{"id":50737,"date":"2026-05-29T09:09:40","date_gmt":"2026-05-29T07:09:40","guid":{"rendered":"https:\/\/www.investglass.com\/?p=50737"},"modified":"2026-05-27T09:13:47","modified_gmt":"2026-05-27T07:13:47","slug":"%d9%85%d8%a7-%d9%87%d9%88-%d8%a5%d8%ac%d9%85%d8%a7%d9%84%d9%8a-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d9%82%d8%a7%d8%a8%d9%84-%d9%84%d9%84%d9%85%d7%a6%d7%90%d8%a9-tam-%d8%a7%d9%84%d8%aa%d8%b9","status":"publish","type":"post","link":"https:\/\/www.investglass.com\/ar\/what-is-total-addressable-market-tam-definition-calculation-methods-and-b2b-saas-examples\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0639\u0646\u0648\u0627\u0646 (TAM)\u061f \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u060c \u0637\u0631\u0642 \u0627\u0644\u062d\u0633\u0627\u0628\u060c \u0648\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 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\u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0645\u0627\u0647\u064a\u0629 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0645\u05e6\u05d0\u0629\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628\u0647 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0637\u0631\u0642 \u0645\u0639\u062a\u0645\u062f\u0629\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 (SaaS) B2B \u0641\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\n\n\n\n<h2 id=\"h-what-is-total-addressable-market-tam\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Total_Addressable_Market_TAM\"><\/span>\u0645\u0627 \u0647\u0648 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 (TAM)\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0634\u064a\u0631 \u0645\u0635\u0637\u0644\u062d \u00ab\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u00bb (TAM)\u060c \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0639\u0645\u0648\u0645\u064b\u0627 \u0628\u0627\u0633\u0645 TAM\u060c \u0625\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0645\u0646\u062a\u062c \u0623\u0648 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\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0637\u0644\u0628 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u0627\u060c \u0648\u064a\u0634\u0645\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0638\u0631\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0643\u0646\u0647\u0645\u060c \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0645\u0628\u062f\u0623\u060c \u0634\u0631\u0627\u0621 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM \u0644\u064a\u0633 \u062a\u0648\u0642\u0639\u0627\u064b \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0644 \u0647\u0648 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646\u060c \u0648\u0623\u0639\u0636\u0627\u0621 \u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u064a\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u064a\u0633\u0627\u0639\u062f TAM \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0641\u0631\u0635\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u062d\u0635\u0629 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href=\"https:\/\/www.investglass.com\/ar\/%d9%85%d9%86%d8%b5%d8%a9-%d8%b3%d8%a7%d8%b3-%d9%84%d9%84%d8%aa%d9%83%d9%86%d9%88%d9%84%d9%88%d8%ac%d9%8a%d8%a7-%d8%a7%d9%84%d9%85%d8%a7%d9%84%d9%8a%d8%a9-%d8%a7%d9%84%d8%a8%d9%86%d9%83%d9%8a%d8%a9\/\" target=\"_self\">\u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/a>, \u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 (TAM) \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 (ARR) \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0642\u062f \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u062d\u0644\u0651\u064e\u0643. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0634\u0631\u0643\u0629 \u062a\u0642\u062f\u0645 <a href=\"https:\/\/www.investglass.com\/ar\/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%a7%d9%84%d8%a5%d8%b9%d8%af%d8%a7%d8%af-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d9%84%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d9%85%d9%85%d8%a7%d8%b1%d8%b3%d8%a7%d8%aa\/\" target=\"_self\">\u0627\u0644\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/a> \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0628\u0646\u0648\u0643 \u0633\u062a\u0631\u0649 \u0633\u0648\u0642\u0647\u0627 \u0627\u0644\u0643\u0644\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (TAM) \u0643\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0644\u0648 \u0623\u0635\u0628\u062d \u0643\u0644 \u0628\u0646\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u062f\u062f \u0639\u0645\u064a\u0644\u0627\u064b \u062f\u0627\u0641\u0639\u0627\u064b \u0628\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0644\u0643\u0644 \u062d\u0633\u0627\u0628. \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0633\u062a\u0646\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0645\u0646 \u0639\u064a\u0646\u0627\u062a \u0635\u063a\u064a\u0631\u0629 \u0623\u0648 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0644\u062a\u0642\u062f\u064a\u0631 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0638\u0631\u064a\u064a\u0646\u060c \u0648\u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0644\u0647\u0627 \u0642\u064a\u0648\u062f \u0648\u064a\u062c\u0628 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0628\u062d\u0630\u0631 \u0645\u0639\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646\u0641\u0633\u062a \u062c\u0644\u0627\u0633\u060c \u0648\u0647\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u064a\u0633\u0631\u064a\u0629 <a href=\"https:\/\/www.investglass.com\/ar\/%d9%85%d8%a7%d8%b0%d8%a7-%d8%aa%d8%b9%d9%86%d9%8a-%d8%a7%d9%84%d8%b3%d9%8a%d8%a7%d8%af%d8%a9\/\" target=\"_self\">\u0627\u0644\u0633\u064a\u0627\u062f\u0629<\/a> \u0645\u0646\u0635\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u0627\u064b \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u062a\u062f\u0639\u0645 \u0627\u0644\u0628\u0646\u0648\u0643 \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0641\u064a \u0641\u0647\u0645 \u0648\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0633\u064a\u0631 \u0639\u0645\u0644 \u0636\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u062a\u062d\u0648\u0644 \"\u0625\u0646\u0641\u0633\u062a \u063a\u0644\u0627\u0633\" \u062a\u0642\u062f\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062c\u0631\u062f \u0625\u0644\u0649 \u0631\u0624\u0649 \u0639\u0645\u0644\u064a\u0651\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u062a\u0645\u062f \u0641\u0627\u0626\u062f\u0629 \u062a\u062d\u0644\u064a\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629. \u0625\u0646 \u062d\u0633\u0627\u0628 TAM \u0644\u0640 \u201c\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)\u201d \u064a\u0639\u062f \u0648\u0627\u0633\u0639 \u0627\u0644\u0646\u0637\u0627\u0642 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u062d\u062f\u062f\u0647 \u0639\u0644\u0649 \u0623\u0646\u0647 \u201c\u062d\u0644\u0648\u0644 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643 (KYC) \u0644\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u064a\u0631 \u0623\u0635\u0648\u0644\u0627\u064b \u062a\u0632\u064a\u062f \u0639\u0646 500 \u0645\u0644\u064a\u0648\u0646 \u0641\u0631\u0646\u0643 \u0633\u0648\u064a\u0633\u0631\u064a.\u201d \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u064a\u062c\u0639\u0644 \u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0630\u0648 \u0645\u0639\u0646\u0649 \u0648\u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u062f\u0641\u0627\u0639 \u0639\u0646\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0648\u0627\u0641\u0642 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0623\u064a\u0636\u0627\u064b \u0645\u0639 \u0639\u0631\u0648\u0636 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0630\u064a \u062a\u0633\u062a\u0647\u062f\u0641\u0647. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u062a\u062e\u062f\u0645 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u064a\u0646 \u0641\u0642\u0637\u060c \u0641\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0643\u0633 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0647\u0630\u0627 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0628\u0623\u0643\u0645\u0644\u0647.<\/p>\n\n\n\n<h2 id=\"h-market-research-and-sizing-laying-the-groundwork-for-tam\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market_Research_and_Sizing_Laying_the_Groundwork_for_TAM\"><\/span>\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u062c\u0645: \u0648\u0636\u0639 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0642\u064a\u0642 <a href=\"https:\/\/www.investglass.com\/ar\/5-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%84%d8%a3%d8%a8%d8%ad%d8%a7%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%af%d9%84%d9%8a%d9%84-%d9%84%d8%b1%d9%88%d8%a7%d8%af-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84\/\" target=\"_self\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/a> \u0648\u064a\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u062e\u0637\u0648\u062a\u064a\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u062a\u064a\u0646 \u0627\u0644\u0623\u0648\u0644\u064a\u064a\u0646 \u0641\u064a \u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u0645\u0639\u064a\u0646\u0629. \u0648\u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u0642\u062f\u064a\u0631 \u0641\u0631\u0635\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0645\u0643\u0627\u0646 \u062a\u0637\u0648\u064a\u0631 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0633\u0648\u0642\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0627\u0626\u062f\u0629\u060c \u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u064a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0645\u0648\u062b\u0648\u0642\u0627\u064b \u0648\u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0644\u0628\u062f\u0621\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0633\u0648\u0642\u0647\u0627 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062e\u062f\u0645\u0629 (SAM) \u0648\u0633\u0648\u0642\u0647\u0627 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (SOM). \u064a\u0645\u062b\u0644 \u0627\u0644\u0640 SAM \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 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\u0643\u062e\u062f\u0645\u0629 B2B SaaS \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (WealthTech)\u060c \u0648\u0645\u0632\u0648\u062f\u064a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 (RegTech)\u060c \u0641\u0625\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 (TAM) \u064a\u064f\u0639\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f 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\u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0627\u0646\u062f\u0645\u0627\u062c. \u0648\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0628\u062d\u062b \u0645\u0633\u062a\u062b\u0645\u0631\u0648 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0639\u0646 \u062d\u062c\u0645 \u0633\u0648\u0642 \u0625\u062c\u0645\u0627\u0644\u064a \u0644\u0627 \u064a\u0642\u0644 \u0639\u0646 $1 \u0645\u0644\u064a\u0627\u0631 \u0644\u062a\u0628\u0631\u064a\u0631 \u0627\u0644\u0637\u0628\u064a\u0639\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0645. \u0648\u064a\u064f\u0638\u0647\u0631 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0643\u0628\u064a\u0631 (\u063a\u0627\u0644\u0628\u064b\u0627 $1B+) \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0646\u0645\u0648 \u0639\u0627\u0644\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0648\u0633\u0639\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0623\u0648 \u0639\u0648\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0634\u0631\u0648\u0639. \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0633\u0648\u0642\u064b\u0627 \u0645\u0633\u062a\u0647\u062f\u0641\u064b\u0627 (TAM) \u0644\u0625\u0638\u0647\u0627\u0631 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 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\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0648\u0633\u0639.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0633\u062a\u0636\u064a\u0641 \u0623\u0648\u0631\u0648\u0628\u0627 \u0646\u062d\u0648 5,000 \u0628\u0646\u0643 \u0634\u0631\u0643\u0629 \u0623\u0648\u0631\u0627\u0642 \u0645\u0627\u0644\u064a\u0629. \u0648\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0633\u0646\u0648\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0644\u0645\u0646\u0635\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0646\u0635\u0629 \u0627\u0644\u0625\u062f\u0631\u0627\u062c \u062a\u0633\u0627\u0648\u064a 50,000 \u064a\u0648\u0631\u0648\u060c \u0641\u0625\u0646 \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 \u064a\u0628\u0644\u063a 250 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0648\u0642 \u0647\u0630\u0627. \u0648\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \"\u0625\u0646\u0641\u0633\u062a \u063a\u0644\u0627\u0633\" (InvestGlass) \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0639\u0644\u0649 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0642\u0648\u0645 \u0625\u0646\u0641\u0633\u062a \u063a\u0644\u0627\u0633 (InvestGlass) \u0628\u0645\u0631\u0643\u0632\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0648\u062e\u0637\u0648\u0637 \u0627\u0644\u062a\u062f\u0641\u0642\u060c \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0628\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a (TAM). \u0648\u0647\u0630\u0627 \u064a\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u063a\u0644\u0629 \u0628\u0627\u0644\u0642\u062f\u0631 \u0627\u0644\u0643\u0627\u0641\u064a \u0648\u064a\u0648\u062c\u0647 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0646\u062d\u0648 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0627\u0639\u062f\u0629. <a href=\"https:\/\/www.investglass.com\/ar\/%d8%aa%d8%b9%d8%b1%d9%8a%d9%81-%d8%a7%d9%84%d8%aa%d9%86%d9%82%d9%8a%d8%a8-%d8%af%d9%84%d9%8a%d9%84-%d9%83%d8%a7%d9%85%d9%84-%d9%84%d9%84%d8%aa%d9%86%d9%82%d9%8a%d8%a8-%d8%b9%d9%86-%d8%a7%d9%84%d9%85\/\" target=\"_self\">\u0627\u0644\u0622\u0641\u0627\u0642<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-GmJy1_nxYhI-unsplash-1024x683.jpg\" alt=\"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0635\u0631\u0641\u064a\" class=\"wp-image-46335\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-GmJy1_nxYhI-unsplash-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-GmJy1_nxYhI-unsplash-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-GmJy1_nxYhI-unsplash-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-GmJy1_nxYhI-unsplash-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-GmJy1_nxYhI-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0635\u0631\u0641\u064a<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-tam-vs-sam-vs-som-understanding-the-full-market-funnel\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TAM_vs_SAM_vs_SOM_Understanding_the_Full_Market_Funnel\"><\/span>TAM \u0645\u0642\u0627\u0628\u0644 SAM \u0645\u0642\u0627\u0628\u0644 SAM \u0645\u0642\u0627\u0628\u0644 SOM: \u0641\u0647\u0645 \u0645\u0633\u0627\u0631 \u0627\u0644\u0633\u0648\u0642 \u0628\u0627\u0644\u0643\u0627\u0645\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u064a\u0633 \u0633\u0648\u0649 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0645\u0643\u0648\u0646 \u0645\u0646 \u062b\u0644\u0627\u062b\u0629 \u0623\u062c\u0632\u0627\u0621. \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0625\u0644\u0649 \u0645\u0645\u0627\u0631\u0633\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062e\u062f\u0645\u0629 (SAM) \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (SOM). \u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641\u0627\u062a \u0628\u064a\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 (TAM) \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062e\u062f\u0645\u0629 (SAM) \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (SOM) \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0646\u0645\u0648 \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u062b\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0633\u0648\u0642 \u0627\u0644\u062a\u0648\u063a\u0644 (TAM) \u0641\u0631\u0635\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0625\u0630\u0627 \u0642\u0645\u062a \u0628\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0643 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0636\u0645\u0646 \u0627\u0644\u0646\u0637\u0627\u0642\u060c \u062f\u0648\u0646 \u0642\u064a\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0648\u0642 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (SAM) \u0647\u0648 \u062c\u0632\u0621 \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0648\u062c\u064a\u0647 (TAM) \u0627\u0644\u0630\u064a \u062a\u0633\u0645\u062d \u0644\u0643 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u062a\u0631\u0627\u062e\u064a\u0635\u0643 \u0648\u0645\u0648\u0627\u0641\u0642\u0627\u062a\u0643 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0628\u062e\u062f\u0645\u062a\u0647. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0629 InvestGlass\u060c \u0642\u062f \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0648\u0633\u0648\u064a\u0633\u0631\u0627 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0633\u0648\u0642 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u064a\u0623\u062e\u0630 \u0633\u0648\u0642 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0644\u063a\u0629\u060c \u0648\u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0633 \u0623\u0648 \u0625\u0645 (SOM)\u060c \u0623\u0648 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642\u060c \u0647\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0645\u0645\u0643\u0646 \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 (TAM) \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u064a\u0647 \u0648\u0627\u0642\u0639\u064a\u0627\u064b \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0648\u0627\u0631\u062f\u0647\u0627 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0627. \u0647\u0630\u0647 \u0647\u064a \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u064a\u0647\u0627 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b \u0625\u0644\u0649 \u0627\u0644\u062e\u0645\u0633 \u0627\u0644\u0642\u0627\u062f\u0645\u0629. \u062a\u0623\u062e\u0630 \u0625\u0633 \u0623\u0648 \u0625\u0645 (SOM) \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0646 \u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 \u0633\u0627\u0644\u0632\u0641\u0648\u0631\u0633 (Salesforce)\u060c \u0648\u0647\u0628 \u0633\u0628\u0648\u062a (HubSpot)\u060c \u0648\u0645\u0627\u064a\u0643\u0631\u0648\u0633\u0648\u0641\u062a \u062f\u0627\u064a\u0646\u0627\u0645\u064a\u0643\u0633 365 (Microsoft Dynamics 365)\u060c \u0648\u063a\u064a\u0631\u0647\u0627. \u062d\u062a\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u062a\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u062c\u0632\u0621 \u0641\u0642\u0637 \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 (TAM)\u061b \u0648\u064a\u062a\u0645 \u062a\u0642\u0627\u0633\u0645 \u0627\u0644\u0628\u0627\u0642\u064a \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u062a\u0639\u0643\u0633 \u0625\u0633 \u0623\u0648 \u0625\u0645 (SOM) \u0623\u064a\u0636\u0627\u064b \u0642\u062f\u0631\u062a\u0643 \u0627\u0644\u0628\u064a\u0639\u064a\u0629\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u0628\u0644\u063a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0633\u0648\u0642 (TAM) \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0644\u0634\u0631\u0643\u0629 \u00abInvestGlass\u00bb 15 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a. \u0648\u0642\u062f \u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 (SAM) \u0644\u0623\u0648\u0631\u0648\u0628\u0627 \u0648\u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0625\u0644\u0649 3 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0628\u0633\u0628\u0628 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0627\u0644\u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0645\u062d\u0644\u064a. \u0648\u0642\u062f \u064a\u0628\u0644\u063a \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (SOM) \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0623\u0644\u0645\u0627\u0646\u064a\u0627 \u0648\u0627\u0644\u0646\u0645\u0633\u0627 \u0648\u0633\u0648\u064a\u0633\u0631\u0627 (DACH) \u0648\u0628\u0639\u0636 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0639\u0644\u0649 \u0645\u062f\u0649 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a 150 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0645\u062b\u0644 5% \u0645\u0646 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (SAM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0643\u062b\u064a\u0641\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0645\u062b\u0644 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0623\u0645\u064a\u0646\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u064a\u062a\u0645 \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u062e\u062f\u0645\u0629 (SAM) \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 (SOM) \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0646\u0641\u0633 \u0642\u062f\u0631 \u062a\u0634\u0643\u064a\u0644\u0647\u0627 \u0628\u0627\u0644\u0637\u0644\u0628. \u0625\u0646 \u0645\u0646\u0635\u0629 \u0645\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627 \u0645\u062b\u0644 InvestGlass \u0642\u062f \u062a\u0645\u062a\u0644\u0643 \u0633\u0648\u0642\u0627\u064b \u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u062e\u062f\u0645\u0629 \u0623\u0643\u0628\u0631 \u0628\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0645\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0632\u0648\u062f\u064a \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u064a\u0646.<\/p>\n\n\n\n<h2 id=\"h-how-to-calculate-total-addressable-market\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Calculate_Total_Addressable_Market\"><\/span>\u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0639\u0646\u0648\u0646\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u0648\u062c\u062f \u062d\u0633\u0627\u0628 \u0648\u0627\u062d\u062f \u0635\u062d\u064a\u062d \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0648\u0635\u0648\u0644. \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u062d\u0633\u0627\u0628 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0648\u0635\u0648\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0631\u0628\u0639 \u0637\u0631\u0642 \u0631\u0626\u064a\u0633\u064a\u0629: \u0645\u0646 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644\u060c \u0648\u0645\u0646 \u0623\u0633\u0641\u0644 \u0625\u0644\u0649 \u0623\u0639\u0644\u0649\u060c \u0648\u0646\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629. \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0631\u0642 \u0630\u0627\u062a\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c \u0637\u0631\u0642\u064b\u0627 \u0645\u062a\u0639\u062f\u062f\u0629 \u0648\u062a\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062b\u0642\u0629. \u064a\u064f\u0639\u062f \u062d\u0633\u0627\u0628 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0648\u0635\u0648\u0644 \u0623\u0645\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u0644\u0641\u0647\u0645 \u0627\u0644\u0645\u0648\u0642\u0641 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0648\u062d\u0635\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a \u0645\u0646 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644\u060c \u0648\u0645\u0646 \u0623\u0633\u0641\u0644 \u0625\u0644\u0649 \u0623\u0639\u0644\u0649\u060c \u0648\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629. \u0644\u0643\u0644 \u0645\u0646\u0647\u0627 \u0645\u0632\u0627\u064a\u0627 \u0648\u0639\u064a\u0648\u0628 \u0627\u0639\u062a\u0645\u0627\u062f\u0627\u064b \u0639\u0644\u0649 \u062a\u0648\u0641\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u0644. \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u062a\u062c\u0627\u0647\u0644 \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a (TAM) \u0627\u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0646\u0645\u0648 \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062f\u0642\u0629 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u0627\u062a. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (TAM) \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u064f\u0633\u0627\u0621\u0e43\u0e0a\u064f\u0647 \u0623\u0648 \u064a\u064f\u0633\u0627\u0621 \u062d\u0633\u0627\u0628\u0647\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0625\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647\u0627 \u0642\u062f \u062a\u0636\u0644\u0644 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0623\u0648 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0628\u0634\u0623\u0646 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 \u0625\u0646\u0641\u0633\u062a \u063a\u0644\u0627\u0633 (InvestGlass) \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0634\u0631\u0643\u0647 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a (B2B SaaS)\u060c \u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u062a\u0648\u0641\u0631 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0635\u0627\u0639\u062f\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0643\u0644\u064a\u0627\u064b \u0639\u0644\u0649 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629. \u0623\u0645\u0627 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0646\u0627\u0632\u0644\u064a\u0629 \u0641\u0645\u0646 \u0634\u0623\u0646\u0647\u0627 \u062a\u0642\u062f\u064a\u0645 \u0633\u064a\u0627\u0642 \u0645\u0641\u064a\u062f \u0644\u0643\u0646\u0647\u0627 \u062a\u062d\u0645\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a \u064a\u062a\u0637\u0644\u0628 \u0643\u0644 \u0623METHOD \u062a\u0642\u0633\u064a\u0645\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0628\u0634\u0623\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0623\u0648 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0642\u062f\u060c \u0648\u0645\u0635\u0627\u062f\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629 \u0645\u062b\u0644 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0628\u0646\u0643 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a (ECB)\u060c \u0623\u0648 \u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0628\u0646\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u064a\u0629 (BIS)\u060c \u0623\u0648 \u0627\u0644\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0648\u0637\u0646\u064a\u0629\u060c \u0623\u0648 \u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a Market \u0645\u062b\u0644 \u062c\u0627\u0631\u062a\u0646\u0631 (Gartner).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0627\u0644\u0635\u064a\u063a \u0648\u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u062d\u0648\u0644 \u0645\u062a\u0649 \u064a\u062a\u0645 \u062a\u0637\u0628\u064a\u0642 \u0643\u0644 \u0637\u0631\u064a\u0642\u0629.<\/p>\n\n\n\n<h3 id=\"h-top-down-tam-calculation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top-Down_TAM_Calculation\"><\/span>\u062d\u0633\u0627\u0628 TAM \u0645\u0646 \u0623\u0639\u0644\u0649 \u0644\u0623\u0633\u0641\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0628\u062f\u0623 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0635\u0646\u0627\u0639\u064a\u0629 \u0648\u0627\u0633\u0639\u0629 \u0648\u064a\u0636\u064a\u0642 \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0625\u0646\u0647 \u0633\u0631\u064a\u0639 \u0648\u0644\u0643\u0646\u0647 \u0642\u062f \u064a\u0628\u0627\u0644\u063a \u0641\u064a \u0627\u0644\u062a\u0642\u062f\u064a\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0628\u0644\u063a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0639\u0644\u0649 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0635\u0631\u0641\u064a \u062d\u0648\u0627\u0644\u064a 600 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0641\u064a \u0639\u0627\u0645 2024. \u0648\u0625\u0630\u0627 \u062e\u0635\u0635 \u0645\u0628\u0644\u063a 8% \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (48 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a)\u060c \u0648\u0643\u0627\u0646 15% \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u0644\u063a \u0645\u062e\u0635\u0635\u064b\u0627 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 (7.2 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a)\u060c \u0641\u0625\u0646 \u0623\u0648\u0631\u0648\u0628\u0627 <a href=\"https:\/\/www.investglass.com\/ar\/%d8%aa%d8%ac%d8%a7%d9%88%d8%b2-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa-%d8%a3%d9%81%d8%b6%d9%84-%d9%86%d8%b8%d8%a7%d9%85-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa\/\" target=\"_self\">\u0625\u062f\u0627\u0631\u0629 \u062b\u0631\u0648\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0642\u062f \u064a\u0628\u0644\u063a \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 2.5 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0635\u064a\u063a\u0629:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM = (\u0625\u062c\u0645\u0627\u0644\u064a \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0635\u0646\u0627\u0639\u0629) \u00d7 (\u062d\u0635\u0629 \u0627\u0644\u0641\u0626\u0629) \u00d7 (\u0645\u0631\u0634\u062d\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627\/\u0627\u0644\u0642\u0637\u0627\u0639)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u062a\u062e\u062f\u0645 \u0625\u0646\u064a\u0641\u0633\u062a\u063a\u0644\u0627\u0633 (InvestGlass) \u0647\u0630\u0627 \u0644\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0642\u0635\u0648\u0649 \u0628\u0633\u0631\u0639\u0629 \u0644\u0641\u0626\u0627\u062a \u0645\u062b\u0644 \u0645\u0646\u0635\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627 \u0648\u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637. \u0648\u0647\u0648 \u064a\u0648\u0641\u0631 \u0641\u062d\u0635\u0627\u064b \u0644\u0644\u0633\u0644\u0627\u0645\u0629 \u0648\u0627\u0644\u0645\u0646\u0637\u0642 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062a\u0635\u0627\u0639\u062f\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0627\u0644\u0623\u0633\u0641\u0644 \u063a\u064a\u0631 \u062f\u0642\u064a\u0642. \u0641\u0642\u062f \u062a\u0642\u0648\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u0628\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0645\u0645\u0627 \u064a\u062e\u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629. \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0642\u062f\u064a\u0645\u0629\u060c \u0648\u0645\u0643\u0644\u0641\u0629\u060c \u0648\u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629. \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u062a\u062f\u0627\u062e\u0644\u0627\u062a \u0642\u062f \u062a\u062a\u0633\u0628\u0628 \u0641\u064a \u0627\u0632\u062f\u0648\u0627\u062c\u064a\u0629 \u0627\u0644\u062d\u0633\u0627\u0628.<\/p>\n\n\n\n<h3 id=\"h-bottom-up-tam-calculation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom-Up_TAM_Calculation\"><\/span>\u062d\u0633\u0627\u0628 TAM \u0645\u0646 \u0627\u0644\u0623\u0633\u0641\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0639\u0644\u0649<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0635\u0627\u0639\u062f\u064a \u0647\u0648 \u062c\u0632\u0621 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0623\u0648\u0633\u0639\u060c \u062d\u064a\u062b \u064a\u0643\u0645\u0644 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u062a\u0646\u0627\u0632\u0644\u064a. \u0648\u0647\u0648 \u064a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0641\u064a \u0641\u0647\u0645 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0645\u062e\u0627\u0637\u0628\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0645\u0646\u0638\u0648\u0631 \u062a\u0641\u0635\u064a\u0644\u064a \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u062f\u0639\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0627\u0644\u0646\u0645\u0648.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0628\u062f\u0623 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 (Bottom-up) \u0628\u0623\u0639\u062f\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u0642\u062f\u0631\u064a\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0623\u0643\u062b\u0631 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 (SaaS) \u0645\u062b\u0644 InvestGlass. \u064a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u062a\u0642\u062f\u064a\u0631 \u0625\u062c\u0645\u0627\u0644\u064a \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642. \u064a\u064f\u0641\u0636\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0642\u0631\u0627\u0624\u0647\u0627 \u0644\u062a\u0634\u0645\u0644 \u0627\u0644\u0633\u0643\u0627\u0646 \u0627\u0644\u0623\u0643\u0628\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0623\u0643\u062b\u0631 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0645\u0646 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0635\u064a\u063a\u0629<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TAM = (\u0639\u062f\u062f \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629) \u00d7 (\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0633\u0646\u0648\u064a)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0633\u062a\u0631\u0636\u0627\u0621 \u0643\u0627\u0645\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u064a\u0639\u062f \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0623\u0639\u062f\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0642\u064a\u0645 \u0627\u0644\u0639\u0642\u0648\u062f \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0623\u0645\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b. \u0643\u0645\u0627 \u0623\u0646 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629 \u064a\u0639\u062f \u0636\u0631\u0648\u0631\u0629 \u0644\u062a\u063a\u0630\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0635\u0627\u0639\u062f \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 \u0648\u0636\u0645\u0627\u0646 \u062a\u0642\u062f\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642 \u0648\u0645\u0648\u062b\u0648\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0639\u0645\u0644 \u062d\u0648\u0627\u0644\u064a 3,500 \u0645\u062f\u064a\u0631 \u062b\u0631\u0648\u0627\u062a \u0645\u0633\u062a\u0642\u0644 \u0648\u0628\u0646\u0643 \u062e\u0627\u0635 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627 \u0648\u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a. \u0648\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0633\u0646\u0648\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0644\u0645\u0646\u0635\u0629 \u0643\u0627\u0645\u0644\u0629 \u062a\u0628\u0644\u063a 45,000 \u0641\u0631\u0646\u0643 \u0633\u0648\u064a\u0633\u0631\u064a\u060c \u0625\u0630\u0646:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3,500 \u00d7 45,000 \u0641\u0631\u0646\u0643 \u0633\u0648\u064a\u0633\u0631\u064a = 157.5 \u0645\u0644\u064a\u0648\u0646 \u0641\u0631\u0646\u0643 \u0633\u0648\u064a\u0633\u0631\u064a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646 \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u062a\u062f\u0641\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0634\u0631\u0643\u0629 InvestGlass \u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631. \u0625\u0646 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u064a\u062a\u064a\u062d \u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0627\u064b \u0623\u0641\u0636\u0644. \u0642\u062f \u062a\u062f\u0641\u0639 \u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 200,000 \u0641\u0631\u0646\u0643 \u0633\u0648\u064a\u0633\u0631\u064a \u0633\u0646\u0648\u064a\u0627\u064b\u061b \u0628\u064a\u0646\u0645\u0627 \u062a\u062f\u0641\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 15,000 \u0641\u0631\u0646\u0643 \u0633\u0648\u064a\u0633\u0631\u064a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f \u062a\u0642\u0644\u0644 \u0645\u0642\u0627\u0631\u0628\u0629 \u0645\u0646 \u0623\u0633\u0641\u0644 \u0625\u0644\u0649 \u0623\u0639\u0644\u0649 \u0645\u0646 \u062a\u0642\u062f\u064a\u0631 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (TAM) \u0625\u0630\u0627 \u062a\u0645 \u0625\u063a\u0641\u0627\u0644 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0648\u0631\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0643\u0627\u062a\u0628 \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629 \u0623\u0648 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0623\u0645\u064a\u0646. \u0642\u062f \u062a\u0641\u062a\u0642\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0645\u0631\u0627\u062d\u0644\u0647\u0627 \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u0648\u062b\u0648\u0642.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644 \u0648\u0645\u0646 \u0623\u0633\u0641\u0644 \u0625\u0644\u0649 \u0623\u0639\u0644\u0649 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062e\u0641\u0641 \u0645\u0646 \u0627\u0644\u062a\u0637\u0631\u0641.<\/p>\n\n\n\n<h3 id=\"h-value-theory-tam-calculation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Value_Theory_TAM_Calculation\"><\/span>\u062d\u0633\u0627\u0628 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 TAM \u0627\u0644\u062d\u0633\u0627\u0628<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0642\u0648\u0645 \u0646\u0645\u0648\u0630\u062c \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0628\u062a\u0642\u062f\u064a\u0631 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0645\u0646\u062a\u062c\u0643. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u064a \u064a\u062a\u0644\u0642\u0648\u0646\u0647\u0627. \u064a\u0646\u0627\u0633\u0628 \u0647\u0630\u0627 \u062d\u0644\u0648\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 (SaaS) \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629 \u0627\u0644\u062a\u064a \u0644\u064a\u0633 \u0644\u0647\u0627 \u0645\u0639\u0627\u064a\u064a\u0631 \u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0645\u0642\u0627\u0631\u0646\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u062f\u0651\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a)\u060c \u062b\u0645 \u0633\u0639\u0651\u0631 \u0645\u0646\u062a\u062c\u0643 \u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0642\u064a\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0646 \u0634\u0631\u0643\u0629 \u00ab\u0625\u0646\u0641\u0633\u062a\u063a\u0644\u0627\u0633\u00bb \u0644\u0628\u0646\u0643 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062d\u062c\u0645 160,000 \u064a\u0648\u0631\u0648 \u0633\u0646\u0648\u064a\u064b\u0651\u0627 \u0645\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u00ab\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643\u00bb (KYC). \u0648\u0628\u062a\u062d\u062f\u064a\u062f \u0631\u0633\u0648\u0645 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 25 \u064830% \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u0644\u063a\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u064a\u0639\u0646\u064a \u0645\u0627 \u0628\u064a\u0646 40,000 \u064848,000 \u064a\u0648\u0631\u0648 \u0633\u0646\u0648\u064a\u064b\u0651\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0636\u0631\u0628 \u0641\u064a 2000 \u0628\u0646\u0643 \u0645\u0624\u0647\u0644 \u064a\u0646\u062a\u062c \u0639\u0646\u0647 \u0625\u062c\u0645\u0627\u0644\u064a \u0633\u0648\u0642 \u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u064a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 80 \u064896 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648 \u0644\u062a\u0644\u0643use case (\u062d\u0627\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u0627\u0639\u062f \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0641\u064a \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0630\u0627\u062a \u0637\u0627\u0628\u0639 \u0634\u062e\u0635\u064a. \u0648\u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646\u0647\u0627 \u0648\u0628\u064a\u0646 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 \u064a\u0639\u0632\u0632 \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-Campaign-2024-3-6ae8965b-1024x700.png\" alt=\"\u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0627\u0644\u0632\u062c\u0627\u062c\" class=\"wp-image-45243\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-Campaign-2024-3-6ae8965b-1024x700.png 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-Campaign-2024-3-6ae8965b-300x205.png 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-Campaign-2024-3-6ae8965b-768x525.png 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-Campaign-2024-3-6ae8965b-1536x1050.png 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/03\/InvestGlass-Campaign-2024-3-6ae8965b.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0627\u0644\u0632\u062c\u0627\u062c<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-customer-segments-and-target-market-identifying-who-makes-up-your-tam\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Segments_and_Target_Market_Identifying_Who_Makes_Up_Your_TAM\"><\/span>\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629: \u062a\u062d\u062f\u064a\u062f \u0645\u0646 \u064a\u0634\u0643\u0644\u0648\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0648\u0627\u0636\u062d \u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u064a\u0639\u062f \u0623\u0645\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u062a\u062d\u0644\u064a\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d (TAM) \u0628\u0645\u0635\u062f\u0627\u0642\u064a\u0629. \u0648\u062e\u0635\u0648\u0635\u0627\u064b \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a (B2B SaaS) \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u062b\u0644 InvestGlass\u060c \u0641\u0625\u0646 \u0645\u0639\u0631\u0641\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u062a\u062a\u064a\u062d \u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0628\u062f\u0642\u0629\u060c \u0648\u0623\u0648\u0644\u0648\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a \u062a\u062a\u0643\u0648\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0648 \u0635\u0627\u0646\u0639\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u0647\u062f\u0641\u0647\u0645 \u0645\u0646\u062a\u062c\u0643. \u062a\u062c\u0645\u0639 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u062d\u0633\u0628 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627\u060c \u0623\u0648 \u0627\u0644\u062d\u062c\u0645\u060c \u0623\u0648 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0623\u0648 \u062a\u0628\u0646\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629. \u0636\u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0645\u0646 C_\u0627\u0644\u062d\u064a\u0648\u064a \u062a\u062d\u062f\u064a\u062f \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0639\u062f\u0627\u064b \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0639\u0638\u064a\u0645 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 \u064a\u0643\u0634\u0641 \u0639\u0646 \u0641\u0631\u0635 \u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u063a\u0644\u0629. \u064a\u062a\u064a\u062d \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0623\u0648\u0633\u0639 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u0642\u064a\u064a\u0645 \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u0631\u0631\u0643\u0632 InvestGlass \u0639\u0644\u0649 \u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u0633\u064a\u0627\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u0627\u0631\u0645\u0629 \u0623\u0648 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u0639\u0648\u0646 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0623\u0647\u064a\u0644 \u0631\u0642\u0645\u064a. \u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062f\u0642\u0629 \u0623\u0646 \u064a\u0639\u0643\u0633 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (TAM) \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0642\u0645 \u0628\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d \u0644\u0644\u062e\u062f\u0645\u0629 (SAM)\u060c \u0648\u0647\u0648 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u062e\u062f\u0645\u062a\u0647 \u0628\u0634\u0643\u0644 \u0648\u0627\u0642\u0639\u064a \u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0643 \u0648\u0627\u0644\u062a\u0631\u0627\u062e\u064a\u0635 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639. \u062a\u0648\u0641\u0631 \u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u064a\u0647 (SOM) \u064a\u0636\u064a\u0642 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u064a\u0647\u0627 \u0642\u0631\u064a\u0628\u0627\u064b\u060c \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0638\u0631\u064a\u0651\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u0633\u064a\u0642\u0639\u0631\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0645\u0629\u060c \u0645\u0645\u0651\u0627 \u064a\u0648\u062c\u0651\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0645\u0639 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u0639\u0644\u0649 (Bottom-up) \u0628\u064a\u0627\u0646\u0627\u062a \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645 \u00d7 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0642\u062f) \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0628\u062f\u0642\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0635\u0641\u064a\u062a\u0647\u0627 \u0644\u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0648\u0644\u0643\u0646\u0647 \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0639\u0646\u062f \u062f\u0645\u062c\u0647 \u0645\u0639 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0623\u0633\u0641\u0644 \u0625\u0644\u0649 \u0623\u0639\u0644\u0649 \u0648\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0647\u0645 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u064a\u062a\u064a\u062d \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u062d\u0635\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d (TAM) \u0641\u064a \u0643\u0634\u0641 \u0641\u0631\u0635 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0639 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0642\u064a\u064a\u0645 \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648\u060c \u0648\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0627\u0644\u0646\u0638\u0631\u064a \u0648\u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0648\u0627\u0642\u0639\u064a\u0627\u064b\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u064a\u0648\u0645\u060c \u064a\u064f\u0639\u062f \u0627\u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0628\u0645\u0627 \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0623\u0645\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d. \u0643\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u0647\u0645 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0631\u0624\u0649 \u062d\u0648\u0644 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u063a\u0644\u0629 \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/p>\n\n\n\n<h2 id=\"h-total-addressable-market-examples-including-a-wealthtech-case\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Total_Addressable_Market_Examples_Including_a_WealthTech_Case\"><\/span>\u0625\u062c\u0645\u0627\u0644\u064a \u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627 (\u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062d\u0627\u0644\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062b\u0631\u0648\u0629)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0639\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0645\u0641\u0627\u0647\u064a\u0645 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062c\u0646\u0628 \u0627\u0644\u0623\u062e\u0637\u0627\u0621. \u064a\u064f\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a TAM \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u062f\u0642\u0629 \u062a\u0642\u062f\u064a\u0631 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0636\u062d \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u062d\u0633\u0627\u0628 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0642\u062f\u0651\u0631\u062a \u0634\u0631\u0643\u0629 Airbnb \u062d\u062c\u0645 \u0633\u0648\u0642\u0647\u0627 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (TAM) \u0628\u0640 $3.4 \u062a\u0631\u064a\u0644\u064a\u0648\u0646\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 $1.8 \u062a\u0631\u064a\u0644\u064a\u0648\u0646 \u0644\u0644\u0625\u0642\u0627\u0645\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644\u060c \u0648$210 \u0645\u0644\u064a\u0627\u0631 \u0644\u0644\u0625\u0642\u0627\u0645\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644\u060c \u0648$1.4 \u062a\u0631\u064a\u0644\u064a\u0648\u0646 \u0644\u0644\u062a\u062c\u0627\u0631\u0628. \u0641\u064a \u0639\u0627\u0645 2014\u060c \u0633\u0644\u0637 \u0646\u0642\u0627\u0634 \u062f\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u062c\u0627\u0645\u0639\u064a \u0641\u064a \u062c\u0627\u0645\u0639\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 (NYU) \u0623\u0633\u0648\u0627\u062b \u062f\u0627\u0645\u0648\u062f\u0627\u0631\u0627\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631 \u0628\u064a\u0644 \u063a\u0648\u0631\u0644\u064a \u062d\u0648\u0644 \u062a\u0642\u064a\u064a\u0645 \u0634\u0631\u0643\u0629 \u0623\u0648\u0628\u0631 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (TAM) \u0628\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0644\u0633\u0648\u0642. \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0624\u0633\u0633\u0648 \u0634\u0631\u0643\u0629 Airbnb \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (TAM) \u0644\u062a\u0623\u0645\u064a\u0646 \u062a\u0645\u0648\u064a\u0644 \u0628\u0642\u064a\u0645\u0629 $600K \u062e\u0644\u0627\u0644 \u0639\u0631\u0636\u0647\u0645 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0627\u0644\u0623\u0648\u0644\u064a \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646. \u0648\u0642\u062f\u0631\u062a \u0648\u0643\u0627\u0644\u0629 \u062a\u0648\u0638\u064a\u0641 \u0644\u0644\u062e\u0631\u064a\u062c\u064a\u0646 \u0641\u064a \u0644\u0646\u062f\u0646 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0628\u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0644\u064a\u0648\u0646 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0647\u062c \u062a\u0646\u0627\u0632\u0644\u064a. \u0648\u062d\u064f\u0633\u0628 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a (TAM) \u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u064a\u0627\u0647 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0641\u064a \u0632\u062c\u0627\u062c\u0627\u062a \u0628\u0645\u0628\u0644\u063a $2.01 \u062a\u0631\u064a\u0644\u064a\u0648\u0646 \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0639\u062f\u062f \u0633\u0643\u0627\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0643\u0628 \u0643\u064a\u0643 \u0641\u064a \u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627\u060c \u062a\u0645 \u062d\u0633\u0627\u0628 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a (TAM) \u0628\u0640 $155 \u0645\u0644\u064a\u0648\u0646 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0636\u0631\u0628 \u0645\u062a\u0648\u0633\u0637 \u0633\u0639\u0631 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0628\u0627\u0644\u063a $5,000 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u062e\u0627\u0628\u0632 \u0627\u0644\u0628\u0627\u0644\u063a 31,000 \u0645\u062e\u0628\u0632\u064b\u0627 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062c\u0645\u0639\u062a \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a \u0627\u0644\u0645\u0628\u0643\u0631 \u0644\u0634\u0631\u0643\u0629 \u0623\u064a\u0631\u0628\u064a\u0646\u0628\u064a \u062d\u062c\u0632 \u0627\u0644\u0641\u0646\u0627\u062f\u0642\u060c \u0648\u062a\u0623\u062c\u064a\u0631 \u0627\u0644\u0639\u0637\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u0642\u0627\u0645\u0627\u062a \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0641\u064a \u0633\u0648\u0642 \u0625\u062c\u0645\u0627\u0644\u064a \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (TAM) \u0636\u062e\u0645\u060c \u0645\u0645\u0627 \u0636\u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0642\u0628\u0644 \u062a\u062d\u0642\u064a\u0642 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0633\u0648\u0642. \u0627\u0644\u062f\u0631\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f: \u0635\u063a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u062d\u0648\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062d\u0644\u0647\u0627\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u0641\u0626\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0629 \u0625\u0646\u0641\u0633\u062a \u063a\u0644\u0627\u0633 (InvestGlass)\u060c \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0645\u0646\u0635\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0627\u0644\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0645\u0636\u064a\u0641\u0629 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627 \u0648\u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062b\u0631\u0648\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u062c\u062f \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0635\u0627\u0639\u062f\u064a 4200 \u0628\u0646\u0643 \u062e\u0627\u0635 \u0648\u0645\u062f\u064a\u0631 \u062b\u0631\u0648\u0627\u062a \u0648\u0645\u062f\u064a\u0631 \u0623\u0635\u0648\u0644 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0633\u0648\u064a\u0633\u0631\u0627 \u0648\u0623\u0644\u0645\u0627\u0646\u064a\u0627 \u0648\u0623\u0648\u0633\u062a\u0631\u064a\u0627 \u0648\u0641\u0631\u0646\u0633\u0627 \u0648\u062f\u0648\u0644 \u0627\u0644\u0628\u0646\u0644\u0648\u0643\u0633\u060c \u0645\u0642\u0633\u0645\u0629 \u062d\u0633\u0628 \u0627\u0644\u062d\u062c\u0645:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u062c\u0632\u0621<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0639\u062f<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0627\u0644\u0645\u062a\u0633\u0627\u0648\u064a\u0629<\/p><\/th><th colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u062c\u0632\u0621 TAM<\/p><\/th><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 (\u0623\u0643\u062b\u0631 \u0645\u0646 10 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u064a\u0648\u0631\u0648 \u0623\u0635\u0648\u0644 \u0645\u062f\u0627\u0631\u0629)<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>150<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>180,000 \u064a\u0648\u0631\u0648<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>27 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>850<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>55,000 \u064a\u0648\u0631\u0648<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>46.75 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0627\u0644\u0628\u0648\u062a\u064a\u0643<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>3,200<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>18,000 \u064a\u0648\u0631\u0648<\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p>57.6 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648<\/p><\/td><\/tr><tr><td colspan=\"1\" rowspan=\"1\"><p><strong>\u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><p><strong>4,200<\/strong><\/p><\/td><td colspan=\"1\" rowspan=\"1\"><\/td><td colspan=\"1\" rowspan=\"1\"><p><strong>131.35 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648<\/strong><\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u062b\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0648\u0635\u0648\u0644 (TAM) \u0627\u0644\u0645\u0628\u0646\u064a \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 \u0627\u0644\u0628\u0627\u0644\u063a 131 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u062f\u064a\u062f \u0646\u0637\u0627\u0642 SAM \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0635\u0641\u064a\u0629: \u0631\u0628\u0645\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0631\u0645\u0632 60% \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0633\u064a\u0627\u062f\u0629 \u0633\u0648\u064a\u0633\u0631\u0627 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0636\u064a\u0642 \u0646\u0637\u0627\u0642 SAM \u0625\u0644\u0649 79 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0623\u062e\u0630 SOM \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0639\u0644\u0649 \u0645\u062f\u0649 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a. \u0648\u064a\u0624\u062f\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062d\u0635\u0629 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 8 \u064812% \u0645\u0646 SAM \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0633\u0646\u0648\u064a\u0629 \u0645\u062a\u0643\u0631\u0631\u0629 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 6.3 \u06489.5 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0645\u0643\u0646 \u0644\u0640 InvestGlass \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631\u060c \u0645\u0645\u0627 \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0623\u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0625\u0645\u0643\u0627\u0646\u0627\u062a.<\/p>\n\n\n\n<h2 id=\"h-common-mistakes-and-pitfalls-in-tam-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_and_Pitfalls_in_TAM_Analysis\"><\/span>\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u0627\u0644\u0645\u0632\u0627\u0644\u0642 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u062a\u0627\u0645<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0625\u0633\u0627\u0621\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 (TAM)\u060c \u0645\u0645\u0627 \u064a\u062a\u0633\u0628\u0628 \u0641\u064a \u062a\u0648\u0642\u0639\u0627\u062a \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647\u0627 \u0648\u0633\u0648\u0621 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f. \u062a\u062c\u0646\u0628 \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0636\u0645\u064a\u0646 \u0623\u0633\u0648\u0627\u0642 \u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0644\u0627 \u0639\u0644\u0627\u0642\u0629 \u0644\u0647\u0627 \u0628\u0645\u0646\u062a\u062c\u0643.<\/li>\n\n\n\n<li>\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f \u0645\u0646 \u0633\u0648\u0642\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/li>\n\n\n\n<li>\u0628\u0627\u0641\u062a\u0631\u0627\u0636 \u062a\u0633\u0627\u0648\u064a \u0642\u064a\u0645 \u0627\u0644\u0639\u0642\u0648\u062f \u0639\u0628\u0631 \u0645\u062e\u062a\u0644\u0641 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n<li>\u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0623\u0639\u0645\u0649 \u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u0627\u0644\u0639\u0627\u0645\u0629 \u062f\u0648\u0646 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0642\u0637\u0627\u0639\u0627\u062a\u0647\u0645.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0639\u0644\u0649 \u0623\u0646\u0647 \u062b\u0627\u0628\u062a \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u062a\u0637\u0648\u0631 \u0627\u0644\u0633\u0648\u0642.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0646 \u0634\u0623\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062f\u0645\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u0644\u0642 \u0623\u0633\u0648\u0627\u0642\u0627\u064b \u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0642\u0644\u0644 \u0625\u0646\u0641\u0633\u062a \u063a\u0644\u0627\u0633 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0631\u0628\u0637 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0628\u0627\u0644\u0648\u0627\u0642\u0639.<\/p>\n\n\n\n<h2 id=\"h-how-to-use-tam-in-strategic-and-operational-planning\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_TAM_in_Strategic_and_Operational_Planning\"><\/span>\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \"\u062a\u0645\u0627\u0645\" \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u062e\u0644\u0642 \u00ab\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629\u00bb (TAM) \u0642\u064a\u0645\u0629 \u0625\u0644\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a. \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0643\u0644 \u0645\u0646 \u00ab\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629\u00bb (TAM) \u0648\u00ab\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629\u00bb (SAM) \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0642\u0637\u0627\u0639. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u062b\u0631\u0648\u0627\u062a \u0627\u0644\u0623\u0644\u0645\u0627\u0646 \u064a\u0645\u062b\u0644\u0648\u0646 \u00ab\u0633\u0648\u0642\u064b\u0627 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0625\u062c\u0645\u0627\u0644\u064a\u0629\u00bb \u0628\u0642\u064a\u0645\u0629 25 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648\u060c \u0648\u0643\u0646\u062a \u062a\u0633\u062a\u0647\u062f\u0641 \u00ab\u0625\u062c\u0645\u0627\u0644\u064a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a\u00bb \u0628\u0642\u064a\u0645\u0629 10% \u062e\u0644\u0627\u0644 \u062b\u0644\u0627\u062b \u0633\u0646\u0648\u0627\u062a\u060c \u0641\u0627\u0639\u0645\u0644 \u0628\u0637\u0631\u064a\u0642\u0629 \u0639\u0643\u0633\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0648 <a href=\"https:\/\/www.investglass.com\/ar\/%d8%a3%d9%81%d8%b6%d9%84-18-%d9%85%d8%ab%d8%a7%d9%84%d8%a7%d9%8b-%d9%84%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%b0%d9%83%d9%8a%d8%a9-%d9%84%d8%aa\/\" target=\"_self\">\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u064f\u062a\u064a\u062d \u0646\u0638\u0627\u0645 \u0625\u0646\u0641\u0633\u062a \u063a\u0644\u0627\u0633 (InvestGlass) \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u062d\u0633\u0628 \u0627\u0644\u0628\u0644\u062f\u060c \u0623\u0648 \u0627\u0644\u062a\u0631\u062e\u064a\u0635\u060c \u0623\u0648 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0623\u0648 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u064f\u062f\u0627\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u064f\u0645\u0643\u0651\u0646 \u0645\u0646 \u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062d\u0641\u0638\u0629 \u0623\u0639\u0645\u0627\u0644 \u0648 <a href=\"https:\/\/www.investglass.com\/ar\/%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7\/\" target=\"_self\">\u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a<\/a> \u0627\u0633\u062a\u062e\u062f\u0645 \u0631\u0624\u0649 \u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a. \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0623\u0635\u0648\u0644 \u064a\u0645\u062b\u0644\u0648\u0646 40% \u0645\u0646 \u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0648\u0644\u0643\u0646\u0647\u0645 \u0644\u0627 \u064a\u0645\u062b\u0644\u0648\u0646 \u0633\u0648\u0649 15% \u0645\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0648\u062c\u0648\u062f \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0646\u0645\u0648. \u0648\u062a\u0642\u0648\u0645 InvestGlass \u0628\u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0645\u0646 \u0623\u062c\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0631\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u0631\u0642 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0633\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 (TAM) \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629\u060c \u0648\u0627\u0644\u062e\u0637\u0637 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0633\u0646\u0648\u0627\u062a\u060c \u0648\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u062d\u0648\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0648\u064a\u0645\u0643\u0646 \u0644\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0633\u062a\u0645\u062f\u0629 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u062a\u0648\u062c\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0634\u0623\u0646 \u062f\u062e\u0648\u0644 \u0633\u0648\u0642 \u062c\u062f\u064a\u062f\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0639\u0646\u062f \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0623\u0644\u0648\u0641\u0629 \u0623\u0648 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u062d\u064a\u062b \u0642\u062f \u062a\u0643\u0648\u0646 \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648 \u0623\u0642\u0644 \u0648\u0636\u0648\u062d\u0627\u064b. \u062a\u0648\u0641\u0631 \u0644\u0648\u062d\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0646\u0641\u0633\u062a \u063a\u0644\u0627\u0633 (InvestGlass) \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062c\u062f\u0627\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u064a\u062f\u0648\u064a\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-0U1PX_TmTUQ-unsplash-1024x683.jpg\" alt=\"\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" class=\"wp-image-46008\" srcset=\"https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-0U1PX_TmTUQ-unsplash-1024x683.jpg 1024w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-0U1PX_TmTUQ-unsplash-300x200.jpg 300w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-0U1PX_TmTUQ-unsplash-768x512.jpg 768w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-0U1PX_TmTUQ-unsplash-1536x1024.jpg 1536w, https:\/\/www.investglass.com\/wp-content\/uploads\/2025\/02\/getty-images-0U1PX_TmTUQ-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-leveraging-crm-ai-and-automation-to-refine-your-tam-with-investglass\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leveraging_CRM_AI_and_Automation_to_Refine_Your_TAM_with_InvestGlass\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u0645\u0639 InvestGlass)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0645\u0648\u0627\u0643\u0628\u0629 \u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642. \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 <a href=\"https:\/\/www.investglass.com\/ar\/%d8%a3%d9%81%d8%b6%d9%84-5-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%85%d8%b9-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84\/\" target=\"_self\">\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/a> \u062a\u062a\u064a\u062d \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0643\u0644 \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0645\u062e\u0627\u0637\u0628\u0629\u060c \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0646\u062f\u0645\u062c \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u064a\u0627\u062f\u064a \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a \u0645\u0646 \u0625investGlass \u0645\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u060c \u0648\u0627\u0639\u0631\u0641 \u0639\u0645\u064a\u0644\u0643 (KYC)\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u0645\u0648\u0627\u064b. \u0648\u064a\u064f\u0638\u0647\u0631 \u062a\u062d\u0644\u064a\u0644 \u0633\u0631\u0639\u0629 \u0627\u0644\u0635\u0641\u0642\u0627\u062a\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0641\u0648\u0632\u060c \u0648\u0642\u064a\u0645 \u0627\u0644\u0639\u0642\u0648\u062f \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u062a\u062c\u0627\u0648\u0632 \u0641\u064a\u0647 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0628\u062d\u0645\u0644\u0627\u062a \u0645\u062e\u0635\u0635\u0629. \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062a\u063a\u0630\u064a \u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0639\u0645\u0644 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0627\u0642\u062a\u0631\u0627\u062d \u0623\u0641\u0636\u0644 \u0627\u0644\u0634\u0631\u0627\u0626\u062d \u0627\u0644\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u064a\u0646\u060c \u0648\u0646\u0645\u0630\u062c\u0629 \u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u062a\u062d\u0648\u0644 \u0628\u0640 \"\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641\" (TAM) \u0625\u0644\u0649 \u0645\u062f\u062e\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u0633\u062a\u0645\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0633\u062a\u0645\u062f\u0629 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u064a\u0636\u0627\u064b \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0648\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0643\u0644 \u062e\u0637 \u062a\u062c\u0627\u0631\u064a\u060c \u0645\u0645\u0627 \u064a\u062f\u0639\u0645 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u0648\u0633\u064a\u0639 \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u062e\u0637\u0648\u0637 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0641\u0631\u0635\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647\u0627 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062a\u064a\u062d \u0627\u0644\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0648\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0645\u062d\u0644\u064a\u0627\u064b (On-premise) \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0628\u0623\u0645\u0627\u0646 \u062f\u0627\u062e\u0644 \u0646\u0637\u0627\u0642 \u0627\u062e\u062a\u0635\u0627\u0635\u0647\u0627 \u0627\u0644\u0642\u0636\u0627\u0626\u064a\u060c \u0645\u0645\u0627 \u064a\u062c\u0646\u0628\u0647\u0627 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629. \u0648\u0647\u0630\u0627 \u0623\u0645\u0631 \u0645\u0647\u0645 \u0644\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u0645\u0647\u062a\u0645\u0629 \u0628\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0640\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR) \u0648\u0633\u0631\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u064f\u0638\u0647\u0631 \u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 InvestGlass \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062e\u0627\u0637\u0628 (TAM) \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 (ARR) \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0643\u0644 \u0642\u0637\u0627\u0639\u060c \u0645\u0645\u0627 \u064a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0631\u0627\u0628\u062d\u0629 \u0648\u0627\u0644\u062b\u063a\u0631\u0627\u062a. \u0647\u0630\u0627 \u064a\u0633\u0631\u0639 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062a\u064a\u062d \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0637\u0631\u0642 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0648\u0645\u0646\u0635\u0629 InvestGlass \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u0627\u064b \u0644\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u0645\u0633\u062a\u0636\u0627\u0641\u0629 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627\u060c \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645 \u0645\u0633\u0627\u0631\u0627\u064b \u0623\u0643\u062b\u0631 \u0623\u0645\u0627\u0646\u0627\u064b \u0648\u0623\u0633\u0631\u0639 \u0646\u062d\u0648 \u0627\u0644\u0646\u0645\u0648.<\/p>\n\n\n\n<h2 id=\"h-faqs-on-total-addressable-market-tam\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_on_Total_Addressable_Market_TAM\"><\/span>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0639\u0646\u0648\u0646\u0629 (TAM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u0644 TAM \u0647\u0648 \u0646\u0641\u0633\u0647 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u061f<\/strong> \u0644\u0627. \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0647\u0648 \u0625\u062c\u0645\u0627\u0644\u064a \u0641\u0631\u0635\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u061b \u0623\u0645\u0627 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u0647\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0630\u064a \u062a\u0645\u062a\u0644\u0643\u0647 \u0634\u0631\u0643\u062a\u0643 \u062d\u0627\u0644\u064a\u0627\u064b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0643\u0645 \u0645\u0631\u0629 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062b \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (TAM)\u061f<\/strong> \u0639\u0627\u062f\u0629\u064b \u0633\u0646\u0648\u064a\u064b\u0627\u060c \u0623\u0648 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u0641\u064a \u062d\u0627\u0644 \u062d\u062f\u0648\u062b \u062a\u062d\u0648\u0644\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u063a\u064a\u0631 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0646\u062a\u064a\u062c\u0629 \u0644\u062a\u063a\u064a\u0631\u0627\u062a \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645\u060c \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645\u060c \u0628\u062a\u0623\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (TAM) \u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a (B2B SaaS) \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (Consumer)<\/strong> \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (B2B) \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0642\u062f \u0648\u0639\u062f\u062f \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a\u061b \u0628\u064a\u0646\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645 \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 (B2C) \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0631 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0627\u0645\u0629 \u0645\u062d\u062f\u0648\u062f\u0629\u061f<\/strong> \u0627\u062c\u0645\u0639 \u0628\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0646\u0643 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u060c \u0648\u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0648\u062c\u0645\u0639\u064a\u0627\u062a \u0627\u0644\u0642\u0637\u0627\u0639\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u0644 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0645\u0641\u0635\u0644 \u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0642\u0628\u0644 \u062a\u062d\u0642\u064a\u0642 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0633\u0648\u0642\u061f<\/strong> \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642\u061b \u0648\u064a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0639\u0645\u0642 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0646\u0647\u062c \u0627\u0644\u062a\u0635\u0627\u0639\u062f\u064a<\/strong> \u0627\u0644\u0627\u062d\u062a\u0633\u0627\u0628 \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 \u064a\u062d\u0633\u0628 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0636\u0631\u0648\u0628\u0627\u064b \u0641\u064a \u0627\u0644\u0633\u0639\u0631\u061b \u0628\u064a\u0646\u0645\u0627 \u062a\u0642\u062f\u0631 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u062f\u0641\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0643\u064a\u0641 \u064a\u064f\u062d\u0633\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0639\u0646\u0648\u0627\u0646\u061f<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0636\u0645\u0646 \u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0646\u0647\u062c\u0627\u064b \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0646\u0647\u062c \u0645\u0646 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644\u060c \u0623\u0648 \u0645\u0646 \u0623\u0633\u0641\u0644 \u0625\u0644\u0649 \u0623\u0639\u0644\u0649\u060c \u0623\u0648 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629. \u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u0639\u0627\u062f\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0648\u062a\u0639\u062a\u0645\u062f \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u05e1\u064a\u0627\u0642 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u062f\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f \u0645\u0646\u0635\u0629 InvestGlass \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 (TAM)\u061f<\/strong> \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0631\u0643\u0632\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0644\u062a\u062a\u0628\u0639 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n\n\n\n<h2 id=\"h-conclusion-turning-tam-insights-into-sustainable-growth-with-investglass\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_Turning_TAM_Insights_into_Sustainable_Growth_with_InvestGlass\"><\/span>\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u062a\u062d\u0648\u064a\u0644 \u0631\u0624\u0649 TAM \u0625\u0644\u0649 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0645\u0639 InvestGlass<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062d\u062f\u062f \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 (TAM) \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 \u0644\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0638\u0631\u064a\u0629. \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0631\u062c\u0645 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 (SAM) \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062e\u062f\u0645\u0629 (SOM) \u0630\u0644\u0643 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629\u060c \u0648\u0633\u064a\u0627\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062f\u0645\u062c \u0645\u0646\u0635\u0629 \u0625\u0646\u062c\u0633\u062a \u063a\u0644\u0627\u0633 (InvestGlass) \u0645\u0646\u0637\u0642 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645\u060c \u0648\u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u062a\u062d\u062f\u064a\u062f \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u0642\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062d\u062f\u062f\u0629\u060c \u0648\u0642\u0633 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629\u060c \u0648\u0627\u0636\u0628\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (TAM) \u0628\u062f\u0642\u0629\u060c \u0648\u0628\u064a\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0627\u0644\u0645\u062e\u0635\u0635 \u0644\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u0645\u0633\u062a\u0636\u0627\u0641 \u0641\u064a \u0633\u0648\u064a\u0633\u0631\u0627 \u0645\u0646 InvestGlass\u060c \u064a\u0648\u0641\u0631 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062e\u0627\u0636\u0639\u0629 \u0644\u0644\u062a\u0646\u0638\u064a\u0645 \u0637\u0631\u064a\u0642\u0629 \u0622\u0645\u0646\u0629 \u0648\u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u062d\u0635\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0646\u0645\u0648 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u062f\u0627\u0645. \u0627\u0628\u062f\u0623 \u0641\u064a \u0642\u064a\u0627\u0633 \u0641\u0631\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0627\u0644\u064a\u0648\u0645 \u0648\u062d\u0648\u0644 \u0627\u0644\u0631\u0624\u0649 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<h2 id=\"h-market-share-and-competitive-dynamics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Market_Share_and_Competitive_Dynamics\"><\/span>\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u548c\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0647\u0645 \u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u062a\u0642\u062f\u064a\u0631 \u0633\u0648\u0642 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (SOM). \u0642\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0642\u0648\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u062d\u0635\u0635\u0647\u0645 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0623\u0633\u0639\u0627\u0631\u0647\u0645 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642sim \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0644\u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0645\u062d\u0631\u0648\u0645\u0629 \u0623\u0648 \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u0646\u0645\u0648. \u0642\u0645 \u0628\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0627\u062a \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0628\u0643\u0641\u0627\u0621\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0638\u0631\u0629 \u0645\u062a\u0639\u0645\u0642\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u548c\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642 \u062a\u062f\u0639\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0648\u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n\n\n\n<h2 id=\"h-addressable-market-and-revenue\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Addressable_Market_and_Revenue\"><\/span>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u062e\u0627\u0637\u0628\u0629 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u064a\u062d\u062f\u062f \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0645\u0627. \u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0648\u062c\u064a\u0647 \u064a\u0648\u062c\u0647 <a href=\"https:\/\/www.investglass.com\/ar\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d9%88%d9%85%d9%87%d8%a7%d8%b1%d8%a7%d8%aa-%d8%aa%d8%b7%d9%88%d9%8a%d8%b1-%d8%a7%d9%84%d8%a3%d8%b9%d9%85\/\" target=\"_self\">\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0623\u0642\u0635\u0649 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 \u0648\u0627\u0642\u0639\u064a\u0627\u064b\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062a\u0648\u0642\u0639\u0627\u062a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u062a\u062e\u0637\u064a\u0637\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0623\u0643\u062b\u0631 \u062f\u0642\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0628\u062f\u0623 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0645\u0646 \u0623\u0639\u0644\u0649 \u0625\u0644\u0649 \u0623\u0633\u0641\u0644 \u0628\u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u062b\u0645 \u062a\u0636\u064a\u0642 \u062d\u0633\u0628 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627\u060c \u0623\u0648 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0623\u0648 \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u064a\u064a\u0645 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062f\u0641\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0639\u060c \u0648\u0647\u064a \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u064f\u0641\u064a\u062f \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0628\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0642\u064a\u0645 \u0627\u0644\u0639\u0642\u0648\u062f \u0644\u062d\u0633\u0627\u0628 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0647\u0645 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u062e\u0627\u0637\u0628\u0629 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0646\u0645\u0648 \u0648\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a.<\/p>\n\n\n\n<h2 id=\"h-developing-effective-marketing-strategies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Developing_Effective_Marketing_Strategies\"><\/span>\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644 \u064a\u0633\u062a\u062d\u0648\u0630 \u0639\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (TAM) \u0648\u064a\u062f\u0641\u0639 \u0639\u062c\u0644\u0629 \u0627\u0644\u0646\u0645\u0648. \u0642\u0645 \u0628\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0648\u0627\u0639\u062f\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u062e\u062f\u0645\u064a\u0627\u064b (SAM) \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062e\u0635\u0635\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648\u0641\u0631 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 \u0631\u0624\u0649 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0627\u0642\u0628 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u062a\u0643\u064a\u064a\u0641 \u0627\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0636\u0645\u0646\u0627\u0646 \u0646\u0645\u0648\u0627\u064b \u0645\u0633\u062a\u062f\u0627\u0645\u0627\u064b \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0637\u0645\u062d \u0623\u0646 \u062a\u0635\u0628\u062d \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0633\u0648\u0642 \u0639\u0645\u0644\u0647\u0627.<\/p>","protected":false},"excerpt":{"rendered":"<p>Knowing the true size of your market is crucial for making strategic decisions. In business, grasping your total addressable market (TAM) is vital for success and effective planning, as it enables organisations to spot opportunities and navigate industry challenges. Analysing TAM is also essential for validating a new business idea, as it helps assess whether [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1365,1638],"class_list":["post-50737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-b2b","tag-tam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Total Addressable Market Explained Simply<\/title>\n<meta name=\"description\" content=\"Understand the concept of total addressable market and its importance in business strategy and market analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investglass.com\/ar\/\u0645\u0627-\u0647\u0648-\u0625\u062c\u0645\u0627\u0644\u064a-\u0627\u0644\u0633\u0648\u0642-\u0627\u0644\u0642\u0627\u0628\u0644-\u0644\u0644\u0645\u05e6\u05d0\u0629-tam-\u0627\u0644\u062a\u0639\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Total Addressable Market (TAM)? 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