{"id":29113,"date":"2021-05-16T21:26:21","date_gmt":"2021-05-16T19:26:21","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29113"},"modified":"2025-03-19T08:34:51","modified_gmt":"2025-03-19T07:34:51","slug":"robo-danismanlik-araclari-ucretlerde-cokuse-degi%cc%87l-deflasyona-neden-oluyor","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/tr\/how-robo-advisory-tools-are-causing-fee-deflation-and-not-fee-collapse\/","title":{"rendered":"Robo Dan\u0131\u015fmanl\u0131k Ara\u00e7lar\u0131 \u00dccret \u00c7\u00f6k\u00fc\u015f\u00fcne De\u011fil \u00dccret Deflasyonuna Nas\u0131l Neden Oluyor?"},"content":{"rendered":"

Her zaman oldu\u011fu gibi, her \u015fey k\u0131tl\u0131k ve \u00fcretkenlikle ilgili<\/h3>\n\n\n\n

Uzun y\u0131llar boyunca robot dan\u0131\u015fmanl\u0131\u011f\u0131n bankalar\u0131 \u00f6ld\u00fcrece\u011fini ve \u00fccret \u00e7\u00f6k\u00fc\u015f\u00fcne neden olaca\u011f\u0131n\u0131 duyduk. Servet ve varl\u0131k y\u00f6neticilerine dan\u0131\u015fmanl\u0131k yapt\u0131\u011f\u0131m\u0131z be\u015f y\u0131l\u0131n ard\u0131ndan \u00e7ok farkl\u0131 bir tablo g\u00f6rd\u00fck. A\u00e7\u0131k\u00e7as\u0131, dijital al\u0131\u015fkanl\u0131klar baz\u0131 m\u00fc\u015fterilerin davran\u0131\u015flar\u0131n\u0131 ve dan\u0131\u015fmanl\u0131k yap\u0131lar\u0131n\u0131 de\u011fi\u015ftirdi. Baz\u0131lar\u0131 self-servis istiyor. Bir s\u00fcpermarkette \u00fcr\u00fcnlerinizi taratabilirsiniz, ancak yine de bir s\u00fcpermarket kasiyerinin sizinle ilgilenmesini isteyebilirsiniz.<\/p>\n\n\n\n

Be\u015f y\u0131lda ne de\u011fi\u015fti?<\/h3>\n\n\n\n

K\u00e2rl\u0131l\u0131\u011f\u0131n 80 baz puandan 65 baz puana d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc fark ettik. Robot D\u00fcnyas\u0131'n\u0131n 0,25% veya daha az \u00fccret almas\u0131 geleneksel servet y\u00f6netiminde devrim yaratmad\u0131; tarihsel olarak 1%'den y\u00f6netiliyor. K\u00e2rl\u0131l\u0131k d\u00fc\u015ft\u00fc ancak faaliyet k\u00e2r marjlar\u0131.... MIFID2 olsun ya da olmas\u0131n servet dan\u0131\u015fman\u0131 firman\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne ya da konumuna bak\u0131lmaks\u0131z\u0131n olduk\u00e7a sabit kald\u0131. Bu nedenle, Avrupa'da MIFID2'den bu yana ve \u0130svi\u00e7re'de yeni \u0130svi\u00e7re LSFIN ile her g\u00fcn duydu\u011fumuz birle\u015fme, b\u00fcy\u00fcme ya da \u00f6lme mesaj\u0131na olduk\u00e7a \u015f\u00fcpheyle yakla\u015f\u0131yorum. <\/p>\n\n\n\n

Finansal Ara\u00e7 Piyasalar\u0131 Direktifi II'nin (MiFID II) uygulanmas\u0131, Avrupa Birli\u011fi genelinde varl\u0131k ve servet y\u00f6netimi firmalar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiledi. Dikkate de\u011fer bir etki, ara\u015ft\u0131rma b\u00fct\u00e7elerinde bir azalma olmu\u015ftur; 2019'un ba\u015flar\u0131nda CFA Enstit\u00fcs\u00fc taraf\u0131ndan yap\u0131lan bir anket, varl\u0131k y\u00f6neticisi ara\u015ft\u0131rma b\u00fct\u00e7elerinin ortalama\u00a06.3%<\/strong>MiFID II'nin y\u00fcr\u00fcrl\u00fc\u011fe girmesinden bu yana.<\/a><\/p>\n\n\n\n

Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u00e7o\u011fu \u015firket uzun y\u0131llard\u0131r d\u00fc\u015f\u00fck \u00fccretli bir ortamda \u00e7al\u0131\u015f\u0131yor... Bir sonraki s\u0131n\u0131r \u00fccretlerin d\u00fc\u015fmesi de\u011fil, \u00f6l\u00e7ek ekonomisi ve domino etkisi. Firmalar kendi fintech Appstore'lar\u0131n\u0131 kurmak istiyor. Kripto ticareti i\u00e7in so\u011fuk depolama \u00e7\u00f6z\u00fcmlerine ba\u011flanmak ve m\u00fc\u015fterileri bir neo-banka gibi b\u00fcnyelerine katmak istiyorlar. Servet ve varl\u0131k y\u00f6neticileri bug\u00fcn banka dedi\u011fimiz \u015feye mi d\u00f6n\u00fc\u015fecek? Gartner'a g\u00f6re, \u00e7o\u011fu banka 2030 y\u0131l\u0131na kadar \u00f6nemini yitirecek<\/p>\n\n\n\n

\u00dccretler tekrar artar m\u0131? Belki de artar. Y\u00fcksek kaliteli ve karma\u015f\u0131k hizmetler i\u00e7in artan bir talep g\u00f6rd\u00fck. M\u00fc\u015fteriler ciddi \u015fekilde \u00fcz\u00fcld\u00fc\u011f\u00fcnde internet SAAS i\u015finde \u00fccret artt\u0131 (Revolution'\u0131 bir banka kart\u0131na sunan bir firmaya \u00f6nerece\u011fim bir \u015fey). Yeni getiriler i\u00e7in yar\u0131\u015f ve hisse senedi bo\u011fa rallisine \u00e7ok az kat\u0131l\u0131m, bankalar\u0131 ve dani\u015fmanlik<\/a> firmalara gayrimenkul sentezleri ve \u00f6zel sermaye sunmak... Verim, risk, hizmet kalitesi veya firma karl\u0131l\u0131\u011f\u0131? <\/p>\n\n\n\n

Temiz, \u015feffaf, tak ve yat\u0131r\u0131m yap<\/h3>\n\n\n\n

\u00c7ekirdek olmayan operasyonlar\u0131n dengelenmesi i\u015f yapma maliyetini art\u0131r\u0131yor. \u0130ngiltere ve Fransa'dan Singapur'a kadar, m\u00fc\u015fterilerin \u00fc\u00e7\u00fcnc\u00fc taraf ba\u015f yat\u0131r\u0131m yetkililerini kulland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz - yat\u0131r\u0131m s\u00fcrecini m\u00fcmk\u00fcn oldu\u011funca d\u0131\u015fsalla\u015ft\u0131r\u0131yor ve portf\u00f6yleri bir kerede yeniden dengelemek i\u00e7in robot tekniklerinden yararlan\u0131yorlar. Bu e\u011filim \u00fccret s\u0131k\u0131\u015ft\u0131rmas\u0131 de\u011fil, \u00fccret deflasyonudur!<\/p>\n\n\n\n

D\u0131\u015far\u0131ya aktar\u0131lan kaynaklar\u0131n bir di\u011fer nedeni de yetenek eksikli\u011fidir. \u0130svi\u00e7re'de a\u00e7\u0131k\u00e7a ciddi bir sorunla kar\u015f\u0131 kar\u015f\u0131yay\u0131z: bankac\u0131lar buzullar\u0131m\u0131z gibi eriyor! Ya\u015flanan servet ve varl\u0131k y\u00f6neticilerinden olu\u015fan bir n\u00fcfus nas\u0131l yenilenir? Bu yetenek eksikli\u011finin bariz oldu\u011fu tek yer \u0130svi\u00e7re de\u011fil. Amerika Birle\u015fik Devletleri'nde de CFP sertifikalar\u0131 ciddi \u015fekilde eksik.<\/p>\n\n\n\n

Bu olduk\u00e7a ironiktir, bug\u00fcn dan\u0131\u015fmanl\u0131k firmalar\u0131n\u0131n karl\u0131l\u0131\u011f\u0131na y\u00f6nelik potansiyel tehdit, robot dan\u0131\u015fman\u0131n \u201cY\u00dcKSELT\u0130LMES\u0130\u201d veya \u00fccret s\u0131k\u0131\u015ft\u0131rmas\u0131 de\u011fil, sadece sermayeyi bir araya getirecek ve b\u00fcy\u00fctecek yeterli say\u0131da mali dan\u0131\u015fman olmamas\u0131d\u0131r.<\/p>\n\n\n\n

Fransa'da MIF ve \u201cal\u0131m sat\u0131mla ilgili vergi te\u015fvikleri\u201d, varl\u0131k y\u00f6neticilerini kendilerini harici tahsisat\u00e7\u0131lara ba\u011flamaya, evrenlerini yetkili menkul k\u0131ymetlerle s\u0131n\u0131rland\u0131rmaya ve \u00f6nceden onaylanm\u0131\u015f g\u00fcvence \u015firketlerinden \u201ctemiz hisseleri\u201d dikkatlice se\u00e7meye itiyor. Ne kadar da \u015feffaf bir d\u00fcnya. Fransa'da, vergi a\u00e7\u0131s\u0131ndan optimize edilmi\u015f bir ABD hisse senedi fonuna yat\u0131r\u0131m yapmak isterseniz, yaln\u0131zca iki fon se\u00e7ebilirsiniz! Bu nedenle, varl\u0131k y\u00f6neticileri model portf\u00f6yleri SMA ayr\u0131 y\u00f6netilen y\u00f6ntemlere d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. InvestGlass, ETF \u00fcreticileri, model tahsis edenler, varl\u0131k y\u00f6neticileri ve bunlar\u0131n saklama\/sigorta \u015firketleri aras\u0131nda bir ba\u011flant\u0131 olarak kullan\u0131lmaktad\u0131r: Nice'de \u00fcretilen, Lyon'da y\u00f6netilen ve L\u00fcksemburg'da bir uzla\u015fma ile Paris'te sat\u0131lan \u015feffaf bir model portf\u00f6y. Ne ip atlama senkronizasyonu ama...<\/p>\n\n\n\n

\u0130svi\u00e7re'de LSFIN korkusu, servet ve varl\u0131k y\u00f6neticilerini kendilerini dijital \u00e7\u00f6z\u00fcmlerle donatmaya itiyor. Birle\u015fme ve sat\u0131n alma operasyonlar\u0131, daha k\u00fc\u00e7\u00fck firmalar\u0131n daha b\u00fcy\u00fck servet y\u00f6neticilerinin b\u00fcnyesine kat\u0131lmas\u0131 y\u00f6n\u00fcnde bir trend olu\u015fturuyor. Bu e\u011filim her zaman \u00f6l\u00e7ek ekonomisinin garantisi de\u011fildir. Trend daha b\u00fcy\u00fck kar\u0131\u015f\u0131mlar i\u00e7in belirlenmi\u015ftir ve 50 milyon Euro'nun alt\u0131ndaki hi\u00e7bir firma MIFID ortam\u0131nda hayatta kalamaz, ancak y\u0131lda 3\u2019000 Euro'luk bir InvestGlass alman\u0131n verimlilik seviyenizi olduk\u00e7a ileriye ta\u015f\u0131yaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Y\u00f6netim alt\u0131nda 2 milyar EUR'ya ula\u015fman\u0131za gerek yok.<\/p>\n\n\n\n

Zamandan Tasarruf Etmenize Yard\u0131mc\u0131 Olmak \u0130\u00e7in Optimize Edilmi\u015f \u0130\u015f Ak\u0131\u015f\u0131<\/h3>\n\n\n\n

D\u00f6rt trend \u00f6ng\u00f6r\u00fcyoruz, ilki ba\u011flanabilirlik olacak. Varl\u0131k y\u00f6netimi firmalar\u0131 aras\u0131nda durum tespiti yapan, not al\u0131\u015fveri\u015finde bulunan ve se\u00e7ilmi\u015f menkul k\u0131ymetler listesini payla\u015fan insanlar g\u00f6receksiniz. Sahada haz\u0131r olmak i\u00e7in ara\u00e7lara ihtiya\u00e7lar\u0131 var. <\/p>\n\n\n\n

Ard\u0131ndan CIO veya tahsisat\u00e7\u0131 ekibiniz model portf\u00f6yler olu\u015fturuyor. Bunu InvestGlass'ta fintech taraf\u0131ndan d\u00fczenlenen CIO'lar\u0131m\u0131zla yapabilir ve ard\u0131ndan bunlar\u0131 ekibinizin farkl\u0131 \u00fcyeleri aras\u0131nda de\u011fi\u015ftirebilirsiniz. Bu trend, her m\u00fc\u015fterinin kendi robot dan\u0131\u015fmanl\u0131k modeline sahip oldu\u011fu bir noktaya ula\u015fabilir. Ayr\u0131 ayr\u0131 merkezi dan\u0131\u015fmanl\u0131k olarak adland\u0131rabilece\u011fimiz bir \u015fey. \u201cSCA\u201d. Bu, s\u00fcreci daha sorunsuz hale getirerek sizi bilgilerin bayatlad\u0131\u011f\u0131 ve insanlar\u0131n hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131\u011f\u0131 e-postalardan ve excel'den uzakla\u015ft\u0131r\u0131r. <\/p>\n\n\n\n

Ard\u0131ndan, her bir yat\u0131r\u0131mc\u0131 deneyimini geli\u015ftirmek ve \u00f6zelle\u015ftirmek i\u00e7in verilerden yararlan\u0131lan yapay zeka b\u00f6l\u00fcm\u00fcn\u00fc g\u00f6r\u00fcyorsunuz. Widget'lar\u0131n mod\u00fclerli\u011fi yapay zeka ile birle\u015fti\u011finde ger\u00e7ekten benzersiz bir deneyim sunuyor.  <\/p>\n\n\n\n

Son trend ise risk analiti\u011fidir; burada d\u00fczenleyici k\u00f6r noktalar\u0131 ortaya \u00e7\u0131karmak i\u00e7in web tabanl\u0131 bir ara\u00e7tan ve daha fazla yapay zekadan yararlan\u0131yoruz. Otomatikle\u015ftirilmi\u015f i\u015f ak\u0131\u015f\u0131, ekibinizin \u00fcretkenli\u011fini art\u0131rmak i\u00e7in bir yan\u0131tt\u0131r.<\/p>\n\n\n\n

Siz ne d\u00fc\u015f\u00fcn\u00fcyorsunuz? Firman\u0131zda ayn\u0131 modeli g\u00f6r\u00fcyor musunuz?<\/p>","protected":false},"excerpt":{"rendered":"

As always, it\u2019s all about scarcity and productivity For many years, we heard that robot advisory would kill banks, and cause fee collapse. After five years of advising wealth and asset managers, we have seen a very different picture. Clearly, digital habits changed the behaviour of some clients and their advisory nature. Some desire self-service. […]<\/p>\n","protected":false},"author":1,"featured_media":29114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[347],"class_list":["post-29113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-robo-advisor"],"yoast_head":"\nHow Robo Advisory Tools Are Causing Fee Deflation<\/title>\n<meta name=\"description\" content=\"Explore how robo advisory tools are driving fee deflation in financial services and reshaping the industry landscape\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/tr\/robo-danismanlik-araclari-ucretlerde-cokuse-degi\u0307l-deflasyona-neden-oluyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Robo Advisory Tools Are Causing Fee Deflation and not Fee Collapse\" \/>\n<meta property=\"og:description\" content=\"As always, it\u2019s all about scarcity and productivity For many years, we heard that robot advisory would kill banks, and cause fee collapse. 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