{"id":37871,"date":"2023-08-14T15:22:48","date_gmt":"2023-08-14T13:22:48","guid":{"rendered":"https:\/\/www.investglass.com\/?p=37871"},"modified":"2025-10-28T11:33:18","modified_gmt":"2025-10-28T10:33:18","slug":"crm%ea%b3%bc-clm%ec%9d%80-%ea%b0%99%ec%9d%80-%ea%b2%83%ec%9e%85%eb%8b%88%ea%b9%8c","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/is-crm-and-clm-the-same-thing\/","title":{"rendered":"CRM\uacfc CLM\uc740 \uac19\uc740 \uac83\uc77c\uae4c\uc694?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM) \uc804\ub7b5\uc744 \uc2e4\ud589\ud558\uba74 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \uace0\uac1d \uc720\uc9c0\uc728\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 CRM\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2e4\ud589\ud558\uba74 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \uace0\uac1d \uc720\uc9c0\uc728\uc744 471%, \ud310\ub9e4 \uc218\uc775\uc744 451%, \uc5c5\uc140\ub9c1\uc744 391% \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.  \ub610\ud55c \uace0\uac1d \uc720\uc9c0\uc728\uc774 51% \uc99d\uac00\ud558\uba74 \uc5ec\ub7ec \uc0b0\uc5c5\uc5d0\uc11c \ud3c9\uade0\uc801\uc73c\ub85c \ud3c9\uc0dd \uace0\uac1d \uc218\uc775\uc774 501% \uc99d\uac00\ud560 \uc218 \uc788\ub2e4\ub294 \uc5f0\uad6c \uacb0\uacfc\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.  \uc774\ub7ec\ud55c \ud1b5\uacc4\ub294 \uc7a5\uae30\uc801\uc778 \uace0\uac1d \uad00\uacc4\ub97c \uc870\uc131\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud558\ub294 \ub370 \uc788\uc5b4 CRM\uc758 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<a href=\"https:\/\/truelist.co\/blog\/crm-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-relationship-management-crm\">\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\uc740 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\uc758 \uc57d\uc790\uc785\ub2c8\ub2e4. \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uad00\ub9ac\ud558\uace0, \uace0\uac1d \ucc38\uc5ec\ub97c \uac04\uc18c\ud654\ud558\uba70, \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ucd94\uc801\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc804\ub7b5 \ubc0f \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uc7a0\uc7ac \uace0\uac1d\uacfc \uae30\uc874 \uace0\uac1d \ubaa8\ub450\uc640\uc758 \uad00\uacc4\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM \uc2dc\uc2a4\ud15c<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc740 \uad6c\ub9e4 \ub0b4\uc5ed, \uc601\uc5c5 \uae30\ud68c, \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \ud3ec\ud568\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub294 \uc601\uc5c5\ud300\uacfc \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub97c \uc9c0\uc6d0\ud558\uc5ec \uae30\uc5c5\uc774 \uace0\uac1d \uc720\uc9c0\uc728\uc744 \uadf9\ub300\ud654\ud558\uace0 \ubc1c\uc804\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/strong>: CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \ub2e4\ub978 CRM \ub3c4\uad6c \ubc0f CRM \ud50c\ub7ab\ud3fc \uc911\uc5d0\uc11c\ub3c4 \uae30\uc5c5\uc774 \uace0\uac1d \ud589\ub3d9, \uc120\ud638\ub3c4 \ubc0f \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \ubd84\uc11d \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \uc774\ud574\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-lifecycle-management-clm\">\uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac(CLM)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc81c \u201c\uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac'\uc640 \u201d\uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac'\uc758 \ub258\uc559\uc2a4\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ub458 \ub2e4 \uace0\uac1d\uc758 \uc778\uc9c0 \ub2e8\uacc4\ubd80\ud130 \uad6c\ub9e4 \ud504\ub85c\uc138\uc2a4, \uad6c\ub9e4 \ud6c4 \ub2e8\uacc4, \uc7ac\uad6c\ub9e4\uc5d0 \uc774\ub974\ub294 \uace0\uac1d\uc758 \uc804\uccb4 \uc5ec\uc815\uc778 \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc744 \uc911\uc2ec\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac<\/strong>: CLM\uc740 \ub2e4\uc591\ud55c \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ub2e8\uacc4\uc5d0 \uac78\uccd0 \uc0c1\ud638\uc791\uc6a9\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \uce21\uc815 \uac00\ub2a5\ud55c \ub2e4\uc591\ud55c \uc9c0\ud45c\uc640 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \uc774\ud574\ud558\uace0 \ucda9\uc871\uc2dc\ud0a4\ub294 \uac83\uc774 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uccab \ubc88\uc9f8 \ud310\ub9e4 \ud504\ub85c\uc138\uc2a4\ubd80\ud130 \uad6c\ub9e4 \ud6c4\uae4c\uc9c0, \uae30\uc5c5\uc740 \uace0\uac1d \ucc38\uc5ec\uc640 \uc720\uc9c0\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>CLM \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/strong>: CLM \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ub3c4\uc6c0\uc73c\ub85c \uae30\uc5c5\uc740 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd94\uc801\ud558\uace0, \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uc218\uc9d1\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \uc11c\ube44\uc2a4\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contract-lifecycle-management\">\uacc4\uc57d \uc218\uba85 \uc8fc\uae30 \uad00\ub9ac<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc704\uc758 \u201cCLM\u201d\uc740 \u201c\uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac\u201d\ub97c \uc758\ubbf8\ud558\uc9c0\ub9cc, \ub610 \ub2e4\ub978 CLM\uc778 \u201c\uacc4\uc57d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac\u201d\uc640 \ud63c\ub3d9\ud558\uc9c0 \uc54a\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uacfc \uad00\ub828 CLM \uc2dc\uc2a4\ud15c\uc740 \uacc4\uc57d\uc758 \uc2dc\uc791\uacfc \ud611\uc0c1\ubd80\ud130 \uc774\ud589 \ubc0f \uac31\uc2e0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uacc4\uc57d\uc758 \uc804\uccb4 \uc218\uba85 \uc8fc\uae30\ub97c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CLM \ud3ec\ucee4\uc2a4<\/strong>: \uc5ec\uae30\uc11c CLM\uc740 \uacc4\uc57d\uc758 \ud6a8\uc728\uc801\uc778 \uad00\ub9ac, \uacc4\uc57d \uc131\uacfc \uce21\uc815, \ucc98\ub9ac \uc2dc\uac04 \ub2e8\ucd95\uc744 \uc704\ud55c \ub178\ub825\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uad00\ub828 \ub2f9\uc0ac\uc790 \ubaa8\ub450\uc5d0\uac8c \uba85\ud655\ud558\uace0 \uc2e0\uc18d\ud55c \ud574\uacb0\ucc45\uc744 \uc81c\uacf5\ud558\uc5ec \uc218\uc775\ub960\uc744 \ub192\uc774\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>CLM \ud50c\ub7ab\ud3fc<\/strong>: CLM \ud50c\ub7ab\ud3fc\uc740 \uacc4\uc57d \uc131\uacfc\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \uc870\uac74\uc774 \ucda9\uc871\ub418\ub294\uc9c0 \ud655\uc778\ud558\uace0, \uc7a0\uc7ac\uc801\uc778 \uc704\ud5d8\uc744 \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc218\ub9ce\uc740 \uacc4\uc57d\uc744 \ucc98\ub9ac\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc218\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-it-matters-with-your-crm-data\">CRM \ub370\uc774\ud130\uac00 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub458 \ub2e4 <a href=\"https:\/\/www.investglass.com\/ko\/%ea%b8%88%ec%9c%b5-%ea%b3%a0%ea%b0%9d-%ec%b0%b8%ec%97%ac%ec%9d%98-clm-%eb%8c%80-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"933\">CRM \ubc0f CLM<\/a> \ub294 \uae30\uc5c5\uc774 \ubc18\ubcf5\uc801\uc778 \uc218\uc775\uc744 \uc720\uc9c0\ud558\uace0 \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370 \uc911\uc694\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. CRM\uc740 \uc8fc\ub85c \uace0\uac1d \uad00\uacc4 \ubc0f \uc0c1\ud638 \uc791\uc6a9 \uad00\ub9ac\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ubc18\uba74, CLM\uc740 \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac \ub610\ub294 \ube44\uc988\ub2c8\uc2a4 \uad00\uacc4\uc758 \uacc4\uc57d\uc801 \uce21\uba74\uc5d0 \ub300\ud574 \ub354 \uae4a\uc774 \uc788\uac8c \ub2e4\ub8f9\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass CRM\uacfc \uac19\uc740 CRM \uc194\ub8e8\uc158\uc740 \uae30\uc5c5\uc774 \uace0\uac1d \uc815\ubcf4\ub97c \uc800\uc7a5\ud558\uace0, \uc601\uc5c5 \uae30\ud68c\ub97c \uad00\ub9ac\ud558\uace0, \uace0\uac1d \uad00\uacc4\ub97c \uc721\uc131\ud560 \uc218 \uc788\ub294 \uc885\ud569\uc801\uc778 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubc18\uba74, CLM \uc2dc\uc2a4\ud15c\uacfc \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \uace0\uac1d \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ub610\ub294 \uacc4\uc57d \ub77c\uc774\ud504\uc0ac\uc774\ud074\uc758 \uc5ec\ub7ec \ub2e8\uacc4\ub97c \ucd5c\uc801\ud654\ud558\uace0\uc790 \ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub354 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\uacfc CLM \uc2dc\uc2a4\ud15c\uc744 \ubaa8\ub450 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\uc874 \uace0\uac1d\uc758 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uadf9\ub300\ud654\ud558\uc5ec \uc9c0\uc18d\uc801\uc778 \uc218\uc775\uc131\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uacb0\ub860\uc801\uc73c\ub85c, CRM\uacfc CLM\uc740 \uc5b8\ub73b \ubcf4\uae30\uc5d0\ub294 \uc11c\ub85c \ubc14\uafd4 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\uc9c0\ub9cc, \uce21\uc815 \uac00\ub2a5\ud55c \uc9c0\ud45c\uc640 \ubaa9\ud45c\uac00 \ub69c\ub837\ud55c \uc11c\ub85c \ub2e4\ub978 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub9de\uac8c \uc870\uc815\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uc720\ud55c \ud2b9\uc9d5\uacfc \uae30\ub2a5\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4, <a href=\"https:\/\/www.investglass.com\/ko\/%ea%b8%b0%ec%97%85%ec%9d%b4-%ea%b0%80%ea%b2%a9%ec%9d%84-%ec%b1%85%ec%a0%95%ed%95%98%eb%8a%94-%eb%8d%b0-ai%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95%ea%b3%bc-%ec%9d%b8%ed%94%8c\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1774\">\uae30\uc5c5\uc774 \ud6a8\uacfc\uc801\uc73c\ub85c \ubc30\ud3ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/a> \ub97c \ud1b5\ud574 \uc218\uc775\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM can improve customer satisfaction and retention by 47%, sales revenue by 45%, and upselling by 39% when executed effectively.\u00a0\u00a0Additionally, research indicates that a 5% increase in customer retention can boost lifetime customer profits by 50% on average across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[500,501],"class_list":["post-37871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-clm","tag-crm-versus-clm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is CRM and CLM the Same Thing? | InvestGlass<\/title>\n<meta name=\"description\" content=\"\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM\" 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