{"id":29044,"date":"2021-05-16T18:12:36","date_gmt":"2021-05-16T16:12:36","guid":{"rendered":"https:\/\/www.investglass.com\/?p=29044"},"modified":"2024-07-18T11:00:43","modified_gmt":"2024-07-18T09:00:43","slug":"kan-en-crm-erstatte-marketing-automation-software","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/da\/can-a-crm-replace-marketing-automation-software\/","title":{"rendered":"Kan et CRM-system erstatte marketing automation-software?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hvad er software til automatisering af marketing? Marketing automation software er en l\u00f8sning, der er designet til marketingfolk. Det er meningen, at en s\u00e5dan platform skal forbedre plejen af leads, forbedre markedsf\u00f8ringseffektiviteten og analysere kampagner. I dag bliver flere og flere <a href=\"https:\/\/www.investglass.com\/da\/hvordan-man-med-succes-implementerer-et-crm\/\">Styring af kunderelationer<\/a>: CRM: software is competing with marketing automation software as stepping on their functionalities and, thus, clients. Yet, these two tools are diverging in their goal. CRMs aim at managing teams and clients while marketing automation aims solely at improving the relevancy and conversion rate of marketing campaigns. CRMs have only basic marketing automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi har set fantastiske <a class=\"wpil_keyword_link\" href=\"https:\/\/www.investglass.com\/da\/marketingvaerktojer\/\" target=\"_blank\" rel=\"noopener\" title=\"e-mail-marketing\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"553\">e-mail-marketing<\/a> v\u00e6rkt\u00f8jer, men de fleste af dem mangler erfaring med salg af begravelser. <a href=\"https:\/\/www.investglass.com\/da\/maksimer-din-strategi-top-b2b-marketing-5-best-practices-for-succes\/\"  data-wpil-monitor-id=\"18\">B2B-markedsf\u00f8ring<\/a> og inbound marketing skal registreres i et CRM-system. Kundetilfredshed og casestudier skal registreres korrekt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En marketing automation-platform kombinerer v\u00e6rkt\u00f8jerne til automatisering af e-mailmarketing, lead nurturing og salgspipelines, analyse og rapportering samt digital annoncering.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-automation-marketing-and-important-tools\"><strong>Automatiseret markedsf\u00f8ring og vigtige v\u00e6rkt\u00f8jer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Udvalget af v\u00e6rkt\u00f8jer, som marketing automation-software kan have, er stort og varierer. Men nogle grundl\u00e6ggende funktioner er f\u00e6lles og n\u00f8dvendige for at udvikle en vellykket marketingplatform. Disse funktioner repr\u00e6senterer flere kanaler til at n\u00e5 dine potentielle kunder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1024x683.jpg\" alt=\"tre kr\u00f8llede gule papirer p\u00e5 gr\u00f8n overflade omgivet af gule linjerede papirer\" class=\"wp-image-29045\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/v5vqwc9gyeu.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-email-marketing-automation\"><strong>Automatisering af e-mailmarkedsf\u00f8ring<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Et af de v\u00e6rkt\u00f8jer, som salgsteamet bruger til at kontakte potentielle kunder og udvikle leads, er kolde e-mails. E-mails er en markedsf\u00f8ringsstrategi, hvor salgsteamet sender personlige og tidsbestemte e-mails til de potentielle kunders mailadresser. Disse e-mails registreres derefter automatisk, og en <a href=\"https:\/\/www.investglass.com\/da\/bedste-salesforce-alternativer-i-2022\/\">Arbejdsgang<\/a> f\u00f8lges. Hvis der f.eks. ikke kommer noget svar p\u00e5 e-mailen, sendes der en opf\u00f8lgende e-mail X dage efter den f\u00f8rste og s\u00e5 videre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automatisering af e-mailmarkedsf\u00f8ring er vigtig, da den <a href=\"https:\/\/www.investglass.com\/da\/robotic-process-automation-rpa-hvordan-det-kan-forandre-din-virksomhed\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"270\">automatiserer processen<\/a> af at sende e-mails, f\u00f8lge op og markedsf\u00f8re. Salgsteamet kan have brug for at sende e-mails i forbindelse med lanceringen af et nyt produkt, til gennemgang af eksisterende produkter, til unders\u00f8gelser og af mange andre grunde. Oprettelse af e-mailkampagner fjerner besv\u00e6ret med at skrive, kopiere, inds\u00e6tte og sende hundredvis\/tusindvis af e-mails. E-mail-automatisering er derfor et vigtigt v\u00e6rkt\u00f8j til automatisering af markedsf\u00f8ring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Har du brug for flere grunde til at implementere grundl\u00e6ggende e-mail-marketing?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e5lret mod nichemarkedssegmenter<\/li>\n\n\n\n<li>Konverter flere leads<\/li>\n\n\n\n<li>Engager kunder og potentielle kunder<\/li>\n\n\n\n<li>\u00d8g effektiviteten<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Det er sm\u00e5, men vigtige fordele ved e-mailkampagner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r du begynder at masseudsende af salgs\u00e5rsager eller for at kontakte kunder, kan det v\u00e6re n\u00f8dvendigt at bruge en planl\u00e6gger. Selvom de stadig er sj\u00e6ldne, er planl\u00e6ggere nyttige til at beslutte, hvorn\u00e5r p\u00e5 dagen og p\u00e5 hvilke dage du vil have din e-mailkampagne til at v\u00e6re aktiv og kontakte leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hvordan fungerer automatisering af e-mailmarkedsf\u00f8ring? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Den bedste automatisering af e-mailmarketing omfatter brugerdefinerede variabler, icebreakers og muligheden for at inkludere specifikke grafer eller billeder for at ligne en \u201crigtig\u201d e-mail. Der sendes en e-mail, n\u00e5r den \u00f8nskede adf\u00e6rd er opfyldt af den potentielle kunde. I e-mailen kan du ud over brugerdefinerede variabler vedh\u00e6fte formularer eller filer, som modtageren kan udfylde. Endelig har den mest effektive software til automatisering af e-mailmarkedsf\u00f8ring, s\u00e5som LemList, mobiloptimering og A\/B-test.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1024x683.jpg\" alt=\"Person, der holder linsen\" class=\"wp-image-29046\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2021\/05\/uazug6_tmco.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-nurturing\"><strong>Pleje af kundeemner<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Styring af kunderejsen fra lead til kunde er et vigtigt fokus for marketingsoftware. Derfor er et centralt omdrejningspunkt for <a href=\"https:\/\/www.investglass.com\/da\/automatiseringsvaerktojer\/\">automatisering af markedsf\u00f8ring<\/a> er leadgenerering og -styring. Indhentning af leads kan ske via e-mail, hjemmesideformularer eller endda software til leadgenerering. N\u00e5r et lead er indfanget, indg\u00e5r det i din salgspipeline, indtil det anerkendes som uinteresseret eller som kunde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pleje af leads - s\u00e5vel som kunder - er vigtigt, da det giver den potentielle kunde et billede af dit produkt og din service. For at kunne pleje leads effektivt er salgsteams n\u00f8dt til at indsamle en masse kundedata. For at oprette en kampagne skal du beslutte dig for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampagne-typen<\/strong>. Du \u00f8nsker m\u00e5ske at generere og kontakte leads, genoptage kontakten med tidligere leads, informere kunder om nye produkter osv. Et eksempel p\u00e5 en kampagne kan v\u00e6re drypkampagner, som har til form\u00e5l at informere dine potentielle kunder om din virksomhed og dit brand gennem en r\u00e6kke udl\u00f8sende faktorer og handlinger.<\/li>\n\n\n\n<li><strong>Kampagnens indhold<\/strong>. Dit indhold afh\u00e6nger af den kampagne, du v\u00e6lger, da du \u00f8nsker at m\u00e5lrette din m\u00e5lgruppe pr\u00e6cist efter deres interesser og behov.<\/li>\n\n\n\n<li><strong>Kampagnens kompleksitet<\/strong>. Fra grundl\u00e6ggende til kompleks, arbejdsgangen og logikken bag din kampagne skal v\u00e6re klar fra starten.<\/li>\n\n\n\n<li><strong>Kampagnens m\u00e5lgruppe<\/strong>. Segmenter din m\u00e5lgruppe effektivt, og plej alle segmenter med skr\u00e6ddersyede kampagner.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Endelig kan du automatisere gentagne opgaver og lead management ved at bruge pipelines eller salgscyklusser. Denne funktion g\u00f8r det normalt muligt at tr\u00e6kke og slippe, hvilket giver en klar og enkel registrering af leads i deres korrekte salgscyklusstadie. Lead-scoring bruges til at beregne v\u00e6rdien af og sandsynligheden for indt\u00e6gter fra lead-generering.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1024x606.png\" alt=\"\" class=\"wp-image-31269\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1024x606.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-300x177.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-768x454.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2-1536x908.png 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2022\/02\/investglass-live-customer-chat-2.png 1806w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-analytics-and-reporting\"><strong>Analyse og rapportering<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r du lancerer din marketing automation, er det en foruds\u00e6tning, at du kan analysere dine kampagner via enkle rapporter og intuitiv grafik. Dette synspunkt stemmer overens med en af 2021-tendenserne inden for formueforvaltning: gamification af rapporter. Disse analyser og rapporter skal omfatte en analyse af svarprocenten og konverteringsfrekvensen. For eksempel er antallet af sendte, \u00e5bnede og besvarede e-mails i en e-mailkampagne en <a href=\"https:\/\/www.investglass.com\/da\/automatiseret-planlaegningssoftware-er-et-must-have\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"362\">must-have for enhver marketing automation-software<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapportering giver mulighed for at generere rapporter og dybdeg\u00e5ende analyser af, hvor din kampagne klarer sig, og hvor den mangler personalisering. Disse m\u00e5linger er n\u00f8glen til at udvikle din kampagne, forbedre den og engagere kunderne. Vores v\u00e6rkt\u00f8jer er udviklet til at <a href=\"https:\/\/www.investglass.com\/da\/5-trends-for-neobanker-som-du-skal-kende-til\/\">g\u00f8re det lettere for banker og finansielle institutioner<\/a> til at engagere sig i mennesker er m\u00e5lrettede tilbud. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vores l\u00f8sning vil m\u00e5le marketing-ROI, livstidsv\u00e6rdi og nye kunders anskaffelsesomkostninger. M\u00e5let er klart, workflow <a href=\"https:\/\/www.investglass.com\/da\/hvad-gor-bankerne-med-chatgpt-og-robotic-process-automation-rpa\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1093\">Automatisering b\u00f8r forbedre din teamproces<\/a>. Den l\u00f8sning skal hj\u00e6lpe dig med at f\u00e5 din virksomhed til at vokse i stedet for at ans\u00e6tte flere folk! Rapportering vil blive pr\u00e6senteret i Bonn <a href=\"https:\/\/www.investglass.com\/da\/effekten-af-ai-pa-de-finansielle-markeder-og-dens-indirekte-indvirkning-pa-inflationen\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1863\">effektivitet i marketing automation<\/a> og opfordre marketingteams til at v\u00e6re mere kreative. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-advertising\"><strong>Digital annoncering<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digital annoncering repr\u00e6senterer evnen til at levere reklameindhold til potentielle kunder og klienter via kommunikation via flere kanaler, herunder sociale medier, sms'er, e-mails, klientportaler eller endda telefonopkald. Som med de fleste marketingautomatiseringsv\u00e6rkt\u00f8jer trives digital annoncering derfor med data. Digital annoncering grupperer sig:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Markedsf\u00f8ring i s\u00f8gemaskiner<\/strong>. De mest popul\u00e6re s\u00f8gemaskiner er Google eller Bing. Disse virksomheder lever af betalte annoncer. For at blive vist f\u00f8rst, n\u00e5r et bestemt s\u00f8geord indtastes, er virksomhederne klar til at konkurrere om deres annonceplads. Prisen afh\u00e6nger naturligvis af s\u00f8geordet og dets tiltr\u00e6kningskraft.<\/li>\n\n\n\n<li><strong>Display-marketing<\/strong>. Denne type markedsf\u00f8ring er iboende i n\u00e6sten enhver virksomhed, lige fra Youtube til sportsbegivenheder.&nbsp;<\/li>\n\n\n\n<li><strong>Annoncer p\u00e5 sociale medier<\/strong>. Denne type markedsf\u00f8ring er v\u00e6rdsat af marketingfolk. Markedsf\u00f8ring p\u00e5 sociale medier omfatter LinkedIn, YouTube, Facebook, Instagram og s\u00e5 videre.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-investglass-as-a-marketing-automation-tool\"><strong>InvestGlass som marketing automation-v\u00e6rkt\u00f8j<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">InvestGlass er et schweizisk <a href=\"https:\/\/www.investglass.com\/da\/crm-for-ejendomsudviklere-2\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"1317\">CRM med base i Gen\u00e8ve, som nyudviklet<\/a> automatiserede marketingl\u00f8sninger. Denne udvikling var n\u00f8dvendig for at n\u00e5 frem til en inkluderende CRM- og marketingautomatiseringssoftware. Kombinationen af begge fokusomr\u00e5der kan meget vel \u00e6ndre markedet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tilpas din marketing- og salgsstyring med et CRM, der kombinerer en alt-i-en-klientstyringssoftware med lead tracking og marketing automation-l\u00f8sninger. Selvom platformen indeholder en planl\u00e6gger af e-mailmarketingkampagner og andre automatiseringsv\u00e6rkt\u00f8jer til marketing- og salgsstyring, mangler der stadig noget udvikling af det digitale reklamefokus; men det er helt klart p\u00e5 vej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investglass.com\/da\/kom-gratis-i-gang\/\">Start din gratis pr\u00f8veperiode i dag! G\u00e5 ud og hent dem alle!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Vil CRM-l\u00f8sninger erstatte marketing automation-v\u00e6rkt\u00f8jer?<\/p>","protected":false},"author":1,"featured_media":29045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[44],"class_list":["post-29044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can a CRM Replace Marketing Automation Software? | InvestGlass<\/title>\n<meta name=\"description\" content=\"Will CRM solution replace marketing automation tools?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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