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class=\"wp-block-paragraph\">\u30ea\u30fc\u30c9\u306e\u8cfc\u5165\u6e96\u5099\u3092\u6b63\u78ba\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u751f\u6210\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u4e00\u65b9\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u3068\u8ee2\u63db\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3053\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9\u306e\u9023\u643a\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30bb\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u3088\u308a\u826f\u3044\u6210\u679c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u3055\u3089\u306a\u308b\u80b2\u6210\u304c\u5fc5\u8981\u306a\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u898b\u843d\u3068\u3055\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-effective-lead-scoring-offers-numerous-benefits\">\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\uff1a<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30fc\u30c9\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5411\u4e0a\uff1a<\/strong> \u30ea\u30fc\u30c9\u306e\u53ef\u80fd\u6027\u306b\u57fa\u3065\u3044\u3066\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u6574\u3057\u3001\u6709\u671b\u306a\u30ea\u30fc\u30c9\u3092\u6709\u6599\u9867\u5ba2\u306b\u8ee2\u63db\u3059\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/li>\n\n\n\n<li><strong>\u8ca9\u58f2\u52b9\u7387\u306e\u5411\u4e0a\uff1a<\/strong> \u55b6\u696d\u62c5\u5f53\u8005\u306f\u3001\u4e0d\u9069\u683c\u306a\u30ea\u30fc\u30c9\u306b\u6642\u9593\u3092\u8cbb\u3084\u3059\u4ee3\u308f\u308a\u306b\u3001\u6210\u7d04\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u52b4\u529b\u3092\u96c6\u4e2d\u3057\u3001\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/li>\n\n\n\n<li><strong>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u5f37\u5316\uff1a<\/strong> \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u9593\u306e\u3088\u308a\u826f\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u751f\u6210\u306b\u96c6\u4e2d\u3067\u304d\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u306e\u6700\u9069\u5316\uff1a<\/strong> \u6700\u3082\u6709\u671b\u306a\u30ea\u30fc\u30c9\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/li>\n\n\n\n<li><strong>\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u306e\u77ed\u7e2e\uff1a<\/strong> \u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3001\u9069\u683c\u306a\u30ea\u30fc\u30c9\u3092\u7d20\u65e9\u304f\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u95a2\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3092\u77ed\u7e2e\u3057\u3001\u3088\u308a\u65e9\u304f\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002.<\/li>\n\n\n\n<li><strong>\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u610f\u601d\u6c7a\u5b9a<\/strong> \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3057\u3001\u30ea\u30fc\u30c9\u7ba1\u7406\u5168\u4f53\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u8ca1\u52d9\u7684\u5f71\u97ff\u306e\u8a55\u4fa1\uff1a<\/strong> \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u7279\u5b9a\u3055\u308c\u305f\u30ea\u30fc\u30c9\u306e\u8ca1\u52d9\u7684\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u306e\u5fc5\u8981\u6027\u3092\u5f37\u8abf\u3059\u308b\u3002\u660e\u78ba\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u53cc\u65b9\u306e\u7406\u89e3\u304c\u4fc3\u9032\u3055\u308c\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u76f8\u4e57\u52b9\u679c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-lead-scoring-process-a-step-by-step-guide\">\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30d7\u30ed\u30bb\u30b9\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u30ac\u30a4\u30c9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u306b\u306f\u3001\u660e\u78ba\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306e\u5185\u8a33\u3092\u8aac\u660e\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u7406\u60f3\u306e\u9867\u5ba2\u50cf\uff08ICP\uff09\u3092\u5b9a\u7fa9\u3059\u308b\uff1a<\/strong> \u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u524d\u306b\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4eba\u53e3\u7d71\u8a08\u3001\u4f01\u696d\u898f\u6a21\u3001\u8077\u7a2e\u3001\u696d\u7a2e\u3001\u9867\u5ba2\u306e\u62b1\u3048\u308b\u554f\u984c\u306a\u3069\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u512a\u826f\u9867\u5ba2\u306e\u4e3b\u306a\u7279\u5fb4\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u4e3b\u8981\u306a\u63a1\u70b9\u57fa\u6e96\u3092\u7279\u5b9a\u3059\u308b\uff1a<\/strong> ICP\u306b\u57fa\u3065\u3044\u3066\u3001\u30ea\u30fc\u30c9\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u3092\u793a\u3059\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u53e3\u7d71\u8a08\u30c7\u30fc\u30bf\uff1a<\/strong> \u4f01\u696d\u898f\u6a21\u3001\u696d\u7a2e\u3001\u6240\u5728\u5730\u3001\u5f79\u8077\u3002.<\/li>\n\n\n\n<li><strong>\u884c\u52d5\u30c7\u30fc\u30bf\uff1a<\/strong> \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u6570\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3001E\u30e1\u30fc\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30a4\u30d9\u30f3\u30c8\u53c2\u52a0\u6570\u3002.<\/li>\n\n\n\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30c7\u30fc\u30bf<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4ea4\u6d41\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u3002.<\/li>\n\n\n\n<li><strong>\u30a4\u30f3\u30c6\u30f3\u30c8\u30fb\u30c7\u30fc\u30bf\uff1a<\/strong> \u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ea\u30b5\u30fc\u30c1\u3057\u3001\u696d\u754c\u306b\u95a2\u9023\u3059\u308b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3002.<\/li>\n\n\n\n<li><strong>\u30ea\u30fc\u30c9\u30de\u30c3\u30c1\uff1a<\/strong> \u30ea\u30fc\u30c9\u306e\u60c5\u5831\u304c\u3001\u3042\u306a\u305f\u306e\u7406\u60f3\u3068\u3059\u308b\u9867\u5ba2\u50cf\u306b\u3069\u308c\u3060\u3051\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u3002.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>\u30dd\u30a4\u30f3\u30c8\u5024\u3092\u5272\u308a\u5f53\u3066\u308b\uff1a<\/strong> \u305d\u308c\u305e\u308c\u306e\u63a1\u70b9\u57fa\u6e96\u306b\u306f\u3001\u305d\u306e\u91cd\u8981\u6027\u306b\u57fa\u3065\u3044\u3066\u5272\u308a\u5f53\u3066\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u30ea\u30fc\u30c9\u306f\u3001\u5358\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30ea\u30fc\u30c9\u3088\u308a\u3082\u30dd\u30a4\u30f3\u30c8\u304c\u9ad8\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u95a2\u5fc3\u306e\u306a\u3055\u3092\u793a\u3059\u884c\u52d5\u306b\u5bfe\u3057\u3066\u306f\u3001\u30de\u30a4\u30ca\u30b9\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002.<\/li>\n\n\n\n<li><strong>\u5f97\u70b9\u3057\u304d\u3044\u5024\u3092\u8a2d\u5b9a\u3059\u308b\uff1a<\/strong> \u30ea\u30fc\u30c9\u304c\u9069\u683c\u3068\u307f\u306a\u3055\u308c\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6700\u4f4e\u30b9\u30b3\u30a2\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u95be\u5024\u306f\u30d3\u30b8\u30cd\u30b9\u3084\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\uff1a<\/strong> CRM\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u7d71\u5408\u3067\u304d\u308b\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30c4\u30fc\u30eb\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30c4\u30fc\u30eb\u306f\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3057\u3001\u30ea\u30fc\u30c9\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30c6\u30b9\u30c8\u3068\u6539\u826f\uff1a<\/strong> \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u3001\u5206\u6790\u3059\u308b\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30dd\u30a4\u30f3\u30c8\u5024\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u57fa\u6e96\u3092\u8abf\u6574\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u306e\u7d71\u5408\uff1a<\/strong> \u55b6\u696d\u30c1\u30fc\u30e0\u304c\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30b7\u30b9\u30c6\u30e0\u3092\u7406\u89e3\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u305f\u3081\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3002.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-lead-scoring-models\">\u6700\u9069\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30e2\u30c7\u30eb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u69d8\u3005\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306a\u3082\u306e\u306b\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u884c\u52d5\u3001\u4e88\u6e2c\u3001\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u5404\u30e2\u30c7\u30eb\u306b\u306f\u72ec\u81ea\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u5f0f\u304c\u3042\u308a\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u8a2d\u5b9a\u3057\u305f\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30dd\u30a4\u30f3\u30c8\u5024\u3092\u52a0\u7b97\u307e\u305f\u306f\u6e1b\u7b97\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u30ea\u30fc\u30c9\u304c\u9069\u5408\u3057\u306a\u3044\u53ef\u80fd\u6027\u3092\u793a\u3059\u884c\u52d5\u3092\u53d6\u3063\u305f\u5834\u5408\u306b\u6e1b\u70b9\u3055\u308c\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3001\u305d\u306e\u7d50\u679c\u3001\u30ea\u30fc\u30c9\u306b\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30b9\u30b3\u30a2\u304c\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002\u9006\u306b\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u884c\u52d5\u3092\u3068\u308c\u3070\u3001\u30ea\u30fc\u30c9\u306e\u30b9\u30b3\u30a2\u306f\u9ad8\u304f\u306a\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3068\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3001\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u3042\u3089\u3086\u308b\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u30ea\u30fc\u30c9\u306e\u5f79\u8077\u3001\u4f01\u696d\u898f\u6a21\u3001\u696d\u754c\u306b\u57fa\u3065\u3044\u3066\u6570\u5024\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u4e00\u65b9\u3001\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002 <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ja\/2021%e5%b9%b4%e3%81%ab%e3%83%aa%e3%83%bc%e3%83%89%e3%83%a1%e3%83%bc%e3%83%ab%e3%82%92%e7%8d%b2%e5%be%97%e3%81%99%e3%82%8b5%e3%81%a4%e3%81%ae%e7%a2%ba%e5%ae%9f%e3%81%aa%e6%96%b9%e6%b3%95\/\">\u96fb\u5b50\u30e1\u30fc\u30eb\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u304f\u30ea\u30fc\u30c9<\/a> \u958b\u5c01\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-types-of-lead-scoring-models\">4\u7a2e\u985e\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u30dd\u30a4\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u306e\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong> 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class=\"wp-block-list\">\n<li><strong>\u9577\u6240\u3060\uff1a<\/strong> \u7406\u89e3\u3057\u3084\u3059\u304f\u3001\u5c0e\u5165\u3057\u3084\u3059\u304f\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u306e\u660e\u78ba\u306a\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u77ed\u6240\u3060\uff1a<\/strong> \u4e3b\u89b3\u7684\u3067\u3042\u3063\u305f\u308a\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3042\u3063\u305f\u308a\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u6349\u3048\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>\u4e88\u6e2c\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong> \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3068\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u30ea\u30fc\u30c9\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002\u904e\u53bb\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30ea\u30fc\u30c9\u306e\u5c5e\u6027\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9593\u306e\u30d1\u30bf\u30fc\u30f3\u3068\u76f8\u95a2\u95a2\u4fc2\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u6b63\u78ba\u3067\u30c7\u30fc\u30bf\u4e3b\u5c0e\u578b\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30d7\u30ec\u30c7\u30a3\u30af\u30c6\u30a3\u30d6\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u5f93\u6765\u306e\u30e2\u30c7\u30eb\u3067\u306f\u898b\u9003\u3055\u308c\u304c\u3061\u306a\u6709\u671b\u306a\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9577\u6240\u3060\uff1a<\/strong> \u9ad8\u7cbe\u5ea6\u3067\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u3001\u96a0\u308c\u305f\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u3001\u63a1\u70b9\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3002.<\/li>\n\n\n\n<li><strong>\u77ed\u6240\u3060\uff1a<\/strong> \u5927\u91cf\u306e\u5c65\u6b74\u30c7\u30fc\u30bf\u3092\u5fc5\u8981\u3068\u3057\u3001\u8a2d\u5b9a\u304c\u8907\u96d1\u3067\u3001\u6a5f\u68b0\u5b66\u7fd2\u306e\u5c02\u9580\u77e5\u8b58\u3092\u5fc5\u8981\u3068\u3059\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong> \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u4e3b\u306b\u4f01\u696d\u898f\u6a21\u3001\u696d\u7a2e\u3001\u5f79\u8077\u3001\u6240\u5728\u5730\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u30c7\u30fc\u30bf\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u7279\u5b9a\u306e\u30bf\u30a4\u30d7\u306e\u7d44\u7e54\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308bB2B\u4f01\u696d\u306b\u306f\u7279\u306b\u6709\u52b9\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f01\u696d\u5411\u3051\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u8ca9\u58f2\u3059\u308b\u4f01\u696d\u306f\u3001\u5927\u4f01\u696d\u304b\u3089\u306e\u30ea\u30fc\u30c9\u306b\u3088\u308a\u9ad8\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9577\u6240\u3060\uff1a<\/strong> \u5c0e\u5165\u304c\u7c21\u5358\u3067\u3001\u7279\u5b9a\u306e\u696d\u754c\u3084\u4f01\u696d\u898f\u6a21\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u306b\u52b9\u679c\u7684\u3002.<\/li>\n\n\n\n<li><strong>\u77ed\u6240\u3060\uff1a<\/strong> \u5358\u7d14\u3059\u304e\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u4ed6\u306e\u91cd\u8981\u306a\u8981\u7d20\u3092\u898b\u843d\u3068\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>\u884c\u52d5\u30ea\u30fc\u30c9\u306e\u63a1\u70b9\uff1a<\/strong> \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u3001E\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4ea4\u6d41\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u30ea\u30fc\u30c9\u304c\u8cb4\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u4e0e\u3057\u3001\u8cb4\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u793a\u3057\u305f\u304b\u3069\u3046\u304b\u306b\u57fa\u3065\u3044\u3066\u30dd\u30a4\u30f3\u30c8\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5fa1\u793e\u306e\u4fa1\u683c\u30da\u30fc\u30b8\u3092\u8a2a\u554f\u3057\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u30ea\u30fc\u30c9\u306f\u3001\u5fa1\u793e\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u307f\u3092\u8a2a\u554f\u3057\u305f\u30ea\u30fc\u30c9\u3088\u308a\u3082\u9ad8\u3044\u30b9\u30b3\u30a2\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002.<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9577\u6240\u3060\uff1a<\/strong> \u30ea\u30fc\u30c9\u306e\u610f\u56f3\u3092\u628a\u63e1\u3057\u3001\u30ea\u30fc\u30c9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u306b\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u77ed\u6240\u3060\uff1a<\/strong> \u5927\u91cf\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u30fb\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u5c0e\u5165\u304c\u8907\u96d1\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/investglass.png\" alt=\"\" class=\"wp-image-43367\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/investglass.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/investglass-300x225.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/investglass-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">2025\u5e74\u30014\u7a2e\u985e\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30e2\u30c7\u30eb<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-lead-scoring-model\">\u9069\u5207\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30e2\u30c7\u30eb\u306e\u9078\u629e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u3042\u306a\u305f\u306e\u696d\u754c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3001\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u306e\u8981\u56e0\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c7\u30fc\u30bf\u306e\u5229\u7528\u53ef\u80fd\u6027\uff1a<\/strong> \u4e88\u6e2c\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u5b9f\u88c5\u3059\u308b\u306e\u306b\u5341\u5206\u306a\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u8ca9\u58f2\u306e\u8907\u96d1\u3055\uff1a<\/strong> \u3088\u308a\u9577\u3044\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u3092\u5fc5\u8981\u3068\u3059\u308b\u8907\u96d1\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/strong> \u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u304a\u6301\u3061\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n<li><strong>\u30ea\u30bd\u30fc\u30b9<\/strong> \u8907\u96d1\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u30fb\u7ba1\u7406\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u5c02\u9580\u77e5\u8b58\u3092\u304a\u6301\u3061\u3067\u3059\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306e\u5834\u5408\u3001\u7570\u306a\u308b\u30e2\u30c7\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u6700\u3082\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306a\u308b\u3002\u4f8b\u3048\u3070\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u884c\u52d5\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5404\u30ea\u30fc\u30c9\u3092\u3088\u308a\u5305\u62ec\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-scoring-software-and-tools\"><strong>\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u30c4\u30fc\u30eb<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u591a\u304f\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u30c4\u30fc\u30eb\u304c\u5e02\u8ca9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u7279\u5fb4\u3092\u8003\u616e\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f7f\u3044\u3084\u3059\u3055\uff1a<\/strong> \u305d\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30fc\u30eb\u30b9\u306e\u4e21\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u4f7f\u3044\u3084\u3059\u304f\u3001\u7406\u89e3\u3057\u3084\u3059\u3044\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CRM\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u7d71\u5408\uff1a<\/strong> \u30c4\u30fc\u30eb\u304c\u65e2\u5b58\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u63a1\u70b9\u30eb\u30fc\u30eb\uff1a<\/strong> \u72ec\u81ea\u306e\u63a1\u70b9\u57fa\u6e96\u3084\u63a1\u70b9\u5024\u3092\u5b9a\u7fa9\u3067\u304d\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u81ea\u52d5\u63a1\u70b9\uff1a<\/strong> \u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u3042\u3089\u304b\u3058\u3081\u5b9a\u7fa9\u3055\u308c\u305f\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u30ea\u30fc\u30c9\u3092\u81ea\u52d5\u7684\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3068\u5206\u6790\uff1a<\/strong> \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u30ec\u30dd\u30fc\u30c8\u3068\u5206\u6790\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evaluating-a-lead-scoring-model-and-lead-scoring-process\"><strong>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3068\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u8a55\u4fa1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306e\u8a55\u4fa1\u306b\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u6709\u52b9\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u6697\u9ed9\u7684\u306a\u30bd\u30fc\u30b9\u3068\u660e\u793a\u7684\u306a\u30bd\u30fc\u30b9\u306e\u4e21\u65b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u72ec\u81ea\u306e\u30e2\u30c7\u30eb\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3068\u30b3\u30fc\u30eb\u30c9\u30ea\u30fc\u30c9\u3092\u533a\u5225\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u30e2\u30c7\u30eb\u304c\u30ea\u30fc\u30c9\u3092\u6b63\u78ba\u306b\u5b9a\u6027\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u9069\u683c\u306a\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3059\u308b\u30e2\u30c7\u30eb\u306e\u6570\u304c\u591a\u3059\u304e\u305f\u308a\u5c11\u306a\u3059\u304e\u305f\u308a\u3059\u308b\u5834\u5408\u306f\u3001\u5fae\u8abf\u6574\u304c\u5fc5\u8981\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u540c\u69d8\u306b\u3001\u9ad8\u30b9\u30b3\u30a2\u306e\u30ea\u30fc\u30c9\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5931\u6557\u3057\u3001\u4f4e\u30b9\u30b3\u30a2\u306e\u30ea\u30fc\u30c9\u304c\u983b\u7e41\u306b\u9867\u5ba2\u306b\u306a\u308b\u5834\u5408\u306f\u3001\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u6307\u6a19\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30b5\u30a4\u30af\u30eb\u306e\u9577\u3055\u3067\u3042\u308b\u3002\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308b\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306f\u3001\u305d\u306e\u77ed\u7e2e\u306b\u5f79\u7acb\u3064\u306f\u305a\u3060\u3002\u3057\u304b\u3057\u3001\u5546\u8ac7\u6210\u7acb\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u305f\u308a\u3001\u983b\u7e41\u306b\u5546\u8ac7\u304c\u6c7a\u88c2\u3059\u308b\u3088\u3046\u3067\u3042\u308c\u3070\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6539\u5584\u3059\u308b\u6642\u671f\u304c\u6765\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways-lead-scoring\"><strong>\u30ad\u30fc\u30dd\u30a4\u30f3\u30c8 \u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u6539\u826f\u3059\u308b\u3002.<\/strong> \u9867\u5ba2\u884c\u52d5\u3084\u5e02\u5834\u529b\u5b66\u306f\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3082\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u9069\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3092\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u308b\u3002.<\/strong> \u55b6\u696d\u30c1\u30fc\u30e0\u304c\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30b7\u30b9\u30c6\u30e0\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u3092\u4f7f\u3063\u3066\u81ea\u5206\u306e\u52aa\u529b\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3002.<\/li>\n\n\n\n<li><strong>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002.<\/strong> \u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u6700\u3082\u9069\u683c\u306a\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3002.<\/li>\n\n\n\n<li><strong>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u3060\u3051\u306b\u983c\u3089\u306a\u3044\u3002.<\/strong> \u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3060\u304c\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3092\u6c7a\u5b9a\u3059\u308b\u552f\u4e00\u306e\u8981\u7d20\u3067\u3042\u3063\u3066\u306f\u306a\u3089\u306a\u3044\u3002\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30ea\u30fc\u30c9\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001\u81ea\u5206\u306e\u5224\u65ad\u3068\u7d4c\u9a13\u3092\u4f7f\u3046\u3079\u304d\u3067\u3042\u308b\u3002.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-lead-management\">\u30ea\u30fc\u30c9\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4eba\u53e3\u7d71\u8a08\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong>:\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u8077\u7a2e\u3001\u4f01\u696d\u898f\u6a21\u3001\u6240\u5728\u5730\u3001\u696d\u754c\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30ea\u30fc\u30c9\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u30ea\u30fc\u30c9\u306b\u7126\u70b9\u3092\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u884c\u52d5\u63a1\u70b9<\/strong>:\u884c\u52d5\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u3084\u8cb4\u793e\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u30dd\u30a4\u30f3\u30c8\u3092\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001E\u30e1\u30fc\u30eb\u3067\u306e\u3084\u308a\u3068\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002.<\/li>\n\n\n\n<li><strong>\u4e88\u6e2c\u63a1\u70b9<\/strong>:\u30d7\u30ec\u30c7\u30a3\u30af\u30c6\u30a3\u30d6\u30fb\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u904e\u53bb\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3084\u50be\u5411\u304b\u3089\u81a8\u5927\u306a\u6570\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u6a5f\u68b0\u5b66\u7fd2\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u3069\u306e\u30ea\u30fc\u30c9\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3059\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u304b\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084 <a href=\"https:\/\/www.investglass.com\/ja\/%e5%96%b6%e6%a5%ad%e3%83%81%e3%83%bc%e3%83%a0%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e3%82%b3%e3%83%bc%e3%83%ab%e3%83%89e%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%bb%e3%83%86%e3%83%b3%e3%83%97%e3%83%ac%e3%83%bc\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"3775\">\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3001\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u96c6\u4e2d\u7684\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/a>.<\/li>\n\n\n\n<li><strong>\u5171\u540c\u63a1\u70b9<\/strong>:\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u304a\u3088\u3073\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u55b6\u696d\u30c1\u30fc\u30e0\u304b\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u4e38\u307f\u306e\u3042\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30fb\u30e2\u30c7\u30eb\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u5354\u529b\u3057\u3066\u30ea\u30fc\u30c9\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/lead-scoring-investglass-1-1024x640.png\" alt=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-it-work-in-investglass-swiss-crm\">InvestGlass\u30b9\u30a4\u30b9CRM\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u307e\u3059\u304b\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306f\u3001\u8cb4\u793e\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u306b\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u5909\u3048\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u7b87\u6240\u306b\u7d71\u5408\u3057\u3001\u3088\u308a\u5305\u62ec\u7684\u3067\u6b63\u78ba\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eba\u53e3\u7d71\u8a08\u30e2\u30c7\u30eb\u3001\u884c\u52d5\u30e2\u30c7\u30eb\u3001\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u3044\u305a\u308c\u3092\u4f7f\u7528\u3057\u3066\u3044\u3066\u3082\u3001InvestGlass\u306e\u5e83\u7bc4\u306a <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%87%e3%83%bc%e3%82%bf%e4%b8%bb%e6%a8%a9%e3%81%a8%e3%82%b5%e3%82%a4%e3%83%90%e3%83%bc%e3%82%bb%e3%82%ad%e3%83%a5%e3%83%aa%e3%83%86%e3%82%a3-%e9%87%8d%e8%a6%81%e3%81%aa%e6%b4%9e%e5%af%9f%e3%81%a8\/\">\u30c7\u30fc\u30bf\u5206\u6790\u80fd\u529b<\/a> \u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f93\u6765\u306e\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f\u7570\u306a\u308a\u3001InvestGlass\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3002 <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ja\/%e8%87%aa%e5%8b%95%e5%8c%96%e3%83%84%e3%83%bc%e3%83%ab\/\">\u4eba\u5de5\u77e5\u80fd<\/a> \u4e88\u6e2c\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30d1\u30bf\u30fc\u30f3\u304b\u3089\u5b66\u7fd2\u3057\u3001\u5c06\u6765\u306e\u7d50\u679c\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u3088\u308a\u6b63\u78ba\u306b\u7279\u5b9a\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30ea\u30fc\u30c9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/Lead-score-CRM-1024x524.png\" alt=\"InvestGlass\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\"><figcaption class=\"wp-element-caption\">InvestGlass\u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001InvestGlass\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u52d5\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u8cb4\u793e\u306e\u52b9\u7387\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002 <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%ad%e3%83%9c%e3%83%86%e3%82%a3%e3%83%83%e3%82%af%e3%83%bb%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9%e3%83%bb%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3-rpa%e3%81%8c\/\">\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2<\/a> \u30d7\u30ed\u30bb\u30b9\u3068\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e8b\u524d\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30ea\u30fc\u30c9\u306b\u81ea\u52d5\u7684\u306b\u30b9\u30b3\u30a2\u3092\u5272\u308a\u5f53\u3066\u3001\u30ea\u30fc\u30c9\u304c\u8cb4\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u3084\u308a\u53d6\u308a\u3059\u308b\u305f\u3073\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30b9\u30b3\u30a2\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u304c\u5e38\u306b\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3092\u53cd\u6620\u3059\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6b21\u306e\u3088\u3046\u306a\u5229\u70b9\u3082\u3042\u308a\u307e\u3059\u3002 <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ja\/%e6%99%82%e9%96%93%e3%82%92%e7%af%80%e7%b4%84%e3%81%97%e3%80%81%e7%94%9f%e7%94%a3%e6%80%a7%e3%82%92%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b%e6%9c%80%e9%ab%98%e3%81%aeai%e9%9b%bb%e5%ad%90%e3%83%a1\/\">\u30c1\u30fc\u30e0\u306e\u8cb4\u91cd\u306a\u6642\u9593\u3092\u7bc0\u7d04<\/a> \u305d\u3057\u3066\u8cc7\u6e90\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u306e\u6700\u3082\u5370\u8c61\u7684\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u306e\u4e00\u3064\u306f\u3001\u8907\u6570\u306e\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u9069\u7528\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u6700\u9069\u5316\u3057\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6226\u7565\u3092\u3055\u3089\u306b\u6d17\u7df4\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u7570\u306a\u308b\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u3001\u88fd\u54c1\u30e9\u30a4\u30f3\u3001\u307e\u305f\u306f\u30d3\u30b8\u30cd\u30b9\u30e6\u30cb\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u5b9f\u88c5\u3067\u304d\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306e\u30c1\u30fc\u30e0\u306f\u3001\u304a\u5ba2\u69d8\u306e\u671f\u5f85\u306b\u5408\u3063\u305f\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u624b\u6cd5\u3092\u898b\u3064\u3051\u308b\u304a\u624b\u4f1d\u3044\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002\u305d\u306e <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.investglass.com\/ja\/%e3%82%b9%e3%82%a4%e3%82%b9%e3%81%ae%e3%82%bd%e3%83%96%e3%83%aa%e3%83%b3cro%e3%80%8c%e3%82%a4%e3%83%b3%e3%83%99%e3%82%b9%e3%83%88%e3%82%b0%e3%83%a9%e3%82%b9%e3%80%8d%e3%80%81%e4%b8%ad%e5%9b%bd\/\">\u30b9\u30a4\u30b9\u30fb\u30bd\u30d6\u30ea\u30f3CRM<\/a> \u306f\u67d4\u8edf\u6027\u304c\u3042\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3082\u9069\u5fdc\u3059\u308b\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/InvestGlass-automation.webp\" alt=\"\" class=\"wp-image-43364\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/InvestGlass-automation.webp 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/InvestGlass-automation-300x158.webp 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/07\/InvestGlass-automation-768x404.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306eInvestGlass\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u3001InvestGlass\u306f\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u5171\u540c\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3067\u5354\u529b\u3057\u3001\u5404\u30ea\u30fc\u30c9\u306e\u3088\u308a\u5168\u4f53\u7684\u306a\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u3088\u308a\u826f\u3044\u7406\u89e3\u3001\u7cbe\u5ea6\u306e\u5411\u4e0a\u3001\u305d\u3057\u3066\u6700\u7d42\u7684\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>\u7d50\u8ad6<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316\u3092\u76ee\u6307\u3059\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u624b\u6cd5\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u30ea\u30fc\u30c9\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30dd\u30a4\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30b7\u30b9\u30c6\u30e0\u3001\u4e88\u6e2c\u30e2\u30c7\u30eb\u3001\u307e\u305f\u306f\u8907\u6570\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u7d44\u307f\u5408\u308f\u305b\u306e\u3044\u305a\u308c\u3092\u9078\u629e\u3057\u3066\u3082\u3001\u91cd\u8981\u306a\u306e\u306f\u3001\u30e2\u30c7\u30eb\u3092\u7d99\u7d9a\u7684\u306b\u5206\u6790\u3001\u6539\u826f\u3001\u9069\u5fdc\u3055\u305b\u3001\u9032\u5316\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u78ba\u5b9f\u306b\u5408\u81f4\u3055\u305b\u3001\u30ea\u30fc\u30c9\u306e\u751f\u6210\u3068\u6f5c\u5728\u7684\u30ea\u30fc\u30c9\u306e\u8ee2\u63db\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30ea\u30fc\u30c9\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3001ROI\u3092\u6700\u5927\u5316\u3057\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a\u3092\u6539\u5584\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s competitive business landscape, optimizing marketing and sales efforts is paramount. While generating leads is essential, not all leads are equally valuable. This is where lead scoring becomes crucial. A robust lead scoring system, featuring customizable criteria, enables sales and marketing teams to prioritize high-potential leads, thereby maximizing conversion rates. Notably, companies implementing lead scoring experience a\u00a077% increase in lead generation ROI.\u00a0 A robust lead scoring system, with customizable lead scoring criteria, helps sales and marketing teams prioritize their efforts, focusing on the most promising leads and maximizing conversion rates. This article delves into the world of lead scoring, exploring its importance, outlining the key steps in the lead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[496],"class_list":["post-37668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-lead-scoring-models"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is The Best Lead Scoring Model? | InvestGlass<\/title>\n<meta name=\"description\" content=\"Discover the best lead scoring model for your business. Optimize lead management, prioritize high-potential prospects, and boost conversion rates effortlessly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ja\/\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3068\u306f\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is The Best Lead Scoring Model?\" \/>\n<meta property=\"og:description\" content=\"In today&#039;s competitive business landscape, optimizing marketing and sales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/ja\/\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30e2\u30c7\u30eb\u3068\u306f\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" 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