{"id":30421,"date":"2021-07-05T06:55:13","date_gmt":"2021-07-05T04:55:13","guid":{"rendered":"https:\/\/www.investglass.com\/?p=30421"},"modified":"2025-10-28T11:35:45","modified_gmt":"2025-10-28T10:35:45","slug":"temmuz-yavas-bi%cc%87r-aydir","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/tr\/july-is-a-slow-month\/","title":{"rendered":"Temmuz Yava\u015f Bir Ay m\u0131? M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn a\u015famalar\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmenin zaman\u0131 geldi!"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Yava\u015f bir Temmuz mu? CRM'inizi yenilemek ve<a href=\"https:\/\/www.investglass.com\/tr\/how-to-choose-a-crm-in-2021\/\"> M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcn\u00fcz\u00fc olu\u015fturmak i\u00e7in basit bir CRM.<\/a> M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn \u00fc\u00e7 a\u015famas\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. M\u00fc\u015fteri edinme a\u015famas\u0131&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu&nbsp;<strong>Huninin \u00dcst K\u0131sm\u0131 (TOFU)<\/strong>&nbsp;Potansiyel bir m\u00fc\u015fteri ile bir i\u015fletme aras\u0131ndaki ilk etkile\u015fimi i\u015faret eder ve a\u015fa\u011f\u0131dakilere odaklan\u0131r&nbsp;<strong>marka farkindali\u011fi<\/strong>&nbsp;an\u0131nda sat\u0131\u015f yerine. Ara\u015ft\u0131rmalar g\u00f6steriyor ki&nbsp;<strong>\u0130\u015fletmelerin 68%<\/strong>&nbsp;TOFU stratejilerine \u00f6ncelik vermek, \u00f6rne\u011fin&nbsp;<strong>i\u0307\u00e7eri\u0307k pazarlama ve sosyal medya reklamlari<\/strong>, Yeni m\u00fc\u015fteri adaylar\u0131n\u0131 \u00e7ekmek i\u00e7in (SalesGenie). Bu a\u015famay\u0131 optimize etmek, m\u00fc\u015fteri adaylar\u0131n\u0131 m\u00fc\u015fteri yolculu\u011fu boyunca d\u00f6n\u00fc\u015f\u00fcme do\u011fru y\u00f6nlendirmek i\u00e7in \u00e7ok \u00f6nemlidir (<a href=\"https:\/\/www.klaviyo.com\/uk\/blog\/customer-lifecycle-marketing-ecommerce?utm_source=chatgpt.com\">Klaviyo<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn ba\u015flang\u0131c\u0131; bir m\u00fc\u015fteri bir i\u015fletme ile ilk kez temasa ge\u00e7er. Bu a\u015fama i\u00e7in bir sat\u0131\u015f gerekli de\u011fildir, ancak yeni m\u00fc\u015fteriler reklam veya a\u011f\u0131zdan a\u011f\u0131za ileti\u015fim yoluyla edinilebilir. \u201cD\u00f6n\u00fc\u015f\u00fcm hunisinin tepesi\u201d olarak da bilinir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir m\u00fc\u015fteri ileti\u015fime ge\u00e7ti\u011finde, sat\u0131n alma a\u015famas\u0131 arad\u0131klar\u0131ndan \u00e7ok farkl\u0131 g\u00f6r\u00fcnmelidir. Daha sonra m\u00fc\u015fterinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in en iyi \u00fcr\u00fcn veya hizmetleri sunmal\u0131s\u0131n\u0131z. M\u00fc\u015fterinin ihtiya\u00e7lar\u0131na y\u00f6nelik bilgi sunman\u0131n da \u00f6nemli bir yolu vard\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Sat\u0131\u015f D\u00f6n\u00fc\u015f\u00fcm A\u015famas\u0131&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu d\u00f6nemde, potansiyel m\u00fc\u015fteriler, so\u011fuk arama veya ticari fuarlar ve konferanslar gibi geleneksel sat\u0131\u015f taktikleri yoluyla m\u00fc\u015fterilere veya m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr. Bu a\u015fama potansiyel m\u00fc\u015fteri yaratmay\u0131 i\u00e7erir. \u2018D\u00f6n\u00fc\u015f\u00fcm hunisinin ortas\u0131\u2019 olarak da bilinir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sosyal medya pazarlamas\u0131, SEO ve di\u011fer inbound ve outbound y\u00f6ntemler markan\u0131z\u0131 m\u00fc\u015fterinin radar\u0131na yerle\u015ftirmelidir. Bu a\u015fama, m\u00fc\u015fteri daha fazla bilgi almak i\u00e7in ileti\u015fime ge\u00e7ti\u011finde, kendini daha fazla e\u011fitmek veya kesin bir fiyat almak istedi\u011finde ba\u015far\u0131l\u0131 olur. M\u00fc\u015fteri bu \u2018ula\u015fma\u2019 a\u015famas\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in rakip markalar\u0131n (sizinki de dahil) \u00fcr\u00fcnlerini kar\u015f\u0131la\u015ft\u0131r\u0131r, ara\u015ft\u0131rma yapar ve m\u00fc\u015fteri yorumlar\u0131n\u0131 okur. Bu a\u015famaya ula\u015fmak i\u00e7in sosyal medya veya arama motoru optimizasyonu gibi arama motoru pazarlamas\u0131 yoluyla m\u00fc\u015fteriyle ileti\u015fime ge\u00e7me \u015fans\u0131 da vard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Sat\u0131\u015f sonras\u0131 d\u00f6n\u00fc\u015f\u00fcm&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bu a\u015famada, mevcut m\u00fc\u015fteriler, marka sadakatini g\u00fc\u00e7lendiren ve tekrar sat\u0131n almalar yaratan, b\u00f6ylece rakiplerin \u00fcr\u00fcnlerine\/hizmetlerine ge\u00e7i\u015fi \u00f6nleyen elde tutma stratejileri yoluyla elde tutulur&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriyi elde tutmak, \u00fcr\u00fcn veya hizmetinizin nas\u0131l hissettirdi\u011fini sormakla ba\u015flar. M\u00fc\u015fteriler, onlarla yapt\u0131klar\u0131n\u0131z hakk\u0131nda geri bildirimlerini payla\u015f\u0131r. 7\/24 m\u00fc\u015fteri deste\u011fi, indirimler ve tavsiye bonuslar\u0131 m\u00fc\u015fterinizin size ula\u015fmas\u0131na ve hatta geri d\u00f6nmesine yard\u0131mc\u0131 olabilir. Ayr\u0131ca, ilk kez bir \u201cM\u00fc\u015fterinin Sesi\u201d program\u0131 olu\u015fturmak ve ikinci kez hizmetlerinizin kalitesini ve m\u00fc\u015fteri hizmetleri deneyimini iyile\u015ftirmek i\u00e7in m\u00fc\u015fteri geri bildirimlerini en iyi \u015fekilde kullanmal\u0131s\u0131n\u0131z. Bu program, m\u00fc\u015fteri ili\u015fkilerinin etkili oldu\u011fundan emin olmak i\u00e7in m\u00fc\u015fteri hissiyat\u0131n\u0131 kaydeder.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"geodir-embed-container\"><iframe loading=\"lazy\" title=\"Do\u011fru Soru Nas\u0131l Sorulur? Hal Gregersen TEDxYouth@IFTA&#039;da\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/APVaTRNQmJc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-start-your-lead-nurturing-and-sales-funnel\"><strong>Potansiyel m\u00fc\u015fteri yeti\u015ftirme ve sat\u0131\u015f huninize nas\u0131l ba\u015flars\u0131n\u0131z?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lead nurturing, otomatik bir lead nurturing \u00e7al\u0131\u015fmas\u0131yla yap\u0131l\u0131r. Genellikle m\u00fc\u015fteri adaylar\u0131n\u0131 a\u015famalar\u0131na g\u00f6re segmentlere ay\u0131rmay\u0131 i\u00e7erir. M\u00fc\u015fteri adaylar\u0131, m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131 i\u00e7in uygun \u015fekilde beslenir. \u00d6rne\u011fin, bir \u00fcr\u00fcn\u00fcn\u00fcz \/ hizmetiniz varsa, potansiyel m\u00fc\u015fterilerinizin acemilerden biraz daha fazlas\u0131 olaca\u011f\u0131n\u0131 bilirsiniz. Bu nedenle, deneyimlerinize dayanarak, onlar\u0131 \u00fcr\u00fcn\u00fcn\u00fcz\/hizmetiniz hakk\u0131nda e\u011fitmek i\u00e7in bir \u015feyler yapars\u0131n\u0131z ve buna m\u00fc\u015fteri aday\u0131 yeti\u015ftirme veya M\u00fc\u015fteri Aday\u0131 E\u011fitimi denir. Bu a\u015famada m\u00fc\u015fterilerle ileti\u015fim kurmak i\u00e7in, \u015firket ile potansiyel m\u00fc\u015fterileri veya m\u00fc\u015fterileri aras\u0131nda otomatik olarak g\u00fcven olu\u015fturmaya yard\u0131mc\u0131 olacak \u00e7a\u011fr\u0131 merkezi personeli gibi herhangi bir arac\u0131 olmamas\u0131 gerekti\u011fi bilinmektedir. M\u00fc\u015fterinin ki\u015fisel bir dokunu\u015fa sahip oldu\u011funu hissetmesi gerekti\u011fini unutmay\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-customer-life-cycle-in-investglass-crm-or-customer-relationship-management\"><strong>InvestGlass CRM veya m\u00fc\u015fteri ili\u015fkileri y\u00f6netiminde m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc nedir?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/tr\/kucuk-i%cc%87sletmeler-i%cc%87ci%cc%87n-crm\/\">InvestGlass CRM<\/a> tutarl\u0131 pazarlama ve ili\u015fki y\u00f6netimi ile ilgili olduklar\u0131 i\u00e7in ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn temelini olu\u015ftururlar. InvestGlass CRM sat\u0131\u015f temsilcinizin en iyi arkada\u015f\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u00f6nemli s\u00fcre\u00e7, m\u00fc\u015fteri taban\u0131n\u0131 b\u00fcy\u00fctme, m\u00fc\u015fteri sadakati kazanma ve g\u00fc\u00e7l\u00fc ili\u015fkiler kurma a\u00e7\u0131s\u0131ndan i\u015fleri kolayla\u015ft\u0131rmak i\u00e7in tasarland\u0131\u011f\u0131ndan i\u015finizi bir sonraki seviyeye ta\u015f\u0131yacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/tr\/kobi%cc%87ler-i%cc%87ci%cc%87n-crm\/\">InvestGlass CRM<\/a> Etkili bir InvestGlass CRM stratejisi, sadakat programlar\u0131, pazarlama otomasyonu gibi \u00e7e\u015fitli yollarla M\u00fc\u015fteri Ya\u015fam D\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131n\u0131 edinme, elde tutma ve sadakate kadar y\u00f6netmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her t\u00fcr i\u015fletme veya kurulu\u015fta m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn \u00e7e\u015fitli a\u015famalar\u0131 vard\u0131r, bu nedenle t\u00fcm sekt\u00f6rler i\u00e7in tek bir tan\u0131m olamaz, ancak bir dizi tan\u0131m sekt\u00f6r gereksinimlerine g\u00f6re farkl\u0131l\u0131k g\u00f6sterebilir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bankac\u0131l\u0131k sekt\u00f6r\u00fcnde <a href=\"https:\/\/www.investglass.com\/tr\/bankacilikta-yapay-zekanin-beni%cc%87msenmesi%cc%87nde-karsilasilan-en-onemli%cc%87-zorluklar-ve-bunlarin-ustesi%cc%87nden-nasil-geli%cc%87necegi%cc%87\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2266\">meydan okuma<\/a> yeni bir banka kuruyorsan\u0131z veya geleneksel bir bankaysan\u0131z farkl\u0131 olacakt\u0131r. M\u00fc\u015fterilerin yeni bir bankadaki yolculu\u011fu <a href=\"https:\/\/www.investglass.com\/tr\/bankalarda-pazarlama-alaninda-yapay-zekanin-donusturucu-uygulamalari\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2350\">banka bir uygulama arac\u0131l\u0131\u011f\u0131yla yap\u0131lacakt\u0131r<\/a> genellikle App Store'dan indirebilirsiniz. \u0130\u00e7in ise <a href=\"https:\/\/www.investglass.com\/tr\/ozel-banka-i%cc%87ci%cc%87n-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1299\">\u00f6zel bankacilik<\/a> \u00e7o\u011funlukla kulaktan kula\u011fa ya da i\u015f ili\u015fkileri yoluyla olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perakende bankac\u0131l\u0131k veya perakende sigorta segmentlerinde, potansiyel m\u00fc\u015fteriler \u00fcr\u00fcn incelemeleri aramaya al\u0131\u015fk\u0131nd\u0131r. Bu nedenle m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc y\u00f6netimi daha agresiftir. Finans veya sigorta \u00fcr\u00fcnlerinizin sat\u0131\u015f y\u00f6neticileriniz ve sat\u0131\u015f temsilciniz taraf\u0131ndan daha agresif bir \u015fekilde sunulmas\u0131 gerekecektir. Art\u0131k \u201cde\u011ferli m\u00fc\u015fterilerden\u201d bahsetmiyoruz ve burada KPI - anahtar performans g\u00f6stergesi d\u00fcnyas\u0131 s\u00f6z konusu. Sat\u0131\u015f temsilcilerinin \u00f6zel teklif arg\u00fcmanlar\u0131 kullanmas\u0131 gerekecek.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-phases-of-customer-sales-cycle\"><strong>M\u00fc\u015fteri sat\u0131\u015f d\u00f6ng\u00fcs\u00fcn\u00fcn a\u015famalar\u0131 nelerdir?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriyi elde tutma, m\u00fc\u015fterilere i\u015fletmeniz veya markan\u0131z i\u00e7in vazge\u00e7ilmez olduklar\u0131n\u0131 hissettirmek i\u00e7in yayg\u0131n olarak kullan\u0131lan bir y\u00f6ntemdir. M\u00fc\u015fteriyi elde tutmak i\u00e7in \u00e7e\u015fitli stratejiler vard\u0131r. \u0130yi bir m\u00fc\u015fteriyi elde tutma stratejisi, teklifler ve te\u015fvikler, \u00e7apraz sat\u0131\u015f \u00fcr\u00fcnleri ve orijinal sat\u0131n almaya ek hizmetler sunman\u0131n bir kombinasyonu olacakt\u0131r. M\u00fc\u015fteri taraf\u0131ndan verilen sadakat, maliyetleri d\u00fc\u015f\u00fcrmek, \u015firketiniz hakk\u0131nda fark\u0131ndal\u0131\u011f\u0131 yaymak i\u00e7in geli\u015ftirilmi\u015f ili\u015fkiler a\u00e7\u0131s\u0131ndan her iki taraf i\u00e7in de faydal\u0131 olacakt\u0131r, burada daha fazla bilgi edinebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu m\u00fc\u015fterinin sat\u0131n almadan \u00f6nce ge\u00e7ti\u011fi a\u015famalara bakarak bu a\u015famalara g\u00f6re etkili bir pazarlama plan\u0131 olu\u015fturabilirsiniz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131n alma, bas\u0131l\u0131 reklamlar, radyo, TV reklamlar\u0131 gibi reklam medyas\u0131 gibi farkl\u0131 teknikler kullanarak potansiyel m\u00fc\u015fterileri pazarlama mesaj\u0131n\u0131zla hedeflemekle ilgilidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ama \u00f6nce ideal m\u00fc\u015fteriyi veya al\u0131c\u0131 ki\u015fileri g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekecek. Potansiyel m\u00fc\u015fteriniz, s\u00fcrekli i\u015f yapt\u0131\u011f\u0131n\u0131z m\u00fc\u015fterinize benzemelidir. Bu a\u015fama hakk\u0131nda bir fikriniz varsa, bir sonraki a\u015famaya ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir sonraki ad\u0131m d\u00f6n\u00fc\u015f\u00fcmd\u00fcr. Potansiyel m\u00fc\u015fterilerinizi \u00e7ekmeli veya d\u00f6n\u00fc\u015ft\u00fcrmelisiniz. <a href=\"https:\/\/www.investglass.com\/tr\/potansiyel-musterilerin-sizden-satin-almamasinin-5-nedeni\/\" data-wpil-monitor-id=\"54\">m\u00fc\u015fteri<\/a> Onlara \u00fcr\u00fcn\u00fcn\u00fcz veya hizmetiniz i\u00e7in do\u011fru pazarlama mesaj\u0131n\u0131 vererek kendilerine \u2018neden benden sat\u0131n alm\u0131yorsunuz?\" diye sormalar\u0131n\u0131 sa\u011flayabilirsiniz. Onlar\u0131 bu \u015fekilde d\u00fc\u015f\u00fcnd\u00fcr\u00fcp sizden bir \u015fey sat\u0131n almaya itebiliyorsan\u0131z, ba\u015far\u0131l\u0131 bir yoldas\u0131n\u0131z demektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu g\u00f6sterilmi\u015ftir <a href=\"https:\/\/www.investglass.com\/tr\/ainin-isletmeler-tarafindan-fiyatlari-belirlemek-icin-nasil-kullanildigi-ve-enflasyon-uzerindeki-etkileri\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1794\">bir\u00e7ok i\u015fletmede etkili<\/a> internet pazarlamas\u0131 yoluyla. Neden denemeyeyim diye d\u00fc\u015f\u00fcnd\u00fcklerinde! \u0130steyip istememek benim se\u00e7imim ve sat\u0131n almaya karar verirlerse, bu da do\u011fru kitleyi hedeflemenin ve G\u00dcVEN'i iletmenin b\u00fcy\u00fck bir faydas\u0131d\u0131r...<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"geodir-embed-container\"><iframe loading=\"lazy\" title=\"Kurumlara g\u00fcvenmeyi b\u0131rakt\u0131k ve yabanc\u0131lara g\u00fcvenmeye ba\u015flad\u0131k | Rachel Botsman\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GqGksNRYu8s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Neden <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/tr\/pazarlama-araclari\/\" target=\"_blank\" rel=\"noopener\" title=\"e-posta pazarlama\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"558\">e-posta pazarlama<\/a> elde tutma a\u015famas\u0131 i\u00e7in \u00f6nemli mi?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/tr\/erisiminizi-destekleyecek-5-yararli-satis-e-postasi-araci\/\">E-posta ile pazarlama<\/a> potansiyel m\u00fc\u015fterileriniz ve m\u00fc\u015fterilerinizle bilgi al\u0131\u015fveri\u015finde bulunman\u0131n yayg\u0131n bir yoludur. <a href=\"https:\/\/www.investglass.com\/tr\/how-to-create-a-successful-email-marketing-strategy-in-2021\/\">E-posta ile pazarlama<\/a> \u00fcr\u00fcn ve hizmetlerinizin reklam\u0131n\u0131 yapman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Marka ad\u0131n\u0131z\u0131 ve g\u00fcvenilirli\u011finizi olu\u015fturman\u0131n h\u0131zl\u0131 ve etkili bir yoludur. E-posta pazarlamas\u0131 m\u00fc\u015fterileriniz aras\u0131nda g\u00fcven olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir. \u0130ster bir promosyon teklifi ister \u00fcr\u00fcn g\u00fcncellemesi olsun, sizden herhangi bir \u015fey ald\u0131klar\u0131nda, bunu sosyal medya veya genel bir blog yaz\u0131s\u0131 gibi di\u011fer platformlardan ziyade e-posta yoluyla yaparsan\u0131z size kesinlikle daha fazla g\u00fcveneceklerdir. Her e-posta yeni fikirler sunmal\u0131, m\u00fc\u015fterilerin tam olarak ne yapmas\u0131 gerekti\u011fini belirtmeli ve bir sat\u0131n alma veya bir t\u0131klama-eylem ba\u011flant\u0131s\u0131 g\u00f6stermelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karar vericinin sizin yazd\u0131klar\u0131n\u0131z\u0131 okuyacak zaman\u0131 olmayabilir. <a href=\"https:\/\/www.investglass.com\/tr\/2023te-basarili-bir-e-posta-pazarlama-stratejisi-nasil-olusturulur\/\">e-posta<\/a> Bu nedenle, \u00fcr\u00fcn veya hizmetinizin ne kadar de\u011fer sundu\u011funu g\u00f6stermek i\u00e7in bir PDF veya video ileti\u015fiminiz oldu\u011fundan emin olun. Karar verici, sat\u0131\u015f d\u00f6ng\u00fcs\u00fc a\u015famalar\u0131na daha sonra kat\u0131labilir. Sat\u0131\u015f ekibiniz onlarla sat\u0131\u015f d\u00f6ng\u00fcs\u00fcn\u00fc yeniden ba\u015flatmaya haz\u0131r olmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta pazarlama kampanyas\u0131n\u0131 geli\u015ftirirken, bu a\u015famada m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn hangi ad\u0131m\u0131n\u0131n hedeflendi\u011finden emin olmal\u0131s\u0131n\u0131z. Bu, InvestGlass CRM kapsam\u0131nda bir e-posta pazarlama stratejisi geli\u015ftirirken g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken \u00e7ok \u00f6nemli bir k\u0131s\u0131md\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc modeli i\u00e7in bir dizi e-postan\u0131z vard\u0131r. Sat\u0131\u015f konu\u015fmas\u0131, tipik ba\u015far\u0131 a\u015famalar\u0131na g\u00f6re kalibre edilir ve itirazlar\u0131 bu e-postalarla ele almal\u0131s\u0131n\u0131z. En b\u00fcy\u00fck zorluk, yayg\u0131n itirazlar\u0131 ele almak i\u00e7in \u015fablonlar kullan\u0131rken do\u011fal hissetmektir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-digital-marketing-always-on-coordinated\"><strong>Dijital pazarlamay\u0131 \u2018her zaman a\u00e7\u0131k\u2019 koordinasyonlu hale getirin<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriler, onlarla ilk temaslar\u0131n\u0131 kurduklar\u0131nda hala bir ili\u015fki i\u00e7indedirler. \u015eirketlerin planl\u0131 ve her zaman a\u00e7\u0131k bir pazarlama yakla\u015f\u0131m\u0131yla ili\u015fkiler kurmas\u0131 gerekir. M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc pazarlamas\u0131, potansiyel m\u00fc\u015fterilere ve m\u00fc\u015fterilerin sat\u0131n almaya giden yollar\u0131na odaklan\u0131r. Bu, pazarlamac\u0131lar taraf\u0131ndan m\u00fc\u015fteri kat\u0131l\u0131m\u0131, d\u00f6n\u00fc\u015f\u00fcm ve elde tutman\u0131n y\u00fckseli\u015fi \u00fczerine \u2019ya\u015fam d\u00f6ng\u00fcs\u00fc pazarlamas\u0131\u2018 olarak adland\u0131r\u0131ld\u0131. Burada size en iyi ara\u00e7lar\u0131 sunuyor ve bir m\u00fc\u015fteri yolculu\u011fu haritas\u0131 payla\u015f\u0131yoruz. Bu arac\u0131, \u00fczerinde \u00e7al\u0131\u015fabilece\u011finiz potansiyel m\u00fc\u015fteri faaliyetleri ile halihaz\u0131rda \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z faaliyetler aras\u0131ndaki bo\u015flu\u011fu g\u00f6zden ge\u00e7irmenize yard\u0131mc\u0131 olmas\u0131 i\u00e7in kullan\u0131n. Ara\u00e7 setimiz arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri kat\u0131l\u0131m\u0131 ve en iyi uygulamalar hakk\u0131nda daha fazla bilgi edinin. Analizin nas\u0131l uygulanabilece\u011fini \u00f6\u011frenin...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"geodir-embed-container\"><iframe loading=\"lazy\" title=\"Pazarlaman\u0131n 12 s\u0131rr\u0131 ve sonra ne oldu\u011funa inanamayacaks\u0131n\u0131z | Naimul Huq | TEDxUNC\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3gEOP8Th478?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sales-process-automation-in-2021-nbsp\"><strong>2021'de sat\u0131\u015f s\u00fcreci otomasyonu&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Hi\u00e7 bitmeyen bu Covid durumu ile m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc analizleri \u00e7ok zorla\u015ft\u0131. Kimsenin su\u00e7u yok ama sat\u0131\u015f temsilcilerinizin g\u00fcl\u00fcmsemesini sa\u011flamal\u0131s\u0131n\u0131z. Marka savunucular\u0131 aray\u0131n. Baz\u0131 ileti\u015fim kanallar\u0131 aptalca mesajlarla dolu olabilir, ancak ileti\u015fiminizi alakal\u0131 i\u00e7eriklerle s\u00fcrd\u00fcrmeniz gerekir. M\u00fc\u015fteri yolculu\u011fu k\u0131salt\u0131labilir ve ya\u015fam d\u00f6ng\u00fcs\u00fc a\u015famalar\u0131 eskisi gibi daha az a\u015famaya indirilebilir \u00e7\u00fcnk\u00fc m\u00fc\u015fteriler h\u0131zl\u0131 t\u00fcketmeye heveslidir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f konu\u015fman\u0131z \u015feffaf olmal\u0131 ve sat\u0131\u015f personeliniz \u00f6zellikle B2B nitelikli potansiyel m\u00fc\u015fteriler i\u00e7in \u00e7ok empatik olmal\u0131d\u0131r. Gelece\u011fin m\u00fc\u015fterisi dijital dostu olacakt\u0131r, bu nedenle <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/tr\/dijital-ise-alim\/\" title=\"dijital i\u015fe al\u0131m\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"126\">dijital i\u015fe al\u0131m<\/a> ve m\u00fc\u015fterilerin yolculu\u011funu otomatikle\u015ftirin. <a href=\"https:\/\/www.investglass.com\/tr\/otomasyon-araclari\/\">Otomasyon<\/a> daha az kaynakla sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olabilir. D\u00fc\u015f\u00fck yat\u0131r\u0131m getirisi olan gereksiz pazarlama kampanyalar\u0131na para harcamak zorunda de\u011filsiniz. Otomasyon, daha d\u00fc\u015f\u00fck kaliteli bir m\u00fc\u015fteri deneyimi anlam\u0131na gelmez. Sad\u0131k m\u00fc\u015fteriler cevaplar\u0131n h\u0131zl\u0131 bir \u015fekilde iletilmesini takdir edecektir. Yine de, sat\u0131\u015f ekibi otomasyonunda ipucu yoksa her zaman bir ka\u00e7\u0131\u015f yolu bulun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freemium modelini d\u00fc\u015f\u00fcn\u00fcn ve test edin? Sat\u0131\u015f s\u00fcrecinizi m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede ba\u015flat\u0131n ve bir \u00fcr\u00fcn veya hizmeti \u00fccretsiz olarak verebiliyorsan\u0131z potansiyel m\u00fc\u015fterileri de buna dahil edin. Gelecekteki m\u00fc\u015fteri taban\u0131n\u0131z\u0131 bu \u015fekilde b\u00fcy\u00fctebilir ve onlar kay\u0131tl\u0131 kullan\u0131c\u0131 olmadan \u00f6nce bile tekrar sat\u0131n almalar\u0131n\u0131 sa\u011flayabilirsiniz. \u0130lk sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirdikten sonra onlar\u0131 memnun edin ve ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131nda harika bir kullan\u0131c\u0131 deneyimi sunun. Daha fazlas\u0131na ihtiya\u00e7 duyduklar\u0131nda size geri d\u00f6neceklerdir, ancak ihtiya\u00e7 duymad\u0131klar\u0131 \u00fcr\u00fcn veya hizmetlerle spam yapmay\u0131n! <a href=\"https:\/\/www.investglass.com\/tr\/how-to-create-a-successful-email-marketing-strategy-in-2021\/\">Otomatik e-postalar ekleyin<\/a> Bir \u015feylerin yanl\u0131\u015f gitmesi durumunda tetiklenen kar\u015f\u0131lama, takip hat\u0131rlatmalar\u0131 gibi!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.investglass.com\/tr\/ucretsiz-baslayin\/\">InvestGlass \u00fccretsiz deneme s\u00fcr\u00fcm\u00fc ile bug\u00fcn haz\u0131r olun!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a slow July ? It&#8217;s to refresh your CRM and choose a simple CRM to build your customer life cycle. The three stages of the customer life cycle are : 1. Customer acquisition stage&nbsp; The&nbsp;Top of the Funnel (TOFU)&nbsp;marks the first interaction between a potential customer and a business, focusing on&nbsp;brand awareness&nbsp;rather than immediate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[141],"class_list":["post-30421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-customer-lifecycle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stages of the customer life cycle! - InvestGlass<\/title>\n<meta name=\"description\" content=\"Understand the customer life cycle stages and optimize engagement at every touchpoint. Learn strategies to boost retention and loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/tr\/temmuz-yavas-bi\u0307r-aydir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"July is a Slow Month? It&#039;s time to re-think the stages of the customer life cycle!\" \/>\n<meta property=\"og:description\" content=\"It&#039;s a slow July ? It&#039;s to refresh your CRM and choose a simple CRM to build your customer life cycle. The three stages of the customer life cycle are :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/tr\/temmuz-yavas-bi\u0307r-aydir\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-05T04:55:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T10:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/07\/photo-1519338381761-c7523edc1f46.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1742\" \/>\n\t<meta property=\"og:image:height\" content=\"1035\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/APVaTRNQmJc\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"573\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2021-07-05T04:55:13+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn a\u015famalar\u0131! - InvestGlass","description":"M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc a\u015famalar\u0131n\u0131 anlay\u0131n ve her temas noktas\u0131nda etkile\u015fimi optimize edin. Elde tutma ve sadakati art\u0131rmak i\u00e7in stratejiler \u00f6\u011frenin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/tr\/temmuz-yavas-bi\u0307r-aydir\/","og_locale":"tr_TR","og_type":"article","og_title":"July is a Slow Month? It's time to re-think the stages of the customer life cycle!","og_description":"It's a slow July ? It's to refresh your CRM and choose a simple CRM to build your customer life cycle. 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