{"id":29433,"date":"2021-05-18T21:28:55","date_gmt":"2021-05-18T19:28:55","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29433"},"modified":"2025-03-24T04:47:48","modified_gmt":"2025-03-24T03:47:48","slug":"processus-en-5-etapes-pour-trouver-le-marche-de-niche-ideal-pour-votre-entreprise","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/fr\/5-step-process-for-finding-your-businesss-ideal-niche-market\/","title":{"rendered":"Le processus en 5 \u00e9tapes pour trouver le cr\u00e9neau id\u00e9al pour votre entreprise"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-the-5-step-process-for-finding-your-business-s-ideal-niche-market\">Le processus en 5 \u00e9tapes pour trouver le march\u00e9 de niche id\u00e9al pour votre entreprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un march\u00e9 de niche est un petit sous-ensemble d'un march\u00e9 plus large. Il ne s'agit pas du \u201cconsommateur moyen\u201d et il est g\u00e9n\u00e9ralement d\u00e9fini par ses valeurs, ses go\u00fbts ou ses int\u00e9r\u00eats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un exemple de la mani\u00e8re dont vous pouvez d\u00e9finir votre niche de march\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Femmes \u00e2g\u00e9es de 18 \u00e0 30 ans qui aiment la mode<\/li>\n\n\n\n<li>Les mamans d'enfants de moins de cinq ans qui veulent avoir sous la main des aliments \u00e0 faible teneur en glucides en cas de baisse d'\u00e9nergie.<\/li>\n\n\n\n<li>Citoyens \u00e2g\u00e9s de novembre \u00e0 mai (snowbird) \u00e0 la recherche de locations d'hiver acceptant les animaux de compagnie.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment trouver le public cible id\u00e9al pour mon entreprise ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour trouver les cr\u00e9neaux \u201cid\u00e9aux\u201d de votre entreprise, il faut faire preuve de patience et r\u00e9fl\u00e9chir soigneusement avant de prendre une d\u00e9cision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niche <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/fr\/outils-de-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"634\">marketing<\/a> est un sous-produit de la sp\u00e9cialisation. Si votre banque ou votre entreprise propose un produit ou un service sp\u00e9cifique, vous aurez besoin d'un march\u00e9 sp\u00e9cifique d'acheteurs potentiels. Prenons l'exemple de Starbucks et de son cr\u00e9neau : les buveurs de caf\u00e9 qui appr\u00e9cient les grains de haute qualit\u00e9 torr\u00e9fi\u00e9s en magasin \u00e0 un prix bas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape pour trouver le public cible id\u00e9al de votre entreprise consiste \u00e0 d\u00e9cider quelles sont ses valeurs fondamentales en tant qu'entreprise, puis \u00e0 les affiner encore davantage en d\u00e9terminant exactement quels sont les march\u00e9s qui correspondent le mieux \u00e0 ces valeurs ! Vendre \u00e0 un march\u00e9 de niche est un moyen de se d\u00e9marquer de la concurrence. Cela aide votre marque \u00e0 acqu\u00e9rir une reconnaissance positive sur le march\u00e9. Votre entreprise peut devenir une autorit\u00e9 dans votre secteur d'activit\u00e9 pour ce public de niche - ce qui, en fin de compte, attire davantage de clients vers votre produit ou service.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/r6rokvkrwzk-1024x683.jpg\" alt=\"femme tenant une bouteille de vin \u00e0 c\u00f4t\u00e9 d&#039;un homme souriant devant une femme\" class=\"wp-image-32189\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/r6rokvkrwzk-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/r6rokvkrwzk-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/r6rokvkrwzk-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/r6rokvkrwzk-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/05\/r6rokvkrwzk.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-a-niche-market-and-how-does-this-attract-potential-customers\">Quels sont les avantages d'un march\u00e9 de niche et comment attire-t-il les clients potentiels ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En se concentrant sur un public et un segment de client\u00e8le restreints, votre entreprise pourra \u00e9largir son \u00e9quipe et attirer des clients qui correspondent \u00e9troitement \u00e0 vos services. Vos clients trouveront davantage de r\u00e9ponses, ce qui renforcera leur fid\u00e9lit\u00e9. La fid\u00e9lisation est essentielle \u00e0 l'expansion de votre entreprise, car vous avez plus de chances qu'ils recommandent vos services \u00e0 d'autres clients potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour que vous puissiez vous imposer comme une autorit\u00e9 sur ce march\u00e9, il y a des \u00e9tapes \u00e0 franchir - et voici comment je les d\u00e9compose :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Trouver le bon march\u00e9 de niche en fonction des besoins et des objectifs de mon entreprise  <\/li>\n\n\n\n<li> D\u00e9velopper une strat\u00e9gie marketing autour de notre nouveau public de niche  <\/li>\n\n\n\n<li> Comprendre ce que nous attendons de la relation avec les clients, donateurs et croyants potentiels en formulant notre (nos) proposition(s) de valeur qui r\u00e9sonnera (r\u00e9sonneront) avec leurs besoins et leurs d\u00e9sirs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un march\u00e9 de niche id\u00e9al repr\u00e9sente \u00e9galement un risque, car une petite entreprise peut s'engager dans la mauvaise direction. Dans le pire des cas, vous pourriez vous engager dans une direction o\u00f9 les points de douleur auxquels vous pensez devoir r\u00e9pondre finissent par se transformer en besoins non satisfaits ! Une niche viable peut toucher un march\u00e9 plus large gr\u00e2ce aux plateformes commerciales en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons construit avec le <a href=\"https:\/\/www.investglass.com\/fr\/ajouter-des-couleurs-et-des-marques-a-investglass\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"875\">Portail client InvestGlass<\/a> L'entreprise a \u00e9t\u00e9 connect\u00e9e \u00e0 QuoTrading Screen, Datatrans et Stripe et a cr\u00e9\u00e9 une niche commerciale en quelques jours. Attirer de nouveaux clients et trouver une niche est donc moins risqu\u00e9 lorsque vous passez au num\u00e9rique. Les ventes sont automatis\u00e9es et vous pouvez cr\u00e9er une page de renvoi unique en quelques minutes avec une solution comme Wix.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec InvestGlass CRM, vous pouvez cr\u00e9er des audiences et individualiser les messages pour chaque niche de clients en fonction de leurs attentes en mati\u00e8re de services. Vous pouvez ainsi tester une nouvelle niche et ne pas vous concentrer uniquement sur les niches les plus faciles et les plus rentables. <a href=\"https:\/\/www.investglass.com\/fr\/comment-creer-une-strategie-de-marketing-par-courriel-reussie-en-2023\/\">Courriel et SMS<\/a> cibler la bonne niche de march\u00e9 pour augmenter votre taux de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme InvestGlass <a href=\"https:\/\/www.investglass.com\/fr\/gerer-des-portefeuilles\/\">g\u00e8re l'inventaire<\/a> et le portefeuille, vous pouvez lier vos actions commerciales aux produits ou services que vous proposez. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-final-thoughts-on-the-5-step-process-for-finding-your-business-s-ideal-niche-market\">Nos derni\u00e8res r\u00e9flexions sur le processus en 5 \u00e9tapes pour trouver le march\u00e9 de niche id\u00e9al pour votre entreprise ?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>R\u00e9fl\u00e9chissez \u00e0 vos passions et \u00e0 vos int\u00e9r\u00eats<\/li>\n\n\n\n<li>Identifier les probl\u00e8mes et les besoins des clients par le dialogue<\/li>\n\n\n\n<li>\u00c9tude de march\u00e9 de la concurrence avec Prequin, Pitchbook, Crunchbase<\/li>\n\n\n\n<li>D\u00e9finissez vos cr\u00e9neaux d'activit\u00e9 et leur rentabilit\u00e9.<\/li>\n\n\n\n<li>Testez votre produit avec des clients cibles ou un service rapide pour \u00e9chouer et vous adapter rapidement.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Rassemblez les donn\u00e9es dans un bon CRM comme InvestGlass pour construire rapidement votre dossier sur chaque march\u00e9 de niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/fr\/commencer-gratuitement\/\">Commencer avec InvestGlass CRM<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The 5-step process for finding your business&#8217;s ideal niche market A niche market is a small subset of a larger market. It is not the \u201caverage consumer\u201d and they are usually defined by their values, tastes, or interests. This is an example of how you can define your market niche: How do I find my [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[206],"class_list":["post-29433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-scale-your-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 step process for finding your business&#039;s niche<\/title>\n<meta name=\"description\" content=\"Now that we have a better idea of what a niche market is and the benefits of having one, let\u2019s take a look at the steps to finding one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/fr\/processus-en-5-etapes-pour-trouver-le-marche-de-niche-ideal-pour-votre-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5-Step Process for Finding Your Business\u2019s Ideal Niche\" \/>\n<meta property=\"og:description\" content=\"The 5-step process for finding your business&#039;s ideal niche market A niche market is a small subset of a larger market. It is not the \u201caverage consumer\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/fr\/processus-en-5-etapes-pour-trouver-le-marche-de-niche-ideal-pour-votre-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T19:28:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T03:47:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/tl8mdaue_ii.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Processus en 5 \u00e9tapes pour trouver le cr\u00e9neau de votre entreprise","description":"Maintenant que nous avons une meilleure id\u00e9e de ce qu'est un march\u00e9 de niche et des avantages qu'il pr\u00e9sente, examinons les \u00e9tapes \u00e0 suivre pour en trouver un.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/fr\/processus-en-5-etapes-pour-trouver-le-marche-de-niche-ideal-pour-votre-entreprise\/","og_locale":"fr_FR","og_type":"article","og_title":"The 5-Step Process for Finding Your Business\u2019s Ideal Niche","og_description":"The 5-step process for finding your business's ideal niche market A niche market is a small subset of a larger market. It is not the \u201caverage consumer\u201d","og_url":"https:\/\/www.investglass.com\/fr\/processus-en-5-etapes-pour-trouver-le-marche-de-niche-ideal-pour-votre-entreprise\/","og_site_name":"InvestGlass","article_published_time":"2021-05-18T19:28:55+00:00","article_modified_time":"2025-03-24T03:47:48+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/tl8mdaue_ii.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"\u00c9crit par":"InvestGlass","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#article","isPartOf":{"@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/"},"author":{"name":"InvestGlass","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24"},"headline":"The 5-Step Process for Finding Your Business\u2019s Ideal Niche","datePublished":"2021-05-18T19:28:55+00:00","dateModified":"2025-03-24T03:47:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/"},"wordCount":686,"publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"image":{"@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/tl8mdaue_ii.jpg","keywords":["scale your business"],"articleSection":["Article"],"inLanguage":"fr-FR","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.investglass.com\/fr\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/","url":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/","name":"Processus en 5 \u00e9tapes pour trouver le cr\u00e9neau de votre entreprise","isPartOf":{"@id":"https:\/\/www.investglass.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#primaryimage"},"image":{"@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/tl8mdaue_ii.jpg","datePublished":"2021-05-18T19:28:55+00:00","dateModified":"2025-03-24T03:47:48+00:00","description":"Maintenant que nous avons une meilleure id\u00e9e de ce qu'est un march\u00e9 de niche et des avantages qu'il pr\u00e9sente, examinons les \u00e9tapes \u00e0 suivre pour en trouver un.","breadcrumb":{"@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#primaryimage","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/tl8mdaue_ii.jpg","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/tl8mdaue_ii.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"InvestGlass","item":"https:\/\/www.investglass.com\/"},{"@type":"ListItem","position":2,"name":"The 5-Step Process for Finding Your Business\u2019s Ideal Niche"}]},{"@type":"WebSite","@id":"https:\/\/www.investglass.com\/#website","url":"https:\/\/www.investglass.com\/","name":"InvestGlass","description":"Le CRM souverain suisse","publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"alternateName":"InvestGlass","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investglass.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Organization","Place"],"@id":"https:\/\/www.investglass.com\/#organization","name":"InvestGlass","url":"https:\/\/www.investglass.com\/","logo":{"@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#local-main-organization-logo"},"sameAs":["https:\/\/x.com\/investglass","https:\/\/www.linkedin.com\/company\/investglass\/","https:\/\/www.youtube.com\/channel\/UCt5r5XgzbSq2KhguJQxCwyA"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24","name":"InvestGlass","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","caption":"InvestGlass"},"sameAs":["https:\/\/www.investglass.com"],"url":"https:\/\/www.investglass.com\/fr\/author\/axginvestglass-com\/"},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.investglass.com\/5-step-process-for-finding-your-businesss-ideal-niche-market\/#local-main-organization-logo","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","width":839,"height":192,"caption":"InvestGlass"}]}},"_links":{"self":[{"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/posts\/29433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/comments?post=29433"}],"version-history":[{"count":0,"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/posts\/29433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/media\/29434"}],"wp:attachment":[{"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/media?parent=29433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/categories?post=29433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investglass.com\/fr\/wp-json\/wp\/v2\/tags?post=29433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}