{"id":37918,"date":"2023-08-18T11:42:26","date_gmt":"2023-08-18T09:42:26","guid":{"rendered":"https:\/\/www.investglass.com\/?p=37918"},"modified":"2025-03-26T08:55:19","modified_gmt":"2025-03-26T07:55:19","slug":"%e5%a6%82%e4%bd%95%e7%bb%98%e5%88%b6%e5%ae%8c%e7%be%8e%e7%9a%84%e5%ae%a2%e6%88%b7%e6%97%85%e7%a8%8b%e5%9b%be","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/zh\/how-to-build-the-perfect-customer-journey-mapping\/","title":{"rendered":"\u5982\u4f55\u7ed8\u5236\u5b8c\u7f8e\u7684\u5ba2\u6237\u65c5\u7a0b\u56fe\uff1f"},"content":{"rendered":"<p 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class=\"wp-block-paragraph\">\u5728\u94f6\u884c\u4e1a\uff0c\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u8d8b\u52bf\uff0c\u66f4\u662f\u4e00\u79cd\u5fc5\u4e0d\u53ef\u5c11\u7684\u5de5\u5177\u3002\u5b83\u662f\u4e00\u79cd\u5168\u9762\u7684\u53ef\u89c6\u5316\u8868\u73b0\u5f62\u5f0f\uff0c\u5c55\u793a\u4e86\u5ba2\u6237\u4e0e\u94f6\u884c\u4e92\u52a8\u65f6\u7684\u6b65\u9aa4\u3001\u4f53\u9a8c\u548c\u60c5\u611f\uff0c\u4ece\u4ed6\u4eec\u8003\u8651\u5f00\u8bbe\u8d26\u6237\u7684\u90a3\u4e00\u523b\u8d77\uff0c\u4e00\u76f4\u5230\u4ed6\u4eec\u7684\u8d22\u52a1\u7ba1\u7406\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9e\u65bd\u6709\u6548\u6218\u7565\u6307\u5357<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6587\u65e8\u5728\u4f5c\u4e3a\u60a8\u7406\u89e3\u548c\u5b9e\u65bd\u94f6\u884c\u4e1a\u5ba2\u6237\u65c5\u7a0b\u7ed8\u5236\u7684\u5b8c\u6574\u6307\u5357\u3002\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u4e3a\u4f55\u5728\u5f53\u4eca\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u5e02\u573a\u4e2d\uff0c\u8fd9\u4e00\u6d41\u7a0b\u5bf9\u94f6\u884c\u81f3\u5173\u91cd\u8981\uff0c\u5e76\u5c06\u6307\u5bfc\u60a8\u5b8c\u6210\u6784\u5efa\u5b8c\u7f8e\u3001\u6709\u6548\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7684\u6b65\u9aa4\u3002\u901a\u8fc7\u8fd9\u5f20\u5730\u56fe\uff0c\u60a8\u53ef\u4ee5\u8bc6\u522b\u75db\u70b9\u3001\u6539\u8fdb\u9886\u57df\u4ee5\u53ca\u8d85\u8d8a\u5ba2\u6237\u671f\u671b\u7684\u673a\u4f1a\uff0c\u6700\u7ec8\u57f9\u517b\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5e76\u63a8\u52a8\u94f6\u884c\u7684\u589e\u957f\u3002.<\/p>\n\n\n\n<p 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class=\"wp-block-list\">\n<li>\u4ec0\u4e48\u662f\u5ba2\u6237\u65c5\u7a0b\u56fe\uff1f<\/li>\n\n\n\n<li>\u987e\u5ba2\u65c5\u7a0b\u56fe\u6a21\u677f<\/li>\n\n\n\n<li>\u65c5\u7a0b\u5730\u56fe\u7684\u7ec4\u6210\u90e8\u5206<\/li>\n\n\n\n<li>\u5ba2\u6237\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5<\/li>\n\n\n\n<li>\u9ad8\u7ea7\u5ba2\u6237\u65c5\u7a0b\u6620\u5c04\u6280\u5de7<\/li>\n\n\n\n<li>\u65c5\u7a0b\u5730\u56fe\u7684\u7c7b\u578b<\/li>\n\n\n\n<li>\u5ba2\u6237\u65c5\u7a0b\u6620\u5c04\u793a\u4f8b<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-what-is-a-customer-journey-map\"><strong>1.\u4ec0\u4e48\u662f\u5ba2\u6237\u65c5\u7a0b\u56fe\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u65c5\u7a0b\u56fe\u662f\u5ba2\u6237\u4e0e\u516c\u53f8\u63a5\u89e6\u65f6\u6240\u7ecf\u5386\u7684\u6b65\u9aa4\u7684\u53ef\u89c6\u5316\u8868\u793a\u3002\u901a\u8fc7\u8fd9\u4e00\u5de5\u5177\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u4ece\u521d\u6b21\u63a5\u89e6\u5230\u8f6c\u5316\u7b49\u5404\u4e2a\u73af\u8282\u7684\u4f53\u9a8c\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u7ad9\u5728\u5ba2\u6237\u7684\u89d2\u5ea6\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u5e76\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u6ee1\u8db3\u6216\u8d85\u8d8a\u4ed6\u4eec\u7684\u671f\u671b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-customer-journey-map-template\"><strong>2.\u5ba2\u6237\u65c5\u7a0b\u56fe\u6a21\u677f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u6a21\u677f\u662f\u4f01\u4e1a\u7684\u8d77\u70b9\u3002\u6b64\u7c7b\u6a21\u677f\u4e00\u822c\u4f1a\u52fe\u52d2\u51fa\u5404\u79cd\u5ba2\u6237\u63a5\u89e6\u70b9\u3001\u5ba2\u6237\u5728\u6bcf\u4e2a\u9636\u6bb5\u7684\u89c6\u89d2\u3001\u4ed6\u4eec\u7684\u60c5\u7eea\u3001\u75db\u70b9\u548c\u5ba2\u6237\u9700\u6c42\u3002\u8fd9\u4e9b\u6a21\u677f\u65e8\u5728\u51c6\u786e\u53cd\u6620 <a href=\"https:\/\/www.investglass.com\/zh\/%e6%94%af%e6%8c%81%e7%bb%ad%e8%ae%a2%e9%80%80%e6%ac%be%e5%ae%a2%e6%88%b7%e7%9a%84%e5%ae%a2%e6%88%b7%e6%9c%8d%e5%8a%a1%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e6%a8%a1%e6%9d%bf\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"755\">\u5ba2\u6237\u65c5\u7a0b<\/a> \u5e76\u53ef\u6839\u636e\u5ba2\u6237\u670d\u52a1\u56e2\u961f\u6536\u96c6\u7684\u5ba2\u6237\u6570\u636e\u8fdb\u884c\u5b9a\u5236\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u56e2\u961f\u53ef\u5e2e\u52a9\u60a8\u5efa\u7acb\u6a21\u677f\uff0c\u56e0\u4e3a\u6211\u4eec\u4e86\u89e3\u5ba2\u6237\u5728\u5355\u5143\u548c\u5408\u89c4\u6d41\u7a0b\u4e2d\u5b9e\u65bd\u81ea\u52a8\u5316\u65f6\u7684\u75db\u70b9\u3002\u5ba2\u6237\u75db\u70b9\u56e0\u4eba\u800c\u5f02 <a href=\"https:\/\/www.investglass.com\/zh\/%e5%b7%a5%e4%b8%9a\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"869\">\u4ea7\u4e1a<\/a> \u5e76\u9488\u5bf9\u4f60\u8981\u9500\u552e\u7684\u6bcf\u4e00\u7c7b\u4ea7\u54c1\u3002\u6211\u4eec\u5e38\u8bf4\uff0c\u4e00\u4e2a\u987e\u5ba2\u53ef\u4ee5\u5305\u62ec\u591a\u4e2a\u89d2\u8272\u3002\u8ba9\u987e\u5ba2\u4f53\u9a8c\u5230\u4e00\u4e9b\u677e\u5f1b\u662f\u5f88\u91cd\u8981\u7684\uff0c\u56e0\u4e3a\u51c6\u786e\u9884\u6d4b\u548c \u201c\u9650\u5236 \u201d\u6240\u6709\u7684\u65c5\u7a0b\u662f\u5f88\u5371\u9669\u7684\u3002\u6709\u4e9b\u987e\u5ba2\u559c\u6b22\u522b\u4eba\u544a\u8bc9\u4ed6\u4eec\u8be5\u505a\u4ec0\u4e48\uff0c\u6709\u4e9b\u987e\u5ba2\u5219\u559c\u6b22\u81ea\u5df1\u53bb\u53d1\u73b0\u3002\u5ba2\u6237\u4f53\u9a8c\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u53d8\u5316\u3002\u6709\u4e9b\u5ba2\u6237\u53ef\u80fd\u5f88\u5fd9\uff0c\u6709\u4e9b\u5ba2\u6237\u5219\u6709\u65f6\u95f4\u3002\u6709\u4e9b\u5ba2\u6237\u53ef\u80fd\u5bf9\u9500\u552e\u4eba\u5458\u7684\u9500\u552e\u8fc7\u7a0b\u611f\u5230\u538c\u70e6\uff0c\u90a3\u4e48\u5ba2\u6237\u4e92\u52a8\u5c31\u4f1a\u5bf9\u9500\u552e\u8f6c\u5316\u9020\u6210\u5a01\u80c1\u3002.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"692\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline.png\" alt=\"InvestGlass \u9500\u552e\u7ba1\u9053\" class=\"wp-image-37941\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline.png 692w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline-300x300.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline-150x150.png 150w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><figcaption class=\"wp-element-caption\">InvestGlass \u9500\u552e\u7ba1\u9053<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-parts-of-a-journey-map\"><strong>3.\u65c5\u7a0b\u56fe\u7684\u7ec4\u6210\u90e8\u5206<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u5efa\u6709\u6548\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u9700\u8981\u51e0\u4e2a\u7ec4\u6210\u90e8\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ba2\u6237\u89d2\u8272\uff1a\u666e\u901a\u5ba2\u6237\u7684\u8be6\u7ec6\u8d44\u6599\u3002.<\/li>\n\n\n\n<li>\u5ba2\u6237\u884c\u52a8\uff1a\u5ba2\u6237\u4e0e\u4f01\u4e1a\u4e92\u52a8\u65f6\u6240\u91c7\u53d6\u7684\u6b65\u9aa4\u3002.<\/li>\n\n\n\n<li>\u63a5\u89e6\u70b9\uff1a\u5ba2\u6237\u4e0e\u516c\u53f8\u7684\u4e92\u52a8\u70b9\u3002.<\/li>\n\n\n\n<li>\u60c5\u7eea\u548c\u75db\u70b9\uff1a\u8bc6\u522b\u5ba2\u6237\u4f55\u65f6\u611f\u5230\u6cae\u4e27\u6216\u9ad8\u5174\u3002.<\/li>\n\n\n\n<li>\u673a\u4f1a\u673a\u9047\uff1a <a href=\"https:\/\/www.investglass.com\/zh\/%e5%88%a9%e7%94%a8-crm-%e6%94%b9%e5%96%84%e9%93%b6%e8%a1%8c%e4%b8%9a%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c%e7%9a%84%e7%bb%bc%e5%90%88%e6%8c%87%e5%8d%97%ef%bc%8c%e9%99%84%e5%b8%a6-investglass-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"865\">\u6539\u5584\u5ba2\u6237\u4f53\u9a8c<\/a> \u548c\u6ee1\u610f\u5ea6\u3002.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-1024x683.jpg\" alt=\"\u7535\u8bdd\u4e92\u52a8\" class=\"wp-image-36531\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-stages-of-the-customer-journey\"><strong>4.\u987e\u5ba2\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u5ba2\u6237\u65c5\u7a0b\u53ef\u5206\u4e3a\u591a\u4e2a\u9636\u6bb5\uff0c\u4f8b\u5982<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u610f\u8bc6\uff1a\u5f53\u5ba2\u6237\u610f\u8bc6\u5230\u89e3\u51b3\u5176\u75db\u70b9\u7684\u65b9\u6848\u65f6\uff0c\u5ba2\u6237\u4e4b\u65c5\u5c31\u5f00\u59cb\u4e86\u3002.<\/li>\n\n\n\n<li>\u8003\u8651\uff1a\u5ba2\u6237\u8bc4\u4f30\u4e0d\u540c\u7684\u9009\u62e9\u3002.<\/li>\n\n\n\n<li>\u8d2d\u4e70\uff1a\u987e\u5ba2\u505a\u51fa\u51b3\u5b9a\u5e76\u5b8c\u6210\u8d2d\u4e70\u3002.<\/li>\n\n\n\n<li>\u7559\u4f4f\u4eba\u624d\uff1a\u786e\u4fdd <a href=\"https:\/\/www.investglass.com\/zh\/%e9%80%9a%e8%bf%87%e8%b4%a2%e5%8a%a1%e7%a6%8f%e5%88%a9%e6%8f%90%e9%ab%98%e5%ae%a2%e6%88%b7%e5%bf%a0%e8%af%9a%e5%ba%a6\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"866\">\u5ba2\u6237\u5fe0\u8bda\u5ea6<\/a> \u901a\u8fc7\u79ef\u6781\u7684\u5ba2\u6237\u4f53\u9a8c\u3002.<\/li>\n\n\n\n<li>\u5ba3\u4f20\uff1a\u6ee1\u610f\u7684\u5ba2\u6237\u63a8\u8350\u4ed6\u4eba\u5e76\u5ba3\u4f20\u4f01\u4e1a\u3002.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-advanced-customer-journey-mapping-tips\"><strong>5.\u9ad8\u7ea7\u5ba2\u6237\u65c5\u7a0b\u6620\u5c04\u6280\u5de7<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba9\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u66f4\u7cbe\u786e\u3001\u66f4\u6709\u7528\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5229\u7528\u771f\u5b9e\u5ba2\u6237\u7684\u53cd\u9988\u548c\u8c03\u67e5\u4e3a\u5730\u56fe\u63d0\u4f9b\u4fe1\u606f\u3002.<\/li>\n\n\n\n<li>\u6839\u636e\u5ba2\u6237\u53cd\u9988\u8fed\u4ee3\u548c\u66f4\u65b0\u5730\u56fe\u3002.<\/li>\n\n\n\n<li>\u4f7f\u5730\u56fe\u4e0e\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002.<\/li>\n\n\n\n<li>\u4f7f\u7528\u5ba2\u6237\u65c5\u7a0b\u6620\u5c04\u5de5\u5177\u6765\u4fc3\u8fdb\u8fd9\u4e00\u8fc7\u7a0b\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-types-of-journey-maps-and-buyer-persona\"><strong>6.\u65c5\u7a0b\u5730\u56fe\u548c\u4e70\u5bb6\u89d2\u8272\u7684\u7c7b\u578b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65c5\u884c\u5730\u56fe\u6709\u51e0\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u73b0\u72b6\uff1a\u6839\u636e\u76ee\u524d\u7684\u4e86\u89e3\uff0c\u7ed8\u5236\u73b0\u6709\u5ba2\u6237\u65c5\u7a0b\u56fe\u3002.<\/li>\n\n\n\n<li>\u672a\u6765\u72b6\u6001\uff1a\u8bbe\u60f3\u7406\u60f3\u7684\u5ba2\u6237\u65c5\u7a0b\uff0c\u91cd\u70b9\u5173\u6ce8\u6f5c\u5728\u7684\u6539\u8fdb\u3002.<\/li>\n\n\n\n<li>\u670d\u52a1\u84dd\u56fe\uff1a\u66f4\u8be6\u7ec6\u7684\u5730\u56fe\uff0c\u5305\u62ec\u5ba2\u6237\u3001\u5458\u5de5\u548c\u6d41\u7a0b\u4e4b\u95f4\u7684\u4e92\u52a8\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u5efa\u51c6\u786e\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u662f\u4e00\u4e2a\u7ec6\u81f4\u7684\u8fc7\u7a0b\uff0c\u5176\u4e2d\u6d89\u53ca\u5404\u79cd\u57fa\u672c\u6b65\u9aa4\u3002\u9996\u5148\u8981\u5efa\u7acb\u987e\u5ba2\u89d2\u8272\u548c\u4e70\u5bb6\u89d2\u8272\uff0c\u5b83\u4eec\u4ee3\u8868\u4e86\u4e0e\u4f01\u4e1a\u4e92\u52a8\u7684\u4e0d\u540c\u76ee\u6807\u53d7\u4f17\u3002\u8fd9\u4e9b \"\u89d2\u8272 \"\u662f\u901a\u8fc7\u5ba2\u6237\u8c03\u67e5\u548c\u6570\u636e\u5206\u6790\u7b49\u7814\u7a76\u8fc7\u7a0b\u6784\u5efa\u7684\uff0c\u53ef\u4ee5\u751f\u52a8\u5730\u53cd\u6620\u51fa\u5ba2\u6237\u662f\u8c01\u3002\u63a5\u4e0b\u6765\uff0c\u52fe\u52d2\u51fa\u5ba2\u6237\u7684\u65c5\u7a0b\uff0c\u4ece\u5ba2\u6237\u4e0e\u4f60\u7684\u670d\u52a1\u6216\u4ea7\u54c1\u4e92\u52a8\u7684\u6700\u521d\u63a5\u89e6\u70b9\uff0c\u5230\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u3002\u5229\u7528\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u6a21\u677f\u6216\u670d\u52a1\u84dd\u56fe\u6a21\u677f\u4f5c\u4e3a\u8d77\u70b9\uff1b\u8fd9\u4e9b\u6a21\u677f\u53ef\u4ee5\u6307\u5bfc\u4f60\u7684\u5e03\u5c40\uff0c\u5e76\u6709\u52a9\u4e8e\u786e\u4fdd\u4f60\u8003\u8651\u5230\u6240\u6709\u5fc5\u8981\u5143\u7d20\u3002\u5176\u4ed6\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u793a\u4f8b\u4ee5\u53ca\u5177\u4f53\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u793a\u4f8b\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\u548c\u7075\u611f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8bbe\u8ba1\u5730\u56fe\u65f6\uff0c\u91cd\u70b9\u5173\u6ce8\u4e70\u65b9\u65c5\u7a0b\u6bcf\u4e2a\u9636\u6bb5\u7684\u5ba2\u6237\u4e92\u52a8\u3001\u60c5\u611f\u548c\u75db\u70b9\u3002\u4ece\u5ba2\u6237\u7684\u89d2\u5ea6\u6765\u89c2\u5bdf\u5730\u56fe\u662f\u5173\u952e\uff0c\u8fd9\u6837\u53ef\u4ee5\u627e\u51fa\u5ba2\u6237\u4f53\u9a8c\u53ef\u4ee5\u6539\u8fdb\u7684\u5730\u65b9\u3002\u5b9a\u671f\u5bf9\u5ba2\u6237\u8fdb\u884c\u8c03\u67e5\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u60c5\u7eea\uff0c\u6536\u96c6\u6709\u5173\u4ed6\u4eec\u4f53\u9a8c\u7684\u5b9e\u65f6\u89c1\u89e3\u3002\u8fd9\u4e9b\u4fe1\u606f\u6709\u52a9\u4e8e\u521b\u5efa\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65c5\u7a0b\u5730\u56fe\uff0c\u51c6\u786e\u9884\u6d4b\u5e76\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e <a data-wpil-monitor-id=\"870\" href=\"https:\/\/www.investglass.com\/zh\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e6%9c%8d%e5%8a%a1\/\" target=\"_blank\" rel=\"noopener\">\u5ba2\u6237\u670d\u52a1<\/a> \u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u4e0e\u56e2\u961f\u3001\u9500\u552e\u56e2\u961f\u548c\u5ba2\u6237\u65c5\u7a0b\u7ba1\u7406\u4e13\u4e1a\u4eba\u5458\u7684\u5408\u4f5c\u81f3\u5173\u91cd\u8981\u3002\u4ed6\u4eec\u53ef\u4ee5\u63d0\u4f9b\u5bf9\u5ba2\u6237\u60c5\u7eea\u548c\u6311\u6218\u7684\u5b9e\u5730\u6d1e\u5bdf\uff0c\u8fdb\u4e00\u6b65\u5b8c\u5584\u5730\u56fe\u3002\u6700\u7ec8\uff0c\u60a8\u7684\u5ba2\u6237\u4f53\u9a8c\u5730\u56fe\u5e94\u53cd\u6620\u5ba2\u6237\u5b8c\u6574\u3001\u7ec6\u81f4\u7684\u65c5\u7a0b\uff0c\u7a81\u51fa\u5728\u6bcf\u4e2a\u9636\u6bb5\u53d6\u60a6\u5ba2\u6237\u7684\u673a\u4f1a\u3002\u8fd9\u79cd\u6df1\u523b\u7684\u7406\u89e3\u4f7f\u60a8\u7684\u4f01\u4e1a\u80fd\u591f\u6709\u6548\u5730\u5236\u5b9a\u6218\u7565\uff0c\u786e\u4fdd\u60a8\u7684\u670d\u52a1\u4e0d\u4ec5\u80fd\u6ee1\u8db3\u800c\u4e14\u80fd\u8d85\u8d8a\u4e0d\u540c\u5ba2\u6237\u7fa4\u7684\u9700\u6c42\u548c\u671f\u671b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u6b64\uff0c\u53ef\u5229\u7528&nbsp;<strong>\u670d\u52a1\u8bbe\u8ba1\u65b9\u6cd5<\/strong>&nbsp;\u7b49\u5de5\u5177&nbsp;<strong>\u65c5\u7a0b\u6620\u5c04<\/strong>&nbsp;\u548c&nbsp;<strong>\u89d2\u8272<\/strong>. .\u8fd9\u4e9b\u6280\u672f\u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\uff0c\u4f7f\u60a8\u80fd\u591f\u8fc5\u901f\u9002\u5e94\u5ba2\u6237\u4f53\u9a8c\u7684\u53d8\u5316\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65c5\u7a0b\u5236\u56fe<\/strong>:\u8be5\u5de5\u5177\u53ef\u5e2e\u52a9\u60a8\u53ef\u89c6\u5316\u5ba2\u6237\u4e0e\u54c1\u724c\u7684\u6bcf\u4e00\u6b21\u4e92\u52a8\uff0c\u786e\u5b9a\u53ef\u4ee5\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u7684\u5173\u952e\u65f6\u523b\u3002.<\/li>\n\n\n\n<li><strong>\u89d2\u8272<\/strong>:\u901a\u8fc7\u521b\u5efa\u5178\u578b\u5ba2\u6237\u7684\u8be6\u7ec6\u8d44\u6599\uff0c\u60a8\u53ef\u4ee5\u5b9a\u5236\u670d\u52a1\u4ee5\u6ee1\u8db3\u5b9e\u9645\u9700\u6c42\uff0c\u5e76\u9884\u6d4b\u65b0\u60c5\u51b5\u4f1a\u5982\u4f55\u5f71\u54cd\u4ed6\u4eec\u7684\u884c\u4e3a\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ed3\u5408\u8fd9\u4e9b\u65b9\u6cd5\uff0c\u60a8\u7684\u4f01\u4e1a\u53ef\u4ee5\u5f00\u53d1\u51fa\u8d8a\u6765\u8d8a\u4e2a\u6027\u5316\u7684\u4e92\u52a8\uff0c\u4ece\u800c\u4fdd\u6301\u9ad8\u5ea6\u7684\u4fe1\u5fc3\u548c\u4fe1\u4efb\u3002\u5728\u60a8\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u65f6\uff0c\u8bf7\u4e13\u6ce8\u4e8e\u521b\u5efa\u670d\u52a1\uff0c\u8fd9\u4e9b\u670d\u52a1\u4e0d\u4ec5\u662f\u88ab\u52a8\u7684\uff0c\u800c\u4e14\u662f\u4e3b\u52a8\u7684\uff0c\u76ee\u7684\u662f\u5728\u6bcf\u4e2a\u63a5\u89e6\u70b9\u90fd\u80fd\u8ba9\u5ba2\u6237\u6ee1\u610f\u5e76\u53c2\u4e0e\u5176\u4e2d\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-so-what-are-the-5-types-of-buyer-persona-and-how-they-will-impact-your-customer-journey-design\">\u90a3\u4e48\uff0c\u4ec0\u4e48\u662f\u4e94\u79cd\u7c7b\u578b\u7684\u4e70\u5bb6\u89d2\u8272\uff0c\u5b83\u4eec\u5c06\u5982\u4f55\u5f71\u54cd\u4f60\u7684\u5ba2\u6237\u65c5\u7a0b\u8bbe\u8ba1\u5462\uff1f<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5bf9\u4ef7\u683c\u654f\u611f\u7684\u8d2d\u7269\u8005<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u8bf4\u660e<\/strong> \u8fd9\u79cd\u4eba\u4e3b\u8981\u5173\u6ce8\u4ef7\u683c\uff0c\u603b\u662f\u5728\u5bfb\u627e\u6700\u5212\u7b97\u7684\u4ea4\u6613\u3002\u6298\u6263\u3001\u9500\u552e\u548c\u4fc3\u9500\u662f\u4ed6\u4eec\u7684\u52a8\u529b\uff0c\u4ed6\u4eec\u7ecf\u5e38\u5728\u8d2d\u4e70\u524d\u6bd4\u8f83\u5404\u79cd\u6e20\u9053\u7684\u4ef7\u683c\u3002.<\/li>\n\n\n\n<li><strong>\u9700\u6c42\u548c\u75db\u70b9\uff1a<\/strong> \u907f\u514d\u8d85\u652f\u3001\u627e\u5230\u6700\u4f4e\u4ef7\u3001\u5229\u7528\u6298\u6263\u4ee5\u53ca\u907f\u514d\u4e70\u65b9\u53cd\u6094\u3002.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u4e13\u5bb6\u7814\u7a76\u5458<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u8bf4\u660e<\/strong> \u8fd9\u7c7b\u6d88\u8d39\u8005\u7684\u7279\u70b9\u662f\u5728\u8d2d\u4e70\u524d\u8fdb\u884c\u6df1\u5165\u7814\u7a76\u3002\u4ed6\u4eec\u4f1a\u9605\u8bfb\u8bc4\u8bba\u3001\u5bfb\u6c42\u5efa\u8bae\u3001\u6bd4\u8f83\u9009\u9879\uff0c\u5e76\u5e0c\u671b\u4e86\u89e3\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6765\u9f99\u53bb\u8109\u3002.<\/li>\n\n\n\n<li><strong>\u9700\u6c42\u548c\u75db\u70b9\uff1a<\/strong> \u5bfb\u627e\u53ef\u9760\u3001\u8be6\u7ec6\u7684\u4fe1\u606f\uff0c\u907f\u514d\u9519\u8bef\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u82b1\u65f6\u95f4\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u8ffd\u6c42\u4fbf\u5229\u8005<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u8bf4\u660e<\/strong> \u4fbf\u5229\u6027\u662f\u8fd9\u7c7b\u6d88\u8d39\u8005\u7684\u9996\u8981\u8003\u8651\u56e0\u7d20\u3002\u4ed6\u4eec\u91cd\u89c6\u5feb\u901f\u3001\u7b80\u5355\u3001\u7701\u5fc3\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u65e0\u8bba\u662f\u5e97\u5185\u8d2d\u7269\u8fd8\u662f\u7f51\u4e0a\u8d2d\u7269\u3002.<\/li>\n\n\n\n<li><strong>\u9700\u6c42\u548c\u75db\u70b9\uff1a<\/strong> <a href=\"https:\/\/www.investglass.com\/zh\/%e6%9c%80%e4%bd%b3-ai-%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e7%94%9f%e6%88%90%e5%99%a8-%e8%8a%82%e7%9c%81%e6%97%b6%e9%97%b4%ef%bc%8c%e6%8f%90%e9%ab%98%e7%94%9f%e4%ba%a7%e5%8a%9b\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2107\">\u8282\u7ea6\u65f6\u95f4<\/a>, \u907f\u514d\u590d\u6742\u7684\u6d41\u7a0b\uff0c\u5e76\u5e0c\u671b\u5feb\u901f\u53d1\u8d27\u6216\u7acb\u5373\u4f9b\u8d27\u3002.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u54c1\u724c\u5fe0\u8bda\u8005<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u8bf4\u660e<\/strong> \u8fd9\u79cd\u89d2\u8272\u7c7b\u578b\u7684\u4eba\u575a\u6301\u9009\u62e9\u4ed6\u4eec\u719f\u6089\u548c\u559c\u7231\u7684\u54c1\u724c\u3002\u4ed6\u4eec\u5bf9\u4ef7\u683c\u4e0d\u592a\u654f\u611f\uff0c\u66f4\u770b\u91cd\u54c1\u724c\u7684\u4e00\u81f4\u6027\u548c\u4fe1\u4efb\u5ea6\u3002.<\/li>\n\n\n\n<li><strong>\u9700\u6c42\u548c\u75db\u70b9\uff1a<\/strong> \u8ffd\u6c42\u4ea7\u54c1\/\u670d\u52a1\u7684\u8d28\u91cf\u3001\u53ef\u4fe1\u5ea6\u548c\u4e00\u81f4\u6027\uff1b\u907f\u514d\u5c1d\u8bd5\u65b0\u54c1\u724c\u7684\u98ce\u9669\u3002.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u9a8c\u8bc1\u5668<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u8bf4\u660e<\/strong> \u8fd9\u79cd\u4eba\u975e\u5e38\u5728\u610f\u4ed6\u4eba\u7684\u610f\u89c1\uff0c\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u6d41\u884c\u8d8b\u52bf\u3001\u4eb2\u670b\u597d\u53cb\u6b63\u5728\u8d2d\u4e70\u6216\u4f7f\u7528\u7684\u4e1c\u897f\u90fd\u4f1a\u5bf9\u4ed6\u4eec\u4ea7\u751f\u5f88\u5927\u5f71\u54cd\u3002\u4ed6\u4eec\u7ecf\u5e38\u9605\u8bfb\u5e76\u4f9d\u8d56\u5ba2\u6237\u8bc4\u8bba\u548c\u8bc4\u5206\u3002.<\/li>\n\n\n\n<li><strong>\u9700\u6c42\u548c\u75db\u70b9\uff1a<\/strong> \u793e\u4f1a\u8ba4\u53ef\u3001\u7d27\u8ddf\u6f6e\u6d41\u3001\u907f\u514d\u9519\u8fc7\u7684\u6050\u60e7\uff08FOMO\uff09\uff0c\u4ee5\u53ca\u901a\u8fc7\u8d2d\u7269\u5bfb\u6c42\u8ba4\u53ef\u3002.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-customer-journey-mapping-example-with-investglass-pipeline\"><strong>7.\u5ba2\u6237\u65c5\u7a0b\u6620\u5c04\u793a\u4f8b<\/strong> \u4e0e InvestGlass \u7ba1\u9053<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u5047\u8bbe\u5ba2\u6237\u838e\u62c9\u9700\u8981\u4e00\u4e2aCRM\u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u5f20\u56fe\u7684\u8d77\u70b9\u662f\u838e\u62c9\u786e\u5b9a\u5979\u7684\u9700\u6c42\uff08\u75db\u70b9\uff09\u3002\u7136\u540e\uff0c\u5b83\u4f1a\u8ddf\u8e2a\u5979\u7684\u884c\u4e3a\uff0c\u4ece\u5728\u7ebf\u641c\u7d22\uff08\u8ba4\u77e5\uff09\uff0c\u9605\u8bfb\u8bc4\u8bba\u548c\u6bd4\u8f83\u9009\u9879\uff08\u8003\u8651\uff09\uff0c\u4e0e <a href=\"https:\/\/www.investglass.com\/zh\/%e6%83%b3%e8%a6%81%e8%be%be%e6%88%90%e6%9b%b4%e5%a4%9a%e4%ba%a4%e6%98%93%ef%bc%8c%e8%bf%99%e6%98%af%e9%94%80%e5%94%ae%e4%bb%a3%e8%a1%a8%e7%9a%84%e5%bb%ba%e8%ae%ae\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"863\">\u9500\u552e\u4ee3\u8868<\/a> (\u8d2d\u4e70\uff09\u3001\u4f7f\u7528\u4ea7\u54c1\uff08\u4fdd\u7559\uff09\uff0c\u5230\u6700\u540e\u56e0\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1\u800c\u5199\u4e0b\u597d\u8bc4\uff08\u5ba3\u4f20\uff09\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7ed8\u5236\u8fc7\u7a0b\u4e0d\u662f\u4e00\u6b21\u6027\u4efb\u52a1\u3002\u5b83\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u6839\u636e\u5ba2\u6237\u53cd\u9988\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u4e1a\u52a1\u73af\u5883\u8fdb\u884c\u4e0d\u65ad\u4fee\u6b63\u3002\u5fc5\u987b\u59cb\u7ec8\u5173\u6ce8\u5ba2\u6237\u7684\u89c6\u89d2\u548c\u60c5\u611f\uff0c\u4ee5\u5236\u5b9a\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u7684\u6218\u7565\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf7\u8bb0\u4f4f\uff0c\u4f18\u79c0\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u4e0d\u662f\u4e00\u8e74\u800c\u5c31\u7684\u3002\u5b83\u4eec\u662f\u7cbe\u5fc3\u7814\u7a76\u3001\u53cd\u590d\u8bbe\u8ba1\u548c\u59cb\u7ec8\u5173\u6ce8\u5ba2\u6237\u4f53\u9a8c\u548c\u9700\u6c42\u7684\u7ed3\u679c\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u521b\u65b0\u94f6\u884c\u670d\u52a1\u6539\u53d8\u5ba2\u6237\u4f53\u9a8c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5f53\u4eca\u5f62\u52bf\u4e0b\uff0c\u4f20\u7edf\u94f6\u884c\u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u5728\u6570\u5b57\u98a0\u8986\u8005\u7684\u63a8\u52a8\u4e0b\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u671f\u671b\u3002\u4e3a\u4e86\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u5b83\u4eec\u5fc5\u987b\u63d0\u4f9b\u521b\u65b0\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5728\u5438\u5f15\u65b0\u7528\u6237\u7684\u540c\u65f6\u7559\u4f4f\u8001\u7528\u6237\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.\u5b9a\u5236\u94f6\u884c\u5e73\u53f0<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u5b57\u91d1\u878d\u6280\u672f\u7684\u6574\u5408\u6b63\u5728\u5f7b\u5e95\u6539\u53d8\u94f6\u884c\u670d\u52a1\u3002\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\u4f7f\u94f6\u884c\u80fd\u591f\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u7075\u6d3b\u5e73\u53f0\uff0c\u7b80\u5316\u5ba2\u6237\u83b7\u53d6\u8d44\u91d1\u7684\u65b9\u5f0f\u3002\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u4e0d\u4ec5\u7b80\u5316\u4e86\u94f6\u884c\u4e1a\u52a1\u4f53\u9a8c\uff0c\u8fd8\u6ee1\u8db3\u4e86\u7528\u6237\u7684\u4e2a\u6027\u5316\u9700\u6c42\uff0c\u63d0\u9ad8\u4e86\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2.\u65e0\u7f1d\u56fd\u9645\u8f6c\u8d26<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u4e16\u754c\u7684\u76f8\u4e92\u8054\u7cfb\u65e5\u76ca\u7d27\u5bc6\uff0c\u5bf9\u56fd\u9645\u91d1\u878d\u4ea4\u6613\u7684\u9700\u6c42\u4e5f\u5728\u4e0d\u65ad\u589e\u957f\u3002\u521b\u65b0\u7684\u94f6\u884c\u670d\u52a1\u73b0\u5728\u53ef\u4ee5\u63d0\u4f9b\u65e0\u7f1d\u7684\u5916\u5e01\u8f6c\u8d26\u3002\u901a\u8fc7\u7528\u6237\u53cb\u597d\u578b\u5e94\u7528\u7a0b\u5e8f\uff0c\u5ba2\u6237\u53ef\u4ee5\u50cf\u5728\u56fd\u5185\u4e00\u6837\u6beb\u4e0d\u8d39\u529b\u5730\u8de8\u5883\u8f6c\u8d26\uff0c\u800c\u4e14\u5f80\u5f80\u6210\u672c\u66f4\u4f4e\u3002\u8fd9\u4e00\u6539\u8fdb\u5bf9\u4e8e\u4ece\u4e8b\u5168\u7403\u4e1a\u52a1\u7684\u4e2a\u4eba\u548c\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3.\u70b9\u5bf9\u70b9\uff08P2P\uff09\u501f\u8d37<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f20\u7edf\u8d37\u6b3e\u6d41\u7a0b\u7684\u590d\u6742\u6027\u548c\u6210\u672c\u4e3a\u70b9\u5bf9\u70b9\u8d37\u6b3e\u5e73\u53f0\u94fa\u5e73\u4e86\u9053\u8def\u3002\u8fd9\u4e9b\u670d\u52a1\u5c06\u501f\u6b3e\u4eba\u4e0e\u8d37\u6b3e\u4eba\u76f4\u63a5\u8054\u7cfb\u8d77\u6765\uff0c\u7701\u53bb\u4e86\u4e2d\u95f4\u73af\u8282\uff0c\u5e76\u63d0\u4f9b\u66f4\u5177\u7ade\u4e89\u529b\u7684\u8d37\u6b3e\u6761\u4ef6\u3002P2P \u501f\u8d37\u7b80\u5316\u4e86\u7a0b\u5e8f\uff0c\u5229\u7387\u901a\u5e38\u4e5f\u66f4\u4f4e\uff0c\u89e3\u51b3\u4e86\u5ba2\u6237\u5bf9\u4f20\u7edf\u94f6\u884c\u8d37\u6b3e\u7684\u4e0d\u6ee1\uff0c\u4e3a\u83b7\u5f97\u4fe1\u8d37\u63d0\u4f9b\u4e86\u66f4\u4fbf\u6377\u7684\u9009\u62e9\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\u548c\u89e3\u51b3\u5ba2\u6237\u7684\u5177\u4f53\u75db\u70b9\uff0c\u8fd9\u4e9b\u94f6\u884c\u4e1a\u52a1\u521b\u65b0\u6b63\u5728\u91cd\u5851\u4e2a\u4eba\u4e0e\u8d22\u52a1\u7684\u4e92\u52a8\u65b9\u5f0f\u3002\u968f\u7740\u4eba\u4eec\u5bf9\u66f4\u4e92\u8054\u3001\u66f4\u9ad8\u6548\u7684\u91d1\u878d\u89e3\u51b3\u65b9\u6848\u7684\u671f\u671b\u8d8a\u6765\u8d8a\u9ad8\uff0c\u8fd9\u4e9b\u8fdb\u6b65\u4e3a\u94f6\u884c\u4e1a\u7684\u672a\u6765\u8bbe\u5b9a\u4e86\u6807\u51c6\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-on-how-to-implement-your-customer-journey-maps-with-investglass\"><strong>\u5982\u4f55\u4f7f\u7528 InvestGlass \u5b9e\u65bd\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u8d44\u73bb\u7483 <a href=\"https:\/\/www.investglass.com\/zh\/%e9%87%91%e8%9e%8d%e5%ae%a2%e6%88%b7%e5%8f%82%e4%b8%8e%e4%b8%ad%e7%9a%84%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e7%ae%a1%e7%90%86%e4%b8%8e%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e7%ae%a1%e7%90%86%e7%b3%bb\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"937\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/a> \u89e3\u51b3\u65b9\u6848\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u521b\u5efa\u4e00\u4e2a\u4e0d\u4ec5\u80fd\u6ee1\u8db3\u800c\u4e14\u80fd\u8d85\u8d8a\u5ba2\u6237\u671f\u671b\u7684\u5ba2\u6237\u65c5\u7a0b\u3002\u901a\u8fc7\u5c06\u8fd9\u4e9b\u5de5\u5177\u4e0e\u5ba2\u6237\u65c5\u7a0b\u56fe\u7ed3\u5408\u4f7f\u7528\uff0c\u4f01\u4e1a\u53ef\u4ee5\u786e\u4fdd\u5176 <a href=\"https:\/\/www.investglass.com\/zh\/2023-%e5%b9%b4-6-%e5%ae%b6%e6%9c%80%e4%bd%b3%e5%85%8d%e8%b4%b9%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e5%b8%90%e6%88%b7%e6%9c%8d%e5%8a%a1%e6%8f%90%e4%be%9b%e5%95%86\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"864\">\u670d\u52a1\u56e2\u961f\u88c5\u5907\u7cbe\u826f\uff0c\u53ef\u63d0\u4f9b<\/a> \u5728\u6bcf\u4e00\u4e2a\u5ba2\u6237\u63a5\u89e6\u70b9\u4e0a\u90fd\u63d0\u4f9b\u65e0\u7f1d\u548c\u4ee4\u4eba\u6ee1\u610f\u7684\u4f53\u9a8c\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u80fd\u66f4\u597d\u5730\u5b9e\u73b0\u76ee\u6807\uff0c\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u57f9\u517b\u771f\u6b63\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u4f01\u4e1a\u6587\u5316\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fiercely competitive banking landscape, customer experience has emerged as a key differentiator. Gone are the days when banks could solely compete on products, services, or rates. Instead, in the era of customer-centricity, understanding and optimizing the customer journey has become paramount. Every touchpoint, from opening an account online to visiting a local branch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[504],"class_list":["post-37918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-customer-journey-mapping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build the Perfect Customer Journey Mapping? | InvestGlass<\/title>\n<meta name=\"description\" content=\"Discover a step-by-step guide to building effective customer journey maps that boost engagement, retention, and satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/zh\/\u5982\u4f55\u7ed8\u5236\u5b8c\u7f8e\u7684\u5ba2\u6237\u65c5\u7a0b\u56fe\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build the Perfect Customer Journey Mapping?\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s fiercely competitive banking landscape, customer experience has emerged as a key differentiator. Gone are the days when banks could solely\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/zh\/\u5982\u4f55\u7ed8\u5236\u5b8c\u7f8e\u7684\u5ba2\u6237\u65c5\u7a0b\u56fe\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-18T09:42:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T07:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/oo9ukwvq8jc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"741\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 \u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u5982\u4f55\u7ed8\u5236\u5b8c\u7f8e\u7684\u5ba2\u6237\u65c5\u7a0b\u56fe\uff1f| InvestGlass","description":"\u9010\u6b65\u4e86\u89e3\u5982\u4f55\u6784\u5efa\u6709\u6548\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff0c\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3001\u4fdd\u7559\u7387\u548c\u6ee1\u610f\u5ea6\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/zh\/\u5982\u4f55\u7ed8\u5236\u5b8c\u7f8e\u7684\u5ba2\u6237\u65c5\u7a0b\u56fe\/","og_locale":"zh_CN","og_type":"article","og_title":"How to Build the Perfect Customer Journey Mapping?","og_description":"In today\u2019s fiercely competitive banking landscape, customer experience has emerged as a key differentiator. 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