{"id":30443,"date":"2021-07-08T13:16:56","date_gmt":"2021-07-08T11:16:56","guid":{"rendered":"https:\/\/www.investglass.com\/?p=30443"},"modified":"2025-03-19T06:19:12","modified_gmt":"2025-03-19T05:19:12","slug":"%e3%82%b8%e3%82%a7%e3%83%8d%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3z-%e3%83%9f%e3%83%ac%e3%83%8b%e3%82%a2%e3%83%ab%e4%b8%96%e4%bb%a3%e3%81%af%e3%81%a9%e3%81%86%e9%81%95%e3%81%86%e3%81%ae%e3%81%8b","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ja\/generation-z-how-millenials-are-different-and-what-we-should-know\/","title":{"rendered":"\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\uff1a\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u3069\u3046\u9055\u3046\u306e\u304b\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Millennials have long been the focal point of marketing strategies due to their substantial purchasing power and technological proficiency. However, a new cohort, Generation Z individuals born between 1997 and 2012 is emerging as a significant consumer base. As of 2024, Generation Z comprises approximately\u00a0<strong>\u4e16\u754c\u4eba\u53e3\u306e28%<\/strong>, \u3092\u8d85\u3048\u308b\u3002\u00a0<strong>\u4e16\u754c\u306722\u5104\u4eba<\/strong>\u00a0(<a href=\"https:\/\/www.maverish.com\/statistics\/gen-z-statistics\/\">\u30de\u30fc\u30d9\u30ea\u30c3\u30b7\u30e5<\/a>). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u4e16\u4ee3\u306e\u7279\u5fb4\u306f\u3001\u4eba\u7a2e\u3068\u6c11\u65cf\u306e\u591a\u69d8\u6027\u3067\u3042\u308b\u3002\u00a0<strong>Z\u4e16\u4ee3\u306e50%\u304c\u4eba\u7a2e\u7684\u30fb\u6c11\u65cf\u7684\u30de\u30a4\u30ce\u30ea\u30c6\u30a3\u3067\u3042\u308b\u3002<\/strong>, \u3067\u3042\u308b\u3002\u00a0<strong>4\u4eba\u306b1\u4eba\u304c\u30d2\u30b9\u30d1\u30cb\u30c3\u30af\u7cfb<\/strong>\u00a0(<a href=\"https:\/\/www.britannica.com\/topic\/Generation-Z\">\u30d6\u30ea\u30bf\u30cb\u30ab<\/a>).\u7d4c\u6e08\u7684\u306b\u3082\u3001Z\u4e16\u4ee3\u306f\u304b\u306a\u308a\u306e\u5f71\u97ff\u529b\u3092\u6301\u3061\u3001\u5f7c\u3089\u306e\u7c73\u56fd\u3067\u306e\u652f\u51fa\u306f\u6b21\u306e\u3088\u3046\u306b\u898b\u7a4d\u3082\u3089\u308c\u3066\u3044\u308b\u3002\u00a0<strong>$360\u5104\u5186<\/strong>, \u3092\u5360\u3081\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u308b\u3002\u00a0<strong>2030\u5e74\u307e\u3067\u306b30%\u306e\u8d05\u6ca2\u54c1\u8cfc\u5165<\/strong>\u00a0(<a>\u30f4\u30a9\u30fc\u30b0\u30fb\u30d3\u30b8\u30cd\u30b9<\/a>). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u305d\u306e\u6700\u524d\u7dda\u306b\u3044\u308b\u3002 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab\/\" target=\"_blank\"  rel=\"noopener\" title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"4990\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u3068\u5e83\u544a\u3002\u5f7c\u3089\u306f\u7406\u89e3\u3057\u3084\u3059\u304f\u3001\u8cfc\u8cb7\u529b\u304c\u9ad8\u304f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u7cbe\u901a\u3057\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u65b0\u305f\u306a\u4e16\u4ee3\u304c\u767b\u5834\u3057\u3066\u3044\u308b\uff1a1995\u5e74\u4ee5\u964d\u306b\u751f\u307e\u308c\u305f\u4e16\u4ee3\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\u3060\u3002\u3053\u306e\u65b0\u3057\u3044\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u4eca\u5f8c10\u5e74\u304b\u305d\u3053\u3089\u3067\u6210\u4eba\u306b\u306a\u308d\u3046\u3068\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u305d\u308d\u305d\u308d\u5f7c\u3089\u3078\u306e\u6e96\u5099\u3092\u59cb\u3081\u308b\u6642\u671f\u306b\u6765\u3066\u3044\u308b\u3002Z\u4e16\u4ee3\u5411\u3051\u306e\u30cd\u30aa\u30d0\u30f3\u30af\u306e\u69cb\u7bc9\u3092\u304a\u8003\u3048\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u65b0\u3057\u3044\u4e16\u4ee3\u306b\u3064\u3044\u3066\u3001\u79c1\u305f\u3061\u306f\u4f55\u3092\u77e5\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30018\u3064\u306e\u91cd\u8981\u306a\u9055\u3044\u3092\u7d39\u4ecb\u3059\u308b\u3002\u5f7c\u3089\u306f\u30dd\u30b9\u30c8\u30fb\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068\u3082\u547c\u3070\u308c\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068\u306f\u5c11\u3057\u7570\u306a\u308b\u3002\u3053\u306e\u6d88\u8cbb\u8005\u30b0\u30eb\u30fc\u30d7\u306b\u3064\u3044\u3066\u5b66\u3076\u3079\u304d\u3053\u3068\u306f\u591a\u3044\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%90%e3%83%b3%e3%82%af%e3%82%92%e5%a7%8b%e3%82%81%e3%82%8b%e5%89%8d%e3%81%ab%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e3%81%93%e3%81%a8\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"445\">\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068<\/a> \u3082\u3057\u3042\u306a\u305f\u304c\u5f7c\u3089\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3066\u3044\u308b\u306e\u306a\u3089\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-generation-z-is-much-more-entrepreneurial-than-previous-generations-43-want-to-start-their-own-business\"><strong>1) Z\u4e16\u4ee3\u306f\u524d\u306e\u4e16\u4ee3\u3088\u308a\u3082\u8d77\u696d\u5bb6\u7cbe\u795e\u304c\u65fa\u76db - 43%\u304c\u8d77\u696d\u3092\u5e0c\u671b<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u4e16\u4ee3\u306f\u8d77\u696d\u5bb6\u7cbe\u795e\u306b\u98e2\u3048\u305f\u4e16\u4ee3\u3067\u3042\u308a\u3001\u793e\u4f1a\u3068\u30d3\u30b8\u30cd\u30b9\u754c\u306b\u72ec\u81ea\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3092\u8ffd\u6c42\u3057\u3066\u3044\u308b\u3002\u5f7c\u3089\u306f\u81ea\u5206\u306e\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3092\u6301\u3064\u3053\u3068\u3092\u597d\u307f\u3001\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u3067\u3042\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u8077\u5834\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30d5\u30e9\u30c3\u30c8\u306a\u7d44\u7e54\u69cb\u9020\u3092\u597d\u3080\u3002\u307e\u305f\u3001\u540c\u3058\u3088\u3046\u306a\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u6587\u5316\u3084DIY\u7cbe\u795e\u3092\u6301\u3064\u96c7\u7528\u4e3b\u3092\u6c42\u3081\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u5f7c\u3089\u306f\u7d44\u7e54\u69cb\u9020\u306b\u6df1\u304f\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3044\u3068\u8003\u3048\u308b\u552f\u4e00\u306e\u4e16\u4ee3\u3067\u3042\u308a\u3001\u6559\u80b2\u306e\u9078\u629e\u80a2\u3092\u6a21\u7d22\u3057\u3001\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u306a\u304c\u3089\u3082\u3001\u5e38\u306b\u9854\u3092\u5408\u308f\u305b\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u3092\u597d\u3080\u3002Z\u4e16\u4ee3\u306f\u30010\u30da\u30fc\u30d1\u30fc\u30d3\u30b8\u30cd\u30b9\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1024x683.jpg\" alt=\"\u8d64\u3061\u3083\u3093\u306e\u624b\u3092\u63e1\u308b\u4eba\" class=\"wp-image-31823\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1080x720.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-1280x854.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-980x654.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork-480x320.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/teamwork.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-generation-z-gen-z-has-been-described-as-civic-or-global-citizens-because-they-care-about-social-issues-and-problems-in-the-world\">2\uff09\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\uff08Z\u4e16\u4ee3\uff09\u306f\u3001\u4e16\u754c\u306e\u793e\u4f1a\u554f\u984c\u3084\u8ab2\u984c\u306b\u95a2\u5fc3\u3092\u6301\u3064\u3053\u3068\u304b\u3089\u3001\u300c\u5e02\u6c11\u7684\u300d\u3042\u308b\u3044\u306f\u300c\u5730\u7403\u5e02\u6c11\u300d\u3068\u8868\u73fe\u3055\u308c\u308b\u3002.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u4e16\u4ee3\u306f\u3001\u74b0\u5883\u554f\u984c\u3084\u793e\u4f1a\u554f\u984c\u306b\u95a2\u9023\u3059\u308b\u4e16\u754c\u7684\u306a\u91cd\u5927\u4e8b\u4ef6\u306b\u95a2\u3057\u3066\u306f\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068\u306f\u7570\u306a\u308b\u3002\u5f7c\u3089\u306f\u81ea\u56fd\u6c11\u3084\u81ea\u56fd\u3060\u3051\u3067\u306a\u304f\u3001\u4e16\u754c\u4e2d\u306e\u82e5\u8005\u3084\u82e5\u5e74\u5c64\u306b\u3082\u914d\u616e\u3057\u3066\u3044\u308b\u3002\u5f7c\u3089\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u70b9\u3067\u6700\u3082\u8ce2\u660e\u306a\u4e16\u4ee3\u3067\u3042\u308b\u3002 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/ja\/%e3%83%9d%e3%83%bc%e3%83%88%e3%83%95%e3%82%a9%e3%83%aa%e3%82%aa%e3%81%ae%e7%ae%a1%e7%90%86\/\" target=\"_blank\" rel=\"noopener\" title=\"ESG\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"709\">ESG<\/a> \u524d\u4f8b\u3068\u306a\u308b\u4ed6\u306e\u4e16\u4ee3\u304b\u3089\u306e\u8981\u56e0\u30a4\u30f3\u30d9\u30b9\u30c8\u30ac\u30e9\u30b9 <a href=\"https:\/\/www.investglass.com\/ja\/esg%e3%81%ae%e3%83%9d%e3%83%bc%e3%83%88%e3%83%95%e3%82%a9%e3%83%aa%e3%82%aa%e7%ae%a1%e7%90%86\/\">\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u7ba1\u7406\u30c4\u30fc\u30eb<\/a> \u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u300c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u300d\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001ESG\u3084\u50b5\u5238\u6295\u8cc7\u5bb6\u3092\u63a2\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u7570\u306a\u308b\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-the-majority-of-generation-z-prefer-face-to-face-communication-over-digital-platforms\">3) z\u4e16\u4ee3\u306e\u5927\u591a\u6570\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u3082\u5bfe\u9762\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u597d\u3080<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u4e16\u4ee3\u306f\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u4ee5\u964d\u306e\u4e16\u4ee3\u3067\u3042\u308a\u3001\u82e5\u3044\u4e16\u4ee3\u306e\u4e2d\u3067\u552f\u4e00\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30cd\u30a4\u30c6\u30a3\u30d6\u3067\u3042\u308b\u3002\u5f7c\u3089\u306f\u3001\u8907\u6570\u306e\u30c7\u30b8\u30bf\u30eb\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30c4\u30fc\u30eb\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u30e6\u30fc\u30c1\u30e5\u30fc\u30d6\u306e\u30cf\u30a6\u30c4\u30fc\u30fb\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3001\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30fb\u30d3\u30c7\u30aa\u3001\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6642\u4ee3\u306b\u751f\u307e\u308c\u305f\u6700\u521d\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u4e16\u4ee3\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u6c38\u9060\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u751f\u6d3b\u3059\u308b\u73fe\u4ee3\u306e\u82e5\u3044\u4e16\u4ee3\u3068\u306f\u5bfe\u7167\u7684\u306b\u3001\u5f7c\u3089\u306f\u7269\u7406\u7684\u306a\u4e16\u754c\u3067\u306e\u751f\u6d3b\u3082\u597d\u3080\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1024x768.jpg\" alt=\"\u30c6\u30be\u30b9\u30b3\u30a4\u30f3\" class=\"wp-image-31824\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1024x768.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-300x225.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-768x576.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1536x1152.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-510x382.jpg 510w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1080x810.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-1280x960.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-980x735.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3-480x360.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/tezos3.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-realistic-gen-z-vs-optimistic-baby-boomers\">4) \u73fe\u5b9f\u7684\uff08z\u4e16\u4ee3\uff09 vs \u697d\u89b3\u7684\uff08\u56e3\u584a\u4e16\u4ee3\uff09<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\u306e77\uff05\u304c\u3001\u524d\u306e\u4e16\u4ee3\u3088\u308a\u3082\u61f8\u547d\u306b\u50cd\u304f\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u3002\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u3001\u30d9\u30d3\u30fc\u30d6\u30fc\u30de\u30fc\u306e\u4e21\u89aa\u306e\u52b1\u307e\u3057\u3068\u3001\u7e41\u6804\u3068\u30c1\u30e3\u30f3\u30b9\u306e\u6642\u4ee3\u306b\u80b2\u3063\u305f\u304a\u304b\u3052\u3067\u697d\u89b3\u7684\u306b\u306a\u3063\u305f\u3002\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\u306f\u3001\u4e0d\u6cc1\u306e\u4e2d\u3067\u80b2\u3061\u306a\u304c\u3089\u3001\u61d0\u7591\u7684\u3067\u7387\u76f4\u306a\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3X\u306e\u4e21\u89aa\u306e\u304a\u304b\u3052\u3067\u73fe\u5b9f\u7684\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u3042\u306a\u305f\u306e\u30bb\u30fc\u30eb\u30b9\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3068 <a href=\"https:\/\/www.investglass.com\/ja\/july-is-a-slow-month-its-time-to-re-think-the-stages-of-the-customer-life-cycle\/\">\u8ca9\u58f2\u30b5\u30a4\u30af\u30eb\u304c\u7570\u306a\u308b<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-more-trust-to-government-than-in-businesses\">5) \u4f01\u696d\u3088\u308a\u3082\u653f\u5e9c\u3078\u306e\u4fe1\u983c\u304c\u9ad8\u3044\u3002.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u4e16\u4ee3\u306f\u4e0a\u306e\u4e16\u4ee3\u3088\u308a\u3082\u3001\u4f01\u696d\u3084\u500b\u4eba\u3088\u308a\u3082\u653f\u5e9c\u306b\u554f\u984c\u89e3\u6c7a\u3092\u6c42\u3081\u308b\u50be\u5411\u304c\u5f37\u3044\u3002Z\u4e16\u4ee3\u306e10\u4eba\u306b7\u4eba\u304c\u3001\u653f\u5e9c\u306f\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u3082\u3063\u3068\u52aa\u529b\u3059\u3079\u304d\u3060\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u4e00\u65b9\u300129%\u306f\u3001\u653f\u5e9c\u306f\u4f01\u696d\u3084\u500b\u4eba\u306b\u4efb\u305b\u305f\u65b9\u304c\u826f\u3044\u3053\u3068\u3092\u3057\u3059\u304e\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3002\u4e00\u65b9\u3001\u4e0a\u306e\u4e16\u4ee3\u306fZ\u4e16\u4ee3\u306b\u6bd4\u3079\u3001\u500b\u4eba\u3084\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u4ef2\u9593\u3092\u3088\u308a\u4fe1\u983c\u3057\u3066\u3044\u308b\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-private-life-vs-public-nbsp-life\">6) \u79c1\u751f\u6d3b\u3068\u516c\u7684\u751f\u6d3b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u4e16\u4ee3\u306f\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3084\u30d9\u30d3\u30fc\u30d6\u30fc\u30de\u30fc\u4e16\u4ee3\u3068\u306f\u591a\u304f\u306e\u70b9\u3067\u6c7a\u5b9a\u7684\u306a\u9055\u3044\u304c\u3042\u308b\u3002\u305d\u306e\u3072\u3068\u3064\u304c\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3084\u500b\u4eba\u60c5\u5831\u306b\u5bfe\u3059\u308b\u8003\u3048\u65b9\u3060\u3002\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u3001\u73fe\u4ee3\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u306e\u30d1\u30a4\u30aa\u30cb\u30a2\u3067\u3042\u308b\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u30e2\u30d0\u30a4\u30eb\u9769\u547d\u306e\u5c0e\u5165\u3068\u53f0\u982d\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u305f\u3002\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\u306f\u3001\u3053\u308c\u3089\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u76ee\u6483\u3057\u305f\u306e\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u305d\u306e\u4e2d\u306b\u751f\u307e\u308c\u305f\u306e\u3060\u3002\u30e6\u30d3\u30ad\u30bf\u30b9\u30fb\u30b3\u30cd\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3001\u30d1\u30ef\u30d5\u30eb\u306a\u30e2\u30d0\u30a4\u30eb\u30fb\u30c7\u30d0\u30a4\u30b9\u3001\u9ad8\u5ea6\u306b\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u60c5\u5831\u3001\u305d\u3057\u306624\u6642\u9593365\u65e5\u306e\u30cb\u30e5\u30fc\u30b9\u30fb\u30b5\u30a4\u30af\u30eb\u306f\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\u306e\u5929\u6027\u3067\u3042\u308b\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1024x683.jpg\" alt=\"\u65e5\u4e2d\u3001\u9ad8\u5c64\u30d3\u30eb\u8fd1\u304f\u306e\u8336\u8272\u306e\u6728\u88fd\u30c9\u30c3\u30af\u3092\u6b69\u304f3\u4eba\u306e\u5973\u6027\" class=\"wp-image-31826\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1080x720.jpg 1080w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-1280x854.jpg 1280w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-980x654.jpg 980w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1-480x320.jpg 480w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/mkjuozpy70i-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-lower-birthrate-with-regards-to-generation-z-s-parents\">7)Z\u4e16\u4ee3\u306e\u4e21\u89aa\u306e\u51fa\u751f\u7387\u306e\u4f4e\u4e0b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u65b0\u8208\u4e16\u4ee3\u306f\u3001\u51fa\u751f\u7387\u304c\u53f2\u4e0a\u6700\u4f4e\u6c34\u6e96\u306b\u3042\u308b\u305f\u3081\u3001\u9ad8\u9f62\u306e\u4e16\u4ee3\u3088\u308a\u3082\u5c0f\u3055\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u306a\u308b\u3060\u308d\u3046\u3002\u305d\u306e\u7d50\u679c\u3001\u73fe\u5728\u6b27\u7c73\u306e\u4eba\u53e3\u306e12%\u3057\u304b\u3044\u306a\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30b0\u30eb\u30fc\u30d7\u304c\u5c0f\u3055\u304f\u306a\u308b\u3002\u3053\u308c\u306f\u3001\u304a\u305d\u3089\u304f\u6b21\u306e\u4e16\u4ee3\u306b\u3082\u7d9a\u304f\u554f\u984c\u3067\u3042\u308b\u3002COVID\u306f\u307e\u3060\u884c\u52d5\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304c\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u306f\u7570\u306a\u308b\u3082\u306e\u3092\u6c42\u3081\u308b\u3060\u308d\u3046\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/6-bank-marketing-strategies-to-move-you-past-the-competition-in-2021\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-sharing-information\">8) \u60c5\u5831\u306e\u5171\u6709<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8abf\u67fb\u7d50\u679c\u306b\u3088\u308b\u3068\u3001Z\u4e16\u4ee3\u306f\u4e16\u754c\u7684\u306a\u5927\u4e8b\u4ef6\u3092\u7d4c\u9a13\u3057\u305f\u6b21\u306e\u4e16\u4ee3\u3067\u3042\u308a\u3001\u60c5\u5831\u5171\u6709\u306b\u306f\u7a4d\u6975\u7684\u3060\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5b89\u5168\u6027\u3084\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u5bfe\u3059\u308b\u8003\u3048\u65b9\u306f\u307e\u3061\u307e\u3061\u3067\u3042\u308b\u3002Z\u4e16\u4ee3\u306e\u6d88\u8cbb\u8005\u306b\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306e\u304c\u30d9\u30b9\u30c8\u306a\u306e\u304b\u60a9\u3093\u3067\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u3001\u3072\u3068\u3064\u78ba\u304b\u306a\u3053\u3068\u304c\u3042\u308b\u3088\u3046\u3060\uff1a\u30c6\u30a3\u30fc\u30f3\u30a8\u30a4\u30b8\u30e3\u30fc\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u7121\u95a2\u5fc3\u3060\u304c\u3001\u5c06\u6765\u69d8\u3005\u306a\u5f62\u3067\u81ea\u5206\u305f\u3061\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3060\u304b\u3089\u3001\u6c17\u306b\u3059\u308b\u3079\u304d\u3060\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u30b5\u30a4\u30ec\u30f3\u30c8\u30fb\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u4e16\u4ee3\u306f\u7570\u306a\u308b\u304c\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u7406\u60f3\u7684\u306a\u4e16\u4ee3\u306f\u5b58\u5728\u3057\u306a\u3044\uff01Z\u4e16\u4ee3\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u5927\u4f01\u696d\u3068\u4ed5\u4e8b\u3092\u3059\u308b\u4e0a\u3067\u306e\u8ab2\u984c\u3092\u4e88\u671f\u3057\u3066\u304a\u308a\u3001\u591a\u984d\u306e\u5b66\u751f\u30ed\u30fc\u30f3\u306b\u306f\u3088\u308a\u614e\u91cd\u306b\u306a\u308b\u3060\u308d\u3046\u3002.<a href=\"https:\/\/www.investglass.com\/ja\/%e8%8b%a5%e3%81%84%e9%8a%80%e8%a1%8c%e5%93%a1%e3%81%ab%e3%81%af%e3%81%9d%e3%82%93%e3%81%aa%e6%99%82%e9%96%93%e3%81%af%e3%81%aa%e3%81%84%e3%80%82\/\"> Z\u4e16\u4ee3\u306e\u5f93\u696d\u54e1\u3082\u307e\u305f\u3001\u81ea\u5206\u306e\u4f59\u6687\u3092\u3053\u308c\u307e\u3067\u3068\u306f\u7570\u306a\u308b\u65b9\u6cd5\u3067\u8003\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3042\u306a\u305f\u306f\u305d\u308c\u3092\u81ea\u5206\u306e\u5f93\u696d\u54e1\u3092\u7ba1\u7406\u3059\u308b\u969b\u306b\u611f\u3058\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/a> \u4eba\u6750\u80b2\u6210\u3068\u4eba\u6750\u78ba\u4fdd\u4e16\u4ee3\u9593\u683c\u5dee\u306f\u7e2e\u5c0f\u3057\u3066\u304a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30c4\u30fc\u30eb\u3078\u306e\u6295\u8cc7\u306f\u4e16\u4ee3\u9593\u306e\u8ced\u3051\u3067\u306f\u306a\u3044\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e78\u3044\u306a\u3053\u3068\u306b\u3001InvestGlass\u306f\u5fa1\u793e\u306e\u3088\u3046\u306a\u4f01\u696d\u304c\u3053\u308c\u3089\u306e\u6d88\u8cbb\u8005\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u4f55\u304c\u5fc5\u8981\u304b\u3092\u7406\u89e3\u3057\u3001\u5fa1\u793e\u304c\u6d88\u8cbb\u8005\u3068\u5171\u306b\u6210\u9577\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u77e5\u8b58\u3092\u6295\u8cc7\u3057\u3066\u304d\u307e\u3057\u305f\uff01GenZers\u3068Millennials\u306e\u305f\u3081\u306b\u7279\u5225\u306b\u8a2d\u8a08\u3055\u308c\u305f\u30c4\u30fc\u30eb\u3068\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308a\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u30b9\u30c6\u30c3\u30d7\u3092\u901a\u3058\u3066\u512a\u308c\u305f\u4f53\u9a13\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3082\u3001\u5f7c\u3089\u306e\u8981\u6c42\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.investglass.com\/ja\/6-bank-marketing-strategies-to-move-you-past-the-competition-in-2021\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97<\/a> \u307e\u305f\u306f\u65b0\u3057\u3044\u5f93\u696d\u54e1\u3092\u96c7\u3046\u3002\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>","protected":false},"excerpt":{"rendered":"<p>Millennials have long been the focal point of marketing strategies due to their substantial purchasing power and technological proficiency. However, a new cohort, Generation Z individuals born between 1997 and 2012 is emerging as a significant consumer base. As of 2024, Generation Z comprises approximately\u00a028% of the global population, translating to over\u00a02.2 billion individuals worldwide\u00a0(Maverish). This generation is characterized by its racial and ethnic diversity; in the United States, nearly\u00a050% of Gen Zers are racial and ethnic minorities, with\u00a01 in 4 identifying as Hispanic\u00a0(Britannica). Financially, Gen Z wields considerable influence, with their spending in the U.S. estimated at\u00a0$360 billion, projected to account for up to\u00a030% of luxury purchases by 2030\u00a0(Vogue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[455,454],"class_list":["post-30443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-generation-z","tag-millennials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generation Z: How Millennials are different<\/title>\n<meta name=\"description\" content=\"Discover how Generation Z differs from millennials. Understand their values, behavior, and impact on the modern world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ja\/\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3z-\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u3069\u3046\u9055\u3046\u306e\u304b\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generation Z: How Millennials are different and what we should know?\" \/>\n<meta property=\"og:description\" content=\"Millennials have long been the focal point of marketing strategies due to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/ja\/\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3z-\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u3069\u3046\u9055\u3046\u306e\u304b\/\" \/>\n<meta property=\"og:site_name\" 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