{"id":30616,"date":"2024-12-29T07:48:55","date_gmt":"2024-12-29T06:48:55","guid":{"rendered":"https:\/\/www.investglass.com\/?p=30616"},"modified":"2025-03-31T06:29:22","modified_gmt":"2025-03-31T04:29:22","slug":"agosto-es-el-mes-de-las-vacaciones-de-verano-es-el-momento-de-descubrir-como-llegar-a-sus-clientes","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/es\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/","title":{"rendered":"\u00bfAgosto es el mes de las vacaciones de verano? Es hora de descubrir c\u00f3mo llegar a sus clientes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Agosto es el mes de las vacaciones de verano, y mucha gente est\u00e1 de vacaciones. Siempre es importante que tenga un plan previsto para cuando sus clientes vuelvan de las vacaciones en la playa y de las escapadas a la ciudad. No es una tarea f\u00e1cil; de hecho, \u00a1creo que es una de las cosas m\u00e1s dif\u00edciles que puede intentar hacer! Pero no se preocupe, en InvestGlass tenemos algunos consejos que le ayudar\u00e1n a conseguirlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-expand-or-launch-your-website\">1) Ampliar o lanzar su sitio web<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando regrese de sus maravillosas vacaciones, es importante que se centre en su presencia en Internet. Incluso si a\u00fan no puede lanzar una tienda en l\u00ednea s\u00f3lida, un sitio web b\u00e1sico puede permitir a los clientes potenciales descubrirle en l\u00ednea, aprender m\u00e1s sobre su negocio y encontrar su informaci\u00f3n de contacto. Una vez que tenga un sitio web b\u00e1sico que explique lo que hace su marca, c\u00f3mo pueden llegar a usted los clientes y d\u00f3nde se encuentra, puede seguir optimiz\u00e1ndolo para el p\u00fablico a\u00f1adiendo una p\u00e1gina de plan de precios o garant\u00eda de precios, algunas entradas de blog, una p\u00e1gina de destino y, por supuesto, elementos visuales como im\u00e1genes y v\u00eddeos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-update-your-digital-presence\">2) Actualice su presencia digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no tenga una tienda en l\u00ednea, deber\u00eda considerar la posibilidad de aprovechar las redes sociales, los sitios de rese\u00f1as y el marketing por correo electr\u00f3nico para hacer correr la voz sobre su negocio. <a href=\"https:\/\/www.investglass.com\/es\/crm-para-negocios-en-linea\/\" target=\"_blank\" rel=\"noreferrer noopener\">negocios en l\u00ednea<\/a>.  Las redes sociales y el marketing por correo electr\u00f3nico pueden potenciar sus esfuerzos de venta y mejorar el alcance de sus clientes. A trav\u00e9s de estos canales, puede informar a los clientes sobre rebajas o nuevas ofertas, enviarles contenidos \u00fatiles relacionados con su marca o compartir historias de clientes satisfechos. De este modo, aunque no tenga una tienda online, la gente podr\u00e1 conocer su marca en la red. Si, por ejemplo, un negocio de \u201cestaciones de esqu\u00ed\u201d promete vacaciones a buen precio, pero la experiencia y el coste de las vacaciones no se transmiten de forma eficaz al cliente potencial, lo m\u00e1s probable es que la estaci\u00f3n nunca consiga captar suficientes reservas nuevas, o peor a\u00fan, que vea c\u00f3mo se desvanecen las reservas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-create-virtual-experiences-for-your-audience\">3) Cree experiencias virtuales para su p\u00fablico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, cada vez m\u00e1s empresas han ideado formas de ofrecer experiencias virtuales u ofertas de productos a su p\u00fablico y clientes. Hay muchas formas creativas de ofrecer experiencias virtuales a su p\u00fablico. Y, aunque no siempre se puede cobrar por ellas, lo cierto es que pueden aumentar la notoriedad de la empresa en Internet y ayudar a que m\u00e1s clientes potenciales conozcan su marca y su tienda f\u00edsica. Si una estaci\u00f3n de esqu\u00ed puede sumergir al cliente potencial en las vacaciones perfectas o en las escapadas a la playa que ofrecen, es exactamente lo que el cliente necesita para traer a toda su familia para la pr\u00f3xima escapada. No siempre es la promesa de un precio m\u00e1s bajo lo que asegura la reserva, a veces puede ser la analog\u00eda de la experiencia o los consejos de viaje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-prepare-your-business-for-new-consumer-behaviors\">4) Prepare su empresa para los nuevos comportamientos de los consumidores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Su empresa debe estar preparada para los clientes preocupados por su salud. La mayor\u00eda de los clientes querr\u00e1n ver que las empresas siguen esforz\u00e1ndose por mantener su seguridad. Dicen que es m\u00e1s probable que compren a empresas que demuestran preocupaci\u00f3n por sus clientes. Otro cambio en el comportamiento de los consumidores es el aumento de la demanda de compras en l\u00ednea. La gente prefiere realizar sus compras \u00edntegramente en l\u00ednea. Esta tendencia est\u00e1 aqu\u00ed para quedarse y no ser\u00e1 ninguna sorpresa que en el futuro veamos 100% de la experiencia de compra totalmente en l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tiene que estar preparado para el periodo posterior al verano y las pr\u00f3ximas rebajas de octubre. Si est\u00e1 interesado en saber m\u00e1s sobre c\u00f3mo crear una experiencia digital para sus clientes y automatizar sus funciones empresariales y campa\u00f1as de marketing, p\u00f3ngase en contacto con nosotros. Tenemos los conocimientos y la experiencia necesarios para ayudarle a alcanzar el \u00e9xito. Con nuestra <a href=\"https:\/\/www.investglass.com\/es\/herramientas-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Herramientas InvestGlass<\/a>, Le facilitaremos la automatizaci\u00f3n de sus ventas, el seguimiento de sus campa\u00f1as de marketing, la generaci\u00f3n de informes detallados y el aprovechamiento de sus herramientas de comunicaci\u00f3n. <a href=\"https:\/\/www.investglass.com\/es\/empezar-gratis\/\" target=\"_blank\" rel=\"noreferrer noopener\">P\u00f3ngase en contacto con nosotros<\/a> \u00a1Ahora!<\/p>","protected":false},"excerpt":{"rendered":"<p>August is the summer recess month, and many people are on vacation. It is always important that you have a plan in place for when your customers come back from beach holidays and city breaks. It&#8217;s not an easy task &#8211; in fact, I think it&#8217;s one of the hardest things you can try to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[43,44,48],"class_list":["post-30616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-email-marketing","tag-marketing-automation","tag-sales-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Reach Your Customers During August\u2019s Summer Recess<\/title>\n<meta name=\"description\" content=\"Discover effective strategies to stay connected with your customers during the summer recess and boost engagement when they return.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/es\/agosto-es-el-mes-de-las-vacaciones-de-verano-es-el-momento-de-descubrir-como-llegar-a-sus-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"August is the Summer recess Month? It Is Time to Discover how to Reach your Customers\" \/>\n<meta property=\"og:description\" content=\"August is the summer recess month, and many people are on vacation. It is always important that you have a plan in place for when your customers come back\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/es\/agosto-es-el-mes-de-las-vacaciones-de-verano-es-el-momento-de-descubrir-como-llegar-a-sus-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-29T06:48:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T04:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/08\/m-094toos4e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1163\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo llegar a sus clientes durante el par\u00f3n veraniego de agosto","description":"Descubra estrategias eficaces para mantenerse en contacto con sus clientes durante las vacaciones de verano e impulsar la participaci\u00f3n cuando regresen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/es\/agosto-es-el-mes-de-las-vacaciones-de-verano-es-el-momento-de-descubrir-como-llegar-a-sus-clientes\/","og_locale":"es_ES","og_type":"article","og_title":"August is the Summer recess Month? It Is Time to Discover how to Reach your Customers","og_description":"August is the summer recess month, and many people are on vacation. It is always important that you have a plan in place for when your customers come back","og_url":"https:\/\/www.investglass.com\/es\/agosto-es-el-mes-de-las-vacaciones-de-verano-es-el-momento-de-descubrir-como-llegar-a-sus-clientes\/","og_site_name":"InvestGlass","article_published_time":"2024-12-29T06:48:55+00:00","article_modified_time":"2025-03-31T04:29:22+00:00","og_image":[{"width":1600,"height":1163,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/08\/m-094toos4e.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"Escrito por":"InvestGlass","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#article","isPartOf":{"@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/"},"author":{"name":"InvestGlass","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24"},"headline":"August is the Summer recess Month? It Is Time to Discover how to Reach your Customers","datePublished":"2024-12-29T06:48:55+00:00","dateModified":"2025-03-31T04:29:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/"},"wordCount":661,"publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"image":{"@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/08\/m-094toos4e.jpg","keywords":["email marketing","marketing automation","sales automation"],"articleSection":["Article"],"inLanguage":"es","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.investglass.com\/es\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/","url":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/","name":"C\u00f3mo llegar a sus clientes durante el par\u00f3n veraniego de agosto","isPartOf":{"@id":"https:\/\/www.investglass.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/08\/m-094toos4e.jpg","datePublished":"2024-12-29T06:48:55+00:00","dateModified":"2025-03-31T04:29:22+00:00","description":"Descubra estrategias eficaces para mantenerse en contacto con sus clientes durante las vacaciones de verano e impulsar la participaci\u00f3n cuando regresen.","breadcrumb":{"@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#primaryimage","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/08\/m-094toos4e.jpg","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/08\/m-094toos4e.jpg","width":1600,"height":1163,"caption":"people standing near desk with makeup kits"},{"@type":"BreadcrumbList","@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"InvestGlass","item":"https:\/\/www.investglass.com\/"},{"@type":"ListItem","position":2,"name":"August is the Summer recess Month? It Is Time to Discover how to Reach your Customers"}]},{"@type":"WebSite","@id":"https:\/\/www.investglass.com\/#website","url":"https:\/\/www.investglass.com\/","name":"InvestGlass","description":"El Soberano Suizo CRM","publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"alternateName":"InvestGlass","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investglass.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place"],"@id":"https:\/\/www.investglass.com\/#organization","name":"InvestGlass","url":"https:\/\/www.investglass.com\/","logo":{"@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#local-main-organization-logo"},"sameAs":["https:\/\/x.com\/investglass","https:\/\/www.linkedin.com\/company\/investglass\/","https:\/\/www.youtube.com\/channel\/UCt5r5XgzbSq2KhguJQxCwyA"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24","name":"InvestGlass","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","caption":"InvestGlass"},"sameAs":["https:\/\/www.investglass.com"],"url":"https:\/\/www.investglass.com\/es\/author\/axginvestglass-com\/"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.investglass.com\/august-is-the-summer-recess-month-it-is-time-to-discover-how-to-reach-your-customers\/#local-main-organization-logo","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","width":839,"height":192,"caption":"InvestGlass"}]}},"_links":{"self":[{"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/posts\/30616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/comments?post=30616"}],"version-history":[{"count":0,"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/posts\/30616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/media\/30617"}],"wp:attachment":[{"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/media?parent=30616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/categories?post=30616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investglass.com\/es\/wp-json\/wp\/v2\/tags?post=30616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}