{"id":38349,"date":"2023-11-09T21:05:37","date_gmt":"2023-11-09T20:05:37","guid":{"rendered":"https:\/\/www.investglass.com\/?p=38349"},"modified":"2025-10-28T11:35:54","modified_gmt":"2025-10-28T10:35:54","slug":"%d0%ba%d0%b0%d0%ba-%d0%bf%d1%80%d0%be%d0%b2%d0%b5%d1%80%d0%b8%d1%82%d1%8c-%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%b7%d0%b0%d0%ba%d0%be","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ru\/how-to-verify-if-a-business-is-legitimate-kyb-explained\/","title":{"rendered":"\u041a\u0430\u043a \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043b\u0435\u0433\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430? KYB \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0412 \u0441\u0444\u0435\u0440\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432 \u0438 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u043e\u0433\u043e \u0434\u0435\u043b\u0430 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u043e\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u2014 \u044d\u0442\u043e \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u0440\u0443\u0442\u0438\u043d\u0430, \u0430 \u0441\u043a\u043e\u0440\u0435\u0435 \u043c\u0435\u0440\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u043e\u0440\u043e\u0436\u043d\u043e\u0441\u0442\u0438. \u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u2014 \u0437\u0430\u0449\u0438\u0442\u0430 \u043e\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u0440\u0435\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0439, \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0438 \u043e\u0442\u043c\u044b\u0432\u0430\u043d\u0438\u044f \u0434\u0435\u043d\u0435\u0433. \u0417\u0434\u0435\u0441\u044c \u043d\u0430 \u0441\u0446\u0435\u043d\u0443 \u0432\u044b\u0445\u043e\u0434\u0438\u0442 KYB (\u0417\u043d\u0430\u0439 \u0441\u0432\u043e\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430) \u2014 \u0441\u0442\u0440\u0430\u0436 \u043d\u0430 \u0432\u0445\u043e\u0434\u0435 \u0432 \u0434\u0435\u043b\u043e\u0432\u043e\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-lies-at-the-heart-of-kyb-verifying-companies-for-compliance\">\u0427\u0442\u043e \u043b\u0435\u0436\u0438\u0442 \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 KYB? \u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KYB \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u00ab\u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u0431\u0440\u0430\u0442\u00bb KYC, \u044d\u0442\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u043e\u0432\u044b\u0439 \u0437\u0432\u0435\u0440\u044c. \u0415\u0441\u043b\u0438 KYC (\u0417\u043d\u0430\u0439 \u0441\u0432\u043e\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430) \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u043c \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0447\u0430\u0441\u0442\u043d\u044b\u043c\u0438 \u043b\u0438\u0446\u0430\u043c\u0438, \u0442\u043e KYB (\u0417\u043d\u0430\u0439 \u0441\u0432\u043e\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430) \u043f\u0440\u043e\u043d\u0438\u043a\u0430\u0435\u0442 \u0433\u043b\u0443\u0431\u0436\u0435, \u0447\u0442\u043e\u0431\u044b \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0438\u0445 \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0445 \u0431\u0435\u043d\u0435\u0444\u0438\u0446\u0438\u0430\u0440\u043d\u044b\u0445 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 (\u041a\u0411\u0412).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/jhz70nrk7ns-1024x683.jpg\" alt=\"InvestGlass \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439\" class=\"wp-image-38350\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/jhz70nrk7ns-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/jhz70nrk7ns-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/jhz70nrk7ns-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/jhz70nrk7ns-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/jhz70nrk7ns.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">InvestGlass \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-types-of-information-for-kyb-verification\">\u0422\u0438\u043f\u044b \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 KYB<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/li>\n\n\n\n<li>\u0414\u0430\u043d\u043d\u044b\u0435 \u043e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0438 \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u0438<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u043d\u0438\u0446\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c UBO<\/li>\n\n\n\n<li>\u0412\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u043d\u0430 \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u0441\u0430\u043d\u043a\u0446\u0438\u0439 \u0438 \u0447\u0435\u0440\u043d\u044b\u0445 \u0441\u043f\u0438\u0441\u043a\u043e\u0432<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-kyb-journey-a-seven-step-guide\">\u041f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435 KYB: \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0438\u0437 \u0441\u0435\u043c\u0438 \u0448\u0430\u0433\u043e\u0432<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u043e\u0442 \u0432\u0430\u0448\u0430 \u0434\u043e\u0440\u043e\u0436\u043d\u0430\u044f \u043a\u0430\u0440\u0442\u0430 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-know-the-rules-of-the-game\">\u0428\u0430\u0433 1: \u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438\u0433\u0440\u044b<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-comfy-with-laws-and-regulations\">\u0420\u0430\u0437\u0431\u0435\u0440\u0438\u0442\u0435\u0441\u044c \u0432 \u0437\u0430\u043a\u043e\u043d\u0430\u0445 \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u0445<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u044b \u043d\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0433\u0440\u0430\u0442\u044c \u0432 \u0438\u0433\u0440\u0443, \u0435\u0441\u043b\u0438 \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b. \u041d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u043f\u043e\u0433\u0440\u0443\u0436\u0435\u043d\u0438\u044f \u0432 \u043c\u0435\u0441\u0442\u043d\u0443\u044e <a href=\"https:\/\/www.investglass.com\/ru\/%d0%b8%d1%81%d0%ba%d1%83%d1%81%d1%81%d1%82%d0%b2%d0%b5%d0%bd%d0%bd%d1%8b%d0%b9-%d0%b8%d0%bd%d1%82%d0%b5%d0%bb%d0%bb%d0%b5%d0%ba%d1%82-%d0%bd%d0%be%d0%b2%d0%b0%d1%8f-%d0%b8%d0%b3%d1%80%d0%b0-%d0%b2\/\" target=\"_blank\" rel=\"noopener\"  data-wpil-monitor-id=\"2387\">\u0411\u043e\u0440\u044c\u0431\u0430 \u0441 \u043e\u0442\u043c\u044b\u0432\u0430\u043d\u0438\u0435\u043c \u0434\u0435\u043d\u0435\u0433<\/a> (AML) \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043d\u0430\u0434\u043b\u0435\u0436\u0430\u0449\u0435\u0439 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (CDD). \u0415\u0441\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 <a href=\"https:\/\/www.investglass.com\/ru\/crm-%d0%b4%d0%bb%d1%8f-%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d1%8b%d1%85-%d1%83%d1%81%d0%bb%d1%83%d0%b3\/\" target=\"_blank\" rel=\"noopener\"  data-wpil-monitor-id=\"435\">\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438<\/a>, \u042d\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0441\u0442\u0440\u043e\u0433\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tools-and-resources\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Companies House: \u0421\u043e\u043a\u0440\u043e\u0432\u0438\u0449\u043d\u0438\u0446\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0445.<\/li>\n\n\n\n<li>\u0420\u0435\u0435\u0441\u0442\u0440 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u0443\u0441\u043b\u0443\u0433: \u0412\u0430\u0448 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u043c\u0435\u0440\u0430\u0445 \u043f\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u043c \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0411\u044b\u0441\u0442\u0440\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u0437\u0430\u043a\u043e\u043d\u044b \u043f\u043e \u0431\u043e\u0440\u044c\u0431\u0435 \u0441 \u043e\u0442\u043c\u044b\u0432\u0430\u043d\u0438\u0435\u043c \u0434\u0435\u043d\u0435\u0433<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u041d\u041f\u041a<\/li>\n\n\n\n<li>\u041f\u043e\u0441\u0435\u0442\u0438\u0442\u0435 Companies House \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438\u0437 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432<\/li>\n\n\n\n<li>\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0438\u0437 \u0420\u0435\u0435\u0441\u0442\u0440\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u0443\u0441\u043b\u0443\u0433<\/li>\n<\/ol>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-the-initial-check\">\u0428\u0430\u0433 2: \u041f\u0435\u0440\u0432\u0438\u0447\u043d\u0430\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-verification-101\">\u0412\u0435\u0440\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f 101<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e, \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u0435, \u0438\u043c\u0435\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0434\u0435\u043b\u043e \u0441 \u043b\u0435\u0433\u0430\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439. \u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0430\u0434\u0440\u0435\u0441 \u0438 \u043d\u043e\u043c\u0435\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0437\u0430\u0442\u0435\u043c \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u0447\u0435\u0440\u0435\u0437 Companies House \u0438\u043b\u0438 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digging-further\">\u041a\u043e\u043f\u0430\u0442\u044c \u0434\u0430\u043b\u044c\u0448\u0435<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u0435\u0431-\u0441\u0430\u0439\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438: \u0418\u0449\u0438\u0442\u0435 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u043e\u043c\u0435\u043d.<\/li>\n\n\n\n<li>\u041a\u0440\u0435\u0434\u0438\u0442\u043d\u044b\u0439 \u043e\u0442\u0447\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438: \u041f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0443\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0435\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438.<\/li>\n\n\n\n<li>Better Business Bureau: \u041e\u0442\u0437\u044b\u0432\u044b \u0438 \u0430\u043a\u043a\u0440\u0435\u0434\u0438\u0442\u0430\u0446\u0438\u044f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u043e\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/li>\n\n\n\n<li>\u0424\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u0434\u0440\u0435\u0441<\/li>\n\n\n\n<li>\u041d\u043e\u043c\u0435\u0440 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/li>\n\n\n\n<li>\u041a\u0440\u0435\u0434\u0438\u0442\u043d\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-dig-deeper\">\u0428\u0430\u0433 3: \u041a\u043e\u043f\u0430\u0439\u0442\u0435 \u0433\u043b\u0443\u0431\u0436\u0435<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-watchlist-wonders\">\u0427\u0443\u0434\u0435\u0441\u0430 \u0438\u0437 \u0441\u043f\u0438\u0441\u043a\u0430 \u0447\u0430\u0441\u043e\u0432<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0432\u0435\u0434\u0438\u0442\u0435 \u043f\u0435\u0440\u0435\u043a\u0440\u0435\u0441\u0442\u043d\u0443\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u0441\u043f\u0438\u0441\u043a\u0430\u043c AML. \u0417\u0430\u043c\u0435\u0442\u0438\u043b\u0438 \u043a\u0440\u0430\u0441\u043d\u044b\u0435 \u0444\u043b\u0430\u0436\u043a\u0438? \u0414\u0435\u0439\u0441\u0442\u0432\u0443\u0439\u0442\u0435 \u0441 \u043e\u0441\u043e\u0431\u043e\u0439 \u043e\u0441\u0442\u043e\u0440\u043e\u0436\u043d\u043e\u0441\u0442\u044c\u044e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pro-tips\">\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0442\u0437\u044b\u0432\u044b Google: \u041d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u043e\u0442\u0437\u044b\u0432\u044b - \u044d\u0442\u043e \u043f\u0440\u0435\u0434\u0443\u043f\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u0435.<\/li>\n\n\n\n<li>\u041f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445: \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u0436\u0435\u0442 \u0441\u0432\u0438\u0434\u0435\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u043e \u0444\u0430\u043b\u044c\u0448\u0438\u0432\u043e\u043c \u0432\u0435\u0431-\u0431\u0438\u0437\u043d\u0435\u0441\u0435.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a AML<\/li>\n\n\n\n<li>\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0446\u0435\u043d\u0437\u0438\u0438<\/li>\n\n\n\n<li>\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0434\u0438\u0430\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-who-s-really-in-charge\">\u0428\u0430\u0433 4: \u041a\u0442\u043e \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435 \u0433\u043b\u0430\u0432\u043d\u044b\u0439?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-behind-the-curtain\">\u0417\u0430 \u0437\u0430\u043d\u0430\u0432\u0435\u0441\u043e\u043c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u043e\u0432\u0435\u0434\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0443\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443 \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0445 \u0431\u0435\u043d\u0435\u0444\u0438\u0446\u0438\u0430\u0440\u043d\u044b\u0445 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 (UBO). \u0423\u0431\u0435\u0434\u0438\u0442\u0435\u0441\u044c, \u0447\u0442\u043e \u043e\u043d\u0438 \u043d\u0438\u0433\u0434\u0435 \u043d\u0435 \u0437\u0430\u043d\u0435\u0441\u0435\u043d\u044b \u0432 \u0447\u0435\u0440\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-checkpoints\">\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u044b\u0435 \u0442\u043e\u0447\u043a\u0438<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e\u0431 \u0430\u043a\u0446\u0438\u043e\u043d\u0435\u0440\u0430\u0445: \u041a\u0442\u043e \u0432\u043b\u0430\u0434\u0435\u0435\u0442 \u043a\u0430\u0440\u0442\u0430\u043c\u0438?<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 KYC: \u041f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u044b \u043b\u0438 \u044d\u0442\u0438 \u041f\u0411\u041e?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0434\u043c\u0435\u0442\u044b \u0434\u043b\u044f \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0435\u043d\u0438\u044f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c UBO<\/li>\n\n\n\n<li>\u0421\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 KYC<\/li>\n\n\n\n<li>\u0421\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e\u0431 \u0430\u043a\u0446\u0438\u043e\u043d\u0435\u0440\u0430\u0445<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-5-ownership-labyrinth\">\u0428\u0430\u0433 5: \u041b\u0430\u0431\u0438\u0440\u0438\u043d\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-intricacies\">\u0425\u0438\u0442\u0440\u043e\u0441\u043f\u043b\u0435\u0442\u0435\u043d\u0438\u044f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u0431\u0435\u0440\u0438\u0442\u0435\u0441\u044c \u0432 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0442\u0430\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u0422\u0435\u043d\u0435\u0432\u044b\u0435 \u0437\u043e\u043d\u044b? \u0414\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043a\u0440\u0430\u0441\u043d\u044b\u0435 \u0444\u043b\u0430\u0436\u043a\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-factors\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435: \u041b\u0438\u0446\u0430, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0449\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.<\/li>\n\n\n\n<li>\u0414\u0430\u0442\u0430 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438: \u041a\u0430\u043a \u0434\u0430\u0432\u043d\u043e \u043e\u043d\u0438 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0430\u0436\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0435\u0440\u0430\u0440\u0445\u0438\u044f \u0432\u043b\u0430\u0434\u0435\u043d\u0438\u044f<\/li>\n\n\n\n<li>\u0420\u043e\u043b\u0438 \u0440\u0435\u0436\u0438\u0441\u0441\u0435\u0440\u043e\u0432<\/li>\n\n\n\n<li>\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0437\u0430\u043f\u0438\u0441\u0438<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-6-the-tech-advantage\">\u0428\u0430\u0433 6: \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-automated-avenue\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0441\u043f\u0435\u043a\u0442<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443 KYB. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u0432\u0441\u0435\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0439, \u043c\u043d\u043e\u0433\u043e\u043c\u0435\u0440\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439 \u0438\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0439 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b KYB<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438<\/li>\n<\/ul>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-7-the-never-ending-story\">\u0428\u0430\u0433 7: \u0431\u0435\u0441\u043a\u043e\u043d\u0435\u0447\u043d\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-your-eyes-open\">\u0414\u0435\u0440\u0436\u0438\u0442\u0435 \u0433\u043b\u0430\u0437\u0430 \u043e\u0442\u043a\u0440\u044b\u0442\u044b\u043c\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">KYB - \u044d\u0442\u043e \u043d\u0435 \u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u0430\u044f \u0430\u043a\u0446\u0438\u044f. \u0412\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0440\u0438\u0441\u043a\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-in-mind\">\u0418\u043c\u0435\u0439\u0442\u0435 \u0432 \u0432\u0438\u0434\u0443<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0420\u0435\u043a\u0432\u0438\u0437\u0438\u0442\u044b \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u043e\u0433\u043e \u0441\u0447\u0435\u0442\u0430: \u0412\u0441\u0435\u0433\u0434\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435?<\/li>\n\n\n\n<li>\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f: \u0414\u0435\u0440\u0436\u0438\u0442\u0435 \u043f\u043e\u0434 \u0440\u0443\u043a\u043e\u0439 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e\u0444\u0444\u043b\u0430\u0439\u043d.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0443\u0442\u0438\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/li>\n\n\n\n<li>\u0410\u0443\u0434\u0438\u0442\u044b \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f<\/li>\n\n\n\n<li>\u041e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-risks-of-skipping-kyb-checks\">\u0420\u0438\u0441\u043a\u0438, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u043e\u043c \u043f\u0440\u043e\u0432\u0435\u0440\u043e\u043a KYB<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u043e\u0434\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443: \u0432\u0441\u0442\u0443\u043f\u0430\u044f \u0432 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441 \u043f\u043e\u0434\u0434\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0432\u0435\u0431-\u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c\u0438, \u0432\u044b \u043d\u0430\u0432\u043b\u0435\u043a\u0430\u0435\u0442\u0435 \u043d\u0430 \u0441\u0435\u0431\u044f \u043d\u0435\u043f\u0440\u0438\u044f\u0442\u043d\u043e\u0441\u0442\u0438.<\/li>\n\n\n\n<li>\u042e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f: \u043d\u0435\u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439 - \u044d\u0442\u043e \u043d\u0435 \u0432\u044b\u0445\u043e\u0434.<\/li>\n\n\n\n<li>\u0423\u0434\u0430\u0440 \u043f\u043e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0438: \u043e\u0434\u0438\u043d \u043d\u0435\u0432\u0435\u0440\u043d\u044b\u0439 \u0448\u0430\u0433 \u043c\u043e\u0436\u0435\u0442 \u0434\u043e\u0440\u043e\u0433\u043e \u0432\u0430\u043c \u043e\u0431\u043e\u0439\u0442\u0438\u0441\u044c.<\/li>\n\n\n\n<li>\u041d\u0435\u0431\u043b\u0430\u0433\u043e\u043f\u0440\u0438\u044f\u0442\u043d\u044b\u0435 \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438: \u0414\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0440\u0438\u0441\u043a\u043e\u0432\u0430\u0442\u044c, \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u044f \u0441 \u043d\u0435\u0437\u0430\u043a\u043e\u043d\u043d\u044b\u043c\u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c\u0438?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-investglass-isn-t-just-another-name-in-the-kyb-know-your-business-landscape-it-s-a-vanguard-a-trailblazer-this-swiss-cloud-solution-delivers-a-future-oriented-risk-based-approach-that-s-a-game-changer-for-banks-and-other-business-verticals-the-icing-on-the-cake-a-software-as-a-service-saas-model-that-simplifies-tech-management-and-slashes-costs\"><strong>InvestGlass - \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0435\u0449\u0435 \u043e\u0434\u043d\u043e \u0438\u043c\u044f \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 KYB (Know Your Business). \u042d\u0442\u043e \u0430\u0432\u0430\u043d\u0433\u0430\u0440\u0434, \u043f\u0435\u0440\u0432\u043e\u043f\u0440\u043e\u0445\u043e\u0434\u0435\u0446. \u042d\u0442\u043e \u0448\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u043a\u043e\u0435 \u043e\u0431\u043b\u0430\u0447\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0435 \u0440\u0438\u0441\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u0435\u043d\u044f\u0435\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438\u0433\u0440\u044b \u0434\u043b\u044f \u0431\u0430\u043d\u043a\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u0410 \u0433\u043b\u0430\u0437\u0443\u0440\u044c \u043d\u0430 \u0442\u043e\u0440\u0442\u0435? \u041c\u043e\u0434\u0435\u043b\u044c \"\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u0430\u043a \u0443\u0441\u043b\u0443\u0433\u0430\" (SaaS), \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c\u0438 \u0438 \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u0442 \u0440\u0430\u0441\u0445\u043e\u0434\u044b.<\/strong><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-gravity-of-kyb-in-a-nutshell\">\u0413\u0440\u0430\u0432\u0438\u0442\u0430\u0446\u0438\u044f KYB \u0432 \u0434\u0432\u0443\u0445 \u0441\u043b\u043e\u0432\u0430\u0445<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0435\u0434\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441 \u043b\u0435\u0433\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u043d\u0435 \u043f\u043e\u0434\u043b\u0435\u0436\u0438\u0442 \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044e. KYB - \u044d\u0442\u043e \u0449\u0438\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430\u0449\u0438\u0449\u0430\u0435\u0442 <a href=\"https:\/\/www.investglass.com\/ru\/%d0%be%d0%b1%d1%8a%d1%8f%d1%81%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5-%d1%82%d0%be%d0%b3%d0%be-%d1%87%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d1%8d%d0%bb%d0%b5%d0%ba%d1%82%d1%80%d0%be%d0%bd%d0%bd%d0%be\/\"  data-wpil-monitor-id=\"164\">\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0443\u0447\u0440\u0435\u0436\u0434\u0435\u043d\u0438\u044f<\/a> \u043e\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441 \u0441\u043e\u043c\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c\u0438. \u042d\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0432\u044b \u0438\u043c\u0435\u0435\u0442\u0435 \u0434\u0435\u043b\u043e \u0441 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0439, \u0430 \u043d\u0435 \u043f\u043e\u0434\u0434\u0435\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439. \u0426\u0435\u043d\u0430 \u043e\u0442\u043a\u0430\u0437\u0430 \u043e\u0442 KYB? \u0414\u0430\u0436\u0435 \u043d\u0435 \u0434\u0443\u043c\u0430\u0439\u0442\u0435 \u043e\u0431 \u044d\u0442\u043e\u043c. \u042d\u0442\u043e \u0430\u0432\u0430\u043d\u0442\u044e\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0435\u0431\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-kyb-elements-for-verification\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b KYB \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043d\u043e\u043c\u0435\u0440 \u0440\u0430\u0431\u043e\u0442\u043e\u0434\u0430\u0442\u0435\u043b\u044f (EIN)<\/li>\n\n\n\n<li>\u0421\u0442\u0430\u0442\u0443\u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0439 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e<\/li>\n\n\n\n<li>\u0424\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/li>\n\n\n\n<li>\u0412\u0435\u0431-\u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435<\/li>\n\n\n\n<li>\u042e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438 \u0437\u0430\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u0438\u043c\u044f<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/uw_8vsrocsc-1024x576.jpg\" alt=\"\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044e \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e InvestGlass\" class=\"wp-image-38351\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/uw_8vsrocsc-1024x576.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/uw_8vsrocsc-300x169.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/uw_8vsrocsc-768x432.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/uw_8vsrocsc-1536x864.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/uw_8vsrocsc.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u0443\u044e \u0432\u0435\u0440\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044e \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e InvestGlass<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-devil-s-in-the-details\">\u0414\u044c\u044f\u0432\u043e\u043b \u0432 \u0434\u0435\u0442\u0430\u043b\u044f\u0445<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u043e\u0442 \u043a\u0430\u043a InvestGlass \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0440\u043e\u0432\u0435\u043d\u044c KYB:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ein-amp-limited-company-the-basics\">EIN \u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0441 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0439 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e: \u041e\u0441\u043d\u043e\u0432\u044b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043d\u043e\u043c\u0435\u0440 \u0440\u0430\u0431\u043e\u0442\u043e\u0434\u0430\u0442\u0435\u043b\u044f (EIN) - \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u0435. \u042d\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u044d\u043a\u0432\u0438\u0432\u0430\u043b\u0435\u043d\u0442 \u043d\u043e\u043c\u0435\u0440\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0438\u044f. \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0441\u0442\u0430\u0442\u0443\u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u043e\u0439 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u043c\u043d\u043e\u0433\u043e\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u0438 \u044d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-physical-location-more-than-just-a-brick-and-mortar\">\u0424\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435: \u0411\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0438\u0440\u043f\u0438\u0447 \u0438 \u0440\u0430\u0441\u0442\u0432\u043e\u0440<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043b\u0438\u0447\u0438\u0435 \u043a\u0438\u0440\u043f\u0438\u0447\u0430 \u0438 \u043c\u0438\u043d\u043e\u043c\u0435\u0442\u0430 \u043d\u0430 Google Maps - \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u0437\u043d\u0430\u043a, \u043d\u043e \u043d\u0435 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u044b\u0439. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u0430\u043b\u044b\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u043d\u0435 \u0438\u043c\u0435\u0442\u044c \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0432\u0438\u0442\u0440\u0438\u043d\u044b, \u043d\u043e \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0437\u0430\u043a\u043e\u043d\u043d\u044b\u043c\u0438. \u0412\u0441\u0435\u0433\u0434\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0439\u0442\u0435 \u0438\u0445 \u0432 \u043c\u0435\u0441\u0442\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u043f\u0430\u043b\u0430\u0442\u0435.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-web-presence-beyond-the-landing-page\">\u0412\u0435\u0431-\u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435: \u0417\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 - \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u0448\u0438\u043a\u0430\u0440\u043d\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0430. \u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0434\u043e\u043c\u0435\u043d\u043d\u044b\u0435 \u0438\u043c\u0435\u043d\u0430, \u0441\u043e\u043f\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u044b \u0438 \u0434\u0430\u0436\u0435 \u043a\u0440\u0443\u043f\u043d\u044b\u0435 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u043d\u0438 \u0437\u0430\u043a\u043b\u044e\u0447\u0438\u043b\u0438. \u0411\u044b\u0441\u0442\u0440\u044b\u0439 \u043f\u043e\u0438\u0441\u043a \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u043a\u0440\u0430\u0441\u043d\u044b\u0435 \u0444\u043b\u0430\u0436\u043a\u0438 \u0432\u0440\u043e\u0434\u0435 \u0441\u0442\u043e\u043a\u043e\u0432\u044b\u0445 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0439 \u0438\u043b\u0438 \u043f\u043e\u0434\u043e\u0437\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0437\u0432\u0443\u0447\u0430\u0449\u0435\u0433\u043e \u044f\u0437\u044b\u043a\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-language-amp-visual-cues-don-t-ignore-the-signs\">\u042f\u0437\u044b\u043a \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0438\u0433\u043d\u0430\u043b\u044b: \u041d\u0435 \u0438\u0433\u043d\u043e\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u0437\u043d\u0430\u043a\u0438<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u043c\u0435\u0442\u0438\u043b\u0438 \u043f\u043b\u043e\u0445\u043e\u0439 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435? \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0442\u0440\u0435\u0432\u043e\u0436\u043d\u044b\u043c \u0441\u0438\u0433\u043d\u0430\u043b\u043e\u043c. \u0422\u043e \u0436\u0435 \u0441\u0430\u043c\u043e\u0435 \u043c\u043e\u0436\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0438 \u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u0441\u0442\u043e\u043a\u043e\u0432\u044b\u0445 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u044f\u0445. \u041d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u044e\u0442 \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-table-red-flags-in-kyb-process\">\u0422\u0430\u0431\u043b\u0438\u0446\u0430: \u041a\u0440\u0430\u0441\u043d\u044b\u0435 \u0444\u043b\u0430\u0436\u043a\u0438 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 KYB<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u0430\u0441\u043d\u044b\u0439 \u0444\u043b\u0430\u0433\u0421\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u0421\u043a\u0443\u0434\u043d\u044b\u0439 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0439\u0421\u043e\u043c\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043b\u0435\u0433\u0438\u0442\u0438\u043c\u043d\u043e\u0441\u0442\u044c\u0421\u0442\u043e\u043a\u043e\u0432\u044b\u0435 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438\u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0430\u043a\u0442\u0438\u0432\u044b\u041f\u043e\u0434\u043e\u0437\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u044f\u0437\u044b\u043a\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u043c\u043e\u0448\u0435\u043d\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u041d\u0435\u0442 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0422\u0440\u0435\u0431\u0443\u0435\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-benefits\">\u041a\u043e\u043c\u0443 \u044d\u0442\u043e \u0432\u044b\u0433\u043e\u0434\u043d\u043e?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0438 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043c\u0430\u043b\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441, \u043c\u043e\u0433\u0443\u0442 \u0432\u0437\u0434\u043e\u0445\u043d\u0443\u0442\u044c \u0441\u043f\u043e\u043a\u043e\u0439\u043d\u0435\u0435. \u0420\u0435\u0448\u0435\u043d\u0438\u0435 KYB \u043e\u0442 InvestGlass \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0435 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