{"id":29473,"date":"2021-05-21T10:21:49","date_gmt":"2021-05-21T08:21:49","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29473"},"modified":"2026-04-24T10:41:11","modified_gmt":"2026-04-24T08:41:11","slug":"saas-fintech-bankacilik-platformu","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/tr\/the-saas-fintech-banking-platform\/","title":{"rendered":"SAAS Fintech Bankac\u0131l\u0131k Platformu"},"content":{"rendered":"

A SaaS Fintech Bankac\u0131l\u0131k Platformu<\/strong> is a cloud-based service that enables businesses to integrate banking functionalities such as payment processing, account management, and compliance into their operations without the need to develop these systems internally. This approach enhances operational efficiency and ensures data security. \u200b<\/p>\n\n\n\n

K\u00fcresel SaaS pazar\u0131 \u00f6nemli bir b\u00fcy\u00fcme kaydetmi\u015ftir ve tahminlere g\u00f6re bu pazar\u00a02026 y\u0131l\u0131na kadar $307,3 milyar<\/strong>, Bu da 2019'dan 2026'ya kadar 11,7%'lik bir y\u0131ll\u0131k bile\u015fik b\u00fcy\u00fcme oran\u0131n\u0131 (CAGR) yans\u0131tmaktad\u0131r.<\/p>\n\n\n\n

E\u011fer bu sistemlerden birini ar\u0131yorsan\u0131z, i\u015fte dikkat etmeniz gereken be\u015f \u00f6zellik:<\/p>\n\n\n\n

1) Di\u011fer uygulamalarla kolay entegrasyon 2) G\u00fcvenli veri depolama 3) \u00d6zelle\u015ftirilebilir i\u015f ak\u0131\u015flar\u0131 4) Tamamen mobil 5) Tamamen \u00f6zelle\u015ftirilebilir raporlar<\/p>\n\n\n\n

1 - Dijitale ge\u00e7in, asla ge\u00e7 de\u011fildir<\/h2>\n\n\n\n

COVID-19 salg\u0131n\u0131, varl\u0131k y\u00f6netimi de dahil olmak \u00fczere \u00e7e\u015fitli sekt\u00f6rlerde dijitalin benimsenmesini \u00f6nemli \u00f6l\u00e7\u00fcde h\u0131zland\u0131rd\u0131. Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re 79%<\/strong> Varl\u0131k y\u00f6netimi karar vericilerinin kabul etti\u011fi<\/a> dijital teknolojilerin m\u00fc\u015fteri kat\u0131l\u0131m stratejilerini geli\u015ftirdi\u011fini belirtmi\u015ftir. Ek olarak, 52%<\/strong> pandeminin ba\u015flang\u0131c\u0131ndan bu yana m\u00fc\u015fteri etkile\u015fimleri i\u00e7in dijital kanallar\u0131n kullan\u0131m\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 bildirmi\u015ftir. Ayr\u0131ca, 85%<\/strong> Sekt\u00f6rdeki profesyonellerin \u00e7o\u011fu art\u0131k m\u00fc\u015fterilerine gerekli dijital becerileri sa\u011flad\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Bu de\u011fi\u015fim, firmalar azalan y\u00fcz y\u00fcze etkile\u015fimlere ve geli\u015fen m\u00fc\u015fteri beklentilerine uyum sa\u011flad\u0131k\u00e7a, dijital dan\u0131\u015fmanl\u0131k hizmetlerine y\u00f6nelik daha geni\u015f bir e\u011filimin alt\u0131n\u0131 \u00e7iziyor.<\/p>\n\n\n\n

K\u00fcresel salg\u0131n, m\u00fc\u015fterilerle ileti\u015fim kurma ve onlar\u0131 memnun etme y\u00f6ntemlerini sekteye u\u011fratt\u0131. Ayr\u0131ca, m\u00fc\u015fterilerin taleplerini ve yakla\u015f\u0131mlar\u0131n\u0131 da de\u011fi\u015ftirdi. Ekonomik kriz ve devam eden belirsizlik, finansal dan\u0131\u015fmanl\u0131\u011fa olan talebin artmas\u0131na neden oldu. InvestGlass, varl\u0131k y\u00f6neticilerine, ister i\u015f g\u00fcc\u00fc isterse de dijital dan\u0131\u015fmanl\u0131k sunmalar\u0131 i\u00e7in ara\u00e7lar sa\u011flar. yapay zeka<\/a>, ve b\u00f6ylece geride kalanlara kar\u015f\u0131 net bir rekabet avantaj\u0131 geli\u015ftirmek. Bu pandemi ile - \u00f6zel bankacilik<\/a>: previously the most reluctant to move is running to catch up.<\/p>\n\n\n

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2 - T\u00fcm m\u00fc\u015fteri segmentlerini besleyin derken T\u00dcM\u00dcN\u00dc kastediyoruz<\/h3>\n\n\n\n

Ge\u00e7ti\u011fimiz y\u0131llarda, varl\u0131k y\u00f6neticilerinin rol\u00fc ve m\u00fc\u015fteri hedeflemeleri de\u011fi\u015fti. Servet y\u00f6neticileri art\u0131k saf servet oda\u011f\u0131ndan di\u011fer m\u00fc\u015fteri segmentlerini de dikkate almaktad\u0131r. Varl\u0131k y\u00f6neticilerinin fiyatland\u0131rma yap\u0131lar\u0131, daha d\u00fc\u015f\u00fck bakiye beklentilerini i\u00e7erecek \u015fekilde de\u011fi\u015fmektedir. Ger\u00e7ekten de, ba\u015far\u0131l\u0131 olmak ve maliyetleri d\u00fc\u015f\u00fcrerek veya verimlili\u011fi art\u0131rarak t\u00fcm pazar segmentlerine hizmet sunabilmek i\u00e7in, varl\u0131k y\u00f6neticilerinin a\u015fa\u011f\u0131dakilerle ortakl\u0131k kurmas\u0131 gerekir Yapay Zeka<\/a> dan\u0131\u015fmanl\u0131k sa\u011flay\u0131c\u0131lar\u0131 veya benzer fintech \u00e7\u00f6z\u00fcmleri ve SAAS \u00e7\u00f6z\u00fcmleri.<\/p>\n\n\n\n

Buna ba\u011fl\u0131 olarak, daha \u00f6nce yeterince hizmet verilmeyen bu pazarlar gelece\u011fin kilit ilgi alanlar\u0131 olarak y\u00fckselmektedir. Kad\u0131nlar\u0131n ve varl\u0131kl\u0131 kesimlerin finans piyasalar\u0131ndaki varl\u0131\u011f\u0131 \u00f6nem kazanmaktad\u0131r ve bu e\u011filimin artaca\u011f\u0131 varsay\u0131labilir. Yetersiz hizmet alanlara artan ilgi piyasalar, varl\u0131k y\u00f6neticilerinin fiyatland\u0131rmalar\u0131n\u0131 yeniden form\u00fcle etme ihtiyac\u0131n\u0131 art\u0131rmaktad\u0131r.<\/a> Bu m\u00fc\u015fteri segmentlerini ikna etmek ve InvestGlass ile ortakl\u0131k kurmak i\u00e7in stratejiler. Piyasadaki en ucuz \u00e7\u00f6z\u00fcm olarak hepsi bir arada CRM sa\u011fl\u0131yoruz ve hizmetinizi di\u011fer segmentlere de sunman\u0131z\u0131 sa\u011fl\u0131yoruz.<\/p>\n\n\n\n

3 - Bana g\u00fcvenin, ben sizin bankac\u0131n\u0131z\u0131m!<\/h3>\n\n\n\n

M\u00fc\u015fterilerin beklentileri ve davran\u0131\u015flar\u0131 incelendi\u011finde, \u0130svi\u00e7reli bireylerin yaln\u0131zca 27%'sinin bir finansal dan\u0131\u015fmanla \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve 50%'den fazlas\u0131n\u0131n mali durumlar\u0131n\u0131 kendi i\u00e7lerinde y\u00f6nettikleri g\u00f6r\u00fclmektedir. Bu davran\u0131\u015f e\u011filimi, Yapay Zeka ve Fin-teknoloji \u015firketleri gibi yeni, daha verimli dan\u0131\u015fmanlar\u0131n y\u00fckseli\u015fiyle birlikte varl\u0131k y\u00f6neticileri i\u00e7in endi\u015fe verici bir husustur.<\/p>\n\n\n\n

\u0130svi\u00e7re'deki finansal ortam a\u00e7\u0131k\u00e7a bir ikilik sergiliyor: \u00e7o\u011fu ki\u015fi bir banka kullan\u0131yor ancak servetlerini y\u00f6netmek i\u00e7in ba\u015fka ara\u00e7lar se\u00e7iyor. Bu durum, \u015f\u00fcphecileri ikna etmek i\u00e7in geni\u015f bir f\u0131rsat yelpazesi sunarken, uzun vadeli riskleri de beraberinde getirmektedir.<\/p>\n\n\n\n

Varl\u0131k y\u00f6neticilerinin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluk, art\u0131k ev sat\u0131n almaktan m\u00fc\u015fterinin hangi sigortay\u0131 se\u00e7ece\u011fine kadar her karar\u0131n bir t\u00fcr tavsiye gerektirmesidir. Varl\u0131k y\u00f6neticilerinin pazar pay\u0131 kazanmak ve m\u00fc\u015fterilerin beklentilerini daha iyi kar\u015f\u0131lamak i\u00e7in gelecekte evrim ge\u00e7irmeleri gereken nokta buras\u0131d\u0131r.<\/p>\n\n\n\n

InvestGlass'\u0131n platformu, h\u0131zl\u0131 ve verimli yat\u0131r\u0131m kararlar\u0131 alman\u0131z\u0131 sa\u011flayarak piyasan\u0131n ihtiya\u00e7lar\u0131na uyum sa\u011flar. M\u00fc\u015fterilerinizin beklentilerini bug\u00fcnden itibaren kar\u015f\u0131lay\u0131n!<\/p>\n\n\n

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4 - Pazarlama hiper-ki\u015fiselle\u015ftirme ve Hepsi bir arada \u00e7\u00f6z\u00fcm<\/h3>\n\n\n\n

M\u00fc\u015fteri odakl\u0131 toplumumuz uzun zamand\u0131r kitlesel ki\u015fiselle\u015ftirmeyi destekliyor. Bu e\u011filim yava\u015f ama emin ad\u0131mlarla finansal hizmetleri ve varl\u0131k y\u00f6neticilerini etkiliyor ve sa\u011fl\u0131k krizinin m\u00fc\u015fteri segmentlerinde \u00e7ok say\u0131da ihtiya\u00e7 yaratmas\u0131 ve art\u0131rmas\u0131 nedeniyle pandemi ile daha da k\u00f6t\u00fcle\u015fti. Bu nedenle servet y\u00f6neticilerinin, tekliflerini her m\u00fc\u015fteriye g\u00f6re uyarlamak i\u00e7in Yapay Zeka ve dijital dan\u0131\u015fmanl\u0131k fintech ile ba\u011flant\u0131 kurmas\u0131 bekleniyor. \u0130ki ana odak noktas\u0131, teknolojisi bir m\u00fc\u015fterinin risk profilini yorumlayabilen risk de\u011ferlendirme firmalar\u0131 ve varl\u0131k y\u00f6netimi end\u00fcstrisinde a\u015f\u0131r\u0131 b\u00fcy\u00fcme potansiyeline sahip olmas\u0131 beklenen tahmine dayal\u0131 analitik firmalar\u0131 olacakt\u0131r. InvestGlass CRM'i kullan\u0131n ve \u00f6zelle\u015ftirilebilir m\u00fc\u015fteri portal\u0131m\u0131zla teklifinizi her m\u00fc\u015fteriye g\u00f6re uyarlay\u0131n.<\/p>\n\n\n\n

Ayr\u0131ca, m\u00fc\u015fterilerin beklentileri de\u011fi\u015fmekte ve hepsi bir arada \u00e7\u00f6z\u00fcmlere do\u011fru kaymaktad\u0131r. Ger\u00e7ekten de, m\u00fc\u015fteriler ve potansiyel m\u00fc\u015fteriler piyasadaki en kapsay\u0131c\u0131 teklifi hedeflemektedir. Bu nedenle, varl\u0131k y\u00f6neticileri ve genel olarak finans \u015firketleri, kapsay\u0131c\u0131 rakiplerle rekabet edebilmek i\u00e7in ek hizmetler veya \u00fcr\u00fcnler dahil etmelidir. Bu e\u011filimi fark edip ona g\u00f6re hareket edebilen varl\u0131k y\u00f6neticileri, daha y\u00fcksek m\u00fc\u015fteri memnuniyeti ve elde tutma deneyimi ya\u015fayacakt\u0131r. InvestGlass'\u0131n hepsi bir arada \u00e7\u00f6z\u00fcm\u00fc, fin-tech ekosistemi ve a\u00e7\u0131k API'si bu trendi kucakl\u0131yor.<\/p>\n\n\n

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5 - Payla\u015fmasan\u0131z bile modaya uygun temalarla \u00e7\u0131k\u0131n. \u00d6nce m\u00fc\u015fteri!<\/h3>\n\n\n\n

Ge\u00e7ti\u011fimiz on y\u0131llarda, pandemi ana tart\u0131\u015fma konusu haline gelmeden \u00f6nce, s\u00fcrd\u00fcr\u00fclebilirlik ve s\u00fcrd\u00fcr\u00fclebilir yat\u0131r\u0131m e\u011filimi zemin kazan\u0131yordu. K\u00fcresel \u0131s\u0131nma, \u00e7ocuk i\u015f\u00e7ili\u011fi ve daha genel olarak etik ve \u00e7evresel konular yat\u0131r\u0131mc\u0131lar i\u00e7in giderek daha \u00f6nemli hale geldi. Pandemi bu e\u011filimi h\u0131zland\u0131rd\u0131 ve varl\u0131k y\u00f6neticilerinin m\u00fc\u015fterileri ESG<\/a> kriterlerini ge\u00e7mi\u015fe k\u0131yasla daha yak\u0131ndan incelemektedir. Bu nedenle, m\u00fc\u015fterilerinizin de\u011ferlerini ve ihtiya\u00e7lar\u0131n\u0131 net bir \u015fekilde anlamaya odaklanmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n

Sonu\u00e7 olarak, varl\u0131k y\u00f6neticilerinin s\u00fcrd\u00fcr\u00fclebilirlik tekliflerini g\u00fc\u00e7lendirmeleri ve s\u00fcrd\u00fcr\u00fclebilir uyumlu \u00fcr\u00fcnlere \u00f6ncelik vermeleri beklenmektedir. InvestGlass, ESG kriterlerini teklifinize entegre etmek i\u00e7in gerekli ara\u00e7 ve ama\u00e7lar\u0131n yan\u0131 s\u0131ra yat\u0131r\u0131m stratejinize uygun bir yapay zeka dan\u0131\u015fman\u0131 sa\u011flar. <\/p>\n\n\n\n

6 - Daha az\u0131 daha \u00e7ok oldu\u011funda ya da belki de olmad\u0131\u011f\u0131nda Yeni Nesil Raporlama<\/h3>\n\n\n\n

Toplumumuzun i\u00e7inde bulundu\u011fu teknoloji \u00e7a\u011f\u0131, her i\u015fletme i\u00e7in rekabeti yeniden tan\u0131mlad\u0131. Firmalar, \u015firketler, ma\u011fazalar ve bireyler fark\u0131ndal\u0131k ve dikkat \u00e7ekmek i\u00e7in sava\u015f\u0131yor. M\u00fc\u015fterilerin kat\u0131l\u0131m\u0131n\u0131 ve dikkatini \u00e7ekmek i\u00e7in s\u00fcre\u00e7lerin kullan\u0131m\u0131 kolay, etkile\u015fimli ve m\u00fc\u015fteri dostu olmas\u0131 gerekiyor. Bu nedenle, teknolojiler ve yenilikler, m\u00fc\u015fterilerin ilgisini \u00e7ekmek ve onlarla etkile\u015fim kurmak i\u00e7in g\u00f6rselle\u015ftirilebilir veriler, grafikler ve g\u00f6r\u00fcnt\u00fcler sa\u011flayarak m\u00fc\u015fterilerin ilgisini art\u0131rmaya \u00e7al\u0131\u015fmaktad\u0131r. Benzer hesap birle\u015ftirme, m\u00fc\u015fterinin varl\u0131klar\u0131n\u0131n daha kolay ve kapsaml\u0131 bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc sa\u011flar.<\/p>\n\n\n\n

Sonu\u00e7 olarak, varl\u0131k y\u00f6neticileri InvestGlass mod\u00fcl\u00fc arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilerin tahmin stratejilerinde oyunla\u015ft\u0131rmay\u0131 ve m\u00fc\u015fteri varl\u0131k raporlamas\u0131nda etkile\u015fimi kapsayan varl\u0131k teknolojisini uygulama beklentilerini kar\u015f\u0131layabilir.<\/p>\n\n\n\n

7 - Anl\u0131k Veri u\u00e7an arabalar de\u011fildir<\/h3>\n\n\n\n

Veri, her sat\u0131\u015f y\u00f6neticisi i\u00e7in en \u00f6nemli bilgi kayna\u011f\u0131d\u0131r. Varl\u0131k y\u00f6neticileri i\u00e7in m\u00fc\u015fterinizi tan\u0131mak ve tavsiyelerinizi ve \u00fcr\u00fcn tekliflerinizi verilere dayand\u0131rmak zorunludur. Ne kadar \u00e7ok veri toplan\u0131rsa, hizmetiniz veya \u00fcr\u00fcn\u00fcn\u00fcz m\u00fc\u015fteriye o kadar iyi uyarlanm\u0131\u015f olacakt\u0131r. Bu t\u00fcr verileri toplaman\u0131n yolu s\u0131n\u0131rl\u0131 oldu\u011fundan, dan\u0131\u015fmanlar ve varl\u0131k y\u00f6neticileri art\u0131k davran\u0131\u015fsal veriler veya yerelle\u015ftirme verileri gibi alternatif bir bilgi kayna\u011f\u0131n\u0131 hedeflemektedir. Buna ek olarak, makine \u00f6\u011frenimi, tahmine dayal\u0131 analitik ve alternatif veri toplaman\u0131n pe\u015finde ko\u015farken \u00f6nemli bir varl\u0131kt\u0131r. \u00d6rne\u011fin, Yapay Zeka web'i tarayabilir ve duygular ve sosyal a\u011fdaki kritik e\u011filimler hakk\u0131nda karma\u015f\u0131k veriler \u00e7\u0131karabilir.<\/p>\n\n\n\n

Bu nedenle, varl\u0131k y\u00f6neticilerinin alternatif verilerle ba\u015fa \u00e7\u0131kmak ve makine \u00f6\u011frenimi s\u00fcre\u00e7lerini desteklemek i\u00e7in InvestGlass \u00e7\u00f6z\u00fcm\u00fcn\u00fcn do\u011fas\u0131nda bulunan yetkinlikleri ve yetenekleri geli\u015ftirmeleri gerekece\u011fi a\u00e7\u0131kt\u0131r.<\/p>\n\n\n

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2023 Y\u0131l\u0131nda Dijital Bankac\u0131l\u0131\u011f\u0131n 7 Faydas\u0131 > Temel \u00c7\u0131kar\u0131mlar<\/h2>\n\n\n\n

Dijitalle\u015fme: Pandemi ba\u015flad\u0131\u011f\u0131ndan beri Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zland\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Varl\u0131k y\u00f6neticileri ve genel olarak finans sekt\u00f6r\u00fc i\u00e7in inovasyon yapmak ve devrimi kucaklamak \u00e7ok \u00f6nemli bir nokta haline geliyor.<\/p>\n\n\n\n

T\u00fcm segmentleri besleyin: Varl\u0131k y\u00f6neticileri i\u00e7in potansiyel m\u00fc\u015fteri yelpazesi h\u0131zla b\u00fcy\u00fcmektedir. Sekt\u00f6r bu e\u011filimi anlamal\u0131 ve tekliflerini daha d\u00fc\u015f\u00fck bakiyeli potansiyel m\u00fc\u015fterileri de kapsayacak \u015fekilde de\u011fi\u015ftirmelidir<\/p>\n\n\n\n

Finansal G\u00fcven: Bireyler finansal dan\u0131\u015fmanl\u0131\u011fa g\u00fcven ve ilgi duymamaktad\u0131r. Bu da sekt\u00f6rde f\u0131rsatlara ve tehditlere yer a\u00e7maktad\u0131r.<\/p>\n\n\n\n

Hiper-ki\u015fiselle\u015ftirme hepsi bir arada bir \u00e7\u00f6z\u00fcmd\u00fcr: kitlesel \u00f6zelle\u015ftirme trendi, bireysel bankac\u0131l\u0131k sekt\u00f6r\u00fcnde de m\u00fc\u015fterilerin beklentilerini etkilemektedir. \u00dcr\u00fcnler \u00f6zelle\u015ftirilebilir olmal\u0131 ve bir ekosistem ve entegrasyon arac\u0131l\u0131\u011f\u0131yla ilgili t\u00fcm hizmetleri entegre etmelidir.<\/p>\n\n\n\n

De\u011ferler ve S\u00fcrd\u00fcr\u00fclebilir yat\u0131r\u0131m: Rekabet ve m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131, belirsiz zamanlarda kilit bir odak noktas\u0131d\u0131r. M\u00fc\u015fteri segmentlerindeki ESG e\u011filimini ve de\u011ferlerini tan\u0131mak bir sonraki odak noktas\u0131d\u0131r.<\/p>\n\n\n\n

Yeni Nesil raporlama: M\u00fc\u015fterilerinizle etkile\u015fim kurun. M\u00fc\u015fteriler, \u00fcr\u00fcn\u00fcn\u00fczle etkile\u015fimlerini art\u0131rmak i\u00e7in performans raporlamas\u0131n\u0131n oyunla\u015ft\u0131r\u0131lmas\u0131n\u0131 talep ediyor.<\/p>\n\n\n\n

InvestGlass ekibi ile bug\u00fcn g\u00f6r\u00fc\u015f\u00fcn.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u200bA SaaS Fintech Banking Platform is a cloud-based service that enables businesses to integrate banking functionalities such as payment processing, account management, and compliance into their operations without the need to develop these systems internally. This approach enhances operational efficiency and ensures data security. \u200b The global SaaS market has experienced significant growth, with projections indicating it will reach\u00a0$307.3 […]<\/p>\n","protected":false},"author":1,"featured_media":29108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[415],"class_list":["post-29473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-banking-platform"],"yoast_head":"\nThe SAAS Fintech Banking Platform | InvestGlass<\/title>\n<meta name=\"description\" content=\"In this blog, InvestGlass is going to show you how 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