{"id":37918,"date":"2023-08-18T11:42:26","date_gmt":"2023-08-18T09:42:26","guid":{"rendered":"https:\/\/www.investglass.com\/?p=37918"},"modified":"2025-03-26T08:55:19","modified_gmt":"2025-03-26T07:55:19","slug":"%ec%99%84%eb%b2%bd%ed%95%9c-%ea%b3%a0%ea%b0%9d-%ec%97%ac%ec%a0%95-%eb%a7%a4%ed%95%91%ec%9d%84-%ea%b5%ac%ec%b6%95%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/how-to-build-the-perfect-customer-journey-mapping\/","title":{"rendered":"\uc644\ubcbd\ud55c \uace0\uac1d \uc5ec\uc815 \ub9e4\ud551\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc740?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\uce58\uc5f4\ud55c \uacbd\uc7c1\uc774 \ubc8c\uc5b4\uc9c0\ub294 \uc624\ub298\ub0a0\uc758 \uc740\ud589 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d \uacbd\ud5d8\uc740 \ud575\uc2ec \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c \ubd80\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc740\ud589\uc774 \uc0c1\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \uae08\ub9ac\ub9cc\uc73c\ub85c \uacbd\uc7c1\ud560 \uc218 \uc788\ub294 \uc2dc\ub300\ub294 \uc9c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub300\uc2e0 \uace0\uac1d \uc911\uc2ec \uc2dc\ub300\uc5d0\ub294 \uace0\uac1d \uc5ec\uc815\uc744 \uc774\ud574\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uacc4\uc88c \uac1c\uc124\ubd80\ud130 \uc9c0\uc810 \ubc29\ubb38, \ubaa8\ubc14\uc77c \ubc45\ud0b9 \uc571 \uc0ac\uc6a9 \ub4f1 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uace0\uac1d\uc758 \uc778\uc2dd\uacfc \uc804\ubc18\uc801\uc778 \ub9cc\uc871\ub3c4\uac00 \uacb0\uc815\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uace0\uac1d \uc911\uc2ec \ub514\uc790\uc778\uc774 \uc911\uc694\ud55c \uc774\uc720<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By utilizing customer-centered or service design approaches, banks are able to give themselves a competitive edge. These evolving strategies ensure that services stay relevant and needed into the future. This means banks aren&#8217;t just reacting to changes in consumer behavior they&#8217;re anticipating and shaping them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551\uc758 \uc5ed\ud560<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub807\ub2e4\uba74 \uc740\ud589\uc740 \uc5b4\ub5bb\uac8c \uc774 \ub2e4\uba74\uc801\uc778 \uc5ec\uc815\uc5d0\uc11c \uc6d0\ud65c\ud558\uace0 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc744\uae4c\uc694? \uace0\uac1d\uc774 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \ubcf5\uc7a1\ud55c \uc0c1\ud638\uc791\uc6a9\uc758 \uc6f9\uc744 \uc5b4\ub5bb\uac8c \uc774\ud574\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ubc14\ub85c \uc5ec\uae30\uc5d0\uc11c \uace0\uac1d \uc5ec\uc815 \ub9e4\ud551\uc774 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc740\ud589 \uc5c5\uacc4\uc5d0\uc11c \uace0\uac1d \uc5ec\uc815 \ub9f5\uc740 \ub2e8\uc21c\ud55c \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c \ud544\uc218\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uacc4\uc88c \uac1c\uc124\uc744 \uace0\ub824\ud558\ub294 \uc21c\uac04\ubd80\ud130 \uc9c0\uc18d\uc801\uc778 \uc7ac\uc815 \uad00\ub9ac\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc740\ud589\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ub3d9\uc548 \uace0\uac1d\uc774 \ucde8\ud558\ub294 \ub2e8\uacc4, \uacbd\ud5d8, \uac10\uc815\uc744 \uc885\ud569\uc801\uc73c\ub85c \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud6a8\uacfc\uc801\uc778 \uc804\ub7b5 \uc2e4\ud589\uc744 \uc704\ud55c \uac00\uc774\ub4dc<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article is designed to serve as your complete guide to understanding and implementing customer journey mapping in the banking industry. We will delve into why this process is critical for banks in today\u2019s customer-focused market and guide you through the steps to build a perfect, effective customer journey map. Through this map, you can identify pain points, areas for improvement, and opportunities to exceed customer expectations ultimately cultivating loyalty and driving growth for your bank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d \uc911\uc2ec \uc124\uacc4\uc640 \uc804\ub7b5\uc801 \uc5ec\uc815 \ub9e4\ud551\uc744 \uc5f0\uacc4\ud568\uc73c\ub85c\uc368 \uc740\ud589\uc740 \uace0\uac1d\uc758 \uae30\ub300\uce58\ub97c \ucda9\uc871\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ub97c \ub6f0\uc5b4\ub118\uc5b4 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uacfc \ucc28\ubcc4\ud654\ub97c \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-table-of-contents\"><strong>\ubaa9\ucc28<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\uace0\uac1d \uc5ec\uc815 \ub9f5\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/li>\n\n\n\n<li>\uace0\uac1d \uc5ec\uc815 \ub9f5 \ud15c\ud50c\ub9bf<\/li>\n\n\n\n<li>\uc5ec\uc815 \ub9f5\uc758 \uad6c\uc131 \uc694\uc18c<\/li>\n\n\n\n<li>\uace0\uac1d \uc5ec\uc815\uc758 \ub2e8\uacc4<\/li>\n\n\n\n<li>\uace0\uae09 \uace0\uac1d \uc5ec\uc815 \ub9e4\ud551 \ud301<\/li>\n\n\n\n<li>\uc5ec\uc815 \ub9f5\uc758 \uc720\ud615<\/li>\n\n\n\n<li>\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551 \uc608\uc2dc<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-what-is-a-customer-journey-map\"><strong>1. \uace0\uac1d \uc5ec\uc815 \ub9f5\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d \uc5ec\uc815 \ub9f5\uc740 \uace0\uac1d\uc774 \uae30\uc5c5\uacfc \uc18c\ud1b5\ud560 \ub54c \uac70\uce58\ub294 \ub2e8\uacc4\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \ud45c\ud604\ud55c \uac83\uc785\ub2c8\ub2e4. \uc774 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uae30\uc5c5\uc740 \ucd5c\ucd08 \uc811\ucd09\ubd80\ud130 \uc804\ud658\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uace0\uac1d\uc758 \uacbd\ud5d8\uc744 \ub354 \uae4a\uc774 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ubaa9\uc801\uc740 \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc774\ud574\ud558\uace0, \uc804\uccb4 \uace0\uac1d \uc5ec\uc815\uc5d0\uc11c \uace0\uac1d\uc758 \uae30\ub300\uce58\ub97c \ucda9\uc871\ud558\uac70\ub098 \ucd08\uacfc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-customer-journey-map-template\"><strong>2. \uace0\uac1d \uc5ec\uc815 \ub9f5 \ud15c\ud50c\ub9bf<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d \uc5ec\uc815 \ub9f5 \ud15c\ud50c\ub9bf\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 \uc2dc\uc791\uc810 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud15c\ud50c\ub9bf\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc591\ud55c \uace0\uac1d \uc811\uc810, \uac01 \ub2e8\uacc4\uc5d0\uc11c\uc758 \uace0\uac1d \uad00\uc810, \uace0\uac1d\uc758 \uac10\uc815, \ubd88\ub9cc \uc0ac\ud56d \ubc0f \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \uac04\ub7b5\ud558\uac8c \uc124\uba85\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud15c\ud50c\ub9bf\uc740 \ub2e4\uc74c\uc744 \uc815\ud655\ud558\uac8c \ubc18\uc601\ud558\ub3c4\ub85d \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ea%b0%b1%ec%8b%a0-%ed%99%98%eb%b6%88-%ea%b3%a0%ea%b0%9d%ec%9d%84-%ec%a7%80%ec%9b%90%ed%95%98%ea%b8%b0-%ec%9c%84%ed%95%9c-%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-%ec%9d%b4%eb%a9%94%ec%9d%bc\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"755\">\uace0\uac1d \uc5ec\uc815<\/a> \uace0\uac1d \uc11c\ube44\uc2a4 \ud300\uc5d0\uc11c \uc218\uc9d1\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9de\ucda4 \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc140 \ubc0f \uaddc\uc815 \uc900\uc218 \uc5ec\uc815\uc5d0\uc11c \uc790\ub3d9\ud654\ub97c \uad6c\ud604\ud560 \ub54c \uace0\uac1d\uc758 \uace0\ucda9\uc744 \uc798 \uc54c\uace0 \uc788\ub294 InvestGlass \ud300\uc774 \ud15c\ud50c\ub9bf \uad6c\ucd95\uc744 \ub3c4\uc640\ub4dc\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc758 \ubd88\ub9cc \uc0ac\ud56d\uc740 \uac01\uac01 \ub2e4\ub985\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ec%82%b0%ec%97%85-%eb%b6%84%ec%95%bc\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"869\">\uc0b0\uc5c5<\/a> \uadf8\ub9ac\uace0 \ud310\ub9e4\ud558\ub824\ub294 \uac01 \uc81c\ud488 \uadf8\ub8f9\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc885\uc885 \ud55c \uace0\uac1d\uc5d0\uac8c \uc5ec\ub7ec \ud398\ub974\uc18c\ub098\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uc5ec\uc815\uc744 \uc815\ud655\ud558\uac8c \uc608\uce21\ud558\uace0 \u201c\uc81c\ud55c'\ud558\ub294 \uac83\uc740 \uc704\ud5d8\ud558\ubbc0\ub85c \uace0\uac1d\uc774 \uc5b4\ub290 \uc815\ub3c4 \uc5ec\uc720\ub97c \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uace0\uac1d\uc740 \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uc9c0 \uc9c0\uc2dc\ub97c \ubc1b\ub294 \uac83\uc744 \uc88b\uc544\ud558\uace0, \uc5b4\ub5a4 \uace0\uac1d\uc740 \uc2a4\uc2a4\ub85c \ubc1c\uacac\ud558\ub294 \uac83\uc744 \uc88b\uc544\ud569\ub2c8\ub2e4. \uace0\uac1d \uacbd\ud5d8\uc740 \uc2dc\uac04\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uace0\uac1d\uc740 \ubc14\uc058\uace0 \uc5b4\ub5a4 \uace0\uac1d\uc740 \uc2dc\uac04\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uace0\uac1d\uc740 \uc601\uc5c5 \uc0ac\uc6d0\uc758 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\uc5d0 \uc9dc\uc99d\uc744 \ub0bc \uc218 \uc788\uc73c\uba70, \uace0\uac1d\uacfc\uc758 \uc0c1\ud638 \uc791\uc6a9\uc774 \ud310\ub9e4 \uc804\ud658\uc5d0 \uc704\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"692\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline.png\" alt=\"InvestGlass \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\" class=\"wp-image-37941\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline.png 692w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline-300x300.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline-150x150.png 150w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><figcaption class=\"wp-element-caption\">InvestGlass \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-parts-of-a-journey-map\"><strong>3. \uc5ec\uc815 \uc9c0\ub3c4\uc758 \uad6c\uc131 \uc694\uc18c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc5ec\uc815 \ub9f5\uc744 \ub9cc\ub4e4\ub824\uba74 \uba87 \uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uace0\uac1d \ud398\ub974\uc18c\ub098: \ud3c9\uade0 \uace0\uac1d\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ud504\ub85c\ud544\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uace0\uac1d \ud589\ub3d9: \uace0\uac1d\uc774 \ube44\uc988\ub2c8\uc2a4\uc640 \uc0c1\ud638 \uc791\uc6a9\ud560 \ub54c \ucde8\ud558\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc811\uc810: \uace0\uac1d\uc774 \ud68c\uc0ac\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \uc9c0\uc810.<\/li>\n\n\n\n<li>\uac10\uc815\uacfc \ubd88\ub9cc \uc0ac\ud56d: \uace0\uac1d\uc774 \uc5b8\uc81c \uc88c\uc808\uac10\uc744 \ub290\ub07c\uac70\ub098 \uae30\uc068\uc744 \ub290\ub07c\ub294\uc9c0 \ud30c\uc545\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uae30\ud68c: \ubd84\uc57c <a href=\"https:\/\/www.investglass.com\/ko\/crm%ec%9d%84-%ed%86%b5%ed%95%9c-%eb%b1%85%ed%82%b9-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98-%ea%b0%9c%ec%84%a0-%ec%9d%b8%eb%b2%a0%ec%8a%a4%ed%8a%b8%ea%b8%80%eb%9e%98%ec%8a%a4-crm%ec%9d%84-%ed%86%b5\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"865\">\uace0\uac1d \uacbd\ud5d8 \uac1c\uc120<\/a> \ub9cc\uc871\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-1024x683.jpg\" alt=\"\uc804\ud654 \uc0c1\ud638 \uc791\uc6a9\" class=\"wp-image-36531\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/03\/fhttncwjmew.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-stages-of-the-customer-journey\"><strong>4. \uace0\uac1d \uc5ec\uc815\uc758 \ub2e8\uacc4<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d \uc5ec\uc815\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e8\uacc4\ub85c \ub098\ub269\ub2c8\ub2e4:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\uc778\uc2dd: \uace0\uac1d \uc5ec\uc815\uc740 \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \ubb38\uc81c\uc810\uc5d0 \ub300\ud55c \ud574\uacb0\ucc45\uc744 \uc778\uc9c0\ud560 \ub54c \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uace0\ub824: \uace0\uac1d\uc774 \ub2e4\uc591\ud55c \uc635\uc158\uc744 \ud3c9\uac00\ud558\ub294 \uacf3\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uad6c\ub9e4: \uace0\uac1d\uc774 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ub9ac\ud150\uc158: \uc720\uc9c0: \ubcf4\uc7a5 <a href=\"https:\/\/www.investglass.com\/ko\/%ea%b8%88%ec%9c%b5-%eb%b3%b5%ec%a7%80%eb%a5%bc-%ed%86%b5%ed%95%9c-%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%b0%bd%ec%b6%9c\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"866\">\uace0\uac1d \ucda9\uc131\ub3c4<\/a> \uae0d\uc815\uc801\uc778 \uace0\uac1d \uacbd\ud5d8\uc744 \ud1b5\ud574.<\/li>\n\n\n\n<li>\uc639\ud638: \ub9cc\uc871\ud55c \uace0\uac1d\uc740 \ub2e4\ub978 \uc0ac\ub78c\uc744 \ucd94\ucc9c\ud558\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \ud64d\ubcf4\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-advanced-customer-journey-mapping-tips\"><strong>5. \uace0\uae09 \uace0\uac1d \uc5ec\uc815 \ub9e4\ud551 \ud301<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d \uc5ec\uc815 \ub9f5\uc744 \ub354\uc6b1 \uc815\ud655\ud558\uace0 \uc720\uc6a9\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2e4\uc81c \uace0\uac1d\uc758 \ud53c\ub4dc\ubc31\uacfc \uc124\ubb38\uc870\uc0ac\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc9c0\ub3c4\ub97c \uc5c5\ub370\uc774\ud2b8\ud558\uc138\uc694.<\/li>\n\n\n\n<li>\uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uae30\ubc18\uc73c\ub85c \uc9c0\ub3c4\ub97c \ubc18\ubcf5\ud558\uace0 \uc5c5\ub370\uc774\ud2b8\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ubc0f \ubaa9\uc801\uc5d0 \ub9de\uac8c \ub9f5\uc744 \uc870\uc815\ud558\uc138\uc694.<\/li>\n\n\n\n<li>\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud504\ub85c\uc138\uc2a4\ub97c \uc6d0\ud65c\ud558\uac8c \uc9c4\ud589\ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-types-of-journey-maps-and-buyer-persona\"><strong>6. \uc5ec\uc815 \ub9f5\uc758 \uc720\ud615 \ubc0f \uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5ec\uc815 \uc9c0\ub3c4\uc5d0\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud604\uc7ac \uc0c1\ud0dc: \ud604\uc7ac \uc774\ud574\ub97c \uae30\ubc18\uc73c\ub85c \uae30\uc874 \uace0\uac1d \uc5ec\uc815\uc744 \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\ubbf8\ub798 \uc0c1\ud0dc: \uc7a0\uc7ac\uc801\uc778 \uac1c\uc120 \uc0ac\ud56d\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uc6d0\ud558\ub294 \uace0\uac1d \uc5ec\uc815\uc744 \uad6c\uc0c1\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li>\uc11c\ube44\uc2a4 \uccad\uc0ac\uc9c4: \uace0\uac1d, \uc9c1\uc6d0 \ubc0f \ud504\ub85c\uc138\uc2a4 \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \ud3ec\ud568\ud558\ub294 \ubcf4\ub2e4 \uc0c1\uc138\ud55c \ub9f5\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc815\ud655\ud55c \uace0\uac1d \uc5ec\uc815 \ub9f5\uc744 \ub9cc\ub4dc\ub294 \uac83\uc740 \ub2e4\uc591\ud55c \ud544\uc218 \ub2e8\uacc4\ub97c \ud3ec\ud568\ud558\ub294 \uc138\uc2ec\ud55c \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uba3c\uc800 \ube44\uc988\ub2c8\uc2a4\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\ub294 \ub2e4\uc591\ud55c \ub300\uc0c1 \uace0\uac1d\uc744 \ub098\ud0c0\ub0b4\ub294 \uace0\uac1d \ud398\ub974\uc18c\ub098\uc640 \uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \uace0\uac1d \uc124\ubb38\uc870\uc0ac\uc640 \ub370\uc774\ud130 \ubd84\uc11d\uc774 \ud3ec\ud568\ub41c \uc870\uc0ac \ud504\ub85c\uc138\uc2a4\ub97c \ud1b5\ud574 \uad6c\ucd95\ub41c \uc774\ub7ec\ud55c \ud398\ub974\uc18c\ub098\ub294 \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0\uc5d0 \ub300\ud55c \uc0dd\uc0dd\ud55c \uadf8\ub9bc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc73c\ub85c, \uace0\uac1d\uc774 \uc11c\ube44\uc2a4\ub098 \uc81c\ud488\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ucd08\uae30 \uc811\uc810\ubd80\ud130 \uc804\uccb4 \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc5d0 \uac78\uce5c \uace0\uac1d\uc758 \uc5ec\uc815\uc744 \uac1c\ub7b5\uc801\uc73c\ub85c \uc124\uba85\ud558\uc138\uc694. \uace0\uac1d \uc5ec\uc815 \ub9f5 \ud15c\ud50c\ub9bf\uc774\ub098 \uc11c\ube44\uc2a4 \uccad\uc0ac\uc9c4 \ud15c\ud50c\ub9bf\uc744 \uc2dc\uc791\uc810\uc73c\ub85c \ud65c\uc6a9\ud558\uba74 \ub808\uc774\uc544\uc6c3\uc744 \uc548\ub0b4\ud558\uace0 \ud544\uc694\ud55c \ubaa8\ub4e0 \uc694\uc18c\ub97c \uace0\ub824\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \uace0\uac1d \uc5ec\uc815 \ub9f5\uc758 \uc608\uc640 \uad6c\uccb4\uc801\uc778 \uace0\uac1d \uc5ec\uc815 \ub9e4\ud551 \uc0ac\ub840\ub294 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \uc601\uac10\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\ub3c4\ub97c \ub514\uc790\uc778\ud560 \ub54c\ub294 \uad6c\ub9e4\uc790 \uc5ec\uc815\uc758 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9, \uac10\uc815, \ubd88\ub9cc \uc0ac\ud56d\uc5d0 \uc9d1\uc911\ud558\uc138\uc694. \uace0\uac1d \uad00\uc810\uc5d0\uc11c \uc9c0\ub3c4\ub97c \ubcf4\ub294 \uac83\uc774 \ud575\uc2ec\uc774\uba70, \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uc601\uc5ed\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc815\uae30\uc801\uc73c\ub85c \uace0\uac1d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec \uace0\uac1d\uc758 \uac10\uc815\uc744 \uc774\ud574\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud558\uc138\uc694. \uc774 \uc815\ubcf4\ub294 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc815\ud655\ud558\uac8c \uc608\uce21\ud558\uace0 \ucda9\uc871\ud558\ub294 \uace0\uac1d \uc911\uc2ec\uc758 \uc5ec\uc815 \ub9f5\uc744 \ub9cc\ub4dc\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc74c\uacfc\uc758 \ud611\uc5c5 <a data-wpil-monitor-id=\"870\" href=\"https:\/\/www.investglass.com\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b8%ea%b0%80%ec%9a%94\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \uc11c\ube44\uc2a4<\/a> \ud300, \uc601\uc5c5\ud300, \uace0\uac1d \uc5ec\uc815 \uad00\ub9ac \uc804\ubb38\uac00\uc640 \ud611\ub825\ud558\ub294 \uac83\uc774 \uc774 \uacfc\uc815\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uace0\uac1d\uc758 \uac10\uc815\uacfc \ubb38\uc81c\uc810\uc5d0 \ub300\ud55c \ud604\uc7a5 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \ub9f5\uc744 \ub354\uc6b1 \uc815\uad50\ud558\uac8c \ub2e4\ub4ec\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8 \ub9f5\uc740 \uace0\uac1d\uc758 \uc804\uccb4\uc801\uc774\uace0 \ubbf8\ubb18\ud55c \uc5ec\uc815\uc744 \ubc18\uc601\ud558\uc5ec \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uac15\uc870\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\ub294 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uc5ec \ub2e4\uc591\ud55c \uace0\uac1d\uce35\uc758 \uc694\uad6c\uc640 \uae30\ub300\ub97c \ucda9\uc871\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ub97c \ub6f0\uc5b4\ub118\ub294 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub97c \ub2ec\uc131\ud558\ub824\uba74 \ub2e4\uc74c\uc744 \ud65c\uc6a9\ud558\uc138\uc694.&nbsp;<strong>\uc11c\ube44\uc2a4 \ub514\uc790\uc778 \uc811\uadfc \ubc29\uc2dd<\/strong>&nbsp;\uc640 \uac19\uc740 \ub3c4\uad6c&nbsp;<strong>\uc5ec\uc815 \ub9e4\ud551<\/strong>&nbsp;\uadf8\ub9ac\uace0&nbsp;<strong>\ud398\ub974\uc18c\ub098<\/strong>. \uc774\ub7ec\ud55c \uae30\uc220\uc744 \ud1b5\ud574 \uace0\uac1d\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uc758 \uacbd\ud5d8 \ubcc0\ud654\uc5d0 \uc2e0\uc18d\ud558\uac8c \uc801\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc5ec\uc815 \ub9e4\ud551<\/strong>: \uc774 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \uac01 \uc21c\uac04\uc744 \uc2dc\uac01\ud654\ud558\uc5ec \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ud575\uc2ec \uc21c\uac04\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud398\ub974\uc18c\ub098<\/strong>: \uc77c\ubc18\uc801\uc778 \uace0\uac1d\uc5d0 \ub300\ud55c \uc0c1\uc138\ud55c \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud558\uba74 \uc2e4\uc81c \uc694\uad6c \uc0ac\ud56d\uc744 \ud574\uacb0\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc0c1\ud669\uc774 \uace0\uac1d\uc758 \ud589\ub3d9\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uc9c0 \uc608\uce21\ud558\uc5ec \uc11c\ube44\uc2a4\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud569\ud558\uba74 \ube44\uc988\ub2c8\uc2a4\ub294 \ub192\uc740 \uc218\uc900\uc758 \uc2e0\ub8b0\uc640 \uc2e0\ub8b0\ub97c \uc720\uc9c0\ud558\ub294 \ub354\uc6b1 \uac1c\uc778\ud654\ub41c \uc0c1\ud638 \uc791\uc6a9\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c4\ud654\ud558\ub294 \ud658\uacbd\uc5d0 \uc801\uc751\ud558\uba74\uc11c \uc0ac\ud6c4 \ub300\uc751\uc774 \uc544\ub2cc \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uace0\uac1d\uc744 \ub9cc\uc871\uc2dc\ud0a4\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uc0ac\uc804 \uc608\ubc29\uc801 \uc11c\ube44\uc2a4\ub97c \ub9cc\ub4dc\ub294 \ub370 \uc9d1\uc911\ud558\uc138\uc694.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-so-what-are-the-5-types-of-buyer-persona-and-how-they-will-impact-your-customer-journey-design\">\uadf8\ub807\ub2e4\uba74 5\uac00\uc9c0 \uc720\ud615\uc758 \uad6c\ub9e4\uc790 \ud398\ub974\uc18c\ub098\ub294 \ubb34\uc5c7\uc774\uba70 \uace0\uac1d \uc5ec\uc815 \uc124\uacc4\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \ubbf8\uce60\uae4c\uc694?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uac00\uaca9\uc5d0 \ubbfc\uac10\ud55c \uc1fc\ud551\uac1d<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\uc124\uba85:<\/strong> \uc774 \ud398\ub974\uc18c\ub098\ub294 \uc8fc\ub85c \uac00\uaca9\uc5d0 \uad00\uc2ec\uc774 \ub9ce\uc73c\uba70 \ud56d\uc0c1 \ucd5c\uace0\uc758 \uac70\ub798\ub97c \ucc3e\uc2b5\ub2c8\ub2e4. \ud560\uc778, \uc138\uc77c, \ud504\ub85c\ubaa8\uc158\uc5d0 \ub3d9\uae30\ub97c \ubd80\uc5ec\ubc1b\uc73c\uba70 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \ub2e4\uc591\ud55c \ucd9c\ucc98\uc758 \uac00\uaca9\uc744 \ube44\uad50\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc694\uad6c \uc0ac\ud56d \ubc0f \ubb38\uc81c\uc810:<\/strong> \uacfc\uc18c\ube44\ub97c \ud53c\ud558\uace0, \ucd5c\uc800\uac00\ub97c \ucc3e\uace0, \ud560\uc778\uc744 \ud65c\uc6a9\ud558\uace0, \uad6c\ub9e4\uc790\uc758 \ud6c4\ud68c\ub97c \ud53c\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc804\ubb38 \uc5f0\uad6c\uc6d0<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\uc124\uba85:<\/strong> \uc774 \ud398\ub974\uc18c\ub098\ub294 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc2ec\ub3c4 \uc788\ub294 \uc870\uc0ac\ub97c \ud558\ub294 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ub9ac\ubdf0\ub97c \uc77d\uace0, \uc870\uc5b8\uc744 \uad6c\ud558\uace0, \uc635\uc158\uc744 \ube44\uad50\ud558\uba70, \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uc54c\uace0 \uc2f6\uc5b4 \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc694\uad6c \uc0ac\ud56d \ubc0f \ubb38\uc81c\uc810:<\/strong> \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uc0c1\uc138\ud55c \uc815\ubcf4\ub97c \ucc3e\uace0, \uc798\ubabb\ub41c \uad6c\ub9e4\ub97c \ud53c\ud558\uace0, \uc2dc\uac04\uc744 \ub4e4\uc5ec \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\ud3b8\ub9ac\ud568\uc744 \ucd94\uad6c\ud558\ub294 \uc0ac\ub78c<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\uc124\uba85:<\/strong> \uc774 \ud398\ub974\uc18c\ub098\ub294 \ud3b8\ub9ac\ud568\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c\ub4e0 \uc628\ub77c\uc778\uc5d0\uc11c\ub4e0 \ube60\ub974\uace0 \uac04\ud3b8\ud558\uba70 \ubc88\uac70\ub85c\uc6c0 \uc5c6\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc694\uad6c \uc0ac\ud56d \ubc0f \ubb38\uc81c\uc810:<\/strong> <a href=\"https:\/\/www.investglass.com\/ko\/%ec%b5%9c%ea%b3%a0%ec%9d%98-ai-%ec%9d%b4%eb%a9%94%ec%9d%bc-%ec%83%9d%ec%84%b1%ea%b8%b0%eb%a1%9c-%ec%8b%9c%ea%b0%84-%ec%a0%88%ec%95%bd-%eb%b0%8f-%ec%83%9d%ec%82%b0%ec%84%b1-%ed%96%a5%ec%83%81\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2107\">\uc2dc\uac04 \uc808\uc57d<\/a>, \ubcf5\uc7a1\ud55c \ud504\ub85c\uc138\uc2a4\ub97c \ud53c\ud558\uace0 \ube60\ub978 \ubc30\uc1a1\uc774\ub098 \uc989\uac01\uc801\uc778 \uac00\uc6a9\uc131\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\uc124\uba85:<\/strong> \uc774 \ud398\ub974\uc18c\ub098 \uc720\ud615\uc740 \uc790\uc2e0\uc774 \uc54c\uace0 \uc788\uace0 \uc88b\uc544\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uace0\uc9d1\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uac00\uaca9\uc5d0 \ub35c \ubbfc\uac10\ud558\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc77c\uad00\uc131\uacfc \uc2e0\ub8b0\uc5d0 \ub354 \uad00\uc2ec\uc774 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc694\uad6c \uc0ac\ud56d \ubc0f \ubb38\uc81c\uc810:<\/strong> \uc81c\ud488\/\uc11c\ube44\uc2a4\uc758 \ud488\uc9c8, \uc2e0\ub8b0\uc131, \uc77c\uad00\uc131\uc744 \ucd94\uad6c\ud558\uace0 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uc2dc\ub3c4\ud558\ub294 \ub370 \ub530\ub978 \uc704\ud5d8\uc744 \ud53c\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\uc18c\uc15c \uac80\uc99d\uc790<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\uc124\uba85:<\/strong> \uc774 \ud398\ub974\uc18c\ub098\ub294 \ub2e4\ub978 \uc0ac\ub78c\uc758 \uc758\uacac\uc5d0 \uae4a\uc740 \uad00\uc2ec\uc744 \uac16\uace0 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc720\ud589\ud558\ub294 \ub0b4\uc6a9\uc774\ub098 \uce5c\uad6c\uc640 \uac00\uc871\uc774 \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud558\uac70\ub098 \uc0ac\uc6a9\ud558\ub294\uc9c0\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc885\uc885 \uace0\uac1d \ub9ac\ubdf0\uc640 \ud3c9\uc810\uc744 \uc77d\uace0 \uc774\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc694\uad6c \uc0ac\ud56d \ubc0f \ubb38\uc81c\uc810:<\/strong> \uc0ac\ud68c\uc801 \uc218\uc6a9\uc131, \ud2b8\ub80c\ub4dc \ub530\ub77c\uc7a1\uae30, \uc2e4\ud328\uc5d0 \ub300\ud55c \ub450\ub824\uc6c0(FOMO) \ubc29\uc9c0, \uad6c\ub9e4\ub97c \ud1b5\ud55c \uac80\uc99d\uc744 \ucd94\uad6c\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-customer-journey-mapping-example-with-investglass-pipeline\"><strong>7. \uace0\uac1d \uc5ec\uc815 \ub9e4\ud551 \uc608\uc2dc<\/strong> \uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4 \ud30c\uc774\ud504\ub77c\uc778\uc73c\ub85c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, consider a customer, Sarah, who needs a CRM solution. The map begins when Sarah identifies her need (pain point). It tracks her actions from searching online (awareness), reading reviews and comparing options (consideration), engaging with a <a href=\"https:\/\/www.investglass.com\/ko\/%eb%8d%94-%eb%a7%8e%ec%9d%80-%ea%b1%b0%eb%9e%98%eb%a5%bc-%ec%84%b1%ec%82%ac%ec%8b%9c%ed%82%a4%ea%b3%a0-%ec%8b%b6%ec%9d%80-%ec%98%81%ec%97%85-%eb%8b%b4%eb%8b%b9%ec%9e%90%eb%a5%bc-%ec%9c%84%ed%95%9c\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"863\">\uc601\uc5c5 \ub2f4\ub2f9\uc790<\/a> (\uad6c\ub9e4), \uc81c\ud488 \uc0ac\uc6a9(\uc720\uc9c0), \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc6b0\uc218\ud55c \uace0\uac1d \uc11c\ube44\uc2a4\ub85c \uc778\ud55c \uae0d\uc815\uc801\uc778 \ub9ac\ubdf0 \uc791\uc131(\uc639\ud638)\uc73c\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d \uc5ec\uc815 \ub9e4\ud551 \ud504\ub85c\uc138\uc2a4\ub294 \uc77c\ud68c\uc131\uc73c\ub85c \ub05d\ub098\ub294 \uc791\uc5c5\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uace0\uac1d \ud53c\ub4dc\ubc31\uacfc \ubcc0\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0 \ub530\ub77c \uc9c0\uc18d\uc801\uc73c\ub85c \uc218\uc815\ud574\uc57c \ud558\ub294 \uc9c0\uc18d\uc801\uc778 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \uad00\uc810\uacfc \uac10\uc815\uc5d0 \uc9d1\uc911\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud6cc\ub96d\ud55c \uace0\uac1d \uc5ec\uc815 \ub9f5\uc740 \ud558\ub8e8\uc544\uce68\uc5d0 \ub9cc\ub4e4\uc5b4\uc9c0\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uae30\uc5b5\ud558\uc138\uc694. \uc2e0\uc911\ud55c \uc5f0\uad6c\uc640 \ubc18\ubcf5\uc801\uc778 \uc124\uacc4, \uadf8\ub9ac\uace0 \uace0\uac1d\uc758 \uacbd\ud5d8\uacfc \ub2c8\uc988\uc5d0 \ub300\ud55c \uc9c0\uc18d\uc801\uc778 \uc9d1\uc911\uc758 \uacb0\uacfc\ubb3c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uace0\uac1d \uacbd\ud5d8\uc744 \ubcc0\ud654\uc2dc\ud0a4\ub294 \ud601\uc2e0\uc801\uc778 \ubc45\ud0b9 \uc11c\ube44\uc2a4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc624\ub298\ub0a0\uc758 \ud658\uacbd\uc5d0\uc11c \uc804\ud1b5\uc801\uc778 \uc740\ud589\uc740 \ub514\uc9c0\ud138 \ud601\uc2e0 \uae30\uc5c5\uc774 \uc8fc\ub3c4\ud558\ub294 \uc9c4\ud654\ud558\ub294 \uace0\uac1d\uc758 \uae30\ub300\uce58\ub97c \ucda9\uc871\ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub824\uba74 \uae30\uc874 \uc0ac\uc6a9\uc790\ub97c \uc720\uc9c0\ud558\uba74\uc11c \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud560 \uc218 \uc788\ub294 \ud601\uc2e0\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. \ub9de\ucda4\ud615 \ubc45\ud0b9 \ud50c\ub7ab\ud3fc<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\ub514\uc9c0\ud138 \uae08\uc735 \uae30\uc220\uc758 \ud1b5\ud569\uc73c\ub85c \uc740\ud589 \uc11c\ube44\uc2a4\uac00 \ud601\uc2e0\uc801\uc73c\ub85c \ubcc0\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \uc740\ud589\uc740 \uace0\uac1d\uc774 \uc790\uae08\uc5d0 \uc561\uc138\uc2a4\ud558\ub294 \ubc29\ubc95\uc744 \uac04\uc18c\ud654\ud558\ub294 \ub9de\ucda4\ud615\uc758 \uc720\uc5f0\ud55c \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc194\ub8e8\uc158\uc740 \ubc45\ud0b9 \uacbd\ud5d8\uc744 \uac04\uc18c\ud654\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac1c\ubcc4 \uc0ac\uc6a9\uc790\uc758 \uc694\uad6c \uc0ac\ud56d\uc744 \ucda9\uc871\ud558\uc5ec \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. \uc6d0\ud65c\ud55c \uad6d\uc81c \uc1a1\uae08<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804 \uc138\uacc4\uac00 \ub354\uc6b1 \uc0c1\ud638 \uc5f0\uacb0\ub428\uc5d0 \ub530\ub77c \uad6d\uc81c \uae08\uc735 \uac70\ub798\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ud601\uc2e0\uc801\uc778 \ubc45\ud0b9 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uc6d0\ud65c\ud55c \uc678\ud654 \uc1a1\uae08\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uce5c\ud654\uc801\uc778 \uc571\uc744 \ud1b5\ud574 \uace0\uac1d\uc740 \uad6d\ub0b4\uc5d0\uc11c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc190\uc27d\uac8c \uad6d\uacbd\uc744 \ub118\uc5b4 \uc1a1\uae08\ud560 \uc218 \uc788\uc73c\uba70, \uc885\uc885 \uc800\ub834\ud55c \ube44\uc6a9\uc73c\ub85c \uc1a1\uae08\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uac1c\uc120\uc740 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc885\uc0ac\ud558\ub294 \uac1c\uc778\uacfc \uae30\uc5c5\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. P2P(\uac1c\uc778 \ub300 \uac1c\uc778) \ub300\ucd9c<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc874 \ub300\ucd9c \ud504\ub85c\uc138\uc2a4\uc758 \ubcf5\uc7a1\uc131\uacfc \ube44\uc6a9 \ubb38\uc81c\ub85c \uc778\ud574 P2P \ub300\ucd9c \ud50c\ub7ab\ud3fc\uc774 \ub4f1\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4\ub294 \ub300\ucd9c\uc790\uc640 \ub300\ucd9c\uc790\ub97c \uc9c1\uc811 \uc5f0\uacb0\ud558\uc5ec \uc911\uac1c\uc778\uc744 \uc5c6\uc560\uace0 \ubcf4\ub2e4 \uacbd\uc7c1\ub825 \uc788\ub294 \ub300\ucd9c \uc870\uac74\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. P2P \ub300\ucd9c\uc740 \uac04\uc18c\ud654\ub41c \uc808\ucc28\uc640 \ub0ae\uc740 \uc774\uc790\uc728\uc744 \ud1b5\ud574 \uae30\uc874 \uc740\ud589 \ub300\ucd9c\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \ubd88\ub9cc\uc744 \ud574\uacb0\ud558\uace0 \uc2e0\uc6a9\uc744 \uc5bb\uae30 \uc704\ud55c \ub354 \uc811\uadfc\ud558\uae30 \uc26c\uc6b4 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7ec\ud55c \uc740\ud589 \ud601\uc2e0\uc740 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \ud2b9\uc815 \uace0\uac1d\uc758 \uace0\ucda9\uc744 \ud574\uacb0\ud568\uc73c\ub85c\uc368 \uac1c\uc778\uc774 \uae08\uc735\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uc744 \uc7ac\ud3b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc5f0\uacb0\ub418\uace0 \ud6a8\uc728\uc801\uc778 \uae08\uc735 \uc194\ub8e8\uc158\uc5d0 \ub300\ud55c \uae30\ub300\uac00 \ucee4\uc9c0\uba74\uc11c \uc774\ub7ec\ud55c \ubc1c\uc804\uc740 \uc740\ud589\uc758 \ubbf8\ub798\ub97c \uc704\ud55c \ud45c\uc900\uc744 \uc81c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-on-how-to-implement-your-customer-journey-maps-with-investglass\"><strong>InvestGlass\ub85c \uace0\uac1d \uc5ec\uc815 \ub9f5\uc744 \uad6c\ud604\ud558\ub294 \ubc29\ubc95<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass <a href=\"https:\/\/www.investglass.com\/ko\/%ea%b8%88%ec%9c%b5-%ea%b3%a0%ea%b0%9d-%ec%b0%b8%ec%97%ac%ec%9d%98-clm-%eb%8c%80-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"937\">CRM \ubc0f CLM<\/a> \uc194\ub8e8\uc158\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uc758 \uae30\ub300\uce58\ub97c \ucda9\uc871\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ub97c \ub6f0\uc5b4\ub118\ub294 \uace0\uac1d \uc5ec\uc815\uc744 \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c \uace0\uac1d \uc5ec\uc815 \ub9f5\uacfc \ud568\uaed8 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/2023%eb%85%84-%ec%b5%9c%ea%b3%a0%ec%9d%98-%eb%ac%b4%eb%a3%8c-%ec%9d%b4%eb%a9%94%ec%9d%bc-%ea%b3%84%ec%a0%95-%ec%84%9c%eb%b9%84%ec%8a%a4-%ec%a0%9c%ea%b3%b5%ec%97%85%ec%b2%b4-6%ea%b3%b3\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"864\">\uc11c\ube44\uc2a4 \ud300\uc740 \ub2e4\uc74c\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc798 \uc900\ube44\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/a> \ubaa8\ub4e0 \uace0\uac1d \uc811\uc810\uc5d0\uc11c \uc6d0\ud65c\ud558\uace0 \ub9cc\uc871\uc2a4\ub7ec\uc6b4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uace0 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uba70 \uc9c4\uc815\uc73c\ub85c \uace0\uac1d \uc911\uc2ec\uc801\uc778 \ubb38\ud654\ub97c \uc870\uc131\ud560 \uc218 \uc788\ub294 \ub354 \ub098\uc740 \uc704\uce58\uc5d0 \uc124 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fiercely competitive banking landscape, customer experience has emerged as a key differentiator. Gone are the days when banks could solely compete on products, services, or rates. Instead, in the era of customer-centricity, understanding and optimizing the customer journey has become paramount. Every touchpoint, from opening an account online to visiting a local branch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[504],"class_list":["post-37918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-customer-journey-mapping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build the Perfect Customer Journey Mapping? | InvestGlass<\/title>\n<meta name=\"description\" content=\"Discover a step-by-step guide to building effective customer journey maps that boost engagement, retention, and satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ko\/\uc644\ubcbd\ud55c-\uace0\uac1d-\uc5ec\uc815-\ub9e4\ud551\uc744-\uad6c\ucd95\ud558\ub294-\ubc29\ubc95\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build the Perfect Customer Journey Mapping?\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s fiercely competitive banking landscape, customer experience has emerged as a key differentiator. Gone are the days when banks could solely\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/ko\/\uc644\ubcbd\ud55c-\uace0\uac1d-\uc5ec\uc815-\ub9e4\ud551\uc744-\uad6c\ucd95\ud558\ub294-\ubc29\ubc95\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-18T09:42:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T07:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/oo9ukwvq8jc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"741\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"10\ubd84\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\uc644\ubcbd\ud55c \uace0\uac1d \uc5ec\uc815 \ub9e4\ud551\uc744 \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc740? | InvestGlass","description":"\ucc38\uc5ec\ub3c4, \uc720\uc9c0\uc728, \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\ub294 \ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc5ec\uc815 \ub9f5\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud55c \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\ub97c \ud655\uc778\ud558\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/ko\/\uc644\ubcbd\ud55c-\uace0\uac1d-\uc5ec\uc815-\ub9e4\ud551\uc744-\uad6c\ucd95\ud558\ub294-\ubc29\ubc95\/","og_locale":"ko_KR","og_type":"article","og_title":"How to Build the Perfect Customer Journey Mapping?","og_description":"In today\u2019s fiercely competitive banking landscape, customer experience has emerged as a key differentiator. Gone are the days when banks could solely","og_url":"https:\/\/www.investglass.com\/ko\/\uc644\ubcbd\ud55c-\uace0\uac1d-\uc5ec\uc815-\ub9e4\ud551\uc744-\uad6c\ucd95\ud558\ub294-\ubc29\ubc95\/","og_site_name":"InvestGlass","article_published_time":"2023-08-18T09:42:26+00:00","article_modified_time":"2025-03-26T07:55:19+00:00","og_image":[{"width":1600,"height":741,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/oo9ukwvq8jc.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"\uae00\uc4f4\uc774":"InvestGlass","\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 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