{"id":29132,"date":"2023-03-02T10:33:48","date_gmt":"2023-03-02T09:33:48","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29132"},"modified":"2025-04-10T09:34:58","modified_gmt":"2025-04-10T07:34:58","slug":"sadan-skaber-du-en-succesfuld-e-mail-marketingstrategi-i-2023","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/da\/how-to-create-a-successful-email-marketing-strategy-in-2023\/","title":{"rendered":"Hvordan skaber man en succesfuld e-mail-marketingstrategi i 2023?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Hvordan skaber man en succesfuld e-mail-marketingstrategi i 2023?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I denne e-mailstrategi finder du eksempler og skabeloner til at generere et h\u00f8jere investeringsafkast, ofte kaldet ROI. Med COVID's stigende antal e-mails t\u00e6nker du m\u00e5ske, at e-mails er noget fra fortiden. Det er ikke tilf\u00e6ldet! Vi mener, at det stadig er n\u00f8dvendigt at kontakte dine potentielle kunder og klienter p\u00e5 denne m\u00e5de<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 lad os dykke ned i vores bedste tips og strategier til at \u00f8ge, engagere og fastholde dine abonnenter p\u00e5 lang sigt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.    Start med dine indg\u00e5ende <a href=\"https:\/\/www.investglass.com\/da\/maksimer-din-strategi-top-b2b-marketing-5-best-practices-for-succes\/\" data-wpil-monitor-id=\"1\">markedsf\u00f8ringsstrategi<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.    Administrer og segmenter din liste korrekt<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3.    Opret h\u00f8jtydende og hyperm\u00e5lrettede e-mails<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4.    Optimer dine e-mails til at skabe samtaler og konverteringer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5.    Opret e-mail-skabeloner til dine kampagner<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-with-your-inbound-marketing-strategy\"><strong>Start med din strategi for indg\u00e5ende markedsf\u00f8ring<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>N\u00f8gleelementer i indg\u00e5ende markedsf\u00f8ring: Forst\u00e5else og engagement med potentielle kunder<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For at forst\u00e5 den indg\u00e5ende <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/da\/marketingvaerktojer\/\" target=\"_blank\" rel=\"noopener\" title=\"Markedsf\u00f8ring\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"669\">Markedsf\u00f8ring<\/a> metodologi, skal du f\u00f8rst forst\u00e5 forskellen mellem outbound og inbound. N\u00e5r du skriver din e-mail, skal du forst\u00e5, hvad dit prospekts nuv\u00e6rende tankegang er. Find en m\u00e5de at g\u00f8re dem glade for det produkt og den service, du promoverer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du b\u00f8r altid have tre trin i tankerne, nemlig tiltr\u00e6kning, engagement og gl\u00e6de. Det er f\u00f8rst, n\u00e5r du har forst\u00e5et de tre elementer i dine m\u00e5lrettede kunder, at du kan begynde at t\u00e6nke p\u00e5 din indg\u00e5ende strategi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vigtigheden af strategisk tilpasning og tragtoptimering i inbound marketing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Din software skal v\u00e6re forbundet med din CRM-database, og du skal s\u00f8rge for, at din CRM har alle de grundl\u00e6ggende oplysninger, s\u00e5 du kan m\u00e5lrette dine kunder med specifik information. Du skal s\u00f8rge for at sl\u00e5 obligatoriske felter til for at fremh\u00e6ve manglende felter og opdatere dem, f\u00f8r du sender en personlig e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 er du n\u00f8dt til at tr\u00e6ffe et valg om begravelsen af samtaler og konverteringer. L\u00e6ser dine kunder blogs? Hvilke medier bruger de? Bruger de m\u00e5ske chatbots? Det er vigtigt, at du finder den rigtige tragt og s\u00f8rger for, at samtalen kommer til at fungere problemfrit med dine kunder og potentielle kunder. Tragten er vigtigere end selve budskabet!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Og din strategi b\u00f8r afspejle dine m\u00e5l. Som Simon Sinek siger: \u201cFolk k\u00f8ber ikke, hvad du g\u00f8r, men hvorfor du g\u00f8r det.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"geodir-embed-container\"><iframe loading=\"lazy\" title=\"Hvordan store ledere inspirerer til handling | Simon Sinek | TED\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qp0HIF3SfI4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Administrer og segmenter din liste korrekt<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For at skabe et segment foresl\u00e5r vi, at du t\u00e6nker h\u00f8jt om en k\u00f8bers rejse. Dette er af en person eller forbundet med en adf\u00e6rd. Denne adf\u00e6rd er selvf\u00f8lgelig den adf\u00e6rd, du \u00f8nsker, og er m\u00e5ske ikke dine kunders adf\u00e6rd, men det er den rigtige m\u00e5de at starte med at skabe et kontekstuelt budskab og teste og pr\u00f8ve - dette er ren A\/B-testning. Test af scenarier, indtil du finder det bedste budskab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For at oprette denne liste skal du indsamle de rigtige oplysninger, og ved hj\u00e6lp af CRM og formularer kan du sikre dig, at du indsamler oplysningerne korrekt. Dataene skal v\u00e6re eksplicitte og naturligvis i overensstemmelse med de e-mailregler, der hedder&nbsp;<a href=\"https:\/\/gdpr-info.eu\/?_ga=2.141935666.1226131106.1615187892-903780323.1614506068\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klientsegmentet skal have et liv med leads, kunder, abonnenter, emner og m\u00e5ske ogs\u00e5 nogle elementer som jul eller kinesisk nyt\u00e5r, Hanukkah ... Vi foresl\u00e5r, at du ogs\u00e5 bruger TAGS til den segmentering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det er vigtigt at s\u00f8rge for, at du har en sund database, og at dine kunder har mulighed for at afmelde sig.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-high-performing-and-hyper-targeted-emails\"><strong>Opret h\u00f8jtydende og hyperm\u00e5lrettede e-mails<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At definere en st\u00e6rk og h\u00f8jtydende <a href=\"https:\/\/www.investglass.com\/da\/5-skabeloner-til-kolde-e-mails-til-dit-salgsteam\/\">e-mail-strategi <\/a>er noget nemt. Vi foresl\u00e5r, at du s\u00e6tter dig et m\u00e5l med et \u201cSMART\u201d m\u00e5l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S for en specifik<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M for m\u00e5lbar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A for opn\u00e5elig<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R for relevant<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T for rettidig<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dette er kernen i vores l\u00f8sning til at levere de rigtige finansielle oplysninger p\u00e5 det rigtige tidspunkt til den rigtige investor. At sende den rigtige e-mail betyder ogs\u00e5, at du skal s\u00f8rge for at bruge oversk\u00e6gget eller den \u201ctilf\u00f8jede variabel\u201d i din skabelon-e-mail for at levere det hyperm\u00e5lrettede budskab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det er det, vi kalder hyperm\u00e5lrettet kommunikation, som betyder, at man sender information, der er en smule individualiseret for at sikre, at hver enkelt forbruger tror, at det var en 1 til 1-besked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samtalen skal naturligvis v\u00e6re baseret p\u00e5 ord, men du kan ogs\u00e5 vedh\u00e6fte nogle dokumenter og formularer. Da InvestGlass genererer formularer, der er knyttet til CRM-databasen, kan du derfor stille ekstremt specifikke sp\u00f8rgsm\u00e5l og endda bede dine kontakter om at opdatere deres egne pr\u00e6ferencer med disse sp\u00f8rgeskemaer!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimer dine e-mails til at skabe samtaler og konverteringer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;N\u00e5r du har udformet den perfekte e-mail, er m\u00e5let at \u00f8ge antallet af klik. Det er det, vi kalder click to action eller noget, jeg ogs\u00e5 kalder den overbevisende opfordring til handling. Her skal vi s\u00f8rge for, at vi begr\u00e6nser os til \u00e9t klik for at opmuntre kunderne til at klikke p\u00e5 linket og f\u00f8lge op p\u00e5 et m\u00e5l.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-the-right-email-templates-for-your-campaigns\"><strong>Opret de rigtige e-mailskabeloner til dine kampagner<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 vil du helt sikkert skabe skabeloner, der kan v\u00e6re <a href=\"https:\/\/www.investglass.com\/da\/den-bedste-ai-e-mail-generator-sparer-tid-og-oger-produktiviteten\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"2088\">gemt og delt blandt dine kolleger for at promovere et produkt<\/a> og service, men ogs\u00e5 til KYC-afhj\u00e6lpning. Du kan definere forskellige typer forretningsbehov i e-mailskabelonen for at skabe det perfekte budskab og en gnidningsfri oplevelse for potentielle kunder og investorer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4 n\u00f8gleideer til 2023 - pr\u00f8v ikke at g\u00f8re det!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;S\u00e5 hvordan skaber man en e-mail, som vi har tillid til? Det f\u00f8rste skridt er at s\u00f8rge for, at disse elementer i e-mails uddanner dine kunder og investorer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-mailen skal indeholde v\u00e6rdifulde downloads og ressourcer og derfor hj\u00e6lpe og uddanne dine kunder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Opfordringen til handling skal v\u00e6re tydelig, og du b\u00f8r kun have \u00e9n opfordring til handling i en e-mail. Og e-mailen kan have forskellige formater med en video, et billede eller en helt almindelig tekst. Du kan <a href=\"https:\/\/www.investglass.com\/da\/e-mail-skabeloner-til-kundeservice-for-at-stotte-kunder-med-fornyede-tilbagebetalinger\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"757\">Tilpas formular InvestGlass e-mail-skabeloner<\/a> funktion med \u201clinknavnet\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;I 2023 skal du s\u00f8rge for at indsamle udtrykkeligt samtykke. Dette er n\u00f8glen til can-spam- og GDPR-reglerne, som er at sikre, at du p\u00e5 en eller anden m\u00e5de indsamler udtrykkelig tilladelse til at kontakte de mennesker, der giver deres samtykke til at blive kontaktet via e-mail. Hvis nogen beder dig om at holde op med at sende e-mails, skal du g\u00f8re det - og sende en opsigelsesmail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sales-script-ideas\"><strong>Id\u00e9er til salgsmanuskripter?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">{{fornavn}} fornavnet og alle oplysninger i parentes er direkte overf\u00f8rt fra dit CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hej {{fornavn}},<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mit navn er {{Mit navn}}, og jeg leder forretningsudviklingsindsatsen i {{Min virksomhed}}. Vi har for nylig lanceret en tjeneste\/platform, som {{One Sentence Pitch}}<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Jeg har l\u00e6st om dig, og ud fra din onlineprofil ser du ud til at v\u00e6re en passende person at komme i kontakt med ... eller kan i det mindste pege mig i den rigtige retning.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&nbsp;Jeg vil gerne tale med en person fra {{Company}}, der er ansvarlig for {{h\u00e5ndtering af noget, der er relevant for mit produkt}}.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hvis det er dig, er du s\u00e5 \u00e5ben for et ti minutters opkald p\u00e5 {{tidspunkt og dato}} for at diskutere, hvordan {{Firmanavn-platformen}} specifikt kan hj\u00e6lpe din virksomhed?&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hvis ikke, kan du s\u00e5 s\u00e6tte mig i kontakt med den rette person? Jeg s\u00e6tter pris p\u00e5 hj\u00e6lpen!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Med venlig hilsen,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>{Mit navn<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>ANSVARSFRASKRIVELSER<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>FRAVALG AF GDPR<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der er brug for et eller to andre trin, f.eks. skabelonfarver, komplekse logoer og ops\u00e6tning af dit kommunikationscenter for udg\u00e5ende e-mails. Det tager ikke mere end 10 minutter at g\u00f8re, og det vil f\u00e5 dine e-mails til at f\u00f8les, som om de forlader din egen postkasse!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analyser mere og mere<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For at analysere din e-mail b\u00f8r du se p\u00e5 f\u00f8lgende. Hvor mange e-mails blev leveret, hvor mange e-mails manglede, hvor mange e-mails blev \u00e5bnet, hvor mange e-mails blev klikket p\u00e5, og hvor mange e-mails blev konverteret? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-your-return-on-investment-for-email-marketing\"><strong>S\u00e5dan opbygger du dit investeringsafkast<\/strong> til e-mail-marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f8rst skal du tr\u00e6kke de penge, du har investeret i denne kampagne, fra de penge, du vil tjene med en ekstra investor eller salg. For eksempel er 10.000 CHF de penge, du har tjent p\u00e5 mersalg, og 1000 CHF er de penge, du har investeret, hvilket svarer til 9000 CHF.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Divider derefter de samlede penge, der er investeret i din virksomhed, s\u00e5 9000 CHF divideret med 1000 CHF er lig med ni, og gang dette resultat med 100, s\u00e5 f\u00e5r du 900%. ROI er 900%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu er du klar! G\u00e5 ud og hent dem!<\/p>","protected":false},"excerpt":{"rendered":"<p>How to create a successful email marketing strategy in 2023? In this email strategy, you will find examples and templates for generating and higher return on investment often called ROI. With COVID increasing numbers of emails, you might be thinking that emails are something from the past. No way! We believe that it\u2019s still needed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[43],"class_list":["post-29132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Marketing Strategy in 2023?<\/title>\n<meta name=\"description\" content=\"Discover email marketing strategies for 2023 with tips, templates, and examples to boost engagement and ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/da\/sadan-skaber-du-en-succesfuld-e-mail-marketingstrategi-i-2023\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Successful Email Marketing Strategy in 2023?\" \/>\n<meta property=\"og:description\" content=\"How to create a successful email marketing strategy in 2023? In this email strategy, you will find examples and templates for generating and higher return\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investglass.com\/da\/sadan-skaber-du-en-succesfuld-e-mail-marketingstrategi-i-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"InvestGlass\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-02T09:33:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T07:34:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/d-wqjd9acrm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InvestGlass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@investglass\" \/>\n<meta name=\"twitter:site\" content=\"@investglass\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"InvestGlass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutter\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Strategi for e-mailmarketing i 2023?","description":"Opdag strategier for e-mailmarkedsf\u00f8ring i 2023 med tips, skabeloner og eksempler til at \u00f8ge engagement og ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investglass.com\/da\/sadan-skaber-du-en-succesfuld-e-mail-marketingstrategi-i-2023\/","og_locale":"da_DK","og_type":"article","og_title":"How to Create a Successful Email Marketing Strategy in 2023?","og_description":"How to create a successful email marketing strategy in 2023? 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