{"id":49179,"date":"2026-02-16T19:01:57","date_gmt":"2026-02-16T18:01:57","guid":{"rendered":"https:\/\/www.investglass.com\/?p=49179"},"modified":"2026-02-16T19:02:31","modified_gmt":"2026-02-16T18:02:31","slug":"%e0%a4%95%e0%a5%81%e0%a4%b2-%e0%a4%b8%e0%a4%82%e0%a4%ad%e0%a4%be%e0%a4%b5%e0%a4%bf%e0%a4%a4-%e0%a4%ac%e0%a4%be%e0%a4%9c%e0%a4%bc%e0%a4%be%e0%a4%b0-tam-%e0%a4%aa%e0%a4%b0%e0%a4%bf%e0%a4%ad%e0%a4%be","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/hi\/total-addressable-market-tam-definition-calculation-methods-and-b2b-saas-examples\/","title":{"rendered":"\u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093c\u093e\u0930 (TAM): \u092a\u0930\u093f\u092d\u093e\u0937\u093e, \u0917\u0923\u0928\u093e \u0915\u0947 \u0924\u0930\u0940\u0915\u0947, \u0914\u0930 B2B SaaS \u0909\u0926\u093e\u0939\u0930\u0923"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u092f\u0939 \u0938\u092e\u091d\u0928\u093e \u0915\u093f \u0906\u092a\u0915\u093e \u092c\u093e\u091c\u093c\u093e\u0930 \u0935\u093e\u0938\u094d\u0924\u0935 \u092e\u0947\u0902 \u0915\u093f\u0924\u0928\u093e \u092c\u0921\u093c\u093e \u0939\u0948, \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0928\u093f\u0930\u094d\u0923\u092f\u094b\u0902 \u0915\u094b \u092c\u0928\u093e \u092f\u093e \u092c\u093f\u0917\u093e\u0921\u093c \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0926\u0941\u0928\u093f\u092f\u093e \u092e\u0947\u0902, \u0905\u092a\u0928\u0947 \u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 (TAM) \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0938\u092b\u0932\u0924\u093e \u0914\u0930 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948, \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u092f\u0939 \u0938\u0902\u0917\u0920\u0928\u094b\u0902 \u0915\u094b \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0909\u0926\u094d\u092f\u094b\u0917 \u0915\u0940 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0938\u0947 \u0928\u093f\u092a\u091f\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u091a\u093e\u0939\u0947 \u0906\u092a \u0928\u093f\u0935\u0947\u0936\u0915\u094b\u0902 \u0915\u0947 \u0938\u093e\u092e\u0928\u0947 \u092a\u093f\u091a \u0915\u0930 \u0930\u0939\u0947 \u0939\u094b\u0902, \u0915\u093f\u0938\u0940 \u0909\u0924\u094d\u092a\u093e\u0926 \u0915\u0947 \u0932\u0949\u0928\u094d\u091a \u0915\u0940 \u092f\u094b\u091c\u0928\u093e \u092c\u0928\u093e \u0930\u0939\u0947 \u0939\u094b\u0902, \u092f\u093e \u092f\u0939 \u0924\u092f \u0915\u0930 \u0930\u0939\u0947 \u0939\u094b\u0902 \u0915\u093f \u0905\u0917\u0932\u093e \u0915\u0926\u092e \u0915\u093f\u0938 \u092d\u094c\u0917\u094b\u0932\u093f\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930\u0928\u093e \u0939\u0948, \u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (TAM) \u0906\u092a\u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0915 \u0924\u093e\u0930\u093e \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0915\u093e\u0930\u094d\u092f \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u093f\u0915\u093e \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0938\u0947 \u092c\u0924\u093e\u0924\u0940 \u0939\u0948 \u0915\u093f TAM \u0915\u093e \u0935\u093e\u0938\u094d\u0924\u0935 \u092e\u0947\u0902 \u0915\u094d\u092f\u093e \u0905\u0930\u094d\u0925 \u0939\u0948, \u0907\u0938\u0947 \u0938\u093f\u0926\u094d\u0927 \u0924\u0930\u0940\u0915\u094b\u0902 \u0938\u0947 \u0915\u0948\u0938\u0947 \u0917\u0923\u0928\u093e \u0915\u0940 \u091c\u093e\u090f, \u0914\u0930 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0947\u0935\u093e\u0913\u0902 \u092e\u0947\u0902 B2B SaaS \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0901 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u094b \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e\u0924\u094d\u092e\u0915 \u0932\u093e\u092d \u092e\u0947\u0902 \u0915\u0948\u0938\u0947 \u092c\u0926\u0932 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-total-addressable-market-tam\">\u091f\u094b\u091f\u0932 \u090f\u0921\u094d\u0930\u0947\u0938\u090f\u092c\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f (TAM) \u0915\u094d\u092f\u093e \u0939\u0948?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930, \u091c\u093f\u0938\u0947 \u0905\u0915\u094d\u0938\u0930 TAM \u0915\u0939\u093e \u091c\u093e\u0924\u093e \u0939\u0948, \u0915\u093f\u0938\u0940 \u0909\u0924\u094d\u092a\u093e\u0926 \u092f\u093e \u0938\u0947\u0935\u093e \u0915\u0947 \u0932\u093f\u090f \u0909\u092a\u0932\u092c\u094d\u0927 \u0938\u0902\u092a\u0942\u0930\u094d\u0923 \u0930\u093e\u091c\u0938\u094d\u0935 \u0905\u0935\u0938\u0930 \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948 \u092f\u0926\u093f \u0935\u0939 \u0938\u094d\u092a\u0937\u094d\u091f \u0930\u0942\u092a \u0938\u0947 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 100% \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930 \u0932\u0947\u0964 \u0907\u0938\u0947 \u092a\u0930\u093f\u092a\u0942\u0930\u094d\u0923 \u092a\u0930\u093f\u0938\u094d\u0925\u093f\u0924\u093f\u092f\u094b\u0902 \u092e\u0947\u0902 \u0906\u092a\u0915\u0940 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0936\u093e\u0916\u093e \u0915\u0947 \u0932\u093f\u090f \u0938\u0948\u0926\u094d\u0927\u093e\u0902\u0924\u093f\u0915 \u090a\u092a\u0930\u0940 \u0938\u0940\u092e\u093e \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0938\u094b\u091a\u0947\u0902, \u091c\u094b \u0907\u0938 \u092c\u093e\u0924 \u092a\u0930 \u0906\u0927\u093e\u0930\u093f\u0924 \u0939\u0948 \u0915\u093f \u092f\u0926\u093f \u0915\u094b\u0908 \u092a\u094d\u0930\u0924\u093f\u092c\u0902\u0927 \u0928 \u0939\u094b\u0902 \u0924\u094b \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u093f\u0924\u0928\u0947 \u0938\u0948\u0926\u094d\u0927\u093e\u0902\u0924\u093f\u0915 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0938\u0947\u0935\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0915\u094b\u0908 \u092a\u0942\u0930\u094d\u0935\u093e\u0928\u0941\u092e\u093e\u0928 \u0928\u0939\u0940\u0902 \u0939\u0948\u0964 \u092f\u0939 \u090f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u0909\u092a\u0915\u0930\u0923 \u0939\u0948 \u091c\u093f\u0938\u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0928\u093f\u0935\u0947\u0936\u0915\u094b\u0902, \u092c\u094b\u0930\u094d\u0921\u094b\u0902 \u0914\u0930 \u0906\u0902\u0924\u0930\u093f\u0915 \u091f\u0940\u092e\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092a\u0948\u092e\u093e\u0928\u0947 \u0915\u094b \u0938\u0902\u092a\u094d\u0930\u0947\u0937\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0915\u0930\u0915\u0947, TAM \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u094b \u0909\u0928\u0915\u0947 \u0938\u092e\u0917\u094d\u0930 \u0905\u0935\u0938\u0930 \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947, \u092c\u093e\u091c\u093e\u0930 \u0916\u0902\u0921\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u0947 \u0914\u0930 \u090f\u0915 \u0935\u094d\u092f\u093e\u092a\u0915 \u0909\u0926\u094d\u092f\u094b\u0917 \u092f\u093e \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u091c\u092c \u0915\u094b\u0908 \u092a\u0942\u091b\u0924\u093e \u0939\u0948 \u201c\u092f\u0939 \u0915\u093f\u0924\u0928\u093e \u092c\u0921\u093c\u093e \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948?\u201d \u0924\u094b TAM \u092e\u094c\u0926\u094d\u0930\u093f\u0915 \u092e\u0942\u0932\u094d\u092f \u0915\u0947 \u0938\u0902\u0926\u0930\u094d\u092d \u092e\u0947\u0902 \u0907\u0938\u0915\u093e \u0909\u0924\u094d\u0924\u0930 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B SaaS \u0914\u0930 \u092b\u093f\u0928\u091f\u0947\u0915 \u092e\u0947\u0902, TAM \u0906\u092e\u0924\u094c\u0930 \u092a\u0930 \u0909\u0928 \u0938\u092d\u0940 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0938\u0947 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0906\u0935\u0930\u094d\u0924\u0940 \u0930\u093e\u091c\u0938\u094d\u0935 (ARR) \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0935\u094d\u092f\u0915\u094d\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948 \u091c\u094b \u0906\u092a\u0915\u0947 \u0938\u092e\u093e\u0927\u093e\u0928 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u090f\u0915 \u0915\u0902\u092a\u0928\u0940 \u0915\u0947 \u0932\u093f\u090f \u091c\u094b \u092c\u0947\u091a\u0924\u0940 \u0939\u0948 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/hi\/%e0%a4%a1%e0%a4%bf%e0%a4%9c%e0%a4%bf%e0%a4%9f%e0%a4%b2-%e0%a4%91%e0%a4%a8%e0%a4%ac%e0%a5%8b%e0%a4%b0%e0%a5%8d%e0%a4%a1%e0%a4%bf%e0%a4%82%e0%a4%97\/\" target=\"_blank\"  rel=\"noopener\" title=\"\u0921\u093f\u091c\u093f\u091f\u0932 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5964\">\u0921\u093f\u091c\u093f\u091f\u0932 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917<\/a> \u092c\u0948\u0902\u0915\u094b\u0902 \u0915\u094b \u0938\u0949\u092b\u093c\u094d\u091f\u0935\u0947\u092f\u0930 \u092c\u0947\u091a\u0928\u0947 \u0915\u0947 \u092e\u093e\u092e\u0932\u0947 \u092e\u0947\u0902, TAM \u0909\u0938 \u0930\u093e\u091c\u0938\u094d\u0935 \u0915\u093e \u092a\u094d\u0930\u0924\u093f\u0928\u093f\u0927\u093f\u0924\u094d\u0935 \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u094b \u0906\u092a \u0915\u092e\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u092f\u0926\u093f \u0906\u092a\u0915\u0947 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u093e \u0939\u0930 \u092c\u0948\u0902\u0915 \u0906\u092a\u0915\u0947 \u092a\u094d\u0930\u0924\u093f \u0916\u093e\u0924\u0947 \u0915\u0940 \u0914\u0938\u0924 \u0906\u092f \u092a\u0930 \u090f\u0915 \u092d\u0941\u0917\u0924\u093e\u0928 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u093e \u0917\u094d\u0930\u093e\u0939\u0915 \u092c\u0928 \u091c\u093e\u090f\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/fr\/\" target=\"_self\">InvestGlass, \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0902\u0938\u094d\u0925\u093e\u0928\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0928\u093f\u0930\u094d\u092e\u093f\u0924 \u090f\u0915 \u0938\u094d\u0935\u093f\u0938 \u0938\u0902\u092a\u094d\u0930\u092d\u0941 CRM \u0914\u0930 \u0938\u094d\u0935\u091a\u093e\u0932\u0928 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e<\/a>, \u092f\u0939 \u092c\u0948\u0902\u0915\u094b\u0902 \u0914\u0930 \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u0930\u094d\u0938 \u0915\u094b \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0915\u094d\u0932\u093e\u0907\u0902\u091f \u0921\u0947\u091f\u093e \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0905\u092a\u0928\u0947 TAM \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0914\u0930 \u0909\u0938 \u092a\u0930 \u0915\u093e\u0930\u094d\u0930\u0935\u093e\u0908 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917, \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0914\u0930 \u0905\u0928\u0941\u092a\u093e\u0932\u0928 \u0935\u0930\u094d\u0915\u092b\u093c\u094d\u0932\u094b \u0915\u094b \u0915\u0947\u0902\u0926\u094d\u0930\u0940\u0915\u0943\u0924 \u0915\u0930\u0915\u0947, InvestGlass \u0905\u092e\u0942\u0930\u094d\u0924 \u092e\u093e\u0930\u094d\u0915\u0947\u091f \u0938\u093e\u0907\u091c\u093f\u0902\u0917 \u0915\u094b \u0915\u093e\u0930\u094d\u0930\u0935\u093e\u0908 \u092f\u094b\u0917\u094d\u092f \u092c\u0941\u0926\u094d\u0927\u093f\u092e\u0924\u094d\u0924\u093e \u092e\u0947\u0902 \u092c\u0926\u0932 \u0926\u0947\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0909\u092a\u092f\u094b\u0917\u0940 TAM \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0940 \u0915\u0941\u0902\u091c\u0940 \u0938\u091f\u0940\u0915 \u092a\u0930\u093f\u092d\u093e\u0937\u093e \u092e\u0947\u0902 \u0928\u093f\u0939\u093f\u0924 \u0939\u0948\u0964 \u201cCRM \u0938\u0949\u092b\u093c\u094d\u091f\u0935\u0947\u092f\u0930\u201d \u0915\u0947 \u0932\u093f\u090f TAM \u092c\u0939\u0941\u0924 \u0935\u094d\u092f\u093e\u092a\u0915 \u0939\u0948\u0964 \u0907\u0938\u0915\u0947 \u092c\u091c\u093e\u092f, \u0907\u0938\u0947 \u201cCHF 500 \u092e\u093f\u0932\u093f\u092f\u0928 \u0938\u0947 \u0905\u0927\u093f\u0915 AUM \u0935\u093e\u0932\u0947 \u092f\u0942\u0930\u094b\u092a\u0940\u092f \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0921\u093f\u091c\u093f\u091f\u0932 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u0914\u0930 KYC \u0938\u092e\u093e\u0927\u093e\u0928\u201d \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0915\u0930\u0947\u0902\u0964 \u092f\u0939 \u0935\u093f\u0936\u093f\u0937\u094d\u091f\u0924\u093e \u0906\u092a\u0915\u0947 \u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u094b \u0938\u093e\u0930\u094d\u0925\u0915 \u0914\u0930 \u0930\u0915\u094d\u0937\u093e \u092f\u094b\u0917\u094d\u092f \u092c\u0928\u093e\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0915\u094b \u0906\u092a\u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935\u094b\u0902 \u0914\u0930 \u0909\u0938 \u0916\u0902\u0921 \u0915\u0947 \u092c\u0940\u091a \u0938\u0902\u0930\u0947\u0916\u0923 \u0915\u0940 \u092d\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u094b\u0924\u0940 \u0939\u0948 \u091c\u093f\u0938\u0947 \u0906\u092a \u092e\u093e\u092a \u0930\u0939\u0947 \u0939\u0948\u0902\u0964 \u092f\u0926\u093f \u0906\u092a\u0915\u0940 \u0915\u0902\u092a\u0928\u0940 \u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u0915\u0947\u0935\u0932 \u0915\u093f\u0938\u0940 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u092c\u093e\u091c\u093e\u0930, \u091c\u0948\u0938\u0947 \u0938\u094d\u0935\u093f\u0938 \u0938\u0902\u092a\u0924\u094d\u0924\u093f \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902, \u0915\u0940 \u0938\u0947\u0935\u093e \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0906\u092a\u0915\u093e TAM \u092a\u0942\u0930\u0947 \u0935\u0948\u0936\u094d\u0935\u093f\u0915 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0947\u0935\u093e \u0909\u0926\u094d\u092f\u094b\u0917 \u0915\u0947 \u092c\u091c\u093e\u092f \u0909\u0938\u0940 \u092b\u094b\u0915\u0938 \u0915\u094b \u092a\u094d\u0930\u0924\u093f\u092c\u093f\u0902\u092c\u093f\u0924 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-total-addressable-market-matters-for-b2b-saas-and-financial-institutions\">B2B SaaS \u0914\u0930 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0902\u0938\u094d\u0925\u093e\u0928\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u094d\u092f\u094b\u0902 \u092e\u093e\u092f\u0928\u0947 \u0930\u0916\u0924\u093e \u0939\u0948<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0928\u093f\u092f\u0902\u0924\u094d\u0930\u093f\u0924 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0902\u0938\u094d\u0925\u093e\u0928\u094b\u0902, \u0935\u0947\u0932\u094d\u0925\u091f\u0947\u0915 \u0914\u0930 \u0930\u0947\u0917\u091f\u0947\u0915 \u092a\u094d\u0930\u0926\u093e\u0924\u093e\u0913\u0902 \u0915\u0947 \u0932\u093f\u090f, TAM \u0938\u093f\u0930\u094d\u092b \u092a\u093f\u091a \u0921\u0947\u0915 \u0915\u0940 \u090f\u0915 \u0938\u094d\u0932\u093e\u0907\u0921 \u0928\u0939\u0940\u0902 \u0939\u0948\u0964 \u092f\u0939 \u0938\u0902\u0938\u093e\u0927\u0928 \u0915\u0939\u093e\u0901 \u0928\u093f\u0935\u0947\u0936 \u0915\u0930\u0947\u0902, \u0915\u094c\u0928 \u0938\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930\u0947\u0902 \u0914\u0930 \u0915\u093f\u0928 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930\u0947\u0902, \u091c\u0948\u0938\u0947 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0928\u093f\u0930\u094d\u0923\u092f\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u091c\u092c \u0915\u094b\u0908 \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915 \u092f\u0939 \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0915\u0930\u0924\u093e \u0939\u0948 \u0915\u093f \u0909\u0938\u0947 \u090f\u0915 \u0928\u092f\u093e \u0905\u0928\u0941\u092a\u093e\u0932\u0928 \u0935\u0930\u094d\u0915\u092b\u093c\u094d\u0932\u094b \u0932\u093e\u0917\u0942 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u092f\u093e \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u094d\u0937\u092e\u0924\u093e\u0913\u0902 \u0915\u093e \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f, \u0924\u094b TAM \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0907\u0938 \u0928\u093f\u0935\u0947\u0936 \u0915\u094b \u0909\u091a\u093f\u0924 \u0920\u0939\u0930\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092c\u094b\u0930\u094d\u0921 \u0914\u0930 \u0928\u093f\u092f\u093e\u092e\u0915 \u092f\u0939 \u092a\u094d\u0930\u092e\u093e\u0923 \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u092a\u094d\u0930\u094c\u0926\u094d\u092f\u094b\u0917\u093f\u0915\u0940 \u0916\u0930\u094d\u091a \u090f\u0915 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0905\u0935\u0938\u0930 \u0915\u094b \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u092e\u0947\u0902 \u0938\u093e\u0930\u094d\u0925\u0915 \u092c\u093e\u091c\u093e\u0930 \u0938\u0902\u092d\u093e\u0935\u0928\u093e\u090f\u0902 \u0939\u094b\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u090f\u0915 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0915\u0902\u092a\u0928\u0940 \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0947\u0902 \u091c\u094b \u090f\u0906\u0908-\u0938\u0902\u091a\u093e\u0932\u093f\u0924 \u0915\u094d\u0932\u093e\u0907\u0902\u091f \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u091f\u0942\u0932\u094d\u0938 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0930\u0939\u0940 \u0939\u0948\u0964  TAM \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0928\u0947\u0924\u0943\u0924\u094d\u0935 \u0915\u094b \u092f\u0939 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948 \u0915\u093f \u092f\u0942\u0930\u094b\u092a\u0940\u092f \u092c\u0948\u0902\u0915\u094b\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u090f, \u092e\u0927\u094d\u092f \u092a\u0942\u0930\u094d\u0935 \u0915\u0947 \u0909\u092d\u0930\u0924\u0947 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u093f\u092f\u093e \u091c\u093e\u090f, \u092f\u093e \u092c\u0940\u092e\u093e \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0915\u0947 \u0932\u093f\u090f \u092b\u0940\u091a\u0930\u094d\u0938 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u093f\u090f \u091c\u093e\u090f\u0901\u0964  \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u092e\u093e\u0930\u094d\u0917 \u0915\u093e \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f \u0905\u0932\u0917 \u0939\u094b\u0924\u093e \u0939\u0948\u0964  TAM \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u094b \u0915\u0902\u092a\u0928\u0940 \u0915\u0947 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u092e\u0949\u0921\u0932 \u0915\u0940 \u0938\u094d\u0915\u0947\u0932\u0947\u092c\u093f\u0932\u093f\u091f\u0940 \u0914\u0930 \u0926\u0915\u094d\u0937\u0924\u093e \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u0930\u0947\u0916\u093f\u0924 \u0915\u0930\u0928\u0947 \u0938\u0947 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b\u0924\u093e \u0939\u0948 \u0915\u093f \u0938\u0902\u0938\u093e\u0927\u0928 \u0909\u0928 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u0913\u0930 \u0928\u093f\u0930\u094d\u0926\u0947\u0936\u093f\u0924 \u0939\u094b\u0902 \u091c\u0939\u093e\u0901 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948 \u0914\u0930 \u0938\u0924\u0924 \u092e\u0942\u0932\u094d\u092f \u0938\u0943\u091c\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0928\u093f\u0935\u0947\u0936\u0915 \u092b\u0902\u0921\u0930\u0947\u091c\u093c\u093f\u0902\u0917 \u0914\u0930 \u090f\u092e \u090f\u0902\u0921 \u090f \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928\u094b\u0902 \u0915\u0947 \u0926\u094c\u0930\u093e\u0928 TAM \u0915\u0940 \u092c\u093e\u0930\u0940\u0915\u0940 \u0938\u0947 \u091c\u093e\u0902\u091a \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u0935\u0947\u0902\u091a\u0930 \u0915\u0948\u092a\u093f\u091f\u0932 \u092b\u0930\u094d\u092e\u0947\u0902 \u092f\u0939 \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f TAM \u0915\u094b \u0926\u0947\u0916\u0924\u0940 \u0939\u0948\u0902 \u0915\u093f InvestGlass \u091c\u0948\u0938\u0947 \u092c\u0921\u093c\u0947 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0921\u093f\u091c\u093f\u091f\u0932 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u091c\u0948\u0938\u0947 \u0909\u092a\u092f\u094b\u0917 \u092e\u093e\u092e\u0932\u094b\u0902 \u092e\u0947\u0902 \u0915\u093f\u0924\u0928\u0940 \u0924\u0947\u091c\u0940 \u0938\u0947 \u092c\u0922\u093c \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/hi\/%e0%a4%ae%e0%a4%be%e0%a4%b0%e0%a5%8d%e0%a4%95%e0%a5%87%e0%a4%9f%e0%a4%bf%e0%a4%82%e0%a4%97-%e0%a4%89%e0%a4%aa%e0%a4%95%e0%a4%b0%e0%a4%a3\/\" target=\"_blank\"  rel=\"noopener\" title=\"\u0935\u093f\u092a\u0923\u0928\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"5965\">\u0935\u093f\u092a\u0923\u0928<\/a> \u0938\u094d\u0935\u091a\u093e\u0932\u0928 \u0914\u0930 \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u0928\u0964 \u090f\u0915 \u0906\u0915\u0930\u094d\u0937\u0915 TAM \u0938\u0902\u0915\u0947\u0924 \u0926\u0947\u0924\u093e \u0939\u0948 \u0915\u093f \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u093f\u0915 \u0935\u093f\u091a\u093e\u0930 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0930\u093f\u091f\u0930\u094d\u0928 \u0924\u0915 \u092c\u0922\u093c \u0938\u0915\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092f\u0939\u093e\u0901 \u090f\u0915 \u0920\u094b\u0938 \u0909\u0926\u093e\u0939\u0930\u0923 \u0939\u0948\u0964 \u092e\u093e\u0928 \u0932\u0940\u091c\u093f\u090f \u0915\u093f \u092f\u0942\u0930\u094b\u092a \u092e\u0947\u0902 \u0932\u0917\u092d\u0917 5,000 \u092c\u0948\u0902\u0915 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u092d\u0942\u0924\u093f \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0901 \u0938\u0902\u091a\u093e\u0932\u093f\u0924 \u0939\u0948\u0902\u0964 \u092f\u0926\u093f CRM \u0914\u0930 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0915\u0947 \u0932\u093f\u090f \u0914\u0938\u0924 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0905\u0928\u0941\u092c\u0902\u0927 \u092e\u0942\u0932\u094d\u092f EUR 50,000 \u0939\u0948, \u0924\u094b \u092c\u0949\u091f\u092e-\u0905\u092a \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0909\u0938 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u092c\u093e\u091c\u093e\u0930 \u0916\u0902\u0921 \u0915\u0947 \u0932\u093f\u090f EUR 250 \u092e\u093f\u0932\u093f\u092f\u0928 \u0915\u093e TAM \u0926\u0947\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0906\u0902\u0915\u0921\u093c\u093e InvestGlass \u0914\u0930 \u0938\u092e\u093e\u0928 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e\u094b\u0902 \u0915\u094b \u092c\u093f\u0915\u094d\u0930\u0940 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0947\u0928\u0947 \u0914\u0930 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0916\u0930\u094d\u091a \u0906\u0935\u0902\u091f\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0930\u093e\u091c\u0938\u094d\u0935, \u092a\u093e\u0907\u092a\u0932\u093e\u0907\u0928 \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u093f\u092d\u093e\u091c\u0928 \u0921\u0947\u091f\u093e \u0915\u094b \u0915\u0947\u0902\u0926\u094d\u0930\u0940\u0915\u0943\u0924 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0928\u0947\u0924\u0943\u0924\u094d\u0935 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u0930\u093e\u091c\u0938\u094d\u0935 \u0915\u0940 \u0924\u0941\u0932\u0928\u093e TAM \u0938\u0947 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0915\u092e \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u093f\u090f \u0917\u090f \u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u0902\u0921\u094b\u0902 \u0915\u094b \u0909\u091c\u093e\u0917\u0930 \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/es\/que-es-el-modelo-de-lead-scoring\/\" target=\"_self\">\u0935\u093f\u092a\u0923\u0928 \u0914\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901<\/a> \u0938\u092c\u0938\u0947 \u0905\u0927\u093f\u0915 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u0902\u0921\u094b\u0902 \u0915\u0940 \u0913\u0930\u0964.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1.png\" alt=\"\u0935\u093f\u0924\u094d\u0924\u0940\u092f \u092a\u0947\u0936\u0947\u0935\u0930\u094b\u0902 \u0915\u093e \u090f\u0915 \u0938\u092e\u0942\u0939 \u090f\u0915 \u0906\u0927\u0941\u0928\u093f\u0915 \u0915\u093e\u0930\u094d\u092f\u093e\u0932\u092f \u092e\u0947\u0902 \u0907\u0915\u091f\u094d\u0920\u093e \u0939\u0948, \u091c\u094b \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u092c\u093e\u091c\u093e\u0930 \u0921\u0947\u091f\u093e \u0914\u0930 \u0930\u0941\u091d\u093e\u0928\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0947 \u090f\u0928\u093e\u0932\u093f\u091f\u093f\u0915\u094d\u0938 \u0921\u0948\u0936\u092c\u094b\u0930\u094d\u0921\u094d\u0938 \u0915\u093e \u0927\u094d\u092f\u093e\u0928\u092a\u0942\u0930\u094d\u0935\u0915 \u0905\u0935\u0932\u094b\u0915\u0928 \u0915\u0930 \u0930\u0939\u093e \u0939\u0948\u0964 \u0935\u0947 \u0938\u0902\u092d\u0935\u0924\u0903 \u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u0947 \u0914\u0930 \u0905\u092a\u0928\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0932\u093f\u090f \u0906\u0936\u093e\u091c\u0928\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u0902\u0921\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u092a\u0930 \u091a\u0930\u094d\u091a\u093e \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902\u0964.\" class=\"wp-image-49181\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1.png 1344w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1-300x171.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1-1024x585.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1-768x439.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/0c6e8d32-a5f1-42b3-8972-a490c9c57839-1-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tam-vs-sam-vs-som-understanding-the-full-market-funnel\">TAM vs SAM vs SOM: \u092a\u0942\u0930\u094d\u0923 \u092e\u093e\u0930\u094d\u0915\u0947\u091f \u092b\u0928\u0932 \u0915\u094b \u0938\u092e\u091d\u0928\u093e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930 \u0915\u0947\u0935\u0932 \u0924\u0940\u0928-\u092d\u093e\u0917\u094b\u0902 \u0935\u093e\u0932\u0947 \u0922\u093e\u0902\u091a\u0947 \u0915\u0940 \u092a\u0939\u0932\u0940 \u092a\u0930\u0924 \u0939\u0948\u0964 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0938\u0947 \u0915\u094d\u0930\u093f\u092f\u093e\u0928\u094d\u0935\u092f\u0928 \u0924\u0915 \u092a\u0939\u0941\u0902\u091a\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u092a\u0915\u094b SAM (\u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930) \u0914\u0930 SOM (\u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930) \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0939\u094b\u0917\u093e\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0909\u0938 \u0915\u0941\u0932 \u0930\u093e\u091c\u0938\u094d\u0935 \u0905\u0935\u0938\u0930 \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948 \u091c\u094b \u0906\u092a\u0915\u0947 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0909\u0924\u094d\u092a\u093e\u0926 \u0915\u094b \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0926\u093e\u092f\u0930\u0947 \u092e\u0947\u0902 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u094b \u092c\u0947\u091a\u0928\u0947 \u092a\u0930 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u092c\u093f\u0928\u093e \u0915\u093f\u0938\u0940 \u092a\u094d\u0930\u0924\u093f\u092c\u0902\u0927 \u0915\u0947 \u0938\u0902\u092a\u0942\u0930\u094d\u0923 \u092c\u093e\u091c\u093e\u0930 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAM, \u092f\u093e \u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930, TAM \u0915\u093e \u0935\u0939 \u0909\u092a\u0938\u092e\u0942\u0939 \u0939\u0948 \u091c\u093f\u0938\u0947 \u0906\u092a\u0915\u0940 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u0909\u0924\u094d\u092a\u093e\u0926, \u0932\u093e\u0907\u0938\u0947\u0902\u0938 \u0914\u0930 \u0928\u093f\u092f\u093e\u092e\u0915 \u0905\u0928\u0941\u092e\u094b\u0926\u0928 \u0906\u092a\u0915\u094b \u0938\u0947\u0935\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0905\u0928\u0941\u092e\u0924\u093f \u0926\u0947\u0924\u0947 \u0939\u0948\u0902\u0964 InvestGlass \u0915\u0947 \u0932\u093f\u090f, \u0907\u0938\u0915\u093e \u092e\u0924\u0932\u092c \u0935\u0948\u0936\u094d\u0935\u093f\u0915 \u0916\u0941\u0926\u0930\u093e \u092c\u0948\u0902\u0915\u093f\u0902\u0917 \u0915\u094b \u0938\u0947\u0935\u093e \u0926\u0947\u0928\u0947 \u0915\u093e \u092a\u094d\u0930\u092f\u093e\u0938 \u0915\u0930\u0928\u0947 \u0915\u0947 \u092c\u091c\u093e\u092f EEA \u0914\u0930 \u0938\u094d\u0935\u093f\u0938 \u0928\u093f\u092f\u093e\u092e\u0915 \u0938\u0902\u0938\u094d\u0925\u093e\u0928\u094b\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u093e \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964 SAM \u092d\u093e\u0937\u093e \u0938\u092e\u0930\u094d\u0925\u0928, \u0905\u0928\u0941\u092a\u093e\u0932\u0928 \u092a\u094d\u0930\u092e\u093e\u0923\u092a\u0924\u094d\u0930\u094b\u0902 \u0914\u0930 \u0935\u093f\u0924\u0930\u0923 \u0915\u094d\u0937\u092e\u0924\u093e\u0913\u0902 \u091c\u0948\u0938\u0940 \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0938\u0940\u092e\u093e\u0913\u0902 \u0915\u094b \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOM, \u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u092c\u093e\u091c\u093e\u0930 (\u0915\u092d\u0940-\u0915\u092d\u0940 \u0938\u0947\u0935\u093e \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u092c\u093e\u091c\u093e\u0930 \u092d\u0940 \u0915\u0939\u093e \u091c\u093e\u0924\u093e \u0939\u0948), \u0935\u0939 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u0948 \u091c\u093f\u0938\u0947 \u0906\u092a \u0905\u0917\u0932\u0947 \u0924\u0940\u0928 \u0938\u0947 \u092a\u093e\u0902\u091a \u0935\u0930\u094d\u0937\u094b\u0902 \u092e\u0947\u0902 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0907\u0938\u092e\u0947\u0902 Salesforce, HubSpot, Microsoft Dynamics 365 \u0914\u0930 \u0905\u0928\u094d\u092f \u092a\u094d\u0930\u0924\u093f\u0926\u094d\u0935\u0902\u0926\u094d\u0935\u093f\u092f\u094b\u0902 \u0938\u0947 \u0939\u094b\u0928\u0947 \u0935\u093e\u0932\u0940 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0964 \u0915\u093f\u0938\u0940 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u093e \u0928\u0947\u0924\u093e, \u091c\u0948\u0938\u0947 \u0938\u0930\u094d\u091a \u0907\u0902\u091c\u0928 \u092e\u0947\u0902 \u0917\u0942\u0917\u0932 \u092f\u093e CRM \u092e\u0947\u0902 \u0938\u0947\u0932\u094d\u0938\u092b\u094b\u0930\u094d\u0938, \u092d\u0940 \u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u093e \u0915\u0947\u0935\u0932 \u090f\u0915 \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930 \u092a\u093e\u0924\u093e \u0939\u0948, \u091c\u092c\u0915\u093f \u0936\u0947\u0937 \u0939\u093f\u0938\u094d\u0938\u093e \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0915\u0947 \u092c\u0940\u091a \u0938\u093e\u091d\u093e \u0939\u094b\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0906\u092a\u0915\u0940 \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u094d\u0937\u092e\u0924\u093e, \u092c\u093e\u091c\u093c\u093e\u0930 \u092e\u0947\u0902 \u0909\u0924\u0930\u0928\u0947 \u0915\u093e \u092e\u0949\u0921\u0932 \u0914\u0930 \u092c\u094d\u0930\u093e\u0902\u0921 \u091c\u093e\u0917\u0930\u0942\u0915\u0924\u093e \u0915\u094b \u092d\u0940 \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u090f\u0915 \u0938\u094d\u0935\u093f\u091f\u094d\u091c\u093c\u0930\u0932\u0948\u0902\u0921-\u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 InvestGlass \u092a\u0930\u093f\u0928\u093f\u092f\u094b\u091c\u0928 \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0947\u0902\u0964 \u0935\u0948\u0936\u094d\u0935\u093f\u0915 \u0935\u093f\u0924\u094d\u0924\u0940\u092f CRM \u0915\u0947 \u0932\u093f\u090f TAM 15 \u0905\u0930\u092c \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0921\u0949\u0932\u0930 \u0924\u0915 \u092a\u0939\u0941\u0901\u091a \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0928\u093f\u092f\u093e\u092e\u0915\u0940\u092f \u0905\u0928\u0941\u0915\u0942\u0932\u0924\u093e \u0914\u0930 \u0909\u0924\u094d\u092a\u093e\u0926 \u0938\u094d\u0925\u093e\u0928\u0940\u092f\u0915\u0930\u0923 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092f\u0942\u0930\u094b\u092a \u0914\u0930 \u092e\u0927\u094d\u092f \u092a\u0942\u0930\u094d\u0935 \u0915\u0947 \u0932\u093f\u090f SAM \u0918\u091f\u0915\u0930 3 \u0905\u0930\u092c \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0921\u0949\u0932\u0930 \u0930\u0939 \u091c\u093e\u0924\u093e \u0939\u0948\u0964 DACH \u0914\u0930 \u091a\u092f\u0928\u093f\u0924 \u092e\u0927\u094d\u092f \u092a\u0942\u0930\u094d\u0935\u0940 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092a\u093e\u0901\u091a \u0935\u0930\u094d\u0937\u094b\u0902 \u0915\u0940 \u0905\u0935\u0927\u093f \u092e\u0947\u0902 SOM \u0932\u0917\u092d\u0917 150 \u092e\u093f\u0932\u093f\u092f\u0928 \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0921\u0949\u0932\u0930 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948, \u091c\u094b \u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e 51% \u0915\u092c\u094d\u091c\u093c\u093e \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u0948\u0902\u0915\u093f\u0902\u0917, \u092c\u0940\u092e\u093e \u0914\u0930 \u0938\u093e\u0930\u094d\u0935\u091c\u0928\u093f\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u091c\u0948\u0938\u0947 \u0905\u0928\u0941\u092a\u093e\u0932\u0928-\u092a\u094d\u0930\u0927\u093e\u0928 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092e\u0947\u0902, SAM \u0914\u0930 SOM \u0928\u093f\u092f\u092e\u094b\u0902 \u0914\u0930 \u0921\u0947\u091f\u093e \u0938\u0902\u092a\u094d\u0930\u092d\u0941\u0924\u093e \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0938\u093e\u0925-\u0938\u093e\u0925 \u0936\u0941\u0926\u094d\u0927 \u092e\u093e\u0902\u0917 \u0938\u0947 \u092d\u0940 \u0906\u0915\u093e\u0930 \u0932\u0947\u0924\u0947 \u0939\u0948\u0902\u0964 InvestGlass \u091c\u0948\u0938\u0947 \u0938\u094d\u0935\u093f\u0938 \u0921\u0947\u091f\u093e \u0939\u094b\u0938\u094d\u091f\u093f\u0902\u0917 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0915\u093e \u0909\u0928 \u0938\u0902\u0938\u094d\u0925\u093e\u0928\u094b\u0902 \u092e\u0947\u0902 SAM \u0905\u0927\u093f\u0915 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948 \u091c\u094b \u0905\u092e\u0947\u0930\u093f\u0915\u0940-\u0906\u0927\u093e\u0930\u093f\u0924 \u0915\u094d\u0932\u093e\u0909\u0921 \u092a\u094d\u0930\u0926\u093e\u0924\u093e\u0913\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0928\u0939\u0940\u0902 \u0915\u0930 \u0938\u0915\u0924\u0947\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-total-addressable-market\">\u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0948\u0938\u0947 \u0915\u0930\u0947\u0902<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u0947 \u0915\u093e \u0915\u094b\u0908 \u090f\u0915\u092e\u093e\u0924\u094d\u0930 \u0938\u0939\u0940 \u0924\u0930\u0940\u0915\u093e \u0928\u0939\u0940\u0902 \u0939\u0948\u0964 \u0905\u0928\u0941\u092d\u0935\u0940 \u091f\u0940\u092e\u0947\u0902 \u0915\u0908 \u0924\u0930\u0940\u0915\u094b\u0902 \u0915\u094b \u092e\u093f\u0932\u093e\u0915\u0930 \u092a\u0930\u093f\u0923\u093e\u092e\u094b\u0902 \u0915\u0940 \u0915\u094d\u0930\u0949\u0938-\u091a\u0947\u0915\u093f\u0902\u0917 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902 \u0924\u093e\u0915\u093f \u0905\u092a\u0928\u0947 \u0905\u0928\u0941\u092e\u093e\u0928\u094b\u0902 \u092e\u0947\u0902 \u0906\u0924\u094d\u092e\u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u092c\u0928\u093e \u0938\u0915\u0947\u0902\u0964 TAM \u0915\u0940 \u0917\u0923\u0928\u093e \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u0928 \u0915\u0947\u0935\u0932 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948, \u092c\u0932\u094d\u0915\u093f \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0938\u094d\u0925\u093f\u0924\u093f \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0915\u0902\u092a\u0928\u0940 \u0915\u0940 \u091c\u0917\u0939 \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092d\u0940 \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0917\u0923\u0928\u093e \u092e\u0947\u0902 \u0924\u0940\u0928 \u092a\u094d\u0930\u092e\u0941\u0916 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u092a\u094d\u0930\u092e\u0941\u0916 \u0939\u0948\u0902: \u091f\u0949\u092a-\u0921\u093e\u0909\u0928 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923, \u092c\u0949\u091f\u092e-\u0905\u092a \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923, \u0914\u0930 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923\u0964 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0915\u0947 \u0905\u092a\u0928\u0947 \u092b\u093e\u092f\u0926\u0947 \u0914\u0930 \u0915\u092e\u091c\u094b\u0930\u093f\u092f\u093e\u0901 \u0939\u0948\u0902, \u091c\u094b \u0906\u092a\u0915\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0940 \u092a\u0930\u093f\u092a\u0915\u094d\u0935\u0924\u093e \u0914\u0930 \u0921\u0947\u091f\u093e \u0909\u092a\u0932\u092c\u094d\u0927\u0924\u093e \u092a\u0930 \u0928\u093f\u0930\u094d\u092d\u0930 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0914\u0930 \u0905\u0928\u094d\u092f B2B SaaS \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0915\u0947 \u0932\u093f\u090f, \u092c\u0949\u091f\u092e-\u0905\u092a \u0914\u0930 \u092e\u0942\u0932\u094d\u092f-\u0906\u0927\u093e\u0930\u093f\u0924 \u0935\u093f\u0927\u093f\u092f\u093e\u0901 \u0906\u092e\u0924\u094c\u0930 \u092a\u0930 \u0909\u0926\u094d\u092f\u094b\u0917 \u0930\u093f\u092a\u094b\u0930\u094d\u091f\u094b\u0902 \u092a\u0930 \u092a\u0942\u0930\u0940 \u0924\u0930\u0939 \u0928\u093f\u0930\u094d\u092d\u0930 \u0930\u0939\u0928\u0947 \u0915\u0940 \u0924\u0941\u0932\u0928\u093e \u092e\u0947\u0902 \u0905\u0927\u093f\u0915 \u0938\u091f\u0940\u0915 \u092a\u0930\u093f\u0923\u093e\u092e \u0926\u0947\u0924\u0940 \u0939\u0948\u0902\u0964 \u091f\u0949\u092a-\u0921\u093e\u0909\u0928 \u0909\u092a\u092f\u094b\u0917\u0940 \u0938\u0902\u0926\u0930\u094d\u092d \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u091c\u092c \u0907\u0938\u0947 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0916\u0902\u0921\u094b\u0902 \u092a\u0930 \u0932\u093e\u0917\u0942 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948 \u0924\u094b \u092f\u0939 \u0905\u0927\u093f\u0915 \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0935\u093f\u0927\u093f \u0915\u0947 \u0932\u093f\u090f \u0938\u094d\u092a\u0937\u094d\u091f \u0930\u0942\u092a \u0938\u0947 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u0902\u0921, \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u092f\u093e \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0905\u0928\u0941\u092c\u0902\u0927 \u092e\u0942\u0932\u094d\u092f \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u090f\u0915 \u0905\u0928\u0941\u092e\u093e\u0928, \u0914\u0930 \u0935\u093f\u0936\u094d\u0935\u0938\u0928\u0940\u092f \u0921\u0947\u091f\u093e \u0938\u094d\u0930\u094b\u0924 \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0902\u0964 \u0907\u0928\u092e\u0947\u0902 ECB \u092a\u094d\u0930\u0915\u093e\u0936\u0928, BIS \u0938\u093e\u0902\u0916\u094d\u092f\u093f\u0915\u0940, \u0930\u093e\u0937\u094d\u091f\u094d\u0930\u0940\u092f \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0930\u091c\u093f\u0938\u094d\u091f\u094d\u0930\u093f\u092f\u093e\u0901, \u092f\u093e Gartner \u0914\u0930 IDC \u091c\u0948\u0938\u0940 \u092e\u093e\u0930\u094d\u0915\u0947\u091f \u0907\u0902\u091f\u0947\u0932\u093f\u091c\u0947\u0902\u0938 \u092b\u0930\u094d\u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0928\u093f\u092e\u094d\u0928\u0932\u093f\u0916\u093f\u0924 \u0909\u092a\u0927\u093e\u0930\u093e\u090f\u0901 \u0938\u0942\u0924\u094d\u0930, \u0920\u094b\u0938 B2B \u0909\u0926\u093e\u0939\u0930\u0923 \u0914\u0930 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u092c \u0915\u0930\u0928\u093e \u0939\u0948, \u0907\u0938 \u092a\u0930 \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0928 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-down-tam-calculation\">\u0936\u0940\u0930\u094d\u0937-\u0938\u0947-\u0928\u0940\u091a\u0947 TAM \u0917\u0923\u0928\u093e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u091f\u0949\u092a-\u0921\u093e\u0909\u0928 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0935\u094d\u092f\u093e\u092a\u0915 \u0909\u0926\u094d\u092f\u094b\u0917 \u0921\u0947\u091f\u093e \u0938\u0947 \u0936\u0941\u0930\u0942 \u0939\u094b\u0924\u093e \u0939\u0948 \u0914\u0930 \u0906\u092a\u0915\u0947 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0924\u0915 \u0938\u0940\u092e\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092b\u093c\u093f\u0932\u094d\u091f\u0930 \u0932\u093e\u0917\u0942 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0938\u092c\u0938\u0947 \u0924\u0947\u091c\u093c \u0935\u093f\u0927\u093f \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u0907\u0938\u092e\u0947\u0902 \u0905\u0924\u093f\u0936\u092f\u094b\u0915\u094d\u0924\u093f \u0915\u093e \u091c\u094b\u0916\u093f\u092e \u0939\u094b\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0909\u0926\u094d\u092f\u094b\u0917 \u0930\u093f\u092a\u094b\u0930\u094d\u091f\u094b\u0902 \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930, \u0935\u0948\u0936\u094d\u0935\u093f\u0915 \u092c\u0948\u0902\u0915\u093f\u0902\u0917 \u0906\u0908\u091f\u0940 \u0916\u0930\u094d\u091a \u091c\u0948\u0938\u0947 \u090f\u0915 \u0938\u092e\u0917\u094d\u0930 \u0906\u0902\u0915\u0921\u093c\u0947 \u0938\u0947 \u0936\u0941\u0930\u0941\u0906\u0924 \u0915\u0930\u0947\u0902, \u091c\u094b 2024 \u092e\u0947\u0902 \u0932\u0917\u092d\u0917 600 \u0905\u0930\u092c \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0921\u0949\u0932\u0930 \u0939\u094b\u0928\u0947 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0939\u0948\u0964 \u092b\u093f\u0930 \u092a\u094d\u0930\u0924\u093f\u0936\u0924 \u092b\u093c\u093f\u0932\u094d\u091f\u0930 \u0932\u093e\u0917\u0942 \u0915\u0930\u0947\u0902: \u0936\u093e\u092f\u0926 81% CRM \u0914\u0930 \u0915\u094d\u0932\u093e\u0907\u0902\u091f \u092e\u0948\u0928\u0947\u091c\u092e\u0947\u0902\u091f \u091f\u0942\u0932\u094d\u0938 (USD 48 \u092c\u093f\u0932\u093f\u092f\u0928) \u0915\u0947 \u0932\u093f\u090f \u091c\u093e\u0924\u093e \u0939\u0948, \u0914\u0930 \u0909\u0938\u092e\u0947\u0902 \u0938\u0947 15% \u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947 \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u092e\u0947\u0902\u091f \u0914\u0930 \u092a\u094d\u0930\u093e\u0907\u0935\u0947\u091f \u092c\u0948\u0902\u0915\u093f\u0902\u0917 (USD 7.2 \u092c\u093f\u0932\u093f\u092f\u0928) \u0915\u0947 \u0932\u093f\u090f \u0939\u0948\u0964 \u092f\u0942\u0930\u094b\u092a \u0924\u0915 \u0914\u0930 \u0938\u0940\u092e\u093f\u0924 \u0915\u0930\u0928\u0947 \u092a\u0930 \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u092e\u0947\u0902\u091f CRM \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e\u094d\u0938 \u0915\u0947 \u0932\u093f\u090f TAM \u0932\u0917\u092d\u0917 USD 2.5 \u092c\u093f\u0932\u093f\u092f\u0928 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0935\u0948\u091a\u093e\u0930\u093f\u0915 \u0938\u0942\u0924\u094d\u0930 \u0907\u0938 \u092a\u094d\u0930\u0915\u093e\u0930 \u0926\u093f\u0916\u0924\u093e \u0939\u0948:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM = (\u0915\u0941\u0932 \u0909\u0926\u094d\u092f\u094b\u0917 \u0935\u094d\u092f\u092f) \u00d7 (\u0906\u092a\u0915\u0940 \u0936\u094d\u0930\u0947\u0923\u0940 \u092a\u0930 \u0935\u094d\u092f\u092f \u0915\u093e \u0939\u093f\u0938\u094d\u0938\u093e) \u00d7 (\u092d\u094c\u0917\u094b\u0932\u093f\u0915 \u092f\u093e \u0916\u0902\u0921 \u092b\u093c\u093f\u0932\u094d\u091f\u0930)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0907\u0938 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u092f\u0942\u0930\u094b\u092a \u0914\u0930 \u092e\u0927\u094d\u092f \u092a\u0942\u0930\u094d\u0935 \u092e\u0947\u0902 \u201c\u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u092e\u0947\u0902\u091f CRM \u0914\u0930 \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u092e\u0948\u0928\u0947\u091c\u092e\u0947\u0902\u091f \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e\u201d \u091c\u0948\u0938\u0940 \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u094b\u0902 \u0915\u0940 \u090a\u092a\u0930\u0940 \u0938\u0940\u092e\u093e \u0915\u094b \u091c\u0932\u094d\u0926\u0940 \u0938\u0947 \u0938\u092e\u091d \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u092c\u0949\u091f\u092e-\u0905\u092a \u0905\u0928\u0941\u092e\u093e\u0928\u094b\u0902 \u0915\u0947 \u0916\u093f\u0932\u093e\u092b \u090f\u0915 \u0909\u092a\u092f\u094b\u0917\u0940 \u0924\u0930\u094d\u0915\u0938\u0902\u0917\u0924 \u091c\u093e\u0902\u091a \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0939\u093e\u0932\u093e\u0901\u0915\u093f, \u091f\u0949\u092a-\u0921\u093e\u0909\u0928 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u092e\u0947\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0915\u092e\u093f\u092f\u093e\u0901 \u0939\u0948\u0902\u0964 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0915 \u0930\u093f\u092a\u094b\u0930\u094d\u091f\u0947\u0902 Salesforce \u0914\u0930 Microsoft Dynamics \u091c\u0948\u0938\u0947 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0915\u094b \u0935\u094d\u092f\u093e\u092a\u0915 \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u094b\u0902 \u092e\u0947\u0902 \u0938\u092e\u0942\u0939\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902, \u091c\u094b \u0906\u092a\u0915\u0947 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0915\u094b \u0905\u0938\u094d\u092a\u0937\u094d\u091f \u0915\u0930 \u0926\u0947\u0924\u0940 \u0939\u0948\u0902\u0964 \u0930\u093f\u092a\u094b\u0930\u094d\u091f\u0947\u0902 \u092a\u0941\u0930\u093e\u0928\u0940 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0902, \u092e\u0939\u0902\u0917\u0940 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0902, \u0914\u0930 \u092a\u0926\u094d\u0927\u0924\u093f \u092e\u0947\u0902 \u092a\u093e\u0930\u0926\u0930\u094d\u0936\u093f\u0924\u093e \u0915\u093e \u0905\u092d\u093e\u0935 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0915\u0908 \u092c\u093e\u091c\u093e\u0930 \u0930\u093f\u092a\u094b\u0930\u094d\u091f\u094b\u0902 \u0915\u094b \u0938\u0902\u092f\u094b\u091c\u093f\u0924 \u0915\u0930\u0924\u0947 \u0938\u092e\u092f \u0913\u0935\u0930\u0932\u0948\u092a \u0939\u094b\u0928\u0947 \u0935\u093e\u0932\u0947 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u0915\u0940 \u0926\u094b\u0939\u0930\u0940 \u0917\u093f\u0928\u0924\u0940 \u0915\u093e \u092d\u0940 \u091c\u094b\u0916\u093f\u092e \u0939\u094b\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bottom-up-tam-calculation\">\u092c\u0949\u091f\u092e-\u0905\u092a \u091f\u0948\u092e \u0917\u0923\u0928\u093e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u0949\u091f\u092e-\u0905\u092a \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u092f\u093e \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940 \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u0916\u094d\u092f\u093e \u0914\u0930 \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0938\u0947 \u0936\u0941\u0930\u0942 \u0939\u094b\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u092f\u0939 InvestGlass \u091c\u0948\u0938\u0947 SaaS \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0915\u0947 \u0932\u093f\u090f \u0915\u0939\u0940\u0902 \u0905\u0927\u093f\u0915 \u0935\u093f\u0936\u094d\u0935\u0938\u0928\u0940\u092f \u0939\u094b \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0935\u093f\u0927\u093f \u0906\u092a\u0915\u0947 TAM \u0915\u094b \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0915 \u0905\u0928\u0941\u092e\u093e\u0928\u094b\u0902 \u0915\u0947 \u092c\u091c\u093e\u092f \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u092c\u093e\u091c\u093e\u0930 \u0921\u0947\u091f\u093e \u092a\u0930 \u0906\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u0942\u0924\u094d\u0930 \u0938\u0930\u0932 \u0939\u0948:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM = (\u0932\u0915\u094d\u0937\u093f\u0924 \u0916\u093e\u0924\u094b\u0902 \u0915\u0940 \u0938\u0902\u0916\u094d\u092f\u093e) \u00d7 (\u0914\u0938\u0924 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0905\u0928\u0941\u092c\u0902\u0927 \u092e\u0942\u0932\u094d\u092f)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092f\u0939 \u092e\u093e\u0928\u0924\u093e \u0939\u0948 \u0915\u093f \u0906\u092a\u0915\u0947 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0916\u093e\u0924\u093e \u092c\u094d\u0930\u0939\u094d\u092e\u093e\u0902\u0921 \u092e\u0947\u0902 \u092a\u0942\u0930\u094d\u0923 \u092a\u094d\u0930\u0935\u0947\u0936 \u0939\u094b \u091a\u0941\u0915\u093e \u0939\u0948\u0964 \u092e\u0941\u0916\u094d\u092f \u092c\u093e\u0924 \u092f\u0939 \u0939\u0948 \u0915\u093f \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u0938\u091f\u0940\u0915 \u0917\u0923\u0928\u093e \u0915\u0940 \u091c\u093e\u090f \u0914\u0930 \u090f\u0915 \u092f\u0925\u093e\u0930\u094d\u0925\u092a\u0930\u0915 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0905\u0928\u0941\u092c\u0902\u0927 \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u090f\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0915\u0947 \u0932\u093f\u090f, \u0938\u094d\u0935\u093f\u0938 \u0914\u0930 \u092f\u0942\u0930\u094b\u092a\u0940\u092f \u0938\u0902\u0918 \u0915\u0947 \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u0930\u094d\u0938 \u0915\u094b \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0947 CRM \u0914\u0930 \u0921\u093f\u091c\u093f\u091f\u0932 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u0938\u092e\u093e\u0927\u093e\u0928 \u0915\u0947 \u0932\u093f\u090f TAM \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0947\u0902\u0964 \u0909\u0926\u094d\u092f\u094b\u0917 \u0921\u0947\u091f\u093e \u0938\u0947 \u092a\u0924\u093e \u091a\u0932\u0924\u093e \u0939\u0948 \u0915\u093f \u0907\u0938 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u0932\u0917\u092d\u0917 3,500 \u0938\u094d\u0935\u0924\u0902\u0924\u094d\u0930 \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u092e\u0947\u0902\u091f \u092b\u0930\u094d\u092e\u0947\u0902 \u0914\u0930 \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915 \u0938\u0902\u091a\u093e\u0932\u093f\u0924 \u0939\u0948\u0902\u0964 \u092f\u0926\u093f \u090f\u0915 \u0935\u094d\u092f\u093e\u092a\u0915 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e (CRM, \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917, \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u0928, \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0911\u091f\u094b\u092e\u0947\u0936\u0928) \u0915\u0947 \u0932\u093f\u090f \u0914\u0938\u0924 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0905\u0928\u0941\u092c\u0902\u0927 \u092e\u0942\u0932\u094d\u092f CHF 45,000 \u0939\u0948, \u0924\u094b TAM \u0915\u0940 \u0917\u0923\u0928\u093e \u0907\u0938 \u092a\u094d\u0930\u0915\u093e\u0930 \u0939\u0948:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3,500 \u092b\u0930\u094d\u092e\u0947\u0902 \u00d7 CHF 45,000 = CHF 157.5 \u092e\u093f\u0932\u093f\u092f\u0928<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass\u2019s own CRM and pipeline data can refine these estimates further. By analyzing median versus average deal sizes across segments, you can create tiered TAMs for different bank categories. Here, market segmentation plays a crucial role dividing the market into distinct groups such as top-tier private banks, boutique advisory firms, and other regulated actors allows for more accurate TAM analysis and targeted strategies. A top-tier private bank might pay CHF 200,000 annually, while a boutique advisory firm pays CHF 15,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u0949\u091f\u092e-\u0905\u092a \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u0940 \u0938\u0940\u092e\u093e\u090f\u0901 \u0939\u0948\u0902\u0964 \u092f\u0926\u093f \u0906\u092a \u092a\u0930\u093f\u0935\u093e\u0930 \u0915\u093e\u0930\u094d\u092f\u093e\u0932\u092f\u094b\u0902, \u092a\u0930\u093f\u0938\u0902\u092a\u0924\u094d\u0924\u093f \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902 \u092f\u093e \u092c\u0940\u092e\u093e \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u091c\u0948\u0938\u0947 \u0928\u093f\u0915\u091f\u0935\u0930\u094d\u0924\u0940 \u0916\u0902\u0921\u094b\u0902 \u0915\u094b \u0905\u0928\u0926\u0947\u0916\u093e \u0915\u0930 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0906\u092a TAM \u0915\u093e \u0917\u0932\u0924 \u0906\u0915\u0932\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0938\u0940\u092e\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0921\u0947\u091f\u093e \u0935\u093e\u0932\u0940 \u092a\u094d\u0930\u093e\u0930\u0902\u092d\u093f\u0915-\u091a\u0930\u0923 \u0915\u0940 \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0901 \u092d\u0940 \u0935\u093f\u0936\u094d\u0935\u0938\u0928\u0940\u092f ACV \u0905\u0928\u0941\u092e\u093e\u0928 \u0938\u094d\u0925\u093e\u092a\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u0902\u0918\u0930\u094d\u0937 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0907\u0928 \u0905\u0902\u0924\u0930\u093e\u0932\u094b\u0902 \u0915\u094b \u0926\u0942\u0930 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0915\u0941\u091b \u091f\u0940\u092e\u0947\u0902 \u091f\u0949\u092a-\u0921\u093e\u0909\u0928 \u0914\u0930 \u092c\u0949\u091f\u092e-\u0905\u092a \u092a\u0930\u093f\u0923\u093e\u092e\u094b\u0902 \u0915\u093e \u0914\u0938\u0924 \u0932\u0947\u0915\u0930 \u090f\u0915 \u092e\u093f\u0936\u094d\u0930\u093f\u0924 TAM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964 \u0907\u0938\u0938\u0947 \u0905\u0924\u093f-\u0905\u0928\u0941\u092e\u093e\u0928 \u0914\u0930 \u0905\u0932\u094d\u092a-\u0905\u0928\u0941\u092e\u093e\u0928 \u0926\u094b\u0928\u094b\u0902 \u091c\u094b\u0916\u093f\u092e\u094b\u0902 \u0915\u094b \u0938\u0902\u0924\u0941\u0932\u093f\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-value-theory-tam-calculation\">\u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u091f\u0940\u090f\u090f\u092e \u0917\u0923\u0928\u093e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0906\u092a\u0915\u0947 \u0938\u092e\u093e\u0927\u093e\u0928 \u0926\u094d\u0935\u093e\u0930\u093e \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0909\u0924\u094d\u092a\u0928\u094d\u0928 \u0906\u0930\u094d\u0925\u093f\u0915 \u092e\u0942\u0932\u094d\u092f \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 TAM \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0935\u093f\u0927\u093f \u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947 \u0909\u0928 \u0928\u0935\u094b\u0928\u094d\u092e\u0947\u0937\u0940 SaaS \u0914\u0930 AI \u0909\u092a\u0915\u0930\u0923\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u0939\u0948 \u091c\u094b \u0938\u094d\u092a\u0937\u094d\u091f \u0910\u0924\u093f\u0939\u093e\u0938\u093f\u0915 \u092e\u093e\u0928\u0926\u0902\u0921\u094b\u0902 \u0915\u0947 \u092c\u093f\u0928\u093e \u0928\u0908 \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u093e\u0901 \u092c\u0928\u093e\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0924\u0930\u094d\u0915 \u0907\u0938 \u092a\u094d\u0930\u0915\u093e\u0930 \u0915\u093e\u092e \u0915\u0930\u0924\u093e \u0939\u0948: \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u094b \u0906\u092a\u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u0938\u0947 \u092e\u093f\u0932\u0928\u0947 \u0935\u093e\u0932\u0947 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u092e\u0942\u0932\u094d\u092f (\u092c\u091a\u093e\u092f\u093e \u0917\u092f\u093e \u0938\u092e\u092f, \u0915\u092e \u0939\u0941\u090f \u0916\u0930\u094d\u091a, \u092c\u0922\u093c\u0940 \u0939\u0941\u0908 \u0906\u092f) \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u090f\u0901, \u092b\u093f\u0930 \u0909\u0938 \u092e\u0942\u0932\u094d\u092f \u0915\u093e \u090f\u0915 \u0939\u093f\u0938\u094d\u0938\u093e \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0935\u0947 \u0924\u0930\u094d\u0915\u0938\u0902\u0917\u0924 \u0930\u0942\u092a \u0938\u0947 \u091c\u094b \u092e\u0942\u0932\u094d\u092f \u091a\u0941\u0915\u093e\u090f\u0902\u0917\u0947, \u0909\u0938\u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u090f\u0901\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KYC \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u0915\u0947 \u0932\u093f\u090f \u0921\u093f\u091c\u093c\u093e\u0907\u0928 \u0915\u093f\u090f \u0917\u090f InvestGlass AI \u0914\u0930 \u0911\u091f\u094b\u092e\u0947\u0936\u0928 \u092e\u0949\u0921\u094d\u092f\u0942\u0932 \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0947\u0902\u0964 \u090f\u0915 \u092e\u0927\u094d\u092f\u092e \u0906\u0915\u093e\u0930 \u0915\u093e \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u092e\u0947\u0902 50 \u0938\u0902\u092c\u0902\u0927 \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092e\u0948\u0928\u0941\u0905\u0932 KYC \u0938\u092e\u0940\u0915\u094d\u0937\u093e\u0913\u0902 \u092a\u0930 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0930\u0942\u092a \u0938\u0947 EUR 400,000 \u0916\u0930\u094d\u091a \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964. <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/hi\/%e0%a4%95%e0%a5%87%e0%a4%b5%e0%a4%be%e0%a4%88%e0%a4%b8%e0%a5%80-%e0%a4%b8%e0%a4%a4%e0%a5%8d%e0%a4%af%e0%a4%be%e0%a4%aa%e0%a4%a8-%e0%a4%95%e0%a5%8b-%e0%a4%b8%e0%a5%8d%e0%a4%b5%e0%a4%9a%e0%a4%be\/\" target=\"_self\">\u0907\u0928\u094d\u0935\u0947\u0938\u094d\u091f\u0917\u094d\u0932\u093e\u0938 \u0938\u094d\u0935\u091a\u093e\u0932\u0928<\/a> \u0907\u0938 \u0932\u093e\u0917\u0924 \u0915\u094b 40% \u0924\u0915 \u0915\u092e \u0915\u093f\u092f\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u092e\u0942\u0932\u094d\u092f \u092e\u0947\u0902 EUR 160,000 \u0909\u0924\u094d\u092a\u0928\u094d\u0928 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964 \u090f\u0915 \u0924\u0930\u094d\u0915\u0938\u0902\u0917\u0924 \u0916\u0930\u0940\u0926\u093e\u0930 \u0907\u0938 \u092e\u0942\u0932\u094d\u092f \u0915\u093e 25\u201330% \u0938\u092e\u093e\u0927\u093e\u0928 \u0915\u0947 \u0932\u093f\u090f \u091a\u0941\u0915\u093e \u0938\u0915\u0924\u093e \u0939\u0948, \u091c\u094b \u092a\u094d\u0930\u0924\u093f \u0935\u0930\u094d\u0937 EUR 40,000 \u0938\u0947 EUR 48,000 \u0924\u0915 \u092d\u0941\u0917\u0924\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0907\u091a\u094d\u091b\u093e \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u0902\u0915\u0932\u094d\u092a\u0928\u093e\u0924\u094d\u092e\u0915 \u0938\u0942\u0924\u094d\u0930:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM = (\u092a\u093e\u0924\u094d\u0930 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u0938\u0902\u0916\u094d\u092f\u093e) \u00d7 (\u092e\u0942\u0932\u094d\u092f-\u0906\u0927\u093e\u0930\u093f\u0924 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u092e\u0942\u0932\u094d\u092f)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092f\u0926\u093f 2,000 \u092f\u0942\u0930\u094b\u092a\u0940\u092f \u092c\u0948\u0902\u0915 \u0938\u092e\u093e\u0928 \u0938\u094d\u0935\u091a\u093e\u0932\u0928 \u0938\u0947 \u0932\u093e\u092d\u093e\u0928\u094d\u0935\u093f\u0924 \u0939\u094b \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0907\u0938 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0909\u092a\u092f\u094b\u0917 \u092e\u093e\u092e\u0932\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0942\u0932\u094d\u092f-\u0906\u0927\u093e\u0930\u093f\u0924 TAM 80\u201396 \u092e\u093f\u0932\u093f\u092f\u0928 \u092f\u0942\u0930\u094b \u0924\u0915 \u092a\u0939\u0941\u0901\u091a\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0928\u0908 \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u093e\u0901 \u092c\u0928\u093e\u0928\u0947 \u092e\u0947\u0902 \u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947 \u0909\u092a\u092f\u094b\u0917\u0940 \u0939\u0948\u0964 \u0938\u0902\u092c\u0902\u0927 \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u090f\u0906\u0908 \u0915\u094b\u092a\u093e\u092f\u0932\u091f, \u0938\u094d\u0935\u091a\u093e\u0932\u093f\u0924 \u0905\u0928\u0941\u092a\u093e\u0932\u0928 \u0935\u0930\u094d\u0915\u092b\u093c\u094d\u0932\u094b \u0914\u0930 \u092a\u0942\u0930\u094d\u0935\u093e\u0928\u0941\u092e\u093e\u0928\u093e\u0924\u094d\u092e\u0915 \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u0909\u092a\u0915\u0930\u0923 \u0905\u0915\u094d\u0938\u0930 \u0938\u094d\u0925\u093e\u092a\u093f\u0924 \u0906\u0908\u091f\u0940 \u092c\u091c\u091f \u0932\u093e\u0907\u0928\u094b\u0902 \u0938\u0947 \u0935\u0902\u091a\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u0947 \u0906\u0927\u093e\u0930 \u0938\u094d\u0925\u093e\u092a\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092f\u0939 \u092c\u0924\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948 \u0915\u093f \u0906\u092a\u0915\u093e \u0928\u0935\u093e\u091a\u093e\u0930 \u0915\u093f\u0924\u0928\u093e \u092e\u0942\u0932\u094d\u092f \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092e\u0941\u0916\u094d\u092f \u091c\u094b\u0916\u093f\u092e \u0935\u093f\u0937\u092f\u0917\u0924\u0924\u093e \u0939\u0948\u0964 \u092e\u0942\u0932\u094d\u092f \u0905\u0928\u0941\u092e\u093e\u0928 \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0902\u091a\u093e\u0932\u0928 \u0938\u0902\u092c\u0902\u0927\u0940 \u0927\u093e\u0930\u0923\u093e\u0913\u0902 \u092a\u0930 \u0928\u093f\u0930\u094d\u092d\u0930 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u091c\u094b \u0935\u094d\u092f\u093e\u092a\u0915 \u0930\u0942\u092a \u0938\u0947 \u092d\u093f\u0928\u094d\u0928 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0915\u094b \u092c\u0949\u091f\u092e-\u0905\u092a \u0938\u0924\u094d\u092f\u093e\u092a\u0928 \u0915\u0947 \u0938\u093e\u0925 \u092e\u093f\u0932\u093e\u0928\u0947 \u0938\u0947 \u0935\u093f\u0936\u094d\u0935\u0938\u0928\u0940\u092f\u0924\u093e \u092e\u091c\u092c\u0942\u0924 \u0939\u094b\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1.png\" alt=\"\u0907\u0938 \u091b\u0935\u093f \u092e\u0947\u0902 \u090f\u0915 \u0906\u0927\u0941\u0928\u093f\u0915 \u090f\u0928\u093e\u0932\u093f\u091f\u093f\u0915\u094d\u0938 \u0921\u0948\u0936\u092c\u094b\u0930\u094d\u0921 \u0926\u093f\u0916\u093e\u092f\u093e \u0917\u092f\u093e \u0939\u0948, \u091c\u093f\u0938\u092e\u0947\u0902 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u092e\u0947\u091f\u094d\u0930\u093f\u0915\u094d\u0938 \u0914\u0930 \u091a\u093e\u0930\u094d\u091f \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0902, \u091c\u093f\u0928\u094d\u0939\u0947\u0902 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0909\u0928\u0915\u0940 \u092c\u093e\u091c\u093e\u0930 \u0915\u094d\u0937\u092e\u0924\u093e \u0914\u0930 \u0930\u093e\u091c\u0938\u094d\u0935 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0921\u093f\u091c\u093c\u093e\u0907\u0928 \u0915\u093f\u092f\u093e \u0917\u092f\u093e \u0939\u0948\u0964 \u092f\u0939 \u092a\u094d\u0930\u092e\u0941\u0916 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0938\u0902\u0915\u0947\u0924\u0915\u094b\u0902 \u0915\u094b \u0909\u091c\u093e\u0917\u0930 \u0915\u0930\u0924\u093e \u0939\u0948, \u091c\u094b \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0930\u0941\u091d\u093e\u0928\u094b\u0902 \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0914\u0930 \u0938\u0942\u091a\u093f\u0924 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u092c\u0928\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0902\u0964.\" class=\"wp-image-49180\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1.png 1344w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1-300x171.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1-1024x585.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1-768x439.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/df2ad24e-04fd-4edf-9597-c065e27c5382-1-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-segments-and-target-market-identifying-who-makes-up-your-tam\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u0902\u0921 \u0914\u0930 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930: \u092f\u0939 \u092a\u0939\u091a\u093e\u0928\u0928\u093e \u0915\u093f \u0906\u092a\u0915\u0947 TAM \u092e\u0947\u0902 \u0915\u094c\u0928 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-segments-and-target-market-identifying-who-makes-up-your-tam-0\">\u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u0902\u0921 \u0914\u0930 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930: \u092f\u0939 \u092a\u0939\u091a\u093e\u0928\u0928\u093e \u0915\u093f \u0906\u092a\u0915\u0947 TAM \u092e\u0947\u0902 \u0915\u094c\u0928 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A precise understanding of your customer segments and target market is the cornerstone of any credible Total Addressable Market (TAM) analysis. In the business world especially for B2B SaaS and financial services platforms like InvestGlass knowing exactly who your potential customers are enables you to estimate market size, prioritize sales efforts, and develop marketing and sales strategies that drive business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The target market is the specific group of organizations or decision-makers your company aims to serve with its product offerings. Identifying this group requires rigorous market research to gather data on industry needs, regulatory requirements, and buying behaviors. By segmenting the market using criteria such as geography, company size, regulatory status, or technology adoption you can pinpoint the most promising customer segments and tailor your approach to each.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0935\u093f\u092d\u093e\u091c\u0928 \u0915\u0947\u0935\u0932 \u090f\u0915 \u0938\u0948\u0926\u094d\u0927\u093e\u0902\u0924\u093f\u0915 \u0905\u092d\u094d\u092f\u093e\u0938 \u0928\u0939\u0940\u0902 \u0939\u0948; \u092f\u0939 \u0905\u092a\u094d\u0930\u092f\u0941\u0915\u094d\u0924 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u0914\u0930 \u0909\u092d\u0930\u0924\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u094b \u0916\u094b\u091c\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0909\u092a\u0915\u0930\u0923 \u0939\u0948\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, InvestGlass \u0905\u092a\u0928\u0947 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0915\u094b \u0938\u0916\u094d\u0924 \u0921\u0947\u091f\u093e \u0938\u0902\u092a\u094d\u0930\u092d\u0941\u0924\u093e \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0935\u093e\u0932\u0947 \u0938\u094d\u0935\u093f\u0938 \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915\u094b\u0902 \u092a\u0930 \u092f\u093e \u0921\u093f\u091c\u093f\u091f\u0932 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u0938\u092e\u093e\u0927\u093e\u0928\u094b\u0902 \u0915\u0940 \u0924\u0932\u093e\u0936 \u0915\u0930 \u0930\u0939\u0947 \u0905\u0902\u0924\u0930\u0930\u093e\u0937\u094d\u091f\u094d\u0930\u0940\u092f \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u0915\u0947 \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u0930\u094d\u0938 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0915\u0947 \u0935\u093f\u092d\u093e\u091c\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0907\u0938 \u0938\u094d\u0924\u0930 \u0915\u0940 \u0938\u0942\u0915\u094d\u0937\u094d\u092e\u0924\u093e \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948 \u0915\u093f \u0906\u092a\u0915\u093e TAM \u0915\u0947\u0935\u0932 \u0905\u092e\u0942\u0930\u094d\u0924 \u0938\u0902\u092d\u093e\u0935\u0928\u093e\u0913\u0902 \u0915\u094b \u0928\u0939\u0940\u0902 \u092c\u0932\u094d\u0915\u093f \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e\u0913\u0902 \u0915\u094b \u092a\u094d\u0930\u0924\u093f\u092c\u093f\u0902\u092c\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve defined your target market, the next step is to estimate the Serviceable Available Market (SAM) the portion of the total addressable market tam that your company can realistically serve, given your current product capabilities, regulatory approvals, and distribution channels. This is where market research and industry reports become invaluable, helping you gather data on market trends, customer preferences, and the competitive landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930 (SOM) \u0927\u094d\u092f\u093e\u0928 \u0915\u094b \u0914\u0930 \u092d\u0940 \u0938\u0902\u0915\u0940\u0930\u094d\u0923 \u0915\u0930\u0924\u093e \u0939\u0948, \u092f\u0939 SAM \u0915\u0947 \u0909\u0938 \u0939\u093f\u0938\u094d\u0938\u0947 \u0915\u093e \u092a\u094d\u0930\u0924\u093f\u0928\u093f\u0927\u093f\u0924\u094d\u0935 \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u093f\u0938\u0947 \u0906\u092a \u0905\u092a\u0928\u0947 \u092e\u094c\u091c\u0942\u0926\u093e \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u092e\u0949\u0921\u0932 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0928\u093f\u0915\u091f \u092d\u0935\u093f\u0937\u094d\u092f \u092e\u0947\u0902 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 SOM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0947 \u0932\u093f\u090f \u0906\u092a\u0915\u0940 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0938\u094d\u0925\u093f\u0924\u093f, \u092c\u093f\u0915\u094d\u0930\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0928\u0947\u0924\u093e\u0913\u0902 \u0924\u0925\u093e \u0938\u094d\u0925\u093e\u092a\u093f\u0924 \u092a\u094d\u0930\u0924\u093f\u0926\u094d\u0935\u0902\u0926\u094d\u0935\u093f\u092f\u094b\u0902 \u0915\u0940 \u0924\u0941\u0932\u0928\u093e \u092e\u0947\u0902 \u0906\u092a\u0915\u0947 \u0926\u094d\u0935\u093e\u0930\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u093f\u090f \u091c\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u0905\u0928\u0942\u0920\u0947 \u092e\u0942\u0932\u094d\u092f \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935 \u0915\u093e \u0938\u094d\u092a\u0937\u094d\u091f \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u0902\u0921 \u0915\u0947 \u092e\u094c\u0926\u094d\u0930\u093f\u0915 \u092e\u0942\u0932\u094d\u092f \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0915\u0908 \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0901 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964 \u092f\u0939 \u0935\u093f\u0927\u093f \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0924\u0940 \u0939\u0948 \u0915\u093f \u0906\u092a\u0915\u093e \u0938\u092e\u093e\u0927\u093e\u0928 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0915\u093f\u0924\u0928\u093e \u092e\u0942\u0932\u094d\u092f \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 \u0935\u0947 \u0909\u0938 \u092e\u0942\u0932\u094d\u092f \u0915\u0947 \u0932\u093f\u090f \u0915\u093f\u0924\u0928\u093e \u092d\u0941\u0917\u0924\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u094b \u0924\u0948\u092f\u093e\u0930 \u0939\u0948\u0902\u0964 \u0927\u093e\u0930\u093f\u0924 \u092e\u0942\u0932\u094d\u092f \u0914\u0930 \u092d\u0941\u0917\u0924\u093e\u0928 \u0915\u0940 \u0907\u091a\u094d\u091b\u093e \u0915\u094b \u0938\u092e\u091d\u0915\u0930, \u0906\u092a \u0910\u0938\u0940 \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u091c\u094b \u0930\u093e\u091c\u0938\u094d\u0935 \u0905\u0935\u0938\u0930 \u0915\u094b \u0905\u0927\u093f\u0915\u0924\u092e \u0915\u0930\u0947\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0905\u092a\u0947\u0915\u094d\u0937\u093e\u0913\u0902 \u0915\u0947 \u0905\u0928\u0941\u0930\u0942\u092a \u0939\u094b\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bottom up approach is particularly effective for B2B SaaS and fintech companies. By aggregating data from individual customer segments such as the number of regulated banks in a region multiplied by the average annual contract value you can build a more accurate picture of your total addressable market. This method is grounded in real customer data and provides a solid foundation for business strategy and resource allocation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0935\u0948\u0915\u0932\u094d\u092a\u093f\u0915 \u0930\u0942\u092a \u0938\u0947, \u091f\u0949\u092a-\u0921\u093e\u0909\u0928 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0909\u0926\u094d\u092f\u094b\u0917 \u0921\u0947\u091f\u093e \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0930\u093f\u092a\u094b\u0930\u094d\u091f\u094b\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0938\u092e\u0917\u094d\u0930 \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0924\u093e \u0939\u0948, \u092b\u093f\u0930 \u0906\u092a\u0915\u0947 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0938\u0902\u092c\u094b\u0927\u0928\u0940\u092f \u092c\u093e\u091c\u093e\u0930 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092b\u093c\u093f\u0932\u094d\u091f\u0930 \u0932\u093e\u0917\u0942 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0939\u093e\u0932\u093e\u0902\u0915\u093f \u092f\u0939 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e\u0913\u0902 \u0915\u093e \u0909\u091a\u094d\u091a-\u0938\u094d\u0924\u0930\u0940\u092f \u0905\u0935\u0932\u094b\u0915\u0928 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948, \u092f\u0939 \u092c\u0949\u091f\u092e-\u0905\u092a \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0914\u0930 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0938\u0947 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f\u092f\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u092f\u094b\u091c\u0928 \u092e\u0947\u0902 \u0938\u092c\u0938\u0947 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0939\u094b\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, identifying and understanding your customer segments and target market is essential for capturing market share and achieving sustainable business growth. By leveraging market segmentation, value theory, and robust market research, companies like InvestGlass can uncover new revenue opportunities, adapt to shifting market dynamics, and develop sales strategies that resonate with the most promising customer segments whether in established regions or emerging international markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s fast-evolving business environment, a data-driven approach to customer segmentation and TAM analysis is not just a best practice it\u2019s a competitive necessity. By continuously refining your understanding of the addressable market and aligning your business model to the needs of your target market, you position your company to capture a greater share of the total addressable and serviceable obtainable market, driving both immediate and long-term business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-total-addressable-market-examples-including-a-wealthtech-case\">\u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0909\u0926\u093e\u0939\u0930\u0923 (\u090f\u0915 \u0935\u0947\u0932\u094d\u0925\u091f\u0947\u0915 \u092e\u093e\u092e\u0932\u0947 \u0938\u0939\u093f\u0924)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0909\u0926\u093e\u0939\u0930\u0923 \u0905\u092e\u0942\u0930\u094d\u0924 TAM \u0905\u0935\u0927\u093e\u0930\u0923\u093e\u0913\u0902 \u0915\u094b \u0915\u094d\u0930\u093f\u092f\u093e\u0928\u094d\u0935\u093f\u0924 \u092f\u094b\u0917\u094d\u092f \u0922\u093e\u0901\u091a\u094b\u0902 \u092e\u0947\u0902 \u092c\u0926\u0932 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902\u0964 \u0905\u0928\u094d\u092f \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0926\u094d\u0935\u093e\u0930\u093e \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u0947 \u0924\u0930\u0940\u0915\u094b\u0902 \u0915\u094b \u0926\u0947\u0916\u0928\u0947 \u0938\u0947 \u0906\u092a \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0917\u0932\u0924\u093f\u092f\u094b\u0902 \u0938\u0947 \u092c\u091a \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0938\u0930\u094d\u0935\u094b\u0924\u094d\u0924\u092e \u092a\u094d\u0930\u0925\u093e\u0913\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092a\u094d\u0930\u0938\u093f\u0926\u094d\u0927 Airbnb \u092a\u093f\u091a \u0921\u0947\u0915 \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0947\u0902\u0964 \u0936\u0941\u0930\u0941\u0906\u0924\u0940 \u0928\u093f\u0935\u0947\u0936\u0915\u094b\u0902 \u0915\u094b \u090f\u0915 TAM \u0926\u093f\u0916\u093e\u092f\u093e \u0917\u092f\u093e \u0925\u093e \u091c\u093f\u0938\u092e\u0947\u0902 \u0939\u094b\u091f\u0932 \u092c\u0941\u0915\u093f\u0902\u0917, \u091b\u0941\u091f\u094d\u091f\u093f\u092f\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0915\u093f\u0930\u093e\u090f \u092a\u0930 \u0930\u0939\u0928\u0947 \u0915\u0940 \u091c\u0917\u0939 \u0914\u0930 \u0935\u0948\u0915\u0932\u094d\u092a\u093f\u0915 \u0906\u0935\u093e\u0938 \u0915\u094b \u092e\u093f\u0932\u093e\u0915\u0930 \u090f\u0915 \u0935\u093f\u0936\u093e\u0932 \u0905\u0935\u0938\u0930 \u092a\u094d\u0930\u0938\u094d\u0924\u0941\u0924 \u0915\u093f\u092f\u093e \u0917\u092f\u093e \u0925\u093e\u0964 \u0907\u0938 \u0930\u0942\u092a\u0930\u0947\u0916\u093e \u0928\u0947 \u0909\u0924\u094d\u092a\u093e\u0926-\u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0915\u0942\u0932\u0924\u093e \u092a\u0942\u0930\u0940 \u0924\u0930\u0939 \u0938\u093f\u0926\u094d\u0927 \u0939\u094b\u0928\u0947 \u0938\u0947 \u092a\u0939\u0932\u0947 \u0939\u0940 \u092b\u0902\u0921\u093f\u0902\u0917 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0940\u0964 \u0938\u0940\u0916: \u0905\u092a\u0928\u0947 TAM \u0915\u094b \u0915\u0947\u0935\u0932 \u0909\u0938 \u0936\u094d\u0930\u0947\u0923\u0940 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0928 \u092c\u0928\u093e\u090f\u0902 \u091c\u093f\u0938\u092e\u0947\u0902 \u0906\u092a \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u092c\u0932\u094d\u0915\u093f \u0909\u0938 \u0938\u092e\u0938\u094d\u092f\u093e \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092c\u0928\u093e\u090f\u0902 \u091c\u093f\u0938\u0947 \u0906\u092a \u0939\u0932 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u092c InvestGlass \u0938\u0947 \u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u090f\u0915 \u0935\u093f\u0938\u094d\u0924\u0943\u0924 B2B SaaS \u0909\u0926\u093e\u0939\u0930\u0923 \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0947\u0902\u0964 \u0932\u0915\u094d\u0937\u094d\u092f \u201c\u092f\u0942\u0930\u094b\u092a\u0940\u092f \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915\u094b\u0902 \u0914\u0930 \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u0930\u094d\u0938 \u0915\u0947 \u0932\u093f\u090f \u0938\u094d\u0935\u093f\u0938-\u0939\u094b\u0938\u094d\u091f\u0947\u0921 CRM \u0914\u0930 \u0921\u093f\u091c\u093f\u091f\u0932 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e\u201d \u0915\u0947 \u0932\u093f\u090f TAM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u093e \u0939\u0948\u0964\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0928\u0940\u091a \u0938\u0947 \u090a\u092a\u0930 \u0915\u0947 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0938\u0947 \u0936\u0941\u0930\u0941\u0906\u0924 \u0915\u0930\u0947\u0902\u0964 \u0909\u0926\u094d\u092f\u094b\u0917 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0914\u0930 \u0928\u093f\u092f\u093e\u092e\u0915 \u092b\u093e\u0907\u0932\u093f\u0902\u0917\u094d\u0938 \u0938\u0947 \u092a\u0924\u093e \u091a\u0932\u0924\u093e \u0939\u0948 \u0915\u093f \u0938\u094d\u0935\u093f\u091f\u094d\u091c\u093c\u0930\u0932\u0948\u0902\u0921, \u091c\u0930\u094d\u092e\u0928\u0940, \u0911\u0938\u094d\u091f\u094d\u0930\u093f\u092f\u093e, \u092b\u094d\u0930\u093e\u0902\u0938 \u0914\u0930 \u092c\u0947\u0928\u0947\u0932\u0915\u094d\u0938 \u092e\u0947\u0902 \u0932\u0917\u092d\u0917 4,200 \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915, \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u0930 \u0914\u0930 \u0938\u094d\u0935\u0924\u0902\u0924\u094d\u0930 \u092a\u0930\u093f\u0938\u0902\u092a\u0924\u094d\u0924\u093f \u092a\u094d\u0930\u092c\u0902\u0927\u0915 \u0915\u093e\u0930\u094d\u092f\u0930\u0924 \u0939\u0948\u0902\u0964 \u0907\u0928\u094d\u0939\u0947\u0902 \u0906\u0915\u093e\u0930 \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930 \u0935\u093f\u092d\u093e\u091c\u093f\u0924 \u0915\u0930\u0947\u0902:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>\u0916\u0902\u0921<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0917\u093f\u0928\u0924\u0940<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0914\u0938\u0924 ACV<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>TAM \u0916\u0902\u0921<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u092c\u0921\u093c\u0947 \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915 (&gt;10 \u0905\u0930\u092c \u092f\u0942\u0930\u094b \u090f\u092f\u0942\u090f\u092e)<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>150<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u20ac180,000<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u092f\u0942\u0930\u094b 27 \u092e\u093f\u0932\u093f\u092f\u0928<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u092e\u0927\u094d\u092f\u092e \u0906\u0915\u093e\u0930 \u0915\u0947 \u0927\u0928 \u092a\u094d\u0930\u092c\u0902\u0927\u0915<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>850<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u20ac55,000<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u20ac46.75 \u092e\u093f\u0932\u093f\u092f\u0928<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u092c\u0941\u091f\u093f\u0915 \u0938\u0932\u093e\u0939\u0915\u093e\u0930 \u092b\u0930\u094d\u092e\u0947\u0902<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>3,200<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u092f\u0942\u0930\u094b 18,000<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>\u20ac57.6 \u092e\u093f\u0932\u093f\u092f\u0928<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u0915\u0941\u0932<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><strong>4,200<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><\/td><td colspan=\"1\" rowspan=\"1\"><p><strong>\u092f\u0942\u0930\u094b 131.35 \u092e\u093f\u0932\u093f\u092f\u0928<\/strong><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0932\u0917\u092d\u0917 131 \u092e\u093f\u0932\u093f\u092f\u0928 \u092f\u0942\u0930\u094b \u0915\u093e \u092f\u0939 \u092c\u0949\u091f\u092e-\u0905\u092a \u091f\u0940\u090f\u090f\u092e \u0907\u0938 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u092c\u093e\u091c\u093e\u0930 \u0916\u0902\u0921 \u0915\u0947 \u0932\u093f\u090f \u0915\u0941\u0932 \u092c\u093e\u091c\u093e\u0930 \u092e\u093e\u0902\u0917 \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAM \u0915\u0940 \u0913\u0930 \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092b\u093c\u093f\u0932\u094d\u091f\u0930 \u0932\u093e\u0917\u0942 \u0915\u0930\u0947\u0902\u0964  \u0936\u093e\u092f\u0926 \u0907\u0928\u092e\u0947\u0902 \u0938\u0947 \u0915\u0947\u0935\u0932 60% \u092b\u0930\u094d\u092e\u0947\u0902 \u0938\u094d\u0935\u093f\u0938 \u0921\u0947\u091f\u093e \u0938\u0902\u092a\u094d\u0930\u092d\u0941\u0924\u093e \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0947\u0924\u0940 \u0939\u0948\u0902 \u092f\u093e \u0911\u0928-\u092a\u094d\u0930\u093f\u092e\u093e\u0907\u091c\u093c \u0939\u094b\u0938\u094d\u091f\u093f\u0902\u0917 \u0935\u093f\u0915\u0932\u094d\u092a\u094b\u0902 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0930\u0916\u0924\u0940 \u0939\u0948\u0902\u0964  \u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 EUR 79 \u092e\u093f\u0932\u093f\u092f\u0928 \u0924\u0915 \u0938\u0902\u0915\u0941\u091a\u093f\u0924 \u0939\u094b \u091c\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOM \u0915\u0947 \u0932\u093f\u090f, \u092a\u093e\u0902\u091a \u0935\u0930\u094d\u0937\u094b\u0902 \u092e\u0947\u0902 \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930\u0947\u0902\u0964 \u092e\u091c\u092c\u0942\u0924 \u0928\u093f\u0937\u094d\u092a\u093e\u0926\u0928 \u0914\u0930 Salesforce \u0924\u0925\u093e HubSpot \u0938\u0947 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e \u0915\u094b \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0924\u0947 \u0939\u0941\u090f, SAM \u0915\u093e 8\u201312% \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u093e \u092e\u0939\u0924\u094d\u0935\u093e\u0915\u093e\u0902\u0915\u094d\u0937\u0940 \u0932\u0947\u0915\u093f\u0928 \u0938\u0902\u092d\u0935 \u0939\u0948\u0964 \u0907\u0938\u0938\u0947 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0906\u0935\u0930\u094d\u0924\u0940 \u0930\u093e\u091c\u0938\u094d\u0935 \u092e\u0947\u0902 EUR 6.3 \u0938\u0947 EUR 9.5 \u092e\u093f\u0932\u093f\u092f\u0928 \u0915\u093e SOM \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0939\u094b\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0924\u092c \u0905\u092a\u0928\u0947 \u0938\u094d\u0935\u092f\u0902 \u0915\u0947 \u0921\u0948\u0936\u092c\u094b\u0930\u094d\u0921\u094d\u0938 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0907\u0928 \u092c\u0947\u0902\u091a\u092e\u093e\u0930\u094d\u0915 \u0915\u0947 \u0916\u093f\u0932\u093e\u092b \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0930\u093e\u091c\u0938\u094d\u0935 \u0915\u0940 \u0928\u093f\u0917\u0930\u093e\u0928\u0940 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0911\u091f\u094b\u092e\u0947\u0936\u0928 \u0905\u092d\u093f\u092f\u093e\u0928 TAM \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u092e\u0947\u0902 \u092a\u0939\u091a\u093e\u0928\u0947 \u0917\u090f \u0938\u092c\u0938\u0947 \u0906\u0936\u093e\u091c\u0928\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u0902\u0921\u094b\u0902 \u0915\u094b \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u092c\u093f\u0915\u094d\u0930\u0940 \u092a\u094d\u0930\u092f\u093e\u0938 \u0909\u091a\u094d\u091a\u0924\u092e \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u0935\u093e\u0932\u0947 \u0916\u093e\u0924\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u0930\u0947\u0916\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-mistakes-and-pitfalls-in-tam-analysis\">TAM \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u092e\u0947\u0902 \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0917\u0932\u0924\u093f\u092f\u093e\u0901 \u0914\u0930 \u091c\u093e\u0932<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0915\u094b \u0905\u0915\u094d\u0938\u0930 \u0917\u0932\u0924 \u0938\u092e\u091d\u093e \u092f\u093e \u0917\u0932\u0924 \u0924\u0930\u0940\u0915\u0947 \u0938\u0947 \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0909\u092e\u094d\u092e\u0940\u0926\u0947\u0902 \u092c\u0922\u093c \u091c\u093e\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928 \u0917\u0932\u0924 \u091c\u0917\u0939 \u0906\u0935\u0902\u091f\u093f\u0924 \u0939\u094b \u091c\u093e\u0924\u0947 \u0939\u0948\u0902\u0964 \u0907\u0928 \u0915\u092e\u093f\u092f\u094b\u0902 \u0915\u094b \u092a\u0939\u091a\u093e\u0928\u0928\u0947 \u0938\u0947 \u0906\u092a \u0905\u0927\u093f\u0915 \u0935\u093f\u0936\u094d\u0935\u0938\u0928\u0940\u092f \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u092a\u0942\u0930\u0947 \u092c\u093e\u091c\u093e\u0930 \u0915\u094b \u0917\u093f\u0928\u0915\u0930 \u0905\u0924\u093f\u0936\u092f\u094b\u0915\u094d\u0924\u093f \u0915\u0930\u0928\u093e\u0964.<\/strong> \u090f\u0915 \u0906\u092e \u0917\u0932\u0924\u0940 \u092f\u0939 \u0939\u0948 \u0915\u093f \u0906\u092a \u092a\u0942\u0930\u0947 \u0935\u0948\u0936\u094d\u0935\u093f\u0915 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0947\u0935\u093e\u0913\u0902 \u0915\u0947 \u092c\u093e\u091c\u093e\u0930 \u0915\u094b \u0905\u092a\u0928\u093e TAM \u092e\u093e\u0928 \u0932\u0947\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0926\u093f \u0906\u092a \u092f\u0942\u0930\u094b\u092a\u0940\u092f \u092c\u0948\u0902\u0915\u094b\u0902 \u0915\u094b \u0905\u0928\u0941\u092a\u093e\u0932\u0928 \u0938\u0949\u092b\u093c\u094d\u091f\u0935\u0947\u092f\u0930 \u092c\u0947\u091a\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0906\u092a\u0915\u093e TAM 600 \u0905\u0930\u092c \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0921\u0949\u0932\u0930 \u0915\u093e \u0935\u0948\u0936\u094d\u0935\u093f\u0915 \u092c\u0948\u0902\u0915\u093f\u0902\u0917 \u0906\u0908\u091f\u0940 \u092c\u093e\u091c\u093e\u0930 \u0928\u0939\u0940\u0902 \u0939\u0948\u0964 \u092f\u0939 \u0906\u092a\u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u092a\u094d\u0930\u0938\u094d\u0924\u093e\u0935\u094b\u0902 \u0914\u0930 \u092d\u094c\u0917\u094b\u0932\u093f\u0915 \u092a\u0939\u0941\u0902\u091a \u0938\u0947 \u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0909\u092a-\u092c\u093e\u091c\u093e\u0930 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0928\u093f\u092f\u093e\u092e\u0915 \u092a\u094d\u0930\u0924\u093f\u092c\u0902\u0927\u094b\u0902 \u0915\u0940 \u0905\u0928\u0926\u0947\u0916\u0940 \u0915\u0930\u0928\u093e\u0964.<\/strong> \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u093f\u0924 \u0909\u0926\u094d\u092f\u094b\u0917\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f, TAM \u0915\u094b \u0905\u0928\u0941\u092a\u093e\u0932\u0928 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u093e \u0927\u094d\u092f\u093e\u0928 \u0930\u0916\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964 FINMA \u092f\u093e FCA \u092a\u094d\u0930\u092e\u093e\u0923\u092a\u0924\u094d\u0930\u094b\u0902 \u0915\u0947 \u092c\u093f\u0928\u093e \u0915\u094b\u0908 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0930\u0942\u092a \u0938\u0947 \u0938\u094d\u0935\u093f\u0938 \u092f\u093e \u092f\u0942\u0915\u0947 \u092c\u0948\u0902\u0915\u094b\u0902 \u0915\u094b \u0938\u0947\u0935\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0928\u0939\u0940\u0902 \u0915\u0930 \u0938\u0915\u0924\u093e\u0964 InvestGlass \u0915\u0940 \u0938\u094d\u0935\u093f\u0938 \u0921\u0947\u091f\u093e \u0938\u0902\u092a\u094d\u0930\u092d\u0941\u0924\u093e \u0938\u094d\u0925\u093f\u0924\u093f \u0909\u0928 \u0938\u0902\u0938\u094d\u0925\u093e\u0928\u094b\u0902 \u092e\u0947\u0902 \u0907\u0938\u0915\u093e SAM \u092c\u0922\u093c\u093e\u0924\u0940 \u0939\u0948 \u091c\u093f\u0928\u094d\u0939\u0947\u0902 \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0915\u094d\u0932\u093e\u0909\u0921 \u092a\u094d\u0930\u0926\u093e\u0924\u093e\u0913\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u0947 \u0938\u0947 \u092a\u094d\u0930\u0924\u093f\u092c\u0902\u0927\u093f\u0924 \u0915\u093f\u092f\u093e \u0917\u092f\u093e \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u092f\u0939\u0940 \u0915\u093e\u0930\u0915 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u0928\u093f\u092f\u093e\u092e\u0915 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e\u0913\u0902 \u0935\u093e\u0932\u0947 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 TAM \u0915\u094b \u0938\u0940\u092e\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0917\u094d\u0930\u093e\u0939\u0915 \u092a\u094d\u0930\u0915\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u0938\u092e\u093e\u0928 ACV \u092e\u093e\u0928\u0924\u0947 \u0939\u0941\u090f\u0964.<\/strong> \u090f\u0902\u091f\u0930\u092a\u094d\u0930\u093e\u0907\u091c \u092c\u0948\u0902\u0915 \u092c\u0941\u091f\u0940\u0915 \u0938\u0932\u093e\u0939\u0915\u093e\u0930\u094b\u0902 \u0915\u0940 \u0924\u0941\u0932\u0928\u093e \u092e\u0947\u0902 \u0928\u093e\u091f\u0915\u0940\u092f \u0930\u0942\u092a \u0938\u0947 \u0905\u0927\u093f\u0915 \u092d\u0941\u0917\u0924\u093e\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u0938\u092d\u0940 \u0916\u0902\u0921\u094b\u0902 \u092e\u0947\u0902 \u090f\u0915 \u0939\u0940 \u0914\u0938\u0924 \u0930\u093e\u091c\u0938\u094d\u0935 \u0906\u0902\u0915\u0921\u093c\u0947 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u0947 \u0938\u0947 TAM \u0935\u093f\u0915\u0943\u0924 \u0939\u094b \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u092c\u093e\u091c\u093e\u0930 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0914\u0930 \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u092e\u0947\u0902 \u0905\u0902\u0924\u0930 \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u0938\u094d\u0924\u0930\u092c\u0926\u094d\u0927 \u092e\u0949\u0921\u0932 \u092c\u0928\u093e\u090f\u0901\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0938\u0924\u094d\u092f\u093e\u092a\u0928 \u0915\u0947 \u092c\u093f\u0928\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0915 \u0915\u0947 \u092e\u0941\u0916\u094d\u092f \u0906\u0902\u0915\u0921\u093c\u094b\u0902 \u0915\u0940 \u0928\u0915\u0932 \u0915\u0930\u0928\u093e\u0964.<\/strong> \u092c\u093e\u091c\u093e\u0930 \u0930\u093f\u092a\u094b\u0930\u094d\u091f\u0947\u0902 \u0905\u0915\u094d\u0938\u0930 \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u094b\u0902 \u0915\u094b \u0935\u094d\u092f\u093e\u092a\u0915 \u0930\u0942\u092a \u0938\u0947 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964 \u201c\u0935\u0948\u0936\u094d\u0935\u093f\u0915 CRM \u092c\u093e\u091c\u093e\u0930\u201d \u0915\u093e 80 \u0905\u0930\u092c \u0905\u092e\u0947\u0930\u093f\u0915\u0940 \u0921\u0949\u0932\u0930 \u0915\u093e \u0906\u0902\u0915\u0921\u093c\u093e \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u0905\u0928\u0941\u092a\u094d\u0930\u092f\u094b\u0917\u094b\u0902, \u091b\u094b\u091f\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0909\u092a\u0915\u0930\u0923\u094b\u0902 \u0914\u0930 \u0909\u0926\u094d\u092f\u092e \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0915\u094b \u0936\u093e\u092e\u093f\u0932 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0915\u0947\u0935\u0932 \u090f\u0915 \u0905\u0902\u0936 \u0935\u093f\u0928\u093f\u092f\u092e\u093f\u0924 \u0938\u0902\u092a\u0924\u094d\u0924\u093f \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0915\u094b \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0939\u092e\u0947\u0936\u093e \u092e\u0941\u0916\u094d\u092f \u0906\u0902\u0915\u0921\u093c\u094b\u0902 \u0915\u094b \u0905\u092a\u0928\u0947 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u092c\u093e\u091c\u093e\u0930 \u0916\u0902\u0921 \u092e\u0947\u0902 \u0935\u093f\u092d\u093e\u091c\u093f\u0924 \u0915\u0930\u0947\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM \u0915\u094b \u0938\u094d\u0925\u093f\u0930 \u092e\u093e\u0928\u0915\u0930\u0964.<\/strong> \u092c\u093e\u091c\u093c\u093e\u0930 \u0928\u093f\u092f\u093e\u092e\u0915, \u092a\u094d\u0930\u094c\u0926\u094d\u092f\u094b\u0917\u093f\u0915\u0940 \u0905\u092a\u0928\u093e\u0928\u0947 \u0914\u0930 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0935\u093f\u0915\u0938\u093f\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964 MiFID II \u0915\u0947 \u092c\u093e\u0926, \u092f\u0942\u0930\u094b\u092a \u092e\u0947\u0902 \u0905\u0928\u0941\u092a\u093e\u0932\u0928-\u090f\u0915\u0940\u0915\u0943\u0924 CRM \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0915\u0940 \u092e\u093e\u0902\u0917 \u092e\u0947\u0902 \u0909\u091b\u093e\u0932 \u0906\u092f\u093e\u0964 \u092e\u0927\u094d\u092f \u092a\u0942\u0930\u094d\u0935\u0940 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u0928\u090f \u0921\u0947\u091f\u093e \u0928\u093f\u0935\u093e\u0938 \u0928\u093f\u092f\u092e \u092a\u0939\u0932\u0947 \u0938\u0947 \u0905\u0928\u091b\u0941\u090f \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u0915\u094b \u0916\u094b\u0932 \u0930\u0939\u0947 \u0939\u0948\u0902\u0964 TAM \u0905\u0928\u0941\u092e\u093e\u0928\u094b\u0902 \u0915\u094b \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0930\u0942\u092a \u0938\u0947 \u092f\u093e \u092a\u094d\u0930\u092e\u0941\u0916 \u092c\u093e\u091c\u093e\u0930 \u092c\u0926\u0932\u093e\u0935\u094b\u0902 \u0915\u0947 \u092c\u093e\u0926 \u0905\u092a\u0921\u0947\u091f \u0915\u0930\u0947\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0935\u093f\u0915\u094d\u091f\u094b\u0930\u093f\u092f\u093e \u0915\u0940 \u0935\u093f\u0918\u091f\u0928\u0915\u093e\u0930\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u093e \u0915\u092e \u0906\u0915\u0932\u0928\u0964.<\/strong> \u0907\u0938\u0915\u0947 \u0935\u093f\u092a\u0930\u0940\u0924, \u0915\u0941\u091b \u091f\u0940\u092e\u0947\u0902 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u092a\u0930 \u092c\u0939\u0941\u0924 \u0905\u0927\u093f\u0915 \u0928\u093f\u0930\u094d\u092d\u0930 \u0939\u094b \u091c\u093e\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0909\u092d\u0930\u0924\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u094b \u091a\u0942\u0915 \u091c\u093e\u0924\u0940 \u0939\u0948\u0902\u0964 \u090f\u0906\u0908-\u092a\u094d\u0930\u0925\u092e \u0915\u094d\u0932\u093e\u0907\u0902\u091f \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u0914\u0930 \u0938\u094d\u0935\u091a\u093e\u0932\u093f\u0924 \u0915\u0947\u0935\u093e\u0908\u0938\u0940 \u092a\u0942\u0930\u0940 \u0924\u0930\u0939 \u0938\u0947 \u0928\u090f \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e\u090f\u0901 \u0909\u0924\u094d\u092a\u0928\u094d\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u091c\u093f\u0928\u094d\u0939\u0947\u0902 \u092a\u093e\u0930\u0902\u092a\u0930\u093f\u0915 \u0906\u0908\u091f\u0940 \u092c\u091c\u091f \u0936\u094d\u0930\u0947\u0923\u093f\u092f\u093e\u0901 \u0936\u093e\u092e\u093f\u0932 \u0928\u0939\u0940\u0902 \u0915\u0930\u0924\u0940\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0917\u094d\u0930\u093e\u0939\u0915 \u092c\u093e\u0939\u0930\u0940 \u0909\u0926\u094d\u092f\u094b\u0917 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0915\u094b \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917, \u0915\u0947\u0935\u093e\u0908\u0938\u0940 \u0914\u0930 \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0938\u0947 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0921\u0947\u091f\u093e \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u092f\u094b\u091c\u093f\u0924 \u0915\u0930\u0915\u0947 \u0907\u0928 \u0915\u092e\u093f\u092f\u094b\u0902 \u0915\u094b \u0915\u092e \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0939 TAM \u0915\u094b \u0938\u0948\u0926\u094d\u0927\u093e\u0902\u0924\u093f\u0915 \u0927\u093e\u0930\u0923\u093e\u0913\u0902 \u0915\u0947 \u092c\u091c\u093e\u092f \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u094d\u092f\u0935\u0939\u093e\u0930 \u092a\u0930 \u0906\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-tam-in-strategic-and-operational-planning\">\u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0914\u0930 \u092a\u0930\u093f\u091a\u093e\u0932\u0928 \u092f\u094b\u091c\u0928\u093e \u092e\u0947\u0902 TAM \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0948\u0938\u0947 \u0915\u0930\u0947\u0902<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0947\u0935\u0932 \u0924\u092d\u0940 \u092e\u0942\u0932\u094d\u092f \u0938\u0943\u091c\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u092c \u0907\u0938\u0947 \u0920\u094b\u0938 \u0928\u093f\u0930\u094d\u0923\u092f\u094b\u0902 \u0938\u0947 \u091c\u094b\u0921\u093c\u093e \u091c\u093e\u090f\u0964 \u0938\u0930\u094d\u0935\u0936\u094d\u0930\u0947\u0937\u094d\u0920 \u091f\u0940\u092e\u0947\u0902 \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0915\u094b \u0909\u0924\u094d\u092a\u093e\u0926 \u0930\u094b\u0921\u092e\u0948\u092a, \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0921\u093f\u091c\u093e\u0907\u0928, \u0915\u094b\u091f\u093e \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0914\u0930 \u092a\u0942\u0902\u091c\u0940 \u0906\u0935\u0902\u091f\u0928 \u092e\u0947\u0902 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SaaS \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0901 \u0914\u0930 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0902\u0938\u094d\u0925\u093e\u0928 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u092d\u094c\u0917\u094b\u0932\u093f\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0914\u0930 \u0935\u0930\u094d\u091f\u093f\u0915\u0932 \u0915\u0947 \u0932\u093f\u090f \u0930\u093e\u091c\u0938\u094d\u0935 \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0939\u0947\u0924\u0941 TAM \u0914\u0930 SAM \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0926\u093f \u091c\u0930\u094d\u092e\u0928 \u0935\u0947\u0932\u094d\u0925 \u092e\u0948\u0928\u0947\u091c\u0930\u094d\u0938 \u0915\u0947 \u0932\u093f\u090f \u0906\u092a\u0915\u093e TAM 25 \u092e\u093f\u0932\u093f\u092f\u0928 \u092f\u0942\u0930\u094b \u0939\u0948 \u0914\u0930 \u0906\u092a \u0924\u0940\u0928 \u0935\u0930\u094d\u0937\u094b\u0902 \u092e\u0947\u0902 10% SOM \u0915\u093e \u0932\u0915\u094d\u0937\u094d\u092f \u0930\u0916\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0906\u092a \u0906\u0935\u0936\u094d\u092f\u0915 \u092a\u093e\u0907\u092a\u0932\u093e\u0907\u0928, \u0930\u0942\u092a\u093e\u0902\u0924\u0930\u0923 \u0926\u0930\u094b\u0902 \u0914\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u0930\u094d\u092e\u091a\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u0940 \u0938\u0902\u0916\u094d\u092f\u093e \u0915\u0947 \u0932\u093f\u090f \u0909\u0932\u094d\u091f\u093e \u0917\u0923\u0928\u093e \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0940\u0906\u0930\u090f\u092e \u0915\u0947 \u092d\u0940\u0924\u0930 \u0938\u0940\u0927\u0947 TAM \u0921\u0947\u091f\u093e \u0915\u094b \u0935\u093f\u092d\u093e\u091c\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0916\u093e\u0924\u094b\u0902 \u0915\u094b \u0926\u0947\u0936, \u0932\u093e\u0907\u0938\u0947\u0902\u0938 \u092a\u094d\u0930\u0915\u093e\u0930, \u0928\u093f\u092f\u093e\u092e\u0915 \u0935\u094d\u092f\u0935\u0938\u094d\u0925\u093e \u092f\u093e AUM \u0938\u094d\u0924\u0930 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092b\u093c\u093f\u0932\u094d\u091f\u0930 \u0915\u0930\u0947\u0902\u0964 \u092b\u093f\u0930 \u0909\u091a\u094d\u091a\u0924\u092e \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u0935\u093e\u0932\u0947 \u0938\u092e\u0942\u0939\u094b\u0902 \u0915\u0940 \u0913\u0930 \u092a\u0939\u0941\u0902\u091a \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0947\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0911\u091f\u094b\u092e\u0947\u0936\u0928 \u092f\u093e\u0924\u094d\u0930\u093e\u0913\u0902 \u0915\u094b \u0938\u0902\u0930\u0947\u0916\u093f\u0924 \u0915\u0930\u0947\u0902\u0964 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u0915\u093f \u092c\u093f\u0915\u094d\u0930\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0938\u092c\u0938\u0947 \u0906\u0915\u0930\u094d\u0937\u0915 \u0916\u0902\u0921\u094b\u0902 \u092e\u0947\u0902 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u092a\u0930 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0939\u094b\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u0915 \u0914\u0930 \u0938\u0902\u092c\u0902\u0927 \u092a\u094d\u0930\u092c\u0902\u0927\u0915 TAM \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0935\u0930\u094d\u091f\u093f\u0915\u0932\u094d\u0938 \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0947 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0926\u093f \u0938\u094d\u0935\u0924\u0902\u0924\u094d\u0930 \u092a\u0930\u093f\u0938\u0902\u092a\u0924\u094d\u0924\u093f \u092a\u094d\u0930\u092c\u0902\u0927\u0915 TAM \u0915\u093e 40% \u092a\u094d\u0930\u0924\u093f\u0928\u093f\u0927\u093f\u0924\u094d\u0935 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u0932\u0947\u0915\u093f\u0928 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u0930\u093e\u091c\u0938\u094d\u0935 \u0915\u093e \u0915\u0947\u0935\u0932 15% \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u0948, \u0924\u094b \u092f\u0939 \u0905\u0902\u0924\u0930 \u0915\u092e \u092a\u094d\u0930\u0935\u0947\u0936\u093f\u0924 \u0935\u093f\u0915\u093e\u0938 \u0905\u0935\u0938\u0930 \u0915\u093e \u0938\u0902\u0915\u0947\u0924 \u0926\u0947\u0924\u093e \u0939\u0948\u0964 InvestGlass \u0907\u0928 \u092e\u0947\u091f\u094d\u0930\u093f\u0915\u094d\u0938 \u0915\u094b \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0938\u092e\u092f \u092e\u0947\u0902 \u091f\u094d\u0930\u0948\u0915 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u091f\u0940\u092e\u0947\u0902 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0915\u0947 \u092c\u091c\u093e\u092f \u0924\u094d\u0930\u0948\u092e\u093e\u0938\u093f\u0915 \u0930\u0942\u092a \u0938\u0947 \u0932\u0915\u094d\u0937\u094d\u092f \u0938\u092e\u093e\u092f\u094b\u091c\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u091c\u094b\u0916\u093f\u092e \u0914\u0930 \u0905\u0928\u0941\u092a\u093e\u0932\u0928 \u091f\u0940\u092e\u0947\u0902 \u092d\u0940 TAM \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0938\u0947 \u0932\u093e\u092d\u093e\u0928\u094d\u0935\u093f\u0924 \u0939\u094b\u0924\u0940 \u0939\u0948\u0902\u0964 \u092f\u0939 \u0938\u092e\u091d\u0928\u093e \u0915\u093f \u0915\u094c\u0928 \u0938\u0947 \u0928\u093f\u092f\u093e\u092e\u0915 \u0922\u093e\u0901\u091a\u0947 \u0938\u092c\u0938\u0947 \u092c\u0921\u093c\u0947 SAM \u0915\u094b \u0905\u0928\u0932\u0949\u0915 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u0909\u0924\u094d\u092a\u093e\u0926 \u0935\u093f\u0915\u093e\u0938 \u0915\u094b \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0947\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092f\u0926\u093f \u0932\u0915\u094d\u091c\u093c\u092e\u092c\u0930\u094d\u0917 \u0915\u0940 \u0928\u093f\u092f\u093e\u092e\u0915 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0915\u093e \u0938\u092e\u0930\u094d\u0925\u0928 \u0905\u0924\u093f\u0930\u093f\u0915\u094d\u0924 20 \u092e\u093f\u0932\u093f\u092f\u0928 \u092f\u0942\u0930\u094b \u0915\u0947 SAM \u0915\u094b \u0916\u094b\u0932\u0924\u093e \u0939\u0948, \u0924\u094b \u0909\u0938 \u0928\u093f\u0935\u0947\u0936 \u0915\u094b \u091b\u094b\u091f\u0947 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u0915\u0940 \u0924\u0941\u0932\u0928\u093e \u092e\u0947\u0902 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0926\u0940 \u091c\u093e \u0938\u0915\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0915\u094b \u0928\u093f\u092f\u092e\u093f\u0924 \u092f\u094b\u091c\u0928\u093e \u091a\u0915\u094d\u0930\u094b\u0902 \u0915\u094b \u0938\u0902\u091a\u093e\u0932\u093f\u0924 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f: \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u092c\u091c\u091f\u093f\u0902\u0917, \u0924\u0940\u0928-\u0935\u0930\u094d\u0937\u0940\u092f \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e\u090f\u0901, \u0914\u0930 \u092e\u0927\u094d\u092f \u092a\u0942\u0930\u094d\u0935 \u092f\u093e \u090f\u0936\u093f\u092f\u093e \u091c\u0948\u0938\u0947 \u0905\u0902\u0924\u0930\u0930\u093e\u0937\u094d\u091f\u094d\u0930\u0940\u092f \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930\u0928\u0947 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u092c\u094b\u0930\u094d\u0921-\u0938\u094d\u0924\u0930\u0940\u092f \u091a\u0930\u094d\u091a\u093e\u090f\u0901\u0964 InvestGlass \u0921\u0948\u0936\u092c\u094b\u0930\u094d\u0921 \u0907\u0938 \u0921\u0947\u091f\u093e \u0915\u094b \u092e\u0948\u0928\u094d\u092f\u0941\u0905\u0932 \u0938\u094d\u092a\u094d\u0930\u0947\u0921\u0936\u0940\u091f \u0905\u092a\u0921\u0947\u091f \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0915\u0947 \u092c\u093f\u0928\u093e \u0905\u0927\u093f\u0915\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0938\u0941\u0932\u092d \u092c\u0928\u093e\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1344\" height=\"768\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1.png\" alt=\"\u091a\u093f\u0924\u094d\u0930 \u090f\u0915 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u092c\u0948\u0920\u0915 \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948 \u091c\u0939\u093e\u0901 \u092a\u0947\u0936\u0947\u0935\u0930 \u0938\u092e\u094d\u092e\u0947\u0932\u0928 \u0915\u0915\u094d\u0937 \u0915\u0940 \u0938\u094d\u0915\u094d\u0930\u0940\u0928 \u092a\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u093f\u0924 \u091a\u093e\u0930\u094d\u091f\u094b\u0902 \u0915\u0940 \u0938\u092e\u0940\u0915\u094d\u0937\u093e \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0924\u0925\u093e \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u091c\u0948\u0938\u0947 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u0924\u0924\u094d\u0935\u094b\u0902 \u092a\u0930 \u091a\u0930\u094d\u091a\u093e \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902\u0964 \u092f\u0939 \u092a\u0930\u093f\u0935\u0947\u0936 \u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM) \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0914\u0930 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0935\u093f\u092a\u0923\u0928 \u090f\u0935\u0902 \u092c\u093f\u0915\u094d\u0930\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u093e \u0905\u0928\u094d\u0935\u0947\u0937\u0923 \u0915\u0930\u0928\u0947 \u0915\u0947 \u092e\u0939\u0924\u094d\u0935 \u0915\u094b \u0909\u091c\u093e\u0917\u0930 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.\" class=\"wp-image-49182\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1.png 1344w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1-300x171.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1-1024x585.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1-768x439.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2026\/02\/d0b96134-1774-403f-ad99-e10ecd5a2cf7-1-18x10.png 18w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-crm-ai-and-automation-to-refine-your-tam-with-investglass\">\u0905\u092a\u0928\u0947 TAM \u0915\u094b \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f CRM, AI, \u0914\u0930 \u0911\u091f\u094b\u092e\u0947\u0936\u0928 \u0915\u093e \u0932\u093e\u092d \u0909\u0920\u093e\u0928\u093e (InvestGlass \u0915\u0947 \u0938\u093e\u0925)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u094d\u0925\u093f\u0930 \u0938\u094d\u092a\u094d\u0930\u0947\u0921\u0936\u0940\u091f\u0947\u0902 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0915\u0947 \u0938\u093e\u0925 \u0924\u093e\u0932\u092e\u0947\u0932 \u0928\u0939\u0940\u0902 \u0930\u0916 \u0938\u0915\u0924\u0940\u0902\u0964 \u0932\u093e\u0907\u0935 \u0938\u0940\u0906\u0930\u090f\u092e \u0914\u0930 \u090f\u0906\u0908 \u0915\u094d\u0937\u092e\u0924\u093e\u090f\u0901 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u092a\u0930\u093f\u0938\u094d\u0925\u093f\u0924\u093f\u092f\u094b\u0902 \u0915\u0947 \u092c\u0926\u0932\u0928\u0947 \u0915\u0947 \u0938\u093e\u0925 TAM, SAM \u0914\u0930 SOM \u0915\u093e \u0928\u093f\u0930\u0902\u0924\u0930 \u092a\u0930\u093f\u0937\u094d\u0915\u0930\u0923 \u0938\u0902\u092d\u0935 \u092c\u0928\u093e\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass, \u090f\u0915 \u0938\u094d\u0935\u093f\u0938 \u0938\u0902\u092a\u094d\u0930\u092d\u0941 CRM \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902, \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u0915\u094b \u0936\u093e\u092e\u093f\u0932 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948, <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/zh\/what-is-kyc-for-cryptocurrencies\/\" target=\"_self\">\u0915\u0947\u0935\u093e\u0908\u0938\u0940<\/a>, \u0914\u0930 \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u0921\u0947\u091f\u093e \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0938\u094d\u0935\u091a\u093e\u0932\u093f\u0924 \u0930\u0942\u092a \u0938\u0947 \u092a\u0939\u091a\u093e\u0928 \u0915\u0940 \u091c\u093e\u0924\u0940 \u0939\u0948 \u0915\u093f \u0915\u094c\u0928 \u0938\u0947 \u0938\u0947\u0917\u092e\u0947\u0902\u091f \u0938\u092c\u0938\u0947 \u0924\u0947\u091c\u093c\u0940 \u0938\u0947 \u092c\u0922\u093c \u0930\u0939\u0947 \u0939\u0948\u0902\u0964 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0938\u0947\u0917\u092e\u0947\u0902\u091f \u0915\u0947 \u0932\u093f\u090f \u0938\u094c\u0926\u094b\u0902 \u0915\u0940 \u0917\u0924\u093f, \u091c\u0940\u0924 \u0926\u0930\u0947\u0902 \u0914\u0930 \u0914\u0938\u0924 \u0905\u0928\u0941\u092c\u0902\u0927 \u092e\u0942\u0932\u094d\u092f \u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0915\u0947, \u092f\u0939 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0926\u093f\u0916\u093e\u0924\u093e \u0939\u0948 \u0915\u093f \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u092a\u0948\u0920 \u0938\u0947 \u0915\u0939\u0940\u0902 \u0905\u0927\u093f\u0915 \u092c\u093e\u091c\u093c\u093e\u0930 \u0938\u0902\u092d\u093e\u0935\u0928\u093e\u090f\u0901 \u0915\u0939\u093e\u0901 \u092e\u094c\u091c\u0942\u0926 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u092e\u0947\u0902 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0911\u091f\u094b\u092e\u0947\u0936\u0928 \u0915\u094b TAM-\u0906\u0927\u093e\u0930\u093f\u0924 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930 \u0915\u0949\u0928\u094d\u092b\u093c\u093f\u0917\u0930 \u0915\u093f\u092f\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092f\u0926\u093f \u0909\u0924\u094d\u0924\u0930\u0940 \u092f\u0942\u0930\u094b\u092a\u0940\u092f \u0938\u0902\u092a\u0924\u094d\u0924\u093f \u092a\u094d\u0930\u092c\u0902\u0927\u0915 \u092e\u091c\u092c\u0942\u0924 \u092c\u093e\u091c\u093e\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u094d\u0937\u092e\u0924\u093e \u0926\u093f\u0916\u093e\u0924\u0947 \u0939\u0948\u0902 \u0932\u0947\u0915\u093f\u0928 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0915\u092e \u0939\u0948, \u0924\u094b \u0909\u0938 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0915\u0947 \u0932\u093f\u090f \u0905\u092d\u093f\u092f\u093e\u0928 \u0915\u0940 \u0906\u0935\u0943\u0924\u094d\u0924\u093f \u092c\u0922\u093c\u093e\u090f\u0901 \u0914\u0930 \u0938\u0902\u0926\u0947\u0936\u094b\u0902 \u0915\u094b \u0935\u094d\u092f\u0915\u094d\u0924\u093f\u0917\u0924 \u092c\u0928\u093e\u090f\u0901\u0964 \u092f\u0939 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0938\u0939\u092d\u093e\u0917\u093f\u0924\u093e \u0914\u0930 \u0930\u0942\u092a\u093e\u0902\u0924\u0930\u0923 \u0915\u094b \u091f\u094d\u0930\u0948\u0915 \u0915\u0930\u0924\u093e \u0939\u0948, \u0914\u0930 \u0907\u0928 \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f\u092f\u094b\u0902 \u0915\u094b TAM \u092a\u0930\u093f\u0937\u094d\u0915\u0930\u0923 \u092e\u0947\u0902 \u0935\u093e\u092a\u0938 \u0936\u093e\u092e\u093f\u0932 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/hi\/%e0%a4%aa%e0%a5%8b%e0%a4%b0%e0%a5%8d%e0%a4%9f%e0%a4%ab%e0%a5%8b%e0%a4%b2%e0%a4%bf%e0%a4%af%e0%a5%8b-%e0%a4%85%e0%a4%a8%e0%a5%81%e0%a4%95%e0%a5%82%e0%a4%b2%e0%a4%a8-%e0%a4%95%e0%a5%87-%e0%a4%b2\/\" target=\"_self\">InvestGlass \u092e\u0947\u0902 \u090f\u0906\u0908 \u0938\u0941\u0935\u093f\u0927\u093e\u090f\u0901<\/a> \u0910\u0924\u093f\u0939\u093e\u0938\u093f\u0915 \u092a\u0948\u091f\u0930\u094d\u0928 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0905\u0917\u0932\u0947 \u0938\u0930\u094d\u0935\u094b\u0924\u094d\u0924\u092e \u0916\u0902\u0921\u094b\u0902 \u0915\u093e \u0938\u0941\u091d\u093e\u0935 \u0926\u0947 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u092a\u094d\u0930\u0923\u093e\u0932\u0940 \u0906\u0926\u0930\u094d\u0936 \u0917\u094d\u0930\u093e\u0939\u0915 \u092a\u094d\u0930\u094b\u092b\u093e\u0907\u0932 (ICPs) \u0915\u094b \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948, \u0938\u092e\u093e\u0928 \u0926\u093f\u0916\u0928\u0947 \u0935\u093e\u0932\u0947 \u0916\u093e\u0924\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0924\u0940 \u0939\u0948, \u0914\u0930 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u092f\u093e \u0915\u094d\u0930\u0949\u0938-\u0938\u0947\u0932 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f\u094b\u0902 \u092e\u0947\u0902 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0930\u093e\u091c\u0938\u094d\u0935 \u0915\u0940 \u092a\u0941\u0928\u0930\u094d\u0917\u0923\u0928\u093e \u0915\u0930\u0924\u0940 \u0939\u0948\u0964 \u0907\u0938\u0938\u0947 TAM \u090f\u0915 \u092c\u093e\u0930 \u0915\u0947 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0938\u0947 \u0928\u093f\u0930\u0902\u0924\u0930 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0907\u0928\u092a\u0941\u091f \u092e\u0947\u0902 \u092c\u0926\u0932 \u091c\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u094d\u0935\u093f\u091f\u094d\u091c\u093c\u0930\u0932\u0948\u0902\u0921 \u0921\u0947\u091f\u093e \u0938\u0902\u092a\u094d\u0930\u092d\u0941\u0924\u093e \u0914\u0930 \u0911\u0928-\u092a\u094d\u0930\u093f\u092e\u093e\u0907\u091c\u093c \u092a\u0930\u093f\u0928\u093f\u092f\u094b\u091c\u0928 \u0935\u093f\u0915\u0932\u094d\u092a \u0905\u0924\u094d\u092f\u0927\u093f\u0915 \u0935\u093f\u0928\u093f\u092f\u092e\u093f\u0924 \u092a\u0930\u093f\u0935\u0947\u0936\u094b\u0902 \u092e\u0947\u0902 InvestGlass \u0915\u094b \u0905\u0932\u0917 \u092a\u0939\u091a\u093e\u0928 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902\u0964 \u0938\u0902\u0938\u094d\u0925\u093e\u0928 \u0905\u092a\u0928\u0947 \u0905\u0927\u093f\u0915\u093e\u0930 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0915\u0947 \u092d\u0940\u0924\u0930 \u0938\u0902\u0935\u0947\u0926\u0928\u0936\u0940\u0932 \u0915\u094d\u0932\u093e\u0907\u0902\u091f \u0921\u0947\u091f\u093e \u0915\u094b \u0935\u093f\u0926\u0947\u0936\u0940 \u0939\u093e\u0907\u092a\u0930\u0938\u094d\u0915\u0947\u0932\u0930\u094d\u0938 \u0915\u094b \u092d\u0947\u091c\u0947 \u092c\u093f\u0928\u093e TAM \u090f\u0928\u093e\u0932\u093f\u091f\u093f\u0915\u094d\u0938 \u0915\u094b \u0938\u0941\u0930\u0915\u094d\u0937\u093f\u0924 \u0930\u0942\u092a \u0938\u0947 \u090f\u0915\u094d\u0938\u092a\u094d\u0932\u094b\u0930 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0939 \u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947 \u0909\u0928 \u092c\u0948\u0902\u0915\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948 \u091c\u094b GDPR, \u0921\u0947\u091f\u093e \u0930\u0947\u091c\u093f\u0921\u0947\u0902\u0938\u0940 \u0914\u0930 \u0915\u094d\u0932\u093e\u0907\u0902\u091f \u0917\u094b\u092a\u0928\u0940\u092f\u0924\u093e \u0915\u094b \u0932\u0947\u0915\u0930 \u091a\u093f\u0902\u0924\u093f\u0924 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0921\u0948\u0936\u092c\u094b\u0930\u094d\u0921 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0938\u0947\u0917\u092e\u0947\u0902\u091f \u0915\u0947 \u0932\u093f\u090f \u201cTAM \u092c\u0928\u093e\u092e \u0935\u0930\u094d\u0924\u092e\u093e\u0928 ARR\u201d \u0926\u0943\u0936\u094d\u092f \u0926\u093f\u0916\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964  \u0915\u093e\u0930\u094d\u092f\u0915\u093e\u0930\u0940 \u090f\u0915 \u0939\u0940 \u0928\u091c\u0930 \u092e\u0947\u0902 \u0926\u0947\u0916 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0915\u0902\u092a\u0928\u0940 \u0915\u0939\u093e\u0901 \u0938\u092b\u0932 \u0939\u094b \u0930\u0939\u0940 \u0939\u0948 \u0914\u0930 \u0915\u0939\u093e\u0901 \u0935\u0948\u0915\u0932\u094d\u092a\u093f\u0915 \u0938\u092e\u093e\u0927\u093e\u0928 \u0905\u092d\u0940 \u092d\u0940 \u0939\u093e\u0935\u0940 \u0939\u0948\u0902\u0964  \u092f\u0939 \u0926\u0943\u0936\u094d\u092f\u0924\u093e \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092c\u0926\u0932\u093e\u0935\u094b\u0902 \u0915\u094b \u0924\u0947\u091c \u0915\u0930\u0924\u0940 \u0939\u0948 \u0914\u0930 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948 \u0915\u093f \u0938\u0902\u0938\u093e\u0927\u0928 \u0909\u091a\u094d\u091a\u0924\u092e \u0930\u093f\u091f\u0930\u094d\u0928 \u0935\u093e\u0932\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u0913\u0930 \u092a\u094d\u0930\u0935\u093e\u0939\u093f\u0924 \u0939\u094b\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0935\u093f\u0915\u093e\u0938 \u091a\u093e\u0939\u0928\u0947 \u0935\u093e\u0932\u0947 \u0938\u0902\u0938\u094d\u0925\u093e\u0928\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f, \u0915\u0920\u094b\u0930 TAM \u092a\u0926\u094d\u0927\u0924\u093f \u0915\u094b InvestGlass \u0915\u0947 \u090f\u0915\u0940\u0915\u0943\u0924 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u092f\u094b\u091c\u093f\u0924 \u0915\u0930\u0928\u093e \u090f\u0915 \u0938\u094d\u0925\u093e\u092f\u0940 \u0932\u093e\u092d \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-on-total-addressable-market-tam\">\u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM) \u092a\u0930 \u0905\u0915\u094d\u0938\u0930 \u092a\u0942\u091b\u0947 \u091c\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u092a\u094d\u0930\u0936\u094d\u0928<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0915\u094d\u092f\u093e TAM \u092c\u093e\u091c\u093c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0915\u0947 \u0938\u092e\u093e\u0928 \u0939\u0948?<\/strong> \u0928\u0939\u0940\u0902\u0964 TAM \u0915\u093f\u0938\u0940 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0915\u0941\u0932 \u0930\u093e\u091c\u0938\u094d\u0935 \u0905\u0935\u0938\u0930 \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948, \u091c\u092c\u0915\u093f \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0909\u0938 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0935\u0939 \u092a\u094d\u0930\u0924\u093f\u0936\u0924 \u0939\u0948 \u091c\u093f\u0938\u0947 \u0906\u092a\u0915\u0940 \u0915\u0902\u092a\u0928\u0940 \u0935\u093e\u0938\u094d\u0924\u0935 \u092e\u0947\u0902 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0924\u0940 \u0939\u0948\u0964 TAM \u090f\u0915 \u090a\u092a\u0930\u0940 \u0938\u0940\u092e\u093e \u0939\u0948; \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0909\u0938 \u0938\u0940\u092e\u093e \u0915\u0947 \u0938\u093e\u092a\u0947\u0915\u094d\u0937 \u0906\u092a\u0915\u0940 \u0935\u0930\u094d\u0924\u092e\u093e\u0928 \u0938\u094d\u0925\u093f\u0924\u093f \u0915\u094b \u092e\u093e\u092a\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0939\u092e\u0947\u0902 \u0905\u092a\u0928\u0947 TAM \u0915\u094b \u0915\u093f\u0924\u0928\u0940 \u092c\u093e\u0930 \u0905\u092a\u0921\u0947\u091f \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f?<\/strong> \u0905\u0927\u093f\u0915\u093e\u0902\u0936 B2B SaaS \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0905\u092a\u0921\u0947\u091f \u092a\u0930\u094d\u092f\u093e\u092a\u094d\u0924 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902, \u091c\u092c \u0924\u0915 \u0915\u093f \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0915\u094b\u0908 \u092c\u0921\u093c\u0947 \u092c\u0926\u0932\u093e\u0935 \u0928 \u0939\u094b\u0902\u0964 \u0928\u093f\u092f\u093e\u092e\u0915 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928, \u0928\u090f \u092c\u093e\u091c\u093e\u0930 \u092a\u094d\u0930\u0935\u0947\u0936\u0915\u0930\u094d\u0924\u093e, \u092f\u093e \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0906\u0930\u094d\u0925\u093f\u0915 \u0938\u092e\u0943\u0926\u094d\u0927\u093f \u092f\u093e \u092e\u0902\u0926\u0940 \u0905\u0927\u093f\u0915 \u092c\u093e\u0930 \u092a\u0941\u0928\u0930\u094d\u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0915\u0940 \u092e\u093e\u0902\u0917 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 InvestGlass \u0909\u092a\u092f\u094b\u0917\u0915\u0930\u094d\u0924\u093e \u092a\u094d\u0930\u092e\u0941\u0916 \u0938\u0902\u0915\u0947\u0924\u0915\u094b\u0902 \u0915\u0940 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0938\u092e\u092f \u092e\u0947\u0902 \u0928\u093f\u0917\u0930\u093e\u0928\u0940 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0924\u093e\u0915\u093f \u0909\u0928\u094d\u0939\u0947\u0902 \u092a\u0924\u093e \u091a\u0932 \u0938\u0915\u0947 \u0915\u093f \u0915\u092c \u0905\u092a\u0921\u0947\u091f \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B2B SaaS \u092c\u0928\u093e\u092e \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u0910\u092a\u094d\u0938 \u0915\u0947 \u0932\u093f\u090f TAM \u0915\u0948\u0938\u0947 \u0905\u0932\u0917 \u0939\u0948?<\/strong> B2B TAM \u0906\u092e\u0924\u094c\u0930 \u092a\u0930 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0905\u0928\u0941\u092c\u0902\u0927 \u092e\u0942\u0932\u094d\u092f \u0915\u094b \u0932\u0915\u094d\u0937\u093f\u0924 \u0916\u093e\u0924\u093e \u0938\u0902\u0916\u094d\u092f\u093e \u0938\u0947 \u0917\u0941\u0923\u093e \u0915\u0930\u0915\u0947 ARR-\u0906\u0927\u093e\u0930\u093f\u0924 \u0906\u0902\u0915\u0921\u093c\u0947 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964   \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e TAM \u0905\u0915\u094d\u0938\u0930 \u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u0924\u093f \u0909\u092a\u092f\u094b\u0917\u0915\u0930\u094d\u0924\u093e \u0914\u0938\u0924 \u0930\u093e\u091c\u0938\u094d\u0935 \u0938\u0947 \u0917\u0941\u0923\u093e \u0915\u0930\u0915\u0947 \u0906\u0902\u0915\u0921\u093c\u0947 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964   B2B \u092e\u0947\u0902 \u0909\u0926\u094d\u092f\u094b\u0917, \u0915\u0902\u092a\u0928\u0940 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0914\u0930 \u0928\u093f\u092f\u093e\u092e\u0915 \u0938\u094d\u0925\u093f\u0924\u093f \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0905\u0927\u093f\u0915 \u0935\u093f\u092d\u093e\u091c\u0928 \u0915\u0940 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e \u0939\u094b\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u091c\u092c \u0938\u093e\u0930\u094d\u0935\u091c\u0928\u093f\u0915 \u0921\u0947\u091f\u093e \u0938\u0940\u092e\u093f\u0924 \u0939\u094b, \u0924\u094b \u0935\u093f\u0928\u093f\u092f\u092e\u093f\u0924 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0902\u0938\u094d\u0925\u093e\u0928 TAM \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0915\u0948\u0938\u0947 \u0932\u0917\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902?<\/strong> \u0938\u094d\u0930\u094b\u0924\u094b\u0902 \u0915\u093e \u0938\u0902\u092f\u094b\u091c\u0928 \u0915\u0930\u0947\u0902: \u0915\u0947\u0902\u0926\u094d\u0930\u0940\u092f \u092c\u0948\u0902\u0915 \u0930\u091c\u093f\u0938\u094d\u091f\u094d\u0930\u0940, \u092a\u0930\u094d\u092f\u0935\u0947\u0915\u094d\u0937\u0940 \u092a\u094d\u0930\u093e\u0927\u093f\u0915\u0930\u0923 \u092b\u093e\u0907\u0932\u093f\u0902\u0917, \u0909\u0926\u094d\u092f\u094b\u0917 \u0938\u0902\u0918 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0916\u0941\u092b\u093f\u092f\u093e \u092b\u0930\u094d\u092e\u0947\u0902\u0964 InvestGlass CRM \u0938\u092e\u0943\u0926\u094d\u0927\u093f\u0915\u0930\u0923 \u0906\u092a\u0915\u0940 \u092a\u093e\u0907\u092a\u0932\u093e\u0907\u0928 \u0938\u0947 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u093f\u0936\u0947\u0937\u0924\u093e\u0913\u0902 \u0915\u0947 \u0938\u093e\u0925 \u092c\u093e\u0939\u0930\u0940 \u0921\u0947\u091f\u093e \u0915\u094b \u092a\u0942\u0930\u0915 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0938\u092e\u092f \u0915\u0947 \u0938\u093e\u0925 TAM \u0938\u091f\u0940\u0915\u0924\u093e \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0939\u094b\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0915\u094d\u092f\u093e \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a\u094d\u0938 \u0915\u094b \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f-\u092e\u093e\u0930\u094d\u0915\u0947\u091f \u092b\u093f\u091f \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0938\u0947 \u092a\u0939\u0932\u0947 \u0935\u093f\u0938\u094d\u0924\u0943\u0924 TAM \u0915\u093e\u0930\u094d\u092f \u092e\u0947\u0902 \u0928\u093f\u0935\u0947\u0936 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f?<\/strong> \u092a\u094d\u0930\u093e\u0930\u0902\u092d \u092e\u0947\u0902 \u090f\u0915 \u0939\u0932\u094d\u0915\u093e \u0932\u0947\u0915\u093f\u0928 \u0905\u0928\u0941\u0936\u093e\u0938\u093f\u0924 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0938\u092c\u0938\u0947 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0939\u094b\u0924\u093e \u0939\u0948\u0964 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u094b \u0938\u0924\u094d\u092f\u093e\u092a\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u093e\u0930\u0902\u092d\u093f\u0915 TAM \u0905\u0928\u0941\u092e\u093e\u0928 \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0947\u0902, \u0932\u0947\u0915\u093f\u0928 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u0930\u0941\u091a\u093f \u092e\u093f\u0932\u0928\u0947 \u0915\u0947 \u092c\u093e\u0926 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u094b \u092a\u0941\u0928\u0903 \u0926\u0947\u0916\u0947\u0902 \u0914\u0930 \u0917\u0939\u0930\u093e \u0915\u0930\u0947\u0902\u0964 \u092a\u094d\u0930\u093e\u0930\u0902\u092d\u093f\u0915 TAM \u0921\u0947\u091f\u093e \u092c\u093e\u091c\u093c\u093e\u0930 \u0916\u0902\u0921\u094b\u0902 \u092a\u0930 \u0921\u0947\u091f\u093e \u090f\u0915\u0924\u094d\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948, \u0938\u093e\u0925 \u0939\u0940 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u092e\u0947\u0902 \u0905\u0915\u0921\u093c\u0928 \u0938\u0947 \u092c\u091a\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0914\u0930 \u092c\u0949\u091f\u092e-\u0905\u092a \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923\u094b\u0902 \u092e\u0947\u0902 \u0915\u094d\u092f\u093e \u0905\u0902\u0924\u0930 \u0939\u0948?<\/strong> \u092c\u0949\u091f\u092e-\u0905\u092a \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0916\u093e\u0924\u094b\u0902 \u0915\u0940 \u0917\u093f\u0928\u0924\u0940 \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0938\u0947 \u0917\u0941\u0923\u093e \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0906\u092a\u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u0926\u094d\u0935\u093e\u0930\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u093f\u090f \u091c\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u0906\u0930\u094d\u0925\u093f\u0915 \u0932\u093e\u092d\u094b\u0902 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u0940 \u092d\u0941\u0917\u0924\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0907\u091a\u094d\u091b\u093e \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0924\u093e \u0939\u0948\u0964 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0928\u090f \u0935\u0930\u094d\u0917 \u092c\u0928\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u0928\u0935\u094b\u0928\u094d\u092e\u0947\u0937\u0940 \u0909\u0924\u094d\u092a\u093e\u0926\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092c\u0947\u0939\u0924\u0930 \u0939\u0948; \u091c\u094d\u091e\u093e\u0924 \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0935\u093e\u0932\u0947 \u0938\u094d\u0925\u093e\u092a\u093f\u0924 \u0909\u0924\u094d\u092a\u093e\u0926 \u092a\u094d\u0930\u0915\u093e\u0930\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092c\u0949\u091f\u092e-\u0905\u092a \u0905\u091a\u094d\u091b\u0940 \u0924\u0930\u0939 \u0915\u093e\u092e \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>InvestGlass \u0939\u092e\u0947\u0902 TAM \u092e\u0947\u0902 \u0915\u0948\u0938\u0947 \u092e\u0926\u0926 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948?<\/strong> InvestGlass \u0938\u094d\u0935\u093f\u0938-\u0939\u094b\u0938\u094d\u091f\u0947\u0921 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u092e\u0947\u0902 CRM, \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917, \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u0914\u0930 \u0905\u0928\u0941\u092a\u093e\u0932\u0928 \u0921\u0947\u091f\u093e \u0915\u094b \u0915\u0947\u0902\u0926\u094d\u0930\u0940\u0915\u0943\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0938\u0947\u0917\u092e\u0947\u0902\u091f \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0938\u092e\u092f \u092e\u0947\u0902 TAM \u091f\u094d\u0930\u0948\u0915\u093f\u0902\u0917, \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0930\u093e\u091c\u0938\u094d\u0935 \u0915\u0940 \u092c\u093e\u091c\u093e\u0930 \u0915\u094d\u0937\u092e\u0924\u093e \u0938\u0947 \u0924\u0941\u0932\u0928\u093e, \u0914\u0930 \u0909\u091a\u094d\u091a\u0924\u092e \u0905\u0935\u0938\u0930 \u0935\u093e\u0932\u0947 \u0916\u093e\u0924\u094b\u0902 \u0915\u0947 \u0905\u0928\u0941\u0930\u0942\u092a \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0911\u091f\u094b\u092e\u0947\u0936\u0928 \u0915\u094b \u0938\u0915\u094d\u0937\u092e \u092c\u0928\u093e\u0924\u093e \u0939\u0948\u0964 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0915\u0940 AI \u0938\u0941\u0935\u093f\u0927\u093e\u090f\u0901 \u0928\u093f\u0930\u0902\u0924\u0930 \u0938\u0947\u0917\u092e\u0947\u0902\u091f \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0915\u094b \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-turning-tam-insights-into-sustainable-growth-with-investglass\">\u0928\u093f\u0937\u094d\u0915\u0930\u094d\u0937: InvestGlass \u0915\u0947 \u0938\u093e\u0925 TAM \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f\u092f\u094b\u0902 \u0915\u094b \u0938\u0924\u0924 \u0935\u093f\u0915\u093e\u0938 \u092e\u0947\u0902 \u092c\u0926\u0932\u0928\u093e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0906\u092a\u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0938\u0948\u0926\u094d\u0927\u093e\u0902\u0924\u093f\u0915 \u0930\u093e\u091c\u0938\u094d\u0935 \u0938\u0940\u092e\u093e \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e, \u0928\u093f\u0935\u0947\u0936\u0915 \u0938\u0902\u0935\u093e\u0926 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928 \u0906\u0935\u0902\u091f\u0928 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0935\u094d\u092f\u093e\u092a\u0915 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0932\u0947\u0915\u093f\u0928 \u0915\u0947\u0935\u0932 TAM \u0939\u0940 \u0935\u093f\u0915\u093e\u0938 \u0915\u094b \u092a\u094d\u0930\u0947\u0930\u093f\u0924 \u0928\u0939\u0940\u0902 \u0915\u0930\u0924\u093e\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAM \u0914\u0930 SOM \u0909\u0938 \u0938\u0940\u092e\u093e \u0915\u094b \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940, \u0938\u092e\u092f\u092c\u0926\u094d\u0927 \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u092e\u0947\u0902 \u092c\u0926\u0932\u0924\u0947 \u0939\u0948\u0902\u0964 \u092c\u0948\u0902\u0915\u094b\u0902, \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915\u094b\u0902, \u0938\u0902\u092a\u0924\u094d\u0924\u093f \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902, \u092c\u0940\u092e\u093e\u0915\u0930\u094d\u0924\u093e\u0913\u0902 \u0914\u0930 \u0938\u093e\u0930\u094d\u0935\u091c\u0928\u093f\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u0915\u0940 \u0938\u0902\u0938\u094d\u0925\u093e\u0913\u0902 \u0915\u0947 \u0932\u093f\u090f, \u0907\u0928 \u092e\u0947\u091f\u094d\u0930\u093f\u0915\u094d\u0938 \u0915\u094b \u0928\u093f\u092f\u093e\u092e\u0915 \u0938\u0940\u092e\u093e\u0913\u0902, \u0921\u0947\u091f\u093e \u0928\u093f\u0935\u093e\u0938 \u0906\u0935\u0936\u094d\u092f\u0915\u0924\u093e\u0913\u0902 \u0914\u0930 \u0935\u093f\u0924\u094d\u0924\u0940\u092f \u0938\u0947\u0935\u093e\u0913\u0902 \u0915\u0940 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0932\u0902\u092c\u0940 \u092c\u093f\u0915\u094d\u0930\u0940 \u091a\u0915\u094d\u0930\u094b\u0902 \u0915\u093e \u0938\u092e\u094d\u092e\u093e\u0928 \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass \u0938\u0902\u0917\u0920\u0928\u094b\u0902 \u0915\u094b \u090f\u0915-\u092c\u093e\u0930 \u0915\u0947 TAM \u0938\u094d\u0932\u093e\u0907\u0921\u094d\u0938 \u0938\u0947 \u0906\u0917\u0947 \u092c\u0922\u093c\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 CRM \u0935\u094d\u092f\u0942\u091c\u093c, \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917 \u0935\u0930\u094d\u0915\u092b\u093c\u094d\u0932\u094b \u0914\u0930 \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u090f\u0928\u093e\u0932\u093f\u091f\u093f\u0915\u094d\u0938 \u0921\u0948\u0936\u092c\u094b\u0930\u094d\u0921\u094d\u0938 \u092e\u0947\u0902 \u092e\u093e\u0930\u094d\u0915\u0947\u091f \u0938\u093e\u0907\u091c\u093f\u0902\u0917 \u0932\u0949\u091c\u093f\u0915 \u090f\u092e\u094d\u092c\u0947\u0921 \u0915\u0930\u0915\u0947, \u092f\u0939 \u092a\u094d\u0932\u0947\u091f\u092b\u093c\u0949\u0930\u094d\u092e \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u0915\u093f TAM \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0926\u0948\u0928\u093f\u0915 \u0928\u093f\u0930\u094d\u0923\u092f\u094b\u0902 \u0915\u094b \u0938\u0942\u091a\u093f\u0924 \u0915\u0930\u0947\u0964 \u0906\u092a \u0920\u0940\u0915-\u0920\u0940\u0915 \u0926\u0947\u0916 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0915\u094c\u0928 \u0938\u0947 \u0938\u0947\u0917\u092e\u0947\u0902\u091f\u094d\u0938 \u092e\u0947\u0902 \u0915\u092e \u092a\u0948\u0920 \u0939\u0948 \u0914\u0930 \u0909\u0938\u0940 \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0938\u092e\u093e\u092f\u094b\u091c\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0909\u092a\u092f\u094b\u0917 \u092e\u093e\u092e\u0932\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0905\u092a\u0928\u0940 TAM \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0915\u0930\u0947\u0902: \u092f\u0942\u0930\u094b\u092a\u0940\u092f \u0928\u093f\u091c\u0940 \u092c\u0948\u0902\u0915\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0921\u093f\u091c\u093f\u091f\u0932 \u0911\u0928\u092c\u094b\u0930\u094d\u0921\u093f\u0902\u0917, \u0938\u0902\u092c\u0902\u0927 \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u090f\u0906\u0908 \u0938\u0939\u093e\u092f\u0915, \u092f\u093e \u0938\u094d\u0935\u0924\u0902\u0924\u094d\u0930 \u092a\u0930\u093f\u0938\u0902\u092a\u0924\u094d\u0924\u093f \u092a\u094d\u0930\u092c\u0902\u0927\u0915\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092a\u094b\u0930\u094d\u091f\u092b\u094b\u0932\u093f\u092f\u094b \u092a\u094d\u0930\u092c\u0902\u0927\u0928\u0964 \u092b\u093f\u0930 InvestGlass \u0915\u0947 \u092d\u0940\u0924\u0930 \u0907\u0928 \u092e\u093e\u0928\u0926\u0902\u0921\u094b\u0902 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0930\u093e\u091c\u0938\u094d\u0935 \u0915\u094b \u092e\u093e\u092a\u0947\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0920\u094b\u0930 \u0915\u0941\u0932 \u0938\u0902\u092c\u094b\u0927\u0928\u0940\u092f \u092c\u093e\u091c\u093e\u0930 \u0917\u0923\u0928\u093e \u0915\u094b \u0938\u094d\u0935\u093f\u091f\u094d\u091c\u093c\u0930\u0932\u0948\u0902\u0921-\u0939\u094b\u0938\u094d\u091f\u0947\u0921, \u0935\u093f\u0924\u094d\u0924-\u0928\u0947\u091f\u093f\u0935 CRM \u091c\u0948\u0938\u0947 \u0915\u0947 \u0938\u093e\u0925 \u0938\u0902\u092f\u094b\u091c\u093f\u0924 \u0915\u0930\u0928\u093e <a rel=\"noopener noreferrer\" href=\"https:\/\/www.investglass.com\/hi\/%e0%a4%a1%e0%a5%87%e0%a4%82%e0%a4%9f%e0%a4%b2-%e0%a4%95%e0%a5%8d%e0%a4%b2%e0%a5%80%e0%a4%a8%e0%a4%bf%e0%a4%95%e0%a5%8b%e0%a4%82-%e0%a4%95%e0%a5%87-%e0%a4%b2%e0%a4%bf%e0%a4%8f-%e0%a4%b8%e0%a5%80\/\" target=\"_self\">\u0907\u0928\u094d\u0935\u0947\u0938\u094d\u091f\u0917\u094d\u0932\u093e\u0938<\/a> \u0928\u093f\u092f\u0902\u0924\u094d\u0930\u093f\u0924 \u0938\u0902\u0938\u094d\u0925\u093e\u0928\u094b\u0902 \u0915\u094b \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0938\u0924\u0924 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0935\u093f\u0915\u093e\u0938 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0938\u0941\u0930\u0915\u094d\u0937\u093f\u0924 \u0914\u0930 \u0924\u0947\u091c\u093c \u092e\u093e\u0930\u094d\u0917 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0906\u091c \u0939\u0940 \u0905\u092a\u0928\u0947 \u092c\u093e\u091c\u093e\u0930 \u0905\u0935\u0938\u0930 \u0915\u093e \u092e\u093e\u092a\u0928 \u0936\u0941\u0930\u0942 \u0915\u0930\u0947\u0902, \u0914\u0930 InvestGlass \u0915\u094b \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f\u092f\u094b\u0902 \u0915\u094b \u092a\u0930\u093f\u0923\u093e\u092e\u094b\u0902 \u092e\u0947\u0902 \u092c\u0926\u0932\u0928\u0947 \u0926\u0947\u0902\u0964.<\/p>","protected":false},"excerpt":{"rendered":"<p>Understanding how big your market truly is can make or break strategic decisions. In the business world, understanding your total addressable market (TAM) is essential for success and effective strategic planning, as it helps organizations identify opportunities and navigate industry challenges. Whether you are pitching to investors, planning a product launch, or deciding which geography [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1388],"class_list":["post-49179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-total-addressable-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Total Addressable Market: A Comprehensive Guide | InvestGlass<\/title>\n<meta name=\"description\" content=\"Explore the concept of Total Addressable Market and learn how it influences strategic business decisions and planning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/hi\/\u0915\u0941\u0932-\u0938\u0902\u092d\u093e\u0935\u093f\u0924-\u092c\u093e\u091c\u093c\u093e\u0930-tam-\u092a\u0930\u093f\u092d\u093e\/\" \/>\n<meta property=\"og:locale\" content=\"hi_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Addressable Market (TAM): Definition, Calculation Methods, and B2B SaaS Examples\" \/>\n<meta property=\"og:description\" content=\"Understanding how big your market truly is can make or break strategic decisions. 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