{"id":29135,"date":"2021-05-16T21:49:02","date_gmt":"2021-05-16T19:49:02","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29135"},"modified":"2025-03-18T09:16:58","modified_gmt":"2025-03-18T08:16:58","slug":"hvordan-man-bruger-et-crm-system-med-succes","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/da\/how-to-successfully-use-a-crm-system\/","title":{"rendered":"Hvordan bruger man et CRM-system med succes?"},"content":{"rendered":"

CRM st\u00e5r for customer relations management. Det er en CRM-software, der indsamler kundedata. <\/p>\n\n\n\n

Implementering af et CRM-system (Customer Relationship Management) er en strategisk investering, der kan give et betydeligt afkast. I gennemsnit oplever virksomheder et afkast p\u00e5\u00a0$8.71 for hver brugt dollar<\/a><\/strong>\u00a0p\u00e5 CRM-software, hvilket afspejler et betydeligt investeringsafkast. Desuden har virksomheder, der har implementeret CRM-systemer korrekt, oplevet stigninger i oms\u00e6tningen p\u00e5 op til\u00a0245%<\/strong>.\u00a0<\/p>\n\n\n\n

\u00a0Disse tal understreger vigtigheden af at v\u00e6lge en CRM-l\u00f8sning, som ikke kun integreres problemfrit med dine eksisterende processer, men som ogs\u00e5 giver m\u00e5lbare \u00f8konomiske fordele. Derfor er det afg\u00f8rende at sikre, at det CRM-system, du v\u00e6lger, er i stand til at generere et afkast, der v\u00e6sentligt overstiger omkostningerne.<\/a><\/p>\n\n\n\n

N\u00e6sten 80% af alle CRM-projekter mislykkes. \u00c5rsagen er ikke softwaren, men d\u00e5rlig brugeradoption. Normalt bygges CRM'er af konsulenter, der fors\u00f8ger at f\u00e5 s\u00e5 mange elementer med som muligt. Den rigtige m\u00e5de at g\u00f8re det p\u00e5 er at reducere funktionerne s\u00e5 meget som muligt for at l\u00f8se det med daglig kundesupport og lytte til teamets behov for at reducere. Men det lykkes kun for nogle f\u00e5. Hvorfor er det s\u00e5dan? Fordi De fleste<\/strong> ikke anvender bedste praksis inden for CRM. InvestGlass CRM har samlet de bedste fremgangsm\u00e5der, vi kunne finde - en blanding af tilpasningsmuligheder og f\u00e6rdige skabeloner. Her opsummerer vi de 5 De vigtigste ting, du skal g\u00f8re, n\u00e5r du bruger CRM<\/a>.<\/p>\n\n\n\n

1. S\u00f8rg for, at din topledelse k\u00f8ber ind<\/strong><\/h2>\n\n\n\n

Lad os v\u00e6re \u00e6rlige: Hvis du ikke har ledelsen med, er det ikke muligt at opbygge et effektivt CRM-system. Den \u00f8verste ledelse skal k\u00f8be v\u00e6rkt\u00f8jet og vigtigst af alt visionen! Det er en udfordring at starte et CRM, is\u00e6r for virksomheder, der aldrig har brugt et. Salgsteamet og salgsledelsen skal v\u00e6re klar, da prospekterne skal samles i et f\u00e6lles CRM-v\u00e6rkt\u00f8j. CRM-implementering tager altid mere tid end forventet, fordi salgsprocesser, der blev lavet p\u00e5 papir, skal digitaliseres. Bem\u00e6rkninger, e-mails, produkter<\/a>, og leads vil blive sporet i et datavarehus, og det kan \u00e6ndre nogle virksomheders tankegang. For mange \u00e5r siden husker jeg, at bankfolk var meget tilbageholdende med at tr\u00e6kke disse data ind i et f\u00e6lles system. Det er nu afg\u00f8rende for virksomhedens oms\u00e6tning og v\u00e6rdi at spore alle kommercielle interaktioner.<\/p>\n\n\n\n

2. Find en n\u00f8rdet projektleder<\/strong><\/h2>\n\n\n\n

I alle de projekter, vi har haft succes med, har virksomhederne haft en projektleder i 14 dage. Det beh\u00f8ver ikke at v\u00e6re en specialist, men i det mindste en, der lytter til teamets krav, forst\u00e5r kundekommunikation, teknologi, e-mail, telefonnummersystem, notesporing, lead management og har et klart overblik over kundehistorikken. CRM Software til styring af kunderelationer handler om at skabe en erfaring med salg og markedsf\u00f8ring<\/a> og brugervenlig kundeoplevelse, der passer til din virksomheds tankegang og dine kunder. Derfor er det vigtigt at finde en kollega, der deler en klar vision om kunderelationer. CRM-strategien kan \u00e6ndre sig over tid, og det samme kan kundeoplevelserne. Nogle CRM'er er meget komplekse at administrere ... vi siger, at hvis du starter en Salesforce CRM, s\u00e5 har du brug for en Salesforce-specialist p\u00e5 fuld tid. Det er ikke helt forkert.<\/p>\n\n\n\n

3. Udpeg 2 superbrugere og ikke n\u00f8dvendigvis s\u00e6lgere<\/strong><\/h2>\n\n\n\n

For at sikre, at CRM-systemet bliver brugt korrekt, og at du finder de rigtige k\u00f8bsm\u00f8nstre, foresl\u00e5r vi, at du giver adgang til to \u201csuperbrugere\u201d. Det kan v\u00e6re folk fra salgsstyrken, compliance, virksomhedsejere ... Jeg er sikker p\u00e5, at du vil finde to personer i din organisation, der er begejstrede for at bruge ny software. Disse to superbrugere vil v\u00e6re de f\u00f8rste til at hj\u00e6lpe og f\u00f8lge med i produktudviklingen, de nyeste apps osv. Alligevel er det vigtigt, at superbrugerne ogs\u00e5 er en del af salgsstrategien, forst\u00e5r produkterne og m\u00f8der Marketingteam<\/a> krav og n\u00f8glepr\u00e6stationsindikatorer.<\/p>\n\n\n\n

4. Start CRM med et produktivitetsm\u00e5l<\/strong><\/h2>\n\n\n\n

CRM plejede at give dig travlt ... nu g\u00f8r de dig produktiv. Salg og Marketingteams<\/a> undervurderes ofte og tror, at CRM-applikationen mangler effektivitet. CRM vil indsamle information og blive en vigtig vidensbase for din virksomhed. M\u00e5let med CRM er at g\u00f8re gentagne opgaver s\u00e5 automatiserede som muligt. Med automatisering er sommerens interaktioner effektive og vil f\u00f8re til mere forretning og flere kunder.<\/p>\n\n\n\n

5. Defin\u00e9r CRM-strategien og overvind afvisninger<\/strong><\/h2>\n\n\n\n

CRM-software er ikke bare en teknologi. Det er en filosofi, da det er kernen i din forretningsproces. Det er vigtigt at inkludere alle afdelinger i s\u00e6t af forretningsprocesser<\/a> op i CRM-systemerne, fra salgschefer og logoskabere til den \u00f8verste ledelse og analytikere, er inklusion en hj\u00f8rnesten. CRM-platformene replikerer salgscyklussen og salgsprocessen for at forbedre de daglige opgaver.<\/p>\n\n\n\n

Der er ingen grund til at fjerne det gode for det gode, du skal blot forbinde dine gamle applikationer til InvestGlass med vores avancerede API. Eliminer programm\u00f8rer, vi har lavet \u00abmor\u00bb-testen, og hun kan ogs\u00e5 g\u00f8re det. Hvis hun kan g\u00f8re det, kan du ogs\u00e5. InvestGlass forenkler test og implementering med et minimum af ressourcer.<\/p>\n\n\n\n

Konklusion: Er du klar til at starte dit CRM-system til styring af kunderelationer? <\/strong><\/h2>\n\n\n\n

Du kender Salesforce, Pipedrive og Hubspot CRM'er, og priserne er nogle gange tvetydige, s\u00e5 vi anbefaler, at du l\u00e6ser vores prissammenligningsartikel for at l\u00e6re mere om forskelle i prisstruktur og fordele ved funktioner. V\u00e6r opm\u00e6rksom p\u00e5, at \u201cIntet kreditkort\u201d kan v\u00e6re vildledende CRM-annoncer. CRM har altid en pris ... Alligevel mener vi, at CRM handler om at dele v\u00e6rdier, f\u00f8r man deler tjenester. Hvis du er klar til at gentage kundeinteraktioner med et givet m\u00f8nster, s\u00e5 er CRM et system, du skal bruge til at bevise og gentage bedste forretningspraksis og spore dine kunders interaktioner. Hvis din virksomhed har mere end 10 medarbejdere eller s\u00e6lgere, er du n\u00f8dt til at begr\u00e6nse dataadgangen og bruge et CRM-system. Vi h\u00f8rer ofte, at det hele handler om data, det hele handler om data ... p\u00e5 en m\u00e5de er det sandt, men det handler ogs\u00e5 om kunder, kunder, kunder ...<\/p>\n\n\n\n

Lad v\u00e6re med at have travlt<\/em><\/strong>! V\u00e6r produktiv!<\/em><\/strong><\/h2>","protected":false},"excerpt":{"rendered":"

CRM stands for customer relations management. It\u2019s a CRM software that collects customer data. \u200bImplementing a Customer Relationship Management (CRM) system is a strategic investment that can yield substantial returns.\u00a0On average, businesses experience a return of\u00a0$8.71 for every dollar spent\u00a0on CRM software, reflecting a significant return on investment.\u00a0\u00a0Moreover, companies that have properly implemented CRM systems […]<\/p>\n","protected":false},"author":1,"featured_media":29137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[35],"class_list":["post-29135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-crm-for-banking"],"yoast_head":"\nHow to Successfully use a CRM System? | InvestGlass<\/title>\n<meta name=\"description\" content=\"CRM stands for customer relations management. It\u2019s a CRM software that collects customer data. Learn on how to successfully use a CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/da\/hvordan-man-bruger-et-crm-system-med-succes\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Successfully use a CRM System?\" \/>\n<meta property=\"og:description\" content=\"CRM stands for customer relations management. It\u2019s a CRM software that collects customer data. \u200bImplementing a Customer Relationship Management (CRM)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/da\/hvordan-man-bruger-et-crm-system-med-succes\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-16T19:49:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T08:16:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/90v3asmhhl0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1039\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hvordan bruger man et CRM-system med succes? | InvestGlass","description":"CRM st\u00e5r for customer relations management. Det er en CRM-software, der indsamler kundedata. L\u00e6r, hvordan du bruger CRM med succes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/da\/hvordan-man-bruger-et-crm-system-med-succes\/","og_locale":"da_DK","og_type":"article","og_title":"How to Successfully use a CRM System?","og_description":"CRM stands for customer relations management. It\u2019s a CRM software that collects customer data. \u200bImplementing a Customer Relationship Management (CRM)","og_url":"https:\/\/www.investglass.com\/da\/hvordan-man-bruger-et-crm-system-med-succes\/","og_site_name":"InvestGlass","article_published_time":"2021-05-16T19:49:02+00:00","article_modified_time":"2025-03-18T08:16:58+00:00","og_image":[{"width":1039,"height":1200,"url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/90v3asmhhl0.jpg","type":"image\/jpeg"}],"author":"InvestGlass","twitter_card":"summary_large_image","twitter_creator":"@investglass","twitter_site":"@investglass","twitter_misc":{"Skrevet af":"InvestGlass","Estimeret l\u00e6setid":"5 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#article","isPartOf":{"@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/"},"author":{"name":"InvestGlass","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24"},"headline":"How to Successfully use a CRM System?","datePublished":"2021-05-16T19:49:02+00:00","dateModified":"2025-03-18T08:16:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/"},"wordCount":992,"publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/90v3asmhhl0.jpg","keywords":["CRM for banking"],"articleSection":["Article"],"inLanguage":"da-DK","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.investglass.com\/da\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/","url":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/","name":"Hvordan bruger man et CRM-system med succes? | InvestGlass","isPartOf":{"@id":"https:\/\/www.investglass.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#primaryimage"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#primaryimage"},"thumbnailUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/90v3asmhhl0.jpg","datePublished":"2021-05-16T19:49:02+00:00","dateModified":"2025-03-18T08:16:58+00:00","description":"CRM st\u00e5r for customer relations management. Det er en CRM-software, der indsamler kundedata. L\u00e6r, hvordan du bruger CRM med succes.","breadcrumb":{"@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#primaryimage","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/90v3asmhhl0.jpg","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/90v3asmhhl0.jpg","width":1039,"height":1200,"caption":"woman jumping and reflex her body"},{"@type":"BreadcrumbList","@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"InvestGlass","item":"https:\/\/www.investglass.com\/"},{"@type":"ListItem","position":2,"name":"How to Successfully use a CRM System?"}]},{"@type":"WebSite","@id":"https:\/\/www.investglass.com\/#website","url":"https:\/\/www.investglass.com\/","name":"InvestGlass","description":"Den schweiziske suver\u00e6ne CRM","publisher":{"@id":"https:\/\/www.investglass.com\/#organization"},"alternateName":"InvestGlass","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investglass.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":["Organization","Place"],"@id":"https:\/\/www.investglass.com\/#organization","name":"InvestGlass","url":"https:\/\/www.investglass.com\/","logo":{"@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#local-main-organization-logo"},"sameAs":["https:\/\/x.com\/investglass","https:\/\/www.linkedin.com\/company\/investglass\/","https:\/\/www.youtube.com\/channel\/UCt5r5XgzbSq2KhguJQxCwyA"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.investglass.com\/#\/schema\/person\/4682ebae5d718a2ed1b77c9dab0a1f24","name":"InvestGlass","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fb928ff37ca45def17ac75d6e799fb75f3f24f123aa31be169bfaf65f59dd40?s=96&d=mm&r=g","caption":"InvestGlass"},"sameAs":["https:\/\/www.investglass.com"],"url":"https:\/\/www.investglass.com\/da\/author\/axginvestglass-com\/"},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.investglass.com\/how-to-successfully-use-a-crm-system\/#local-main-organization-logo","url":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","contentUrl":"https:\/\/www.investglass.com\/wp-content\/uploads\/2023\/10\/InvestGlass-blue2.png","width":839,"height":192,"caption":"InvestGlass"}]}},"_links":{"self":[{"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/posts\/29135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/comments?post=29135"}],"version-history":[{"count":0,"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/posts\/29135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/media\/29137"}],"wp:attachment":[{"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/media?parent=29135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/categories?post=29135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investglass.com\/da\/wp-json\/wp\/v2\/tags?post=29135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}