{"id":30439,"date":"2021-07-07T15:51:11","date_gmt":"2021-07-07T13:51:11","guid":{"rendered":"https:\/\/www.investglass.com\/?p=30439"},"modified":"2026-01-10T22:25:21","modified_gmt":"2026-01-10T21:25:21","slug":"herhangi-bir-sirket-nasil-neobank-kurabilir","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/tr\/how-any-company-can-build-a-neobank\/","title":{"rendered":"Herhangi bir \u015firket nas\u0131l bir neobank kurabilir?"},"content":{"rendered":"

Neobankac\u0131l\u0131k sekt\u00f6r\u00fc \u00f6nemli bir b\u00fcy\u00fcme kaydetmi\u015f ve k\u00fcresel pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc\u00a0$47 milyar<\/strong>\u00a02021'de ve projeksiyonlara g\u00f6re\u00a0$2 trilyon<\/strong>\u00a02030 y\u0131l\u0131na kadar. Bu geni\u015fleme, h\u0131zl\u0131 hesap kurulumu, geli\u015fmi\u015f g\u00fcvenlik \u00f6nlemleri, kullan\u0131c\u0131 dostu aray\u00fczler ve geleneksel bankalara k\u0131yasla daha d\u00fc\u015f\u00fck \u00fccretler gibi fakt\u00f6rlerden kaynaklanmaktad\u0131r. Ancak, pop\u00fclerliklerine ra\u011fmen, karl\u0131l\u0131k bir zorluk olmaya devam ediyor; 2022 itibariyle, sadece yakla\u015f\u0131k\u00a05%<\/strong>\u00a0neobankalar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131, \u00f6ncelikle para kazanma yerine b\u00fcy\u00fcmeye odaklanmalar\u0131 nedeniyle k\u00e2rl\u0131l\u0131\u011fa ula\u015fm\u0131\u015ft\u0131r. Ayr\u0131ca, neobankalar\u0131n y\u00fckseli\u015fi, geleneksel bankalar\u0131 rekabet\u00e7i kalabilmek i\u00e7in dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7abalar\u0131n\u0131 h\u0131zland\u0131rmaya sevk etti.<\/p>\n\n\n\n

Kendi neobankan\u0131z\u0131 kurmak ve faaliyete ge\u00e7irmek istiyorsan\u0131z, izleyebilece\u011finiz \u00fc\u00e7 ana yol vard\u0131r:<\/p>\n\n\n\n

    \n
  1. Banka olun<\/strong>\u00a0<\/li>\n\n\n\n
  2. Bir banka ile ortakl\u0131k<\/strong>\u00a0<\/li>\n\n\n\n
  3. Banking-as-a-Service oyununu kullan\u0131n<\/strong>\u00a0<\/li>\n<\/ol>\n\n\n\n

    Financial Times'\u0131n k\u0131sa s\u00fcre \u00f6nce bildirdi\u011fine g\u00f6re, giderek artan say\u0131da \u015firket neobankalar kurmak<\/a>. Bu alandaki \u00f6nemli y\u0131k\u0131m potansiyeli g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda bu \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Peki ama nas\u0131l bir banka kuracaks\u0131n\u0131z? \u0130lk ad\u0131m, neobank\u0131n\u0131z\u0131n hangi sorunu \u00e7\u00f6zece\u011fini belirlemek ve ard\u0131ndan bu hedefe ula\u015fmak i\u00e7in hangi s\u00fcre\u00e7lerin olu\u015fturulmas\u0131 veya otomatikle\u015ftirilmesi gerekti\u011fini d\u00fc\u015f\u00fcnmektir. Bundan sonra, in\u015fa etmeye ba\u015flama zaman\u0131! Ba\u015far\u0131l\u0131 bir neobank kurmak i\u00e7in bu \u00fc\u00e7 ad\u0131ma g\u00f6z at\u0131n.<\/p>\n\n\n\n

    Bu blog yaz\u0131s\u0131, kendi bankan\u0131z\u0131 kurmak i\u00e7in bilmeniz gerekenleri 5 ad\u0131mda payla\u015f\u0131yor.<\/p>\n\n\n\n

    Yeni start-up \u015funlardan faydalanacakt\u0131r hizmet olarak bankac\u0131l\u0131k <\/a>tak ve \u00e7al\u0131\u015ft\u0131r yakla\u015f\u0131m\u0131.<\/p>\n\n\n\n

    1. Geleneksel bankalara kar\u015f\u0131 neobank nedir?<\/h2>\n\n\n\n

    Neo bankalar\u0131n genellikle bankac\u0131l\u0131k lisans\u0131 yoktur, ancak hizmet sunmak i\u00e7in bankalarla ortakl\u0131k kurabilirsiniz: ki\u015fisel krediler, ticaret, ipotek, vergi dan\u0131\u015fmanl\u0131\u011f\u0131. Neo bankalar daha iyi bir kullan\u0131c\u0131 deneyimi sunar. Kullan\u0131c\u0131 deneyimi, hesap a\u00e7may\u0131 kolayla\u015ft\u0131rman\u0131n anahtar\u0131d\u0131r. Bir finans kurumu, \u015firketinizin ba\u015flad\u0131\u011f\u0131 \u00fclkede bir bankac\u0131l\u0131k lisans\u0131 \u015femsiyesi alman\u0131za yard\u0131mc\u0131 olabilir. Bu bankalar genellikle neobanklardan \u00e7ok daha fazla \u00f6zelli\u011fe sahiptir: tasarruf hesaplar\u0131, \u00e7ek hesab\u0131 hizmetleri ve krediler sa\u011flarlar. Biliyor olabilirsiniz - WeBank<\/a> taraf\u0131ndan Tencent<\/a>, NuBank, digibank (DBS taraf\u0131ndan) veya Goldman Sachs taraf\u0131ndan Marcus, Yolt ve Moven neo banka \u00f6rnekleridir. Bunlar di\u0307ji\u0307tal bankalar \u00e7o\u011funlukla tamamen yeni\u0307 teknoloji\u0307 platformlari kullaniyor<\/a>, B\u00f6ylece ebeveynlerine olan ba\u011f\u0131ml\u0131l\u0131klar\u0131 azal\u0131r.<\/p>\n\n\n\n

    \"mavi<\/figure>\n\n\n\n

    2. Kendi bankan\u0131z\u0131 kurmak sizin i\u00e7in neden faydal\u0131 olabilir - bankac\u0131l\u0131k lisans\u0131na ihtiyac\u0131n\u0131z var m\u0131?<\/h2>\n\n\n\n

    Yapamazs\u0131n. tam pi\u015firme lisans\u0131na ihtiyac\u0131m var<\/a> neo bankan\u0131z\u0131 ba\u015flatmak i\u00e7in. Kendi bankan\u0131z\u0131 olu\u015fturabilirsiniz. di\u0307ji\u0307tal banka<\/a> kendi bankac\u0131l\u0131k lisans\u0131n\u0131z olmadan. \u00c7o\u011fu meydan okuyan bankalar<\/a> basit temel bankac\u0131l\u0131k sistemleri ve bir \u015femsiye lisans ile ba\u015flad\u0131. \u015eemsiye lisans, geleneksel bir banka ile payla\u015ft\u0131\u011f\u0131n\u0131z bir lisanst\u0131r.<\/p>\n\n\n\n

    Bir bankac\u0131l\u0131k lisans\u0131n\u0131n al\u0131nmas\u0131 son derece pahal\u0131 ve uzun olabilir. Do\u011fru bankac\u0131l\u0131k orta\u011f\u0131n\u0131 veya finans kurumunu bulmak, i\u015finizi kurman\u0131n kolay bir yolu olabilir.<\/p>\n\n\n\n

    Kart bas\u0131m\u0131 i\u00e7in, \u00e7o\u011fu \u00fclkede \u00f6n \u00f6demeli kartlar \u00fcretecek ve hatta bir teknoloji altyap\u0131s\u0131 ve raporlama ara\u00e7lar\u0131 sunacak yerel sat\u0131c\u0131lar bulacaks\u0131n\u0131z.<\/p>\n\n\n\n

    3. S\u0131f\u0131rdan bir neobank kurmak Geleneksel banka altyap\u0131s\u0131 ile hangi \u00fcr\u00fcne ihtiyac\u0131n\u0131z var?<\/h2>\n\n\n\n

    Ama\u00e7 tek durak noktas\u0131 olmak<\/a>. Dijitali in\u015fa etmek, a\u015fa\u011f\u0131daki gibi dijital ara\u00e7larla ba\u015flayacakt\u0131r CRM<\/a> ve m\u00fc\u015fteri i\u015fe al\u0131m dijital formu ve da\u011f\u0131t\u0131m kanallar\u0131n\u0131 verimli bir \u015fekilde y\u00f6netmek i\u00e7in iyi bir dijital pazarlama arac\u0131. Sahip olman\u0131z gereken g\u00fc\u00e7l\u00fc CRM<\/a> \u00c7\u00fcnk\u00fc bu, gelecekteki m\u00fc\u015fteri verilerini toplaman\u0131n anahtar\u0131d\u0131r.<\/p>\n\n\n\n

    Gerisi birle\u015ftirilebilir mimaridir. Neo'nuzun \u015fu \u00f6zelliklere sahip olmas\u0131 \u00e7ok \u00f6nemlidir banka hi\u0307zmeti\u0307 yildirim hizinda di\u0307ji\u0307tal hesap a\u00e7ma s\u00fcreci\u0307 sunuyor<\/a>. Ayr\u0131ca \u00f6deme i\u015fleme \u00e7\u00f6z\u00fcmlerine ve KYC iyile\u015ftirmelerine de bakmal\u0131s\u0131n\u0131z. InvestGlass ekibi olarak bilgi birikimimizi sizinle payla\u015fmaktan memnuniyet duyar\u0131z.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    4. Yeni bir finansal hizmet tarz\u0131 a\u00e7madan \u00f6nce dikkat edilmesi gerekenler<\/h2>\n\n\n\n

    Modern bir bankac\u0131l\u0131k \u00e7\u00f6z\u00fcm\u00fc ba\u015flatmak i\u00e7in yeterli finansman\u0131n\u0131z yoksa, growth hacking'e bakman\u0131z\u0131 \u00f6neririz. Growth hacking, m\u00fc\u015fteri \u00e7ekicili\u011fini art\u0131rmak i\u00e7in Viral y\u00f6ntemler bulmakla ilgilidir. \u00c7o\u011fu Google reklam kelimelerine harcama yapmay\u0131 tercih etti\u011fi i\u00e7in \u00e7ok az banka growth hacking tekniklerini kullanmaktad\u0131r.<\/p>\n\n\n\n

    Tamamen dijital olabilirsiniz ancak fiziksel \u015fubeler de m\u00fc\u015fterilerinizi dijital d\u00fcnyan\u0131n d\u0131\u015f\u0131nda kar\u015f\u0131laman\u0131n g\u00fczel bir yolu olabilir. Bir finans kurumu kuraca\u011f\u0131n\u0131z i\u00e7in kendinizi geleneksel bankalardan ve eski sistemlerden ay\u0131rman\u0131z \u00f6nemlidir. Daha iyi bir bulut bili\u015fim \u00e7\u00f6z\u00fcm\u00fc ile g\u00fcvenlik konusunda rekabet edebilirsiniz. T\u00fcm neobankalar\u0131n bir cep telefonu \u00e7\u00f6z\u00fcm\u00fc var, bu nedenle fark yarataca\u011f\u0131n\u0131z yer oras\u0131 de\u011fil. M\u00fc\u015fterilerin cari hesaplar\u0131ndan ticari hesaplar\u0131na kadar olan yolculu\u011funa odaklan\u0131n. T\u00fcketici deneyimine odaklanmak, yeni finans kurumlar\u0131n\u0131n mevcut bankalardan farkl\u0131 olmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

    5. \u015eirketinizi neobank zihniyetine haz\u0131rlay\u0131n<\/h2>\n\n\n\n

    \u0130lk ad\u0131m bizimle ileti\u015fime ge\u00e7mektir; dijital bir banka kurmak ve yenilik\u00e7i \u00fcr\u00fcnler yaratmak i\u00e7in en iyi ipu\u00e7lar\u0131m\u0131z\u0131 sizinle payla\u015faca\u011f\u0131z. Bir ba\u015flang\u0131\u00e7 i\u00e7in bankac\u0131l\u0131k lisans\u0131 olmadan ba\u015flamak inan\u0131lmaz derecede kolayd\u0131r. Investglass'\u0131n \u00f6nceden entegre edilmi\u015f temel \u00f6zellikleriyle ve yakalanan t\u00fcm bankac\u0131l\u0131k sistemlerini bulacak, modern finansal hizmetler sunmay\u0131 bekliyorsunuz. M\u00fc\u015fterinizin tercihlerine ba\u011fl\u0131 olarak banka kart\u0131, google \u00f6deme k\u00f6pr\u00fcs\u00fc sunmak isteyebilirsiniz. B\u00fcy\u00fck olas\u0131l\u0131kla D\u00f6viz, Tasarruf Hesaplar\u0131, Mikro Kredi veya Kripto Para ile ba\u011flant\u0131 kurmak isteyeceksiniz. Temel i\u015flevlerle ba\u015flamal\u0131 ve kullan\u0131c\u0131 onay\u0131 ald\u0131\u011f\u0131n\u0131zdan emin olmal\u0131s\u0131n\u0131z. Her yeni hizmetin, ba\u015fka bir fintech \u015firketi ile d\u0131\u015fsalla\u015ft\u0131rsan\u0131z bile, orta-uzun vadede d\u00fczenleyici zorluklarla kar\u015f\u0131la\u015faca\u011f\u0131n\u0131n fark\u0131nda olun. Ki\u015fisel verileri takip edin ve belki de kendinizi \u00f6nce temel para transferleri, kredi m\u00fc\u015fterileri i\u00e7in yeni, \u00f6demelerle s\u0131n\u0131rlay\u0131n. BT ekibinize do\u011fru y\u00f6n\u00fc g\u00f6sterin. Yol haritalar\u0131n\u0131 a\u00e7\u0131k fintech toplulu\u011fu ile entegre edeceklerinden emin olun.<\/p>\n\n\n\n

    \u00c7e\u015fitli i\u015f modellerini inceledi\u011fimiz i\u00e7in, geleneksel bankac\u0131l\u0131k stat\u00fckosu aras\u0131nda kendi giri\u015fiminiz i\u00e7in hangi d\u00fczenleyici ortam\u0131n en uygun olaca\u011f\u0131n\u0131 bulman\u0131zda size rehberlik edebiliriz! Ni\u015f pazar ve yetersiz hizmet alan pazar segmentleri<\/a> \u015firketinizi daha h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fctmenin anahtar\u0131 olacakt\u0131r.<\/p>\n\n\n\n

    \"siyah<\/figure>\n\n\n\n

    Bu neo bankac\u0131l\u0131k hizmetleri i\u00e7in ne kadar paraya ihtiyac\u0131n\u0131z var?<\/strong><\/h2>\n\n\n\n

    Ba\u015flamak i\u00e7in kendi temel bankac\u0131l\u0131k platformunuzu olu\u015fturman\u0131za gerek olmad\u0131\u011f\u0131ndan dijital bankac\u0131l\u0131k \u00e7ok eri\u015filebilirdir, dijital i\u015fe al\u0131m<\/a>, KYC iyile\u015ftirme ... ayn\u0131 zamanda almak istedi\u011finiz i\u015f zorluklar\u0131na da ba\u011fl\u0131 olacakt\u0131r. Dijital bankalar, deneyimlerini olu\u015fturmadan \u00f6nce bankac\u0131l\u0131k api yeteneklerini kontrol etmelidir.<\/p>\n\n\n\n

    Mevcut m\u00fc\u015fterilerinize hizmet vermek isteyebilirsiniz, o zaman b\u00fcy\u00fck \u00f6l\u00e7ekli bir plana ihtiyac\u0131n\u0131z yoktur. Kullan\u0131c\u0131 dostu mobil uygulama ile kesinlikle temel i\u015flevlere odaklanacaks\u0131n\u0131z. Tam bir bankac\u0131l\u0131k lisans\u0131 almadan \u00f6nce bankac\u0131l\u0131k hizmetinizi tek tek olu\u015fturman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n

    InvestGlass ekibi, fintech deneyimleriniz i\u00e7in bir f\u0131rlatma rampas\u0131 olarak deneyimlidir. Perakendeden fintech'e kadar bir\u00e7ok t\u00fcketici segmentiyle \u00e7al\u0131\u015fmaya al\u0131\u015fk\u0131n\u0131z. \u00f6zel bankacilik<\/a>. \u00d6deme a\u011f ge\u00e7idi \u00e7\u00f6z\u00fcm\u00fcne ba\u011fl\u0131y\u0131z ve bir markal\u0131 m\u00fc\u015fteri portal\u0131<\/a>. G\u00fcn\u00fcm\u00fczde giderek daha fazla insan Google Pay, Paytm, PhonePe ve daha fazlas\u0131 arac\u0131l\u0131\u011f\u0131yla \u00e7evrimi\u00e7i \u00f6deme yapma konusunda her zamankinden daha rahat hale geliyor. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    InvestGlass, neobankan\u0131z\u0131 haftalar i\u00e7inde ba\u015flatmak i\u00e7in m\u00fckemmel bir ara\u00e7t\u0131r. \u015eirket on y\u0131ld\u0131r kurulu\u015flara dijital d\u00f6n\u00fc\u015f\u00fcmlerinde yard\u0131mc\u0131 oluyor ve halihaz\u0131rda d\u00fcnya \u00e7ap\u0131nda 25'ten fazla bankan\u0131n bina<\/a> bu yeni pazarda kendi markalar\u0131n\u0131 olu\u015fturacaklard\u0131r. 2021'in zorluklar\u0131na haz\u0131rsan\u0131z, ileriye d\u00f6n\u00fck olarak rekabet g\u00fcc\u00fcn\u00fcz\u00fc koruyabilmeniz i\u00e7in teknoloji yoluyla nas\u0131l yenilik yapaca\u011f\u0131n\u0131za dair uzmanl\u0131\u011f\u0131m\u0131zdan ve bilgimizden yararlanarak \u00f6zel bankan\u0131z\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olabiliriz. <\/p>","protected":false},"excerpt":{"rendered":"

    \u200bThe neobanking industry has experienced significant growth, with the global market size reaching\u00a0$47 billion\u00a0in 2021 and projections suggesting it could surpass\u00a0$2 trillion\u00a0by 2030.\u00a0\u00a0This expansion is driven by factors such as rapid account setup, enhanced security measures, user-friendly interfaces, and lower fees compared to traditional banks.\u00a0However, despite their popularity, profitability remains a challenge; as of 2022, […]<\/p>\n","protected":false},"author":1,"featured_media":30441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[279],"class_list":["post-30439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-create-your-neobank"],"yoast_head":"\nHow any company can build a neobank? | InvestGlass<\/title>\n<meta name=\"description\" content=\"\u200bThe neobanking industry has 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