{"id":30443,"date":"2021-07-08T13:16:56","date_gmt":"2021-07-08T11:16:56","guid":{"rendered":"https:\/\/www.investglass.com\/?p=30443"},"modified":"2025-03-19T06:19:12","modified_gmt":"2025-03-19T05:19:12","slug":"pokolenie-z-czym-roznia-sie-millenialsi-i-co-powinnismy-wiedziec","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/pl\/generation-z-how-millenials-are-different-and-what-we-should-know\/","title":{"rendered":"Pokolenie Z: Czym r\u00f3\u017cni\u0105 si\u0119 Millenialsi i co powinni\u015bmy wiedzie\u0107?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Millennials have long been the focal point of marketing strategies due to their substantial purchasing power and technological proficiency. However, a new cohort, Generation Z individuals born between 1997 and 2012 is emerging as a significant consumer base. As of 2024, Generation Z comprises approximately\u00a0<strong>28% globalnej populacji<\/strong>, co przek\u0142ada si\u0119 na ponad\u00a0<strong>2,2 miliarda os\u00f3b na ca\u0142ym \u015bwiecie<\/strong>\u00a0(<a href=\"https:\/\/www.maverish.com\/statistics\/gen-z-statistics\/\">Maverish<\/a>). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokolenie to charakteryzuje si\u0119 r\u00f3\u017cnorodno\u015bci\u0105 rasow\u0105 i etniczn\u0105; w Stanach Zjednoczonych prawie\u00a0<strong>50% pokolenia Z to mniejszo\u015bci rasowe i etniczne<\/strong>, z\u00a0<strong>1 na 4 osoby identyfikuj\u0105ce si\u0119 jako Latynosi<\/strong>\u00a0(<a href=\"https:\/\/www.britannica.com\/topic\/Generation-Z\">Britannica<\/a>). Pod wzgl\u0119dem finansowym pokolenie Z wywiera znacz\u0105cy wp\u0142yw, a jego wydatki w Stanach Zjednoczonych szacuje si\u0119 na\u00a0<strong>$360 mld<\/strong>, Przewiduje si\u0119, \u017ce b\u0119d\u0105 one stanowi\u0107 do\u00a0<strong>30% luksusowych zakup\u00f3w do 2030 r.<\/strong>\u00a0(<a>Vogue Business<\/a>). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Milenialsi znajduj\u0105 si\u0119 w czo\u0142\u00f3wce <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/pl\/narzedzia-marketingowe\/\" target=\"_blank\"  rel=\"noopener\" title=\"marketing\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"4990\">marketing<\/a> i reklamy. \u0141atwo ich zrozumie\u0107, maj\u0105 du\u017c\u0105 si\u0142\u0119 nabywcz\u0105 i s\u0105 obeznani z technologi\u0105. Na horyzoncie pojawia si\u0119 jednak nowe pokolenie: Generacja Z, czyli pokolenie urodzone po 1995 roku. Ta nowa grupa wejdzie w doros\u0142o\u015b\u0107 w ci\u0105gu nast\u0119pnej dekady - i nadszed\u0142 czas, aby marketerzy zacz\u0119li si\u0119 na ni\u0105 przygotowywa\u0107. Czy chcesz zbudowa\u0107 nowy bank dla pokolenia Z?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co wiemy o tym nowym pokoleniu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W tym artykule przedstawimy osiem kluczowych r\u00f3\u017cnic. S\u0105 oni r\u00f3wnie\u017c znani jako post-millenialsi i r\u00f3\u017cni\u0105 si\u0119 nieco od millenials\u00f3w. Wiele mo\u017cna si\u0119 dowiedzie\u0107 o tej grupie konsument\u00f3w, wi\u0119c oto kilka z nich <a href=\"https:\/\/www.investglass.com\/pl\/rzeczy-ktore-nalezy-wiedziec-przed-uruchomieniem-cyfrowego-banku\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"445\">rzeczy, kt\u00f3re powiniene\u015b wiedzie\u0107<\/a> je\u015bli prowadzisz do nich dzia\u0142ania marketingowe:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-generation-z-is-much-more-entrepreneurial-than-previous-generations-43-want-to-start-their-own-business\"><strong>1) Pokolenie Z jest znacznie bardziej przedsi\u0119biorcze ni\u017c poprzednie pokolenia - 43% chce za\u0142o\u017cy\u0107 w\u0142asn\u0105 firm\u0119.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Generacja Z to pokolenie g\u0142odne przedsi\u0119biorczo\u015bci i d\u0105\u017c\u0105ce do stworzenia w\u0142asnego wp\u0142ywu na spo\u0142ecze\u0144stwo i \u015bwiat biznesu. Wol\u0105 mie\u0107 w\u0142asne miejsce pracy, s\u0105 cyfrowymi tubylcami, preferuj\u0105 komunikacj\u0119 offline w miejscu pracy i p\u0142ask\u0105 struktur\u0119 organizacyjn\u0105. Maj\u0105 r\u00f3wnie\u017c tendencj\u0119 do poszukiwania pracodawc\u00f3w o podobnej kulturze pracy na \u017c\u0105danie i mentalno\u015bci \"zr\u00f3b to sam\". S\u0105 jedynym pokoleniem, kt\u00f3re g\u0142\u0119boko pragnie wp\u0142ywa\u0107 na struktur\u0119 organizacyjn\u0105, badaj\u0105 alternatywy edukacyjne i wykazuj\u0105 zdecydowane zrozumienie, ale zawsze wol\u0105 komunikowa\u0107 si\u0119 twarz\u0105 w twarz. Pokolenie Z rozumie, \u017ce kluczowy jest biznes 0 na papierze.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1024x683.jpg\" alt=\"osoba trzymaj\u0105ca dziecko za r\u0119k\u0119\" class=\"wp-image-31823\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1080x720.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1280x854.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-980x654.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-480x320.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-generation-z-gen-z-has-been-described-as-civic-or-global-citizens-because-they-care-about-social-issues-and-problems-in-the-world\">2) Pokolenie Z (Gen Z) zosta\u0142o opisane jako \u201cobywatelskie\u201d lub \u201cglobalni obywatele\u201d, poniewa\u017c zale\u017cy im na kwestiach spo\u0142ecznych i problemach na \u015bwiecie.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokolenie Z r\u00f3\u017cni si\u0119 od pokolenia milenials\u00f3w, je\u015bli chodzi o wa\u017cne globalne wydarzenia zwi\u0105zane z kwestiami \u015brodowiskowymi i spo\u0142ecznymi. Dbaj\u0105 nie tylko o sw\u00f3j nar\u00f3d i kraj, ale tak\u017ce o m\u0142odych doros\u0142ych i m\u0142odzie\u017c z ca\u0142ego \u015bwiata. S\u0105 najbardziej rozs\u0105dnym pokoleniem, je\u015bli chodzi o <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/pl\/zarzadzanie-portfelami\/\" target=\"_blank\" rel=\"noopener\" title=\"ESG\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"709\">ESG<\/a> czynnik\u00f3w od ka\u017cdej innej generacji, kt\u00f3ra jest precedensem. InvestGlass <a href=\"https:\/\/www.investglass.com\/pl\/zarzadzanie-portfelem-dla-esg\/\">narz\u0119dzie do zarz\u0105dzania portfelem<\/a> zosta\u0142 zbudowany tak, aby oferowa\u0107 \u201cszablon\u201d dla ka\u017cdego segmentu klient\u00f3w. W ten spos\u00f3b mo\u017cna zaoferowa\u0107 inny widok dla klient\u00f3w poszukuj\u0105cych inwestor\u00f3w ESG lub obligacji.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-the-majority-of-generation-z-prefer-face-to-face-communication-over-digital-platforms\">3) Wi\u0119kszo\u015b\u0107 przedstawicieli pokolenia Z preferuje komunikacj\u0119 twarz\u0105 w twarz nad platformami cyfrowymi.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokolenie z to pokolenie postmillenijne i jedyna grupa m\u0142odego pokolenia, kt\u00f3ra jest cyfrowymi tubylcami ery cyfrowej. S\u0105 pierwszym globalnym pokoleniem, kt\u00f3re urodzi\u0142o si\u0119 w erze wielu cyfrowych narz\u0119dzi komunikacyjnych, wyszukiwarek, samouczk\u00f3w youtube, wideo na \u017c\u0105danie i komunikator\u00f3w internetowych. Jednak w przeciwie\u0144stwie do m\u0142odszych pokole\u0144, kt\u00f3re wiecznie \u017cyj\u0105 online, wol\u0105 r\u00f3wnie\u017c \u017cy\u0107 w \u015bwiecie fizycznym.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1024x768.jpg\" alt=\"moneta tezos\" class=\"wp-image-31824\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1024x768.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-300x225.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-768x576.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1536x1152.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-510x382.jpg 510w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1080x810.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1280x960.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-980x735.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-480x360.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-realistic-gen-z-vs-optimistic-baby-boomers\">4) Realista (pokolenie z) kontra optymista (pokolenie wy\u017cu demograficznego)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Siedemdziesi\u0105t siedem procent przedstawicieli pokolenia Z spodziewa si\u0119 pracowa\u0107 ci\u0119\u017cej ni\u017c poprzednie pokolenia. Milenialsi stali si\u0119 optymistami dzi\u0119ki swoim zach\u0119caj\u0105cym rodzicom z pokolenia Baby Boomer i dorastaniu w czasach dobrobytu i mo\u017cliwo\u015bci. Pokolenie Z b\u0119dzie realistyczne dzi\u0119ki swoim sceptycznym i prostolinijnym rodzicom z pokolenia X, kt\u00f3rzy dorastali w czasach recesji. Twoje podej\u015bcie do sprzeda\u017cy i <a href=\"https:\/\/www.investglass.com\/pl\/july-is-a-slow-month-its-time-to-re-think-the-stages-of-the-customer-life-cycle\/\">cykl sprzeda\u017cy b\u0119dzie inny<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-more-trust-to-government-than-in-businesses\">5) Wi\u0119ksze zaufanie do rz\u0105du ni\u017c do firm.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokolenie Z jest bardziej sk\u0142onne ni\u017c starsze pokolenia do szukania rozwi\u0105za\u0144 problem\u00f3w w rz\u0105dzie, a nie w firmach i osobach prywatnych. Prawie siedem na dziesi\u0119\u0107 os\u00f3b z pokolenia Z twierdzi, \u017ce rz\u0105d powinien robi\u0107 wi\u0119cej, aby rozwi\u0105zywa\u0107 problemy, podczas gdy 29% twierdzi, \u017ce rz\u0105d robi zbyt wiele rzeczy, kt\u00f3re lepiej pozostawi\u0107 firmom i osobom prywatnym. Z drugiej strony, starsze pokolenia pok\u0142adaj\u0105 wi\u0119ksze zaufanie w jednostkach i swoich globalnych r\u00f3wie\u015bnikach w por\u00f3wnaniu do pokolenia Z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-private-life-vs-public-nbsp-life\">6) \u017bycie prywatne a \u017cycie publiczne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokolenie Z pod wieloma wzgl\u0119dami r\u00f3\u017cni si\u0119 od pokolenia milenials\u00f3w i pokolenia wy\u017cu demograficznego. Jedn\u0105 z nich jest ich stosunek do prywatno\u015bci i danych osobowych w sieciach spo\u0142eczno\u015bciowych. Milenialsi byli cyfrowymi pionierami w erze nowoczesno\u015bci. Byli \u015bwiadkami wprowadzenia i rozwoju medi\u00f3w spo\u0142eczno\u015bciowych, komunikator\u00f3w internetowych, smartfon\u00f3w, wyszukiwarek i rewolucji mobilnej. Pokolenie Z nie by\u0142o \u015bwiadkiem tych innowacji, ale raczej si\u0119 w nich urodzi\u0142o. Wszechobecna \u0142\u0105czno\u015b\u0107, pot\u0119\u017cne urz\u0105dzenia mobilne, wysoce wyselekcjonowane globalne informacje i ca\u0142odobowe cykle informacyjne s\u0105 natywne dla pokolenia Z. Siedemdziesi\u0105t procent pokolenia Z woli dzieli\u0107 si\u0119 osobistymi informacjami ze swoim zwierzakiem ni\u017c z szefem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1024x683.jpg\" alt=\"trzy kobiety spaceruj\u0105ce po br\u0105zowym drewnianym doku w pobli\u017cu wie\u017cowca w ci\u0105gu dnia\" class=\"wp-image-31826\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1080x720.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1280x854.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-980x654.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-480x320.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-lower-birthrate-with-regards-to-generation-z-s-parents\">7) Ni\u017cszy wska\u017anik urodze\u0144 w odniesieniu do rodzic\u00f3w pokolenia Z.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To wschodz\u0105ce pokolenie b\u0119dzie mniej liczn\u0105 grup\u0105 ni\u017c ich starsi koledzy ze wzgl\u0119du na niski w historii wska\u017anik urodze\u0144. Spowoduje to zmniejszenie grupy docelowej, kt\u00f3ra obecnie stanowi jedynie 12% populacji zachodniej. Jest to problem, kt\u00f3ry najprawdopodobniej utrzyma si\u0119 r\u00f3wnie\u017c w nast\u0119pnym pokoleniu. COVID nadal mo\u017ce zmieni\u0107 zachowanie, ale millenialsi i pokolenie Z b\u0119d\u0105 szuka\u0107 innych rozwi\u0105za\u0144. <a href=\"https:\/\/www.investglass.com\/pl\/6-bank-marketing-strategies-to-move-you-past-the-competition-in-2021\/\">kampanie marketingowe<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-sharing-information\">8) Udost\u0119pnianie informacji<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wyniki badania pokazuj\u0105, \u017ce chocia\u017c pokolenie Z jest kolejnym pokoleniem, kt\u00f3re jest \u015bwiadkiem wa\u017cnych globalnych wydarze\u0144 i chocia\u017c jest bardzo otwarte na dzielenie si\u0119 informacjami, ich postawy wobec bezpiecze\u0144stwa online s\u0105 mieszane. Dla marketer\u00f3w, kt\u00f3rzy mog\u0105 zastanawia\u0107 si\u0119, jak najlepiej podej\u015b\u0107 do konsument\u00f3w z pokolenia Z, jedna rzecz wydaje si\u0119 pewna: Nastolatkowie nie dbaj\u0105 o prywatno\u015b\u0107, a powinni, poniewa\u017c mo\u017ce to mie\u0107 na nich wp\u0142yw w przysz\u0142o\u015bci na wiele sposob\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To nie jest ciche pokolenie, pokolenia r\u00f3\u017cni\u0105 si\u0119 mi\u0119dzy sob\u0105, ale nie ma idealnego pokolenia dla Twojej firmy.... czas dzia\u0142a\u0107! Cz\u0142onkowie pokolenia Z b\u0119d\u0105 oczekiwa\u0107 wyzwa\u0144 zwi\u0105zanych ze wsp\u00f3\u0142prac\u0105 z du\u017cymi firmami i z pewno\u015bci\u0105 b\u0119d\u0105 bardziej ostro\u017cni w przypadku du\u017cego zad\u0142u\u017cenia student\u00f3w.<a href=\"https:\/\/www.investglass.com\/pl\/mlodzi-bankierzy-nie-mamy-na-to-czasu\/\"> Pracownicy z pokolenia Z b\u0119d\u0105 r\u00f3wnie\u017c w inny spos\u00f3b traktowa\u0107 sw\u00f3j czas wolny, co b\u0119dzie odczuwalne podczas zarz\u0105dzania nimi.<\/a> zasoby ludzkie i zatrzymywanie talent\u00f3w. R\u00f3\u017cnice pokoleniowe zmniejszaj\u0105 si\u0119, wi\u0119c inwestowanie w narz\u0119dzia cyfrowe nie jest zak\u0142adem pokoleniowym.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na szcz\u0119\u015bcie dla Ciebie, InvestGlass zainwestowa\u0142 du\u017co w wiedz\u0119, aby pom\u00f3c firmom takim jak Twoja zrozumie\u0107, co jest potrzebne do skutecznej konwersji tych konsument\u00f3w, aby Twoja firma mog\u0142a si\u0119 rozwija\u0107 wraz z nimi! Dzi\u0119ki narz\u0119dziom i us\u0142ugom zaprojektowanym specjalnie dla GenZers i millenials\u00f3w, jeste\u015bmy pewni, \u017ce b\u0119dziesz w stanie sprosta\u0107 ich wymaganiom, jednocze\u015bnie zachowuj\u0105c doskona\u0142e wra\u017cenia na ka\u017cdym etapie lejka - a wszystko to bez rozbijania banku. <a href=\"https:\/\/www.investglass.com\/pl\/6-bank-marketing-strategies-to-move-you-past-the-competition-in-2021\/\">bud\u017cety marketingowe<\/a> lub zatrudnianie nowych pracownik\u00f3w. Czy jeste\u015b gotowy?<\/p>","protected":false},"excerpt":{"rendered":"<p>Millennials have long been the focal point of marketing strategies due to their substantial purchasing power and technological proficiency. However, a new cohort, Generation Z individuals born between 1997 and 2012 is emerging as a significant consumer base. As of 2024, Generation Z comprises approximately\u00a028% of the global population, translating to over\u00a02.2 billion individuals worldwide\u00a0(Maverish). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[455,454],"class_list":["post-30443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-generation-z","tag-millennials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generation Z: How Millennials are different<\/title>\n<meta name=\"description\" content=\"Discover how Generation Z differs from millennials. Understand their values, behavior, and impact on the modern world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/pl\/pokolenie-z-czym-roznia-sie-millenialsi-i-co-powinnismy-wiedziec\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generation Z: How Millennials are different and what we should know?\" \/>\n<meta property=\"og:description\" content=\"Millennials have long been the focal point of marketing strategies due to their substantial purchasing power and technological proficiency. 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