{"id":37871,"date":"2023-08-14T15:22:48","date_gmt":"2023-08-14T13:22:48","guid":{"rendered":"https:\/\/www.investglass.com\/?p=37871"},"modified":"2025-10-28T11:33:18","modified_gmt":"2025-10-28T10:33:18","slug":"crm%e3%81%a8clm%e3%81%af%e5%90%8c%e3%81%98%e3%82%82%e3%81%ae%e3%81%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ja\/is-crm-and-clm-the-same-thing\/","title":{"rendered":"CRM\u3068CLM\u306f\u540c\u3058\u3082\u306e\u304b\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u6226\u7565\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9867\u5ba2\u7dad\u6301\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002CRM\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308c\u3070\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9867\u5ba2\u7dad\u6301\u7387\u304c47%\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u9ad8\u304c45%\u5411\u4e0a\u3057\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u304c39%\u5411\u4e0a\u3059\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u304c\u3042\u308b\u3002  \u3055\u3089\u306b\u3001\u9867\u5ba2\u7dad\u6301\u7387\u30925%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u8907\u6570\u306e\u696d\u754c\u306b\u304a\u3044\u3066\u751f\u6daf\u9867\u5ba2\u5229\u76ca\u3092\u5e73\u574750%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u3042\u308a\u307e\u3059\u3002  \u3053\u308c\u3089\u306e\u7d71\u8a08\u306f\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u80b2\u307f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308bCRM\u306e\u91cd\u8981\u306a\u5f79\u5272\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/truelist.co\/blog\/crm-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-relationship-management-crm\"><span class=\"ez-toc-section\" id=\"Customer_Relationship_Management_CRM\"><\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08CRM\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3068\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08Customer Relationship Management\uff09\u306e\u7565\u3002\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5408\u7406\u5316\u3057\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u6226\u7565\u3068\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002CRM\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u3068\u65e2\u5b58\u9867\u5ba2\u306e\u4e21\u65b9\u3068\u4f01\u696d\u306e\u95a2\u4fc2\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CRM\u30b7\u30b9\u30c6\u30e0<\/strong>:CRM\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u8ca9\u58f2\u6a5f\u4f1a\u3001\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306a\u3069\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6d1e\u5bdf\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3084\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u3092\u652f\u63f4\u3057\u3001\u4f01\u696d\u304c\u9867\u5ba2\u7dad\u6301\u3092\u6700\u5927\u5316\u3057\u3001\u767a\u5c55\u7684\u306a\u95a2\u4fc2\u3092\u80b2\u3080\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>CRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/strong>:CRM\u30c4\u30fc\u30eb\u3084CRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e2d\u3067\u3082CRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306e\u884c\u52d5\u3001\u55dc\u597d\u3001\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u5927\u304d\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u80b2\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-lifecycle-management-clm\"><span class=\"ez-toc-section\" id=\"Customer_Lifecycle_Management_CLM\"><\/span>\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7ba1\u7406\uff08CLM\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u3001\u300c\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u6398\u308a\u4e0b\u3052\u3066\u307f\u3088\u3046\u3002\u3069\u3061\u3089\u3082\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u3082\u306e\u3067\u3001\u8a8d\u77e5\u6bb5\u968e\u304b\u3089\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3001\u8cfc\u5165\u5f8c\u306e\u6bb5\u968e\u3001\u305d\u3057\u3066\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u518d\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u9867\u5ba2\u306e\u5168\u884c\u7a0b\u3092\u6307\u3059\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u7ba1\u7406<\/strong>:CLM\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u6bb5\u968e\u3092\u901a\u3058\u3066\u3001\u76f8\u4e92\u4f5c\u7528\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3084\u6bb5\u968e\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u6700\u521d\u306e\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u8cfc\u5165\u5f8c\u307e\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u9867\u5ba2\u7dad\u6301\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>CLM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/strong>:CLM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u52a9\u3051\u3092\u501f\u308a\u3066\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u8ffd\u8de1\u3057\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u305f\u3081\u306b\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contract-lifecycle-management\"><span class=\"ez-toc-section\" id=\"Contract_Lifecycle_Management\"><\/span>\u5951\u7d04\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7ba1\u7406<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u8a18\u306e\u300cCLM\u300d\u306f\u300c\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7ba1\u7406\u300d\u3092\u793a\u3059\u304c\u3001\u3082\u3046\u4e00\u3064\u306eCLM\u3067\u3042\u308b\u300c\u5951\u7d04\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7ba1\u7406\u300d\u3068\u6df7\u540c\u3057\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u3053\u306e\u6226\u7565\u3068\u95a2\u9023\u3059\u308bCLM\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u5951\u7d04\u306e\u958b\u59cb\u3001\u4ea4\u6e09\u304b\u3089\u5c65\u884c\u3001\u66f4\u65b0\u306b\u81f3\u308b\u307e\u3067\u3001\u5951\u7d04\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u6271\u3046\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CLM\u306e\u7126\u70b9<\/strong>:CLM\u3067\u306f\u3001\u5951\u7d04\u306e\u52b9\u7387\u7684\u306a\u7ba1\u7406\u3001\u5951\u7d04\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u3001\u51e6\u7406\u6642\u9593\u306e\u77ed\u7e2e\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u95a2\u4fc2\u8005\u53cc\u65b9\u306b\u660e\u78ba\u304b\u3064\u8fc5\u901f\u306a\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3057\u3001\u53ce\u76ca\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3042\u308b\u3002.<\/li>\n\n\n\n<li><strong>CLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong>:CLM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u5951\u7d04\u5c65\u884c\u72b6\u6cc1\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u5951\u7d04\u6761\u4ef6\u306e\u9075\u5b88\u306e\u78ba\u8a8d\u3001\u6f5c\u5728\u7684\u306a\u30ea\u30b9\u30af\u306e\u7ba1\u7406\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u6570\u591a\u304f\u306e\u5951\u7d04\u3092\u6271\u3046\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-it-matters-with-your-crm-data\"><span class=\"ez-toc-section\" id=\"Why_It_Matters_with_your_CRM_data\"><\/span>CRM\u30c7\u30fc\u30bf\u304c\u91cd\u8981\u306a\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e21\u65b9 <a href=\"https:\/\/www.investglass.com\/ja\/%e9%87%91%e8%9e%8d%e9%a1%a7%e5%ae%a2%e3%81%a8%e3%81%ae%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bclm%e3%81%a8crm%e3%81%ae%e6%af%94\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"933\">CRM\u3068CLM<\/a> \u306f\u3001\u4f01\u696d\u304c\u7d4c\u5e38\u53ce\u76ca\u3092\u7dad\u6301\u30fb\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002CRM\u304c\u4e3b\u306b\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3084\u3084\u308a\u53d6\u308a\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001CLM\u306f\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u7ba1\u7406\u3001\u3042\u308b\u3044\u306f\u30d3\u30b8\u30cd\u30b9\u95a2\u4fc2\u306e\u5951\u7d04\u7684\u5074\u9762\u306b\u3088\u308a\u6df1\u304f\u8e0f\u307f\u8fbc\u3093\u3067\u3044\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass CRM\u306e\u3088\u3046\u306aCRM\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u4fdd\u5b58\u3057\u3001\u8ca9\u58f2\u6a5f\u4f1a\u3092\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001CLM\u30b7\u30b9\u30c6\u30e0\u3068\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u307e\u305f\u306f\u5951\u7d04\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u3055\u307e\u3056\u307e\u306a\u6bb5\u968e\u3092\u6700\u9069\u5316\u3057\u305f\u3044\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CRM\u3068CLM\u306e\u4e21\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6700\u5927\u5316\u3057\u3001\u6301\u7d9a\u7684\u306a\u53ce\u76ca\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d50\u8ad6\u3068\u3057\u3066\u3001CRM\u3068CLM\u306f\u4e00\u898b\u3059\u308b\u3068\u4e92\u63db\u6027\u304c\u3042\u308b\u3088\u3046\u306b\u601d\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u7570\u306a\u308b\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30bb\u30b9\u3001\u660e\u78ba\u306a\u6e2c\u5b9a\u6307\u6a19\u3068\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084\u6a5f\u80fd\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001CRM\u3068CLM\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3001, <a href=\"https:\/\/www.investglass.com\/ja\/%e4%bc%81%e6%a5%ad%e3%81%8c%e4%be%a1%e6%a0%bc%e3%82%92%e6%b1%ba%e3%82%81%e3%82%8b%e3%81%9f%e3%82%81%e3%81%abai%e3%82%92%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab%e4%bd%bf%e3%81%86%e3%81%8b%e3%80%81\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1774\">\u4f01\u696d\u306f\u305d\u308c\u3089\u3092\u52b9\u679c\u7684\u306b\u5c55\u958b\u3067\u304d\u308b<\/a> \u53ce\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u200bImplementing Customer Relationship Management (CRM) strategies can significantly enhance customer satisfaction and retention.\u00a0Studies have shown that CRM can improve customer satisfaction and retention by 47%, sales revenue by 45%, and upselling by 39% when executed effectively.\u00a0\u00a0Additionally, research indicates that a 5% increase in customer retention can boost lifetime customer profits by 50% on average across multiple industries.\u00a0\u00a0These statistics underscore the critical role of CRM in fostering long-term customer relationships and driving business growth.\u200b Customer Relationship Management (CRM) CRM stands for Customer Relationship Management. It&#8217;s a strategy and software solution designed to manage customer interactions, streamline customer engagement, and track customer communications. CRM systems play a vital role in a company&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[500,501],"class_list":["post-37871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-clm","tag-crm-versus-clm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is CRM and CLM the Same Thing? | InvestGlass<\/title>\n<meta name=\"description\" content=\"\u200bImplementing Customer Relationship Management (CRM) strategies can\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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