{"id":49415,"date":"2026-03-31T11:28:21","date_gmt":"2026-03-31T09:28:21","guid":{"rendered":"https:\/\/www.investglass.com\/?p=49415"},"modified":"2026-04-15T12:04:11","modified_gmt":"2026-04-15T10:04:11","slug":"%ec%84%b8%ec%9d%bc%ec%a6%88-%ec%9d%b8%ea%b2%8c%ec%9d%b4%ec%a7%80%eb%a8%bc%ed%8a%b8-%ed%94%8c%eb%9e%ab%ed%8f%bc-%ed%98%84%eb%8c%80-crm%ec%9d%98-%ea%b8%b0%eb%b0%98%ec%9d%b4-%eb%90%98%eb%8a%94-%ec%84%b8","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/sales-engagement-platform-the-sovereign-sales-engine-behind-modern-crm\/","title":{"rendered":"\uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc740 \uc5b4\ub5bb\uac8c \ud604\ub300 CRM \uc131\uacf5\uc744 \uac15\ud654\ud558\ub294\uac00?"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-introduction-to-sales-engagement-platforms-in-2026\">2026\ub144 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc774\uba54\uc77c, \ud1b5\ud654, \uc601\uc0c1, \uc18c\uc15c \ucc44\ub110 \ubc0f \ubcf4\uc548 \ud3ec\ud138 \uc804\ubc18\uc758 \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc744 \uc870\uc728\ud558\uc5ec \uc601\uc5c5 \ud300\uc774 \uc7a0\uc7ac \uace0\uac1d \ubc0f \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ud0b5\ub2c8\ub2e4. 2026\ub144\uc5d0\ub294 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc774 \uc815\uc801\uc778 CRM \uae30\ub85d\uc744 \ub118\uc5b4 \ub3d9\uc801\uc774\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \ub300\ud654\ub85c \ub098\uc544\uac00 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uace0\uc790 \ud558\ub294 \uc870\uc9c1\uc5d0\uac8c \ud544\uc218\uc801\uc778 \uc778\ud504\ub77c\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 CRM \uc704\uc5d0 \ud65c\uc131 \ub808\uc774\uc5b4\ub85c \uc790\ub9ac\uc7a1\uc544, \uacfc\uac70\uc758 \uc218\ub3d9\uc801\uc778 \ub370\uc774\ud130 \uc800\uc7a5\uc18c\ub97c \ub9e4\uc77c\uc758 \uc544\uc6c3\ub9ac\uce58\ub97c \uc548\ub0b4\ud558\ub294 \uc2e4\uc2dc\uac04 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ea%b4%80%ea%b3%84-%ea%b4%80%eb%a6%ac-%eb%b1%85%ed%82%b9%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%a3%bc%ec%9a%94-%ec%a0%84%eb%9e%b5\/\" target=\"_self\">\uad00\uacc4 \uad00\ub9ac\uc790<\/a> \ud6c4\uc18d \uc870\uce58\ub97c \uc218\ub3d9\uc73c\ub85c \ucd94\uc801\ud558\uace0 \uc5b8\uc81c \uc804\ud654\ud574\uc57c \ud558\ub294\uc9c0 \uae30\uc5b5\ud558\uae30 \uc704\ud574 \uc774 \ud50c\ub7ab\ud3fc\uc740 \uc2dc\ud000\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc744 \uae30\ub85d\ud558\uba70 \ud300\uc774 \uc2dc\uac04\uc744 \uc6b0\uc120\uc21c\uc704\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud6c4\uc18d \uc870\uce58 \ubc0f \ud68c\uc758 \uc77c\uc815 \uc608\uc57d\uacfc \uac19\uc740 \uc791\uc5c5 \uc790\ub3d9\ud654\uac00 \ud3ec\ud568\ub418\uc5b4 \uc77c\uc0c1\uc801\uc778 \ud65c\ub3d9\uc744 \uac04\uc18c\ud654\ud558\uc5ec \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \ub354 \uac00\uce58 \uc788\ub294 \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uc2dc\uac04\uc744 \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc601\uc5c5 \ud300\uc774 \uc7a0\uc7ac \uace0\uac1d \ubc0f \uace0\uac1d\uacfc\uc758 \uad00\uacc4 \uad6c\ucd95\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \ub354 \uc758\ubbf8 \uc788\ub294 \uc0c1\ud638 \uc791\uc6a9\uacfc \uac1c\uc120\ub41c \uc601\uc5c5 \uc131\uacfc\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 <a href=\"https:\/\/www.investglass.com\/ko\/%ec%86%8c%eb%b2%84%eb%a6%b0%ec%9d%98-%ec%9d%98%eb%af%b8\/\" target=\"_self\">\uc8fc\uad8c\uc790<\/a>, CRM\uc5d0 \uc9c1\uc811 \ud1b5\ud569\ub41c \uc2a4\uc704\uc2a4 \uae30\ubc18 \ud310\ub9e4 \ucc38\uc5ec \ub808\uc774\uc5b4\uc785\ub2c8\ub2e4. \uc774\ub294 \uaddc\uc81c\ub97c \ubc1b\ub294 \uae08\uc735 \uae30\uad00, \uacf5\uacf5 \uae30\uad00 \ubc0f \ubbf8\uad6d \ub610\ub294 \uc911\uad6d \uae30\uc220\uc758 \uc9c4\uc815\ud55c \ub300\uc548\uc744 \ucc3e\ub294 \uc720\ub7fd \uae30\uc5c5\uc5d0\uac8c \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4. \ubbfc\uac10\ud55c \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc5b4\ub514\uc5d0 \uc800\uc7a5\ub418\uace0 \ub204\uac00 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 \uc6b0\ub824\ud558\ub294 \uc870\uc9c1\uc758 \uacbd\uc6b0 InvestGlass\ub294 \uc2a4\uc704\uc2a4 \ud638\uc2a4\ud305 \ub610\ub294 \uace0\uac1d \uc790\uccb4 \uc778\ud504\ub77c \ub0b4\uc5d0\uc11c\uc758 \uc644\uc804\ud55c \uc628\ud504\ub808\ubbf8\uc2a4 \ubc30\ud3ec\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub370\uc774\ud130 \uc8fc\uad8c, \uc2a4\uc704\uc2a4 \ud638\uc2a4\ud305 \ubc0f \uc628\ud504\ub808\ubbf8\uc2a4 \uc635\uc158\uc740 \ud074\ub77c\uc774\uc5b8\ud2b8 \ud1b5\uc81c\ub97c \ubcf4\ud638\ud558\uba70 InvestGlass\uc758 \uc8fc\uc694 \ucc28\ubcc4\ud654 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc774\ub294 \ucd94\uc0c1\uc801\uc778 \ubb38\uc81c\uac00 \uc544\ub2d9\ub2c8\ub2e4. 2020\ub144\uc5d0\uc11c 2026\ub144 \uc0ac\uc774\uc5d0 \uc601\uc5c5 \ucc38\uc5ec \ub3c4\uad6c\uc758 \ucc44\ud0dd\uc774 \uadf9\uc801\uc73c\ub85c \uac00\uc18d\ud654\ub418\uc5c8\uc73c\uba70, 2025\ub144\uae4c\uc9c0 \uae08\uc735 \uae30\uad00\uc758 70~80%\uac00 \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc744 \uad6c\ud604\ud560 \uac83\uc785\ub2c8\ub2e4. \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac\uc790 \ubc0f \ubcf4\ud5d8\uc0ac\ub294 \uaddc\uc815 \uc900\uc218 \uc544\uc6c3\ub9ac\uce58\ub97c \ub300\uaddc\ubaa8\ub85c \uad00\ub9ac\ud558\ub824\uba74 \uaddc\uc81c \uc81c\uc57d\uacfc \uc804\ub7b5\uc801 \ub3c5\ub9bd\uc131\uc744 \ubaa8\ub450 \uc874\uc911\ud558\ub294 \uae30\uc220\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc778\uc2dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc2dc\uc7a5\uc740 2020\ub144\ubd80\ud130 \uc5f0\ud3c9\uade0 25~30%\uc758 \ubcf5\ud569 \uc131\uc7a5\ub960\uc5d0 \ud798\uc785\uc5b4 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 100\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \uc870\uc9c1\uc774 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\ub294 \ubc29\uc2dd\uc758 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. \ub2e4\uc74c \uc139\uc158\uc5d0\uc11c\ub294 \uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc774 \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc744 \ud558\ub294\uc9c0, \uaddc\uc81c \uc0b0\uc5c5\uc5d0 \uc65c \uc911\uc694\ud55c\uc9c0, \uadf8\ub9ac\uace0 InvestGlass\uac00 \uc8fc\uad8c \ud504\ub808\uc784\uc6cc\ud06c \ub0b4\uc5d0\uc11c \uc774\ub7ec\ud55c \uae30\ub2a5\uc744 \uc5b4\ub5bb\uac8c \uc81c\uacf5\ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-sales-engagement-platform\">\uc138\uc77c\uc988 \uc5d4\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc601\uc5c5 \ud300\uacfc \uc7a0\uc7ac \uace0\uac1d \uac04\uc758 \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc744 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc870\uc815\ud558\uace0 \ucd94\uc801\ud558\ub294 \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uc800\uc7a5\ud558\uac70\ub098 \uc774\uc804 \ud1b5\ud654\ub97c \uae30\ub85d\ud558\ub294 \uac83\uc744 \ub118\uc5b4\uc12d\ub2c8\ub2e4. \ub300\uc2e0, \uc544\uc6c3\ub9ac\uce58 \uc2dc\ud000\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0, \uc791\uc5c5\uc744 \uc6b0\uc120\uc21c\uc704\ud654\ud558\uba70, \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uc5ec \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \uc548\ub0b4\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uad00\ub9ac\ud558\uace0 \ucd5c\uc801\ud654\ud568\uc73c\ub85c\uc368, \uc774 \ud50c\ub7ab\ud3fc\uc740 \uac01 \uc811\uc810\uc774 \ucd94\uc801\ub418\uace0, \uac1c\uc778\ud654\ub418\uba70, \uc601\uc5c5 \uc131\uacfc \uac1c\uc120\uc5d0 \uae30\uc5ec\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ub3c4\uad6c\ub294 CRM \ub370\uc774\ud130\uc640 \ud1b5\uc2e0 \uae30\ub2a5, \uc790\ub3d9\ud654 \uc6cc\ud06c\ud50c\ub85c\uc6b0, \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc\ub97c \ud1b5\ud569\ud569\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \ub85c\uadf8\uc778\ud558\uba74 \uace0\uac1d \uc815\ubcf4\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad8c\uc7a5 \uc870\uce58, \uc608\uc815\ub41c \uc791\uc5c5, \uacf5\uc720\ub41c \ubaa8\ub4e0 \uc774\uba54\uc77c, \ud1b5\ud654, \ubb38\uc11c\uc758 \uc804\uccb4 \uae30\ub85d\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ud569\uc744 \ud1b5\ud574 \ud50c\ub7ab\ud3fc\uc740 \ucd94\uce21\uc774 \uc544\ub2cc \uc2e4\uc81c \ucc38\uc5ec \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c \ub2e4\uc74c \ucd5c\uc801\uc758 \uc870\uce58\ub97c \uc81c\uc548\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uaddc\uc81c \uc0b0\uc5c5\uc758 \uad6c\uccb4\uc801\uc778 \uc608\ub97c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. MiFID II \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ud22c\uc790 \uc81c\uc548\uc11c\ub97c \uc900\ube44\ud558\ub294 \uc790\uc0b0 \uad00\ub9ac\uc790\ub294 \ud544\uc218 \uacf5\uac1c \ub0b4\uc6a9\uc774 \ud3ec\ud568\ub41c \uc790\ub3d9 \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d\uc774 \uc774\uba54\uc77c\uc744 \uc5f4\uace0 \uc77d\uc5c8\ub294\uc9c0 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uc561 \uc790\uc0b0\uac00\uc640\uc758 \ud68c\uc758 \uc77c\uc815\uc744 \uc7a1\ub294 \uac1c\uc778 \uc740\ud589\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc9c1\uc811 \uce98\ub9b0\ub354 \ucd08\ub300\ub97c \ubcf4\ub0b4\uace0 3\uc77c \uc774\ub0b4\uc5d0 \uc751\ub2f5\uc774 \uc5c6\uc73c\uba74 \uc790\ub3d9 \uc54c\ub9bc\uc744 \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4. KYC \ubb38\uc11c \uc694\uccad\uc744 \ud6c4\uc18d \uc870\uce58\ud558\ub294 \uaddc\uc815 \uc900\uc218 \ud300\uc740 \ub9c8\uac10\uc77c\uc774 \ub2e4\uac00\uc624\uba74 \uc5d0\uc2a4\uceec\ub808\uc774\uc158 \uc6cc\ud06c\ud50c\ub85c\ub97c \ud2b8\ub9ac\uac70\ud558\uc5ec \uc544\ubb34\uac83\ub3c4 \ub204\ub77d\ub418\uc9c0 \uc54a\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\ud1b5\uc801\uc778 CRM\uacfc \uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc758 \ucc28\uc774\ub294 \uc2e4\uc81c \uc5c5\ubb34\uc5d0\uc11c \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. CRM\uc740 \uc9c0\ub09c \ud654\uc694\uc77c\uc5d0 \uc7a0\uc7ac \uace0\uac1d\uacfc \ud1b5\ud654\ud588\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc800\uc7a5\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc5b4\uc81c \ub450 \ubc88 \uc774\uba54\uc77c\uc744 \uc5f4\uc5b4\ubcf4\uc558\uace0 \ub2f5\uc7a5\uc774 \uc5c6\uc5c8\uc73c\uba70, \ucc38\uc5ec \uc810\uc218\uac00 \ub192\uc544\uc84c\uc73c\ubbc0\ub85c \uc624\ub298 \uc544\uce68\uc5d0 \uc804\ud654\ud558\ub77c\uace0 \uc81c\uc548\ud569\ub2c8\ub2e4. CRM\uc740 \uae30\ub85d\uc744 \uc800\uc7a5\ud558\ub294 \ubc18\uba74, \uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc740 \uc2e4\ud589\uc744 \uc8fc\ub3c4\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc \ub0b4\uc758 \uc790\ub3d9\ud654 \uae30\ub2a5\uc740 \uc218\ub3d9 \ub370\uc774\ud130 \uc785\ub825\uc758 \ud544\uc694\uc131\uc744 \uc5c6\uc560 \ub370\uc774\ud130 \uc815\ud655\uc131\uc744 \ubcf4\uc7a5\ud558\uace0 \uc601\uc5c5\ud300\uc758 \uc18c\uc911\ud55c \uc2dc\uac04\uc744 \uc808\uc57d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac\uc0ac \ubc0f \uaddc\uc81c \ub300\uc0c1 \uae30\uc5c5\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c CRM \ubc0f \ub124\uc774\ud2f0\ube0c \uc601\uc5c5 \ucc38\uc5ec \uae30\ub2a5\uc744 \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud1b5\ud569\ud569\ub2c8\ub2e4. \ubbf8\uad6d \ub610\ub294 \uc911\uad6d \uacf5\uae09\uc5c5\uccb4\uc758 \uc678\ubd80 \ub3c4\uad6c\ub97c \ucd94\uac00\ud558\ub294 \ub300\uc2e0 InvestGlass\ub294 \uc601\uc5c5 \ucc38\uc5ec \uae30\ub2a5\uc744 \uc2a4\uc704\uc2a4 \uc778\ud504\ub77c\uc5d0 \uc9c1\uc811 \ub0b4\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 InvestGlass\ub294 \uc601\uc5c5\ud300\uc774 \uc720\ub7fd\uc758 \uaddc\uc81c \uae30\ub300\uce58\ub97c \uc874\uc911\ud558\uace0 \uace0\uac1d \uc8fc\uad8c\uc744 \ubcf4\ud638\ud558\ub294 \uc2dc\uc2a4\ud15c \ub0b4\uc5d0\uc11c \ubaa8\ub4e0 \uc544\uc6c3\ub9ac\uce58, \uc790\ub3d9\ud654 \ubc0f \ubd84\uc11d\uc744 \uad00\ub9ac\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-CRM-for-Small-Business-Needs.png\" alt=\"\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc744 \uc704\ud55c InvestGlass CRM\" class=\"wp-image-44219\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-CRM-for-Small-Business-Needs.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-CRM-for-Small-Business-Needs-300x225.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-CRM-for-Small-Business-Needs-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc744 \uc704\ud55c InvestGlass CRM<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-modern-state-of-sales-engagement\">\uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc758 \ud604\ub300\uc801 \ud604\ud669<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2026\ub144\uae4c\uc9c0 \ucd5c\uace0\uc758 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc634\ub2c8\ucc44\ub110 \ucc38\uc5ec, \uc790\ub3d9\ud654\ub41c \ub9ac\ub4ec, \ub300\ud654 \uc778\ud154\ub9ac\uc804\uc2a4, AI \uc810\uc218 \ucc45\uc815\uc744 \ud45c\uc900 \uae30\ub2a5\uc73c\ub85c \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc601\uc5c5\ud300\uc744 \uc704\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uae30\ub2a5\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc601\uc5c5 \uc131\uacfc\uc5d0 \uc9c4\uc9c0\ud55c \ubaa8\ub4e0 \uc870\uc9c1\uc758 \uae30\ubcf8 \uc694\uad6c \uc0ac\ud56d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d \ucc38\uc5ec \ubc0f \uc751\ub2f5\ub960\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc774\uba54\uc77c, \uc804\ud654, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc870\uc815\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc9c0\uc6d0\ud558\ub294 \uba40\ud2f0\ucc44\ub110 \uc544\uc6c3\ub9ac\uce58\uac00 \uc774\uc81c \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud604\ub300 \uad6c\ub9e4\uc790\ub4e4\uc740 \uc774\uba54\uc77c, \ubcf4\uc548 \ud3ec\ud138, \ud654\uc0c1 \ud1b5\ud654, \uba54\uc2dc\uc9d5 \uc571 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac1c\uc778\ud654\ub41c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc640 \uc18c\ud1b5\ud558\uae30 \uc804\uc5d0 \ub3c5\ub9bd\uc801\uc73c\ub85c \uc870\uc0ac\ud558\uba70 \uc774\ubbf8 \uc815\ubcf4\ub97c \uac00\uc9c0\uace0 \ub300\ud654\uc5d0 \ucc38\uc5ec\ud569\ub2c8\ub2e4. \uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc758 \uc9c1\uad00\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4\ub294 \uad50\uc721 \uc2dc\uac04\uc744 \uc904\uc774\uace0, \ub3c4\uc785\uc744 \uac00\uc18d\ud654\ud558\uba70, \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud558\uc5ec \ud300\uc774 \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc27d\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub3c4\uad6c\ub294 \ubaa8\ub4e0 \ucc44\ub110\uc774 \uc77c\uad00\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uace0 \uc5b4\ub5a4 \uc811\uc810\ub3c4 \uace0\ub9bd\ub418\uc9c0 \uc54a\ub3c4\ub85d \ubcf4\uc7a5\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c \ubcf5\uc7a1\uc131\uc744 \uc870\uc815\ud569\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc774 \uadc0\uc0ac\uc758 \ud3ec\ud138\uc5d0\uc11c \ub3d9\uc601\uc0c1\uc744 \uc2dc\uccad\ud558\uba74, \ud50c\ub7ab\ud3fc\uc740 \ud574\ub2f9 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ud560\ub2f9\ub41c \uad00\uacc4 \uad00\ub9ac\uc790\ub85c\ubd80\ud130 \uc790\ub3d9\uc73c\ub85c \ud6c4\uc18d \uc774\uba54\uc77c\uc744 \ud2b8\ub9ac\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI \uae30\ubc18 \uae30\ub2a5\uc740 \uac00\ub2a5\ud55c \uac83\uc758 \ubc94\uc704\ub97c \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ucee8\ubc84\uc138\uc774\uc158 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 85~90%\uc758 \uc815\ud655\ub3c4\ub85c \ud1b5\ud654\ub97c \ub179\ucde8\ud558\uace0, \uc218\uc218\ub8cc \uc6b0\ub824\ub098 \uc704\ud5d8 \ud68c\ud53c\uc640 \uac19\uc740 \uc8fc\uc81c\ub97c \uac10\uc9c0\ud558\uae30 \uc704\ud574 \uac10\uc815\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc601\uc5c5 \ub9ac\ub354\ub294 \uc774\ub7ec\ud55c \ud1b5\ucc30\ub825\uc744 \uac80\ud1a0\ud558\uc5ec \ud300\uc744 \ucf54\uce6d\ud558\uac70\ub098 \uc2a4\ud06c\ub9bd\ud2b8\ub97c \ub2e4\ub4ec\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c \ucd5c\uc801 \ud589\ub3d9 \ucd94\ucc9c\uc740 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc9c1\uac10\ubcf4\ub2e4\ub294 \ucc38\uc5ec \uc2e0\ud638\ub97c \uae30\ubc18\uc73c\ub85c \ud558\ub8e8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \ud50c\ub7ab\ud3fc\uc740 \uaddc\uc81c \ud45c\uc900\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uae30 \uc704\ud574 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ud6c4\uc18d \uc774\uba54\uc77c\uc744 \uc790\ub3d9\uc73c\ub85c \ucd08\uc548 \uc791\uc131\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\ub4e4\uc740 \uc774\ub7ec\ud55c \uae30\ub2a5\ub4e4\uc744 \uc5f4\uc815\uc801\uc73c\ub85c \ubc1b\uc544\ub4e4\uc600\uc2b5\ub2c8\ub2e4. 2024\ub144\uacfc 2026\ub144 \uc0ac\uc774\uc5d0 \uc720\ub7fd\uc758 \ud504\ub77c\uc774\ube57 \ubc45\ud06c\ub4e4\uc740 \uc5c4\uaca9\ud55c \uaddc\uc81c \uac10\ub3c5 \ud558\uc5d0 \uad6d\uacbd \uac04 \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud558\uae30 \uc704\ud574 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \uba54\uc2dc\uc9d5, \ub3c4\uad6c \ubc0f \uc790\ub3d9\ud654\ub97c \ud558\ub098\uc758 \ud658\uacbd\uc73c\ub85c \ud1b5\ud569\ud558\uc5ec \uc5ec\ub7ec \uc601\uc5c5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110\uc744 \ud1b5\ud569\ud558\uace0 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud569\ub2c8\ub2e4. 2025\ub144 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 AI\ub97c \uc0ac\uc6a9\ud558\ub294 \uc720\ub7fd \uc790\uc0b0 \uad00\ub9ac \ud68c\uc0ac\ub4e4\uc740 <a href=\"https:\/\/www.investglass.com\/ko\/%eb%a6%ac%eb%93%9c-%ec%8a%a4%ec%bd%94%ec%96%b4%eb%a7%81-%eb%aa%a8%eb%8d%b8%ec%9d%b4%eb%9e%80\/\" target=\"_self\">\uc790\uc2e0\uc744 \uc704\ud55c \ub4dd\uc810<\/a> \uc218\ub3d9 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc758\uc874\ud558\ub294 \uacbd\uc6b0\uc640 \ube44\uad50\ud588\uc744 \ub54c \uc6b0\uc120\uc21c\uc704 \uc9c0\uc815\uc740 \uac70\ub798 \uc8fc\uae30\ub97c 40% \ub354 \ube60\ub974\uac8c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc774\ub7ec\ud55c \ud604\ub300\uc801\uc778 \uae30\ub2a5\uc744 \uc2a4\uc704\uc2a4 \ub610\ub294 \uc628\ud504\ub808\ubbf8\uc2a4 \uc778\ud504\ub77c \ub0b4\uc5d0\uc11c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uae08\uc735 \uae30\uad00\uc5d0\uac8c \uc774\ub294 \ub2e8\uc21c\ud55c \uae30\uc220\uc801 \uc120\ud638\ub3c4\uac00 \uc544\ub2d9\ub2c8\ub2e4. AI \ucc98\ub9ac \ubc0f \ubbfc\uac10\ud55c \uae08\uc735 \ub370\uc774\ud130\ub97c \uc8fc\uad8c \ud658\uacbd \ub0b4\uc5d0 \ubcf4\uad00\ud558\uba74 \uae30\ubc00\uc131\uc774 \uc720\uc9c0\ub418\uace0 2020\ub144 Schrems II\uc640 \uac19\uc740 \uc0ac\uac74 \uc774\ud6c4 \uc810\uc810 \uc5c4\uaca9\ud574\uc9c4 \uc720\ub7fd \uaddc\uc81c \uae30\ub300\uce58\ub97c \ucda9\uc871\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-sales-engagement-matters-for-regulated-industries\">\uaddc\uc81c \uc0b0\uc5c5\uc5d0\uc11c \uc601\uc5c5 \ucc38\uc5ec\uac00 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec\ub294 \ub2e8\uc21c\ud788 \uc774\uba54\uc77c\uc744 \ub354 \ub9ce\uc774 \ubcf4\ub0b4\uac70\ub098 \uc804\ud654\ub97c \ub354 \ub9ce\uc774 \uac70\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uaddc\uc81c \uc0b0\uc5c5\uc758 \uacbd\uc6b0, \uac10\uc0ac \uc2ec\uc0ac\ub97c \uacac\ub51c \uc218 \uc788\ub294 \ucd94\uc801 \uac00\ub2a5\ud558\uace0 \uaddc\uc815\uc744 \uc900\uc218\ud558\uba70 \uc2dc\uae30\uc801\uc808\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0c1\ud638 \uc791\uc6a9\uc740 \uae30\ub85d\ub418\uc5b4\uc57c \ud558\uace0, \ubaa8\ub4e0 \uacf5\uac1c\ub294 \uc785\uc99d \uac00\ub2a5\ud574\uc57c \ud558\uba70, \ubaa8\ub4e0 \uc21c\uc11c\ub294 \uc2b9\uc778\ub41c \ud504\ub85c\ud1a0\ucf5c\uc744 \ub530\ub77c\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc740\ud589, \ubcf4\ud5d8\uc0ac, \uc790\uc0b0 \uc6b4\uc6a9\uc0ac \ubc0f \uacf5\uacf5 \ubd80\ubb38 \uae30\uad00\uc740 \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uaddc\uc81c \ud45c\uc900\uc744 \ucda9\uc871\ud568\uc744 \uc785\uc99d\ud574\uc57c \ud558\ub294 \uac15\ub3c4 \ub192\uc740 \uc555\ubc15\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. GDPR\uc740 \ub3d9\uc758 \ubc0f \uc801\uc808\ud55c \ub370\uc774\ud130 \ucc98\ub9ac \uc99d\uac70\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4. MiFID II\ub294 \uc801\ud569\uc131 \ud3c9\uac00 \uc99d\uac70\ub97c \uc694\uad6c\ud569\ub2c8\ub2e4. FINMA\ub294 \uc2a4\uc704\uc2a4 \uae08\uc735 \uae30\uad00\uc774 \uaddc\uc81c \uae30\uad00\uc774 \uc678\uad6d \uc0ac\ubc95\uad8c\uc758 \uac1c\uc785 \uc5c6\uc774 \uc811\uadfc\ud560 \uc218 \uc788\ub294 \uae30\ub85d\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \uae30\ub300\ud569\ub2c8\ub2e4. \ubbf8\uad6d \uc11c\ubc84\uc5d0 \ub370\uc774\ud130\ub97c \uc800\uc7a5\ud558\ub294 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \ub9ce\uc740 \uc720\ub7fd \uae30\uc5c5\uc774 \ub354 \uc774\uc0c1 \uc218\uc6a9\ud560 \uc218 \uc5c6\ub294 \uc704\ud5d8\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4. \uc601\uc5c5 \uc870\uc9c1\uc740 \uc774\ub7ec\ud55c \uaddc\uc81c \ud658\uacbd\uc5d0\uc11c \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\uace0 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uae30 \uc704\ud574 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc5d0 \uc810\uc810 \ub354 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc801\uc808\ud55c \uc601\uc5c5 \ucc38\uc5ec\uac00 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uc0c1\ub2f9\ud569\ub2c8\ub2e4. 2023\ub144 \uac00\ud2b8\ub108 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\ub294 \uc870\uc9c1\uc740 \ud30c\uc774\ud504\ub77c\uc778 \uc18d\ub3c4\uac00 28% \ube68\ub77c\uc9c0\uace0, \uc2b9\ub960\uc774 22% \ub192\uc544\uc84c\uc73c\uba70, \uad00\ub9ac \uc791\uc5c5\uc5d0 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uc774 40% \ub2e8\ucd95\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubcf4\ud5d8 \uc5c5\uacc4\uc5d0\uc11c\ub294 2025\ub144 \ub9e5\ud0a8\uc9c0 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc21c\ucc28\uc801\uc778 \uc544\uc6c3\ub9ac\uce58\ub97c \uc0ac\uc6a9\ud55c \uae30\uc5c5\ub4e4\uc774 \uad50\ucc28 \ud310\ub9e4\uc728\uc744 35% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc740 \uc0ac\uc18c\ud55c \uac1c\uc120\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub294 \uc601\uc5c5 \uc0dd\uc0b0\uc131\uacfc \uc218\uc775 \uc131\uc7a5\uc5d0 \uc788\uc5b4 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uac15\ub825\ud55c \uc601\uc5c5 \ucc38\uc5ec \uc804\ub7b5\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368 \uc870\uc9c1\uc740 \uc601\uc5c5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ub9de\ucda4\ud654\ud558\uace0, \uac00\uc2dc\uc131\uacfc \ucc45\uc784\uc131\uc744 \ub192\uc774\uba70, \ub2e4\ucc44\ub110 \ucc38\uc5ec\uc640 \uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc804\ud658\uc728\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, CRM, \uaddc\uc815 \uc900\uc218 \ub3c4\uad6c \ubc0f \ucd5c\uc804\uc120 \uc601\uc5c5 \uc2e4\ud589 \uac04\uc758 \uaca9\ucc28\ub97c \ud574\uc18c\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud300\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc0dd\uc131\ud558\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc721\uc131\ud569\ub2c8\ub2e4. CRM\uc740 \ubaa8\ub4e0 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc800\uc7a5\ud569\ub2c8\ub2e4. \uaddc\uc815 \uc900\uc218 \ub3c4\uad6c\ub294 \uc2b9\uc778 \ubc0f \uacf5\uac1c\ub97c \uad00\ub9ac\ud569\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc18c\ud1b5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ed%8c%90%eb%a7%a4-%eb%a7%88%ea%b0%90-%eb%b0%a9%eb%b2%95-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%a3%bc%ec%9a%94-%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ed%8c%81\/\" target=\"_self\">\uac70\ub798 \uc131\uc0ac<\/a> \ud1b5\ud569\uc801\uc778 \ucc38\uc5ec \uacc4\uce35 \uc5c6\uc774\ub294 \uc774\ub7ec\ud55c \uc2dc\uc2a4\ud15c\ub4e4\uc740 \uc0ac\uc77c\ub85c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ub3c4\uad6c\ub97c \uc804\ud658\ud558\uace0, \ud6c4\uc18d \uc870\uce58\ub97c \ub193\uce58\uba70, \uc77c\uad00\ub418\uc9c0 \uc54a\uc740 \ubb38\uc11c\ub97c \uc791\uc131\ud558\ub294 \ub370 \uc2dc\uac04\uc744 \ub0ad\ube44\ud569\ub2c8\ub2e4. \uace0\uac1d \uc9c4\ud589 \uc0c1\ud669\uc744 \uc774\ud574\ud558\uace0, \ucc38\uc5ec \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uba70, \uad81\uadf9\uc801\uc73c\ub85c \uc601\uc5c5 \uc131\uacfc\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc601\uc5c5 \ud37c\ub110\uc744 \ubd84\uc11d\ud558\uace0 \ud574\ub2f9 \ud750\ub984\uc744 \uce21\uc815\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad00\uacc4 \uad00\ub9ac\uc790\uac00 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uc5c6\uc774 \ud65c\ub3d9\ud560 \ub54c\uc640 \uc788\uc744 \ub54c\uc758 \ub300\uc870\ub97c \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. \ud50c\ub7ab\ud3fc\uc774 \uc5c6\uc73c\uba74 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \uc791\uc5c5\uc5d0 \uc2dc\ub2ec\ub9ac\uace0, \ud6c4\uc18d \uc5c5\ubb34\ub97c \uc78a\uc5b4\ubc84\ub9ac\uba70, \uaddc\uc815 \uc900\uc218 \ubd80\uc11c\uc5d0 \ud544\uc218 \uacf5\uac1c \ubb38\uc11c\ub97c \ubcf4\ub0c8\uc74c\uc744 \uc99d\uba85\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. 2023\ub144 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc218\ub3d9 \ucd94\uc801\uc5d0 \uc758\uc874\ud560 \ub54c \ucd5c\uc801\uc758 \ud6c4\uc18d \uc2dc\uac04 \ucc3d\uc744 47% \ub193\uce5c\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc774 \uc788\uc73c\uba74 \ubaa8\ub4e0 \uc5c5\ubb34\uac00 \uc608\uc57d\ub418\uace0, \ubaa8\ub4e0 \uc18c\ud1b5\uc774 \uae30\ub85d\ub418\uba70, \uc2b9\uc778\ub41c \ud50c\ub808\uc774\ubd81\uc5d0 \ub530\ub77c \ubaa8\ub4e0 \uc2dc\ud000\uc2a4\uac00 \uc2e4\ud589\ub429\ub2c8\ub2e4. \ud6a8\uc728\uc131\uc740 50% \ud5a5\uc0c1\ub418\uace0 \uac10\uc0ac \ucd94\uc801\uc740 \uc790\ub3d9\ud654\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc720\ub7fd \uaddc\uc81c \ub300\uc0c1 \uc870\uc9c1\uc758 \uacbd\uc6b0, \ud6a8\uacfc\uc801\uc778 \uc601\uc5c5 \ucc38\uc5ec\ub294 GDPR, FINMA, BaFin \ubc0f FCA \uc9c0\uce68\ub3c4 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. \ubc14\ub85c \uc774 \uc9c0\uc810\uc5d0\uc11c \uc8fc\uad8c \ud638\uc2a4\ud305\uc774 \uc804\ub7b5\uc801\uc73c\ub85c \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4. \ubbf8\uad6d \uc778\ud504\ub77c\ub97c \ud1b5\ud574 \ub370\uc774\ud130\ub97c \ub77c\uc6b0\ud305\ud558\ub294 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc870\uc9c1\uc744 \uc720\ub7fd\uc758 \ub370\uc774\ud130 \ubcf4\ud638 \uc758\ubb34\uc640 \ucda9\ub3cc\ud560 \uc218 \uc788\ub294 \ucd08\uad6d\uac00\uc801 \uc811\uadfc \uc704\ud5d8\uc5d0 \ub178\ucd9c\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-compelling-need-for-a-sales-engagement-platform\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc758 \uc124\ub4dd\ub825 \uc788\ub294 \ud544\uc694\uc131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uaddc\uc81c \uc0b0\uc5c5\uc758 \uc601\uc5c5\ud300\uc740 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc774 \uc9c1\uc811\uc801\uc73c\ub85c \ud574\uacb0\ud558\ub294 \uad6c\uccb4\uc801\uc778 \ubb38\uc81c\uc810\uc744 \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\ud300\uc774 \ub9cc\ub4e0 \ucf58\ud150\uce20\ub97c \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc804\ud600 \uc0ac\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. 2023\ub144 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud305 \ucf58\ud150\uce20\uc758 60~70%\uac00 \uc601\uc5c5\ud300\uc774 \ucc3e\uc9c0 \ubabb\ud558\uac70\ub098 \uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud560\uc9c0 \ubaa8\ub974\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud6c4\uc18d \uc870\uce58 \uc791\uc5c5\uc774 \ub204\ub77d\ub418\uc5b4 \ub9ac\ub4dc\uac00 \uc2dd\uc5b4\ubc84\ub9bd\ub2c8\ub2e4. \ud300\uc6d0 \uac04 \ubb38\uc11c\ud654\uac00 \ub2ec\ub77c \uaddc\uc815 \uc900\uc218 \uaca9\ucc28\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubd88\ub7c9\ud55c \ud6c4\uc18d \uc870\uce58\ub85c \uc778\ud55c \uc218\uc775 \uc190\uc2e4 \uaddc\ubaa8\ub294 \uc0c1\ub2f9\ud569\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uccb4\uacc4\uc801\uc778 \ub9ac\ub4ec \uc5c6\uc774 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \ucd5c\uc801\uc758 \ud6c4\uc18d \uc870\uce58 \uae30\ud68c\ub97c 79% \ub193\uce69\ub2c8\ub2e4. \ubd84\uc0b0\ub41c \ub3c4\uad6c\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc815\ubcf4\ub97c \uac80\uc0c9\ud558\uace0 \ud65c\ub3d9\uc744 \uc218\ub3d9\uc73c\ub85c \uae30\ub85d\ud558\ub294 \ub370 \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\uba74\uc11c \uc601\uc5c5 \uc8fc\uae30\ub97c 25%\uae4c\uc9c0 \ub298\ub9bd\ub2c8\ub2e4. \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8 \uae30\ubc18 \ucd94\uc801\uc740 \uc624\ub958\ub97c \ubc1c\uc0dd\uc2dc\ud0a4\uace0 \uac10\uc0ac \ub97c \uac70\uc758 \ubd88\uac00\ub2a5\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \ucf00\uc774\ub358\uc2a4\uc640 \ud50c\ub808\uc774\ubd81\uc744 \ud1b5\ud574 \uad6c\uc870\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc790\uaca9\uc774 \ub41c \uc7a0\uc7ac \uace0\uac1d\uc774 \uc2dc\uc2a4\ud15c\uc5d0 \ub4e4\uc5b4\uc624\uba74 \uc790\ub3d9\uc801\uc73c\ub85c \uc77c\uad00\ub418\uace0 \uac10\uc0ac \uac00\ub2a5\ud55c \uc77c\ub828\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uccab\ub0a0 \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c\uc774 \ubc1c\uc1a1\ub429\ub2c8\ub2e4. \uc751\ub2f5\uc774 \uc5c6\uc73c\uba74 3\uc77c\ucc28\uc5d0 \uc804\ud654 \ud1b5\ud654\uac00 \ud2b8\ub9ac\uac70\ub429\ub2c8\ub2e4. 7\uc77c\ucc28\uc5d0\ub3c4 \uc7a0\uc7ac \uace0\uac1d\uc774 \ucc38\uc5ec\ud558\uc9c0 \uc54a\uc73c\uba74 \uc0c1\uae09 \uad00\uacc4 \uad00\ub9ac\uc790\ub85c \uaca9\uc0c1\ub429\ub2c8\ub2e4. \ubaa8\ub4e0 \ub2e8\uacc4\ub294 \ub85c\uadf8\uc5d0 \uae30\ub85d\ub418\uace0 \ud0c0\uc784\uc2a4\ud0ec\ud504\uac00 \ucc0d\ud788\uba70 \uc2b9\uc778\ub41c \ud15c\ud50c\ub9bf\uc5d0 \uc5f0\uacb0\ub429\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uc790\ub3d9\ud654\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \ucc38\uc5ec \uc804\ub7b5\uc744 \ud1b5\ud574 \ud300\uc774 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4, \uc790\uaca9 \ubd80\uc5ec \ubc0f \uc721\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90c\uc73c\ub85c\uc368 \uc7a0\uc7ac \uace0\uac1d \uc0dd\uc131\ub3c4 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2a4\uc704\uc2a4 \ud504\ub77c\uc774\ube57 \ubc45\ud06c\uc758 \uad00\uacc4 \uad00\ub9ac\uc790\uac00 150\uba85\uc758 \uace0\uc561 \uc790\uc0b0\uac00 \uace0\uac1d\uc5d0\uac8c \uc5f0\ub77d\ud558\ub294 \uac83\uc744 \uc0dd\uac01\ud574 \ubd05\uc2dc\ub2e4. \uc790\ub3d9\ud654 \uc5c6\uc774\ub294 \ubd84\uae30\ubcc4 \uac80\ud1a0\uac00 \ud589\uc815\uc801\uc73c\ub85c \uc545\ubabd\uc774 \ub429\ub2c8\ub2e4. InvestGlass\ub97c \uc0ac\uc6a9\ud558\uba74 \uad00\ub9ac\uc790\ub294 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc694\uc57d\uc744 \uccab\ub0a0\uc5d0 \ubcf4\ub0b4\uace0, \uc14b\uc9f8 \ub0a0\uc5d0 \ud1b5\ud654 \uc54c\ub9bc\uc744 \uc608\uc57d\ud558\uace0, 7\uc77c\uc9f8\uc5d0 \uc5c5\ub370\uc774\ud2b8\ub41c KYC \ubb38\uc11c\ub97c \uc694\uccad\ud558\ub294 \ubcf4\uc548 \ud3ec\ud138 \uc54c\ub9bc\uc744 \ud2b8\ub9ac\uac70\ud558\ub294 \uc2dc\ud000\uc2a4\ub97c \uad6c\uc131\ud569\ub2c8\ub2e4. \uc218\ub3d9 \uc791\uc5c5\uc740 40% \uac10\uc18c\ud558\uba70, \ucc38\uc5ec \uc810\uc218\ub97c \ud1b5\ud574 \uc790\ub3d9\uc801\uc73c\ub85c \ucd94\uac00 \ud310\ub9e4 \uae30\ud68c\uac00 \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uc601\uc5c5 \ud300\uc774 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \ud655\uc7a5\ub418\ub3c4\ub85d \uc124\uacc4\ub418\uc5b4 \uc790\ub3d9\ud654\uc640 \uad6c\uc870\ud654\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uc601\uc5c5 \ub178\ub825\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc774\ub7ec\ud55c \ud50c\ub808\uc774\ubd81\uc744 \uc720\ub7fd \ud1b5\uc81c \ud558\uc5d0 \uc788\ub294 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uc2a4\ud0dd\uc5d0 \ub0b4\uc7a5\ud569\ub2c8\ub2e4. \uc790\uc0b0 \uad00\ub9ac\uc790\uc640 \uace0\uac1d \uac04\uc758 \ubbfc\uac10\ud55c \ud1b5\uc2e0\uc740 \ubbf8\uad6d \ub610\ub294 \uc911\uad6d \uc778\ud504\ub77c\ub97c \ud1b5\uacfc\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uae30\ubc00 \uc720\uc9c0\uac00 \ucd5c\uc6b0\uc120\uc778 \uc870\uc9c1\uc758 \uacbd\uc6b0, \uc774\ub7ec\ud55c \uc544\ud0a4\ud14d\ucc98 \uc120\ud0dd\uc740 \uc120\ud0dd \uc0ac\ud56d\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uadfc\ubcf8\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-effective-sales-engagement-benefits-clients\">\uc601\uc5c5 \ucc38\uc5ec\uac00 \uace0\uac1d\uc5d0\uac8c \ubbf8\uce58\ub294 \ud6a8\uacfc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uac1c\uc778\ud654\ub41c \ub9de\ucda4 \uc815\ubcf4 \uc81c\uacf5\uc740 \uc815\ubcf4 \uacfc\ubd80\ud558\ub97c \ud574\uc18c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ub274\uc2a4\ub808\ud130\ub97c \ubc1b\ub294 \ub300\uc2e0, \uace0\uac1d\uc740 \uc2e4\uc81c \ud3ec\ud2b8\ud3f4\ub9ac\uc624, \uc704\ud5d8 \uc131\ud5a5, \ucd5c\uadfc \ud589\ub3d9\uc744 \uae30\ubc18\uc73c\ub85c \uad00\ub828\uc131 \ub192\uc740 \uc81c\uc548\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ud300\uc740 \ub300\uaddc\ubaa8\ub85c \uac1c\uc778\ud654\ub41c \uc811\uadfc\uc744 \ud560 \uc218 \uc788\uc73c\uba70, \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uac01 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uac1c\ubcc4 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825(\uc608: \ud589\ub3d9, \uc120\ud638\ub3c4, \uc751\ub2f5)\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ud300\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \ub354\uc6b1 \uc138\ubc00\ud558\uac8c \uc870\uc815\ud558\uace0 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 AI \uae30\ubc18 \ub9de\ucda4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uc77c\ubc18\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc5d0 \ube44\ud574 \uc751\ub2f5\ub960\uc774 32% \ub354 \ub192\uc558\uc2b5\ub2c8\ub2e4. \ubc14\uc05c \uc784\uc6d0\uacfc \uace0\uc561 \uc790\uc0b0\uac00\uc5d0\uac8c \uc774\ub7ec\ud55c \uad00\ub828\uc131\uc740 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud300\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \ud611\ub825\ud558\uba74 \uace0\uac1d \uacbd\ud5d8\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4. \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \ubaa8\ub4e0 \ud300\uc6d0\uc5d0\uac8c \uc804\uccb4 \uc0c1\ud638 \uc791\uc6a9 \uae30\ub85d\uc744 \ubcf4\uc5ec\uc90c\uc73c\ub85c\uc368 \uc911\ubcf5 \uc694\uccad\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \ub354 \uc774\uc0c1 \uc138 \uba85\uc758 \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c\uc11c \uac19\uc740 \uc9c8\ubb38\uc744 \ubc1b\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc774 \uc790\ub3d9\uc73c\ub85c \ub2e4\uc74c \ub2e8\uacc4\ub97c \ubcf4\uc5ec\uc8fc\ubbc0\ub85c \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. AML \uac31\uc2e0\uacfc \uac19\uc740 \uaddc\uc815 \uc900\uc218 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc2dc\uae30\uc801\uc808\ud55c \uc54c\ub9bc\uc740 \ub9c8\uac10\uc77c\uc774 \ubb38\uc81c\ub97c \uc77c\uc73c\ud0a4\uae30 \uc804\uc5d0 \ub3c4\ucc29\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c1\ud5a5 \ud310\ub9e4 \ubc0f \uad50\ucc28 \ud310\ub9e4\ub97c \ud1b5\ud55c \ub9e4\ucd9c \uc99d\uac00\ub294 \uace0\uac1d\uc5d0\uac8c \ubd80\ub2f4\uc744 \uc8fc\uc9c0 \uc54a\uace0 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. \uc790\uc0b0 \uad00\ub9ac\uc5d0\uc11c \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uae30\uc874 \ubcf4\uc720 \ubc0f \uba85\uc2dc\ub41c \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0 \ub9de\ub294 \uc0c1\ud488\uc744 \uc81c\uc548\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\ud55c \uae30\uc5c5\uc5d0 \ub9ce\uc774 \ud22c\uc790\ud55c \uace0\uac1d\uc740 \uc0c8\ub85c\uc6b4 ESG \ud380\ub4dc\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. McKinsey\uc758 2024\ub144 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uace0\uac1d\uc774 \uc555\ubc15\uac10\uc744 \ub290\ub07c\uc9c0 \uc54a\uc73c\uba74\uc11c \uc9c0\uac11 \uc810\uc720\uc728\uc744 12~18%\uae4c\uc9c0 \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uce21\uc815 \uc9c0\ud45c\ub294 \uba85\ud655\ud558\uac8c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \uc601\uc5c5 \ucc38\uc5ec \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\ub294 \uc870\uc9c1\uc740 \ud68c\uc758 \uc804\ud658\uc728\uc774 25~40% \ub354 \ub192\uc2b5\ub2c8\ub2e4. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc77c\uad00\ub418\uace0 \uad00\ub828\uc131\uc744 \uc720\uc9c0\ud560 \ub54c \uace0\uac1d \uc774\ud0c8\uc740 15~20% \uac10\uc18c\ud569\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \uad00\ub9ac \uc791\uc5c5\uc5d0 \uc2dc\uac04\uc744 \uc3df\ub294 \ub300\uc2e0 \uad00\uacc4\ub97c \uc2ec\ud654\ud560 \uc2dc\uac04\uacfc \ub3c4\uad6c\ub97c \ud655\ubcf4\ud568\uc5d0 \ub530\ub77c \uace0\uac1d\ub2f9 \ud3c9\uade0 \uad00\ub9ac \uc790\uc0b0\uc774 \uc99d\uac00\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uaddc\uc81c\ub41c \uc5b4\ub4dc\ubc14\uc774\uc800\ub97c \uc704\ud55c \uc0c1\ud669 \uc778\uc2dd \uc544\uc6c3\ub9ac\uce58\ub97c \uc0dd\uc131\ud558\uae30 \uc704\ud574 AI\uc640 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub370\uc774\ud130\ub97c \uc8fc\uad8c \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774 \uc2dc\uc2a4\ud15c\uc740 KYC \uc815\ubcf4, \uc704\ud5d8 \ud504\ub85c\ud544 \ubc0f \ud604\uc7ac \ubcf4\uc720 \uc790\uc0b0\uc744 \ubd84\uc11d\ud558\uc5ec \uc801\uc808\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc81c\uc548\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \ucc98\ub9ac\ub294 \uc2a4\uc704\uc2a4 \ub610\ub294 \uc628\ud504\ub808\ubbf8\uc2a4 \uc11c\ubc84 \ub0b4\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc838 \uace0\uac1d\uc758 \uae30\ubc00 \uc720\uc9c0\ub97c \uae30\ub300\ud558\ub294 \uc5b4\ub4dc\ubc14\uc774\uc800\uc758 \uae30\ubc00\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-core-features-of-a-modern-sales-engagement-platform\">\ud604\ub300 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc758 \ud575\uc2ec \uae30\ub2a5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2026\ub144\uc5d0\ub294 \ucd5c\uace0\uc758 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc774 \uc5ec\ub7ec \uae30\ub2a5\uc801 \uae30\ub465\uc744 \uc911\uc2ec\uc73c\ub85c \ud074\ub7ec\uc2a4\ud130\ub9c1\ub420 \uac83\uc785\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uacfc \uc2dc\ud000\uc2a4\ub97c \ucc98\ub9ac\ud569\ub2c8\ub2e4. \uc634\ub2c8\ucc44\ub110 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \ubaa8\ub4e0 \uc811\uc810\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4. \ubd84\uc11d \ubc0f \ubcf4\uace0\ub294 \ud6a8\uacfc\uc801\uc778 \ub0b4\uc6a9\uc744 \uc778\uc0ac\uc774\ud2b8\ub85c \uc81c\uacf5\ud569\ub2c8\ub2e4. AI \ucf54\uce6d\uc740 \uc870\uce58\ub97c \uad8c\uc7a5\ud558\uace0 \uba54\uc2dc\uc9c0\ub97c \ucd08\uc548 \uc791\uc131\ud569\ub2c8\ub2e4. \uc2ec\uce35 \ud1b5\ud569\uc740 \ucc38\uc5ec \uacc4\uce35\uc744 CRM, KYC \ubc0f \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc2dc\uc2a4\ud15c\uacfc \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uaddc\uc815 \uc900\uc218 \uae30\ub2a5\uc740 \uac10\uc0ac \ucd94\uc801 \ubc0f \uaddc\uc815 \uc900\uc218\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \uc601\uc5c5 \ub3c4\uad6c\ub85c\uc11c \uc774 \ud50c\ub7ab\ud3fc\uc740 \ud6a8\uc728\uc801\uc778 \uc544\uc6c3\ub9ac\uce58 \ubc0f \ud30c\uc774\ud504\ub77c\uc778 \uad00\ub9ac\ub97c \uc9c0\uc6d0\ud558\uba70, \ud300\uc774 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc7a0\uc7ac \uace0\uac1d\uc744 \uad6c\uc131\ud558\uace0 \ucd94\uc801\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc740 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ud611\ub825\ud558\uc5ec \uc544\uc6c3\ub9ac\uce58 \ub178\ub825\uc744 \uac04\uc18c\ud654\ud558\uace0 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud569\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d \ucc38\uc5ec\uc5d0 \ub300\ud55c \uc77c\uad00\ub418\uace0 \ud6a8\uacfc\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc74c \uc139\uc158\uc5d0\uc11c\ub294 \uae08\uc735 \uc11c\ube44\uc2a4 \ubc0f \uacf5\uacf5 \ubd80\ubb38 \uad00\uc810\uc5d0\uc11c \uac01 \uae30\ub465\uc744 \uac80\ud1a0\ud569\ub2c8\ub2e4. \uc608\uc2dc\ub294 sovereign platform\uc774 \uc774\ub7ec\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc2e4\uc81c\ub85c \uad6c\ud604\ud558\ub294 \ubc29\ubc95\uc744 \uc124\uba85\ud558\uae30 \uc704\ud574 InvestGlass \uae30\ub2a5\uc744 \ucc38\uc870\ud569\ub2c8\ub2e4. \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc744 \ud3c9\uac00\ud558\ub294 \uc870\uc9c1\uc758 \uacbd\uc6b0 \uc774\ub7ec\ud55c \uae30\ub2a5\uc740 \uc9c4\uc9c0\ud55c \uace0\ub824\ub97c \uc704\ud55c \ucd5c\uc18c \uc694\uad6c \uc0ac\ud56d\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-omnichannel-communication-management\">\uc634\ub2c8\ucc44\ub110 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uad00\ub9ac<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc774\uba54\uc77c, \uc804\ud654 \ud1b5\ud654, \ubcf4\uc548 \uba54\uc2dc\uc9d5, \uc18c\uc15c \ud310\ub9e4, \uaddc\uc815\uc774 \ud5c8\uc6a9\ud558\ub294 \uacbd\uc6b0 SMS \ubc0f \ud3ec\ud138 \uc0c1\ud638 \uc791\uc6a9\uc744 \ub2e8\uc77c \uc778\ud130\ud398\uc774\uc2a4\ub85c \ud1b5\ud569\ud574\uc57c \ud569\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc5f0\ub77d\ud558\uae30 \uc704\ud574 \ub2e4\uc12f \uac00\uc9c0 \ub2e4\ub978 \ub3c4\uad6c \uac04\uc5d0 \uc804\ud658\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \ucc44\ub110\uc740 \uc804\uccb4 \ucc38\uc5ec \uae30\ub85d\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub2e8\uc77c \ud0c0\uc784\ub77c\uc778\uc73c\ub85c \ud1b5\ud569\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud1b5\ud569\ub41c \uc811\uadfc \ubc29\uc2dd\uc740 \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uac78\uce5c \uc870\uc815\ub41c \uc601\uc5c5 \ud65c\ub3d9\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uc77c\uad00\ub418\uace0 \uc2dc\uae30\uc801\uc808\ud55c \ucc38\uc5ec\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e4\uc81c\ub85c\ub294 MiFID II \uaddc\uc815\uc5d0 \ub530\ub978 \uacf5\uac1c \uc774\uba54\uc77c\uc744 \uc774\ud589 \uc900\uc218 \ubb38\uad6c\ub97c \uc0bd\uc785\ud558\uc5ec \ubcf4\ub0b4\uace0, \ud68c\uc758 \uc2dc\uac04\uc744 \ud655\uc815\ud558\ub294 \uce98\ub9b0\ub354 \ucd08\ub300\uc640 \ud568\uaed8 \ubcf4\ub0b4\uace0, \uace0\uac1d \ud3ec\ud138\uc744 \ud1b5\ud574 \uc548\uc804\ud558\uac8c \ubb38\uc11c \uc5c5\ub85c\ub4dc\ub97c \uc9c4\ud589\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uac01 \uc0c1\ud638\uc791\uc6a9\uc740 \uc790\ub3d9\uc73c\ub85c \uae30\ub85d\ub429\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc774\uba54\uc77c\uc744 \uc5f4\uba74 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uae30\ub85d\ub429\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud3ec\ud138\uc5d0\uc11c \ubb38\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uba74 \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \uc790\uc2e0\uc758 \ud65c\ub3d9 \ud53c\ub4dc\uc5d0\uc11c \uc774\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc601\uc5c5\ud300\uc774 \uc2a4\uc704\uc2a4 CRM \ub0b4\uc5d0\uc11c \uc774\ub7ec\ud55c \ud65c\ub3d9\uc744 \uc9c1\uc811 \ud2b8\ub9ac\uac70\ud558\uace0 \uae30\ub85d\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc740 \ud1b5\uc81c\ub41c \uc778\ud504\ub77c \uc678\ubd80\ub85c \ub370\uc774\ud130\ub97c \ub77c\uc6b0\ud305\ud558\ub294 \uc678\ubd80 \ubbf8\uad6d \ub610\ub294 \uc911\uad6d \ub3c4\uad6c\ub97c \ud544\uc694\ub85c \ud558\uc9c0 \uc54a\uace0 \uae30\ub85d\ub429\ub2c8\ub2e4. \ud15c\ud50c\ub9bf\uc740 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc5d0 \uc758\ud574 \uc0ac\uc804 \uc2b9\uc778\ub418\uc5b4 \uc870\uc9c1 \uc804\uccb4\uc5d0\uc11c \uc77c\uad00\ub41c \uc5b8\uc5b4\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4. \ud074\ub9ad \ud22c \ub2e4\uc774\uc5bc \uae30\ub2a5\uc740 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ubc97\uc5b4\ub098\uc9c0 \uc54a\uace0 \ud1b5\ud654\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4. \ud1b5\ud569 \uce98\ub9b0\ub354 \uc608\uc57d \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc774 \ud3b8\ub9ac\ud55c \uc2dc\uac04\uc5d0 \ud68c\uc758\ub97c \uc608\uc57d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\ub2a5 \ubaa9\ub85d\ub9cc\ud07c \uc2e4\uc9c8\uc801\uc778 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\ub294 \uace0\uac1d \uae30\ub85d\uc744 \uc5f4\uace0 \uc804\uccb4 \ucc38\uc5ec \uae30\ub85d\uc744 \ud0c0\uc784\ub77c\uc778\uc73c\ub85c \ud45c\uc2dc\ud55c \ub2e4\uc74c, \ub3d9\uc77c\ud55c \ud654\uba74\uc5d0\uc11c \ub2e4\uc74c \uc791\uc5c5\uc744 \ud2b8\ub9ac\uac70\ud569\ub2c8\ub2e4. \uad11\ubc94\uc704\ud55c \uc5f0\ub77d\ucc98 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \uc0ac\uc6a9\uc790\ub294 \ub9ac\ub4dc\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ud544\ud130\ub9c1\ud558\uace0 \ud0c0\uac9f\ud305\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d \ud655\ubcf4 \uc815\ud655\ub3c4\uc640 \uc601\uc5c5 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub2e8\uc77c \ud654\uba74 \uc811\uadfc \ubc29\uc2dd\uc740 \ubcc4\ub3c4\uc758 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc5d0 \ube44\ud574 \ucee8\ud14d\uc2a4\ud2b8 \uc804\ud658\uc744 60% \uc904\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-automation-sequencing-and-workflows\">\uc790\ub3d9\ud654, \uc2dc\ud000\uc2f1 \ubc0f \uc6cc\ud06c\ud50c\ub85c\uc6b0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc790\ub3d9\ud654\ub41c \ucf00\uc774\ub358\uc2a4\ub294 \uc815\uc758\ub41c \uaddc\uce59\uc5d0 \ub530\ub77c \uc2e4\ud589\ub418\ub294 \ub2e4\ub2e8\uacc4 \uc2dc\ud000\uc2a4\uc785\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \uc628\ubcf4\ub529 \ucf00\uc774\ub358\uc2a4\ub294 14\uc77c \ub3d9\uc548 \uc9c4\ud589\ub418\uba70 \uac01 \ub0a0\uc9dc\ubcc4\ub85c \ud2b9\uc815 \uc870\uce58\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uccab\uc9f8 \ub0a0\uc5d0\ub294 \ud658\uc601 \uc774\uba54\uc77c\uc744 \ubcf4\ub0c5\ub2c8\ub2e4. \uc14b\uc9f8 \ub0a0\uc5d0\ub294 \ubbf8\uacb0\uc778 KYC \uc11c\ub958\uc5d0 \ub300\ud55c \uc54c\ub9bc\uc744 \ubcf4\ub0c5\ub2c8\ub2e4. \uc77c\uacf1\uc9f8 \ub0a0\uc5d0\ub294 \ubc1c\uad74 \ud1b5\ud654\ub97c \uc608\uc57d\ud569\ub2c8\ub2e4. \uc5f4\uc9f8 \ub0a0\uc5d0\ub294 \ud22c\uc790 \uc81c\uc548\uc11c\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \uc5f4\ub137\uc9f8 \ub0a0\uc5d0\ub294 \uc751\ub2f5\uc774 \uc5c6\ub294 \uacbd\uc6b0 \ud6c4\uc18d \uc870\uce58\ub97c \ucde8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6cc\ud06c\ud50c\ub85c\uc6b0\ub294 \ud2b8\ub9ac\uac70\uc5d0 \ub530\ub77c \ub9ac\ub4dc\ub97c \uc790\ub3d9\uc73c\ub85c \ub4f1\ub85d\ud569\ub2c8\ub2e4. \uc644\ub8cc\ub41c \uc628\ubcf4\ub529 \uc591\uc2dd\uc740 \ucc38\uc5ec \uc2dc\ud000\uc2a4\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc704\ud5d8 \uc784\uacc4\uac12\uc744 \ub118\uc5b4\uc11c\ub294 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub294 \ub9ac\ubc38\ub7f0\uc2f1 \uc635\uc158\uc5d0 \ub300\ud55c \ubb38\uc758\ub97c \ucd09\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uac00\uc624\ub294 \uaddc\uc81c \uac80\ud1a0 \ub0a0\uc9dc\ub294 \uc218\uc11d \uad00\uacc4 \uad00\ub9ac\uc790\uc5d0\uac8c \uc791\uc5c5\uc744 \uc5d0\uc2a4\uceec\ub808\uc774\uc158\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc790\ub3d9\ud654\ub294 \uc218\ub3d9 \ucd94\uc801\uc744 \uc81c\uac70\ud558\uace0 \ud314\ub85c\uc5c5 \ubc0f \uc54c\ub9bc\uacfc \uac19\uc740 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \uc77c\uad00\ub41c \uc2e4\ud589\uc744 \ubcf4\uc7a5\ud558\uba70, \uc774\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uc218\ub3d9 \uc791\uc5c5\ub7c9\uc744 \uc904\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uaddc\uc81c \ud658\uacbd\uc5d0 \ub9de\ucdb0 \uc124\uacc4\ub41c \uc790\ub3d9\ud654 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2f4\ub2f9 \ub9e4\ub2c8\uc800\uc5d0\uac8c\ub294 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uac00\uce58 \ub610\ub294 \uc9c0\ub9ac\uc801 \uc601\uc5ed\uc5d0 \ub530\ub77c \uc5c5\ubb34\uac00 \uc790\ub3d9\uc73c\ub85c \ud560\ub2f9\ub429\ub2c8\ub2e4. \ub204\ub77d\ub41c \ubb38\uc11c\uc5d0 \ub300\ud55c \ubbf8\ub9ac \uc54c\ub9bc \uc774\uba54\uc77c\uc740 \uc218\ub3d9 \uac1c\uc785 \uc5c6\uc774 \ubc30\ud3ec\ub429\ub2c8\ub2e4. \uc5d0\uc2a4\uceec\ub808\uc774\uc158 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub294 \uae30\ud68c\uac00 \ub9cc\ub8cc\ub418\uae30 \uc804\uc5d0 \ud734\uba74 \uc0c1\ud0dc\uc778 \uace0\uac00\uce58 \ub9ac\ub4dc\ub97c \ubc1c\uad74\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138 \uac00\uc9c0 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uace0\ub824\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud55c \uc740\ud589\uc740 \ucee8\ud37c\ub7f0\uc2a4\uc5d0\uc11c \uc0dd\uc131\ub41c 200\uba85\uc758 \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub300\ud55c \uc544\uc6c3\ub9ac\uce58\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uccab \ubbf8\ud305\uae4c\uc9c0\uc758 \uc2dc\uac04\uc744 \uc808\ubc18\uc73c\ub85c \uc904\uc785\ub2c8\ub2e4. \ud55c \ubcf4\ud5d8\uc0ac\ub294 \uc815\ucc45 \ub9cc\ub8cc\uc77c\uc5d0 \ub9de\ucdb0 \uac31\uc2e0 \uc8fc\uae30 \uc124\uc815\uc744 \uc870\uc815\ud558\uc5ec \uc2dc\uae30\uc801\uc808\ud55c \ucc38\uc5ec\ub97c \ud1b5\ud574 \uc720\uc9c0\uc728\uc744 25% \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \ud55c \uacf5\uacf5\uae30\uad00\uc740 \ubcf4\uc870\uae08 \uc2e0\uccad \ud6c4\uc18d \uc870\uce58\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc751\ub2f5 \uc2dc\uac04 \uc694\uad6c \uc0ac\ud56d \uc900\uc218\ub97c \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6b4\uc601\uc0c1\uc758 \uc774\uc810\uc774 \ube60\ub974\uac8c \ubcf5\ud569\uc801\uc73c\ub85c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uae30\ud68c\ub2f9 \uc218\ub3d9 \uad00\ub9ac \uc791\uc5c5\uc774 50% \uac10\uc18c\ud569\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc774 \uc77c\uc815 \uad00\ub9ac\ub97c \ucc98\ub9ac\ud558\ubbc0\ub85c \uc815\uc2dc \uc2e4\ud589\ub960\uc774 90%\uc5d0 \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \ub178\ub825 \uc5c6\uc774 \uaddc\uc81c \uae30\uad00\uc744 \ub9cc\uc871\uc2dc\ud0a4\ub294 \uc644\uc804\ud55c \uac10\uc0ac \uae30\ub85d\uc774 \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analytics-reporting-and-conversation-intelligence\">\ubd84\uc11d, \ubcf4\uace0 \ubc0f \ub300\ud654 \uc778\ud154\ub9ac\uc804\uc2a4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc\uc740 \uc758\ubbf8 \uc788\ub294 \uc9c0\ud45c\ub97c \ucd94\uc801\ud574\uc57c \ud569\ub2c8\ub2e4. \uc624\ud508\uc728\uacfc \ub2f5\uc7a5\ub960\uc740 \uba54\uc2dc\uc9c0 \ud6a8\uacfc\ub97c \ub098\ud0c0\ub0b4\uba70, 20%\uc5d0\uc11c 40%\ub97c \uac74\uac15\ud55c \ubaa9\ud45c\ub85c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \ud1b5\ud654 \uacb0\uacfc\ub294 \uc5b4\ub5a4 \uc811\uadfc \ubc29\uc2dd\uc774 \ud6a8\uacfc\uc801\uc778\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubbf8\ud305 \uc804\ud658\uc728\uc740 \uc544\uc6c3\ub9ac\uce58\uac00 \uc57d\uc18d\uc73c\ub85c \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ud658\ub418\ub294\uc9c0 \uce21\uc815\ud558\uba70, 30%\uac00 \ud569\ub9ac\uc801\uc778 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc138\uc77c\uc988 \uc8fc\uae30 \uae38\uc774\ub294 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc804\ub7b5\uc774 \uc2e4\uc81c\ub85c \uac70\ub798\ub97c \uac00\uc18d\ud654\ud558\ub294\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ucc44\ub110 \uc131\uacfc\ub294 \uc5b4\ub514\uc5d0 \ub178\ub825\uc744 \ud22c\uc790\ud574\uc57c \ud558\ub294\uc9c0 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub610\ud55c, \uc218\uc775 \uc778\ud154\ub9ac\uc804\uc2a4 \uae30\ub2a5\uc740 \uc138\uc77c\uc988 \ub9ac\ub354\uc5d0\uac8c AI \uae30\ubc18 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uc5ec \uc138\uc77c\uc988 \uc218\uc775, \ud30c\uc774\ud504\ub77c\uc778 \uc0c1\ud0dc \ubc0f \ubbf8\ub798 \uc218\uc775 \uc608\uce21\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uace0 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ud654 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \ub610 \ub2e4\ub978 \ucc28\uc6d0\uc744 \ub354\ud569\ub2c8\ub2e4. \ucd5c\uc2e0 \ud50c\ub7ab\ud3fc\uc740 \uc601\uc5c5 \ud1b5\ud654\ub97c \ub192\uc740 \uc815\ud655\ub3c4\ub85c \ub179\ucde8\ud558\uace0, \uc8fc\uc694 \uc8fc\uc81c\ub97c \ud30c\uc545\ud558\uba70, \ucf54\uce6d \uae30\ud68c\ub97c \ubc1c\uad74\ud569\ub2c8\ub2e4. AI \uae30\ubc18 \ub3c4\uad6c\ub294 \uc774\ub7ec\ud55c \uc601\uc5c5 \ud1b5\ud654\ub97c \ubd84\uc11d\ud558\uc5ec \uc131\uacf5\uc801\uc778 \ud589\ub3d9\uc744 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \uc601\uc5c5 \uc804\ub7b5\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4. \uc5ec\ub7ec \uc7a0\uc7ac \uace0\uac1d\uc774 \uc218\uc218\ub8cc \ubb38\uc81c\ub97c \uc5b8\uae09\ud558\uba74 \uc601\uc5c5 \ub9ac\ub354\ub294 \uac00\uaca9 \ucc45\uc815 \ub17c\uc758\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc704\ud5d8 \uac10\uc218\uc131\uc5d0 \ub300\ud55c \uc774\uc758 \uc81c\uae30\uac00 \ubc18\ubcf5\ub418\uba74 \ud300\uc740 \ub354 \ub098\uc740 \ub2f5\ubcc0\uc744 \uc900\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac10\uc131 \ubd84\uc11d\uc740 \ub300\ud654\uac00 \ubd80\uc815\uc801\uc73c\ub85c \uc804\ud658\ub420 \ub54c \uac10\uc9c0\ud558\uc5ec \uc8fc\uc758\uac00 \ud544\uc694\ud55c \uacc4\uc815\uc744 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \ub300\uc2dc\ubcf4\ub4dc\ub294 CRM, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubc0f \ucc38\uc5ec \ub370\uc774\ud130\ub97c \ud1b5\ud569\ub41c \ubcf4\uae30\ub85c \ubcd1\ud569\ud569\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\ub294 \ub192\uc740 \uc758\ub3c4 \uc2e0\ud638\ub97c \ubcf4\uc774\uc9c0\ub9cc \ucd5c\uadfc \uc5f0\ub77d\uc774 \uc801\uc740 \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc5ec \uc989\uac01\uc801\uc778 \uc2e4\ud589 \ubaa9\ub85d\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uadf8\uba3c\ud2b8, \uae30\uac04 \ub610\ub294 \ucea0\ud398\uc778\ubcc4\ub85c \ud544\ud130\ub9c1\ud558\uba74 \uc804\ub7b5\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc8fc\ub294 \ud328\ud134\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e4\uc9c8\uc801\uc778 \uc0ac\ub840\ub294 \uadf8 \uac00\uce58\ub97c \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 2026\ub144 \ucd08, \uc720\ub7fd\uc758 \uc790\uc0b0 \uc6b4\uc6a9\uc0ac \uc601\uc5c5 \ub9ac\ub354\uac00 4\ubd84\uae30 \uc131\uacfc \ub370\uc774\ud130\ub97c \uac80\ud1a0\ud569\ub2c8\ub2e4. \ub300\ud654 \uc778\ud154\ub9ac\uc804\uc2a4\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \ud22c\uc790 \uc635\uc158\uc5d0 \ub300\ud55c \ubc18\ubcf5\uc801\uc778 \ubc18\ub300 \uc8fc\uc81c\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \ub9ac\ub354\ub294 \uc774\ub97c \uc9c1\uc811\uc801\uc73c\ub85c \ub2e4\ub8e8\ub294 \uc0c8\ub85c\uc6b4 \uba54\uc2dc\uc9c0\ub97c \ub9cc\ub4e4\uace0, \ud300\uc758 \uc77c\ubd80\ub97c \ub300\uc0c1\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud55c \ud6c4 6\uc8fc \uc774\ub0b4\uc5d0 \ud68c\uc2e0\uc728 15% \ud5a5\uc0c1\uc744 \uad00\ucc30\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1024x701.png\" alt=\"\uc644\uc804 \uc720\uc5f0\ud55c CRM InvestGlass\" class=\"wp-image-47415\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1024x701.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-300x205.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-768x526.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1536x1052.png 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uc644\uc804 \uc720\uc5f0\ud55c CRM InvestGlass<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ai-guidance-and-next-best-action\">AI \uc548\ub0b4 \ubc0f \ub2e4\uc74c \ucd5c\uc801 \ud589\ub3d9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc758 AI \uae30\ubc18 \uae30\ub2a5\uc740 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud558\uace0, \ub2e4\uc74c \ucd5c\uc801\uc758 \ud589\ub3d9\uc744 \uc81c\uc548\ud558\uba70, \uac1c\uc778\ud654\ub418\uace0 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \ucd08\uc548 \uc791\uc131\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ub2a5\uc740 \uae30\uc5c5\uc774 \uc601\uc5c5 \ud65c\ub3d9\uc744 \uc870\uc815\ud558\uace0, \uc131\uacfc\ub97c \uce21\uc815\ud558\uba70, \ucc38\uc5ec \ub3c4\uad6c\uc758 \uc0ac\uc6a9\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub428\uc73c\ub85c\uc368 \ub370\uc774\ud130 \uae30\ubc18 \uc601\uc5c5 \uc804\ub7b5\uc744 \uc9c1\uc811\uc801\uc73c\ub85c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub3d9\ub4f1\ud558\uac8c \ucde8\uae09\ud558\ub294 \ub300\uc2e0, AI\ub294 \ucc38\uc5ec \ud328\ud134, \uc778\uad6c \ud1b5\uacc4\ud559\uc801 \uc801\ud569\uc131 \ubc0f \uacfc\uac70 \uc804\ud658 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc810\uc218\ub97c \ub9e4\uae41\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uace0\uac00\uce58 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc81c\ud55c\ub41c \uc2dc\uac04\uc744 \uc9d1\uc911\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\uc2dc\uc5d0\uc11c \ub17c\ub9ac\uac00 \uc124\uba85\ub429\ub2c8\ub2e4. AI\ub294 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ud06c\uae30\uac00 \uc6a9\ub7c9\uc744 \ub098\ud0c0\ub0b4\uace0, \ucc38\uc5ec\uc728\uc774 <a href=\"https:\/\/www.investglass.com\/ko\/%ea%b8%b0%ec%97%85-%eb%b1%85%ed%82%b9-%eb%aa%a8%eb%b2%94-%ec%82%ac%eb%a1%80-%eb%b0%8f-%ec%a3%bc%ec%9a%94-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%9c%84%ed%95%9c-%eb%94%94%ec%a7%80%ed%84%b8-%ec%98%a8%eb%b3%b4\/\" target=\"_self\">\ub514\uc9c0\ud138 \uc628\ubcf4\ub529<\/a> \uc591\uc2dd\uc740 \uc758\ub3c4\ub97c \ubcf4\uc5ec\uc8fc\uace0, \uc774\uc804 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \uc751\ub2f5 \ud328\ud134\uc740 \uc218\uc6a9\ub3c4\ub97c \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \uc774 \uc138 \uac00\uc9c0 \ubaa8\ub450\uc5d0\uc11c \ub192\uc740 \uc810\uc218\ub97c \ubc1b\uc740 \uc7a0\uc7ac \uace0\uac1d\uc740 \uc6b0\uc120\uc801\uc778 \uad00\uc2ec\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \ucd94\ucc9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u201c\uc624\ub298 \uc804\ud654\ud558\uc138\uc694. \uc774 \uc7a0\uc7ac \uace0\uac1d\uc740 ESG \ud380\ub4dc \ud398\uc774\uc9c0\ub97c \uc138 \ubc88 \uc870\ud68c\ud588\uace0, \ucd5c\uadfc \uc774\uba54\uc77c\uc744 \uba87 \ubd84 \uc548\uc5d0 \uc5f4\uc5c8\uc2b5\ub2c8\ub2e4.\u201d \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305 \uae30\ub2a5\uc740 \ucf5c\ub4dc \uc774\uba54\uc77c\ub9c1 \ub610\ub294 \ub9ac\ub4dc \uc0dd\uc131\uacfc \uac19\uc740 \ud2b9\uc815 \uc544\uc6c3\ub9ac\uce58 \uc804\ub7b5\uc5d0 \uc9d1\uc911\ud558\ub294 \ud300\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc2dd\ubcc4\ud558\uace0 \uc6b0\uc120 \uc21c\uc704\ub97c \uc815\ud558\uc5ec \ub300\uaddc\ubaa8 \ud0c0\uac9f \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc2a4\uc704\uc2a4 \ud638\uc2a4\ud305 \uc778\ud504\ub77c \ub0b4\uc5d0\uc11c AI\ub97c \uc6b4\uc601\ud569\ub2c8\ub2e4. \ud6c8\ub828 \ubc0f \ucd94\ub860\uc740 \uace0\uac1d \ub370\uc774\ud130 \uac00\uae4c\uc774\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9c0\ubbc0\ub85c \uae30\ubc00\uc131\uc744 \uc720\uc9c0\ud558\uace0 \ubbfc\uac10\ud55c \uc815\ubcf4\uac00 \uc678\uad6d \ud074\ub77c\uc6b0\ub4dc \uacf5\uae09\uc790\ub85c \uc720\ucd9c\ub420 \ub54c \ubc1c\uc0dd\ud558\ub294 \uc8fc\uad8c \ubb38\uc81c\ub97c \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae08\uc735 \uae30\uad00\uc758 \uacbd\uc6b0 \uc774\ub7ec\ud55c \uc544\ud0a4\ud14d\ucc98 \uc120\ud0dd\uc740 \ubcf4\uc548 \ucc45\uc784\uc790 \ubc0f \uaddc\uc815 \uc900\uc218 \ud300 \ubaa8\ub450\ub97c \ub9cc\uc871\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud22c\uba85\uc131\uc740 \uaddc\uc81c \uc0b0\uc5c5\uc5d0\uc11c \uc911\uc694\ud569\ub2c8\ub2e4. AI\uac00 \ud2b9\uc815 \uc870\uce58\ub97c \ucd94\ucc9c\ud560 \ub54c, \uc0ac\uc6a9\uc790\ub4e4\uc740 \uadf8 \uc774\uc720\ub97c \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. InvestGlass\ub294 \u201c\uc138\uadf8\uba3c\ud2b8 \ud3c9\uade0 \ub300\ube44 3\ubc30 \ub192\uc740 \uc751\ub2f5\ub960\uacfc \ucea0\ud398\uc778 \uae30\uc900\uc5d0 \ubd80\ud569\ud558\ub294 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub85c \uc778\ud574 85%\uc758 \uc810\uc218 \ud68d\ub4dd\u201d\uacfc \uac19\uc740 \uc124\uba85\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc124\uba85 \uac00\ub2a5\uc131\uc740 \ub0b4\ubd80 \uac70\ubc84\ub10c\uc2a4\uc640 \uc678\ubd80 \uaddc\uc81c \uac10\uc0ac\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-crm-kyc-and-portfolio-integration\">CRM, KYC \ubc0f \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ud1b5\ud569<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \uac15\ub825\ud55c \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \ub3c5\ub9bd\ud615 \ub3c4\uad6c\uac00 \uc544\ub2c8\ub77c CRM, \uc628\ubcf4\ub529, KYC \ubc0f \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac\uc640 \uc5f0\uacb0\ub418\ub294 \uc2ec\uce35 \ud1b5\ud569 \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \ud1b5\ud569\uc744 \ud1b5\ud574 \uc624\ub798\ub41c \ub370\uc774\ud130\ub97c \ub0b4\ubcf4\ub0b4\ub294 \ub300\uc2e0 \uc2e4\uc2dc\uac04 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \ucc38\uc5ec \ucea0\ud398\uc778\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Salesforce Sales Cloud\uc640 \uac19\uc740 \uc120\ub3c4\uc801\uc778 \uc608\uc2dc\ub294 \ud3ec\uad04\uc801\uc778 CRM \ud50c\ub7ab\ud3fc\uc774 \ubaa8\ub4e0 \uc601\uc5c5 \ud65c\ub3d9\uc744 \uc911\uc559 \uc9d1\uc911\ud654\ud558\uace0, \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \ud5a5\uc0c1\ud558\uba70, \ub300\uaddc\ubaa8 \uc601\uc5c5 \ud300\uc744 \uc704\ud55c \uc2ec\uce35 \uc0ac\uc6a9\uc790 \uc9c0\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. Salesforce Sales Cloud\uc640 \uac19\uc740 \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc194\ub8e8\uc158\uc740 \uace0\uae09 \ucc38\uc5ec \uae30\ub2a5, \uac15\ub825\ud55c \uc790\ub3d9\ud654 \ubc0f AI \uae30\ubc18 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uc5ec \uac04\uc18c\ud654\ub418\uace0 \uc911\uc559 \uc9d1\uc911\ud654\ub41c \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \ucd94\uad6c\ud558\ub294 \ub300\uaddc\ubaa8 \uc870\uc9c1\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc2a4\uc704\uc2a4 \ud50c\ub7ab\ud3fc \ud558\ub098\ub85c \uc774\ub7ec\ud55c \uc694\uc18c\ub4e4\uc744 \ud1b5\ud569\ud569\ub2c8\ub2e4. \ucc38\uc5ec \ucea0\ud398\uc778\uc740 \uc2e4\uc2dc\uac04 KYC \uc0c1\ud0dc\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \uace0\uac1d\uc758 \uc2e0\uc6d0 \uc11c\ub958\uac00 \ucd5c\uc2e0\uc778\uc9c0 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc704\ud5d8 \ud504\ub85c\ud544\uc740 \uc5b4\ub5a4 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud560\uc9c0 \uc54c\ub824\uc90d\ub2c8\ub2e4. \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubcf4\uc720 \ud604\ud669\uc740 \uac00\uc815\uc5d0 \uae30\ubc18\ud55c \uac83\uc774 \uc544\ub2c8\ub77c \uc2e4\uc81c \uc790\uc0b0 \ubc30\ubd84\uc5d0 \uae30\ubc18\ud55c \uac1c\uc778\ud654\ub41c \uc544\uc6c3\ub9ac\uce58\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138 \uac00\uc9c0 \uc2dc\ub098\ub9ac\uc624\uac00 \uc2e4\uc81c\uc801\uc778 \uc601\ud5a5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uccab\uc9f8, \ucea0\ud398\uc778\uc740 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uac00 \uba85\uc2dc\ub41c \uc704\ud5d8 \ud5c8\uc6a9 \ubc94\uc704\uc5d0\uc11c \ubc97\uc5b4\ub09c \uace0\uac1d\uc744 \uc790\ub3d9\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec \ub9ac\ubc38\ub7f0\uc2f1 \ub300\ud654\ub97c \uc81c\uc548\ud569\ub2c8\ub2e4. \ub458\uc9f8, \ub9cc\ub8cc\ub418\ub294 \uc2e0\ubd84 \ud655\uc778 \uc11c\ub958\ub294 \uaddc\uc815 \uc900\uc218 \uae30\ud55c \uc804\uc5d0 \ubbf8\ub9ac \uc54c\ub9bc \uc2dc\ud000\uc2a4\ub97c \ubc1c\ub3d9\uc2dc\ucf1c \ud68c\uc0ac\uac00 \uaddc\uc81c \ubb38\uc81c\ub97c \ud53c\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc14b\uc9f8, \uc911\uc694\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub9c8\uc77c\uc2a4\ud1a4\uc5d0 \uc811\uadfc\ud558\ub294 \uace0\uac1d\uc5d0\uac8c\ub294 \uad00\ub828 \ub2e4\uc74c \ub2e8\uacc4 \uad8c\uc7a5 \uc0ac\ud56d\uacfc \ud568\uaed8 \ucd95\ud558 \uba54\uc2dc\uc9c0\uac00 \uc804\ub2ec\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e8\uc77c \uc9c4\uc2e4 \uacf5\uae09\uc6d0\uc758 \uac00\uce58\ub294 \uac10\uc0ac \uc911\uc5d0 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uaddc\uc81c \ub2f9\uad6d\uc740 \ucc38\uc5ec \uc774\uba54\uc77c\uc5d0\uc11c \uad8c\uc7a5 \uc0ac\ud56d\uc744 \uc815\ub2f9\ud654\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub370\uc774\ud130, \ub2f9\uc2dc\uc758 KYC \uc0c1\ud0dc \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc2b9\uc778\ud55c \uc2b9\uc778 \uc6cc\ud06c\ud50c\ub85c\uae4c\uc9c0 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac10\uc0ac \uc900\ube44\ub294 \ubd84\uc0b0\ub41c \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc99d\uac70\ub97c \uc218\uc9d1\ud558\ub294 \uc870\uc9c1\uc5d0 \ube44\ud574 \uac80\ud1a0 \uc2dc\uac04\uc744 70% \ub2e8\ucd95\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-sovereignty-compliance-and-security\">\ub370\uc774\ud130 \uc8fc\uad8c, \uaddc\uc815 \uc900\uc218 \ubc0f \ubcf4\uc548<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2020\ub144\ubd80\ud130 2025\ub144\uae4c\uc9c0 \ub370\uc774\ud130 \uc8fc\uad8c\uc774 \uc774\uc0ac\ud68c \uc548\uac74\uc73c\ub85c \ub5a0\uc624\ub978 \ub370\uc5d0\ub294 \uadf8\ub7f4 \ub9cc\ud55c \uc774\uc720\uac00 \uc788\uc2b5\ub2c8\ub2e4. 2020\ub144 Schrems II \ud310\uacb0\uc740 EU-\ubbf8\uad6d \ud504\ub77c\uc774\ubc84\uc2dc \uc2e4\ub4dc\ub97c \ubb34\ud6a8\ud654\ud558\uc5ec \ub300\uc11c\uc591 \ud6a1\ub2e8 \ub370\uc774\ud130 \uc804\uc1a1\uc5d0 \ub300\ud55c \ubd88\ud655\uc2e4\uc131\uc744 \uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \uaddc\uc81c \ubc1c\uc804\uc740 \uc720\ub7fd \uc870\uc9c1\ub4e4\uc774 \ubbf8\uad6d \ud074\ub77c\uc6b0\ub4dc \uc81c\uacf5\uc5c5\uccb4\uac00 \ubbfc\uac10\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc801\uc808\ud558\uac8c \ubcf4\ud638\ud55c\ub2e4\uace0 \uac00\uc815\ud560 \uc218 \uc5c6\ub2e4\ub294 \uc810\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubbf8\uad6d \ub610\ub294 \uc911\uad6d \ud50c\ub7ab\ud3fc\uc5d0 \ucc38\uc5ec \ub370\uc774\ud130\ub97c \ud638\uc2a4\ud305\ud558\ub294 \uac83\uc740 \ud2b9\uc815 \uc704\ud5d8\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4. \ubbf8\uad6d \ud074\ub77c\uc6b0\ub4dc \ubc95(CLOUD Act)\uc740 \ubbf8\uad6d \ub2f9\uad6d\uc774 \ub370\uc774\ud130\uac00 \uc2e4\uc81c\ub85c \uc800\uc7a5\ub41c \uc704\uce58\uc5d0 \uad00\uacc4\uc5c6\uc774 \ubbf8\uad6d \uae30\uc5c5\uc774 \ubcf4\uc720\ud55c \ub370\uc774\ud130\uc758 \uacf5\uac1c\ub97c \uac15\uc81c\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\uc6a9\ud569\ub2c8\ub2e4. \uc911\uad6d \uaddc\uc815 \ub610\ud55c \uc720\uc0ac\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ubd80\uacfc\ud569\ub2c8\ub2e4. \uc720\ub7fd \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac\uc790 \ubc0f \uacf5\uacf5 \uae30\uad00\uc758 \uacbd\uc6b0 \uc774\ub7ec\ud55c \uc5ed\uc678 \uc811\uadfc \uc870\ud56d\uc740 GDPR \uc758\ubb34 \ubc0f \uace0\uac1d\uc758 \uae30\ubc00 \uc720\uc9c0 \uae30\ub300\uce58\uc640 \uc9c1\uc811\uc801\uc73c\ub85c \ucda9\ub3cc\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc2a4\uc704\uc2a4\uc5d0 \uae30\ubc18\ud55c \ub3c5\ub9bd\uc801\uc778 \ub300\uc548\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \uc2a4\uc704\uc2a4\uc5d0 \ubcf4\uad00\ub418\uac70\ub098 \uc2a4\uc704\uc2a4 \ub370\uc774\ud130 \ubcf4\ud638\ubc95\uc758 \uc801\uc6a9\uc744 \ubc1b\uc744 \uc218 \uc788\uc73c\uba70, \ub610\ub294 \uace0\uac1d\uc758 \uc790\uccb4 \ub370\uc774\ud130 \uc13c\ud130 \ub0b4\uc5d0 \uc628\ud504\ub808\ubbf8\uc2a4\ub85c \uc644\uc804\ud788 \uc124\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc131\uc73c\ub85c \ubcf4\uc720\ub41c \ub370\uc774\ud130\uc5d0\ub294 \ubbf8\uad6d\uc774\ub098 \uc911\uad6d\uc758 \ubc95\ub960 \uccb4\uacc4\uac00 \uc801\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubbfc\uac10\ud55c \uae08\uc735 \ud1b5\uc2e0\uc744 \uad00\ub9ac\ud558\ub294 \uc870\uc9c1\uc5d0\uac8c \uc774\ub7ec\ud55c \ub3c5\ub9bd\uc131\uc740 \ub9c8\ucf00\ud305 \uc8fc\uc7a5\uc774 \uc544\ub2c8\ub77c \uc6b4\uc601\uc0c1\uc758 \ud544\uc218 \uc694\uac74\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\uc640\uc758 \uc77c\uce58\ub294 \ub370\uc774\ud130 \uc704\uce58\ub97c \ub118\uc5b4\uc12d\ub2c8\ub2e4. GDPR \uc81c44\uc870\ub294 \uc801\uc808\ud55c \ubcf4\ud638\uac00 \uc5c6\ub294 \uad6d\uac00\ub85c\uc758 \uc774\uc804\uc744 \uae08\uc9c0\ud569\ub2c8\ub2e4. FINMA Circular 2018\/3\uc740 \uc2a4\uc704\uc2a4 \uae08\uc735 \uae30\uad00\uc774 \uc911\uc694 \ub370\uc774\ud130\ub97c \uc801\uc808\ud55c \uad00\ud560\uad8c \ub0b4\uc5d0 \ubcf4\uad00\ud558\ub3c4\ub85d \uc758\ubb34\ud654\ud569\ub2c8\ub2e4. BaFin\uacfc FCA\ub3c4 \uc720\uc0ac\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ubd80\uacfc\ud569\ub2c8\ub2e4. \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc800\uc7a5\ud558\ub294 \ud310\ub9e4 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc774\ub7ec\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud574\uc57c \ud558\uba70, \uc774\ub294 \uae30\ubc18 \uc778\ud504\ub77c\uac00 \uc678\uad6d \uc815\ubd80\uc5d0 \uc751\ub2f5\ud574\uc57c \ud560 \ub54c \ubb38\uc81c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\uc758 \uc2e0\ub8b0\ub294 \uc785\uc99d\ub41c \ud1b5\uc81c\ub825\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub77c\uc774\ube57 \ubc45\ud06c\ub97c \uc120\ud0dd\ud558\ub294 \uc790\uc0b0 \uad00\ub9ac \uace0\uac1d\uc740 \uc2e0\uc911\ud568\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc790\uc2e0\ub4e4\uc758 \ud22c\uc790 \ub17c\uc758\uac00 \uc678\uad6d \uae30\uad00\uc5d0 \uc811\uadfc \uac00\ub2a5\ud55c \ubbf8\uad6d \uc11c\ubc84\ub97c \ud1b5\ud574 \ud750\ub974\uae30\ub97c \uc6d0\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uac10\uc0ac \uac00\ub2a5\uc131\uc740 \uae30\uad00\uc774 \ud1b5\uc2e0 \uae30\ub85d\uc5d0 \ub300\ud55c \uc811\uadfc\uc744 \ud1b5\uc81c\ud574\uc57c \ud568\uc744 \uc758\ubbf8\ud558\uba70, \uc678\uad6d \uacf5\uae09\uc5c5\uccb4\uac00 \uc544\ub2cc \uae30\uad00\uc774 \ud1b5\uc81c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc7a5\uae30\uc801\uc778 \uc804\ub7b5\uc801 \ud1b5\uc81c\ub294 \uc870\uc9c1\uc774 \uc774\ud574\uad00\uacc4\uac00 \ub2ec\ub77c\uc9c8 \uc218 \uc788\ub294 \uacf5\uae09\uc5c5\uccb4\uc5d0 \uc758\uc874\ud558\uc9c0 \uc54a\uace0 \uace0\uac1d \ucc38\uc5ec \uc778\ud504\ub77c\ub97c \uc6b4\uc601\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-swiss-sovereign-hosting-and-on-premise-options\">\uc2a4\uc704\uc2a4 \uc790\uccb4 \ud638\uc2a4\ud305 \ubc0f \uc628\ud504\ub808\ubbf8\uc2a4 \uc635\uc158<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2a4\uc704\uc2a4 \uc8fc\uad8c \ud638\uc2a4\ud305\uc740 \ub370\uc774\ud130\uac00 \uc2a4\uc704\uc2a4 \ub0b4\ubd80\uc5d0 \ubb3c\ub9ac\uc801\uc73c\ub85c \uc0c1\uc8fc\ud558\uba70 \uc2a4\uc704\uc2a4 \uc0ac\ubc95 \uad00\ud560\uad8c \ud558\uc5d0 \uc788\uace0 \ubbf8\uad6d \ubc0f \uc911\uad6d\uc758 \ubc95\uc801 \uc601\ud5a5\ub825\uc73c\ub85c\ubd80\ud130 \ub3c5\ub9bd\uc801\uc784\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc2a4\uc704\uc2a4\ub294 EU \ud68c\uc6d0\uad6d\uc740 \uc544\ub2c8\uc9c0\ub9cc \uc720\ub7fd \uad6d\uac00\ub85c\ubd80\ud130\uc758 \ub370\uc774\ud130 \ud750\ub984\uc744 \ud5c8\uc6a9\ud558\ub294 \uc801\uc815\uc131 \uacb0\uc815\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\uc704\uc2a4\uc758 \ub370\uc774\ud130 \ubcf4\ud638\ubc95\uc778 FADP\ub294 \ubbf8\uad6d\uc758 \ubc95\ub960\uc774 \uac16\ub294 \uc5ed\uc678 \ubcf5\uc7a1\uc131 \uc5c6\uc774 \uac15\ub825\ud55c \ubcf4\ud638\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2a4\uc704\uc2a4\uc5d0 \uc788\ub294 InvestGlass\uc758 \uc778\ud504\ub77c\ub294 ISO 27001 \uc778\uc99d \ub370\uc774\ud130 \uc13c\ud130\uc5d0\uc11c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uace0\uac1d \uc870\uc9c1\uc740 \uc554\ud638\ud654 \ud0a4\uc5d0 \ub300\ud55c \ud1b5\uc81c\uad8c\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4. \ub450 \uad00\ud560\uad8c \ubaa8\ub450 \uc801\uc6a9\ub418\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0 \ubbf8\uad6d\uc758 CLOUD Act \uc601\uc7a5\uc774\ub098 \uc911\uad6d\uc758 \ub370\uc774\ud130 \ud604\uc9c0\ud654 \uc694\uad6c \uc0ac\ud56d\uc73c\ub85c \uc778\ud574 \uc811\uadfc\uc774 \uac15\uc81c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc628\ud504\ub808\ubbf8\uc2a4 \ubc30\ud3ec \uc635\uc158\uc740 \ub354 \ub098\uc544\uac11\ub2c8\ub2e4. \ubaa8\ub4e0 CRM \ubc0f \uc601\uc5c5 \ucc38\uc5ec \ub370\uc774\ud130\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8 \uc790\uccb4 \ub370\uc774\ud130 \uc13c\ud130 \ub610\ub294 \ud504\ub77c\uc774\ube57 \ud074\ub77c\uc6b0\ub4dc\uc5d0 \uc0c1\uc8fc\ud569\ub2c8\ub2e4. \uc774 \uad6c\uc131\uc740 \ub370\uc774\ud130 \uac70\uc8fc\uc5d0 \uad00\ud55c \uc5c4\uaca9\ud55c \uad6d\ub0b4 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uc740\ud589, \uacf5\uacf5 \uae30\uad00 \ubc0f \uc911\uc694 \uc778\ud504\ub77c \uc81c\uacf5\uc5c5\uccb4\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4. \uc804\uccb4 \ud50c\ub7ab\ud3fc\uc774 \ud1b5\uc81c\ub41c \ud658\uacbd \ub0b4\uc5d0\uc11c \uc2e4\ud589\ub420 \ub54c \uc911\uc694 \uc778\ud504\ub77c\uc5d0 \ub300\ud55c FINMA \ubd80\ub85d 3 \uc694\uad6c \uc0ac\ud56d\uc744 \uac04\ub2e8\ud558\uac8c \ucda9\uc871\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uccb4\uc801\uc778 \uc0ac\ub840\uac00 \ub9e4\ub825\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. 2024\ub144, \uc5ec\ub7ec \uad00\ud560\uad8c\uc5d0 \uac78\uccd0 \uace0\uac1d\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc720\ub7fd\uc758 \uc790\uc0b0 \uad00\ub9ac \ud68c\uc0ac\uac00 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc744 \ud3c9\uac00\ud588\uc2b5\ub2c8\ub2e4. \ubc95\ubb34\ud300\uc740 \ubbf8\uad6d \uae30\ubc18 \uc194\ub8e8\uc158\uc774 \uad00\uacc4 \ub370\uc774\ud130\ub97c \ubbf8\uad6d \uc18c\ud658\uc7a5\uc5d0 \ub178\ucd9c\uc2dc\ucf1c \uace0\uac1d\uc5d0 \ub300\ud55c \uae30\ubc00 \uc720\uc9c0 \uc758\ubb34\ub97c \uc704\ubc18\ud560 \uc218 \uc788\ub2e4\uace0 \uc9c0\uc801\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub294 \uc644\uc804\ud55c \ucc38\uc5ec \uae30\ub2a5\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc774\ub7ec\ud55c \ucd08\uad6d\uac00\uc801 \uc811\uadfc \uc704\ud5d8\uc744 \ud53c\ud558\uae30 \uc704\ud574 InvestGlass\ub97c \ud2b9\ubcc4\ud788 \uc120\ud0dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-audit-trails-regulatory-evidence-and-record-keeping\">\uac10\uc0ac \ucd94\uc801, \uaddc\uc81c \uc99d\uac70 \ubc0f \uae30\ub85d \ubcf4\uad00<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc544\uc6c3\ub9ac\uce58, \uc751\ub2f5 \ubc0f \ucf58\ud150\uce20 \ubc84\uc804\uc758 \uc644\uc804\ud558\uace0 \ubcc0\uacbd \ubd88\uac00\ub2a5\ud55c \ud0c0\uc784\ub77c\uc778\uc744 \ucea1\ucc98\ud574\uc57c \ud569\ub2c8\ub2e4. \uaddc\uc81c \ub2f9\uad6d\uc774 \uc801\uc808\ud55c \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc99d\uac70\ub97c \uc694\uccad\ud560 \ub54c, \uc870\uc9c1\uc740 \uc9c4\uc704 \uc5ec\ubd80\uc5d0 \ub300\ud55c \uc758\ubb38\uc774\ub098 \ub204\ub77d \uc5c6\uc774 \uc644\uc804\ud55c \uae30\ub85d\uc744 \uc0dd\uc131\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \uac10\uc0ac \uae30\ub2a5\uc740 \ubaa8\ub4e0 \uad00\ub828 \uc138\ubd80 \uc815\ubcf4\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4. \uc774 \uc2dc\uc2a4\ud15c\uc740 \ub204\uac00 \uac01 \uc774\uba54\uc77c\uc744 \ubcf4\ub0c8\ub294\uc9c0, \uc5b4\ub5a4 \ud15c\ud50c\ub9bf \ubc84\uc804\uc774 \uc0ac\uc6a9\ub418\uc5c8\ub294\uc9c0, \uc5b8\uc81c \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc774\uba54\uc77c\uc744 \uc5f4\uc5c8\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ucca8\ubd80 \ud30c\uc77c\uc774 \ud3ec\ud568\ub418\uc5c8\ub294\uc9c0\ub97c \uae30\ub85d\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ec%83%81%ec%9c%84-5%ea%b0%80%ec%a7%80-%eb%b3%b4%ec%95%88-%ed%81%b4%eb%9d%bc%ec%9d%b4%ec%96%b8%ed%8a%b8-%ed%8c%8c%ec%9d%bc-%ea%b3%b5%ec%9c%a0-%ed%8f%ac%ed%84%b8-%ec%86%94%eb%a3%a8%ec%85%98\/\" target=\"_self\">\ud3ec\ud138\uc744 \ud1b5\ud574 \uacf5\uc720\ub41c \ubb38\uc11c<\/a> \ud0c0\uc784\uc2a4\ud0ec\ud504\uc640 \uc218\uc2e0\uc790 \ud655\uc778 \uae30\ub2a5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc804\uc790 \uc11c\uba85\uc740 \ubc95\uc801 \ud6a8\ub825\uc774 \uc788\ub294 \uc99d\uac70\uc640 \ud568\uaed8 \uc804\uccb4 \uc11c\uba85 \uc6cc\ud06c\ud50c\ub85c\ub97c \ucea1\ucc98\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uaddc\uc81c \uae30\uad00\uc774\ub098 \ubc95\uc6d0\uc774 \uc811\uadfc\uc744 \uc694\uccad\ud560 \ub54c \uc8fc\uad8c \ud658\uacbd \ub0b4\uc5d0 \uc774 \uc99d\uac70\ub97c \ubcf4\uad00\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uae30\ub85d\uc774 \ubbf8\uad6d \uc11c\ubc84\uc5d0 \uc788\ub294 \uacbd\uc6b0, \uc774\ub97c \uc81c\ucd9c\ud558\ub824\uba74 \uacf5\uae09\uc5c5\uccb4\ub97c \ubcf5\uc7a1\ud55c \ubc29\uc2dd\uc73c\ub85c \ucc38\uc5ec\uc2dc\ucf1c\uc57c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\uc704\uc2a4 \ub610\ub294 \uc628\ud504\ub808\ubbf8\uc2a4 \ud638\uc2a4\ud305\uc744 \uc0ac\uc6a9\ud558\uba74 \uae30\uad00\uc774 \uc561\uc138\uc2a4\ub97c \uc644\uc804\ud788 \uc81c\uc5b4\ud560 \uc218 \uc788\uc73c\uba70 \uc678\uad6d \ub2f9\uc0ac\uc790\ub97c \ucc38\uc5ec\uc2dc\ud0a4\uc9c0 \uc54a\uace0 \uaddc\uc81c \ubb38\uc758\uc5d0 \uc751\ub2f5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e4\uc9c8\uc801\uc778 \uaddc\uc81c \uc2dc\ub098\ub9ac\uc624\uac00 \uc911\uc694\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. MiFID II \ud558\uc758 \uc801\ud569\uc131 \ud3c9\uac00\ub294 \uc870\uc5b8\uc774 \uace0\uac1d \uc0c1\ud669\uc5d0 \ubd80\ud569\ud588\uc74c\uc744 \uc785\uc99d\ud574\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uc801 \uc2e4\ud589 \uacf5\uac1c\ub294 \uc2dc\uae30 \uc801\uc808\ud55c \uc804\ub2ec \uc99d\uac70\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ubbfc\uc6d0 \ucc98\ub9ac\ub294 \uc644\uc804\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae30\ub85d\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uac01 \uacbd\uc6b0\uc5d0 \ud310\ub9e4 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uaddc\uc81c \uae30\uad00\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \uae30\uad00\uc744 \ubcf4\ud638\ud558\ub294 \uc99d\uac70 \ucd94\uc801\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-investglass-delivers-sovereign-sales-engagement\">InvestGlass\uac00 \uc8fc\uad8c \uc601\uc5c5 \ucc38\uc5ec\ub97c \uc81c\uacf5\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 CRM, \ub514\uc9c0\ud138 \uc628\ubcf4\ub529, \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud1b5\ud569\ud569\ub2c8\ub2e4 <a href=\"https:\/\/www.investglass.com\/ko\/%ed%95%84%ec%88%98-%ea%b8%b0%ec%88%a0%ea%b3%bc-%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ec%a0%84%eb%9e%b5%ec%9d%84-%ec%9d%98%eb%af%b8%ed%95%98%eb%8a%94-%ec%98%81%ec%97%85-%ea%b4%80%eb%a6%ac\/\" target=\"_self\">\uad00\ub9ac \ubc0f \uc601\uc5c5<\/a> \ud1b5\ud569\ub41c \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc5d0\uc11c\uc758 \ucc38\uc5ec. \uc5ec\ub7ec \uad00\ud560 \uad6c\uc5ed\uc5d0 \uac78\uccd0 \uc5ec\ub7ec \uacf5\uae09\uc5c5\uccb4\ub85c\ubd80\ud130 \ucd5c\uace0\uc758 \ub3c4\uad6c\ub97c \uc870\ub9bd\ud558\ub294 \ub300\uc2e0, \uc870\uc9c1\uc740 \uc2a4\uc704\uc2a4 \ub610\ub294 \uc628\ud504\ub808\ubbf8\uc2a4 \uc778\ud504\ub77c \ub0b4\uc5d0\uc11c \uc644\uc804\ud788 \uc791\ub3d9\ud558\ub294 \ud1b5\ud569 \uc2dc\uc2a4\ud15c\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uc544\ud0a4\ud14d\ucc98\ub294 \uc2a4\uc704\uc2a4 \ub370\uc774\ud130 \uc13c\ud130\uc5d0 \ud638\uc2a4\ud305\ub418\ub4e0 \uace0\uac1d\uc0ac \ub0b4\uc5d0 \ubc30\ud3ec\ub418\ub4e0, \ub2e8\uc77c \uc778\uc2a4\ud134\uc2a4\ub97c \ubaa8\ub4e0 \uace0\uac1d \ucc38\uc5ec\uc758 \uc911\uc2ec\uc5d0 \ub461\ub2c8\ub2e4. \uc601\uc5c5, \ub9c8\ucf00\ud305 \ubc0f \uace0\uac1d \uc131\uacf5 \ud300\uc740 \ub3d9\uae30\ud654 \uc9c0\uc5f0\uc774\ub098 \ud1b5\ud569 \ubd88\uc548\uc815 \uc5c6\uc774 \uacf5\uc720\ub41c \ub370\uc774\ud130\ub85c \uc6b4\uc601\ub429\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \uace0\uac1d \uae30\ub85d\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uba74 \ubcc0\uacbd \uc0ac\ud56d\uc774 \ubaa8\ub4e0 \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0 \uc989\uc2dc \ubc18\uc601\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ud50c\ub7ab\ud3fc\uc740 \ud655\uc7a5\uc131\uc774 \ub6f0\uc5b4\ub098 \ub300\uaddc\ubaa8 \uc601\uc5c5 \uc870\uc9c1\uc5d0 \uc801\ud569\ud558\uba70, \ubcf5\uc7a1\ud55c \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc640 \uc5d4\ud130\ud504\ub77c\uc774\uc988\uae09 \uc694\uad6c \uc0ac\ud56d\uc744 \uc9c0\uc6d0\ud558\uace0 \uc5ec\ub7ec \ud300 \ubc0f \uc6cc\ud06c\ud50c\ub85c\ub97c \uad00\ub9ac\ud558\uae30 \uc704\ud55c \ub9de\ucda4 \uc124\uc815 \uac00\ub2a5\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uaddc\uc81c \uc0b0\uc5c5\uc744 \uc704\ud574 \ud2b9\ubcc4\ud788 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2b9\uc778 \uc6cc\ud06c\ud50c\ub85c\uc6b0, KYC \uac80\uc0ac, \uc704\ud5d8 \ud50c\ub798\uadf8, \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \ubb38\uc11c \uad00\ub9ac\uc640 \uac19\uc740 \uae30\ub2a5\uc740 \ub098\uc911\uc5d0 \ucd94\uac00\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc2dc\uc2a4\ud15c\uc5d0 \uae30\ubcf8\uc801\uc73c\ub85c \ub0b4\uc7a5\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. InvestGlass \ud50c\ub7ab\ud3fc\uc740 \uae08\uc735 \uc11c\ube44\uc2a4\uc758 \uc81c\uc57d\uc744 \uc774\ubbf8 \uc774\ud574\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc870\uc9c1\uc5d0\uc11c \uae30\ubcf8\uc801\uc778 \uaddc\uc815 \uc900\uc218 \uc694\uad6c \uc0ac\ud56d\uc744 \uad6c\uc131\ud560 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubbf8\uad6d \ub610\ub294 \uc911\uad6d \uacf5\uae09\uc5c5\uccb4\uc5d0 \ud1b5\uc81c\ub97c \ube7c\uc557\uae30\uc9c0 \uc54a\uace0 \uc601\uc5c5 \ucc38\uc5ec \uc131\uacfc\ub97c \ucd94\uad6c\ud558\ub294 \uae30\uc5c5\uc5d0\uac8c InvestGlass\ub294 \ub17c\ub9ac\uc801\uc778 \uc120\ud0dd\uc785\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \ud604\ub300 \uc601\uc5c5\ud300\uc774 \uae30\ub300\ud558\ub294 \uc790\ub3d9\ud654, \ubd84\uc11d \ubc0f AI \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ubbfc\uac10\ud55c \uace0\uac1d \ub370\uc774\ud130\uac00 \uae30\uad00 \ud1b5\uc81c \ud558\uc5d0 \uc720\uc9c0\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sales-engagement-natively-built-into-crm\">CRM\uc5d0 \ub124\uc774\ud2f0\ube0c\ub85c \uad6c\ucd95\ub41c \uc601\uc5c5 \ucc38\uc5ec<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc678\ubd80 \ud50c\ub7ec\uadf8\uc778 \ub610\ub294 \ud1b5\ud569\uc5d0\ub9cc \uc758\uc874\ud558\ub294 \ub300\uc2e0 CRM \uc778\ud130\ud398\uc774\uc2a4 \ub0b4\ubd80\uc5d0 \ucc38\uc5ec \ub3c4\uad6c\ub97c \ub0b4\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub124\uc774\ud2f0\ube0c \uc811\uadfc \ubc29\uc2dd\uc740 \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uac04\uc5d0 \uc804\ud658\ud558\ub294 \ub300\uc2e0 \ub2e8\uc77c \ud658\uacbd \ub0b4\uc5d0\uc11c \uc791\uc5c5\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0ac\uc6a9\uc790 \uc5ec\uc815\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \uace0\uac1d \uae30\ub85d\uc744 \uc5f4\uba74 \uc804\uccb4 \ucc38\uc5ec \uc774\ub825\uc774 \ud0c0\uc784\ub77c\uc778 \ud615\ud0dc\ub85c \uc989\uc2dc \ud45c\uc2dc\ub429\ub2c8\ub2e4. \ucd5c\uadfc \uc774\uba54\uc77c, \ud1b5\ud654 \uba54\ubaa8, \ud3ec\ud138 \ubb38\uc11c \ubcf4\uae30 \ubc0f \ud68c\uc758 \uacb0\uacfc\uac00 \uc2dc\uac04\uc21c\uc73c\ub85c \ub098\ud0c0\ub0a9\ub2c8\ub2e4. \uac19\uc740 \ud654\uba74\uc5d0\uc11c \uad00\ub9ac\uc790\ub294 \ub2e4\uc74c \uc791\uc5c5\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud15c\ud50c\ub9bf \uc774\uba54\uc77c \ubcf4\ub0b4\uae30, \ud1b5\ud654 \uc608\uc57d, \ub3d9\ub8cc\uc5d0\uac8c \uc791\uc5c5 \ud560\ub2f9 \ub610\ub294 <a href=\"https:\/\/www.investglass.com\/ko\/%ec%95%88%ec%a0%84%ed%95%9c-%ed%8c%8c%ec%9d%bc-%ea%b3%b5%ec%9c%a0-%eb%b0%8f-%ed%98%91%ec%97%85%ec%9d%84-%ec%9c%84%ed%95%9c-%eb%aa%a8%eb%b2%94-%ec%82%ac%eb%a1%80\/\" target=\"_self\">\uc548\uc804\ud55c \uacf5\uc720<\/a> \ud3ec\ud138.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ub124\uc774\ud2f0\ube0c \ud1b5\ud569\uc740 \ubcc4\ub3c4\uc758 \uc601\uc5c5 \ucc38\uc5ec \uacf5\uae09\uc5c5\uccb4\ub97c \uc0ac\uc6a9\ud558\ub294 \uc870\uc9c1\uc5d0 \ud754\ud788 \ubc1c\uc0dd\ud558\ub294 \ucde8\uc57d\uc131\uc744 \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uae30\ud654\uac00 \ud544\uc694 \uc5c6\uc73c\ubbc0\ub85c \ub370\uc774\ud130 \ub3d9\uae30\ud654 \ubb38\uc81c\uac00 \uc0ac\ub77c\uc9d1\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc774 \ub3d9\uc77c\ud55c \uae30\ubcf8 \ub370\uc774\ud130 \ubaa8\ub378\uc5d0\uc11c \uc791\ub3d9\ud569\ub2c8\ub2e4. \uaddc\uc815 \uc900\uc218 \ud300\uc740 \ud15c\ud50c\ub9bf \uc2b9\uc778 \ubc0f \uac10\uc0ac \uc694\uad6c \uc0ac\ud56d\uc744 \ud55c \ubc88\ub9cc \uad6c\uc131\ud558\uba74 \ubaa8\ub4e0 \ucc38\uc5ec \ud65c\ub3d9\uc5d0 \uc77c\uad00\ub418\uac8c \uc801\uc6a9\ub41c\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e4\uc9c8\uc801\uc778 \uc774\uc810\uc740 \uc18d\ub3c4\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc9c8\ubb38\uc73c\ub85c \uc804\ud654\ub97c \ud560 \ub54c, \uad00\uacc4 \uad00\ub9ac\uc790\ub294 \uc989\uc2dc \uc804\uccb4 \ub9e5\ub77d\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc544\uc6c3\ub9ac\uce58 \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud560 \ub54c, \ub9c8\ucf00\ud305\ud300\uc740 \uc601\uc5c5\ud300\uc774 \uc0ac\uc6a9\ud558\ub294 \uac83\uacfc \ub3d9\uc77c\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ud300\uc774 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae30\ub85d\uc744 \uac80\ud1a0\ud560 \ub54c, \ubaa8\ub4e0 \uac83\uc774 \uc77c\uad00\ub41c \ud615\uc2dd\uacfc \uc644\uc804\ud55c \uac10\uc0ac \ucd94\uc801\uacfc \ud568\uaed8 \ub2e8\uc77c \uc2dc\uc2a4\ud15c\uc5d0 \ubcf4\uad00\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-onboarding-kyc-and-sales-engagement-in-one-flow\">\ub514\uc9c0\ud138 \uc628\ubcf4\ub529, KYC \ubc0f \uc138\uc77c\uc988 \ucc38\uc5ec\ub97c \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \uc591\uc2dd, \uc804\uc790 \uc11c\uba85 \ubc0f <a href=\"https:\/\/www.investglass.com\/ko\/kyc-%ec%9d%b8%ec%a6%9d-%ec%9e%90%eb%8f%99%ed%99%94-%eb%b0%a9%eb%b2%95-%ea%b2%8c%ec%9e%84-%ec%9e%90%eb%8f%99%ed%99%94-%eb%b0%8f-%ea%b0%9c%eb%b0%9c%ed%95%98%ea%b8%b0\/\" target=\"_self\">\uc790\ub3d9\ud654\ub41c KYC \ud655\uc778<\/a> \uc7a0\uc7ac \uace0\uac1d\uc5d0\uc11c \ud65c\uc131 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub418\ub294 \uc5ec\uc815\uc774 \ub2e8\uc808\ub41c \ub2e8\uacc4\ub4e4\uc758 \uc5f0\uc18d\uc774 \uc544\ub2cc, \uc77c\uad00\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub85c \uc791\ub3d9\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026\ub144 1\uc6d4, \uc7a0\uc7ac \uace0\uac1d\uc774 \uc628\ub77c\uc778 \uacc4\uc88c \uac1c\uc124 \uc591\uc2dd\uc744 \uc791\uc131\ud569\ub2c8\ub2e4. \uc2dc\uc2a4\ud15c\uc740 \uc790\ub3d9\uc73c\ub85c \ud658\uc601 \uc774\uba54\uc77c\uc744 \ubc1c\uc1a1\ud558\uace0 \ub2f4\ub2f9 \uad00\uacc4 \uad00\ub9ac\uc790\ub97c \ubc30\uc815\ud569\ub2c8\ub2e4. \ubbf8\ube44\ub41c KYC \uc11c\ub958\ub294 \uc815\ud574\uc9c4 \uac04\uaca9\uc73c\ub85c \uc54c\ub9bc \uc2dc\ud000\uc2a4\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc774 \uc2e0\ubd84\uc99d\uc744 \uc5c5\ub85c\ub4dc\ud558\uace0 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4 \ud300\uc774 \uc2b9\uc778\ud558\uba74, \uc2dc\uc2a4\ud15c\uc740 \uc790\ub3d9\uc73c\ub85c \ub2e4\uc74c \ub2e8\uacc4\ub85c \uc9c4\ud589\ud558\uc5ec \ud22c\uc790 \uc81c\uc548 \uc790\ub8cc\ub97c \ubcf4\ub0b4\uace0 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ud1a0\ub860 \uc77c\uc815\uc744 \uc7a1\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uac01 \ub2e8\uacc4\ub294 \uc77c\uad00\ub41c \uc5b8\uc5b4\ub97c \uc0ac\uc6a9\ud558\ub294 \uc0ac\uc804 \uc2b9\uc778\ub41c \ud15c\ud50c\ub9bf\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uaddc\uc815 \uc900\uc218 \ub2f4\ub2f9\uc790\ub294 \ud5c8\uc6a9\ub418\ub294 \ubcc0\ud615 \ubc0f \uc2b9\uc778 \uc6cc\ud06c\ud50c\ub85c\ub97c \ud55c \ubc88 \uad6c\uc131\ud569\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\ub294 \uaddc\uc81c \ub178\ucd9c\uc744 \uc57c\uae30\ud560 \uc218 \uc788\ub294 \uc0ac\uc6a9\uc790 \uc9c0\uc815 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\ub294 \ub300\uc2e0 \uc2b9\uc778\ub41c \uc635\uc158\uc5d0\uc11c \uc120\ud0dd\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \ud2b9\uc815 KYC \uc0c1\ud0dc \ubc0f \uc774\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub370\uc774\ud130\uc640 \uc5f0\uacb0\ub41c \uc804\uccb4 \uac10\uc0ac \uae30\ub85d\uacfc \ud568\uaed8 \uae30\ub85d\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8 \uacb0\uacfc, \uace0\uac1d\uc5d0\uac8c\ub294 \uc6d0\ud65c\ud55c \uc628\ubcf4\ub529 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uba74\uc11c\ub3c4 \uc5c4\uaca9\ud55c \uaddc\uc815 \uc900\uc218 \ubb38\uc11c\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\uac00 \uc77c\uc815 \uad00\ub9ac \ubc0f \uc54c\ub9bc\uc744 \ucc98\ub9ac\ud558\ubbc0\ub85c \ub204\ub77d\ub418\ub294 \ub2e8\uacc4\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc774 \ud50c\ub7ab\ud3fc\uc5d0 \uae30\ub85d\ub418\ubbc0\ub85c \uac10\uc0ac\uc5d0\uc11c \ub204\ub77d\ub418\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uaddc\uc81c\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\uac00 \ub192\uc544\uc9c0\ub294 \ub3d9\uc2dc\uc5d0 \ud65c\uc131 \uace0\uac1d \uc0c1\ud0dc\uae4c\uc9c0 \uac78\ub9ac\ub294 \uc2dc\uac04\uc774 \ub2e8\ucd95\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-portfolio-driven-campaigns-and-personalised-outreach\">\ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc911\uc2ec \ucea0\ud398\uc778 \ubc0f \ub9de\ucda4\ud615 \uc544\uc6c3\ub9ac\uce58<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\uc758 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub370\uc774\ud130\ub294 \uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub85c\ub294 \ubd88\uac00\ub2a5\ud588\ub358 \ud0c0\uac9f \ucea0\ud398\uc778\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ubcf4\uc720 \ub370\uc774\ud130\uc5d0\uc11c \uace0\uac1d\uc774 \ud2b9\uc815 \uc139\ud130\uc5d0 \uacfc\ub3c4\ud558\uac8c \ub178\ucd9c\ub418\uc5b4 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\uba74, \ubd84\uc0b0 \ud22c\uc790 \uae30\ud68c\uc5d0 \ub300\ud55c \uc790\ub3d9 \uc5f0\ub77d\uc744 \ud2b8\ub9ac\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uac00 \uac00\uce58 \uae30\uc900\uc810\uc5d0 \ub3c4\ub2ec\ud558\uba74, \uad00\ub828 \ub2e4\uc74c \ub2e8\uacc4 \uc81c\uc548\uacfc \ud568\uaed8 \ucd95\ud558 \uba54\uc2dc\uc9c0\ub97c \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI \uc9c0\uc6d0 \uc138\ubd84\ud654\ub97c \ud1b5\ud574 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\ub294 \uc704\ud5d8 \uc810\uc218, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uac00\uce58, \uc9c0\ub9ac, \uc0b0\uc5c5 \ub178\ucd9c, \ucd5c\uadfc \ud65c\ub3d9 \uc218\uc900 \ubc0f \uae30\ud0c0 \uc218\uc2ed \uac00\uc9c0 \uc18d\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc138\uadf8\uba3c\ud2b8\ub97c \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uc138\uadf8\uba3c\ud2b8\ub294 \ud2b9\uc815 \ud2b9\uc131\uc5d0 \ub9de\ucdb0\uc9c4 \ucc38\uc5ec \uc2dc\ud000\uc2a4\ub97c \ubc1b\uc2b5\ub2c8\ub2e4. \ucc38\uc5ec\ub3c4\uac00 \uac10\uc18c\ud558\ub294 \uace0\uac00\uce58 \uace0\uac1d\uc740 \uace0\uc704 \uc790\ubb38\uad00\uc758 \uac1c\uc778\uc801\uc778 \uc5f0\ub77d\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uc218\uc801\uc778 \uc704\ud5d8 \ud504\ub85c\ud544\uc744 \uac00\uc9c4 \uace0\uac1d\uc740 \uacf5\uaca9\uc801\uc778 \ud560\ub2f9\uc744 \uac00\uc9c4 \uace0\uac1d\uacfc\ub294 \ub2e4\ub978 \uc81c\ud488 \uc81c\uc548\uc744 \ubc1b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ubaa8\ub4e0 \ucc98\ub9ac\ub294 \uc8fc\uad8c \ud658\uacbd \ub0b4\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \ud22c\uc790 \ud328\ud134, \uc815\uce58\uc801 \ub178\ucd9c \ud50c\ub798\uadf8 \ubc0f \ubbfc\uac10\ud55c \uace0\uac1d \uc18d\uc131\uc740 \uc2a4\uc704\uc2a4 \ub610\ub294 \uc628\ud504\ub808\ubbf8\uc2a4 \uc778\ud504\ub77c\ub97c \uc808\ub300 \ubc97\uc5b4\ub098\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2e0\uc911\ud568\uc744 \uae30\ub300\ud558\ub294 \uace0\uac1d\uc744 \ub454 \uc790\uc0b0 \uad00\ub9ac\uc790\uc5d0\uac8c \uc774\ub7ec\ud55c \uc544\ud0a4\ud14d\ucc98 \uc120\ud0dd\uc740 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud604\ub300\uc801\uc778 \ucc38\uc5ec\uc758 \uc815\uad50\ud568 \ub54c\ubb38\uc5d0 \ub370\uc774\ud130 \ubcf4\ud638\ub97c \ud0c0\ud611\ud560 \ud544\uc694\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1-1024x701.png\" alt=\"\ud6a8\uacfc\uc801\uc778 \ud504\ub77c\uc774\ube57 \ubc45\ud0b9 CRM \uc2dc\uc2a4\ud15c InvestGlass\" class=\"wp-image-47024\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1-1024x701.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1-300x205.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1-768x526.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1-1536x1052.png 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/04\/InvestGlass-main-CRM-2024-c2cb8f3a-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\ud6a8\uacfc\uc801\uc778 \ud504\ub77c\uc774\ube57 \ubc45\ud0b9 CRM \uc2dc\uc2a4\ud15c InvestGlass<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-sales-engagement-platform-for-your-organisation\">\uadc0\uc0ac\ub97c \uc704\ud55c \uc62c\ubc14\ub978 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uc120\ud0dd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc62c\ubc14\ub978 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \uc5c5\uc885\ubcc4 \ub9e5\ub77d, \uaddc\uc81c \uc694\uac74, \uae30\uc874 \uae30\uc220 \uc2a4\ud0dd \ubc0f \uc8fc\uad8c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc18c\ub9e4 \ud68c\uc0ac\ub294 \uc0ac\uc6a9 \uc6a9\uc774\uc131\uacfc \ube60\ub978 \ubc30\ud3ec\ub97c \uc6b0\uc120\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uaddc\uc81c\ub97c \ubc1b\ub294 \uae08\uc735 \uae30\uad00\uc740 \uae30\uc874 \uae30\ub2a5 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\uc640 \ud568\uaed8 \uaddc\uc815 \uc900\uc218 \uae30\ub2a5, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc2dc\uc2a4\ud15c\uacfc\uc758 \ud1b5\ud569 \uae4a\uc774 \ubc0f \ud638\uc2a4\ud305 \uc635\uc158\uc744 \uc2e0\uc911\ud558\uac8c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc744 \ud3c9\uac00\ud560 \ub54c \ucc44\ub110 \uae30\ub2a5\uacfc \uc790\ub3d9\ud654 \uae30\ub2a5\uc744 \ub118\uc5b4\uc11c \uc0b4\ud3b4\ubcf4\uc138\uc694. \ubaa8\ub4e0 \uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc740 \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\uc640 \ud1b5\ud654 \ub85c\uae45\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucc28\ubcc4\uc810\uc740 \ud50c\ub7ab\ud3fc\uc774 CRM \ubc0f \uc6b4\uc601 \uc2dc\uc2a4\ud15c\uacfc \uc5bc\ub9c8\ub098 \uae4a\uc774 \ud1b5\ud569\ub418\uace0, \uc5c5\uacc4\ubcc4 \uaddc\uc81c \uc694\uad6c \uc0ac\ud56d\uc744 \uc5b4\ub5bb\uac8c \ucc98\ub9ac\ud558\uba70, \ub370\uc774\ud130 \uc8fc\uad8c \uc81c\uc57d\uc744 \uc874\uc911\ud558\ub294\uc9c0\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ud1b5\uc81c\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \uc720\ub7fd \ubc0f \uc720\uc218 \uad6d\uc81c \uc870\uc9c1\uc758 \ub17c\ub9ac\uc801\uc778 \uc120\ud0dd\uc774 \ub429\ub2c8\ub2e4. \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac, \ubcf4\ud5d8 \ubc0f \uacf5\uacf5 \ubd80\ubb38 \uae30\uad00\uc758 \uc218\uc775 \ud300\uc744 \uc704\ud574 \uc774 \ud50c\ub7ab\ud3fc\uc740 \ub370\uc774\ud130\uac00 \ubbf8\uad6d \ub610\ub294 \uc911\uad6d \uc778\ud504\ub77c\ub97c \ud1b5\uacfc\ud560 \ud544\uc694 \uc5c6\uc774 \uae08\uc735 \ub4f1\uae09\uc758 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-evaluation-criteria-in-2026\">2026\ub144 \uc8fc\uc694 \ud3c9\uac00 \uae30\uc900<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub370\uc774\ud130 \uc0c1\uc8fc \uc704\uce58\uac00 \ud3c9\uac00 \uae30\uc900 \uc911 \ucd5c\uc6b0\uc120 \uc21c\uc704\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \uc5b4\ub514\uc5d0 \uc800\uc7a5\ub420\uc9c0, \uc5b4\ub5a4 \ubc95\uc801 \uad00\ud560\uad8c\uc774 \uc801\uc6a9\ub418\ub294\uc9c0, \uc678\uad6d\uc758 \uc815\ubd80\uac00 \ub370\uc774\ud130 \uc811\uadfc\uc744 \uc694\uccad\ud560 \uacbd\uc6b0 \uacf5\uae09\uc5c5\uccb4\ub294 \uc5b4\ub5bb\uac8c \ub300\uc751\ud560\uc9c0 \uba85\uc2dc\uc801\uc73c\ub85c \uc9c8\ubb38\ud574\uc57c \ud569\ub2c8\ub2e4. \ud638\uc2a4\ud305 \uc704\uce58\uc640 \uc774\ub97c \uaddc\uc815\ud558\ub294 \ubc95\uc801 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ub300\ud55c \uc11c\uba74 \ud655\uc778\uc744 \uc694\uad6c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcf4\uc548 \uc778\uc99d\uc740 \uc911\uc694\ud558\uc9c0\ub9cc \uba74\ubc00\ud55c \uc870\uc0ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. ISO 27001\uc740 \uae30\ubcf8\uc801\uc778 \ubcf4\uc548 \uc704\uc0dd\uc744 \ud655\ub9bd\ud569\ub2c8\ub2e4. SOC 2 \ubcf4\uace0\uc11c\ub294 \ub370\uc774\ud130 \ucc98\ub9ac \uc81c\uc5b4 \uc0c1\ud0dc\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uae08\uc735 \uae30\uad00\uc758 \uacbd\uc6b0 FINMA \ub610\ub294 \uc774\uc5d0 \uc0c1\uc751\ud558\ub294 \uaddc\uc81c \uae30\uad00\uacfc \uc77c\uce58\ud558\ub294 \uc778\uc99d\uc740 \ucd94\uac00\uc801\uc778 \ubcf4\uc99d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc778\uc99d\uc774 \uc0ac\uc6a9\ud558\ub824\ub294 \ud2b9\uc815 \ubc30\ud3ec \ubaa8\ub378\uc744 \ub2e4\ub8e8\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM \ud1b5\ud569\uc740 \uc591\ubc29\ud5a5\uc73c\ub85c \uc2e4\uc2dc\uac04 \uc791\ub3d9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc77c\uad04 \ub0b4\ubcf4\ub0b4\uae30 \ubc0f \uac00\uc838\uc624\uae30\ub97c \uc694\uad6c\ud558\ub294 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc740 \ub370\uc774\ud130 \ud488\uc9c8 \ubb38\uc81c\uc640 \ub3d9\uae30\ud654 \uc9c0\uc5f0\uc744 \ubc1c\uc0dd\uc2dc\ud0b5\ub2c8\ub2e4. InvestGlass\uac00 \uc81c\uacf5\ud558\ub294 \ub124\uc774\ud2f0\ube0c \ud1b5\ud569\uc740 \ub3d9\uc77c\ud55c \uae30\ubcf8 \ub370\uc774\ud130\uc5d0\uc11c \uc791\ub3d9\ud558\uc5ec \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \uc81c\uac70\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc634\ub2c8\ucc44\ub110 \uc9c0\uc6d0\uc5d0\ub294 \uc774\uba54\uc77c\uacfc \uc804\ud654\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubcf4\uc548 \ud3ec\ud138, \ud654\uc0c1 \ud68c\uc758 \ud1b5\ud569 \ubc0f \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uba54\uc2dc\uc9d5 \ucc44\ub110\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uaddc\uc81c \uc0b0\uc5c5\uc758 \uacbd\uc6b0 \ub2e8\uc77c \uc778\ud130\ud398\uc774\uc2a4\uc5d0\uc11c \ubaa8\ub4e0 \ucc44\ub110\uc744 \uc81c\uc5b4\ud558\uace0 \uac10\uc0ac\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI \uae30\ub2a5\uc740 \ud22c\uba85\uc131\uc744 \ubcf4\uc5ec\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uacf5\uae09\uc5c5\uccb4\uc5d0 AI\uac00 \ucd94\ucc9c\ud558\ub294 \ubc29\uc2dd\uacfc \ud574\ub2f9 \uc124\uba85\uc774 \uaddc\uc815 \uc900\uc218 \ud300\uc744 \ub9cc\uc871\uc2dc\ud0ac \uac83\uc778\uc9c0 \uc124\uba85\ud558\ub3c4\ub85d \uc694\uccad\ud574\uc57c \ud569\ub2c8\ub2e4. \uc131\ub2a5 \ucd94\uc801 \uae30\ub2a5\uc5d0\ub294 \uc601\uc5c5 \ub9ac\ub354\uac00 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \ud2b9\uc815 \uce21\uc815 \ud56d\ubaa9\uacfc \uc0ac\uc6a9\uc790 \uc815\uc758 \uac00\ub2a5\ud55c \ub300\uc2dc\ubcf4\ub4dc \ubc0f \ub0b4\ubcf4\ub0b4\uae30 \uc635\uc158\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud655\uc7a5\uc131\uc740 \uc870\uc9c1\uacfc \ud568\uaed8 \ud50c\ub7ab\ud3fc\uc774 \uc131\uc7a5\ud560 \uc218 \uc788\ub294\uc9c0 \uc5ec\ubd80\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uc608\uc0c1\ub418\ub294 \uc0ac\uc6a9\uc790 \uc218\uc640 \ub370\uc774\ud130 \ubcfc\ub968\uc5d0 \ub300\ud55c \uc131\ub2a5\uc744 \ubb38\uc758\ud558\uc2ed\uc2dc\uc624. \uac00\uaca9 \ud22c\uba85\uc131\uc740 \uc608\uc0b0 \uacc4\ud68d\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub2f9 \ube44\uc6a9, \uad6c\ud604 \uc218\uc218\ub8cc \ubc0f \ucd94\uac00 \uae30\ub2a5 \ub610\ub294 \uc9c0\uc6d0 \uacc4\uce35\uc5d0 \ub300\ud55c \uc694\uae08\uc744 \uc774\ud574\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\uba74 \ucd9c\uc2dc \uc804\uc5d0 \uc2e4\uc81c \uc0ac\uc6a9\uc790\ub4e4\uacfc \uc2e4\uc81c \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ub300\uc0c1\uc73c\ub85c \ud30c\uc77c\ub7ff\uc744 \uc9c4\ud589\ud558\uc2ed\uc2dc\uc624. \ucc44\ud0dd\ub960, \uc0dd\uc0b0\uc131 \ud5a5\uc0c1 \ubc0f \uc0ac\uc6a9\uc790 \ub9cc\uc871\ub3c4\ub97c \uce21\uc815\ud558\uc2ed\uc2dc\uc624. \ub370\ubaa8\uc5d0\uc11c\ub294 \uc778\uc0c1\uc801\uc73c\ub85c \ubcf4\uc774\uc9c0\ub9cc \uc2e4\uc81c \uacf5\uc815 \ubc0f \ub370\uc774\ud130 \uad6c\uc870\uc640\ub294 \ub9de\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-you-need-a-sovereign-alternative-to-american-or-chinese-platforms\">\ubbf8\uad6d \ub610\ub294 \uc911\uad6d \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc8fc\uad8c\uc801 \ub300\uc548\uc774 \ud544\uc694\ud560 \ub54c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud2b9\uc815 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c\ub294 \ubbf8\uad6d \ub610\ub294 \uc911\uad6d \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc5d0 \ub300\ud55c \uc758\uc874\uc774 \uc804\ub7b5\uc801\uc73c\ub85c \ub610\ub294 \ubc95\uc801\uc73c\ub85c \ubb38\uc81c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<a href=\"https:\/\/www.investglass.com\/ko\/%ec%9d%80%ed%96%89%ec%9d%84-%ec%86%8c%ec%9c%a0%ed%95%98%eb%8a%94-%ea%b2%83%ec%9d%b4-%ec%96%bc%eb%a7%88%eb%82%98-%ec%88%98%ec%9d%b5%ec%84%b1%ec%9d%b4-%ec%9e%88%eb%8a%94%ec%a7%80-%ec%8b%ac%ec%b8%b5\/\" target=\"_self\">\uc18c\uc720\ud55c \uc740\ud589<\/a> \uad6d\uac00 \uc548\ubcf4\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud569\ub2c8\ub2e4. \uacf5\uc801 \uc5f0\uae30\uae08\uc740 \uc218\ubc31\ub9cc \uba85\uc758 \uc2dc\ubbfc\uc744 \ub300\uc2e0\ud558\uc5ec \uc790\uc0b0\uc744 \uad00\ub9ac\ud569\ub2c8\ub2e4. \uc911\uc694 \uc778\ud504\ub77c \uc6b4\uc601\uc790\ub294 \uc6b4\uc601 \ud1b5\uc2e0\uc5d0 \ub300\ud55c \uc678\uad6d\uc758 \uc811\uadfc\uc744 \uc704\ud5d8\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ud328\ubc00\ub9ac \uc624\ud53c\uc2a4\ub294 \ub300\uc678 \ube44\ubc00 \uc720\uc9c0\ub97c \uc704\ud574 \ud504\ub77c\uc774\ube57 \ubc45\ud0b9\uc744 \uc120\ud0dd\ud55c \uace0\uac1d\uc744 \uc704\ud574 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uacf5\uacf5 \ud589\uc815\uae30\uad00\uc740 \ud574\uc678 \ud074\ub77c\uc6b0\ub4dc \ud638\uc2a4\ud305\uc744 \uae08\uc9c0\ud558\ub294 \uac70\uc8fc \uc694\uac74\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubbf8\uad6d \ub300\uaddc\ubaa8 \ud074\ub77c\uc6b0\ub4dc \uc81c\uacf5\uc5c5\uccb4\ub098 \uc911\uad6d \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ucc38\uc5ec \ub370\uc774\ud130\ub97c \ub77c\uc6b0\ud305\ud558\ub294 \uac83\uc740 \uc5b4\ub5a4 \uacbd\uc6b0\uc5d0\ub3c4 \uc6a9\ub0a9\ud560 \uc218 \uc5c6\ub294 \uc704\ud5d8\uc744 \ucd08\ub798\ud569\ub2c8\ub2e4. CLOUD Act\ub294 \ubbf8\uad6d \ub2f9\uad6d\uc5d0 \ub370\uc774\ud130 \uacf5\uac1c\ub97c \uac15\uc81c\ud560 \uc218 \uc788\ub294 \uad11\ubc94\uc704\ud55c \uad8c\ud55c\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc911\uad6d \uaddc\uc815\uc740 \uad6d\ub0b4 \uae30\uc5c5\uc5d0 \uc720\uc0ac\ud55c \uc694\uad6c \uc0ac\ud56d\uc744 \ubd80\uacfc\ud569\ub2c8\ub2e4. \uacc4\uc57d\uc0c1 \ubcf4\ud638 \uc870\uce58\uac00 \uc788\ub354\ub77c\ub3c4 \uc774\ub7ec\ud55c \ubc95\uc801 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc774\uc0ac\ud68c\uc640 \uaddc\uc81c \ub2f9\uad6d\uc774 \uc810\uc810 \ub354 \uac70\ubd80\ud558\ub294 \ubd88\ud655\uc2e4\uc131\uc744 \uc57c\uae30\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc2a4\uc704\uc2a4 \ud638\uc2a4\ud305, \uc628\ud504\ub808\ubbf8\uc2a4 \ubc30\ud3ec, \uadf8\ub9ac\uace0 \uc678\uad6d\uc758 \ud074\ub77c\uc6b0\ub4dc \ubc95\uaddc\ub85c\ubd80\ud130\uc758 \uc644\uc804\ud55c \ub3c5\ub9bd\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc81c\uc57d\uc744 \ud574\uacb0\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \uc801\uc808\ud55c \ub2f9\uad6d\uc5d0\ub9cc \uc751\ub2f5\ud558\ub294 \ud1b5\uc81c\ub41c \uc778\ud504\ub77c \ub0b4\uc5d0 \uc720\uc9c0\ub429\ub2c8\ub2e4. \uc870\uc9c1\uc740 \uacf5\uae09\uc5c5\uccb4\uc758 \uc120\uc758\ub098 \uc9c0\uc815\ud559\uc801 \uc548\uc815\uc131\uc5d0 \uc758\uc874\ud558\ub294 \ub300\uc2e0 \uc6b4\uc601 \uc8fc\uad8c\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aligning-platform-choice-with-long-term-strategy\">\uc7a5\uae30\uc801\uc778 \uc804\ub7b5\uc5d0 \ud50c\ub7ab\ud3fc \uc120\ud0dd\uc744 \ub9de\ucd94\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \uae30\uc220 \uacb0\uc815\uc740 \uc218\ub144\uac04 \ub370\uc774\ud130 \ubaa8\ub378, \ud504\ub85c\uc138\uc2a4, AI \ud559\uc2b5 \uc811\uadfc \ubc29\uc2dd\uc744 \uace0\uc815\uc2dc\ud0b5\ub2c8\ub2e4. \ub9c8\uc774\uadf8\ub808\uc774\uc158 \ube44\uc6a9\uc740 \uc0c1\ub2f9\ud569\ub2c8\ub2e4. \ud2b9\uc815 \ud50c\ub7ab\ud3fc \ub0b4\uc5d0 \uc870\uc9c1 \uc9c0\uc2dd\uc774 \ucd95\uc801\ub429\ub2c8\ub2e4. \uc624\ub298 \ub0b4\ub9ac\ub294 \uc120\ud0dd\uc740 2030\ub144 \uc774\ud6c4\uae4c\uc9c0 \uace0\uac1d \uad00\uacc4\uc640 \uc6b4\uc601 \uc5ed\ub7c9\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc0ac\ud68c\uc640 CIO\ub294 \uae30\ub2a5 \ubaa9\ub85d\uc744 \ub118\uc5b4 \uad11\ubc94\uc704\ud55c \uc804\ub7b5\uc801 \uc694\uc778\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uacf5\uae09\uc5c5\uccb4\uac00 \ub3c5\ub9bd\uc131\uc744 \uc720\uc9c0\ud560 \uac83\uc778\uac00? EU AI\ubc95\uacfc \uac19\uc740 \uaddc\uc81c \ubcc0\ud654\uac00 \ud50c\ub7ab\ud3fc \uae30\ub2a5\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc778\uac00? \uc870\uc9c1\uc740 \uc8fc\uc694 \uc2dc\uc7a5 \ubc0f \ucda9\uc131\ub3c4\uac00 \ub2e4\ub978 \uacf3\uc5d0 \uc788\ub294 \uacf5\uae09\uc5c5\uccb4\uc5d0 \uc758\uc874\ud558\uae30\ub97c \uc6d0\ud560 \uac83\uc778\uac00?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \ud1b5\uc81c\uad8c\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uad6d\uc81c\uc801\uc778 \uc131\uc7a5\uc744 \uc6d0\ud558\ub294 \uc870\uc9c1\uc744 \uc704\ud55c \uc7a5\uae30\uc801\uc778 \uc720\ub7fd \ud30c\ud2b8\ub108\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc220 \uc8fc\uad8c\uc5d0 \ub300\ud55c \uc9c0\uc815\ud559\uc801 \uae34\uc7a5\uc774 \uace0\uc870\ub428\uc5d0 \ub530\ub77c \uc9c4\uc815\ud55c \ub3c5\ub9bd\uc131\uc758 \uac00\uce58\uac00 \ub192\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc8fc\uad8c \ud50c\ub7ab\ud3fc\uc744 \uc120\ud0dd\ud558\uba74 \uaddc\uc81c \ub610\ub294 \uc804\ub7b5\uc801 \uc0c1\ud669\uc774 \ubcc0\uacbd\ub420 \ub54c \ud5a5\ud6c4 \uc5b4\ub824\uc6b4 \ub9c8\uc774\uadf8\ub808\uc774\uc158\uc744 \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-success-with-a-sales-engagement-platform\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc131\uacf5 \uce21\uc815<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc131\uacf5 \uce21\uc815\uc740 \ucc38\uc5ec \uc9c0\ud45c\ub97c \uc0c1\uc5c5 \ubc0f \uaddc\uc815 \uc900\uc218 \uacb0\uacfc\uc640 \uc5f0\uacb0\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ubc1c\uc1a1\ub41c \uc774\uba54\uc77c \uc218\ub97c \uc138\ub294 \uac83\uc740 \ud65c\ub3d9 \uc218\uc900\uc744 \uc54c\ub824\uc90d\ub2c8\ub2e4. \ud574\ub2f9 \uc774\uba54\uc77c\uc744 \ubc1c\uc0dd\ub41c \uc218\uc775\uacfc \uc5f0\uacb0\ud558\ub294 \uac83\uc740 \ud6a8\uacfc\uc131\uc744 \uc54c\ub824\uc90d\ub2c8\ub2e4. \ucd5c\uace0\uc758 \uc601\uc5c5 \uc870\uc9c1\uc740 \ub450 \uac00\uc9c0 \uce21\uba74 \ubaa8\ub450\ub97c \ucd94\uc801\ud558\uace0 \uacb0\uacfc\uc5d0 \ub530\ub77c \ucc38\uc5ec \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\uc5d0\ub294 \uc608\uc57d\ub960, \ub9ac\ub4dc\uc5d0\uc11c \uace0\uac1d\uc73c\ub85c\uc758 \uc804\ud658\uc728, \uad00\uacc4\ub2f9 \uad50\ucc28 \ud310\ub9e4 \uc218\uc775, \ud3c9\uade0 \ud310\ub9e4 \uc8fc\uae30 \uae38\uc774, \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uaddc\uc81c \ud658\uacbd\uc5d0\uc11c\ub294 \ubb38\uc11c \uc644\ub8cc\uc728, \uc2b9\uc778 \uc6cc\ud06c\ud50c\ub85c \uc900\uc218\uc728, \uac10\uc0ac \uacb0\uacfc\uc728\uacfc \uac19\uc740 \uaddc\uc815 \uc900\uc218 \uad00\ub828 \uc9c0\ud45c\ub97c \ucd94\uac00\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \ub300\uc2dc\ubcf4\ub4dc\ub294 \ucc38\uc5ec \ud65c\ub3d9\uacfc \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc131\uc7a5, \uc720\uc9c0\uc728, \uaddc\uc81c \uc774\ubca4\ud2b8 \ud574\uacb0\uc744 \uc0c1\uad00\uad00\uacc4\ub85c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\ub294 \uac1c\ubcc4 \uc131\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud300 \ub9ac\ub354\ub294 \uadf8\ub8f9 \uac04 \ube44\uad50\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uacbd\uc601\uc9c4\uc740 \ubaa9\ud45c \ub300\ube44 \uc9d1\uacc4\ub41c \uacb0\uacfc\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc218\uc900\uc5d0\uc11c \uc9c0\ub098\uce5c \uc138\ubd80 \uc815\ubcf4 \uc5c6\uc774 \uc801\uc808\ud55c \uac00\uc2dc\uc131\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-operational-and-revenue-metrics\">\uc6b4\uc601 \ubc0f \uc218\uc775 \uc9c0\ud45c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \uae30\ud68c\ubcc4 \uc218\uc791\uc5c5 \uac10\uc18c\ub97c \ud1b5\ud574 \uc0dd\uc0b0\uc131 \ud5a5\uc0c1\uc744 \ucd94\uc801\ud558\uc138\uc694. \uc774\uc804\uc5d0\ub294 \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \uc7a0\uc7ac \uace0\uac1d\ub2f9 30\ubd84\uc744 \ud589\uc815 \uc5c5\ubb34\uc5d0 \uc0ac\uc6a9\ud588\uc9c0\ub9cc \uc774\uc81c\ub294 10\ubd84\ub9cc \uc0ac\uc6a9\ud55c\ub2e4\uba74, 20\ubd84\uc758 \uc808\uac10 \ud6a8\uacfc\ub294 \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uac78\uccd0 \ub204\uc801\ub429\ub2c8\ub2e4. \ucd08\uae30 \uc811\ucd09\ubd80\ud130 \ud65c\uc131 \uace0\uac1d \uc0c1\ud0dc\uae4c\uc9c0\uc758 \uc628\ubcf4\ub529 \uc2dc\uac04\uc744 \uce21\uc815\ud558\uc138\uc694. 10\uc77c\uc5d0\uc11c 4\uc77c\ub85c\uc758 \uac1c\uc120\uc740 \uc0c1\ub2f9\ud55c \uc6b4\uc601\uc0c1\uc758 \uc774\ub4dd\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc218\uc775 \uc9c0\ud45c\ub294 \ucc38\uc5ec\uc640 \uc0c1\uc5c5\uc801 \uc131\uacfc\ub97c \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc6d4\ubcc4 \ud68c\uc758 \uc124\uc815 \uc218\ub97c \ucd94\uc801\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 40% \uc774\uc0c1\uc758 \uc99d\uac00\ub97c \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \uace0\ubd80\uac00\uac00\uce58 \uac70\ub798\uc5d0\uc11c\uc758 \uc218\uc8fc\uc728\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 15% \uc774\uc0c1\uc758 \uac1c\uc120\uc744 \uae30\ub300\ud569\ub2c8\ub2e4. \uace0\uac1d\ub2f9 \uad00\ub9ac \uc790\uc0b0 \ud3c9\uade0\uc744 \uce21\uc815\ud558\uc5ec \ub354 \uae4a\uc740 \ucc38\uc5ec\uac00 \ub354 \ud070 \uad00\uacc4\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uccb4\uc801\uc778 \uacc4\uc0b0\uc744 \ud1b5\ud574 \uadf8 \uc601\ud5a5\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub85c \uc778\ud574 \uc628\ubcf4\ub529 \uc2dc\uac04\uc774 10\uc77c\uc5d0\uc11c 4\uc77c\ub85c \uc904\uc5b4\ub4e0\ub2e4\uace0 \uac00\uc815\ud574 \ubd05\uc2dc\ub2e4. \uc774\ub7ec\ud55c \ud6a8\uc728\uc131\uc744 \ud1b5\ud574 \uac01 \uad00\uacc4 \uad00\ub9ac\uc790\ub294 \ucd94\uac00 \uc778\ub825 \uc5c6\uc774 \ubd84\uae30\ub2f9 50\uba85\uc758 \uc7a0\uc7ac \uace0\uac1d\uc744 \ub354 \ucc98\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d 20%\uac00 \ud3c9\uade0 \ucd08\uae30 \uc790\uc0b0 50\ub9cc \uc720\ub85c\uc758 \ud65c\uc131 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub41c\ub2e4\uba74, \ubd84\uae30\ubcc4 \uac1c\uc120\uc740 500\ub9cc \uc720\ub85c\uc758 \uc2e0\uaddc \uad00\ub9ac \uc790\uc0b0\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-client-experience-and-compliance-metrics\">\uace0\uac1d \uacbd\ud5d8 \ubc0f \uaddc\uc815 \uc900\uc218 \uc9c0\ud45c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d \ub9cc\uc871\ub3c4 \uc810\uc218\ub294 \ucc38\uc5ec\uac00 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0 \ub610\ub294 \ubc29\ud574\uac00 \ub418\ub294\uc9c0\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. NPS\ub97c \uc815\uae30\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \uc810\uc218 \ud558\ub77d \uc2dc \uc989\uc2dc \uc870\uc0ac\ud558\uc2ed\uc2dc\uc624. \ubd88\ub9cc \ube48\ub3c4\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \ubb38\uc81c\ub97c \uc57c\uae30\ud558\ub294\uc9c0\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uace0\uac1d \uc9c8\ubb38\uc5d0 \ub300\ud55c \uc751\ub2f5 \uc2dc\uac04\uc740 \ucc38\uc5ec \ub3c4\uad6c\uac00 \uc2e4\uc81c\ub85c \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \ub354 \uc798 \uc751\ub300\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uaddc\uc81c \uc0b0\uc5c5\uc5d0\uc11c \ub0b4\ubd80 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud45c\uc900 \uc900\uc218\ub294 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2b9\uc778\ub41c \ud15c\ud50c\ub9bf\uc744 \uc0ac\uc6a9\ud558\ub294 \uc544\uc6c3\ub9ac\uce58\uc758 \ube44\uc728\uc744 \ucd94\uc801\ud558\uc2ed\uc2dc\uc624. \uc2b9\uc778 \uc6cc\ud06c\ud50c\ub85c\uac00 \uc6b0\ud68c\ub418\ub294 \ube48\ub3c4\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc2ed\uc2dc\uc624. \uaddc\uc81c \uad00\ub828 \uc9c0\uc810\uc758 \ubb38\uc11c \uc644\uc131\ub3c4\ub97c \uce21\uc815\ud558\uc2ed\uc2dc\uc624.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc790\ub3d9\uc73c\ub85c \uaca9\ucc28\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc815\uae30\uc801\uc778 \ucc38\uc5ec\ub97c \uc704\ud574 \ud50c\ub798\uadf8\uac00 \uc9c0\uc815\ub418\uc5c8\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 90\uc77c \ub3d9\uc548 \uc5f0\ub77d\uc744 \ubc1b\uc9c0 \ubabb\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uac00 \uc788\ub294 \uacbd\uc6b0, \uc2dc\uc2a4\ud15c\uc740 \ud574\ub2f9 \ubb38\uc81c\ub97c \uac15\uc870 \ud45c\uc2dc\ud558\uace0 \uc218\uc815 \uc2dc\ud000\uc2a4\ub97c \ud2b8\ub9ac\uac70\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uaddc\uc815 \uc900\uc218 \uc99d\uac70\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ubcf4\uace0\uc11c\ub294 \uc218\ub3d9\uc73c\ub85c \uc791\uc131\ud560 \ud544\uc694 \uc5c6\uc774 \uac10\uc0ac \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-investglass-sales-engagement\">InvestGlass \uc601\uc5c5 \ucc38\uc5ec \uc2dc\uc791\ud558\uae30<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\ud604\uc740 \ubc1c\uacac, \uac1c\ub150 \uc99d\uba85, \uad6c\uc131, \ub9c8\uc774\uadf8\ub808\uc774\uc158, \ubc30\ud3ec \ubc0f \ucd5c\uc801\ud654\uc758 \uad6c\uc870\ud654\ub41c \ub85c\ub4dc\ub9f5\uc744 \ub530\ub985\ub2c8\ub2e4. \uac01 \ub2e8\uacc4\uc5d0\ub294 \uc815\uc758\ub41c \ubaa9\ud45c\uc640 \uacb0\uacfc\ubb3c\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ucd08\uae30 \ub2e8\uacc4\ub97c \uc11c\ub450\ub974\uba74 \ubc30\ud3ec \uc911\uc5d0 \ubb38\uc81c\uac00 \ub204\uc801\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc73c\ub85c \uc911\uac04 \uaddc\ubaa8 \uc740\ud589 \ub610\ub294 \uc790\uc0b0 \uad00\ub9ac \ud68c\uc0ac\uc758 \uad6c\ud604 \uae30\uac04\uc740 \ubcf5\uc7a1\uc131\uc5d0 \ub530\ub77c 8\uc8fc\uc5d0\uc11c 16\uc8fc\uac00 \uc18c\uc694\ub429\ub2c8\ub2e4. \uad11\ubc94\uc704\ud55c \ub808\uac70\uc2dc \ub370\uc774\ud130 \ub610\ub294 \ubcf5\uc7a1\ud55c \uaddc\uc815 \uc900\uc218 \uc694\uad6c \uc0ac\ud56d\uc774 \uc788\ub294 \uc870\uc9c1\uc758 \uacbd\uc6b0 \ub354 \uc624\ub798 \uac78\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc628\ud504\ub808\ubbf8\uc2a4 \ubc30\ud3ec\uc758 \uacbd\uc6b0 \uc778\ud504\ub77c \ud504\ub85c\ube44\uc800\ub2dd \ubc0f \uad6c\uc131\uc5d0 4\uc8fc\uc5d0\uc11c 6\uc8fc\uac00 \ucd94\uac00\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc704\ud5d8\uc744 \uc904\uc774\ub294 \ub2e8\uacc4\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uba85\ud655\ud558\uac8c \uc815\uc758\ub41c \uc0ac\uc6a9 \uc0ac\ub840\ub97c \ub2e4\ub8e8\ub294 10~15\uba85\uc758 \uad00\uacc4 \uad00\ub9ac\uc790 \ud30c\uc77c\ub7ff \uadf8\ub8f9\uc73c\ub85c \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624. \ud300\uacfc \uc9c0\uc5ed \uc804\uccb4\ub85c \ud655\uc7a5\ud558\uae30 \uc804\uc5d0 \ucc44\ud0dd \ubc0f \uc601\ud5a5\uc744 \uce21\uc815\ud558\uc2ed\uc2dc\uc624. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uc218\uc815 \ube44\uc6a9\uc774 \uc800\ub834\ud560 \ub54c \ubb38\uc81c\ub97c \uc870\uae30\uc5d0 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-practical-steps-to-launch-your-sovereign-sales-engagement-platform\">\uc18c\ubc84\ub9b0 \uc138\uc77c\uc988 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud50c\ub7ab\ud3fc \ucd9c\uc2dc\ub97c \uc704\ud55c \uc2e4\uc9c8\uc801\uc778 \ub2e8\uacc4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd08\uae30 \ub2e8\uacc4\ub294 \uae30\ubc18\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc790\ub3d9\ud654 \uae30\ud68c\uc640 \uaddc\uc815 \uc900\uc218 \uc81c\uc57d \uc870\uac74\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ud604\uc7ac \uc601\uc5c5 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ub9e4\ud551\ud569\ub2c8\ub2e4. \uc2a4\uc704\uc2a4 \ud074\ub77c\uc6b0\ub4dc\uc778\uc9c0 \uc644\uc804 \uc628\ud504\ub808\ubbf8\uc2a4 \ubc30\ud3ec\uc778\uc9c0 \ud638\uc2a4\ud305 \uc694\uad6c \uc0ac\ud56d\uc744 \uc815\uc758\ud569\ub2c8\ub2e4. \uc0c8 \ud50c\ub7ab\ud3fc\uacfc \ud1b5\ud569\ud574\uc57c \ud558\ub294 \uae30\uc874 \ub370\uc774\ud130 \uc18c\uc2a4\ub97c \uc2dd\ubcc4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ube60\ub974\uac8c \uce21\uc815 \uac00\ub2a5\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 2~3\uac00\uc9c0 \ud575\uc2ec \uc0ac\uc6a9 \uc0ac\ub840\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uc2e0\uaddc \uace0\uac1d \uc628\ubcf4\ub529\uc740 \uba85\ud655\ud55c \uc0ac\uc804\/\uc0ac\ud6c4 \ube44\uad50 \uc9c0\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uae30\uc874 \uad00\uacc4\uc5d0 \ub300\ud55c \uac31\uc2e0 \ucea0\ud398\uc778\uc740 \ubcf4\uc720\uc728\uc5d0 \ub300\ud55c \ucc38\uc5ec \ud6a8\uacfc\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ud734\uba74 \uace0\uac1d \uc7ac\ud65c\uc131\ud654\ub294 \uc218\uc775 \ud68c\ubcf5 \uac00\ub2a5\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc2b9\uc778\ub41c \ud15c\ud50c\ub9bf\uacfc \uc815\uc758\ub41c \ud2b8\ub9ac\uac70\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac01 \uc0ac\uc6a9 \uc0ac\ub840\uc5d0 \ub300\ud55c \ud2b9\uc815 \ud65c\uc131\ud654\ub97c \uad6c\ucd95\ud558\uc138\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc740 \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4. InvestGlass \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \uccab 90\uc77c\uac04\uc758 \uc131\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc138\uc694. \ud15c\ud50c\ub9bf \ubcc0\ud615\uc744 A\/B \ud14c\uc2a4\ud2b8\ud558\uc5ec \uc5b4\ub5a4 \uac83\uc774 \ubc18\ud5a5\uc744 \uc77c\uc73c\ud0a4\ub294\uc9c0 \ud30c\uc545\ud558\uc138\uc694. \uac00\uc815\ubcf4\ub2e4\ub294 \uc2e4\uc81c \uc804\ud658 \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c AI \uc138\uadf8\uba3c\ud2b8\ub97c \uac1c\uc120\ud558\uc138\uc694. \uc751\ub2f5 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc8fc\uae30 \ud0c0\uc774\ubc0d\uc744 \uc870\uc815\ud558\uc138\uc694. \uccab \ubd84\uae30\uc5d0 \uc774\ub7ec\ud55c \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc9c0\ud45c\uac00 10%\uc5d0\uc11c 15% \uac1c\uc120\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uc120\ud0dd\uc740 \ud5a5\ud6c4 \uc218\ub144\uac04 \uace0\uac1d \uad00\uacc4\ub97c \ud615\uc131\ud569\ub2c8\ub2e4. \uaddc\uc81c\ub97c \ubc1b\ub294 \uc870\uc9c1\uc774 \uc8fc\uad8c\uc744 \ud0c0\ud611\ud558\uc9c0 \uc54a\uace0 \uc131\ub2a5\uc744 \ucd94\uad6c\ud558\ub294 \uacbd\uc6b0, InvestGlass\ub294 \uccb4\uacc4\uc801\uc774\uace0 \uc900\uc218\ud558\uba70 \ud6a8\uacfc\uc801\uc778 \ucc38\uc5ec\ub97c \ub300\uaddc\ubaa8\ub85c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uc720\ub7fd\uc758 \uae30\ub300\ub97c \uc874\uc911\ud558\uace0 \uace0\uac1d \ud1b5\uc81c\ub97c \uc644\uc804\ud788 \ubcf4\ud638\ud558\ub294 \uc778\ud504\ub77c \ub0b4\uc5d0\uc11c \ud604\ub300\uc801\uc778 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub97c \ud1b5\ud574 \uadc0\uc0ac\uc758 \uace0\uac1d \uad00\uacc4 \uc811\uadfc \ubc29\uc2dd\uc744 \uc5b4\ub5bb\uac8c \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uace0, \uc774\ud574 \uad00\uacc4\uc790\uac00 \uc694\uad6c\ud558\ub294 \ud1b5\uc81c \ubc0f \uaddc\uc815 \uc900\uc218\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sales-performance-and-productivity\">\uc601\uc5c5 \uc131\uacfc \ubc0f \uc0dd\uc0b0\uc131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \uc131\uacfc\uc640 \uc0dd\uc0b0\uc131\uc740 \ubaa8\ub4e0 \uc131\uacf5\uc801\uc778 \uc601\uc5c5 \uc870\uc9c1\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ud658\uacbd\uc5d0\uc11c \uc62c\ubc14\ub978 \uc601\uc5c5 \ucc38\uc5ec \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uace0, \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uac04\uc18c\ud654\ud558\uba70, \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \ud601\uc2e0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uace0\uc758 \uc601\uc5c5 \ucc38\uc5ec \ud50c\ub7ab\ud3fc\uc744 \ucc44\ud0dd\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ud300\uc740 \uace0\uac00\uce58 \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub178\ub825\uc744 \uc9d1\uc911\ud558\uace0, \uc601\uc5c5 \ud65c\ub3d9\uc744 \ucd5c\uc801\ud654\ud558\uba70, \uc9c0\uc18d\uc801\uc778 \uc218\uc775 \uc131\uc7a5\uc744 \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud604\ub300\uc758 \uc601\uc5c5 \ucc38\uc5ec \ub3c4\uad6c\ub294 \uc601\uc5c5\ud300\uc774 \ubcf5\uc7a1\ud55c \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\ubc94\uc704\ud55c \uc5f0\ub77d\ucc98 \ub370\uc774\ud130\ubca0\uc774\uc2a4, \uc790\ub3d9\ud654\ub41c \uc7a0\uc7ac \uace0\uac1d \uc810\uc218 \uc9c0\uc815, \uace0\uae09 \ubd84\uc11d\uacfc \uac19\uc740 \uc8fc\uc694 \uae30\ub2a5\uc744 \ud1b5\ud574 \uc601\uc5c5 \uc804\ubb38\uac00\ub294 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0, \uac00\uce58 \ub192\uc740 \uae30\ud68c\ub97c \uc6b0\uc120 \uc21c\uc704\uc5d0 \ub450\uba70, \ubaa9\ud45c\ud654\ub41c \uc601\uc5c5 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc6d0\ud65c\ud55c CRM \ud1b5\ud569\uc740 \ubaa8\ub4e0 \uc601\uc5c5 \ud65c\ub3d9\uc774 \uc815\ud655\ud558\uac8c \ucd94\uc801\ub418\uace0 \ub3d9\uae30\ud654\ub418\ub3c4\ub85d \ubcf4\uc7a5\ud558\uba70, \uc870\uc9c1 \uc804\uccb4\uc5d0\uc11c \uace0\uac1d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \ub2e8\uc77c \uc815\ubcf4 \uc18c\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \ub6f0\uc5b4\ub09c \uc601\uc5c5 \ucc38\uc5ec \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uac00 \uc774\uba54\uc77c, \uc804\ud654 \ud1b5\ud654\ubd80\ud130 \ubcf4\uc548 \ud3ec\ud138 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ud6c4\uc18d \uc791\uc5c5 \uc790\ub3d9\ud654 \ubc0f \uc544\uc6c3\ub9ac\uce58 \uac1c\uc778\ud654\ub294 \uc2dc\uac04\uc744 \uc808\uc57d\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc801\uc2dc\uc5d0 \uad00\ub828 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uc5ec \uace0\uac1d \ucc38\uc5ec\ub97c \uac15\ud654\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2e4\uc911 \ucc44\ub110 \uc811\uadfc \ubc29\uc2dd\uc740 \uc601\uc5c5 \ud300\uc774 \ub354 \uac15\ub825\ud55c \uace0\uac1d \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ud300 \uc131\uacfc\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \uc9c0\uc6d0 \ub3c4\uad6c\ub294 \uad50\uc721 \uc790\ub8cc, \ubaa8\ubc94 \uc0ac\ub840 \ud15c\ud50c\ub9bf, \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uc811\uadfc\uc131\uc744 \uc81c\uacf5\ud558\uc5ec \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub97c \ub354\uc6b1 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud300\uc740 \ud0c1\uc6d4\ud558\uac8c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ub9ac\uc18c\uc2a4\ub97c \uac16\ucd94\uac8c \ub418\uba70, \uace0\uae09 \ubd84\uc11d \ubc0f AI \uae30\ubc18 \uae30\ub2a5\uc740 \uace0\uac1d \ud589\ub3d9\uacfc \uc601\uc5c5 \uc8fc\uae30 \uc5ed\ud559\uc5d0 \ub300\ud55c \ub354 \uae4a\uc740 \uc774\ud574\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction to Sales Engagement Platforms in 2026 A sales engagement platform transforms the way sales teams interact with prospects and clients by orchestrating every touchpoint across email, calls, video, social channels and secure portals. In 2026, these platforms have become essential infrastructure for organisations that want to move beyond static CRM records and into dynamic, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[71],"class_list":["post-49415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sales Engagement Platform for Modern Sales Teams | InvestGlass<\/title>\n<meta name=\"description\" content=\"Discover how a Sales Engagement Platform can transform sales interactions and automate follow-ups for better results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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