{"id":37668,"date":"2023-07-28T09:54:19","date_gmt":"2023-07-28T07:54:19","guid":{"rendered":"https:\/\/www.investglass.com\/?p=37668"},"modified":"2025-02-26T10:43:45","modified_gmt":"2025-02-26T09:43:45","slug":"%eb%a6%ac%eb%93%9c-%ec%8a%a4%ec%bd%94%ec%96%b4%eb%a7%81-%eb%aa%a8%eb%8d%b8%ec%9d%b4%eb%9e%80","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/what-is-lead-scoring-model\/","title":{"rendered":"\ucd5c\uace0\uc758 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc740 \ubb34\uc5c7\uc778\uac00\uc694?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\uc624\ub298\ub0a0\uacfc \uac19\uc774 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ud65c\ub3d9\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9ac\ub4dc \uc0dd\uc131\uc740 \ud544\uc218\uc801\uc774\uc9c0\ub9cc \ubaa8\ub4e0 \ub9ac\ub4dc\uac00 \ub611\uac19\uc774 \uac00\uce58 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ubc14\ub85c \uc774 \uc810\uc774 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc758 \uc911\uc694\uc131\uc785\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uae30\uc900\uc744 \uac16\ucd98 \uac15\ub825\ud55c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc740 \uc7a0\uc7ac\ub825\uc774 \ub192\uc740 \ub9ac\ub4dc\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\uc5ec \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc744 \uad6c\ud604\ud558\ub294 \uae30\uc5c5\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc810\uc744 \uacbd\ud5d8\ud569\ub2c8\ub2e4.\u00a0<a href=\"https:\/\/www.attention.com\/blog-posts\/what-is-lead-scoring?utm_source=chatgpt.com\"><strong>771TP3% \ub9ac\ub4dc \uc0dd\uc131 ROI \uc99d\uac00<\/strong>.\u00a0<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0ac\uc6a9\uc790 \uc9c0\uc815 \uac00\ub2a5\ud55c \ub9ac\ub4dc \uc810\uc218 \uae30\uc900\uc744 \uac16\ucd98 \uac15\ub825\ud55c \ub9ac\ub4dc \uc810\uc218 \uc2dc\uc2a4\ud15c\uc740 \uc601\uc5c5 \ubc0f <a class=\"wpil_keyword_link\" title=\"\ub9c8\ucf00\ud305\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"4968\" href=\"https:\/\/www.investglass.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%8f%84%ea%b5%ac\/\" target=\"_blank\" rel=\"noopener\">\ub9c8\ucf00\ud305<\/a> \ud300\uc740 \uac00\uc7a5 \uc720\ub9dd\ud55c \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud558\uace0 \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \ub178\ub825\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ubb38\uc11c\uc5d0\uc11c\ub294 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc758 \uc138\uacc4\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uace0, \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc758 \uc911\uc694\uc131\uc744 \uc0b4\ud3b4\ubcf4\uace0, \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ud504\ub85c\uc138\uc2a4\uc758 \uc8fc\uc694 \ub2e8\uacc4\ub97c \uac04\ub7b5\ud558\uac8c \uc124\uba85\ud558\uace0, 2025\ub144 \ucd5c\uace0\uc758 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378 4\uac00\uc9c0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introduction-to-lead-scoring\">\ub9ac\ub4dc \ucc44\uc810 \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300\uc774 \ub9ac\ub4dc\uc758 \uace0\uac1d \uc804\ud658 \uac00\ub2a5\uc131\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4, \ucc38\uc5ec\ub3c4, \ud589\ub3d9 \ub370\uc774\ud130 \ub4f1 \ub2e4\uc591\ud55c \uae30\uc900\uc5d0 \ub530\ub77c \ub9ac\ub4dc\uc5d0 \uc22b\uc790 \uac12 \ub610\ub294 \uc810\uc218\ub97c \ud560\ub2f9\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc758 \ubaa9\ud45c\ub294 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\uc5ec \uc804\ubc18\uc801\uc778 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc624\ub298\ub0a0\uc758 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \uc7a0\uc7ac\uace0\uac1d\uc774 \ub611\uac19\uc774 \ucc3d\ucd9c\ub418\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc77c\ubd80 \uc7a0\uc7ac \uace0\uac1d\uc740 \ub2e4\ub978 \uc7a0\uc7ac \uace0\uac1d\ubcf4\ub2e4 \uc720\ub8cc \uace0\uac1d\uc774 \ub420 \uac00\ub2a5\uc131\uc774 \ub354 \ub192\uc73c\uba70, \uc774\ub7ec\ud55c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\ub294 \uac83\uc740 \uc218\uc775\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac15\ub825\ud55c \ub9ac\ub4dc \uc810\uc218 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300\uc740 \uac00\uc7a5 \uc720\ub9dd\ud55c \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub178\ub825\uc744 \uc9d1\uc911\ud558\uc5ec \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-definition-of-lead-scoring\">\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc758 \uc815\uc758<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \ub2e4\uc591\ud55c \uc18d\uc131\uacfc \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c \ub9ac\ub4dc\uc758 \uc21c\uc704\ub97c \ub9e4\uaca8 \uad6c\ub9e4 \uc900\ube44\ub3c4\ub97c \ud3c9\uac00\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub300\ud55c \ub9ac\ub4dc\uc758 \uc790\uc9c8\uc744 \ud3c9\uac00\ud558\uace0 \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uc2dc\uc2a4\ud15c(\ub610\ub294 \ubaa8\ub378)\uc744 \uc0ac\uc6a9\ud558\uba74 \uc7a0\uc7ac \uad6c\ub9e4\uc790\uc5d0\uac8c \uc810\uc218 \uac12\uc744 \ud560\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\uc815 \ud3ec\uc778\ud2b8\uac00 \ub204\uc801\ub418\uba74 \uc790\uaca9\uc744 \uac16\ucd98 \ub9ac\ub4dc\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uc2dc\uc2a4\ud15c\uc5d0\ub294 \uc9c1\ucc45, \ud68c\uc0ac \uaddc\ubaa8, \ucf58\ud150\uce20 \ucc38\uc5ec\ub3c4, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \ud589\ub3d9 \ub4f1 \ub2e4\uc591\ud55c \uae30\uc900\uc5d0 \ub530\ub77c \ub9ac\ub4dc\ub97c \ud3c9\uac00\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc18d\uc131\uc5d0 \uc810\uc218 \uac12\uc744 \ud560\ub2f9\ud558\uc5ec \uac01 \ub9ac\ub4dc\uc5d0 \ub300\ud55c \uc885\ud569\uc801\uc778 \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud558\uace0 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud560 \uac00\ub2a5\uc131\uc744 \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc601\uc5c5\ud300\uc740 \ub178\ub825\uc758 \uc6b0\uc120 \uc21c\uc704\ub97c \uc815\ud558\uace0 \ud310\ub9e4\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-importance-of-lead-scoring-in-sales-and-marketing\">\uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305\uc5d0\uc11c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc758 \uc911\uc694\uc131<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \ub9ac\ub4dc\uac00 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ubbc0\ub85c \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305\uc5d0\uc11c \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub9ac\ub4dc\ub97c \uacc4\uc18d \uc721\uc131\ud560\uc9c0(MQL) \uc544\ub2c8\uba74 \uc601\uc5c5\ud300\uc5d0 \ub118\uae38\uc9c0(SQL) \uacb0\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubc29\ubc95\ub860\uc740 \uc601\uc5c5 \uc8fc\uae30\uac00 \uae38\uace0 \uace0\uac00\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \ub54c \ud2b9\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uc2dc\uac04\uc744 \uc808\uc57d\ud558\uace0 \ub9ac\ub4dc \uc0dd\uc131 \ube44\uc6a9\uc744 \ub0ae\ucd94\uba70 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uac04\uc758 \uc5f0\uacc4\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \ub9ac\ub4dc\uc758 \uad6c\ub9e4 \uc900\ube44\ub3c4\ub97c \uc815\ud655\ud558\uac8c \ud3c9\uac00\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305 \ud300\uc740 \uc591\uc9c8\uc758 \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uace0, \uc601\uc5c5 \ud300\uc740 \uc774\ub7ec\ud55c \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\uace0 \uc804\ud658\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \ub178\ub825 \uac04\uc758 \uc5f0\uacc4\ub294 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \ucd5c\uc801\ud654\ud558\uace0 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub610\ud55c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \ucd94\uac00 \uc721\uc131\uc774 \ud544\uc694\ud55c \ub9ac\ub4dc\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5b4 \uc7a0\uc7ac \uace0\uac1d\uc744 \uac04\uacfc\ud558\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-effective-lead-scoring-offers-numerous-benefits\">\ud6a8\uacfc\uc801\uc778 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \ub2e4\uc591\ud55c \uc774\uc810\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub9ac\ub4dc \uc804\ud658\uc728 \ud5a5\uc0c1:<\/strong> \uc7a0\uc7ac\ub825\uc5d0 \ub530\ub77c \ub9ac\ub4dc\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ud300\uc740 \uc811\uadfc \ubc29\uc2dd\uc744 \ub9de\ucda4\ud654\ud558\uace0 \uc720\ub9dd\ud55c \ub9ac\ub4dc\ub97c \uc720\ub8cc \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud560 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc601\uc5c5 \ud6a8\uc728\uc131 \ud5a5\uc0c1:<\/strong> \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc790\uaca9\uc774 \uc5c6\ub294 \ub9ac\ub4dc\uc5d0 \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\ub294 \ub300\uc2e0 \uac70\ub798 \uc131\uc0ac \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \ub178\ub825\uc744 \uc9d1\uc911\ud558\uc5ec \uc2dc\uac04\uacfc \ub9ac\uc18c\uc2a4\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uc5f0\uacc4 \uac15\ud654:<\/strong> \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300 \uac04\uc758 \uc6d0\ud65c\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ud611\uc5c5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud300\uc740 \uc591\uc9c8\uc758 \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\uace0, \uc601\uc5c5 \ud300\uc740 \ub9ac\ub4dc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc721\uc131\ud558\uace0 \uc804\ud658\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucd5c\uc801\ud654\ub41c \ub9c8\ucf00\ud305 ROI:<\/strong> \ub9c8\ucf00\ud305 \ud300\uc740 \uac00\uc7a5 \uc720\ub9dd\ud55c \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ud22c\uc790 \uc218\uc775\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud310\ub9e4 \uc8fc\uae30 \ub2e8\ucd95:<\/strong> \uc601\uc5c5\ud300\uc740 \uc790\uaca9\uc744 \uac16\ucd98 \ub9ac\ub4dc\ub97c \ube60\ub974\uac8c \uc2dd\ubcc4\ud558\uace0 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \uc601\uc5c5 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud558\uace0 \uac70\ub798\ub97c \ub354 \ube60\ub974\uac8c \uc131\uc0ac\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815:<\/strong> \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uace0\uac1d \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uace0, \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uace0, \uc804\ubc18\uc801\uc778 \ub9ac\ub4dc \uad00\ub9ac\ub97c \uac1c\uc120\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc7ac\uc815\uc801 \uc601\ud5a5 \ud3c9\uac00:<\/strong> \ub9ac\ub4dc \uc810\uc218\ud654 \uc791\uc5c5\uc740 \uc2dd\ubcc4\ub41c \ub9ac\ub4dc\uc758 \uc7ac\ubb34\uc801 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uba70, \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc704\ud55c \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\uc758 \ud544\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \uba85\ud655\ud55c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \ub9cc\ub4e4\uba74 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300 \ubaa8\ub450\uc758 \uc774\ud574\uac00 \uc6a9\uc774\ud574\uc838 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \ud611\uc5c5\uacfc \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-lead-scoring-process-a-step-by-step-guide\">\ub9ac\ub4dc \ucc44\uc810 \ud504\ub85c\uc138\uc2a4: \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud6a8\uacfc\uc801\uc778 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \uad6c\ud604\ud558\ub824\uba74 \uc798 \uc815\uc758\ub41c \ud504\ub85c\uc138\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc8fc\uc694 \ub2e8\uacc4\uc5d0 \ub300\ud55c \ubd84\uc11d\uc785\ub2c8\ub2e4:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544(ICP)\uc744 \uc815\uc758\ud569\ub2c8\ub2e4:<\/strong> \ub9ac\ub4dc\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\ub294 \uba3c\uc800 \uc774\uc0c1\uc801\uc778 \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \uc778\uad6c \ud1b5\uacc4, \ud68c\uc0ac \uaddc\ubaa8, \uc9c1\ucc45, \uc5c5\uc885, \ubd88\ub9cc \uc0ac\ud56d \ub4f1 \uae30\uc874 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc6b0\uc218 \uace0\uac1d\uc758 \uc8fc\uc694 \ud2b9\uc9d5\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc8fc\uc694 \ucc44\uc810 \uae30\uc900\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4:<\/strong> ICP\ub97c \uae30\ubc18\uc73c\ub85c \ub9ac\ub4dc\uc758 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \ub098\ud0c0\ub0b4\ub294 \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc778\uad6c \ud1b5\uacc4 \ub370\uc774\ud130:<\/strong> \ud68c\uc0ac \uaddc\ubaa8, \uc5c5\uc885, \uc704\uce58, \uc9c1\ucc45.<\/li>\n\n\n\n<li><strong>\ud589\ub3d9 \ub370\uc774\ud130:<\/strong> \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38, \ucf58\ud150\uce20 \ub2e4\uc6b4\ub85c\ub4dc, \uc774\uba54\uc77c \ucc38\uc5ec, \uc774\ubca4\ud2b8 \ucc38\uc11d.<\/li>\n\n\n\n<li><strong>\ucc38\uc5ec \ub370\uc774\ud130:<\/strong> \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0c1\ud638 \uc791\uc6a9, \ud3ec\ub7fc \ucc38\uc5ec.<\/li>\n\n\n\n<li><strong>\uc758\ub3c4 \ub370\uc774\ud130:<\/strong> \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\ub97c \uc870\uc0ac\ud558\uace0 \uc5c5\uacc4\uc640 \uad00\ub828\ub41c \ubc31\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9ac\ub4dc \ub9e4\uce58:<\/strong> \ub9ac\ub4dc\uc758 \uc815\ubcf4\uac00 \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uacfc \uc5bc\ub9c8\ub098 \uc798 \uc77c\uce58\ud558\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>\ud3ec\uc778\ud2b8 \uac12\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4:<\/strong> \uc911\uc694\ub3c4\uc5d0 \ub530\ub77c \uac01 \ucc44\uc810 \uae30\uc900\uc5d0 \uc810\uc218\ub97c \ud560\ub2f9\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0ac\ub840 \uc5f0\uad6c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud55c \ub9ac\ub4dc\ub294 \ub2e8\uc21c\ud788 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \ub9ac\ub4dc\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc810\uc218\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad00\uc2ec\uc774 \ubd80\uc871\ud568\uc744 \ub098\ud0c0\ub0b4\ub294 \ud589\ub3d9\uc5d0 \ub300\ud574\uc11c\ub294 \uac10\uc810\uc744 \uace0\ub824\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\uc810\uc218 \uc784\uacc4\uac12\uc744 \uc124\uc815\ud569\ub2c8\ub2e4:<\/strong> \ub9ac\ub4dc\uac00 \uc790\uaca9\uc744 \uac16\ucd98 \uac83\uc73c\ub85c \uac04\uc8fc\ub418\ub294 \ub370 \ud544\uc694\ud55c \ucd5c\uc18c \uc810\uc218\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4. \uc774 \uae30\uc900\uc810\uc740 \ube44\uc988\ub2c8\uc2a4 \ubc0f \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9ac\ub4dc \ucc44\uc810 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4:<\/strong> CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uacfc \ud1b5\ud569\ub418\ub294 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ub3c4\uad6c \ub610\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc120\ud0dd\ud558\uc138\uc694. \uc774\ub7ec\ud55c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ub3c4\uad6c\ub294 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \ub9ac\ub4dc\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud14c\uc2a4\ud2b8 \ubc0f \uac1c\uc120:<\/strong> \ub9ac\ub4dc \ucc44\uc810 \ubaa8\ub378\uc758 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ubd84\uc11d\ud558\uc138\uc694. \ud544\uc694\uc5d0 \ub530\ub77c \uc810\uc218 \uac12\uacfc \ucc44\uc810 \uae30\uc900\uc744 \uc870\uc815\ud558\uc5ec \ud6a8\uacfc\ub97c \ucd5c\uc801\ud654\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc640 \ud1b5\ud569\ud558\uc138\uc694:<\/strong> \uc601\uc5c5\ud300\uc774 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uc2dc\uc2a4\ud15c\uc744 \uc774\ud574\ud558\uace0 \uc774\ub97c \ud65c\uc6a9\ud558\uc5ec \ub178\ub825\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub3c4\ub85d \ud558\uc138\uc694. \ub370\uc774\ud130\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud544\uc694\ud55c \uad50\uc721\uacfc \ub9ac\uc18c\uc2a4\ub97c \uc81c\uacf5\ud558\uc138\uc694.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-lead-scoring-models\">\ucd5c\uace0\uc758 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc778\uad6c \ud1b5\uacc4, \ud589\ub3d9, \uc608\uce21, \ud3ec\uc778\ud2b8 \uae30\ubc18 \ub4f1 \ub2e4\uc591\ud55c \ub9ac\ub4dc \uc810\uc218 \ubaa8\ub378\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \uadf8 \uc911 \uba87 \uac00\uc9c0 \uc77c\ubc18\uc801\uc778 \ubaa8\ub378\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uac01 \ubaa8\ub378\uc5d0\ub294 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc5d0\uc11c \uc124\uc815\ud55c \uae30\uc900\uc5d0 \ub530\ub77c \ud3ec\uc778\ud2b8 \uac12\uc744 \ub354\ud558\uac70\ub098 \ube80 \uc790\uccb4 \ub9ac\ub4dc \uc810\uc218 \uacf5\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub124\uac70\ud2f0\ube0c \uc2a4\ucf54\uc5b4\ub9c1\uc740 \ub9ac\ub4dc\uac00 \uc801\ud569\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud558\uba74 \uc810\uc218\ub97c \ucc28\uac10\ud558\uc5ec \ub9c8\uc774\ub108\uc2a4 \uc810\uc218\ub97c \ubd80\uc5ec\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. \ubc18\ub300\ub85c \uae0d\uc815\uc801\uc778 \ud589\ub3d9\uc744 \ud558\uba74 \ub9ac\ub4dc \uc810\uc218\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9c8\ucf00\ud305 \ud300\uacfc \uc601\uc5c5 \ud300\uc740 \ud6a8\uacfc\uc801\uc778 \ub9ac\ub4dc \uc810\uc218 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \uc694\uc18c\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4, \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ub9ac\ub4dc \uc810\uc218 \ubaa8\ub378\uc5d0\uc11c \ub9c8\ucf00\ud305 \ud300\uc740 \ub9ac\ub4dc\uc758 \uc9c1\ucc45, \ud68c\uc0ac \uaddc\ubaa8 \ub610\ub294 \uc5c5\uc885\uc744 \uae30\uc900\uc73c\ub85c \uc218\uce58 \uac12\uc744 \ud560\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\uba74\uc5d0 \ud589\ub3d9 \ubaa8\ub378\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \uc810\uc218\ub97c \ub9e4\uae41\ub2c8\ub2e4. <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ko\/2021%eb%85%84%ec%97%90-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a6%ac%eb%93%9c%eb%a5%bc-%ed%99%95%eb%b3%b4%ed%95%98%eb%8a%94-5%ea%b0%80%ec%a7%80-%ed%99%95%ec%8b%a4%ed%95%9c-%eb%b0%a9%eb%b2%95\/\">\uc774\uba54\uc77c\uacfc \uac19\uc740 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud55c \ub9ac\ub4dc<\/a> \ub97c \uc5f4\uac70\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uac70\ub098 \ubc31\uc11c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud55c \ud69f\uc218\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-types-of-lead-scoring-models\">4\uac00\uc9c0 \uc720\ud615\uc758 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\ud3ec\uc778\ud2b8 \uae30\ubc18 \ub9ac\ub4dc \uc810\uc218:<\/strong> \uac00\uc7a5 \uc804\ud1b5\uc801\uc774\uace0 \ub110\ub9ac \uc0ac\uc6a9\ub418\ub294 \ub9ac\ub4dc \uc810\uc218 \ubaa8\ub378\uc785\ub2c8\ub2e4. \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uacfc\uc758 \uad00\ub828\uc131\uc5d0 \ub530\ub77c \ub2e4\uc591\ud55c \ub9ac\ub4dc \uc18d\uc131\uc5d0 \uc810\uc218\ub97c \ud560\ub2f9\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc778\uad6c \ud1b5\uacc4 \ub370\uc774\ud130, \ud589\ub3d9 \ub370\uc774\ud130, \ucc38\uc5ec \ub370\uc774\ud130 \ub4f1\uc774 \ubaa8\ub450 \uace0\ub824\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9c8\ucf00\ud305 \uc801\uaca9 \ub9ac\ub4dc(MQL)\ub294 \ubc31\uc11c \ub2e4\uc6b4\ub85c\ub4dc, \uac00\uaca9 \ud398\uc774\uc9c0 \ubc29\ubb38 \ub610\ub294 \ub370\ubaa8 \uc694\uccad\uc5d0 \ub300\ud574 \ud3ec\uc778\ud2b8\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud3ec\uc778\ud2b8\uc758 \ud569\uc774 \ub9ac\ub4dc\uc758 \uc804\uccb4 \uc810\uc218\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc7a5\uc810:<\/strong> \uc774\ud574\uc640 \uad6c\ud604\uc774 \uac04\ub2e8\ud558\uace0 \ub9ac\ub4dc \ud488\uc9c8\uc744 \uba85\ud655\ud558\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub2e8\uc810:<\/strong> \uc8fc\uad00\uc801\uc77c \uc218 \uc788\uace0 \uc218\ub3d9 \uc870\uc815\uc774 \ud544\uc694\ud558\uba70 \ub9ac\ub4dc \ud589\ub3d9\uc758 \ub258\uc559\uc2a4\ub97c \ud3ec\ucc29\ud558\uc9c0 \ubabb\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>\uc608\uce21 \ub9ac\ub4dc \uc810\uc218:<\/strong> \uc774 \ubaa8\ub378\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uacfc \uacfc\uac70 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9ac\ub4dc\uc758 \uc804\ud658 \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud569\ub2c8\ub2e4. \uacfc\uac70 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ub9ac\ub4dc \uc18d\uc131\uacfc \uc804\ud658\uc728 \uac04\uc758 \ud328\ud134\uacfc \uc0c1\uad00\uad00\uacc4\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc608\uce21 \uc810\uc218\ub294 \uae30\uc874 \ubaa8\ub378\uc774 \ub193\uce60 \uc218 \uc788\ub294 \uc720\ub9dd\ud55c \ub9ac\ub4dc\ub97c \uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc7a5\uc810:<\/strong> \uc815\ud655\ub3c4\uac00 \ub192\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc774\uba70 \uc228\uaca8\uc9c4 \ud328\ud134\uc744 \uc2dd\ubcc4\ud558\uace0 \ucc44\uc810 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub2e8\uc810:<\/strong> \uc0c1\ub2f9\ud55c \uc591\uc758 \uacfc\uac70 \ub370\uc774\ud130\uac00 \ud544\uc694\ud558\uace0 \uc124\uc815\uc774 \ubcf5\uc7a1\ud560 \uc218 \uc788\uc73c\uba70 \uba38\uc2e0 \ub7ec\ub2dd\uc5d0 \ub300\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>\uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ub9ac\ub4dc \uc810\uc218:<\/strong> \uc774 \ubaa8\ub378\uc740 \uc8fc\ub85c \ud68c\uc0ac \uaddc\ubaa8, \uc5c5\uc885, \uc9c1\ucc45, \uc704\uce58\uc640 \uac19\uc740 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ub370\uc774\ud130\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ud2b9\uc815 \uc720\ud615\uc758 \uc870\uc9c1\uc744 \ud0c0\uac9f\ud305\ud558\ub294 B2B \uae30\uc5c5\uc5d0 \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\uc5c5\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\ub294 \ub300\uae30\uc5c5\uc758 \ub9ac\ub4dc\uc5d0 \ub354 \ub192\uc740 \uc810\uc218\ub97c \ubd80\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc7a5\uc810:<\/strong> \uad6c\ud604\uc774 \uac04\ub2e8\ud558\uace0 \ud2b9\uc815 \uc0b0\uc5c5\uc774\ub098 \ud68c\uc0ac \uaddc\ubaa8\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub2e8\uc810:<\/strong> \ub108\ubb34 \ub2e8\uc21c\ud558\uc5ec \ub2e4\ub978 \uc911\uc694\ud55c \uc694\uc18c\ub97c \uac04\uacfc\ud560 \uc218 \uc788\uc73c\uba70, B2C \uae30\uc5c5\uc5d0\uac8c\ub294 \ud6a8\uacfc\uac00 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>\ud589\ub3d9 \ub9ac\ub4dc \uc810\uc218:<\/strong> \uc774 \ubaa8\ub378\uc740 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38, \uc774\uba54\uc77c \uc5f4\uae30, \ucf58\ud150\uce20 \ub2e4\uc6b4\ub85c\ub4dc, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc0c1\ud638 \uc791\uc6a9 \ub4f1 \ub2e4\uc591\ud55c \ud130\uce58\ud3ec\uc778\ud2b8\uc5d0\uc11c \ub9ac\ub4dc\uc758 \ud589\ub3d9\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \ub9ac\ub4dc\uc758 \ucf58\ud150\uce20 \ucc38\uc5ec\ub3c4\uc640 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4\ub97c \uae30\uc900\uc73c\ub85c \ud3ec\uc778\ud2b8\ub97c \ud560\ub2f9\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac00\uaca9 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uace0 \uc0ac\ub840 \uc5f0\uad6c\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud55c \ub9ac\ub4dc\ub294 \ud648\ud398\uc774\uc9c0\ub9cc \ubc29\ubb38\ud55c \ub9ac\ub4dc\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc810\uc218\ub97c \ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc7a5\uc810:<\/strong> \ub9ac\ub4dc\uc758 \uc758\ub3c4\ub97c \ud30c\uc545\ud558\uace0, \ub9ac\ub4dc \ucc38\uc5ec\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uba70, \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\ub294 \ub370 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub2e8\uc810:<\/strong> \ub300\ub7c9\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ucd94\uc801\ud558\uace0 \ubd84\uc11d\ud574\uc57c \ud558\uba70 \uad6c\ud604\uc774 \ubcf5\uc7a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/investglass.png\" alt=\"\" class=\"wp-image-43367\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/investglass.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/investglass-300x225.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/investglass-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">2025\ub144 4\uac00\uc9c0 \uc720\ud615\uc758 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-lead-scoring-model\">\uc62c\ubc14\ub978 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378 \uc120\ud0dd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \ub9ac\ub4dc \uc810\uc218 \ubaa8\ub378\uc740 \uc5c5\uc885, \ud0c0\uac9f \uace0\uac1d, \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4, \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub370\uc774\ud130 \ub4f1 \uc5ec\ub7ec \uc694\uc778\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub2e4\uc74c \uc0ac\ud56d\uc744 \uace0\ub824\ud558\uc138\uc694:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub370\uc774\ud130 \uac00\uc6a9\uc131:<\/strong> \uc608\uce21 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \uad6c\ud604\ud558\uae30\uc5d0 \ucda9\ubd84\ud55c \uacfc\uac70 \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub098\uc694?<\/li>\n\n\n\n<li><strong>\uc601\uc5c5 \ubcf5\uc7a1\uc131:<\/strong> \ub354 \uae34 \ud310\ub9e4 \uc8fc\uae30\uac00 \ud544\uc694\ud55c \ubcf5\uc7a1\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud310\ub9e4\ud558\uace0 \uacc4\uc2e0\uac00\uc694?<\/li>\n\n\n\n<li><strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654:<\/strong> \ub9ac\ub4dc \ud589\ub3d9\uc744 \ucd94\uc801\ud558\uace0 \uc2a4\ucf54\uc5b4\ub9c1 \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uc774 \uc788\ub098\uc694?<\/li>\n\n\n\n<li><strong>\ub9ac\uc18c\uc2a4:<\/strong> \ubcf5\uc7a1\ud55c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc804\ubb38 \uc9c0\uc2dd\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub098\uc694?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ce\uc740 \uacbd\uc6b0, \uc5ec\ub7ec \ubaa8\ub378\uc744 \uc870\ud569\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc810\uc218\uc640 \ud589\ub3d9 \uc810\uc218\ub97c \uacb0\ud569\ud558\uc5ec \uac01 \ub9ac\ub4dc\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \ubcf4\uae30\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-scoring-software-and-tools\"><strong>\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \ub3c4\uad6c<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2dc\uc911\uc5d0\ub294 \uc218\ub9ce\uc740 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \ub3c4\uad6c\uac00 \ub098\uc640 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\uad6c\ub97c \uc120\ud0dd\ud560 \ub54c\ub294 \ub2e4\uc74c \uae30\ub2a5\uc744 \uace0\ub824\ud558\uc138\uc694:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc0ac\uc6a9 \ud3b8\uc758\uc131:<\/strong> \uc774 \ub3c4\uad6c\ub294 \ub9c8\ucf00\ud305 \ud300\uacfc \uc601\uc5c5 \ud300 \ubaa8\ub450 \uc27d\uac8c \uc0ac\uc6a9\ud558\uace0 \uc774\ud574\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc640 \ud1b5\ud569:<\/strong> \ub3c4\uad6c\uac00 \uae30\uc874 \uc2dc\uc2a4\ud15c\uacfc \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ub418\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc0ac\uc6a9\uc790 \uc9c0\uc815 \uac00\ub2a5\ud55c \ucc44\uc810 \uaddc\uce59:<\/strong> \ucc44\uc810 \uae30\uc900\uacfc \uc810\uc218 \uac12\uc744 \uc9c1\uc811 \uc815\uc758\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc790\ub3d9 \ucc44\uc810:<\/strong> \uc774 \ub3c4\uad6c\ub294 \ubbf8\ub9ac \uc815\uc758\ub41c \uaddc\uce59\uc5d0 \ub530\ub77c \uc790\ub3d9\uc73c\ub85c \ub9ac\ub4dc\uc758 \uc810\uc218\ub97c \ub9e4\uaca8\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ubcf4\uace0 \ubc0f \ubd84\uc11d:<\/strong> \ubcf4\uace0\uc11c \ubc0f \ubd84\uc11d\uc5d0 \uc561\uc138\uc2a4\ud558\uc5ec \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc758 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uc138\uc694.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evaluating-a-lead-scoring-model-and-lead-scoring-process\"><strong>\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378 \ubc0f \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ud504\ub85c\uc138\uc2a4 \ud3c9\uac00\ud558\uae30<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \ud3c9\uac00\ud558\ub824\uba74 \uc591\uc9c8\uc758 \ub9ac\ub4dc\ub97c \uc2dd\ubcc4\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0 \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc554\uc2dc\uc801 \ubc0f \uba85\uc2dc\uc801 \uc18c\uc2a4\uc758 \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub9de\uac8c \uc790\uccb4 \ubaa8\ub378\uc744 \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud575\uc2ec\uc740 \ubaa8\ub378\uc774 \ub9ac\ub4dc\ub97c \uc815\ud655\ud558\uac8c \uac80\uc99d\ud558\uc5ec \ud56b \ub9ac\ub4dc\uc640 \ucf5c\ub4dc \ub9ac\ub4dc\ub97c \uad6c\ubd84\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ud300\uc774 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubaa8\ub378\uc774 \ub9c8\ucf00\ud305 \uc801\uaca9 \ub9ac\ub4dc\ub97c \ub108\ubb34 \ub9ce\uc774 \ub610\ub294 \ub108\ubb34 \uc801\uac8c \uc0dd\uc131\ud558\ub294 \uacbd\uc6b0 \ubbf8\uc138 \uc870\uc815\uc774 \ud544\uc694\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc810\uc218\uac00 \ub192\uc740 \ub9ac\ub4dc\ub294 \uc804\ud658\uc5d0 \uc2e4\ud328\ud558\ub294 \ubc18\uba74 \uc810\uc218\uac00 \ub0ae\uc740 \ub9ac\ub4dc\ub294 \uc790\uc8fc \uace0\uac1d\uc774 \ub418\ub294 \uacbd\uc6b0 \uc815\ud655\ub3c4\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc870\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610 \ub2e4\ub978 \uc911\uc694\ud55c \uc9c0\ud45c\ub294 \ud310\ub9e4 \uc8fc\uae30\uc758 \uae38\uc774\uc785\ub2c8\ub2e4. \uc798 \uc791\ub3d9\ud558\ub294 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc740 \uc774 \uae30\uac04\uc744 \ub2e8\ucd95\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac70\ub798 \uc131\uc0ac\uae4c\uc9c0 \ub108\ubb34 \uc624\ub798 \uac78\ub9ac\uac70\ub098 \uac70\ub798\uac00 \uc790\uc8fc \ubb34\uc0b0\ub41c\ub2e4\uba74 \uc811\uadfc \ubc29\uc2dd\uc744 \uac1c\uc120\ud574\uc57c \ud560 \ub54c\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways-lead-scoring\"><strong>\uc8fc\uc694 \ub0b4\uc6a9 \ub9ac\ub4dc \ub4dd\uc810<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uac1c\uc120\ud558\uc138\uc694.<\/strong> \uace0\uac1d \ud589\ub3d9\uacfc \uc2dc\uc7a5 \uc5ed\ud559 \uad00\uacc4\ub294 \ubcc0\ud654\ud558\ubbc0\ub85c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\ub3c4 \uadf8\uc5d0 \ub9de\uac8c \uc870\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uc2dc\uc2a4\ud15c\uc744 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub9de\uac8c \uc870\uc815\ud558\uc138\uc694.<\/strong> \uc601\uc5c5\ud300\uc774 \ub9ac\ub4dc \uc810\uc218 \uc2dc\uc2a4\ud15c\uc744 \uc774\ud574\ud558\uace0 \uc774\ub97c \ud65c\uc6a9\ud558\uc5ec \ub178\ub825\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub3c4\ub85d \ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc138\uc694.<\/strong> \uac00\uc7a5 \uc801\ud569\ud55c \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\ub9ac\ub4dc \uc810\uc218\uc5d0\ub9cc \uc758\uc874\ud558\uc9c0 \ub9c8\uc138\uc694.<\/strong> \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uc720\uc6a9\ud55c \ub3c4\uad6c\uc774\uc9c0\ub9cc \ub9ac\ub4dc \ud488\uc9c8\uc744 \uacb0\uc815\ud558\ub294 \uc720\uc77c\ud55c \uc694\uc18c\uac00 \ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc5ec\uc804\ud788 \uc790\uc2e0\uc758 \ud310\ub2e8\uacfc \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uac01 \ub9ac\ub4dc\ub97c \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-lead-management\">\ub9ac\ub4dc \uad00\ub9ac\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uc778\uad6c\ud1b5\uacc4\ud559\uc801 \uc810\uc218<\/strong>: \uc774 \ubaa8\ub378\uc740 \uc9c1\ucc45, \ud68c\uc0ac \uaddc\ubaa8, \uc704\uce58, \uc5c5\uc885 \ub4f1\uc758 \uc778\uad6c\ud1b5\uacc4\ud559\uc801 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ub9ac\ub4dc\uc5d0 \uc810\uc218\ub97c \ub9e4\uae30\ub294 \ubaa8\ub378\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc694\uc18c\uc5d0 \uc810\uc218 \uac12\uc744 \ud560\ub2f9\ud558\uba74 \ud0c0\uac9f \uace0\uac1d\uc5d0 \ub9de\ub294 \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud589\ub3d9 \uc810\uc218<\/strong>: \ud589\ub3d9 \uc810\uc218\ub294 \ub9ac\ub4dc\uc758 \ud589\ub3d9\uc774\ub098 \ud68c\uc0ac\uc5d0 \ub300\ud55c \ucc38\uc5ec\ub3c4\uc5d0 \ub530\ub77c \uc810\uc218\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucc38\uc5ec, \uc774\uba54\uc77c \uc0c1\ud638 \uc791\uc6a9 \ubc0f \ucf58\ud150\uce20 \ub2e4\uc6b4\ub85c\ub4dc\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc608\uce21 \uc810\uc218<\/strong>: \uc608\uce21 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacfc\uac70 \uace0\uac1d \ud589\ub3d9\uacfc \ud2b8\ub80c\ub4dc\uc5d0\uc11c \uc5bb\uc740 \ubc29\ub300\ud55c \ub370\uc774\ud130 \ud3ec\uc778\ud2b8\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\ub97c \uc608\uce21\ud558\uc5ec \ub9c8\ucf00\ud305 \ubc0f <a href=\"https:\/\/www.investglass.com\/ko\/%ec%98%81%ec%97%85%ed%8c%80%ec%9d%84-%ec%9c%84%ed%95%9c-5%ea%b0%80%ec%a7%80-%ec%bd%9c%eb%93%9c-%ec%9d%b4%eb%a9%94%ec%9d%bc-%ed%85%9c%ed%94%8c%eb%a6%bf\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"3775\">\uc601\uc5c5\ud300\uc740 \uc7a0\uc7ac\ub825\uc774 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/a>.<\/li>\n\n\n\n<li><strong>\uacf5\ub3d9 \ucc44\uc810<\/strong>: \uc774 \ubaa8\ub378\uc740 \uc778\uad6c \ud1b5\uacc4 \ubc0f \ud589\ub3d9 \ub370\uc774\ud130\uc640 \uc601\uc5c5\ud300\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uacb0\ud569\ud558\uc5ec \ubcf4\ub2e4 \uade0\ud615 \uc7a1\ud78c \uc810\uc218 \ubaa8\ub378\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300\uc774 \ud611\uc5c5\ud558\uc5ec \ub9ac\ub4dc\ub97c \uc810\uc218\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/lead-scoring-investglass-1-1024x640.png\" alt=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-it-work-in-investglass-swiss-crm\">\uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4 \uc2a4\uc704\uc2a4 CRM\uc740 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\uc758 \ud310\ub3c4\ub97c \ubc14\uafc0 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\ub85c, \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc5d0 \ud68d\uae30\uc801\uc778 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub97c \ud55c\uacf3\uc5d0 \ud1b5\ud569\ud558\uc5ec \ubcf4\ub2e4 \ud3ec\uad04\uc801\uc774\uace0 \uc815\ud655\ud55c \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uad6c \ud1b5\uacc4, \ud589\ub3d9, \uc608\uce21 \ubaa8\ub378 \ub4f1 \uc5b4\ub5a4 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\ub4e0, InvestGlass\uc758 \ubc29\ub300\ud55c <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ko\/%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%a3%bc%ea%b6%8c-%eb%b0%8f-%ec%82%ac%ec%9d%b4%eb%b2%84-%eb%b3%b4%ec%95%88%ec%97%90-%eb%8c%80%ed%95%9c-%ed%95%84%ec%88%98-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8%ec%99%80\/\">\ub370\uc774\ud130 \ubd84\uc11d \uae30\ub2a5<\/a> \uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \ucd5c\uc2e0 \ub370\uc774\ud130\uc5d0\uc11c \ub3c4\ucd9c\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc874\uc758 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uacfc \ub2ec\ub9ac \uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4\ub294 \ub2e4\uc74c\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ko\/%ec%9e%90%eb%8f%99%ed%99%94-%eb%8f%84%ea%b5%ac\/\">\uc778\uacf5 \uc9c0\ub2a5<\/a> \uc608\uce21 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc5d0 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uba38\uc2e0 \ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \ud328\ud134\uc744 \ud559\uc2b5\ud558\uc5ec \ud5a5\ud6c4 \uacb0\uacfc\ub97c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc7a0\uc7ac\ub825\uc774 \ub192\uc740 \ub9ac\ub4dc\ub97c \ub354\uc6b1 \uc815\ud655\ud558\uac8c \uc2dd\ubcc4\ud558\uc5ec \uc601\uc5c5\ud300\uc774 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/Lead-score-CRM-1024x524.png\" alt=\"InvestGlass \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\"><figcaption class=\"wp-element-caption\">InvestGlass \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c, \uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4\ub294 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uc5ec <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ko\/%eb%a1%9c%eb%b3%b4%ed%8b%b1-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-%ec%9e%90%eb%8f%99%ed%99%94-rpa%eb%a1%9c-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ed%98%81%ec%8b%a0%ed%95%98%eb%8a%94-%eb%b0%a9\/\">\ub9ac\ub4dc \ub4dd\uc810<\/a> \ud504\ub85c\uc138\uc2a4\uc640 \uacb0\ud569\ud558\uc5ec \ub9ac\ub4dc \uc810\uc218\ud654 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc0ac\uc804 \uc815\uc758\ub41c \uae30\uc900\uc5d0 \ub530\ub77c \ub9ac\ub4dc\uc5d0 \uc790\ub3d9\uc73c\ub85c \uc810\uc218\ub97c \ubd80\uc5ec\ud558\uace0 \ub9ac\ub4dc\uac00 \ube44\uc988\ub2c8\uc2a4\uc640 \uc0c1\ud638 \uc791\uc6a9\ud560 \ub54c \uc774 \uc810\uc218\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \ub9ac\ub4dc \uc810\uc218\uc5d0 \ud56d\uc0c1 \ucd5c\uc2e0 \ub370\uc774\ud130\uac00 \ubc18\uc601\ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc810\ub3c4 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ko\/%ec%b5%9c%ea%b3%a0%ec%9d%98-ai-%ec%9d%b4%eb%a9%94%ec%9d%bc-%ec%83%9d%ec%84%b1%ea%b8%b0%eb%a1%9c-%ec%8b%9c%ea%b0%84-%ec%a0%88%ec%95%bd-%eb%b0%8f-%ec%83%9d%ec%82%b0%ec%84%b1-%ed%96%a5%ec%83%81\/\">\ud300\uc758 \uc18c\uc911\ud55c \uc2dc\uac04 \uc808\uc57d<\/a> \ubc0f \ub9ac\uc18c\uc2a4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\uc758 \uac00\uc7a5 \uc778\uc0c1\uc801\uc778 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uae30\ub2a5 \uc911 \ud558\ub098\ub294 \uc5ec\ub7ec \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc989, \uace0\uac1d \ud398\ub974\uc18c\ub098, \uc81c\ud488 \ub77c\uc778 \ub610\ub294 \uc0ac\uc5c5\ubd80\uc5d0 \ub530\ub77c \uc11c\ub85c \ub2e4\ub978 \uc810\uc218 \ubaa8\ub378\uc744 \uad6c\ud604\ud558\uc5ec \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uc804\ub7b5\uc744 \ub354\uc6b1 \uc138\ubd84\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c \ud300\uc774 \uadc0\uc0ac\uc758 \uae30\ub300\uc5d0 \ubd80\ud569\ud558\ub294 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubc29\ubc95\ub860\uc744 \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \uae30\uaebc\uc774 \ub3c4\uc640\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ko\/%ec%8a%a4%ec%9c%84%ec%8a%a4-%ec%86%8c%eb%b2%84%eb%a6%b0-crm-%ec%a4%91%ea%b5%ad-%ec%99%b8-%ec%a7%80%ec%97%ad%ec%9c%bc%eb%a1%9c-%ec%a4%91%ea%b5%ad-%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4\/\">\uc2a4\uc704\uc2a4 \uad6d\uc601 CRM<\/a> \ub294 \uc720\uc5f0\ud558\uba70 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/InvestGlass-automation.webp\" alt=\"\" class=\"wp-image-43364\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/InvestGlass-automation.webp 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/InvestGlass-automation-300x158.webp 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/InvestGlass-automation-768x404.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \uc124\uc815\ud558\uae30 \uc704\ud55c InvestGlass \uc790\ub3d9\ud654<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c InvestGlass\ub294 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc5d0 \ub300\ud55c \ud611\uc5c5\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300\uc774 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ud504\ub85c\uc138\uc2a4\uc5d0\uc11c \ud611\ub825\ud558\uc5ec \uac01 \ub9ac\ub4dc\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc804\uccb4\uc801\uc778 \uad00\uc810\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub354 \ub098\uc740 \uc774\ud574\uc640 \uc815\ud655\ub3c4 \ud5a5\uc0c1\uc73c\ub85c \uc774\uc5b4\uc838 \uad81\uadf9\uc801\uc73c\ub85c \ub354 \uc131\uacf5\uc801\uc778 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>\uacb0\ub860<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ucd5c\uc801\ud654\ud558\uace0\uc790 \ud558\ub294 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc218\uc801\uc778 \uad00\ud589\uc785\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubaa8\ub378\uc744 \uad6c\ud604\ud558\uba74 \ub9ac\uc18c\uc2a4\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uace0 \ub9ac\ub4dc \uc804\ud658\uc728\uc744 \uac1c\uc120\ud558\uba70 \uc601\uc5c5 \uc8fc\uae30\ub97c \uac00\uc18d\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud3ec\uc778\ud2b8 \uae30\ubc18 \uc2dc\uc2a4\ud15c, \uc608\uce21 \ubaa8\ub378 \ub610\ub294 \uc5ec\ub7ec \uc811\uadfc \ubc29\uc2dd\uc758 \uc870\ud569 \uc911 \uc5b4\ub5a4 \uac83\uc744 \uc120\ud0dd\ud558\ub4e0, \ud575\uc2ec\uc740 \ubaa8\ub378\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubd84\uc11d, \uac1c\uc120, \uc870\uc815\ud558\uc5ec \ubcc0\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ubd80\ud569\ud558\uace0 \uc7a0\uc7ac \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\uace0 \uc804\ud658\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9ac\ub4dc\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 ROI\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc601\uc5c5\uacfc \ub9c8\ucf00\ud305\uc758 \uc5f0\uacc4\uc131\uc744 \uac1c\uc120\ud558\uba70 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s competitive business landscape, optimizing marketing and sales efforts is paramount. While generating leads is essential, not all leads are equally valuable. This is where lead scoring becomes crucial. A robust lead scoring system, featuring customizable criteria, enables sales and marketing teams to prioritize high-potential leads, thereby maximizing conversion rates. Notably, companies implementing lead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[496],"class_list":["post-37668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-lead-scoring-models"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is The Best Lead Scoring Model? | InvestGlass<\/title>\n<meta name=\"description\" content=\"Discover the best lead scoring model for your business. Optimize lead management, prioritize high-potential prospects, and boost conversion rates effortlessly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ko\/\ub9ac\ub4dc-\uc2a4\ucf54\uc5b4\ub9c1-\ubaa8\ub378\uc774\ub780\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is The Best Lead Scoring Model?\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s competitive business landscape, optimizing marketing and sales efforts is paramount. 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