{"id":34410,"date":"2022-08-25T21:59:38","date_gmt":"2022-08-25T19:59:38","guid":{"rendered":"https:\/\/www.investglass.com\/?p=34410"},"modified":"2025-03-19T08:17:10","modified_gmt":"2025-03-19T07:17:10","slug":"fintech-iceriginizi-daha-ilgi-cekici-hale-getirmek-icin-5-strateji","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/tr\/5-strategies-to-make-your-fintech-content-more-engaging\/","title":{"rendered":"Fintech \u0130\u00e7eri\u011finizi Daha \u0130lgi \u00c7ekici Hale Getirmek i\u00e7in 5 Strateji"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Fintech s\u00f6z konusu oldu\u011funda, d\u0131\u015far\u0131da \u00e7ok fazla bilgi var. Ve bunlar\u0131n \u00e7o\u011fu kuru. \u0130statistikler, say\u0131lar ve grafikler iyi ve g\u00fczeldir, ancak insanlar\u0131n dikkatini her zaman \u00e7ekmezler. Okuyucular\u0131n\u0131z\u0131n burada kalmas\u0131n\u0131 istiyorsan\u0131z, i\u00e7eri\u011finizi daha ilgi \u00e7ekici hale getirmeniz gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-understand-your-audience-before-your-initiate-your-fintech-marketing-strategy\">1. Fintech pazarlama stratejinizi ba\u015flatmadan \u00f6nce hedef kitlenizi anlay\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama tavsiyesi olarak, kitlenizi tan\u0131mal\u0131s\u0131n\u0131z \u201ckitlenizi tan\u0131y\u0131n\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hedef kitleniz finans ve teknolojiyle ilgilenen insanlardan olu\u015fuyor. \u0130\u00e7eri\u011finizi onlar i\u00e7in daha ilgin\u00e7 hale getirmeniz gerekir, b\u00f6ylece etrafta kal\u0131r ve daha fazlas\u0131n\u0131 \u00f6\u011frenirler. Hedef kitleniz a\u015fa\u011f\u0131dakileri arayacakt\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>De\u011fer \u00f6neriniz<\/li><li>De\u011ferleriniz<\/li><li>E\u011fer de\u011ferli i\u00e7erik olu\u015fturuyorsan\u0131z<\/li><li>\u00c7\u00f6z\u00fcm mobil cihazlarda kullan\u0131labiliyorsa<\/li><li>Derecelendirme, nas\u0131l harika bir m\u00fc\u015fteri hizmeti sundu\u011funuzu g\u00f6sterir<\/li><li>Mevcut bankac\u0131l\u0131k uygulamas\u0131na ba\u011flanabiliyorlarsa<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7al\u0131\u015fmalar&nbsp;<a href=\"https:\/\/fortune.com\/2021\/10\/12\/plaid-fintech-use-adoption-us-consumers-baby-boomers\/\" rel=\"noreferrer noopener\" target=\"_blank\">g\u00f6ster<\/a>&nbsp;Y ku\u015fa\u011f\u0131n\u0131n 95%'si art\u0131k fintech kullan\u0131yor ve her 10 Amerikal\u0131dan 9'u bir t\u00fcr fintech uygulamas\u0131 kullan\u0131yor. Apple, \u00f6n\u00fcm\u00fczdeki 3 y\u0131l i\u00e7inde fintech alan\u0131nda en \u00f6nde gelen oyuncu olacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir\u00e7ok Y ku\u015fa\u011f\u0131, mali durumlar\u0131n\u0131 anlaman\u0131n ilk a\u015famalar\u0131ndad\u0131r. T\u00fcm terminolojiye a\u015fina olmayabilirler, bu nedenle daha resmi olmayan bir tonda yazmak \u00f6nemlidir. Anla\u015f\u0131lmas\u0131 kolay bir dil kullan\u0131n ve \u00e7ok fazla jargon kullanmaktan ka\u00e7\u0131n\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6rseller metni b\u00f6lmek ve insanlar\u0131n ilgisini \u00e7ekmek i\u00e7in harika bir yoldur. Anlatmak istediklerinizi a\u00e7\u0131klamak i\u00e7in grafikler, \u00e7izelgeler ve resimler ekleyin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/fhqmrpq6_tk-769x1024.jpg\" alt=\"\" class=\"wp-image-34411\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/fhqmrpq6_tk-769x1024.jpg 769w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/fhqmrpq6_tk-225x300.jpg 225w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/fhqmrpq6_tk-768x1023.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/fhqmrpq6_tk.jpg 901w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-share-customer-stories\">2. M\u00fc\u015fteri hikayelerini payla\u015f\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fintech \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn onlara nas\u0131l yard\u0131mc\u0131 oldu\u011funu veya fayda sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6steren bir m\u00fc\u015fteri hikayesi payla\u015f\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Kariyerime ilk ba\u015flad\u0131\u011f\u0131mda, birikmi\u015f \u00e7ok fazla param yoktu. \u0130ki yakam\u0131 bir araya getirmekte ger\u00e7ekten zorlan\u0131yordum ve nas\u0131l ge\u00e7inece\u011fimi bilmiyordum. Ama sonra arkada\u015f\u0131m bana, benim gibi insanlara yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015f, kulland\u0131\u011f\u0131 yeni bir uygulamadan bahsetti. Uygulaman\u0131n ad\u0131 \u2018XXX\u2019 idi ve kullan\u0131c\u0131lar\u0131n b\u00fct\u00e7e olu\u015fturmalar\u0131na ve harcamalar\u0131n\u0131 takip etmelerine olanak tan\u0131yordu. XXXX ile t\u00fcm param\u0131n nereye gitti\u011fini g\u00f6rebiliyor ve nereden k\u0131sabilece\u011fimi bulabiliyordum. \u00c7ok fazla para kazanm\u0131yordum ama XXXX ile bunu ba\u015farabildim. Art\u0131k gelecek i\u00e7in tasarruf yapabiliyorum ve mali durumum konusunda kendime daha fazla g\u00fcveniyorum.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konumland\u0131rman\u0131z, influencer pazarlama, anekdotlar, incelemeler veya do\u011frudan tavsiyeler, minimum SEO \u00e7abalar\u0131yla web sitesi trafi\u011fini yakalama, ppc reklamlar\u0131, Facebook g\u00f6nderisi yay\u0131nlama yoluyla olu\u015fturulabilir... Daha h\u0131zl\u0131 fintech benimsemesi i\u00e7in yeni kullan\u0131c\u0131lar\u0131n okuyaca\u011f\u0131 alakal\u0131 i\u00e7erik olu\u015fturdu\u011funuzdan emin olun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka, dijital a\u011f\u0131zdan a\u011f\u0131za ileti\u015fim olu\u015fturmak i\u00e7in \u00e7evrimi\u00e7i i\u00e7eri\u011fine kullan\u0131c\u0131 yorumlar\u0131n\u0131 ekleyerek hem m\u00fc\u015fteri taban\u0131 hem de \u00fcr\u00fcn\u00fc hakk\u0131nda i\u00e7g\u00f6r\u00fc sa\u011flad\u0131. Bu, potansiyel m\u00fc\u015fterilere \u00fcr\u00fcn\u00fcn nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ve insanlar\u0131n \u00fcr\u00fcn hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcne dair ger\u00e7ek hayattan bir bak\u0131\u015f sa\u011flad\u0131. Ayr\u0131ca, kullan\u0131c\u0131lar aras\u0131nda bir topluluk duygusu yarat\u0131lmas\u0131na yard\u0131mc\u0131 oldu ve bu da insanlar\u0131 \u00fcr\u00fcne ba\u011fl\u0131 kalmaya ve \u00fcr\u00fcn\u00fc kullanmaya devam etmeye te\u015fvik edebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam kampanyalar\u0131na b\u00fct\u00e7e ay\u0131rarak da dijital pazarlama geni\u015flemesi olu\u015fturabilirsiniz. .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6l\u00e7mek i\u00e7in baz\u0131 olas\u0131 KPI'lar <a href=\"https:\/\/www.investglass.com\/tr\/strateji%cc%87ni%cc%87zi%cc%87-en-ust-duzeye-cikarin-en-i%cc%87yi%cc%87-b2b-pazarlama-basari-i%cc%87ci%cc%87n-en-i%cc%87yi%cc%87-5-uygulama\/\"  data-wpil-monitor-id=\"12\">fintech pazarlaman\u0131z\u0131n ba\u015far\u0131s\u0131<\/a> Bireysel hedeflere y\u00f6nelik kampanyalar \u015funlar\u0131 i\u00e7erebilir:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Bir reklam kampanyas\u0131na t\u0131klayan web sitesi ziyaret\u00e7ilerinin say\u0131s\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Reklam kampanyalar\u0131ndan elde edilen potansiyel m\u00fc\u015fteri say\u0131s\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Bir reklam kampanyas\u0131na t\u0131klad\u0131ktan sonra m\u00fc\u015fteriye d\u00f6n\u00fc\u015fen web sitesi ziyaret\u00e7ilerinin y\u00fczdesi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Bir reklam kampanyas\u0131 taraf\u0131ndan y\u00f6nlendirilen m\u00fc\u015fteriler taraf\u0131ndan harcanan ortalama tutar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam kampanyalar\u0131, daha geni\u015f bir kitleye ula\u015fmak ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmak i\u00e7in harika bir yoldur. \u00dcr\u00fcn\u00fcn\u00fcze ilgi uyand\u0131rmaya ve insanlar\u0131 denemeye te\u015fvik etmeye yard\u0131mc\u0131 olabilirler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nereden ba\u015flayaca\u011f\u0131n\u0131zdan emin de\u011filseniz, akl\u0131n\u0131zda tutman\u0131z gereken birka\u00e7 \u015fey var. \u00d6ncelikle, kampanyan\u0131z i\u00e7in net bir hedefiniz oldu\u011fundan emin olun. Ne elde etmek istiyorsunuz? Ard\u0131ndan, hedef kitlenizi belirleyin. Kime ula\u015fmaya \u00e7al\u0131\u015f\u0131yorsunuz? Kimi hedefledi\u011finizi \u00f6\u011frendikten sonra, onlara hitap edecek baz\u0131 reklamlar olu\u015fturun. Son olarak, web sitenizin trafi\u011fi m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmeye haz\u0131r oldu\u011fundan emin olun. G\u00fc\u00e7l\u00fc bir eylem \u00e7a\u011fr\u0131s\u0131na sahip olun ve insanlar\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n almas\u0131n\u0131 kolayla\u015ft\u0131r\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ipu\u00e7lar\u0131n\u0131 takip ederseniz, fintech \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tman\u0131za yard\u0131mc\u0131 olacak ba\u015far\u0131l\u0131 bir reklam kampanyas\u0131 olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam kampanyalar\u0131 finans kurumlar\u0131 i\u00e7in harikad\u0131r, ancak yeni ba\u015flayan fintech \u00fcr\u00fcnleri i\u00e7in \u00e7ok pahal\u0131 olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam kampanyalar\u0131 daha geni\u015f bir kitleye ula\u015fmak ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmak i\u00e7in harika bir yol olsa da, yeni ba\u015flayan fintech giri\u015fimleri i\u00e7in \u00e7ok pahal\u0131 olabilir. Fintech \u00fcr\u00fcnlerinin fark\u0131ndal\u0131k ve ilgi yaratmak i\u00e7in kullan\u0131c\u0131 hikayeleri, g\u00f6rseller ve anla\u015f\u0131lmas\u0131 kolay i\u00e7erikler gibi ba\u015fka yollar bulmas\u0131 gerekir. Fintech sekt\u00f6r\u00fc, kullan\u0131c\u0131lar finansal \u00fcr\u00fcnler arad\u0131klar\u0131nda \u00fcst s\u0131ralarda yer almak i\u00e7in google arama sonu\u00e7lar\u0131na \u00e7ok fazla \u00f6deme yap\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu nedenle kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7eri\u011fi kullanman\u0131z\u0131 \u00f6neririz. Kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erik (UGC), \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tman\u0131n ve potansiyel m\u00fc\u015fterilerde g\u00fcven olu\u015fturman\u0131n harika bir yoludur. UGC, m\u00fc\u015fteri yorumlar\u0131ndan referanslara, sosyal medya g\u00f6nderilerine ve hatta \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanan ki\u015filerin resimlerine veya videolar\u0131na kadar her \u015fey olabilir. Bu i\u00e7eri\u011fi \u00e7ok say\u0131da sosyal medya platformunda yay\u0131nlayabilirsiniz ve yeni m\u00fc\u015fterileri h\u0131zla \u00e7ekmek i\u00e7in \u00f6zel pazarlama ara\u00e7lar\u0131na ihtiya\u00e7 duymazs\u0131n\u0131z.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/nzw7mdcuv0u-1024x685.jpg\" alt=\"\" class=\"wp-image-34412\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/nzw7mdcuv0u-1024x685.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/nzw7mdcuv0u-300x201.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/nzw7mdcuv0u-768x514.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/nzw7mdcuv0u-1536x1028.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/nzw7mdcuv0u.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-leverage-audio-and-video-content\">3. Ses ve video i\u00e7eri\u011finden yararlan\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ABD'li t\u00fcketicilerin 62%'sinin bir podcast dinledi\u011fi ve ABD'li yeti\u015fkinlerin g\u00fcnde ortalama 2:41 saat \u00e7evrimi\u00e7i veya ak\u0131ll\u0131 telefonlar\u0131nda video izledi\u011fi bir \u00e7a\u011fda! Finans \u015firketleri, video ve ses i\u00e7eri\u011finin son derece pop\u00fcler oldu\u011funu ve m\u00fc\u015fterilerin ilgisini \u00e7ekmede \u00e7ok etkili oldu\u011funu biliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content Marketing Institute taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, kat\u0131l\u0131mc\u0131lar\u0131n 70%'si videoyu di\u011fer t\u00fcm i\u00e7erik t\u00fcrlerine tercih ettiklerini ve 85%'si gelecekte markalardan daha fazla video g\u00f6rmek istediklerini s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dolay\u0131s\u0131yla, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmak i\u00e7in halihaz\u0131rda ses ve video i\u00e7eri\u011fi kullanm\u0131yorsan\u0131z, \u015fimdi ba\u015flaman\u0131n tam zaman\u0131. Bu t\u00fcr i\u00e7erikleri kendi yarar\u0131n\u0131za kullanman\u0131n \u00e7e\u015fitli yollar\u0131 vard\u0131r. Potansiyel m\u00fc\u015fterilere \u00fcr\u00fcn\u00fcn\u00fcz\u00fc nas\u0131l kullanacaklar\u0131n\u0131 g\u00f6stermek i\u00e7in \u00f6\u011fretici videolar veya web seminerleri olu\u015fturabilirsiniz. Ayr\u0131ca \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ba\u015fkalar\u0131na nas\u0131l yard\u0131mc\u0131 oldu\u011funu g\u00f6steren m\u00fc\u015fteri referanslar\u0131 veya vaka \u00e7al\u0131\u015fmalar\u0131 da olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giderek daha fazla insan\u0131n bilgi edinmek i\u00e7in internete y\u00f6neldi\u011fi bir \u00e7a\u011fda, videonun en pop\u00fcler i\u00e7erik formatlar\u0131ndan biri olmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Finansal \u00fcr\u00fcnler s\u00f6z konusu oldu\u011funda video, potansiyel m\u00fc\u015fterilere \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmak ve nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamak i\u00e7in harika bir yol olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video, karma\u015f\u0131k konular\u0131 basitle\u015ftirmeye ve daha kolay anla\u015f\u0131l\u0131r hale getirmeye yard\u0131mc\u0131 olabilir. Ayr\u0131ca, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na ve insanlar\u0131n \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcne dair ger\u00e7ek hayattan bir g\u00f6r\u00fcn\u00fcm sunarak potansiyel m\u00fc\u015fterilerde g\u00fcven olu\u015fturmaya yard\u0131mc\u0131 olabilir. Ayr\u0131ca, videolar ilgi \u00e7ekici ve e\u011flencelidir, bu da insanlar\u0131 \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda daha fazla bilgi edinmeye te\u015fvik edebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fintech \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmak i\u00e7in hen\u00fcz video kullanm\u0131yorsan\u0131z, \u015fimdi ba\u015flaman\u0131n tam zaman\u0131. Bu t\u00fcr i\u00e7eri\u011fi kendi yarar\u0131n\u0131za kullanman\u0131n \u00e7e\u015fitli yollar\u0131 vard\u0131r. Potansiyel m\u00fc\u015fterilere \u00fcr\u00fcn\u00fcn\u00fcz\u00fc nas\u0131l kullanacaklar\u0131n\u0131 g\u00f6steren \u00f6\u011fretici videolar veya web seminerleri olu\u015fturabilirsiniz. Ayr\u0131ca, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ba\u015fkalar\u0131na nas\u0131l yard\u0131mc\u0131 oldu\u011funu g\u00f6steren m\u00fc\u015fteri referanslar\u0131 veya vaka \u00e7al\u0131\u015fmalar\u0131 da olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geleneksel finans dizileri de podcast yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n \u00f6nemini biliyor pazarlama mesajlar\u0131n\u0131z daha agresif ve elbette mobil kullan\u0131c\u0131larla uyumlu olmal\u0131!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/l5xbbfhapoi-1024x683.jpg\" alt=\"siyah Fujifilm X-T3 foto\u011fraf makinesi\" class=\"wp-image-34367\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/l5xbbfhapoi-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/l5xbbfhapoi-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/l5xbbfhapoi-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/l5xbbfhapoi-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/l5xbbfhapoi.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-showcase-your-team-fintech-industry-s-best-customer-journey\">4. Ekibinizi fintech sekt\u00f6r\u00fcn\u00fcn en iyi m\u00fc\u015fteri yolculu\u011funu sergileyin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar\u0131n web sitelerinde \u201cEkiple Tan\u0131\u015f\u0131n\u201d sayfas\u0131 bulundurmalar\u0131n\u0131n nedenlerinden biri, potansiyel m\u00fc\u015fterilere kendilerine yard\u0131mc\u0131 olabilecek uzmanlardan olu\u015fan bir ekibe sahip olduklar\u0131n\u0131 g\u00f6stermek istemeleridir. S\u00f6z konusu fintech \u00fcr\u00fcnleri oldu\u011funda bu \u00f6zellikle \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nsanlar ne yapt\u0131klar\u0131n\u0131 bilen bir \u015firketle \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 bilmek isterler ve ekibinde nitelikli uzmanlar bulunan bir \u015firkete g\u00fcvenme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. Dolay\u0131s\u0131yla, potansiyel m\u00fc\u015fterilerin g\u00fcvenini kazanmak istiyorsan\u0131z, web sitenizde uzman ekibinizi sergileyin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekip sayfan\u0131z\u0131n uzun olmas\u0131 gerekmez, ancak ekiplerinizin her bir \u00fcyesi hakk\u0131nda unvanlar\u0131, deneyim y\u0131llar\u0131 ve uzmanl\u0131k alanlar\u0131 gibi bilgileri i\u00e7ermelidir. Ayr\u0131ca her ekip \u00fcyesi i\u00e7in foto\u011fraf ve biyografi de ekleyebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potansiyel m\u00fc\u015fterilerde g\u00fcven olu\u015fturmak istiyorsan\u0131z, web sitenizde uzman ekibinizi sergileyin. \u201dFintech marka ekipleri, potansiyel m\u00fc\u015fterilere g\u00fcven vermek i\u00e7in web sitelerinde bilgi ve deneyimlerini vurgulamal\u0131d\u0131r\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-include-your-business-in-the-fintech-industry-ecosystem\">5. \u0130\u015fletmenizi fintech end\u00fcstrisi ekosistemine dahil edin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama \u00e7abalar\u0131, \u00fc\u00e7\u00fcnc\u00fc bir taraf sizin hakk\u0131n\u0131zda konu\u015ftu\u011funda daha kolay olur. Bir sekt\u00f6r uzman\u0131 ve dikkate al\u0131nmas\u0131 gereken tan\u0131d\u0131k bir isim haline gelmelisiniz. Fintech \u015firketleri bildi\u011fimiz finans sekt\u00f6r\u00fcn\u00fc alt\u00fcst ediyor ve bu y\u00fczden markan\u0131z\u0131 duyurman\u0131z \u00e7ok \u00f6nemli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ekosisteminizle dostane bir fintech pazarlama yakla\u015f\u0131m\u0131 olu\u015fturma konusunda diren\u00e7li olursan\u0131z, i\u015f b\u00fcy\u00fcmesi de bunu takip edecektir. Fintech uygulamalar\u0131, genel olarak, uzun vadede uygulanabilir olmak i\u00e7in \u00f6demeler, bor\u00e7 verme ve tasarruf ve yat\u0131r\u0131m gibi birka\u00e7 temel alana odaklanmal\u0131d\u0131r. Bununla birlikte, fintech'lerin ba\u015fka alanlara da y\u00f6nelmesi al\u0131\u015f\u0131lmad\u0131k bir durum de\u011fildir. \u0130\u015fte pazarlama stratejinizi geli\u015ftirmek i\u00e7in deneyebilece\u011finiz baz\u0131 fikirler:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>fintech pazarlama dan\u0131\u015fmanlar\u0131 i\u015fe al\u0131n<\/li><li>sosyal medyada fintech influencer'lar\u0131 ile ba\u011flant\u0131 kurun<\/li><li>\u00fc\u00e7\u00fcnc\u00fc taraf fintech uygulamalariyla 1+1 = 3 strateji\u0307si\u0307 olu\u015fturun<\/li><li>\u0130deal hedef kitlenizi A\/B ile test edin <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/tr\/pazarlama-araclari\/\" target=\"_blank\"  rel=\"noopener\" title=\"e-posta pazarlama\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"564\">e-posta pazarlama<\/a><\/li><li>kendi fintech pazarlama alan\u0131n\u0131z\u0131 olu\u015fturmak i\u00e7in kendi bulu\u015fman\u0131z\u0131 olu\u015fturun<\/li><li>mikro-etkileyiciler olarak adland\u0131r\u0131lan ki\u015filerle ba\u011flant\u0131 kurun<\/li><li>kullan\u0131c\u0131lar\u0131 \u00fcr\u00fcnlerini a\u011flar\u0131nda tan\u0131tmaya te\u015fvik etmek<\/li><li>marka stratejisinin y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz birden fazla pazarlama kampanyas\u0131 boyunca tutarl\u0131 olmas\u0131n\u0131 sa\u011flamak<\/li><li>\u00dcniversitelerin ve resmi d\u00fczenleme kurumlar\u0131n\u0131n pazarlama taktiklerine katk\u0131da bulunmak<\/li><li>a\u011f\u0131zdan a\u011f\u0131za m\u00fc\u015fteri kazan\u0131m\u0131ndan yararlan\u0131n<\/li><li>ortakl\u0131k pazarlama tekniklerini kullanmak<\/li><li>mevcut m\u00fc\u015fterilerle ba\u011flant\u0131 kurun ve organik pazarlama i\u00e7eri\u011finizi en sevdikleri sosyal medyada payla\u015fmalar\u0131n\u0131 sa\u011flay\u0131n<\/li><li>Potansiyel m\u00fc\u015fterileri \u00e7eken ve ilgilerini \u00e7eken de\u011ferli i\u00e7erikler olu\u015fturun<\/li><li>kendinizi geleneksel finans kurumlar\u0131ndan farkl\u0131la\u015ft\u0131r\u0131n<\/li><li>fark\u0131ndal\u0131k yarat\u0131n ve \u015firket k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc ve m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131n\u0131z\u0131 harekete ge\u00e7irin<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/ef7hn40wbaq-1024x683.jpg\" alt=\"sandalyede oturan iki kad\u0131n\" class=\"wp-image-34413\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/ef7hn40wbaq-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/ef7hn40wbaq-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/ef7hn40wbaq-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/ef7hn40wbaq-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/08\/ef7hn40wbaq.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bottom-line-fintech-companies-should-produce-continuous-marketing-efforts\">Sonu\u00e7 olarak Fintech \u015firketleri s\u00fcrekli pazarlama \u00e7abalar\u0131 \u00fcretmelidir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015fte burada siz devreye giriyorsunuz. Bir fintech \u015firketi olarak, hedef kitlenizi \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn \u00f6nemi ve neden onu kullanmalar\u0131 gerekti\u011fi konusunda e\u011fitmek sizin g\u00f6revinizdir. Bunu blog yaz\u0131lar\u0131, teknik incelemeler, web seminerleri ve hatta sosyal medya arac\u0131l\u0131\u011f\u0131yla yapabilirsiniz. Fintech pazarlama teknikleri di\u011fer sekt\u00f6rlere benzer. Bir fintech \u015firketi olarak, hedef kitlenizi \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn veya organik pazarlaman\u0131n \u00f6nemi ve neden kullanmalar\u0131 gerekti\u011fi konusunda e\u011fitmek sizin g\u00f6revinizdir. Bunu blog yaz\u0131lar\u0131, teknik incelemeler, web seminerleri ve hatta sosyal medya arac\u0131l\u0131\u011f\u0131yla yapabilirsiniz. Fintech pazarlama teknikleri di\u011fer sekt\u00f6rlere benzer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hedef kitlenizi \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanman\u0131n faydalar\u0131 ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn zaman ve paradan tasarruf etmelerine nas\u0131l yard\u0131mc\u0131 olabilece\u011fi konusunda e\u011fitmeye odakland\u0131\u011f\u0131n\u0131zdan emin olun. \u0130nsanlara \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn de\u011ferli ve hayatlar\u0131yla ilgili oldu\u011funu g\u00f6sterebildi\u011finizde, size g\u00fcvenmeleri ve sizden sat\u0131n almalar\u0131 daha olas\u0131 olacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potansiyel m\u00fc\u015fterilerde g\u00fcven olu\u015fturmak istiyorsan\u0131z, web sitenizde uzman ekibinizi sergileyin. Ekip sayfan\u0131z\u0131n uzun olmas\u0131 gerekmez, ancak ekibinizin her bir \u00fcyesi hakk\u0131nda unvanlar\u0131, deneyim y\u0131llar\u0131 ve uzmanl\u0131k alanlar\u0131 gibi bilgileri i\u00e7ermelidir. Ayr\u0131ca her ekip \u00fcyesi i\u00e7in foto\u011fraf ve biyografi de ekleyebilirsiniz. Potansiyel m\u00fc\u015fterilerde g\u00fcven olu\u015fturmak istiyorsan\u0131z, onlar\u0131 \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanman\u0131n faydalar\u0131 konusunda e\u011fitmeye odakland\u0131\u011f\u0131n\u0131zdan emin olun. Finansal i\u00e7erik s\u0131k\u0131c\u0131 veya monoton olmak zorunda de\u011fildir. M\u00fc\u015fterileriniz i\u00e7in ilgi \u00e7ekici, alakal\u0131 ve anlaml\u0131 olabilir.<\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to fintech, there\u2019s a lot of information out there. And a lot of it is dry. Statistics, numbers, and graphs are all well and good, but they don\u2019t always hold people\u2019s attention. If you want your readers to stick around, you need to make your content more engaging. 1. Understand your audience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":34413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[286],"class_list":["post-34410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-fintech-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Strategies to Make Your Fintech Content More Engaging | InvestGlass<\/title>\n<meta name=\"description\" content=\"Learn 5 effective strategies to make your fintech content more engaging and increase audience interaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/tr\/fintech-iceriginizi-daha-ilgi-cekici-hale-getirmek-icin-5-strateji\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Strategies to Make Your Fintech Content More Engaging\" \/>\n<meta property=\"og:description\" content=\"When it comes to fintech, there\u2019s a lot of information out there. 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And a lot of it is dry. 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