{"id":38543,"date":"2024-03-06T21:50:19","date_gmt":"2024-03-06T20:50:19","guid":{"rendered":"https:\/\/www.investglass.com\/?p=38543"},"modified":"2025-03-21T04:35:14","modified_gmt":"2025-03-21T03:35:14","slug":"%e6%88%a6%e7%95%a5%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b-%e3%83%88%e3%83%83%e3%83%97b2b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0-%e6%88%90%e5%8a%9f%e3%81%ae","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ja\/maximize-your-strategy-top-b2b-marketing-5-best-practices-for-success\/","title":{"rendered":"\u6226\u7565\u3092\u6700\u5927\u5316\u3059\u308b\u30c8\u30c3\u30d7B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u6210\u529f\u306e\u305f\u3081\u306e5\u3064\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9"},"content":{"rendered":"<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f53\u3066\u63a8\u91cf\u306b\u3046\u3093\u3056\u308a\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u9ad8\u696d\u7e3e\u4f01\u696d\u306f\u3001\u6210\u529f\u306e\u305f\u3081\u306e\u7279\u5b9a\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u5f93\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8abf\u6574\u3057\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3057\u3001\u30c1\u30fc\u30e0\u3092\u8abf\u6574\u3057\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u6307\u91dd\u3068\u306a\u308b\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u30e3\u30fc\u3068\u306a\u308bB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b05\u3064\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f <a href=\"https:\/\/www.investglass.com\/ja\/%e9%81%a9%e6%a0%bc%e3%81%aa%e8%b2%b7%e3%81%84%e6%89%8b%e3%82%92%e5%bc%95%e3%81%8d%e4%bb%98%e3%81%91%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae%e6%9c%80%e5%96%84%e3%81%ae%e4%b8%8d%e5%8b%95%e7%94%a3%e3%83%9e\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2708\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u6226\u7565\u3067\u4eca\u3059\u3050\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306f\u3001IA\u3068\u30c1\u30e3\u30c3\u30c8gpt\u306e\u304a\u304b\u3052\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u30d0\u30a4\u30e4\u30fc\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u69cb\u7bc9\u3055\u308c\u305f\u30e6\u30cb\u30fc\u30af\u306aCRM\u3067\u3059\u3002. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e8%87%aa%e5%8b%95%e5%8c%96%e3%83%84%e3%83%bc%e3%83%ab\/\" target=\"_blank\" rel=\"noopener\" title=\"\u4eba\u5de5\u77e5\u80fd\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"359\">\u4eba\u5de5\u77e5\u80fd<\/a> \u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3001\u610f\u601d\u6c7a\u5b9a\u6bb5\u968e\u306e\u30d7\u30ed\u30bb\u30b9\u3001\u30ea\u30fc\u30c9\u751f\u6210\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3068\u306e\u63a5\u7d9a\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u53ce\u76ca\u6210\u9577\u30d7\u30ed\u30bb\u30b9\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u751f\u6210\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-12-a-15.39.55-1024x589.png\" alt=\"\u30a4\u30f3\u30d9\u30b9\u30c8\u30b0\u30e9\u30b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\" class=\"wp-image-37184\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-12-a-15.39.55-1024x589.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-12-a-15.39.55-300x173.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-12-a-15.39.55-768x442.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-12-a-15.39.55-1536x884.png 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-12-a-15.39.55.png 1686w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30a4\u30f3\u30d9\u30b9\u30c8\u30b0\u30e9\u30b9\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u306b\u3064\u3044\u3066 <a href=\"https:\/\/www.investglass.com\/ja\/%e8%a6%8b%e8%be%bc%e3%81%bf%e5%ae%a2%e3%81%8c%e8%b2%b7%e3%81%a3%e3%81%a6%e3%81%8f%e3%82%8c%e3%81%aa%e3%81%845%e3%81%a4%e3%81%ae%e7%90%86%e7%94%b1\/\" data-wpil-monitor-id=\"51\">\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306f\u3001InvestGlass\u306e\u5f37\u529b\u306a\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u3068\u7406\u7531\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002<\/a> \u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u3042\u306a\u305f\u304c\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u4f55\u304c\u9867\u5ba2\u3092\u5931\u3046\u5f15\u304d\u91d1\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3088\u3046\u306b\u4f5c\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u95a2\u4fc2\u306f\u3001\u30af\u30e9\u30a6\u30c9\u6cd5\u306b\u5f93\u308f\u306a\u3044\u7c73\u56fd\u4ee5\u5916\u306e\u30c4\u30fc\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u30e6\u30cb\u30fc\u30af\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>\u8981\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e88\u6e2c\u5206\u6790\u3092\u99c6\u4f7f\u3057\u305f\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u3068\u3001\u30b5\u30a4\u30ed\u5316\u3055\u308c\u305f\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b\u3053\u3068\u306f\u3001\u4ee5\u4e0b\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/ai%e3%81%ae%e9%87%91%e8%9e%8d%e5%b8%82%e5%a0%b4%e3%81%b8%e3%81%ae%e5%bd%b1%e9%9f%bf%e3%81%a8%e3%82%a4%e3%83%b3%e3%83%95%e3%83%ac%e3%81%b8%e3%81%ae%e9%96%93%e6%8e%a5%e7%9a%84%e5%bd%b1%e9%9f%bf\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1851\">\u52b9\u679c\u7684\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u7684\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u5e02\u5834\u52d5\u5411\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/li>\n\n\n\n<li>\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u3001\u4e00\u8cab\u6027\u3068\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u6226\u7565\u306f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u63a8\u9032\u529b\u3068\u306a\u3063\u3066\u3044\u308b\u3002.<\/li>\n\n\n\n<li>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001B2B\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5927\u5e45\u306b\u9ad8\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30af\u30a4\u30ba\u3001\u6295\u7968\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3001\u30d3\u30c7\u30aa\u306a\u3069\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u5f15\u304d\u51fa\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u7a2e\u3067\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-driven-decision-making\"><span class=\"ez-toc-section\" id=\"Data-Driven_Decision_Making\"><\/span>\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/ddb61b71-b137-4119-9d95-ce6511b438ed.png\" alt=\"\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6e2c\u5b9a\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306f\u5358\u306a\u308b\u30d0\u30ba\u30ef\u30fc\u30c9\u3067\u306f\u306a\u304f\u3001\u6226\u7565\u6210\u529f\u306e\u57fa\u76e4\u3092\u5f62\u6210\u3057\u3066\u3044\u308b\u3002B2B\u4f01\u696d\u306e69%\u8fd1\u304f\u304c\u6226\u7565\u7684\u65b9\u5411\u4ed8\u3051\u306e\u305f\u3081\u306b\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u76f4\u611f\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306f\u4eca\u3084\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u3088\u3063\u3066\u4fa1\u5024\u63d0\u6848\u3092\u89e3\u304d\u653e\u3064\u306e\u3060\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3092\u6e2c\u5b9a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u3084\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u306a\u3069\u306e\u696d\u7e3e\u6307\u6a19\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u5b9f\u8df5\u3067\u3042\u308b\u3002\u30c7\u30fc\u30bf\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u8907\u96d1\u306a\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u304c\u5bb9\u6613\u306b\u306a\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u652f\u63f4\u3057\u3001\u3088\u308a\u9069\u5207\u3067\u7684\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u3064\u306a\u304c\u308b\u3002\u3057\u304b\u3057 <a href=\"https:\/\/www.investglass.com\/ja\/%e4%b8%ad%e5%a4%ae%e9%8a%80%e8%a1%8c%e3%81%ae%e9%87%91%e8%9e%8d%e6%94%bf%e7%ad%96%e3%81%a8%e6%84%8f%e6%80%9d%e6%b1%ba%e5%ae%9a%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bai\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2026\">\u30c7\u30fc\u30bf\u306e\u5f71\u97ff\u529b\u306f\u610f\u601d\u6c7a\u5b9a\u3060\u3051\u306b\u3068\u3069\u307e\u3089\u306a\u3044<\/a> \u306e\u6bb5\u968e\u3060\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u969b\u3001\u30c7\u30fc\u30bf\u306f\u8cfc\u5165\u5f8c\u3082\u305d\u306e\u91cd\u8981\u6027\u3092\u4fdd\u3061\u7d9a\u3051\u308b\u3002\u901a\u5e38\u306e\u30c7\u30fc\u30bf <a href=\"https:\/\/www.investglass.com\/ja\/%e4%bd%8f%e5%ae%85%e5%b8%82%e5%a0%b4%e5%88%86%e6%9e%90%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bai%e3%81%ae%e6%b4%bb%e7%94%a8-%e4%bd%8f%e5%ae%85%e5%b8%82%e5%a0%b4%e5%88%86%e6%9e%90%e3%81%ab%e3%81%8a\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1936\">\u5206\u6790\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f<\/a> \u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u5408\u308f\u305b\u3066\u6226\u7565\u3092\u4fee\u6b63\u3057\u3001\u7af6\u4e89\u529b\u306e\u654f\u6377\u6027\u3092\u9ad8\u3081\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u305f\u3081\u306b\u9ad8\u54c1\u8cea\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3002\u3067\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u3092\u6700\u9069\u306b\u6d3b\u7528\u3067\u304d\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\u305d\u306e\u9375\u306f\u3001\u4e88\u6e2c\u5206\u6790\u3092\u6d3b\u7528\u3057\u3001\u30b5\u30a4\u30ed\u306e\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-role-of-predictive-analytics\"><span class=\"ez-toc-section\" id=\"The_Role_of_Predictive_Analytics\"><\/span>\u4e88\u6e2c\u5206\u6790\u306e\u5f79\u5272<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e88\u6e2c\u5206\u6790\u306fB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u30c8\u30ec\u30f3\u30c9\u3092\u7279\u5b9a\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u6226\u7565\u3092\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3057\u3001\u512a\u308c\u305f\u6210\u679c\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3053\u306e\u9ad8\u5ea6\u306a\u5206\u6790\u30c4\u30fc\u30eb\u306f\u3055\u3089\u306b\u9032\u5316\u3057\u307e\u3059\u3002\u6f5c\u5728\u7684\u306a\u30ea\u30b9\u30af\u3092\u65e9\u671f\u306b\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30ea\u30b9\u30af\u7ba1\u7406\u3092\u652f\u63f4\u3057\u307e\u3059\u3001, <a href=\"https:\/\/www.investglass.com\/ja\/%e4%bc%81%e6%a5%ad%e3%81%8c%e4%be%a1%e6%a0%bc%e3%82%92%e6%b1%ba%e3%82%81%e3%82%8b%e3%81%9f%e3%82%81%e3%81%abai%e3%82%92%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab%e4%bd%bf%e3%81%86%e3%81%8b%e3%80%81\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1765\">\u52b9\u679c\u7684\u306a<\/a> \u7de9\u548c\u6226\u7565.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306e\u878d\u5408 <a href=\"https:\/\/www.investglass.com\/ja\/%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e3%83%9e%e3%83%8d%e3%83%bc%e3%83%ad%e3%83%b3%e3%83%80%e3%83%aa%e3%83%b3%e3%82%b0%e9%98%b2%e6%ad%a2%e3%82%92%e5%a4%89%e3%81%88%e3%82%8b\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2382\">\u4eba\u5de5\u77e5\u80fd<\/a> (\u3053\u3053\u6570\u5e74\u3001\u4e88\u6e2c\u5206\u6790\u306bAI\u304c\u5c0e\u5165\u3055\u308c\u305f\u3053\u3068\u3067\u3001\u3053\u306e\u30c4\u30fc\u30eb\u306e\u53ef\u80fd\u6027\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002\u3088\u308a\u6df1\u3044\u30c7\u30fc\u30bf\u5206\u6790\u3001\u8907\u96d1\u306a\u30d1\u30bf\u30fc\u30f3\u306e\u691c\u51fa\u3001\u6a5f\u68b0\u5b66\u7fd2\u306b\u3088\u308b\u4e88\u6e2c\u306e\u5f37\u5316\u304c\u73fe\u5b9f\u306e\u3082\u306e\u3068\u306a\u3063\u305f\u3001, <a href=\"https:\/\/www.investglass.com\/ja\/%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%b8%e3%81%aeai%e3%81%ae%e5%a4%89%e9%9d%a9%e7%9a%84%e5%bf%9c%e7%94%a8\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2323\">\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u3042\u308a\u65b9\u3092\u5909\u3048\u308b<\/a> \u6226\u7565\u3092\u7acb\u3066\u308b\u3002\u3057\u304b\u3057\u3001\u5909\u9769\u7684\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u540c\u69d8\u306b\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u4e88\u6e2c\u5206\u6790\u306b\u3082\u8ab2\u984c\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u3001\u6280\u8853\u7684\u306a\u7d71\u5408\u306e\u554f\u984c\u3001\u5f93\u696d\u54e1\u306e\u5b66\u7fd2\u5fd7\u5411\u306e\u6587\u5316\u306e\u5fc5\u8981\u6027\u306a\u3069\u306f\u3001\u5bfe\u51e6\u3059\u3079\u304d\u91cd\u8981\u306a\u8ab2\u984c\u306e\u4e00\u90e8\u3067\u3042\u308b\u3002. <a href=\"https:\/\/www.investglass.com\/ja\/%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bai%e5%b0%8e%e5%85%a5%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%81%a8%e3%81%9d%e3%81%ae%e5%85%8b%e6%9c%8d%e6%96%b9%e6%b3%95\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2237\">\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b<\/a> \u306f\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5c0e\u304f\u4e88\u6e2c\u5206\u6790\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-overcoming-silo-challenges\"><span class=\"ez-toc-section\" id=\"Overcoming_Silo_Challenges\"><\/span>\u30b5\u30a4\u30ed\u306e\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u5316\u306f\u3001\u591a\u304f\u306e\u7d44\u7e54\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u8ab2\u984c\u3067\u3042\u308b\u3002\u7d44\u7e54\u306e\u4ed6\u306e\u90e8\u5206\u304b\u3089\u9694\u96e2\u3055\u308c\u305f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u7fa4\u306f\u3001\u90e8\u9580\u5185\u306e\u900f\u660e\u6027\u3001\u52b9\u7387\u6027\u3001\u4fe1\u983c\u6027\u306e\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u306f\u3001\u6280\u8853\u7684\u306a\u554f\u984c\u3001\u7d44\u7e54\u306e\u6025\u901f\u306a\u6210\u9577\u3001IT\u30b5\u30fc\u30d3\u30b9\u306e\u5206\u6563\u5316\u3001\u7d44\u7e54\u5185\u306e\u7af6\u4e89\u529b\u306a\u3069\u304b\u3089\u751f\u307e\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u30c7\u30fc\u30bf\u30fb\u30b5\u30a4\u30ed\u306e\u5f71\u97ff\u306f\u5e83\u7bc4\u56f2\u306b\u53ca\u3073\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u4e0d\u6574\u5408\u3084\u3001\u7570\u306a\u308b\u30c1\u30fc\u30e0\u9593\u3067\u4f7f\u7528\u3055\u308c\u308b\u6e2c\u5b9a\u57fa\u6e96\u306b\u95a2\u3059\u308b\u4e0d\u78ba\u5b9f\u6027\u304c\u751f\u3058\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u30b5\u30a4\u30ed\u306e\u5b58\u5728\u3092\u8a8d\u8b58\u3057\u3001\u305d\u308c\u3092\u89e3\u4f53\u3059\u308b\u3053\u3068\u306f\u3001\u9ad8\u54c1\u8cea\u3067\u7d71\u5408\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3059\u7d44\u7e54\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a2\u30a4\u30d1\u30fc\u30b9<\/li>\n\n\n\n<li>\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u63a1\u7528<\/li>\n\n\n\n<li>\u30cd\u30a4\u30c6\u30a3\u30d6\u7d71\u5408\u306b\u3088\u308b\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528<\/li>\n\n\n\n<li>\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u6587\u5316\u306e\u91b8\u6210<\/li>\n\n\n\n<li>\u53e4\u3044\u30c7\u30fc\u30bf\u306e\u6574\u7406<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u5316\u3092\u9632\u3050\u3053\u3068\u3067\u3001\u7d44\u7e54\u306f\u3001\u7d44\u7e54\u5168\u4f53\u3067\u4f7f\u7528\u3055\u308c\u308b\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5145\u5b9f\u3057\u305f\u7d71\u5408\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d50\u8ad6\u3068\u3057\u3066\u3001\u4e88\u6e2c\u5206\u6790\u3092\u99c6\u4f7f\u3057\u3001\u30b5\u30a4\u30ed\u5316\u3055\u308c\u305f\u8ab2\u984c\u304b\u3089\u89e3\u653e\u3055\u308c\u305f\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u6210\u529f\u3059\u308bB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30d0\u30c3\u30af\u30dc\u30fc\u30f3\u3092\u5f62\u6210\u3059\u308b\u3002\u3057\u304b\u3057\u3001\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u306a\u3044\u3002\u6f5c\u5728\u9867\u5ba2\u306b\u914d\u4fe1\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-personalization-across-channels\"><span class=\"ez-toc-section\" id=\"Personalization_Across_Channels\"><\/span>\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u6ea2\u308c\u304b\u3048\u3063\u3066\u3044\u308b\u4eca\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u76ee\u7acb\u3064\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u7279\u306b\u4f01\u696d\u9593\u53d6\u5f15\uff08B2B\uff09\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f53\u3066\u306f\u307e\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u500b\u3005\u306e\u6d88\u8cbb\u8005\u306e\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u3084\u95a2\u5fc3\u306b\u5bfe\u5fdc\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3068\u306a\u308b\u3002\u30d3\u30b8\u30cd\u30b9\u30d0\u30a4\u30e4\u30fc\u306e82%\u304c\u5c0f\u58f2\u696d\u3084\u4f01\u696d\u5bfe\u6d88\u8cbb\u8005\u8cfc\u8cb7\u3068\u540c\u69d8\u306e\u4f53\u9a13\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fB2B\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u9700\u8981\u306f\u6025\u5897\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30fc\u30bf\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30aa\u30d5\u30a1\u30fc\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u652f\u3048\u3001\u5168\u4f53\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3068\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u597d\u307f\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u77e5\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u7528\u3055\u308c\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584\u3001\u9867\u5ba2\u7dad\u6301\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u306e\u89e3\u6c7a\u7b56\u306f\u3001\u4e00\u8cab\u6027\u3092\u78ba\u4fdd\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-importance-of-consistency\"><span class=\"ez-toc-section\" id=\"Importance_of_Consistency\"><\/span>\u4e00\u8cab\u6027\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u306e\u4e16\u754c\u3067\u306f\u3001\u6f5c\u5728\u7684\u306a\u8cfc\u8cb7\u8005\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u306f\u3001\u4fe1\u983c\u3068\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u3067\u3042\u308c\u3001E\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3042\u308c\u3001\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u308b\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u58f0\u3067\u8a9e\u3089\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u8868\u3059\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u95a2\u308f\u308b\u3059\u3079\u3066\u306e\u30c1\u30fc\u30e0\u304c\u7dca\u5bc6\u306b\u5354\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u7269\u8a9e\u3068\u4fa1\u5024\u63d0\u6848\u3092\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u3057\u3066\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u52b9\u679c\u7684\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3057\u304b\u3057\u3001\u4e00\u8cab\u6027\u306f\u30d1\u30ba\u30eb\u306e1\u30d4\u30fc\u30b9\u306b\u904e\u304e\u306a\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.investglass.com\/ja\/%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%bb%e3%83%90%e3%83%b3%e3%82%ad%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%97%e3%83%a9%e3%83%83%e3%83%88%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0%e3%82%92%e6%a7%8b%e7%af%89-2\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1001\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7528\u306e\u9b45\u529b\u7684\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u4f5c\u6210<\/a><\/li>\n\n\n\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5411\u3051\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b<\/li>\n\n\n\n<li>\u6d3b\u7528 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"574\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u30ea\u30fc\u30c9\u306e\u80b2\u6210<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd<\/li>\n\n\n\n<li>\u30e9\u30a4\u30d6\u30c1\u30e3\u30c3\u30c8\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306b\u3088\u308b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u30c1\u30e3\u30cd\u30eb\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-channel-specific-strategies\"><span class=\"ez-toc-section\" id=\"Channel-Specific_Strategies\"><\/span>\u30c1\u30e3\u30cd\u30eb\u5225\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u30c1\u30e3\u30cd\u30eb\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001B2B\u306eE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001E\u30e1\u30fc\u30eb\u3092\u500b\u4eba\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u304c14%\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c10%\u3068\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u7684\u306aB2B\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u4ef6\u540d\u306f28\uff5e50\u6587\u5b57\u3001\u672c\u6587\u306f50\uff5e125\u6587\u5b57\u3001\u4f1a\u8a71\u8abf\u3092\u7dad\u6301\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b1\uff5e3\u679a\u306e\u753b\u50cf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002B2B\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4f55\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u53d7\u4fe1\u8005\u306b\u5f79\u7acb\u3064\u306e\u304b\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u4f55\u306a\u306e\u304b\u3092\u7b54\u3048\u308b\u3053\u3068\u3092\u4e2d\u5fc3\u306b\u69cb\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Mass-Email-InvestGlass-1024x684.png\" alt=\"InvestGlass\u3067\u5927\u91cfE\u30e1\u30fc\u30eb\" class=\"wp-image-37982\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Mass-Email-InvestGlass-1024x684.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Mass-Email-InvestGlass-300x200.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Mass-Email-InvestGlass-768x513.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/08\/Mass-Email-InvestGlass.png 1057w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">InvestGlass\u3067\u5927\u91cfE\u30e1\u30fc\u30eb<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zoom\u3084GoToWebinar\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3063\u305f\u30e9\u30a4\u30d6\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u3088\u3046\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3082\u3001B2B\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002YouTube\u306e\u3088\u3046\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u8996\u8074\u8005\u304c\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5927\u5e45\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e00\u8cab\u6027\u3068\u30c1\u30e3\u30cd\u30eb\u56fa\u6709\u306e\u6226\u7565\u306b\u88cf\u6253\u3061\u3055\u308c\u305f\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5f71\u97ff\u529b\u3092\u5927\u5e45\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u3055\u3089\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-interactive-content-for-engagement\"><span class=\"ez-toc-section\" id=\"Interactive_Content_for_Engagement\"><\/span>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/ffe70736-639f-4e55-a686-3a7c865098e2.png\" alt=\"\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8\u306e\u4e2d\u3067\u624b\u3054\u308f\u3044\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u3066\u304d\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u306f\u30012023\u5e74\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e14%\u304c\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u3068\u4e88\u6e2c\u3057\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u6ce8\u76ee\u304c\u9ad8\u307e\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u308b\u3002\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3053\u308c\u307b\u3069\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u3082\u306e\u3067\u3042\u308b\u7406\u7531\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30af\u30a4\u30ba\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u6295\u7968\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u9759\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u308252.6%\u5897\u52a0\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u308a\u9577\u3044\u6642\u9593\u3092\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306b\u8cbb\u3084\u3059\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3092\u4fc3\u9032\u3057\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u3055\u307e\u3056\u307e\u306a\u30b9\u30c6\u30fc\u30b8\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u80b2\u6210\u3084\u9867\u5ba2\u7372\u5f97\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306aE\u30e1\u30fc\u30eb\u3001\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306f\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u5229\u7528\u304c\u591a\u304f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3082\u9ad8\u3044\u3002\u7d0486%\u306e\u30d0\u30a4\u30e4\u30fc\u304c\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3067\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9078\u597d\u3057\u3066\u304a\u308a\u3001\u4e2d\u3067\u3082\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u52d5\u753b\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u304a\u3044\u3066\u7279\u306b\u597d\u307e\u308c\u3066\u3044\u308b\u3002\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f71\u97ff\u529b\u3092\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u69d8\u3005\u306a\u30bf\u30a4\u30d7\u3068\u305d\u306e\u52b9\u679c\u7684\u306a\u5236\u4f5c\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-types-of-interactive-content\"><span class=\"ez-toc-section\" id=\"Types_of_Interactive_Content\"><\/span>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5e45\u5e83\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30af\u30a4\u30ba<\/li>\n\n\n\n<li>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9<\/li>\n\n\n\n<li>\u753b\u50cf\u30b9\u30e9\u30a4\u30c0\u30fc<\/li>\n\n\n\n<li>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6620\u753b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u30af\u30a4\u30ba\u306f\u697d\u3057\u304f\u5171\u6709\u3067\u304d\u308b\u305f\u3081\u3001B2B\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3067\u30c7\u30fc\u30bf\u306e\u8996\u899a\u5316\u3092\u5f37\u5316\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u969b\u7acb\u305f\u305b\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u753b\u50cf\u30b9\u30e9\u30a4\u30c0\u30fc\u306f\u3001\u753b\u50cf\u3092\u7c21\u5358\u306b\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u5730\u56f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u69d8\u3005\u306a\u5834\u6240\u306b\u95a2\u4e0e\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u3001\u3069\u3061\u3089\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u6620\u753b\u3084\u30d3\u30c7\u30aa\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5165\u529b\u306b\u3088\u3063\u3066\u7d50\u679c\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30e6\u30cb\u30fc\u30af\u3067\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u5165\u5ff5\u306a\u8a08\u753b\u3068\u5b9f\u884c\u304c\u5fc5\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-practices-for-creating-interactive-content\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Creating_Interactive_Content\"><\/span>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u5f7c\u3089\u306e\u5171\u611f\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u5f7c\u3089\u306e\u597d\u307f\u3092\u77e5\u308a\u3001\u3069\u306e\u30bf\u30a4\u30d7\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u3082\u5f7c\u3089\u3092\u60f9\u304d\u3064\u3051\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u9759\u7684\u306a\u4ee3\u66ff\u30b3\u30f3\u30c6\u30f3\u30c4\u3088\u308a\u3082\u305d\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d71\u5408\u3059\u308b\u6280\u8853\u7684\u306a\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u52a0\u3048\u3001\u4e00\u822c\u7684\u306b\u6642\u9593\u3068\u304a\u91d1\u306e\u9700\u8981\u304c\u5927\u304d\u3044\u305f\u3081\u3001\u4e88\u7b97\u3068\u30ea\u30bd\u30fc\u30b9\u306e\u614e\u91cd\u306a\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u53d6\u308a\u5165\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306b\u304a\u3044\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3059\u308c\u3070\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5927\u5e45\u306b\u9ad8\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5341\u5206\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u8db3\u4e26\u307f\u3092\u305d\u308d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sales-and-marketing-alignment\"><span class=\"ez-toc-section\" id=\"Sales_and_Marketing_Alignment\"><\/span>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-10-1024x585.jpg\" alt=\"\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\" class=\"wp-image-43387\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-10-1024x585.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-10-300x171.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-10-768x439.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-10-1536x878.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2024\/03\/IG-hinh-10.jpg 1792w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u8abf\u548c\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u3046\u307e\u304f\u8abf\u6574\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u5354\u529b\u3057\u3066\u6b21\u306e\u3053\u3068\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<\/li>\n\n\n\n<li>\u5358\u306a\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u751f\u6210\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u4ee5\u4e0a\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6f5c\u5728\u7684\u306a\u8cfc\u8cb7\u8005\u306e\u5fc3\u306b\u97ff\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n\n\n\n<li>\u30bb\u30fc\u30eb\u30b9\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u7d71\u5408\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u306e\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u306f\u3001\u8a8d\u77e5\u3001\u691c\u8a0e\u6bb5\u968e\u3001\u6c7a\u5b9a\u3068\u3044\u30463\u3064\u306e\u4e2d\u6838\u6bb5\u968e\u304c\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u3067\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u305d\u308c\u305e\u308c\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30bd\u30fc\u30c8\u30fb\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u30aa\u30d5\u30a1\u30ea\u30f3\u30b0\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9PR\u3092\u5f37\u5316\u3059\u308b\u3082\u306e\u3067\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002\u3053\u306e\u9023\u643a\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u8a8d\u8b58\u3057\u3001\u30c1\u30fc\u30e0\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u80b2\u3080\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identifying-customer-needs\"><span class=\"ez-toc-section\" id=\"Identifying_Customer_Needs\"><\/span>\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7279\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u9375\u3067\u3042\u308b\u3002\u4e00\u822c\u7684\u306aB2B\u9867\u5ba2\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ca1\u653f\u7684\u5236\u7d04<\/li>\n\n\n\n<li>\u696d\u52d9\u306e\u975e\u52b9\u7387\u6027<\/li>\n\n\n\n<li>\u6280\u8853\u7684\u306a\u554f\u984c<\/li>\n\n\n\n<li>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30fb\u30cb\u30fc\u30ba<\/li>\n\n\n\n<li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3078\u306e\u61f8\u5ff5<\/li>\n\n\n\n<li>\u898f\u5236\u9075\u5b88<\/li>\n\n\n\n<li>\u7af6\u4e89\u5727\u529b<\/li>\n\n\n\n<li>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u6311\u6226<\/li>\n\n\n\n<li>\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u8981\u4ef6<\/li>\n\n\n\n<li>\u6587\u5316\u3084\u7d44\u7e54\u306e\u4e0d\u4e00\u81f4<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3044\u3001\u6d1e\u5bdf\u529b\u306e\u3042\u308b\u8cea\u554f\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u696d\u754c\u306e\u8ab2\u984c<\/li>\n\n\n\n<li>\u6642\u9593\u306e\u304b\u304b\u308b\u4ed5\u4e8b<\/li>\n\n\n\n<li>\u696d\u52d9\u6539\u5584\u306e\u512a\u5148\u4e8b\u9805<\/li>\n\n\n\n<li>\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u65e2\u5b58\u306e\u89e3\u6c7a\u7b56<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u7a4d\u6975\u7684\u306b\u805e\u304d\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306f\u9867\u5ba2\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30ac\u30a4\u30c9\u4ed8\u304d\u30bb\u30ea\u30f3\u30b0\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001B2B\u9867\u5ba2\u304c\u30cb\u30fc\u30ba\u3092\u7279\u5b9a\u3059\u308b\u306e\u3092\u652f\u63f4\u3057\u3001\u9867\u5ba2\u304c\u56f0\u96e3\u3068\u611f\u3058\u308b\u3053\u3068\u306e\u591a\u3044\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u5c0e\u304d\u3001\u6700\u7d42\u7684\u306b\u9069\u5207\u306a\u88fd\u54c1\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u9867\u5ba2\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4fa1\u5024\u3042\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u6700\u521d\u306e\u4e00\u6b69\u306b\u904e\u304e\u306a\u3044\u3002\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u52b9\u679c\u7684\u306b\u7d71\u5408\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-collaboration-techniques\"><span class=\"ez-toc-section\" id=\"Collaboration_Techniques\"><\/span>\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u30c6\u30af\u30cb\u30c3\u30af<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u5354\u529b\u95a2\u4fc2\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30fb\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u30a4\u30e1\u30fc\u30b8\u3001\u30c8\u30fc\u30f3\u3001\u305d\u306e\u4ed6\u306e\u8981\u7d20\u3092\u5b9a\u7fa9\u3059\u308b\u3082\u306e\u3067\u3001\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3057\u3001\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u30d3\u30b8\u30cd\u30b9\u306e\u9032\u5316\u306b\u9069\u5fdc\u3059\u308b\u305f\u3081\u306b\u5b9a\u671f\u7684\u306b\u76e3\u8996\u3057\u3001\u66f4\u65b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30fb\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u95a2\u3059\u308b\u793e\u54e1\u7814\u4fee\u306f\u3001\u5168\u30b9\u30bf\u30c3\u30d5\u304c\u30c1\u30e3\u30cd\u30eb\u3084\u3084\u308a\u53d6\u308a\u3092\u901a\u3058\u3066\u4e00\u8cab\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u8868\u73fe\u3057\u3001\u6700\u7d42\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u306e\u5b9f\u65bd\u3092\u691c\u8a0e\u3059\u308b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u5171\u901a\u306e\u76ee\u7684\u610f\u8b58\u3068\u76f8\u4e92\u5c0a\u91cd\u3092\u80b2\u3080\u3002.<\/li>\n\n\n\n<li>\u30b5\u30fc\u30d3\u30b9\u30fb\u30ec\u30d9\u30eb\u30fb\u30a2\u30b0\u30ea\u30fc\u30e1\u30f3\u30c8\uff08SLA\uff09\u3092\u4f5c\u6210\u3057\u3001\u5f79\u5272\u3092\u5b9a\u7fa9\u3057\u3001\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3002.<\/li>\n\n\n\n<li>\u30aa\u30fc\u30d7\u30f3\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30c7\u30fc\u30bf\u4ea4\u63db\u3001\u76ee\u6a19\u3084\u6226\u7565\u306e\u3059\u308a\u5408\u308f\u305b\u306e\u305f\u3081\u306b\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u9593\u3067\u5b9a\u671f\u7684\u306a\u30c1\u30a7\u30c3\u30af\u30a4\u30f3\u3084\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u4e88\u5b9a\u3059\u308b\u3002.<\/li>\n\n\n\n<li>\u30d7\u30ed\u30bb\u30b9\u3092\u5408\u7406\u5316\u3057\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b\u3002.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/Marketing-tools.002.jpeg\" alt=\"\u30a4\u30f3\u30d9\u30b9\u30c8\u30b0\u30e9\u30b9\u306e\u30ec\u30dd\u30fc\u30c8\" class=\"wp-image-29415\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/Marketing-tools.002.jpeg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/Marketing-tools.002-300x225.jpeg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/Marketing-tools.002-768x576.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30a4\u30f3\u30d9\u30b9\u30c8\u30b0\u30e9\u30b9\u306e\u30ec\u30dd\u30fc\u30c8<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6587\u5316\u306b\u3088\u3063\u3066\u652f\u3048\u3089\u308c\u3001\u30c1\u30fc\u30e0\u306f\u4e92\u3044\u306b\u5b66\u3073\u5408\u3044\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u306e\u305f\u3081\u306b\u6226\u7565\u3092\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4e21\u30c1\u30fc\u30e0\u304c\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u7406\u89e3\u3057\u3001\u5fc5\u8981\u306a\u8abf\u6574\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u5171\u6709\u3059\u308bKPI\u3092\u6e2c\u5b9a\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u306f\u3001\u5f37\u529b\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u76f8\u307e\u3063\u3066\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5927\u5e45\u306b\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-as-a-conversation-tool\"><span class=\"ez-toc-section\" id=\"Social_Media_as_a_Conversation_Tool\"><\/span>\u4f1a\u8a71\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/76fd1c6c-1fd8-4fd2-a730-940684f86f9d.png\" alt=\"\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4ea4\u6d41\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u793e\u4f1a\u306b\u304a\u3044\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u5358\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5171\u6709\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u8d85\u3048\u3001\u9b45\u529b\u7684\u306a\u4f1a\u8a71\u306e\u30c4\u30fc\u30eb\u3078\u3068\u9032\u5316\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u4f1a\u8a71\u578b\u306e\u8ca9\u58f2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3079\u304d\u3067\u3042\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u4fa1\u5024\u3042\u308b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5bfe\u8a71\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4e3b\u8981\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u4ea4\u6d41\u3057\u3001\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u4fe1\u983c\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u7d99\u7d9a\u7684\u306a\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u666f\u54c1\u3084\u30b3\u30f3\u30c6\u30b9\u30c8\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u53c2\u52a0\u8005\u306e65%\u304c\u52b9\u679c\u7684\u3060\u3068\u8003\u3048\u3066\u304a\u308a\u3001\u30b3\u30f3\u30c6\u30b9\u30c8\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e34%\u3092\u62c5\u3063\u3066\u3044\u308b\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u4f1a\u8a71\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u500b\u4eba\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u80b2\u307f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u52b9\u679c\u7684\u306b\u4ea4\u6d41\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-choosing-the-right-platforms\"><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Platforms\"><\/span>\u6b63\u3057\u3044\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u629e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002LinkedIn\u306f\u3001B2B\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u8abf\u9054\u3057\u305fB2B\u30ea\u30fc\u30c9\u306e80%\u306fLinkedIn\u304b\u3089\u6765\u3066\u3044\u307e\u3059\u3002Twitter\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u4f1a\u8a71\u6a5f\u80fd\u3068\u30bd\u30fc\u30c8\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u6a5f\u4f1a\u3092\u6c42\u3081\u3066\u3001B2B\u4f01\u696d\u306e59%\u304c\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u306e\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3068\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30d9\u30fc\u30b9\u306f\u3001\u7279\u5b9a\u306e\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u76ee\u6307\u3059B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u91cd\u8996\u3059\u308bInstagram\u306f\u3001B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u5f37\u529b\u306a\u30d3\u30b8\u30e5\u30a2\u30eb\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u958b\u767a\u3057\u3001\u4f01\u696d\u6587\u5316\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u52b9\u679c\u7684\u306b\u5ba3\u4f1d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9069\u5207\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306f\u3001\u5358\u306a\u308b\u59cb\u307e\u308a\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u9b45\u529b\u7684\u306a\u30bd\u30f8\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30f7\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306f\u3001\u30bd\u30f8\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30f7\u30de\u30fc\u30b1\u30c6\u30a3 \u30f3\u30b0\u306e\u52b9\u679c\u3092\u5897\u5e45\u3055\u305b\u308b\u57fa\u672c\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-an-engaging-social-media-presence\"><span class=\"ez-toc-section\" id=\"Building_an_Engaging_Social_Media_Presence\"><\/span>\u9b45\u529b\u7684\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30ec\u30bc\u30f3\u30b9\u306e\u69cb\u7bc9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9b45\u529b\u7684\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306f\u3001\u30a2\u30fc\u30c8\u3068\u30b5\u30a4\u30a8\u30f3\u30b9\u3092\u878d\u5408\u3055\u305b\u308b\u3002\u30d0\u30a4\u30e4\u30fc\u306f\u5f62\u5f0f\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3088\u308a\u3082\u500b\u4eba\u306e\u58f0\u3092\u4fe1\u983c\u3059\u308b\u305f\u3081\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u793e\u5185\u3067\u5f71\u97ff\u529b\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u7126\u70b9\u3068\u306a\u308b\u3002\u3053\u306e\u6226\u7565\u306b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u305d\u306e\u4ed6\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u305d\u306e\u5206\u91ce\u3067\u4fe1\u983c\u3055\u308c\u308b\u5c02\u9580\u5bb6\u3068\u3057\u3066\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u4ed8\u52a0\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6226\u7565\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u3001\u5b9a\u671f\u7684\u306a\u6295\u7a3f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u9b45\u529b\u7684\u3067\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a2\u30c9\u30d3\u304cTikTok\u3067\u884c\u3063\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b\u3002<\/li>\n\n\n\n<li>\u89b3\u5ba2\u306e\u5fc3\u306b\u97ff\u304f\u30e6\u30fc\u30e2\u30a2\u3092\u76db\u308a\u8fbc\u3080<\/li>\n\n\n\n<li>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b2\u30fc\u30e0\u3092\u4f7f\u3063\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u80b2\u6210\u3059\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u6226\u7565\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3068\u95a2\u9023\u6027\u3092\u9ad8\u3081\u308b\u3068\u540c\u6642\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f93\u696d\u54e1\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u696d\u7e3e\u306a\u3069\u306e\u7279\u5fb4\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u4eba\u9593\u7684\u306b\u3059\u308b\u3053\u3068\u306f\u3001B2B\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u500b\u4eba\u7684\u306a\u30bf\u30c3\u30c1\u3084\u89aa\u8fd1\u611f\u3092\u52a0\u3048\u308b\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u30b3\u30e1\u30f3\u30c8\u3084\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u304c\u6539\u5584\u3055\u308c\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u4f1a\u8a71\u30c4\u30fc\u30eb\u3068\u3057\u3066\u52b9\u679c\u7684\u306b\u4f7f\u3048\u3070\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u5927\u5e45\u306b\u5f8c\u62bc\u3057\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>\u6982\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u65e5\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u3001\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3001\u4f1a\u8a71\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u306f\u3001\u6210\u529f\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u6226\u7565\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5927\u5e45\u306b\u5f37\u5316\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u4e0a\u6607\u3001\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u6df1\u3044\u7406\u89e3\u3001\u30c7\u30fc\u30bf\u306e\u6226\u7565\u7684\u6d3b\u7528\u3001\u305d\u3057\u3066\u5909\u5316\u3059\u308b\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3078\u306e\u9069\u5fdc\u80fd\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3078\u306e\u9053\u306e\u308a\u306f\u3001\u5b66\u3073\u3001\u5b9f\u9a13\u3057\u3001\u6226\u7565\u3092\u6d17\u7df4\u3055\u305b\u308b\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002B2B\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30e9\u30f3\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>\u3088\u304f\u3042\u308b\u8cea\u554f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-7-p-s-of-b2b-marketing\"><span class=\"ez-toc-section\" id=\"What_are_the_7_Ps_of_B2B_marketing\"><\/span>B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e7\u3064\u306eP\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e7\u3064\u306eP\u3068\u306f\u3001\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u5834\u6240\uff08Place\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u3001\u4eba\u6750\uff08People\uff09\u3001\u30d7\u30ed\u30bb\u30b9\uff08Process\uff09\u3001\u7269\u7684\u8a3c\u62e0\uff08Physical evidence\uff09\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u76ee\u6a19\u306e\u9054\u6210\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-4-pillars-of-b2b-marketing\"><span class=\"ez-toc-section\" id=\"What_are_the_4_pillars_of_B2B_marketing\"><\/span>B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4\u3064\u306e\u67f1\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4\u3064\u306e\u67f1\u3068\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\uff08\u6d1e\u5bdf\u529b\uff09\u3001\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\uff08\u6226\u7565\uff09\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff08\u5275\u9020\u6027\uff09\u3001\u30e1\u30c8\u30ea\u30c3\u30af\u30b9\uff08\u6e2c\u5b9a\u57fa\u6e96\uff09\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306f\u3042\u3089\u3086\u308bB2B\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u305d\u308c\u305e\u308c\u306e\u67f1\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u5370\u5237\u7269\u3067\u3082\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u652f\u3048\u308b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-95-5-rule-for-b2b\"><span class=\"ez-toc-section\" id=\"What_is_the_95_5_rule_for_B2B\"><\/span>B2B\u306b\u304a\u3051\u308b95\u306e5\u30eb\u30fc\u30eb\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b95:5\u306e\u6cd5\u5247\u3068\u306f\u300195%\u3092\u6559\u80b2\u3001\u4fa1\u5024\u63d0\u4f9b\u3001\u53d6\u5f15\u5148\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u96c6\u4e2d\u3055\u305b\u30015%\u306e\u307f\u3092\u76f4\u63a5\u7684\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u5272\u308a\u5f53\u3066\u308b\u3068\u3044\u3046\u3082\u306e\u3060\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u76f4\u63a5\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3088\u308a\u3082\u95a2\u4fc2\u69cb\u7bc9\u3092\u91cd\u8996\u3059\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-best-practices-for-b2b-marketing\"><span class=\"ez-toc-section\" id=\"What_are_the_best_practices_for_B2B_marketing\"><\/span>B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">12\u306e\u52b9\u679c\u7684\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6d3b\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6700\u9069\u5316\u3057\u3001\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3057\u307e\u3057\u3087\u3046\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-is-data-driven-decision-making-important-in-b2b-marketing\"><span class=\"ez-toc-section\" id=\"Why_is_data-driven_decision_making_important_in_B2B_marketing\"><\/span>\u306a\u305cB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u91cd\u8981\u306a\u306e\u306f\u3001ROI\u306e\u6e2c\u5b9a\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306e\u5206\u6790\u3001\u8a73\u7d30\u306a\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3001\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u306b\u57fa\u3065\u304f\u6226\u7565\u306e\u8abf\u6574\u304c\u53ef\u80fd\u306b\u306a\u308b\u304b\u3089\u3060\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tired of guesswork in your B2B marketing? High-performing businesses follow specific patterns for success. Discover the b2b marketing 5 best practices that are game changers in a competitive marketplace, guiding you to harness data, tailor communication, optimize interaction, align teams, and engage on leverage social media platforms. Start elevating your B2B marketing now with these targeted strategies. InvestGlass is a unique CRM built to find target buyers thanks to IA and chat gpt. Artificial intelligence is used for marketing activity, decision stage process, lead generation, connection with marketing team, brand loyalty, revenue growth process, generating personalized content, marketing content and driving account managers to success! The buying process is setup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[550],"class_list":["post-38543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-top-b2b-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 5 B2B Marketing Best Practices<\/title>\n<meta name=\"description\" content=\"Boost B2B marketing with these top 5 best practices to drive leads and sales. Start optimizing your strategy today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ja\/\u6226\u7565\u3092\u6700\u5927\u5316\u3059\u308b-\u30c8\u30c3\u30d7b2b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0-\u6210\u529f\u306e\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximize Your Strategy: Top B2B Marketing 5 Best Practices for Success\" \/>\n<meta property=\"og:description\" content=\"Tired of guesswork in your B2B marketing? 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High-performing businesses 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