{"id":44664,"date":"2025-03-21T11:30:00","date_gmt":"2025-03-21T10:30:00","guid":{"rendered":"https:\/\/www.investglass.com\/?p=44664"},"modified":"2025-03-28T05:00:57","modified_gmt":"2025-03-28T04:00:57","slug":"tam-sam-som-%e0%a4%95%e0%a5%87-%e0%a4%b8%e0%a4%be%e0%a4%a5-%e0%a4%ae%e0%a4%be%e0%a4%b0%e0%a5%8d%e0%a4%95%e0%a5%87%e0%a4%9f-%e0%a4%b8%e0%a4%be%e0%a4%87%e0%a4%9c%e0%a4%bf%e0%a4%82%e0%a4%97-%e0%a4%ae","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/hi\/master-market-sizing-with-tam-sam-som-a-step-by-step-guide\/","title":{"rendered":"TAM SAM SOM \u0915\u0947 \u0938\u093e\u0925 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u092e\u0947\u0902 \u092e\u0939\u093e\u0930\u0924 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0947\u0902: \u090f\u0915 \u091a\u0930\u0923-\u0926\u0930-\u091a\u0930\u0923 \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u093f\u0915\u093e"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f TAM, SAM \u0914\u0930 SOM \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0905\u0924\u094d\u092f\u0902\u0924 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 TAM (\u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930), SAM (\u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930) \u0914\u0930 SOM (\u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930) \u0906\u0935\u0936\u094d\u092f\u0915 \u0905\u0935\u0927\u093e\u0930\u0923\u093e\u090f\u0901 \u0939\u0948\u0902, \u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947 TAM, SAM \u0914\u0930 SOM \u0915\u0947 \u0935\u094d\u092f\u093e\u092a\u0915 \u0938\u0902\u0926\u0930\u094d\u092d \u092e\u0947\u0902\u0964 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0915\u093e\u0930\u0923 \u0915\u094b\u0908 \u092d\u0940 \u0909\u0924\u094d\u092a\u093e\u0926 \u092a\u0942\u0930\u0947 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u091c\u0930\u0942\u0930\u0924\u094b\u0902 \u0915\u094b \u092a\u0942\u0930\u093e \u0928\u0939\u0940\u0902 \u0915\u0930 \u0938\u0915\u0924\u093e, \u0907\u0938\u0932\u093f\u090f \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u093f\u090f \u091c\u093e \u0938\u0915\u0928\u0947 \u0935\u093e\u0932\u0947 \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940 \u092c\u093e\u091c\u093e\u0930 \u0916\u0902\u0921\u094b\u0902 \u0915\u094b \u092e\u093e\u092a\u0928\u093e \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u094b \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u092f\u0947 \u092e\u0947\u091f\u094d\u0930\u093f\u0915\u094d\u0938 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0930\u0923\u0928\u0940\u0924\u093f \u092c\u0928\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0939 \u0917\u093e\u0907\u0921 \u0907\u0928\u092e\u0947\u0902 \u0938\u0947 \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0915\u094b \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u0947 \u0915\u093e \u0924\u0930\u0940\u0915\u093e \u092c\u0924\u093e\u090f\u0917\u0940\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">\u091a\u093e\u092c\u0940 \u091b\u0940\u0928\u0928\u093e<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u0947 \u0924\u0940\u0928 \u092a\u094d\u0930\u092e\u0941\u0916 \u092e\u093e\u092a\u0926\u0902\u0921\u094b\u0902 \u092e\u0947\u0902 \u092e\u0939\u093e\u0930\u0924 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0947\u0902: \u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM), \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (SAM), \u0914\u0930 \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (SOM), \u0924\u093e\u0915\u093f \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0940 \u091c\u093e \u0938\u0915\u0947 \u0914\u0930 \u0905\u092a\u0928\u0940 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u0915\u094b \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0905\u0928\u0941\u0930\u0942\u092a \u092c\u0928\u093e\u092f\u093e \u091c\u093e \u0938\u0915\u0947\u0964.<\/p><\/li>\n\n\n\n<li><p>\u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0915\u094b \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0924\u0947 \u0939\u0941\u090f, \u0928\u093f\u092f\u092e\u093f\u0924 \u0930\u0942\u092a \u0938\u0947 TAM, SAM \u0914\u0930 SOM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0947\u0902 \u0914\u0930 \u0909\u0928\u094d\u0939\u0947\u0902 \u0905\u092a\u0921\u0947\u091f \u0915\u0930\u0947\u0902, \u091c\u093f\u0938\u0938\u0947 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b \u0938\u0915\u0947 \u0915\u093f \u0906\u092a\u0915\u093e \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092c\u0928\u093e \u0930\u0939\u0947 \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0947\u0964.<\/p><\/li>\n\n\n\n<li><p>\u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u0947 \u092c\u0947\u0939\u0924\u0930 \u0906\u0935\u0902\u091f\u0928, \u092c\u093f\u0915\u094d\u0930\u0940 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u0947 \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0928 \u0914\u0930 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0935\u093f\u0938\u0902\u0917\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u091c\u0928\u094d\u092e \u0926\u0947\u0928\u0947 \u0935\u093e\u0932\u0940 \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0917\u0932\u0924\u093f\u092f\u094b\u0902 \u0938\u0947 \u092c\u091a\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0907\u0928 \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u092e\u0948\u091f\u094d\u0930\u093f\u0915\u094d\u0938 \u0915\u094b \u0905\u092a\u0928\u0940 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u092e\u0947\u0902 \u090f\u0915\u0940\u0915\u0943\u0924 \u0915\u0930\u0947\u0902\u0964.<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-market-sizing-tam-sam-and-som\">\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u094b \u0938\u092e\u091d\u0928\u093e: TAM, SAM \u0914\u0930 SOM<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-1024x683.jpg\" alt=\"\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u094b \u0938\u092e\u091d\u0928\u093e\" class=\"wp-image-44987\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-768x513.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-1536x1025.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/arlington-research-nFLmPAf9dVc-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u094b \u0938\u092e\u091d\u0928\u093e<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u093f\u0938\u0940 \u0909\u0924\u094d\u092a\u093e\u0926 \u092f\u093e \u0938\u0947\u0935\u093e \u0915\u0947 \u0932\u093f\u090f \u092c\u093e\u091c\u093e\u0930 \u0916\u0902\u0921 \u0915\u0947 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0906\u0915\u093e\u0930 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0924\u093e \u0939\u0948\u0964 \u0907\u0938\u092e\u0947\u0902 \u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM), \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (SAM) \u0914\u0930 \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (SOM) \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948, \u091c\u094b \u092a\u094d\u0930\u092e\u0941\u0916 \u092e\u093e\u092a\u0926\u0902\u0921 \u0939\u0948\u0902 \u091c\u094b \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u0930\u094d\u0937\u0923 \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u093e \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0928 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u0915\u093f\u0938\u0940 \u0935\u093f\u0936\u0947\u0937 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0915\u0947, \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902, \u0932\u0915\u094d\u0937\u093f\u0924 \u0926\u0930\u094d\u0936\u0915\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0938\u094b\u091a-\u0938\u092e\u091d\u0915\u0930 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964 \u092f\u0947 \u092e\u093e\u092a\u0926\u0902\u0921 \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947, \u092a\u094d\u0930\u0917\u0924\u093f \u0915\u094b \u092e\u093e\u092a\u0928\u0947 \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u0939\u093e\u092f\u0915 \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM, SAM \u0914\u0930 SOM \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0928\u093f\u0935\u0947\u0936\u0915\u094b\u0902 \u0915\u094b \u0906\u0915\u0930\u094d\u0937\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u093e \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u0939\u093e\u092f\u0915 \u0939\u094b\u0924\u093e \u0939\u0948\u0964 \u092f\u0947 \u0906\u092a\u0915\u0940 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u0915\u094b \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0905\u0928\u0941\u0930\u0942\u092a \u092c\u0928\u093e\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b\u0924\u093e \u0939\u0948 \u0915\u093f <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/hi\/%e0%a4%ae%e0%a4%be%e0%a4%b0%e0%a5%8d%e0%a4%95%e0%a5%87%e0%a4%9f%e0%a4%bf%e0%a4%82%e0%a4%97-%e0%a4%89%e0%a4%aa%e0%a4%95%e0%a4%b0%e0%a4%a3\/\" target=\"_blank\" rel=\"noopener\" title=\"\u0935\u093f\u092a\u0923\u0928\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"5069\">\u0935\u093f\u092a\u0923\u0928<\/a> \u092a\u094d\u0930\u092f\u093e\u0938 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928 \u0939\u0940 \u0909\u091a\u094d\u091a\u0924\u092e \u092a\u094d\u0930\u0924\u093f\u092b\u0932 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0906\u0917\u0947, \u0939\u092e \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0905\u0935\u0927\u093e\u0930\u0923\u093e \u0915\u094b \u0914\u0930 \u0917\u0939\u0930\u093e\u0908 \u0938\u0947 \u0938\u092e\u091d\u0947\u0902\u0917\u0947 \u0914\u0930 \u0926\u093f\u0916\u093e\u090f\u0902\u0917\u0947 \u0915\u093f \u0909\u0928\u0915\u0940 \u0917\u0923\u0928\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u0915\u0948\u0938\u0947 \u0915\u0940 \u091c\u093e\u090f\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-market-sizing\">\u092e\u093e\u0930\u094d\u0915\u0947\u091f \u0938\u093e\u0907\u091c\u093f\u0902\u0917 \u0915\u094d\u092f\u093e \u0939\u0948?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u093e \u0915\u093f\u0938\u0940 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0909\u0924\u094d\u092a\u093e\u0926 \u092f\u093e \u0938\u0947\u0935\u093e \u0915\u0947 \u0932\u093f\u090f \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0928\u0947 \u0915\u0940 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u0939\u0948\u0964 \u0907\u0938\u092e\u0947\u0902 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u0938\u0902\u0916\u094d\u092f\u093e, \u092a\u094d\u0930\u0924\u093f \u0917\u094d\u0930\u093e\u0939\u0915 \u0914\u0938\u0924 \u0930\u093e\u091c\u0938\u094d\u0935 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u091c\u0948\u0938\u0947 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u0915\u093e\u0930\u0915\u094b\u0902 \u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0915\u0947 \u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM), \u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (SAM) \u0914\u0930 \u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (SOM) \u0915\u093e \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u0907\u0928 \u092e\u093e\u092a\u0926\u0902\u0921\u094b\u0902 \u0915\u094b \u0938\u092e\u091d\u0915\u0930 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0905\u092a\u0928\u0940 \u092c\u093e\u091c\u093e\u0930 \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0938\u094b\u091a-\u0938\u092e\u091d\u0915\u0930 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0935\u093f\u092a\u0923\u0928 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u093e \u0938\u091f\u0940\u0915 \u0906\u0915\u0932\u0928 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0935\u093f\u0915\u093e\u0938 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u093e \u0915\u0941\u0936\u0932\u0924\u093e\u092a\u0942\u0930\u094d\u0935\u0915 \u0906\u0935\u0902\u091f\u0928 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u092c\u093e\u091c\u093c\u093e\u0930 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f \u0915\u0940 \u0938\u094d\u092a\u0937\u094d\u091f \u0924\u0938\u094d\u0935\u0940\u0930 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0905\u092a\u0928\u0947 \u0935\u093f\u092a\u0923\u0928 \u0914\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u094b \u0938\u092c\u0938\u0947 \u0906\u0936\u093e\u091c\u0928\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u0915\u094b \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964 \u091a\u093e\u0939\u0947 \u0906\u092a \u0915\u094b\u0908 \u0928\u092f\u093e \u0909\u0924\u094d\u092a\u093e\u0926 \u0932\u0949\u0928\u094d\u091a \u0915\u0930 \u0930\u0939\u0947 \u0939\u094b\u0902 \u092f\u093e \u0915\u093f\u0938\u0940 \u0928\u090f \u092c\u093e\u091c\u093c\u093e\u0930 \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930 \u0930\u0939\u0947 \u0939\u094b\u0902, \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u093e \u0906\u0915\u0932\u0928 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u090f\u0915 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0915\u0926\u092e \u0939\u0948 \u0915\u093f \u0906\u092a\u0915\u0940 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e \u092a\u0930 \u0906\u0927\u093e\u0930\u093f\u0924 \u0939\u094b\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-total-addressable-market-tam\">\u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (\u091f\u0940\u090f\u090f\u092e)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 (TAM) \u0915\u093f\u0938\u0940 \u0915\u0902\u092a\u0928\u0940 \u0926\u094d\u0935\u093e\u0930\u093e \u092c\u093e\u091c\u093c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0915\u093e 100% \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u092a\u0930 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0939\u094b\u0928\u0947 \u0935\u093e\u0932\u0940 \u0905\u0927\u093f\u0915\u0924\u092e \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0906\u092f \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948\u0964 TAM \u092e\u0947\u0902 \u0915\u093f\u0938\u0940 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0909\u0924\u094d\u092a\u093e\u0926 \u092f\u093e \u0938\u0947\u0935\u093e \u0915\u0947 \u0932\u093f\u090f \u0938\u092e\u0917\u094d\u0930 \u092c\u093e\u091c\u093c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0914\u0930 \u092e\u093e\u0902\u0917 \u0936\u093e\u092e\u093f\u0932 \u0939\u094b\u0924\u0940 \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0905\u092a\u0928\u0940 \u0935\u093f\u0915\u093e\u0938 \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u092f\u0939 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0909\u0928\u0915\u093e \u0909\u0924\u094d\u092a\u093e\u0926 \u092c\u093e\u091c\u093c\u093e\u0930 \u092e\u0947\u0902 \u0915\u093f\u0924\u0928\u093e \u0909\u092a\u092f\u0941\u0915\u094d\u0924 \u0939\u0948\u0964 \u092f\u0939 \u0907\u0938 \u092c\u093e\u0924 \u0915\u093e \u0938\u091f\u0940\u0915 \u0938\u0902\u0915\u0947\u0924\u0915 \u0939\u0948 \u0915\u093f \u0915\u094b\u0908 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0905\u092a\u0928\u0940 \u092a\u0947\u0936\u0915\u0936 \u0915\u0940 \u091c\u093c\u0930\u0942\u0930\u0924 \u0935\u093e\u0932\u0947 \u0938\u092d\u0940 \u0932\u094b\u0917\u094b\u0902 \u0915\u094b \u0938\u0947\u0935\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0915\u0947 \u092e\u094c\u0926\u094d\u0930\u093f\u0915 \u0930\u0942\u092a \u0938\u0947 \u0915\u093f\u0924\u0928\u093e \u0915\u092e\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0915\u094b \u092a\u0939\u091a\u093e\u0928\u0915\u0930, \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u0909\u0928\u094d\u0939\u0947\u0902 \u0909\u0928 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u0905\u0927\u093f\u0915\u0924\u092e \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u093e \u092a\u0924\u093e \u091a\u0932\u0924\u093e \u0939\u0948 \u091c\u0939\u093e\u0902 \u0935\u0947 \u0938\u0947\u0935\u093e\u090f\u0902 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0940 \u0939\u0948\u0902 \u092f\u093e \u0938\u0947\u0935\u093e\u090f\u0902 \u0926\u0947\u0928\u0947 \u0915\u093e \u0907\u0930\u093e\u0926\u093e \u0930\u0916\u0924\u0940 \u0939\u0948\u0902\u0964 \u092f\u0939 \u0938\u092e\u091d \u0938\u0902\u0917\u0920\u0928\u094b\u0902 \u0915\u094b \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u0938\u094b\u091a-\u0938\u092e\u091d\u0915\u0930 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947\u0928\u0947 \u0914\u0930 \u092f\u0939 \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u0939\u093e\u092f\u0924\u093e \u0915\u0930\u0924\u0940 \u0939\u0948 \u0915\u093f \u0928\u090f \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930\u0928\u093e \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0942\u092a \u0938\u0947 \u0935\u094d\u092f\u0935\u0939\u093e\u0930\u094d\u092f \u0939\u0948 \u092f\u093e \u0928\u0939\u0940\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u092e\u092f \u0915\u0947 \u0938\u093e\u0925, \u091c\u0948\u0938\u0947-\u091c\u0948\u0938\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u0905\u092a\u0928\u0947 \u0935\u093f\u0915\u093e\u0938 \u092a\u0925 \u092a\u0930 \u0906\u0917\u0947 \u092c\u0922\u093c\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u091c\u0928\u0938\u093e\u0902\u0916\u094d\u092f\u093f\u0915\u0940\u092f \u0938\u092e\u0942\u0939\u094b\u0902 \u0924\u0915 \u092a\u0939\u0941\u0902\u091a\u0924\u0947 \u0939\u0948\u0902, \u0935\u0948\u0938\u0947-\u0935\u0948\u0938\u0947 \u0932\u0915\u094d\u0937\u093f\u0924 \u0914\u0938\u0924 (TAM) \u092e\u0947\u0902 \u092d\u0940 \u092c\u0926\u0932\u093e\u0935 \u0906 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0928\u093f\u0930\u0902\u0924\u0930 \u092a\u0941\u0928\u0930\u094d\u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u094b \u091c\u093e\u0924\u093e \u0939\u0948\u0964 TAM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0924\u0947 \u0938\u092e\u092f, \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u092f\u093e \u0935\u0930\u094d\u0917 \u0915\u094b \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0928\u093e \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948, \u0938\u093e\u0925 \u0939\u0940 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u092e\u094c\u091c\u0942\u0926 \u0938\u0902\u0924\u0943\u092a\u094d\u0924\u093f \u0915\u094b \u092d\u0940 \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-tam-matters\">TAM \u0915\u094d\u092f\u094b\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0938\u093e\u0925-\u0938\u093e\u0925 \u0909\u0938\u0915\u0940 \u0906\u0915\u0930\u094d\u0937\u0923 \u0915\u094d\u0937\u092e\u0924\u093e \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM) \u0915\u093e \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u0930\u0928\u093e \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964 TAM \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930\u0928\u0947, \u092e\u0942\u0932\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u0947 \u0906\u0935\u0902\u091f\u0928 \u0938\u0947 \u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u0939\u093e\u092f\u0915 \u0939\u094b\u0924\u093e \u0939\u0948, \u0938\u093e\u0925 \u0939\u0940 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0930\u093e\u091c\u0938\u094d\u0935 \u0938\u0943\u091c\u0928 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u092d\u0940 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0915\u092e TAM \u0939\u094b\u0928\u0947 \u092a\u0930 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0947 \u0905\u092a\u0930\u094d\u092f\u093e\u092a\u094d\u0924 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0947 \u0915\u093e\u0930\u0923 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0905\u0935\u0927\u093e\u0930\u0923\u093e \u0915\u094b \u0905\u0938\u094d\u0935\u0940\u0915\u093e\u0930 \u0915\u093f\u092f\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0926\u0942\u0938\u0930\u0940 \u0913\u0930, \u0905\u0924\u094d\u092f\u0927\u093f\u0915 \u092c\u0921\u093c\u093e TAM \u0924\u0940\u0935\u094d\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e \u0914\u0930 \u0938\u0902\u0924\u0943\u092a\u094d\u0924 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0938\u0902\u0915\u0947\u0924 \u0926\u0947 \u0938\u0915\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0947 \u0928\u093f\u0935\u0947\u0936\u0915 \u0939\u0924\u094b\u0924\u094d\u0938\u093e\u0939\u093f\u0924 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u093e \u092e\u093e\u0928 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0928\u093f\u0935\u0947\u0936 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u093e \u090f\u0915 \u0938\u0902\u0924\u0941\u0932\u093f\u0924 \u0932\u0915\u094d\u0937\u094d\u092f-\u0909\u0928\u094d\u092e\u0941\u0916 \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 (TAM) \u092a\u094d\u0930\u0938\u094d\u0924\u0941\u0924 \u0915\u0930\u0928\u0947 \u092a\u0930 \u0928\u093f\u0930\u094d\u092d\u0930 \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u094b \u0928 \u0924\u094b \u0905\u092a\u0947\u0915\u094d\u0937\u093e\u0913\u0902 \u0938\u0947 \u0915\u092e \u0939\u094b \u0914\u0930 \u0928 \u0939\u0940 \u0909\u0928\u0938\u0947 \u0905\u0927\u093f\u0915 \u0939\u094b\u0964 \u0905\u092a\u0928\u0947 TAM \u0915\u094b \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0905\u092a\u0928\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u0935\u093f\u0915\u0932\u094d\u092a\u094b\u0902 \u092e\u0947\u0902 \u0935\u093f\u0935\u093f\u0927\u0924\u093e \u0932\u093e\u0928\u0947 \u092f\u093e \u0905\u092a\u094d\u0930\u092f\u0941\u0915\u094d\u0924 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092e\u0947\u0902 \u092a\u094d\u0930\u0935\u0947\u0936 \u0915\u0930\u0928\u0947 \u092a\u0930 \u0935\u093f\u091a\u093e\u0930 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u094d\u092f\u094b\u0902\u0915\u093f \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e\u0924\u094d\u092e\u0915 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e, \u092c\u0926\u0932\u0924\u0947 \u092c\u093e\u091c\u093e\u0930 \u0930\u0941\u091d\u093e\u0928 \u0914\u0930 \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e\u0913\u0902 \u092e\u0947\u0902 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u0928 \u091c\u0948\u0938\u0947 \u0915\u093e\u0930\u0915 \u0938\u092e\u092f \u0915\u0947 \u0938\u093e\u0925 \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 (TAM) \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0907\u0938\u0932\u093f\u090f \u0907\u0938 \u092e\u0940\u091f\u094d\u0930\u093f\u0915 \u0915\u093e \u0938\u092e\u092f-\u0938\u092e\u092f \u092a\u0930 \u092a\u0941\u0928\u0930\u094d\u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u0915\u0930\u0928\u093e \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0917\u0924\u093f\u0935\u093f\u0927\u093f\u092f\u094b\u0902 \u0915\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u092a\u094d\u0930\u092c\u0902\u0927\u0928 \u0935\u093f\u0935\u0947\u0915\u092a\u0942\u0930\u094d\u0923 \u0938\u0902\u0938\u093e\u0927\u0928 \u0935\u093f\u0924\u0930\u0923 \u0915\u094b \u0938\u0941\u0917\u092e \u092c\u0928\u093e\u0915\u0930 \u0914\u0930 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u093e \u0906\u0924\u094d\u092e\u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u0938\u0947 \u0932\u093e\u092d \u0909\u0920\u093e\u0928\u0947 \u092e\u0947\u0902 \u0938\u0915\u094d\u0937\u092e \u092c\u0928\u093e\u0915\u0930 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e\u0913\u0902 \u0915\u094b \u092e\u091c\u092c\u0942\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-methods-to-calculate-tam\">\u091f\u0940\u090f\u090f\u092e \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u0947 \u0915\u0947 \u0924\u0930\u0940\u0915\u0947<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM) \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0947 \u0932\u093f\u090f \u0924\u0940\u0928 \u092e\u0941\u0916\u094d\u092f \u0924\u0915\u0928\u0940\u0915\u0947\u0902 \u092e\u094c\u091c\u0942\u0926 \u0939\u0948\u0902: \u091f\u0949\u092a-\u0921\u093e\u0909\u0928, \u092c\u0949\u091f\u092e-\u0905\u092a \u0914\u0930 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0935\u093f\u0927\u093f\u092f\u093e\u0901\u0964 \u092c\u0949\u091f\u092e-\u0905\u092a \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u092e\u0947\u0902 \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0916\u0902\u0921\u094b\u0902 \u0915\u093e \u0917\u0939\u0928 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0914\u0930 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915 \u0921\u0947\u091f\u093e \u0938\u094d\u0930\u094b\u0924\u094b\u0902 \u0938\u0947 \u0905\u0928\u0941\u092e\u093e\u0928\u094b\u0902 \u0915\u093e \u0938\u0902\u0915\u0932\u0928 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0964 \u0907\u0938 \u092a\u094d\u0930\u0915\u094d\u0930\u093f\u092f\u093e \u092e\u0947\u0902 \u0915\u0947\u0935\u0932 \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u092c\u093e\u091c\u093e\u0930 \u0906\u0901\u0915\u0921\u093c\u094b\u0902 \u092a\u0930 \u0928\u093f\u0930\u094d\u092d\u0930 \u0930\u0939\u0928\u0947 \u0915\u0947 \u092c\u091c\u093e\u092f \u0938\u091f\u0940\u0915 \u0916\u0902\u0921 \u0921\u0947\u091f\u093e \u090f\u0915\u0924\u094d\u0930 \u0915\u0930\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u092f\u0939 TAM \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0938\u092c\u0938\u0947 \u0938\u091f\u0940\u0915 \u0924\u0930\u0940\u0915\u094b\u0902 \u092e\u0947\u0902 \u0938\u0947 \u090f\u0915 \u092c\u0928 \u091c\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0907\u0938\u0915\u0947 \u0935\u093f\u092a\u0930\u0940\u0924, \u0936\u0940\u0930\u094d\u0937-\u0921\u093e\u0909\u0928 \u092a\u0926\u094d\u0927\u0924\u093f \u0915\u094b \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u092c\u093e\u091c\u093e\u0930 \u0938\u0939\u092d\u093e\u0917\u093f\u0924\u093e \u0915\u0947 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0938\u0947 \u0905\u0932\u0917 \u0939\u094b\u0928\u0947 \u0915\u0947 \u0915\u093e\u0930\u0923 \u0915\u092e \u0935\u093f\u0936\u094d\u0935\u0938\u0928\u0940\u092f \u092e\u093e\u0928\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0906\u092e\u0924\u094c\u0930 \u092a\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0909\u0926\u094d\u092f\u094b\u0917 \u0930\u093f\u092a\u094b\u0930\u094d\u091f\u094b\u0902 \u0915\u094b \u0906\u0927\u093e\u0930 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0924\u0940 \u0939\u0948 \u0914\u0930 \u092b\u093f\u0930 \u0907\u0928 \u0906\u0902\u0915\u0921\u093c\u094b\u0902 \u0915\u094b \u0915\u092e \u0915\u0930\u0915\u0947 \u0909\u0928\u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0926\u0942\u0938\u0930\u0940 \u0913\u0930, \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924 \u0907\u0938 \u092c\u093e\u0924 \u092a\u0930 \u0906\u0927\u093e\u0930\u093f\u0924 \u0939\u0948 \u0915\u093f \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u093f\u0938\u0940 \u092e\u0942\u0932\u094d\u092f\u0935\u093e\u0928 \u0935\u0938\u094d\u0924\u0941 \u0915\u0947 \u0932\u093f\u090f \u0915\u093f\u0924\u0928\u093e \u092d\u0941\u0917\u0924\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u094b \u0924\u0948\u092f\u093e\u0930 \u0939\u0948\u0902\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u092f\u0926\u093f \u092f\u0939 \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948 \u0915\u093f 9,000 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u093f\u0938\u0940 \u0915\u0902\u092a\u0928\u0940 \u0926\u094d\u0935\u093e\u0930\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0940 \u091c\u093e\u0928\u0947 \u0935\u093e\u0932\u0940 \u0915\u0941\u091b \u0935\u0938\u094d\u0924\u0941\u0913\u0902 \u092f\u093e \u0938\u0947\u0935\u093e\u0913\u0902 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u0924\u094d\u092f\u0947\u0915 1,300 \u0916\u0930\u094d\u091a \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b \u0907\u0938\u0938\u0947 \u092a\u0924\u093e \u091a\u0932\u0924\u093e \u0939\u0948 \u0915\u093f \u0906\u092a\u0915\u093e \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0932\u0915\u094d\u0937\u094d\u092f (TAM) \u0932\u0917\u092d\u0917 11.7 \u092e\u093f\u0932\u093f\u092f\u0928 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Determining your own TAM necessitates knowing both the overall quantity of possible clients within your sphere and gauging their average revenue contribution per unit for example, in healthcare IT solutions where research indicated there were around 1,352 hospitals with potential earnings calculated at $1 thousand annually per license which resulted in establishing a medical software\u2019s TAM at roughly $1.35 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0907\u0928 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0905\u092a\u0928\u093e\u0928\u0947 \u0938\u0947 \u0935\u094d\u092f\u093e\u092a\u0915 \u092c\u093e\u091c\u093e\u0930 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0914\u0930 \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f \u092e\u0947\u0902 \u092d\u0935\u093f\u0937\u094d\u092f \u092e\u0947\u0902 \u0935\u094d\u092f\u093e\u092a\u0915 \u091c\u093e\u0902\u091a \u0915\u0947 \u0932\u093f\u090f \u092e\u0942\u0932\u092d\u0942\u0924 \u0906\u0927\u093e\u0930 \u0924\u0948\u092f\u093e\u0930 \u0939\u094b\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-serviceable-addressable-market-sam\">\u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (\u090f\u0938\u090f\u090f\u092e)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Serviceable Addressable Market (SAM) represents the portion of the Total Addressable Market (TAM) that a business can feasibly aim to capture and cater to. It reflects the market segment within TAM that is attainable and pertinent for what a company has to offer. Without pinpointing an accurate SAM, there\u2019s a risk it may seem overly expansive, which could in turn distort perceptions of how large its subset the Serviceable Obtainable Market (SOM) truly is. Properly sizing up the market allows new businesses to measure demand more precisely and evaluate their potential for generating revenue. Correctly defining SAM is essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take as an example, a software enterprise focusing on small enterprises: here its SAM might be projected at $100 million a decidedly narrower piece of its broader TAM. A firm grasp on one\u2019s SAM enables companies not only to strategically deploy their resources, but also craft precise marketing strategies while establishing achievable targets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-importance-of-sam-in-strategic-focus\">\u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092b\u094b\u0915\u0938 \u092e\u0947\u0902 \u090f\u0938\u090f\u090f\u092e \u0915\u093e \u092e\u0939\u0924\u094d\u0935<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930 (\u090f\u0938\u090f\u090f\u092e) \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u092f\u0939 \u092a\u0939\u091a\u093e\u0928\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948 \u0915\u093f \u0915\u094b\u0908 \u0915\u0902\u092a\u0928\u0940 \u0915\u093f\u0928 \u092c\u093e\u091c\u093e\u0930 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092e\u0947\u0902 \u0938\u092b\u0932\u0924\u093e\u092a\u0942\u0930\u094d\u0935\u0915 \u0915\u093e\u092e \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0964 \u090f\u0938\u090f\u090f\u092e \u0915\u0940 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947, \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0905\u092a\u0928\u0947 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u0935\u093f\u0924\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0905\u092a\u0928\u0940 \u0935\u093f\u092a\u0923\u0928 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u092e\u0947\u0902 \u092a\u094d\u0930\u093e\u0925\u092e\u093f\u0915\u0924\u093e \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092c\u0947\u0939\u0924\u0930 \u0930\u0942\u092a \u0938\u0947 \u0924\u0948\u092f\u093e\u0930 \u0939\u094b\u0924\u0940 \u0939\u0948\u0902\u0964 \u090f\u0938\u090f\u090f\u092e \u0915\u093e \u0906\u0915\u0932\u0928 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0909\u0928 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0915\u0947 \u0905\u092a\u0928\u0940 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0914\u0930 \u092c\u0947\u0939\u0924\u0930 \u092c\u0928\u093e\u0928\u0947 \u092e\u0947\u0902 \u0938\u0915\u094d\u0937\u092e \u092c\u0928\u093e\u0924\u093e \u0939\u0948 \u091c\u094b \u0932\u093e\u092d \u0915\u0940 \u0938\u092c\u0938\u0947 \u0905\u0927\u093f\u0915 \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0915\u093e \u0932\u093e\u092d \u0909\u0920\u093e\u0928\u0947 \u0938\u0947 \u0935\u093f\u092a\u0923\u0928 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u094b \u092c\u0947\u0939\u0924\u0930 \u092c\u0928\u093e\u0928\u0947 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u0947 \u0909\u092a\u092f\u094b\u0917 \u0915\u094b \u0938\u0941\u0927\u093e\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u092a\u0928\u0947 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917, \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0914\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u0915\u0947 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 (SAM) \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0939\u094b\u0928\u0947 \u0938\u0947 \u0906\u092a \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0909\u0928 \u0939\u093f\u0938\u094d\u0938\u094b\u0902 \u092a\u0930 \u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u091c\u0939\u093e\u0901 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0914\u0930 \u092c\u093f\u0915\u094d\u0930\u0940 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0938\u0947 \u092a\u0930\u094d\u092f\u093e\u092a\u094d\u0924 \u0932\u093e\u092d \u092e\u093f\u0932\u0928\u0947 \u0915\u0940 \u0938\u092c\u0938\u0947 \u0905\u0927\u093f\u0915 \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u0939\u094b\u0924\u0940 \u0939\u0948\u0964 \u0907\u0938 \u0924\u0930\u0939 \u0915\u093e \u0932\u0915\u094d\u0937\u093f\u0924 \u0938\u092e\u0930\u094d\u092a\u0923 \u090f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092c\u0932 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u094b \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0915\u0947 \u092e\u0941\u0915\u093e\u092c\u0932\u0947 \u0906\u092a\u0915\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0940 \u0938\u094d\u0925\u093f\u0924\u093f \u0915\u094b \u0915\u093e\u092b\u0940 \u092e\u091c\u092c\u0942\u0924 \u092c\u0928\u093e\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0907\u0928 \u091a\u092f\u0928\u093f\u0924 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092e\u0947\u0902 \u0906\u092a\u0915\u094b \u0909\u0928 \u092a\u0930 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092c\u0922\u093c\u0924 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-calculating-sam\">\u090f\u0938\u090f\u090f\u092e \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u093e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930 (\u090f\u0938\u090f\u090f\u092e) \u0915\u093e \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0938\u0947 \u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u091c\u0928\u0938\u093e\u0902\u0916\u094d\u092f\u093f\u0915\u0940\u092f \u0935\u093f\u0936\u0947\u0937\u0924\u093e\u0913\u0902 \u0914\u0930 \u092d\u094c\u0917\u094b\u0932\u093f\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u091c\u0948\u0938\u0947 \u091a\u0930\u094b\u0902 \u0915\u094b \u0936\u093e\u092e\u093f\u0932 \u0915\u0930\u0915\u0947 \u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (\u091f\u0940\u090f\u090f\u092e) \u0915\u094b \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0915\u0930\u0928\u093e \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964 <a href=\"https:\/\/www.investglass.com\/hi\/%e0%a4%97%e0%a5%8d%e0%a4%b0%e0%a4%be%e0%a4%b9%e0%a4%95-%e0%a4%b8%e0%a5%87%e0%a4%b5%e0%a4%be-%e0%a4%95%e0%a5%8d%e0%a4%af%e0%a4%be-%e0%a4%b9%e0%a5%88\/\">\u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b<\/a>. \u0938\u091f\u0940\u0915 \u092c\u093e\u091c\u093e\u0930 \u0914\u0938\u0924 (SAM) \u0915\u093e \u092a\u0924\u093e \u0932\u0917\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902, \u0909\u0928\u0915\u0947 \u092d\u094c\u0917\u094b\u0932\u093f\u0915 \u0926\u093e\u092f\u0930\u0947 \u0914\u0930 \u0909\u0938 \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u092e\u094c\u091c\u0942\u0926\u093e \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e \u0915\u093e \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u093e \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u0905\u092e\u0947\u0930\u093f\u0915\u093e \u092e\u0947\u0902 25-65 \u0935\u0930\u094d\u0937 \u0915\u0940 \u0915\u093e\u092e\u0915\u093e\u091c\u0940 \u092e\u0939\u093f\u0932\u093e\u0913\u0902 \u0915\u094b \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0930\u0915\u0947 \u0915\u092a\u0921\u093c\u0947 \u092c\u0947\u091a\u0928\u0947 \u0935\u093e\u0932\u0947 \u090f\u0915 \u0909\u091a\u094d\u091a\u0938\u094d\u0924\u0930\u0940\u092f \u0916\u0941\u0926\u0930\u093e \u0935\u093f\u0915\u094d\u0930\u0947\u0924\u093e \u0915\u094b \u0932\u0947\u0902\u0964 \u0935\u0947 2024 \u0924\u0915 191.4 \u092c\u093f\u0932\u093f\u092f\u0928 \u0921\u0949\u0932\u0930 \u0915\u0947 \u0905\u0928\u0941\u092e\u093e\u0928\u093f\u0924 \u0935\u094d\u092f\u093e\u092a\u0915 \u092e\u0939\u093f\u0932\u093e \u092a\u0930\u093f\u0927\u093e\u0928 \u092c\u093e\u091c\u093e\u0930 \u0938\u0947 \u0905\u092a\u0928\u093e SAM \u0932\u0917\u092d\u0917 172 \u092c\u093f\u0932\u093f\u092f\u0928 \u0921\u0949\u0932\u0930 \u0906\u0902\u0915\u0947\u0902\u0917\u0947\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0907\u0938 \u092a\u0926\u094d\u0927\u0924\u093f \u0915\u0947 \u0926\u094d\u0935\u093e\u0930\u093e \u0932\u0915\u094d\u0937\u093f\u0924 \u0935\u093f\u092a\u0923\u0928 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 (TAM) \u0915\u094b \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u0930\u0942\u092a \u0938\u0947 \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u0914\u0930 \u0938\u0941\u0932\u092d \u0909\u092a\u092d\u094b\u0915\u094d\u0924\u093e \u0938\u092e\u0942\u0939\u094b\u0902 \u0924\u0915 \u0938\u0940\u092e\u093f\u0924 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u094b \u0905\u0927\u093f\u0915 \u0932\u0915\u094d\u0937\u093f\u0924 \u0935\u093f\u092a\u0923\u0928 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u092c\u0928\u093e\u0928\u0947 \u0914\u0930 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0947 \u0932\u093f\u090f \u0935\u094d\u092f\u0935\u0939\u093e\u0930\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964 \u0910\u0938\u0940 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0930\u0923\u0928\u0940\u0924\u093f \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948 \u0915\u093f \u092a\u094d\u0930\u091a\u093e\u0930 \u0917\u0924\u093f\u0935\u093f\u0927\u093f\u092f\u093e\u0901 \u0909\u0928 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092a\u0930 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0939\u094b\u0902 \u091c\u093f\u0928\u092e\u0947\u0902 \u0935\u093f\u0915\u093e\u0938 \u0915\u0940 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0915\u094d\u0937\u092e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-serviceable-obtainable-market-som\">\u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (\u090f\u0938\u0913\u090f\u092e)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (\u090f\u0938\u0913\u090f\u092e) \u0915\u093f\u0938\u0940 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u090f\u0938\u090f\u090f\u092e \u0915\u093e \u0935\u0939 \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u0948 \u091c\u093f\u0938\u0947 \u0935\u0939 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e \u092e\u0947\u0902 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0909\u092e\u094d\u092e\u0940\u0926 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0909\u0938 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u092e\u093e\u0924\u094d\u0930\u093e \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948 \u091c\u093f\u0938\u0947 \u0915\u0902\u092a\u0928\u0940 \u0915\u0947 \u0909\u0924\u094d\u092a\u093e\u0926 \u0935\u093e\u0938\u094d\u0924\u0935 \u092e\u0947\u0902 \u092a\u0942\u0930\u093e \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902\u0964 \u090f\u0938\u0913\u090f\u092e, \u091c\u093f\u0938\u0947 \u0906\u092e\u0924\u094c\u0930 \u092a\u0930 \u092a\u094d\u0930\u0924\u093f\u0936\u0924 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u0935\u094d\u092f\u0915\u094d\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948, \u092f\u0939 \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948 \u0915\u093f \u0915\u094b\u0908 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0905\u092a\u0928\u0947 \u090f\u0938\u090f\u090f\u092e \u0915\u093e \u0915\u093f\u0924\u0928\u093e \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u093e\u0938\u093f\u0932 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948 \u0914\u0930 \u092f\u0939 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0930\u093e\u091c\u0938\u094d\u0935 \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u0915\u093e \u0938\u0942\u091a\u0915 \u0939\u094b\u0928\u0947 \u0915\u0947 \u0938\u093e\u0925-\u0938\u093e\u0925 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0915\u0947 \u092e\u0941\u0915\u093e\u092c\u0932\u0947 \u0915\u0902\u092a\u0928\u0940 \u0915\u0940 \u0938\u094d\u0925\u093f\u0924\u093f \u0915\u093e \u092d\u0940 \u0938\u0902\u0915\u0947\u0924 \u0926\u0947\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u0932\u094d\u092a\u0915\u093e\u0932\u093f\u0915 \u0938\u0947 \u092e\u0927\u094d\u092f\u092e \u0905\u0935\u0927\u093f \u0915\u0947 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u092a\u0930 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924, \u090f\u0938\u0913\u090f\u092e \u092c\u093f\u0915\u094d\u0930\u0940 \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u0940 \u0909\u092e\u094d\u092e\u0940\u0926\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0930\u0942\u0922\u093c\u093f\u0935\u093e\u0926\u0940 \u0932\u0947\u0915\u093f\u0928 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0905\u0928\u0941\u092e\u093e\u0928 \u092a\u094d\u0930\u0938\u094d\u0924\u0941\u0924 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u092e\u093e\u0928 \u0932\u0940\u091c\u093f\u090f \u0915\u093f \u090f\u0915 \u0916\u093e\u0926\u094d\u092f \u0935\u093f\u0924\u0930\u0923 \u0938\u0947\u0935\u093e \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928\u093f\u0924 \u090f\u0938\u0913\u090f\u092e 1.4 \u0915\u0930\u094b\u0921\u093c 10 \u0915\u0930\u094b\u0921\u093c \u0939\u0948\u0964 \u092f\u0939 \u0906\u0902\u0915\u0921\u093c\u093e \u0909\u0928\u0915\u0947 \u0935\u094d\u092f\u093e\u092a\u0915 \u090f\u0938\u090f\u090f\u092e \u0915\u0947 \u092d\u0940\u0924\u0930 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0915\u0947 \u0938\u0902\u0926\u0930\u094d\u092d \u092e\u0947\u0902 \u0909\u0928\u0915\u0940 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0909\u092a\u0932\u092c\u094d\u0927\u093f \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-som-is-crucial\">\u090f\u0938\u0913\u090f\u092e \u0915\u094d\u092f\u094b\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093f\u0915\u094d\u0930\u0940 \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0926\u0930 (SOM) \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0906\u0915\u0930\u094d\u0937\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0905\u0932\u094d\u092a\u0915\u093e\u0932\u093f\u0915 \u0935\u093f\u0915\u093e\u0938 \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u0915\u093e \u0938\u091f\u0940\u0915 \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 \u092f\u0939 \u0915\u0902\u092a\u0928\u0940 \u0915\u0940 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u092a\u0948\u0920 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0938\u094d\u0925\u093f\u0924\u093f \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0935\u093f\u0915\u093e\u0938 \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e\u0924\u094d\u092e\u0915 \u091c\u093e\u0917\u0930\u0942\u0915\u0924\u093e \u092c\u0922\u093c\u093e\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964 SOM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0915\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940 \u092c\u093f\u0915\u094d\u0930\u0940 \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u0909\u0928\u0915\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u092a\u0930 \u0906\u0927\u093e\u0930\u093f\u0924 \u0939\u094b \u091c\u093e\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u090f\u0938\u0913\u090f\u092e \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0935\u093f\u0915\u093e\u0938 \u0914\u0930 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u090f\u0938\u0913\u090f\u092e \u0938\u0947 \u0905\u0927\u093f\u0915 \u0939\u094b\u0928\u093e \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0938\u0947 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u091b\u0940\u0928\u0928\u0947 \u0915\u093e \u0938\u0902\u0915\u0947\u0924 \u0926\u0947\u0924\u093e \u0939\u0948, \u091c\u094b \u092e\u091c\u092c\u0942\u0924 \u092c\u093e\u091c\u093e\u0930 \u092a\u094d\u0930\u0926\u0930\u094d\u0936\u0928 \u0915\u093e \u092a\u094d\u0930\u0924\u0940\u0915 \u0939\u0948\u0964 \u090f\u0938\u0913\u090f\u092e \u0924\u092c \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u0939\u094b \u091c\u093e\u0924\u093e \u0939\u0948 \u091c\u092c \u0915\u094b\u0908 \u0915\u0902\u092a\u0928\u0940 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0938\u0915\u094d\u0930\u093f\u092f \u0930\u0942\u092a \u0938\u0947 \u092d\u093e\u0917 \u0932\u0947 \u0930\u0939\u0940 \u0939\u094b\u0924\u0940 \u0939\u0948, \u091c\u093f\u0938\u0938\u0947 \u092f\u0939 \u0928\u093f\u0930\u0902\u0924\u0930 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092e\u093e\u092a\u0926\u0902\u0921 \u092c\u0928 \u091c\u093e\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-steps-to-calculate-som\">\u090f\u0938\u0913\u090f\u092e \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u0947 \u0915\u0947 \u091a\u0930\u0923<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u090f\u0938\u0913\u090f\u092e \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0915\u0908 \u092a\u094d\u0930\u092e\u0941\u0916 \u0918\u091f\u0915 \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0902\u0964 \u0907\u0928\u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>\u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0940 \u0915\u0941\u0932 \u0938\u0902\u0916\u094d\u092f\u093e<\/p><\/li>\n\n\n\n<li><p>\u0906\u092a \u0915\u093f\u0924\u0928\u0947 \u092a\u094d\u0930\u0924\u093f\u0936\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0938\u0947\u0935\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902<\/p><\/li>\n\n\n\n<li><p>\u0906\u092a \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0915\u093f\u0924\u0928\u093e \u092a\u094d\u0930\u0924\u093f\u0936\u0924 \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u093e\u0938\u093f\u0932 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902<\/p><\/li>\n\n\n\n<li><p>\u092a\u094d\u0930\u0924\u093f \u0917\u094d\u0930\u093e\u0939\u0915 \u0914\u0938\u0924 \u0935\u093e\u0930\u094d\u0937\u093f\u0915 \u0930\u093e\u091c\u0938\u094d\u0935<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0906\u092f \u0914\u0930 \u0930\u094b\u091c\u0917\u093e\u0930 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0915\u0930\u0915\u0947 \u0914\u0930 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0930\u0942\u092a \u0938\u0947 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u093f\u090f \u091c\u093e \u0938\u0915\u0928\u0947 \u0935\u093e\u0932\u0947 \u0939\u093f\u0938\u094d\u0938\u0947 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0915\u0947 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, \u0915\u094b\u0908 \u0915\u0902\u092a\u0928\u0940 \u0905\u092a\u0928\u0947 \u0930\u093e\u091c\u0938\u094d\u0935 \u0915\u094b \u0915\u0941\u0932 \u092c\u093e\u091c\u093e\u0930 \u0930\u093e\u091c\u0938\u094d\u0935 \u0938\u0947 \u0935\u093f\u092d\u093e\u091c\u093f\u0924 \u0915\u0930\u0915\u0947 \u0914\u0930 100 \u0938\u0947 \u0917\u0941\u0923\u093e \u0915\u0930\u0915\u0947 SOM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u090f\u0938\u0913\u090f\u092e \u0915\u0940 \u0917\u0923\u0928\u093e \u092a\u093f\u091b\u0932\u0947 \u0935\u0930\u094d\u0937 \u0915\u0947 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0915\u094b \u0907\u0938 \u0935\u0930\u094d\u0937 \u0915\u0947 \u090f\u0938\u090f\u090f\u092e \u0905\u0928\u0941\u092e\u093e\u0928 \u0938\u0947 \u0917\u0941\u0923\u093e \u0915\u0930\u0915\u0947 \u0936\u0941\u0930\u0942 \u0915\u0940 \u091c\u093e \u0938\u0915\u0924\u0940 \u0939\u0948\u0964 \u090f\u0938\u0913\u090f\u092e \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0947 \u0932\u093f\u090f \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e \u0915\u0940 \u0938\u0942\u0915\u094d\u0937\u094d\u092e \u0938\u092e\u091d \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948, \u091c\u094b \u0907\u0938\u0947 \u091a\u0941\u0928\u094c\u0924\u0940\u092a\u0942\u0930\u094d\u0923 \u092c\u0928\u093e\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0902\u092a\u0928\u0940 \u0915\u0940 \u0915\u094d\u0937\u092e\u0924\u093e\u0913\u0902 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f \u0915\u094b \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0924\u0947 \u0939\u0941\u090f, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0905\u092a\u0928\u0947 \u092c\u093e\u091c\u093e\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940 \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, 172 \u092c\u093f\u0932\u093f\u092f\u0928 \u092a\u093e\u0909\u0902\u0921 \u0915\u0947 \u092c\u093e\u091c\u093e\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0938\u0947 1500 \u092e\u093f\u0932\u093f\u092f\u0928 \u092a\u093e\u0909\u0902\u0921 \u092e\u0947\u0902 \u0938\u0947 0.0031 \u092a\u093e\u0909\u0902\u0921 \u0915\u093e \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u093e \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u093e \u0938\u0902\u092d\u0935 \u0939\u0948\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-application-of-tam-sam-som\">\u091f\u0940\u090f\u090f\u092e, \u090f\u0938\u090f\u090f\u092e, \u090f\u0938\u0913\u090f\u092e \u0915\u093e \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0905\u0928\u0941\u092a\u094d\u0930\u092f\u094b\u0917<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TAM, SAM \u0914\u0930 SOM \u0915\u093e \u092e\u0939\u0924\u094d\u0935 \u0915\u0947\u0935\u0932 \u0938\u0948\u0926\u094d\u0927\u093e\u0902\u0924\u093f\u0915 \u0939\u0940 \u0928\u0939\u0940\u0902 \u0939\u0948\u0964 \u0907\u0928\u0915\u093e \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0909\u092a\u092f\u094b\u0917 \u0915\u093f\u0938\u0940 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0940 \u0938\u092e\u0943\u0926\u094d\u0927\u093f \u0915\u094b \u0917\u0939\u0930\u093e\u0908 \u0938\u0947 \u092a\u094d\u0930\u092d\u093e\u0935\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0907\u0928 \u092e\u093e\u092a\u0926\u0902\u0921\u094b\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947, \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u093e \u0905\u0927\u093f\u0915 \u0938\u091f\u0940\u0915 \u0906\u0935\u0902\u091f\u0928 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902, \u0905\u092a\u0928\u0940 \u0935\u093f\u092a\u0923\u0928 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0924\u0926\u0928\u0941\u0938\u093e\u0930 \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0926\u0941\u0928\u093f\u092f\u093e \u0915\u0947 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f\u094b\u0902 \u092e\u0947\u0902 \u0907\u0928\u0915\u093e \u0905\u0928\u0941\u092a\u094d\u0930\u092f\u094b\u0917 \u0915\u0948\u0938\u0947 \u0939\u094b\u0924\u093e \u0939\u0948, \u0907\u0938\u0947 \u0938\u092e\u091d\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947\u0938 \u0938\u094d\u091f\u0921\u0940 \u0915\u093e \u0905\u0927\u094d\u092f\u092f\u0928 \u0915\u093f\u092f\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-case-study-example\">\u0915\u0947\u0938 \u0938\u094d\u091f\u0921\u0940 \u0915\u093e \u0909\u0926\u093e\u0939\u0930\u0923<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0924\u094c\u0930 \u092a\u0930, WeWork \u0915\u093e \u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 (TAM) \u0932\u0917\u092d\u0917 1.35 \u091f\u094d\u0930\u093f\u0932\u093f\u092f\u0928 \u0921\u0949\u0932\u0930 \u0939\u0948\u0964 \u092f\u0939 \u0906\u0902\u0915\u0921\u093c\u093e \u0938\u0902\u092c\u0902\u0927\u093f\u0924 \u0926\u0947\u0936\u094b\u0902 \u092e\u0947\u0902 \u0938\u0947\u0935\u093e \u0915\u094d\u0937\u0947\u0924\u094d\u0930 \u092e\u0947\u0902 \u0930\u094b\u091c\u0917\u093e\u0930 \u0938\u0947 \u0939\u094b\u0928\u0947 \u0935\u093e\u0932\u0940 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0906\u092f \u0915\u094b \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948\u0964 \u091c\u0928\u0938\u0902\u0916\u094d\u092f\u093e \u0915\u0947 \u0915\u0941\u091b \u0935\u0930\u094d\u0917\u094b\u0902 \u0915\u094b \u0939\u091f\u093e\u0928\u0947 \u092a\u0930, \u092f\u0939 \u092a\u093e\u092f\u093e \u0917\u092f\u093e \u0915\u093f WeWork \u0915\u093e \u0938\u0947\u0935\u093e \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 (SAM) \u0918\u091f\u0915\u0930 \u0932\u0917\u092d\u0917 1.68 \u092c\u093f\u0932\u093f\u092f\u0928 \u0921\u0949\u0932\u0930 \u0930\u0939 \u091c\u093e\u0924\u093e \u0939\u0948\u0964 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0924\u093e\u0915\u0924\u094b\u0902 \u0914\u0930 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0915\u0947 \u0905\u0928\u094d\u092f \u092a\u0939\u0932\u0941\u0913\u0902 \u0915\u094b \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0924\u0947 \u0939\u0941\u090f, WeWork \u0915\u093e \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093c\u093e\u0930 \u092e\u0947\u0902 \u0939\u093f\u0938\u094d\u0938\u093e (SOM) \u0932\u0917\u092d\u0917 1.35 \u092c\u093f\u0932\u093f\u092f\u0928 \u0921\u0949\u0932\u0930 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0935\u0940\u0935\u0930\u094d\u0915 \u0915\u093e \u0909\u0926\u093e\u0939\u0930\u0923 \u0926\u0930\u094d\u0936\u093e\u0924\u093e \u0939\u0948 \u0915\u093f \u0915\u0948\u0938\u0947 TAM, SAM \u0914\u0930 SOM \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092b\u093e\u092f\u0926\u0947\u092e\u0902\u0926 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092f\u0947 \u092e\u0947\u091f\u094d\u0930\u093f\u0915\u094d\u0938 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0935\u093f\u0915\u093e\u0938 \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u0915\u094b \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u094b \u092a\u0939\u091a\u093e\u0928\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0922\u093e\u0902\u091a\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964 \u0907\u0928 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092e\u093e\u092a\u0926\u0902\u0921\u094b\u0902 \u0915\u094b \u092a\u0939\u091a\u093e\u0928\u0928\u0947 \u0938\u0947 \u0915\u0902\u092a\u0928\u093f\u092f\u093e\u0902 \u0905\u092a\u0928\u0947 \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u0915\u0940 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u0938\u094d\u0925\u093f\u0924\u093f\u092f\u094b\u0902 \u0915\u0947 \u0905\u0928\u0941\u0938\u093e\u0930 \u0905\u092a\u0928\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0938\u092b\u0932\u0924\u093e \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u0915\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e\u0913\u0902 \u0915\u094b \u092c\u0922\u093c\u093e \u0938\u0915\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tools-and-resources-for-market-research\">\u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0915\u0947 \u0932\u093f\u090f \u0909\u092a\u0915\u0930\u0923 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u092c\u0926\u0932\u0924\u0947 \u0930\u0941\u091d\u093e\u0928\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0924\u093e\u0932\u092e\u0947\u0932 \u092c\u0928\u093e\u090f \u0930\u0916\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM), \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930 (SAM) \u0914\u0930 \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (SOM) \u091c\u0948\u0938\u0947 \u092e\u093e\u092a\u094b\u0902 \u0915\u094b \u0932\u0917\u093e\u0924\u093e\u0930 \u0905\u092a\u0921\u0947\u091f \u0915\u0930\u0928\u093e \u0938\u091f\u0940\u0915 \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 \u092a\u094d\u0930\u093e\u0938\u0902\u0917\u093f\u0915 \u092c\u093e\u091c\u093e\u0930 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u090f\u0915\u0924\u094d\u0930 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0909\u092a\u0915\u0930\u0923\u094b\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948, \u091c\u094b \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u0940 \u0924\u0941\u0932\u0928\u093e \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u094b\u091c \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0947 \u0932\u093f\u090f \u0921\u093f\u091c\u093c\u093e\u0907\u0928 \u0915\u093f\u090f \u0917\u090f \u0911\u0928\u0932\u093e\u0907\u0928 \u0938\u0902\u0938\u093e\u0927\u0928 \u0939\u0948\u0902\u0964 \u0909\u0926\u093e\u0939\u0930\u0923 \u0915\u0947 \u0932\u093f\u090f, Seer Interactive \u092e\u0942\u0932\u094d\u092f\u0935\u093e\u0928 \u0905\u0902\u0924\u0930\u094d\u0926\u0943\u0937\u094d\u091f\u093f \u0914\u0930 \u0915\u093e\u0930\u094d\u092f\u092a\u094d\u0930\u0923\u093e\u0932\u093f\u092f\u093e\u0901 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u094b \u092a\u093e\u0930\u0902\u092a\u0930\u093f\u0915 \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0924\u0915\u0928\u0940\u0915\u094b\u0902 \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930\u0924\u0947 \u0939\u0941\u090f \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u092e\u0947\u0902 \u0938\u0939\u093e\u092f\u0924\u093e \u0915\u0930\u0924\u0940 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0905\u0928\u0941\u092e\u093e\u0928\u093f\u0924 \u0906\u0915\u093e\u0930 \u0915\u093e \u0928\u093f\u092f\u092e\u093f\u0924 \u0930\u0942\u092a \u0938\u0947 \u0938\u0902\u0936\u094b\u0927\u0928 \u0928 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0917\u0932\u0924\u093f\u092f\u093e\u0901 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0902 \u0914\u0930 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u094b \u0928\u091c\u093c\u0930\u0905\u0902\u0926\u093e\u091c\u093c \u0915\u093f\u092f\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0905\u092a\u0928\u0947 \u092a\u093e\u0938 \u0909\u092a\u0932\u092c\u094d\u0927 \u0935\u093f\u092d\u093f\u0928\u094d\u0928 \u0909\u092a\u0915\u0930\u0923\u094b\u0902 \u0914\u0930 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0907\u0928 \u0915\u092e\u093f\u092f\u094b\u0902 \u0938\u0947 \u092c\u091a \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u0932\u0928 \u092e\u0947\u0902 \u0938\u091f\u0940\u0915\u0924\u093e \u0914\u0930 \u0928\u0935\u0940\u0928\u0924\u092e \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b \u0938\u0915\u0947\u0964 \u0907\u0938\u0938\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0938\u0942\u091a\u093f\u0924 \u0930\u0923\u0928\u0940\u0924\u093f \u0928\u093f\u0930\u094d\u092e\u093e\u0923 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u092e\u091c\u092c\u0942\u0924 \u0922\u093e\u0902\u091a\u093e \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-integrating-market-sizing-into-business-strategy\">\u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u093e \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u092e\u0947\u0902 \u090f\u0915\u0940\u0915\u0943\u0924 \u0915\u0930\u0928\u093e<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-scaled.jpg\" alt=\"\" class=\"wp-image-46425\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-scaled.jpg 2048w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-ozVZYACd6Pk-unsplash-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-element-caption\">\u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0930\u0923\u0928\u0940\u0924\u093f<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0935\u093f\u092a\u0923\u0928 \u0930\u0923\u0928\u0940\u0924\u093f \u092e\u0947\u0902 TAM, SAM \u0914\u0930 SOM \u0915\u094b \u090f\u0915\u0940\u0915\u0943\u0924 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0928\u093f\u0930\u094d\u0923\u092f\u094b\u0902 \u0915\u094b \u0926\u093f\u0936\u093e \u092e\u093f\u0932\u0924\u0940 \u0939\u0948 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u093e \u0906\u0915\u0932\u0928 \u0939\u094b\u0924\u093e \u0939\u0948\u0964 \u092f\u0947 \u092e\u0947\u091f\u094d\u0930\u093f\u0915\u094d\u0938 \u0930\u0923\u0928\u0940\u0924\u093f \u0915\u094b \u0906\u0927\u093e\u0930 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u094b \u092a\u0930\u093f\u092d\u093e\u0937\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0938\u092b\u0932\u0924\u093e \u0915\u0940 \u0909\u091a\u094d\u091a\u0924\u092e \u0938\u0902\u092d\u093e\u0935\u0928\u093e \u0935\u093e\u0932\u0947 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915\u0924\u093e\u0913\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923 \u0915\u094b \u0938\u0902\u0930\u0947\u0916\u093f\u0924 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0935\u093f\u0915\u093e\u0938 \u0914\u0930 \u0928\u0935\u093e\u091a\u093e\u0930 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0920\u094b\u0938 \u0906\u0927\u093e\u0930 \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0938\u0939\u093e\u092f\u0924\u093e \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u092a\u0928\u0947 \u0932\u0915\u094d\u0937\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0940 \u0938\u092b\u0932\u0924\u093e \u0915\u0940 \u0915\u0941\u0902\u091c\u0940 \u0939\u0948\u0964 \u091f\u0940\u090f\u090f\u092e \u0928\u093f\u0935\u0947\u0936\u0915\u094b\u0902 \u0915\u094b \u092b\u0902\u0921\u093f\u0902\u0917 \u0938\u0902\u092c\u0902\u0927\u0940 \u091a\u0930\u094d\u091a\u093e\u0913\u0902 \u0915\u0947 \u0926\u094c\u0930\u093e\u0928 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u091f\u0940\u090f\u090f\u092e \u0915\u093f\u0938\u0940 \u0928\u090f \u0909\u0924\u094d\u092a\u093e\u0926 \u092f\u093e \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0915\u0941\u0932 \u0928\u093f\u0935\u0947\u0936 \u0915\u093e \u092e\u0942\u0932\u094d\u092f\u093e\u0902\u0915\u0928 \u092d\u0940 \u0915\u0930\u0924\u093e \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aligning-sales-strategies-with-market-opportunities\">\u092c\u093f\u0915\u094d\u0930\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0947 \u0905\u0928\u0941\u0930\u0942\u092a \u092c\u0928\u093e\u0928\u093e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM), \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930 (SAM) \u0914\u0930 \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (SOM) \u0915\u094b \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0915\u0930\u0928\u0947 \u0938\u0947 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b\u0924\u093e \u0939\u0948 \u0915\u093f \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0947 \u0938\u093e\u0925 \u0924\u093e\u0932\u092e\u0947\u0932 \u092c\u093f\u0920\u093e\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u092a\u0930\u093f\u091a\u093e\u0932\u0928 \u0926\u0915\u094d\u0937\u0924\u093e \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0939\u094b\u0924\u093e \u0939\u0948\u0964 \u092c\u093f\u0915\u094d\u0930\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930\u0924\u0947 \u0938\u092e\u092f TAM, SAM \u0914\u0930 SOM \u0938\u0947 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u091c\u093e\u0928\u0915\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0932\u093e\u092d\u092a\u094d\u0930\u0926\u0924\u093e \u092c\u0922\u093c\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0938\u092c\u0938\u0947 \u0906\u0936\u093e\u091c\u0928\u0915 \u092c\u093e\u091c\u093e\u0930 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092a\u0930 \u0905\u092a\u0928\u093e \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0935\u093f\u0936\u0947\u0937 \u0930\u0942\u092a \u0938\u0947, \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0914\u0930 \u092a\u094d\u0930\u093e\u092a\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (\u0938\u0930\u094d\u0935\u093f\u0938\u090f\u092c\u0932 \u0911\u092c\u094d\u091f\u0947\u0928\u0947\u092c\u0932 \u092e\u093e\u0930\u094d\u0915\u0947\u091f) \u0915\u093f\u0938\u0940 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0947 \u092d\u0940\u0924\u0930 \u0935\u093f\u0915\u093e\u0938 \u0914\u0930 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0947 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u0915\u094b \u0909\u091c\u093e\u0917\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092d\u0942\u092e\u093f\u0915\u093e \u0928\u093f\u092d\u093e\u0924\u093e \u0939\u0948\u0964 \u092f\u0939 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0938\u0902\u0930\u0947\u0916\u0923 \u092c\u093f\u0915\u094d\u0930\u0940 \u092a\u0939\u0932\u094b\u0902 \u0915\u094b \u0910\u0938\u0947 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u0915\u0940 \u0913\u0930 \u0928\u093f\u0930\u094d\u0926\u0947\u0936\u093f\u0924 \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u094b \u0915\u0902\u092a\u0928\u0940 \u0915\u0940 \u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 \u0938\u092b\u0932\u0924\u093e \u0915\u094b \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-competitive-analysis-and-market-sizing\">\u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e\u0924\u094d\u092e\u0915 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u090f\u0915 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u092a\u0939\u0932\u0942 \u0939\u0948\u0964 \u0907\u0938\u092e\u0947\u0902 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f \u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0928\u093e, \u092a\u094d\u0930\u092e\u0941\u0916 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u093e \u0914\u0930 \u0909\u0928\u0915\u0940 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940, \u092c\u093f\u0915\u094d\u0930\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0914\u0930 \u0935\u093f\u092a\u0923\u0928 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0964 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e\u0924\u094d\u092e\u0915 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0915\u0947, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u092c\u0939\u0941\u092e\u0942\u0932\u094d\u092f \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0905\u0935\u0938\u0930\u094b\u0902 \u0914\u0930 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0927\u093f\u0915 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0915\u0941\u0932 \u092c\u093e\u091c\u093e\u0930 \u092e\u0942\u0932\u094d\u092f (TAM), \u0935\u093f\u0936\u0947\u0937 \u092c\u093e\u091c\u093e\u0930 \u092e\u0942\u0932\u094d\u092f (SAM) \u0914\u0930 \u0935\u093f\u0936\u0947\u0937 \u092c\u093e\u091c\u093e\u0930 \u092e\u0942\u0932\u094d\u092f (SOM) \u0915\u093e \u0938\u091f\u0940\u0915 \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964 \u0905\u092a\u0928\u0947 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0915\u094b \u0914\u0930 \u0909\u0928\u0915\u0947 \u0938\u0902\u091a\u093e\u0932\u0928 \u0915\u0947 \u0924\u0930\u0940\u0915\u094b\u0902 \u0915\u094b \u091c\u093e\u0928\u0915\u0930, \u0906\u092a \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u092a\u0928\u0940 \u0938\u094d\u0925\u093f\u0924\u093f \u0915\u093e \u092c\u0947\u0939\u0924\u0930 \u0906\u0915\u0932\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0909\u0928 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u091c\u0939\u093e\u0902 \u0906\u092a \u0916\u0941\u0926 \u0915\u094b \u0905\u0932\u0917 \u0938\u093e\u092c\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u092f\u0939 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u0906\u092a\u0915\u094b \u0905\u092a\u0928\u0947 \u092c\u093e\u091c\u093e\u0930 \u0906\u0915\u093e\u0930 \u0915\u0947 \u0905\u0928\u0941\u092e\u093e\u0928\u094b\u0902 \u0915\u094b \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u0905\u092a\u0928\u0940 \u0924\u093e\u0915\u0924 \u0915\u093e \u0932\u093e\u092d \u0909\u0920\u093e\u0928\u0947 \u0914\u0930 \u0905\u092a\u0928\u0940 \u0915\u092e\u091c\u094b\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u0926\u0942\u0930 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u0915\u0930\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-business-plan-and-market-sizing\">\u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092f\u094b\u091c\u0928\u093e \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u093f\u0938\u0940 \u092d\u0940 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092f\u094b\u091c\u0928\u093e \u0915\u093e \u090f\u0915 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0918\u091f\u0915 \u0939\u0948\u0964 \u092f\u0939 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0940 \u0915\u094d\u0937\u092e\u0924\u093e, \u0932\u0915\u094d\u0937\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u0930\u094d\u0917 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f \u0915\u0940 \u0935\u094d\u092f\u093e\u092a\u0915 \u0938\u092e\u091d \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u093e \u0939\u0948\u0964 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u0915\u094b \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092f\u094b\u091c\u0928\u093e \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0915\u0930\u0915\u0947, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u090f\u0915 \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940 \u0914\u0930 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0906\u0935\u0902\u091f\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0938\u094b\u091a-\u0938\u092e\u091d\u0915\u0930 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u093e \u0938\u091f\u0940\u0915 \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u0940 \u090f\u0915 \u0938\u0941\u0928\u093f\u092f\u094b\u091c\u093f\u0924 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u0928\u093f\u0935\u0947\u0936\u0915\u094b\u0902 \u0915\u094b \u0906\u0915\u0930\u094d\u0937\u093f\u0924 \u0915\u0930\u0928\u0947, \u0927\u0928 \u091c\u0941\u091f\u093e\u0928\u0947 \u0914\u0930 \u0935\u093f\u0915\u093e\u0938 \u0915\u094b \u0917\u0924\u093f \u0926\u0947\u0928\u0947 \u092e\u0947\u0902 \u0938\u0939\u093e\u092f\u0915 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0964 \u0928\u093f\u0935\u0947\u0936\u0915 \u092f\u0939 \u0926\u0947\u0916\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0906\u092a\u0915\u094b \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0938\u094d\u092a\u0937\u094d\u091f \u0938\u092e\u091d \u0939\u0948 \u0914\u0930 \u0906\u092a\u0915\u0947 \u0905\u0928\u0941\u092e\u093e\u0928 \u0920\u094b\u0938 \u0906\u0902\u0915\u0921\u093c\u094b\u0902 \u092a\u0930 \u0906\u0927\u093e\u0930\u093f\u0924 \u0939\u0948\u0902\u0964 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0917\u0939\u0928 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0915\u0947 \u0914\u0930 \u0905\u092a\u0928\u0947 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0932\u0915\u094d\u0937\u094d\u092f (TAM), \u0935\u093f\u0936\u0947\u0937 \u0932\u0915\u094d\u0937\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f (SAM) \u0914\u0930 \u0932\u0915\u094d\u0937\u094d\u092f \u0932\u0915\u094d\u0937\u094d\u092f (SOM) \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0915\u0947, \u0906\u092a \u0905\u092a\u0928\u0940 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u092e\u0947\u0902 \u0935\u093f\u0936\u094d\u0935\u093e\u0938 \u092a\u0948\u0926\u093e \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0905\u092a\u0928\u0947 \u0932\u0915\u094d\u0937\u094d\u092f\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0938\u0902\u0938\u093e\u0927\u0928 \u091c\u0941\u091f\u093e\u0928\u0947 \u0915\u0940 \u0938\u0902\u092d\u093e\u0935\u0928\u093e\u0913\u0902 \u0915\u094b \u092c\u0922\u093c\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-avoiding-common-pitfalls\">\u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0917\u0932\u0924\u093f\u092f\u094b\u0902 \u0938\u0947 \u092c\u091a\u0928\u093e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092f\u0926\u093f \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u093e \u0917\u0932\u0924 \u0906\u0915\u0932\u0928 \u0915\u093f\u092f\u093e \u091c\u093e\u0924\u093e \u0939\u0948, \u0924\u094b \u0907\u0938\u0938\u0947 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u0914\u0930 \u0909\u0926\u094d\u0926\u0947\u0936\u094d\u092f\u094b\u0902 \u0915\u0947 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923 \u092e\u0947\u0902 \u0917\u0921\u093c\u092c\u0921\u093c\u0940 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0964 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u0905\u0928\u0941\u092e\u093e\u0928\u094b\u0902 \u0915\u0940 \u092a\u0941\u0937\u094d\u091f\u093f \u0928 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0917\u0932\u0924 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0928\u093f\u0930\u094d\u0923\u092f \u0939\u094b \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u0910\u0938\u0940 \u0917\u0932\u0924\u093f\u092f\u094b\u0902 \u0938\u0947 \u092c\u091a\u0928\u0947 \u0938\u0947 \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u094b \u0905\u092a\u0928\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u0926\u0943\u0937\u094d\u091f\u093f \u0915\u094b \u0914\u0930 \u0905\u0927\u093f\u0915 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u092c\u0928\u093e\u0928\u0947 \u0914\u0930 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093e\u0924\u094d\u092e\u0915 \u092c\u0922\u093c\u0924 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093c\u093e\u0930 (TAM) \u0915\u094b \u0938\u092e\u091d\u0928\u0947 \u0938\u0947 \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f \u092e\u0947\u0902 \u0915\u093f\u0938\u0940 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0940 \u0938\u094d\u0925\u093f\u0924\u093f \u0938\u094d\u092a\u0937\u094d\u091f \u0939\u094b\u0924\u0940 \u0939\u0948 \u0914\u0930 \u092f\u0939 \u092a\u0924\u093e \u091a\u0932\u0924\u093e \u0939\u0948 \u0915\u093f \u0915\u094c\u0928 \u0938\u0940 \u091a\u0940\u091c\u093c\u0947\u0902 \u0909\u0938\u0947 \u0926\u0942\u0938\u0930\u094b\u0902 \u0938\u0947 \u0905\u0932\u0917 \u092c\u0928\u093e\u0924\u0940 \u0939\u0948\u0902\u0964 \u0907\u0928 \u091c\u093e\u0928\u0915\u093e\u0930\u093f\u092f\u094b\u0902 \u0915\u094b \u0927\u094d\u092f\u093e\u0928 \u092e\u0947\u0902 \u0930\u0916\u0924\u0947 \u0939\u0941\u090f \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u091c\u094d\u091e\u093e\u0928 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u093e \u0905\u0928\u0941\u092e\u093e\u0928 \u0932\u0917\u093e\u0928\u0947 \u0915\u0947 \u0909\u0928\u0915\u0947 \u092a\u094d\u0930\u092f\u093e\u0938 \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0914\u0930 \u0920\u094b\u0938 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u092e\u0947\u0902 \u092a\u0930\u093f\u0935\u0930\u094d\u0924\u093f\u0924 \u0939\u094b \u091c\u093e\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-identifying-opportunities-and-challenges\">\u0905\u0935\u0938\u0930\u094b\u0902 \u0914\u0930 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u093e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u0905\u0935\u0938\u0930\u094b\u0902 \u0914\u0930 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u093e \u090f\u0915 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0915\u0926\u092e \u0939\u0948\u0964 \u0907\u0938\u092e\u0947\u0902 \u092c\u093e\u091c\u093c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0914\u0930 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u093e \u0905\u0927\u094d\u092f\u092f\u0928 \u0915\u0930\u0915\u0947 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u0905\u0935\u0938\u0930\u094b\u0902 \u0914\u0930 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0915\u093e \u092a\u0924\u093e \u0932\u0917\u093e\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948, \u091c\u093f\u0928\u0915\u093e \u0938\u093e\u092e\u0928\u093e \u0915\u094b\u0908 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0905\u0935\u0938\u0930\u094b\u0902 \u0914\u0930 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0915\u0947, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u093e \u0932\u093e\u092d \u0909\u0920\u093e\u0928\u0947 \u0914\u0930 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u0915\u092e \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0914\u0930 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0902\u0964 \u0907\u0938\u092e\u0947\u0902 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930, \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0930\u0941\u091d\u093e\u0928\u094b\u0902 \u092a\u0930 \u0921\u0947\u091f\u093e \u090f\u0915\u0924\u094d\u0930 \u0915\u0930\u0928\u093e \u0914\u0930 \u0909\u0938\u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0964 \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0914\u0930 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0915\u0947, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u092e\u0942\u0932\u094d\u092f\u0935\u093e\u0928 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0927\u093f\u0915 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-opportunities-market-research-and-analysis\">\u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0947\u0902: \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0914\u0930 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0914\u0930 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0902\u0964 \u0907\u0938\u092e\u0947\u0902 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930, \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u093f\u092f\u094b\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0930\u0941\u091d\u093e\u0928\u094b\u0902 \u092a\u0930 \u0921\u0947\u091f\u093e \u090f\u0915\u0924\u094d\u0930 \u0915\u0930\u0928\u093e \u0914\u0930 \u0909\u0938\u0915\u093e \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0928\u093e \u0936\u093e\u092e\u093f\u0932 \u0939\u0948\u0964 \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0914\u0930 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0930\u0915\u0947, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0915\u0947 \u092c\u093e\u0930\u0947 \u092e\u0947\u0902 \u092e\u0942\u0932\u094d\u092f\u0935\u093e\u0928 \u091c\u093e\u0928\u0915\u093e\u0930\u0940 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0927\u093f\u0915 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0914\u0930 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u091c\u093f\u0928 \u092a\u094d\u0930\u092e\u0941\u0916 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0909\u0928\u092e\u0947\u0902 \u0938\u0947 \u0915\u0941\u091b \u0907\u0938 \u092a\u094d\u0930\u0915\u093e\u0930 \u0939\u0948\u0902:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>\u0928\u090f \u0932\u0915\u094d\u0937\u093f\u0924 \u0917\u094d\u0930\u093e\u0939\u0915 \u0935\u0930\u094d\u0917\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u093e<\/p><\/li>\n\n\n\n<li><p>\u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u091c\u0930\u0942\u0930\u0924\u094b\u0902 \u0915\u094b \u092a\u0942\u0930\u093e \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0928\u090f \u0909\u0924\u094d\u092a\u093e\u0926 \u092f\u093e \u0938\u0947\u0935\u093e\u090f\u0902 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930\u0928\u093e\u0964<\/p><\/li>\n\n\n\n<li><p>\u0928\u090f \u092c\u093e\u091c\u093e\u0930\u094b\u0902 \u092f\u093e \u092d\u094c\u0917\u094b\u0932\u093f\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092e\u0947\u0902 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0930\u0928\u093e<\/p><\/li>\n\n\n\n<li><p>\u0928\u090f \u092c\u093f\u0915\u094d\u0930\u0940 \u091a\u0948\u0928\u0932\u094b\u0902 \u092f\u093e \u0935\u093f\u0924\u0930\u0923 \u0928\u0947\u091f\u0935\u0930\u094d\u0915 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u093e<\/p><\/li>\n\n\n\n<li><p>\u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 \u0924\u0915 \u092a\u0939\u0941\u0902\u091a\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0935\u093f\u092a\u0923\u0928 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u093e \u0935\u093f\u0915\u093e\u0938 \u0915\u0930\u0928\u093e\u0964<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u0935\u0938\u0930\u094b\u0902 \u0914\u0930 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0915\u0947, \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0935\u093f\u0915\u093e\u0938 \u0915\u094b \u0917\u0924\u093f \u0926\u0947\u0928\u0947, \u0930\u093e\u091c\u0938\u094d\u0935 \u092c\u0922\u093c\u093e\u0928\u0947 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0927\u093f\u0915 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0935\u093f\u0915\u0938\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u092c\u093e\u091c\u093e\u0930 \u0915\u093e \u0906\u0915\u093e\u0930 \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u0923, \u092a\u094d\u0930\u0924\u093f\u0938\u094d\u092a\u0930\u094d\u0927\u0940 \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0914\u0930 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u092f\u094b\u091c\u0928\u093e, \u092f\u0947 \u0938\u092d\u0940 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u0935\u0938\u0930\u094b\u0902 \u0914\u0930 \u091a\u0941\u0928\u094c\u0924\u093f\u092f\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0918\u091f\u0915 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary\">\u0938\u093e\u0930\u093e\u0902\u0936<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0914\u0930 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0935\u093f\u0915\u093e\u0938 \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930\u0928\u093e \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u0915\u0947 \u092e\u0942\u0932\u092d\u0942\u0924 \u092a\u0939\u0932\u0942 \u0939\u0948\u0902, \u091c\u093f\u0938\u0915\u0947 \u0932\u093f\u090f \u0915\u0941\u0932 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM), \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930 (SAM) \u0914\u0930 \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u092c\u093e\u091c\u093e\u0930 (SOM) \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0905\u0924\u094d\u092f\u0902\u0924 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948\u0964 \u092f\u0947 \u092e\u093e\u092a\u0926\u0902\u0921 \u0935\u094d\u092f\u0935\u0938\u093e\u092f\u094b\u0902 \u0915\u094b \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0915\u093e \u0915\u0941\u0936\u0932\u0924\u093e\u092a\u0942\u0930\u094d\u0935\u0915 \u0906\u0935\u0902\u091f\u0928 \u0915\u0930\u0928\u0947, \u0935\u093f\u092a\u0923\u0928 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u094b \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930\u0928\u0947 \u0914\u0930 \u092f\u0939 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u093e\u0930\u094d\u0917\u0926\u0930\u094d\u0936\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f \u0909\u0928\u0915\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u093e\u0901 \u0935\u093e\u0938\u094d\u0924\u0935\u093f\u0915 \u092c\u093e\u091c\u093e\u0930 \u0938\u094d\u0925\u093f\u0924\u093f\u092f\u094b\u0902 \u0915\u0947 \u0905\u0928\u0941\u0930\u0942\u092a \u0939\u094b\u0902\u0964 \u092f\u0947 \u092e\u093e\u092a\u0926\u0902\u0921 \u0938\u092e\u0917\u094d\u0930 \u092c\u093e\u091c\u093e\u0930 \u092e\u093e\u0902\u0917 \u0915\u0940 \u0930\u0942\u092a\u0930\u0947\u0916\u093e \u0924\u0948\u092f\u093e\u0930 \u0915\u0930\u0915\u0947 \u0914\u0930 \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930\u0915\u0947 \u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092f\u094b\u091c\u0928\u093e \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0935\u094d\u092f\u093e\u092a\u0915 \u0916\u093e\u0915\u093e \u092a\u094d\u0930\u0926\u093e\u0928 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0907\u0928 \u0905\u0935\u0927\u093e\u0930\u0923\u093e\u0913\u0902 \u0915\u094b \u0905\u092a\u0928\u093e\u0928\u0947 \u0938\u0947 \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u094b \u091c\u091f\u093f\u0932 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0917\u0924\u093f\u0936\u0940\u0932\u0924\u093e \u0915\u094b \u0938\u092e\u091d\u0928\u0947, \u0906\u092e \u0917\u0932\u0924\u093f\u092f\u094b\u0902 \u0938\u0947 \u092c\u091a\u0928\u0947 \u0914\u0930 \u0928\u093f\u0930\u0902\u0924\u0930 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0930\u0928\u0947 \u092e\u0947\u0902 \u092e\u0926\u0926 \u092e\u093f\u0932\u0924\u0940 \u0939\u0948\u0964 \u091a\u093e\u0939\u0947 \u0906\u092a \u0905\u092d\u0940 \u0936\u0941\u0930\u0941\u0906\u0924 \u0915\u0930 \u0930\u0939\u0947 \u0939\u094b\u0902 \u092f\u093e \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u091a\u0932\u093e\u0928\u0947 \u0915\u093e \u0935\u094d\u092f\u093e\u092a\u0915 \u0905\u0928\u0941\u092d\u0935 \u0930\u0916\u0924\u0947 \u0939\u094b\u0902, \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u0947 \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924\u094b\u0902 \u0915\u094b \u0905\u092a\u0928\u0940 \u092a\u0930\u093f\u091a\u093e\u0932\u0928 \u092f\u094b\u091c\u0928\u093e \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0905\u0928\u091b\u0941\u090f \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u093e \u092a\u0924\u093e \u091a\u0932 \u0938\u0915\u0924\u093e \u0939\u0948 \u0914\u0930 \u0928\u093f\u0930\u0902\u0924\u0930 \u0938\u092e\u0943\u0926\u094d\u0927\u093f \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0939\u094b \u0938\u0915\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\">\u0905\u0915\u094d\u0938\u0930 \u092a\u0942\u091b\u0947 \u091c\u093e\u0928\u0947 \u0935\u093e\u0932\u0947 \u092a\u094d\u0930\u0936\u094d\u0928\u094b\u0902<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-difference-between-tam-sam-and-som\">TAM, SAM \u0914\u0930 SOM \u092e\u0947\u0902 \u0915\u094d\u092f\u093e \u0905\u0902\u0924\u0930 \u0939\u0948?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TAM, SAM \u0914\u0930 SOM \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u0906\u092a\u0915\u0940 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0930\u0923\u0928\u0940\u0924\u093f \u0915\u094b \u0938\u0936\u0915\u094d\u0924 \u092c\u0928\u093e \u0938\u0915\u0924\u093e \u0939\u0948! TAM \u0915\u0941\u0932 \u092c\u093e\u091c\u093e\u0930 \u0905\u0935\u0938\u0930 \u0939\u0948, SAM \u0935\u0939 \u0939\u0948 \u091c\u093f\u0938\u0947 \u0906\u092a \u092f\u0925\u093e\u0930\u094d\u0925\u0935\u093e\u0926\u0940 \u0930\u0942\u092a \u0938\u0947 \u0932\u0915\u094d\u0937\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u0914\u0930 SOM \u0935\u0939 \u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0939\u0948 \u091c\u093f\u0938\u0947 \u0906\u092a \u0935\u093e\u0938\u094d\u0924\u0935 \u092e\u0947\u0902 \u0939\u093e\u0938\u093f\u0932 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-calculate-tam\">\u092e\u0948\u0902 TAM \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0948\u0938\u0947 \u0915\u0930\u0942\u0902?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u092a\u0928\u0947 \u0915\u0941\u0932 \u0932\u0915\u094d\u0937\u093f\u0924 \u092c\u093e\u091c\u093e\u0930 (TAM) \u0915\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0906\u092a \u0924\u0940\u0928 \u0924\u0930\u0940\u0915\u094b\u0902 \u092e\u0947\u0902 \u0938\u0947 \u0915\u093f\u0938\u0940 \u090f\u0915 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902: \u0935\u094d\u092f\u093e\u092a\u0915 \u0921\u0947\u091f\u093e \u0915\u0947 \u0932\u093f\u090f \u091f\u0949\u092a-\u0921\u093e\u0909\u0928 \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923, \u0935\u093f\u0936\u093f\u0937\u094d\u091f \u092c\u093e\u091c\u093e\u0930 \u0916\u0902\u0921\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u092c\u0949\u091f\u092e-\u0905\u092a \u0926\u0943\u0937\u094d\u091f\u093f\u0915\u094b\u0923, \u092f\u093e \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0926\u094d\u0935\u093e\u0930\u093e \u092d\u0941\u0917\u0924\u093e\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0924\u0948\u092f\u093e\u0930 \u092e\u0942\u0932\u094d\u092f \u0938\u093f\u0926\u094d\u0927\u093e\u0902\u0924\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u092a\u0928\u0940 \u0915\u094d\u0937\u092e\u0924\u093e \u0915\u093e \u0938\u094d\u092a\u0937\u094d\u091f \u0906\u0915\u0932\u0928 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f, \u0905\u092a\u0928\u0947 \u0938\u0902\u0938\u093e\u0927\u0928\u094b\u0902 \u0914\u0930 \u092c\u093e\u091c\u093e\u0930 \u0915\u0940 \u0938\u092e\u091d \u0915\u0947 \u0905\u0928\u0941\u0930\u0942\u092a \u0935\u093f\u0927\u093f \u091a\u0941\u0928\u0947\u0902!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-is-sam-important-for-strategic-focus\">\u0930\u0923\u0928\u0940\u0924\u093f\u0915 \u092b\u094b\u0915\u0938 \u0915\u0947 \u0932\u093f\u090f SAM \u0915\u094d\u092f\u094b\u0902 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u0948?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0905\u092a\u0928\u0947 \u0938\u0947\u0935\u093e\u092f\u094b\u0917\u094d\u092f \u0909\u092a\u0932\u092c\u094d\u0927 \u092c\u093e\u091c\u093e\u0930 (\u090f\u0938\u090f\u090f\u092e) \u0915\u0940 \u0905\u0935\u0927\u093e\u0930\u0923\u093e \u0915\u094b \u0938\u092e\u091d\u0928\u093e \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0938\u0902\u0938\u093e\u0927\u0928 \u0906\u0935\u0902\u091f\u0928 \u0914\u0930 \u0905\u0927\u093f\u0915\u0924\u092e \u092a\u094d\u0930\u0924\u093f\u092b\u0932 \u0926\u0947\u0928\u0947 \u0935\u093e\u0932\u0940 \u0930\u0923\u0928\u0940\u0924\u093f\u092f\u094b\u0902 \u0915\u094b \u091a\u0941\u0928\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0906\u0935\u0936\u094d\u092f\u0915 \u0939\u0948\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0938\u092c\u0938\u0947 \u0905\u0927\u093f\u0915 \u0932\u093e\u092d\u0926\u093e\u092f\u0915 \u0915\u094d\u0937\u0947\u0924\u094d\u0930\u094b\u0902 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0915\u0947\u0902\u0926\u094d\u0930\u093f\u0924 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0906\u092a \u0905\u092a\u0928\u0947 \u0935\u093f\u092a\u0923\u0928 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u0940 \u092a\u094d\u0930\u092d\u093e\u0935\u0936\u0940\u0932\u0924\u093e \u0915\u094b \u0905\u0928\u0941\u0915\u0942\u0932\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u0938\u092e\u0917\u094d\u0930 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0909\u092a\u0932\u092c\u094d\u0927\u093f \u092e\u0947\u0902 \u0935\u0943\u0926\u094d\u0927\u093f \u0939\u094b\u0924\u0940 \u0939\u0948\u0964.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-role-does-som-play-in-market-strategy\">\u092c\u093e\u091c\u093e\u0930 \u0930\u0923\u0928\u0940\u0924\u093f \u092e\u0947\u0902 \u090f\u0938\u0913\u090f\u092e \u0915\u0940 \u0915\u094d\u092f\u093e \u092d\u0942\u092e\u093f\u0915\u093e \u0939\u094b\u0924\u0940 \u0939\u0948?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0915\u094b \u0938\u092e\u091d\u0915\u0930 \u0906\u092a \u0935\u094d\u092f\u093e\u0935\u0939\u093e\u0930\u093f\u0915 \u0935\u093f\u0915\u093e\u0938 \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0935\u093f\u0938\u094d\u0924\u093e\u0930 \u0915\u0947 \u0905\u0935\u0938\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u091a\u093e\u0928 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902\u0964 \u092c\u093e\u091c\u093e\u0930 \u092e\u0947\u0902 \u0905\u092a\u0928\u0940 \u0939\u093f\u0938\u094d\u0938\u0947\u0926\u093e\u0930\u0940 \u0915\u094b \u0938\u092e\u091d\u0915\u0930 \u0906\u092a \u092a\u094d\u0930\u093e\u092a\u094d\u0924 \u0915\u0930\u0928\u0947 \u092f\u094b\u0917\u094d\u092f \u0930\u093e\u091c\u0938\u094d\u0935 \u0932\u0915\u094d\u0937\u094d\u092f \u0928\u093f\u0930\u094d\u0927\u093e\u0930\u093f\u0924 \u0915\u0930 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0905\u092a\u0928\u0947 \u0935\u094d\u092f\u0935\u0938\u093e\u092f \u0915\u094b \u0906\u0917\u0947 \u092c\u0922\u093c\u093e \u0938\u0915\u0924\u0947 \u0939\u0948\u0902!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-tools-can-i-use-for-market-research\">\u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u0915\u0947 \u0932\u093f\u090f \u092e\u0948\u0902 \u0915\u093f\u0928 \u0909\u092a\u0915\u0930\u0923\u094b\u0902 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0942\u0901?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0915\u0940 \u0924\u0941\u0932\u0928\u093e \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0916\u094b\u091c \u0935\u093f\u0936\u094d\u0932\u0947\u0937\u0923 \u0915\u0947 \u0932\u093f\u090f \u0938\u0940\u0930 \u0907\u0902\u091f\u0930\u090f\u0915\u094d\u091f\u093f\u0935 \u091c\u0948\u0938\u0947 \u0911\u0928\u0932\u093e\u0907\u0928 \u091f\u0942\u0932 \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0928\u0947 \u0938\u0947 \u0906\u092a\u0915\u0947 \u092c\u093e\u091c\u093e\u0930 \u0905\u0928\u0941\u0938\u0902\u0927\u093e\u0928 \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902 \u0915\u094b \u092e\u091c\u092c\u0942\u0924\u0940 \u092e\u093f\u0932\u0947\u0917\u0940\u0964.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u0947 \u0905\u0928\u0941\u092e\u093e\u0928\u094b\u0902 \u0915\u094b \u0928\u093f\u092f\u092e\u093f\u0924 \u0930\u0942\u092a \u0938\u0947 \u0905\u092a\u0921\u0947\u091f \u0915\u0930\u0915\u0947 \u092c\u0926\u0932\u0924\u0947 \u092a\u0930\u093f\u0926\u0943\u0936\u094d\u092f\u094b\u0902 \u0915\u0947 \u0905\u0928\u0941\u0915\u0942\u0932 \u092c\u0928\u0947 \u0930\u0939\u0947\u0902!<\/p>","protected":false},"excerpt":{"rendered":"<p>Understanding TAM, SAM, and SOM is crucial for market sizing. TAM, or Total Addressable Market, SAM (Serviceable Addressable Market) and SOM (Serviceable Obtainable Market) are essential concepts, especially when considering the broader context of tam sam som. No product can serve the entire market due to competitive dynamics and market realities, making it important to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[924,105,925],"class_list":["post-44664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-ai-in-finance","tag-financial-services-marketing","tag-revenue-forecasting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding TAM SAM SOM: Calculate Your Market Size Effectively<\/title>\n<meta name=\"description\" content=\"Learn how to effectively calculate your market size with TAM, SAM, and SOM. Understand your potential reach and make informed business decisions. Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/hi\/tam-sam-som-\u0915\u0947-\u0938\u093e\u0925-\u092e\u093e\u0930\u094d\u0915\u0947\u091f-\u0938\u093e\u0907\u091c\u093f\u0902\u0917-\u092e\/\" \/>\n<meta property=\"og:locale\" content=\"hi_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Market Sizing with TAM SAM SOM: A Step-by-Step Guide\" \/>\n<meta property=\"og:description\" content=\"Understanding TAM, SAM, and SOM is crucial for market sizing. TAM, or Total Addressable Market, SAM (Serviceable Addressable Market) and SOM (Serviceable\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/hi\/tam-sam-som-\u0915\u0947-\u0938\u093e\u0925-\u092e\u093e\u0930\u094d\u0915\u0947\u091f-\u0938\u093e\u0907\u091c\u093f\u0902\u0917-\u092e\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-21T10:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T04:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-1U4dKbjWsro-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u0926\u094d\u0935\u093e\u0930\u093e \u0932\u093f\u0916\u093f\u0924\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0905\u0928\u0941\u092e\u093e\u0928\u093f\u0924 \u092a\u0922\u093c\u0928\u0947 \u0915\u093e \u0938\u092e\u092f\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 \u092e\u093f\u0928\u091f\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"TAM SAM SOM \u0915\u094b \u0938\u092e\u091d\u0928\u093e: \u0905\u092a\u0928\u0947 \u092c\u093e\u091c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u0940 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0922\u0902\u0917 \u0938\u0947 \u0917\u0923\u0928\u093e \u0915\u0930\u0947\u0902","description":"TAM, SAM \u0914\u0930 SOM \u0915\u093e \u0909\u092a\u092f\u094b\u0917 \u0915\u0930\u0915\u0947 \u0905\u092a\u0928\u0947 \u092c\u093e\u091c\u093c\u093e\u0930 \u0915\u0947 \u0906\u0915\u093e\u0930 \u0915\u0940 \u092a\u094d\u0930\u092d\u093e\u0935\u0940 \u0917\u0923\u0928\u093e \u0915\u0930\u0928\u093e \u0938\u0940\u0916\u0947\u0902\u0964 \u0905\u092a\u0928\u0940 \u0938\u0902\u092d\u093e\u0935\u093f\u0924 \u092a\u0939\u0941\u0901\u091a \u0915\u094b \u0938\u092e\u091d\u0947\u0902 \u0914\u0930 \u0938\u094b\u091a-\u0938\u092e\u091d\u0915\u0930 \u0935\u094d\u092f\u093e\u0935\u0938\u093e\u092f\u093f\u0915 \u0928\u093f\u0930\u094d\u0923\u092f \u0932\u0947\u0902\u0964 \u0905\u0927\u093f\u0915 \u092a\u0922\u093c\u0947\u0902!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/hi\/tam-sam-som-\u0915\u0947-\u0938\u093e\u0925-\u092e\u093e\u0930\u094d\u0915\u0947\u091f-\u0938\u093e\u0907\u091c\u093f\u0902\u0917-\u092e\/","og_locale":"hi_IN","og_type":"article","og_title":"Master Market Sizing with TAM SAM SOM: A Step-by-Step Guide","og_description":"Understanding TAM, SAM, and SOM is crucial for market sizing. TAM, or Total Addressable Market, SAM (Serviceable Addressable Market) and SOM (Serviceable","og_url":"https:\/\/www.investglass.com\/hi\/tam-sam-som-\u0915\u0947-\u0938\u093e\u0925-\u092e\u093e\u0930\u094d\u0915\u0947\u091f-\u0938\u093e\u0907\u091c\u093f\u0902\u0917-\u092e\/","og_site_name":"InvestGlass","article_published_time":"2025-03-21T10:30:00+00:00","article_modified_time":"2025-03-28T04:00:57+00:00","og_image":[{"width":2048,"height":1406,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/getty-images-1U4dKbjWsro-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"\u0926\u094d\u0935\u093e\u0930\u093e \u0932\u093f\u0916\u093f\u0924":"InvestGlass","\u0905\u0928\u0941\u092e\u093e\u0928\u093f\u0924 \u092a\u0922\u093c\u0928\u0947 \u0915\u093e \u0938\u092e\u092f":"16 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