{"id":29044,"date":"2021-05-16T18:12:36","date_gmt":"2021-05-16T16:12:36","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29044"},"modified":"2024-07-18T11:00:43","modified_gmt":"2024-07-18T09:00:43","slug":"crm%ec%9d%b4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9e%90%eb%8f%99%ed%99%94-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4%eb%a5%bc-%eb%8c%80%ec%b2%b4%ed%95%a0-%ec%88%98-%ec%9e%88%eb%82%98%ec%9a%94","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ko\/can-a-crm-replace-marketing-automation-software\/","title":{"rendered":"CRM\uc774 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ub300\uccb4\ud560 \uc218 \uc788\uc744\uae4c\uc694?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub780 \ubb34\uc5c7\uc778\uac00\uc694? \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \ub9c8\ucf00\ud130\ub97c \uc704\ud574 \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \ub9ac\ub4dc \uc721\uc131\uc744 \uac15\ud654\ud558\uace0, \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud558\uba70, \ucea0\ud398\uc778\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc694\uc998\uc5d0\ub294 \uc810\uc810 \ub354 \ub9ce\uc740 <a href=\"https:\/\/www.investglass.com\/ko\/crm%ec%9d%84-%ec%84%b1%ea%b3%b5%ec%a0%81%ec%9c%bc%eb%a1%9c-%ea%b5%ac%ed%98%84%ed%95%98%eb%8a%94-%eb%b0%a9%eb%b2%95\/\">\uace0\uac1d \uad00\uacc4 \uad00\ub9ac<\/a>: CRM: software is competing with marketing automation software as stepping on their functionalities and, thus, clients. Yet, these two tools are diverging in their goal. CRMs aim at managing teams and clients while marketing automation aims solely at improving the relevancy and conversion rate of marketing campaigns. CRMs have only basic marketing automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6b0\ub9ac\ub294 \ub180\ub77c\uc6b4 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%8f%84%ea%b5%ac\/\" target=\"_blank\" rel=\"noopener\" title=\"\uc774\uba54\uc77c \ub9c8\ucf00\ud305\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"553\">\uc774\uba54\uc77c \ub9c8\ucf00\ud305<\/a> \ub3c4\uad6c\uac00 \uc788\uc9c0\ub9cc \ub300\ubd80\ubd84 \ud310\ub9e4 \uc7a5\ub840 \uacbd\ud5d8\uc774 \ubd80\uc871\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ec%a0%84%eb%9e%b5-%ea%b7%b9%eb%8c%80%ed%99%94-%ec%b5%9c%ea%b3%a0%ec%9d%98-b2b-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-5%ea%b0%80%ec%a7%80-%eb%aa%a8%eb%b2%94\/\"  data-wpil-monitor-id=\"18\">B2B \ub9c8\ucf00\ud305<\/a> \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305\uc740 CRM\uc5d0 \uae30\ub85d\ud574\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d \ub9cc\uc871\ub3c4\ub294 \ubb3c\ub860 \uc0ac\ub840 \uc5f0\uad6c\ub3c4 \uc81c\ub300\ub85c \uae30\ub85d\ud574\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, \ub9ac\ub4dc \uc721\uc131 \ubc0f \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778, \ubd84\uc11d \ubc0f \ubcf4\uace0, \ub514\uc9c0\ud138 \uad11\uace0 \ub3c4\uad6c\uac00 \uacb0\ud569\ub41c \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-automation-marketing-and-important-tools\"><strong>\uc790\ub3d9\ud654 \ub9c8\ucf00\ud305 \ubc0f \uc911\uc694\ud55c \ub3c4\uad6c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ubcf4\uc720\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\uc758 \ubc94\uc704\ub294 \ubc29\ub300\ud558\uace0 \ub2e4\uc591\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc744 \uac1c\ubc1c\ud558\uae30 \uc704\ud574\uc11c\ub294 \uba87 \uac00\uc9c0 \uae30\ubcf8 \uae30\ub2a5\uc774 \uacf5\ud1b5\uc801\uc73c\ub85c \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\ub2a5\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc5ec\ub7ec \ucc44\ub110\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1024x683.jpg\" alt=\"\ub179\uc0c9 \ud45c\uba74\uc5d0 \uad6c\uaca8\uc9c4 \ub178\ub780\uc0c9 \uc885\uc774 \uc138 \uc7a5\uc774 \ub178\ub780\uc0c9 \uc904\uc774 \uadf8\uc5b4\uc9c4 \uc885\uc774\ub85c \ub458\ub7ec\uc2f8\uc5ec \uc788\uc2b5\ub2c8\ub2e4.\" class=\"wp-image-29045\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-email-marketing-automation\"><strong>\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5\ud300\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc5f0\ub77d\ud558\uace0 \ub9ac\ub4dc\ub97c \uac1c\ubc1c\ud558\ub294 \ub370 \uc0ac\uc6a9\ud558\ub294 \ub3c4\uad6c \uc911 \ud558\ub098\ub294 \ucf5c\ub4dc \uc774\uba54\uc77c\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c\uc740 \uc601\uc5c5\ud300\uc774 \uc7a0\uc7ac \uace0\uac1d\uc758 \uba54\uc77c \uc8fc\uc18c\ub85c \uac1c\uc778\ud654\ub418\uace0 \uc815\ud574\uc9c4 \uc2dc\uac04\uc5d0 \ub9de\ucdb0 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uc774\ub7ec\ud55c \uc774\uba54\uc77c\uc740 \uc790\ub3d9\uc73c\ub85c \uae30\ub85d\ub418\uace0 <a href=\"https:\/\/www.investglass.com\/ko\/2022%eb%85%84%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%b5%9c%ea%b3%a0%ec%9d%98-%ec%84%b8%ec%9d%bc%ec%a6%88%ed%8f%ac%ec%8a%a4-%eb%8c%80%ec%95%88\/\">\uc6cc\ud06c\ud50c\ub85c<\/a> \ub97c \ub530\ub985\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc774\uba54\uc77c\uc5d0 \uc751\ub2f5\uc774 \uc5c6\ub294 \uacbd\uc6b0 \uccab \ubc88\uc9f8 \uc774\uba54\uc77c\uc774 \ubc1c\uc1a1\ub41c \ud6c4 X\uc77c \ud6c4\uc5d0 \ud6c4\uc18d \uc774\uba54\uc77c\uc774 \ubc1c\uc1a1\ub418\ub294 \uc2dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc774\uc720\ub85c \uc911\uc694\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%eb%a1%9c%eb%b3%b4%ed%8b%b1-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-%ec%9e%90%eb%8f%99%ed%99%94-rpa%eb%a1%9c-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ed%98%81%ec%8b%a0%ed%95%98%eb%8a%94-%eb%b0%a9\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"270\">\ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654<\/a> \uc774\uba54\uc77c \ubc1c\uc1a1, \ud6c4\uc18d \uc870\uce58 \ubc0f \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694. \uc2e4\uc81c\ub85c \uc601\uc5c5\ud300\uc740 \uc2e0\uc81c\ud488 \ucd9c\uc2dc, \uae30\uc874 \uc81c\ud488\uc5d0 \ub300\ud55c \ub9ac\ubdf0, \uc124\ubb38\uc870\uc0ac \ubc0f \uae30\ud0c0 \uc5ec\ub7ec \uac00\uc9c0 \uc774\uc720\ub85c \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\uc57c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uba74 \uc218\ubc31\/\uc218\ucc9c \uac1c\uc758 \uc774\uba54\uc77c\uc744 \uc791\uc131, \ubcf5\uc0ac, \ubd99\uc5ec\ub123\uae30, \uc804\uc1a1\ud558\ub294 \ubc88\uac70\ub85c\uc6c0\uc774 \uc0ac\ub77c\uc9d1\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\uba54\uc77c \uc790\ub3d9\ud654\ub294 \ud575\uc2ec\uc801\uc778 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uae30\ubcf8 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uad6c\ud604\ud574\uc57c \ud560 \ub354 \ub9ce\uc740 \uc774\uc720\uac00 \ud544\uc694\ud558\uc2e0\uac00\uc694?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud2c8\uc0c8 \uc2dc\uc7a5 \uc138\uadf8\uba3c\ud2b8 \ud0c0\uac9f\ud305<\/li>\n\n\n\n<li>\ub354 \ub9ce\uc740 \ub9ac\ub4dc \uc804\ud658<\/li>\n\n\n\n<li>\uace0\uac1d \ubc0f \uc7a0\uc7ac \uace0\uac1d \ucc38\uc5ec \uc720\ub3c4<\/li>\n\n\n\n<li>\ud6a8\uc728\uc131 \ud5a5\uc0c1<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub294 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc758 \uc791\uc9c0\ub9cc \uc911\uc694\ud55c \uc7a5\uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc601\uc5c5 \ub610\ub294 \uace0\uac1d \uc5f0\ub77d\uc744 \uc704\ud574 \ub300\ub7c9 \uba54\uc77c \ubc1c\uc1a1\uc744 \uc2dc\uc791\ud558\uba74 \uc2a4\ucf00\uc904\ub7ec\ub97c \uc0ac\uc6a9\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc544\uc9c1 \ub4dc\ubb3c\uae30\ub294 \ud558\uc9c0\ub9cc \uc2a4\ucf00\uc904\ub7ec\ub294 \uc774\uba54\uc77c \ucea0\ud398\uc778\uc744 \ud65c\uc131\ud654\ud558\uace0 \ub9ac\ub4dc\uc5d0\uac8c \uc5f0\ub77d\ud560 \uc694\uc77c\uacfc \uc2dc\uac04\uc744 \uc815\ud560 \ub54c \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ucd5c\uace0\uc758 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0\ub294 \uc0ac\uc6a9\uc790 \uc9c0\uc815 \ubcc0\uc218, \uc1c4\ube59\uc120, \u201c\uc2e4\uc81c\u201d \uc774\uba54\uc77c\ucc98\ub7fc \ubcf4\uc774\ub3c4\ub85d \ud2b9\uc815 \uadf8\ub798\ud504\ub098 \uadf8\ub9bc\uc744 \ud3ec\ud568\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ud589\ub3d9\uc774 \ucda9\uc871\ub418\uba74 \uc774\uba54\uc77c\uc774 \uc804\uc1a1\ub429\ub2c8\ub2e4. \uc774\uba54\uc77c\uc5d0\ub294 \uc0ac\uc6a9\uc790 \uc9c0\uc815 \ubcc0\uc218 \uc678\uc5d0\ub3c4 \uc218\uc2e0\uc790\uac00 \uc791\uc131\ud560 \uc218 \uc788\ub294 \uc591\uc2dd\uc774\ub098 \ud30c\uc77c\uc744 \ucca8\ubd80\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uac00\uc7a5 \ud6a8\uc728\uc801\uc778 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc778 LemList\ub294 \ubaa8\ubc14\uc77c \ucd5c\uc801\ud654 \ubc0f A\/B \ud14c\uc2a4\ud2b8 \uae30\ub2a5\uc744 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1024x683.jpg\" alt=\"\ub80c\uc988\ub97c \ub4e4\uace0 \uc788\ub294 \uc0ac\ub78c\" class=\"wp-image-29046\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-nurturing\"><strong>\ub9ac\ub4dc \uc721\uc131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ac\ub4dc\uc5d0\uc11c \uace0\uac1d\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uace0\uac1d \uc5ec\uc815\uc744 \uad00\ub9ac\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \uc911\uc694\ud55c \ucd08\uc810\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ud575\uc2ec \ucd08\uc810\uc740 <a href=\"https:\/\/www.investglass.com\/ko\/%ec%9e%90%eb%8f%99%ed%99%94-%eb%8f%84%ea%b5%ac\/\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/a> \ub294 \ub9ac\ub4dc \uc0dd\uc131 \ubc0f \uad00\ub9ac\uc785\ub2c8\ub2e4. \ub9ac\ub4dc \ucea1\ucc98\ub294 \uc774\uba54\uc77c, \uc6f9\uc0ac\uc774\ud2b8 \uc591\uc2dd \ub610\ub294 \ub9ac\ub4dc \uc0dd\uc131 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud1b5\ud574 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ub4dc\uac00 \ucea1\ucc98\ub418\uba74 \uad00\uc2ec\uc774 \uc5c6\uac70\ub098 \uace0\uac1d\uc73c\ub85c \uc778\uc2dd\ub420 \ub54c\uae4c\uc9c0 \ud310\ub9e4 \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ub4e4\uc5b4\uac11\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\ub294 \uac83\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc5d0 \uc911\uc694\ud569\ub2c8\ub2e4. \ub9ac\ub4dc\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc721\uc131\ud558\uae30 \uc704\ud574 \uc601\uc5c5\ud300\uc740 \ub9ce\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud574\uc57c \ud569\ub2c8\ub2e4. \ucea0\ud398\uc778\uc744 \uc124\uc815\ud558\ub824\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \uc0ac\ud56d\uc744 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ucea0\ud398\uc778 \uc720\ud615<\/strong>. \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\uc5ec \uc5f0\ub77d\ud558\uace0, \uacfc\uac70 \ub9ac\ub4dc\uc640 \ub2e4\uc2dc \uc5f0\uacb0\ud558\uace0, \uace0\uac1d\uc5d0\uac8c \uc2e0\uc81c\ud488\uc744 \uc54c\ub9ac\ub294 \ub4f1\uc758 \uc791\uc5c5\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc758 \uc608\ub85c\ub294 \uc77c\ub828\uc758 \ud2b8\ub9ac\uac70\uc640 \ud589\ub3d9\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ud68c\uc0ac\uc640 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc54c\ub9ac\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ub4dc\ub9bd \ucea0\ud398\uc778\uc744 \ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucea0\ud398\uc778 \ucf58\ud150\uce20<\/strong>. \ucf58\ud150\uce20\ub294 \uc624\ub514\uc5b8\uc2a4\uc758 \uad00\uc2ec\uc0ac\uc640 \ud544\uc694\uc5d0 \ub530\ub77c \uc815\ud655\ud558\uac8c \ud0c0\uac9f\ud305\ud574\uc57c \ud558\ubbc0\ub85c \uc120\ud0dd\ud558\ub294 \ucea0\ud398\uc778\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucea0\ud398\uc778\uc758 \ubcf5\uc7a1\uc131<\/strong>. \uae30\ubcf8\uc801\uc778 \uac83\ubd80\ud130 \ubcf5\uc7a1\ud55c \uac83\uae4c\uc9c0, \ucea0\ud398\uc778\uc758 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \ub85c\uc9c1\uc740 \ucc98\uc74c\ubd80\ud130 \uba85\ud655\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ucea0\ud398\uc778 \ub300\uc0c1<\/strong>. \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc138\ubd84\ud654\ud558\uace0 \ub9de\ucda4\ud615 \ucea0\ud398\uc778\uc73c\ub85c \ubaa8\ub4e0 \uc138\uadf8\uba3c\ud2b8\ub97c \uc721\uc131\ud558\uc138\uc694.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud30c\uc774\ud504\ub77c\uc778 \ub610\ub294 \uc601\uc5c5 \uc8fc\uae30\ub97c \ud65c\uc6a9\ud558\uc5ec \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uacfc \ub9ac\ub4dc \uad00\ub9ac\ub97c \uc790\ub3d9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae30\ub2a5\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \ub4dc\ub798\uadf8 \uc564 \ub4dc\ub86d \uc635\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc815\ud655\ud55c \uc601\uc5c5 \uc8fc\uae30 \ub2e8\uacc4\uc5d0 \uc788\ub294 \ub9ac\ub4dc\ub97c \uba85\ud655\ud558\uace0 \uac04\ub2e8\ud558\uac8c \uae30\ub85d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ac\ub4dc \uc2a4\ucf54\uc5b4\ub9c1\uc740 \ub9ac\ub4dc \uc0dd\uc131 \uc218\uc775\uc758 \uac00\uce58\uc640 \ud655\ub960\uc744 \uacc4\uc0b0\ud558\ub294 \ub370 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1024x606.png\" alt=\"\" class=\"wp-image-31269\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1024x606.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-300x177.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-768x454.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1536x908.png 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2.png 1806w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-analytics-and-reporting\"><strong>\ubd84\uc11d \ubc0f \ubcf4\uace0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \uc2dc\uc791\ud558\uae30 \uc704\ud55c \uc804\uc81c \uc870\uac74 \uc911 \ud558\ub098\ub294 \uac04\ub2e8\ud55c \ubcf4\uace0\uc11c\uc640 \uc9c1\uad00\uc801\uc778 \uadf8\ub798\ud53d\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad00\uc810\uc740 2021\ub144 \uc790\uc0b0 \uad00\ub9ac \ud2b8\ub80c\ub4dc \uc911 \ud558\ub098\uc778 \ubcf4\uace0\uc11c\uc758 \uac8c\uc784\ud654\uc640\ub3c4 \uc77c\ub9e5\uc0c1\ud1b5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd84\uc11d \ubc0f \ubcf4\uace0\uc11c\uc5d0\ub294 \ubc18\ub4dc\uc2dc \uc751\ub2f5\ub960\uacfc \uc804\ud658\uc728\uc5d0 \ub300\ud55c \ubd84\uc11d\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc774\uba54\uc77c \ucea0\ud398\uc778\uc758 \uacbd\uc6b0 \uc804\uc1a1, \uc5f4\ub78c \ubc0f \uc751\ub2f5 \uac74\uc218\ub294 <a href=\"https:\/\/www.investglass.com\/ko\/%ec%9e%90%eb%8f%99%ed%99%94%eb%90%9c-%ec%8a%a4%ec%bc%80%ec%a4%84%eb%a7%81-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4%eb%8a%94-%ed%95%84%ec%88%98%ec%9e%85%eb%8b%88%eb%8b%a4\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"362\">\ubaa8\ub4e0 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \ud544\uc218 \uae30\ub2a5<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9ac\ud3ec\ud305\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uc758 \uc131\uacfc\uc640 \uac1c\uc778\ud654\uac00 \ubd80\uc871\ud55c \ubd80\ubd84\uc5d0 \ub300\ud55c \ubcf4\uace0\uc11c\ub97c \uc0dd\uc131\ud558\uace0 \uc2ec\uce35\uc801\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub294 \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud558\uace0 \uac1c\uc120\ud558\uba70 \uace0\uac1d\uc758 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub3c4\uad6c\ub294 \ub2e4\uc74c\uc744 \uc704\ud574 \uac1c\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%eb%84%a4%ec%98%a4%eb%b1%85%ed%81%ac%ec%9d%98-5%ea%b0%80%ec%a7%80-%ed%8a%b8%eb%a0%8c%eb%93%9c%ec%97%90-%eb%8c%80%ed%95%b4-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%a0-%ec%82%ac%ed%95%ad\/\">\uc740\ud589 \ubc0f \uae08\uc735 \uae30\uad00 \uc9c0\uc6d0<\/a> \uc0ac\ub78c\ub4e4\uacfc \uc18c\ud1b5\ud558\uae30 \uc704\ud55c \ud0c0\uac9f\ud305 \uc624\ud37c\ub9c1\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud06c\ub9ac\ud14c\uc624\uc758 \uc194\ub8e8\uc158\uc740 \ub9c8\ucf00\ud305 ROI, \uc0dd\uc560 \uac00\uce58, \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uba85\ud655\ud55c \ubaa9\ud45c, \uc6cc\ud06c\ud50c\ub85c\uc6b0 <a href=\"https:\/\/www.investglass.com\/ko\/%ec%9d%80%ed%96%89%ec%9d%80-%ec%b1%84%ed%8c%85gpt%ec%99%80-%eb%a1%9c%eb%b3%b4%ed%8b%b1-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-%ec%9e%90%eb%8f%99%ed%99%94-rpa%eb%a1%9c-%eb%ac%b4%ec%97%87%ec%9d%84\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1093\">\uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ud300 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud574\uc57c \ud569\ub2c8\ub2e4.<\/a>. \uc774 \uc194\ub8e8\uc158\uc740 \ub354 \ub9ce\uc740 \uc0ac\ub78c\uc744 \uace0\uc6a9\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4! \ubcf4\uace0\ub294 \ubcf8\uc5d0\uc11c \uc9c4\ud589\ub429\ub2c8\ub2e4. <a href=\"https:\/\/www.investglass.com\/ko\/%ec%9d%b8%ea%b3%b5%ec%a7%80%eb%8a%a5%ec%9d%b4-%ea%b8%88%ec%9c%b5-%ec%8b%9c%ec%9e%a5%ec%97%90-%eb%af%b8%ec%b9%98%eb%8a%94-%ec%98%81%ed%96%a5%ea%b3%bc-%ec%9d%b8%ed%94%8c%eb%a0%88%ec%9d%b4%ec%85%98\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1863\">\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud6a8\uacfc<\/a> \ub9c8\ucf00\ud305 \ud300\uc774 \ub354 \ucc3d\uc758\uc801\uc73c\ub85c \ud65c\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \uc7a5\ub824\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-advertising\"><strong>\ub514\uc9c0\ud138 \uad11\uace0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub514\uc9c0\ud138 \uad11\uace0\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4, \ubb38\uc790 \uba54\uc2dc\uc9c0, \uc774\uba54\uc77c, \uace0\uac1d \ud3ec\ud138 \ub610\ub294 \uc804\ud654 \ud1b5\ud654\ub97c \ud3ec\ud568\ud55c \uba40\ud2f0\ucc44\ub110 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uacfc \uace0\uac1d\uc5d0\uac8c \uad11\uace0 \ucf58\ud150\uce20\ub97c \uc804\ub2ec\ud558\ub294 \uae30\ub2a5\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub514\uc9c0\ud138 \uad11\uace0\ub294 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uad11\uace0\ub294 \ub2e4\uc2dc \uadf8\ub8f9\ud654\ub429\ub2c8\ub2e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uac80\uc0c9 \uc5d4\uc9c4 \ub9c8\ucf00\ud305<\/strong>. \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uac80\uc0c9 \uc5d4\uc9c4\uc740 Google \ub610\ub294 Bing\uc785\ub2c8\ub2e4. \uc774 \ud68c\uc0ac\ub4e4\uc740 \uc720\ub8cc \uad11\uace0\ub85c \ubc88\ucc3d\ud569\ub2c8\ub2e4. \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\ub97c \uc785\ub825\ud588\uc744 \ub54c \uac00\uc7a5 \uba3c\uc800 \ub178\ucd9c\ub418\uae30 \uc704\ud574 \uae30\uc5c5\ub4e4\uc740 \uad11\uace0 \uc790\ub9ac\ub97c \ub193\uace0 \uacbd\uc7c1\ud560 \uc900\ube44\uac00 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uac00\uaca9\uc740 \ud0a4\uc6cc\ub4dc\uc640 \ud0a4\uc6cc\ub4dc\uc758 \ub9e4\ub825\ub3c4\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\ub514\uc2a4\ud50c\ub808\uc774 \ub9c8\ucf00\ud305<\/strong>. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub9c8\ucf00\ud305\uc740 \uc720\ud29c\ube0c\uc5d0\uc11c \uc2a4\ud3ec\uce20 \uc774\ubca4\ud2b8\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uac70\uc758 \ubaa8\ub4e0 \ud68c\uc0ac\uc5d0 \ub0b4\uc7ac\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/li>\n\n\n\n<li><strong>\uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0<\/strong>. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub9c8\ucf00\ud305\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \ub192\uc774 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305\uc5d0\ub294 LinkedIn, YouTube, Facebook, Instagram \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-investglass-as-a-marketing-automation-tool\"><strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c\ub85c\uc11c\uc758 InvestGlass<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\ub294 \uc2a4\uc704\uc2a4 <a href=\"https:\/\/www.investglass.com\/ko\/%eb%b6%80%eb%8f%99%ec%82%b0-%ea%b0%9c%eb%b0%9c%ec%9e%90%eb%a5%bc-%ec%9c%84%ed%95%9c-crm\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1317\">\uc81c\ub124\ubc14\uc5d0 \ubcf8\uc0ac\ub97c \ub454 CRM\uc774 \uc0c8\ub85c \uac1c\ubc1c\ud55c<\/a> \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158. \uc774\ub7ec\ud55c \uac1c\ubc1c\uc740 \ud3ec\uad04\uc801\uc778 CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c \ub098\uc544\uac00\uae30 \uc704\ud574 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \uac00\uc9c0 \ucd08\uc810\uc758 \uacb0\ud569\uc740 \uc2dc\uc7a5\uc744 \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc62c\uc778\uc6d0 \uace0\uac1d \uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \ub9ac\ub4dc \ucd94\uc801 \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc774 \uacb0\ud569\ub41c CRM\uc73c\ub85c \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uad00\ub9ac\ub97c \ub9de\ucda4\ud654\ud558\uc138\uc694. \uc774 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \ud50c\ub798\ub108\uc640 \uae30\ud0c0 \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \uad00\ub9ac \uc790\ub3d9\ud654 \ub3c4\uad6c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc9c0\ub9cc, \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \uc911\uc810\uc744 \ub454 \uc77c\ubd80 \uac1c\ubc1c\uc774 \uc544\uc9c1 \uc9c4\ud589 \uc911\uc774\uc9c0\ub9cc \ub85c\ub4dc\ub9f5\uc5d0\ub294 \ubd84\uba85\ud788 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/ko\/%eb%ac%b4%eb%a3%8c%eb%a1%9c-%ec%8b%9c%ec%9e%91%ed%95%98%ea%b8%b0\/\">\uc624\ub298 \ubb34\ub8cc \uccb4\ud5d8\uc744 \uc2dc\uc791\ud558\uc138\uc694! \ubaa8\ub450 \uc0ac\uc6a9\ud574 \ubcf4\uc138\uc694!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CRM \uc194\ub8e8\uc158\uc774 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \ub300\uccb4\ud560\uae4c\uc694?<\/p>","protected":false},"author":1,"featured_media":29045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[44],"class_list":["post-29044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can a CRM Replace Marketing Automation 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