{"id":49179,"date":"2026-02-16T19:01:57","date_gmt":"2026-02-16T18:01:57","guid":{"rendered":"https:\/\/www.investglass.com\/?p=49179"},"modified":"2026-02-16T19:02:31","modified_gmt":"2026-02-16T18:02:31","slug":"%e7%b7%8f%e3%82%a2%e3%83%89%e3%83%ac%e3%82%b9%e5%8f%af%e8%83%bd%e5%b8%82%e5%a0%b4%e3%82%bf%e3%83%a0%e3%81%ae%e5%ae%9a%e7%be%a9-%e8%a8%88%e7%ae%97%e6%96%b9%e6%b3%95%e3%81%a8b2b%e3%82%b5%e3%83%bc","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ja\/total-addressable-market-tam-definition-calculation-methods-and-b2b-saas-examples\/","title":{"rendered":"\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\uff08TAM\uff09\uff1a\u5b9a\u7fa9\u3001\u8a08\u7b97\u65b9\u6cd5\u3001B2B SaaS\u306e\u4f8b"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5e02\u5834\u306e\u672c\u5f53\u306e\u5927\u304d\u3055\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u3092\u5de6\u53f3\u3059\u308b\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u3001\u30c8\u30fc\u30bf\u30eb\u30fb\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\uff08TAM\uff09\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u529f\u3084\u52b9\u679c\u7684\u306a\u6226\u7565\u7acb\u6848\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u6295\u8cc7\u5bb6\u306b\u58f2\u308a\u8fbc\u3080\u306b\u305b\u3088\u3001\u88fd\u54c1\u767a\u58f2\u3092\u8a08\u753b\u3059\u308b\u306b\u305b\u3088\u3001\u6b21\u306b\u53c2\u5165\u3059\u308b\u5730\u57df\u3092\u6c7a\u3081\u308b\u306b\u305b\u3088\u3001TAM\u306f\u5317\u6975\u661f\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001TAM\u306e\u610f\u5473\u3001\u5b9f\u8a3c\u6e08\u307f\u306e\u65b9\u6cd5\u3092\u4f7f\u3063\u305f\u8a08\u7b97\u65b9\u6cd5\u3001\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u306eB2B SaaS\u4f01\u696d\u304c\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u7af6\u4e89\u512a\u4f4d\u306b\u5909\u3048\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u6b63\u78ba\u306b\u8aac\u660e\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-total-addressable-market-tam\">TAM\uff08Total Addressable Market\uff09\u3068\u306f\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Total Addressable Market\u306f\u3001\u3057\u3070\u3057\u3070TAM\u3068\u7565\u3055\u308c\u3001\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u5e02\u5834\u3067100%\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u9054\u6210\u3057\u305f\u5834\u5408\u306b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5229\u7528\u3067\u304d\u308b\u53ce\u76ca\u6a5f\u4f1a\u5168\u4f53\u3092\u8868\u3059\u3002TAM\u306f\u3001\u5b8c\u5168\u306a\u6761\u4ef6\u4e0b\u306b\u304a\u3051\u308b\u4e8b\u696d\u30e9\u30a4\u30f3\u306e\u7406\u8ad6\u7684\u306a\u4e0a\u9650\u3067\u3042\u308a\u3001\u5236\u7d04\u304c\u306a\u3044\u5834\u5408\u306b\u4e8b\u696d\u304c\u63d0\u4f9b\u3067\u304d\u308b\u7406\u8ad6\u7684\u306a\u9867\u5ba2\u6570\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u306f\u4e88\u6e2c\u3067\u306f\u306a\u3044\u3002\u6f5c\u5728\u7684\u306a\u898f\u6a21\u3092\u6295\u8cc7\u5bb6\u3001\u53d6\u7de0\u5f79\u4f1a\u3001\u793e\u5185\u30c1\u30fc\u30e0\u306b\u4f1d\u3048\u308b\u305f\u3081\u306e\u6226\u7565\u7acb\u6848\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u6f5c\u5728\u7684\u306a\u5e02\u5834\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001TAM\u306f\u3001\u4f01\u696d\u304c\u5168\u4f53\u7684\u306a\u6a5f\u4f1a\u3092\u8a55\u4fa1\u3057\u3001\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u3088\u308a\u5e83\u3044\u696d\u754c\u3084\u30cb\u30c3\u30c1\u306e\u4e2d\u3067\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u6226\u7565\u3092\u958b\u767a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002TAM\u306f\u3001\u201c\u3053\u308c\u306f\u3069\u306e\u7a0b\u5ea6\u306e\u898f\u6a21\u306b\u306a\u308b\u306e\u304b\uff1f\u201d\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u3066\u3001\u91d1\u92ad\u7684\u4fa1\u5024\u306e\u89b3\u70b9\u304b\u3089\u7b54\u3048\u3092\u63d0\u4f9b\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B SaaS\u3084\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u3067\u306f\u3001TAM\u306f\u901a\u5e38\u3001\u81ea\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u3059\u3079\u3066\u306e\u6f5c\u5728\u9867\u5ba2\u304b\u3089\u306e\u5e74\u9593\u7d4c\u5e38\u53ce\u76ca\uff08ARR\uff09\u3067\u8868\u3055\u308c\u308b\u3002\u8ca9\u58f2\u4f01\u696d\u306e\u5834\u5408 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%bb%e3%82%aa%e3%83%b3%e3%83%9c%e3%83%bc%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0\/\" target=\"_blank\"  rel=\"noopener\" title=\"\u30c7\u30b8\u30bf\u30eb\u30fb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5964\">\u30c7\u30b8\u30bf\u30eb\u30fb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0<\/a> \u9280\u884c\u306b\u3068\u3063\u3066\u306f\u3001TAM\u306f\u3001\u5b9a\u7fa9\u3057\u305f\u5e02\u5834\u306e\u3059\u3079\u3066\u306e\u9280\u884c\u304c\u3001\u53e3\u5ea7\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3067\u6709\u6599\u9867\u5ba2\u3068\u306a\u3063\u305f\u5834\u5408\u306e\u53ce\u76ca\u3092\u793a\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/fr\/\" target=\"_self\">InvestGlass\u3001\u91d1\u878d\u6a5f\u95a2\u5411\u3051\u306b\u69cb\u7bc9\u3055\u308c\u305f\u30b9\u30a4\u30b9\u306e\u30bd\u30d6\u30ea\u30f3CRM\u304a\u3088\u3073\u81ea\u52d5\u5316\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>, InvestGlass\u306f\u3001\u9280\u884c\u3084\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5b9f\u969b\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066TAM\u3092\u7406\u89e3\u3057\u3001\u884c\u52d5\u3059\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7ba1\u7406\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u4e00\u5143\u5316\u3059\u308b\u3053\u3068\u3067\u3001InvestGlass\u306f\u62bd\u8c61\u7684\u306a\u30de\u30fc\u30b1\u30c3\u30c8\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u5b9f\u884c\u53ef\u80fd\u306a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u5909\u3048\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u7528\u306aTAM\u5206\u6790\u306e\u9375\u306f\u3001\u6b63\u78ba\u306a\u5b9a\u7fa9\u306b\u3042\u308b\u3002CRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u300d\u306eTAM\u306f\u5e83\u3059\u304e\u308b\u3002\u305d\u3046\u3067\u306f\u306a\u304f\u3001\u300cAUM5\u5104\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3\u4ee5\u4e0a\u306e\u6b27\u5dde\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u5411\u3051\u30c7\u30b8\u30bf\u30eb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304a\u3088\u3073KYC\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u5b9a\u7fa9\u3059\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u5177\u4f53\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\uff08TAM\uff09\u306e\u8a08\u7b97\u304c\u610f\u5473\u306e\u3042\u308b\u3082\u306e\u306b\u306a\u308a\u3001\u64c1\u8b77\u3067\u304d\u308b\u3082\u306e\u306b\u306a\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u306f\u307e\u305f\u3001\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3068\u6e2c\u5b9a\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306e\u6574\u5408\u6027\u3082\u5fc5\u8981\u3067\u3042\u308b\u3002\u5fa1\u793e\u306e\u5546\u54c1\u304c\u30b9\u30a4\u30b9\u306e\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u3088\u3046\u306a\u7279\u5b9a\u306e\u5e02\u5834\u306e\u307f\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u5834\u5408\u3001TAM\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u696d\u754c\u5168\u4f53\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u7126\u70b9\u3092\u53cd\u6620\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-total-addressable-market-matters-for-b2b-saas-and-financial-institutions\">B2B SaaS\u3068\u91d1\u878d\u6a5f\u95a2\u306b\u3068\u3063\u3066\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u898f\u5236\u5bfe\u8c61\u306e\u91d1\u878d\u6a5f\u95a2\u3001WealthTech\u3001RegTech\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u3068\u3063\u3066\u3001TAM\u306f\u5358\u306a\u308b\u30d4\u30c3\u30c1\u30c7\u30c3\u30ad\u306e\u30b9\u30e9\u30a4\u30c9\u3067\u306f\u306a\u3044\u3002TAM\u306f\u3001\u3069\u3053\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u8cc7\u3057\u3001\u3069\u306e\u5546\u54c1\u3092\u958b\u767a\u3057\u3001\u3069\u306e\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u304b\u3068\u3044\u3046\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u539f\u52d5\u529b\u3068\u306a\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u304c\u65b0\u3057\u3044\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30fb\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u5c0e\u5165\u3059\u308b\u304b\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7ba1\u7406\u6a5f\u80fd\u3092\u62e1\u5f35\u3059\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u969b\u3001TAM\u5206\u6790\u306f\u6295\u8cc7\u306e\u6b63\u5f53\u6027\u3092\u8a3c\u660e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002\u53d6\u7de0\u5f79\u4f1a\u3084\u898f\u5236\u5f53\u5c40\u304c\u6c42\u3081\u308b\u306e\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3078\u306e\u6295\u8cc7\u304c\u3001\u6709\u610f\u7fa9\u306a\u5e02\u5834\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u6301\u3064\u771f\u306e\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306b\u5bfe\u5fdc\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3068\u3044\u3046\u8a3c\u62e0\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u3092\u958b\u767a\u3057\u3066\u3044\u308b\u4f01\u696d\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002TAM\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u304c\u6b27\u5dde\u306e\u9280\u884c\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u304b\u3001\u4e2d\u6771\u306e\u65b0\u8208\u5e02\u5834\u306b\u62e1\u5927\u3059\u308b\u304b\u3001\u4fdd\u967a\u696d\u754c\u5411\u3051\u306e\u6a5f\u80fd\u3092\u958b\u767a\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002\u305d\u308c\u305e\u308c\u306e\u9053\u306b\u306f\u3001\u7570\u306a\u308b\u5bfe\u5fdc\u53ef\u80fd\u306a\u5e02\u5834\u3068\u7af6\u5408\u74b0\u5883\u304c\u3042\u308b\u3002TAM\u5206\u6790\u3092\u4f1a\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u3068\u52b9\u7387\u6027\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u4fa1\u5024\u3092\u5275\u9020\u3067\u304d\u308b\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u5411\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u8cc7\u5bb6\u306f\u8cc7\u91d1\u8abf\u9054\u3084M&amp;A\u8a55\u4fa1\u306e\u969b\u306bTAM\u3092\u7cbe\u67fb\u3057\u307e\u3059\u3002\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30eb\u306f\u3001InvestGlass\u306e\u3088\u3046\u306a\u5927\u898f\u6a21\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3067\u3069\u306e\u3088\u3046\u306b\u6210\u9577\u3067\u304d\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306bTAM\u3092\u898b\u308b\u3001, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab\/\" target=\"_blank\"  rel=\"noopener\" title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5965\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u81ea\u52d5\u5316\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7ba1\u7406\u3002\u8aac\u5f97\u529b\u306e\u3042\u308bTAM\u306f\u3001\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u30fb\u30a2\u30a4\u30c7\u30a3\u30a2\u304c\u6709\u610f\u7fa9\u306a\u30ea\u30bf\u30fc\u30f3\u306b\u307e\u3067\u62e1\u5927\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u4f8b\u3092\u6319\u3052\u3088\u3046\u3002\u6b27\u5dde\u306b\u7d045,000\u306e\u9280\u884c\u30fb\u8a3c\u5238\u4f1a\u793e\u304c\u3042\u308b\u3068\u3059\u308b\u3002CRM\u3068\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5e73\u5747\u5e74\u9593\u5951\u7d04\u984d\u304c5\u4e07\u30e6\u30fc\u30ed\u3060\u3068\u3059\u308b\u3068\u3001\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u5206\u6790\u306b\u3088\u308a\u3001\u305d\u306e\u7279\u5b9a\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306eTAM\u306f2\u51045,000\u4e07\u30e6\u30fc\u30ed\u3068\u306a\u308b\u3002\u3053\u306e\u6570\u5b57\u306f\u3001InvestGlass\u3084\u540c\u69d8\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u55b6\u696d\u52aa\u529b\u306e\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u914d\u5206\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306f\u3001\u53ce\u76ca\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057\u3001\u30ea\u30fc\u30c0\u30fc\u304c\u73fe\u5728\u306e\u53ce\u76ca\u3092TAM\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5341\u5206\u306b\u6d78\u900f\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u3001\u6b21\u306e\u3088\u3046\u306a\u6307\u91dd\u304c\u5f97\u3089\u308c\u307e\u3059\u3002 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/es\/the-4-best-lead-scoring-models-in-2023-examples\/\" target=\"_self\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u8ca9\u58f2\u6226\u7565<\/a> \u6700\u3082\u6709\u671b\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5411\u3051\u3066\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1.png\" alt=\"\u8fd1\u4ee3\u7684\u306a\u30aa\u30d5\u30a3\u30b9\u306b\u91d1\u878d\u306e\u5c02\u9580\u5bb6\u305f\u3061\u304c\u96c6\u307e\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u5e02\u5834\u30c7\u30fc\u30bf\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u8868\u793a\u3059\u308b\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u71b1\u5fc3\u306b\u691c\u8a0e\u3057\u3066\u3044\u308b\u3002\u5f7c\u3089\u306f\u304a\u305d\u3089\u304f\u3001\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\u3092\u8a08\u7b97\u3057\u3001\u4e8b\u696d\u306e\u6210\u9577\u306b\u6709\u671b\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u3002.\" class=\"wp-image-49181\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1.png 1344w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1-300x171.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1-1024x585.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1-768x439.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tam-vs-sam-vs-som-understanding-the-full-market-funnel\">TAM\u5bfeSAM\u5bfeSOM\uff1a\u30d5\u30eb\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a1\u30cd\u30eb\u3092\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30fc\u30bf\u30eb\u30fb\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u306f\u30013\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6700\u521d\u306e\u30ec\u30a4\u30e4\u30fc\u306b\u904e\u304e\u306a\u3044\u3002\u7406\u8ad6\u304b\u3089\u5b9f\u884c\u306b\u79fb\u3059\u306b\u306f\u3001SAM\uff08serviceable addressable market\uff09\u3068SOM\uff08serviceable obtainable market\uff09\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u306f\u3001\u5b9a\u7fa9\u3055\u308c\u305f\u7bc4\u56f2\u5185\u306e\u3059\u3079\u3066\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u7279\u5b9a\u306e\u88fd\u54c1\u3092\u8ca9\u58f2\u3057\u305f\u5834\u5408\u306e\u7dcf\u53ce\u76ca\u6a5f\u4f1a\u3092\u8868\u3059\u3002\u3053\u308c\u306f\u3001\u5236\u7d04\u306e\u306a\u3044\u5e02\u5834\u5168\u4f53\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAM\uff08\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u306a\u5e02\u5834\uff09\u3068\u306f\u3001\u8cb4\u793e\u306e\u73fe\u5728\u306e\u88fd\u54c1\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u3001\u898f\u5236\u4e0a\u306e\u627f\u8a8d\u306b\u3088\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u306aTAM\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u306e\u3053\u3068\u3067\u3059\u3002InvestGlass\u306e\u5834\u5408\u3001\u3053\u308c\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30ea\u30c6\u30fc\u30eb\u30fb\u30d0\u30f3\u30ad\u30f3\u30b0\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3059\u308b\u3088\u308a\u3082\u3001EEA\u3084\u30b9\u30a4\u30b9\u306e\u898f\u5236\u6a5f\u95a2\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002SAM\u306f\u3001\u8a00\u8a9e\u30b5\u30dd\u30fc\u30c8\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u8a8d\u8a3c\u3001\u8ca9\u58f2\u80fd\u529b\u306a\u3069\u306e\u73fe\u5b9f\u7684\u306a\u5236\u9650\u3092\u8003\u616e\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\uff08\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u5e02\u5834\uff09\u3068\u306f\u3001\u4eca\u5f8c3\uff5e5\u5e74\u3067\u7372\u5f97\u3067\u304d\u308b\u73fe\u5b9f\u7684\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001Salesforce\u3001HubSpot\u3001Microsoft Dynamics 365\u3001\u305d\u306e\u4ed6\u306e\u30e9\u30a4\u30d0\u30eb\u4f01\u696d\u3068\u306e\u7af6\u5408\u3092\u8003\u616e\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306eGoogle\u3084CRM\u306eSalesforce\u306e\u3088\u3046\u306b\u3001\u3042\u308b\u5206\u91ce\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u3063\u3066\u3082\u3001\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u306a\u5e02\u5834\u5168\u4f53\u306e\u4e00\u90e8\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u306b\u904e\u304e\u305a\u3001\u6b8b\u308a\u306f\u7af6\u5408\u5404\u793e\u304c\u5206\u3051\u5408\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u8ca9\u58f2\u80fd\u529b\u3001Go-to-Market\u30e2\u30c7\u30eb\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306a\u3069\u3082\u8003\u616e\u3055\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30a4\u30b9\u306b\u7279\u5316\u3057\u305f InvestGlass \u306e\u5c55\u958b\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u91d1\u878d CRM \u306e TAM \u306f 150 \u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u6b27\u5dde\u3068\u4e2d\u6771\u306e SAM \u306f\u3001\u898f\u5236\u306e\u9069\u5408\u6027\u3068\u88fd\u54c1\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066 30 \u5104\u7c73\u30c9\u30eb\u306b\u7d5e\u3089\u308c\u308b\u3002DACH \u3068\u4e2d\u6771\u5e02\u5834\u306e 5 \u5e74\u9593\u306e SOM \u306f 1 \u5104 5,000 \u4e07\u30c9\u30eb\u3067\u3001\u3053\u308c\u306f 5% \u306b\u76f8\u5f53\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9280\u884c\u3001\u4fdd\u967a\u3001\u516c\u5171\u90e8\u9580\u306e\u3088\u3046\u306a\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u91cd\u8996\u3059\u308b\u30bb\u30af\u30bf\u30fc\u3067\u306f\u3001SAM\u3068SOM\u306f\u3001\u7d14\u7c8b\u306a\u9700\u8981\u3060\u3051\u3067\u306a\u304f\u3001\u898f\u5236\u3084\u30c7\u30fc\u30bf\u4e3b\u6a29\u8981\u4ef6\u306b\u3088\u3063\u3066\u3082\u5f62\u6210\u3055\u308c\u308b\u3002InvestGlass\u306e\u3088\u3046\u306b\u30b9\u30a4\u30b9\u306e\u30c7\u30fc\u30bf\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u7c73\u56fd\u3092\u62e0\u70b9\u3068\u3059\u308b\u30af\u30e9\u30a6\u30c9\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u5229\u7528\u3067\u304d\u306a\u3044\u6a5f\u95a2\u306e\u9593\u3067\u3001\u3088\u308a\u5927\u304d\u306aSAM\u3092\u6301\u3064\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-total-addressable-market\">\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\u306e\u7b97\u51fa\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u3092\u8a08\u7b97\u3059\u308b\u552f\u4e00\u306e\u6b63\u3057\u3044\u65b9\u6cd5\u306f\u306a\u3044\u3002\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30c1\u30fc\u30e0\u306f\u3001\u8907\u6570\u306e\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u7d50\u679c\u3092\u30af\u30ed\u30b9\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u3001\u63a8\u8a08\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3066\u3044\u308b\u3002TAM\u7b97\u51fa\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u5e02\u5834\u898f\u6a21\u306e\u8a55\u4fa1\u3060\u3051\u3067\u306a\u304f\u3001\u7af6\u5408\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3068\u5e02\u5834\u5185\u3067\u306e\u4f01\u696d\u306e\u4f4d\u7f6e\u3065\u3051\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u3082\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u4fa1\u5024\u7406\u8ad6\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b\u3002\u5404\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u719f\u5ea6\u3084\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u306b\u5fdc\u3058\u3066\u3001\u9577\u6240\u3068\u77ed\u6240\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u3084\u305d\u306e\u4ed6\u306eB2B SaaS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u3084\u30d0\u30ea\u30e5\u30fc\u30d9\u30fc\u30b9\u306e\u624b\u6cd5\u306e\u65b9\u304c\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3060\u3051\u306b\u983c\u308b\u3088\u308a\u3082\u6b63\u78ba\u306a\u7d50\u679c\u304c\u5f97\u3089\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u306f\u6709\u7528\u306a\u6587\u8108\u3092\u63d0\u4f9b\u3059\u308b\u304c\u3001\u30cb\u30c3\u30c1\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u9069\u7528\u3059\u308b\u3068\u904e\u5927\u8a55\u4fa1\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u624b\u6cd5\u3068\u3082\u3001\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u4fa1\u683c\u8a2d\u5b9a\u3084\u5e74\u9593\u5951\u7d04\u984d\u306b\u95a2\u3059\u308b\u524d\u63d0\u3001\u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u306f\u3001ECB\u306e\u51fa\u7248\u7269\u3001BIS\u306e\u7d71\u8a08\u3001\u5404\u56fd\u306e\u91d1\u878d\u767b\u9332\u3001\u307e\u305f\u306f\u30ac\u30fc\u30c8\u30ca\u30fc\u3084IDC\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u4f01\u696d\u304c\u542b\u307e\u308c\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306e\u30b5\u30d6\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u516c\u5f0f\u3001\u5177\u4f53\u7684\u306aB2B\u306e\u4f8b\u3001\u5404\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4f7f\u7528\u3059\u308b\u969b\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-down-tam-calculation\">\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u306eTAM\u8a08\u7b97<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5e83\u7bc4\u306a\u696d\u754c\u30c7\u30fc\u30bf\u304b\u3089\u51fa\u767a\u3057\u3001\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u304b\u3051\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u3080\u3002\u6700\u3082\u8fc5\u901f\u306a\u65b9\u6cd5\u3060\u304c\u3001\u904e\u5927\u8a55\u4fa1\u306e\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u30012024\u5e74\u306b\u306f\u7d046,000\u5104\u7c73\u30c9\u30eb\u306b\u306a\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u30018%\u304cCRM\u3068\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u306b\u4f7f\u308f\u308c\uff08480\u5104\u7c73\u30c9\u30eb\uff09\u3001\u305d\u306e\u3046\u3061\u306e15%\u304c\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30fb\u30d0\u30f3\u30ad\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u3082\u306e\u306b\u4f7f\u308f\u308c\u308b\uff0872\u5104\u7c73\u30c9\u30eb\uff09\u3002\u3055\u3089\u306b\u6b27\u5dde\u306b\u7d5e\u308a\u8fbc\u3080\u3068\u3001\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8CRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eTAM\u306f25\u5104\u7c73\u30c9\u30eb\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u3053\u3046\u3060\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM\uff1d\uff08\u696d\u754c\u5168\u4f53\u306e\u6d88\u8cbb\u984d\uff09\u00d7\uff08\u30ab\u30c6\u30b4\u30ea\u30fc\u5225\u6d88\u8cbb\u984d\u30b7\u30a7\u30a2\uff09\u00d7\uff08\u5730\u57df\u307e\u305f\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u30d5\u30a3\u30eb\u30bf\u30fc\uff09<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306f\u3001\u6b27\u5dde\u3068\u4e2d\u6771\u306b\u304a\u3051\u308b\u300c\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8CRM\u3068\u30dd\u30fc\u30c8\u30d5\u30a9 \u30ea\u30aa\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300d\u306e\u3088\u3046\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u4e0a\u9650\u3092\u7d20\u65e9\u304f\u7406\u89e3 \u3059\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4f7f\u7528\u3059\u308b\u3002\u3053\u308c\u306f\u3001\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u306e\u898b\u7a4d\u3082\u308a\u306b\u5bfe\u3059\u308b\u5065\u5168\u6027\u306e\u30c1\u30a7\u30c3\u30af\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u306b\u306f\u5927\u304d\u306a\u6b20\u70b9\u304c\u3042\u308b\u3002\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001Salesforce\u3084Microsoft Dynamics\u306e\u3088\u3046\u306a\u7af6\u5408\u4ed6\u793e\u304c\u5927\u307e\u304b\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3055\u308c\u3001\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u304c\u4e0d\u660e\u77ad\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u306f\u53e4\u304f\u3001\u9ad8\u4fa1\u3067\u3001\u624b\u6cd5\u306e\u900f\u660e\u6027\u306b\u6b20\u3051\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u8907\u6570\u306e\u5e02\u5834\u30ec\u30dd\u30fc\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5834\u5408\u3001\u91cd\u8907\u3059\u308b\u5e02\u5834\u3092\u4e8c\u91cd\u306b\u30ab\u30a6\u30f3\u30c8\u3057\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bottom-up-tam-calculation\">\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7TAM\u8a08\u7b97<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5b9f\u969b\u306e\u3001\u3042\u308b\u3044\u306f\u73fe\u5b9f\u7684\u306a\u9867\u5ba2\u6570\u3084\u4fa1\u683c\u8a2d\u5b9a\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u305f\u3081\u3001InvestGlass\u306e\u3088\u3046\u306aSaaS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3068\u3063\u3066\u306f\u308b\u304b\u306b\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u898b\u7a4d\u3082\u308a\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u5e02\u5834\u30c7\u30fc\u30bf\u3092TAM\u306e\u6839\u62e0\u3068\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u7b97\u5f0f\u306f\u7c21\u5358\u3060\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM\uff1d\uff08\u5bfe\u8c61\u30a2\u30ab\u30a6\u30f3\u30c8\u6570\uff09\u00d7\uff08\u5e73\u5747\u5e74\u9593\u5951\u7d04\u91d1\u984d\uff09<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u3001\u5b9a\u7fa9\u3057\u305f\u30a2\u30ab\u30a6\u30f3\u30c8\u30e6\u30cb\u30d0\u30fc\u30b9\u306b\u5b8c\u5168\u306b\u6d78\u900f\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u524d\u63d0\u3068\u3059\u308b\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u6b63\u78ba\u306b\u6570\u3048\u3001\u73fe\u5b9f\u7684\u306a\u5e74\u9593\u5951\u7d04\u984d\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306e\u5834\u5408\u3001\u30b9\u30a4\u30b9\u3068EU\u306e\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5bfe\u8c61\u3068\u3057\u305fCRM\u3068\u30c7\u30b8\u30bf\u30eb\u30fb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306eTAM\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002\u696d\u754c\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u3053\u306e\u5730\u57df\u3067\u306f\u7d043,500\u306e\u72ec\u7acb\u7cfb\u30a6\u30a7\u30eb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u4f1a\u793e\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u304c\u55b6\u696d\u3057\u3066\u3044\u307e\u3059\u3002\u5305\u62ec\u7684\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CRM\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30dd\u30fc\u30c8\u30d5\u30a9 \u30ea\u30aa\u7ba1\u7406\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u5e73\u5747\u5e74\u9593\u5951\u7d04\u984d\u304c 4\u4e075,000\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3\u3068\u3059\u308b\u3068\u3001TAM\u306e\u8a08\u7b97\u7d50\u679c\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3500\u793e\u00d74\u4e075000\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3\uff1d1\u51045750\u4e07\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u72ec\u81ea\u306eCRM\u304a\u3088\u3073\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\u3067\u3001\u3053\u308c\u3089\u306e\u63a8\u5b9a\u5024\u3092\u3055\u3089\u306b\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5168\u4f53\u306e\u4e2d\u592e\u5024\u3068\u5e73\u5747\u7684\u306a\u53d6\u5f15\u898f\u6a21\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u9280\u884c\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u968e\u5c64\u5316\u3055\u308c\u305fTAM\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u3001\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u5e02\u5834\u3092\u30c8\u30c3\u30d7\u30c6\u30a3\u30a2\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u3001\u30d6\u30c6\u30a3\u30c3\u30af\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30d5\u30a1\u30fc\u30e0\u3001\u305d\u306e\u4ed6\u306e\u898f\u5236\u5bfe\u8c61\u4e8b\u696d\u4f53\u306a\u3069\u306e\u660e\u78ba\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u5272\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306aTAM\u5206\u6790\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u6226\u7565\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30c8\u30c3\u30d7\u30c6\u30a3\u30a2\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u306f\u5e74\u9593200,000\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3\u3092\u652f\u6255\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u30d6\u30c6\u30a3\u30c3\u30af\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30d5\u30a1\u30fc\u30e0\u306f15,000\u30b9\u30a4\u30b9\u30d5\u30e9\u30f3\u3092\u652f\u6255\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306f\u9650\u754c\u304c\u3042\u308b\u3002\u30d5\u30a1\u30df\u30ea\u30fc\u30fb\u30aa\u30d5\u30a3\u30b9\u3001\u30a2\u30bb\u30c3\u30c8\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u4fdd\u967a\u4f1a\u793e\u306a\u3069\u3001\u8cb4\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u96a3\u63a5\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u898b\u9003\u3059\u3068\u3001TAM\u3092\u904e\u5c0f\u8a55\u4fa1\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u307e\u305f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u30a2\u30fc\u30ea\u30fc\u30b9\u30c6\u30fc\u30b8\u306e\u4f01\u696d\u306f\u3001\u4fe1\u983c\u3067\u304d\u308bACV\u306e\u4eee\u5b9a\u3092\u78ba\u7acb\u3059\u308b\u306e\u306b\u82e6\u52b4\u3059\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u3088\u3046\u306a\u30ae\u30e3\u30c3\u30d7\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u3001\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3068\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u306e\u7d50\u679c\u3092\u5e73\u5747\u3057\u3066\u3001\u30d6\u30ec\u30f3\u30c9TAM\u3092\u7b97\u51fa\u3059\u308b\u30c1\u30fc\u30e0\u3082\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u904e\u5927\u8a55\u4fa1\u3068\u904e\u5c0f\u8a55\u4fa1\u306e\u4e21\u65b9\u306e\u30ea\u30b9\u30af\u304c\u7de9\u548c\u3055\u308c\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-value-theory-tam-calculation\">\u4fa1\u5024\u7406\u8ad6TAM\u8a08\u7b97<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d0\u30ea\u30e5\u30fc\u7406\u8ad6\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u9867\u5ba2\u306b\u751f\u307f\u51fa\u3059\u7d4c\u6e08\u4fa1\u5024\u306b\u57fa\u3065\u3044\u3066TAM\u3092\u898b\u7a4d\u3082\u308b\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u660e\u78ba\u306a\u904e\u53bb\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u306a\u3044\u65b0\u3057\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u5275\u9020\u3059\u308b\u9769\u65b0\u7684\u306aSaaS\u3084AI\u30c4\u30fc\u30eb\u306b\u7279\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u9867\u5ba2\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u304b\u3089\u5f97\u3089\u308c\u308b\u5e74\u9593\u4fa1\u5024\uff08\u6642\u9593\u306e\u7bc0\u7d04\u3001\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3001\u53ce\u76ca\u306e\u5897\u52a0\uff09\u3092\u898b\u7a4d\u3082\u308a\u3001\u305d\u306e\u4fa1\u5024\u306e\u4e00\u90e8\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u5f7c\u3089\u304c\u5408\u7406\u7684\u306b\u652f\u6255\u3046\u3067\u3042\u308d\u3046\u4fa1\u5024\u306b\u57fa\u3065\u304f\u4fa1\u683c\u3092\u898b\u7a4d\u3082\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KYC\u3068\u9867\u5ba2\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305fInvestGlass\u306eAI\u3068\u81ea\u52d5\u5316\u30e2\u30b8\u30e5\u30fc\u30eb\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4e2d\u898f\u6a21\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u3067\u306f\u73fe\u5728\u300150\u4eba\u306e\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u624b\u4f5c\u696d\u3067KYC\u306e\u5be9\u67fb\u306b\u5e74\u959340\u4e07\u30e6\u30fc\u30ed\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u3002. <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ja\/kyc%e6%a4%9c%e8%a8%bc%e3%82%92%e8%87%aa%e5%8b%95%e5%8c%96%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95-%e3%82%b2%e3%83%bc%e3%83%a0%e3%82%92%e8%87%aa%e5%8b%95%e5%8c%96%e3%81%97%e3%81%a6%e9%96%8b%e7%99%ba\/\" target=\"_self\">\u30a4\u30f3\u30d9\u30b9\u30c8\u30b0\u30e9\u30b9\u306e\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/a> \u306f\u3001\u3053\u306e\u30b3\u30b9\u30c8\u309240%\u524a\u6e1b\u3057\u3001\u5e74\u9593160,000\u30e6\u30fc\u30ed\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u5408\u7406\u7684\u306a\u8cb7\u3044\u624b\u306f\u3001\u3053\u306e\u4fa1\u5024\u306e25\uff5e30%\u3092\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u652f\u6255\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u3053\u308c\u306f\u5e74\u959340,000\uff5e48,000\u30e6\u30fc\u30ed\u306e\u652f\u6255\u3044\u610f\u6b32\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6982\u5ff5\u7684\u306a\u516c\u5f0f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM\uff1d\uff08\u5bfe\u8c61\u9867\u5ba2\u6570\uff09\u00d7\uff08\u4fa1\u5024\u30d9\u30fc\u30b9\u306e\u5e74\u9593\u4fa1\u683c\uff09<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b27\u5dde\u306e2,000\u306e\u9280\u884c\u304c\u540c\u69d8\u306e\u81ea\u52d5\u5316\u306e\u6069\u6075\u3092\u53d7\u3051\u3089\u308c\u308b\u3068\u3059\u308c\u3070\u3001\u3053\u306e\u7279\u5b9a\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306e\u4fa1\u5024\u30d9\u30fc\u30b9\u306eTAM\u306f8,000\u4e07\u30e6\u30fc\u30ed\u304b\u30899,600\u4e07\u30e6\u30fc\u30ed\u306b\u9054\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30bb\u30aa\u30ea\u30fc\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u65b0\u3057\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u4f5c\u308b\u969b\u306b\u7279\u306b\u6709\u52b9\u3067\u3042\u308b\u3002\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u305f\u3081\u306eAI\u30b3\u30d1\u30a4\u30ed\u30c3\u30c8\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30fb\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3001\u4e88\u6e2c\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u30fb\u30c4\u30fc\u30eb\u306a\u3069\u306f\u3001IT\u4e88\u7b97\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002\u4fa1\u5024\u7406\u8ad6\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u306e\u8ef8\u3092\u78ba\u7acb\u3057\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u4f1d\u3048\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3b\u306a\u30ea\u30b9\u30af\u306f\u4e3b\u89b3\u6027\u3067\u3042\u308b\u3002\u4fa1\u5024\u306e\u898b\u7a4d\u3082\u308a\u306f\u3001\u5927\u304d\u304f\u7570\u306a\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u9867\u5ba2\u306e\u696d\u52d9\u306b\u95a2\u3059\u308b\u4eee\u5b9a\u306b\u4f9d\u5b58\u3059\u308b\u3002\u4fa1\u5024\u7406\u8ad6\u3068\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u306e\u691c\u8a3c\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u304c\u5f37\u5316\u3055\u308c\u308b\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1.png\" alt=\"\u69d8\u3005\u306a\u8ca1\u52d9\u6307\u6a19\u3084\u30c1\u30e3\u30fc\u30c8\u3092\u8868\u793a\u3059\u308b\u6700\u65b0\u306e\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304c\u7279\u5fb4\u3067\u3001\u4f01\u696d\u304c\u5e02\u5834\u306e\u53ef\u80fd\u6027\u3084\u53ce\u76ca\u6a5f\u4f1a\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u52d5\u5411\u3092\u7406\u89e3\u3057\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3092\u30cf\u30a4\u30e9\u30a4\u30c8\u3057\u3066\u3044\u307e\u3059\u3002.\" class=\"wp-image-49180\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1.png 1344w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1-300x171.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1-1024x585.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1-768x439.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-segments-and-target-market-identifying-who-makes-up-your-tam\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834TAM\u3092\u69cb\u6210\u3059\u308b\u4eba\u7269\u3092\u7279\u5b9a\u3059\u308b<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-segments-and-target-market-identifying-who-makes-up-your-tam-0\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834TAM\u3092\u69cb\u6210\u3059\u308b\u4eba\u7269\u3092\u7279\u5b9a\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4fe1\u983c\u3067\u304d\u308b TAM\uff08Total Addressable Market\uff1a\u7372\u5f97\u53ef\u80fd\u306a\u6700\u5927\u306e\u5e02\u5834\u898f\u6a21\uff09\u5206\u6790\u306e\u790e\u3068\u306a\u308a\u307e\u3059\u3002\u7279\u306b BtoB SaaS \u3084 InvestGlass \u306e\u3088\u3046\u306a\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3044\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u8ab0\u3067\u3042\u308b\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u898f\u6a21\u306e\u63a8\u5b9a\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3001\u305d\u3057\u3066\u4e8b\u696d\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u55b6\u696d\u6226\u7565\u306e\u958b\u767a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3068\u306f\u3001\u8cb4\u793e\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3067\u5bfe\u8c61\u3068\u3059\u308b\u7279\u5b9a\u306e\u7d44\u7e54\u3084\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u96c6\u56e3\u3067\u3059\u3002\u3053\u306e\u96c6\u56e3\u3092\u7279\u5b9a\u3059\u308b\u306b\u306f\u3001\u696d\u754c\u306e\u30cb\u30fc\u30ba\u3001\u898f\u5236\u8981\u4ef6\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u53b3\u5bc6\u306a\u5e02\u5834\u8abf\u67fb\u304c\u5fc5\u8981\u3067\u3059\u3002\u5730\u7406\u3001\u4f01\u696d\u898f\u6a21\u3001\u898f\u5236\u72b6\u6cc1\u3001\u6280\u8853\u5c0e\u5165\u306a\u3069\u306e\u57fa\u6e96\u3092\u7528\u3044\u3066\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u6709\u671b\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u7406\u8ad6\u7684\u306a\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u672a\u958b\u62d3\u306e\u5e02\u5834\u3084\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001InvestGlass\u306f\u3001\u30c7\u30fc\u30bf\u4e3b\u6a29\u306b\u53b3\u3057\u3044\u30b9\u30a4\u30b9\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u3084\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u308b\u56fd\u969b\u5e02\u5834\u306e\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u5bfe\u5fdc\u53ef\u80fd\u306a\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3067\u3001TAM\u306f\u62bd\u8c61\u7684\u306a\u53ef\u80fd\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u73fe\u5b9f\u306e\u5e02\u5834\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u53cd\u6620\u3057\u305f\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u5b9a\u7fa9\u3057\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u73fe\u5728\u306e\u88fd\u54c1\u6a5f\u80fd\u3001\u898f\u5236\u5f53\u5c40\u306e\u627f\u8a8d\u3001\u304a\u3088\u3073\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u8003\u616e\u3057\u3066\u3001\u4f1a\u793e\u304c\u73fe\u5b9f\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3001\u7dcf\u7372\u5f97\u53ef\u80fd\u5e02\u5834 (TAM) \u306e\u4e00\u90e8\u3067\u3042\u308b\u3001\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u7372\u5f97\u53ef\u80fd\u5e02\u5834 (SAM) \u3092\u63a8\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u3053\u3067\u3001\u5e02\u5834\u8abf\u67fb\u3068\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u304c\u975e\u5e38\u306b\u5f79\u7acb\u3061\u3001\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u9867\u5ba2\u306e\u597d\u307f\u3001\u304a\u3088\u3073\u7af6\u4e89\u74b0\u5883\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\uff08Serviceable Obtainable Market\uff1a\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u306a\u5e02\u5834\uff09\u306f\u3001\u3055\u3089\u306b\u7126\u70b9\u3092\u7d5e\u3063\u305f\u3082\u306e\u3067\u3001\u81ea\u793e\u306e\u65e2\u5b58\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u30ea\u30bd\u30fc\u30b9\u3067\u77ed\u671f\u9593\u306b\u7372\u5f97\u3067\u304d\u308bSAM\u306e\u30b7\u30a7\u30a2\u3092\u793a\u3059\u3002SOM\u3092\u7b97\u51fa\u3059\u308b\u306b\u306f\u3001\u5e02\u5834\u30ea\u30fc\u30c0\u30fc\u3084\u3059\u3067\u306b\u78ba\u7acb\u3055\u308c\u305f\u30e9\u30a4\u30d0\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u3001\u81ea\u793e\u306e\u7af6\u4e89\u4e0a\u306e\u5730\u4f4d\u3001\u8ca9\u58f2\u6226\u7565\u3001\u63d0\u4f9b\u3059\u308b\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u6848\u306b\u3064\u3044\u3066\u3001\u660e\u78ba\u306a\u76ee\u3067\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91d1\u92ad\u7684\u4fa1\u5024\u3092\u898b\u7a4d\u3082\u308b\u305f\u3081\u306b\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u30d0\u30ea\u30e5\u30fc\u7406\u8ad6\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7528\u3044\u308b\u3002\u3053\u306e\u624b\u6cd5\u3067\u306f\u3001\u81ea\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u6f5c\u5728\u9867\u5ba2\u306b\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u305d\u306e\u4fa1\u5024\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5bfe\u4fa1\u3092\u652f\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3002\u77e5\u899a\u4fa1\u5024\u3068\u652f\u6255\u3044\u610f\u6b32\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u6a5f\u4f1a\u3092\u6700\u5927\u5316\u3057\u3001\u5e02\u5834\u306e\u671f\u5f85\u306b\u6cbf\u3046\u3088\u3046\u306a\u4fa1\u683c\u6226\u7565\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u7279\u306bB2B SaaS\u304a\u3088\u3073\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u4f01\u696d\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u5730\u57df\u5185\u306e\u898f\u5236\u9280\u884c\u6570\u306b\u5e74\u9593\u5e73\u5747\u5951\u7d04\u5358\u4fa1\u3092\u4e57\u7b97\u3059\u308b\u306a\u3069\u3001\u500b\u3005\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304b\u3089\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u7dcf\u7372\u5f97\u53ef\u80fd\u5e02\u5834\uff08TAM\uff09\u306e\u59ff\u3092\u63cf\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3084\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306b\u78ba\u56fa\u305f\u308b\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u308b\u3044\u306f\u3001\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u696d\u754c\u30c7\u30fc\u30bf\u3068\u5e02\u5834\u30ec\u30dd\u30fc\u30c8\u3092\u6d3b\u7528\u3057\u3066\u5168\u4f53\u7684\u306a\u5e02\u5834\u898f\u6a21\u3092\u63a8\u5b9a\u3057\u3001\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u304b\u3051\u3066\u7279\u5b9a\u306e\u5bfe\u5fdc\u53ef\u80fd\u306a\u5e02\u5834\u306b\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u5e02\u5834\u306e\u53ef\u80fd\u6027\u3092\u30cf\u30a4\u30ec\u30d9\u30eb\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u5206\u6790\u3084\u30d0\u30ea\u30e5\u30fc\u7406\u8ad6\u304b\u3089\u306e\u6d1e\u5bdf\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u306e\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u7d42\u7684\u306b\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7279\u5b9a\u3057\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3001\u6301\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u4fa1\u5024\u7406\u8ad6\u3001\u305d\u3057\u3066\u5805\u7262\u306a\u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001InvestGlass\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u65b0\u3057\u3044\u53ce\u76ca\u6a5f\u4f1a\u3092\u767a\u6398\u3057\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u529b\u5b66\u306b\u9069\u5fdc\u3057\u3001\u78ba\u7acb\u3055\u308c\u305f\u5730\u57df\u3067\u3042\u308c\u3001\u65b0\u8208\u306e\u56fd\u969b\u5e02\u5834\u3067\u3042\u308c\u3001\u6700\u3082\u6709\u671b\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u97ff\u304f\u55b6\u696d\u6226\u7565\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u4eca\u65e5\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068TAM\uff08Total Addressable Market\uff09\u5206\u6790\u306f\u3001\u5358\u306a\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3067\u306f\u306a\u304f\u3001\u7af6\u4e89\u4e0a\u306e\u5fc5\u9808\u4e8b\u9805\u3067\u3059\u3002\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u306a\u5e02\u5834\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u7d99\u7d9a\u7684\u306b\u6d17\u7df4\u3055\u305b\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u306b\u9069\u5408\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306fTAM\u304a\u3088\u3073SOM\uff08Serviceable Obtainable Market\uff09\u306e\u3088\u308a\u5927\u304d\u306a\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u4f4d\u7f6e\u306b\u5c31\u304f\u3053\u3068\u304c\u3067\u304d\u3001\u77ed\u671f\u304a\u3088\u3073\u9577\u671f\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-total-addressable-market-examples-including-a-wealthtech-case\">\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\u4f8b\uff08\u30a6\u30a7\u30eb\u30b9\u30c6\u30c3\u30af\u4e8b\u4f8b\u3092\u542b\u3080\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u4f8b\u306f\u3001\u62bd\u8c61\u7684\u306aTAM\u306e\u6982\u5ff5\u3092\u5b9f\u884c\u53ef\u80fd\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u5909\u3048\u307e\u3059\u3002\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u304b\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3092\u907f\u3051\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u540d\u306aAirbnb\u306e\u30d4\u30c3\u30c1\u30c7\u30c3\u30ad\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002\u521d\u671f\u306e\u6295\u8cc7\u5bb6\u305f\u3061\u306f\u3001\u30db\u30c6\u30eb\u4e88\u7d04\u3001\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u3001\u4ee3\u66ff\u5bbf\u6cca\u65bd\u8a2d\u3092\u5de8\u5927\u306a\u6a5f\u4f1a\u306b\u7d50\u3073\u3064\u3051\u308bTAM\u3092\u898b\u305b\u3089\u308c\u305f\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30d5\u30a3\u30c3\u30c8\u304c\u5b8c\u5168\u306b\u8a3c\u660e\u3055\u308c\u308b\u524d\u3067\u3042\u3063\u3066\u3082\u3001\u8cc7\u91d1\u3092\u78ba\u4fdd\u3059\u308b\u306e\u306b\u5f79\u7acb\u3063\u305f\u3002\u6559\u8a13\uff1a\u7af6\u5408\u3059\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u3060\u3051\u3067\u306a\u304f\u3001\u89e3\u6c7a\u3059\u308b\u554f\u984c\u3092\u4e2d\u5fc3\u306bTAM\u3092\u7d44\u307f\u7acb\u3066\u3088\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306b\u3001InvestGlass\u306b\u95a2\u9023\u3059\u308b\u8a73\u7d30\u306aB2B SaaS\u306e\u4f8b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u76ee\u6a19\u306f\u3001\u201c\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u3068\u30a6\u30a7\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u305f\u3081\u306e\u30b9\u30a4\u30b9\u3067\u30db\u30b9\u30c8\u3055\u308c\u308bCRM\u3068\u30c7\u30b8\u30bf\u30eb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 \u201d\u306eTAM\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u59cb\u3081\u3088\u3046\u696d\u754c\u30ea\u30b5\u30fc\u30c1\u3068\u898f\u5236\u5f53\u5c40\u3078\u306e\u5c4a\u51fa\u66f8\u985e\u306b\u3088\u308b\u3068\u3001\u30b9\u30a4\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u30aa\u30fc\u30b9\u30c8\u30ea\u30a2\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30d9\u30cd\u30eb\u30af\u30b9\u3067\u7d044,200\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u3001\u30a6\u30a7\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u72ec\u7acb\u7cfb\u30a2\u30bb\u30c3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u55b6\u696d\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u3092\u898f\u6a21\u5225\u306b\u5206\u985e\u3059\u308b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>\u30bb\u30b0\u30e1\u30f3\u30c8<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u30ab\u30a6\u30f3\u30c8<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u5e73\u5747ACV<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u30bb\u30b0\u30e1\u30f3\u30c8TAM<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u5927\u624b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\uff08\u904b\u7528\u8cc7\u7523\u7dcf\u984d100\u5104\u30e6\u30fc\u30ed\u8d85\uff09<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>150<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>180,000\u30e6\u30fc\u30ed<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>2700\u4e07\u30e6\u30fc\u30ed<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u4e2d\u898f\u6a21\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>850<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>55,000\u30e6\u30fc\u30ed<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>4,675\u4e07\u30e6\u30fc\u30ed<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u30d6\u30c6\u30a3\u30c3\u30af\u578b\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30d5\u30a1\u30fc\u30e0<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>3,200<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>18,000\u30e6\u30fc\u30ed<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>5,760\u4e07\u30e6\u30fc\u30ed<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u5408\u8a08<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><strong>4,200<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><\/td><td colspan=\"1\" rowspan=\"1\"><p><strong>1\u51043135\u4e07\u30e6\u30fc\u30ed<\/strong><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7TAM\u306f\u7d041\u51043,100\u4e07\u30e6\u30fc\u30ed\u3067\u3001\u3053\u306e\u7279\u5b9a\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7dcf\u9700\u8981\u3092\u8868\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAM\u306b\u5411\u304b\u3063\u3066\u7d5e\u308a\u8fbc\u3080\u306b\u306f\u3001\u30d5\u30a3\u30eb\u30bf\u3092\u9069\u7528\u3057\u307e\u3059\u3002\u30b9\u30a4\u30b9\u306e\u30c7\u30fc\u30bf\u4e3b\u6a29\u3092\u512a\u5148\u3059\u308b\u304b\u3001\u30aa\u30f3\u30d7\u30ec\u30df\u30b9\u306e\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u306e\u306f\u3001\u304a\u305d\u3089\u304f\u3053\u308c\u3089\u306e\u4f01\u696d\u306e\u3046\u306160%\u3060\u3051\u3067\u3042\u308d\u3046\u3002\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u53ef\u80fd\u306a\u5e02\u5834\u306f7,900\u4e07\u30e6\u30fc\u30ed\u306b\u7d5e\u3089\u308c\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\u306b\u3064\u3044\u3066\u306f\u30015\u5e74\u9593\u306e\u73fe\u5b9f\u7684\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002Salesforce\u3084HubSpot\u3068\u306e\u7af6\u5408\u3092\u8003\u616e\u3057\u3001\u5f37\u529b\u306a\u5b9f\u884c\u529b\u3092\u3082\u3063\u3066\u3059\u308c\u3070\u30018\uff5e12%\u306eSAM\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306f\u91ce\u5fc3\u7684\u3067\u306f\u3042\u308b\u304c\u9054\u6210\u53ef\u80fd\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u5e74\u9593\u7d4c\u5e38\u53ce\u76ca\u3067630\u4e07\u30e6\u30fc\u30ed\u304b\u3089950\u4e07\u30e6\u30fc\u30ed\u306eSOM\u3092\u3082\u305f\u3089\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306f\u3001\u72ec\u81ea\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u5bfe\u3059\u308b\u5b9f\u969b\u306e\u53ce\u76ca\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001TAM\u5206\u6790\u3067\u7279\u5b9a\u3055\u308c\u305f\u6700\u3082\u6709\u671b\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u3082\u898b\u8fbc\u307f\u306e\u3042\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u55b6\u696d\u52aa\u529b\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-mistakes-and-pitfalls-in-tam-analysis\">TAM\u5206\u6790\u306e\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3068\u843d\u3068\u3057\u7a74<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u306f\u3057\u3070\u3057\u3070\u8aa4\u89e3\u3055\u308c\u305f\u308a\u8aa4\u7528\u3055\u308c\u305f\u308a\u3057\u3066\u3001\u904e\u5927\u306a\u671f\u5f85\u3084\u8aa4\u3063\u305f\u30ea\u30bd\u30fc\u30b9\u306e\u5272\u308a\u5f53\u3066\u306b\u3064\u306a\u304c\u308b\u3002\u3053\u3046\u3057\u305f\u843d\u3068\u3057\u7a74\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e02\u5834\u5168\u4f53\u3092\u6570\u3048\u305f\u904e\u5927\u8a55\u4fa1\u3002.<\/strong> \u3088\u304f\u3042\u308b\u9593\u9055\u3044\u306f\u3001\u4e16\u754c\u306e\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u5168\u4f53\u3092\u81ea\u793e\u306eTAM\u3060\u3068\u4e3b\u5f35\u3059\u308b\u3053\u3068\u3060\u3002\u6b27\u5dde\u306e\u9280\u884c\u306b\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u8ca9\u58f2\u3059\u308b\u5834\u5408\u3001\u3042\u306a\u305f\u306eTAM\u306f6,000\u5104\u7c73\u30c9\u30eb\u306e\u4e16\u754c\u306e\u9280\u884cIT\u5e02\u5834\u3067\u306f\u306a\u3044\u3002\u3042\u306a\u305f\u306e\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u5730\u7406\u7684\u7bc4\u56f2\u306b\u95a2\u9023\u3059\u308b\u7279\u5b9a\u306e\u30b5\u30d6\u5e02\u5834\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u898f\u5236\u4e0a\u306e\u5236\u7d04\u3092\u7121\u8996\u3059\u308b\u3002.<\/strong> \u898f\u5236\u696d\u754c\u306e\u5834\u5408\u3001TAM\u306f\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u8981\u4ef6\u3092\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002FINMA\u3084FCA\u8a8d\u8a3c\u306e\u306a\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u73fe\u5b9f\u7684\u306b\u30b9\u30a4\u30b9\u3084\u82f1\u56fd\u306e\u9280\u884c\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u3002InvestGlass\u306e\u30b9\u30a4\u30b9\u306e\u30c7\u30fc\u30bf\u4e3b\u6a29\u3068\u3044\u3046\u4f4d\u7f6e\u3065\u3051\u306f\u3001\u7c73\u56fd\u306e\u30af\u30e9\u30a6\u30c9\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306e\u5229\u7528\u3092\u5236\u9650\u3055\u308c\u3066\u3044\u308b\u6a5f\u95a2\u306e\u9593\u3067SAM\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u304c\u3001\u3053\u306e\u540c\u3058\u8981\u56e0\u306f\u3001\u7570\u306a\u308b\u898f\u5236\u306e\u55dc\u597d\u3092\u6301\u3064\u5e02\u5834\u3067\u306eTAM\u3092\u5236\u9650\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9867\u5ba2\u30bf\u30a4\u30d7\u9593\u3067\u4e00\u69d8\u306aACV\u3092\u60f3\u5b9a\u3002.<\/strong> \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30fb\u30d0\u30f3\u30af\u306f\u3001\u30d6\u30c6\u30a3\u30c3\u30af\u30fb\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3088\u308a\u3082\u5287\u7684\u306b\u591a\u304f\u306e\u5831\u916c\u3092\u652f\u6255\u3063\u3066\u3044\u308b\u3002\u3059\u3079\u3066\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u5358\u4e00\u306e\u5e73\u5747\u53ce\u76ca\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3001TAM\u3092\u6b6a\u3081\u308b\u3002\u5b9f\u969b\u306e\u5e02\u5834\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3068\u4fa1\u683c\u5dee\u5225\u5316\u3092\u53cd\u6620\u3057\u305f\u968e\u5c64\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u898b\u51fa\u3057\u306e\u6570\u5b57\u3092\u691c\u8a3c\u3082\u305b\u305a\u306b\u30b3\u30d4\u30fc\u3059\u308b\u3002.<\/strong> \u5e02\u5834\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u3057\u3070\u3057\u3070\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u5927\u307e\u304b\u306b\u5b9a\u7fa9\u3059\u308b\u3002\u4e16\u754cCRM\u5e02\u5834\u300d\u306e800\u5104\u7c73\u30c9\u30eb\u3068\u3044\u3046\u6570\u5b57\u306b\u306f\u3001\u6d88\u8cbb\u8005\u5411\u3051\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u30c4\u30fc\u30eb\u3001\u4f01\u696d\u5411\u3051\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u898f\u5236\u5bfe\u8c61\u306e\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u6271\u3063\u3066\u3044\u308b\u306e\u306f\u3054\u304f\u4e00\u90e8\u3067\u3059\u3002\u5e38\u306b\u3001\u898b\u51fa\u3057\u306e\u6570\u5b57\u3092\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u89e3\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM\u3092\u9759\u7684\u306a\u3082\u306e\u3068\u3057\u3066\u6271\u3046\u3002.<\/strong> \u5e02\u5834\u306f\u898f\u5236\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c0e\u5165\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u3088\u3063\u3066\u9032\u5316\u3059\u308b\u3002\u6b27\u5dde\u3067\u306fMiFID II\u4ee5\u964d\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u7d71\u5408\u3057\u305fCRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u9700\u8981\u304c\u6025\u5897\u3057\u305f\u3002\u4e2d\u6771\u5e02\u5834\u3067\u306f\u65b0\u305f\u306a\u30c7\u30fc\u30bf\u5c45\u4f4f\u30eb\u30fc\u30eb\u304c\u5c0e\u5165\u3055\u308c\u3001\u3053\u308c\u307e\u3067\u672a\u958b\u62d3\u3060\u3063\u305f\u5e02\u5834\u304c\u958b\u62d3\u3055\u308c\u3064\u3064\u3042\u308b\u3002TAM\u306e\u898b\u7a4d\u3082\u308a\u306f\u3001\u6bce\u5e74\u307e\u305f\u306f\u5e02\u5834\u306e\u5927\u304d\u306a\u5909\u5316\u304c\u3042\u3063\u305f\u5f8c\u306b\u66f4\u65b0\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7834\u58ca\u7684\u306a\u53ef\u80fd\u6027\u3092\u904e\u5c0f\u8a55\u4fa1\u3002.<\/strong> \u9006\u306b\u3001\u73fe\u5728\u306e\u5e02\u5834\u898f\u6a21\u3092\u91cd\u8996\u3059\u308b\u3042\u307e\u308a\u3001\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u30c1\u30fc\u30e0\u3082\u3042\u308b\u3002AI\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u9867\u5ba2\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3084\u81ea\u52d5\u5316\u3055\u308c\u305fKYC\u306f\u3001\u5f93\u6765\u306eIT\u4e88\u7b97\u533a\u5206\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u3001\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u5e02\u5834\u306e\u53ef\u80fd\u6027\u3092\u751f\u307f\u51fa\u3059\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306e\u9867\u5ba2\u306f\u3001\u5916\u90e8\u306e\u696d\u754c\u30ea\u30b5\u30fc\u30c1\u3068InvestGlass\u306b\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001KYC\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7ba1\u7406\u304b\u3089\u306e\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u843d\u3068\u3057\u7a74\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001TAM\u306f\u7406\u8ad6\u7684\u306a\u4eee\u5b9a\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u884c\u52d5\u306b\u6839\u62e0\u3092\u7f6e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-tam-in-strategic-and-operational-planning\">\u6226\u7565\u30fb\u4e8b\u696d\u8a08\u753b\u306b\u304a\u3051\u308bTAM\u306e\u6d3b\u7528\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u5206\u6790\u306f\u3001\u5177\u4f53\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3068\u7d50\u3073\u3064\u3044\u3066\u521d\u3081\u3066\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u3002\u6700\u9ad8\u306e\u30c1\u30fc\u30e0\u306f\u3001\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u88fd\u54c1\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3001\u30c6\u30ea\u30c8\u30ea\u30fc\u8a2d\u8a08\u3001\u30ce\u30eb\u30de\u8a2d\u5b9a\u3001\u8cc7\u672c\u914d\u5206\u306b\u53cd\u6620\u3055\u305b\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SaaS\u4f01\u696d\u3084\u91d1\u878d\u6a5f\u95a2\u306f\u3001TAM\u3068SAM\u3092\u4f7f\u3063\u3066\u5730\u57df\u3084\u696d\u7a2e\u3054\u3068\u306e\u53ce\u76ca\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3002\u30c9\u30a4\u30c4\u306e\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5411\u3051\u306eTAM\u304c2,500\u4e07\u30e6\u30fc\u30ed\u3067\u30013\u5e74\u9593\u306710%\u306eSOM\u3092\u76ee\u6a19\u3068\u3059\u308b\u5834\u5408\u3001\u5fc5\u8981\u306a\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u55b6\u696d\u4eba\u54e1\u3092\u9006\u7b97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306e\u304a\u5ba2\u69d8\u306fCRM\u5185\u3067\u76f4\u63a5TAM\u30c7\u30fc\u30bf\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u56fd\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u30bf\u30a4\u30d7\u3001\u898f\u5236\u4f53\u5236\u3001AUM\u30c6\u30a3\u30a2\u306b\u3088\u3063\u3066\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8abf\u6574\u3057\u3001\u6700\u3082\u6f5c\u5728\u529b\u306e\u9ad8\u3044\u30af\u30e9\u30b9\u30bf\u30fc\u3078\u306e\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u512a\u5148\u3055\u305b\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u6226\u7565\u304c\u6700\u3082\u9b45\u529b\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u7372\u5f97\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u30fb\u30de\u30cd\u30b8\u30e3\u30fc\u3068\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e3\u30fc\u306f\u3001TAM\u306e\u6d1e\u5bdf\u3092\u4f7f\u3063\u3066\u3001\u5782\u76f4\u7684\u306a\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u72ec\u7acb\u7cfb\u30a2\u30bb\u30c3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304cTAM\u306e40%\u3092\u5360\u3081\u306a\u304c\u3089\u3001\u73fe\u5728\u306e\u53ce\u76ca\u304c15%\u306b\u904e\u304e\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u30ae\u30e3\u30c3\u30d7\u306f\u6210\u9577\u6a5f\u4f1a\u304c\u5341\u5206\u306b\u6d78\u900f\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002InvestGlass\u306f\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8ffd\u8de1\u3067\u304d\u308b\u305f\u3081\u3001\u30c1\u30fc\u30e0\u306f\u5e74\u5358\u4f4d\u3067\u306f\u306a\u304f\u56db\u534a\u671f\u5358\u4f4d\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30b9\u30af\u30fb\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30c1\u30fc\u30e0\u3082TAM\u5206\u6790\u304b\u3089\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3069\u306e\u898f\u5236\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6700\u5927\u306eSAM\u3092\u751f\u307f\u51fa\u3059\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u88fd\u54c1\u958b\u767a\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u306b\u5f79\u7acb\u3064\u3002\u30eb\u30af\u30bb\u30f3\u30d6\u30eb\u30af\u306e\u898f\u5236\u8981\u4ef6\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u30012,000\u4e07\u30e6\u30fc\u30ed\u306e\u8ffd\u52a0\u7684\u306aSAM\u3092\u7372\u5f97\u3067\u304d\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u6295\u8cc7\u306f\u5c0f\u898f\u6a21\u5e02\u5834\u3088\u308a\u3082\u512a\u5148\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u306f\u3001\u5e74\u6b21\u4e88\u7b97\u30013\u30ab\u5e74\u6226\u7565\u8a08\u753b\u3001\u4e2d\u6771\u3084\u30a2\u30b8\u30a2\u306a\u3069\u306e\u56fd\u969b\u5e02\u5834\u3078\u306e\u53c2\u5165\u306b\u95a2\u3059\u308b\u53d6\u7de0\u5f79\u4f1a\u30ec\u30d9\u30eb\u306e\u8b70\u8ad6\u306a\u3069\u3001\u5b9a\u671f\u7684\u306a\u8a08\u753b\u30b5\u30a4\u30af\u30eb\u306b\u53cd\u6620\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002InvestGlass\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u3001\u624b\u52d5\u3067\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u304c\u3053\u306e\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1.png\" alt=\"\u3053\u306e\u753b\u50cf\u306f\u3001\u4f1a\u8b70\u5ba4\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u306b\u6620\u3057\u51fa\u3055\u308c\u305f\u56f3\u8868\u3092\u898b\u306a\u304c\u3089\u3001\u5e02\u5834\u8abf\u67fb\u3084\u6f5c\u5728\u9867\u5ba2\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u306b\u3064\u3044\u3066\u5c02\u9580\u5bb6\u304c\u8b70\u8ad6\u3057\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u4f1a\u8b70\u3092\u63cf\u3044\u3066\u3044\u308b\u3002\u3053\u306e\u5834\u9762\u3067\u306f\u3001TAM\uff08Total Addressable Market\uff09\u3092\u7406\u89e3\u3057\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u52b9\u679c\u7684\u306b\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u8ca9\u58f2\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u5f37\u8abf\u3055\u308c\u3066\u3044\u308b\u3002.\" class=\"wp-image-49182\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1.png 1344w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1-300x171.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1-1024x585.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1-768x439.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-crm-ai-and-automation-to-refine-your-tam-with-investglass\">CRM\u3001AI\u3001\u81ea\u52d5\u5316\u3092\u6d3b\u7528\u3057\u3066TAM\u3092\u6d17\u7df4\u3055\u305b\u308b\uff08InvestGlass\u3068\u3068\u3082\u306b\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9759\u7684\u306a\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306f\u5e02\u5834\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306b\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u3002\u30e9\u30a4\u30d6CRM\u3068AI\u6a5f\u80fd\u306b\u3088\u308a\u3001\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066TAM\u3001SAM\u3001SOM\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306f\u30b9\u30a4\u30b9\u306e\u30bd\u30d6\u30ea\u30f3CRM\u3068\u3057\u3066\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3001, <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/zh\/what-is-kyc-for-cryptocurrencies\/\" target=\"_self\">KYC<\/a>, \u3068\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u30fb\u30c7\u30fc\u30bf\u304b\u3089\u3001\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u81ea\u52d5\u7684\u306b\u7279\u5b9a\u3057\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u5951\u7d04\u901f\u5ea6\u3001\u5951\u7d04\u7372\u5f97\u7387\u3001\u5e73\u5747\u5951\u7d04\u984d\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5e02\u5834\u306e\u6f5c\u5728\u529b\u304c\u73fe\u5728\u306e\u666e\u53ca\u7387\u3092\u4e0a\u56de\u3063\u3066\u3044\u308b\u5834\u6240\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001TAM\u306b\u57fa\u3065\u304f\u512a\u5148\u9806\u4f4d\u306b\u57fa\u3065\u3044\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5317\u6b27\u306e\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5e02\u5834\u6210\u9577\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u9ad8\u3044\u304c\u3001\u73fe\u5728\u306e\u30b7\u30a7\u30a2\u304c\u4f4e\u3044\u5834\u5408\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u983b\u5ea6\u3092\u5897\u3084\u3057\u3001\u305d\u306e\u5730\u57df\u5411\u3051\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8ffd\u8de1\u3057\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092TAM\u306e\u6539\u826f\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%9d%e3%83%bc%e3%83%88%e3%83%95%e3%82%a9%e3%83%aa%e3%82%aa%e6%9c%80%e9%81%a9%e5%8c%96%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aeai%e3%81%a7%e6%8a%95%e8%b3%87%e3%82%92%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc\/\" target=\"_self\">\u30a4\u30f3\u30d9\u30b9\u30c8\u30b0\u30e9\u30b9\u306eAI\u6a5f\u80fd<\/a> \u306f\u3001\u904e\u53bb\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u57fa\u3065\u3044\u3066\u6b21\u5584\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff08ICP\uff09\u3092\u6d17\u7df4\u3055\u305b\u3001\u305d\u3063\u304f\u308a\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u7570\u306a\u308b\u4fa1\u683c\u8a2d\u5b9a\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30b7\u30ca\u30ea\u30aa\u306e\u4e0b\u3067\u6f5c\u5728\u7684\u306a\u53ce\u76ca\u3092\u518d\u8a08\u7b97\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001TAM\u306f1\u56de\u9650\u308a\u306e\u5206\u6790\u304b\u3089\u7d99\u7d9a\u7684\u306a\u6226\u7565\u7684\u30a4\u30f3\u30d7\u30c3\u30c8\u3078\u3068\u5909\u308f\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b9\u30a4\u30b9\u306e\u30c7\u30fc\u30bf\u4e3b\u6a29\u3068\u30aa\u30f3\u30d7\u30ec\u30df\u30b9\u306e\u5c55\u958b\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u898f\u5236\u306e\u53b3\u3057\u3044\u72b6\u6cc1\u306b\u304a\u3044\u3066InvestGlass\u3092\u5dee\u5225\u5316\u3057\u307e\u3059\u3002\u91d1\u878d\u6a5f\u95a2\u306f\u3001\u6d77\u5916\u306e\u30cf\u30a4\u30d1\u30fc\u30b9\u30b1\u30fc\u30e9\u30fc\u306b\u6a5f\u5bc6\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u7ba1\u8f44\u533a\u57df\u5185\u3067\u5b89\u5168\u306bTAM\u5206\u6790\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306fGDPR\u3001\u30c7\u30fc\u30bf\u30ec\u30b8\u30c7\u30f3\u30b7\u30fc\u3001\u9867\u5ba2\u306e\u6a5f\u5bc6\u6027\u3092\u61f8\u5ff5\u3059\u308b\u9280\u884c\u306b\u3068\u3063\u3066\u7279\u306b\u91cd\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u300cTAM\u5bfe\u73fe\u5728\u306eARR\u300d\u30d3\u30e5\u30fc\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7d4c\u55b6\u5e79\u90e8\u306f\u3001\u4f1a\u793e\u304c\u3069\u3053\u3067\u52dd\u3063\u3066\u3044\u308b\u304b\u3001\u4ee3\u66ff\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3069\u3053\u3067\u307e\u3060\u512a\u52e2\u304b\u3092\u4e00\u76ee\u3067\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u53ef\u8996\u6027\u306b\u3088\u308a\u3001\u6226\u7565\u7684\u306a\u8ee2\u63db\u304c\u52a0\u901f\u3055\u308c\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u6700\u3082\u30ea\u30bf\u30fc\u30f3\u306e\u9ad8\u3044\u6a5f\u4f1a\u306b\u6d41\u308c\u308b\u3053\u3068\u3092\u78ba\u5b9f\u306b\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u4e8b\u696d\u6210\u9577\u3092\u76ee\u6307\u3059\u6a5f\u95a2\u6295\u8cc7\u5bb6\u306b\u3068\u3063\u3066\u3001\u53b3\u683c\u306aTAM\u624b\u6cd5\u3068InvestGlass\u306e\u7d71\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u512a\u4f4d\u6027\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-on-total-addressable-market-tam\">\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\uff08TAM\uff09\u306b\u95a2\u3059\u308bFAQ<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM\u306f\u5e02\u5834\u30b7\u30a7\u30a2\u3068\u540c\u3058\u304b\uff1f<\/strong> TAM\u306f\u5e02\u5834\u306b\u304a\u3051\u308b\u7dcf\u53ce\u76ca\u6a5f\u4f1a\u3092\u8868\u3057\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306f\u305d\u306e\u5e02\u5834\u3067\u81ea\u793e\u304c\u5b9f\u969b\u306b\u7372\u5f97\u3057\u3066\u3044\u308b\u5272\u5408\u3067\u3042\u308b\u3002TAM\u306f\u4e0a\u9650\u3067\u3042\u308a\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306f\u305d\u306e\u4e0a\u9650\u306b\u5bfe\u3059\u308b\u73fe\u5728\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u6e2c\u308b\u3082\u306e\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM\u306e\u66f4\u65b0\u983b\u5ea6\u306f\uff1f<\/strong> \u307b\u3068\u3093\u3069\u306eB2B SaaS\u4f01\u696d\u306f\u3001\u5e02\u5834\u306b\u5927\u304d\u306a\u5909\u5316\u304c\u751f\u3058\u306a\u3044\u9650\u308a\u3001\u5e741\u56de\u306e\u66f4\u65b0\u3067\u5341\u5206\u3067\u3042\u308b\u3002\u898f\u5236\u306e\u5909\u66f4\u3001\u65b0\u898f\u5e02\u5834\u53c2\u5165\u3001\u8457\u3057\u3044\u7d4c\u6e08\u306e\u7e41\u6804\u3084\u4e0d\u6cc1\u306f\u3001\u3088\u308a\u983b\u7e41\u306a\u518d\u8a55\u4fa1\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002InvestGlass\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5148\u884c\u6307\u6a19\u3092\u30e2\u30cb\u30bf\u30fc\u3057\u3001\u3044\u3064\u66f4\u65b0\u304c\u5fc5\u8981\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B2B SaaS\u3068\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u5411\u3051\u30a2\u30d7\u30ea\u306eTAM\u306f\u3069\u3046\u9055\u3046\u306e\u304b\uff1f<\/strong> B2B TAM\u3067\u306f\u901a\u5e38\u3001\u5e74\u9593\u5951\u7d04\u984d\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30a2\u30ab\u30a6\u30f3\u30c8\u6570\u3092\u639b\u3051\u5408\u308f\u305b\u3001ARR\u30d9\u30fc\u30b9\u306e\u6570\u5024\u3092\u7b97\u51fa\u3059\u308b\u3002\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u5411\u3051TAM\u3067\u306f\u3001\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u306a\u9867\u5ba2\u7dcf\u6570\u306b\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u4e57\u3058\u305f\u6570\u5024\u304c\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u307e\u305f\u3001B2B\u3067\u306f\u3001\u696d\u7a2e\u3001\u4f01\u696d\u898f\u6a21\u3001\u898f\u5236\u72b6\u6cc1\u306a\u3069\u306b\u3088\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3082\u5fc5\u8981\u3068\u306a\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u516c\u958b\u30c7\u30fc\u30bf\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u898f\u5236\u5bfe\u8c61\u306e\u91d1\u878d\u6a5f\u95a2\u306f\u3069\u306e\u3088\u3046\u306bTAM\u3092\u63a8\u5b9a\u3067\u304d\u308b\u306e\u304b\uff1f<\/strong> \u4e2d\u592e\u9280\u884c\u767b\u9332\u3001\u76e3\u7763\u5b98\u5e81\u3078\u306e\u5c4a\u51fa\u3001\u696d\u754c\u56e3\u4f53\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u4f1a\u793e\u306a\u3069\u306e\u30bd\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002InvestGlass\u306eCRM\u30a8\u30f3\u30ea\u30c3\u30c1\u30e1\u30f3\u30c8\u306f\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u5b9f\u969b\u306e\u9867\u5ba2\u7279\u6027\u3067\u88dc\u5b8c\u3057\u3001TAM\u306e\u7cbe\u5ea6\u3092\u9577\u671f\u7684\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u65b0\u8208\u4f01\u696d\u306f\u88fd\u54c1\u5e02\u5834\u9069\u5408\u3092\u9054\u6210\u3059\u308b\u524d\u306b\u3001\u8a73\u7d30\u306aTAM\u4f5c\u696d\u306b\u6295\u8cc7\u3059\u3079\u304d\u304b\uff1f<\/strong> \u521d\u671f\u6bb5\u968e\u3067\u306f\u3001\u8efd\u91cf\u3060\u304c\u898f\u5f8b\u3042\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u3002\u5e02\u5834\u898f\u6a21\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u521d\u671f\u306eTAM\u63a8\u5b9a\u5024\u3092\u4f5c\u6210\u3059\u308b\u304c\u3001\u9867\u5ba2\u306e\u30c8\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u7372\u5f97\u3057\u305f\u5f8c\u306b\u518d\u691c\u8a0e\u3057\u3001\u5206\u6790\u3092\u6df1\u3081\u308b\u3002\u521d\u671f\u306eTAM\u30c7\u30fc\u30bf\u306f\u3001\u5206\u6790\u9ebb\u75fa\u3092\u907f\u3051\u306a\u304c\u3089\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4fa1\u5024\u8ad6\u3068\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u9055\u3044\u306f\uff1f<\/strong> \u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u3067\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3092\u6570\u3048\u3001\u4fa1\u683c\u8a2d\u5b9a\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3002\u30d0\u30ea\u30e5\u30fc\u7406\u8ad6\u3067\u306f\u3001\u88fd\u54c1\u304c\u3082\u305f\u3089\u3059\u7d4c\u6e08\u7684\u4fbf\u76ca\u306b\u57fa\u3065\u3044\u3066\u3001\u9867\u5ba2\u306e\u652f\u6255\u3044\u610f\u6b32\u3092\u63a8\u5b9a\u3059\u308b\u3002\u30d0\u30ea\u30e5\u30fc\u30bb\u30aa\u30ea\u30fc\u306f\u3001\u65b0\u3057\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u5275\u9020\u3059\u308b\u9769\u65b0\u7684\u306a\u88fd\u54c1\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u304c\u65e2\u77e5\u306e\u65e2\u5b58\u306e\u88fd\u54c1\u30bf\u30a4\u30d7\u306b\u9069\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>InvestGlass\u306fTAM\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong> InvestGlass\u306f\u3001CRM\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30fb\u30c7\u30fc\u30bf\u3092\u30b9\u30a4\u30b9\u30fb\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u4e00\u5143\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306eTAM\u8ffd\u8de1\u3001\u5e02\u5834\u6f5c\u5728\u529b\u306b\u5bfe\u3059\u308b\u5b9f\u969b\u306e\u53ce\u76ca\u306e\u6bd4\u8f03\u3001\u6700\u3082\u30aa\u30dd\u30c1\u30e5\u30cb\u30c6\u30a3\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eAI\u6a5f\u80fd\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-turning-tam-insights-into-sustainable-growth-with-investglass\">\u7d50\u8ad6InvestGlass\u3067TAM\u306e\u6d1e\u5bdf\u3092\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u306b\u5909\u3048\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\u3068\u306f\u3001\u5b9a\u7fa9\u3055\u308c\u305f\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u88fd\u54c1\u306e\u7406\u8ad6\u4e0a\u306e\u53ce\u76ca\u4e0a\u9650\u3092\u793a\u3059\u3002\u3053\u308c\u306f\u3001\u6226\u7565\u7acb\u6848\u3001\u6295\u8cc7\u5bb6\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u8cc7\u6e90\u914d\u5206\u306b\u4e0d\u53ef\u6b20\u306a\u5927\u5c40\u7684\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3059\u308b\u3002\u3057\u304b\u3057\u3001TAM\u3060\u3051\u3067\u306f\u6210\u9577\u306f\u671b\u3081\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAM\u3068SOM\u306f\u3001\u305d\u306e\u4e0a\u9650\u3092\u73fe\u5b9f\u7684\u3067\u671f\u9650\u4ed8\u304d\u306e\u76ee\u6a19\u306b\u5909\u63db\u3059\u308b\u3002\u9280\u884c\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u3001\u30a6\u30a7\u30eb\u30b9\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u4fdd\u967a\u4f1a\u793e\u3001\u516c\u7684\u6a5f\u95a2\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u898f\u5236\u306e\u5883\u754c\u3001\u30c7\u30fc\u30bf\u30ec\u30b8\u30c7\u30f3\u30b7\u30fc\u306e\u8981\u4ef6\u3001\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u7279\u6709\u306e\u9577\u3044\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u3092\u5c0a\u91cd\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306f\u3001TAM\u30b9\u30e9\u30a4\u30c9\u3092\u4e00\u56de\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002CRM\u30d3\u30e5\u30fc\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u30de\u30fc\u30b1\u30c3\u30c8\u30b5\u30a4\u30b8\u30f3\u30b0\u30ed\u30b8\u30c3\u30af\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306fTAM\u5206\u6790\u304c\u65e5\u3005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u53cd\u6620\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5341\u5206\u306b\u6d78\u900f\u3057\u3066\u3044\u306a\u3044\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u55b6\u696d\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b27\u5dde\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d0\u30f3\u30af\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306eAI\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3001\u72ec\u7acb\u7cfb\u30a2\u30bb\u30c3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7ba1\u7406\u306a\u3069\u3001\u7279\u5b9a\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066TAM\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001InvestGlass\u5185\u3067\u3053\u308c\u3089\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u5bfe\u3059\u308b\u5b9f\u969b\u306e\u53ce\u76ca\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53b3\u5bc6\u306a\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\u8a08\u7b97\u3068\u3001\u30b9\u30a4\u30b9\u3067\u30db\u30b9\u30c8\u3055\u308c\u3066\u3044\u308b\u91d1\u878d\u30cd\u30a4\u30c6\u30a3\u30d6\u306eCRM\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/ja\/%e6%ad%af%e7%a7%91%e5%8c%bb%e9%99%a2%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aecrcm\/\" target=\"_self\">\u30a4\u30f3\u30d9\u30b9\u30c8\u30ac\u30e9\u30b9<\/a> \u306f\u3001\u898f\u5236\u5bfe\u8c61\u6a5f\u95a2\u304c\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u4e8b\u696d\u6210\u9577\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u3001\u3088\u308a\u5b89\u5168\u3067\u8fc5\u901f\u306a\u9053\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4eca\u65e5\u304b\u3089\u5e02\u5834\u6a5f\u4f1a\u3092\u5b9a\u91cf\u5316\u3057\u3001InvestGlass\u306b\u6d1e\u5bdf\u3092\u7d50\u679c\u306b\u5909\u3048\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Understanding how big your market truly is can make or break strategic decisions. In the business world, understanding your total addressable market (TAM) is essential for success and effective strategic planning, as it helps organizations identify opportunities and navigate industry challenges. Whether you are pitching to investors, planning a product launch, or deciding which geography to enter next, the total addressable market serves as your north star. This guide breaks down exactly what TAM means, how to calculate it using proven methods, and how B2B SaaS companies in financial services can turn market sizing into competitive advantage. What is Total Addressable Market (TAM)? Total addressable market, often abbreviated as TAM, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1388],"class_list":["post-49179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-total-addressable-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Total Addressable Market: A Comprehensive Guide | InvestGlass<\/title>\n<meta name=\"description\" content=\"Explore the concept of Total Addressable Market and learn how it influences strategic business decisions and planning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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