{"id":29044,"date":"2021-05-16T18:12:36","date_gmt":"2021-05-16T16:12:36","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29044"},"modified":"2024-07-18T11:00:43","modified_gmt":"2024-07-18T09:00:43","slug":"crm-pazarlama-otomasyon-yaziliminin-yeri%cc%87ni%cc%87-alabi%cc%87li%cc%87r-mi%cc%87","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/tr\/can-a-crm-replace-marketing-automation-software\/","title":{"rendered":"CRM, Pazarlama Otomasyon Yaz\u0131l\u0131m\u0131n\u0131n Yerini Alabilir mi?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pazarlama otomasyon yaz\u0131l\u0131m\u0131 nedir? Pazarlama otomasyon yaz\u0131l\u0131m\u0131, pazarlamac\u0131lar i\u00e7in tasarlanm\u0131\u015f bir \u00e7\u00f6z\u00fcmd\u00fcr. B\u00f6yle bir platformun potansiyel m\u00fc\u015fteri yeti\u015ftirmeyi geli\u015ftirmesi, pazarlama verimlili\u011fini art\u0131rmas\u0131 ve kampanyalar\u0131 analiz etmesi beklenir. G\u00fcn\u00fcm\u00fczde, giderek daha fazla <a href=\"https:\/\/www.investglass.com\/tr\/crm-nasil-basarili-bi%cc%87r-seki%cc%87lde-uygulanir\/\">M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi<\/a>: CRM: software is competing with marketing automation software as stepping on their functionalities and, thus, clients. Yet, these two tools are diverging in their goal. CRMs aim at managing teams and clients while marketing automation aims solely at improving the relevancy and conversion rate of marketing campaigns. CRMs have only basic marketing automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130nan\u0131lmaz \u015feyler g\u00f6rd\u00fck <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/tr\/pazarlama-araclari\/\" target=\"_blank\" rel=\"noopener\" title=\"e-posta pazarlama\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"553\">e-posta pazarlama<\/a> ara\u00e7lar\u0131 var ama \u00e7o\u011funun sat\u0131\u015f cenaze deneyimi yok. <a href=\"https:\/\/www.investglass.com\/tr\/strateji%cc%87ni%cc%87zi%cc%87-en-ust-duzeye-cikarin-en-i%cc%87yi%cc%87-b2b-pazarlama-basari-i%cc%87ci%cc%87n-en-i%cc%87yi%cc%87-5-uygulama\/\"  data-wpil-monitor-id=\"18\">B2B pazarlama<\/a> ve inbound pazarlama bir CRM'e kaydedilmelidir. M\u00fc\u015fteri memnuniyetinin yan\u0131 s\u0131ra vaka \u00e7al\u0131\u015fmalar\u0131 da d\u00fczg\u00fcn bir \u015fekilde kaydedilmelidir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir pazarlama otomasyonu platformu, e-posta pazarlama otomasyonu, potansiyel m\u00fc\u015fteri yeti\u015ftirme ve sat\u0131\u015f boru hatlar\u0131, analiz ve raporlama ve dijital reklamc\u0131l\u0131k ara\u00e7lar\u0131n\u0131 bir araya getirir.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-automation-marketing-and-important-tools\"><strong>Otomasyon pazarlamas\u0131 ve \u00f6nemli ara\u00e7lar<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama otomasyonu yaz\u0131l\u0131m\u0131n\u0131n sahip olabilece\u011fi ara\u00e7 yelpazesi \u00e7ok geni\u015ftir ve \u00e7e\u015fitlilik g\u00f6sterir. Yine de ba\u015far\u0131l\u0131 bir pazarlama platformu geli\u015ftirmek i\u00e7in baz\u0131 temel \u00f6zellikler ortakt\u0131r ve gereklidir. Bu \u00f6zellikler, potansiyel m\u00fc\u015fterilerinize ula\u015fmak i\u00e7in birden fazla kanal\u0131 temsil eder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1024x683.jpg\" alt=\"ye\u015fil y\u00fczey \u00fczerinde sar\u0131 \u00e7izgili ka\u011f\u0131tlarla \u00e7evrili \u00fc\u00e7 buru\u015fuk sar\u0131 ka\u011f\u0131t\" class=\"wp-image-29045\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-email-marketing-automation\"><strong>E-posta pazarlama otomasyonu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f ekibi taraf\u0131ndan potansiyel m\u00fc\u015fterilerle ileti\u015fim kurmak ve m\u00fc\u015fteri adaylar\u0131 geli\u015ftirmek i\u00e7in kullan\u0131lan ara\u00e7lardan biri de so\u011fuk e-postalard\u0131r. E-postalar, sat\u0131\u015flar\u0131n potansiyel m\u00fc\u015fterilerin posta adreslerine ki\u015fiselle\u015ftirilmi\u015f ve zamanlanm\u0131\u015f e-postalar g\u00f6nderdi\u011fi bir pazarlama stratejisini temsil eder. Bu e-postalar daha sonra otomatik olarak kaydedilir ve bir <a href=\"https:\/\/www.investglass.com\/tr\/2022-i%cc%87ci%cc%87n-en-i%cc%87yi%cc%87-salesforce-alternati%cc%87fleri%cc%87\/\">i\u015f ak\u0131\u015f\u0131<\/a> takip edilir. \u00d6rne\u011fin, e-postaya herhangi bir yan\u0131t gelmezse, ilk e-postadan X g\u00fcn sonra bir takip e-postas\u0131 g\u00f6nderilir ve bu b\u00f6yle devam eder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta pazarlama otomasyonu \u015fu a\u00e7\u0131dan \u00f6nemlidir <a href=\"https:\/\/www.investglass.com\/tr\/roboti%cc%87k-surec-otomasyonu-rpa-i%cc%87sletmeni%cc%87zi%cc%87-nasil-donusturebi%cc%87li%cc%87r\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"270\">s\u00fcreci otomatikle\u015ftirir<\/a> e-posta g\u00f6nderme, takip etme ve pazarlama. Ger\u00e7ekten de, sat\u0131\u015f ekibinin yeni bir \u00fcr\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesi, mevcut \u00fcr\u00fcnlerin incelenmesi, anketler ve daha bir\u00e7ok nedenle e-posta g\u00f6ndermesi gerekebilir. E-posta kampanyalar\u0131 olu\u015fturmak, y\u00fczlerce\/binlerce e-posta yazma, kopyalama, yap\u0131\u015ft\u0131rma ve g\u00f6nderme zahmetini ortadan kald\u0131r\u0131r. E-posta otomasyonu bu nedenle \u00f6nemli bir pazarlama otomasyon arac\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Temel e-posta pazarlamas\u0131n\u0131 uygulamak i\u00e7in daha fazla nedene mi ihtiyac\u0131n\u0131z var?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ni\u015f pazar segmentlerini hedefleyin<\/li>\n\n\n\n<li>Daha fazla potansiyel m\u00fc\u015fteri d\u00f6n\u00fc\u015ft\u00fcr\u00fcn<\/li>\n\n\n\n<li>M\u00fc\u015fteriler ve potansiyel m\u00fc\u015fterilerle etkile\u015fim kurun<\/li>\n\n\n\n<li>Verimlili\u011fi art\u0131r\u0131n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlar e-posta kampanyalar\u0131n\u0131n k\u00fc\u00e7\u00fck ama \u00f6nemli avantajlar\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sat\u0131\u015f nedenleriyle veya m\u00fc\u015fterilerle ileti\u015fim kurmak i\u00e7in toplu e-posta g\u00f6ndermeye ba\u015flad\u0131\u011f\u0131n\u0131zda, bir zamanlay\u0131c\u0131 kullanman\u0131z gerekebilir. Nadiren de olsa, zamanlay\u0131c\u0131lar e-posta kampanyan\u0131z\u0131n hangi g\u00fcn ve saatlerde aktif olmas\u0131n\u0131 ve potansiyel m\u00fc\u015fterilerle ileti\u015fime ge\u00e7mesini istedi\u011finize karar vermek i\u00e7in kullan\u0131\u015fl\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-posta pazarlama otomasyonu nas\u0131l \u00e7al\u0131\u015f\u0131r? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En iyi e-posta pazarlama otomasyonu, \u00f6zel de\u011fi\u015fkenler, buz k\u0131r\u0131c\u0131lar ve \u201cger\u00e7ek\u201d bir e-postaya benzemek i\u00e7in belirli grafikler veya resimler ekleme imkan\u0131 i\u00e7erir. Potansiyel m\u00fc\u015fteri taraf\u0131ndan istenen davran\u0131\u015f kar\u015f\u0131land\u0131\u011f\u0131nda bir e-posta g\u00f6nderilecektir. E-posta i\u00e7inde, \u00f6zel de\u011fi\u015fkenlerin yan\u0131 s\u0131ra, al\u0131c\u0131n\u0131n doldurabilece\u011fi formlar veya dosyalar ekleyebilirsiniz. Son olarak, LemList gibi en etkili e-posta pazarlama otomasyon yaz\u0131l\u0131mlar\u0131 mobil optimizasyon ve A\/B testine sahiptir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1024x683.jpg\" alt=\"lens tutan ki\u015fi\" class=\"wp-image-29046\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-nurturing\"><strong>Potansiyel m\u00fc\u015fteri yeti\u015ftirme<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteri aday\u0131ndan m\u00fc\u015fteriye uzanan m\u00fc\u015fteri yolculu\u011funun y\u00f6netimi, pazarlama yaz\u0131l\u0131mlar\u0131n\u0131n hayati bir odak noktas\u0131d\u0131r. Bu nedenle, pazarlama yaz\u0131l\u0131mlar\u0131n\u0131n temel odak noktas\u0131 <a href=\"https:\/\/www.investglass.com\/tr\/otomasyon-araclari\/\">pazarlama otomasyonu<\/a> m\u00fc\u015fteri aday\u0131 olu\u015fturma ve y\u00f6netimidir. M\u00fc\u015fteri aday\u0131 yakalama e-posta, web sitesi formlar\u0131 ve hatta m\u00fc\u015fteri aday\u0131 olu\u015fturma yaz\u0131l\u0131m\u0131 arac\u0131l\u0131\u011f\u0131yla yap\u0131labilir. Bir m\u00fc\u015fteri aday\u0131 yakaland\u0131ktan sonra, ilgilenmedi\u011fi veya m\u00fc\u015fteri olarak kabul edilmedi\u011fi anla\u015f\u0131lana kadar sat\u0131\u015f hatt\u0131n\u0131za girer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potansiyel m\u00fc\u015fterilerin yan\u0131 s\u0131ra m\u00fc\u015fteri adaylar\u0131n\u0131 da beslemek, potansiyel m\u00fc\u015fteriye \u00fcr\u00fcn\u00fcn\u00fcz ve hizmetiniz hakk\u0131nda bir fikir vermesi a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Potansiyel m\u00fc\u015fterileri verimli bir \u015fekilde beslemek i\u00e7in sat\u0131\u015f ekiplerinin \u00e7ok say\u0131da m\u00fc\u015fteri verisi toplamas\u0131 gerekir. Bir kampanya olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131dakilere karar vermeniz gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampanya t\u00fcr\u00fc<\/strong>. Potansiyel m\u00fc\u015fteriler olu\u015fturmak ve onlarla ileti\u015fime ge\u00e7mek, ge\u00e7mi\u015f potansiyel m\u00fc\u015fterilerle yeniden ba\u011flant\u0131 kurmak, m\u00fc\u015fterileri yeni \u00fcr\u00fcnler hakk\u0131nda bilgilendirmek vb. isteyebilirsiniz. Bir dizi tetikleyici ve eylem arac\u0131l\u0131\u011f\u0131yla potansiyel m\u00fc\u015fterinizi \u015firketiniz ve markan\u0131z hakk\u0131nda bilgilendirmeyi ama\u00e7layan damla kampanyalar\u0131 bir kampanya \u00f6rne\u011fi olabilir.<\/li>\n\n\n\n<li><strong>Kampanya i\u00e7eri\u011fi<\/strong>. Hedef kitlenizi tam olarak ilgi alanlar\u0131na ve ihtiya\u00e7lar\u0131na g\u00f6re hedeflemek isteyece\u011finizden, i\u00e7eri\u011finiz se\u00e7ti\u011finiz kampanyaya ba\u011fl\u0131 olacakt\u0131r.<\/li>\n\n\n\n<li><strong>Kampanya karma\u015f\u0131kl\u0131\u011f\u0131<\/strong>. Basitten karma\u015f\u0131\u011fa, kampanyan\u0131z\u0131n arkas\u0131ndaki i\u015f ak\u0131\u015f\u0131 ve mant\u0131k en ba\u015f\u0131ndan itibaren net olmal\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Kampanya hedef kitlesi<\/strong>. Hedef kitlenizi verimli bir \u015fekilde segmentlere ay\u0131r\u0131n ve t\u00fcm segmentleri \u00f6zel kampanyalarla besleyin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Son olarak, boru hatlar\u0131 veya sat\u0131\u015f d\u00f6ng\u00fcleri kullanarak tekrarlayan g\u00f6revleri ve m\u00fc\u015fteri aday\u0131 y\u00f6netimini otomatikle\u015ftirebilirsiniz. Bu \u00f6zellik, genellikle, m\u00fc\u015fteri adaylar\u0131n\u0131n do\u011fru sat\u0131\u015f d\u00f6ng\u00fcs\u00fc a\u015famalar\u0131nda net ve basit bir \u015fekilde kaydedilmesine olanak tan\u0131yan s\u00fcr\u00fckle ve b\u0131rak se\u00e7ene\u011fini etkinle\u015ftirecektir. M\u00fc\u015fteri aday\u0131 puanlamas\u0131, m\u00fc\u015fteri aday\u0131 olu\u015fturma gelirinin de\u011ferini ve olas\u0131l\u0131\u011f\u0131n\u0131 hesaplamak i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1024x606.png\" alt=\"\" class=\"wp-image-31269\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1024x606.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-300x177.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-768x454.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1536x908.png 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2.png 1806w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-analytics-and-reporting\"><strong>Analitik ve Raporlama<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama otomasyonunuzu ba\u015flatt\u0131\u011f\u0131n\u0131zda, \u00f6n ko\u015fullardan biri kampanyalar\u0131n\u0131z\u0131 basit raporlar ve sezgisel grafikler arac\u0131l\u0131\u011f\u0131yla analiz edebilmektir. Bu g\u00f6r\u00fc\u015f, 2021 varl\u0131k y\u00f6netimi trendlerinden biri olan raporlar\u0131n oyunla\u015ft\u0131r\u0131lmas\u0131yla \u00f6rt\u00fc\u015f\u00fcyor. Bu analizler ve raporlar, yan\u0131t oran\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n analizini i\u00e7ermelidir. \u00d6rne\u011fin, bir e-posta kampanyas\u0131 i\u00e7in g\u00f6nderilen, a\u00e7\u0131lan ve yan\u0131tlanan e-posta say\u0131s\u0131 <a href=\"https:\/\/www.investglass.com\/tr\/otomati%cc%87k-programlama-yazilimi-bi%cc%87r-zorunluluktur\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"362\">t\u00fcm pazarlama otomasyon yaz\u0131l\u0131mlar\u0131 i\u00e7in olmazsa olmaz<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raporlama, kampanyan\u0131z\u0131n nerede performans g\u00f6sterdi\u011fine ve nerede ki\u015fiselle\u015ftirmenin eksik oldu\u011funa dair raporlar olu\u015fturma ve derinlemesine analiz yapma olana\u011f\u0131 sa\u011flar. Bu metrikler kampanyan\u0131z\u0131 geli\u015ftirmek, iyile\u015ftirmek ve m\u00fc\u015fterilerin ilgisini \u00e7ekmek i\u00e7in kilit \u00f6neme sahiptir. Ara\u00e7lar\u0131m\u0131z \u015fu ama\u00e7larla geli\u015ftirilmi\u015ftir <a href=\"https:\/\/www.investglass.com\/tr\/neobankalar-icin-bilmeniz-gereken-5-trend\/\">bankalar\u0131 ve finans kurumlar\u0131n\u0131 kolayla\u015ft\u0131rmak<\/a> insanlarla etkile\u015fim kurmak i\u00e7in hedeflenen tekliflerdir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00f6z\u00fcm\u00fcm\u00fcz pazarlama yat\u0131r\u0131m getirisini, ya\u015fam boyu de\u011feri ve yeni m\u00fc\u015fteri edinme maliyetini \u00f6l\u00e7ecektir. Ama\u00e7 a\u00e7\u0131k, i\u015f ak\u0131\u015f\u0131 <a href=\"https:\/\/www.investglass.com\/tr\/bankalar-chatgpt-ve-roboti%cc%87k-surec-otomasyonu-rpa-i%cc%87le-neler-yapiyor\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1093\">otomasyon eki\u0307p s\u00fcre\u00e7leri\u0307ni\u0307zi\u0307 i\u0307yi\u0307le\u015fti\u0307rmeli\u0307<\/a>. Bu \u00e7\u00f6z\u00fcm, i\u015finizi b\u00fcy\u00fctmenize ve daha fazla ki\u015fiyi i\u015fe almaman\u0131za yard\u0131mc\u0131 olmal\u0131d\u0131r! Raporlama Bonn'da sunulacak <a href=\"https:\/\/www.investglass.com\/tr\/yapay-zekanin-fi%cc%87nansal-pi%cc%87yasalar-uzeri%cc%87ndeki%cc%87-etki%cc%87si%cc%87-ve-enflasyon-uzeri%cc%87ndeki%cc%87-dolayli-etki%cc%87si%cc%87\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1863\">pazarlama otomasyonunun etkinli\u011fi<\/a> ve pazarlama ekiplerini daha yarat\u0131c\u0131 olmaya te\u015fvik etmek. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-advertising\"><strong>Dijital reklamc\u0131l\u0131k<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital reklamc\u0131l\u0131k, sosyal medya, k\u0131sa mesajlar, e-postalar, m\u00fc\u015fteri portallar\u0131 ve hatta telefon g\u00f6r\u00fc\u015fmeleri dahil olmak \u00fczere \u00e7ok kanall\u0131 ileti\u015fim yoluyla potansiyel m\u00fc\u015fterilere ve m\u00fc\u015fterilere reklam i\u00e7eri\u011fi sunma becerisini temsil eder. Bu nedenle, \u00e7o\u011fu pazarlama otomasyonu arac\u0131nda oldu\u011fu gibi, dijital reklamc\u0131l\u0131k da verilerle geli\u015fir. Dijital reklamc\u0131l\u0131k yeniden gruplan\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Arama motoru pazarlamas\u0131<\/strong>. En pop\u00fcler arama motorlar\u0131 Google veya Bing'i yeniden grupland\u0131r\u0131r. Bu \u015firketler \u00fccretli reklamlarla b\u00fcy\u00fcyor. \u015eirketler, belirli bir anahtar kelime yaz\u0131ld\u0131\u011f\u0131nda ilk olarak g\u00f6sterilmek i\u00e7in, reklamlar\u0131n\u0131n yeri i\u00e7in rekabet etmeye haz\u0131rd\u0131r. A\u00e7\u0131k\u00e7as\u0131, fiyat anahtar kelimeye ve \u00e7ekicili\u011fine ba\u011fl\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>G\u00f6r\u00fcnt\u00fcl\u00fc pazarlama<\/strong>. Bu t\u00fcr pazarlama, Youtube'dan Spor etkinliklerine kadar hemen hemen her \u015firketin do\u011fas\u0131nda vard\u0131r.&nbsp;<\/li>\n\n\n\n<li><strong>Sosyal Medya Reklamlar\u0131<\/strong>. Bu pazarlama t\u00fcr\u00fc pazarlamac\u0131lar taraf\u0131ndan takdir edilmektedir. Sosyal medya pazarlamas\u0131 LinkedIn, YouTube, Facebook, Instagram ve benzerlerini i\u00e7erir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-investglass-as-a-marketing-automation-tool\"><strong>Bir pazarlama otomasyon arac\u0131 olarak InvestGlass<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass bir \u0130svi\u00e7re <a href=\"https:\/\/www.investglass.com\/tr\/gayri%cc%87menkul-geli%cc%87sti%cc%87ri%cc%87ci%cc%87leri%cc%87-i%cc%87ci%cc%87n-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1317\">Cenevre merkezli CRM, yeni geli\u015ftirilen<\/a> pazarlama otomasyonu \u00e7\u00f6z\u00fcmleri. Bu geli\u015fme, kapsay\u0131c\u0131 bir CRM ve Pazarlama otomasyonu yaz\u0131l\u0131m\u0131na y\u00f6nelmek i\u00e7in gerekliydi. Her iki oda\u011f\u0131n bir araya gelmesi piyasay\u0131 de\u011fi\u015ftirebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pazarlama ve sat\u0131\u015f y\u00f6netiminizi, hepsi bir arada m\u00fc\u015fteri y\u00f6netimi yaz\u0131l\u0131m\u0131n\u0131 olas\u0131 sat\u0131\u015f takibi ve pazarlama otomasyonu \u00e7\u00f6z\u00fcmleriyle birle\u015ftiren bir CRM ile \u00f6zelle\u015ftirin. Platform, bir e-posta pazarlama kampanyas\u0131 planlay\u0131c\u0131s\u0131 ve di\u011fer pazarlama ve sat\u0131\u015f y\u00f6netimi otomasyon ara\u00e7lar\u0131n\u0131 i\u00e7ermesine ra\u011fmen, dijital reklamc\u0131l\u0131k oda\u011f\u0131nda hala baz\u0131 geli\u015fmeler bekleniyor; ancak bu a\u00e7\u0131k\u00e7a yol haritas\u0131nda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/tr\/ucretsiz-baslayin\/\">\u00dccretsiz denemenizi bug\u00fcn ba\u015flat\u0131n! Git ve hepsini al!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CRM \u00e7\u00f6z\u00fcm\u00fc pazarlama otomasyonu ara\u00e7lar\u0131n\u0131n yerini alacak m\u0131?<\/p>","protected":false},"author":1,"featured_media":29045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[44],"class_list":["post-29044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can a CRM Replace Marketing Automation Software? | InvestGlass<\/title>\n<meta name=\"description\" content=\"Will CRM solution replace marketing automation tools?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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