{"id":29692,"date":"2021-05-30T13:31:40","date_gmt":"2021-05-30T11:31:40","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29692"},"modified":"2026-02-04T13:08:57","modified_gmt":"2026-02-04T12:08:57","slug":"crm%ec%9d%b4%eb%9e%80-%eb%ac%b4%ec%97%87%ec%9d%b4%eb%a9%b0-%ec%99%9c-%ec%a4%91%ec%9a%94%ed%95%9c%ea%b0%80","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/crm-what-is-it-and-why-does-it-matter\/","title":{"rendered":"CRM: CRM\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \uc911\uc694\ud55c\uac00?"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-customer-relationship-management-crm-your-key-to-growth-in-2023-with-investglass\">\uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM): 2023\ub144 \uc131\uc7a5\uc758 \uc5f4\uc1e0: InvestGlass\ub97c \ud1b5\ud55c \uc131\uc7a5\uc758 \uc5f4\uc1e0<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introduction\">\uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\uad00\uacc4\uad00\ub9ac(CRM)\ub294 \ub2e8\uc21c\ud55c \uc720\ud589\uc5b4\uac00 \uc544\ub2c8\ub77c \uc624\ub298\ub0a0\uc758 \uacbd\uc7c1 \ud658\uacbd\uc5d0\uc11c \uae30\uc5c5\uc774 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \uae30\ubcf8\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub610\ub294 \ud558\ub4dc\uc6e8\uc5b4 \uae30\ubc18\uc758 CRM \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uae30\uc5c5\uc740 \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc801 \ubc0f \uad00\ub9ac\ud558\uace0 \uace0\uac1d \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74,&nbsp;<strong>\uc9c1\uc6d0 \uc218 10\uba85 \uc774\uc0c1 \uae30\uc5c5\uc758 91%<\/strong>&nbsp;\uc774\uc81c CRM \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(<a href=\"https:\/\/www.zippia.com\/advice\/crm-statistics\/?utm_source=chatgpt.com\">Zippia<\/a>). CRM \ub3c4\uc785\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \uac83\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<strong>45%\uc758 \uae30\uc5c5<\/strong>&nbsp;CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc810\uc774 \uc788\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<strong>\ud310\ub9e4 \uc218\uc775 \uc99d\uac00<\/strong>. \ub610\ud55c,&nbsp;<strong>47%\uc758 \uae30\uc5c5<\/strong>&nbsp;\ub97c \ubcf8 \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<strong>\uace0\uac1d \uc720\uc9c0\uc728 \uc99d\uac00<\/strong>&nbsp;CRM \uc2dc\uc2a4\ud15c\uc744 \uad6c\ud604\ud55c \ud6c4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-care-about-crm-systems\">CRM \uc2dc\uc2a4\ud15c\uc5d0 \uad00\uc2ec\uc744 \uac00\uc838\uc57c \ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\uc740 \ub2e8\uc21c\ud788 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc800\uc7a5\ud558\ub294 \uc2dc\uc2a4\ud15c\uc774 \uc544\ub2c8\ub77c \uae30\uc5c5\uc774 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc6d0\ud65c\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud558\uac8c \ucda9\uc871\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774\ub294 \uacb0\uad6d \ucda9\uc131\ub3c4\uc640 \uae0d\uc815\uc801\uc778 \uace0\uac1d \uad00\uacc4\ub97c \uc870\uc131\ud558\uba70, \uc774\ub294 \uc810\uc810 \ub354 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc694\ud55c \uc790\uc0b0\uc73c\ub85c \uc778\uc2dd\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-customer-loyalty-with-crm\">CRM\uc744 \ud1b5\ud55c \uace0\uac1d \ucda9\uc131\ub3c4 \uad6c\ucd95<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\uc758 \uc8fc\uc694 \uc774\uc810 \uc911 \ud558\ub098\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. CRM\uc5d0\uc11c \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uace0\uac1d\uacfc \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ub354 \ub9ce\uc774 \uc774\ud574\ud560\uc218\ub85d \uc774\ub7ec\ud55c \ub2c8\uc988\ub97c \uc801\uc2dc\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \ub354 \ub098\uc740 \uc785\uc9c0\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2a5\ub825\uc740 \uace0\uac1d \uc774\ud0c8\uc744 \uc904\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0 \ub098\uc544\uac00 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc804\ubc18\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud30c\uc774\ud504\ub77c\uc778\uc744 \uc0ac\uc6a9\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\uac00 \uc5b4\ub514\ub85c \ud5a5\ud558\uace0 \uc788\ub294\uc9c0 \uc2dc\uac01\uc801\uc73c\ub85c \ud655\uc778\ud560 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"692\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline.png\" alt=\"InvestGlass \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\" class=\"wp-image-37941\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline.png 692w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline-300x300.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Sales-pipeline-150x150.png 150w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><figcaption class=\"wp-element-caption\">InvestGlass \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-customer-satisfaction-the-essential-metrics\">\uace0\uac1d \ub9cc\uc871\ub3c4 \uce21\uc815: \ud544\uc218 \uc9c0\ud45c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\uc640 \uac19\uc740 \uac15\ub825\ud55c CRM \uc2dc\uc2a4\ud15c\uc744 \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d \ub9cc\uc871\uc744 \uc704\ud55c \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ec%82%ac%ec%9a%b0%eb%94%94-%ec%95%84%eb%9d%bc%eb%b9%84%ec%95%84%ec%97%90%ec%84%9c-%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%84-%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95-%ec%9d%b8\/\">\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c<\/a> \uace0\uac1d \uc720\uc9c0\uc728, \uc21c \ucd94\ucc9c \uace0\uac1d \uc810\uc218(NPS), \uace0\uac1d \uc0dd\uc560 \uac00\uce58, \uace0\uac1d \ubb38\uc758 \ub610\ub294 \ubd88\ub9cc \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc751\ub2f5 \uc2dc\uac04 \ub4f1\uc774 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\uc5d0 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uc9c0 \ubabb\ud558\uba74 \uc7a5\uae30\uc801\uc73c\ub85c \uc5b4\ub5a4 \uc601\ud5a5\uc774 \uc788\uc744\uae4c\uc694?<\/strong> \uace0\uac1d \ub9cc\uc871 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uc9c0 \ubabb\ud558\uba74 \uace0\uac1d \ucda9\uc131\ub3c4 \uac10\uc18c, \ub9e4\ucd9c \uac10\uc18c, \uc7a0\uc7ac\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc \ud3c9\ud310 \uc190\uc0c1\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-empowering-sales-teams-with-cloud-based-crm\">\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM\uc73c\ub85c \uc601\uc5c5\ud300 \uc5ed\ub7c9 \uac15\ud654\ud558\uae30<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM \uc2dc\uc2a4\ud15c\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74 \uc601\uc5c5\ud300\uc774 CRM \uc2dc\uc2a4\ud15c\uc758 \uc774\uc810\uc5d0 \ub300\ud574 \ud655\uc2e0\uc744 \uac00\uc838\uc57c \ud569\ub2c8\ub2e4. InvestGlass\uc640 \uac19\uc740 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM \uc194\ub8e8\uc158\uc740 \ub2e4\ub978 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub3c4\uad6c\uc640 \uc27d\uac8c \ud1b5\ud569\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \ud2b9\ud788 \uc720\ub9ac\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5f0\uacb0\uc131\uc740 \uc5f0\ub77d\ucc98 \uc815\ubcf4 \uc218\uc9d1, \uace0\uac1d \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8 \uad6c\ud604, \uc804\ud654 \ud1b5\ud654 \ucd94\uc801, \ub9ac\ub4dc \uad00\ub9ac, \uc7a0\uc7ac \uace0\uac1d \uc0dd\uc131 \ub4f1\uc758 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud569\ub2c8\ub2e4. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%8f%84%ea%b5%ac\/\" target=\"_blank\" rel=\"noopener\" title=\"\ub9c8\ucf00\ud305\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"637\">\ub9c8\ucf00\ud305<\/a> \uc790\ub8cc \ubc0f \uae30\ud0c0 \uc8fc\uc694 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9 \ud65c\ub3d9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"476\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Task-notifications-InvestGlass.png\" alt=\"InvestGlass \uc791\uc5c5 \uad00\ub9ac\" class=\"wp-image-37968\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Task-notifications-InvestGlass.png 590w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Task-notifications-InvestGlass-300x242.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><figcaption class=\"wp-element-caption\">InvestGlass \uc791\uc5c5 \uad00\ub9ac<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crm-systems-are-not-all-created-equal-the-investglass-advantage\">CRM \uc2dc\uc2a4\ud15c\uc774 \ubaa8\ub450 \ub611\uac19\uc774 \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4: \uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4\uc758 \uc7a5\uc810<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc2a4\uc704\uc2a4\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ub3c5\ud2b9\ud55c CRM \uc81c\uacf5\uc5c5\uccb4\uc785\ub2c8\ub2e4. InvestGlass\ub97c \uc0ac\uc6a9\ud558\uba74 \uc2a4\uc704\uc2a4\uc758 \uacf5\uc6a9 \ud074\ub77c\uc6b0\ub4dc \ub610\ub294 \uc790\uccb4 \uc11c\ubc84\uc5d0\uc11c \uc9c1\uc811 \ub370\uc774\ud130\ub97c \ud638\uc2a4\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 \ubaa8\ub4e0 \ubbfc\uac10\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/the-4-best-lead-scoring-models-in-2023-examples\/\">\ub9ac\ub4dc<\/a> \uc740 Amazon\uc774\ub098 Microsoft\uc640 \uac19\uc740 \ubbf8\uad6d \uae30\ubc18 \uc11c\ubc84\uac00 \uc544\ub2cc \uc2a4\uc704\uc2a4\uc5d0 \uc548\uc804\ud558\uac8c \uc800\uc7a5\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc28\ubcc4\uc131\uc740 CRM \uc194\ub8e8\uc158\uc5d0\uc11c \ub370\uc774\ud130 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc640 \ubcf4\uc548\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \uae30\uc5c5\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crm-s-meaning-for-businesses-of-all-sizes\">\ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c CRM\uc774 \uac16\ub294 \uc758\ubbf8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc18c\uaddc\ubaa8 \uc9c0\uc5ed \uc0c1\uc810\uc744 \uc6b4\uc601\ud558\ub4e0 \ub300\uaddc\ubaa8 \ub2e4\uad6d\uc801 \uae30\uc5c5\uc744 \uc6b4\uc601\ud558\ub4e0 InvestGlass\uc758 CRM \uae30\uc220\uc740 \uace0\uac1d\uc758 \uc694\uad6c\uc5d0 \ub9de\uac8c \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \uc2dc\uc2a4\ud15c\uc758 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc131\uacfc \uc601\uc5c5 \uad00\ub9ac\ub97c \ubcf4\ub2e4 \uac04\ub2e8\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \uc810\uc744 \ub192\uc774 \ud3c9\uac00\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ubc18\uba74 \ub300\uae30\uc5c5\uc740 \uc2dc\uc2a4\ud15c\uc758 \uc0ac\uc6a9\uc790 \uc9c0\uc815 \uae30\ub2a5, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uae30\ub2a5, \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \uae30\ub2a5, InvestGlass\uac00 \uc81c\uacf5\ud558\ub294 \uc644\uc804\ud55c \ubaa8\ub4c8\uc131\uc744 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc601\uc5c5 \uc804\ub7b5 \ud5a5\uc0c1 \uc790\ub3d9\ud654, \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1 \ubc0f ChatGPT \ud1b5\ud569<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ud604\ub300\uc758 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c \uc601\uc5c5 \uc790\ub3d9\ud654\uc640 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \uace0\uac1d \uad00\uacc4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \ub370 \uc5c6\uc5b4\uc11c\ub294 \uc548 \ub420 \ub3c4\uad6c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \uc790\ub3d9\ud654\ub294 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud558\uc5ec \uc601\uc5c5\ud300\uc774 \uac00\uc7a5 \uc798\ud558\ub294 \uc77c, \uc989 \uad00\uacc4 \uad6c\ucd95\uacfc \uac70\ub798 \uc131\uc0ac\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ubc18\uba74\uc5d0 \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc744 \ud1b5\ud574 \ud300\uc740 \ub2e4\uc591\ud55c \uc694\uc18c\uc5d0 \ub530\ub77c \uc7a0\uc7ac \uace0\uac1d\uc758 \uc6b0\uc120 \uc21c\uc704\ub97c \uc9c0\uc815\ud558\uc5ec \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \ub9ac\ub4dc\uc5d0 \ub178\ub825\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub2e4\uc74c\uacfc \uac19\uc740 \uace0\uae09 AI \ucc44\ud305 \ub3c4\uad6c\uac00 \ud1b5\ud569\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ec%b1%84%ed%8c%85gpt-%ec%83%88-%eb%a7%a4%ea%b0%9c%eb%b3%80%ec%88%98-%ec%9a%94%ec%86%8c-%ec%86%8c%ea%b0%9c\/\">ChatGPT<\/a>, \ub97c CRM \uc2dc\uc2a4\ud15c\uc5d0 \ud1b5\ud569\ud558\uba74 \uace0\uac1d\uacfc \uc2e4\uc2dc\uac04\uc73c\ub85c \uc9c0\ub2a5\uc801\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\uc5b4 \uc989\uac01\uc801\uc778 \uc9c0\uc6d0\uacfc \ub3c4\uc6c0\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud5a5\ud6c4 \uc0c1\ud638 \uc791\uc6a9\uc744 \uc704\ud55c \uadc0\uc911\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. InvestGlass\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\ub294 \uc720\uc77c\ud55c \uae30\uad00\uc6a9 CRM\uc73c\ub85c\uc11c \uc774 \ubd84\uc57c\uc5d0\uc11c \ub3c5\ubcf4\uc801\uc778 \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ko\/%eb%94%94%ec%a7%80%ed%84%b8-%ec%98%a8%eb%b3%b4%eb%94%a9\/\" title=\"\ub514\uc9c0\ud138 \uc628\ubcf4\ub529\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"121\">\ub514\uc9c0\ud138 \uc628\ubcf4\ub529<\/a> \ubc0f \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud3ec\uad04\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uae08\uc735 \uae30\uad00\uc740 \uc601\uc5c5 \ubc0f \uace0\uac1d \ucc38\uc5ec \uc804\ub7b5\uc744 \uac04\uc18c\ud654\ud558\uace0 \uac1c\uc120\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac15\ub825\ud558\uace0 \uc548\uc804\ud55c \ud558\ub098\uc758 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uace0\uac1d \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"869\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Automation.png\" alt=\"\uc790\ub3d9\ud654\" class=\"wp-image-37911\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Automation.png 981w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Automation-300x266.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Automation-768x680.png 768w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><figcaption class=\"wp-element-caption\">\ud6a8\uacfc\uc801\uc778 \ud300 \uad6c\ucd95\uc744 \uc704\ud55c \uc790\ub3d9\ud654<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-swiss-made-excellence-with-investglass\">\uacb0\ub860: \uc778\ubca0\uc2a4\ud2b8\uae00\ub798\uc2a4\uc758 \uc2a4\uc704\uc2a4\uc0b0 \uc6b0\uc218\uc131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/ko\/\">InvestGlass<\/a> \ub294 \ub2e8\uc21c\ud55c \ub3c4\uad6c\uac00 \uc544\ub2c8\ub77c \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud558\uace0 2023\ub144 \ube44\uc988\ub2c8\uc2a4\ub97c \ubc1c\uc804\uc2dc\ud0a4\uae30 \uc704\ud55c \uc885\ud569 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc9c0\uae08 \ubc14\ub85c \ubb34\ub8cc \ud3c9\uac00\ud310\uc744 \uc2dc\uc791\ud558\uc5ec \uc2a4\uc704\uc2a4\uc5d0\uc11c \ub9cc\ub4e0 \ud074\ub77c\uc6b0\ub4dc CRM\uc774 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \ud601\uc2e0\uc801\uc778 \uc601\ud5a5\uc744 \uc9c1\uc811 \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>SaaS \ud540\ud14c\ud06c \uc194\ub8e8\uc158\uc778 InvestGlass\ub85c \uc804\ub840 \uc5c6\ub294 \uc131\uc7a5\uc744 \uc774\ub8e8\uc138\uc694!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management (CRM): Your Key to Growth in 2023 with InvestGlass Introduction Customer Relationship Management (CRM) is far more than just a buzzword; it&#8217;s a fundamental tool that businesses are using to cultivate growth in today&#8217;s competitive landscape. CRM systems, whether software or hardware-based, allow businesses to effectively track and manage interactions with customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[19],"class_list":["post-29692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRM: What is It and Why Does it Matter? | InvestGlass<\/title>\n<meta name=\"description\" content=\"CRM: What is It and Why Does it Matter?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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