{"id":39452,"date":"2024-03-14T09:55:56","date_gmt":"2024-03-14T08:55:56","guid":{"rendered":"https:\/\/www.investglass.com\/?p=39452"},"modified":"2026-01-10T22:25:34","modified_gmt":"2026-01-10T21:25:34","slug":"cdp%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%82%92%e7%90%86%e8%a7%a3%e3%81%99%e3%82%8b-%e9%a1%a7%e5%ae%a2%e3%83%87%e3%83%bc%e3%82%bf%e3%83%bb%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ja\/understanding-what-is-cdp-your-essential-guide-to-customer-data-platforms\/","title":{"rendered":"CDP\u3068\u306f\u4f55\u304b\u3092\u7406\u89e3\u3059\u308b\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u5fc5\u9808\u30ac\u30a4\u30c9"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A&nbsp;<strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09<\/strong>&nbsp;\u69d8\u3005\u306a\u30bd\u30fc\u30b9\u304b\u3089\u306e\u9867\u5ba2\u60c5\u5831\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002&nbsp;<strong>\u5305\u62ec\u7684\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb<\/strong>. .\u3053\u308c\u306b\u3088\u3063\u3066\u7d44\u7e54\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002&nbsp;<strong>\u3088\u308a\u9069\u5207\u3067\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>. .\u5831\u9053\u306b\u3088\u308b\u3068\u3001\u4e16\u754c\u7684\u306a&nbsp;<strong>2023\u5e74\u306eCDP\u5e02\u5834\u898f\u6a21\u306f$6.24\u5104\u30c9\u30eb<\/strong>&nbsp;\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002&nbsp;<strong>2031\u5e74\u307e\u3067\u306b$637.1\u5104\u30c9\u30eb<\/strong>, \u3067\u6210\u9577\u3057\u3066\u3044\u308b\u3002&nbsp;<strong>2024\u5e74\u304b\u30892031\u5e74\u307e\u3067\u306e\u5e74\u5e73\u5747\u6210\u9577\u738733.70%<\/strong>&nbsp;(Data Bridge Market Research\uff09\u3002CDP\u306e\u63a1\u7528\u306f\u5897\u52a0\u3057\u3066\u3044\u308b\u3002&nbsp;<strong>2023\u5e74\u306bCDP\u3092\u5b9f\u65bd\u3059\u308b\u7d44\u7e54\u306e20%<\/strong>&nbsp;(<a href=\"https:\/\/llcbuddy.com\/data\/customer-data-platforms-statistics\/?utm_source=chatgpt.com\">LLC\u30d0\u30c7\u30a3<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001CDP\u306f\u30d3\u30b8\u30cd\u30b9\u3092\u652f\u63f4\u3057\u307e\u3059\u3002&nbsp;<strong>\u9867\u5ba2\u884c\u52d5\u3092\u3088\u308a\u6df1\u304f\u6d1e\u5bdf\u3059\u308b<\/strong>, \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316&nbsp;<strong>\u7dcf\u5408\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">\u8981\u70b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u306f\u3001\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u4e00\u5143\u5316\u3057\u3001\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u3068\u975e\u6280\u8853\u7cfb\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3092\u63d0\u4f9b\u3057\u3001CRM\u3001DMP\u3001\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u3001\u30c7\u30fc\u30bf\u30ec\u30a4\u30af\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3059\u3002.<\/li>\n\n\n\n<li>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001CDP\u306b\u304a\u3044\u3066\u3001\u6700\u65b0\u306e\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7dad\u6301\u3057\u3001\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u5316\u3092\u6392\u9664\u3057\u3066\u7d71\u4e00\u7684\u306a\u30d3\u30e5\u30fc\u3092\u5b9f\u73fe\u3057\u3001GDPR\u3084CCPA\u306e\u3088\u3046\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u3078\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002.<\/li>\n\n\n\n<li>CDP\u306e\u5f37\u5316 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"924\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316\u3001\u4e88\u6e2c\u5206\u6790\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-demystifying-customer-data-platforms-cdp\">\u9867\u5ba2\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u3092\u89e3\u660e\u3059\u308b<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-9-1024x585.jpg\" alt=\"\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u56f3\u89e3\" class=\"wp-image-43385\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-9-1024x585.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-9-300x171.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-9-768x439.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-9-1536x878.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-9.jpg 1792w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4e00\u5143\u5316\u3057\u3001\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3002<\/li>\n\n\n\n<li>\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u52b9\u7387\u5316\u3092\u53ef\u80fd\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5b8c\u5168\u306a\u7406\u89e3\u306b\u57fa\u3065\u3044\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3001\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3001\u534a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u6271\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3001CRM\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u306a\u3069\u306e\u8a73\u7d30\u3092\u53d6\u308a\u8fbc\u307f\u3001\u5305\u62ec\u7684\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u3001\u304d\u3081\u7d30\u304b\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3001\u975e\u6280\u8853\u7cfb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u30c7\u30fc\u30bf\u30fb\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306a\u3069\u306e\u30e6\u30cb\u30fc\u30af\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3001\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u3063\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-core-components-of-a-cdp\">CDP\u306e\u30b3\u30a2\u30fb\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306f\u3001\u9867\u5ba2\u306e\u5305\u62ec\u7684\u306a\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u4e00\u7dd2\u306b\u52d5\u4f5c\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u30b3\u30a2\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u69cb\u6210\u8981\u7d20\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u4fdd\u7ba1\uff1a\u3059\u3079\u3066\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5b89\u5168\u306b\u4fdd\u7ba1\u30fb\u7ba1\u7406\u3055\u308c\u308b\u5834\u6240<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u8fbc\u307f\uff1a\u5916\u90e8\u30c7\u30fc\u30bf\u3092\u30b9\u30c8\u30ec\u30fc\u30b8\u30ec\u30a4\u30e4\u30fc\u306b\u53d6\u308a\u8fbc\u3080\u305f\u3081\u3001\u901a\u5e38\u306f\u69d8\u3005\u306a\u30b3\u30cd\u30af\u30bf\u30fc\u3092\u901a\u3058\u3066\u81ea\u52d5\u5316\u3055\u308c\u308b\u3002<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u7d71\u5408\uff1a\u7570\u306a\u308b\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u5206\u6790\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u9ad8\u5ea6\u306a\u5206\u6790\u3092\u4f7f\u7528\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306e\u6d3b\u6027\u5316\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u6539\u5584\u3059\u308b\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/investglass%e3%81%aecrm%e3%81%a7%e9%8a%80%e8%a1%8c%e6%a5%ad%e5%8b%99%e3%81%ae%e9%a1%a7%e5%ae%a2%e4%bd%93%e9%a8%93%e3%82%92%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e5%8c%85%e6%8b%ac%e7%9a%84\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"925\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u304c\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306e\u30e2\u30c7\u30ea\u30f3\u30b0\u3068\u51e6\u7406\u3082CDP\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3002\u4ee5\u4e0b\u306f\u305d\u306e\u4e2d\u6838\u3068\u306a\u308b\u8981\u7d20\u3067\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u3080\u524d\u306b\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u3092\u8a2d\u8a08\u3057\u3001\u30c7\u30fc\u30bf\u8f9e\u66f8\u3092\u4f5c\u6210\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u7167\u5408\u3068ID\u89e3\u6c7a\u3092\u542b\u3080\u3001ID\u7ba1\u7406\u3068\u540c\u610f\u8ffd\u8de1<\/li>\n\n\n\n<li>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u5145\u5b9f<\/li>\n\n\n\n<li>\u89b3\u5ba2\u4f5c\u308a<\/li>\n\n\n\n<li>\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u3002\u6a5f\u68b0\u5b66\u7fd2\u30c4\u30fc\u30eb\u3084\u305d\u306e\u4ed6\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cdps-vs-other-data-management-solutions\">CDP\u3068\u4ed6\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u6bd4\u8f03<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306f\u4ed6\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u4f3c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u72ec\u81ea\u306e\u5229\u70b9\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070, <a href=\"https:\/\/www.investglass.com\/ja\/finsa%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aecrm-%e5%ae%8c%e5%85%a8%e3%81%aa%e9%a1%a7%e5%ae%a2%e9%96%a2%e4%bf%82%e7%ae%a1%e7%90%86%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"926\">\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406<\/a> (CRM\uff09\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u304c\u3001CDP\u3068\u306f\u7570\u306a\u308a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3002\u30c7\u30fc\u30bf\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DMP\uff09\u306f\u3001\u533f\u540d\u306e\u500b\u4eba\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u5e83\u544a\u3067\u306e\u307f\u4f7f\u7528\u3055\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u306b\u306f\u8ca2\u732e\u3057\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u306f\u3001\u5206\u6790\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u306f\u3044\u308b\u304c\u3001CDP\u306e\u3088\u3046\u306b\u751f\u30c7\u30fc\u30bf\u3092\u52a0\u5de5\u3057\u3066\u76f4\u63a5\u5b9f\u7528\u5316\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3002\u4e3b\u306b\u69cb\u9020\u5316\u30fb\u975e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3059\u308b\u30c7\u30fc\u30bf\u30ec\u30a4\u30af\u306f\u3001\u5e83\u7bc4\u306a\u6280\u8853\u7684\u5c02\u9580\u77e5\u8b58\u3092\u5fc5\u8981\u3068\u3059\u308b\u3002\u5bfe\u7167\u7684\u306b\u3001CDP\u306f\u300c\u30db\u30c3\u30c8\u30fb\u30b9\u30c8\u30ec\u30fc\u30b8\u300d\u3067\u3042\u308a\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u307e\u305f\u304c\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u3001\u5bb9\u6613\u306b\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u3067\u30e9\u30a4\u30d6\u63a5\u7d9a\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-role-of-first-party-data-in-cdps\">CDP\u306b\u304a\u3051\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u5f79\u5272<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/73a9b750-ad2e-4dce-910f-15e6d27b337b.png\" alt=\"\u30c7\u30fc\u30bf\u7d71\u5408\u30d7\u30ed\u30bb\u30b9\u306e\u5199\u771f\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u304b\u3089\u76f4\u63a5\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u3092\u6307\u3057\u3001CDP\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002\u3053\u308c\u306f\u3001\u76f4\u63a5\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u6b63\u78ba\u3067\u6700\u65b0\u306e\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53ef\u80fd\u306b\u3057\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30af\u30c3\u30ad\u30fc\u306e\u6bb5\u968e\u7684\u5ec3\u6b62\u306b\u3088\u308a\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u3002CDP\u306f\u3001\u69d8\u3005\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3084\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u304b\u3089\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057\u3001\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u5316\u3092\u6392\u9664\u3057\u3001\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d3\u30e5\u30fc\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306b\u304a\u3051\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3068\u6a19\u6e96\u5316\u306f\u3001\u6b63\u78ba\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u7dad\u6301\u3092\u4fdd\u8a3c\u3059\u308b\u3002\u3055\u3089\u306b\u3001CDP\u306f\u30c7\u30fc\u30bf\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u5206\u985e\u30fb\u30bf\u30b0\u4ed8\u3051\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u3001\u7d71\u5408\u3055\u308c\u305f\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u5145\u5b9f\u3055\u305b\u308b\u3002\u3055\u3089\u306b\u3001CDP\u5185\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6700\u9069\u306a\u53ce\u96c6\u6226\u7565\u306f\u3001GDPR\u3084CCPA\u306a\u3069\u306e\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306b\u5408\u81f4\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u4f9d\u5b58\u304b\u3089\u8131\u5374\u3059\u308b\u969b\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u4fdd\u8a3c\u3059\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enhancing-marketing-campaigns-with-cdps\">CDP\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5f37\u5316<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u308b\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/ai%e3%81%ae%e9%87%91%e8%9e%8d%e5%b8%82%e5%a0%b4%e3%81%b8%e3%81%ae%e5%bd%b1%e9%9f%bf%e3%81%a8%e3%82%a4%e3%83%b3%e3%83%95%e3%83%ac%e3%81%b8%e3%81%ae%e9%96%93%e6%8e%a5%e7%9a%84%e5%bd%b1%e9%9f%bf\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1871\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5f37\u5316\u3078\u306e\u5f71\u97ff<\/a> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3CDP\u304c\u63d0\u4f9b\u3059\u308b\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d3\u30e5\u30fc\u306f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u306a\u304c\u308a\u3001\u9867\u5ba2\u72ec\u81ea\u306e\u55dc\u597d\u3084\u884c\u52d5\u306b\u5408\u308f\u305b\u305f\u30aa\u30d5\u30a1\u30fc\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3002\u307e\u305f\u3001CDP\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u304c\u6700\u9069\u5316\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u55dc\u597d\u3084\u8cfc\u8cb7\u884c\u52d5\u306b\u57fa\u3065\u3044\u305f\u6b63\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u95a2\u9023\u6027\u304c\u9ad8\u307e\u308b\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u3082\u3088\u308a\u52b9\u679c\u7684\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001CDP\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u5229\u70b9\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u89b3\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u3001\u89b3\u5ba2\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u3088\u308a\u304d\u3081\u7d30\u304b\u304f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u306a\u304c\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u30c4\u30fc\u30eb\u3068\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316<\/li>\n\n\n\n<li>\u8907\u6570\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-boosting-customer-engagement\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002CDP\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3059\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u7d71\u4e00<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u9867\u5ba2\u306e\u884c\u52d5\u306b\u968f\u6642\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001CDP\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u306f\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u5177\u4f53\u7684\u306a\u8996\u8074\u8005\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u4fdd\u8a3c\u3057\u3001\u4e88\u6e2c\u5206\u6790\u3068 <a href=\"https:\/\/www.investglass.com\/ja\/crm%e3%81%af%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%bd%e3%83%95%e3%83%88%e3%82%a6%e3%82%a7\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"927\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/a> \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3084\u30b8\u30e3\u30fc\u30cb\u30fc\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7406\u89e3\u3059\u308bCDP\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\uff08NLP\uff09\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790\u306f\u3001CDP\u304b\u3089\u306e\u884c\u52d5\u4e2d\u5fc3\u306e\u6d1e\u5bdf\u3068\u3068\u3082\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u9867\u5ba2\u306e\u611f\u60c5\u3084\u55dc\u597d\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increasing-customer-loyalty-and-retention\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306f\u307e\u305f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3060\u3051\u3067\u306a\u304f\u3001\u7a4d\u6975\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3082\u542b\u307f\u3001CDP\u306f\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6a2a\u65ad\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002CDP\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5831\u916c\u3068\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u4f5c\u6210\u3092\u53ef\u80fd\u306b\u3057\u3001\u4ee5\u4e0b\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u307e\u3059\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"928\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9<\/a> \u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u5404\u30c1\u30fc\u30e0\u306b\u5408\u308f\u305b\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306e\u4e88\u6e2c\u5206\u6790\u306f\u3001\u300c\u6b21\u5584\u306e\u7b56\u300d\u306e\u63a8\u5968\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30b9\u30c6\u30fc\u30b8\u306b\u57fa\u3065\u304f\u81ea\u52d5\u5316\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30c8\u30ea\u30ac\u30fc\u3001\u89e3\u7d04\u30ea\u30b9\u30af\u306e\u4e88\u6e2c\u306a\u3069\u3092\u652f\u63f4\u3057\u3001\u6226\u7565\u7684\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3059\u308b\u3002\u3055\u3089\u306b\u3001CDP\u3092\u901a\u3058\u305f\u9069\u5207\u306a\u9867\u5ba2\u5206\u6790\u306f\u3001\u5e0c\u671b\u3059\u308b\u6a5f\u80fd\u3084\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u6226\u7565\u306b\u53cd\u6620\u3055\u308c\u3001\u5fe0\u5b9f\u306a\u9867\u5ba2\u304b\u3089\u751f\u307f\u51fa\u3055\u308c\u308b\u4f01\u696d\u306e\u6210\u9577\u306b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-integrating-cdps-into-your-martech-stack\">CDP\u3092MarTech\u30b9\u30bf\u30c3\u30af\u306b\u7d71\u5408\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u3092MarTech\u30b9\u30bf\u30c3\u30af\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5411\u4e0a\u3055\u305b\u308b\u6226\u7565\u7684\u306a\u52d5\u304d\u3067\u3042\u308b\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u3001\u53ce\u76ca\u306e\u5411\u4e0a\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u6539\u5584\u306a\u3069\u3001\u660e\u78ba\u306a\u7d71\u5408\u76ee\u6a19\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u5e02\u5834\u306b\u51fa\u56de\u3063\u3066\u3044\u308b\u3055\u307e\u3056\u307e\u306aCDP\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u7d71\u5408\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001CDP\u3092\u7d71\u5408\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3059\u308b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5305\u62ec\u7684\u306a\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u793e\u5185\u306e\u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9\u3068\u54c1\u8cea\u57fa\u6e96\u3092\u78ba\u7acb\u3059\u308b\u3002.<\/li>\n\n\n\n<li>\u9ad8\u6c34\u6e96\u3092\u7dad\u6301\u3059\u308b <a href=\"https:\/\/www.investglass.com\/ja\/%e3%83%87%e3%83%bc%e3%82%bf%e4%bf%9d%e8%ad%b7%e3%81%ab%e9%96%a2%e3%81%99%e3%82%8b%e6%96%b0%e9%80%a3%e9%82%a6%e6%b3%95nfadp%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"929\">\u30c7\u30fc\u30bf\u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u6697\u53f7\u5316\u306b\u3088\u308b\u4fdd\u8b77<\/a> \u8106\u5f31\u6027\u306b\u5bfe\u3057\u3066\u3002.<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3092\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u3001CDP\u306e\u4f7f\u7528\u3092\u6210\u529f\u3055\u305b\u3001ROI\u3092\u6700\u5927\u5316\u3059\u308b\u3002.<\/li>\n\n\n\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d50\u679c\u3092\u76e3\u8996\u30fb\u5206\u6790\u3057\u3001\u671b\u307e\u3057\u3044\u7d50\u679c\u3092\u9054\u6210\u3059\u308b\u3002.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3046\u3053\u3068\u3067\u3001CDP\u3092\u52b9\u679c\u7684\u306b\u7d71\u5408\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-navigating-data-privacy-and-compliance-with-cdps\">CDP\u306b\u3088\u308b\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u7ba1\u7406<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u305f\u306a\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3078\u306e\u6ce8\u76ee\u304c\u9ad8\u307e\u308b\u4e2d\u3001CDP\u306f\u91cd\u8981\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002CDP\u306f\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u4e00\u5143\u5316\u3059\u308b\u3053\u3068\u3067GDPR\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/chatgpt%e3%81%a8%e3%83%ad%e3%83%9c%e3%83%86%e3%82%a3%e3%83%83%e3%82%af%e3%83%bb%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9%e3%83%bb%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3rpa\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1100\">\u30d7\u30ed\u30bb\u30b9\u306e\u81ea\u52d5\u5316<\/a> \u30c7\u30fc\u30bf\u5bfe\u8c61\u8005\u306e\u30a2\u30af\u30bb\u30b9\u8981\u6c42\u3084\u540c\u610f\u7ba1\u7406\u306a\u3069\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u7d71\u4e00\u3055\u308c\u305f\u9867\u5ba2\u30d3\u30e5\u30fc\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001CDP\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u7ba1\u7406\u306e\u8ffd\u8de1\u3068\u7ba1\u7406\u3092\u7c21\u7d20\u5316\u3057\u3001\u898f\u5236\u8981\u4ef6\u306e\u9075\u5b88\u3092\u652f\u63f4\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30b0\u30ec\u30fc\u30c9\u306eCDP\u306b\u542b\u307e\u308c\u308b\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u7ba1\u7406\u30c4\u30fc\u30eb\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u5229\u70b9\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u308b\u60c5\u5831\u306b\u5fc5\u8981\u306a\u4eba\u3060\u3051\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u7ba1\u7406\u57fa\u6e96\u3092\u78ba\u7acb\u3059\u308b\u80fd\u529b<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u30fb\u30a2\u30af\u30bb\u30b9\u30fb\u30dd\u30ea\u30b7\u30fc\u3092\u4f5c\u6210\u3057\u3001\u30dd\u30ea\u30b7\u30fc\u9075\u5b88\u3092\u76e3\u8996\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd<\/li>\n\n\n\n<li>GDPR\u3084CCPA\u306a\u3069\u306e\u898f\u5236\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3078\u306e\u8fc5\u901f\u306a\u30a2\u30af\u30bb\u30b9\u3068\u524a\u9664<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u6a5f\u80fd\u306f\u3001CDP\u304c\u30c7\u30fc\u30bf\u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u8981\u4ef6\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-features-to-look-for-in-a-cdp\">CDP\u306b\u6c42\u3081\u3089\u308c\u308b\u4e3b\u306a\u6a5f\u80fd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d44\u7e54\u306e\u305f\u3081\u306bCDP\u3092\u691c\u8a0e\u3059\u308b\u5834\u5408\u3001\u63a2\u3059\u3079\u304d\u91cd\u8981\u306a\u6a5f\u80fd\u304c\u3044\u304f\u3064\u304b\u3042\u308b\u3002CDP\u306f\u3001API\u3092\u901a\u3058\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u306e\u30bd\u30fc\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u53d6\u308a\u8fbc\u307f\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%bb%e3%83%90%e3%83%b3%e3%82%ad%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0%e3%82%92%e6%a7%8b%e7%af%89-2\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"960\">\u9867\u5ba2<\/a> \u69d8\u3005\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30b9\u30c6\u30fc\u30b8\u306b\u307e\u305f\u304c\u308b\u69d8\u3005\u306a\u9867\u5ba2ID\u3092\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u517c\u306d\u5099\u3048\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u53ce\u96c6<\/li>\n\n\n\n<li>\u30bd\u30fc\u30c8<\/li>\n\n\n\n<li>\u30b9\u30c8\u30ec\u30fc\u30b8<\/li>\n\n\n\n<li>\u5f37\u529b\u306a\u9867\u5ba2\u5206\u6790\u306e\u305f\u3081\u306e\u5206\u6790<\/li>\n\n\n\n<li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u4e88\u6e2c\u63a1\u70b9<\/li>\n\n\n\n<li>\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u4e88\u6e2c\u5206\u6790\u3068 <a href=\"https:\/\/www.investglass.com\/ja\/%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%ae%e4%b8%96%e7%95%8c%e3%82%92%e6%8e%a2%e6%b1%82%e3%81%99%e3%82%8bai%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"930\">\u4eba\u5de5\u77e5\u80fd<\/a><\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u306e\u5909\u63db\u3001\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3001\u30ea\u30c3\u30c1\u5316\u306a\u3069\u306e\u30bf\u30b9\u30af\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u51e6\u7406\u6a5f\u80fd<\/li>\n\n\n\n<li>\u4ed6\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u30c7\u30fc\u30bf\u30d5\u30ed\u30fc\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u30b7\u30f3\u30b8\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u540c\u671f\u6a5f\u80fd\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001CDP\u304c\u3055\u307e\u3056\u307e\u306a\u5916\u90e8\u30c4\u30fc\u30eb\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u7d71\u5408\u3067\u304d\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u5353\u8d8a\u6027\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u306e\u91cd\u8981\u6027\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-world-cdp-success-stories\">\u5b9f\u969b\u306eCDP\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u969b\u306e\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3053\u3068\u306f\u5e38\u306b\u6709\u76ca\u3067\u3042\u308a\u3001CDP\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306e\u5229\u70b9\u3092\u5f37\u8abf\u3059\u308b\u591a\u304f\u306e\u6210\u529f\u4e8b\u4f8b\u304c\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001Bosch Power Tools\u306f\u3001Tealium\u306eAudienceStream CDP\u3092\u4f7f\u3063\u3066\u3001\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u307e\u305f\u304c\u308b\u5b8c\u5168\u306a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u305f\u3002\u307e\u305f\u3001\u30d7\u30ed\u30d0\u30b9\u30b1\u30c3\u30c8\u30dc\u30fc\u30eb\u30c1\u30fc\u30e0\u306e\u30e6\u30bf\u30fb\u30b8\u30e3\u30ba\u306f\u3001Tealium AudienceStream CDP\u3092\u4f7f\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3001\u30d5\u30a1\u30f3\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u30c1\u30b1\u30c3\u30c8\u306e\u58f2\u308c\u884c\u304d\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u624b\u65c5\u884c\u4f1a\u793e\u306eTUI\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30af\u30fc\u30dd\u30f3\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001CDP\u5185\u306eTealium Predict\u3092\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002\u4e16\u754c\u7684\u306a\u30d8\u30eb\u30b9\u30b1\u30a2\u30fb\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b\u30b5\u30ce\u30d5\u30a3\u306f\u3001\u5e83\u7bc4\u306a\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306e\u7ba1\u7406\u3092\u5408\u7406\u5316\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306bTealium\u306eCDP\u3092\u9078\u629e\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30b5\u30af\u30bb\u30b9\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3001CDP\u304c\u3044\u304b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u9867\u5ba2\u7dad\u6301\u3092\u6539\u5584\u3067\u304d\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary\">\u6982\u8981<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d50\u8ad6\u3068\u3057\u3066\u3001CDP\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u30fb\u6d3b\u7528\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5f37\u5316\u3057\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306e\u9075\u5b88\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3002CDP\u306f\u9867\u5ba2\u306e\u7d71\u4e00\u3055\u308c\u305f\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u53ef\u80fd\u306b\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3002\u3055\u3089\u306b\u3001CDP\u3092MarTech\u30b9\u30bf\u30c3\u30af\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5411\u4e0a\u3055\u305b\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u3078\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4e0a\u8a18\u3067\u7d39\u4ecb\u3057\u305f\u5b9f\u969b\u306e\u30b5\u30af\u30bb\u30b9\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3001CDP\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u793a\u3059\u8aac\u5f97\u529b\u306e\u3042\u308b\u8a3c\u62e0\u3068\u306a\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-purpose-of-the-cdp\">CDP\u306e\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u306e\u76ee\u7684\u306f\u3001\u8907\u6570\u306e\u30bd\u30fc\u30b9\u304b\u3089\u30d5\u30a1\u30fc\u30b9\u30c8\u30fb\u30d1\u30fc\u30c6\u30a3\u30fc\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057\u3001\u5404\u9867\u5ba2\u306e\u5b8c\u5168\u304b\u3064\u9996\u5c3e\u4e00\u8cab\u3057\u305f\u30d3\u30e5\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u69d8\u3005\u306a\u90e8\u9580\u304c\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u3001\u5206\u6790\u3092\u884c\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-cdp-vs-crm\">CDP\u3068CRM\u306e\u6bd4\u8f03<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u304c\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u306e\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001CDP\u306f\u69d8\u3005\u306a\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3057\u3001CRM\u3092\u8d85\u3048\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-cdp-in-healthcare\">\u30d8\u30eb\u30b9\u30b1\u30a2\u306b\u304a\u3051\u308bCDP\u3068\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d8\u30eb\u30b9\u30b1\u30a2\u306b\u304a\u3051\u308bCDP\u3068\u306f\u3001Customer Data Platforms\u306e\u7565\u3067\u3001\u60a3\u8005\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057\u3001\u533b\u7642\u6a5f\u95a2\u304c\u60a3\u8005\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30a2\u30a6\u30c8\u30ab\u30e0\u3092\u6539\u5584\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002\u307e\u305f\u3001CDP\u306fCertified Dementia Practitioner\u306e\u7565\u3067\u3001\u30a2\u30eb\u30c4\u30cf\u30a4\u30de\u30fc\u75c5\u3084\u8a8d\u77e5\u75c7\u30b1\u30a2\u306e\u5c02\u9580\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u53d7\u3051\u305f\u4eba\u3092\u6307\u3059\u3053\u3068\u3082\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-a-cdp-compare-to-other-data-management-solutions\">CDP\u3068\u4ed6\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u6bd4\u8f03\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CDP\u306f\u3001\u4ed6\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u6bd4\u8f03\u3057\u3066\u30e6\u30cb\u30fc\u30af\u306a\u5229\u70b9\u3092\u63d0\u4f9b\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001CRM\u30b7\u30b9\u30c6\u30e0\u3068\u306f\u7570\u306a\u308a\u3001CDP\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-role-does-first-party-data-play-in-cdps\">CDP\u306b\u304a\u3044\u3066\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u306e\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u6b63\u78ba\u306a\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001CDP\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304a\u308a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30c3\u30ad\u30fc\u304b\u3089\u306e\u79fb\u884c\u306b\u4f34\u3044\u3001\u305d\u306e\u91cd\u8981\u6027\u306f\u3055\u3089\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>A&nbsp;Customer Data Platform (CDP)&nbsp;integrates customer information from various sources to deliver a&nbsp;comprehensive customer profile. This enables organizations to craft&nbsp;more relevant and effective marketing campaigns. According to reports, the global&nbsp;CDP market was valued at $6.24 billion in 2023&nbsp;and is projected to reach&nbsp;$63.71 billion by 2031, growing at a&nbsp;CAGR of 33.70% from 2024 to 2031&nbsp;(Data Bridge Market Research). The adoption of CDPs is increasing, with&nbsp;20% of organizations implementing a CDP in 2023&nbsp;(LLC Buddy). By consolidating data from multiple channels, CDPs help businesses&nbsp;gain deeper insights into customer behavior, optimize marketing strategies, and&nbsp;enhance the overall customer experience. Key Takeaways Demystifying Customer Data Platforms (CDP) A Customer Data Platform (CDP) is a customer data management [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[556],"class_list":["post-39452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-what-is-a-cdp-vs-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is CDP? 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