{"id":38517,"date":"2024-02-11T19:33:02","date_gmt":"2024-02-11T18:33:02","guid":{"rendered":"https:\/\/www.investglass.com\/?p=38517"},"modified":"2025-03-19T08:52:24","modified_gmt":"2025-03-19T07:52:24","slug":"%e9%a1%a7%e5%ae%a2%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e5%bc%b7%e5%8c%96%e3%81%ab%e4%b8%8d%e5%8f%af%e6%ac%a0%e3%81%aacrm%e6%88%a6%e7%95%a57%e3%81%a4%e3%81%ae","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ja\/7-essential-crm-strategy-steps-for-enhanced-customer-engagement\/","title":{"rendered":"\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316\u306b\u4e0d\u53ef\u6b20\u306a7\u3064\u306eCRM\u6226\u7565\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u512a\u308c\u305fCRM\u6226\u7565\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u55b6\u696d\u6210\u679c\u3092\u5909\u9769\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001CRM\u6226\u7565\u3092\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u6574\u5408\u3055\u305b\u3001\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u304b\u3089\u6709\u610f\u7fa9\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f15\u304d\u51fa\u3057\u3001\u6700\u7d42\u7684\u306b\u6210\u529f\u3092\u5c0e\u304f\u305f\u3081\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f37\u56fa\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08CRM\uff09\u6226\u7565\u306e\u5c0e\u5165\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001CRM\u30c4\u30fc\u30eb\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u00a0<strong><a href=\"https:\/\/startups.co.uk\/crm-software\/crm-statistics\/?utm_source=chatgpt.com\">\u9867\u5ba2\u7dad\u6301\u7387\u304c27%\u5411\u4e0a<\/a>s<\/strong>.\u3055\u3089\u306b\u3001CRM\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u306f<a href=\"https:\/\/www.freshworks.com\/theworks\/insights\/crm-statistics\/?utm_source=chatgpt.com\">\u00a0<strong>86%\u306f\u8ca9\u58f2\u76ee\u6a19\u3092\u4e0a\u56de\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/strong><\/a>.\u3053\u308c\u3089\u306e\u7d71\u8a08\u306f\u3001\u3088\u308a\u5f37\u56fa\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u80b2\u307f\u3001\u512a\u308c\u305f\u696d\u7e3e\u3092\u9054\u6210\u3059\u308b\u4e0a\u3067\u3001\u5341\u5206\u306b\u69cb\u9020\u5316\u3055\u308c\u305fCRM\u6226\u7565\u306e\u91cd\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u3068\u3064\u306a\u304c\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u78ba\u304b\u306aCRM\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30a8\u30c3\u30bb\u30f3\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">\u8981\u70b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u306b\u3064\u3044\u3066 <a href=\"https:\/\/www.investglass.com\/ja\/%e6%88%a6%e7%95%a5%e3%82%92%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%99%e3%82%8b-%e3%83%88%e3%83%83%e3%83%97b2b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0-%e6%88%90%e5%8a%9f%e3%81%ae\/\" data-wpil-monitor-id=\"8\">CRM\u6226\u7565\u306e\u6210\u529f<\/a> \u306f\u3001\u8a73\u7d30\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3068\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u7279\u5b9a\u306b\u3088\u3063\u3066\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u305f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306e\u5408\u7406\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u3001\u660e\u78ba\u3067\u30d3\u30b8\u30cd\u30b9\u306b\u6cbf\u3063\u305f\u76ee\u6a19\u306b\u6839\u3056\u3057\u3066\u3044\u307e\u3059\u3002.<\/li>\n\n\n\n<li>\u696d\u52d9\u5168\u4f53\u306e\u52b9\u7387\u7684\u306aCRM\u7d71\u5408 <a href=\"https:\/\/www.investglass.com\/ja\/%e4%b8%ad%e5%a4%ae%e9%8a%80%e8%a1%8c%e3%81%ae%e9%87%91%e8%9e%8d%e6%94%bf%e7%ad%96%e3%81%a8%e6%84%8f%e6%80%9d%e6%b1%ba%e5%ae%9a%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bai\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2030\">\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4e00\u5143\u5316\u3055\u308c\u305f<\/a> \u4e00\u65b9\u3001CRM\u30c4\u30fc\u30eb\u306e\u5229\u70b9\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u5305\u62ec\u7684\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u4f34\u3046CRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u614e\u91cd\u306a\u9078\u629e\u3068\u63a1\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002.<\/li>\n\n\n\n<li>CRM\u6226\u7565\u306e\u6709\u52b9\u6027\u306f\u3001\u58f2\u4e0a\u9ad8\u3001\u53ce\u76ca\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3001\u304a\u3088\u3073CRM\u6226\u7565\u3092\u8ffd\u8de1\u3059\u308b\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u901a\u3058\u3066\u8a55\u4fa1\u3055\u308c\u308b\u3002 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab\/\" target=\"_blank\" rel=\"noopener\" title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"684\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u306e\u6574\u5408\u6027\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u5b9a\u671f\u7684\u306a\u6226\u7565\u306e\u8a55\u4fa1\u3068\u8abf\u6574\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-defining-your-crm-strategy-objectives\">CRM\u6226\u7565\u306e\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/f1ddb683-5e37-4ab7-bf23-10cd1225944f.png\" alt=\"CRM\u6226\u7565\u306e\u76ee\u6a19\u3092\u8a71\u3057\u5408\u3046\u30c1\u30fc\u30e0\u3068\u306e\u4e8b\u696d\u6226\u7565\u4f1a\u8b70\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u306e\u9375\u306f <a href=\"https:\/\/www.investglass.com\/ja\/crm%e3%81%ae%e3%83%a1%e3%83%b3%e3%83%86%e3%83%8a%e3%83%b3%e3%82%b9%e3%81%a8%e3%82%b5%e3%83%9d%e3%83%bc%e3%83%88%e3%81%ae%e3%82%b3%e3%82%b9%e3%83%88%e3%82%92%e5%89%8a%e6%b8%9b%e3%81%99%e3%82%8b\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2657\">CRM\u6226\u7565<\/a> \u306f\u3001\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u76ee\u6a19\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u306f\u3001\u5168\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3068\u540c\u671f\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3001, <a href=\"https:\/\/www.investglass.com\/ja\/%e3%81%a9%e3%81%86%e3%81%99%e3%82%8c%e3%81%b0%e9%a1%a7%e5%ae%a2%e5%bf%97%e5%90%91%e3%82%92%e9%ab%98%e3%82%81%e3%82%89%e3%82%8c%e3%82%8b%e3%81%8b-%e5%8c%85%e6%8b%ac%e7%9a%84%e3%82%ac%e3%82%a4%e3%83%89\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2767\">\u9867\u5ba2\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304f<\/a> \u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306e\u5408\u7406\u5316\u7d44\u7e54\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306b\u5bfe\u3057\u3066\u6301\u3064\u3088\u308a\u5e83\u7bc4\u306a\u76ee\u7684\u306f\u3001CRM \u6226\u7565\u306e\u76ee\u6a19\u306b\u53cd\u6620\u3055\u308c\u308b \u3079\u304d\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u6226\u7565\u306e\u7b56\u5b9a\u306b\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6700\u9069\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u8a73\u7d30\u306a\u8a08\u753b\u304c\u542b\u307e\u308c\u308b\u3002\u3053\u308c\u306b\u306f\u3001CRM\u30c4\u30fc\u30eb\u3068\u30d7\u30ed\u30bb\u30b9\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u6226\u7565\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u4eba\u6750\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3002\u3053\u306e\u6226\u7565\u306e\u91cd\u8981\u306a\u5074\u9762\u306f\u3001\u307e\u305a\u65e2\u5b58\u9867\u5ba2\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u7d44\u7e54\u3068\u306e\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u4e00\u8cab\u3057\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3057\u3001\u58f2\u4e0a\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crafting-a-comprehensive-customer-journey-map\">\u5305\u62ec\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/42284364-a042-4e2d-849b-7e1a53256ae1.png\" alt=\"\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u542b\u3080\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u4f7f\u3044\u3053\u306a\u3059\u306b\u306f\u3001\u7406\u60f3\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u304c\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u512a\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30c4\u30fc\u30eb\u306f\u3001\u6700\u521d\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304b\u3089\u8ca9\u58f2\u5f8c\u306e\u6301\u7d9a\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u307e\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u69cb\u9020\u5316\u3055\u308c\u305f\u30a2\u30a6\u30c8\u30e9\u30a4\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u5f37\u5316\u306b\u8ca2\u732e\u3059\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identifying-key-touchpoints\">\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u7279\u5b9a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u306f\u3001\u8cfc\u5165\u524d\u3001\u8cfc\u5165\u4e2d\u3001\u8cfc\u5165\u5f8c\u306b\u767a\u751f\u3059\u308b\u3001\u9867\u5ba2\u3068\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u91cd\u8981\u306a\u76f8\u4e92\u4f5c\u7528\u306e\u77ac\u9593\u3092\u6307\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u5e97\u8217\u8a2a\u554f\u306e\u3088\u3046\u306a\u76f4\u63a5\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3084\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u95a2\u4e0e\u306e\u3088\u3046\u306a\u9593\u63a5\u7684\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u542b\u307e\u308c\u308b\u3002\u3053\u308c\u3089\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406CRM\u3084\u30b7\u30b9\u30c6\u30e0\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u6709\u52b9\u6027\u3092\u6700\u9069\u5316\u3059\u308b\u6226\u7565\u7684\u5b9f\u8df5\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u9867\u5ba2\u3068\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306f\u4e00\u69d8\u3067\u306f\u306a\u304f\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u3088\u3063\u3066\u5206\u5c90\u3059\u308b\u305f\u3081\u3001\u7ba1\u7406\u304c\u8907\u96d1\u306b\u306a\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u9867\u5ba2\u8abf\u67fb\u3084\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u305f\u30a6\u30a9\u30fc\u30af\u30b9\u30eb\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u30fb\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u306f\u3001\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u6709\u52b9\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u30ea\u30fc\u30c9\u30fb\u30ec\u30b9\u30dd\u30f3\u30b9\u30fb\u30bf\u30a4\u30e0\u306e\u3088\u3046\u306a\u4e3b\u8981\u306a\u6307\u6a19\u306b\u3088\u3063\u3066\u3001CRM\u30c4\u30fc\u30eb\u306b\u3088\u308b\u6700\u9069\u5316\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u9818\u57df\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-streamlining-the-sales-funnel\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u5408\u7406\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3046\u307e\u304f\u69cb\u9020\u5316\u3055\u308c\u305f\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002CRM\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u5185\u306e\u53ef\u8996\u6027\u3092\u5411\u4e0a\u3055\u305b\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u30ea\u30fc\u30c9\u3092\u3088\u308a\u6b63\u78ba\u306b\u76e3\u8996\u30fb\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u95a2\u4fc2\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u5411\u3051\u3066\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u5358\u306b\u8ffd\u8de1\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/%e8%87%aa%e5%8b%95%e3%82%b9%e3%82%b1%e3%82%b8%e3%83%a5%e3%83%bc%e3%83%aa%e3%83%b3%e3%82%b0%e3%82%bd%e3%83%95%e3%83%88%e3%81%af%e5%bf%85%e9%a0%88\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"366\">\u9ad8\u3081\u308b<\/a> \u306f\u3001\u30ea\u30fc\u30c9\u306e\u8a8d\u5b9a\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u52aa\u529b\u3092\u5411\u3051\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u52b9\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001CRM\u30b7\u30b9\u30c6\u30e0\u304c\u30ea\u30fc\u30c9\u3092\u6700\u521d\u306e\u63a5\u89e6\u304b\u3089\u6709\u6599\u9867\u5ba2\u3078\u3068\u3069\u308c\u3060\u3051\u52b9\u679c\u7684\u306b\u8a98\u5c0e\u3057\u3066\u3044\u308b\u304b\u3092\u6d1e\u5bdf\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u30fb\u30d9\u30ed\u30b7\u30c6\u30a3\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u304c\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u901a\u904e\u3059\u308b\u30b9\u30d4\u30fc\u30c9\u3068\u52b9\u7387\u3092\u6e2c\u5b9a\u3057\u3001CRM\u30d7\u30ed\u30bb\u30b9\u306e\u6709\u52b9\u6027\u3068\u30bb\u30fc\u30eb\u30b9\u30b5\u30a4\u30af\u30eb\u3092\u53cd\u6620\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhancing-post-sale-engagement\">\u8ca9\u58f2\u5f8c\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u91cd\u8981\u6027\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u8ca9\u58f2\u5f8c <a href=\"https:\/\/www.investglass.com\/ja\/%e9%87%91%e8%9e%8d%e9%a1%a7%e5%ae%a2%e3%81%a8%e3%81%ae%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bclm%e3%81%a8crm%e3%81%ae%e6%af%94\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"932\">CRM\u3067\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u8efd\u8996\u3055\u308c\u304c\u3061\u3067\u3042\u308b<\/a>. .CRM\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u81ea\u52d5\u5316\u3057\u3001\u3084\u308a\u53d6\u308a\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u8ca9\u58f2\u5f8c\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5408\u7406\u5316\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u7a4d\u6975\u7684\u306a\u4ea4\u6d41\u3084\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u306a\u3069\u3001\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u305f\u5b9a\u671f\u7684\u3067\u5171\u611f\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4fe1\u983c\u3068\u5168\u4f53\u7684\u306a\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5171\u611f\u7684\u306a\u50be\u8074\u3092\u901a\u3058\u3066\u9867\u5ba2\u4f53\u9a13\u3092\u512a\u5148\u3057\u3001\u30cb\u30fc\u30ba\u304c\u767a\u751f\u3057\u305f\u3068\u304d\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u6210\u3057\u3001\u9867\u5ba2\u304c\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u597d\u3080\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u7ba1\u7406\u3057\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u3001\u52b9\u679c\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7ba1\u7406\u3068\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-role-of-personalization-in-crm-marketing-strategy\">CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5f79\u5272<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/ab728dbd-597d-4e56-9bf6-aeabe3f0130c.png\" alt=\"\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u4e2d\u5fc3\u306e\u73fe\u4ee3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306fCRM\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002CRM\u6226\u7565\u306e\u4e2d\u3067\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u3088\u3063\u3066\u5b9f\u73fe\u3055\u308c\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u80b2\u307f\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u7d4c\u9a13\u3059\u308b\u7121\u95a2\u4fc2\u306a\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306b\u906d\u9047\u3057\u305f\u3068\u304d\u306e\u30d5\u30e9\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u7dad\u6301\u3092\u5927\u5e45\u306b\u5f37\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u89aa\u548c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002CRM\u30c4\u30fc\u30eb\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u76f4\u63a5\u5bfe\u5fdc\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f5c\u6210\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u4f53\u9a13\u306f\u3001\u3057\u3070\u3057\u3070\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u3092\u523a\u6fc0\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u6d88\u8cbb\u8005\u306e\u6df1\u3044\u6d1e\u5bdf\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-integrating-crm-across-business-processes\">CRM\u3092\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u306b\u7d71\u5408\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u304c\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306b\u308f\u305f\u3063\u3066\u7d71\u5408\u3055\u308c\u308b\u3068\u3001\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30c7\u30fc\u30bf\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u4e00\u3055\u308c\u305f\u771f\u5b9f\u306e\u30bd\u30fc\u30b9\u304c\u5f62\u6210\u3055\u308c\u3001\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u306b\u304a\u3051\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u4fe1\u983c\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u3053\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u4e00\u5143\u5316\u3055\u308c\u3001\u30b7\u30b9\u30c6\u30e0\u3084\u793e\u5185\u30d7\u30ed\u30bb\u30b9\u304c\u7d71\u5408\u3055\u308c\u3001\u55b6\u696d\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306e\u52b9\u7387\u6027\u3068\u751f\u7523\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u65b0\u306eCRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u30ab\u30ec\u30f3\u30c0\u30fc\u3001\u30c1\u30fc\u30e0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306e\u3088\u3046\u306a\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u308b\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\u6a5f\u80fd\u3092\u5185\u8535\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30b3\u30cd\u30af\u30bf\u7d71\u5408\u3084API\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3084\u3001\u30ab\u30b9\u30bf\u30e0\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u81ea\u52d5\u5316\u306e\u305f\u3081\u306eIPaaS\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3082\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306f\u3001CRM\u7d71\u5408\u306e\u91cd\u8981\u306a\u5074\u9762\u3067\u3042\u308a\u3001\u4e8c\u8981\u7d20\u8a8d\u8a3c\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3001\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u5834\u6240\u3084GDPR\u306e\u3088\u3046\u306a\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u7559\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-selecting-the-right-crm-software-for-your-business\">\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u305fCRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u9078\u629e<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/a896d399-7142-4a22-a8bc-7696c289ce73.png\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30fb\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305fCRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u6a5f\u80fd\u8a55\u4fa1\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9069\u5207\u306aCRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u9078\u629e\u306f\u3001\u69d8\u3005\u306a\u8981\u56e0\u306b\u5de6\u53f3\u3055\u308c\u308b\u6975\u3081\u3066\u91cd\u8981\u306a\u6c7a\u5b9a\u3067\u3059\u3002\u9078\u629e\u3055\u308c\u305fCRM\u30c4\u30fc\u30eb\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u305d\u306e\u30c4\u30fc\u30eb\u304b\u3089\u6700\u5927\u9650\u306e\u5229\u76ca\u3068\u52b9\u7387\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u3001\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u3084\u30d7\u30ed\u30bb\u30b9\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u4f01\u696d\u306e\u6210\u9577\u3092\u5236\u9650\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u62e1\u5927\u306b\u5bfe\u5fdc\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5408\u308f\u305b\u3066\u62e1\u5f35\u3067\u304d\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u69d8\u3005\u306a\u5834\u6240\u306b\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u91cd\u8981\u306a\u8003\u616e\u70b9\u3067\u3042\u308a\u3001\u9060\u9694\u5730\u3084\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u4f7f\u7528\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30a6\u30a7\u30d6\u30d9\u30fc\u30b9\u307e\u305f\u306f\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306eCRM\u30b7\u30b9\u30c6\u30e0\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-evaluating-crm-features\">CRM\u6a5f\u80fd\u306e\u8a55\u4fa1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u8a55\u4fa1\u3067\u306f\u3001\u305d\u306e\u6a5f\u80fd\u3092\u7dbf\u5bc6\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u9069\u5207\u306aCRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3001\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3001\u304a\u3088\u3073\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e360\u5ea6\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/%e6%99%82%e9%96%93%e3%82%92%e7%af%80%e7%b4%84%e3%81%97%e3%80%81%e7%94%9f%e7%94%a3%e6%80%a7%e3%82%92%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e6%9c%80%e9%ab%98%e3%81%aeai%e9%9b%bb%e5%ad%90%e3%83%a1\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2077\">\u751f\u7523\u6027\u3092\u9ad8\u3081\u308b<\/a> \u5168\u30c1\u30fc\u30e0\u306b\u308f\u305f\u3063\u3066\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u7387\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308bCRM\u30b7\u30b9\u30c6\u30e0\u306e\u4e3b\u306a\u7279\u5fb4\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30ea\u30fc\u30c9\u7ba1\u7406<\/li>\n\n\n\n<li>\u55b6\u696d\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u8ffd\u8de1<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u4f7f\u3044\u3084\u3059\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3001\u30ea\u30fc\u30c9\u3001\u30bb\u30fc\u30eb\u30b9\u3092\u7ba1\u7406\u3059\u308b\u80fd\u529b\u306f\u7279\u306b\u91cd\u8981\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-considering-user-adoption-amp-training\">\u30e6\u30fc\u30b6\u30fc\u5c0e\u5165\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u8003\u3048\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5c0e\u5165\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u88fd\u54c1\u30c7\u30e2\u3067\u7d39\u4ecb\u3055\u308c\u308bCRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u7fd2\u5f97\u306e\u3057\u3084\u3059\u3055\u3084\u76f4\u611f\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3084\u6a5f\u80fd\u306b\u6163\u308c\u308b\u3053\u3068\u3067\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u5c0e\u5165\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f93\u696d\u54e1\u306e\u5f79\u5272\u306b\u5408\u308f\u305b\u3066CRM\u306e\u5229\u7528\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u52b9\u679c\u7684\u306a\u5229\u7528\u306b\u5bfe\u3057\u3066\u30a4\u30f3\u30bb\u30f3 \u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u62b5\u6297\u611f\u3092\u7de9\u548c\u3057\u3001\u65b0\u30b7\u30b9\u30c6\u30e0\u306b\u5bfe\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f01\u696d\u6587\u5316\u3092 \u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u30b5\u30dd\u30fc\u30c8\u3084\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30a2\u30e9\u30fc\u30c8\u3001\u660e\u78ba\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3084\u30c8\u30ec\u30fc\u30cb\u30f3 \u30b0\u306f\u3001\u30e6\u30fc\u30b6\u304c CRM \u306e\u6a5f\u80fd\u3092\u52b9\u7387\u7684\u306b\u5c0e\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u65e2\u5b58\u306e\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb \u30b9\u3068\u306e\u9023\u643a\u306f\u3001\u65e5\u5e38\u696d\u52d9\u3078\u306e\u3088\u308a\u826f\u3044\u7d71\u5408\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-data-analytics-for-informed-decision-making\">\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306e\u6d3b\u7528<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3001\u55dc\u597d\u3001\u30d1\u30bf\u30fc\u30f3\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002CRM\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3001\u7d71\u5408\u3001\u5206\u6790\u3001\u53ef\u8996\u5316\u3001\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u69cb\u9020\u5316\u3055\u308c\u305f\u30d7\u30ed\u30bb\u30b9\u304c\u542b\u307e\u308c\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u52b9\u7387\u3092\u6539\u5584\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u4e88\u6e2c\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3044\u3001\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057, <a href=\"https:\/\/www.investglass.com\/ja\/%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bai%e5%b0%8e%e5%85%a5%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%81%a8%e3%81%9d%e3%81%ae%e5%85%8b%e6%9c%8d%e6%96%b9%e6%b3%95\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2258\">CRM\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5c0e\u5165\u306b\u306f\u8ab2\u984c\u304c\u3042\u308b<\/a>, \u3053\u308c\u306b\u306f\u3001\u9ad8\u3044\u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u7dad\u6301\u3001\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u78ba\u4fdd\u3001\u5fc5\u8981\u306a\u6280\u8853\u7684\u5c02\u9580\u77e5\u8b58\u306e\u7fd2\u5f97\u3001\u8907\u96d1\u306a\u7d71\u5408\u306e\u7ba1\u7406\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u578b\u6587\u5316\u306e\u63a1\u7528\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-customer-centric-culture-through-crm\">CRM\u306b\u3088\u308b\u9867\u5ba2\u4e2d\u5fc3\u6587\u5316\u306e\u69cb\u7bc9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3092\u901a\u3058\u3066\u9867\u5ba2\u4e2d\u5fc3\u306e\u6587\u5316\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u529f\u3059\u308bCRM\u6226\u7565\u306e\u57fa\u790e\u3092\u5f62\u6210\u3059\u308b\u3002CRM\u6226\u7565\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7279\u5b9a\u3057\u3001\u9867\u5ba2\u3092\u500b\u4eba\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u76f8\u4e92\u4f5c\u7528\u3092\u751f\u307f\u51fa\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u6226\u7565\u306e\u91cd\u8981\u306a\u8981\u7d20\u306f\u3001\u5229\u76ca\u3088\u308a\u3082\u4eba\u3068\u4eba\u3068\u306e\u95a2\u4fc2\u3092\u91cd\u8996\u3057\u3001\u3088\u308a\u4eba\u9593\u5473\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-encouraging-team-collaboration\">\u30c1\u30fc\u30e0\u30fb\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u4fc3\u9032<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u306e\u6210\u529f\u306b\u306f\u3001\u7279\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u4e00\u4f53\u3068\u306a\u3063\u305f\u30c1\u30fc\u30e0\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30a2\u30d7\u30ea\u5185\u306e\u30d8\u30eb\u30d7\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ac\u30a4\u30c9\u4ed8\u304d\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306a\u3069\u306e\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30b5\u30dd\u30fc\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u304cCRM\u306e\u6a5f\u80fd\u3092\u4f7f\u3044\u3053\u306a\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f79\u5272\u3068\u8cac\u4efb\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u305f\u591a\u69d8\u3067\u5305\u62ec\u7684\u306a\u30c1\u30fc\u30e0\u306e\u69cb\u7bc9\u306f\u3001\u4fe1\u983c\u3068\u5354\u529b\u3092\u4fc3\u3057\u307e\u3059\u3002\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u9593\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u304b\u3064\u983b\u7e41\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u30c1\u30fc\u30e0\u306b\u3042\u308b\u7a0b\u5ea6\u306e\u81ea\u4e3b\u6027\u3092\u8a8d\u3081\u308b\u3053\u3068\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30a2\u30ab\u30a6\u30f3\u30bf\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3001CRM\u6210\u529f\u306e\u305f\u3081\u306e\u96c6\u56e3\u7684\u52aa\u529b\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-training-for-excellence-in-customer-service\">\u5353\u8d8a\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u305f\u3081\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u901a\u3058\u3066\u5353\u8d8a\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30fb\u30c1\u30fc\u30e0\u304cCRM\u30c4\u30fc\u30eb\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u5353\u8d8a\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5b9a\u671f\u7684\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u30b5\u30dd\u30fc\u30c8\u304cCRM\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u751f\u7523\u6027\u5411\u4e0a\u307e\u3067\u306e\u6642\u9593\u3092\u77ed\u7e2e\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u3092\u6b63\u3057\u304f\u4f7f\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5305\u62ec\u7684\u306a CRM \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u8a08\u753b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u7279\u5b9a\u306e\u5f79\u5272\u306b\u5408\u308f\u305b\u305f\u5c02\u9580\u7684\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7528\u610f\u3057\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u77e5\u8b58\u5171\u6709\u30bb\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3067\u7d99\u7d9a\u7684\u306a\u5b66\u7fd2\u74b0\u5883\u3092\u91b8\u6210\u3059\u308b\u3053\u3068\u3067\u3001CRM\u306e\u80fd\u529b\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nurturing-long-term-customer-relationships\">\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u80b2\u6210<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u306f\u3001\u3042\u3089\u3086\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u5f37\u56fa\u306a <a href=\"https:\/\/www.investglass.com\/ja\/%e9%87%91%e8%9e%8d%e6%a9%9f%e9%96%a2%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e3%83%89%e3%83%a9%e5%b0%8e%e5%85%a5%e6%88%a6%e7%95%a5\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2672\">\u9867\u5ba2<\/a> \u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u306f\u3001\u52b9\u679c\u7684\u306aCRM\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u95a2\u4fc2\u3092\u80b2\u3080\u305f\u3081\u306b\u3001\u5353\u8d8a\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3068\u500b\u5225\u5bfe\u5fdc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u306e\u53d6\u308a\u7d44\u307f\u3092\u3055\u3089\u306b\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u306b\u5272\u5f15\u3084\u9650\u5b9a\u7279\u5178\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u4ea4\u63db\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u306e\u7279\u5178\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u3001\u9867\u5ba2\u7dad\u6301\u3092\u4fc3\u9032\u3059\u308b\u3002\u3053\u306e\u3088\u3046\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u9867\u5ba2\u3068\u306e\u611f\u60c5\u7684\u306a\u7d46\u3092\u7bc9\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u652f\u6301\u8005\u306b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7d39\u4ecb\u30dc\u30fc\u30ca\u30b9\u3084\u5831\u916c\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u5411\u4e0a\u3084\u89e3\u7d04\u7387\u306e\u4f4e\u6e1b\u306b\u3082\u8ca2\u732e\u3059\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-monitoring-performance-with-kpis\">KPI\u306b\u3088\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u58f2\u4e0a\u3001\u53ce\u76ca\u3001\u9867\u5ba2\u7dad\u6301\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u5f71\u97ff\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52aa\u529b\u3068\u306e\u95a2\u4fc2\u3067\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u4f7f\u7528\u3057\u3066CRM\u6226\u7565\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u9032\u6357\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6226\u7565\u304cCRM\u76ee\u6a19\u306e\u9054\u6210\u3068\u6574\u5408\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002CRM\u6226\u7565\u76ee\u6a19\u306e\u5b9a\u671f\u7684\u306a\u8a55\u4fa1\u3068\u8abf\u6574\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308a\u3001\u8ffd\u8de1\u3059\u308b\u6307\u6a19\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u3067\u3001\u9032\u5316\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306aCRM\u76ee\u6a19\u3068\u306e\u7d99\u7d9a\u7684\u306a\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary\">\u6982\u8981<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u307e\u3050\u308b\u3057\u304f\u5909\u5316\u3059\u308b\u9867\u5ba2\u4e2d\u5fc3\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u3001\u5f37\u56fa\u306aCRM\u6226\u7565\u306e\u91cd\u8981\u6027\u306f\u3044\u304f\u3089\u5f37\u8abf\u3057\u3066\u3082\u3057\u3059\u304e\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002CRM\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u5408\u7406\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3057\u3001\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u5408\u7406\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306fCRM\u6226\u7565\u3092\u5927\u5e45\u306b\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001CRM \u3092\u30d3\u30b8\u30cd\u30b9\u30fb\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306b\u7d71\u5408\u3057\u3001\u9069\u5207\u306a CRM \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u9078\u629e\u3057\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306b\u7af6\u4e89\u529b\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002CRM\u306e\u6210\u529f\u306b\u306f\u3001\u5353\u8d8a\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u305f\u3081\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u6587\u5316\u306e\u91b8\u6210\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u306e\u80b2\u6210\u3001KPI\u306b\u3088\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u8981\u3059\u308b\u306b\u3001\u6210\u529f\u3059\u308bCRM\u6226\u7565\u3068\u306f\u3001\u753b\u4e00\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u5177\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u3084\u9867\u5ba2\u306e\u671f\u5f85\u306b\u6cbf\u3063\u305f\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306a\u306e\u3067\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-crm-technique\">CRM\u624b\u6cd5\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u3068\u306f\u3001\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u5206\u6790\u30fb\u7ba1\u7406\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-3-types-of-crm\">CRM\u306e3\u3064\u306e\u30bf\u30a4\u30d7\u3068\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u306e3\u3064\u306e\u30bf\u30a4\u30d7\u306f\u3001\u904b\u7528CRM\u30b7\u30b9\u30c6\u30e0\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3CRM\u30b7\u30b9\u30c6\u30e0\u3001\u5206\u6790CRM\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30bf\u30a4\u30d7\u306e\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u7ba1\u7406\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-4-p-s-of-crm\">CRM\u306e4\u3064\u306eP\u3068\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u306e4\u3064\u306eP\u3068\u306f\u3001\u88fd\u54c1\uff08product\uff09\u3001\u4fa1\u683c\uff08price\uff09\u3001\u5834\u6240\uff08place\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08promotion\uff09\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u306e\u4e00\u90e8\u3092\u5f62\u6210\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-strategies-for-crm\">CRM\u306e\u6226\u7565\u3068\u306f\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u7684\u306aCRM\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3001\u30b4\u30fc\u30eb\u3068\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u5b9a\u7fa9\u3057\u3001\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001AI\u3092\u6d3b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u3002\u307e\u305a\u306f <a href=\"https:\/\/www.investglass.com\/ja\/%e4%bc%81%e6%a5%ad%e3%81%8c%e4%be%a1%e6%a0%bc%e3%82%92%e6%b1%ba%e3%82%81%e3%82%8b%e3%81%9f%e3%82%81%e3%81%abai%e3%82%92%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab%e4%bd%bf%e3%81%86%e3%81%8b%e3%80%81\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1767\">\u660e\u78ba\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u8a2d\u5b9a<\/a> \u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u3092\u5b9a\u7fa9\u3057\u3001AI\u3068\u7d71\u5408\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u52b9\u7387\u3092\u5f37\u5316\u3059\u308b\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-crm-help-in-streamlining-the-sales-funnel\">CRM\u306f\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u5408\u7406\u5316\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u306e\u304b\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u306f\u3001\u53ef\u8996\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u5408\u7406\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3068\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u4e00\u7dd2\u306b\u306a\u3063\u3066\u30ea\u30fc\u30c9\u3092\u3088\u308a\u6b63\u78ba\u306b\u76e3\u8996\u30fb\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>What does a great CRM strategy look like, and how can it transform your customer engagement and sales outcomes? This guide demystifies the process, providing a straightforward roadmap to align your CRM strategy with your business goals, garner meaningful insights from customer interactions, and ultimately drive success. Implementing a robust Customer Relationship Management (CRM) strategy is crucial for enhancing customer engagement and driving business growth. Notably, companies that effectively utilize CRM tools can experience a\u00a027% increase in customer retention rates.\u00a0Additionally, businesses leveraging CRM systems are\u00a086% more likely to exceed their sales targets.\u00a0These statistics underscore the importance of a well-structured CRM strategy in fostering stronger customer relationships and achieving superior business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[542],"class_list":["post-38517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-crm-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 CRM Strategies for Better Customer Engagement<\/title>\n<meta name=\"description\" content=\"Discover 7 CRM strategies to enhance customer engagement. 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