{"id":29441,"date":"2023-03-02T11:28:46","date_gmt":"2023-03-02T10:28:46","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29441"},"modified":"2025-03-18T10:51:28","modified_gmt":"2025-03-18T09:51:28","slug":"2023%eb%85%84-crm%ec%9d%84-%ec%84%a0%ed%83%9d%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/how-to-choose-a-crm-in-2023\/","title":{"rendered":"2023\ub144\uc5d0 CRM\uc744 \uc120\ud0dd\ud558\ub294 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694?"},"content":{"rendered":"

\ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud55c CRMS\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM\uc740 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc2dc\uc911\uc5d0\ub294 \uc218\ub9ce\uc740 \uc635\uc158\uc774 \uc788\uc73c\uba70, \ub611\uac19\uc740 CRM\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uacb0\uc815\uc744 \ub0b4\ub9ac\uae30 \uc804\uc5d0 \ucda9\ubd84\ud55c \uc870\uc0ac\ub97c \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc5d0\uc11c\ub294 2023\ub144\uc5d0 \uadc0\uc0ac\uc640 \uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c CRM\uc744 \uacb0\uc815\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc694\uc18c\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"InvestGlass
InvestGlass \uc6cc\ud06c\ud50c\ub85c<\/figcaption><\/figure>\n<\/div>\n\n\n

\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 CRM\uc740 \uc5b4\ub5bb\uac8c \uc120\ud0dd\ud558\ub098\uc694?<\/strong><\/h2>\n\n\n\n

CRM\uc744 \uc120\ud0dd\ud558\ub824\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \ube44\uc728\uc744 \uacc4\ud68d\ud574\uc57c \ud569\ub2c8\ub2e4. \ube44\uc6a9<\/a> CRM\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc808\uac10\ud560 \uc218 \uc788\ub294 \uc218\uc775\uacfc \ube44\uad50\ud574\ubcf4\uc138\uc694. \uc88b\uc740 CRM\uc740 \uac00\uaca9\uc774 \uc800\ub834\ud558\uace0 \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b0\uba70 \ud544\uc694\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub610\ud55c \uc5b4\ub5a4 \uc720\ud615\uc758 CRM\uc774 \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/a> \ud68c\uc0ac\uc5d0 \uac00\uc7a5 \uc801\ud569\ud569\ub2c8\ub2e4. \ud06c\uac8c \ub450 \uac00\uc9c0 \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n

- \uc628\ud504\ub808\ubbf8\uc2a4 CRM\uc740 \ub2e4\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/a> \ub354 \ube44\uc2fc \uc11c\ubc84\uc5d0<\/p>\n\n\n\n

- \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 CRM(\uc624\ud504\ud504\ub808\ubbf8\uc2a4\ub77c\uace0\ub3c4 \ud568)\uc774 \ub354 \uc800\ub834\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc628\ud504\ub808\ubbf8\uc2a4 CRMS\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ud074\ub77c\uc6b0\ub4dc\ubcf4\ub2e4 \ube44\uc6a9\uc774 \uc800\ub834\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uadf8\ub807\ub2e4\uba74 CRM\uc5d0 \uc88b\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305<\/a> \ub3c4\uad6c. \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc740 \ub9c8\ucf00\ud305\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc774\uba70 CRM\uc744 \uacb0\uc815\ud560 \ub54c \ubc18\ub4dc\uc2dc \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub2e4\ub978 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub824\uba74 CRM\uc5d0\uc11c \ub370\uc774\ud130\ub97c CSV\uc640 \uac19\uc740 \ub2e4\ub978 \ud615\uc2dd\uc73c\ub85c \ub0b4\ubcf4\ub0b4\uac70\ub098 \uac00\uc838\uc62c \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694. \uc774\ub97c \uc0c1\ud638 \uc6b4\uc6a9\uc131\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub300\ubd80\ubd84\uc758 CRM\uc740 \ubb34\ub8cc \ud3c9\uac00\ud310\uacfc SAAS \uc694\uae08\uc81c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc6d4\ubcc4 \ubc0f \uc2dc\ud2b8\ub2f9 \uc694\uae08\uc744 \uc9c0\ubd88\ud558\uc5ec CRM\uc774 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \uc2dc\ud2b8 \uc218\ub97c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\uaddc\ubaa8 \uae30\uc5c5\uc740 \ub9e4\ucd9c\uc744 \uc5b4\ub5bb\uac8c \ucd94\uc801\ud558\ub098\uc694?<\/strong><\/h2>\n\n\n\n

\ubaa8\ub4e0 CRM\uc740 \uc57d\uac04\uc758 \ud559\uc2b5 \uace1\uc120\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9e4\uc8fc \uc6e8\ube44\ub098\uc640 \ub3d9\uc601\uc0c1\uc744 \uac8c\uc2dc\ud558\uace0 \uc9c1\uc811 \ub3c4\uc6c0\uc744 \ub4dc\ub9bd\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \ud504\ub85c\uadf8\ub798\ubc0d\uc774\ub098 \ubcf5\uc7a1\ud55c \uc124\uc815 \uc5c6\uc774\ub3c4 \ub9e4\ucd9c \uc608\uce21, \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778, \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc774 \ub9c8\uc74c\uc5d0 \ub4e4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc18c\uaddc\ubaa8 \uae30\uc5c5\uc6a9 CRM\uc740 \ud55c \uc2dc\uac04 \ub0b4\uc5d0 \uc2e4\ud589\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc601\uc5c5\ud300\uc740 \ub4dc\ub798\uadf8 \uc564 \ub4dc\ub86d \uc194\ub8e8\uc158\uc73c\ub85c \uc5f0\ub77d\ucc98\ub97c \uc27d\uac8c \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

COM\uc740 \uc804\ud654 \ud1b5\ud654\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc73c\uba70 \ub450 \uc194\ub8e8\uc158 \uac04\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ud558\uba74 \uc774\uc911 \ub370\uc774\ud130 \uc785\ub825\uc744 \ubc29\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uc774 \ud1b5\ud654 \uc2dc\uc2a4\ud15c\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Aircall\uc744 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

S \ud30c\uc774\ud504\ub77c\uc778 \uad00\ub9ac\ub85c \ud574\uc0b0\ud558\uba74 \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uc27d\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uc9c1\uc6d0\uc774 \ubaa8\ub450 \uc788\ub294 \uacbd\uc6b0 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uac00 \uc0ac\uc6a9\ud558\uae30 \uc27d\ub2e4\ub294 \uc810\uc744 \ub192\uc774 \ud3c9\uac00\ud560 \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub294 Mailchimp, Freshworks CRM, Hubspot CRM, Zoho CRM \ub610\ub294 Pipedrive CRM\uacfc \uac19\uc774 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \ub3c4\uad6c\ub97c \ub300\uccb4\ud558\ub294 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \uac10\uc0ac\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

InvestGlass\ub294 \uc2a4\uc704\uc2a4 \uc11c\ubc84\uc5d0\uc11c \ud638\uc2a4\ud305\ub418\ubbc0\ub85c \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc \ubc0f \ud638\uc2a4\ud305\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \ubd84\uc774\ub77c\uba74 \ubc18\ub4dc\uc2dc \ub9cc\uc871\ud558\uc2e4 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d \uc9c0\uc6d0\ub3c4 \uc911\uc694\ud558\uba70, \uc800\ud76c \ud300\uc740 CRM\uc744 \uc124\uc815\ud558\uace0 \ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790\uac00 \ub3c4\uad6c\uc5d0 \ub300\ud55c \ud655\uc2e0\uc744 \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \ud544\uc694\ud55c \uc2dc\uac04\uc744 \ud560\uc560\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ubc84\uc804\uc758 InvestGlass\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\uc2a4\uc704\uc2a4
\uc2a4\uc704\uc2a4 CRM \ubc0f PMS\uc778 InvestGlass<\/figcaption><\/figure>\n<\/div>\n\n\n

\uc601\uc5c5 \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654\ub294 \uc5b4\ub5a8\uae4c\uc694?<\/strong><\/h2>\n\n\n\n

\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \uc2f6\uc9c0\ub9cc \uc0ac\uc6a9\uc790 \uc218\uac00 \uc81c\ud55c\ub418\uc5b4 \uc788\ub2e4\uba74 \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub294 1000\uac1c \uc774\uc0c1\uc758 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 \uc5f0\uacb0\ub418\ub294 \uac00\uad50 \uc5ed\ud560\uc744 \ud558\ub294 Zapier\uc5d0 \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790\ub77c\uba74 \ub204\uad6c\ub098 \uafc8\uafb8\uc8e0?<\/p>\n\n\n\n

\uc544\ud2b8 \ud050\ub808\uc774\ud130\ucc98\ub7fc \uc5b4\ub5a4 \ubaa8\ubc14\uc77c \uc571\uc774 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c\uc5d0 \ub354 \uc801\ud569\ud55c\uc9c0, \uc5b4\ub5a4 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc5b4\ub5a4 \uae30\ub2a5\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\ub294\uc9c0 \uc81c\uc548\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub9c8\ucf00\ud305 \ubc0f \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc704\ud55c \ud504\ub85c\uadf8\ub798\ubc0d\uc740 \uc5c6\uc73c\uba70, \ud544\uc694\ud55c \uacbd\uc6b0 InvestGlass\uac00 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uac04\uc758 \u201c\ubc30\uad00 \uc5f0\uacb0'\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uc778\ud130\ucf64, \ub2e4\ud050\uc0ac\uc778, \uc2ac\ub799, \uc2ec\uc9c0\uc5b4 \uc653\uce20\uc571\uae4c\uc9c0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub294 \uc0c8\ub85c\uc6b4 \uc694\uad6c\uc0ac\ud56d\uc5d0 \ub530\ub77c \uc5c5\ubb34\ub97c \uc9c4\ud589\ud558\ubbc0\ub85c \uae30\uc874 CRM \uae30\ub2a5\uc5d0 \uc0c8\ub85c\uc6b4 \ube0c\ub9ad\uc744 \uc5f0\uacb0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ube0c\ub9ad\uc744 \uc120\ud0dd\ud558\uba74 \ud3ec\ube0c\uc2a4 500\ub300 \uae30\uc5c5\uacfc \uac19\uc740 \uc601\uc5c5 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc790\ub3d9\ud654\ub97c \uc911\uc18c\uae30\uc5c5\uc6a9 CRM\uc5d0 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4! \uc608, \ub2e4\uc74c\uacfc \uac19\uc740 \uace0\uac1d \uad00\uacc4 \uc778\uacf5 \uc9c0\ub2a5<\/a> \ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\ub3c4 \uc774\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9ac\ub4dc \uc0dd\uc131\uc744 \ud1b5\ud574 \uc218\uc9d1\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c AI\uac00 \ub9ac\ub4dc\ub97c \ud544\ud130\ub9c1\ud558\uc5ec \uc801\uc808\ud55c \uc601\uc5c5 \ub610\ub294 \uc11c\ube44\uc2a4\ub85c \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\uc774 \ub108\ubb34 \ub290\ub824\uc9c0\uba74 CRM\uc774 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub11b\uc9c0\ub97c \ubcf4\ub0b4 \ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac \uc18d\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uae30\uacc4\uac00 \ud568\uaed8 \uc601\uc5c5 \uc790\ub3d9\ud654\ub97c \uc218\ud589\ud558\ubbc0\ub85c \ube44\uc988\ub2c8\uc2a4 \uc18c\uc720\uc790\uc640 \uc601\uc5c5\ud300\uc740 \ub354 \uc774\uc0c1 \uc2a4\ud2b8\ub808\uc2a4\ub97c \ubc1b\uc744 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"InvestGlass
InvestGlass \ud30c\uc774\ud504\ub77c\uc778<\/figcaption><\/figure>\n<\/div>\n\n\n

\ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \ub3c4\uad6c\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ucea0\ud398\uc778\uc774 \uc81c\ub300\ub85c \uc5f4\ub9ac\uc9c0 \uc54a\uc73c\uba74 CRM\uc774 \ub2e4\ub978 \uc2dc\ud000\uc2a4\ub97c \ud2b8\ub9ac\uac70\ud558\uc5ec \ub9c8\ucf00\ud305 \uc601\uc5c5\ud300\uc774 \uace0\uac1d\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud314\ub85c\uc6b0\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc5ec\ub7ec\ubd84\uc740 \ucd5c\uace0\uc758 CRM\uc744 \uc0ac\uc6a9\ud560 \uc790\uaca9\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/a> \ub294 \uc124\uc815\uc774 \uc27d\uc2b5\ub2c8\ub2e4. \uc27d\uace0 \uac04\ud3b8\ud558\uae30 \ub54c\ubb38\uc5d0 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300\uc774 \ud611\uc5c5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>","protected":false},"excerpt":{"rendered":"

Choosing the right CRMS for your business can be difficult. CRM means Customer Relationship Management. There are a lot of options out there, and no two CRMs are alike. That is why it\u2019s important to do your research before making any decisions. In this blog post, we will discuss what factors you should consider when […]<\/p>\n","protected":false},"author":1,"featured_media":29442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[418],"class_list":["post-29441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-crm-trends"],"yoast_head":"\nHow to choose a CRM in 2023? | InvestGlass<\/title>\n<meta name=\"description\" content=\"Find the best CRM for your business in 2023. Compare features, pricing, and benefits to make the right choice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ko\/2023\ub144-crm\uc744-\uc120\ud0dd\ud558\ub294-\ubc29\ubc95\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose a CRM in 2023?\" \/>\n<meta property=\"og:description\" content=\"Choosing the right CRMS for your business can be difficult. CRM means Customer Relationship Management. 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