{"id":37871,"date":"2023-08-14T15:22:48","date_gmt":"2023-08-14T13:22:48","guid":{"rendered":"https:\/\/www.investglass.com\/?p=37871"},"modified":"2025-10-28T11:33:18","modified_gmt":"2025-10-28T10:33:18","slug":"czy-crm-i-clm-to-to-samo","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/pl\/is-crm-and-clm-the-same-thing\/","title":{"rendered":"Czy CRM i CLM to to samo?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wdro\u017cenie strategii zarz\u0105dzania relacjami z klientami (CRM) mo\u017ce znacz\u0105co zwi\u0119kszy\u0107 zadowolenie i utrzymanie klient\u00f3w. Badania wykaza\u0142y, \u017ce CRM mo\u017ce poprawi\u0107 zadowolenie i utrzymanie klient\u00f3w o 47%, przychody ze sprzeda\u017cy o 45%, a upselling o 39%, je\u015bli jest skutecznie realizowany.  Dodatkowo, badania wskazuj\u0105, \u017ce wzrost utrzymania klienta o 5% mo\u017ce zwi\u0119kszy\u0107 zyski z ca\u0142ego \u017cycia klienta \u015brednio o 50% w wielu bran\u017cach.  Statystyki te podkre\u015blaj\u0105 kluczow\u0105 rol\u0119 CRM we wspieraniu d\u0142ugoterminowych relacji z klientami i nap\u0119dzaniu rozwoju biznesu.<a href=\"https:\/\/truelist.co\/blog\/crm-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-relationship-management-crm\"><span class=\"ez-toc-section\" id=\"Customer_Relationship_Management_CRM\"><\/span>Zarz\u0105dzanie relacjami z klientami (CRM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM to skr\u00f3t od Customer Relationship Management. Jest to strategia i oprogramowanie zaprojektowane do zarz\u0105dzania interakcjami z klientami, usprawniania zaanga\u017cowania klient\u00f3w i \u015bledzenia komunikacji z klientami. Systemy CRM odgrywaj\u0105 istotn\u0105 rol\u0119 w relacjach firmy zar\u00f3wno z potencjalnymi, jak i obecnymi klientami.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Systemy CRM<\/strong>: Systemy CRM gromadz\u0105 dane klient\u00f3w, w tym histori\u0119 zakup\u00f3w, mo\u017cliwo\u015bci sprzeda\u017cy i opinie klient\u00f3w. Ten oparty na danych wgl\u0105d pomaga zespo\u0142om sprzeda\u017cy i procesom biznesowym, zapewniaj\u0105c firmie maksymalizacj\u0119 utrzymania klient\u00f3w i piel\u0119gnowanie rozwijaj\u0105cych si\u0119 relacji.<\/li>\n\n\n\n<li><strong>Oprogramowanie CRM<\/strong>: Oprogramowanie CRM, w\u015br\u00f3d innych narz\u0119dzi CRM i platform CRM, zapewnia firmom narz\u0119dzie analityczne umo\u017cliwiaj\u0105ce uzyskanie wgl\u0105du w zachowania, preferencje i potrzeby klient\u00f3w. Rozumiej\u0105c je, firmy mog\u0105 wspiera\u0107 wi\u0119ksz\u0105 lojalno\u015b\u0107 klient\u00f3w.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-lifecycle-management-clm\"><span class=\"ez-toc-section\" id=\"Customer_Lifecycle_Management_CLM\"><\/span>Zarz\u0105dzanie cyklem \u017cycia klienta (CLM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Teraz zag\u0142\u0119bmy si\u0119 w niuanse \u201czarz\u0105dzania cyklem \u017cycia klienta\u201d w por\u00f3wnaniu z \u201czarz\u0105dzaniem cyklem \u017cycia klienta\u201d. Oba dotycz\u0105 cyklu \u017cycia klienta - ca\u0142ej podr\u00f3\u017cy klienta od etapu \u015bwiadomo\u015bci, poprzez proces zakupu, do etap\u00f3w po zakupie i ewentualnie do ponownego zakupu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zarz\u0105dzanie cyklem \u017cycia klienta<\/strong>: CLM koncentruje si\u0119 na zarz\u0105dzaniu interakcjami na r\u00f3\u017cnych etapach cyklu \u017cycia produktu. Celem jest zrozumienie i zaspokojenie potrzeb klient\u00f3w podczas tych r\u00f3\u017cnych mierzalnych wska\u017anik\u00f3w i etap\u00f3w. Od pierwszego procesu sprzeda\u017cy po zakup, firmy d\u0105\u017c\u0105 do maksymalizacji zaanga\u017cowania i utrzymania klient\u00f3w.<\/li>\n\n\n\n<li><strong>Oprogramowanie CLM<\/strong>: Z pomoc\u0105 oprogramowania CLM firmy mog\u0105 \u015bledzi\u0107 interakcje z klientami, zbiera\u0107 opinie klient\u00f3w i dostarcza\u0107 informacje oparte na danych w celu lepszej komunikacji i obs\u0142ugi klienta.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contract-lifecycle-management\"><span class=\"ez-toc-section\" id=\"Contract_Lifecycle_Management\"><\/span>Zarz\u0105dzanie cyklem \u017cycia umowy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas gdy powy\u017csze \u201cCLM\u201d oznacza \u201cCustomer Lifecycle Management\u201d, wa\u017cne jest, aby nie myli\u0107 go z \u201cContract Lifecycle Management\u201d, innym CLM. Ta strategia i powi\u0105zane z ni\u0105 systemy CLM zajmuj\u0105 si\u0119 ca\u0142ym cyklem \u017cycia umowy - od inicjacji i negocjacji po realizacj\u0119 i odnowienie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CLM koncentruje si\u0119 na<\/strong>: W tym przypadku CLM koncentruje si\u0119 na zapewnieniu skutecznego zarz\u0105dzania umowami, mierzeniu wydajno\u015bci um\u00f3w i pracy nad skr\u00f3ceniem czasu przetwarzania. Celem jest zapewnienie jasnych i szybkich rozwi\u0105za\u0144 dla obu zaanga\u017cowanych stron, co prowadzi do zwi\u0119kszenia wska\u017anik\u00f3w rentowno\u015bci.<\/li>\n\n\n\n<li><strong>Platforma CLM<\/strong>: Platforma CLM pomaga w monitorowaniu realizacji um\u00f3w, zapewnianiu przestrzegania warunk\u00f3w i zarz\u0105dzaniu potencjalnym ryzykiem. Jest to niezb\u0119dne narz\u0119dzie dla firm, kt\u00f3re obs\u0142uguj\u0105 wiele um\u00f3w.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-it-matters-with-your-crm-data\"><span class=\"ez-toc-section\" id=\"Why_It_Matters_with_your_CRM_data\"><\/span>Dlaczego ma to znaczenie w przypadku danych CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oba <a href=\"https:\/\/www.investglass.com\/pl\/clm-vs-crm-w-angazowaniu-klientow-finansowych\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"933\">CRM i CLM<\/a> s\u0105 wa\u017cnymi narz\u0119dziami dla firm w celu utrzymania i zwi\u0119kszenia ich sta\u0142ych przychod\u00f3w. Podczas gdy CRM koncentruje si\u0119 g\u0142\u00f3wnie na zarz\u0105dzaniu relacjami i interakcjami z klientami, CLM zag\u0142\u0119bia si\u0119 w zarz\u0105dzanie cyklem \u017cycia klienta lub umownymi aspektami relacji biznesowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozwi\u0105zania CRM, takie jak InvestGlass CRM, zapewniaj\u0105 kompleksow\u0105 platform\u0119 dla firm do przechowywania informacji o klientach, zarz\u0105dzania mo\u017cliwo\u015bciami sprzeda\u017cy i wspierania relacji z klientami. Z drugiej strony, systemy i oprogramowanie CLM s\u0105 bardziej odpowiednie dla firm, kt\u00f3re chc\u0105 zoptymalizowa\u0107 r\u00f3\u017cne etapy cyklu \u017cycia klienta lub cyklu \u017cycia umowy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wykorzystuj\u0105c zar\u00f3wno systemy CRM, jak i CLM, firmy mog\u0105 zapewni\u0107, \u017ce nie tylko pozyskuj\u0105 nowych klient\u00f3w, ale tak\u017ce maksymalizuj\u0105 lojalno\u015b\u0107 obecnych klient\u00f3w, zapewniaj\u0105c tym samym trwa\u0142\u0105 rentowno\u015b\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podsumowuj\u0105c, cho\u0107 na pierwszy rzut oka CRM i CLM mog\u0105 wydawa\u0107 si\u0119 wymienne, s\u0105 one dostosowane do r\u00f3\u017cnych proces\u00f3w biznesowych, z r\u00f3\u017cnymi mierzalnymi wska\u017anikami i celami. Poprzez zrozumienie ich unikalnych cech i funkcji, <a href=\"https:\/\/www.investglass.com\/pl\/w-jaki-sposob-pomoc-jest-wykorzystywana-przez-przedsiebiorstwa-do-ustalania-cen-i-jej-wplyw-na-inflacje\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1774\">firmy mog\u0105 je skutecznie wdra\u017ca\u0107<\/a> aby zwi\u0119kszy\u0107 swoje zyski.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM can improve customer satisfaction and retention by 47%, sales revenue by 45%, and upselling by 39% when executed effectively.\u00a0\u00a0Additionally, research indicates that a 5% increase in customer retention can boost lifetime customer profits by 50% on average across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[500,501],"class_list":["post-37871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-clm","tag-crm-versus-clm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is CRM and CLM the Same Thing? | InvestGlass<\/title>\n<meta name=\"description\" content=\"\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/pl\/czy-crm-i-clm-to-to-samo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is CRM and CLM the Same Thing?\" \/>\n<meta property=\"og:description\" content=\"\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/pl\/czy-crm-i-clm-to-to-samo\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-14T13:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T10:33:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/chezyu8mbr8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Czy CRM i CLM to to samo? | InvestGlass","description":"Wdro\u017cenie strategii zarz\u0105dzania relacjami z klientami (CRM) mo\u017ce znacznie zwi\u0119kszy\u0107 zadowolenie i utrzymanie klient\u00f3w. Badania wykaza\u0142y, \u017ce CRM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/pl\/czy-crm-i-clm-to-to-samo\/","og_locale":"pl_PL","og_type":"article","og_title":"Is CRM and CLM the Same Thing?","og_description":"\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM","og_url":"https:\/\/www.investglass.com\/pl\/czy-crm-i-clm-to-to-samo\/","og_site_name":"InvestGlass","article_published_time":"2023-08-14T13:22:48+00:00","article_modified_time":"2025-10-28T10:33:18+00:00","og_image":[{"width":800,"height":1200,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/chezyu8mbr8.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"Napisane przez":"InvestGlass","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.investglass.com\/is-crm-and-clm-the-same-thing\/#article","isPartOf":{"@id":"https:\/\/www.investglass.com\/is-crm-and-clm-the-same-thing\/"},"author":{"name":"InvestGlass","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24"},"headline":"Is CRM and CLM the Same Thing?","datePublished":"2023-08-14T13:22:48+00:00","dateModified":"2025-10-28T10:33:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investglass.com\/is-crm-and-clm-the-same-thing\/"},"wordCount":597,"publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"image":{"@id":"https:\/\/www.investglass.com\/is-crm-and-clm-the-same-thing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/chezyu8mbr8.jpg","keywords":["CLM","CRM versus CLM"],"articleSection":["Article"],"inLanguage":"pl-PL","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.investglass.com\/pl\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.investglass.com\/is-crm-and-clm-the-same-thing\/","url":"https:\/\/www.investglass.com\/is-crm-and-clm-the-same-thing\/","name":"Czy CRM i CLM to to samo? | InvestGlass","isPartOf":{"@id":"https:\/\/www.investglass.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investglass.com\/is-crm-and-clm-the-same-thing\/#primaryimage"},"image":{"@id":"https:\/\/www.investglass.com\/is-crm-and-clm-the-same-thing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/chezyu8mbr8.jpg","datePublished":"2023-08-14T13:22:48+00:00","dateModified":"2025-10-28T10:33:18+00:00","description":"Wdro\u017cenie strategii zarz\u0105dzania relacjami z klientami (CRM) mo\u017ce znacznie zwi\u0119kszy\u0107 zadowolenie i utrzymanie klient\u00f3w. 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