{"id":41802,"date":"2024-12-29T07:48:37","date_gmt":"2024-12-29T06:48:37","guid":{"rendered":"https:\/\/www.investglass.com\/?p=41802"},"modified":"2026-02-05T13:34:54","modified_gmt":"2026-02-05T12:34:54","slug":"%e5%a6%82%e4%bd%95%e5%9c%a8-2024-%e5%b9%b4%e5%88%a9%e7%94%a8-bant-%e5%af%b9%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e8%bf%9b%e8%a1%8c%e8%b5%84%e6%a0%bc%e5%ae%a1%e6%9f%a5-%e4%b8%93%e5%ae%b6%e5%bb%ba","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/zh\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/","title":{"rendered":"\u5982\u4f55\u4f7f\u7528 BANT \u5728 2024 \u5e74\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u7b5b\u9009\uff1a\u4e13\u5bb6\u63d0\u793a"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-D05FVLNSjg0-unsplash-1024x660.jpg\" alt=\"\" class=\"wp-image-40849\" style=\"width:740px;height:auto\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-D05FVLNSjg0-unsplash-1024x660.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-D05FVLNSjg0-unsplash-300x193.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-D05FVLNSjg0-unsplash-768x495.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-D05FVLNSjg0-unsplash-1536x991.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-D05FVLNSjg0-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In the world of sales, qualifying prospects is a crucial step that determines the effectiveness of the sales process. Improving lead qualification through structured frameworks like BANT an acronym for Budget, Authority, Need, and Timing has long been a standard for qualifying leads. However, as we move into 2024, the way businesses interact with potential clients is evolving. This article explores how to effectively use BANT to qualify prospects today, with expert tips and insights into the modern sales landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-bant-the-basics\">\u4e86\u89e3 BANT\uff1a\u57fa\u7840\u77e5\u8bc6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BANT \u6846\u67b6\u6700\u521d\u662f\u7531 IBM \u5f00\u53d1\u7684\u4e00\u79cd\u8bc4\u4f30\u9500\u552e\u673a\u4f1a\u6f5c\u529b\u7684\u65b9\u6cd5\u3002\u4ee5\u4e0b\u662f\u6bcf\u4e2a\u7ec4\u6210\u90e8\u5206\u7684\u8be6\u7ec6\u4ecb\u7ecd\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u9884\u7b97<\/strong>:\u6f5c\u5728\u5ba2\u6237\u662f\u5426\u6709\u8d22\u529b\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f<\/li>\n\n\n\n<li><strong>\u6743\u529b<\/strong>:\u6f5c\u5728\u5ba2\u6237\u662f\u5426\u6709\u6743\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\uff0c\u6216\u8005\u4ed6\u4eec\u662f\u5426\u662f\u628a\u5173\u4eba\uff1f<\/li>\n\n\n\n<li><strong>\u9700\u8981<\/strong>:\u6f5c\u5728\u5ba2\u6237\u662f\u5426\u771f\u6b63\u9700\u8981\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f<\/li>\n\n\n\n<li><strong>\u65f6\u95f4\u5b89\u6392<\/strong>:\u6f5c\u5728\u5ba2\u6237\u662f\u6025\u4e8e\u505a\u51fa\u51b3\u5b9a\uff0c\u8fd8\u662f\u9700\u8981\u957f\u671f\u8003\u8651\uff1f<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f20\u7edf\u4e0a\uff0c\u8fd9\u4e9b\u8981\u7d20\u6709\u52a9\u4e8e\u9500\u552e\u56e2\u961f\u5c06\u5de5\u4f5c\u91cd\u70b9\u653e\u5728\u66f4\u6709\u53ef\u80fd\u5b9e\u73b0\u8f6c\u5316\u7684\u7ebf\u7d22\u4e0a\uff0c\u4ece\u800c\u786e\u5b9a\u5de5\u4f5c\u7684\u4f18\u5148\u987a\u5e8f\u3002\u7136\u800c\uff0c\u5728 2024 \u5e74\uff0cBANT \u65b9\u6cd5\u9700\u8981\u66f4\u52a0\u7ec6\u81f4\u5165\u5fae\u7684\u5e94\u7528\uff0c\u624d\u80fd\u5728\u7ebf\u7d22\u9274\u5b9a\u6d41\u7a0b\u4e2d\u4fdd\u6301\u6709\u6548\u6027\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-modernizing-the-bant-framework\">\u4f7f BANT \u6846\u67b6\u73b0\u4ee3\u5316<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-lSSSYEPhicw-unsplash-1024x684.jpg\" alt=\"\" class=\"wp-image-41163\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-lSSSYEPhicw-unsplash-1024x684.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-lSSSYEPhicw-unsplash-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-lSSSYEPhicw-unsplash-768x513.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-lSSSYEPhicw-unsplash-1536x1025.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/getty-images-lSSSYEPhicw-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u9500\u552e\u73af\u5883\u7684\u6f14\u53d8\uff0c\u9500\u552e\u4e13\u4e1a\u4eba\u58eb\u5fc5\u987b\u8c03\u6574\u9500\u552e\u7b56\u7565\uff0c\u5b8c\u5584 BANT \u6846\u67b6\uff0c\u4ee5\u6ee1\u8db3\u5f53\u4eca\u4e70\u5bb6\u7684\u9700\u6c42\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e13\u5bb6\u5173\u4e8e\u5982\u4f55\u5728 2024 \u5e74\u5b9e\u73b0 BANT \u73b0\u4ee3\u5316\u7684\u5efa\u8bae\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-budget-focus-on-value-not-cost\">1. <strong>\u9884\u7b97\uff1a\u5173\u6ce8\u4ef7\u503c\u800c\u975e\u6210\u672c<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\uff0c\u9500\u552e\u56e2\u961f\u5173\u6ce8\u7684\u91cd\u70b9\u662f\u6f5c\u5728\u5ba2\u6237\u662f\u5426\u6709\u9884\u7b97\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u7136\u800c\uff0c\u5982\u4eca\u7684\u4e70\u5bb6\u66f4\u770b\u91cd\u4ef7\u503c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6210\u672c\u3002\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u7684\u9884\u7b97\u548c\u8d22\u52a1\u9650\u5236\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u5c06\u60a8\u7684\u4ea7\u54c1\u4f5c\u4e3a\u4e00\u9879\u6709\u4ef7\u503c\u7684\u6295\u8d44\u6765\u5c55\u793a\u4e5f\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u5bb6\u63d0\u793a<\/strong>:\u53c2\u4e0e\u8ba8\u8bba\uff0c\u5f3a\u8c03\u4ea7\u54c1\u7684\u6295\u8d44\u56de\u62a5\uff08ROI\uff09\u548c\u6210\u672c\u8282\u7ea6\u3002\u4ecb\u7ecd\u6848\u4f8b\u7814\u7a76\u548c\u63a8\u8350\u4fe1\uff0c\u8bf4\u660e\u7c7b\u4f3c\u5ba2\u6237\u5982\u4f55\u5728\u7ecf\u6d4e\u4e0a\u83b7\u76ca\u3002.<\/li>\n\n\n\n<li><strong>\u793a\u4f8b<\/strong>:\u4e0d\u8981\u95ee\uff1a\u201c\u60a8\u7684\u9884\u7b97\u662f\u591a\u5c11\uff1f\u201d\u800c\u662f\u8bd5\u7740\u95ee\uff1a\u201c\u60a8\u5e0c\u671b\u901a\u8fc7\u8fd9\u9879\u6295\u8d44\u5b9e\u73b0\u54ea\u4e9b\u8d22\u52a1\u76ee\u6807\uff1f\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-authority-engage-the-decision-making-team\">2. <strong>\u6743\u529b\uff1a\u8ba9\u51b3\u7b56\u56e2\u961f\u53c2\u4e0e\u8fdb\u6765<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8bb8\u591a\u7ec4\u7ec7\u4e2d\uff0c\u91c7\u8d2d\u51b3\u7b56\u4e0d\u518d\u7531\u4e00\u4e2a\u4eba\u505a\u51fa\u3002\u51b3\u7b56\u8fc7\u7a0b\u5f80\u5f80\u6d89\u53ca\u4e0d\u540c\u90e8\u95e8\u7684\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u3002\u4e86\u89e3\u51b3\u7b56\u5c42\u6b21\u5bf9\u4e8e\u9500\u552e\u4ee3\u8868\u6709\u6548\u5730\u4e0e\u51b3\u7b56\u8005\u63a5\u89e6\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u5bb6\u63d0\u793a<\/strong>:\u5728\u9500\u552e\u8fc7\u7a0b\u7684\u65e9\u671f\u9636\u6bb5\uff0c\u786e\u5b9a\u5e76\u63a5\u89e6\u6240\u6709\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u3002\u8fd9\u53ef\u786e\u4fdd\u60a8\u6240\u4f20\u8fbe\u7684\u4fe1\u606f\u80fd\u4e0e\u53c2\u4e0e\u51b3\u7b56\u7684\u6bcf\u4e2a\u4eba\u4ea7\u751f\u5171\u9e23\u3002.<\/li>\n\n\n\n<li><strong>\u793a\u4f8b<\/strong>:\u4e0d\u8981\u95ee\uff1a\u201c\u60a8\u662f\u51b3\u7b56\u8005\u5417\uff1f\u201d\u800c\u662f\u8003\u8651\u95ee\uff1a\u201c\u6211\u4eec\u8fd8\u5e94\u8be5\u8ba9\u60a8\u56e2\u961f\u4e2d\u7684\u8c01\u53c2\u4e0e\u8fd9\u6b21\u5bf9\u8bdd\uff0c\u4ee5\u786e\u4fdd\u5b83\u4e0e\u60a8\u7684\u6218\u7565\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff1f\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-need-align-with-business-objectives-for-qualifying-prospects\">3.**\u9700\u8981\uff1a\u4e0e\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u786e\u5b9a\u6f5c\u5728\u5ba2\u6237\u7684\u8d44\u683c**<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca\u7684\u4e70\u5bb6\u6b63\u5728\u5bfb\u627e\u4e0e\u4ed6\u4eec\u66f4\u5e7f\u6cdb\u7684\u4e1a\u52a1\u76ee\u6807\u76f8\u4e00\u81f4\u5e76\u80fd\u89e3\u51b3\u4ed6\u4eec\u75db\u70b9\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4ec5\u4ec5\u786e\u5b9a\u9700\u6c42\u662f\u4e0d\u591f\u7684\uff0c\u8fd8\u5fc5\u987b\u5c06\u4ea7\u54c1\u6216\u670d\u52a1\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u6218\u7565\u76ee\u6807\u8054\u7cfb\u8d77\u6765\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u5bb6\u63d0\u793a<\/strong>:\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u6df1\u5165\u7814\u7a76 <a href=\"https:\/\/www.investglass.com\/zh\/%e5%b7%a5%e4%b8%9a\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2724\">\u4ea7\u4e1a<\/a>, \u3001\u6311\u6218\u548c\u76ee\u6807\u3002\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u8c03\u6574\u60a8\u7684\u63a8\u4ecb\uff0c\u4ee5\u6ee1\u8db3\u4ed6\u4eec\u7684\u7279\u5b9a\u9700\u6c42\u3002.<\/li>\n\n\n\n<li><strong>\u793a\u4f8b<\/strong>:\u4e0d\u8981\u95ee\uff1a\u201c\u60a8\u60f3\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\uff1f\u201d\u800c\u662f\u8bd5\u7740\u95ee\uff1a\u201c\u8fd9\u4e00\u6311\u6218\u5bf9\u60a8\u7684\u6574\u4f53\u4e1a\u52a1\u76ee\u6807\u6709\u4f55\u5f71\u54cd\uff0c\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u60a8\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\uff1f\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-timing-understand-the-buying-journey\">4. <strong>\u628a\u63e1\u65f6\u673a\uff1a\u4e86\u89e3\u8d2d\u4e70\u6d41\u7a0b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d2d\u4e70\u8fc7\u7a0b\u53d8\u5f97\u66f4\u52a0\u590d\u6742\uff0c\u6f5c\u5728\u5ba2\u6237\u9700\u8981\u66f4\u957f\u7684\u65f6\u95f4\u624d\u80fd\u505a\u51fa\u51b3\u5b9a\u3002\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u5728\u5176 <a href=\"https:\/\/www.investglass.com\/zh\/%e6%bd%9c%e5%9c%a8%e5%ae%a2%e6%88%b7%e4%b8%8d%e5%90%91%e4%bd%a0%e8%b4%ad%e4%b9%b0%e7%9a%84-5-%e4%b8%aa%e5%8e%9f%e5%9b%a0\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2725\">\u8d2d\u4e70<\/a> \u65c5\u7a0b\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8c03\u6574\u9500\u552e\u5bf9\u8bdd\u548c\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u5bb6\u63d0\u793a<\/strong>:\u4f7f\u7528 <a href=\"https:\/\/www.investglass.com\/zh\/%e8%90%a5%e9%94%80%e5%b7%a5%e5%85%b7\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2726\">\u8425\u9500\u81ea\u52a8\u5316<\/a> \u5229\u7528\u5de5\u5177\u548c\u5206\u6790\u6765\u8ddf\u8e2a\u6f5c\u5728\u5ba2\u6237\u4e0e\u60a8\u7684\u5185\u5bb9\u7684\u4e92\u52a8\u60c5\u51b5\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u6240\u5904\u7684\u9636\u6bb5\uff0c\u5e76\u5e2e\u52a9\u60a8\u786e\u5b9a\u9002\u5f53\u7684\u8ddf\u8fdb\u65f6\u673a\u3002.<\/li>\n\n\n\n<li><strong>\u793a\u4f8b<\/strong>:\u4e0d\u8981\u95ee\uff1a\u201c\u60a8\u6253\u7b97\u4ec0\u4e48\u65f6\u5019\u505a\u51fa\u51b3\u5b9a\uff1f\u201d\u800c\u662f\u8003\u8651\u95ee\uff1a\u201c\u60a8\u5e0c\u671b\u5728\u4e0b\u4e2a\u5b63\u5ea6\u5b9e\u73b0\u54ea\u4e9b\u91cc\u7a0b\u7891\uff0c\u6211\u4eec\u5982\u4f55\u652f\u6301\u60a8\u5b9e\u73b0\u8fd9\u4e9b\u91cc\u7a0b\u7891\uff1f\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-integrating-bant-with-other-sales-methodologies-in-the-sales-process\">\u5728\u9500\u552e\u8fc7\u7a0b\u4e2d\u5c06 BANT \u4e0e\u5176\u4ed6\u9500\u552e\u65b9\u6cd5\u76f8\u7ed3\u5408<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136 BANT \u4ecd\u7136\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u9500\u552e\u8d44\u683c\u8ba4\u8bc1\u6846\u67b6\uff0c\u4f46\u5c06\u5176\u4e0e\u5176\u4ed6 <a href=\"https:\/\/www.investglass.com\/zh\/%e5%88%a9%e7%94%a8-investglass-crm-%e5%92%8c%e9%94%80%e5%94%ae%e6%96%b9%e6%b3%95%e6%8f%90%e9%ab%98%e9%94%80%e5%94%ae%e6%95%88%e7%8e%87\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2727\">\u9500\u552e\u65b9\u6cd5<\/a> \u53ef\u4ee5\u63d0\u9ad8\u5176\u6709\u6548\u6027\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u53ef\u4ee5\u8003\u8651\u7684\u8865\u5145\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-spin-selling\">SPIN \u9500\u552e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SPIN \u9500\u552e\u4fa7\u91cd\u4e8e\u8bc6\u522b\u60c5\u51b5\u3001\u95ee\u9898\u3001\u5f71\u54cd\u548c\u9700\u6c42-\u56de\u62a5\u95ee\u9898\u3002\u5c06 SPIN \u4e0e BANT \u7ed3\u5408\u8d77\u6765\uff0c\u60a8\u5c31\u80fd\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u5e76\u636e\u6b64\u8c03\u6574\u60a8\u7684\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u793a\u4f8b<\/strong>:\u4f7f\u7528 SPIN \u95ee\u9898\u63ed\u793a\u6f5c\u5728\u5ba2\u6237\u95ee\u9898\u7684\u542b\u4e49\uff0c\u7136\u540e\u5e94\u7528 BANT \u8bc4\u4f30\u5176\u8d2d\u4e70\u610f\u613f\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meddic\">MEDDIC<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MEDDIC \u6846\u67b6\uff08\u8861\u91cf\u6807\u51c6\u3001\u7ecf\u6d4e\u4e70\u5bb6\u3001\u51b3\u7b56\u6807\u51c6\u3001\u51b3\u7b56\u8fc7\u7a0b\u3001\u75db\u70b9\u8bc6\u522b\u3001\u62e5\u62a4\u8005\uff09\u5f3a\u8c03\u4e86\u89e3\u51b3\u7b56\u8fc7\u7a0b\uff0c\u5e76\u5728\u7ec4\u7ec7\u5185\u90e8\u786e\u5b9a\u62e5\u62a4\u8005\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u793a\u4f8b<\/strong>:\u4f7f\u7528 MEDDIC \u786e\u5b9a\u5173\u952e\u51b3\u7b56\u6807\u51c6\uff0c\u5e76\u4f7f\u5176\u4e0e BANT \u5bf9\u6743\u529b\u548c\u65f6\u673a\u7684\u5173\u6ce8\u4fdd\u6301\u4e00\u81f4\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-solution-selling\">\u89e3\u51b3\u65b9\u6848\u9500\u552e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u51b3\u65b9\u6848\u9500\u552e\u4fa7\u91cd\u4e8e\u4e86\u89e3\u5ba2\u6237\u9762\u4e34\u7684\u72ec\u7279\u6311\u6218\uff0c\u5e76\u901a\u8fc7\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\u6765\u786e\u5b9a\u9500\u552e\u7ebf\u7d22\u3002\u5c06\u8fd9\u4e00\u65b9\u6cd5\u4e0e BANT \u76f8\u7ed3\u5408\uff0c\u53ef\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4f5c\u4e3a\u6218\u7565\u89e3\u51b3\u65b9\u6848\u800c\u4e0d\u4ec5\u4ec5\u662f\u5546\u54c1\u6765\u5c55\u793a\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u793a\u4f8b<\/strong>:\u4f7f\u7528\u89e3\u51b3\u65b9\u6848\u9500\u552e\u6280\u5de7\uff0c\u6df1\u5165\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u5e76\u5c06\u60a8\u7684\u4ea7\u54c1\u5b9a\u4f4d\u4e3a\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-technology-to-enhance-bant-for-sales-teams\">\u5229\u7528\u6280\u672f\u63d0\u9ad8\u9500\u552e\u56e2\u961f\u7684 BANT \u80fd\u529b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6280\u672f\u5728\u73b0\u4ee3\u9500\u552e\u6d41\u7a0b\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u5c24\u5176\u662f\u5728\u52a0\u5f3a <a href=\"https:\/\/www.investglass.com\/zh\/%e5%a6%82%e4%bd%95%e5%bb%ba%e7%ab%8b%e9%94%80%e5%94%ae%e7%ae%a1%e9%81%93%e4%bb%a5%e8%8e%b7%e5%be%97%e6%9c%80%e5%a4%a7%e6%94%b6%e7%9b%8a\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2728\">\u9500\u552e\u7ba1\u9053<\/a>. .\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5728 2024 \u5e74\u5229\u7528\u6280\u672f\u63d0\u5347 BANT \u7684\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crm-systems\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/zh\/%e5%a6%82%e4%bd%95%e6%88%90%e5%8a%9f%e5%ae%9e%e6%96%bd%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e7%ae%a1%e7%90%86\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2711\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/a> (CRM) \u7cfb\u7edf\u5bf9\u8ddf\u8e2a\u548c\u7ba1\u7406\u6f5c\u5728\u5ba2\u6237\u4fe1\u606f\u81f3\u5173\u91cd\u8981\u3002\u5b83\u4eec\u80fd\u63d0\u4f9b\u6f5c\u5728\u5ba2\u6237\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u7684\u5b9d\u8d35\u4fe1\u606f\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u5bb6\u63d0\u793a<\/strong>: <a href=\"https:\/\/www.investglass.com\/zh\/%e5%a6%82%e4%bd%95%e6%88%90%e5%8a%9f%e4%bd%bf%e7%94%a8%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e7%ae%a1%e7%90%86%e7%b3%bb%e7%bb%9f\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2712\">\u4f7f\u7528\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/a> \u60a8\u53ef\u4ee5\u6839\u636e\u6f5c\u5728\u5ba2\u6237\u7684\u53c2\u4e0e\u7a0b\u5ea6\u5bf9\u5176\u8fdb\u884c\u6570\u636e\u7ec6\u5206\uff0c\u5e76\u636e\u6b64\u8c03\u6574\u60a8\u7684 BANT \u65b9\u6cd5\u3002\u4f8b\u5982\uff0c\u5982\u679c\u6f5c\u5728\u5ba2\u6237\u7ecf\u5e38\u53c2\u4e0e\u60a8\u7684\u5185\u5bb9\uff0c\u90a3\u4e48\u4ed6\u4eec\u53ef\u80fd\u6709\u8feb\u5207\u7684\u9700\u6c42\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-automation\">\u8425\u9500\u81ea\u52a8\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/zh\/crm-%e8%83%bd%e5%90%a6%e5%8f%96%e4%bb%a3%e8%90%a5%e9%94%80%e8%87%aa%e5%8a%a8%e5%8c%96%e8%bd%af%e4%bb%b6\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2713\">\u8425\u9500\u81ea\u52a8\u5316<\/a> \u5de5\u5177\u6709\u52a9\u4e8e\u901a\u8fc7\u4e2a\u6027\u5316\u5185\u5bb9\u548c\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\u57f9\u80b2\u6f5c\u5728\u5ba2\u6237\u3002\u8fd9\u4e9b\u5de5\u5177\u8fd8\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u504f\u597d\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u5bb6\u63d0\u793a<\/strong>:\u5229\u7528\u81ea\u52a8\u5316\u5411\u5904\u4e8e\u8d2d\u4e70\u65c5\u7a0b\u4e0d\u540c\u9636\u6bb5\u7684\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u76f8\u5173\u5185\u5bb9\u3002\u8fd9\u5c06\u4f7f\u60a8\u7684\u54c1\u724c\u5728\u6f5c\u5728\u5ba2\u6237\u5fc3\u76ee\u4e2d\u5360\u636e\u9996\u8981\u4f4d\u7f6e\uff0c\u5e76\u6709\u52a9\u4e8e\u5f15\u5bfc\u4ed6\u4eec\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-and-predictive-analytics\">\u4eba\u5de5\u667a\u80fd\u548c\u9884\u6d4b\u5206\u6790<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/zh\/%e8%87%aa%e5%8a%a8%e5%8c%96%e5%b7%a5%e5%85%b7\/\" target=\"_blank\" rel=\"noopener\" title=\"\u4eba\u5de5\u667a\u80fd\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"5452\">\u4eba\u5de5\u667a\u80fd<\/a> (\u4eba\u5de5\u667a\u80fd\uff09\u548c\u9884\u6d4b\u5206\u6790\u53ef\u4ee5\u8bc6\u522b\u6f5c\u5728\u5ba2\u6237\u7684\u884c\u4e3a\u6a21\u5f0f\uff0c\u5e76\u9884\u6d4b\u5176\u8f6c\u5316\u7684\u53ef\u80fd\u6027\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e13\u5bb6\u63d0\u793a<\/strong>:\u5229\u7528\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\uff0c\u6839\u636e\u8f6c\u5316\u53ef\u80fd\u6027\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u4f18\u5148\u6392\u5e8f\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u5c06\u7cbe\u529b\u96c6\u4e2d\u5728\u9ad8\u6f5c\u529b\u7684\u6f5c\u5728\u5ba2\u6237\u8eab\u4e0a\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overcoming-common-bant-challenges\">\u514b\u670d\u5e38\u89c1\u7684 BANT \u6311\u6218<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136 BANT \u5bf9\u4efb\u4f55\u9500\u552e\u56e2\u961f\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u5b9d\u8d35\u7684\u6846\u67b6\uff0c\u4f46\u5982\u679c\u5e94\u7528\u4e0d\u5f53\uff0c\u4e5f\u4f1a\u5e26\u6765\u6311\u6218\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u6311\u6218\u4ee5\u53ca\u5982\u4f55\u514b\u670d\u5b83\u4eec\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-misidentifying-authority\">\u9519\u8ba4\u6743\u5a01<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u51c6\u786e\u8bc6\u522b\u7ec4\u7ec7\u5185\u7684\u51b3\u7b56\u8005\u662f\u6700\u5927\u7684\u6311\u6218\u4e4b\u4e00\u3002\u5982\u679c\u6ca1\u6709\u4e0e\u6b63\u786e\u7684\u4eba\u6253\u4ea4\u9053\uff0c\u5c31\u4f1a\u767d\u8d39\u529b\u6c14\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\u8fdb\u884c\u5168\u9762\u7814\u7a76\u5e76\u63d0\u51fa\u6709\u9488\u5bf9\u6027\u7684\u95ee\u9898\uff0c\u4ee5\u786e\u5b9a\u53c2\u4e0e\u51b3\u7b56\u8fc7\u7a0b\u7684\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rigid-application\">\u521a\u6027\u5e94\u7528<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u4e8e\u6b7b\u677f\u5730\u5e94\u7528 BANT \u53ef\u80fd\u4f1a\u9519\u5931\u826f\u673a\u3002\u5e76\u975e\u6240\u6709\u6f5c\u5728\u5ba2\u6237\u90fd\u80fd\u5b8c\u5168\u7b26\u5408 BANT \u6807\u51c6\uff0c\u7075\u6d3b\u6027\u662f\u5173\u952e\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\u6839\u636e\u6f5c\u5728\u5ba2\u6237\u7684\u72ec\u7279\u60c5\u51b5\uff0c\u968f\u65f6\u8c03\u6574\u60a8\u7684\u65b9\u6cd5\u3002\u5c06 BANT \u4f5c\u4e3a\u6307\u5357\uff0c\u800c\u4e0d\u662f\u4e25\u683c\u7684\u6e05\u5355\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-overemphasis-on-budget\">\u8fc7\u5206\u5f3a\u8c03\u9884\u7b97<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u4e8e\u6ce8\u91cd\u9884\u7b97\u53ef\u80fd\u4f1a\u5bfc\u81f4\u9519\u5931\u826f\u673a\uff0c\u56e0\u4e3a\u6f5c\u5728\u5ba2\u6237\u6700\u521d\u53ef\u80fd\u65e0\u6cd5\u5145\u5206\u8ba4\u8bc6\u5230\u60a8\u6240\u63d0\u4f9b\u4ea7\u54c1\u7684\u4ef7\u503c\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u89e3\u51b3\u65b9\u6848<\/strong>:\u5f3a\u8c03\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u503c\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002\u5e2e\u52a9\u6f5c\u5728\u5ba2\u6237\u8d85\u8d8a\u521d\u59cb\u6210\u672c\uff0c\u4e86\u89e3\u957f\u671f\u5229\u76ca\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">\u7ed3\u8bba<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BANT \u6846\u67b6\u5728 2024 \u5e74\u4ecd\u662f\u9274\u5b9a\u6f5c\u5728\u5ba2\u6237\u7684\u91cd\u8981\u5de5\u5177\uff0c\u4f46\u9700\u8981\u8fdb\u884c\u8c03\u6574\uff0c\u4ee5\u6ee1\u8db3\u5f53\u4eca\u9500\u552e\u73af\u5883\u7684\u9700\u6c42\u3002\u901a\u8fc7\u5173\u6ce8\u4ef7\u503c\u3001\u5438\u5f15\u51b3\u7b56\u8005\u3001\u4e0e\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u4ee5\u53ca\u4e86\u89e3\u8d2d\u4e70\u6d41\u7a0b\uff0c\u9500\u552e\u4e13\u4e1a\u4eba\u5458\u53ef\u4ee5\u6709\u6548\u5730\u4f7f\u7528 BANT \u6765\u9274\u5b9a\u548c\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\u3002\u6b64\u5916\uff0c\u5c06 BANT \u4e0e\u5176\u4ed6\u9500\u552e\u65b9\u6cd5\u76f8\u7ed3\u5408\u5e76\u5229\u7528\u6280\u672f\uff0c\u8fd8\u80fd\u63d0\u9ad8\u5176\u6709\u6548\u6027\u3002\u901a\u8fc7\u514b\u670d\u5e38\u89c1\u7684\u6311\u6218\u5e76\u91c7\u7528\u7075\u6d3b\u7684\u65b9\u6cd5\uff0c\u9500\u552e\u56e2\u961f\u53ef\u4ee5\u5728\u73b0\u4ee3\u5546\u4e1a\u73af\u5883\u4e2d\u6210\u529f\u5730\u9274\u5b9a\u6f5c\u5728\u5ba2\u6237\u5e76\u63a8\u52a8\u9500\u552e\u589e\u957f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq-how-to-use-bant-to-qualify-prospects-in-2024\">\u5e38\u89c1\u95ee\u9898\uff1a\u5982\u4f55\u4f7f\u7528 BANT \u5728 2024 \u5e74\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d44\u683c\u5ba1\u67e5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-what-does-bant-stand-for-in-sales-qualification\">1.BANT \u5728\u9500\u552e\u8d44\u8d28\u4e2d\u4ee3\u8868\u4ec0\u4e48\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">BANT \u662f\u7531 IBM \u5f00\u53d1\u7684\u4e00\u4e2a\u6846\u67b6\uff0c\u53ef\u6839\u636e\u4ee5\u4e0b\u6761\u4ef6\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u9274\u5b9a <strong>\u9884\u7b97\u3001\u6388\u6743\u3001\u9700\u6c42\u548c\u65f6\u95f4\u5b89\u6392<\/strong>. .\u5b83\u6709\u52a9\u4e8e\u9500\u552e\u56e2\u961f\u4f18\u5148\u8003\u8651\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u6f5c\u5728\u5ba2\u6237\u3002.<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-why-is-bant-still-relevant-in-2024\">2.\u4e3a\u4ec0\u4e48 BANT \u5728 2024 \u5e74\u4ecd\u6709\u610f\u4e49\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136\u8d2d\u4e70\u65c5\u7a0b\u66f4\u957f\u3001\u66f4\u590d\u6742\uff0c\u4f46 BANT \u7ecf\u8c03\u6574\u540e\u4f9d\u7136\u6709\u6548\u3002\u73b0\u4ee3\u9500\u552e\u56e2\u961f\u5c06 BANT \u4e0e\u5206\u6790\u548c\u81ea\u52a8\u5316\u7ed3\u5408\u4f7f\u7528\uff0c\u53ef\u4ee5\u66f4\u5feb\u3001\u66f4\u51c6\u786e\u5730\u786e\u5b9a\u5ba2\u6237\u8d44\u683c\u3002.<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-how-has-the-budget-element-changed-in-2024\">3.2024 \u5e74\u7684 \u2018\u9884\u7b97 \u2019\u5185\u5bb9\u6709\u4f55\u53d8\u5316\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9884\u7b97\u4e0d\u518d\u4ec5\u4ec5\u662f\u6210\u672c\u95ee\u9898\uff0c\u800c\u662f <strong>\u4ef7\u503c\u548c\u6295\u8d44\u56de\u62a5\u7387<\/strong>. .\u9500\u552e\u4ee3\u8868\u4e0d\u518d\u8be2\u95ee \u201c\u60a8\u7684\u9884\u7b97\u662f\u591a\u5c11\uff1f <strong>\u8d22\u52a1\u76ee\u6807\u3001\u50a8\u84c4\u548c\u6295\u8d44\u56de\u62a5<\/strong>. .\u5de5\u5177\uff0c\u5982 <strong>InvestGlass CRM<\/strong> \u901a\u8fc7\u5c06\u9884\u7b97\u4e0e\u6210\u679c\u6302\u94a9\uff0c\u5e2e\u52a9\u91cf\u5316\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-how-should-sales-reps-approach-authority-today\">4.\u4eca\u5929\uff0c\u9500\u552e\u4ee3\u8868\u5e94\u5982\u4f55\u5bf9\u5f85 \u2018\u6743\u5a01\u2019\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u91c7\u8d2d\u51b3\u7b56\u5f88\u5c11\u7531\u4e00\u4e2a\u4eba\u505a\u51fa\u3002\u9500\u552e\u4ee3\u8868\u5fc5\u987b <strong>\u591a\u4e2a\u5229\u76ca\u6538\u5173\u65b9<\/strong> \u8de8\u90e8\u95e8\u3002\u6709\u4e86 InvestGlass\uff0c\u56e2\u961f\u53ef\u4ee5 <strong>\u7ed8\u5236\u8d2d\u4e70\u59d4\u5458\u4f1a\u5730\u56fe\u3001\u8ddf\u8e2a\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5e76\u8bb0\u5f55\u5229\u76ca\u76f8\u5173\u8005\u6570\u636e<\/strong> \u4e00\u76ee\u4e86\u7136\u3002.<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-how-do-you-uncover-a-true-need\">5.\u5982\u4f55\u53d1\u6398\u771f\u6b63\u7684 \u2018\u9700\u6c42\u2019\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6f5c\u5728\u5ba2\u6237\u9700\u8981\u4e0e\u4ee5\u4e0b\u65b9\u9762\u76f4\u63a5\u76f8\u5173\u7684\u89e3\u51b3\u65b9\u6848 <strong>\u6218\u7565\u4e1a\u52a1\u76ee\u6807<\/strong>, \u800c\u4e0d\u4ec5\u4ec5\u662f\u6218\u672f\u6027\u7684\u89e3\u51b3\u65b9\u6848\u3002\u901a\u8fc7\u7814\u7a76\u4ed6\u4eec\u6240\u5904\u7684\u884c\u4e1a\u548c\u9762\u4e34\u7684\u6311\u6218\uff0c\u4ee3\u8868\u4eec\u53ef\u4ee5\u5c06\u4ea7\u54c1\u4e0e\u957f\u671f\u76ee\u6807\u7ed3\u5408\u8d77\u6765\u3002InvestGlass \u53ef\u8f7b\u677e\u5b9e\u73b0 <strong>\u8bb0\u5f55\u5ba2\u6237\u9700\u6c42\uff0c\u5e76\u5c06\u5176\u4e0e\u91cf\u8eab\u5b9a\u5236\u7684\u5de5\u4f5c\u6d41\u7a0b\u8054\u7cfb\u8d77\u6765<\/strong>.<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-what-s-the-best-way-to-qualify-timing-in-2024\">6.\u83b7\u5f97 2024 \u5e74 Timing \u8d44\u683c\u7684\u6700\u4f73\u9014\u5f84\u662f\u4ec0\u4e48\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u628a\u63e1\u65f6\u673a\u5c31\u662f\u8981\u4e86\u89e3 <strong>\u8d2d\u4e70\u65c5\u7a0b\u91cc\u7a0b\u7891<\/strong>, \u800c\u4e0d\u4ec5\u4ec5\u662f\u6700\u540e\u671f\u9650\u3002\u4e0e\u5176\u95ee \u201c\u60a8\u4ec0\u4e48\u65f6\u5019\u51b3\u5b9a\uff1f\u201d\uff0c\u4e0d\u5982\u95ee\uff1a\u201c\u60a8\u4e0b\u4e2a\u5b63\u5ea6\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1fInvestGlass \u96c6\u6210\u4e86 <strong>\u8425\u9500\u81ea\u52a8\u5316\u548c\u5206\u6790<\/strong> \u4ee5\u63ed\u793a\u8868\u660e\u7d27\u8feb\u6027\u7684\u53c2\u4e0e\u4fe1\u53f7\u3002.<\/p>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-how-can-bant-be-combined-with-other-frameworks\">7.BANT \u5982\u4f55\u4e0e\u5176\u4ed6\u6846\u67b6\u76f8\u7ed3\u5408\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SPIN \u9500\u552e\uff1a<\/strong> \u5728\u5e94\u7528 BANT \u4e4b\u524d\uff0c\u6df1\u5165\u4e86\u89e3\u5176\u5f71\u54cd\u3002.<\/li>\n\n\n\n<li><strong>MEDDIC\uff1a<\/strong> \u786e\u5b9a\u652f\u6301\u8005\uff0c\u5e76\u4e0e BANT \u7684\u6743\u9650\u548c\u65f6\u95f4\u4fdd\u6301\u4e00\u81f4\u3002.<\/li>\n\n\n\n<li><strong>\u89e3\u51b3\u65b9\u6848\u9500\u552e\uff1a<\/strong> \u5c06\u60a8\u7684\u63d0\u8bae\u4f5c\u4e3a\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u7684\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u3002.<br>InvestGlass \u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u652f\u6301\u8fd9\u4e9b\u65b9\u6cd5 <strong>\u7075\u6d3b\u7684 CRM \u5b57\u6bb5\u3001\u9500\u552e\u7ba1\u9053\u548c\u81ea\u52a8\u5316\u89c4\u5219<\/strong>.<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-what-role-does-technology-play-in-modernising-bant\">8.\u6280\u672f\u5728 BANT \u73b0\u4ee3\u5316\u8fc7\u7a0b\u4e2d\u53d1\u6325\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6280\u672f\u4e3a\u66f4\u667a\u80fd\u7684\u8d44\u683c\u8ba4\u8bc1\u63d0\u4f9b\u52a8\u529b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf<\/strong> \u5982 InvestGlass\uff0c\u96c6\u4e2d\u7ba1\u7406 BANT \u6570\u636e\u3002.<\/li>\n\n\n\n<li><strong>\u8425\u9500\u81ea\u52a8\u5316<\/strong> \u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u57f9\u80b2\u6f5c\u5728\u5ba2\u6237\u3002.<\/li>\n\n\n\n<li><strong>\u4eba\u5de5\u667a\u80fd\u548c\u9884\u6d4b\u5206\u6790<\/strong> \u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8bc4\u5206\uff0c\u5e76\u4f18\u5148\u8003\u8651\u53ef\u80fd\u8f6c\u5316\u7684\u5ba2\u6237\u3002.<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-what-are-the-common-mistakes-sales-teams-make-with-bant\">9.\u9500\u552e\u56e2\u961f\u5728\u4f7f\u7528 BANT \u65f6\u5bb9\u6613\u72af\u54ea\u4e9b\u9519\u8bef\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c06 BANT \u89c6\u4e3a\u50f5\u5316\u7684\u6838\u5bf9\u8868\uff0c\u800c\u4e0d\u662f <strong>\u4f1a\u8bdd<\/strong>.<\/li>\n\n\n\n<li>\u8fc7\u4e8e\u5173\u6ce8\u9884\u7b97\uff0c\u800c\u4e0d\u662f <strong>\u4ef7\u503c<\/strong>.<\/li>\n\n\n\n<li>\u9519\u8bef\u8bc6\u522b\u6743\u529b\uff0c\u9057\u6f0f\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u3002.<br>InvestGlass \u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u964d\u4f4e\u8fd9\u4e9b\u98ce\u9669 <strong>\u81ea\u52a8\u91c7\u96c6\u6570\u636e\u3001\u7a81\u51fa\u51b3\u7b56\u8005\u5e76\u8ddf\u8e2a\u4ef7\u503c\u9a71\u52a8\u578b\u6210\u679c<\/strong>.<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-how-can-investglass-enhance-bant-in-practice\">10.InvestGlass \u5982\u4f55\u5728\u5b9e\u8df5\u4e2d\u52a0\u5f3a BANT\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u4f7f\u9500\u552e\u56e2\u961f\u80fd\u591f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u901a\u8fc7\u7ed3\u6784\u5316 CRM \u5b57\u6bb5\u83b7\u53d6 BANT \u6807\u51c6\u3002.<\/li>\n\n\n\n<li>\u4f7f\u7528 <strong>\u9886\u5148\u8ba1\u5206<\/strong> \u4ee5\u66f4\u5feb\u5730\u786e\u5b9a\u6f5c\u5728\u5ba2\u6237\u7684\u8d44\u683c\u3002.<\/li>\n\n\n\n<li>\u6839\u636e\u9884\u7b97\u3001\u6743\u9650\u3001\u9700\u6c42\u548c\u65f6\u95f4\u81ea\u52a8\u6267\u884c\u5de5\u4f5c\u6d41\u7a0b\u3002.<\/li>\n\n\n\n<li>\u4e3a\u7ba1\u7406\u4eba\u5458\u63d0\u4f9b\u5b9e\u65f6\u8d44\u8d28\u4eea\u8868\u677f\uff0c\u4ee5\u8fdb\u884c\u51c6\u786e\u9884\u6d4b\u3002.<\/li>\n\n\n\n<li><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>In the world of sales, qualifying prospects is a crucial step that determines the effectiveness of the sales process. Improving lead qualification through structured frameworks like BANT an acronym for Budget, Authority, Need, and Timing has long been a standard for qualifying leads. However, as we move into 2024, the way businesses interact with potential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[744],"class_list":["post-41802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-bant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use BANT to Qualify Prospects in 2024: Expert Tips | InvestGlass<\/title>\n<meta name=\"description\" content=\"Learn how to use BANT to qualify prospects effectively in modern sales. Transform your lead qualification process today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/zh\/\u5982\u4f55\u5728-2024-\u5e74\u5229\u7528-bant-\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d44\u683c\u5ba1\u67e5-\u4e13\u5bb6\u5efa\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use BANT to Qualify Prospects in 2024: Expert Tips\" \/>\n<meta property=\"og:description\" content=\"In the world of sales, qualifying prospects is a crucial step that determines the effectiveness of the sales process. Improving lead qualification through\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/zh\/\u5982\u4f55\u5728-2024-\u5e74\u5229\u7528-bant-\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d44\u683c\u5ba1\u67e5-\u4e13\u5bb6\u5efa\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-29T06:48:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T12:34:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/docusign-BbSBf5uv50A-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 \u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2024 \u5e74\u5982\u4f55\u5229\u7528 BANT \u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d44\u683c\u5ba1\u67e5\uff1a\u4e13\u5bb6\u63d0\u793a","description":"\u4e86\u89e3\u5982\u4f55\u5728\u73b0\u4ee3\u9500\u552e\u4e2d\u4f7f\u7528 BANT \u6709\u6548\u5730\u9274\u5b9a\u6f5c\u5728\u5ba2\u6237\u3002\u7acb\u5373\u6539\u53d8\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u8ba4\u8bc1\u6d41\u7a0b\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/zh\/\u5982\u4f55\u5728-2024-\u5e74\u5229\u7528-bant-\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d44\u683c\u5ba1\u67e5-\u4e13\u5bb6\u5efa\/","og_locale":"zh_CN","og_type":"article","og_title":"How to Use BANT to Qualify Prospects in 2024: Expert Tips","og_description":"In the world of sales, qualifying prospects is a crucial step that determines the effectiveness of the sales process. Improving lead qualification through","og_url":"https:\/\/www.investglass.com\/zh\/\u5982\u4f55\u5728-2024-\u5e74\u5229\u7528-bant-\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d44\u683c\u5ba1\u67e5-\u4e13\u5bb6\u5efa\/","og_site_name":"InvestGlass","article_published_time":"2024-12-29T06:48:37+00:00","article_modified_time":"2026-02-05T12:34:54+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/docusign-BbSBf5uv50A-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"\u4f5c\u8005":"InvestGlass","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"9 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#article","isPartOf":{"@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/"},"author":{"name":"InvestGlass","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24"},"headline":"How to Use BANT to Qualify Prospects in 2024: Expert Tips","datePublished":"2024-12-29T06:48:37+00:00","dateModified":"2026-02-05T12:34:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/"},"wordCount":1793,"publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/docusign-BbSBf5uv50A-unsplash-scaled.jpg","keywords":["BANT"],"articleSection":["Article"],"inLanguage":"zh-Hans","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.investglass.com\/zh\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/","url":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/","name":"2024 \u5e74\u5982\u4f55\u5229\u7528 BANT \u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8d44\u683c\u5ba1\u67e5\uff1a\u4e13\u5bb6\u63d0\u793a","isPartOf":{"@id":"https:\/\/www.investglass.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#primaryimage"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/docusign-BbSBf5uv50A-unsplash-scaled.jpg","datePublished":"2024-12-29T06:48:37+00:00","dateModified":"2026-02-05T12:34:54+00:00","description":"\u4e86\u89e3\u5982\u4f55\u5728\u73b0\u4ee3\u9500\u552e\u4e2d\u4f7f\u7528 BANT \u6709\u6548\u5730\u9274\u5b9a\u6f5c\u5728\u5ba2\u6237\u3002\u7acb\u5373\u6539\u53d8\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u8d44\u683c\u8ba4\u8bc1\u6d41\u7a0b\u3002.","breadcrumb":{"@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#primaryimage","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/docusign-BbSBf5uv50A-unsplash-scaled.jpg","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/07\/docusign-BbSBf5uv50A-unsplash-scaled.jpg","width":2048,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"InvestGlass","item":"https:\/\/www.investglass.com\/"},{"@type":"ListItem","position":2,"name":"How to Use BANT to Qualify Prospects in 2024: Expert Tips"}]},{"@type":"WebSite","@id":"https:\/\/www.investglass.com\/#website","url":"https:\/\/www.investglass.com\/","name":"\u6295\u8d44\u73bb\u7483","description":"\u745e\u58eb\u4e3b\u6743 CRM","publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"alternateName":"InvestGlass","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investglass.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":["Organization","Place"],"@id":"https:\/\/www.investglass.com\/#organization","name":"\u6295\u8d44\u73bb\u7483","url":"https:\/\/www.investglass.com\/","logo":{"@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#local-main-organization-logo"},"sameAs":["https:\/\/x.com\/investglass","https:\/\/www.linkedin.com\/company\/investglass\/","https:\/\/www.youtube.com\/channel\/UCt5r5XgzbSq2KhguJQxCwyA"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24","name":"\u6295\u8d44\u73bb\u7483","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","caption":"InvestGlass"},"sameAs":["https:\/\/www.investglass.com"],"url":"https:\/\/www.investglass.com\/zh\/author\/axginvestglass-com\/"},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/www.investglass.com\/how-to-use-bant-to-qualify-prospects-in-2024-expert-tips\/#local-main-organization-logo","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","width":839,"height":192,"caption":"InvestGlass"}]}},"_links":{"self":[{"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/posts\/41802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/comments?post=41802"}],"version-history":[{"count":0,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/posts\/41802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/media\/41180"}],"wp:attachment":[{"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/media?parent=41802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/categories?post=41802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investglass.com\/zh\/wp-json\/wp\/v2\/tags?post=41802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}