185\u5bb9\uff0c\u4f1a\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5de5\u4f5c\u4ea7\u751f\u6df1\u8fdc\u5f71\u54cd\u3002\u76f8\u5173\u7684\u96c6\u7fa4\u5185\u5bb9\u53ef\u4ee5\u652f\u6301\u652f\u67f1\u9875\u9762\uff0c\u5e76\u901a\u8fc7\u63d0\u9ad8\u652f\u67f1\u9875\u9762\u548c\u96c6\u7fa4\u5185\u5bb9\u672c\u8eab\u7684\u6392\u540d\u6765\u589e\u5f3a\u7f51\u7ad9\u7684\u6743\u5a01\u6027\u3002\u4ee5\u4e0b\u662f\u5b83\u4eec\u81f3\u5173\u91cd\u8981\u7684\u51e0\u4e2a\u539f\u56e0\uff1a<\/p>\n\n\n\n

    1.\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u6392\u540d<\/h3>\n\n\n\n

    \u8c37\u6b4c\u7b49\u641c\u7d22\u5f15\u64ce\u4f18\u5148\u8003\u8651\u6743\u5a01\u3001\u76f8\u5173\u548c\u5168\u9762\u7684\u5185\u5bb9\u3002\u652f\u67f1\u9875\u9762\u901a\u8fc7\u5c31\u5e7f\u6cdb\u7684\u4e3b\u9898\u63d0\u4f9b\u8be6\u7ec6\u800c\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u7b26\u5408\u8fd9\u4e00\u6807\u51c6\u3002\u5f53\u641c\u7d22\u5f15\u64ce\u8ba4\u8bc6\u5230\u652f\u67f1\u9875\u9762\u5185\u5bb9\u7684\u6df1\u5ea6\u548c\u5e7f\u5ea6\u65f6\uff0c\u5c31\u66f4\u6709\u53ef\u80fd\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c06\u5176\u6392\u540d\u9760\u524d\u3002\u53ef\u89c1\u5ea6\u7684\u63d0\u9ad8\u53ef\u4ee5\u4e3a\u60a8\u7684\u7f51\u7ad9\u5e26\u6765\u66f4\u591a\u7684\u6709\u673a\u6d41\u91cf\u3002.<\/p>\n\n\n\n

    2.\u589e\u5f3a\u7528\u6237\u4f53\u9a8c<\/h3>\n\n\n\n

    \u7528\u6237\u4f53\u9a8c\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5173\u952e\u56e0\u7d20\u3002\u652f\u67f1\u9875\u9762\u53ef\u4e3a\u7528\u6237\u63d0\u4f9b\u65e0\u7f1d\u3001\u6709\u5e8f\u7684\u6d4f\u89c8\u4f53\u9a8c\u3002\u5f53\u8bbf\u95ee\u8005\u8fdb\u5165\u4e00\u4e2a\u652f\u67f1\u9875\u9762\u65f6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7\u5185\u90e8\u94fe\u63a5\u8f7b\u677e\u6d4f\u89c8\u76f8\u5173\u7684\u5b50\u4e13\u9898\uff0c\u4ece\u800c\u8fdb\u5165\u96c6\u7fa4\u9875\u9762\u3002\u8fd9\u79cd\u903b\u8f91\u7ed3\u6784\u80fd\u8ba9\u7528\u6237\u4fdd\u6301\u53c2\u4e0e\uff0c\u9f13\u52b1\u4ed6\u4eec\u63a2\u7d22\u66f4\u591a\u5185\u5bb9\uff0c\u5e76\u964d\u4f4e\u8df3\u51fa\u7387\u3002.<\/p>\n\n\n\n

    3.\u5efa\u7acb\u6743\u5a01\u548c\u4e13\u4e1a\u77e5\u8bc6<\/h3>\n\n\n\n

    \u521b\u5efa\u652f\u67f1\u9875\u9762\u53ef\u4ee5\u5c55\u793a\u60a8\u5728\u7279\u5b9a\u9886\u57df\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u6743\u5a01\u3002\u5f53\u60a8\u63d0\u4f9b\u5168\u9762\u800c\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u65f6\uff0c\u8bfb\u8005\u5c31\u66f4\u6709\u53ef\u80fd\u4fe1\u4efb\u60a8\u7684\u54c1\u724c\uff0c\u5e76\u5c06\u60a8\u89c6\u4e3a\u884c\u4e1a\u9886\u5bfc\u8005\u3002\u8fd9\u79cd\u4fe1\u4efb\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u8f6c\u5316\u7387\u3002.<\/p>\n\n\n\n

    4.\u5185\u5bb9\u7ec4\u7ec7\u4e0e\u7ed3\u6784<\/h3>\n\n\n\n

    \u7ed3\u6784\u5408\u7406\u7684\u7f51\u7ad9\u5bf9\u4e8e\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u4e3b\u9898\u96c6\u7fa4\u56f4\u7ed5\u4e2d\u5fc3\u652f\u67f1\u9875\u9762\u521b\u5efa\u76f8\u4e92\u5173\u8054\u7684\u7f51\u7edc\uff0c\u4e3a\u76f8\u5173\u4e3b\u9898\u63d0\u4f9b\u4e00\u4e2a\u4e2d\u5fc3\u67a2\u7ebd\uff0c\u4ece\u800c\u5e2e\u52a9\u7ec4\u7ec7\u5185\u5bb9\u3002\u8fd9\u79cd\u7ec4\u7ec7\u65b9\u5f0f\u6539\u5584\u4e86\u7f51\u7ad9\u7684\u6574\u4f53\u7ed3\u6784\uff0c\u4f7f\u641c\u7d22\u5f15\u64ce\u66f4\u5bb9\u6613\u6293\u53d6\u548c\u7d22\u5f15\u60a8\u7684\u7f51\u9875\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u7f51\u7ad9\u5bf9\u641c\u7d22\u5f15\u64ce\u548c\u7528\u6237\u6765\u8bf4\u66f4\u5bb9\u6613\u8bbf\u95ee\u548c\u53ef\u89c1\u3002.<\/p>\n\n\n\n

    5.\u9501\u5b9a\u957f\u5c3e\u5173\u952e\u8bcd<\/h3>\n\n\n\n

    \u652f\u67f1\u9875\u9762\u5141\u8bb8\u60a8\u9488\u5bf9\u4e00\u7cfb\u5217\u5173\u952e\u5b57\uff0c\u5305\u62ec\u957f\u5c3e\u5173\u952e\u5b57\uff0c\u8fd9\u4e9b\u5173\u952e\u5b57\u66f4\u52a0\u5177\u4f53\uff0c\u7ade\u4e89\u4e5f\u66f4\u5c0f\u3002\u901a\u8fc7\u6db5\u76d6\u4e00\u4e2a\u5e7f\u6cdb\u7684\u4e3b\u9898\u53ca\u5176\u76f8\u5173\u7684\u5b50\u4e3b\u9898\uff0c\u60a8\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u5173\u952e\u8bcd\u81ea\u7136\u5730\u878d\u5165\u5230\u5185\u5bb9\u4e2d\u3002\u8fd9\u79cd\u65b9\u6cd5\u589e\u52a0\u4e86\u60a8\u5728\u5404\u79cd\u641c\u7d22\u67e5\u8be2\u4e2d\u83b7\u5f97\u6392\u540d\u7684\u673a\u4f1a\uff0c\u6269\u5927\u4e86\u60a8\u7684\u53d7\u4f17\u8303\u56f4\u3002.<\/p>\n\n\n\n

    \u5982\u4f55\u521b\u5efa\u6709\u6548\u7684\u652f\u67f1\u9875\u9762<\/h2>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u521b\u5efa\u4e00\u4e2a\u6210\u529f\u7684\u652f\u67f1\u9875\u9762\u9700\u8981\u7cbe\u5fc3\u7b56\u5212\u548c\u6267\u884c\u3002\u8981\u521b\u5efa\u4f5c\u4e3a\u4e3b\u9898\u96c6\u7fa4\u6218\u7565\u57fa\u7840\u5143\u7d20\u7684\u652f\u67f1\u9875\u9762\uff0c\u5c31\u5fc5\u987b\u4e86\u89e3\u5b83\u4eec\u5728\u63d0\u9ad8\u5728\u7ebf\u53ef\u89c1\u6027\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6548\u679c\u65b9\u9762\u7684\u4f5c\u7528\u3002\u535a\u6587\u63d0\u4f9b\u4e0e\u66f4\u5927\u7684\u652f\u67f1\u9875\u9762\u76f8\u5173\u8054\u7684\u5177\u4f53\u4fe1\u606f\u548c\u89c1\u89e3\uff0c\u4e3a\u6574\u4f53\u5185\u5bb9\u6218\u7565\u505a\u51fa\u8d21\u732e\u3002\u4ee5\u4e0b\u662f\u6307\u5bfc\u60a8\u5b8c\u6210\u8fd9\u4e00\u8fc7\u7a0b\u7684\u4e00\u4e9b\u6b65\u9aa4\uff1a<\/p>\n\n\n\n

    1.\u786e\u5b9a\u4e00\u4e2a\u5e7f\u6cdb\u7684\u4e3b\u9898<\/h3>\n\n\n\n

    \u521b\u5efa\u652f\u67f1\u9875\u9762\u7684\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u4e00\u4e2a\u4e0e\u60a8\u7684\u884c\u4e1a\u6216\u4e1a\u52a1\u76f8\u5173\u7684\u5e7f\u6cdb\u4e3b\u9898\uff0c\u8003\u8651\u4e0e\u60a8\u7684\u54c1\u724c\u4e13\u957f\u76f8\u4e00\u81f4\u5e76\u80fd\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u5171\u9e23\u7684\u4e3b\u9898\u3002\u8fdb\u884c\u5173\u952e\u8bcd\u7814\u7a76\uff0c\u627e\u51fa\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u9ad8\u6d41\u91cf\u5173\u952e\u8bcd\u3002.<\/p>\n\n\n\n

    2.\u8fdb\u884c\u6df1\u5165\u7814\u7a76<\/h3>\n\n\n\n

    \u9009\u5b9a\u4e3b\u9898\u540e\uff0c\u8981\u8fdb\u884c\u6df1\u5165\u7814\u7a76\uff0c\u6536\u96c6\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u548c\u89c1\u89e3\u3002\u63a2\u7d22\u6709\u58f0\u8a89\u7684\u8d44\u6599\u6765\u6e90\u3001\u884c\u4e1a\u62a5\u544a\u548c\u6848\u4f8b\u7814\u7a76\uff0c\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u662f\u51c6\u786e\u548c\u6700\u65b0\u7684\u3002\u76ee\u6807\u662f\u63d0\u4f9b\u5168\u9762\u3001\u6743\u5a01\u7684\u4fe1\u606f\uff0c\u4e3a\u8bfb\u8005\u5e26\u6765\u4ef7\u503c\u3002.<\/p>\n\n\n\n

    3.\u8c03\u6574\u5185\u5bb9\u7ed3\u6784<\/h3>\n\n\n\n

    \u4ee5\u903b\u8f91\u6e05\u6670\u3001\u7b80\u5355\u6613\u61c2\u7684\u7ed3\u6784\u7ec4\u7ec7\u5185\u5bb9\u3002\u4ece\u5bfc\u8a00\u5f00\u59cb\uff0c\u6982\u8ff0\u4e3b\u9898\u53ca\u5176\u91cd\u8981\u6027\u3002\u5c06\u5185\u5bb9\u5206\u6210\u51e0\u4e2a\u90e8\u5206\u6216\u5c0f\u6807\u9898\uff0c\u4ee5\u63d0\u9ad8\u53ef\u8bfb\u6027\u3002\u4f7f\u7528\u8981\u70b9\u3001\u5217\u8868\u548c\u89c6\u89c9\u6548\u679c\u6765\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u7406\u89e3\u529b\u3002.<\/p>\n\n\n\n

    4.\u521b\u5efa\u96c6\u7fa4\u9875\u9762<\/h3>\n\n\n\n

    \u786e\u5b9a\u4e0e\u4e3b\u9898\u76f8\u5173\u7684\u5b50\u4e3b\u9898\uff0c\u5e76\u4e3a\u6bcf\u4e2a\u5b50\u4e3b\u9898\u521b\u5efa\u96c6\u7fa4\u9875\u9762\u3002\u8fd9\u4e9b\u96c6\u7fa4\u9875\u9762\u5e94\u5c31\u66f4\u5e7f\u6cdb\u4e3b\u9898\u7684\u7279\u5b9a\u65b9\u9762\u63d0\u4f9b\u66f4\u8be6\u7ec6\u7684\u4fe1\u606f\u3002\u786e\u4fdd\u6bcf\u4e2a\u96c6\u7fa4\u9875\u9762\u90fd\u4e0e\u652f\u67f1\u9875\u9762\u94fe\u63a5\uff0c\u53cd\u4e4b\u4ea6\u7136\uff0c\u4ece\u800c\u521b\u5efa\u4e00\u4e2a\u76f8\u4e92\u5173\u8054\u7684\u5185\u5bb9\u7f51\u3002.<\/p>\n\n\n\n

    5.\u4f18\u5316\u641c\u7d22\u5f15\u64ce<\/h3>\n\n\n\n

    \u901a\u8fc7\u5728\u5185\u5bb9\u4e2d\u81ea\u7136\u878d\u5165\u76f8\u5173\u5173\u952e\u8bcd\uff0c\u4f18\u5316\u652f\u67f1\u9875\u9762\u548c\u96c6\u7fa4\u9875\u9762\uff0c\u4ee5\u5b9e\u73b0\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u6ce8\u610f\u9875\u9762\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5143\u7d20\uff0c\u5982\u5143\u6807\u7b7e\u3001\u6807\u9898\u3001alt \u6587\u672c\u548c URL \u7ed3\u6784\u3002\u6b64\u5916\uff0c\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u5bf9\u79fb\u52a8\u8bbe\u5907\u53cb\u597d\u5e76\u80fd\u5feb\u901f\u52a0\u8f7d\uff0c\u4ee5\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002.<\/p>\n\n\n\n

    6.\u5ba3\u4f20\u548c\u66f4\u65b0<\/h3>\n\n\n\n

    \u652f\u67f1\u9875\u9762\u4e0a\u7ebf\u540e\uff0c\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u7b49\u5404\u79cd\u6e20\u9053\u8fdb\u884c\u63a8\u5e7f\u3001, \u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/a>, \u4ee5\u53ca\u5ba2\u5ea7\u535a\u5ba2\u3002\u9f13\u52b1\u6765\u81ea\u77e5\u540d\u7f51\u7ad9\u7684\u53cd\u5411\u94fe\u63a5\uff0c\u4ee5\u63d0\u9ad8\u9875\u9762\u7684\u6743\u5a01\u6027\u3002\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\uff0c\u4ee5\u4fdd\u6301\u5176\u65f6\u6548\u6027\u548c\u76f8\u5173\u6027\uff0c\u5e94\u5bf9\u884c\u4e1a\u5185\u7684\u4efb\u4f55\u53d8\u5316\u6216\u53d1\u5c55\u3002.<\/p>\n\n\n\n

    \u7ed3\u8bba<\/h2>\n\n\n\n

    \u5c06\u652f\u67f1\u9875\u9762\u7eb3\u5165\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6218\u7565\uff0c\u53ef\u4ee5\u5bf9\u7f51\u7ad9\u7684\u53ef\u89c1\u5ea6\u3001\u7528\u6237\u4f53\u9a8c\u548c\u6743\u5a01\u6027\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u901a\u8fc7\u5c31\u5e7f\u6cdb\u7684\u4e3b\u9898\u63d0\u4f9b\u5168\u9762\u800c\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u6392\u540d\uff0c\u5728\u53d7\u4f17\u4e2d\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u4e3a\u7f51\u7ad9\u5e26\u6765\u6709\u673a\u6d41\u91cf\u3002\u8bf7\u8bb0\u4f4f\uff0c\u521b\u5efa\u6709\u6548\u7684\u652f\u67f1\u9875\u9762\u9700\u8981\u7cbe\u5fc3\u7b56\u5212\u3001\u7814\u7a76\u548c\u4f18\u5316\u3002\u6309\u7167\u672c\u6587\u6982\u8ff0\u7684\u6b65\u9aa4\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u652f\u67f1\u9875\u9762\u7684\u529b\u91cf\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\uff0c\u5728\u6570\u5b57\u9886\u57df\u53d6\u5f97\u957f\u671f\u6210\u529f\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

    In today\u2019s digital age, creating a robust online presence is crucial for businesses to succeed. With the ever-evolving landscape of search engine optimization (SEO), strategies must continually adapt to remain effective due to the changing nature of search engine algorithms. One such strategy that has gained prominence in recent years is the use of pillar pages. […]<\/p>\n","protected":false},"author":1,"featured_media":41191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[743],"class_list":["post-41806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-what-is-a-pillar-page"],"yoast_head":"\nWhat is a Pillar Page and Why it Matters for Your SEO Strategy | InvestGlass<\/title>\n<meta name=\"description\" content=\"Learn how pillar pages boost your SEO by structuring content for better rankings and user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/zh\/\u4ec0\u4e48\u662f\u652f\u67f1\u9875\u9762\uff0c\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6218\u7565\u81f3\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Pillar Page and Why it Matters for Your SEO Strategy\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s digital age, creating a robust online presence is crucial for businesses to succeed. With the ever-evolving landscape of search engine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/zh\/\u4ec0\u4e48\u662f\u652f\u67f1\u9875\u9762\uff0c\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6218\u7565\u81f3\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-29T06:48:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T05:28:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-MYs9Do2LxJU-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u4ec0\u4e48\u662f\u652f\u67f1\u9875\u9762\uff0c\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u5f88\u91cd\u8981 | InvestGlass","description":"\u4e86\u89e3\u652f\u67f1\u9875\u9762\u5982\u4f55\u901a\u8fc7\u6784\u5efa\u5185\u5bb9\u6765\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u597d\u7684\u6392\u540d\u548c\u7528\u6237\u4f53\u9a8c\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/zh\/\u4ec0\u4e48\u662f\u652f\u67f1\u9875\u9762\uff0c\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6218\u7565\u81f3\/","og_locale":"zh_CN","og_type":"article","og_title":"What is a Pillar Page and Why it Matters for Your SEO Strategy","og_description":"In today\u2019s digital age, creating a robust online presence is crucial for businesses to succeed. With the ever-evolving landscape of search engine","og_url":"https:\/\/www.investglass.com\/zh\/\u4ec0\u4e48\u662f\u652f\u67f1\u9875\u9762\uff0c\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6218\u7565\u81f3\/","og_site_name":"InvestGlass","article_published_time":"2024-12-29T06:48:37+00:00","article_modified_time":"2025-04-01T05:28:56+00:00","og_image":[{"width":2048,"height":1369,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-MYs9Do2LxJU-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"\u4f5c\u8005":"InvestGlass","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"7 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#article","isPartOf":{"@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/"},"author":{"name":"InvestGlass","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24"},"headline":"What is a Pillar Page and Why it Matters for Your SEO Strategy","datePublished":"2024-12-29T06:48:37+00:00","dateModified":"2025-04-01T05:28:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/"},"wordCount":1259,"publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"image":{"@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-MYs9Do2LxJU-unsplash-scaled.jpg","keywords":["What is a Pillar Page"],"articleSection":["Article"],"inLanguage":"zh-Hans","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.investglass.com\/zh\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/","url":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/","name":"\u4ec0\u4e48\u662f\u652f\u67f1\u9875\u9762\uff0c\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u5f88\u91cd\u8981 | InvestGlass","isPartOf":{"@id":"https:\/\/www.investglass.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-MYs9Do2LxJU-unsplash-scaled.jpg","datePublished":"2024-12-29T06:48:37+00:00","dateModified":"2025-04-01T05:28:56+00:00","description":"\u4e86\u89e3\u652f\u67f1\u9875\u9762\u5982\u4f55\u901a\u8fc7\u6784\u5efa\u5185\u5bb9\u6765\u63d0\u9ad8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u597d\u7684\u6392\u540d\u548c\u7528\u6237\u4f53\u9a8c\u3002.","breadcrumb":{"@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#primaryimage","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-MYs9Do2LxJU-unsplash-scaled.jpg","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-MYs9Do2LxJU-unsplash-scaled.jpg","width":2048,"height":1369},{"@type":"BreadcrumbList","@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"InvestGlass","item":"https:\/\/www.investglass.com\/"},{"@type":"ListItem","position":2,"name":"What is a Pillar Page and Why it Matters for Your SEO Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.investglass.com\/#website","url":"https:\/\/www.investglass.com\/","name":"\u6295\u8d44\u73bb\u7483","description":"\u745e\u58eb\u4e3b\u6743 CRM","publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"alternateName":"InvestGlass","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investglass.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":["Organization","Place"],"@id":"https:\/\/www.investglass.com\/#organization","name":"\u6295\u8d44\u73bb\u7483","url":"https:\/\/www.investglass.com\/","logo":{"@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#local-main-organization-logo"},"sameAs":["https:\/\/x.com\/investglass","https:\/\/www.linkedin.com\/company\/investglass\/","https:\/\/www.youtube.com\/channel\/UCt5r5XgzbSq2KhguJQxCwyA"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24","name":"\u6295\u8d44\u73bb\u7483","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","caption":"InvestGlass"},"sameAs":["https:\/\/www.investglass.com"],"url":"https:\/\/www.investglass.com\/zh\/author\/axginvestglass-com\/"},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.investglass.com\/what-is-a-pillar-page-and-why-it-matters-for-your-seo-strategy\/#local-main-organization-logo","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","width":839,"height":192,"caption":"InvestGlass"}]}},"_links":{"self":[{"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/posts\/41806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/comments?post=41806"}],"version-history":[{"count":0,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/posts\/41806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/media\/41191"}],"wp:attachment":[{"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/media?parent=41806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/categories?post=41806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/tags?post=41806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}