{"id":29866,"date":"2021-06-02T14:20:46","date_gmt":"2021-06-02T12:20:46","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29866"},"modified":"2025-03-28T06:08:14","modified_gmt":"2025-03-28T05:08:14","slug":"crm-i%cc%87le-neo-bank-olusturmak-i%cc%87ci%cc%87n-5-i%cc%87pucu","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/tr\/5-tips-to-create-a-neo-bank-with-a-crm\/","title":{"rendered":"CRM ile Neo Bank Olu\u015fturmak i\u00e7in 5 \u0130pucu"},"content":{"rendered":"

Neo bankalar, piyasada ilgi g\u00f6rmeye ba\u015flayan yeni bir banka t\u00fcr\u00fcd\u00fcr. Geleneksel bankalardan daha fazla m\u00fc\u015fteri hizmeti ve \u00f6zelle\u015ftirme sunduklar\u0131 i\u00e7in son y\u0131llarda h\u0131zl\u0131 bir b\u00fcy\u00fcme g\u00f6stermi\u015flerdir. Ancak, bir\u00e7ok neo-banka, bir hesaba kaydolduktan sonra m\u00fc\u015fterileri elde tutmakta zorlanmaktad\u0131r. Bunun ba\u015fl\u0131ca nedenlerinden biri, bu t\u00fcr kurulu\u015flar\u0131n bir m\u00fc\u015fteri portf\u00f6y\u00fcne sahip olmamas\u0131d\u0131r. CRM<\/a> sistem kurulumu. Kendi \u015firketinizi kurmay\u0131 planlam\u0131yor olsan\u0131z bile neo bank<\/a> CRM sistemine sahip olman\u0131n, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n artmas\u0131 ve m\u00fc\u015fteri memnuniyeti d\u00fczeylerinin iyile\u015fmesi gibi ba\u015fka faydalar\u0131 da var!<\/p>\n

Bu blog yaz\u0131s\u0131nda kendi neo'nuzu olu\u015fturmak i\u00e7in 5 ipucunun \u00fczerinden ge\u00e7ece\u011fiz CRM ile banka<\/a>. En iyi yaz\u0131l\u0131m\u0131 se\u00e7meye kadar her \u015feyi ele alaca\u011f\u0131z.<\/p>\n

1. Bankan\u0131z i\u00e7in bir ad se\u00e7in<\/h2>\n

\u00c7o\u011fu neo bankan\u0131n Atom, Monzo, Revolut veya N26 gibi ak\u0131lda kal\u0131c\u0131 bir ad\u0131 vard\u0131r. Se\u00e7ti\u011finiz isim, bankan\u0131z\u0131n alg\u0131lanma \u015fekli \u00fczerinde \u00f6nemli bir etkiye sahip olacakt\u0131r, bu nedenle beyin f\u0131rt\u0131nas\u0131 yapmak ve \u015firketinizin neyi temsil etti\u011fine en iyi \u015fekilde karar vermek i\u00e7in zaman harcamak \u00f6nemlidir.<\/p>\n

2. Bir sekt\u00f6r se\u00e7in - finans, teknoloji veya g\u0131da gibi<\/h2>\n

\u00c7ok kalabal\u0131k bir yere girerken fi\u0307nansal hi\u0307zmetler<\/a> sekt\u00f6rde kendi g\u00fczelli\u011finizi bulmak zorundas\u0131n\u0131z. Sekt\u00f6rel bir ni\u015f, \u00f6ne \u00e7\u0131kmak ve belirli bir m\u00fc\u015fteri grubuyla \u00f6zde\u015fle\u015fmek i\u00e7in harika bir yoldur.<\/p>\n

M\u00fc\u015fteri segmentasyonu, hangi m\u00fc\u015fterinin ne istedi\u011fini belirlemek i\u00e7in harika bir yol olabilir. ni\u015f<\/a> bankan\u0131z\u0131n i\u00e7ine s\u0131\u011facak.<\/p>\n

E\u011fer biraz ilham ar\u0131yorsan\u0131z, i\u015fte Avrupa'daki en ba\u015far\u0131l\u0131 neo bankalar\u0131n bir listesi:<\/p>\n

- Atom Bank - Teknoloji\/Finans Ni\u015f<\/p>\n

- Monzo - Teknoloji Ni\u015f<\/p>\n

- Revolut - Seyahat ve Finansal Hizmetler Ni\u015f<\/p>\n

Bu ayn\u0131 zamanda ilk m\u00fc\u015fteri temelli olu\u015fturman\u0131z, i\u015finizi basitle\u015ftirmeniz i\u00e7in de \u00f6nemlidir. pazarlama otomasyonu<\/a> ve m\u00fc\u015fteriyi elde tutma oran\u0131n\u0131z\u0131 h\u0131zla art\u0131r\u0131n. Facebook'u hat\u0131rlay\u0131n - sadece bir ABD \u00fcniversitesinin e-postas\u0131ndan eri\u015filebiliyordu.<\/p>\n

M\u00fc\u015fteri ili\u015fkileri y\u00f6netimi yaz\u0131l\u0131m\u0131 bu veri noktalar\u0131n\u0131 toplaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. InvestGlass CRM'niz ile ideal m\u00fc\u015fteri yolculu\u011funuzu olu\u015fturarak basit veya karma\u015f\u0131k i\u015fe al\u0131m s\u00fcrecinin sorunsuz bir \u015fekilde ger\u00e7ekle\u015ftirilmesini sa\u011flayabilirsiniz.<\/p>\n

3. \u015eirketin de\u011ferlerini ve misyonunu yans\u0131tan bir logo ve renk \u015femas\u0131 geli\u015ftirmek<\/h2>\n

Her bankan\u0131n bir logosu ve renk d\u00fczeni vard\u0131r. Kendi markan\u0131z\u0131 geli\u015ftirirken bunu akl\u0131n\u0131zda tutman\u0131z \u00f6nemlidir, aksi takdirde piyasada kaybolursunuz. \u0130\u015fte size biraz ilham:<\/p>\n

- Deutsche Bank - K\u0131rm\u0131z\u0131, Siyah<\/p>\n

- Monzo - Ye\u015fil & Mavi<\/p>\n

- AtomBank - Turuncu, A\u00e7\u0131k Gri<\/p>\n

Azaret Metrio Zintos<\/a><\/p>\n

InvestGlass CRM ile bankac\u0131l\u0131k CRM'iniz i\u00e7in m\u00fckemmel olan web tabanl\u0131 bir portal olu\u015fturuyoruz + y\u00fcz tan\u0131ma ve kimlik kontrol\u00fc i\u00e7in ONFIDO, isim ve kimlik kontrol\u00fc i\u00e7in Polixis gibi \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7\u00f6z\u00fcmlere ba\u011flant\u0131 AML<\/a> Kontrol edin. AML'nin a\u00e7\u0131l\u0131m\u0131 Kara Para Aklamayla M\u00fccadele<\/a>. \u0130\u015f kurallar\u0131n\u0131z\u0131 olu\u015fturman\u0131z ve self servis portallar\u0131n\u0131z\u0131 en iyi fintech'e ba\u011flaman\u0131z i\u00e7in size de\u011ferli tavsiyeler verebiliriz. Herhangi bir fintech'i ba\u011flamak - bir hizmet olarak banka<\/a> yakla\u015f\u0131m. <\/p>\n

\n
\"mavi<\/figure>\n<\/div>\n

4. Sosyal medya hesaplar\u0131, web sitesi, blog yaz\u0131lar\u0131 ve daha geleneksel e-postalarla neo bankan\u0131z i\u00e7in \u00e7evrimi\u00e7i bir varl\u0131k olu\u015fturun<\/h2>\n

Blog yazmak ve i\u00e7erik \u00fcretmek, web sitenizin ziyaret edilmesi ve uygulaman\u0131z\u0131n indirilmesi i\u00e7in kilit \u00f6neme sahiptir.<\/p>\n

\u00c7evrimi\u00e7i varl\u0131\u011fa \u00f6rnek olarak Facebook sayfas\u0131 verilebilir. Facebook sayfan\u0131z i\u00e7in de her zaman i\u00e7erik olu\u015fturman\u0131z gerekti\u011fini unutmaman\u0131z \u00f6nemlidir; bu nedenle i\u00e7eri\u011fin di\u011fer sosyal medya hesaplar\u0131n\u0131zdaki ileti\u015fim tonu ve tarz\u0131yla uyumlu oldu\u011fundan emin olun.<\/p>\n

Ayr\u0131ca en ba\u015f\u0131ndan itibaren veri toplayarak bir sat\u0131\u015f hatt\u0131 y\u00f6netimi olu\u015fturman\u0131z\u0131 \u00f6neririz. Bu, m\u00fc\u015fteri profillerini kolayla\u015ft\u0131racak ileti\u015fim merkezi y\u00f6netim sisteminizdir - CRM pazarlama<\/a> kampanyalar. Do\u011fru m\u00fc\u015fteriye, do\u011fru zamanda, do\u011fru teklifi g\u00f6ndermek, kampanyan\u0131z\u0131 bankacilik i\u0307\u015f s\u00fcre\u00e7leri\u0307<\/a> daha ak\u0131ll\u0131. InvestGlass ile a\u015fa\u011f\u0131dakiler i\u00e7in bir \u00e7\u00f6z\u00fcm geli\u015ftirdik hiper - e-postalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirin. <\/a><\/p>\n<\/p>\n

5. Neo bankalar i\u00e7in bulut tabanl\u0131 bir CRM ile m\u00fc\u015fterileri bankac\u0131l\u0131k deneyimlerine dahil etmenin yollar\u0131n\u0131 bulun<\/h2>\n

M\u00fc\u015fterilerinizin dikkat s\u00fcresi az oldu\u011fu i\u00e7in do\u011fru \u00fcr\u00fcnle onlar\u0131n ilgisini \u00e7ekmek \u00e7ok \u00f6nemlidir. Bankac\u0131l\u0131k deneyiminizi onlar i\u00e7in etkile\u015fimli ve ilgin\u00e7 hale getirin - bu hem \u00f6d\u00fcllendirici olacak hem de daha fazla m\u00fc\u015fteriyle sonu\u00e7lanacakt\u0131r.<\/p>\n

Bu nedenle, \u00e7al\u0131\u015fmaya ba\u015flamadan \u00f6nce kendinize \u015fu sorular\u0131 sordu\u011funuzdan emin olun yeni bir banka olu\u015fturun:<\/a> Mevcut \u00fcr\u00fcnlerim m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 nas\u0131l kar\u015f\u0131l\u0131yor? Bireysel t\u00fcketicinin hedeflerine hitap eden ki\u015fiselle\u015ftirilmi\u015f hizmet sunman\u0131n en iyi yolu nedir?<\/p>\n

InvestGlass dijital formlar\u0131 ile en do\u011fru formlar\u0131 h\u0131zl\u0131 bir \u015fekilde olu\u015fturabilirsiniz. dijital i\u015fe al\u0131m<\/a> yeni deneyim ve \u00e7\u00f6z\u00fcmler sunmak i\u00e7in: kredi kartlar\u0131, seyahat, \u00f6deme kolayl\u0131klar\u0131, ipotek ve gayrimenkul planlama.<\/p>\n

6. 7\/24 e-posta veya telefon yoluyla m\u00fc\u015fteri hizmetleri sunmak i\u00e7in CRM<\/h2>\n

Bir neo banka olarak bankac\u0131l\u0131k i\u015finiz her zaman a\u00e7\u0131k! 7\/24 - m\u00fc\u015fteri bilgilerini CRM'inize depolamak, hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 azaltmak ve m\u00fc\u015fteri etkile\u015fimlerini h\u0131zland\u0131rmak i\u00e7in \u00f6nemlidir. Halk genellikle teknoloji merakl\u0131s\u0131 oldu\u011fu i\u00e7in verimli bir m\u00fc\u015fteri deneyimi neo banka platformu i\u00e7in \u00f6zellikle \u00f6nemlidir. M\u00fc\u015fteri yolculuklar\u0131 da CRM'inizde ayr\u0131nt\u0131l\u0131 bir bilgi taban\u0131 ile \u00f6nceden olu\u015fturulmal\u0131d\u0131r.<\/p>\n

Her m\u00fc\u015fteri etkile\u015fimi, sorunlar\u0131n ele al\u0131naca\u011f\u0131ndan emin olmak i\u00e7in bir ileti\u015fim raporunda saklan\u0131r ve neo bank sat\u0131\u015f istihbarat\u0131 bankac\u0131l\u0131k crm<\/a> Yaz\u0131l\u0131m.<\/p>\n

Bir m\u00fc\u015fteriniz oldu\u011funu d\u00fc\u015f\u00fcn\u00fcn kredi\u0307 verme s\u00fcre\u00e7leri\u0307<\/a>, sosyal a\u011flarda herhangi bir hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 veya en k\u00f6t\u00fc k\u00f6t\u00fc bas\u0131n\u0131 \u00f6nlemek i\u00e7in m\u00fcmk\u00fcn oldu\u011funca \u00e7abuk \u00e7al\u0131\u015fmak istersiniz!<\/p>\n

InvestGlass m\u00fc\u015fteri hizmetleri bilet ara\u00e7lar\u0131 sunar. Sorular\u0131 \u00e7ekmek ve bir m\u00fc\u015fteri vakas\u0131 olu\u015fturmak i\u00e7in dijital bir form - uygulama da tercih edebilirsiniz. Self servisin bir s\u0131n\u0131r\u0131 vard\u0131r... Bir neo banka i\u00e7in bile insan etkile\u015fimine ihtiya\u00e7 duyulacakt\u0131r. \u0130nsan tavsiyeleri de neo banka markan\u0131z i\u00e7in iyi niyet yaratacakt\u0131r.<\/p>\n

T\u00fcm veriler topland\u0131ktan sonra, bir sonraki etkile\u015fiminizi iyile\u015ftirmek i\u00e7in bir makine \u00f6\u011frenimi \u00e7\u00f6z\u00fcm\u00fc ile CRM'de i\u015flenir.<\/p>","protected":false},"excerpt":{"rendered":"

Neo banks are a new type of bank that is gaining traction in the marketplace. They offer more customer service and customization than traditional banks, which has led to rapid growth in recent years. However, many neo-banks struggle with retaining customers once they have signed up for an account. One of the main reasons for […]<\/p>\n","protected":false},"author":1,"featured_media":29869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[37],"class_list":["post-29866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-neobank"],"yoast_head":"\n5 Tips to Create a Neo Bank with a CRM | InvestGlass<\/title>\n<meta name=\"description\" content=\"Learn what customer service is, its importance, and best practices to deliver outstanding customer experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/tr\/crm-i\u0307le-neo-bank-olusturmak-i\u0307ci\u0307n-5-i\u0307pucu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Create a Neo Bank with a CRM\" \/>\n<meta property=\"og:description\" content=\"Neo banks are a new type of bank that is gaining traction in the marketplace. They offer more customer service and customization than traditional banks,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/tr\/crm-i\u0307le-neo-bank-olusturmak-i\u0307ci\u0307n-5-i\u0307pucu\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T12:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T05:08:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/06\/t6r-r8bhj2q.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CRM ile Neo Bank Olu\u015fturmak i\u00e7in 5 \u0130pucu | InvestGlass","description":"M\u00fc\u015fteri hizmetlerinin ne oldu\u011funu, \u00f6nemini ve ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri deneyimleri sunmak i\u00e7in en iyi uygulamalar\u0131 \u00f6\u011frenin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/tr\/crm-i\u0307le-neo-bank-olusturmak-i\u0307ci\u0307n-5-i\u0307pucu\/","og_locale":"tr_TR","og_type":"article","og_title":"5 Tips to Create a Neo Bank with a CRM","og_description":"Neo banks are a new type of bank that is gaining traction in the marketplace. 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