{"id":30616,"date":"2024-12-29T07:48:55","date_gmt":"2024-12-29T06:48:55","guid":{"rendered":"https:\/\/www.investglass.com\/?p=30616"},"modified":"2025-03-31T06:29:22","modified_gmt":"2025-03-31T04:29:22","slug":"aout-est-le-mois-de-la-pause-estivale-il-est-temps-de-decouvrir-comment-atteindre-vos-clients","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/fr\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/","title":{"rendered":"Le mois d'ao\u00fbt est le mois des vacances d'\u00e9t\u00e9 ? Il est temps de d\u00e9couvrir comment atteindre vos clients"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le mois d'ao\u00fbt est le mois des vacances d'\u00e9t\u00e9 et de nombreuses personnes sont en vacances. Il est toujours important que vous ayez un plan en place pour le retour de vos clients apr\u00e8s leurs vacances \u00e0 la plage ou en ville. Ce n'est pas une t\u00e2che facile - en fait, je pense que c'est l'une des choses les plus difficiles que vous puissiez essayer de faire ! Mais ne vous inqui\u00e9tez pas, nous avons quelques conseils \u00e0 vous donner ici \u00e0 InvestGlass pour vous aider \u00e0 y parvenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-expand-or-launch-your-website\">1) D\u00e9velopper ou lancer votre site web<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au retour de vos merveilleuses vacances, il est important de vous concentrer sur votre pr\u00e9sence en ligne. M\u00eame si vous ne pouvez pas encore lancer une boutique en ligne solide, un site web de base peut permettre aux clients potentiels de vous d\u00e9couvrir en ligne, d'en savoir plus sur votre entreprise et de trouver vos coordonn\u00e9es. Une fois que vous disposez d'un site web de base qui explique ce que fait votre marque, comment les clients peuvent vous joindre et o\u00f9 vous \u00eates situ\u00e9, vous pouvez continuer \u00e0 l'optimiser pour le public en ajoutant une page de plan de prix ou de garantie de prix, quelques articles de blog, une page d'atterrissage et, bien s\u00fbr, des \u00e9l\u00e9ments visuels comme des images et des vid\u00e9os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-update-your-digital-presence\">2) Mettez \u00e0 jour votre pr\u00e9sence num\u00e9rique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vous n'avez pas de boutique en ligne, vous devez envisager de tirer parti des m\u00e9dias sociaux, des sites d'\u00e9valuation et du marketing par courrier \u00e9lectronique pour faire conna\u00eetre vos produits et services. <a href=\"https:\/\/www.investglass.com\/fr\/crm-pour-les-entreprises-en-ligne\/\" target=\"_blank\" rel=\"noreferrer noopener\">commerce en ligne<\/a>.  Les m\u00e9dias sociaux et le marketing par courrier \u00e9lectronique peuvent renforcer vos efforts de vente et am\u00e9liorer l'acc\u00e8s \u00e0 la client\u00e8le. Gr\u00e2ce \u00e0 ces canaux, vous pouvez informer vos clients des ventes ou des nouvelles offres, leur envoyer du contenu utile li\u00e9 \u00e0 votre marque ou partager des t\u00e9moignages de clients satisfaits. Ainsi, m\u00eame si vous n'avez pas de boutique en ligne, les gens pourront faire conna\u00eetre votre marque sur le web. Si, par exemple, une entreprise de \u201cstations de ski\u201d promet des vacances d'un excellent rapport qualit\u00e9-prix, mais que l'exp\u00e9rience et le co\u00fbt des vacances ne sont pas transmis efficacement au client potentiel, il est fort probable que la station ne sera jamais en mesure d'obtenir suffisamment de nouvelles r\u00e9servations ou, pire encore, qu'elle verra des r\u00e9servations partir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-create-virtual-experiences-for-your-audience\">3) Cr\u00e9ez des exp\u00e9riences virtuelles pour votre public<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces derni\u00e8res ann\u00e9es, de plus en plus d'entreprises ont trouv\u00e9 des moyens de proposer des exp\u00e9riences virtuelles ou des offres de produits \u00e0 leur public et \u00e0 leurs clients. Il existe de nombreuses fa\u00e7ons cr\u00e9atives de proposer des exp\u00e9riences virtuelles \u00e0 votre public. Bien que vous ne puissiez pas toujours les faire payer, elles peuvent certainement accro\u00eetre votre notori\u00e9t\u00e9 en ligne et aider davantage de clients potentiels \u00e0 d\u00e9couvrir votre marque et votre magasin physique. Si une station de ski peut immerger le client potentiel dans les vacances parfaites ou les escapades \u00e0 la plage qu'elle propose, c'est exactement ce dont le client a besoin pour emmener toute sa famille pour le prochain s\u00e9jour. Ce n'est pas toujours la promesse d'un prix inf\u00e9rieur qui garantit la r\u00e9servation, mais parfois l'analogie de l'exp\u00e9rience ou les conseils de voyage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-prepare-your-business-for-new-consumer-behaviors\">4) Pr\u00e9parer votre entreprise aux nouveaux comportements des consommateurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Votre entreprise doit \u00eatre pr\u00eate \u00e0 accueillir des clients soucieux de leur sant\u00e9. La plupart des clients voudront sans doute voir que les entreprises continuent \u00e0 faire des efforts pour assurer leur s\u00e9curit\u00e9. Ils se disent plus enclins \u00e0 acheter aupr\u00e8s d'entreprises qui font preuve d'attention \u00e0 l'\u00e9gard de leurs clients. Une autre \u00e9volution du comportement des consommateurs est la demande croissante d'achats en ligne. Les gens pr\u00e9f\u00e8rent acheter enti\u00e8rement en ligne. Cette tendance est l\u00e0 pour durer et il ne serait pas surprenant qu'\u00e0 l'avenir, 100% de l'exp\u00e9rience d'achat se fasse enti\u00e8rement en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez \u00eatre pr\u00eat pour la p\u00e9riode post-estivale et les soldes de fin d'ann\u00e9e d'octobre. Si vous souhaitez en savoir plus sur la mani\u00e8re de cr\u00e9er une exp\u00e9rience num\u00e9rique pour vos clients et d'automatiser vos fonctions commerciales et vos campagnes de marketing, n'h\u00e9sitez pas \u00e0 nous contacter. Nous avons les connaissances et l'expertise n\u00e9cessaires pour vous aider \u00e0 r\u00e9ussir. Avec notre <a href=\"https:\/\/www.investglass.com\/fr\/outils-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outils InvestGlass<\/a>, Gr\u00e2ce \u00e0 nos services, il vous sera plus facile d'automatiser vos ventes, de contr\u00f4ler vos campagnes de marketing, de g\u00e9n\u00e9rer des rapports d\u00e9taill\u00e9s et de tirer parti de vos outils de communication. <a href=\"https:\/\/www.investglass.com\/fr\/commencer-gratuitement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contactez nous<\/a> Maintenant !<\/p>","protected":false},"excerpt":{"rendered":"<p>August is the summer recess month, and many people are on vacation. It is always important that you have a plan in place for when your customers come back from beach holidays and city breaks. It&#8217;s not an easy task &#8211; in fact, I think it&#8217;s one of the hardest things you can try to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[43,44,48],"class_list":["post-30616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-email-marketing","tag-marketing-automation","tag-sales-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Reach Your Customers During August\u2019s Summer Recess<\/title>\n<meta name=\"description\" content=\"Discover effective strategies to stay connected with your customers during the summer recess and boost engagement when they return.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/fr\/aout-est-le-mois-de-la-pause-estivale-il-est-temps-de-decouvrir-comment-atteindre-vos-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"August is the Summer recess Month? It Is Time to Discover how to Reach your Customers\" \/>\n<meta property=\"og:description\" content=\"August is the summer recess month, and many people are on vacation. It is always important that you have a plan in place for when your customers come back\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/fr\/aout-est-le-mois-de-la-pause-estivale-il-est-temps-de-decouvrir-comment-atteindre-vos-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-29T06:48:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T04:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/08\/m-094toos4e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1163\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment atteindre vos clients pendant la pause estivale du mois d'ao\u00fbt ?","description":"D\u00e9couvrez des strat\u00e9gies efficaces pour rester en contact avec vos clients pendant les vacances d'\u00e9t\u00e9 et stimuler leur engagement lorsqu'ils reviennent.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/fr\/aout-est-le-mois-de-la-pause-estivale-il-est-temps-de-decouvrir-comment-atteindre-vos-clients\/","og_locale":"fr_FR","og_type":"article","og_title":"August is the Summer recess Month? 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