{"id":37871,"date":"2023-08-14T15:22:48","date_gmt":"2023-08-14T13:22:48","guid":{"rendered":"https:\/\/www.investglass.com\/?p=37871"},"modified":"2025-10-28T11:33:18","modified_gmt":"2025-10-28T10:33:18","slug":"crm-%d0%b8-clm-%d1%8d%d1%82%d0%be-%d0%be%d0%b4%d0%bd%d0%be-%d0%b8-%d1%82%d0%be-%d0%b6%d0%b5","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ru\/is-crm-and-clm-the-same-thing\/","title":{"rendered":"CRM \u0438 CLM - \u044d\u0442\u043e \u043e\u0434\u043d\u043e \u0438 \u0442\u043e \u0436\u0435?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 (CRM) \u043c\u043e\u0436\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438, \u0447\u0442\u043e CRM \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 47%, \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 - \u043d\u0430 45%, \u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432\u0432\u0435\u0440\u0445 - \u043d\u0430 39% \u043f\u0440\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0438.  \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 5% \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043d\u0430 50% \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0442\u0440\u0430\u0441\u043b\u044f\u0445.  \u042d\u0442\u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0443\u044e \u0440\u043e\u043b\u044c CRM \u0432 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0440\u043e\u0441\u0442\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<a href=\"https:\/\/truelist.co\/blog\/crm-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-relationship-management-crm\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 (CRM)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a Customer Relationship Management (\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438). \u042d\u0442\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u043e\u0435 \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043c \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043d\u0438\u043c\u0438 \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439 \u0441 \u043d\u0438\u043c\u0438. CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0438\u0433\u0440\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u0430\u043a \u0441 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438, \u0442\u0430\u043a \u0438 \u0441 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b<\/strong>: CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043e\u0442\u0437\u044b\u0432\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043e\u0442\u0434\u0435\u043b\u0430\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u043c, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043d\u0438\u043c\u0438.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 CRM<\/strong>: \u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 CRM, \u043d\u0430\u0440\u044f\u0434\u0443 \u0441 \u0434\u0440\u0443\u0433\u0438\u043c\u0438 CRM-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0438 CRM-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u043c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438, \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u0445 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041f\u043e\u043d\u0438\u043c\u0430\u044f \u0438\u0445, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-lifecycle-management-clm\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (CLM)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0435\u043f\u0435\u0440\u044c \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f \u0432 \u0442\u043e\u043d\u043a\u043e\u0441\u0442\u044f\u0445 \u201c\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u201d \u0438 \u201c\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u201d. \u041e\u0431\u0430 \u043f\u043e\u043d\u044f\u0442\u0438\u044f \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 - \u0432\u0441\u0435\u043c \u0435\u0433\u043e \u043f\u0443\u0442\u0435\u0448\u0435\u0441\u0442\u0432\u0438\u0435\u043c, \u043d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u044d\u0442\u0430\u043f\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u043c \u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u044d\u0442\u0430\u043f\u0430\u043c\u0438 \u043f\u043e\u0441\u043b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u0439.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430<\/strong>: CLM \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043c \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u044d\u0442\u0430\u043f\u0430\u0445 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0430. \u0426\u0435\u043b\u044c \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u0438 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0438\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u044d\u0442\u0438\u0445 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u0445 \u0438 \u044d\u0442\u0430\u043f\u0430\u0445. \u041d\u0430\u0447\u0438\u043d\u0430\u044f \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u0439, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0442\u0440\u0435\u043c\u044f\u0442\u0441\u044f \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n\n\n\n<li><strong>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 CLM<\/strong>: \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f CLM \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0441\u043e\u0431\u0438\u0440\u0430\u0442\u044c \u0438\u0445 \u043e\u0442\u0437\u044b\u0432\u044b \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contract-lifecycle-management\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0430<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0425\u043e\u0442\u044f \u0441\u043b\u043e\u0432\u043e \u201cCLM\u201d \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u201c\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u201d, \u0432\u0430\u0436\u043d\u043e \u043d\u0435 \u043f\u0443\u0442\u0430\u0442\u044c \u0435\u0433\u043e \u0441 \u201c\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0430\u201d, \u0435\u0449\u0435 \u043e\u0434\u043d\u0438\u043c \u0432\u0438\u0434\u043e\u043c CLM. \u042d\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043d\u0435\u0439 CLM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0438\u043c\u0435\u044e\u0442 \u0434\u0435\u043b\u043e \u0441\u043e \u0432\u0441\u0435\u043c \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0430 - \u043e\u0442 \u0438\u043d\u0438\u0446\u0438\u0430\u0446\u0438\u0438 \u0438 \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u043e\u0432 \u0434\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u043e\u0434\u043b\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 CLM<\/strong>: CLM \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043d\u0430 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0430\u043c\u0438, \u043e\u0446\u0435\u043d\u043a\u0435 \u0438\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u0441\u0440\u043e\u043a\u043e\u0432 \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438. \u0426\u0435\u043b\u044c \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0447\u0435\u0442\u043a\u043e\u0435 \u0438 \u0431\u044b\u0441\u0442\u0440\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0434\u043b\u044f \u043e\u0431\u0435\u0438\u0445 \u0441\u0442\u043e\u0440\u043e\u043d, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u0443\u0440\u043e\u0432\u043d\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/li>\n\n\n\n<li><strong>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 CLM<\/strong>: \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 CLM \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u043e\u0432, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u0439 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0440\u0438\u0441\u043a\u0430\u043c\u0438. \u042d\u0442\u043e \u043d\u0435\u0437\u0430\u043c\u0435\u043d\u0438\u043c\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0441 \u043c\u043d\u043e\u0433\u043e\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0430\u043c\u0438.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-it-matters-with-your-crm-data\">\u041f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u0434\u0430\u043d\u043d\u044b\u0445 CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0431\u0430 <a href=\"https:\/\/www.investglass.com\/ru\/clm-vs-crm-%d0%b2-%d1%80%d0%b0%d0%b1%d0%be%d1%82%d0%b5-%d1%81-%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d1%8b%d0%bc%d0%b8-%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d0%b0%d0%bc%d0%b8\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"933\">CRM \u0438 CLM<\/a> \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u043c\u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u0438\u0445 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434. \u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a CRM \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043d\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u043c\u0438 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438 \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u043c \u0441 \u043d\u0438\u043c\u0438, CLM \u0433\u043b\u0443\u0431\u0436\u0435 \u043f\u043e\u0433\u0440\u0443\u0436\u0430\u0435\u0442\u0441\u044f \u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u043c \u0446\u0438\u043a\u043b\u043e\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438\u043b\u0438 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u043d\u044b\u043c\u0438 \u0430\u0441\u043f\u0435\u043a\u0442\u0430\u043c\u0438 \u0434\u0435\u043b\u043e\u0432\u044b\u0445 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM-\u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a InvestGlass CRM, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438. \u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 CLM \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0436\u0435\u043b\u0430\u044e\u0449\u0438\u0445 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u044d\u0442\u0430\u043f\u044b \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0433\u043e \u0446\u0438\u043a\u043b\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u044b CRM \u0438 CLM, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443\u044e \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u0442\u0435\u043c \u0441\u0430\u043c\u044b\u043c \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0443\u044e \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0442\u043c\u0435\u0442\u0438\u0442\u044c, \u0447\u0442\u043e, \u0445\u043e\u0442\u044f \u043d\u0430 \u043f\u0435\u0440\u0432\u044b\u0439 \u0432\u0437\u0433\u043b\u044f\u0434 CRM \u0438 CLM \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0437\u0430\u043c\u0435\u043d\u044f\u0435\u043c\u044b\u043c\u0438, \u043e\u043d\u0438 \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u044b \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432, \u0441 \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0438 \u0446\u0435\u043b\u044f\u043c\u0438. \u041f\u043e\u043d\u0438\u043c\u0430\u044f \u0438\u0445 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438, <a href=\"https:\/\/www.investglass.com\/ru\/%d0%ba%d0%b0%d0%ba-ai-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d1%83%d0%b5%d1%82%d1%81%d1%8f-%d0%bf%d1%80%d0%b5%d0%b4%d0%bf%d1%80%d0%b8%d1%8f%d1%82%d0%b8%d1%8f%d0%bc%d0%b8-%d0%b4%d0%bb%d1%8f-%d1%83\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1774\">\u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c<\/a> \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM can improve customer satisfaction and retention by 47%, sales revenue by 45%, and upselling by 39% when executed effectively.\u00a0\u00a0Additionally, research indicates that a 5% increase in customer retention can boost lifetime customer profits by 50% on average across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[500,501],"class_list":["post-37871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-clm","tag-crm-versus-clm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is CRM and CLM the Same Thing? | InvestGlass<\/title>\n<meta name=\"description\" content=\"\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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\u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438, \u0447\u0442\u043e CRM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/ru\/crm-\u0438-clm-\u044d\u0442\u043e-\u043e\u0434\u043d\u043e-\u0438-\u0442\u043e-\u0436\u0435\/","og_locale":"ru_RU","og_type":"article","og_title":"Is CRM and CLM the Same Thing?","og_description":"\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that 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