{"id":36550,"date":"2023-04-15T20:16:47","date_gmt":"2023-04-15T18:16:47","guid":{"rendered":"https:\/\/www.investglass.com\/?p=36550"},"modified":"2025-03-19T04:42:31","modified_gmt":"2025-03-19T03:42:31","slug":"crm%ec%9d%84-%ed%86%b5%ed%95%9c-%eb%b1%85%ed%82%b9-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98-%ea%b0%9c%ec%84%a0-%ec%9d%b8%eb%b2%a0%ec%8a%a4%ed%8a%b8%ea%b8%80%eb%9e%98%ec%8a%a4-crm%ec%9d%84-%ed%86%b5","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/improve-customer-experience-in-banking-with-crm-a-comprehensive-guide-with-investglass-crm\/","title":{"rendered":"CRM\uc73c\ub85c \uc740\ud589 \uc5c5\ubb34\uc758 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uc138\uc694: InvestGlass CRM\uc744 \ud65c\uc6a9\ud55c \uc885\ud569 \uac00\uc774\ub4dc"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\uc740\ud589 \uc5c5\uacc4\ub294 \uc9c4\ud654\ud558\ub294 \uace0\uac1d\uc758 \uae30\ub300\uce58\uc640 \uae30\uc220 \ubc1c\uc804\uc73c\ub85c \uc778\ud574 \uae09\uc18d\ud55c \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uacbd\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2023\ub144, <a href=\"https:\/\/coinlaw.io\/digital-transformation-in-banking-statistics\/\">\ub514\uc9c0\ud138 \uc11c\ube44\uc2a4 \ud5a5\uc0c1\uc744 \uc704\ud574 \ud540\ud14c\ud06c \uae30\uc5c5\uacfc \ud611\uc5c5\ud55c \uc740\ud589 631\uac1c\uc0ac, 3\uc8703\ucc9c\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8<\/a>, 2024\ub144\uc5d0\ub294 751\uc870 3,000\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.  \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc740\ud589\uacfc \uae08\uc735 \uae30\uad00\uc774 \uc6b0\uc218\ud55c \uc790\ubb38 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc801\uc751\ud558\uace0 \ud601\uc2e0\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.<a href=\"https:\/\/coinlaw.io\/digital-transformation-in-banking-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc624\ub298\ub0a0 \uc740\ud589\uacfc \uae08\uc735 \uae30\uad00\uc740 \uc6b0\uc218\ud55c \uc790\ubb38 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc801\uc751\ud558\uace0 \ud601\uc2e0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc5d0\uc11c\ub294 \uc740\ud589, \ud504\ub77c\uc774\ube57 \ubc45\ud06c, \uc790\uc0b0 \uad00\ub9ac \ud68c\uc0ac, \uc2e0\uc6a9 \uc870\ud569\uc774 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\ub294 \ub370 \uc2a4\uc704\uc2a4\uc5d0 \uae30\ubc18\uc744 \ub454 CRM \ud50c\ub7ab\ud3fc\uc778 InvestGlass\uac00 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-portfolio-management-and-financial-planning-with-crm\"><strong>1. CRM\uc744 \ud1b5\ud55c \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac \ubc0f \uc7ac\ubb34 \uacc4\ud68d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass CRM\uc740 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac, \uc7ac\ubb34 \uacc4\ud68d, \uc790\uc0b0 \uad00\ub9ac\ub97c \uc704\ud55c \uac15\ub825\ud55c \ub3c4\uad6c \ubaa8\uc74c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc7ac\ubb34 \uc124\uacc4\uc0ac\uc640 \uc790\uc0b0 \uad00\ub9ac\uc790\ub294 CRM\uc744 \uae30\uc874 \uc2dc\uc2a4\ud15c\uacfc \ud1b5\ud569\ud558\uc5ec \uace0\uac1d\uc758 \ud22c\uc790 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc640 \uc7ac\ubb34 \ubaa9\ud45c\uc5d0 \ub300\ud55c \uc804\uccb4\uc801\uc778 \uad00\uc810\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \uc870\uc5b8\uc744 \uc81c\uacf5\ud558\uace0 \uace0\uac1d\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \ud22c\uc790 \uc804\ub7b5\uc744 \uc124\uacc4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-streamlining-the-sales-process-with-digital-onboarding-tools\"><strong>2. \ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \ud234\uc744 \ud1b5\ud55c \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4 \uac04\uc18c\ud654<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass CRM\uc740 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ko\/%eb%94%94%ec%a7%80%ed%84%b8-%ec%98%a8%eb%b3%b4%eb%94%a9\/\" title=\"\ub514\uc9c0\ud138 \uc628\ubcf4\ub529\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"145\">\ub514\uc9c0\ud138 \uc628\ubcf4\ub529<\/a> \ub3c4\uad6c \ud50c\ub7ab\ud3fc\uc740 \ubcf5\uc7a1\ud55c \uc740\ud589 \uacc4\uc88c \uac1c\uc124 \ubc0f \uc2e0\uaddc \uace0\uac1d \uc628\ubcf4\ub529 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud569\ub2c8\ub2e4. \uc740\ud589\uacfc \uae08\uc735 \uae30\uad00\uc740 \ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\uc5ec \ub354 \ube60\ub974\uace0 \ud6a8\uc728\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \uc6b4\uc601 \ube44\uc6a9\uc744 \uc808\uac10\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/investglass-investisseur-france-1024x623.png\" alt=\"\ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4\" class=\"wp-image-29062\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/investglass-investisseur-france-1024x623.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/investglass-investisseur-france-300x183.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/investglass-investisseur-france-768x467.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/investglass-investisseur-france.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\ub514\uc9c0\ud138 \uc628\ubcf4\ub529 \uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-enhancing-client-communication-with-the-client-portal\"><strong>3. \ud074\ub77c\uc774\uc5b8\ud2b8 \ud3ec\ud138\uc744 \ud1b5\ud55c \uace0\uac1d \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uac15\ud654<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc758 \ud575\uc2ec\uc740 \uace0\uac1d\uc5d0\uac8c \uc6d0\ud65c\ud558\uace0 \uc9c1\uad00\uc801\uc778 \ub514\uc9c0\ud138 \ud658\uacbd\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. InvestGlass CRM\uc740 \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \uc7ac\ubb34 \uc815\ubcf4, \ud22c\uc790 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \uc5b4\ub4dc\ubc14\uc774\uc800\uc640 \uc27d\uac8c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \uace0\uac1d \ud3ec\ud138\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc218\uc900\uc758 \ud22c\uba85\uc131\uacfc \uc811\uadfc\uc131\uc740 \uc2e0\ub8b0\uc640 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-marketing-automation-for-personalized-campaigns\"><strong>4. \uac1c\uc778\ud654\ub41c \ucea0\ud398\uc778\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass <a href=\"https:\/\/www.investglass.com\/ko\/%ec%9d%80%ed%96%89-%ec%97%85%eb%ac%b4-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-5%ea%b0%80%ec%a7%80-%ec%b5%9c%ea%b3%a0%ec%9d%98-crms\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"384\">\uc740\ud589\uc744 \uc9c0\uc6d0\ud558\ub294 CRM<\/a> \ubc0f \uae08\uc735 \uae30\uad00\uc740 \uace0\uac1d\uc758 \uacf5\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\ub294 \ud0c0\uac9f \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc640 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%8f%84%ea%b5%ac\/\" target=\"_blank\" rel=\"noopener\" title=\"\ub9c8\ucf00\ud305\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"672\">\ub9c8\ucf00\ud305<\/a> \uc790\ub3d9\ud654 \uae30\ub2a5\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc138\ubd84\ud654\ud558\uace0 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc804\uc1a1\ud558\uc5ec \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\uace0 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uac04\uc18c\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc9c1\uc6d0\ub4e4\uc774 \uace0\ud488\uc9c8\uc758 \uc0c1\ub2f4 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-data-driven-insights-for-superior-advisory-services-for-any-financial-institutions\"><strong>5. \ubaa8\ub4e0 \uae08\uc735 \uae30\uad00\uc744 \uc704\ud55c \uc6b0\uc218\ud55c \uc790\ubb38 \uc11c\ube44\uc2a4\ub97c \uc704\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass <a href=\"https:\/\/www.investglass.com\/ko\/%ed%94%84%eb%9d%bc%ec%9d%b4%eb%b9%97-%eb%b1%85%ed%81%ac%ec%9a%a9-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1269\">CRM\uc740 \uc740\ud589\uc774 \ub2e4\uc74c\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub370\uc774\ud130 \ubd84\uc11d \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/a> \uae08\uc735 \uae30\uad00\uc740 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \ub9ac\uc2a4\ud06c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \uc131\uacfc\ub97c \ucd94\uc801\ud558\uba70, \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc740\ud589\uc740 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc6b0\uc218\ud55c \uc790\ubb38 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc2dc\uc7a5 \ubcc0\ud654\uc5d0 \uc120\uc81c\uc801\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-comprehensive-integration-for-a-cohesive-experience\"><strong>6. \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \ud1b5\ud569<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass CRM\uc740 \ub2e4\uc591\ud55c \ud0c0\uc0ac \uc2dc\uc2a4\ud15c\uacfc \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ub418\uc5b4 \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%eb%94%94%ec%a7%80%ed%84%b8-%eb%b1%85%ed%82%b9-%ed%94%8c%eb%9e%ab%ed%8f%bc%ec%9d%80-%ec%96%b4%eb%96%bb%ea%b2%8c-%eb%a7%8c%eb%93%9c%eb%82%98%ec%9a%94-2\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"955\">\uc740\ud589\uc774 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ubd80\ubb38\uc5d0\uc11c \uc77c\uad00\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/a> \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud558\uace0 <a href=\"https:\/\/www.investglass.com\/ko\/%ec%b5%9c%ea%b3%a0%ec%9d%98-ai-%ec%9d%b4%eb%a9%94%ec%9d%bc-%ec%83%9d%ec%84%b1%ea%b8%b0%eb%a1%9c-%ec%8b%9c%ea%b0%84-%ec%a0%88%ec%95%bd-%eb%b0%8f-%ec%83%9d%ec%82%b0%ec%84%b1-%ed%96%a5%ec%83%81\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2117\">\uc2dc\uac04 \uc808\uc57d<\/a> \uace0\uac1d\uc774 \uc77c\uad00\ub418\uace0 \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8\uc744 \uc990\uae38 \uc218 \uc788\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-data-protection-and-privacy-with-swiss-based-crm-for-private-bank\"><strong>7. \uc2a4\uc704\uc2a4 \uae30\ubc18 \ud504\ub77c\uc774\ube57 \ubc45\ud06c\uc6a9 CRM\uc744 \ud1b5\ud55c \ub370\uc774\ud130 \ubcf4\ud638 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2a4\uc704\uc2a4 \uae30\ubc18 CRM \ud50c\ub7ab\ud3fc\uc778 InvestGlass CRM\uc740 \ubbf8\uad6d \ud074\ub77c\uc6b0\ub4dc\ubc95\uc758 \uc801\uc6a9\uc744 \ubc1b\uc9c0 \uc54a\uc73c\ubbc0\ub85c \uc5c4\uaca9\ud55c \uc2a4\uc704\uc2a4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uc5d0 \ub530\ub77c \uace0\uac1d \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc11c\ube44\uc2a4\ub294 \ub2e4\uc74c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ea%b3%a0%ea%b0%9d-%ec%a7%91%ec%a4%91%eb%8f%84%eb%a5%bc-%eb%86%92%ec%9d%b4%eb%8a%94-%eb%b0%a9%eb%b2%95-%ec%a2%85%ed%95%a9-%ea%b0%80%ec%9d%b4%eb%93%9c\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2766\">\uace0\uac1d\uc744 \uc704\ud55c \ud5a5\uc0c1\ub41c \ub370\uc774\ud130 \ubcf4\ud638 \ubc0f \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638 \ubcf4\uc7a5<\/a> \uc740\ud589\uacfc \uae08\uc735 \uae30\uad00\uc774 \uc548\uc2ec\ud558\uace0 \uc548\uc2ec\ud558\uace0 \uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-1024x683.jpg\" alt=\"\uc2a4\uc704\uc2a4 \uc8fc\uad8c \uc6b0\uc120\" class=\"wp-image-32435\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-1080x720.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-1280x854.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-980x654.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern-480x320.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/swissbern.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uc2a4\uc704\uc2a4 \uc8fc\uad8c \uc6b0\uc120<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-why-a-crm-is-meant-to-improve-customer-satisfaction\">8. CRM\uc774 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ucf1c\uc57c \ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM) \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \uc5ec\uc815\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc744 \uac04\uc18c\ud654\ud558\uace0 \uac1c\uc120\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158, \uc870\uc9c1 \ubc0f \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ucd09\uc9c4\ud558\uc5ec \uae30\uc5c5\uc774 \uace0\uac1d\uacfc \uac15\ub825\ud558\uace0 \uc624\ub798 \uc9c0\uc18d\ub418\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ec%9b%90%ea%b2%a9-%ea%b7%bc%eb%ac%b4-%ed%99%98%ea%b2%bd%ec%97%90%ec%84%9c-%eb%aa%a8%eb%b0%94%ec%9d%bc-crm%ec%9d%98-%ec%97%ad%ed%95%a0-%ec%97%85%eb%ac%b4%ec%9d%98-%eb%af%b8%eb%9e%98\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2621\">CRM \uc2dc\uc2a4\ud15c\uc758 \uc911\uc694\ud55c \uc5ed\ud560<\/a> \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uc911\uc559 \uc9d1\uc911\uc2dd \uace0\uac1d \ub370\uc774\ud130<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc740 \ubaa8\ub4e0 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud558\ub098\uc758 \uc911\uc559 \uc704\uce58\uc5d0 \uc800\uc7a5\ud558\uc5ec \uae30\uc5c5\uc774 \uace0\uac1d \uc815\ubcf4\uc5d0 \uc27d\uac8c \uc561\uc138\uc2a4\ud558\uace0 \ubd84\uc11d \ubc0f \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uac01 \uace0\uac1d, \uace0\uac1d\uc758 \uc120\ud638\ub3c4, \uacfc\uac70 \ube44\uc988\ub2c8\uc2a4\uc640\uc758 \uc0c1\ud638 \uc791\uc6a9\uc744 \uc885\ud569\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc120\ud638\ub3c4, \uc694\uad6c, \ud589\ub3d9\uc5d0 \ub530\ub77c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc815\ubcf4\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uacf5\uac10\uc744 \uc774\ub04c\uc5b4\ub0b4\uace0 \uc804\ubc18\uc801\uc778 \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uc11c\ube44\uc2a4 \ubc0f \uc81c\uc548\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud6a8\uc728\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc740 \uc77c\uc0c1\uc801\uc778 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uace0 \uc0c1\ud638 \uc791\uc6a9\uc744 \ucd94\uc801\ud558\uba70 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc989\uac01\uc801\uc778 \uc561\uc138\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uace0\uac1d\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac04\uc18c\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \ubb38\uc758\uc640 \uc694\uccad\uc5d0 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud558\uc5ec \uc751\ub2f5 \uc2dc\uac04\uacfc \uc804\ubc18\uc801\uc778 \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud5a5\uc0c1\ub41c \uace0\uac1d \uc9c0\uc6d0<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \uc9c0\uc6d0 \ub3c4\uad6c\uc640 \ud1b5\ud569\ub418\uc5b4 \uc9c0\uc6d0 \ud2f0\ucf13\uc744 \ucd94\uc801\ud558\uace0, \uc751\ub2f5 \uc2dc\uac04\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70, \uac1c\uc120\uc774 \ud544\uc694\ud55c \ubd80\ubd84\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc9c0\uc6d0 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud568\uc73c\ub85c\uc368, <a href=\"https:\/\/www.investglass.com\/ko\/%ea%b8%b0%ec%97%85%ec%9d%b4-%ea%b0%80%ea%b2%a9%ec%9d%84-%ec%b1%85%ec%a0%95%ed%95%98%eb%8a%94-%eb%8d%b0-ai%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95%ea%b3%bc-%ec%9d%b8%ed%94%8c\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1780\">\uae30\uc5c5\uc740 \uace0\uac1d \ubb38\uc81c\ub97c \uc2e0\uc18d\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/a>, \ub97c \ud1b5\ud574 \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ud611\uc5c5 \uc811\uadfc \ubc29\uc2dd<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc740 \ud68c\uc0ac \ub0b4 \uc5ec\ub7ec \ubd80\uc11c\uac00 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\uace0 \uacf5\uc720\ud560 \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \ud611\uc5c5 \ud658\uacbd\uc744 \uc870\uc131\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc811\uc810\uc5d0\uc11c \uc6d0\ud65c\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc774 \ube44\uc988\ub2c8\uc2a4 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uace0\ud488\uc9c8 \uc11c\ube44\uc2a4\ub97c \ubc1b\uc744 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc740 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac \uacb0\uc815, \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5 \uac15\ud654, \uac1c\uc120 \uae30\ud68c \ud30c\uc545\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \ubd84\uc11d\uc744 \uae30\uc5c5\uc5d0 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc608\uce21\ud558\uace0, \ubcc0\ud654\ud558\ub294 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0 \uc801\uc751\ud558\uba70, \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uc0ac\uc804 \uc608\ubc29\uc801 \ubb38\uc81c \ud574\uacb0<\/strong>: CRM \uc2dc\uc2a4\ud15c\uc740 \ubb38\uc81c\uac00 \ud655\ub300\ub418\uae30 \uc804\uc5d0 \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\ub97c \ud30c\uc545\ud558\uc5ec \uc0ac\uc804\uc5d0 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \ubd84\uc11d\ud558\uace0 \uc131\uacfc \uc9c0\ud45c\ub97c \ucd94\uc801\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc2e0\uc18d\ud558\uac8c \ucd94\uc138\ub97c \ud30c\uc545\ud558\uace0 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uba70 \uac1c\uc120 \uc0ac\ud56d\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\uc694\uc57d\ud558\uba74, CRM \uc2dc\uc2a4\ud15c\uc740 \ub2e4\uc74c\uc744 \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%ec%97%90-%ec%a0%81%ed%95%a9%ed%95%9c-%ec%98%a8%ed%94%84%eb%a0%88%eb%af%b8%ec%8a%a4-crm-%ec%86%94%eb%a3%a8%ec%85%98-%eb%a7%9e%ec%b6%a4%ed%99%94\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2600\">\uace0\uac1d \uac1c\uc120<\/a> \uace0\uac1d \uad00\uacc4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub3c4\uad6c\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub9cc\uc871\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc911\uc559 \uc9d1\uc911\ud654\ud558\uace0, \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac04\uc18c\ud654\ud558\uace0, \ud611\uc5c5 \ubc29\uc2dd\uc744 \ucd09\uc9c4\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc774 \uace0\uac1d\uacfc \uac15\ub825\ud558\uace0 \uc624\ub798 \uc9c0\uc18d\ub418\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass CRM\uc740 \uc740\ud589\uacfc \uae08\uc735 \uae30\uad00\uc774 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0 \uc6b4\uc601\uc744 \uac04\uc18c\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc885\ud569 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc740\ud589\uc740 InvestGlass CRM\uc744 \ub3c4\uc785\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \uc6b0\uc218\ud55c \uc790\ubb38 \uc11c\ube44\uc2a4, \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778, \uc6d0\ud65c\ud55c \ub514\uc9c0\ud138 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\uacfc \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u200bThe banking industry is experiencing rapid digital transformation, driven by evolving customer expectations and technological advancements.\u00a0In 2023, 63% of banks collaborated with fintech companies to enhance digital services, a figure projected to reach 75% by 2024.\u00a0\u00a0This shift necessitates that banks and financial institutions adapt and innovate to deliver superior advisory services and improve customer experiences.\u200b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[443],"class_list":["post-36550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-improve-customer-experience-in-banking-with-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhance Banking CX with InvestGlass CRM<\/title>\n<meta name=\"description\" content=\"\u200bThe banking industry is experiencing rapid digital transformation, driven by evolving customer expectations and technological advancements.\u00a0In 2023, 63%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ko\/crm\uc744-\ud1b5\ud55c-\ubc45\ud0b9-\uace0\uac1d-\uacbd\ud5d8-\uac1c\uc120-\uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4-crm\uc744-\ud1b5\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Customer Experience in Banking with CRM: A Comprehensive Guide with InvestGlass CRM\" \/>\n<meta property=\"og:description\" content=\"\u200bThe banking industry is experiencing rapid digital transformation, driven by evolving customer expectations and technological advancements.\u00a0In 2023, 63%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/ko\/crm\uc744-\ud1b5\ud55c-\ubc45\ud0b9-\uace0\uac1d-\uacbd\ud5d8-\uac1c\uc120-\uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4-crm\uc744-\ud1b5\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-15T18:16:47+00:00\" 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