{"id":44664,"date":"2025-03-21T11:30:00","date_gmt":"2025-03-21T10:30:00","guid":{"rendered":"https:\/\/www.investglass.com\/?p=44664"},"modified":"2025-03-28T05:00:57","modified_gmt":"2025-03-28T04:00:57","slug":"%e3%82%bf%e3%83%a0%e3%82%b5%e3%83%a0%e3%81%a7%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%83%e3%83%88%e3%83%bb%e3%82%b5%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0%e3%82%92%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%81%99","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ja\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/","title":{"rendered":"TAM SAM SOM\u3067\u30de\u30b9\u30bf\u30fc\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\uff1a\u30b9\u30c6\u30c3\u30d7\u30fb\u30d0\u30a4\u30fb\u30b9\u30c6\u30c3\u30d7\u30fb\u30ac\u30a4\u30c9"},"content":{"rendered":"<p class=\"wp-block-paragraph\">TAM\u3001SAM\u3001SOM\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002TAM\uff08Total Addressable Market\uff09\u3001SAM\uff08Serviceable Addressable Market\uff09\u3001SOM\uff08Serviceable Obtainable Market\uff09\u306f\u3001\u7279\u306b\u30bf\u30e0\u30fb\u30b5\u30e0\u3068\u3044\u3046\u5e83\u7fa9\u306e\u6587\u8108\u3092\u8003\u616e\u3059\u308b\u5834\u5408\u3001\u4e0d\u53ef\u6b20\u306a\u6982\u5ff5\u3067\u3042\u308b\u3002\u7af6\u4e89\u306e\u529b\u5b66\u3084\u5e02\u5834\u306e\u73fe\u5b9f\u304b\u3089\u3001\u3069\u306e\u88fd\u54c1\u3082\u5e02\u5834\u5168\u4f53\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001\u4ee3\u308f\u308a\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u73fe\u5b9f\u7684\u306a\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u306e\u53ef\u80fd\u6027\u3092\u6e2c\u308a\u3001\u52b9\u679c\u7684\u306b\u6226\u7565\u3092\u7acb\u3066\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u5b9a\u7fa9\u3068\u8a08\u7b97\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">\u8981\u70b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>3\u3064\u306e\u91cd\u8981\u306a\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u6307\u6a19\u3092\u30de\u30b9\u30bf\u30fc\u3057\u307e\u3059\uff1aTotal Addressable Market (TAM)\u3001Serviceable Addressable Market (SAM)\u3001Serviceable Obtainable Market (SOM)\u3002.<\/p><\/li>\n\n\n\n<li><p>TAM\u3001SAM\u3001SOM\u3092\u5b9a\u671f\u7684\u306b\u8a08\u7b97\u30fb\u66f4\u65b0\u3057\u3001\u5e02\u5834\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u9054\u6210\u53ef\u80fd\u306a\u6210\u9577\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p><\/li>\n\n\n\n<li><p>\u3053\u308c\u3089\u306e\u5e02\u5834\u898f\u6a21\u6e2c\u5b9a\u6307\u6a19\u3092\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u5272\u308a\u5f53\u3066\u3092\u5f37\u5316\u3057\u3001\u55b6\u696d\u52aa\u529b\u3092\u5c0e\u304d\u3001\u6226\u7565\u7684\u4e0d\u6574\u5408\u306b\u3064\u306a\u304c\u308b\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-market-sizing-tam-sam-and-som\">\u30de\u30fc\u30b1\u30c3\u30c8\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u7406\u89e3\u3059\u308b\uff1aTAM\u3001SAM\u3001SOM<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-1024x683.jpg\" alt=\"\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u306e\u7406\u89e3\" class=\"wp-image-44987\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-768x513.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-1536x1025.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u306e\u7406\u89e3<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c3\u30c8\u30b5\u30a4\u30b8\u30f3\u30b0\u3068\u306f\u3001\u3042\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u6f5c\u5728\u7684\u306a\u898f\u6a21\u3092\u63a8\u5b9a\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001TAM\uff08Total Addressable Market\uff09\u3001SAM\uff08Serviceable Addressable Market\uff09\u3001SOM\uff08Serviceable Obtainable Market\uff09\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u4f01\u696d\u304c\u5e02\u5834\u306e\u9b45\u529b\u3092\u6e2c\u308a\u3001\u9577\u671f\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u3002\u7279\u5b9a\u306e\u5e02\u5834\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6f5c\u5728\u7684\u306a\u6210\u9577\u6a5f\u4f1a\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u73fe\u5b9f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u8a2d\u5b9a\u3001\u9032\u6357\u72b6\u6cc1\u306e\u6e2c\u5b9a\u3001\u6210\u9577\u6a5f\u4f1a\u306e\u7279\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u3001SAM\u3001SOM\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bb6\u3092\u60f9\u304d\u3064\u3051\u3001\u5e02\u5834\u6a5f\u4f1a\u3092\u8a55\u4fa1\u3059\u308b\u3002TAM\u3001SAM\u3001SOM\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bb6\u3092\u60f9\u304d\u3064\u3051\u3001\u5e02\u5834\u6a5f\u4f1a\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"5069\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u52aa\u529b\u3068\u8cc7\u6e90\u304c\u6700\u5927\u306e\u898b\u8fd4\u308a\u3092\u3082\u305f\u3089\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u3055\u3089\u306b\u6398\u308a\u4e0b\u3052\u3001\u52b9\u679c\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3092\u7d39\u4ecb\u3059\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-market-sizing\">\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c3\u30c8\u30b5\u30a4\u30b8\u30f3\u30b0\u3068\u306f\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6f5c\u5728\u7684\u306a\u5e02\u5834\u898f\u6a21\u3092\u63a8\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002\u6f5c\u5728\u9867\u5ba2\u6570\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u9ad8\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306a\u3069\u69d8\u3005\u306a\u8981\u7d20\u3092\u5206\u6790\u3057\u3001TAM\uff08Total Addressable Market\uff09\u3001SAM\uff08Serviceable Addressable Market\uff09\u3001SOM\uff08Serviceable Getable Market\uff09\u3092\u6c7a\u5b9a\u3059\u308b\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u6f5c\u5728\u529b\u3092\u6e2c\u5b9a\u3057\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u78ba\u306a\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u306f\u3001\u4f01\u696d\u304c\u6210\u9577\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u7684\u306b\u914d\u5206\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5e02\u5834\u306e\u72b6\u6cc1\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6700\u3082\u6709\u671b\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u306b\u3057\u3066\u3082\u3001\u65b0\u3057\u3044\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u306b\u3057\u3066\u3082\u3001\u5e02\u5834\u898f\u6a21\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u73fe\u5b9f\u306b\u5373\u3057\u305f\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-total-addressable-market-tam\">\u7dcf\u30a2\u30c9\u30ec\u30b9\u53ef\u80fd\u5e02\u5834\uff08TAM\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7dcf\u53d6\u6271\u53ef\u80fd\u5e02\u5834\uff08TAM\uff09\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u30b7\u30a7\u30a2\u306e100%\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u306b\u9054\u6210\u3067\u304d\u308b\u6f5c\u5728\u7684\u306a\u53ce\u76ca\u306e\u6700\u5927\u5024\u3092\u610f\u5473\u3059\u308b\u3002TAM\u306f\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u5e02\u5834\u5168\u4f53\u306e\u898f\u6a21\u3084\u9700\u8981\u3092\u7db2\u7f85\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u3053\u308c\u306b\u3088\u3063\u3066\u4f01\u696d\u306f\u6210\u9577\u306e\u53ef\u80fd\u6027\u3092\u6e2c\u308a\u3001\u81ea\u793e\u306e\u88fd\u54c1\u304c\u3069\u306e\u7a0b\u5ea6\u5e02\u5834\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002TAM\u306f\u3001\u4f01\u696d\u304c\u305d\u306e\u88fd\u54c1\u3092\u5fc5\u8981\u3068\u3059\u308b\u3059\u3079\u3066\u306e\u4eba\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u91d1\u92ad\u7684\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u793a\u3059\u7a76\u6975\u306e\u6307\u6a19\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6226\u7565\u7684\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u4e0d\u53ef\u6b20\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u81ea\u793e\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3059\u308b\u5e02\u5834\u306e\u4e2d\u3067\u3001\u6700\u5927\u306e\u6a5f\u4f1a\u304c\u3069\u3053\u306b\u3042\u308b\u304b\u306b\u30b9\u30dd\u30c3\u30c8\u30e9\u30a4\u30c8\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u7406\u89e3\u306f\u3001\u4f01\u696d\u304c\u62e1\u5927\u6226\u7565\u306b\u3064\u3044\u3066\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3057\u3001\u65b0\u5e02\u5834\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u304c\u5546\u696d\u7684\u306b\u5b9f\u884c\u53ef\u80fd\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6642\u9593\u304c\u7d4c\u3064\u306b\u3064\u308c\u3066\u3001\u88fd\u54c1\u304c\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306b\u6cbf\u3063\u3066\u767a\u5c55\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u5c64\u306b\u5c4a\u304f\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066TAM\u3082\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u4e00\u8cab\u3057\u305f\u518d\u8a55\u4fa1\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002TAM\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\u3001\u3042\u3089\u3086\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u9867\u5ba2\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u540c\u6642\u306b\u7af6\u5408\u306e\u529b\u5b66\u3084\u5e02\u5834\u5185\u306e\u65e2\u5b58\u306e\u98fd\u548c\u72b6\u614b\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-tam-matters\">TAM\u304c\u91cd\u8981\u306a\u7406\u7531<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7dcf\u53d6\u6271\u53ef\u80fd\u5e02\u5834\uff08TAM\uff1aTotal Addressable Market\uff09\u306e\u628a\u63e1\u306f\u3001\u5e02\u5834\u898f\u6a21\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u9b45\u529b\u3084\u6210\u9577\u80fd\u529b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3082\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002TAM\u306f\u3001\u5e02\u5834\u53c2\u5165\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u8cc7\u6e90\u914d\u5206\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u6226\u7565\u3092\u6c7a\u5b9a\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u53ef\u80fd\u306a\u53ce\u76ca\u5275\u51fa\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3082\u63d0\u4f9b\u3059\u308b\u3002TAM\u304c\u5c0f\u3055\u3051\u308c\u3070\u3001\u4e8b\u696d\u62e1\u5927\u306e\u6a5f\u4f1a\u304c\u4e0d\u5341\u5206\u3067\u3042\u308b\u3068\u3057\u3066\u3001\u4e8b\u696d\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u5374\u4e0b\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u306a\u3044\u3002\u4e00\u65b9\u3001TAM\u304c\u904e\u5ea6\u306b\u5927\u304d\u3044\u3068\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u5e02\u5834\u304c\u98fd\u548c\u72b6\u614b\u306b\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3001\u6295\u8cc7\u5bb6\u304c\u843d\u80c6\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u8cc7\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u3001\u671f\u5f85\u3092\u4e0b\u56de\u308b\u3053\u3068\u3082\u4e0a\u56de\u308b\u3053\u3068\u3082\u306a\u3044\u3001\u5747\u6574\u306e\u3068\u308c\u305fTAM\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u9375\u3068\u306a\u308b\u3002TAM\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u88fd\u54c1\u306e\u591a\u69d8\u5316\u3084\u672a\u958b\u62d3\u5e02\u5834\u3078\u306e\u53c2\u5165\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u3044\u3046\u306e\u3082\u3001\u7af6\u4e89\u529b\u3001\u9032\u5316\u3059\u308b\u5e02\u5834\u52d5\u5411\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316\u3068\u3044\u3063\u305f\u8981\u56e0\u304c\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306bTAM\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3060\u3002\u3053\u306e\u6307\u6a19\u3092\u5b9a\u671f\u7684\u306b\u518d\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u614e\u91cd\u306a\u8cc7\u6e90\u914d\u5206\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u6f5c\u5728\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u78ba\u4fe1\u3092\u6301\u3063\u3066\u3064\u304b\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u6226\u7565\u7684\u8a08\u753b\u30d7\u30ed\u30bb\u30b9\u304c\u5f37\u5316\u3055\u308c\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-methods-to-calculate-tam\">TAM\u306e\u8a08\u7b97\u65b9\u6cd5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Total Addressable Market\uff08TAM\uff09\u306e\u7b97\u51fa\u306b\u306f\u3001\u4e3b\u306b\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u3001\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u3001\u30d0\u30ea\u30e5\u30fc\u30bb\u30aa\u30ea\u30fc\u306e3\u3064\u306e\u624b\u6cd5\u304c\u3042\u308b\u3002\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u65b9\u5f0f\u3067\u306f\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u4e00\u6b21\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u63a8\u5b9a\u5024\u3092\u7b97\u51fa\u3059\u308b\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u4e00\u822c\u7684\u306a\u5e02\u5834\u7d71\u8a08\u3060\u3051\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6b63\u78ba\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001TAM\u3092\u6c7a\u5b9a\u3059\u308b\u6700\u3082\u6b63\u78ba\u306a\u624b\u6bb5\u306e\u3072\u3068\u3064\u3068\u306a\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bfe\u7167\u7684\u306b\u3001\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u65b9\u5f0f\u306f\u3001\u5b9f\u969b\u306e\u5e02\u5834\u53c2\u5165\u306e\u89b3\u70b9\u3068\u306f\u304b\u3051\u96e2\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u4fe1\u983c\u6027\u304c\u4f4e\u3044\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3002\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u65b9\u5f0f\u3067\u306f\u3001\u5e02\u5834\u898f\u6a21\u3092\u63a8\u8a08\u3059\u308b\u305f\u3081\u306b\u6570\u5024\u3092\u30b9\u30b1\u30fc\u30eb\u30c0\u30a6\u30f3\u3059\u308b\u524d\u306b\u3001\u57fa\u790e\u8cc7\u6599\u3068\u3057\u3066\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3092\u7528\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u3001\u30d0\u30ea\u30e5\u30fc\u7406\u8ad6\u3067\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u4fa1\u5024\u3042\u308b\u3082\u306e\u3068\u3057\u3066\u8a8d\u8b58\u3059\u308b\u3082\u306e\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u91d1\u984d\u3092\u652f\u6255\u3063\u3066\u3082\u3088\u3044\u3068\u8003\u3048\u308b\u304b\u306b\u4f9d\u62e0\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u30019,000\u4eba\u306e\u9867\u5ba2\u304c\u305d\u308c\u305e\u308c$1,300\u5186\u306e\u652f\u51fa\u3092\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u3068\u3059\u308b\u3002\u3053\u308c\u306f\u3001\u8cb4\u793e\u306eTAM\u304c\u7d04$1,170\u4e07\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Determining your own TAM necessitates knowing both the overall quantity of possible clients within your sphere and gauging their average revenue contribution per unit for example, in healthcare IT solutions where research indicated there were around 1,352 hospitals with potential earnings calculated at $1 thousand annually per license which resulted in establishing a medical software\u2019s TAM at roughly $1.35 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5c06\u6765\u3001\u3088\u308a\u5e83\u7bc4\u306a\u5e02\u5834\u5206\u6790\u3068\u6d1e\u5bdf\u306e\u5305\u62ec\u7684\u306a\u691c\u8a0e\u3092\u53ef\u80fd\u306b\u3059\u308b\u57fa\u790e\u7684\u306a\u571f\u53f0\u304c\u7bc9\u304b\u308c\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-serviceable-addressable-market-sam\">\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u5e02\u5834\uff08SAM\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Serviceable Addressable Market (SAM) represents the portion of the Total Addressable Market (TAM) that a business can feasibly aim to capture and cater to. It reflects the market segment within TAM that is attainable and pertinent for what a company has to offer. Without pinpointing an accurate SAM, there\u2019s a risk it may seem overly expansive, which could in turn distort perceptions of how large its subset the Serviceable Obtainable Market (SOM) truly is. Properly sizing up the market allows new businesses to measure demand more precisely and evaluate their potential for generating revenue. Correctly defining SAM is essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take as an example, a software enterprise focusing on small enterprises: here its SAM might be projected at $100 million a decidedly narrower piece of its broader TAM. A firm grasp on one\u2019s SAM enables companies not only to strategically deploy their resources, but also craft precise marketing strategies while establishing achievable targets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-importance-of-sam-in-strategic-focus\">\u6226\u7565\u7684\u7126\u70b9\u306b\u304a\u3051\u308bSAM\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u5e02\u5834\uff08SAM\uff09\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u304c\u3069\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8ffd\u6c42\u3067\u304d\u308b\u304b\u3092\u8a8d\u8b58\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002SAM\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u914d\u5206\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002SAM\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3001\u5229\u76ca\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u5206\u91ce\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u6226\u7565\u3092\u3088\u308a\u9bae\u660e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u5e02\u5834\u898f\u6a21\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5fae\u8abf\u6574\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAM\u306b\u7cbe\u901a\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u306e\u52aa\u529b\u304c\u5b9f\u3092\u7d50\u3076\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u5e02\u5834\u306e\u4e00\u90e8\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u91cd\u70b9\u7684\u306a\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u6226\u7565\u7684\u306a\u91cd\u70b9\u304c\u751f\u307e\u308c\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u5927\u5e45\u306b\u5f37\u5316\u3055\u308c\u3001\u9078\u629e\u3057\u305f\u91cd\u70b9\u5206\u91ce\u306b\u304a\u3044\u3066\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u5927\u304d\u306a\u512a\u4f4d\u6027\u304c\u80b2\u307e\u308c\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-calculating-sam\">SAM\u306e\u8a08\u7b97<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u5e02\u5834\uff08SAM\uff09\u306e\u6c7a\u5b9a\u306b\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u7279\u6027\u3084\u5730\u7406\u7684\u30c6\u30ea\u30c8\u30ea\u30fc\u306a\u3069\u306e\u5909\u6570\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u306b\u3088\u308a\u3001TAM\uff08Total Addressable Market\uff09\u3092\u7cbe\u7dfb\u5316\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/\">\u9867\u5ba2\u5c64<\/a>. .\u6b63\u78ba\u306aSAM\u306e\u6570\u5b57\u3092\u51fa\u3059\u306b\u306f\u3001\u95a2\u5fc3\u306e\u3042\u308b\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u305d\u306e\u5730\u7406\u7684\u7bc4\u56f2\u3001\u305d\u306e\u5206\u91ce\u306b\u304a\u3051\u308b\u65e2\u5b58\u306e\u7af6\u5408\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u300125\uff5e65\u6b73\u306e\u30a2\u30e1\u30ea\u30ab\u56fd\u5185\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u5973\u6027\u306e\u307f\u3092\u5bfe\u8c61\u3068\u3059\u308b\u9ad8\u7d1a\u8863\u6599\u54c1\u5c0f\u58f2\u696d\u8005\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u30022024\u5e74\u307e\u3067\u306b$1,914\u5104\u30c9\u30eb\u3068\u4e88\u6e2c\u3055\u308c\u308b\u3001\u3088\u308a\u5e83\u7bc4\u306a\u5973\u6027\u5411\u3051\u30a2\u30d1\u30ec\u30eb\u5e02\u5834\u306e\u4e2d\u304b\u3089\u3001\u5f7c\u3089\u306eSAM\u306f\u7d04$1,720\u5104\u30c9\u30eb\u3068\u306a\u308b\u3060\u308d\u3046\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u3092\u5177\u4f53\u7684\u306b\u95a2\u9023\u6027\u306e\u3042\u308b\u3001\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u307e\u3067\u7d5e\u308a\u8fbc\u3080\u3053\u306e\u65b9\u6cd5\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u3088\u308a\u7684\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u540c\u6642\u306b\u5b9f\u73fe\u53ef\u80fd\u306a\u62e1\u5927\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u7126\u70b9\u5316\u3055\u308c\u305f\u6226\u7565\u306b\u3088\u308a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306f\u3001\u6210\u9577\u306e\u771f\u306e\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u5e02\u5834\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u7d5e\u308a\u8fbc\u307e\u308c\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-serviceable-obtainable-market-som\">\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u5e02\u5834\uff08SOM\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\uff08Serviceable Obtainable Market\uff1a\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u5e02\u5834\uff09\u3068\u306f\u3001\u3042\u308b\u4f01\u696d\u306eSAM\u306e\u3046\u3061\u3001\u73fe\u5b9f\u7684\u306b\u7372\u5f97\u304c\u671f\u5f85\u3067\u304d\u308b\u90e8\u5206\u306e\u3053\u3068\u3067\u3042\u308b\u3002SOM\u306f\u3001\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u304c\u5b9f\u969b\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5e02\u5834\u898f\u6a21\u3092\u793a\u3059\u3002SOM\u306f\u901a\u5e38\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u793a\u3055\u308c\u3001\u4f01\u696d\u304cSAM\u306e\u3069\u308c\u3060\u3051\u306e\u90e8\u5206\u3092\u78ba\u4fdd\u3067\u304d\u305d\u3046\u304b\u3092\u53cd\u6620\u3057\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u53ce\u76ca\u76ee\u6a19\u306e\u6307\u6a19\u3068\u306a\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u77ed\u4e2d\u671f\u306e\u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u4e2d\u5fc3\u306b\u3001SOM\u306f\u4fdd\u5b88\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u9054\u6210\u53ef\u80fd\u306a\u58f2\u4e0a\u9ad8\u3068\u6210\u9577\u898b\u8fbc\u307f\u306e\u4e88\u6e2c\u3092\u63d0\u4f9b\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001SOM\u304c$1,000\u4e07\u3068\u898b\u7a4d\u3082\u3089\u308c\u3066\u3044\u308b\u30d5\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308b\u3068\u3059\u308b\u3002\u3053\u306e\u6570\u5b57\u306f\u3001\u5f7c\u3089\u304c\u3088\u308a\u5e83\u3044SAM\u306e\u4e2d\u3067\u5e02\u5834\u30b7\u30a7\u30a2\u3068\u3044\u3046\u70b9\u3067\u5b9f\u73fe\u53ef\u80fd\u306a\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-som-is-crucial\">SOM\u304c\u91cd\u8981\u306a\u7406\u7531<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\u306f\u3001\u73fe\u5b9f\u7684\u306a\u9867\u5ba2\u7372\u5f97\u3068\u77ed\u671f\u7684\u306a\u6210\u9577\u76ee\u6a19\u3092\u898b\u7a4d\u3082\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002SOM\u306f\u3001\u4f01\u696d\u306e\u5e02\u5834\u6d78\u900f\u5ea6\u3068\u7af6\u4e89\u4e0a\u306e\u5730\u4f4d\u3092\u53cd\u6620\u3057\u3001\u4f01\u696d\u304c\u6210\u9577\u76ee\u6a19\u3092\u6c7a\u5b9a\u3057\u3001\u7af6\u4e89\u610f\u8b58\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002SOM\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u73fe\u5b9f\u7684\u306a\u58f2\u4e0a\u76ee\u6a19\u3068\u6210\u9577\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u6210\u9577\u3068\u62e1\u5927\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u7b97\u51fa\u3055\u308c\u305fSOM\u3092\u4e0a\u56de\u308c\u3070\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u7af6\u5408\u4ed6\u793e\u304b\u3089\u596a\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u5e02\u5834\u696d\u7e3e\u304c\u597d\u8abf\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u3002SOM\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u306b\u7a4d\u6975\u7684\u306b\u53c2\u5165\u3057\u305f\u6642\u70b9\u3067\u610f\u5473\u3092\u6301\u3061\u3001\u7d99\u7d9a\u7684\u306a\u6226\u7565\u7acb\u6848\u306b\u4e0d\u53ef\u6b20\u306a\u6307\u6a19\u3068\u306a\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-steps-to-calculate-som\">SOM\u3092\u8a08\u7b97\u3059\u308b\u624b\u9806<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\u3092\u8a08\u7b97\u3059\u308b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306b\u306f\u4ee5\u4e0b\u306e\u3082\u306e\u304c\u542b\u307e\u308c\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>\u6f5c\u5728\u9867\u5ba2\u306e\u7dcf\u6570<\/p><\/li>\n\n\n\n<li><p>\u9867\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u5272\u5408<\/p><\/li>\n\n\n\n<li><p>\u5e02\u5834\u5360\u6709\u7387<\/p><\/li>\n\n\n\n<li><p>\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u5e74\u9593\u58f2\u4e0a\u9ad8<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\u306f\u3001\u6240\u5f97\u3068\u96c7\u7528\u3067\u5e02\u5834\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u7372\u5f97\u3067\u304d\u305d\u3046\u306a\u90e8\u5206\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u7b97\u51fa\u3055\u308c\u308b\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u306e\u58f2\u4e0a\u9ad8\u3092\u5e02\u5834\u5168\u4f53\u306e\u58f2\u4e0a\u9ad8\u3067\u5272\u308a\u3001100\u3092\u304b\u3051\u308b\u3053\u3068\u3067SOM\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\u306e\u8a08\u7b97\u306f\u3001\u6628\u5e74\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u306b\u4eca\u5e74\u306eSAM\u63a8\u5b9a\u5024\u3092\u4e57\u3058\u305f\u3082\u306e\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002SOM\u306e\u8a08\u7b97\u306b\u306f\u3001\u5e02\u5834\u529b\u5b66\u3068\u7af6\u4e89\u306e\u5fae\u5999\u306a\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u96e3\u3057\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u306e\u80fd\u529b\u3068\u7af6\u4e89\u74b0\u5883\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306fSOM\u3092\u73fe\u5b9f\u7684\u306b\u898b\u7a4d\u3082\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u3001$1,720\u5104\u306eSAM\u3067$5\u5104\u304b\u30890.003%\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-application-of-tam-sam-som\">TAM\u3001SAM\u3001SOM\u306e\u5b9f\u7528\u5316<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u3001SAM\u3001SOM\u304c\u6301\u3064\u610f\u5473\u306f\u3001\u7406\u8ad6\u7684\u306a\u3082\u306e\u306b\u3068\u3069\u307e\u3089\u306a\u3044\u3002\u305d\u306e\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7e41\u6804\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u6b63\u78ba\u306b\u8cc7\u6e90\u3092\u914d\u5206\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u793e\u4f1a\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u7528\u3055\u308c\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u5b9f\u4f8b\u3068\u306a\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u898b\u3066\u307f\u3088\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-case-study-example\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u4f8b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WeWork\u3092\u4f8b\u306b\u3068\u308b\u3068\u3001\u540c\u793e\u306eTAM\uff08Total Addressable Market\uff09\u306f\u7d041\u51463,500\u5104\u5186\u3068\u8a55\u4fa1\u3055\u308c\u308b\u3002\u3053\u306e\u6570\u5b57\u306f\u3001\u95a2\u9023\u56fd\u306b\u304a\u3051\u308b\u30b5\u30fc\u30d3\u30b9\u90e8\u9580\u306e\u96c7\u7528\u306b\u3088\u308b\u6f5c\u5728\u7684\u306a\u53ce\u76ca\u3092\u8868\u3057\u3066\u3044\u308b\u3002\u4eba\u53e3\u306e\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9664\u5916\u3059\u308b\u3068\u3001WeWork\u306e\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u306a\u5e02\u5834\uff08SAM\uff09\u306f\u7d04$1,680\u5104\u306b\u7e2e\u5c0f\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u7af6\u4e89\u529b\u3084\u5e02\u5834\u529b\u5b66\u306e\u4ed6\u306e\u5074\u9762\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u9054\u6210\u53ef\u80fd\u306a\u5e02\u5834\uff08SOM\uff09\u306b\u304a\u3051\u308bWeWork\u306e\u30b7\u30a7\u30a2\u306f\u3001$350\u5104\u8fd1\u304f\u306b\u306a\u308b\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WeWork\u306e\u72b6\u6cc1\u306f\u3001TAM\u3001SAM\u3001SOM\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u9054\u6210\u53ef\u80fd\u306a\u6210\u9577\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u5e02\u5834\u5185\u306e\u6a5f\u4f1a\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306e\u67a0\u7d44\u307f\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3044\u304b\u306b\u69d8\u3005\u306a\u30bb\u30af\u30bf\u30fc\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u306e\u91cd\u8981\u306a\u6307\u6a19\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u5b9f\u60c5\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u8abf\u6574\u3057\u3001\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tools-and-resources-for-market-research\">\u5e02\u5834\u8abf\u67fb\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u30ea\u30bd\u30fc\u30b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5909\u5316\u3059\u308b\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u306b\u5bfe\u5fdc\u3057\u3001\u6b63\u78ba\u306a\u5e02\u5834\u898f\u6a21\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001TAM\uff08Total Addressable Market\uff09\u3001SAM\uff08Serviceable Available Market\uff09\u3001SOM\uff08Serviceable Obtainable Market\uff09\u3068\u3044\u3063\u305f\u6307\u6a19\u3092\u5e38\u306b\u66f4\u65b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u95a2\u9023\u3059\u308b\u5e02\u5834\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u306b\u306f\u3001\u4f01\u696d\u6bd4\u8f03\u3084\u9867\u5ba2\u691c\u7d22\u5206\u6790\u306e\u305f\u3081\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30ea\u30bd\u30fc\u30b9\u3067\u3042\u308b\u5e02\u5834\u8abf\u67fb\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001Seer Interactive\u306f\u3001\u5f93\u6765\u306e\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u3092\u6539\u5584\u3057\u306a\u304c\u3089\u3001\u5e02\u5834\u306e\u6f5c\u5728\u7684\u53ef\u80fd\u6027\u306e\u7406\u89e3\u3092\u52a9\u3051\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3068\u65b9\u6cd5\u8ad6\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a8\u5b9a\u5e02\u5834\u898f\u6a21\u306e\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3092\u6020\u308b\u3068\u3001\u6226\u7565\u7684\u306a\u5931\u7b56\u3084\u4e8b\u696d\u898b\u901a\u3057\u306e\u898b\u843d\u3068\u3057\u3092\u62db\u304d\u304b\u306d\u306a\u3044\u3002\u4f01\u696d\u306f\u3001\u69d8\u3005\u306a\u30c4\u30fc\u30eb\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u81ea\u7531\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u3046\u3057\u305f\u843d\u3068\u3057\u7a74\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7b56\u5b9a\u306e\u305f\u3081\u306e\u5f37\u56fa\u306a\u67a0\u7d44\u307f\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-integrating-market-sizing-into-business-strategy\">\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u7d44\u307f\u8fbc\u3080<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-scaled.jpg\" alt=\"\" class=\"wp-image-46425\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-scaled.jpg 2048w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-element-caption\">\u7d4c\u55b6\u6226\u7565<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u3001SAM\u3001SOM\u3092\u30d3\u30b8\u30cd\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u6c7a\u5b9a\u3092\u5c0e\u304d\u3001\u5e02\u5834\u306e\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u6226\u7565\u306b\u53cd\u6620\u3055\u308c\u3001\u5e02\u5834\u6a5f\u4f1a\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u6210\u529f\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u5206\u91ce\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d3\u30b8\u30e7\u30f3\u3068\u5e02\u5834\u306e\u73fe\u5b9f\u3092\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6210\u9577\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u5f37\u56fa\u306a\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304fTAM\u306f\u3001\u8cc7\u91d1\u8abf\u9054\u306e\u8b70\u8ad6\u306b\u304a\u3044\u3066\u6295\u8cc7\u5bb6\u306b\u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002TAM\u306f\u307e\u305f\u3001\u65b0\u88fd\u54c1\u3084\u65b0\u4e8b\u696d\u306b\u5fc5\u8981\u306a\u6295\u8cc7\u5168\u4f53\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aligning-sales-strategies-with-market-opportunities\">\u8ca9\u58f2\u6226\u7565\u3092\u5e02\u5834\u6a5f\u4f1a\u306b\u5408\u308f\u305b\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Total Addressable Market (TAM)\u3001Serviceable Available Market (SAM)\u3001Serviceable Obtainable Market (SOM)\u3092\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u6226\u7565\u76ee\u6a19\u3068\u5229\u7528\u53ef\u80fd\u306a\u5e02\u5834\u6a5f\u4f1a\u3092\u78ba\u5b9f\u306b\u540c\u671f\u3055\u305b\u3001\u696d\u52d9\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u8ca9\u58f2\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306bTAM\u3001SAM\u3001SOM\u304b\u3089\u5f97\u3089\u308c\u308b\u6d1e\u5bdf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6700\u3082\u6709\u671b\u306a\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u52aa\u529b\u3092\u96c6\u4e2d\u3057\u3001\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7279\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u306a\u5e02\u5834\uff08Serviceable Obtainable Market\uff09\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u6f5c\u5728\u7684\u306a\u6210\u9577\u30fb\u62e1\u5927\u9818\u57df\u3092\u767a\u898b\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6226\u7565\u7684\u306a\u9023\u643a\u306b\u3088\u308a\u3001\u55b6\u696d\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u3092\u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19\u306b\u5411\u304b\u308f\u305b\u3001\u9577\u671f\u306b\u308f\u305f\u308b\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u529f\u3092\u652f\u3048\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-competitive-analysis-and-market-sizing\">\u7af6\u5408\u5206\u6790\u3068\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7af6\u5408\u5206\u6790\u306f\u3001\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u306e\u91cd\u8981\u306a\u5074\u9762\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u306f\u3001\u7af6\u5408\u72b6\u6cc1\u306e\u5206\u6790\u3001\u4e3b\u8981\u7af6\u5408\u4f01\u696d\u306e\u7279\u5b9a\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u8ca9\u58f2\u6226\u7565\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52aa\u529b\u306e\u628a\u63e1\u304c\u542b\u307e\u308c\u308b\u3002\u7af6\u5408\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u529b\u5b66\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3001\u3088\u308a\u5927\u304d\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u3001SAM\u3001SOM\u3092\u6b63\u78ba\u306b\u898b\u7a4d\u3082\u308b\u305f\u3081\u306b\u306f\u3001\u7af6\u5408\u72b6\u6cc1\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u7af6\u5408\u304c\u3069\u306e\u3088\u3046\u306a\u4f01\u696d\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u3088\u308a\u7684\u78ba\u306b\u8a55\u4fa1\u3057\u3001\u5dee\u5225\u5316\u3067\u304d\u308b\u5206\u91ce\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u77e5\u8b58\u306b\u3088\u308a\u3001\u5e02\u5834\u898f\u6a21\u306e\u898b\u7a4d\u3082\u308a\u3092\u7cbe\u7dfb\u5316\u3057\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001\u5f31\u307f\u306b\u5bfe\u51e6\u3059\u308b\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-plan-and-market-sizing\">\u4e8b\u696d\u8a08\u753b\u3068\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c3\u30c8\u30b5\u30a4\u30b8\u30f3\u30b0\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002\u5e02\u5834\u306e\u53ef\u80fd\u6027\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u9867\u5ba2\u5c64\u3001\u7af6\u5408\u72b6\u6cc1\u306a\u3069\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e8b\u696d\u8a08\u753b\u306b\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u73fe\u5b9f\u7684\u3067\u9054\u6210\u53ef\u80fd\u306a\u4e8b\u696d\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u914d\u5206\u3057\u3001\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u542b\u3080\u3001\u3088\u304f\u7df4\u3089\u308c\u305f\u4e8b\u696d\u8a08\u753b\u306f\u3001\u4f01\u696d\u304c\u6295\u8cc7\u5bb6\u3092\u60f9\u304d\u3064\u3051\u3001\u8cc7\u91d1\u3092\u78ba\u4fdd\u3057\u3001\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u6295\u8cc7\u5bb6\u306f\u3001\u3042\u306a\u305f\u304c\u5e02\u5834\u3092\u660e\u78ba\u306b\u7406\u89e3\u3057\u3001\u3042\u306a\u305f\u306e\u4e88\u6e2c\u304c\u78ba\u304b\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u308a\u305f\u304c\u308a\u307e\u3059\u3002\u5e02\u5834\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3057\u3001TAM\u3001SAM\u3001SOM\u3092\u7279\u5b9a\u3057\u305f\u3053\u3068\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u4e8b\u696d\u8a08\u753b\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u304c\u9ad8\u307e\u308a\u3001\u76ee\u6a19\u9054\u6210\u306b\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-avoiding-common-pitfalls\">\u3088\u304f\u3042\u308b\u843d\u3068\u3057\u7a74\u3092\u907f\u3051\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bfe\u8c61\u5e02\u5834\u306e\u898f\u6a21\u304c\u904e\u5927\u8a55\u4fa1\u3055\u308c\u308b\u3068\u3001\u6226\u7565\u7acb\u6848\u3084\u76ee\u6a19\u8a2d\u5b9a\u304c\u6b6a\u3081\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u5e02\u5834\u306b\u95a2\u3059\u308b\u4eee\u5b9a\u306e\u691c\u8a3c\u3092\u6020\u308b\u3068\u3001\u6226\u7565\u7684\u9078\u629e\u3092\u8aa4\u308b\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u306a\u3044\u3002\u3053\u306e\u3088\u3046\u306a\u8aa4\u308a\u3092\u907f\u3051\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u304c\u6226\u7565\u7684\u7126\u70b9\u3092\u7d5e\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306b\u5f79\u7acb\u3064\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\uff08Total Addressable Market\uff09\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u74b0\u5883\u306b\u304a\u3051\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u7acb\u3061\u4f4d\u7f6e\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u4ed6\u793e\u3068\u306e\u9055\u3044\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u6d1e\u5bdf\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u77e5\u8b58\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u5e02\u5834\u898f\u6a21\u3092\u63a8\u5b9a\u3059\u308b\u52aa\u529b\u304c\u5b9f\u8df5\u7684\u3067\u6839\u62e0\u306e\u3042\u308b\u6226\u7565\u306b\u8ee2\u63db\u3055\u308c\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identifying-opportunities-and-challenges\">\u6a5f\u4f1a\u3068\u8ab2\u984c\u306e\u7279\u5b9a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6a5f\u4f1a\u3068\u8ab2\u984c\u306e\u7279\u5b9a\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3068\u5206\u6790\u3092\u884c\u3044\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6a5f\u4f1a\u3092\u751f\u304b\u3057\u3001\u8ab2\u984c\u3092\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u8abf\u67fb\u3068\u5206\u6790\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3001\u7af6\u5408\u4ed6\u793e\u3001\u5e02\u5834\u52d5\u5411\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u304c\u542b\u307e\u308c\u308b\u3002\u5e02\u5834\u8abf\u67fb\u3068\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u529b\u5b66\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u3088\u308a\u5927\u304d\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-opportunities-market-research-and-analysis\">\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u5e02\u5834\u8abf\u67fb\u3068\u5206\u6790<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u8abf\u67fb\u3068\u5206\u6790\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3001\u7af6\u5408\u4ed6\u793e\u3001\u5e02\u5834\u52d5\u5411\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u304c\u542b\u307e\u308c\u308b\u3002\u5e02\u5834\u8abf\u67fb\u3068\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u529b\u5b66\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u3088\u308a\u5927\u304d\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u5e02\u5834\u8abf\u67fb\u30fb\u5206\u6790\u3092\u901a\u3058\u3066\u4f01\u696d\u304c\u7279\u5b9a\u3067\u304d\u308b\u4e3b\u306a\u6a5f\u4f1a\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>\u65b0\u305f\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u5c64\u306e\u7279\u5b9a<\/p><\/li>\n\n\n\n<li><p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u65b0\u88fd\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a<\/p><\/li>\n\n\n\n<li><p>\u65b0\u3057\u3044\u5e02\u5834\u3084\u5730\u57df\u3078\u306e\u9032\u51fa<\/p><\/li>\n\n\n\n<li><p>\u65b0\u305f\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3084\u6d41\u901a\u7db2\u306e\u958b\u62d3<\/p><\/li>\n\n\n\n<li><p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3068\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6210\u9577\u3092\u4fc3\u9032\u3057\u3001\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u3001\u3088\u308a\u5927\u304d\u306a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u5e02\u5834\u30b5\u30a4\u30b8\u30f3\u30b0\u3001\u7af6\u5408\u5206\u6790\u3001\u4e8b\u696d\u8a08\u753b\u306f\u3059\u3079\u3066\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary\">\u6982\u8981<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u306e\u6f5c\u5728\u529b\u3092\u7406\u89e3\u3057\u3001\u9054\u6210\u53ef\u80fd\u306a\u6210\u9577\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u57fa\u672c\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u306fTAM\uff08Total Addressable Market\uff09\u3001SAM\uff08Serviceable Available Market\uff09\u3001SOM\uff08Serviceable Obtainable Market\uff09\u306e\u628a\u63e1\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u4f01\u696d\u304c\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u7684\u306b\u914d\u5206\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u679c\u7684\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u6226\u7565\u3092\u5b9f\u969b\u306e\u5e02\u5834\u72b6\u6cc1\u3068\u540c\u671f\u3055\u305b\u308b\u305f\u3081\u306e\u6307\u91dd\u3068\u306a\u308b\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u5e02\u5834\u5168\u4f53\u306e\u9700\u8981\u3092\u6982\u8aac\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5230\u9054\u53ef\u80fd\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306e\u305f\u3081\u306e\u5e83\u7bc4\u306a\u9752\u5199\u771f\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u6982\u5ff5\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u8907\u96d1\u306a\u5e02\u5834\u529b\u5b66\u3092\u64cd\u308a\u3001\u5178\u578b\u7684\u306a\u5931\u6557\u3092\u56de\u907f\u3057\u3001\u6c38\u7d9a\u7684\u306a\u62e1\u5927\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e8b\u696d\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u3067\u3082\u3001\u4e8b\u696d\u3092\u7387\u3044\u305f\u7d4c\u9a13\u304c\u8c4a\u5bcc\u3067\u3082\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u306e\u539f\u5247\u3092\u7d4c\u55b6\u8a08\u753b\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u672a\u958b\u62d3\u306e\u898b\u8fbc\u307f\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u6301\u7d9a\u7684\u306a\u7e41\u6804\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-tam-sam-and-som\">TAM\u3001SAM\u3001SOM\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\u3001SAM\u3001SOM\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff01TAM\u3068\u306f\u5e02\u5834\u5168\u4f53\u306e\u6a5f\u4f1a\u3001SAM\u3068\u306f\u73fe\u5b9f\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3067\u304d\u308b\u3082\u306e\u3001SOM\u3068\u306f\u5b9f\u969b\u306b\u7372\u5f97\u3067\u304d\u308b\u5e02\u5834\u30b7\u30a7\u30a2\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-calculate-tam\">TAM\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TAM\uff08\u30c8\u30fc\u30bf\u30eb\u30fb\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\uff09\u3092\u7b97\u51fa\u3059\u308b\u306b\u306f\u30013\u3064\u306e\u65b9\u6cd5\u306e\u3044\u305a\u308c\u304b\u3092\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3088\u308a\u5e83\u7bc4\u306a\u30c7\u30fc\u30bf\u3092\u5bfe\u8c61\u3068\u3059\u308b\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5bfe\u8c61\u3068\u3059\u308b\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u3042\u308b\u3044\u306f\u9867\u5ba2\u304c\u559c\u3093\u3067\u652f\u6255\u3046\u91d1\u984d\u306b\u57fa\u3065\u304f\u4fa1\u5024\u7406\u8ad6\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3068\u5e02\u5834\u7406\u89e3\u306b\u898b\u5408\u3063\u305f\u65b9\u6cd5\u3092\u9078\u3073\u3001\u81ea\u793e\u306e\u53ef\u80fd\u6027\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-is-sam-important-for-strategic-focus\">\u306a\u305cSAM\u304c\u6226\u7565\u7684\u306b\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30fc\u30d3\u30b9\u53ef\u80fd\u5e02\u5834\uff08SAM\uff1aServiceable Available Market\uff09\u306e\u6982\u5ff5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u8cc7\u6e90\u914d\u5206\u3068\u6700\u5927\u306e\u30ea\u30bf\u30fc\u30f3\u306b\u3064\u306a\u304c\u308b\u6226\u7565\u306e\u9078\u629e\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u306e\u7d50\u679c\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u6210\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-role-does-som-play-in-market-strategy\">\u5e02\u5834\u6226\u7565\u306b\u304a\u3044\u3066SOM\u304c\u679c\u305f\u3059\u5f79\u5272\u3068\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SOM\u306f\u3001\u73fe\u5b9f\u7684\u306a\u6210\u9577\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u62e1\u5927\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u9054\u6210\u53ef\u80fd\u306a\u53ce\u76ca\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u524d\u9032\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-tools-can-i-use-for-market-research\">\u5e02\u5834\u8abf\u67fb\u306b\u4f7f\u3048\u308b\u30c4\u30fc\u30eb\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u6bd4\u8f03\u3084\u9867\u5ba2\u691c\u7d22\u5206\u6790\u306bSeer Interactive\u306e\u3088\u3046\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u8abf\u67fb\u3078\u306e\u53d6\u308a\u7d44\u307f\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u898f\u6a21\u306e\u4e88\u6e2c\u3092\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3059\u308b\u3053\u3068\u3067\u3001\u5909\u5316\u3059\u308b\u529b\u5b66\u306b\u9069\u5fdc\u3057\u3001\u5e38\u306b\u7a4d\u6975\u7684\u3067\u3042\u308a\u7d9a\u3051\u308b\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>Understanding TAM, SAM, and SOM is crucial for market sizing. TAM, or Total Addressable Market, SAM (Serviceable Addressable Market) and SOM (Serviceable Obtainable Market) are essential concepts, especially when considering the broader context of tam sam som. No product can serve the entire market due to competitive dynamics and market realities, making it important to measure realistic market segments that can be targeted instead. These metrics help businesses gauge market potential and strategize effectively. This guide will explain how to define and calculate each one. Key Takeaways Understanding Market Sizing: TAM, SAM, and SOM Market sizing estimates the potential size of a market segment for a product or service. It [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[924,105,925],"class_list":["post-44664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-ai-in-finance","tag-financial-services-marketing","tag-revenue-forecasting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding TAM SAM SOM: Calculate Your Market Size Effectively<\/title>\n<meta name=\"description\" content=\"Learn how to effectively calculate your market size with TAM, SAM, and SOM. Understand your potential reach and make informed business decisions. Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ja\/\u30bf\u30e0\u30b5\u30e0\u3067\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u30de\u30b9\u30bf\u30fc\u3059\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Market Sizing with TAM SAM SOM: A Step-by-Step Guide\" \/>\n<meta property=\"og:description\" content=\"Understanding TAM, SAM, and SOM is crucial for market sizing. TAM, or Total\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/ja\/\u30bf\u30e0\u30b5\u30e0\u3067\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u30de\u30b9\u30bf\u30fc\u3059\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-21T10:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T04:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-1U4dKbjWsro-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"16\u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"TAM SAM SOM\u3092\u7406\u89e3\u3059\u308b\uff1a\u5e02\u5834\u898f\u6a21\u3092\u52b9\u679c\u7684\u306b\u8a08\u7b97\u3059\u308b","description":"TAM\u3001SAM\u3001SOM\u3092\u4f7f\u3063\u3066\u5e02\u5834\u898f\u6a21\u3092\u52b9\u679c\u7684\u306b\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c1\u3092\u7406\u89e3\u3057\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u7d9a\u304d\u3092\u8aad\u3080","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/ja\/\u30bf\u30e0\u30b5\u30e0\u3067\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u30de\u30b9\u30bf\u30fc\u3059\/","og_locale":"ja_JP","og_type":"article","og_title":"Master Market Sizing with TAM SAM SOM: A Step-by-Step Guide","og_description":"Understanding TAM, SAM, and SOM is crucial for market sizing. TAM, or Total","og_url":"https:\/\/www.investglass.com\/ja\/\u30bf\u30e0\u30b5\u30e0\u3067\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30b5\u30a4\u30b8\u30f3\u30b0\u3092\u30de\u30b9\u30bf\u30fc\u3059\/","og_site_name":"InvestGlass","article_published_time":"2025-03-21T10:30:00+00:00","article_modified_time":"2025-03-28T04:00:57+00:00","og_image":[{"width":2048,"height":1406,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-1U4dKbjWsro-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"\u57f7\u7b46\u8005":"InvestGlass","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"16\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#article","isPartOf":{"@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/"},"author":{"name":"InvestGlass","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24"},"headline":"Master Market Sizing with TAM SAM SOM: A Step-by-Step Guide","datePublished":"2025-03-21T10:30:00+00:00","dateModified":"2025-03-28T04:00:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/"},"wordCount":3347,"publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"image":{"@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-1U4dKbjWsro-unsplash-scaled.jpg","keywords":["AI in finance","financial services marketing","Revenue forecasting"],"articleSection":["Article"],"inLanguage":"ja","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.investglass.com\/ja\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/","url":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/","name":"TAM SAM SOM\u3092\u7406\u89e3\u3059\u308b\uff1a\u5e02\u5834\u898f\u6a21\u3092\u52b9\u679c\u7684\u306b\u8a08\u7b97\u3059\u308b","isPartOf":{"@id":"https:\/\/www.investglass.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-1U4dKbjWsro-unsplash-scaled.jpg","datePublished":"2025-03-21T10:30:00+00:00","dateModified":"2025-03-28T04:00:57+00:00","description":"TAM\u3001SAM\u3001SOM\u3092\u4f7f\u3063\u3066\u5e02\u5834\u898f\u6a21\u3092\u52b9\u679c\u7684\u306b\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c1\u3092\u7406\u89e3\u3057\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u7d9a\u304d\u3092\u8aad\u3080","breadcrumb":{"@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#primaryimage","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-1U4dKbjWsro-unsplash-scaled.jpg","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-1U4dKbjWsro-unsplash-scaled.jpg","width":2048,"height":1406},{"@type":"BreadcrumbList","@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"InvestGlass","item":"https:\/\/www.investglass.com\/"},{"@type":"ListItem","position":2,"name":"Master Market Sizing with TAM SAM SOM: A Step-by-Step Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.investglass.com\/#website","url":"https:\/\/www.investglass.com\/","name":"\u30a4\u30f3\u30d9\u30b9\u30c8\u30ac\u30e9\u30b9","description":"\u30b9\u30a4\u30b9\u30fb\u30bd\u30d6\u30ea\u30f3CRM","publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"alternateName":"InvestGlass","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investglass.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":["Organization","Place"],"@id":"https:\/\/www.investglass.com\/#organization","name":"\u30a4\u30f3\u30d9\u30b9\u30c8\u30ac\u30e9\u30b9","url":"https:\/\/www.investglass.com\/","logo":{"@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#local-main-organization-logo"},"sameAs":["https:\/\/x.com\/investglass","https:\/\/www.linkedin.com\/company\/investglass\/","https:\/\/www.youtube.com\/channel\/UCt5r5XgzbSq2KhguJQxCwyA"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24","name":"\u30a4\u30f3\u30d9\u30b9\u30c8\u30ac\u30e9\u30b9","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","caption":"InvestGlass"},"sameAs":["https:\/\/www.investglass.com"],"url":"https:\/\/www.investglass.com\/ja\/author\/axginvestglass-com\/"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.investglass.com\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/#local-main-organization-logo","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","width":839,"height":192,"caption":"InvestGlass"}]}},"_links":{"self":[{"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/posts\/44664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/comments?post=44664"}],"version-history":[{"count":0,"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/posts\/44664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/media\/46426"}],"wp:attachment":[{"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/media?parent=44664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/categories?post=44664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investglass.com\/ja\/wp-json\/wp\/v2\/tags?post=44664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}