{"id":49179,"date":"2026-02-16T19:01:57","date_gmt":"2026-02-16T18:01:57","guid":{"rendered":"https:\/\/www.investglass.com\/?p=49179"},"modified":"2026-02-16T19:02:31","modified_gmt":"2026-02-16T18:02:31","slug":"%ec%b4%9d-%ec%a3%bc%ec%86%8c-%ec%a7%80%ec%a0%95-%ea%b0%80%eb%8a%a5-%ec%8b%9c%ec%9e%a5-%ed%83%90-%ec%a0%95%ec%9d%98-%ea%b3%84%ec%82%b0-%eb%b0%a9%eb%b2%95-%eb%b0%8f-b2b-saas-%ec%98%88%ec%8b%9c","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/total-addressable-market-tam-definition-calculation-methods-and-b2b-saas-examples\/","title":{"rendered":"\ucd1d \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5(TAM): \uc815\uc758, \uacc4\uc0b0 \ubc29\ubc95 \ubc0f B2B SaaS \uc608\uc2dc"},"content":{"rendered":"

\uc2dc\uc7a5\uc758 \uc9c4\uc815\ud55c \uaddc\ubaa8\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc740 \uc804\ub7b5\uc801 \uc758\uc0ac\uacb0\uc815\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\uc5d0\uc11c \ucd1d \ud0c0\uac9f \uc2dc\uc7a5(TAM)\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc870\uc9c1\uc774 \uae30\ud68c\ub97c \ud30c\uc545\ud558\uace0 \uc5c5\uacc4 \uacfc\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ubbc0\ub85c \uc131\uacf5\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5 \uacc4\ud68d\uc744 \uc138\uc6b0\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ud22c\uc790\uc790\uc5d0\uac8c \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ud558\uac70\ub098, \uc81c\ud488 \ucd9c\uc2dc\ub97c \uacc4\ud68d\ud558\uac70\ub098, \ub2e4\uc74c \uc9c4\ucd9c \uc9c0\uc5ed\uc744 \uacb0\uc815\ud560 \ub54c \ucd1d \uc8fc\uc18c \uac00\ub2a5 \uc2dc\uc7a5\uc740 \ubd81\uadf9\uc131 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774 \uac00\uc774\ub4dc\uc5d0\uc11c\ub294 TAM\uc758 \uc815\ud655\ud55c \uc758\ubbf8, \uac80\uc99d\ub41c \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc0b0\ud558\ub294 \ubc29\ubc95, \uae08\uc735 \uc11c\ube44\uc2a4 \ubd84\uc57c\uc758 B2B SaaS \uae30\uc5c5\uc774 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc804\ud658\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd1d \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5(TAM)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n

\ucd1d \uc8fc\uc18c \uac00\ub2a5 \uc2dc\uc7a5\uc740 \ud754\ud788 TAM\uc73c\ub85c \uc57d\uce6d\ud558\uba70, \uba85\ud655\ud558\uac8c \uc815\uc758\ub41c \uc2dc\uc7a5\uc5d0\uc11c 100%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub2ec\uc131\ud55c \uacbd\uc6b0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uac00\ub2a5\ud55c \uc804\uccb4 \uc218\uc775 \uae30\ud68c\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc81c\uc57d \uc870\uac74\uc774 \uc5c6\uc744 \ub54c \ube44\uc988\ub2c8\uc2a4\uac00 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc774\ub860\uc801 \uace0\uac1d \uc218\ub97c \uae30\uc900\uc73c\ub85c \uc644\ubcbd\ud55c \uc870\uac74\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \ub77c\uc778\uc758 \uc774\ub860\uc801 \uc0c1\ud55c\uc120\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

TAM\uc740 \uc608\uce21\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ud22c\uc790\uc790, \uc774\uc0ac\ud68c, \ub0b4\ubd80 \ud300\uc5d0\uac8c \uc7a0\uc7ac\uc801 \uaddc\ubaa8\ub97c \uc804\ub2ec\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \uc804\ub7b5\uc801 \uacc4\ud68d \ub3c4\uad6c\uc785\ub2c8\ub2e4. TAM\uc740 \uc7a0\uc7ac \uc2dc\uc7a5\uc744 \ud3c9\uac00\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc774 \uc804\ubc18\uc801\uc778 \uae30\ud68c\ub97c \ud3c9\uac00\ud558\uace0, \uc2dc\uc7a5 \ubd80\ubb38\uc744 \ud30c\uc545\ud558\uace0, \ub354 \ub113\uc740 \uc0b0\uc5c5 \ub610\ub294 \ud2c8\uc0c8 \uc2dc\uc7a5\uc5d0\uc11c \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ub204\uad70\uac00 \u201c\uc5bc\ub9c8\ub098 \ucee4\uc9c8 \uc218 \uc788\uc744\uae4c\uc694?\u201d\ub77c\uace0 \ubb3c\uc73c\uba74 TAM\uc740 \uae08\uc804\uc801 \uac00\uce58 \uce21\uba74\uc5d0\uc11c \ub2f5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

B2B SaaS \ubc0f \ud540\ud14c\ud06c\uc5d0\uc11c TAM\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc758 \uc5f0\uac04 \ubc18\ubcf5 \ub9e4\ucd9c(ARR)\ub85c \ud45c\ud604\ub429\ub2c8\ub2e4. \ub2e4\uc74c\uc744 \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\uc758 \uacbd\uc6b0 \ub514\uc9c0\ud138 \uc628\ubcf4\ub529<\/a> \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc740\ud589\uc5d0 \uacf5\uae09\ud558\ub294 \uacbd\uc6b0, TAM\uc740 \uc815\uc758\ub41c \uc2dc\uc7a5\uc758 \ubaa8\ub4e0 \uc740\ud589\uc774 \uadc0\ud558\uc758 \uacc4\uc88c\ub2f9 \ud3c9\uade0 \uc218\uc775\uc73c\ub85c \uc720\ub8cc \uace0\uac1d\uc774 \ub420 \uacbd\uc6b0 \uc5bb\uc744 \uc218 \uc788\ub294 \uc218\uc775\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae08\uc735 \uae30\uad00\uc744 \uc704\ud574 \uad6c\ucd95\ub41c \uc2a4\uc704\uc2a4 \uad6d\uc601 CRM \ubc0f \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uc778 InvestGlass<\/a>, \ub294 \uc740\ud589\uacfc \uc790\uc0b0 \uad00\ub9ac\uc790\uac00 \uc2e4\uc81c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec TAM\uc744 \uc774\ud574\ud558\uace0 \uc774\uc5d0 \ub530\ub77c \ud589\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. InvestGlass\ub294 \uc628\ubcf4\ub529, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac, \uaddc\uc815 \uc900\uc218 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uc911\uc559 \uc9d1\uc911\ud654\ud558\uc5ec \ucd94\uc0c1\uc801\uc778 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\ud154\ub9ac\uc804\uc2a4\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc720\uc6a9\ud55c TAM \ubd84\uc11d\uc758 \ud575\uc2ec\uc740 \uc815\ud655\ud55c \uc815\uc758\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \u201cCRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\u201d\uc5d0 \ub300\ud55c TAM\uc740 \ub108\ubb34 \uad11\ubc94\uc704\ud569\ub2c8\ub2e4. \ub300\uc2e0 \u201cAUM\uc774 5\uc5b5 \uc2a4\uc704\uc2a4\ud504\ub791 \uc774\uc0c1\uc778 \uc720\ub7fd \ubbfc\uac04 \uc740\ud589\uc744 \uc704\ud55c \ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \ubc0f KYC \uc194\ub8e8\uc158\u201d\uc73c\ub85c \uc815\uc758\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uad6c\uccb4\uc131\uc744 \ud1b5\ud574 \ucd1d \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5 \uacc4\uc0b0\uc744 \uc758\ubbf8 \uc788\uace0 \ubc29\uc5b4 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610\ud55c, TAM\uc740 \uadc0\uc0ac\uc758 \uc0c1\ud488\uacfc \uce21\uc815 \ub300\uc0c1 \uc138\uadf8\uba3c\ud2b8\ub97c \uc77c\uce58\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc758 \uc81c\ud488\uc774 \uc2a4\uc704\uc2a4 \uc790\uc0b0 \uad00\ub9ac\uc790\ucc98\ub7fc \ud2b9\uc815 \uc2dc\uc7a5\uc5d0\ub9cc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0, TAM\uc740 \uc804\uccb4 \uae00\ub85c\ubc8c \uae08\uc735 \uc11c\ube44\uc2a4 \uc0b0\uc5c5\uc774 \uc544\ub2cc \ud574\ub2f9 \uc2dc\uc7a5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

B2B SaaS \ubc0f \uae08\uc735 \uae30\uad00\uc5d0 \ucd1d \uc5b4\ub4dc\ub808\uc11c\ube14 \uc2dc\uc7a5\uc774 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n

\uaddc\uc81c\ub97c \ubc1b\ub294 \uae08\uc735 \uae30\uad00, \uc6f0\uc2a4\ud14c\ud06c, \ub808\uadf8\ud14c\ud06c \uc81c\uacf5\uc5c5\uccb4\uc5d0\uac8c TAM\uc740 \ub2e8\uc21c\ud788 \ud504\ub808\uc820\ud14c\uc774\uc158 \uc790\ub8cc\uc758 \uc2ac\ub77c\uc774\ub4dc\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub9ac\uc18c\uc2a4\ub97c \uc5b4\ub514\uc5d0 \ud22c\uc790\ud560\uc9c0, \uc5b4\ub5a4 \uc81c\ud488\uc744 \uac1c\ubc1c\ud560\uc9c0, \uc5b4\ub5a4 \uc2dc\uc7a5\uc5d0 \uc9c4\ucd9c\ud560\uc9c0\uc5d0 \ub300\ud55c \uc911\uc694\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubbfc\uac04 \uc740\ud589\uc774 \uc0c8\ub85c\uc6b4 \uaddc\uc815 \uc900\uc218 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uad6c\ud604\ud560\uc9c0 \ub610\ub294 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac \uae30\ub2a5\uc744 \ud655\uc7a5\ud560\uc9c0 \ud3c9\uac00\ud560 \ub54c TAM \ubd84\uc11d\uc740 \ud22c\uc790\ub97c \uc815\ub2f9\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc774\uc0ac\ud68c\uc640 \uaddc\uc81c \ub2f9\uad6d\uc740 \uae30\uc220 \uc9c0\ucd9c\uc774 \uc758\ubbf8 \uc788\ub294 \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c4 \uc2e4\uc81c \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\ub97c \ud574\uacb0\ud55c\ub2e4\ub294 \uc99d\uac70\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

AI \uae30\ubc18 \uace0\uac1d \uc628\ubcf4\ub529 \ub3c4\uad6c\ub97c \uad6c\ucd95\ud558\ub294 \ud2b9\uc815 \ud68c\uc0ac\ub97c \uc0dd\uac01\ud574 \ubd05\uc2dc\ub2e4. \uacbd\uc601\uc9c4\uc740 TAM\uc744 \uc774\ud574\ud558\uba74 \uc720\ub7fd \uc740\ud589\uc5d0 \uc9d1\uc911\ud560\uc9c0, \uc911\ub3d9\uc758 \uc2e0\ud765 \uc2dc\uc7a5\uc73c\ub85c \ud655\uc7a5\ud560\uc9c0, \ubcf4\ud5d8 \uc5c5\uacc4\ub97c \uc704\ud55c \uae30\ub2a5\uc744 \uac1c\ubc1c\ud560\uc9c0 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uacbd\ub85c\ub9c8\ub2e4 \uacf5\ub7b5 \uac00\ub2a5\ud55c \uc2dc\uc7a5\uacfc \uacbd\uc7c1 \ud658\uacbd\uc774 \ub2e4\ub985\ub2c8\ub2e4. TAM \ubd84\uc11d\uc744 \ud68c\uc0ac \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \ud655\uc7a5\uc131 \ubc0f \ud6a8\uc728\uc131\uacfc \uc5f0\uacc4\ud558\uba74 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uae30\ud68c\uc5d0 \uc790\uc6d0\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud22c\uc790\uc790\ub4e4\uc740 \ud380\ub4dc\ub808\uc774\uc9d5 \ubc0f M&A \ud3c9\uac00 \uc2dc TAM\uc744 \uba74\ubc00\ud788 \uac80\ud1a0\ud569\ub2c8\ub2e4. \ubca4\ucc98 \uce90\ud53c\ud138 \ud68c\uc0ac\ub294 \ub514\uc9c0\ud138 \uc628\ubcf4\ub529\uacfc \uac19\uc740 \uc0ac\uc6a9 \uc0ac\ub840\uc5d0\uc11c InvestGlass\uc640 \uac19\uc740 \ub300\ud615 \ud50c\ub7ab\ud3fc\uc774 \uc5b4\ub5bb\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\ub294\uc9c0 \ud3c9\uac00\ud558\uae30 \uc704\ud574 TAM\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4, \ub9c8\ucf00\ud305<\/a> \uc790\ub3d9\ud654 \ubc0f \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ub9e4\ub825\uc801\uc778 TAM\uc740 \ube44\uc988\ub2c8\uc2a4 \uc544\uc774\ub514\uc5b4\uac00 \uc758\ubbf8 \uc788\ub294 \uc218\uc775\uc73c\ub85c \ud655\uc7a5\ub420 \uc218 \uc788\ub2e4\ub294 \uc2e0\ud638\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad6c\uccb4\uc801\uc778 \uc608\ub97c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc720\ub7fd\uc5d0 \uc57d 5,000\uac1c\uc758 \uc740\ud589\uacfc \uc99d\uad8c\uc0ac\uac00 \uc788\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. CRM \ubc0f \uc628\ubcf4\ub529 \ud50c\ub7ab\ud3fc\uc758 \uc5f0\uac04 \ud3c9\uade0 \uacc4\uc57d \uae08\uc561\uc774 50,000\uc720\ub85c\uc778 \uacbd\uc6b0, \uc0c1\ud5a5\uc2dd \ubd84\uc11d\uc744 \ud1b5\ud574 \ud574\ub2f9 \ud2b9\uc815 \uc2dc\uc7a5 \ubd80\ubb38\uc5d0 \ub300\ud55c TAM\uc774 2\uc5b5 5,000\ub9cc \uc720\ub85c\ub85c \uc0b0\ucd9c\ub429\ub2c8\ub2e4. \uc774 \uc218\uce58\ub294 InvestGlass\uc640 \uc720\uc0ac\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc601\uc5c5 \ud65c\ub3d9\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uace0 \ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \ud560\ub2f9\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass\ub294 \ub9e4\ucd9c, \ud30c\uc774\ud504\ub77c\uc778, \uace0\uac1d \uc138\ubd84\ud654 \ub370\uc774\ud130\ub97c \uc911\uc559 \uc9d1\uc911\ud654\ud558\uc5ec \uacbd\uc601\uc9c4\uc774 \ud604\uc7ac \ub9e4\ucd9c\uacfc TAM\uc744 \ube44\uad50\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubbf8\uc9c4\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc640 \uac00\uc774\ub4dc\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc804\ub7b5<\/a> \uac00\uc7a5 \uc720\ub9dd\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \ub300\uc0c1\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\ud55c<\/figure>\n\n\n\n

TAM \ub300 SAM \ub300 SOM: \uc804\uccb4 \uc2dc\uc7a5 \ud37c\ub110\uc5d0 \ub300\ud55c \uc774\ud574<\/h2>\n\n\n\n

\uc804\uccb4 \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5\uc740 \uc138 \ubd80\ubd84\uc73c\ub85c \uad6c\uc131\ub41c \ud504\ub808\uc784\uc6cc\ud06c\uc758 \uccab \ubc88\uc9f8 \ub808\uc774\uc5b4\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774\ub860\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c \ub118\uc5b4\uac00\ub824\uba74 SAM(\uc11c\ube44\uc2a4 \uac00\ub2a5\ud55c \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5)\uacfc SOM(\uc11c\ube44\uc2a4 \uac00\ub2a5\ud55c \ud68d\ub4dd \uac00\ub2a5 \uc2dc\uc7a5)\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

TAM\uc740 \uc815\uc758\ub41c \ubc94\uc704\uc758 \ubaa8\ub4e0 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ud2b9\uc815 \uc81c\ud488\uc744 \ud310\ub9e4\ud588\uc744 \ub54c\uc758 \ucd1d \uc218\uc775 \uae30\ud68c\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774\ub294 \uc81c\uc57d\uc774 \uc5c6\ub294 \uc804\uccb4 \uc2dc\uc7a5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

SAM(\uc11c\ube44\uc2a4 \uac00\ub2a5 \uc2dc\uc7a5)\uc740 \ud604\uc7ac \uc81c\ud488, \ub77c\uc774\uc120\uc2a4 \ubc0f \uaddc\uc81c \uc2b9\uc778\uc744 \ud1b5\ud574 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 TAM\uc758 \ud558\uc704 \uc9d1\ud569\uc785\ub2c8\ub2e4. InvestGlass\uc758 \uacbd\uc6b0, \uc774\ub294 \uae00\ub85c\ubc8c \ub9ac\ud14c\uc77c \ubc45\ud0b9 \uc11c\ube44\uc2a4\ub97c \uc2dc\ub3c4\ud558\uae30\ubcf4\ub2e4\ub294 EEA \ubc0f \uc2a4\uc704\uc2a4 \uaddc\uc81c \uae30\uad00\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. SAM\uc740 \uc5b8\uc5b4 \uc9c0\uc6d0, \uaddc\uc815 \uc900\uc218 \uc778\uc99d \ubc0f \ubc30\ud3ec \uae30\ub2a5\uacfc \uac19\uc740 \uc2e4\uc9c8\uc801\uc778 \uc81c\ud55c \uc0ac\ud56d\uc744 \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc11c\ube44\uc2a4 \ud68d\ub4dd \uac00\ub2a5 \uc2dc\uc7a5(\uc11c\ube44\uc2a4 \ud68d\ub4dd \uac00\ub2a5 \uc2dc\uc7a5\uc774\ub77c\uace0\ub3c4 \ud568)\uc778 SOM\uc740 \ud5a5\ud6c4 3~5\ub144 \ub0b4\uc5d0 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \ud604\uc2e4\uc801\uc778 \uc2dc\uc7a5 \uc810\uc720\uc728\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 Salesforce, HubSpot, Microsoft Dynamics 365 \ubc0f \uae30\ud0c0 \ub77c\uc774\ubc8c\uacfc\uc758 \uacbd\uc7c1\uc774 \uace0\ub824\ub429\ub2c8\ub2e4. \uac80\uc0c9 \uc5d4\uc9c4\uc758 Google\uc774\ub098 CRM\uc758 Salesforce\uc640 \uac19\uc774 \ud2b9\uc815 \ubd84\uc57c\uc758 \uc2dc\uc7a5 \ub9ac\ub354\ub77c\uace0 \ud574\ub3c4 \uc804\uccb4 \uacf5\ub7b5 \uac00\ub2a5\ud55c \uc2dc\uc7a5\uc758 \uc77c\ubd80\ub9cc \uc810\uc720\ud558\uace0 \ub098\uba38\uc9c0\ub294 \uacbd\uc7c1\uc5c5\uccb4\uac00 \uacf5\uc720\ud569\ub2c8\ub2e4. \ub610\ud55c \uc601\uc5c5 \uc5ed\ub7c9, \uc2dc\uc7a5 \uc9c4\ucd9c \ubaa8\ub378, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub3c4 \uace0\ub824\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2a4\uc704\uc2a4\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 InvestGlass \ubc30\ud3ec\ub97c \uc608\ub85c \ub4e4\uc5b4 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uae08\uc735 CRM\uc758 TAM\uc740 150\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd \ubc0f \uc911\ub3d9\uc758 SAM\uc740 \uaddc\uc81c \uc801\ud569\uc131 \ubc0f \uc81c\ud488 \ud604\uc9c0\ud654\uc5d0 \ub530\ub77c 30\uc5b5 \ub2ec\ub7ec\ub85c \uc881\ud600\uc9d1\ub2c8\ub2e4. 5\ub144 \ub3d9\uc548 DACH \ubc0f \uc77c\ubd80 \uc911\ub3d9 \uc2dc\uc7a5\uc5d0 \ub300\ud55c SOM\uc740 1\uc5b5 5\ucc9c\ub9cc \ub2ec\ub7ec\uac00 \ub420 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc11c\ube44\uc2a4 \uac00\ub2a5\ud55c \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5\uc758 5%\ub97c \ud3ec\ucc29\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc740\ud589, \ubcf4\ud5d8, \uacf5\uacf5 \ubd80\ubb38\uacfc \uac19\uc774 \uaddc\uc815 \uc900\uc218\uac00 \uc911\uc694\ud55c \ubd80\ubb38\uc758 \uacbd\uc6b0, SAM\uacfc SOM\uc740 \uc21c\uc218\ud55c \uc218\uc694\ub9cc\ud07c\uc774\ub098 \uaddc\uc81c\uc640 \ub370\uc774\ud130 \uc8fc\uad8c \uc694\uac74\uc5d0 \uc758\ud574 \ud615\uc131\ub429\ub2c8\ub2e4. InvestGlass\uc640 \uac19\uc774 \uc2a4\uc704\uc2a4 \ub370\uc774\ud130 \ud638\uc2a4\ud305\uc744 \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc758 \uacbd\uc6b0, \ubbf8\uad6d \uae30\ubc18 \ud074\ub77c\uc6b0\ub4dc \uc81c\uacf5\uc5c5\uccb4\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc5c6\ub294 \uae30\uad00\uc758 SAM\uc774 \ub354 \ud074 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd1d \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5 \uacc4\uc0b0 \ubc29\ubc95<\/h2>\n\n\n\n

TAM\uc744 \uacc4\uc0b0\ud558\ub294 \uc62c\ubc14\ub978 \ubc29\ubc95\uc740 \ud558\ub098\ub3c4 \uc5c6\uc2b5\ub2c8\ub2e4. \uc219\ub828\ub41c \ud300\uc740 \uc5ec\ub7ec \uac00\uc9c0 \ubc29\ubc95\uc744 \uacb0\ud569\ud558\uace0 \uacb0\uacfc\ub97c \uad50\ucc28 \ud655\uc778\ud558\uc5ec \ucd94\uc815\uce58\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. TAM \uacc4\uc0b0 \ud504\ub85c\uc138\uc2a4\ub294 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ud3c9\uac00\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uacbd\uc7c1 \ud3ec\uc9c0\uc154\ub2dd\uacfc \uc2dc\uc7a5 \ub0b4 \uae30\uc5c5\uc758 \uc704\uce58\ub97c \uc774\ud574\ud558\ub294 \ub370\uc5d0\ub3c4 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud558\ud5a5\uc2dd \uc811\uadfc\ubc95, \uc0c1\ud5a5\uc2dd \uc811\uadfc\ubc95, \uac00\uce58 \uc774\ub860 \uc811\uadfc\ubc95 \ub4f1 \uc138 \uac00\uc9c0 \uc8fc\uc694 \uc811\uadfc\ubc95\uc774 TAM \uacc4\uc0b0\uc758 \uc8fc\ub958\ub97c \uc774\ub8f9\ub2c8\ub2e4. \uac01 \uc811\uadfc \ubc29\uc2dd\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uc219\ub3c4\uc640 \ub370\uc774\ud130 \uac00\uc6a9\uc131\uc5d0 \ub530\ub77c \uc7a5\ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass \ubc0f \uae30\ud0c0 B2B SaaS \ud50c\ub7ab\ud3fc\uc758 \uacbd\uc6b0, \uc77c\ubc18\uc801\uc73c\ub85c \uc0c1\ud5a5\uc2dd \ubc0f \uac00\uce58 \uae30\ubc18 \ubc29\uc2dd\uc774 \uc5c5\uacc4 \ubcf4\uace0\uc11c\uc5d0\ub9cc \uc758\uc874\ud558\ub294 \uac83\ubcf4\ub2e4 \ub354 \uc815\ud655\ud55c \uacb0\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud558\ud5a5\uc2dd\uc740 \uc720\uc6a9\ud55c \ucee8\ud14d\uc2a4\ud2b8\ub97c \uc81c\uacf5\ud558\uc9c0\ub9cc \ud2c8\uc0c8 \uc138\uadf8\uba3c\ud2b8\uc5d0 \uc801\uc6a9\ud558\uba74 \uacfc\ub300\ud3c9\uac00\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac01 \ubc29\ubc95\uc5d0\ub294 \uba85\ud655\ud558\uac8c \uc815\uc758\ub41c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8, \uac00\uaca9 \ub610\ub294 \uc5f0\uac04 \uacc4\uc57d \uac00\uce58\uc5d0 \ub300\ud55c \uac00\uc815, \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130 \uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 ECB \uac04\ud589\ubb3c, BIS \ud1b5\uacc4, \uad6d\uac00 \uae08\uc735 \ub4f1\ub85d\ubd80 \ub610\ub294 Gartner \ubc0f IDC\uc640 \uac19\uc740 \uc2dc\uc7a5 \uc815\ubcf4 \ud68c\uc0ac\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\uc74c \ud558\uc704 \uc139\uc158\uc5d0\uc11c\ub294 \uacf5\uc2dd, \uad6c\uccb4\uc801\uc778 B2B \uc608\uc2dc \ubc0f \uac01 \uc811\uadfc \ubc29\uc2dd\uc744 \uc5b8\uc81c \uc0ac\uc6a9\ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc9c0\uce68\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud558\ud5a5\uc2dd TAM \uacc4\uc0b0<\/h3>\n\n\n\n

\ud558\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uc740 \uad11\ubc94\uc704\ud55c \uc5c5\uacc4 \ub370\uc774\ud130\uc5d0\uc11c \uc2dc\uc791\ud558\uc5ec \ud544\ud130\ub97c \uc801\uc6a9\ud558\uc5ec \ubaa9\ud45c \uc2dc\uc7a5\uc73c\ub85c \ubc94\uc704\ub97c \uc881\ud788\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uac00\uc7a5 \ube60\ub978 \ubc29\ubc95\uc774\uc9c0\ub9cc \uacfc\ub300\ud3c9\uac00\uc758 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc5c5\uacc4 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 2024\ub144\uc5d0 \uc57d 6,000\uc5b5 \ub2ec\ub7ec\ub85c \uc608\uc0c1\ub418\ub294 \uae00\ub85c\ubc8c \ubc45\ud0b9 IT \uc9c0\ucd9c\uacfc \uac19\uc740 \uac70\uc2dc\uc801\uc778 \uc218\uce58\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uadf8\ub7f0 \ub2e4\uc74c \ube44\uc728 \ud544\ud130\ub97c \uc801\uc6a9\ud558\uba74 81\uc870 3,000\uc5b5 \ub2ec\ub7ec\ub294 CRM \ubc0f \uace0\uac1d \uad00\ub9ac \ub3c4\uad6c(480\uc5b5 \ub2ec\ub7ec)\uc5d0, 151\uc870 3,000\uc5b5 \ub2ec\ub7ec\ub294 \uc790\uc0b0 \uad00\ub9ac \ubc0f \ud504\ub77c\uc774\ube57 \ubc45\ud0b9(72\uc5b5 \ub2ec\ub7ec)\uc5d0 \uc0ac\uc6a9\ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd\uc73c\ub85c \ubc94\uc704\ub97c \ub354 \uc881\ud788\uba74 \uc790\uc0b0 \uad00\ub9ac CRM \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c TAM\uc740 25\uc5b5 \ub2ec\ub7ec\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac1c\ub150 \uacf5\uc2dd\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n

TAM = (\ucd1d \uc5c5\uacc4 \uc9c0\ucd9c\uc561) \u00d7 (\uce74\ud14c\uace0\ub9ac \uc9c0\ucd9c\uc561 \uc810\uc720\uc728) \u00d7 (\uc9c0\uc5ed \ub610\ub294 \uc138\uadf8\uba3c\ud2b8 \ud544\ud130)<\/strong><\/p>\n\n\n\n

InvestGlass\ub294 \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc720\ub7fd\uacfc \uc911\ub3d9 \uc9c0\uc5ed\uc758 \u201c\uc790\uc0b0 \uad00\ub9ac CRM \ubc0f \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac \ud50c\ub7ab\ud3fc'\uacfc \uac19\uc740 \uce74\ud14c\uace0\ub9ac\uc758 \ud55c\ub3c4\ub97c \ube60\ub974\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc0c1\ud5a5\uc2dd \ucd94\uc815\uce58\uc5d0 \ub300\ud55c \uc720\uc6a9\ud55c \uac74\uc804\uc131 \uc810\uac80\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud558\uc9c0\ub9cc \ud0d1\ub2e4\uc6b4 \ubc29\uc2dd\uc5d0\ub294 \uc0c1\ub2f9\ud55c \ub2e8\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc560\ub110\ub9ac\uc2a4\ud2b8 \ubcf4\uace0\uc11c\ub294 Salesforce, Microsoft Dynamics\uc640 \uac19\uc740 \uacbd\uc7c1\uc5c5\uccb4\ub97c \uad11\ubc94\uc704\ud55c \uce74\ud14c\uace0\ub9ac\ub85c \ubb36\uc5b4 \ud2b9\uc815 \ud2c8\uc0c8 \uc2dc\uc7a5\uc744 \ubaa8\ud638\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\ub294 \uc624\ub798\ub418\uace0 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uba70 \ubc29\ubc95\ub860\uc5d0 \ub300\ud55c \ud22c\uba85\uc131\uc774 \ubd80\uc871\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc5ec\ub7ec \uc2dc\uc7a5 \ubcf4\uace0\uc11c\ub97c \uacb0\ud569\ud560 \ub54c \uc911\ubcf5\ub418\ub294 \uc2dc\uc7a5\uc744 \uc774\uc911\uc73c\ub85c \uacc4\uc0b0\ud560 \uc704\ud5d8\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc0c1\ud5a5\uc2dd TAM \uacc4\uc0b0<\/h3>\n\n\n\n

\uc0c1\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uc740 \uc2e4\uc81c \ub610\ub294 \ud604\uc2e4\uc801\uc778 \uace0\uac1d \uc218\uc640 \uac00\uaca9 \ucc45\uc815\uc5d0\uc11c \uc2dc\uc791\ud558\ubbc0\ub85c InvestGlass\uc640 \uac19\uc740 SaaS \ud50c\ub7ab\ud3fc\uc5d0 \ud6e8\uc52c \ub354 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uc560\ub110\ub9ac\uc2a4\ud2b8\uc758 \ucd94\uc815\uce58\uac00 \uc544\ub2cc \uc2e4\uc81c \uc2dc\uc7a5 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c TAM\uc744 \uc0b0\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacf5\uc2dd\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4:<\/p>\n\n\n\n

TAM = (\ub300\uc0c1 \uacc4\uc815 \uc218) \u00d7 (\ud3c9\uade0 \uc5f0\uac04 \uacc4\uc57d \uae08\uc561)<\/strong><\/p>\n\n\n\n

\uc5ec\uae30\uc5d0\ub294 \uc815\uc758\ub41c \uacc4\uc815 \uc720\ub2c8\ubc84\uc2a4\uc5d0 \uc644\uc804\ud788 \uce68\ud22c\ud588\ub2e4\uace0 \uac00\uc815\ud569\ub2c8\ub2e4. \ud575\uc2ec\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc815\ud655\ud558\uac8c \uacc4\uc0b0\ud558\uace0 \ud604\uc2e4\uc801\uc778 \uc5f0\uac04 \uacc4\uc57d \uac00\uce58\ub97c \uc124\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass\uc758 \uacbd\uc6b0, \uc2a4\uc704\uc2a4 \ubc0f EU \uc790\uc0b0 \uad00\ub9ac\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 CRM \ubc0f \ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c TAM\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694. \uc5c5\uacc4 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uc774 \uc9c0\uc5ed\uc5d0\ub294 \uc57d 3,500\uac1c\uc758 \ub3c5\ub9bd \uc790\uc0b0 \uad00\ub9ac \ud68c\uc0ac\uc640 \ubbfc\uac04 \uc740\ud589\uc774 \uc6b4\uc601\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc885\ud569 \ud50c\ub7ab\ud3fc(CRM, \uc628\ubcf4\ub529, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654)\uc758 \uc5f0\uac04 \ud3c9\uade0 \uacc4\uc57d \uae08\uc561\uc774 CHF 45,000\uc778 \uacbd\uc6b0 TAM\uc744 \uacc4\uc0b0\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\uc774 \uc0b0\ucd9c\ub429\ub2c8\ub2e4:<\/p>\n\n\n\n

3,500\uac1c \uae30\uc5c5 \u00d7 45,000 \uc2a4\uc704\uc2a4\ud504\ub791 = 1\uc5b5 1,750\ub9cc \uc2a4\uc704\uc2a4\ud504\ub791<\/strong><\/p>\n\n\n\n

InvestGlass \uc790\uccb4 CRM \ubc0f \ud30c\uc774\ud504\ub77c\uc778 \ub370\uc774\ud130\ub294 \uc774\ub7ec\ud55c \ucd94\uc815\uce58\ub97c \ub354\uc6b1 \uc815\uad50\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ubd80\ubb38\uc5d0 \uac78\uce5c \uc911\uac04\uac12 \ub300 \ud3c9\uade0 \uac70\ub798 \uaddc\ubaa8\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uc740\ud589 \ubc94\uc8fc\ubcc4\ub85c \uacc4\uce35\ud654\ub41c TAM\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc2dc\uc7a5 \uc138\ubd84\ud654\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uba70, \uc2dc\uc7a5\uc744 \ucd5c\uc0c1\uc704 \ud504\ub77c\uc774\ube57 \ubc45\ud06c, \ubd80\ud2f0\ud06c \uc790\ubb38 \ud68c\uc0ac \ubc0f \uae30\ud0c0 \uaddc\uc81c \ub300\uc0c1 \uae30\uc5c5\uacfc \uac19\uc740 \uac1c\ubcc4 \uadf8\ub8f9\uc73c\ub85c \ub098\ub204\uba74 \ubcf4\ub2e4 \uc815\ud655\ud55c TAM \ubd84\uc11d \ubc0f \ub9de\ucda4\ud615 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uc0c1\uc704 \ud504\ub77c\uc774\ube57 \ubc45\ud06c\ub294 \uc5f0\uac04 200,000 \uc2a4\uc704\uc2a4 \ud504\ub791\uc744 \uc9c0\ubd88\ud560 \uc218 \uc788\ub294 \ubc18\uba74, \ubd80\ud2f0\ud06c \uc790\ubb38 \ud68c\uc0ac\ub294 15,000 \uc2a4\uc704\uc2a4 \ud504\ub791\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc0c1\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud328\ubc00\ub9ac \uc624\ud53c\uc2a4, \uc790\uc0b0 \uad00\ub9ac\uc790, \ubcf4\ud5d8\uc0ac \ub4f1 \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc778\uc811 \uc138\uadf8\uba3c\ud2b8\ub97c \ub193\uce58\uba74 TAM\uc744 \uacfc\uc18c\ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d \ub370\uc774\ud130\uac00 \uc81c\ud55c\uc801\uc778 \ucd08\uae30 \ub2e8\uacc4\uc758 \uae30\uc5c5\uc740 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 ACV \uac00\uc815\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub7ec\ud55c \ucc28\uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc77c\ubd80 \ud300\uc5d0\uc11c\ub294 \ud558\ud5a5\uc2dd \ubc0f \uc0c1\ud5a5\uc2dd \uacb0\uacfc\ub97c \ud3c9\uade0\ud558\uc5ec \ud63c\ud569 TAM\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uacfc\ub300 \ud3c9\uac00\uc640 \uacfc\uc18c \ud3c9\uac00 \uc704\ud5d8\uc744 \ubaa8\ub450 \uc644\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uce58 \uc774\ub860 TAM \uacc4\uc0b0<\/h3>\n\n\n\n

\uac00\uce58 \uc774\ub860 \uc811\uadfc \ubc29\uc2dd\uc740 \uc194\ub8e8\uc158\uc774 \uace0\uac1d\uc5d0\uac8c \ucc3d\ucd9c\ud558\ub294 \uacbd\uc81c\uc801 \uac00\uce58\ub97c \uae30\ubc18\uc73c\ub85c TAM\uc744 \ucd94\uc815\ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \ud2b9\ud788 \uba85\ud655\ud55c \uacfc\uac70 \ubca4\uce58\ub9c8\ud06c\uac00 \uc5c6\ub294 \uc0c8\ub85c\uc6b4 \uce74\ud14c\uace0\ub9ac\ub97c \ucc3d\ucd9c\ud558\ub294 \ud601\uc2e0\uc801\uc778 SaaS \ubc0f AI \ub3c4\uad6c\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac01 \uace0\uac1d\uc774 \uc81c\ud488\uc744 \ud1b5\ud574 \uc5bb\ub294 \uc5f0\uac04 \uac00\uce58(\uc2dc\uac04 \uc808\uc57d, \ube44\uc6a9 \uc808\uac10, \uc218\uc775 \uc99d\uac00)\ub97c \ucd94\uc815\ud55c \ub2e4\uc74c, \uadf8 \uac00\uce58\uc758 \uc77c\ubd80\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ud569\ub9ac\uc801\uc73c\ub85c \uc9c0\ubd88\ud560 \uc218 \uc788\ub294 \uac00\uce58 \uae30\ubc18 \uac00\uaca9\uc744 \ucd94\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

KYC \ubc0f \uace0\uac1d \uc628\ubcf4\ub529\uc744 \uc704\ud574 \uc124\uacc4\ub41c InvestGlass AI \ubc0f \uc790\ub3d9\ud654 \ubaa8\ub4c8\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694. \ud55c \uc911\uacac \ud504\ub77c\uc774\ube57 \ubc45\ud06c\ub294 \ud604\uc7ac 50\uba85\uc758 \uad00\uacc4 \uad00\ub9ac\uc790\uac00 \uc218\uc791\uc5c5\uc73c\ub85c KYC\ub97c \uac80\ud1a0\ud558\ub294 \ub370 \uc5f0\uac04 40\ub9cc \uc720\ub85c\ub97c \uc9c0\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. InvestGlass \uc790\ub3d9\ud654<\/a> \ub294 \uc774 \ube44\uc6a9\uc744 40%\uae4c\uc9c0 \uc808\uac10\ud558\uc5ec \uc5f0\uac04 16\ub9cc \uc720\ub85c\uc758 \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud569\ub9ac\uc801\uc778 \uad6c\ub9e4\uc790\ub294 \uc774 \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \uc774 \uac00\uce58\uc758 25~30%\ub97c \uc9c0\ubd88\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \uc5f0\uac04 \uc9c0\ubd88 \uc758\uc0ac\uac00 40,000~48,000\uc720\ub85c\uc784\uc744 \uc2dc\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac1c\ub150 \uacf5\uc2dd\uc785\ub2c8\ub2e4:<\/p>\n\n\n\n

TAM = (\uc801\uaca9 \uace0\uac1d \uc218) \u00d7 (\uac00\uce58 \uae30\ubc18 \uc5f0\uac04 \uac00\uaca9)<\/strong><\/p>\n\n\n\n

2,000\uac1c\uc758 \uc720\ub7fd \uc740\ud589\uc774 \uc720\uc0ac\ud55c \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ud61c\ud0dd\uc744 \ubc1b\uc744 \uc218 \uc788\ub2e4\uba74 \uc774 \ud2b9\uc815 \uc0ac\uc6a9 \uc0ac\ub840\uc758 \uac00\uce58 \uae30\ubc18 TAM\uc740 8,000~9,600\ub9cc \uc720\ub85c\uc5d0 \ub2ec\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uce58 \uc774\ub860 \uc811\uadfc\ubc95\uc740 \uc0c8\ub85c\uc6b4 \uce74\ud14c\uace0\ub9ac\ub97c \ub9cc\ub4e4 \ub54c \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uad00\uacc4 \uad00\ub9ac\uc790\ub97c \uc704\ud55c AI \ucf54\ud30c\uc77c\ub7ff, \uc790\ub3d9\ud654\ub41c \uaddc\uc815 \uc900\uc218 \uc6cc\ud06c\ud50c\ub85c, \uc608\uce21 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub3c4\uad6c\uc5d0\ub294 \uc885\uc885 \uc815\ud574\uc9c4 IT \uc608\uc0b0\uc774 \uc5c6\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uac00\uce58 \uc774\ub860\uc740 \uac00\uaca9 \ucc45\uc815 \uae30\uc900\uc744 \uc124\uc815\ud558\uace0 \ud601\uc2e0\uc774 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294\uc9c0 \uc804\ub2ec\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uc7a5 \ud070 \uc704\ud5d8\uc740 \uc8fc\uad00\uc131\uc785\ub2c8\ub2e4. \uac00\uce58 \ucd94\uc815\uce58\ub294 \uace0\uac1d \uc6b4\uc601\uc5d0 \ub300\ud55c \uac00\uc815\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uce58 \uc774\ub860\uacfc \uc0c1\ud5a5\uc2dd \uac80\uc99d\uc744 \uacb0\ud569\ud558\uba74 \uc2e0\ub8b0\uc131\uc774 \uac15\ud654\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\uc774<\/figure>\n\n\n\n

\uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \ubc0f \ud0c0\uac9f \uc2dc\uc7a5: TAM\uc744 \uad6c\uc131\ud558\ub294 \uace0\uac1d\uce35 \ud30c\uc545\ud558\uae30<\/h2>\n\n\n\n

\uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \ubc0f \ud0c0\uac9f \uc2dc\uc7a5: TAM\uc744 \uad6c\uc131\ud558\ub294 \uace0\uac1d\uce35 \ud30c\uc545\ud558\uae30<\/h2>\n\n\n\n

\uace0\uac1d \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \uc774\ud574\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucd1d \uc720\ud6a8 \uc2dc\uc7a5(TAM) \ubd84\uc11d\uc758 \ucd08\uc11d\uc785\ub2c8\ub2e4. \ud2b9\ud788 InvestGlass\uc640 \uac19\uc740 B2B SaaS \ubc0f \uae08\uc735 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc758 \ube44\uc988\ub2c8\uc2a4 \uc138\uacc4\uc5d0\uc11c\ub294 \uc7a0\uc7ac \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud568\uc73c\ub85c\uc368 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ucd94\uc815\ud558\uace0, \uc601\uc5c5 \ub178\ub825\uc744 \uc6b0\uc120\uc21c\uc704\ud654\ud558\uba70, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud558\ub294 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubaa9\ud45c \uc2dc\uc7a5\uc740 \uadc0\uc0ac\uac00 \uc81c\ud488 \uc81c\uacf5\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0\uc790 \ud558\ub294 \ud2b9\uc815 \uc870\uc9c1 \ub610\ub294 \uc758\uc0ac \uacb0\uc815\uc790 \uadf8\ub8f9\uc785\ub2c8\ub2e4. \uc774 \uadf8\ub8f9\uc744 \uc2dd\ubcc4\ud558\ub824\uba74 \uc0b0\uc5c5 \uc694\uad6c, \uaddc\uc81c \uc694\uad6c \uc0ac\ud56d \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud55c \ucca0\uc800\ud55c \uc2dc\uc7a5 \uc870\uc0ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc9c0\ub9ac, \ud68c\uc0ac \uaddc\ubaa8, \uaddc\uc81c \uc0c1\ud0dc \ub610\ub294 \uae30\uc220 \ucc44\ud0dd\uacfc \uac19\uc740 \uae30\uc900\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud558\uba74 \uac00\uc7a5 \uc720\ub9dd\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \ud30c\uc545\ud558\uace0 \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\uac8c \uc811\uadfc \ubc29\uc2dd\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2dc\uc7a5 \uc138\ubd84\ud654\ub294 \ub2e8\uc21c\ud55c \uc774\ub860\uc801 \uc5f0\uc2b5\uc774 \uc544\ub2c8\ub77c \ubbf8\uac1c\ucc99 \uc2dc\uc7a5\uacfc \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ubc1c\uacac\ud558\uae30 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 InvestGlass\ub294 \ub370\uc774\ud130 \uc8fc\uad8c\uc774 \uc5c4\uaca9\ud55c \uc2a4\uc704\uc2a4 \ubbfc\uac04 \uc740\ud589\uc774\ub098 \ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \ud574\uc678 \uc2dc\uc7a5\uc758 \uc790\uc0b0 \uad00\ub9ac\uc790\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \ud0c0\uac9f \uc2dc\uc7a5\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uc900\uc758 \uc138\ubd84\ud654\ub294 \ucd94\uc0c1\uc801\uc778 \uc7a0\uc7ac\ub825\uc774 \uc544\ub2cc \uc2e4\uc81c \uc2dc\uc7a5 \uc5ed\ud559\uc744 \ubc18\uc601\ud558\ub294 TAM\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud0c0\uac9f \uc2dc\uc7a5\uc744 \uc815\uc758\ud588\ub2e4\uba74, \ub2e4\uc74c \ub2e8\uacc4\ub294 \ud604\uc7ac \uc81c\ud488 \ub2a5\ub825, \uaddc\uc81c \uc2b9\uc778 \ubc0f \uc720\ud1b5 \ucc44\ub110\uc744 \uace0\ub824\ud588\uc744 \ub54c \uadc0\uc0ac\uac00 \ud604\uc2e4\uc801\uc73c\ub85c \uc11c\ube44\uc2a4\ud560 \uc218 \uc788\ub294 \uc804\uccb4 \uc7a0\uc7ac \uc2dc\uc7a5(TAM)\uc758 \uc77c\ubd80\uc778 \uc11c\ube44\uc2a4 \uac00\ub2a5 \uc2dc\uc7a5(SAM)\uc744 \ucd94\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \uc870\uc0ac\uc640 \uc0b0\uc5c5 \ubcf4\uace0\uc11c\ub294 \uc2dc\uc7a5 \ub3d9\ud5a5, \uace0\uac1d \uc120\ud638\ub3c4, \uacbd\uc7c1 \ud658\uacbd\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \uadc0\uc911\ud55c \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc11c\ube44\uc2a4 \uac00\ub2a5 \uc2dc\uc7a5(SOM)\uc740 \uae30\uc874 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uacfc \ub9ac\uc18c\uc2a4\ub85c \ub2e8\uae30\uac04\uc5d0 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 SAM\uc758 \uc810\uc720\uc728\uc744 \ub098\ud0c0\ub0b4\ub294 \uac83\uc73c\ub85c, \ucd08\uc810\uc744 \ub354\uc6b1 \uc881\ud600\uc90d\ub2c8\ub2e4. SOM\uc744 \uacc4\uc0b0\ud558\ub824\uba74 \uc2dc\uc7a5 \ub9ac\ub354 \ubc0f \uae30\uc874 \ub77c\uc774\ubc8c\uacfc \ube44\uad50\ud558\uc5ec \uacbd\uc7c1\uc801 \uc704\uce58, \uc601\uc5c5 \uc804\ub7b5, \uc81c\uacf5\ud558\ub294 \uace0\uc720\ud55c \uac00\uce58 \uc81c\uc548\uc5d0 \ub300\ud55c \ub0c9\ucca0\ud55c \ud3c9\uac00\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac01 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \uae08\uc804\uc801 \uac00\uce58\ub97c \ucd94\uc815\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \uae30\uc5c5\uc774 \uac00\uce58 \uc774\ub860 \uc811\uadfc\ubc95\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uc194\ub8e8\uc158\uc774 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uac00\uce58\uc640 \uadf8 \uac00\uce58\uc5d0 \ub300\ud574 \uace0\uac1d\uc774 \uc9c0\ubd88\ud560 \uc758\uc0ac\uac00 \uc788\ub294 \uae08\uc561\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc778\uc9c0\ub41c \uac00\uce58\uc640 \uc9c0\ubd88 \uc758\uc0ac\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \uc218\uc775 \uae30\ud68c\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc2dc\uc7a5\uc758 \uae30\ub300\uc5d0 \ubd80\ud569\ud558\ub294 \uac00\uaca9 \ucc45\uc815 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubc14\ud140\uc5c5 \uc811\uadfc \ubc29\uc2dd\uc740 \ud2b9\ud788 B2B SaaS \ubc0f \ud540\ud14c\ud06c \uae30\uc5c5\uc5d0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ud2b9\uc815 \uc9c0\uc5ed\uc758 \uaddc\uc81c \uc740\ud589 \uc218\uc5d0 \uc5f0\uac04 \ud3c9\uade0 \uacc4\uc57d \uac00\uce58\ub97c \uacf1\ud558\ub294 \ub4f1 \uac1c\ubcc4 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc758 \ub370\uc774\ud130\ub97c \uc9d1\uacc4\ud558\uc5ec \uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ubcf4\ub2e4 \uc815\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uc2e4\uc81c \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud558\uba70 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5 \ubc0f \ub9ac\uc18c\uc2a4 \ud560\ub2f9\uc744 \uc704\ud55c \uacac\uace0\ud55c \uae30\ubc18\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610\ub294 \ud558\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uc740 \uc5c5\uacc4 \ub370\uc774\ud130\uc640 \uc2dc\uc7a5 \ubcf4\uace0\uc11c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc804\uccb4 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \ucd94\uc815\ud55c \ub2e4\uc74c \ud544\ud130\ub97c \uc801\uc6a9\ud558\uc5ec \ud2b9\uc815 \ud0c0\uac9f \uc2dc\uc7a5\uc744 \uc881\ud788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uc5d0 \ub300\ud55c \ub192\uc740 \uc218\uc900\uc758 \uad00\uc810\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc, \uc0c1\ud5a5\uc2dd \ubd84\uc11d \ubc0f \uac00\uce58 \uc774\ub860\uc758 \uc778\uc0ac\uc774\ud2b8\uc640 \uacb0\ud569\ud560 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d \uc138\ubd84 \uc2dc\uc7a5\uacfc \ud0c0\uac9f \uc2dc\uc7a5\uc744 \uc2dd\ubcc4\ud558\uace0 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc2dc\uc7a5 \uc138\ubd84\ud654, \uac00\uce58 \uc774\ub860, \uadf8\ub9ac\uace0 \uac15\ub825\ud55c \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 InvestGlass\uc640 \uac19\uc740 \uae30\uc5c5\uc740 \uc0c8\ub85c\uc6b4 \uc218\uc775 \uae30\ud68c\ub97c \ubc1c\uad74\ud558\uace0, \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc5ed\ud559\uc5d0 \uc801\uc751\ud558\uba70, \uae30\uc874 \uc9c0\uc5ed \ub610\ub294 \uc2e0\ud765 \uad6d\uc81c \uc2dc\uc7a5\uc758 \uac00\uc7a5 \uc720\ub9dd\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc5d0 \uacf5\uac10\ud558\ub294 \ud310\ub9e4 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc624\ub298\ub0a0 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d \uc138\ubd84\ud654 \ubc0f TAM \ubd84\uc11d\uc5d0 \ub300\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \ub2e8\uc21c\ud55c \ubaa8\ubc94 \uc0ac\ub840\uac00 \uc544\ub2c8\ub77c \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc704\ud55c \ud544\uc218 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc73c\ub85c \uc870\uc0ac \uac00\ub2a5\ud55c \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \uac1c\uc120\ud558\uace0 \uc0ac\uc5c5 \ubaa8\ub378\uc744 \ubaa9\ud45c \uc2dc\uc7a5\uc758 \uc694\uad6c\uc5d0 \ub9de\ucdb0 \uc870\uc815\ud568\uc73c\ub85c\uc368, \uadc0\uc0ac\ub294 \ucd1d \uc7a0\uc7ac \uc2dc\uc7a5 \ubc0f \uc11c\ube44\uc2a4 \uac00\ub2a5 \ud68d\ub4dd \uc2dc\uc7a5\uc5d0\uc11c \ub354 \ud070 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\uc5ec \uc989\uac01\uc801\uc774\uace0 \uc7a5\uae30\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd1d \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5 \uc0ac\ub840(\uc6f0\uc2a4\ud14c\ud06c \uc0ac\ub840 \ud3ec\ud568)<\/h2>\n\n\n\n

\uc608\uc2dc\ub97c \ud1b5\ud574 \ucd94\uc0c1\uc801\uc778 TAM \uac1c\ub150\uc744 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \ud68c\uc0ac\uac00 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \ud655\uc778\ud558\uba74 \uc77c\ubc18\uc801\uc778 \uc2e4\uc218\ub97c \ud53c\ud558\uace0 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc798 \uc54c\ub824\uc9c4 \uc5d0\uc5b4\ube44\uc564\ube44 \ud53c\uce58 \ub370\ud06c\ub97c \uc0dd\uac01\ud574 \ubcf4\uc138\uc694. \ucd08\uae30 \ud22c\uc790\uc790\ub4e4\uc5d0\uac8c \ud638\ud154 \uc608\uc57d, \ud734\uac00 \ub80c\ud0c8, \ub300\uccb4 \uc219\ubc15 \uc2dc\uc124\uc744 \uacb0\ud569\ud55c TAM\uc744 \ubcf4\uc5ec\uc8fc\uba70 \uc5c4\uccad\ub09c \uae30\ud68c\ub97c \uc81c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ud504\ub808\uc820\ud14c\uc774\uc158\uc740 \uc81c\ud488 \uc2dc\uc7a5 \uc801\ud569\uc131\uc774 \uc644\uc804\ud788 \uc785\uc99d\ub418\uae30 \uc804\uc5d0\ub3c4 \uc790\uae08\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad50\ud6c8: \uacbd\uc7c1\ud558\ub294 \uce74\ud14c\uace0\ub9ac\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud574\uacb0\ud558\uace0\uc790 \ud558\ub294 \ubb38\uc81c\ub97c \uc911\uc2ec\uc73c\ub85c TAM\uc744 \uad6c\uc131\ud558\uc138\uc694.<\/p>\n\n\n\n

\uc774\uc81c InvestGlass\uc640 \uad00\ub828\ub41c \uc790\uc138\ud55c B2B SaaS \uc608\uc2dc\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \u201c\uc720\ub7fd \ubbfc\uac04 \uc740\ud589 \ubc0f \uc790\uc0b0 \uad00\ub9ac\uc790\ub97c \uc704\ud55c \uc2a4\uc704\uc2a4 \ud638\uc2a4\ud305 CRM \ubc0f \ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \ud50c\ub7ab\ud3fc\u201d\uc5d0 \ub300\ud55c TAM\uc744 \uacc4\uc0b0\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.\u201d<\/p>\n\n\n\n

\uc0c1\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uc5c5\uacc4 \uc5f0\uad6c \ubc0f \uaddc\uc81c \ub2f9\uad6d\uc5d0 \uc81c\ucd9c\ub41c \uc790\ub8cc\uc5d0 \ub530\ub974\uba74 \uc2a4\uc704\uc2a4, \ub3c5\uc77c, \uc624\uc2a4\ud2b8\ub9ac\uc544, \ud504\ub791\uc2a4, \ubca0\ub124\ub8e9\uc2a4 \uc804\uc5ed\uc5d0\uc11c \uc57d 4,200\uac1c\uc758 \ud504\ub77c\uc774\ube57 \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac\uc790 \ubc0f \ub3c5\ub9bd \uc790\uc0b0 \uad00\ub9ac\uc790\uac00 \uc6b4\uc601\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uaddc\ubaa8\ubcc4\ub85c \uc138\ubd84\ud654\ud574 \ubcf4\uc138\uc694:<\/p>\n\n\n\n

\uc138\uadf8\uba3c\ud2b8<\/p><\/th>

Count<\/p><\/th>

\ud3c9\uade0 ACV<\/p><\/th>

\uc138\uadf8\uba3c\ud2b8 TAM<\/p><\/th><\/tr>

\ub300\ud615 \ud504\ub77c\uc774\ube57 \ubc45\ud06c(100\uc5b5 \uc720\ub85c \uc774\uc0c1\uc758 \uc6b4\uc6a9\uc790\uc0b0)<\/p><\/td>

150<\/p><\/td>

EUR 180,000<\/p><\/td>

2700\ub9cc \uc720\ub85c<\/p><\/td><\/tr>

\uc911\uaddc\ubaa8 \uc790\uc0b0 \uad00\ub9ac\uc790<\/p><\/td>

850<\/p><\/td>

EUR 55,000<\/p><\/td>

4,675\ub9cc \uc720\ub85c<\/p><\/td><\/tr>

\ubd80\ud2f0\ud06c \uc790\ubb38 \ud68c\uc0ac<\/p><\/td>

3,200<\/p><\/td>

EUR 18,000<\/p><\/td>

5,760\ub9cc \uc720\ub85c<\/p><\/td><\/tr>

\ud569\uacc4<\/strong><\/p><\/td>

4,200<\/strong><\/p><\/td>

<\/td>

EUR 131.35M<\/strong><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\uc57d 1\uc5b5 3,100\ub9cc \uc720\ub85c\uc758 \uc0c1\ud5a5\uc2dd TAM\uc740 \uc774 \ud2b9\uc815 \uc2dc\uc7a5 \ubd80\ubb38\uc5d0 \ub300\ud55c \ucd1d \uc2dc\uc7a5 \uc218\uc694\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n

SAM\uc73c\ub85c \ubc94\uc704\ub97c \uc881\ud788\ub824\uba74 \ud544\ud130\ub97c \uc801\uc6a9\ud558\uc138\uc694. \uc774\ub4e4 \uae30\uc5c5 \uc911 \uc2a4\uc704\uc2a4 \ub370\uc774\ud130 \uc8fc\uad8c\uc744 \uc6b0\uc120\uc2dc\ud558\uac70\ub098 \uc628\ud504\ub808\ubbf8\uc2a4 \ud638\uc2a4\ud305 \uc635\uc158\uc774 \ud544\uc694\ud55c \uae30\uc5c5\uc740 60%\uc5d0 \ubd88\uacfc\ud560 \uac83\uc785\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \uac00\ub2a5\ud55c \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5\uc740 7,900\ub9cc \uc720\ub85c\ub85c \uc881\ud600\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

SOM\uc758 \uacbd\uc6b0 5\ub144 \ub3d9\uc548\uc758 \ud604\uc2e4\uc801\uc778 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uace0\ub824\ud558\uc138\uc694. \uac15\ub825\ud55c \uc2e4\ud589\ub825\uacfc Salesforce \ubc0f HubSpot\uacfc\uc758 \uacbd\uc7c1\uc744 \uace0\ub824\ud560 \ub54c 8~12%\uc758 SAM\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc740 \uc57c\uc2ec\uc801\uc774\uc9c0\ub9cc \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \uc5f0\uac04 \ubc18\ubcf5 \ub9e4\ucd9c\uc5d0\uc11c 630\ub9cc \uc720\ub85c\uc5d0\uc11c 950\ub9cc \uc720\ub85c\uc758 SOM\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub7f0 \ub2e4\uc74c InvestGlass\ub294 \uc790\uccb4 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc774\ub7ec\ud55c \ubca4\uce58\ub9c8\ud06c\uc5d0 \ub300\ud55c \uc2e4\uc81c \uc218\uc775\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ucea0\ud398\uc778\uc740 TAM \ubd84\uc11d\uc5d0\uc11c \ud655\uc778\ub41c \uac00\uc7a5 \uc720\ub9dd\ud55c \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\ub97c \ud0c0\uac9f\ud305\ud558\uc5ec \uc7a0\uc7ac\ub825\uc774 \uac00\uc7a5 \ub192\uc740 \uace0\uac1d\uc5d0 \uc601\uc5c5 \ub178\ub825\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

TAM \ubd84\uc11d\uc758 \uc77c\ubc18\uc801\uc778 \uc2e4\uc218\uc640 \ud568\uc815<\/h2>\n\n\n\n

TAM\uc740 \uc885\uc885 \uc624\ud574\ub418\uac70\ub098 \uc624\uc6a9\ub418\uc5b4 \uae30\ub300\uce58\uac00 \ubd80\ud480\ub824\uc9c0\uace0 \ub9ac\uc18c\uc2a4\uac00 \uc798\ubabb \ud560\ub2f9\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud568\uc815\uc744 \uc778\uc2dd\ud558\uba74 \ubcf4\ub2e4 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\uccb4 \uc2dc\uc7a5\uc744 \uacc4\uc0b0\ud558\uc5ec \uacfc\ub300\ud3c9\uac00\ud558\uae30.<\/strong> \ud754\ud788 \ubc94\ud558\ub294 \uc624\ub958\ub294 \uae00\ub85c\ubc8c \uae08\uc735 \uc11c\ube44\uc2a4 \uc2dc\uc7a5 \uc804\uccb4\ub97c TAM\uc73c\ub85c \uac04\uc8fc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc720\ub7fd \uc740\ud589\uc5d0 \uaddc\uc815 \uc900\uc218 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud310\ub9e4\ud558\ub294 \uacbd\uc6b0, TAM\uc740 6,000\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uae00\ub85c\ubc8c \ubc45\ud0b9 IT \uc2dc\uc7a5\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc774\ub294 \uadc0\uc0ac\uac00 \uc81c\uacf5\ud558\ub294 \uc81c\ud488 \ubc0f \uc9c0\ub9ac\uc801 \ubc94\uc704\uc640 \uad00\ub828\ub41c \ud2b9\uc815 \ud558\uc704 \uc2dc\uc7a5\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uaddc\uc81c \uc81c\uc57d \ubb34\uc2dc.<\/strong> \uaddc\uc81c \ub300\uc0c1 \uc0b0\uc5c5\uc758 \uacbd\uc6b0 TAM\uc740 \uaddc\uc815 \uc900\uc218 \uc694\uac74\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. FINMA \ub610\ub294 FCA \uc778\uc99d\uc774 \uc5c6\ub294 \ud50c\ub7ab\ud3fc\uc740 \ud604\uc2e4\uc801\uc73c\ub85c \uc2a4\uc704\uc2a4 \ub610\ub294 \uc601\uad6d \uc740\ud589\uc5d0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. InvestGlass\uc758 \uc2a4\uc704\uc2a4 \ub370\uc774\ud130 \uc8fc\uad8c \ud3ec\uc9c0\uc154\ub2dd\uc740 \ubbf8\uad6d \ud074\ub77c\uc6b0\ub4dc \uc81c\uacf5\uc5c5\uccb4\uc758 \uc0ac\uc6a9\uc774 \uc81c\ud55c\ub41c \uae30\uad00 \uc0ac\uc774\uc5d0\uc11c SAM\uc744 \ud655\uc7a5\ud558\uc9c0\ub9cc, \ub3d9\uc77c\ud55c \uc694\uc18c\ub85c \uc778\ud574 \uaddc\uc81c \uc120\ud638\ub3c4\uac00 \ub2e4\ub978 \uc2dc\uc7a5\uc5d0\uc11c\ub294 TAM\uc774 \uc81c\ud55c\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uace0\uac1d \uc720\ud615 \uc804\ubc18\uc5d0 \uac78\uccd0 \uade0\uc77c\ud55c ACV\ub97c \uac00\uc815\ud569\ub2c8\ub2e4.<\/strong> \uae30\uc5c5 \uc740\ud589\uc740 \ubd80\ud2f0\ud06c \uc5b4\ub4dc\ubc14\uc774\uc800\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub9ce\uc740 \ubcf4\uc218\ub97c \uc9c0\uae09\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ubd80\ubb38\uc5d0 \uac78\uccd0 \ub2e8\uc77c \ud3c9\uade0 \uc218\uc775 \uc218\uce58\ub97c \uc0ac\uc6a9\ud558\uba74 TAM\uc774 \uc65c\uace1\ub429\ub2c8\ub2e4. \uc2e4\uc81c \uc2dc\uc7a5 \uc5ed\ud559 \uad00\uacc4\uc640 \uac00\uaca9 \ucc28\ubcc4\ud654\ub97c \ubc18\uc601\ud558\ub294 \uacc4\uce35\ud615 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\uc138\uc694.<\/p>\n\n\n\n

\uc720\ud6a8\uc131 \uac80\uc0ac \uc5c6\uc774 \uc560\ub110\ub9ac\uc2a4\ud2b8 \ud5e4\ub4dc\ub77c\uc778 \ubc88\ud638\ub97c \ubcf5\uc0ac\ud569\ub2c8\ub2e4.<\/strong> \uc2dc\uc7a5 \ubcf4\uace0\uc11c\ub294 \uc885\uc885 \uce74\ud14c\uace0\ub9ac\ub97c \uad11\ubc94\uc704\ud558\uac8c \uc815\uc758\ud569\ub2c8\ub2e4. 800\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \u201c\uae00\ub85c\ubc8c CRM \uc2dc\uc7a5'\uc5d0\ub294 \uc18c\ube44\uc790 \uc560\ud50c\ub9ac\ucf00\uc774\uc158, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \ub3c4\uad6c, \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud50c\ub7ab\ud3fc\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uaddc\uc81c \ub300\uc0c1\uc778 \uc790\uc0b0 \uad00\ub9ac\ub97c \ub2e4\ub8e8\ub294 \uac83\uc740 \uadf9\ud788 \uc77c\ubd80\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ud56d\uc0c1 \ud5e4\ub4dc\ub77c\uc778 \uc218\uce58\ub97c \ud2b9\uc815 \uc2dc\uc7a5 \ubd80\ubb38\uc73c\ub85c \uc138\ubd84\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

TAM\uc744 \uc815\uc801\uc73c\ub85c \ucde8\uae09\ud569\ub2c8\ub2e4.<\/strong> \uc2dc\uc7a5\uc740 \uaddc\uc81c, \uae30\uc220 \ucc44\ud0dd, \uc18c\ube44\uc790 \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \uc9c4\ud654\ud569\ub2c8\ub2e4. \uc720\ub7fd\uc5d0\uc11c\ub294 MiFID II \uc774\ud6c4 \uaddc\uc815 \uc900\uc218 \ud1b5\ud569 CRM \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4. \uc911\ub3d9 \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \ub370\uc774\ud130 \ubcf4\uc874 \uaddc\uc815\uc73c\ub85c \uc778\ud574 \uc774\uc804\uc5d0\ub294 \ubbf8\uac1c\ucc99 \uc2dc\uc7a5\uc774 \uc5f4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\ub144 \ub610\ub294 \uc8fc\uc694 \uc2dc\uc7a5 \ubcc0\ud654\uac00 \uc788\uc744 \ub54c\ub9c8\ub2e4 TAM \ucd94\uc815\uce58\ub97c \uc5c5\ub370\uc774\ud2b8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud30c\uad34\uc801 \uc7a0\uc7ac\ub825\uc744 \uacfc\uc18c\ud3c9\uac00\ud569\ub2c8\ub2e4.<\/strong> \ubc18\ub300\ub85c, \uc77c\ubd80 \ud300\uc740 \ud604\uc7ac \uc2dc\uc7a5 \uaddc\ubaa8\uc5d0 \uc9c0\ub098\uce58\uac8c \uc9d1\ucc29\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ub193\uce58\uae30\ub3c4 \ud569\ub2c8\ub2e4. AI \uc6b0\uc120 \uace0\uac1d \uc628\ubcf4\ub529\uacfc \uc790\ub3d9\ud654\ub41c KYC\ub294 \uae30\uc874\uc758 IT \uc608\uc0b0 \ubc94\uc8fc\ub85c\ub294 \ud3ec\ucc29\ud560 \uc218 \uc5c6\ub294 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass \uace0\uac1d\uc740 \uc678\ubd80 \uc5c5\uacc4 \ub9ac\uc11c\uce58\uc640 InvestGlass\uc5d0 \uc800\uc7a5\ub41c \uc628\ubcf4\ub529, KYC \ubc0f \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac\uc758 \uc2e4\uc81c \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uc5ec \uc774\ub7ec\ud55c \ud568\uc815\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc774\ub860\uc801 \uac00\uc815\uc774 \uc544\ub2cc \uc2e4\uc81c \uace0\uac1d \ud589\ub3d9\uc5d0 \uae30\ubc18\ud55c TAM\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\ub7b5 \ubc0f \uc6b4\uc601 \uacc4\ud68d\uc5d0\uc11c TAM\uc744 \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n

TAM \ubd84\uc11d\uc740 \uad6c\uccb4\uc801\uc778 \uc758\uc0ac \uacb0\uc815\uacfc \uc5f0\uacb0\ub420 \ub54c\ub9cc \uac00\uce58\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4. \ucd5c\uace0\uc758 \ud300\uc740 \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uc81c\ud488 \ub85c\ub4dc\ub9f5, \uc9c0\uc5ed \uc124\uacc4, \ud560\ub2f9\ub7c9 \uc124\uc815 \ubc0f \uc790\ubcf8 \ubc30\ubd84\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

SaaS \uae30\uc5c5\uacfc \uae08\uc735 \uae30\uad00\uc740 TAM\uacfc SAM\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac01 \uc9c0\uc5ed\uacfc \uc5c5\uc885\uc5d0 \ub300\ud55c \ub9e4\ucd9c \ubaa9\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4. \ub3c5\uc77c \uc790\uc0b0 \uad00\ub9ac\uc0ac\uc758 TAM\uc774 2,500\ub9cc \uc720\ub85c\uc774\uace0 3\ub144 \ub3d9\uc548 10% SOM\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uacbd\uc6b0 \ud544\uc694\ud55c \ud30c\uc774\ud504\ub77c\uc778, \uc804\ud658\uc728 \ubc0f \uc601\uc5c5 \uc778\uc6d0\uc73c\ub85c \uc5ed\ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass \uace0\uac1d\uc740 CRM \ub0b4\uc5d0\uc11c \uc9c1\uc811 TAM \ub370\uc774\ud130\ub97c \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\uac00, \ub77c\uc774\uc120\uc2a4 \uc720\ud615, \uaddc\uc81c \uccb4\uc81c \ub610\ub294 AUM \ud2f0\uc5b4\ubcc4\ub85c \uacc4\uc815\uc744 \ud544\ud130\ub9c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0 \ub2e4\uc74c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc5ec\uc815\uc744 \uc870\uc815\ud558\uc5ec \uc7a0\uc7ac\ub825\uc774 \uac00\uc7a5 \ub192\uc740 \ud074\ub7ec\uc2a4\ud130\uc5d0 \ub300\ud55c \uc544\uc6c3\ub9ac\uce58\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac00\uc7a5 \ub9e4\ub825\uc801\uc778 \uc138\uadf8\uba3c\ud2b8\uc5d0\uc11c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd98 \uc601\uc5c5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub9e4\ub2c8\uc800\uc640 \uad00\uacc4 \uad00\ub9ac\uc790\ub294 TAM \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uc5c5\uc885\ubcc4 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3c5\ub9bd \uc790\uc0b0 \uc6b4\uc6a9\uc0ac\uc758 TAM\uc774 401\uc8703\ucc9c\uc5b5 \ub2ec\ub7ec\uc778\ub370 \ud604\uc7ac \uc218\uc775\uc740 151\uc8703\ucc9c\uc5b5 \ub2ec\ub7ec\uc5d0 \ubd88\uacfc\ud558\ub2e4\uba74, \uadf8 \uaca9\ucc28\ub294 \uc131\uc7a5 \uae30\ud68c\uac00 \ubbf8\ud761\ud558\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. InvestGlass\ub294 \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud560 \uc218 \uc788\uc73c\ubbc0\ub85c \ud300\uc740 \uc5f0\uac04\uc774 \uc544\ub2cc \ubd84\uae30\ubcc4\ub85c \ubaa9\ud45c\uce58\ub97c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9ac\uc2a4\ud06c \ubc0f \uaddc\uc815 \uc900\uc218 \ud300\ub3c4 TAM \ubd84\uc11d\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uaddc\uc81c \ud504\ub808\uc784\uc6cc\ud06c\uac00 \uac00\uc7a5 \ud070 SAM\uc744 \ucc3d\ucd9c\ud558\ub294\uc9c0 \uc774\ud574\ud558\uba74 \uc81c\ud488 \uac1c\ubc1c\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub8e9\uc148\ubd80\ub974\ud06c\uc758 \uaddc\uc81c \uc694\uac74\uc744 \uc9c0\uc6d0\ud568\uc73c\ub85c\uc368 2,000\ub9cc \uc720\ub85c\uc758 \ucd94\uac00 SAM\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4\uba74 \uc774 \ud22c\uc790\ub294 \uc18c\uaddc\ubaa8 \uc2dc\uc7a5\ubcf4\ub2e4 \uc6b0\uc120\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

TAM\uc740 \uc5f0\uac04 \uc608\uc0b0, 3\uac1c\ub144 \uc804\ub7b5 \uacc4\ud68d, \uc911\ub3d9\uc774\ub098 \uc544\uc2dc\uc544\uc640 \uac19\uc740 \ud574\uc678 \uc2dc\uc7a5 \uc9c4\ucd9c\uc5d0 \ub300\ud55c \uc774\uc0ac\ud68c \ucc28\uc6d0\uc758 \ub17c\uc758 \ub4f1 \uc815\uae30\uc801\uc778 \uacc4\ud68d \uc8fc\uae30\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. InvestGlass \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\uba74 \uacbd\uc601\uc9c4\uc774 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ub97c \uc218\ub3d9\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud560 \ud544\uc694 \uc5c6\uc774 \uc774 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\"\uc774<\/figure>\n\n\n\n

CRM, AI \ubc0f \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud558\uc5ec TAM \uac1c\uc120\ud558\uae30(InvestGlass \uc0ac\uc6a9)<\/h2>\n\n\n\n

\uc815\uc801 \uc2a4\ud504\ub808\ub4dc\uc2dc\ud2b8\ub85c\ub294 \uc2dc\uc7a5\uc758 \uc5ed\ub3d9\uc131\uc744 \ub530\ub77c\uc7a1\uc744 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 CRM \ubc0f AI \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uba74 \uc2dc\uc7a5 \uc0c1\ud669\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c TAM, SAM, SOM\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2a4\uc704\uc2a4 \uad6d\uc601 CRM\uc778 InvestGlass\ub294 \uc628\ubcf4\ub529\uc744 \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4, KYC<\/a>, \ubc0f \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc138\uadf8\uba3c\ud2b8\ub97c \uc790\ub3d9\uc73c\ub85c \uc2dd\ubcc4\ud569\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 \uc138\uadf8\uba3c\ud2b8\ubcc4 \uac70\ub798 \uc18d\ub3c4, \uc131\uc0ac\uc728, \ud3c9\uade0 \uacc4\uc57d \uae08\uc561\uc744 \ubd84\uc11d\ud558\uc5ec \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uc774 \ud604\uc7ac \ubcf4\uae09\ub960\uc744 \ucd08\uacfc\ud558\ub294 \ubd84\uc57c\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass \ub0b4 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 TAM\uc5d0\uc11c \ub3c4\ucd9c\ud55c \uc6b0\uc120\uc21c\uc704\uc5d0 \ub530\ub77c \uad6c\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubd81\uc720\ub7fd \uc790\uc0b0 \uad00\ub9ac\uc790\uc758 \uc2dc\uc7a5 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc740 \ub192\uc9c0\ub9cc \ud604\uc7ac \uc810\uc720\uc728\uc774 \ub0ae\uc740 \uacbd\uc6b0, \ud574\ub2f9 \uc9c0\uc5ed\uc5d0 \ub300\ud55c \ucea0\ud398\uc778 \ube48\ub3c4\ub97c \ub192\uc774\uace0 \uba54\uc2dc\uc9c0\ub97c \uac1c\uc778\ud654\ud558\uc138\uc694. \uc774 \ud50c\ub7ab\ud3fc\uc740 \ucc38\uc5ec\uc640 \uc804\ud658\uc744 \ucd94\uc801\ud558\uc5ec TAM \uac1c\uc120\uc5d0 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass\uc758 AI \uae30\ub2a5<\/a> \ub294 \uacfc\uac70 \ud328\ud134\uc744 \uae30\ubc18\uc73c\ub85c \ucc28\uc120\ucc45 \uc138\uadf8\uba3c\ud2b8\ub97c \uc81c\uc548\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc2dc\uc2a4\ud15c\uc740 \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544(ICP)\uc744 \uc138\ubd84\ud654\ud558\uace0, \uc720\uc0ac \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\uba70, \ub2e4\uc591\ud55c \uac00\uaca9 \ucc45\uc815 \ub610\ub294 \uad50\ucc28 \ud310\ub9e4 \uc2dc\ub098\ub9ac\uc624\uc5d0\uc11c \uc7a0\uc7ac\uc801 \uc218\uc775\uc744 \ub2e4\uc2dc \uacc4\uc0b0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 TAM\uc740 \uc77c\ud68c\uc131 \ubd84\uc11d\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uc804\ub7b5\uc801 \uc785\ub825\uc73c\ub85c \uc804\ud658\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2a4\uc704\uc2a4\uc758 \ub370\uc774\ud130 \uc8fc\uad8c\uacfc \uc628\ud504\ub808\ubbf8\uc2a4 \ubc30\ud3ec \uc635\uc158\uc740 \uaddc\uc81c\uac00 \uc5c4\uaca9\ud55c \ud658\uacbd\uc5d0\uc11c InvestGlass\ub97c \ucc28\ubcc4\ud654\ud569\ub2c8\ub2e4. \uae30\uad00\uc740 \ubbfc\uac10\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \ud574\uc678 \ud558\uc774\ud37c\uc2a4\ucf00\uc77c\ub7ec\ub85c \uc804\uc1a1\ud558\uc9c0 \uc54a\uace0\ub3c4 \uad00\ud560\uad8c \ub0b4\uc5d0\uc11c \uc548\uc804\ud558\uac8c TAM \ubd84\uc11d\uc744 \ud0d0\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud2b9\ud788 GDPR, \ub370\uc774\ud130 \ubcf4\uc874 \ubc0f \uace0\uac1d \uae30\ubc00 \uc720\uc9c0\uc5d0 \ub300\ud574 \uc6b0\ub824\ud558\ub294 \uc740\ud589\uc5d0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass \ub300\uc2dc\ubcf4\ub4dc\ub294 \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud574 \u201cTAM \ub300 \ud604\uc7ac ARR\u201d \ubcf4\uae30\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc601\uc9c4\uc740 \ud68c\uc0ac\uac00 \uc774\uae30\uace0 \uc788\ub294 \ubd84\uc57c\uc640 \ub300\uccb4 \uc194\ub8e8\uc158\uc774 \uc5ec\uc804\ud788 \uc6b0\uc138\ud55c \ubd84\uc57c\ub97c \ud55c \ub208\uc5d0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac00\uc2dc\uc131\uc744 \ud1b5\ud574 \uc804\ub7b5\uc801 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uace0 \uc218\uc775\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uae30\ud68c\uc5d0 \ub9ac\uc18c\uc2a4\ub97c \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ucd94\uad6c\ud558\ub294 \uae30\uad00\uc758 \uacbd\uc6b0 \uc5c4\uaca9\ud55c TAM \ubc29\ubc95\ub860\uacfc InvestGlass\uc758 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uc744 \uacb0\ud569\ud558\uba74 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc774\uc810\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ucd1d \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uc2dc\uc7a5(TAM)\uc5d0 \ub300\ud55c FAQ<\/h2>\n\n\n\n

TAM\uc740 \uc2dc\uc7a5 \uc810\uc720\uc728\uacfc \uac19\uc740 \uc758\ubbf8\uc778\uac00\uc694?<\/strong> TAM\uc740 \uc2dc\uc7a5\uc758 \ucd1d \uc218\uc775 \uae30\ud68c\ub97c \ub098\ud0c0\ub0b4\uba70, \uc2dc\uc7a5 \uc810\uc720\uc728\uc740 \ud68c\uc0ac\uac00 \uc2e4\uc81c\ub85c \ud574\ub2f9 \uc2dc\uc7a5\uc5d0\uc11c \ucc28\uc9c0\ud558\ub294 \ube44\uc728\uc785\ub2c8\ub2e4. TAM\uc740 \uc0c1\ud55c\uc120\uc774\uba70, \uc2dc\uc7a5 \uc810\uc720\uc728\uc740 \uc0c1\ud55c\uc120 \ub300\ube44 \ud604\uc7ac \uc704\uce58\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

TAM\uc744 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc5c5\ub370\uc774\ud2b8\ud574\uc57c \ud558\ub098\uc694?<\/strong> \ub300\ubd80\ubd84\uc758 B2B SaaS \uae30\uc5c5\uc758 \uacbd\uc6b0 \ud070 \uc2dc\uc7a5 \ubcc0\ud654\uac00 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\ub294 \ud55c \uc5f0\uac04 \uc5c5\ub370\uc774\ud2b8\ub85c \ucda9\ubd84\ud569\ub2c8\ub2e4. \uaddc\uc81c \ubcc0\ud654, \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \uc9c4\uc785\uc790 \ub610\ub294 \uc0c1\ub2f9\ud55c \uacbd\uc81c\uc801 \ubc88\uc601\uc774\ub098 \uce68\uccb4\uae30\uc5d0\ub294 \ub354 \uc790\uc8fc \uc7ac\ud3c9\uac00\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. InvestGlass \uc0ac\uc6a9\uc790\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc8fc\uc694 \uc9c0\ud45c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uc5ec \uc5c5\ub370\uc774\ud2b8\uac00 \ud544\uc694\ud55c \uc2dc\uae30\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

B2B SaaS\uc640 \uc77c\ubc18 \uc18c\ube44\uc790\uc6a9 \uc571\uc5d0\uc11c TAM\uc740 \uc5b4\ub5bb\uac8c \ub2e4\ub978\uac00\uc694?<\/strong> B2B TAM\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uc5f0\uac04 \uacc4\uc57d \uac00\uce58\uc5d0 \ubaa9\ud45c \uacc4\uc815 \uc218\ub97c \uacf1\ud558\uc5ec ARR \uae30\ubc18 \uc218\uce58\ub97c \uc0b0\ucd9c\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790 TAM\uc740 \ucd1d \uc8fc\uc18c \uc9c0\uc815 \uac00\ub2a5 \uace0\uac1d \uc218\uc5d0 \uc0ac\uc6a9\uc790\ub2f9 \ud3c9\uade0 \ub9e4\ucd9c\uc744 \uacf1\ud55c \uc218\uce58\ub97c \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. B2B\ub294 \ub610\ud55c \uc0b0\uc5c5, \ud68c\uc0ac \uaddc\ubaa8 \ubc0f \uaddc\uc81c \uc0c1\ud0dc\uc5d0 \ub530\ub77c \ub354 \ub9ce\uc740 \uc138\ubd84\ud654\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacf5\uac1c \ub370\uc774\ud130\uac00 \uc81c\ud55c\uc801\uc778 \uacbd\uc6b0 \uaddc\uc81c \ub300\uc0c1 \uae08\uc735 \uae30\uad00\uc740 \uc5b4\ub5bb\uac8c TAM\uc744 \ucd94\uc815\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/strong> \uc911\uc559\uc740\ud589 \ub4f1\ub85d\ubd80, \uac10\ub3c5 \uae30\uad00 \uc81c\ucd9c \uc790\ub8cc, \uc5c5\uacc4 \ud611\ud68c, \uc2dc\uc7a5 \uc815\ubcf4 \ud68c\uc0ac \ub4f1 \ub2e4\uc591\ud55c \ucd9c\ucc98\ub97c \uc870\ud569\ud558\uc5ec \uc0ac\uc6a9\ud558\uc138\uc694. InvestGlass CRM \uac15\ud654\ub294 \uc678\ubd80 \ub370\uc774\ud130\ub97c \ud30c\uc774\ud504\ub77c\uc778\uc758 \uc2e4\uc81c \uace0\uac1d \ud2b9\uc131\uc73c\ub85c \ubcf4\uc644\ud558\uc5ec \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c TAM \uc815\ud655\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc81c\ud488 \uc2dc\uc7a5 \uc801\ud569\uc131\uc744 \ub2ec\uc131\ud558\uae30 \uc804\uc5d0 \uc138\ubd80\uc801\uc778 TAM \uc791\uc5c5\uc5d0 \ud22c\uc790\ud574\uc57c \ud560\uae4c\uc694?<\/strong> \uac00\ubccd\uc9c0\ub9cc \uccb4\uacc4\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \ucd08\uae30\uc5d0 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ucd08\uae30 TAM \ucd94\uc815\uce58\ub97c \uac1c\ubc1c\ud558\uc5ec \uc2dc\uc7a5 \uaddc\ubaa8\ub97c \uac80\uc99d\ud558\ub418, \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc5bb\uc740 \ud6c4\uc5d0\ub294 \ub2e4\uc2dc \ubc29\ubb38\ud558\uc5ec \ubd84\uc11d\uc744 \uc2ec\ud654\ud569\ub2c8\ub2e4. \ucd08\uae30 TAM \ub370\uc774\ud130\ub294 \ubd84\uc11d \ub9c8\ube44\ub97c \ubc29\uc9c0\ud558\uba74\uc11c \uc2dc\uc7a5 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

\uac00\uce58 \uc774\ub860\uacfc \uc0c1\ud5a5\uc2dd \uc811\uadfc\ubc95\uc758 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong> \uc0c1\ud5a5\uc2dd \uc811\uadfc \ubc29\uc2dd\uc740 \uc7a0\uc7ac \uacc4\uc815\uc744 \uacc4\uc0b0\ud558\uace0 \uac00\uaca9\uc744 \uacf1\ud569\ub2c8\ub2e4. \uac00\uce58 \uc774\ub860\uc740 \uc81c\ud488\uc774 \uc81c\uacf5\ud558\ub294 \uacbd\uc81c\uc801 \ud61c\ud0dd\uc744 \uae30\ubc18\uc73c\ub85c \uace0\uac1d\uc758 \uc9c0\ubd88 \uc758\ud5a5\uc744 \ucd94\uc815\ud569\ub2c8\ub2e4. \uac00\uce58 \uc774\ub860\uc740 \uc0c8\ub85c\uc6b4 \uce74\ud14c\uace0\ub9ac\ub97c \ucc3d\ucd9c\ud558\ub294 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uc5d0 \ub354 \uc801\ud569\ud558\uba70, \uc0c1\ud5a5\uc2dd\uc740 \uac00\uaca9\uc774 \uc54c\ub824\uc9c4 \uae30\uc874 \uc81c\ud488 \uc720\ud615\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4\uac00 TAM\uc5d0 \uc5b4\ub5a4 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub098\uc694?<\/strong> InvestGlass\ub294 \uc2a4\uc704\uc2a4\uc5d0\uc11c \ud638\uc2a4\ud305\ub418\ub294 \ud50c\ub7ab\ud3fc\uc5d0\uc11c CRM, \uc628\ubcf4\ub529, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubc0f \uaddc\uc815 \uc900\uc218 \ub370\uc774\ud130\ub97c \uc911\uc559 \uc9d1\uc911\ud654\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc138\uadf8\uba3c\ud2b8\ubcc4 \uc2e4\uc2dc\uac04 TAM \ucd94\uc801, \uc2dc\uc7a5 \uc7a0\uc7ac\ub825\uacfc \uc2e4\uc81c \uc218\uc775\uc758 \ube44\uad50, \uae30\ud68c\uac00 \uac00\uc7a5 \ub192\uc740 \uacc4\uc88c\uc5d0 \ub9de\ucd98 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc758 AI \uae30\ub2a5\uc740 \uc138\uadf8\uba3c\ud2b8 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacb0\ub860 InvestGlass\ub97c \ud1b5\ud55c TAM \uc778\uc0ac\uc774\ud2b8\ub97c \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc73c\ub85c \uc804\ud658\ud558\uae30<\/h2>\n\n\n\n

\ucd1d \ub3c4\ub2ec \uac00\ub2a5\ud55c \uc2dc\uc7a5\uc740 \uc815\uc758\ub41c \uc2dc\uc7a5\uc5d0\uc11c \uc81c\ud488\uc758 \uc774\ub860\uc801 \ub9e4\ucd9c \uc0c1\ud55c\uc120\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774\ub294 \uc804\ub7b5 \uacc4\ud68d, \ud22c\uc790\uc790 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \ub9ac\uc18c\uc2a4 \ud560\ub2f9\uc5d0 \ud544\uc218\uc801\uc778 \ud070 \uadf8\ub9bc \ubcf4\uae30\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc TAM\ub9cc\uc73c\ub85c\ub294 \uc131\uc7a5\uc744 \uc8fc\ub3c4\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

SAM\uacfc SOM\uc740 \uc774\ub7ec\ud55c \ud55c\uacc4\ub97c \ud604\uc2e4\uc801\uc774\uace0 \uc2dc\uac04 \uc81c\ud55c\uc801\uc778 \ubaa9\ud45c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \uc740\ud589, \ubbfc\uac04 \uc740\ud589, \uc790\uc0b0 \uad00\ub9ac\uc790, \ubcf4\ud5d8\uc0ac, \uacf5\uacf5 \ubd80\ubb38 \uae30\uad00\uc758 \uacbd\uc6b0 \uc774\ub7ec\ud55c \uc9c0\ud45c\ub294 \uaddc\uc81c \uacbd\uacc4, \ub370\uc774\ud130 \ubcf4\uc874 \uc694\uac74, \uae08\uc735 \uc11c\ube44\uc2a4\uc758 \ud2b9\uc9d5\uc778 \uae34 \ud310\ub9e4 \uc8fc\uae30\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass\ub294 \uc870\uc9c1\uc774 \uc77c\ud68c\uc131 TAM \uc2ac\ub77c\uc774\ub4dc\ub97c \ub118\uc5b4\uc124 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774 \ud50c\ub7ab\ud3fc\uc740 CRM \ubcf4\uae30, \uc628\ubcf4\ub529 \uc6cc\ud06c\ud50c\ub85c, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \uc2dc\uc7a5 \uaddc\ubaa8 \ub85c\uc9c1\uc744 \ub0b4\uc7a5\ud558\uc5ec TAM \ubd84\uc11d\uc774 \uc77c\uc0c1\uc801\uc778 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc138\uadf8\uba3c\ud2b8\uc758 \uc2dc\uc7a5 \uce68\ud22c\uac00 \uc800\uc870\ud55c\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \uc601\uc5c5 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc720\ub7fd \ubbfc\uac04 \uc740\ud589\uc758 \ub514\uc9c0\ud138 \uc628\ubcf4\ub529, \uad00\uacc4 \uad00\ub9ac\uc790\ub97c \uc704\ud55c AI \ube44\uc11c, \ub3c5\ub9bd \uc790\uc0b0 \uad00\ub9ac\uc790\ub97c \uc704\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac \ub4f1 \ud2b9\uc815 \uc0ac\uc6a9 \uc0ac\ub840\uc5d0 \ub9de\uac8c TAM\uc744 \uc815\uc758\ud558\uc138\uc694. \uadf8\ub7f0 \ub2e4\uc74c InvestGlass \ub0b4\uc5d0\uc11c \uc774\ub7ec\ud55c \ubca4\uce58\ub9c8\ud06c\uc640 \ube44\uad50\ud558\uc5ec \uc2e4\uc81c \uc218\uc775\uc744 \uce21\uc815\ud558\uc138\uc694.<\/p>\n\n\n\n

\uc5c4\uaca9\ud55c \ucd1d \uc8fc\uc18c \uac00\ub2a5 \uc2dc\uc7a5 \uacc4\uc0b0\uacfc \uc2a4\uc704\uc2a4\uc5d0\uc11c \ud638\uc2a4\ud305\ud558\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uae08\uc735 \ub124\uc774\ud2f0\ube0c CRM\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4. InvestGlass<\/a> \ub294 \uaddc\uc81c \uae30\uad00\uc774 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ud655\ubcf4\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ub354 \uc548\uc804\ud558\uace0 \ube60\ub978 \uacbd\ub85c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc9c0\uae08 \ubc14\ub85c \uc2dc\uc7a5 \uae30\ud68c\ub97c \uc815\ub7c9\ud654\ud558\uc5ec \uc778\uc0ac\uc774\ud2b8\ub97c \uc131\uacfc\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub3c4\ub85d InvestGlass\uc640 \ud568\uaed8\ud558\uc138\uc694.<\/p>","protected":false},"excerpt":{"rendered":"

Understanding how big your market truly is can make or break strategic decisions. In the business world, understanding your total addressable market (TAM) is essential for success and effective strategic planning, as it helps organizations identify opportunities and navigate industry challenges. Whether you are pitching to investors, planning a product launch, or deciding which geography […]<\/p>\n","protected":false},"author":1,"featured_media":49182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1388],"class_list":["post-49179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-total-addressable-market"],"yoast_head":"\nTotal Addressable Market: A Comprehensive Guide | InvestGlass<\/title>\n<meta name=\"description\" content=\"Explore the concept of Total Addressable Market and learn how it influences strategic business decisions and planning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ko\/\ucd1d-\uc8fc\uc18c-\uc9c0\uc815-\uac00\ub2a5-\uc2dc\uc7a5-\ud0d0-\uc815\uc758-\uacc4\uc0b0-\ubc29\ubc95-\ubc0f-b2b-saas-\uc608\uc2dc\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Addressable Market (TAM): Definition, Calculation Methods, and B2B SaaS Examples\" \/>\n<meta property=\"og:description\" content=\"Understanding how big your market truly is can make or break strategic decisions. 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