{"id":29044,"date":"2021-05-16T18:12:36","date_gmt":"2021-05-16T16:12:36","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29044"},"modified":"2024-07-18T11:00:43","modified_gmt":"2024-07-18T09:00:43","slug":"crm-%e8%83%bd%e5%90%a6%e5%8f%96%e4%bb%a3%e8%90%a5%e9%94%80%e8%87%aa%e5%8a%a8%e5%8c%96%e8%bd%af%e4%bb%b6","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/zh\/can-a-crm-replace-marketing-automation-software\/","title":{"rendered":"\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u80fd\u5426\u53d6\u4ee3\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u4ec0\u4e48\u662f\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\uff1f\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u662f\u4e13\u4e3a\u8425\u9500\u4eba\u5458\u8bbe\u8ba1\u7684\u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u79cd\u5e73\u53f0\u53ef\u4ee5\u52a0\u5f3a\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\u3001\u63d0\u9ad8\u8425\u9500\u6548\u7387\u5e76\u5206\u6790\u8425\u9500\u6d3b\u52a8\u3002\u5982\u4eca\uff0c\u8d8a\u6765\u8d8a\u591a\u7684 <a href=\"https:\/\/www.investglass.com\/zh\/%e5%a6%82%e4%bd%95%e6%88%90%e5%8a%9f%e5%ae%9e%e6%96%bd%e5%ae%a2%e6%88%b7%e5%85%b3%e7%b3%bb%e7%ae%a1%e7%90%86\/\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/a>: CRM: software is competing with marketing automation software as stepping on their functionalities and, thus, clients. Yet, these two tools are diverging in their goal. CRMs aim at managing teams and clients while marketing automation aims solely at improving the relevancy and conversion rate of marketing campaigns. CRMs have only basic marketing automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u770b\u5230\u4e86\u4ee4\u4eba\u60ca\u53f9\u7684 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/zh\/%e8%90%a5%e9%94%80%e5%b7%a5%e5%85%b7\/\" target=\"_blank\" rel=\"noopener\" title=\"\u7535\u5b50\u90ae\u4ef6\u8425\u9500\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"553\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/a> \u5de5\u5177\uff0c\u4f46\u4ed6\u4eec\u5927\u591a\u7f3a\u4e4f\u9500\u552e\u6ba1\u846c\u7528\u54c1\u7684\u7ecf\u9a8c\u3002. <a href=\"https:\/\/www.investglass.com\/zh\/%e6%9c%80%e5%a4%a7%e5%8c%96%e6%82%a8%e7%9a%84%e6%88%98%e7%95%a5-%e9%a1%b6%e7%ba%a7-b2b-%e8%90%a5%e9%94%80-5-%e5%a4%a7%e6%88%90%e5%8a%9f%e5%ae%9e%e8%b7%b5\/\"  data-wpil-monitor-id=\"18\">B2B \u8425\u9500<\/a> \u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u6848\u4f8b\u7814\u7a76\u5e94\u59a5\u5584\u8bb0\u5f55\u3002\u5e94\u59a5\u5584\u8bb0\u5f55\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u6848\u4f8b\u7814\u7a76\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u7ed3\u5408\u4e86\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u3001\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\u548c\u9500\u552e\u7ba1\u9053\u3001\u5206\u6790\u548c\u62a5\u544a\u4ee5\u53ca\u6570\u5b57\u5e7f\u544a\u7b49\u5de5\u5177\u3002.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-automation-marketing-and-important-tools\"><strong>\u81ea\u52a8\u5316\u8425\u9500\u548c\u91cd\u8981\u5de5\u5177<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u62e5\u6709\u7684\u5de5\u5177\u79cd\u7c7b\u7e41\u591a\u4e14\u5404\u4e0d\u76f8\u540c\u3002\u7136\u800c\uff0c\u4e3a\u4e86\u5f00\u53d1\u4e00\u4e2a\u6210\u529f\u7684\u8425\u9500\u5e73\u53f0\uff0c\u4e00\u4e9b\u57fa\u672c\u529f\u80fd\u662f\u5171\u901a\u7684\uff0c\u4e5f\u662f\u5fc5\u9700\u7684\u3002\u8fd9\u4e9b\u529f\u80fd\u4ee3\u8868\u4e86\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u7684\u591a\u79cd\u6e20\u9053\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1024x683.jpg\" alt=\"\u7eff\u8272\u8868\u9762\u4e0a\u7684\u4e09\u5f20\u76b1\u5df4\u5df4\u7684\u9ec4\u7eb8\uff0c\u5468\u56f4\u662f\u9ec4\u8272\u886c\u7eb8\" class=\"wp-image-29045\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-email-marketing-automation\"><strong>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9500\u552e\u56e2\u961f\u7528\u4e8e\u8054\u7cfb\u6f5c\u5728\u5ba2\u6237\u548c\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\u7684\u5de5\u5177\u4e4b\u4e00\u662f\u51b7\u542f\u52a8\u7535\u5b50\u90ae\u4ef6\u3002\u7535\u5b50\u90ae\u4ef6\u662f\u4e00\u79cd\u8425\u9500\u7b56\u7565\uff0c\u9500\u552e\u4eba\u5458\u5411\u6f5c\u5728\u5ba2\u6237\u7684\u90ae\u5bc4\u5730\u5740\u53d1\u9001\u4e2a\u6027\u5316\u7684\u5b9a\u65f6\u7535\u5b50\u90ae\u4ef6\u3002\u8fd9\u4e9b\u90ae\u4ef6\u4f1a\u88ab\u81ea\u52a8\u8bb0\u5f55\uff0c\u5e76\u5728 <a href=\"https:\/\/www.investglass.com\/zh\/2022-%e5%b9%b4%e6%9c%80%e4%bd%b3-salesforce-%e6%9b%bf%e4%bb%a3%e6%96%b9%e6%a1%88\/\">\u5de5\u4f5c\u6d41\u7a0b<\/a> \u4f1a\u88ab\u8ddf\u8e2a\u3002\u4f8b\u5982\uff0c\u5982\u679c\u90ae\u4ef6\u6ca1\u6709\u6536\u5230\u4efb\u4f55\u56de\u590d\uff0c\u5219\u5728\u7b2c\u4e00\u5c01\u90ae\u4ef6\u53d1\u51fa X \u5929\u540e\u518d\u53d1\u9001\u4e00\u5c01\u540e\u7eed\u90ae\u4ef6\uff0c\u4ee5\u6b64\u7c7b\u63a8\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83 <a href=\"https:\/\/www.investglass.com\/zh\/%e6%9c%ba%e5%99%a8%e4%ba%ba%e6%b5%81%e7%a8%8b%e8%87%aa%e5%8a%a8%e5%8c%96-rpa-%e5%a6%82%e4%bd%95%e6%94%b9%e5%8f%98%e6%82%a8%e7%9a%84%e4%b8%9a%e5%8a%a1\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"270\">\u81ea\u52a8\u5316\u6d41\u7a0b<\/a> \u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3001\u8ddf\u8fdb\u548c\u8425\u9500\u3002\u4e8b\u5b9e\u4e0a\uff0c\u9500\u552e\u56e2\u961f\u53ef\u80fd\u9700\u8981\u4e3a\u65b0\u4ea7\u54c1\u7684\u53d1\u5e03\u3001\u73b0\u6709\u4ea7\u54c1\u7684\u5ba1\u67e5\u3001\u8c03\u67e5\u4ee5\u53ca\u8bb8\u591a\u5176\u4ed6\u539f\u56e0\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3002\u521b\u5efa\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u53ef\u4ee5\u7701\u53bb\u64b0\u5199\u3001\u590d\u5236\u3001\u7c98\u8d34\u548c\u53d1\u9001\u6210\u767e\u4e0a\u5343\u5c01\u7535\u5b50\u90ae\u4ef6\u7684\u9ebb\u70e6\u3002\u56e0\u6b64\uff0c\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u662f\u4e00\u79cd\u91cd\u8981\u7684\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8fd8\u9700\u8981\u66f4\u591a\u5b9e\u65bd\u57fa\u672c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u7406\u7531\u5417\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7784\u51c6\u7ec6\u5206\u5e02\u573a<\/li>\n\n\n\n<li>\u8f6c\u5316\u66f4\u591a\u6f5c\u5728\u5ba2\u6237<\/li>\n\n\n\n<li>\u5438\u5f15\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237<\/li>\n\n\n\n<li>\u63d0\u9ad8\u6548\u7387<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u90fd\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u5fae\u5c0f\u4f46\u5173\u952e\u7684\u4f18\u52bf\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u60a8\u5f00\u59cb\u4ee5\u9500\u552e\u4e3a\u7531\u7fa4\u53d1\u90ae\u4ef6\u6216\u4e0e\u5ba2\u6237\u8054\u7cfb\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u4f7f\u7528\u65e5\u7a0b\u5b89\u6392\u7a0b\u5e8f\u3002\u867d\u7136\u73b0\u5728\u8fd8\u5f88\u5c11\u89c1\uff0c\u4f46\u65e5\u7a0b\u5b89\u6392\u5de5\u5177\u5728\u51b3\u5b9a\u4e00\u5929\u4e2d\u54ea\u4e2a\u65f6\u95f4\u6bb5\u3001\u54ea\u51e0\u5929\u60a8\u5e0c\u671b\u60a8\u7684\u90ae\u4ef6\u7fa4\u53d1\u6d3b\u52a8\u6d3b\u8dc3\u8d77\u6765\u5e76\u4e0e\u6f5c\u5728\u5ba2\u6237\u53d6\u5f97\u8054\u7cfb\u65b9\u9762\u8fd8\u662f\u5f88\u6709\u7528\u7684\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff1f <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u597d\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u7cfb\u7edf\u5305\u62ec\u81ea\u5b9a\u4e49\u53d8\u91cf\u3001\u7834\u51b0\u529f\u80fd\uff0c\u4ee5\u53ca\u5305\u542b\u7279\u5b9a\u56fe\u8868\u6216\u56fe\u7247\u7684\u53ef\u80fd\u6027\uff0c\u4ece\u800c\u4e0e \u201c\u771f\u5b9e \u201d\u7535\u5b50\u90ae\u4ef6\u76f8\u4f3c\u3002\u4e00\u65e6\u6f5c\u5728\u5ba2\u6237\u8fbe\u5230\u9884\u671f\u884c\u4e3a\uff0c\u5c31\u4f1a\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3002\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\uff0c\u9664\u4e86\u81ea\u5b9a\u4e49\u53d8\u91cf\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u9644\u52a0\u63a5\u6536\u8005\u53ef\u4ee5\u586b\u5199\u7684\u8868\u5355\u6216\u6587\u4ef6\u3002\u6700\u540e\uff0c\u6700\u6709\u6548\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\uff08\u5982 LemList\uff09\u90fd\u5177\u5907\u79fb\u52a8\u4f18\u5316\u548c A\/B \u6d4b\u8bd5\u529f\u80fd\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1024x683.jpg\" alt=\"\u6301\u955c\u4eba\" class=\"wp-image-29046\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-nurturing\"><strong>\u5f15\u5bfc\u57f9\u517b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u7ebf\u7d22\u5230\u5ba2\u6237\uff0c\u5ba2\u6237\u65c5\u7a0b\u7684\u7ba1\u7406\u662f\u8425\u9500\u8f6f\u4ef6\u7684\u91cd\u8981\u5173\u6ce8\u70b9\u3002\u56e0\u6b64 <a href=\"https:\/\/www.investglass.com\/zh\/%e8%87%aa%e5%8a%a8%e5%8c%96%e5%b7%a5%e5%85%b7\/\">\u8425\u9500\u81ea\u52a8\u5316<\/a> \u662f\u9500\u552e\u7ebf\u7d22\u7684\u751f\u6210\u548c\u7ba1\u7406\u3002\u53ef\u4ee5\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u3001\u7f51\u7ad9\u8868\u5355\u751a\u81f3\u9500\u552e\u7ebf\u7d22\u751f\u6210\u8f6f\u4ef6\u6765\u6355\u83b7\u9500\u552e\u7ebf\u7d22\u3002\u4e00\u65e6\u6355\u6349\u5230\u6f5c\u5728\u5ba2\u6237\uff0c\u5b83\u5c31\u4f1a\u8fdb\u5165\u60a8\u7684\u9500\u552e\u6e20\u9053\uff0c\u76f4\u5230\u88ab\u786e\u8ba4\u4e3a\u4e0d\u611f\u5174\u8da3\u6216\u5ba2\u6237\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u90fd\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u8fd9\u53ef\u4ee5\u8ba9\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u4e3a\u4e86\u6709\u6548\u57f9\u80b2\u6f5c\u5728\u5ba2\u6237\uff0c\u9500\u552e\u56e2\u961f\u9700\u8981\u6536\u96c6\u5927\u91cf\u5ba2\u6237\u6570\u636e\u3002\u4e3a\u4e86\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u60a8\u9700\u8981\u786e\u5b9a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d3b\u52a8\u7c7b\u578b<\/strong>. .\u60a8\u53ef\u80fd\u5e0c\u671b\u751f\u6210\u5e76\u8054\u7cfb\u6f5c\u5728\u5ba2\u6237\u3001\u4e0e\u8fc7\u53bb\u7684\u6f5c\u5728\u5ba2\u6237\u518d\u6b21\u8054\u7cfb\u3001\u5411\u5ba2\u6237\u4ecb\u7ecd\u65b0\u4ea7\u54c1\u7b49\u3002\u6ef4\u6c34\u5f0f\u8425\u9500\u6d3b\u52a8\u5c31\u662f\u4e00\u4e2a\u4f8b\u5b50\uff0c\u5176\u76ee\u7684\u662f\u901a\u8fc7\u4e00\u7cfb\u5217\u89e6\u53d1\u548c\u884c\u52a8\uff0c\u8ba9\u6f5c\u5728\u5ba2\u6237\u4e86\u89e3\u60a8\u7684\u516c\u53f8\u548c\u54c1\u724c\u3002.<\/li>\n\n\n\n<li><strong>\u6d3b\u52a8\u5185\u5bb9<\/strong>. .\u60a8\u7684\u5185\u5bb9\u5c06\u53d6\u51b3\u4e8e\u60a8\u6240\u9009\u62e9\u7684\u6d3b\u52a8\uff0c\u56e0\u4e3a\u60a8\u5e0c\u671b\u6839\u636e\u53d7\u4f17\u7684\u5174\u8da3\u548c\u9700\u6c42\u51c6\u786e\u5b9a\u4f4d\u3002.<\/li>\n\n\n\n<li><strong>\u6d3b\u52a8\u7684\u590d\u6742\u6027<\/strong>. .\u4ece\u57fa\u672c\u5230\u590d\u6742\uff0c\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u80cc\u540e\u7684\u5de5\u4f5c\u6d41\u7a0b\u548c\u903b\u8f91\u5fc5\u987b\u4ece\u4e00\u5f00\u59cb\u5c31\u6e05\u6670\u660e\u4e86\u3002.<\/li>\n\n\n\n<li><strong>\u6d3b\u52a8\u53d7\u4f17<\/strong>. .\u6709\u6548\u7ec6\u5206\u76ee\u6807\u53d7\u4f17\uff0c\u5e76\u901a\u8fc7\u91cf\u8eab\u5b9a\u5236\u7684\u8425\u9500\u6d3b\u52a8\u57f9\u517b\u6240\u6709\u7ec6\u5206\u53d7\u4f17\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u540e\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u4f7f\u7528\u7ba1\u9053\u6216\u9500\u552e\u5468\u671f\u6765\u81ea\u52a8\u6267\u884c\u91cd\u590d\u6027\u4efb\u52a1\u548c\u7ba1\u7406\u9500\u552e\u7ebf\u7d22\u3002\u8be5\u529f\u80fd\u901a\u5e38\u53ef\u4ee5\u4f7f\u7528\u62d6\u653e\u9009\u9879\uff0c\u5728\u6b63\u786e\u7684\u9500\u552e\u5468\u671f\u9636\u6bb5\u6e05\u6670\u3001\u7b80\u5355\u5730\u8bb0\u5f55\u9500\u552e\u7ebf\u7d22\u3002\u9500\u552e\u7ebf\u7d22\u8bc4\u5206\u7528\u4e8e\u8ba1\u7b97\u9500\u552e\u7ebf\u7d22\u4ea7\u751f\u6536\u5165\u7684\u4ef7\u503c\u548c\u6982\u7387\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1024x606.png\" alt=\"\" class=\"wp-image-31269\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1024x606.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-300x177.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-768x454.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1536x908.png 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2.png 1806w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-analytics-and-reporting\"><strong>\u5206\u6790\u548c\u62a5\u544a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u542f\u52a8\u8425\u9500\u81ea\u52a8\u5316\uff0c\u4e00\u4e2a\u5148\u51b3\u6761\u4ef6\u5c31\u662f\u80fd\u591f\u901a\u8fc7\u7b80\u5355\u660e\u4e86\u7684\u62a5\u544a\u548c\u76f4\u89c2\u7684\u56fe\u5f62\u6765\u5206\u6790\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u3002\u8fd9\u4e00\u89c2\u70b9\u4e0e 2021 \u5e74\u8d22\u5bcc\u7ba1\u7406\u8d8b\u52bf\u4e4b\u4e00\uff1a\u62a5\u544a\u6e38\u620f\u5316\u4e0d\u8c0b\u800c\u5408\u3002\u8fd9\u4e9b\u5206\u6790\u548c\u62a5\u544a\u5fc5\u987b\u5305\u62ec\u5bf9\u56de\u590d\u7387\u548c\u8f6c\u6362\u7387\u7684\u5206\u6790\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u800c\u8a00\uff0c\u53d1\u9001\u3001\u6253\u5f00\u548c\u56de\u590d\u7684\u6570\u91cf\u662f\u4e00\u4e2a\u91cd\u8981\u6307\u6807\u3002 <a href=\"https:\/\/www.investglass.com\/zh\/%e8%87%aa%e5%8a%a8%e6%8e%92%e7%a8%8b%e8%bd%af%e4%bb%b6%e6%98%af%e5%bf%85%e5%a4%87%e8%bd%af%e4%bb%b6\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"362\">\u4efb\u4f55\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u7684\u5fc5\u5907\u8f6f\u4ef6<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u62a5\u544a\u529f\u80fd\uff0c\u53ef\u4ee5\u751f\u6210\u62a5\u544a\u5e76\u6df1\u5165\u5206\u6790\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u5728\u54ea\u4e9b\u65b9\u9762\u8868\u73b0\u826f\u597d\uff0c\u5728\u54ea\u4e9b\u65b9\u9762\u7f3a\u4e4f\u4e2a\u6027\u5316\u3002\u8fd9\u4e9b\u6307\u6807\u662f\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u3001\u6539\u8fdb\u548c\u5438\u5f15\u5ba2\u6237\u7684\u5173\u952e\u3002\u6211\u4eec\u5f00\u53d1\u5de5\u5177\u7684\u76ee\u7684\u662f <a href=\"https:\/\/www.investglass.com\/zh\/%e6%82%a8%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e7%9a%84%e6%96%b0%e9%93%b6%e8%a1%8c-5-%e5%a4%a7%e8%b6%8b%e5%8a%bf\/\">\u4e3a\u94f6\u884c\u548c\u91d1\u878d\u673a\u6784\u63d0\u4f9b\u4fbf\u5229<\/a> \u6709\u9488\u5bf9\u6027\u7684\u4ea7\u54c1\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u5c06\u8861\u91cf\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3001\u7ec8\u8eab\u4ef7\u503c\u548c\u65b0\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u3002\u76ee\u6807\u660e\u786e\uff0c\u5de5\u4f5c\u6d41\u7a0b <a href=\"https:\/\/www.investglass.com\/zh\/%e9%93%b6%e8%a1%8c%e5%a6%82%e4%bd%95%e5%88%a9%e7%94%a8-chatgpt-%e5%92%8c%e6%9c%ba%e5%99%a8%e4%ba%ba%e6%b5%81%e7%a8%8b%e8%87%aa%e5%8a%a8%e5%8c%96-rpa\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1093\">\u81ea\u52a8\u5316\u5e94\u6539\u5584\u56e2\u961f\u6d41\u7a0b<\/a>. .\u8be5\u89e3\u51b3\u65b9\u6848\u5c06\u5e2e\u52a9\u60a8\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\uff0c\u800c\u65e0\u9700\u96c7\u4f63\u66f4\u591a\u5458\u5de5\uff01\u62a5\u544a\u5c06\u5728\u6ce2\u6069\u53d1\u5e03 <a href=\"https:\/\/www.investglass.com\/zh\/ai-%e5%af%b9%e9%87%91%e8%9e%8d%e5%b8%82%e5%9c%ba%e7%9a%84%e5%bd%b1%e5%93%8d%e5%8f%8a%e5%85%b6%e5%af%b9%e9%80%9a%e8%b4%a7%e8%86%a8%e8%83%80%e7%9a%84%e9%97%b4%e6%8e%a5%e5%bd%b1%e5%93%8d\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1863\">\u8425\u9500\u81ea\u52a8\u5316\u7684\u6709\u6548\u6027<\/a> \u5e76\u9f13\u52b1\u8425\u9500\u56e2\u961f\u53d1\u6325\u66f4\u5927\u7684\u521b\u9020\u529b\u3002. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-advertising\"><strong>\u6570\u5b57\u5e7f\u544a<\/strong><\/h2>\n\n\n\n<p 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.\u6700\u53d7\u6b22\u8fce\u7684\u641c\u7d22\u5f15\u64ce\u662f\u8c37\u6b4c\u6216\u5fc5\u5e94\u3002\u8fd9\u4e9b\u516c\u53f8\u4f9d\u9760\u4ed8\u8d39\u5e7f\u544a\u8301\u58ee\u6210\u957f\u3002\u516c\u53f8\u4e3a\u4e86\u5728\u8f93\u5165\u67d0\u4e2a\u5173\u952e\u5b57\u65f6\u9996\u5148\u5f97\u5230\u5c55\u793a\uff0c\u968f\u65f6\u51c6\u5907\u4e3a\u81ea\u5df1\u7684\u5e7f\u544a\u4f4d\u7f6e\u5c55\u5f00\u7ade\u4e89\u3002\u663e\u7136\uff0c\u4ef7\u683c\u53d6\u51b3\u4e8e\u5173\u952e\u8bcd\u53ca\u5176\u5438\u5f15\u529b\u3002.<\/li>\n\n\n\n<li><strong>\u5c55\u793a\u8425\u9500<\/strong>. .\u4ece Youtube \u5230\u4f53\u80b2\u8d5b\u4e8b\uff0c\u51e0\u4e4e\u6240\u6709\u516c\u53f8\u90fd\u6709\u8fd9\u79cd\u8425\u9500\u65b9\u5f0f\u3002.&nbsp;<\/li>\n\n\n\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a<\/strong>. .\u8fd9\u79cd\u8425\u9500\u65b9\u5f0f\u53d7\u5230\u8425\u9500\u4eba\u5458\u7684\u9752\u7750\u3002\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5305\u62ec LinkedIn\u3001YouTube\u3001Facebook\u3001Instagram \u7b49\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-investglass-as-a-marketing-automation-tool\"><strong>InvestGlass \u4f5c\u4e3a\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u662f\u4e00\u5bb6\u745e\u58eb <a href=\"https:\/\/www.investglass.com\/zh\/%e6%88%bf%e5%9c%b0%e4%ba%a7%e5%bc%80%e5%8f%91%e5%95%86%e7%9a%84-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1317\">\u603b\u90e8\u8bbe\u5728\u65e5\u5185\u74e6\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u516c\u53f8\u65b0\u5f00\u53d1\u7684<\/a> \u8425\u9500\u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u79cd\u53d1\u5c55\u9700\u8981\u8d8b\u5411\u4e8e\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u548c\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u7684\u878d\u5408\u3002\u8fd9\u4e24\u4e2a\u91cd\u70b9\u7684\u7ed3\u5408\u5f88\u53ef\u80fd\u4f1a\u6539\u53d8\u5e02\u573a\u683c\u5c40\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u7ed3\u5408\u4e86\u4e00\u4f53\u5316\u5ba2\u6237\u7ba1\u7406\u8f6f\u4ef6\u3001\u9500\u552e\u7ebf\u7d22\u8ddf\u8e2a\u548c\u8425\u9500\u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u5b9a\u5236\u60a8\u7684\u8425\u9500\u548c\u9500\u552e\u7ba1\u7406\u3002\u867d\u7136\u8be5\u5e73\u53f0\u5305\u62ec\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u8ba1\u5212\u5668\u548c\u5176\u4ed6\u8425\u9500\u4e0e\u9500\u552e\u7ba1\u7406\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u4f46\u5728\u6570\u5b57\u5e7f\u544a\u65b9\u9762\u4ecd\u6709\u5f85\u5f00\u53d1\uff1b\u4e0d\u8fc7\uff0c\u8fd9\u663e\u7136\u5df2\u5728\u8def\u7ebf\u56fe\u4e0a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/zh\/%e5%85%8d%e8%b4%b9%e5%bc%80%e5%a7%8b\/\">\u4eca\u5929\u5c31\u5f00\u59cb\u514d\u8d39\u8bd5\u7528\uff01\u5feb\u53bb\u4e00\u7f51\u6253\u5c3d\u5427<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u89e3\u51b3\u65b9\u6848\u4f1a\u53d6\u4ee3\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u5417\uff1f<\/p>","protected":false},"author":1,"featured_media":29045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[44],"class_list":["post-29044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can a CRM Replace Marketing Automation Software? | InvestGlass<\/title>\n<meta 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